FAQ & HowTo Blocks

Your answers once: an accordion Google can read

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Free plan available

FAQ & HowTo Blocks overview

Five questions a page free for ever, structured data included — not a trial
The markup says exactly what the page says: one copy of your words, used for both
A real accordion: a button per question, keyboard operable, correct to a screen reader
FAQ or HowTo per block, with plain-language help choosing which one fits

Every small business gets the same few questions before anyone books: what it costs, how soon you can come, whether you cover the area. Answering them on the page is the cheapest sale you will ever make — as long as a search engine can also tell which answer belongs to which question. Add the block, choose questions or steps, and type them in your own words. On the page they become a real accordion: a button for each question, keyboard operable and correct to a screen reader, with an optional search box for long sets. In the page's code they become FAQPage JSON-LD built from the same words, so the page and the markup cannot drift apart. The panel shows you the markup before you publish. Switch a block to HowTo for numbered steps with a total time. Five questions a page are free for ever, structured data included. For local trades, clinics, studios and lettings, and for anyone writing instructions. What we will not tell you: correct markup does not guarantee a rich result. Google decides, and since 2023 it has shown FAQ rich results mainly for government and health sites. It is still read and still worth having. No example questions ship either: the answers have to be yours.

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Pricing & plans

Basic plan

Free

Five questions per page

Their FAQPage markup is included

Every colour, heading and open or closed default

Permanent, and it never expires

Pro plan

4

/month

Unlimited questions on every page

HowTo schema for step-by-step guides

Search within long sets

Free plan: 5 questions a page, with schema

* Price is in USD.

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