- Ruth Kogan
- 1 day ago
- 5 min read
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To help you build effective forms, we've collected this list of questionnaire ideas and examples. These ideas cover everything from HR and marketing strategy to customer support and events.
A questionnaire is more than just a list of questions, its a strategic tool designed to extract specific, actionable information. Unlike creating a quick poll, a questionnaire is often structured to gather comprehensive data on a subject—whether it's a new client's needs, an employee's performance or a patient's medical history.
But a questionnaire is only as good as its graphic design. If it's too long, confusing or irrelevant, your completion rates will plummet.
16 questionnaire ideas
01. New client onboarding
Set the stage for a successful project by gathering all of the necessary details upfront. This questionnaire type eliminates back-and-forth emails and means you understand the client's vision, budget and timeline before work even begins.
Key questions:
What are your primary goals for this project?
Who is your target audience?
What is your budget range?
02. Customer satisfaction (CSAT)
You can use this to measure how happy your customers are immediately after an interaction. This is usually a short, transactional questionnaire sent after a support ticket is closed or a product is delivered.
Key questions:
How would you rate the support you received today?
Was your issue resolved?
03. Job application screening
Filter candidates efficiently before the first interview stage. Instead of just asking for a resume, use a questionnaire to assess specific skills, availability and salary expectations.
Key questions:
Are you authorized to work in [Country]?
How many years of experience do you have with [Software]?
What is your notice period?
04. Employee exit interview
Understand why talent is leaving your organization with a confidential questionnaire that helps identify toxic culture, salary issues or lack of growth opportunities so you can better improve retention.
Key questions:
What is your primary reason for leaving?
Would you recommend this company to a friend?
What could we have done differently?
05. Event registration and dietary needs
Ensure your event runs smoothly by collecting different kinds of logistical data in advance. This is crucial for catering and accessibility planning.
Key questions:
Do you have any dietary restrictions (Vegan, GF, Allergies)?
Do you require wheelchair access?
Will you be bringing a guest?
06. Product beta testing
Gather detailed technical feedback from early users on your product or ap. This questionnaire should focus on bugs, feature usability and overall stability.
Key questions:
Which feature did you use the most?
Did you encounter any bugs? (Please upload screenshots).
On a scale of 1-10, how easy was the navigation?
07. 360-degree employee review
Get a holistic view of an employee's performance by gathering feedback from peers, subordinates and supervisors. This questionnaire promotes balanced professional development.
Key questions:
Does this person meet deadlines?
How well does this person handle constructive criticism?
What is one skill they should improve?
08. Website usability (UX)
Identify friction points on your website by using this questionnaire to find out if visitors can actually find what they're looking for.
Key questions:
What was the purpose of your visit today?
Were you able to complete your task?
What was the most frustrating part of your experience?
09. Course evaluation
For educators and trainers, this questionnaire helps improve curriculum quality. It assesses the instructor's clarity, the material's relevance and the student's engagement.
Key questions:
Did the course meet the learning objectives?
Was the instructor well-prepared?
What topic would you like to see added?
10. Vendor assessment
Evaluate potential suppliers to ensure they meet your business standards with a vendor assessment questionnaire. This is often used in procurement to check for compliance, security and capacity.
Key questions:
What are your payment terms?
Do you have [Specific Certification]?
What is your guaranteed response time for support?
11. Health and safety screening
This questionnaire idea is essential for gyms, medical clinics or high-risk activities. This intake questionnaire ensures the participant is physically capable and aware of all risks involved.
Key questions:
Do you have a history of heart conditions?
Are you currently taking any medication?
Emergency contact details
12. Brand awareness check
Determine how well your target market knows your brand compared to competitors. This questionnaire helps measure the effectiveness of marketing campaigns aimed at building your brand up.
Key questions:
When you think of [Product Category], which brands come to mind?
Have you seen our advertisements in the last 30 days?
13. Churn/cancellation analysis
When a subscriber cancels, find out why immediately with a questionnaire. This data is vital for reducing churn rates and winning back customers and you need the right questions and timing to get it.
Key questions:
Why are you cancelling? (Too expensive / Found a better alternative / No longer need it).
What is the one thing that would have made you stay?
14. Training needs assessment
Before spending budget on training, ask employees where they feel they have knowledge gaps. This ensures you provide relevant education for everyone.
Key questions:
Which software tools do you find difficult to use?
What skills do you need to advance to the next level in your career?
15. Volunteer sign-up
Organize your non-profit efforts by matching volunteers with the right tasks based on their skills and availability. A questionnaire is a great neutral and professional way to do this.
Key questions:
Which days of the week are you available?
Do you have a valid driver's license?
What areas interest you? (Fundraising, Field Work, Admin).
16. Lead qualification (for B2B)
Filter out unqualified prospects before they reach your sales team with a questionnaire assesses budget, authority, need and timeline (BANT).
Key questions:
What is your estimated annual budget for this solution?
When are you looking to implement?
Who is the final decision-maker?
Questionnaire ideas and examples FAQ
How long should a questionnaire be?
Unlike a poll or survey, a questionnaire cane be longer. However its still important to respect your users time and effort and not over extend it. The following can be used as a good rule of thumb:
Transactional (Feedback): 3-5 questions.
Tactical (Onboarding): 10-15 questions.
Strategic (Market research): 20+ questions (incentive recommended).
How do I avoid bias in a questionnaire?
Its important to avoid leading questions that push respondents towards specific answers. For example a leading question would be, How much did you enjoy our amazing service, whereas a non biased one would be, How would you rate the service you received?
What about privacy (PII)?
If your questionnaire collects Personally Identifiable Information (Names, Emails, Health Data), you must include a privacy policy link and a consent checkbox in the US. Always check your platform is GDPR/CCPA compliant if you're collecting data across borders, in Europe, for example. It's your responsibility to make sure that your questionnaire doesn't breach the law where you plan to run it.
