Link building

PREPARE FOR LINK BUILDING

19:12

LINK BUILDING AND OUTREACH

12:19

CONTENT STRATEGY FOR LINK BUILDING

26:26

LINK BUILDING EXAM

Start the exam

About the course

Understand what goes into a strong link building strategy—from competitor research, to email outreach, to creating linkable assets. Along the way, you’ll pick up link building best practices and learn how to avoid raising red flags by following Google’s guidelines.

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01. Prepare for link building

Jump right in with an overview of what link building is all about and how to approach it with the right mindset. You’ll learn some rules of thumb for picking out links that make sense for your clients.

02. Link building and outreach

Now that you’re more familiar with the basics of link building, learn how to vet link prospects and prioritize them based on your clients’ goals. Then, connect with the link givers that look most promising via email.

03. Content strategy for link building

Next, start creating content that link givers in your clients’ industry will want to link to. Learn best practices for creating guides, glossary pages, stats pages, and reports.

04. Other link building tactics

Build an even stronger link building strategy by taking advantage of opportunities like unlinked mentions and broken links. You can also look at getting clients featured in listicles, media stories and guest posts for other brands.

Modules

FAQ

Do I need to watch the course to take the exam?

We highly recommend watching the full course to expand your knowledge and increase your chances of passing the exam.

How many times can I take the exam?

You can take the exam as many times as you want. However, if you fail a test twice, you'll need to wait 3 days before trying again.

How many questions are in the exams and how many do I need to get right?

Each exam has 15 questions and you need 12 correct answers to pass it. You’ll have 25 minutes to complete the exam.

If I complete all exams, do I get a certification?

No, the SEO certification is coming soon. You’ll get a record of completion after each course to show you completed it and passed the exam. You can share this online, with your clients and across your network to illustrate your expertise. Taking the courses is also a great way to prepare for the upcoming certification.

Can I take exams for all courses?

Yes, you'll get a separate record of completion for each course. If you fail an exam, you can keep trying until you pass.

Debbie Chew

Link building expert

Debbie Chew is an SEO manager at Stripe and has more than a decade of experience in digital marketing and SEO. She specializes in content and link building, and is passionate about sharing her learnings with other marketers.