Eleven Trade adds wholesale and B2B pricing to a store you already run, so trade buyers and retail shoppers can be served from the same catalog and the same storefront.
Pricing groups define what trade customers pay - either a percentage off or a fixed discount. Buyers can be assigned by email, added in bulk, or matched automatically through membership badges.
Once a wholesale customer is signed in, product pages show their assigned pricing along with a dedicated Add to Cart button, while retail visitors continue to see standard prices.
Volume discounts can be layered on to reward larger order quantities, and pricing rules can be scoped to particular collections or categories where margins differ.
Wholesale prices are recalculated on the server during checkout, which helps guard against discounts being altered in the browser or carried over after quantities are reduced.
For merchants looking to grow their trade channel, the app includes a customizable application form that can be published on the storefront to capture new leads.
Custom fields let you gather the details relevant to your business, and submitted applications can be reviewed, approved, and assigned to a pricing group.
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Pricing & plans
Free plan
Free
Wholesale pricing for one group
Unlimited wholesale customers
Wholesale price on product pages
Automatic price-tamper protection
Pro plan
- 50%
$
9
99
/month
$1999
Unlimited wholesale price groups
Volume & quantity break discounts
Per-category & collection pricing
Collect & approve trade applications
* Price is in USD.
* This sale is valid until 30 September 2026 at 23:59 UTC. The app developer reserves the right to end the sale at any time, and sale terms may be subject to change.
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