A podcast from Wix Studio
Funnel Vision
Tune in to Funnel Vision for lessons, strategies and inspiration from marketing leaders for marketing leaders. Each week Paula Ximena Mejia (VP of Enterprise Marketing at Wix Studio) and Sasha Belenky (Head of Enterprise Thought Leadership at Wix Studio) have candid conversations with marketers at the top of their game. They’ll serve up hot takes on the most exciting industry trends and break down the major challenges facing marketers whether they’re at startups or enterprises.
Featured episode
Build a brand that captivates skeptical consumers with Intuit Mailchimp’s Jeremy Jones and Mark Lodwick
We sat down with Jeremy Jones, Executive Creative Director of Wink at Intuit Mailchimp, and Mark Lodwick, Senior Director of Integrated Marketing and Advertising, to learn how they built a brand that captured the most skeptical audience on the planet: marketers.
In this episode of Funnel Vision, we discuss how humans make decisions (hint: it's not always rational), the super-effective way Intuit Mailchimp operationalizes team brainstorms, and how to balance both long-term and short-term goals.
Listen in, then see how their strategies and insights could apply to your own work as a marketer.
March 12, 2025
44:31
Find all episodes here
What's your marketing ethos? Do you have one? In this episode, CMO at Queue-it, Jillian Als talks to Sasha and Paula about her allbound marketing ethos and how she applies it to her work. Marketing cannot succeed in a vacuum. To make an impact and take necessary risks, you need to get leaders of other functions on board with your vision. Jillian discusses how she embraces challenges, builds solid relationships internally and anticipates problems before they snowball to make things happen.
Developing an allbound marketing ethos with Queue-it’s Jillian Als
Featuring Jillian Als
Jan 29, 2025
36:18 min
Developing an allbound marketing ethos with Queue-it’s Jillian Als
Jan 29, 2025
36:18 min
Meet your hosts
Paula Ximena Mejia
VP of Enterprise Marketing, Wix Studio
Paula leads teams focused on driving product-led growth (PLG) and product-led sales (PLS) initiatives. With a deep passion for demand generation and lifecycle marketing, Paula leverages creative advertising as a core strategy for brand growth.
Sasha Belenky
Head of Enterprise Thought Leadership, Wix Studio
Sasha puts her talents for relationship building and the art of storytelling to work developing and executing thought leadership strategy for Wix Studio. And, she brings over a decade of experience across start-ups, investment, and public policy to the mix too.