Creating interactive Text Mask animations

Learn how to turn ordinary headlines into interactive, animated Text Masks in Wix Studio. In this short tutorial, we'll mask text with a video, adjust the design and add a mouse effect for extra movement. Use this technique to create modern hero sections and callouts that feel bold, dynamic and on‑brand.

Use Text Mask to turn your hero title into a visual moment. In this Studio Byte, we’ll design a hero section where the headline becomes a mask, revealing an animated gradient video inside the letters. Learn how to set up a layout that keeps the title front and center, convert it into a Text Mask, then apply an animated gradient video as the fill so the motion feels deliberate rather than distracting.

The result is a modern, attention-grabbing hero section that makes a memorable first impression.