The .fit domain extension is a generic top-level domain (gTLD) that’s associated with fitness, health and wellness. It serves as a specific and recognizable choice for individuals, businesses and organizations in the fitness industry.
The .fit domain extension was introduced to the Domain Name System (DNS) on November 25, 2014. It was created to meet the demand for a specialized domain that caters specifically to the fitness community. Initially managed by the Minds + Machines Group, the management of .fit was later transferred to Top Level Design, LLC.
Why use .fit?
Selecting a .fit domain is important for establishing a clear and relevant online identity, especially for websites focusing on fitness, exercise, nutrition and overall well-being. This is because it impacts brand visibility and communicates the website's purpose to visitors.
Industry relevance: .fit is highly relevant for fitness-related websites, making it immediately clear to visitors that the content is related to health and wellness.
Memorability: The extension is short, easy to remember and stands out, contributing to better brand recall.
Availability: .fit domains are more likely to be available for registration compared to more generic extensions because they’re relevant to a very specific niche and less in demand.
When to use .fit vs .com?:
When to use .fit:
Use a .fit domain extension when your website is specifically dedicated to fitness-related content. It's ideal for gyms, personal trainers, nutritionists and any business or individual in the fitness and wellness industry.
When to use .com:
Use .com for general or multi-purpose websites. If your fitness business has a broader scope, or if the .fit domain is unavailable, .com is a versatile and widely recognized alternative. If you plan to scale your fitness business into a broader business down the line, it might be best to go with .com to accommodate this.
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How to register a .fit domain extension?
01. Choose a domain registrar
Select a reputable domain registrar like Wix that supports the registration of .fit domains.
02. Check domain name availability
Use the registrar's domain name search tool to check if your desired .fit domain is available.
03. Decide on your domain name
Choose the available domain you want, make sure it aligns with your brand and is memorable. Follow the next steps set by your registrar to complete the registration process.
04. Provide all necessary information for registration purposes
Enter your accurate contact information as required for your domain registration.
05. Make payment
Make the necessary payment, review your order and confirm the registration.
.fit domain extension FAQ
Can anyone register a .fit domain?
Yes, .fit domains are available for registration by individuals, businesses and organizations globally.
Are there any restrictions on .fit domain usage?
No specific restrictions apply, making .fit a great choice for a wide range of fitness-related purposes.
Is there a renewal fee for .fit domains?
Yes, like any domain, .fit domains require periodic renewal. Check with your registrar for renewal fees and terms. With Wix, renewal is every year.
Can I transfer my existing domain to .fit?
Domain transfers are subject to the policies of your current registrar and the .fit domain registrar. Check with both registrars for specific procedures.
How long does it take for a .fit domain to become active after registration?
The activation time may vary but is typically within a few hours to 48 hours after completing the registration process.