How to Promote Your New Website in 20 Minutes
So you’ve ventured into the world of entrepreneurship; you’ve got a killer business idea and a stunning website to back it up. Look at you go! But now you need to get down to the nitty-gritty and promote your website so you can generate more leads and see your biz really take off.
While it may seem like an intimidating feat, getting your website seen by the right people is easier than you may think. From getting more traffic to your website with easy to implement SEO tips, to super useful apps like Wix Engage that ensure you never miss any incoming messages related to your business, we’re covering all the bases.
Here are the simple ways you can promote your website, and still be left with a ton of time to spare so you can focus on other important tasks.
Send an Email
The fastest way to reach all of your contacts at once is to send an email blast. With Wix ShoutOut, you can easily create a gorgeous email announcing that your website is officially up and running, and later on use it to promote sales, new products, or other updates you want everyone to know about. Best of all, it’s easy to create a stunning newsletter. Customize the look and feel of your email by adding attractive images and compelling text.
While you’re at it… why not let the social realm know your business is officially on the map? Adding social buttons at the bottom of your email will allow your readers to share your news with their friends on social media.
Use Social Media
Let’s get real for a minute. If you want to connect with the masses, social media is the place to be. You’ll want to set up social accounts for your business asap, and then let your followers know that your website is live. Think of a fun way to engage with your audience by coming up with a promotion or contest around the launch of your site; it’s a surefire way to get people talking. Don’t forget to use relevant hashtags when you can – it can sometimes make all the difference.
Remember that beautiful ShoutOut you sent to all of your contacts? Now that you’re a social media maven, you can share your ShoutOut on your social channels so everyone gets this important memo.
If you’re looking to target your advertising efforts and get your business more exposure, consider pay-per-click advertising (known as PPC). Not clear on what we’re talking about? Here’s the breakdown. With a program like Google AdWords, you’ll “bid” on a series of words that align with your business. When someone does a search for those same words in Google, your website will show up and you’ll pay just for the clicks you get. Still a little intimidated? Not to worry, SearchBoost, straight from the Wix AppMarket, does the hard work for you by creating custom ads for Google and Bing while targeting the most relevant audience for your biz.
Another way to get on board the paid advertising train? Facebook advertising. You can create custom Facebook advertising campaigns with SocialBoost based on who you’re looking to target and what your budget is.
Optimize Your Website
If you build your website, traffic will come. Well, not necessarily. Search engine optimization (SEO) plays a key role in effectively marketing your business. You want to make your website as visible as possible in search engines organic results. So, how do you do that? We’re glad you asked. While there are specific step you can take to boost your SEO from a marketing standpoint, apps like Site Booster and SEO Wizardare also helpful tools you should consider to increase your chances of getting found on search engines. In no time at all, you’ll start to see the traffic your website deserves.
Follow Up On Leads
Once you’ve followed all of these steps, you’re going to see an influx of traffic and inquiries through your website. But don’t panic! There are tools that can help you manage all of those incoming messages so you never miss out on a potential new client or sale. Wix Engage is available right in your Wix site dashboard, and gives you instant notifications from all of your essential apps, registration and contact forms – letting you respond quickly and efficiently, even on the go. You and your team can reply to incoming messages instantly via desktop or mobile, without ever having to worry about double responses – Wix Engage lets you know the moment someone answers an incoming question.
Just like that, you’ve turned a lead into a profit.
By The Wix Team