- Rachel Bistricer
- 2 days ago
- 5 min read
Updated: 2 days ago
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The hardest part of how to build a quiz is figuring out what to ask. Coming up with fresh quiz ideas that are both entertaining for your audience and useful for your business can feel like a pop quiz you didn't study for.
But don’t worry, you don’t need to be a game show host to create something compelling. This guide is full of quiz ideas to help you craft an experience that provides real value to your audience and actionable insights for you.
TL;DR: Best quiz ideas for maximum engagement
Looking for a quick answer from your audience? Here is a list of quiz types that grab attention.
Idea | Best for | Why it works |
01. The Personality Quiz | Audience segmentation, brand awareness | It’s all about them, making it irresistible. |
02. The Knowledge Test | Establishing expertise, education | Positions you as an authority in your field. |
03. The Product Recommender | Lead generation, sales | Guides customers directly to a solution you offer. |
04. The "Which ____ Are You?" | Fun, shareable content | Taps into identity and encourages social sharing. |
05. The Style Finder | Ecommerce, personal services | Provides personalized advice and recommendations. |
06. The Scored Challenge | Community building, engagement | Creates a competitive element that hooks users. |
07. The Needs Assessment | B2B, consulting, services | Identifies customer pain points you can solve. |
08. The "Before and After" | Coaching, self-help, fitness | Shows users a path to transformation. |
09. The Gated "Graded" Quiz | Lead capture | Offers valuable results in exchange for an email. |
10. The Trend Spotter | Thought leadership, content creation | Tests your audience's knowledge of current events. |
10 quiz ideas to help you connect better with your customers
Ready to create a quiz that people will actually want to complete? Here are ten proven concepts that work for almost any industry.
01. The classic personality quiz
This is the most popular quiz format and for a reason. Everyone loves to discover something about themselves which is exactly what a personality quiz does by sorting users into different types based on their answers.
Think about how you can relate this to your brand. A coffee company. for example, could create a What's Your Coffee Personality? quiz with results like The Bold Espresso, The Smooth Latte, or The Creative Cold Brew. Each result can then lead to a curated product recommendation so that you can segment your audience by their preferences.
02. The knowledge test
Show off what you know by testing what your audience knows. A knowledge test or trivia quiz is a great way to establish your brand as an expert in its field. It's educational for your audience and reinforces your authority. You can learn more about how to build a trivia with our complete guide.
A financial advisor, for example, could create a quiz called How High is Your Financial IQ? or a graphic designer could make a Can You Spot the Bad Design? quiz. The results can highlight common mistakes and guide users toward your educational content or services.
Wixel's form builder can help you bring your quiz idea to life.
03. The product recommender
A product recommender quiz acts like a personal shopper, asking a series of questions about a customer's needs and guiding them to the perfect product. Making it the ultimate sales assistant.
For example a skincare brand might ask about skin type, concerns and lifestyle to recommend a specific routine. A software company could ask about team size, goals and budget to suggest the right subscription plan. It takes the guesswork out of shopping and leads customers directly to a purchase.
04. The which are you
A fun twist on the personality quiz, this format compares the user to a relatable archetype. Which Friends' Character Are You? is a classic example of this type of quiz. This format is highly shareable because people want to compare their results with their friends.
Think about archetypes relevant to your industry. A project management tool could have a What's Your Team Role? quiz with results like The Visionary, The Organizer, or The Motivator. This quiz idea is a lighthearted way to engage your audience.
05. The style finder
Perfect for ecommerce brands in fashion, home decor or beauty, a style finder quiz helps users define their personal aesthetic. It asks visual questions, often having users choose between different images, to pinpoint their taste.
If you're a clothing store you could create a Discover Your Signature Style quiz leading to a personalized lookbook. A furniture company could help users find their Interior Design Style like Modern Minimalist or Boho Chic. This quiz idea provides immense value and a clear path to purchase.
06. The scored challenge
Add a little competition to the mix. A scored quiz gives users a grade at the end, telling them how well they did. This taps into people’s desire to test themselves and achieve a high score.
A fitness coach, for example, could create a How Healthy Are Your Habits? quiz, scoring users on their nutrition and exercise routines. A language-learning app could offer a Test Your Vocabulary challenge. You can also add a leaderboard to encourage repeat plays and community engagement.
07. The needs assessment
This quiz is a lead generation powerhouse, especially for service-based businesses and B2B companies. It functions like a consultation, asking targeted questions to diagnose a customer’s specific problem or need.
A marketing agency could create a What's Your Biggest Marketing Gap? quiz. The results would not only tell the user where they need help but would also give the agency a highly qualified lead with a clear understanding of their pain points.
08. The before and after quiz
This form type is ideal for coaches, consultants, and anyone in the self-improvement space. The quiz helps users identify their starting point ("before") and then shows them a vision of their potential transformation ("after").
A career coach might create a quiz titled Are You Ready for a Career Change? The results would validate the user's feelings and present the coach's services as the bridge to a more fulfilling job.
09. The gated graded quiz
If your primary goal is to grow your email list, this is a great quiz strategy. In this model, users take the quiz but to get their detailed results, they must provide their email address.
The key is to make the promised results valuable enough that people are willing to trade their contact information for them. For example, a detailed Home Energy Efficiency Score with personalized tips is something a user might gladly sign up for. Just be transparent about what you’re asking for.
10. The trend spotter quiz
Position your brand as current and knowledgeable with a quiz about recent trends in your industry. This shows that you are on the cutting edge and provides fun, timely content for your audience.
An example of this could be a social media manager could create a quiz on How Well Do You Know the Latest TikTok Trends? A tech blog could test readers on the newest AI developments. It’s a great way to generate topical content that feels fresh and relevant.
Be inspired:
Quiz Ideas FAQ
How many questions should a quiz have?
The sweet spot is usually between 7 and 10 questions. Its long enough to provide an accurate result but short enough to be completed in a few minutes before the user loses interest.
Where should I promote my quiz?
Everywhere you can. Share it on your social media channels, add a link to your email signature, and embed it on your website's homepage or in a relevant blog post. A quiz is a valuable piece of content, so treat it like one and promote it across all your platforms.
