- Rachel Bistricer
- 1 day ago
- 5 min read
Updated: 14 hours ago
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We’ve all been there, scrolling through social media and suddenly needing to know Which 90s Sitcom Character Are You? Quizzes are irresistible and for good reason. They're fun, interactive and for businesses and creators, they're absolute gold mines for engagement. A good quiz does more than just entertain, it can also help generate leads, collect feedback and help you understand your audience on a deeper level.
But how do you build one that people finish instead of clicking away? This guide walks you through how to make a quiz that does just that. You’ll learn to craft questions that hook your readers, design a flow that feels natural and turn those results into meaningful connections as part of your wider marketing strategy.
TL;DR: How to make a quiz in 6 easy steps
Building an interactive quiz is easier than you think. Here's the cheat sheet to get you from a blank page to a published quiz in no time.
Step | Action | Why it matters |
01. Set your goal | Decide if it's for fun, leads, or education. | Keeps your questions focused and relevant. |
02. Pick a builder | Use a tool like Wixel. | Makes the design process fast and professional. |
03. Draft questions | Write engaging, simple questions. | Keeps users interested until the very end. |
04. Map the outcomes | Create results based on answers. | Gives the user a satisfying payoff. |
05. Design the look | Add images and branding. | Makes the quiz visually appealing and trustworthy. |
06. Share it | Post on social media or email. | Gets your quiz in front of the people who matter. |
How to make a quiz in 6 steps
Ready to turn your audience into active participants? Follow these six steps to build a quiz that is fun to take and delivers real value.
01. Define the purpose of your quiz
Before you write a single question, ask yourself: Why am I making this? A quiz can serve many masters. You might want to grow your email list, recommend specific products to customers or simply entertain your followers to boost your brand awareness.
If you're a fitness coach, a What's Your Ideal Workout Style? quiz helps you segment your audience. If you run a bakery, Which Cupcake Flavor Matches Your Vibe? is a fun way to get people hungry for your baked goods.
Knowing your goal upfront shapes everything from the tone of your questions to the data you collect at the end. It also determines what decisions you make based on that data to improve your business.
Be inspired by these quiz ideas to get started.
02. Choose the right quiz builder
You don't need to be a coding wizard to build an interactive quiz. You just need a quiz maker that does it for you. Wixel is a fantastic option here with its form builder that helps you create graphic design assets without the technical headache. As a type of form, it works as well for quizzes as it does with creating a form.
Look for a quiz builder that offers flexibility. You want the ability to create different types of quizzes—like personality tests (where A + B = Result C) or scored knowledge tests (where there is a right and wrong answer). A good tool also means your quiz looks great on mobile, which is where most people will likely take it from.
03. Write questions that hook the reader
The secret to a high quiz completion rate is keeping things snappy. Avoid long, complicated questions that feel like a high school exam. Instead, use casual, conversational language that sounds like a friend asking for an opinion.
It's more than acceptable to inject some personality into your options. Instead of Yes or No, try Absolutely and Not a chance. Use images or GIFs as answer choices to break up the text and keep things visual. Aim for 5 to 10 questions—short enough to finish in a minute but long enough to provide a meaningful result. Remebmer attention spans are short and you don't want to put people off with a quiz that takes too long to complete.
04. Create share-worthy results
The result page is the payoff and its the reason the user spent time answering your questions, so make it count. A generic You got 5/10 is dull. But a result like You're a Trivia Master! Nothing gets past you, makes the user feel good and more likely to share their result with friends.
If you're using the quiz for business, this is the perfect moment to offer value. Include a call to action (CTA) based on their result. If they got the "Dry Skin" result on a skincare quiz, link them directly to your best moisturizer. This turns a fun interaction into a helpful solution and potentially a sale too.
05. Design and brand your quiz
Looks matter —a plain text form looks like a survey from the DMV. A branded quiz with your logo, colors and font builds trust and recognition. Form design principles and tips work well for quizzes too. For example, use high-quality images for your cover screen to grab attention immediately.
One question per screen usually works best, especially on phones, as it keeps the user focused and prevents them from feeling overwhelmed by a wall of text. You need a clean and clear layout.
06. Launch and share your quiz
Your quiz is ready but it won't take itself and you need to get it out there. Share the link in your bio, send it out in your newsletter or embed it directly on your website’s homepage or a relevant blog post.
Give people a reason to click. A teaser like "Find out your design personality in 60 seconds" is much more compelling than "Take our new quiz." If you are collecting leads, consider adding a small incentive, like a discount code or a free guide, in exchange for their email address at the end.
Learn more: How to make a trivia game
How to make a quiz FAQ
What's the best length for a quiz?
The idea is usually between 5 and 10 questions as this takes about 1-2 minutes to complete. Anything longer than that and you risk people getting bored and dropping off before they see their results.
How do I use a quiz to get email leads?
The most effective way is to ask for an email address after the questions but before revealing the results. This is often called a "lead gate." Since the user has already invested time answering the questions, they're highly likely to provide their email to see the outcome. Just make sure you promise (and deliver) value in return.
Can I build a quiz without a website?
Most modern quiz builders host the quiz for you on a unique URL. You can share this link directly on social media, via text or in emails without ever needing to embed it on a specific website.
