A Complete Guide to Social Media Image Sizes for Every Platform

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Ever uploaded a photo to your favorite social media platform only to see it crop incorrectly or lose quality? Learning how to edit photos properly is an essential graphic design skill that can help you avoid this common frustration. Whether you're a content creator or a small business owner, editing photos to the right dimensions for each platform can save time, boost engagement and improve the overall look of your content.

This article breaks down the ideal image sizes for major social media platforms, gives you tips on resizing tools and shows how to create visuals people will remember.

01. Facebook image sizes

A well-optimized Facebook profile is essential for businesses to attract potential customers. Beyond profile and cover photos, pay attention to image dimensions for group banners and event covers to ensure visuals align with your branding. Use captivating, brand-appropriate images to engage your audience.

Profile Picture: 320x320 px (cropped to a circle)
Cover Photo: 851x315 px (16:9 aspect ratio)
Portrait post: 1080x1350 px
Square post: 1080x1080 px
Stories: 1080x1920 px (9:16 aspect ratio)

02. Twitter image sizes

On Twitter's fast-paced feed, visuals are key to capturing attention. A well-formatted image can turn your tweet into a scroll-stopper. To create impactful, eye-catching posts, ensure your visuals are optimized with the correct dimensions.

Profile Picture: 400x400 px (cropped to a circle)
Header Photo: 1500x500 px (3:1 aspect ratio)
In-Stream Photos: 1600x900 px (16:9 aspect ratio)

03. Instagram image sizes

Instagram is all about visuals, making it crucial to get the right image sizes for your grid and stories. With a mix of square, portrait and landscape images, having an understanding of Instagram's dimensions will help you create cohesive and visually pleasing content.

Profile Picture: 320x320 px (cropped to a circle)
Portrait post: 1080x1350 px
Square post: 1080x1080 px
Stories/Reels: 1080x1920 px (9:16 aspect ratio)

04. YouTube image sizes

YouTube visuals like channel icons, thumbnails and banners play a key role in shaping your brand’s identity and first impressions. Optimizing these elements with proper dimensions ensures a professional, cohesive look that enhances the viewer experience.

Profile Picture: 800x800 px (cropped to a circle)
Channel Cover: 2560x1440 px (safe area: 1546x423 px)
Thumbnail: 1280x720 px (16:9 aspect ratio)

05. LinkedIn image sizes

The professional social network emphasizes polished visuals for personal and business accounts. Profile pictures, often logos for businesses, represent your brand, while banner images and link previews enhance storytelling. Stick to image file types like JPG, PNG or GIF under 10MB to ensure crisp, professional visuals. Optimizing these details helps create a strong, lasting impression.

Profile Picture: 400x400 px (cropped to a circle)
Cover Photo: 1128x191 px
Post Image: 1200x627 px (16:9 aspect ratio)

06. Pinterest image sizes

Pinterest is a visual discovery tool that relies heavily on clear, high-quality images to capture attention and inspire users. Want to make the most of Pinterest’s endless inspiration scroll? Stick to these proportions.

Profile Picture: 165x165 px
Pin Image: 1000x1500 px (2:3 aspect ratio)

07. TikTok image sizes

TikTok thrives on short bursts of visual storytelling and these dimensions ensure your images fit perfectly into the action. Always make sure your visuals stay within the frame to avoid cut-offs during playback.

Profile Picture: 200x200 px (cropped to a circle)
Video: 1080x1920 px (9:16 aspect ratio)

08. Tumblr image sizes

Tumblr allows for more creativity with its layout, but it's important to pay attention to image sizes to maintain a cohesive look.

Profile Picture: 128x128 px
Image Post: 1280x1920 px

Social media image sizes cheat sheet

Ready to elevate your editing expertise? Explore our guides:

How to find the size of an image

If you’re unsure about an image's dimensions, there are simple ways to check.

Wixel: Use tools like Wixel to instantly measure the size of any photo by uploading the image to the Wixel photo editor.

Right-click method: On a desktop, right-click the file, select “Properties” or “Get Info,” and check the dimensions under the Details tab.

Make sure your visuals always fit the bill. Our resizer tool quickly adjusts dimensions to fit any project or platform—maintaining crisp quality every time.

Try Wixel

Why social media image sizes matter

Images are a powerful way to connect with your audience and enhance your marketing strategy. They tell a story faster than text can and are often the first thing someone notices in a post. But for an image to do its job, it needs to be clear, well-composed and correctly sized.

Here are three reasons why the right image dimensions are worth your attention:

Better presentation: When an image is sized correctly, it avoids awkward cropping and retains its clarity, making your posts look professional.
Optimized performance: Social platforms often compress larger files, which can make an oversized image look pixelated. Using the right size avoids over-compression.
Improved engagement: According to studies, visuals that are clear and correctly formatted attract more clicks, likes and shares than those that look distorted or unbalanced.

How to resize photos for social media

If you’re starting fresh, explore the collection of user-friendly social media templates on Wixel, designed to inspire and streamline your creative process. These templates act as your canvas, helping you bring your vision to life with ease.

For those working with an existing image, resizing is quick and seamless with the Wixel image resizer. This tool is engineered to handle your resizing needs efficiently, ensuring your images align perfectly with platform specifications.

Easily resize your images for all your favorite platforms with these handy tools:

Social media image sizes FAQ

Can I use the same image for all platforms?

While repurposing content makes sense, it’s best to adjust image dimensions based on each platform’s recommendations to avoid awkward cropping.

A complete guide to social media image sizes for every platform