VAT Dual Pricing

Display VAT inclusive and exclusive prices

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Free plan available

VAT Dual Pricing overview

Display VAT inclusive and exclusive prices simultaneously across your store
Automatic calculations synced directly with your store's tax settings
Full design customization with stacked/inline layouts, colors, and fonts
Live dashboard preview to see your dual pricing styles before publishing

VAT Dual Pricing lets your store show VAT-inclusive (gross) and VAT-exclusive (net) prices side by side. It is designed for stores that serve both retail shoppers and trade customers, so each group can find the figure that matters to them without leaving the page. Showing only one price can create friction. Retail shoppers generally expect the total including VAT, which helps avoid surprises at checkout, while business buyers often need net prices for their accounting. In regions such as the UK, the EU, and Australia, clear tax pricing may also support consumer pricing rules, though you should confirm what applies to your own business. The app can display both prices on product pages, category galleries, and search results, and it works with your store’s existing tax settings, which is intended to reduce manual calculations. You can adjust the layout (stacked or inline), colors, font sizes, and labels such as “Incl. VAT” and “Excl. VAT” to suit your store’s look. A live preview in the dashboard lets you review the display before saving, and no coding is needed to get started. The aim is clearer pricing that may help build trust with all your customers.

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Pricing & plans

Basic plan

Free

Dual VAT pricing on product pages

Automatic Wix tax rate syncing

Custom Incl. & Excl. VAT labels

Standard stacked price layout

Pro plan

2

/month

Dual pricing on category & search

Full color & styling customization

Hide native Wix price completely

Side-by-side & B2B priority layout

* Price is in USD.

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