What Is a Splash Page and How to Create One
This post was last updated on October 7, 2020.
These days, there are more elements in our web design repertoire than we ever thought possible. When you create a website of your own, website builders allow you to implement a plethora of web design features intuitively, helping you to think outside the box and give your visitors the best possible experience.
One strategic feature you might consider adding to your website is a splash page. A splash page, also known as an intro page, is a unique element that greets visitors before they even reach your homepage, unlocking a lot of potential engagement.
Many website marketers and designers will argue that a splash page is one of the best ways to gain new customers and intrigue website visitors. Want your website to make a splash? Continue reading to learn exactly what a splash page is, why it’s useful and how you can add one to your website.
What is a splash page?
A splash page is often confused with a landing page or homepage - but while these three web design assets share similar forms, they have very different functions on a live website. A landing page is a destination, a single page that’s used to get visitors to complete an action and click through to an end goal. Your homepage acts as the main page of your website. Apart from images and a description, a homepage typically includes a navigation menu that will allow visitors to browse through the rest of the site’s categories and pages.
Splash pages are a different story, and can best be understood as an intro page to your website. When visitors arrive at your site, instead of going straight to a homepage they will first be greeted by your splash page.
Isn’t this extra work for you and your visitors? It’s a fair point, but a splash page can be highly beneficial for your branding and marketing efforts, and has a variety of practical functions that we’ll go through below. Plus, from a design standpoint, this web “accessory” will enhance the look of your website and is an opportunity to impress viewers with some extra flair.
What does a splash page do?
A splash page can perform various functions on your website. Browse through the options listed below and decide what the purpose of your own splash page will be. Since it’s meant to be short and sweet, we recommend focusing on just one or two main goals.
A splash page is a great opportunity to show off your work, utilizing visual elements that complement your website and grab the users’ attention. Especially true if your website is an art, photography or design portfolio, this is a clever marketing tactic for business owners in any industry.
Some of the best website designs utilize splash pages that show off attractive photographs, graphic designs or videos and give visitors a taste of what’s to come. Talk about making an entrance!
Advertise a launch or event
Further your marketing efforts by showcasing a soon-to-be-released product or promoting an upcoming event with your splash page. This is an effective way to notify visitors and create excitement around your upcoming launch.
With this marketing momentum in mind, plan for extra engagement by adding a contact form to your splash page, letting visitors know that you’ll use this information to send them future updates.
Restrict access to your site
If your website deals with sensitive content or products that are restricted to a particular group, a splash page is a smart way to add a disclaimer that no one will miss. For example, an online alcohol store can use a splash page to ensure that visitors to their website are of legal drinking age.
Allow visitors to choose a language or region
Businesses are now more international than ever, and building a multilingual website will make information about yourself or your brand more widely available by providing translated and localized content for users across the globe.
A splash page fits in here because it can provide space for international users to choose their language and location preferences before they arrive at your website. This makes for easy navigation and a pleasant user experience.
What to include in your splash page
Before you start building your splash page, define your goals. Are you looking to promote an upcoming event? Do you want to wow visitors with stunning visuals? Or is your main goal to grow your mailing list?
What you include in your splash page will vary depending on your industry, personal taste and what you want to achieve. Here are effective elements that can be included in a splash page:
A splash page is the perfect place to attract visitors with intriguing visual elements that represent yourself, your work or your brand. Since a splash page typically includes very few elements, it’s a chance to upload a background image that will stand out.
Speaking of visuals, be sure to create your own logo and include it on your splash page - since this is the face of your brand, it will indicate to visitors that they are in the right spot.
A brief message
A splash page should include a concise message that informs the viewer, describing your brand and conveying a sense that there’s more to come. Apart from welcoming users to your page, you can include text that will inform your audience of relevant updates, provide them with instructions or set the tone with an inspiring quote before entering your site.
Remember to use short, action-oriented text - visitors shouldn’t have a page full of writing to get through before reaching your site. Remember to also use a language that is consistent with your brand identity.
A clear exit strategy
The priority of your intro page is to carry viewers through to your homepage. Make sure that visitors reach their final destination by displaying an exit button that can’t be missed. A good example is to create a button with a clear call-to-action that reads “enter here.”
If the main purpose of your splash page is to give visitors a different language option or view a specific version of your website, this is the place where you can let them choose their preferences and direct them to the relevant homepage.
Pro tips to keep in mind
The beauty of a splash page is that it’s completely up to you how you design it. Consider these pro tips while you create your own:
Use visual hierarchy
Good visual hierarchy is an important design principle to keep in mind when you lay out the elements of your site’s splash page. Take into consideration the size and placement of each component, making sure that everything works well together and is presented in a way that is fluid and effective.
Keep it consistent
Since the splash page is a preface to your website, keep the style - including use of language, your website’s color scheme and imagery - consistent with the design of the rest of your website. This will not only please visitors aesthetically, it will also strengthen your branding and tone of voice.
Ensure speedy loading time
A slow loading website will cause even the most patient of people to leave a page. When creating your page and adding in elements, keep in mind how these additions affect the loading time of your page.
Add subscription forms and social media accounts
This applies to new and returning visitors alike, a splash page lets you capture contact information and sign visitors up for your newsletter mailing list. Additionally, adding social media icons linked to relevant accounts is a modest way to remind your audience to follow you and stay up-to-date with your business’s latest ventures.
How to create a splash page with Wix
If you’re looking to create a new website that includes an intro page, you can transform this template to suit your needs. Alternatively, you can use it as pure inspiration.
If you want another template, or you’ve already built your website but would like to add in a splash page, you can follow these simple steps:
Go to www.wix.com and sign up in minutes - it’s totally free.
Select the site that you would like to create a splash page for.
From the menu, select Menus and Pages.
Select Add Page at the bottom of the window.
Rename this page (it will appear under this name in your menu bar), we suggest naming it “splash page” so it will be easy to identify.
Design your page as you like using elements such as your logo, text, images or video.
Add a button linking to your homepage. Change the label text to something to the effect of “Enter Site.”
By Taira Sabo
Wix Blog writer
By Jenna Romano
Wix Blog writer