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Turn your ideas into a website you love with Wix →   Every great business idea deserves—and requires—a great business website. And while there was a time when learning how to build a website was a complex, time consuming and expensive process, those days are long behind us. Now, website creation is accessible to everyone, no matter how tech savvy (or tech averse) you might be. With an intuitive, user-friendly website builder like Wix, anyone can learn how to make a business website complete with fully customizable features, enterprise-grade security and built-in tools for managing and growing your business. All it takes is 10 simple steps; let’s get started. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. How to make a business website in 10 steps Pick a business website template Choose a web host and domain name Optimize for SEO Focus on the user experience Build relevant pages Fill your site with rich content Implement a strong CRM Include a privacy policy Promote your site Track web performance 01. Pick a business website template Start by taking a look through our top picks for some of the best business websites and best business website examples . This will give you some inspiration ahead of creating your own. If you’re just starting a business , Wix offers hundreds of professionally designed, fully customizable business website templates based on industry research, from finance to farming and everything in between. (There’s a reason it’s lauded as one of the best website builders for small businesses .) As you set out to choose a template, thoroughly search the different categories to find the best match for your business goals and persona. Whether it's a tech startup site, a construction company website or anything in between, you should consider the look and feel (modern, simplistic, retro, etc.) that you want your specific business website to express. You should also consider the most important pages and features that would benefit your business. Dafna Rabin, template design team lead with Wix, suggests doing this as step one. Next, Dafna suggests considering the content you intend to create on your website, and to base the template around that. Do you intend to write a blog? Do you want a large image or video on your homepage? What story is your content telling about your business? These are all decisions that impact which template you choose. “Think about the flow of the content and the story that you want to tell your users,” Dafna recommends. “What is the first thing they see? What is the second? What is the main call to action (CTA) that you need on your website? What is the most important information that you want your users to see?” Finally, your template should accurately reflect your brand. “Make sure you fit the website to your brand colors and that your logo is well positioned,” Rabin advises. Learn more: Website vs CMS Create your site from start to finish with Wix's website builder . 02. Choose a web host and domain name To get online, you need a web hosting provider for others to discover your website. If you’re looking for the best website hosting for small businesses , Wix offers free web hosting that’s protected and reliable, with 24/7 security monitoring and integrated SSL certificates to keep customers safe. It also boosts an impressive 99.9% uptime, meaning your site will stay up and running on secure and stable networks. Next, you’ll need to get a domain name , also known as your website address, and connect it to your hosting provider. Selecting a strong domain name will add credibility to your business site and provide visibility for your brand. Ideally, it should match your business name for consistency. If you’re stuck on the naming front, try Wix’s free Business Name Generator and domain name search tool to see what’s available. Additionally, you should follow these best practices when picking a domain name: Make it easy to pronounce and spell : Your domain name should be easily shareable and understandable. Keep it brief : Shorter names are user-friendly and easier to remember. Typing a lengthy name into the address bar is more susceptible to typos than a short name. Be unique and consistent : You want to stand out against the crowd. It’s also a good idea to keep your domain name in line with your brand, paving the way for a cohesive online presence. Avoid numbers and hyphens : These are often too confusing (is it 5 or five?) or difficult to remember. Hyphens, in particular, are easy to misplace when typing. Need help finding a catchy title for your domain name? Use a domain name generator for inspiration and ideas that will help your business site stand out. You'll also need to consider what domain extension you want to use: .de domain .xyz domain .co domain .ch domain .be domain .store domain .info domain .tv domain .company domain .digital domain .ca domain .fr domain Wix user spotlight : New York-based product designer Sohpie Brittain has a simple yet striking website design with the easy-to-remember URL of sophiebritt.com. Choosing a domain name based on your actual name can be an effective and memorable strategy for service-based businesses such as creative work, consulting, coaching, etc. Build your business website  today with Wix. 03. Optimize for SEO SEO, or search engine optimization, is the process ensuring websites can rank well on search engines through organic queries. Why is this so important? Rebecca Tomasis, SEO expert for Wix Blogs, explains: "The higher you rank in search, and the more keywords you rank for—the greater your visibility, traffic and potential for conversions or sales." Though there is a lot to learn about how to get your business found on Google, you can begin by implementing some of these essential SEO strategies on your site: Find relevant keywords : You’ll need to do keyword research to better understand what your potential customers search for—the exact phrases or words they use to find specific products, services and solutions. Implementing these keywords naturally on your website, from the page heading and content to the image alt text, will help improve your rank in relevant search results. "Make sure your content is helpful and answers the intent behind the search term as directly and as clearly as possible," advises Rebecca. Improve your website performance : Website performance impacts your site’s position on search engine results. Your web pages should fully load or display in both desktop and mobile browsers in one to two seconds. Some ways to improve your website performance include uploading correct image sizes, for example, using JPEG files over PNG, and avoiding overloading your web pages with content. Add a meta description : This is the short summary of your website that appears below your URL in search results or social shares. Having strong, keyword-optimized meta description copy can enhance your website’s click-through rate, boosting your chances of ranking higher in search engine results. There are a number of robust Wix SEO tools you can use to start optimizing your website right out of the box, including customized structured data markup, a flexible URL redirect manager and integration with Google Search Console and Semrush. 04. Focus on the user experience An effective website design will influence how your customers perceive you and your brand. Moreover, creating a good user experience can help your visitors feel satisfied with your business and can positively affect your website’s traffic, conversion and bounce rates. When you're done editing your website, check how it feels live. “You need to check it in the browser; check how it looks and scrolls,” says Dafna. “Check it on mobile (which a lot of times people forget to do). Check it in other screen resolutions and make sure everything is visible, everything is accessible and people can read it.” Mobile devices account for more than half of web traffic worldwide , so it you’ll definitely want to consider how visitors view this version of your site.With 65% of consumers , in 2024, preferring to search and find brands on their mobile, its a fact you can't ignore. Wix’s mobile editor will show you how your site design looks on mobile view so you can optimize your pages accordingly. Additionally, you’ll want to pay attention to the following: Navigation menu : Website navigation can make or break a user’s experience. To optimize navigation and satisfy visitors, choose the right menu for your audience and site. For example, the classic menu is placed at the top of every web page (the site’s header). Or the hamburger menu, a widely recognizable yet simple three-line icon, that’s more commonly used on mobile websites. Calls to action (CTA) : A CTA button is an element with the goal of getting people to take a certain action, such as “contact,” “buy,” “subscribe” or “submit.” An effective CTA depends on the text, color, size, shape and even placement on your site, all of which entice a user to click and move towards making a purchase or filling a contact form. Social media links : The social media icons or links displayed on your site can affect the user experience. You can add X (formerly Twitter), Facebook or Instagram icons in your copy to help visitors further engage with your business. Place them prominently in headers and footers as reminders to visitors, or integrate live social media feeds. Additionally, you can implement a social bar to your site, linking visitors directly to any of your social channels. If you need additional features and functionality, the Wix App Market offers hundreds of solutions for third-party integrations for your business. And, if you need different—or more—visual assets, you don’t have to turn farther than your Wix site editor. “We have this huge content library that you can go to and find thousands of assets: images, videos, stickers, icons, everything you need for many different types of businesses and industries,” Dafna notes. And, all assets are available in resolutions that work across multiple screens. Wix user spotlight : Serving people throughout North and South Carolina, The Law Office of David McWilliam specializes in family law, estate planning and mediation. The firm’s website features a clean, user-friendly design with clear navigation and call-to-action buttons that are easy to read and find. 05. Build relevant pages In learning how to create a website , you’ll discover that having multiple pages is a must for your business. This allows you to cover a broad range of content, products or services and nearly every nut and bolt of your venture. Consider these essential pages when deciding what to include on a business website: Homepage : Often compared to being the storefront of your business, an attractive homepage will hook your potential customers if it’s inviting and easy to navigate. Ensure this by using eye-catching images or videos, as well as readable fonts. Also place strategic calls to action throughout your site to guide visitors to take further steps. About : Prospective clients want to know who you are and what distinguishes you from competitors. An “About Us” page effectively communicates this vital information, as well as your business’s story, goals, values and mission statement. If you have a particularly small business, you can also consider adding a professional bio to this page. Not sure where to begin? Wix's AI text generator can create an "About" page for you in seconds. Our guide to how to write a bio can also help. Contact : A contact page is the best way for potential customers to get in touch with you. This page should include all your contact information, such as location, business phone number , social media links, business email address ( Learn more: Does Wix have email for my business? ) and a short contact form. Online store : With online sales on the rise , it has become essential for many businesses to adapt to an eCommerce model. Building an online store comes with several benefits, as advanced web tools can help you manage and scale your small business. These include everything from managing order fulfillment and creating a customized checkout experience for customers to accepting payments . Once you’ve decided how to make your eCommerce site, you’ll be able to streamline all your operations from a single powerful dashboard—on desktop and mobile. Bookings page : If you’re a service provider, you know that extending convenience and efficiency to potential clients is a crucial part of your business. Adding an online scheduling software to your site will allow you to seamlessly accept bookings and payments. An all-in-one booking solution lets you manage your calendars for clients and staff, plus sell membership plans, subscriptions and open trial sessions. It also allows you to host sessions via Zoom, enabling you to reach larger audiences and build your clientele. Legal pages : As a business website you'll need to include several important pages on your site. You should also check in the country your business is registered in to make sure you're not missing anything you should have. You'll need a privacy policy page (explaining how you collect, use and protect user data on your site), a terms and conditions page, a page or section on your privacy page concerning your cookie policy and how you use cookies on your site, a disclaimer limiting your liability, a GDPR compliance statement (if you have or target EU customers), a copyright notice and clear contact information. All legal pages should be easily accessible and written in clear, understandable language. Wix user spotlight : Next Door Alliance offers comprehensive customer support and administrative services for businesses, including reputation management, human resources, quality control and more. NDA’s business website features a top navigation with key pages of interest: "Home," "About NDA," "Our Services," "Our Vision," "Contact" and "Career Opportunities." From this navigation, potential clients can learn valuable information about the company’s history, experience and offerings. 06. Fill your site with rich content Having quality, fresh content on your website not only encourages visitors to return to you, but also signals to search engines that your site includes up-to-date information. As you start thinking about incorporating or writing website content that drives traffic and engages your target market, consider these forms of content on your website: Blog : Many businesses create business blogs, providing insights into their field of expertise and sharing content with their clients. Bloggers write and post articles—dedicated to specific subject matter—that often serve as a platform for active online discussions. You’ll want to prioritize and choose relevant blog post topics that resonate with your audience and can establish you as a voice in your industry. Compelling blog content can also draw new audiences to your brand. For example, if you make and sell wine, a blog post about “How to store wine at home” can capture new audiences and introduce your brand in the process. Wondering how to make a blog ? Wix has got you covered with hundreds of blog templates , built-in SEO features and marketing tools that will allow you to scale your content, your brand and your business. Give the Wix blog maker a spin to see for yourself. Testimonials : Testimonials usually come from customers, peers or anyone who has benefited from your offerings or work. Incorporating testimonials into your website helps boost your business’s credibility and build trust among clients. This is crucial, since potential clients can assess if you will meet their needs based upon others’ experiences. With different testimonials out there, most businesses use customer quotes as they’re easy to obtain. Just ask a customer directly for one. You can place testimonials in just about any section of your website, including the home page, product or service page, or even a dedicated testimonial page. Here are some tips to help you plan your content: Engage with customers to identify relevant topics: Talk directly to your customers and pay attention to their questions, feedback and concerns. Observe social media platforms to uncover trending topics and discussions relevant to your industry, then craft content that addresses these interests. Answer common search questions: Think about the questions your audience is likely typing into search engines. Create content that provides direct, helpful answers and positions your website as an expert resource they can rely on. Collaborate with industry experts: Partner with professionals in your field to generate guest content or share fresh insights. This not only boosts credibility but introduces your business to a broader audience through the expert’s connections. Use analytics to fine-tune your strategy: Monitor your content’s performance using analytics tools. Pay attention to metrics like visitor engagement, time spent on pages and conversion rates to identify what’s working and where adjustments are needed. Target evergreen and trend-driven content: Focus on a mix of lasting topics that provide continuous value and trendy subjects that attract immediate attention. This balance keeps your audience engaged, whether they’re seeking timeless advice or up-to-date industry news. Wix user spotlight : Registered dietician Nathalie Rhone owns and operates Nutrition by Nathalie throughout the Greenwich, Connecticut and New York City areas, offering everything from refrigerator makeovers to functional lab testing. Nathalie’s blog adds engaging content to her website by sharing healthy recipes and photos, while her “Success Stories” page features client testimonials praising her services. 07. Implement a strong CRM Once you realize that your business needs a website , you’ll also discover that you need solid customer relationship management (CRM) to build long-term rapport and capture more leads. Once connected to your website, a CRM provides you with marketing and sales force automation, as well as customer contact and project management. Wix offers a complete, powerful and free CRM software that can be easily integrated with your website. The tool includes a wide range of advanced features, such as forms to collect key contact details like emails, leads and testimonials. 08. Include a privacy policy Many countries around the world require businesses to disclose how they collect, handle and process visitor data. In turn, users have become more protective of their personal data and concerned about how companies use it. As a result, it’s crucial that you write a privacy policy for your website explaining how and why you gather visitor information. This transparent, upfront communication will establish trust with your users. You can also install a permission banner for cookies. 09. Promote your business site After you build a business website, you’ll notice that you’ve also created a hub of all your digital marketing efforts. You can use your site to increase your business’s exposure to prospective clients by applying a couple of these low-investment and effective marketing strategies: Email marketing : This targeted communication generates conversions and develops relationships with customers. Additional benefits include building engagement with your brand, driving traffic to your site and promoting your business. A robust email marketing service, like the one from Wix, allows you to create and send various types of email campaigns and customize them for your target audience. A Hubspot study in 2024 found that 43% of marketers believe email brings the highest ROI from their efforts with the medium. Social media marketing : Today, many businesses leverage the power of social media and reach out to mass audiences from across the world through platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest and X. With social media marketing, you can regularly promote and share content around your business in the form of live streaming, user generated content, stories or posting in specific groups. What’s more, you can create and manage both Facebook and Instagram Ads from your Wix eCommerce dashboard. The same Hubspot study found that 63% of marketers believe that social media drives the highest ROI on their marketing efforts. 10. Track web performance To fully understand your site’s performance, turn to web analytics tools and dive deeper into your site’s traffic trends. Visitor behavior can clue you into where your users come from, how they got to your site and which pages they stay on for longer periods of time. Wix Analytics is a useful tool for gleaning these insights, providing an in-depth look into your site’s traffic trends, content performance and visitor behavior. Once you have a better understanding of your visitors—first time or returning—you can make data-driven decisions on what your site needs in order to improve overall performance. How to build a business website FAQ How long does it take to create a business website? A simple website can be created in a few hours, while a more complex website may take several weeks or even months to complete. If you're building the website yourself, you can expect to spend at least a few hours on the design and layout. You also need to create content for your website, which can take some time, especially if you are writing all of the content yourself. Learn more: Small business website statistics How do I choose the right business website template? When choosing a website template, it's important to consider the following factors: The type of business you have The target audience for your website The overall style and tone you want to convey The features and functionality you need It's also important to choose a template that is responsive, meaning it will look good and function well on all devices, including desktop computers, laptops, tablets and smartphones. What should you include on your business website? The specific content of your business website will vary depending on the type of business you have. However, there are some general elements that all business websites should include: A homepage that introduces your business and what it does A contact page where visitors can get in touch with you About page that tells visitors more about your business and its team Services page that lists the services you offer Portfolio page that showcases your work Blog page where you can publish articles and other content related to your business You may also want to include additional pages on your website, such as an FAQ page, a pricing page or a careers page. How much does a business website cost? The cost of a website can vary depending on a number of factors, such as the size and complexity of the website, the features you need and who you hire to build the website. If you make the website yourself, that will cost less than hiring a web designer or developer. Do businesses really need a website? Yes, businesses really need a website in today's digital world. A website is a valuable marketing tool that can help businesses to reach new customers, increase sales and build a strong brand identity. Here are some of the benefits of having a website for your business: Increased visibility: A website makes your business visible to potential customers all over the world. People can easily find your website by searching for keywords related to your business on Google or other search engines. Credibility: A well-designed website gives your business a professional and credible image. This is important for building trust with potential customers. 24/7 availability: Your website is always available, even when your business is closed. This means that potential customers can learn more about your business and make purchases at any time. Lead generation: Your website can be used to generate leads by collecting contact information from visitors. This information can then be used to follow up with potential customers and promote your products or services. Sales: You can sell your products or services directly through your website. This can be a great way to increase sales and reach a wider audience. How do I create a free website for my small business? Creating a free website for your business is simpler than you might think, especially with platforms like Wix. Wix offers a user-friendly interface where you can select from a variety of templates, customize them to your liking and add your business content. Even if you're not tech-savvy, you can navigate the platform easily. How easy is making a website for my business? It will depend on what you need your business for. If it's to represent your business online or to serve as a marketing asset, you can get started by creating a website with Wix from a selection of pre-designed templates which is relatively easy. If you need a website to sell for your business, best to choose an ecommerce website builder and how easy it will be will depend on which platform you choose and how advanced you need your business website to be. Should I build a business website myself or hire a professional? Consider these points when deciding: DIY with Wix: User-friendly drag-and-drop editor Numerous customizable templates Lower cost Suitable for most sites Hire a professional: - Time-saving for you What's the best platform or CMS for building a business website? Wix is an excellent platform for building a business website and here's why: User-friendly drag-and-drop interface 800+ customizable templates for various industries Mobile-responsive designs Built-in SEO tools E-commerce capabilities App market for extended functionality Secure hosting and SSL certificate included Regular updates and new features 24/7 customer support Scalable plans for growing businesses What content should I include on my business website? Essential content for a business website can include: Clear homepage with value proposition "About Us" page detailing company history and mission Products/Services pages with descriptions and pricing Contact information and form Customer testimonials or case studies FAQ sections Blog for industry insights Team/Staff profiles Privacy policy and terms of service Call-to-action buttons throughout How can I make my website secure? To secure your Wix website you don't need to do anything initially due to it's enterprise grade security infrastructure which includes enabled HTTPS with free SSL certificate and auto backups, as well as 24/7 security monitoring. You can help your site security by implementing strong passwords, enabling two-factor authentication, limiting admin access and monitoring your site. How often should I update my business website? Regularly updating your business website is crucial, here's how you can go about doing it: Review content monthly for accuracy Update product/service information immediately when changes occur Add new blog posts weekly or bi-weekly Refresh design elements annually or in line with new branding efforts Update team/staff information as needed Check for broken links monthly Update testimonials/case studies quarterly Revise FAQs as new questions arise Seasonal updates for promotions/events

When you're networking, job hunting or reaching out to potential clients, a professional email name is key to establishing trust and credibility when  starting a business . Just like when you're learning  how to build a website from scratch  or choosing your business name, your email lays the groundwork for your online reputation. Opting for a custom email domain is about more than just communication—it's a core part of building your brand's identity. Learn more: Does Wix have email for my business? In this article, we'll explore why choosing the right email name idea is important and how it can impact your business's success. Key components of a professional email name idea When it comes to choosing an email name idea to form the basis of your business or personal email you’ll want to consider the following points. Username Start with a recognizable username, incorporating your first name, middle name, initials or business position like "editor@yourblogname.org." This personal touch makes your email memorable and easily identifiable, ensuring contacts can easily find and remember you. Domain Choose a custom domain that follows the ‘@’ symbol, like "@yourbusiness.com." Understanding  what a domain name is  and its importance is crucial for establishing your business credibility, setting you apart from those using generic ‘@gmail.com’ domains. Then you ca n buy a domain name . Use a  domain name generator  if you need help coming up with an idea. Already have an idea? Check the availability with a  domain name search  tool. Top-level domain (TLD) Top-level  domain extensions  are typically used to convey authority. Therefore, when deciding on your domain name and corresponding business email , select from the  types of domains  that align with your business values, such as  .com ,  .net or more niche options like  .info  or  .email  to indicate your business’s scope and reach. Learn more:  What is a top-level domain ,  Org vs com vs net Clarity and relevance Ensure your email address is clear, straightforward and relevant to your business or profession. It should reflect the brand identity you're building and be memorable and recognizable.  Pro tip:  Find the domain owner and registration details for a website with a Whois domain lookup .  Email name ideas and formats for business domains When brainstorming email name ideas for your business, consider the following recommended structures and tips on  how to choose a domain name :  Using your name  Using your name in the email address adds a personal touch and authenticity. By adding your name, you provide users with a direct point of contact, creating a more personal connection right from the start. This practice is particularly beneficial when you're aiming to establish yourself as an individual professional brand, especially if you manage different  types of websites  to showcase your work. Moreover, having a personalized email address makes it easier for people to remember and reach out to you on other digital assets like LinkedIn. This small yet significant detail can greatly impact your professional image and networking efforts. Example : john.jones@example.com Using your business name  Using the business name enhances brand identity and recognition, making it a favored approach among businesses looking to strengthen their branding strategies as it ensures consistency across different platforms and touchpoints with consumers. By consistently presenting your business name, you can build stronger brand recognition and improve online visibility. Example : info@businessname.com Using your industry Incorporate your industry into your email name to make it clear what your business is about. For example, if you’re in marketing, you could use something like "team@creativeads.co." This helps establish relevance and professionalism as part of your  marketing strategies . Example: info@yourmarketingbrand.com Using your brand name  Including your brand name in your communications helps build trust and foster recognition with your audience. A strong, recognizable brand name creates consistency across all touchpoints, making it easier for customers to connect with and remember your business. Over time, this consistency in what web design  is helps establish credibility and loyalty, encouraging repeat customers and positive word-of-mouth. Using your product name Using your product name in website management ensures your offerings stand out and remain memorable to your customers whenever they need solutions. By reinforcing your product in their minds, you create a lasting association between their needs and your business. This also helps differentiate your product in a crowded market, ensuring it becomes the go-to choice when they are seeking a solution to a specific problem. Using a name and location Including a location can personalize the email address and establish a local presence, making it an ideal option for small businesses targeting specific regions. By including a specific location, the email address becomes personalized and tailored to a particular geographic area, fostering a sense of familiarity and trust amongst target customers in the targeted region. Similarly, including a  web address  can enhance your online presence, making it easier for customers to find and connect with your business. This localization strategy also reinforces your business's connection to a specific community, enhancing brand recognition and credibility while focusing on serving local clientele. Example : sales@southfloridaflorist.com Position name + business name Adding a position name clarifies the role or department associated with the email address, fostering transparency by providing users with a clear understanding of whom they are communicating with. By incorporating a specific job title or department designation, the email address instantly identifies the role or responsibilities of the individual or team handling the correspondence. This transparency allows your clients to easily direct their inquiries to the relevant staff member, leading to quicker responses and smoother interactions. Choosing to add your position name as an email name idea showcases a structured and organized business environment, reinforcing your credibility and demonstrating a commitment to efficient customer service. Example: marketing@sportsclub.com or coo@businessname.com Learn more about how to register a domain name  and the best domain registrars . Tips for creating email name ideas Keep it consistent : Stick to your professional email address, avoiding frequent changes that may confuse recipients. Avoid using nicknames : Your email name should leave a good first impression, but when you're learning how to create a business email , try to use variations of your real name instead of nicknames to maintain a professional tone. Steer clear of numbers and special characters : Try to avoid including numbers and special characters in your email name idea as they can complicate readability and make it harder for people to remember how to reach you. Make it easily pronounceable : Keep your email name short where possible. Ensure that it’s easy to read and spell out to avoid mistakes when clients wish to send you emails. Consider future scalability : Your email name should be relevant and flexible as your business grows and evolves. Learn more:  How much does a domain name cost ,   How to buy a domain name Dos and don'ts for email name ideas Do : Keep it memorable, professional and relevant to your brand or industry. Do : Ensure it aligns with your brand image and values. Don't : Use complex or hard-to-spell words in your email name. Don't : Include special characters or excessive numbers that may confuse clients. Examples of email name ideas  m.johnson@example.com : Start with the first letter of your first name followed by your last name. info@yourcompany.com : Use general terms like "info" with your company's domain for an easy-to-remember email. editorial@nameofyourblog.com : Use an email name related to your department or position, making it easier for clients to reach out with specific questions.  Jane.doe@example.com : A timeless choice is to use your first name followed by your last name, separated by a period. sarahgreen@example.com : Merge your first and last name into one for a straightforward email address. flast@example.com : Use the first initial of your first name plus your entire last name to keep your email concise yet professional. welcome@yourdomain.com : A warm and inviting email address like "welcome" combined with your domain name can create a great first impression. Connecting your email name to your domain name Linking your email to your domain is key for a solid brand image and  domain management , helping you make sure your email is seamlessly integrated with the  Domain name system (DNS) . A matching email and domain name also helps make it easier for customers to find and reach you. So when thinking of email name ideas, be sure to align it with your domain for consistent branding. Don’t have a domain name? Try the Wix   domain name search generator to generate a free domain name .

Get your professional business email address →   In today’s world, when a substantial part of communication with clients is done via emails and newsletters, your professional online image greatly depends on having a customized business email. After you learn  how to make a website from scratch , you can use the  domain name  in your email as well, instead of one that’s generated by default on services like Gmail or Yahoo Mail. A business email account will send a strong signal to your target market that you are a well-established brand, on top of helping to boost open rates since they know who you are. Learn how to create a business email in this four-step guide and gain insight into the best practices for crafting the perfect one. Learn more: Does Wix have email for my business? What is a business email address? A business email address is a custom email address that uses your company’s domain name. Understanding  what a domain name is  can help highlight the importance of a professional email address. For example, the business email hailey@haileyfashion.com aligns perfectly with both your website and domain name (haileyfashion.com), showcasing your business as official and trustworthy. This stands in contrast to a generic email (haileyfashion@gmail.com), which anyone can create and doesn't carry the same level of professionalism. Choosing the  best domain registrar  ensures that your business email is properly set up and seamlessly integrated with the   Domain Name System (DNS) , making communication simple. Why do I need a business email? The main reason for getting a business email address is so that customers can easily identify your company, thus raising credibility, promoting your brand and establishing corporate identity. With that said, clients and other businesses are more likely to trust a professional email account, which they can use to find your business website for more information. Additionally, when you or your employees send emails using an address with your business name, customers are rest assured that they may confidently open the content and hit reply whenever they need to be in direct contact with you. A business email also helps you stay organized and productive. Your inbox is there purely for work-related messages, making it easy to stay on task, manage your contacts and store important files. Learn more:  How much does a domain name cost , How to buy a domain name How to create a business email Register your domain name Set up your custom email address Access your personalized mailbox Build a professional website 01. Register your domain name Choose a domain that reflects your brand (e.g., yourbusiness.com) and register it through a doma in registrar. As a business owner, it’s a rational choice to use your business name as your domain name so that customers can easily find you. With a lot depending on what you name your business, it’s important to know  how to register a domain name  that aligns with your brand. Seeking expert help or using a reliable tool to generate business name ideas can help put you on the right track. Your domain name also plays an important role in your site’s credibility, which is an essential component of customer retention. Therefore, take some time going over it and ask yourself whether it’s in line with your brand as well. Whatever you decide for your domain name will also be assigned to your custom business email address. Before registering your choice, make sure that it’s available by doing a  domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also find the domain owner and registration details for a website with a Whois domain lookup . After you’ve claimed your own, it’s time to connect it to your website. Learn more about  domain extensions :  What is a top-level domain ,  Org vs com vs net 02. Set up your custom email address Once your domain name is set up, the next step is to create a custom address like you@yourdomain.com. Start by choosing the number of email addresses you want, their usernames, and the subscription plan that fits all your business needs with Wix. Or you can simply connect an existing business email that was purchased elsewhere to your new one. If you manage a company with multiple employees, you can give each one a custom email address, like employee1@yourdomain.com and employee2@yourdomain.com. In this same line of thinking, if your business were to have multiple departments, you can create separate accounts for each one, such as contact@yourdomain.com and help@yourdomain.com - all of which works toward strengthening your brand. 03. Access your personalized mailbox From this point on, every single newsletter or sale confirmation email you send out to your clients will showcase your brand. Not only will this boost your reputation as a professional, but also help you compartmentalize your professional and personal lives better by having two separate accounts. On top of this, you’ll feel an overwhelming sense of pride when you see an email branded with your very own company name, which you can of course use for all of your  web content , email marketing efforts or while setting up an email RSS feed featuring your latest posts or blogs. As you may already know, the right email client will open the door to a new world of professional solutions that your business demands. With  Wix  and G Suite, you’ll be able to access all the tools needed to run any business email account on your  web server . Consider the following points below: Access from anywhere, any time: Gain access to your data and work documents at any time, and from anywhere on every possible device. You can also share access to your work documents with your colleagues and clients for a smooth and real-time collaborative experience. As many email addresses as you wish: Create an unlimited number of email addresses, all hosted under the same domain. This way, each one of your employees or departments (sales, support, info, and IT) can operate from their own distinct mailbox: sales@haileyfashion.com, support@haileyfashion.com, etc. Even if you’re running a one-person-show, it’s better to create a partition among the different roles that your customers will interact with – for example, sending sales’ invoices from a different email address than that of customer support related issues. Secure storage: Using a personalized G Suite account comes with plenty of storage – 30GB. And you’ll enjoy automatic extensive security and full admin controls. Brand your mailbox: Because consistency should be inherent in your business, you’ll be able to take things up another professional notch. For example, after you create your own logo, embed it into your custom mailbox. 24/7 customer support: Whether you have a burning question at 2 AM or in the middle of your work day, you will be able to find all the assistance you need at any time. Both G Suite and Wix offer 24/7 support. 04. Build a professional website Creating a website for your domain not only enhances your business's credibility and email branding but also serves as a strong foundation when  starting a business . Whether you want to showcase your work, offer your services or sell your products, your site is where your customers expect to find you. A great website can help you manage and fulfill multiple functions, from being part of your  marketing strategies  to acting as an  online store  and communication center. If you haven’t already built an online presence, you can begin by choosing from any of these professionally designed  website templates , which are entirely customizable to fit your brand’s style and message. All websites created on Wix are also mobile-friendly. Additionally, you can communicate with visitors on the go using the  Wix Mobile App , which lets you engage with clients and manage your website right from your portable device. Building a strong website through effective  website development  and  website management  is key to making a lasting impression and successfully running your online business. How do I create a business email for free? While it's always best to create a professional, branded email address (like name@yourcompany.com ), there can be associated costs and setup procedures which may not be viable for everyone. The  types of websites  you have can also influence your email choice—some platforms make it easier to integrate custom email. If you're looking for a free option, one of the most popular choices is Google's Gmail. To create a new business email address with Gmail you'll need to: Navigate to the Gmail homepage (www.gmail.com). Click on “Create account.” Enter the requested details, such as your first and last name. Choose your email address. This should reflect your company name in some way (e.g., companyname@gmail.com, yournamecompanyname@gmail.com). If your chosen address is already taken, Gmail will prompt you to choose something different. Choose a password. It should be strong and secure, with a mix of uppercase and lowercase letters, numbers and special characters. On the next page, fill out the recovery options (mobile number and alternative email address). These can help you recover your account if you forget your password. Click “Next” when finished. Agree to the terms and conditions and privacy policy, then click “Next”. On the next page, finish setting up your profile. You can also skip this step to be taken directly to your new inbox. Best practices when making a business email address As you go over the steps of our guide on how to create a business email, keep in mind some of the best practices for making your own. Use a standard format across your business emails Whether you are a company of one, many or expect to hire as you grow, you want to keep a consistent format for each business email account that’s created along the way. Decide early on what style is the best fit for your business. Included among a variety of options are using first names alone (employee@yourdomain.com), first name and last name initial (employeel@yourdomain.com) or the full first and last name (employeelastname@yourdomain.com). Sticking to one format not only supports your  website infrastructure  but also makes it easier for anyone to contact specific areas of your business, both externally and internally. Have email addresses for each department While you may have built relationships with clients on a personal name basis, using generic names to identify specific departments within a company helps facilitate communication between your customers and sales, customer service, info and more. As mentioned before, you can create multiple email accounts across your business. Add an email signature This piece of text is added to the end of an email which holds vital contact information, including a phone number and job title. A professional email signature will sometimes feature a logo or another type of content relating to a brand or person’s online presence, such as links to social media accounts. It can also reflect elements of  what web design is , showcasing style and functionality in a concise format. Secure your email A proper mail client will enable advanced phishing and malware protection necessary for any online business. Gmail displays warnings and identifies to move untrustworthy or harmful emails to the spam folder, helping protect your  web address  and any sensitive information tied to your  web page . It’s important that you’re on top of your mailbox security in order to keep all aspects of your business and clients protected. Tips to create a professional email address Your email address is often the first impression someone has of your business. A polished, professional email address helps build trust and credibility, whether you're connecting with clients, partners or customers. Here are some tips to ensure your business email address reflects your professionalism: Avoid nicknames : Keep your email address straightforward and formal. While your friends might know you as "JennyBear" or "MikeTheGuru," such nicknames don't project a business-first approach. Instead, use your full name or initials for a clean and professional look. Exclude numbers : Numbers can make your email address harder to remember and might appear less professional. Stick to names and words only. For instance, choose "JohnSmith@yourbusiness.com" instead of "JohnSmith1987@yourbusiness.com." Don’t use job titles : Avoid including your position or title—like "SalesManager@" or "CEO@"—in your email address. Job roles can change over time, and email addresses tied to a specific title could create confusion or appear outdated later. Make it memorable and pronounceable : A simple, readable email address is easier for people to recall. Ensure your address flows naturally and avoids complex combinations of letters or special characters. For example, "alex.brown@yourbusiness.com" is a more professional option than "a.brown_xyz@yourbusiness.com." Choose the right domain : Figuring out  how to choose a domain name  is a key part of your email address. Select a domain that aligns with your business name or brand to make it recognizable and trustworthy. For instance, "info@yourbusiness.com" looks far more professional than using a generic provider like "yourbusiness@gmail.com." If your preferred domain isn't available, consider different  types of domains , such as adding a location ("yourbusinessus.com") or industry keyword ("yourbusinessdesign.com"). How to create a business email FAQ How much does it cost to have your own business email? The cost of having your own business email depends on the provider you choose. Some providers offer free business email accounts, while others charge a monthly or annual fee. The cost will also vary depending on the features you need, such as the amount of storage space, the number of email addresses you can create and the level of support you receive. When you are create a business email with your official website domain, it might cost more than one with an unofficial provider. Should I pay for a business email? Whether or not you should pay for a business email depends on your specific needs. If you are a small business with a limited budget, you may be able to get away with using a free email provider. But if you need more features or support, you may need to pay for a premium business email account. Some benefits of a paid account include: Custom email address:  You can create a custom email address that includes your business name. This will make your email address look more professional and will help build trust with customers and clients. Increased storage space:  Business email accounts typically offer more storage space than free email accounts. This means that you will have more room to store your email messages, attachments and contacts. Enhanced security:  Business email accounts typically offer enhanced security features. This includes features such as spam filtering, virus protection and two-factor authentication. Better support:  Business email providers typically offer better support than free email providers. This means that you will have access to technical support if you need help with your email account. What is email hosting in relation to a business email? Email hosting is the process of storing and delivering email messages. When you create an email account, your email messages are stored on a server that is owned and operated by your email provider. When you send or receive an email message, your email provider delivers the message to the recipient's email server. There are two main types of email hosting: Shared hosting:  Shared hosting is the most common type of email hosting. When you use shared hosting, your email messages are stored on a server that is shared with other users. This is the most affordable option, but it also offers the least amount of flexibility and control. Dedicated hosting:  Dedicated hosting is a more expensive option, but it offers more flexibility and control. When you use dedicated hosting, your email messages are stored on a server that is dedicated to you. This means that you have more storage space and bandwidth, and you have more control over the settings of your email account. Should I use a custom email for my business? Using a custom email address for your business is highly recommended. It presents a professional image, builds trust with clients and helps you manage communications effectively. Think of it as an investment in your business's identity. Is an email free on Gmail? You can create a free business email address on Gmail using a custom domain name. However, you'll need to purchase a domain name separately from a registrar like Wix. So, the email itself is free but the domain name will incur a cost. Can I use my personal email for business? Using personal email for business isn't recommended. It can: Appear unprofessional Limit credibility Mix personal and work communication Compromise security Hinder brand consistency Is it necessary to have different email addresses for different departments? Having different email addresses for departments can: Improve organization Streamline communication Enhance customer service Increase efficiency Provide better accountability Simplify workflow Boost professionalism Aid in task delegation Facilitate team collaboration Improve email management How can I ensure my business emails are secure? To ensure the strongest business email security: 1. Use strong passwords 2. Enable two-factor authentication 3. Encrypt sensitive emails 4. Use secure email providers 5. Regularly update software 6. Train employees on security practices 7. Implement spam filters 8. Use firewalls 9. Backup data regularly 10. Monitor for suspicious activity What's the difference between POP3 and IMAP? POP3 downloads emails to one device, deleting from server. IMAP syncs across devices, keeping emails on server. IMAP offers better multi-device accessibility and synchronization. Are there any legal requirements for business emails? Some legal requirements for business emails include: CAN-SPAM Act compliance (US) GDPR compliance (EU) Unsubscribe option Accurate sender information Physical address inclusion Opt-in consent Privacy policy link Data protection measures

Turn your ideas into sales and start selling with Wix eCommerce →   You think of a brilliant idea for an online store. Or perhaps you read about another successful entrepreneur and got inspired. You muster up the confidence to pursue your idea—only to wind up wondering “Where do I begin?” To make your life easier, we’ve put together this guide with step-by-step instructions on how to build an online store . Whether you’re starting a business from scratch or taking your brick-and-mortar business online, we’ll help you get started on the right foot. Learn more: What is an online store? , Website vs online store Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. How to start an online store in 10 steps Choose a niche and determine your target audience Create a strong branding strategy Decide on your business structure and register your business Pick an eCommerce platform Name your store and get a domain Design your online store for sales Connect a payment provider Optimize your online store Start your marketing campaigns Create a customer service plan 01. Choose a niche and determine your target audience Choosing which products to sell online  will require careful consideration. Beyond thinking about what your target audience likes, you’ll need to do a bit of competitive recon and ask yourself some key questions. For starters: which brands are already popular online? What unique pain points can you help to solve? How do you plan on sourcing your products? Learn more: How to sell on Wix To get the ideas flowing, here are a few things to try. Optimize a popular product: Take what you know works and make it better. This is something big retailers do with their  private label products . They’ll check to see what’s popular in stores or online, then create their own versions. Try this out for yourself by using tools like Jungle Scout  or checking sites like Amazon’s Best Sellers list . Scour reviews on leading brands to discover what their products are missing. Look out for an untapped market: Have you ever searched for a product online and realized that nothing really wows you? Did your brother mention something that would be cool to own over dinner? There’s no replacement for an original idea. This is how Wix user DIVINIA Water developed its international business. Founder Steven Sedlmayr realized that there was a gap in the market for drinkable water—particularly pure water with functional benefits. Follow the trends: Whether born out of necessity or a viral topic, there’s always a plethora of trending products  to choose from. The key here is to have a system for understanding what’s driving a product’s success. How long will the trend last? What marketing do you need to do to keep the momentum going? Be careful not to commit to a product that will lose interest as quickly as it gained it. Once you’ve brainstormed a few good ideas, take some time to make sure that it’s a realistic item to sell. Ask yourself if your item is easy to ship, where you can sell it and whether you can turn a profit. Beyond that, you need to identify your target audience. The closer you are to your product (or audience), the greater your chances of building a successful business. If you already have a product idea, use that to determine your ideal customer. If not, consider an audience that you’re most familiar with. What products do you use on a regular basis? What do you value the most about your favorite brands? Or, who in your life are you looking to serve with your products? As with any business, it helps to find a purpose that will keep you motivated in the long run. Ecommerce, after all, isn’t just sunshine and butterflies (see our guide on what is eCommerce ). There are numerous logistical and financial questions you’ll have to address. By reminding yourself why you’re running your business and for whom, you can better stay on track. To that end, take the time to establish buyer personas. Personas help you get into the mind of your buyer and, in turn, make decisions regarding messaging, your eCommerce website  design, marketing strategies and more. 02. Create a strong branding strategy Branding is a big part of your online success. At a time when an increasing number of shoppers are open to buying from brands they’ve never heard of, it’s critical for you to have a strong eCommerce branding strategy that leaves a strong impression. Branding includes everything from your business’ name, logo, favicon, typography, color palette and tone of voice. Your business’ brand should strongly relate to the type of company you are and the mood you want to create. Start off by creating your brand palette. You could use blues and greens to match your environmentally friendly water bottles. Or you may use brighter colors to emanate a cheery, energetic mood. Whichever direction you go, make sure you have a reason for why you chose your brand colors rather than arbitrarily selecting them. Save three to four hex color codes to reference moving forward. Next, create a logo for your business with the help of a designer or logo maker . Needless to say that it should be strong, memorable, and uniquely yours. A classic example is the Nike swoosh. (Would you be surprised to learn that Nike co-founder Phil Knight initially reacted to the logo saying “I don’t love it, but maybe it’ll grow on me”?) The success of the logo surely has something to do with the fact that it represents motion and speed, two values of the athletes that Nike sells to. Note: you’re not trying to find a logo that simply speaks to your tastes. You’re trying to find one that speaks to your audience—don’t forget that. Another important aspect to your brand is your tone of voice. This should be taken into account when writing your product descriptions, social media posts, and other communications. Should your tone be playful? Serious? How would you speak to your target buyers if you were talking with them face to face? All of these branding factors will be important when your building content for your brand, including: Your website Emails Invoices Product packaging Shipping materials Marketing campaigns Consistency is key in creating a brand with credibility that your customers will grow attached to. 03. Decide on your business structure and register your business By this point, you’re probably bouncing in your seat, ready to get started. However, there are a few legal things you’ll have to take care of in order to make your business official. This includes an official filing that ensures that your business is recognized by the government. It additionally includes decisions that will affect your eligibility for business funding, tax obligations, personal protections, and more. First and foremost, you need to decide how your business will be structured. Here are some of the most common types of business : Sole proprietorship : This means you and your business are legally and financially linked together. This is the simplest form of business to start. That said, you cannot operate as an employer. Rather, you operate and run the business as an individual. Limited Liability Company (LLC) : This option lets you keep your personal and business assets separate, lowering the risk of starting a business. LLCs are relatively quick to set up and offer various business tax benefits. Partnership: If you’re starting your business with two or more business partners, you’ll need to sign a partner agreement, which determines how you’ll split duties and profits. This agreement will track each partner's roles, responsibilities, investments, and rights. Corporation : A corporation usually refers to an established business that includes shareholders and employees. There are various types of corporations you can create. Corporations can be initiated by an individual or group of people. If you’re setting up your business as a sole proprietorship, you can avoid any formal action in order to create your business. Nonetheless, you’ll still need to apply for any relevant license and permits that are relevant to your business and location. Check with the  US Small Business Administration  to determine what you’ll need. Moving forward, you’ll need to pay estimated taxes  each quarter as well, according to IRS standards, and potentially collect and remit online sales tax. Learn more: How to register a business , How to license a business (for your US based business) If you’re looking to set up an LLC, partnership or corporation, we suggest you consult a business lawyer. Deciding to register your business is a crucial step that legally establishes your company and protects your brand name. It not only grants you legal rights but also enhances credibility with customers and potential partners. On top of that, having official business status allows you to open a business bank account, apply for necessary permits and access funding opportunities. 04. Pick an eCommerce platform If you’ve figured out what products to sell and how to source them, then you’re halfway to the finish line. The next step is to build a site where you’ll list your products. Your site is the face of your brand. It’s where you’ll have the most control over your branding and the overall buyer journey. It’s also where you’ll be accepting payments and handling essential tasks. It can also be an all in one solution that allows you to handle your selling, marketing, payments, logistics  and procurement . So, it’s important to find the best eCommerce platform  to host your site. At this stage, don’t let the bells and whistles of a platform woo you. Make sure to look under the hood and ask all the necessary questions. Factors to consider when choosing an eCommerce platform Features: No two platforms are the same. Some platforms—like WooCommerce—are like blank canvases but require a developer’s help to set up and maintain. Others—like Wix eCommerce—don’t require former coding experience. Instead, you can pick from existing templates, blocks, and apps to build an online store without fuss. (You can additionally connect your favorite payment solution, track inventory, automate sales tax, and more. Learn how to set up your online store with Wix.) Specialty businesses: Do you plan on  selling CBD  or do you have another niche business idea? Check that your platform has the capabilities to support your line of business. Mobile view: Does your website builder optimize for mobile? Will shoppers be able to comfortably browse your store on their phones? Can you accept mobile payments? Considering how mobile commerce has taken the world by storm, it’s especially important for your site to be mobile responsive. Scalability: Replatforming can be a pain later on, so you’ll want to find a system that can support your business both now and later. To that end, consider if you’ll be able to upgrade your plan easily to access more professional tools, like ads, pre-orders and discount campaigns. Make sure you’re not being taxed for your success (e.g., having to pay large commission fees as you make more sales). Web security and reliability: This is too often an afterthought or something that sellers think of only after they’ve fallen victim to a disaster. In reality, security and reliability should always be top of mind. How will you avoid a site crash if sales suddenly spike? How will you defend your online store from hackers, fraudulent transactions, and potential chargebacks? Make sure your eCommerce platform provides public key certification - either SSL or TLS. This will give your site https at the start of its domain and will help build credibility between you and your potential customers. You'll also need to make sure your platform has reliable and secure web hosting , that can respond to sudden traffic influxes and provide as high uptime as possible. SEO: You want your site to rank on Google. In order to do so, you need a strong technical SEO foundation to start with, then tools to optimize your site the way you want to. Wix, for instance, offers the ability to customize your meta tags, URLs, structured data markup, and more. Check to see which SEO capabilities your platform has to offer. Choose a website builder that allows you to make fast pivots with your business needs. If one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you. Esin D. Habif, Product Marketing Lead Outbound at Wix.com Pro tip: Your free eCommerce hosting on Wix is automatically set up when you publish your site—no installation needed—and supports successful online stores of every size. 05. Name your store and get a domain Finally. It’s time to get working on your brand. Start by thinking of a memorable name for your business. A great name can help give you a competitive advantage in your target market Brainstorm words associated with your product, industry, values, or unique selling point. Or, use a  store name generator  to gain some inspiration. To guide your name choice, consider SEO. Identify terms that shoppers are using to find either physical or digital products  like yours. You can use Google Trends or keyword research tools, like Semrush, for help in this area. Plus, you can check out our SEO guide  for additional tips. It may not be a bad idea to mention your product category or product type directly in the name. This will let shoppers know what you offer right away. For example, if you’re selling hats, you can include the word “accessories,” “fedoras” or “caps” within your name. But above all, make sure your business name stands out and is not already being used. You can do this in one of several ways: Research your direct competitors Search your name ideas on Google and social media Check your local business registration service Simplicity is key. Choosing a name with an easy spelling and pronunciation, secures quick recognition and recall. A great business name captures attention, evokes emotion, and sticks in the mind. It should be unique yet memorable, reflecting your brand's essence and values. Daniele Pitkowski, Product Marketing Manager - Alternative Flows at Wix.com After you’ve decided on a business name,  choose the best domain name  for your site from a domain name registrar. Try to match your store name exactly. This will help your customers find and remember your brand online. Note that for any domain name, you’ll likely pay around $10-$15 per year. With Wix eCommerce, you can register and connect a domain name directly from your site. In fact, once you’ve set up your store, you’ll have the option to get your domain name  for free for one year. 06. Design your online store for sales This is the fun part. Here is where your creativity can shine. The trick here is to design a store that’s both well-branded and optimized for conversions. Your customers should not only be impressed by the look-and-feel of your store, but should also be able to easily find your products and confidently make a purchase. Pointers for designing your site Use an eCommerce template: There’s no need to reinvent the wheel. Wix offers plenty of  online store templates  that can be adjusted and customized to make sure your store looks entirely unique. At the same time, these templates will include all the key features your store will need so you won’t have to create it all from scratch. Carefully think through your site’s structure: Observe how other major brands and retailers use navigation menus, filters, breadcrumbs and shopping carts to create a smooth user experience. Avoid cluttering up any nav bar or page, and hone in on the search behaviors and terminology that resonate with your target audience. Follow the three-click rule: As a general rule of thumb, your products should be accessible within three or less clicks. Meaning, it should be easy for your customers to get from your homepage (or any other landing page) to their desired product page. They shouldn’t have to dig through many layers of your site to find what they’re looking for. Don’t forget about key links—like your shipping information, returns policy, and contact info—which could be included in your footer. Be clear about what you sell: Your visitors should know what you sell immediately upon arrival. While your off-site advertising and marketing efforts should help with this, you’ll want to reaffirm your area of expertise via clear page headings, clear search menus, and powerful imagery. Pro tip:  Update your site’s metadata to include the type of store you are. For example, if you’re a t-shirt business called PlopTee, your site’s meta title should read “PlopTee | T-Shirt Store.” Write clear calls-to-action (CTAs): At every stage throughout the buying process, your customers should know what they should do next. Create button text and other prompts that are intuitive and compelling. The customer should know exactly where each click will lead (e.g., “Add to cart” or “Explore more products like this”). Learn from these 14 high-converting product page examples . Don’t skimp on your product descriptions: It’s easy to get lazy with your descriptions, especially if your manufacturers already provide copy for you to use. But failing to write original descriptions is a big missed opportunity . Between their impact on SEO and on brand trust, your product descriptions can influence your return rates, visibility, and more. See tips for writing strong product descriptions. Be intentional with your images: You don’t need us to tell you that   product photography is an extremely important aspect to selling online. Customers often sift through images first and sometimes rely heavily on your photos to make their purchase decision. Use professional photos and videos to showcase the product’s looks, feel, size, dimensions, proper use, and more. View more eCommerce product photography tips . 07. Connect a payment provider In order to earn your first dollar from eCommerce, you need to decide how you’ll get paid. It’s always a good idea to offer multiple payment methods. Just think about the last time you walked into a store or restaurant. You likely expected them to accept credit cards, or even Apple Pay. However, on occasion you may walk into a store that only accepts cash—in which case, you’re either in or out of luck. The same logic applies online, where you can offer payment options like: Credit/debit cards Digital wallets (like PayPal) Bank transfers In-person payment (if you have a brick-and-mortar store) Buy now, pay later solutions NFT There are also various payment gateways (aka payment processors or providers) to choose from. Payment gateways are what ensure a safe, successful transfer of funds. Some gateways may be better than others, depending on your location and business type. Whichever you choose, your provider will need to verify your bank account before you can take home the money that you earn. Before deciding on a payment gateway, make sure you're aware of any associated costs. These can include: Domain registration fees Hosting plans Transaction fees For U.S.-based businesses, Wix Payments is a popular website payment solution  for accepting credit, debit, Pay Now by Klarna, and other methods at checkout. It’s free and easy to set up on your Wix account. You ultimately benefit from having one, integrated dashboard to personalize your payout cycles and more. Another option is to select from third-party plugins, which include 50+ payment gateways  worldwide. Wix doesn’t charge additional transaction fees and can immediately be integrated with your gateway-of-choice. 08. Optimize your site Once your online store is up and running, you need to optimize it so people can find it on Google and other search engines. This helps you attract and retain customers, as well as improve your overall sales performance. Top tips to optimize your site: Improve site speed:  Ensure your website loads quickly by compressing images and leveraging browser caching. A faster site enhances user experience and can improve search engine rankings. Enhance mobile responsiveness:  With an increasing number of customers shopping on mobile devices, make sure your site is fully responsive. Test your site's performance on various devices, ensuring a seamless experience across all platforms. Use SEO best practices:  Optimize your product pages with relevant keywords, descriptive meta tags and high-quality content. This will help increase your site's visibility in search engine results, driving more organic traffic. Streamline navigation:  Make it easy for visitors to find what they’re looking for by organizing your site navigation logically. Use clear headings, categories and search functionalities to guide users effortlessly through the shopping process. Improve checkout process:  Simplify the checkout process by reducing the number of steps required to complete a purchase. Offer guest checkout options, multiple payment methods and clear calls-to-action to enhance user satisfaction and reduce cart abandonment rates. Learn more about adding an online shopping cart to your store. 09. Start your marketing campaigns Your store is now ready to take on sales. It’s time to start shouting it from the rooftops. Drive customers to your online store using a variety of marketing strategies. Organic marketing tools Social media marketing: Create a business page for yourself on social platforms like Facebook and Instagram, choose the social platform where your target market is most likely to be found. Update your business information and leverage your channels as both a sales and customer service vehicle. Channels like Instagram and TikTok support checkout directly from their platforms. Learn more about your social commerce  options.  Consider using influencer marketing to really make impact with your business and drive brand loyalty. You might also want to consider using social proof as a trust signal on your online store website. Email marketing : Emails are far from dead. In fact, emails grant you direct access to customers who have opted into your communications via your content marketing campaigns. To get started, create a business email address. Then develop an email list by adding a lightbox to your site that encourages sign up, adding signup as an option at checkout, or including a link in your footer. You can additionally offer a special discount or other incentive, like gift cards, if a customer joins your email list. Plan on sending regular newsletters, promotions, business updates, product recommendations and other types of eCommerce emails. Remember to adhere to privacy regulations and laws in your country of business before sending email marketing materials. SEO: Use this digital marketing strategy to   ptimize your site to rank high on Google’s search results and generate more traffic to your store long with long term brand awareness. Optimize your meta titles and descriptions for each site page, and follow other eCommerce SEO  best practices. Moreover, take advantage of other free tools like Google Shopping and Google Business Profile (formerly known as Google My Business). Each of these help with local search, in addition to overall visibility on Google. Loyalty program: A loyalty program can help to secure repeat customers and increase your customer lifetime value rates. While they require thoughts and careful planning, Wix loyalty program plugins can help to streamline the process. Offer rewards for each order placed, or special actions like sharing your product on social media. Drive more attention while taking good care of your existing customers. Paid marketing tools Facebook and Instagram ads: Facebook and Instagram offer various ad placements, which help you to target certain demographics or interest groups on their respective platforms. Wix lets you create  Facebook and Instagram Ads  directly from your site dashboard and uses AI to optimize your ads around the clock. Google Shopping ads: Google Shopping ads are pay-per-click (PPC) ads that help you to skip to the top of relevant search results. When a customer clicks the ads, they’re either sent directly to your website or a Google checkout page, depending on your settings. Discover more about Google Shopping and other types of Google ads. Analytics Analyzing data from your marketing campaigns is key to understanding their impact and improving your store's performance. With tools like   Wix Analytics  you can track site traffic, product sales and customer behavior to uncover valuable insights.  See how visitors find your store and which pages grab their attention most. Identify your best-selling products and discover which items might need more promotion or tweaks. By studying customer behavior—like their journey to making a purchase—you can better anticipate their needs and refine your strategies.  Regularly reviewing your analytics keeps you connected to your audience and helps you make informed data-driven decisions. Stay ahead and ensure your store continues to grow and succeed. 10. Create a customer service plan Developing a comprehensive customer service plan is vital for the success and reputation of your online store. A well-thought-out plan ensures that you meet your customer's needs and foster loyalty. Begin by outlining the channels through which customers can reach you, such as email, phone, live chat or social media. Establish clear response times to inquiries and set protocols for resolving different types of issues efficiently. Training your team to handle customer interactions with empathy and professionalism is key to providing exceptional service. It's also good to have a feedback mechanism for continuous improvement, as listening to your customers helps identify areas for enhancement and development. A solid customer service plan not only satisfies your current customer base but also attracts new customers through positive reviews and word-of-mouth referrals. Open an online store with a dropshipper (optional) If you want to start selling quickly, you could always give dropshipping  a whirl. A dropshipping business includes some key perks, like minimal upfront costs and easy management. When you own a dropshipping business , you work with a supplier who handles manufacturing, warehousing, and shipping—all on your behalf. Here’s a play-by-play of how it works: You choose the products you want to dropship from your supplier’s catalog You list those products on your dropshipping website  and set your own prices A shopper purchases the products and pays for it on your site You forward the customer’s order (plus pay) your supplier Your supplier ships the product directly to your customer’s address Wix eCommerce offers direct integrations into popular dropshipping services like Modalyst  and Spocket . By using our integrated solution, you can manage and list products from your suppliers without leaving Wix. Any customer orders will also be automatically routed to your software and suppliers, allowing you to easily manage all of your back-office and customer-facing tasks in one place. Why eCommerce is important Ecommerce is crucial in today’s business landscape for reaching a broad, global audience and breaking down geographical barriers that traditional stores face. It enables businesses of all sizes to access new markets and customer bases that were otherwise unreachable. Economically, eCommerce reshapes industries by reducing operational costs, as online stores require less overhead than physical stores. It also fosters competition, driving innovation and product improvement. Common mistakes to avoid when starting an online store One common mistake new online store owners make is not clearly communicating what makes their business unique. Decent products and discounts aren’t enough to stand out. You need to answer this key question: “Why should customers choose you?” Highlight the problems your product solves, the benefits it offers and what sets you apart from competitors. Build a compelling story around your brand and make it the heart of your marketing strategy. A strong value proposition helps establish trust and creates an emotional connection with your audience. Another challenge is underestimating the power of branding and marketing. Branding isn’t just about a catchy name or logo—it’s about tapping into what your audience values. Combine this with a smart marketing plan and allocate at least 30% of your revenue to marketing efforts. Paid ads, like Facebook or Google Ads, can generate traffic, but professional, creative campaigns are essential. Avoid relying solely on discounts or generic products. Instead, focus on a unique brand identity and high-quality items that resonate with your niche. Finally, rushing your launch or skipping key planning steps can hurt your store’s long-term growth. Take the time to research your niche, understand your products and deeply know your audience. Avoid shortcuts like copying others—what works for them might not work for you. Quick success is rare, and the challenges can be overwhelming without proper preparation. By planning carefully and staying flexible, you’ll set yourself up for lasting success and build a business that stands out. Using Wix eCommerce to open an online store But your online store could be launched within a matter of days. Wix eCommerce provides all the tools for getting set up quickly, including tools for inventory  management, payments, website analytics and more. Your main job is to brew up a solid business plan. Once that’s in place, you can create your online store  with us and start selling right away. Watch our free video courses to learn more about eCommerce  today. How to start an online store FAQ How much does it cost to open an online shop? The cost to open an online shop can vary widely based on factors such as the eCommerce platform you choose, the complexity of your website design and your marketing strategies. On average, initial costs can range from a few hundred to several thousand dollars, depending on your specific needs and scale. Is it profitable to open an online store? Yes, opening an online store can be profitable, but success depends on several factors. Key elements include conducting thorough market research, identifying a profitable niche and effective marketing. Profitability is influenced by product demand, competition, pricing strategy and your ability to manage operating costs. Can I open an online store without an LLC? Yes, you can open an online store without forming an LLC. However, operating as a sole proprietor means you are personally liable for the business's debts and obligations. Forming an LLC can offer personal liability protection and potential tax benefits. It's advisable to consult with a legal professional to understand the implications and benefits of choosing the right business structure for your online store. Where can I get products for my online store? You can source products for your online store through various channels, including wholesaler suppliers, manufacturers and dropshipping partners. Consider attending trade shows or using online marketplaces to find potential suppliers. You can also explore white-label or private-label options to offer unique products under your brand. How do I start an online store with no money? Starting an online store with no money requires leveraging free resources and platforms. Consider using a free eCommerce platform or a trial version to set up your store. Try dropshipping to avoid upfront inventory costs. Use free marketing strategies such as social media and content marketing to promote your store. Look for opportunities to barter or collaborate with others for services you need. What are the most important sections that my online store should have? Essential sections for your online store include: Homepage : An engaging introduction to your store and brand. Product pages : Detailed information and images for each product. Shopping cart and checkout : A seamless and secure purchasing process. About us : Information about your brand’s story and values. Contact page : Easy ways for customers to reach you. FAQs : Answers to common customer questions. Return policy : Clear information on returns and exchanges.

Turn your ideas into sales and start selling with Wix eCommerce →   As the future of online shopping continues to evolve, having an online store is almost a prerequisite if you want your products or services to reach a broader audience and sell. An eCommerce website  allows you to retail your products 24/7, without incurring the expenses of maintaining a physical store. Setting up an online store  does not have to be a complex or overwhelming task. It's easier than ever to create a website  that will help you sell anything and stay on top of eCommerce trends. This article will outline how to make a website to sell and start driving more customers your way. Learn more: How to sell on Wix Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. How to make a website to sell Establish the purpose and target audience of your product Pick a domain name and hosting provider Design and develop your website Create clear product pages Set up payment methods Sort out your shipping   Optimize your website for search engines Launch and market your website Add relevant pages Maintain your site 01. Establish the purpose and target audience of your product Learning how to build a website to sell products begins with comprehending your product's purpose and target audience . By identifying the problem your product solves, understanding who your customers are and designing a website that resonates with them, you can build a website that converts visitors into customers. Conduct a product analysis Whether it's a physical product, a service or a digital download, your product should exist to solve a specific problem for your customers. This problem might be something practical, like a tool that makes a task easier, or something emotional, like a piece of art that brings joy. Once you've identified the issue, you can start thinking about how your product solves it. Define your target audience Start by thinking about the demographics of your ideal customer: age, gender, income, location, etc. Really get inside your customer's head to understand their psychographics: values, interests and motivations. The more you understand your customer, the better you can tailor your website to meet their needs. Learn more: What is dropshipping? Size up the competition In order to stay competitive in your industry, look at what other businesses in your niche are doing—both online and offline. Explore their websites and see how they present their products, who they target and what makes them stand out. This will give you an idea of the standards in your industry and how you can carve out your own path to differentiate your business. Analyze your business Make sure to analyze what you bring to the table too. Use a SWOT analysis to understand your business’s strengths, weaknesses, opportunities and threats. This lays the groundwork for defining your Unique Selling Proposition (USP)—the key value that sets your product or service apart. Whether it’s quality, innovation, pricing or service, your USP should meet your audience's needs and help your brand stand out in a competitive market. Looking for other ideas to sell online? How to sell shoes online How to sell art online How to sell furniture online How to sell car parts online How to sell crafts online How to sell party supplies online How to sell toys online 02. Pick a domain name and hosting provider A carefully chosen domain name, well-designed site architecture and reliable hosting service are foundational elements when planning a website to sell. These factors influence the success of your website by affecting both user experience and search engine performance. When it comes to creating a website to sell any type of product, there are several key steps to follow: Choose a custom domain name If you had a physical storefront, you’d likely have a sign on the outside with your store’s name. Your domain name  is the digital address of your online store that users should be able to easily find online. Select a domain name that reflects your brand and is easy to remember. Avoid using hyphens and numbers and try to keep your domain name as short as possible. Try using a domain name generator to find a suitable name that isn’t already taken.  Decide on a web hosting provider Web hosting is the service that stores your website files and makes them available to your customers when they visit your website. Consider the pricing, speed, reliability and customer support of each web hosting service before making a decision. Imagine your customers are all around the world and could be shopping at any given time, so when building your eCommerce business , your website must always be available and issues need to be resolved quickly and efficiently. Ecommerce website security  is essential for both your business and your customer's safety, in order to protect sensitive information and build trust for your brand. Wix’s  free web hosting  allows you to scale your hosting as your online business grows.  03. Design and develop your website Designing a successful website to sell products is not just about making it visually appealing, but also creating a cohesive brand identity that resonates with your intended audience and reflects your company's values. What’s arguably most important is creating a user-friendly site for customers to see products and navigate easily to make purchases, both on desktop and mobile versions.  You can go in-depth and learn how to make an eCommerce website  that will set yours apart from the competition and/or study eCommerce merchandising strategies. Logo and branding Your logo and branding are the visual representation of your business and should communicate the right message to your potential customers. To start, make a logo  that embodies your brand’s personality and message. Then, choose a color scheme and typography that complement your logo and reflect your brand’s characteristics. Use these elements consistently across your website, social media profiles and marketing materials to establish a cohesive brand identity. Templates Picking a website template can help outline the overall look and feel of your eCommerce site. Explore these customizable eCommerce website templates  to see which one suits your needs. It’s important to select a design that aligns with your brand’s personality and guides your customer through the buying experience. A template can offer a simple navigation menu and clear calls to action, so your customers find what they're looking for quickly. Website features The way that users interact with your eCommerce website can impact their buying decisions. For example, if it’s difficult to navigate, or even to search for specific items, you may deter prospective sales. Focusing on user interface (UI)  will provide visitors with the best possible experience that is natural and effortless. Consider these key features that can drive conversions. Intuitive navigation : Your website navigation should be simple and user-friendly, with a homepage that quickly directs customers to products, categories and relevant information. Build a logical site structure, with drop-down menus or breadcrumbs  that highlight where customers are on the site and help reduce bounce rates. Mobile friendliness : Up to 70%  of web traffic comes from mobile devices, and more online purchases are being made from mobile devices than ever before. With this in mind, ensuring that your website is optimized for mobile use is key. Consider a mobile-first website design that takes into account the limitations of smaller screens right from the start, enhancing the mobile user experience. In addition, look to responsive design that adapts to different screens, guaranteeing the best possible experience whether customers are on a smartphone, tablet, or desktop computer. Check out Wix Studio  for more responsive design options.  Clear call-to-action : Include a clear call-to-action (CTA), which prompts customers to make a purchase. Your CTA should be highly visible and easily accessible. For example, you may choose to use "Buy Now" buttons, which appear after selecting a product or "Add to Cart" buttons, which are accessible on every product page. Get started with an AI-generated website  today. 04. Create clear product pages As part of your website creation process, focus attention on your product pages . A good product page is visually appealing, informative and well-organized. Product pages should contain the following information: Product name Price Category Description Images Include high-quality product photographs Customers are more likely to buy something when they see a detailed image of the product they are interested in buying. Use images that are clear and bright and show the product from multiple angles. Additionally, you may choose to include zoom features and 360-degree views, which allows customers to get a more in-depth look at the product. You can use an image resizer tool to crop and scale image shots to showcase your products.  Write accurate product descriptions When writing product descriptions, think about how to help customers reach an informed decision about their purchases. Include all relevant details such as size, materials and any features that help your product stand out. Use descriptive and informative language to entice customers to complete a transaction. You can also think about specific keywords when writing product descriptions to optimize them for SEO. With strategic keywords, it will help prospective customers find your products much more easily.  Think about product categories Organizing your products into categories can make it easier for customers to filter and find what they are looking for. For example, if you sell clothing, you might categorize your products by gender, clothing type and occasion. Create categories that are intuitive and easy to navigate. 05. Set up payment methods Since the goal is to sell your goods, finding a variety of payment methods for prospective customers to complete their purchases will help to seal the deal.  Customers are more likely to fill out their credit card information when they know that their transactions are both easy and secure. Some of the most common payment methods you can include are: Credit and debit cards Digital wallets (Apple Pay, Google Wallet) PayPal Wire transfer Cash on delivery Check payment Cryptocurrency (Bitcoin, Ethereum) Buy now, pay later services (Afterpay, Klarna) Direct debit Payment options and cost considerations When choosing payment possibilities, consider how much they cost. Each online payment system involves processing fees, which can significantly impact your revenue. Research payment providers and take into account their processing fees before you set up a payment solution for your online store. Addressing security concerns Payment systems are regularly targeted by cybercriminals. Select a payment gateway that offers its own security features, such as fraud detection and chargeback protection. The Payment Card Industry Data Security Standard (PCI DSS) is a compliance standard that you should consider when selecting payment methods. Ensuring that your payment systems are secure adds credibility to your store, increasing customer trust and improving your store's reputation, while simultaneously protecting your assets. Set up thank you pages After a successful purchase, it's important to show your customers that you appreciate their business. Setting up a thank you web page is a great way to express gratitude and also provide valuable information to customers such as payment confirmation, order numbers, shipping details and estimated delivery dates. This not only creates a positive customer experience but also provides them with the necessary information for future reference. Tackle cart abandonment Reducing cart abandonment is key to boosting sales and delivering a smooth shopping experience. Simplify your checkout process by cutting unnecessary steps to make it fast and easy to use. Let customers check out as guests, so they don’t have to create an account. Send automated cart reminder emails to gently prompt shoppers about their forgotten items, and consider adding perks like free shipping or exclusive discounts to encourage them to complete their purchase. 06. Sort out your shipping  After adding products and payment options, make sure you can deliver those goods. Determine the best shipping and delivery options for your customers and set up shipping rates, choices and policies. Understand your shipping needs Shipping preferences can vary depending on the nature of your products. For example, if you're selling perishable items like food or flowers, you'll want to invest in refrigerated shipping alternatives. Similarly, certain products require more robust packaging to ensure they arrive at their destination safely. Therefore, before setting up your shipping arrangements, factor in your product's unique needs and incorporate them into your pricing strategy. Choose a shipping carrier Go one step further and provide options for customers such as expedited shipping, tracking or insurance. Once you have these factors in mind, you can determine which shipping carriers you'll use. Popular carriers include: DHL USPS UPS FedEx Determine shipping rates These rates should be based on your shipping strategy and cover the cost of packaging, handling and delivery. It's important to have competitive rates, as customers are more likely to abandon their purchase if they see high shipping costs. Find a balance here between keeping costs reasonable for your customers and making revenue for yourself. There are several types of shipping available: Flat rates : Eliminate surprise fees for your customers and simplify your shipping process. Flat rates are great if your products are consistent in size and weight. Weight-based rates : This shipping fee automatically adjusts based on the weight, making it fair for both you and the customer. A good option if your products have varying weights. Location-based rates : This involves charging different rates for shipping determined by the destination of the product. This type of shipping rate works when you have customers in multiple locations. Local pick up : This option removes the shipping fee entirely, making the product price more attractive to customers. Perfect if your business caters to customers within a specific area. Free shipping : Use free shipping as a marketing tool if you can afford to offer it without sacrificing profitability. Offering free shipping to customers who spend a certain amount is also a good way to increase sales without losing revenue. 07. Optimize your website for search engines As you make your own website to sell, develop an SEO strategy for how to drive traffic to your online store . Everything from keyword research to fixing and maintaining technical issues is vital for maintaining your eCommerce SEO  efforts.  Perform keyword research Keyword research is the basic foundation of any good SEO strategy. It's essential to target keywords (the words or phrases people use to search for products or services like yours) and include them on your site. There are many tools available, such as Google Keyword Planner, Ahrefs and Semrush, to help you find the right keywords. When conducting keyword research, aim to identify high-volume, low-competition keywords relevant to your site and products. This ensures that your content is more likely to rank in search results, exposing your business to more potential customers. On and off-page SEO On-page SEO refers to the optimization of content on your website. This can include adding the relevant keywords, optimizing site speed, creating appropriate metadata and creating engaging, informative content. Off-page SEO, on the other hand, includes everything beyond the website's technical aspects, such as earning backlinks to the website, social media optimization and online reviews. Both On-page and Off-page SEO practices help get your site noticed and eventually lead to better sales. Optimize for local SEO If you're running a local store or providing services in a specific area, it's essential to optimize your website for local SEO. This involves adding city or state keywords to your site, building local links and getting listed in local directories like Yelp and Google My Business. By doing this, your business is more likely to appear in search results when someone searches for local services or products like yours. Monitor your website Keep a close eye on your website’s performance to ensure your SEO efforts pay off. Regularly track key metrics like site traffic, keyword rankings and bounce rates to understand how users interact with your content. Use tools like Google Analytics or search engine reporting dashboards to identify trends and spot areas for improvement. By monitoring and making data-driven adjustments, you’ll stay competitive and keep your site effective in driving sales. 08. Launch and market your website Once you finish creating a website to sell products, it's important to market your store to potential customers. Here are some marketing strategies  to enhance your online presence and expand your customer reach. Promote on social media Set up social media accounts to promote your website, engage with your customers and keep them up-to-date with your latest products and promotions. Social media platforms like Facebook, Instagram, Twitter and TikTok allow you to reach your audience according to their interests, location and behavior. It’s also a great way to connect with your customers, learning more about their spending behaviors and interests.  You can also invite your customers to share their experiences with your products. Create a branded hashtag to make it easy for them to post photos or videos, and showcase their content on your website or social media. User-generated content (UGC) builds trust, adds authenticity and provides powerful social proof to inspire new customers. Solicit customer reviews Positive reviews from satisfied customers can build your reputation and attract new ones. Encourage your customers to leave a review after purchasing a product by ensuring that your website has a review section. Respond to all reviews, whether positive or negative and show your customers that their feedback is taken seriously.  Email marketing Create an email list of both your current and prospective customers and send them newsletters, promotional emails and updates on your products and services. Emails should be visually appealing, concise and relevant to your audience. Insert call-to-action buttons and links to your website to encourage your customers to complete a purchase. Try Wix’s email marketing tool to create relevant and effective campaigns. Get creative Expand your marketing strategy beyond the traditional channels to meet your audience in their preferred space. Embrace digital platforms, social media and influencer collaborations to create a strong online presence and establish your brand. Here are some additional methods you can use to promote your website and attract more customers. Video marketing : Engage your audience on YouTube, Vimeo and TikTok to promote your products. Highlight the unique features of your products through product demonstrations, tutorials or customer testimonials. Influencer marketing : Collaborate with industry influencers to promote your products to their audience. These individuals have a large following on social media and can influence purchasing decisions. Affiliate marketing : Tap into the expertise and networks of affiliates to sell your products in exchange for a commission. Affiliates bring their unique marketing methods to the table, which is particularly effective for high-value or specialized items. Content marketing : Create and share a variety of content to attract and convert prospects into customers. This can include blog posts, ebooks, infographics, podcasts or webinars. Align your content closely with the products or services you offer to educate your audience, establish trust and build credibility. To level up your credibility and user experience, you could test out HubSpot's free Guide Creator tool  to quickly create step-by-step how-to guides with screenshots. These guides are perfect for explaining how to use your products/services or walking customers through common processes. The visual format makes them easy to follow and helps illustrate your expertise. 09. Add relevant pages When creating a website to sell products, it's essential to have the right pages in place to ensure a smooth shopping experience for your visitors and build trust with potential customers. Here are some key pages to include: Homepage Your homepage is often the first impression customers will have of your store, so make it count. This page should clearly showcase your products, brand and value proposition. Use high-quality images, an easy-to-navigate layout and headlines that highlight your best-selling or most popular items. Consider adding a prominent call-to-action (CTA) button, such as "Shop Now" or "Browse Our Collection" to guide visitors to your product pages. Your homepage should also feature elements like: A clear logo and brand message Navigation links to product categories Special promotions or sales banners Customer testimonials or reviews to build credibility Contact information for customer support About us page An "About Us" page is a powerful tool for building a connection with your customers. This page gives you the opportunity to share your brand story and explain what makes your products unique. A well-crafted About Us page helps establish trust, as it allows customers to see the people behind the business and understand your passion for the products you sell. Your About Us page should include: Your story : How did your business get started? What inspired you to create it? Your values : What does your brand stand for? Your team : If applicable, introduce the team behind your business with a short bio and photos to humanize your brand. What makes you different : Highlight the unique aspects of your products or services that set you apart from competitors. A compelling About Us page not only helps with customer retention but also builds credibility and fosters emotional connections with your audience, which can ultimately influence purchasing decisions. Maintain your site Running a successful online store goes beyond just setting it up. Customers are more likely to return to a store that meets—or even exceeds—their standards. By maintaining your site, you can provide a positive user experience and keep customers coming back. Here are some key aspects to consider: Update product descriptions : Ensure that your customers have the correct information which can aid in their purchasing decisions. Inventory stock availability : Remove out-of-stock items from your product pages or clearly mark them as sold out. Stay current with trends : Adapting to market trends can give your store a competitive edge, whether it's a trending product, a new eCommerce app or a popular design aesthetic. Add eCommerce apps or plugins : Consider tools that can help with everything from SEO optimization and email marketing to inventory management and customer service. Monitor site traffic : Gain valuable insights about your customer's behaviors and preferences to tweak your marketing strategies, SEO efforts and even product offerings. Assess site functionality : Test the entire purchase process, from adding items to your cart to making a payment, to ensure a seamless buying experience. 5 tips to sell products successfully online Keep it mobile-friendly : Most online shoppers use smartphones so make sure your site looks great and works smoothly on any device. Streamline your checkout : Simplify the process and offer a guest checkout option to reduce cart abandonment. Quick and easy wins customers. Use high-quality images : Clear, professional photos of your products can boost customer trust and drive more conversions. Engage with email marketing : Start building your email list early. It's one of the best ways to share updates on new products and exclusive offers. Show off your social proof : Add customer reviews, ratings and testimonials. Shoppers trust other shoppers' opinions so make sure they're easy to see. 5 common mistakes to avoid when selling stuff online    Forgetting to optimize speed : A slow website kills sales. Compress images and make sure your hosting can handle the traffic to keep everything running smoothly. Overcomplicating navigation : Too many options can confuse people. Keep menus simple, clear and easy to follow. Ignoring SEO : Not optimizing for search engines means missing opportunities. Make sure your content, product pages and images are SEO-friendly. Skipping the "About Us" page : Don’t leave customers guessing. A great "About Us" page adds personality and builds trust. Neglecting customer support : When things go wrong, people need help fast. Make contact info easy to find and think about adding live chat for instant support. How to make a website to sell FAQ How can I track and analyze website performance? To track and analyze website performance, digital analytics tools are essential. Google Analytics offers in-depth statistics on visitors, helping understand customer behavior, source of traffic and popular pages. This data can help you make informed decisions to improve your website's performance. When you build a website with Wix, you’ll automatically have access to Wix analytics , which includes information on website traffic, visitor behavior, conversions and more. Should I offer discounts or promotions on my online store? Offering discounts and promotions on your online store can be a great strategy to attract customers and boost sales. Promotions can be used to clear out old inventory, encourage bulk purchases, or incentivize repeat buying. They can also be a tool for acquiring and retaining customers. You can also try out loyalty programs where customers register to your site and get exclusive discounts and deals, or better prices for spending more.  Is it important to have a mobile app for my online store? While a mobile app can enhance user experience, it's not mandatory. Ensure your website is mobile-friendly, as many customers prefer browsing and shopping on their smartphones. If you decide to create an app, one of the most straight-forward options is using an app builder  to convert your existing website content into an app.  Can I sell internationally on my online store? Yes, selling internationally can be a great way to expand your business and reach a broader audience. Before diving into international sales, carefully consider the implications this can have on your business. First, you need to ensure your eCommerce platform supports international transactions and currencies. Additionally, you must understand the shipping and customs procedures for each country you plan to sell in, including costs and laws, to avoid unexpected issues. It's also vital to ensure your website is translated appropriately and consider cultural nuances in the regions you aim to serve. Lastly, you must accommodate for region-specific marketing strategies and customer service needs.  How much does it cost to make a website to sell online? The cost of making a website to sell online can vary greatly, depending on a number of factors. Everything from the website's complexity to the eCommerce platform used can impact these costs. Plus, if you design and create the site on your own or hire a professional website designer , this can also impact both cost and time. Considerations like website hosting, purchasing a domain name and investing in SEO are important for overall costs to create a website to sell. To learn more, see our guide on how much does an eCommerce website cost  to estimate your expected costs. Can I build an online store for free? Yes, it's possible to create an online store for free. With Wix, you can start your online store for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our business and eCommerce premium plans . What are the most profitable items to sell online? When deciding what to sell, consider factors like competition, profit margins and sourcing and production costs for your chosen products. Keep in mind that the online market is dynamic, so staying adaptable to changing consumer preferences is key for long-term success. Here are some highly profitable items to sell online: Luxury goods:  Jewelry, apparel, high-end gadgets Digital products:  Online courses, software subscriptions Health and wellness offerings:  Niche products with proven benefits Software-as-a-service (SaaS):  Tools solving specific B2B problems Subscription boxes:  Curated high-quality products or niche items

Turn your ideas into sales and start selling with Wix eCommerce →   Turning an idea into an online store might seem overwhelming at first—especially if you're building it from scratch. But it has become a whole lot easier in recent years, especially with platforms like Wix that handle a lot of the heavy lifting. Whether you're selling physical products, digital downloads or a mix of both, Wix offers a straightforward way to get started. This walkthrough covers the basics of opening an online store using Wix's eCommerce tools. Keep reading for steps on going from blank page to open shop. Learn more: How to sell on Wix Ready to start your start a business in eCommerce ? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and learn how to create a website that captivates your audience, drives traffic and boosts sales. Take the first step and explore Wix eCommerce today. The essential steps to building your online store with Wix Build your storefront Add your branding and customize the design Add your products   Choose how to get paid Optimize your site for SEO Publish and manage your store   01. Build your storefront In eCommerce, good design is all about finding the sweet spot between looks and usability. It’s the blend of layout and visual elements that helps guide shoppers through the buying process in a way that feels natural. Wix makes it easy to put those design principles into practice. You have two simple ways to get started: either browse from 900+ designer-made templates, or tap AI for help. Here’s a closer look at both. Option A: choose an eCommerce template Pick from a variety of free eCommerce website templates . As a starting point, consider is the size of your product catalog. For a large product catalog: Consider a template that comes pre-built with several product categories, deep search and store navigation functions. This will help organize your catalog and make it easy for customers to shop your site. For a small product catalog: Choose a template that puts your products front and center and showcases your entire catalog from your homepage. For just one product:  Choose a template that focuses on a quick buyer flow by putting your product at the center and focusing on a quick purchase experience. Wix Graphic Designer Kobi Michaeli further notes, "Don’t judge a template simply by its looks. Think about what you need your website to do. At minimum, you should know the main purpose of your website, the main pages you need, the main action(s) you want visitors to take and the types of content you want to add." "At the end of the day, the template you choose should reflect your unique needs," he adds. "Don’t get too distracted by how attractive a template is—look first at its features and usability. Read Kobi's other tips for selecting the right website template . Option B: use Wix's AI website builder If you’re looking for more bespoke designs, Wix’s AI website builder might be your best bet. Simply chat with AI to receive a fully functional website. The builder will weigh your business goals with industry best practices—plus Wix's decades worth of experience in web design—to suggest the best design for you. The finished website will include custom images, text, essential pages and integrated apps. 02. Add your branding and customize the design Once you’ve got the bones of your store in place, you'll want to spend some time customizing the design to your liking. No matter if you started with a template or AI, you can use the Wix Editor to make precise changes. Start by uploading your logo, custom fonts and brand colors into the Editor; you can set a site theme that keeps everything consistent across your site. You've also got multiple AI tools at your disposal to help fine tune your layout, graphics and more. Tip: If you're starting an eCommerce business for the first time, Wix's free store name generator  and logo maker may come in handy. Or, pair up with a professional designer in the Wix Marketplace . As you tweak your site, pay attention to several details that could heavily impact the experience on your site: Clear navigation:   Organize your online store with menus , categories and helpful filters. Add a search box so shoppers can find what they’re looking for right away. Clear visual hierarchy: Ensure the most important elements stand out using size, color and placement (e.g., product titles should be prominent, with calls-to-action [CTAs] like “Add to Cart” in bold). Clean layout: Avoid clutter. Use white space strategically to draw attention to products and CTAs. Trust signals: Include customer reviews and ratings for social proof. Display any visual cues (such as “Secure Checkout" symbols and logos of reputable customers) that can reassure visitors that they’re dealing with a legitimate brand. Mobile-first design: A huge chunk of traffic is mobile—your store should look and work great on phones and tablets, not just desktops. Every Wix site is automatically optimized to look great on mobile, but the more you change on the desktop version, the more you may need to adjust on the mobile view. Make sure to review both the desktop and mobile layouts of your store from the Editor. Accessibility: Ensure your site is accessible to people with disabilities by following WCAG guidelines. Use high-contrast text, descriptive alt text for images and keyboard-navigable menus. Checkout: Customize the checkout form according to expected behaviors. On Wix, you can set conditional rules, custom fields, policy checkboxes and/or subscription checkboxes (among other things).   View more eCommerce website optimization tips. 03. Add your products Now that your store’s set up, it’s time to fill it with the products you'll be selling. If you’re creating a new product catalog from scratch, upload your products individually to your store through your Wix dashboard. Or, if you want to upload all of your product info at once,  format your inventory in a CSV file or use Cart2Cart,  an app that will move your existing products over to your new store.  Wix allows you to add physical products, digital items (like eBooks) and services—which your customers, in turn, can bundle together from your Wix store. But before we get ahead of ourselves, here are some things you'll want to keep an eye on. Product images Most customers won’t commit to a purchase if they can't clearly see what they’re buying. To that end, make sure that your photos are high quality. Follow product photography best practices, such as: Using different types of photos:  For each product, include minimalist studio shots (i.e., images of your product against a clutter-free, solid color background), lifestyle shots (e.g., images of your products in real-life settings, so customers can envision themselves using it) and other helpful shots. Showing different perspectives: Show products from multiple angles to give a 360-degree view of it, and to demonstrate its size, fit and other key features. Enable the  zoom feature  on product photos so that customers can get a detailed look. Displaying product variations: Include a photo of each variation of your product (fabric, color, pattern) to avoid any confusion. Using product videos strategically: Videos can be an effective tool in helping sway shoppers, and are especially useful if your product requires assembly in any way. You can create and add product videos using  Wix Video Maker . Being consistent: By default, image thumbnails in your product gallery will be square. You can change the image ratio to fit your needs. Whatever image dimensions you choose, make sure they’re consistent across all of your product pages. Product titles and descriptions Clear product titles and product descriptions  go a long way when it comes to establishing trust. As you add copy to your product pages, aim to: Highlight key features: Prioritize your product’s most important features—like size, material, color, functionality, care instructions, etc. Think about the features that your target audience will find the most important, such as, "Soft cotton fabric, breathable, machine washable." Use persuasive language: Focus on benefits, not just features. Instead of just saying "waterproof," say "keeps you dry in the heaviest rain." Show how the product solves a problem or makes life better. Write with your target customer in mind: Tailor your language to match the preferences and needs of your ideal customers. Whether they’re tech enthusiasts, fitness buffs, or fashion lovers, adjust your tone accordingly. Incorporate keywords for SEO: Use relevant keywords to help your product pages appear on your site search, as well as on search engines like Google. Consider size and fit (for apparel or accessories): Provide size charts and fit details to help customers make confident purchasing decisions. For example, “Model is 5’9” and wearing size Medium.” Reinforce your policies: Include details around your shipping, return and refund policies in the description. That way, customers can decide to buy without needing to leave the product page. Other trust-building features Great product pages do more than just show and tell. Use this space to build trust—add social proof, product suggestions and real-time support to help shoppers along the way. Product suggestions With Wix, you can easily add AI-powered product suggestions to any page. In fact: Wix stores that display related items on their product pages get an average of 43% more sales transactions. Customer reviews Add customer reviews to turn interest into action. Download the Wix Reviews app to collect and display real customer feedback. Ask your buyers to submit photos and videos—and stay in control with review management capabilities. On-site chat Let visitors contact you in real time through an on-site chat box, which is available in two different forms: the classic Wix Chat or the Wix AI Site Chat . The AI Site Chat can engage your customers in conversation and answer their questions based on your site content and other details you train it on. Wix stores that offer live chat see an average of eight to12 times higher revenue, and those that recommend products to customers via live chat generate an average of 71% more sales. Clear policies Your shoppers need to understand what they’re getting into when they buy from your store. Clear, accessible shipping and return policies show you’re a business that plays fair—no surprises, no fine print. Take a moment to update your store’s policy section with terms you’d feel confident standing behind. You can additionally add an FAQ page using Wix FAQ . Looking for some great examples of high-converting product pages? Check out these product page examples  for inspiration.   04. Choose how to get paid Now for the fun part: getting paid. To accept online payments , you need to connect at least one payment gateway to your site. But more often than not, you'll want to offer multiple payment options at checkout so shoppers can choose the method they trust most—whether that’s credit card, PayPal or digital wallets like Apple Pay. The easier you make it to pay, the more likely they are to complete the purchase. On average, Wix stores with three or more payment methods have 39% higher sales revenue. Add payment methods To start accepting payments online, go to your Wix dashboard, click "Settings," then "Accept payments ." Choose from one of the 80+ payment providers that Wix supports, including the ones listed below. Note: however your customers pay, you’ll be able to review all your payments in detail from your Wix dashboard. Wix Payments . Our native payment provider gives you the most efficient way to accept debit/credit card payments for your business without setting up a third-party payment gateway. With Wix Payments, you can offer recurring payments, subscriptions, additional payment methods and more, while managing your entire business and payments—right from your Wix dashboard. PayPal . Accept PayPal at checkout and open your store to their wide network of users. If customers choose PayPal at checkout, they’ll be directed to PayPal’s website to quickly complete the purchase. Once they’ve paid, they’ll be sent back to your online store. Stripe . If you decide not to use Wix Payments, you can select Stripe for debit/credit card payments. Stripe currently accepts 135+ currencies and supports recurring payments. Buy now, pay later (BNPL) . Get paid in full while letting your customers buy now and split their costs into affordable payments over time. Add popular BNPL solutions like Affirm, Afterpay, Sezzle and more. Wix Point of Sale (POS) . Unify all your online and in-person sales with Wix POS. Accept payments from customers in person, at your physical store or when selling on the go, like at a festival, marketplace or pop-up. Wix POS is available to select U.S.-based Wix Stores users and includes a dedicated POS solution for Wix Events, too. Discover the wide network of payment providers  offered on Wix. Set shipping rates Calculate shipping in your online store by defining your  shipping regions and rates . You can add custom rules to incentivize purchases, like free shipping for purchases over $100. You can also give customers options for expedited shipping. There are many ways to approach how you determine shipping methods and rates. Keep in mind that things like free shipping can serve as a strong incentive for online shoppers. In fact, Wix eCommerce stores that offer free shipping have an average of 18% higher average order value. If you have a brick-and-mortar location, offering in-store pickup and local delivery can similarly serve as an incentive while reducing your shipping costs; Wix stores that offer in-store pickup have an average of 10% higher revenue.   Set up tax collection To include store tax at checkout, you can enter tax rates manually in your dashboard. It’s important to note, however, that tax rules can be complicated depending on where you are based, where your customers are based, and what you sell.   Wix works with an automated third-party software, Avalara, to provide automated tax rates for transactions across the U.S., the EU and elsewhere around the world, so you don’t have to calculate your store’s tax yourself. The Avalara tax calculator works with up-to-date tax rules based on your region. Activate Avalara in your "Tax" settings by entering your business location.   Automate order confirmation Customers expect communication about their order status, which you can set up and send automatically with  order email notifications . Your Wix store comes with a few preloaded automatic emails: order confirmation email, shipping confirmation email, 'resend download links' email (which lets you resend download links to digital products) and a 'ready for pickup' email (if you enable curbside pickup). Edit the design and text of these emails to fit your branding. Within Wix, you can additionally create a range of customized automated emails, such as abandoned cart automations—as well as virtual receipts. 05. Optimize your site for SEO Search engines are one of the first places shoppers go when they’re looking for something to buy. Investing in SEO (search engine optimization) can improve your chances of showing up in the top results—bringing more eyes (and potential customers) to your products. Wix offers several SEO solutions that can help bring your store to the forefront. Wix SEO Setup Checklist : As its name suggests, the SEO checklist is a step-by-step plan designed to help you improve your site's SEO. It walks you through setting up the basics, and shows you how you can continue to boost your online presence over time. To get a custom checklist, simply enter your business location and keywords. Built-in AI tools: Wix offers a variety of native AI tools to help with SEO, including an AI meta tag creator and blogging tools, which can help you generate fully optimized content in a matter of minutes. Wix SEO Learning Hub : Get more in-depth guides and expert advice for improving your SEO skills. Google Business Profile: A Google Business Profile is a free online listing that allows your business to manage how it appears in Google search results and Google Maps, providing key information like location, hours and customer reviews. From your Wix dashboard, you can create a new profile or connect an existing one so that everything is managed in one place.   06. Publish and manage your store At this stage, your store is ready to go live. Pick a short, memorable domain name —ideally, your store’s name—so customers can easily find you. You can either buy a new domain through Wix or connect one you already own. After securing your domain, preview your site to ensure everything looks perfect, then hit publish and launch your store. Remember, your job isn't done after you hit "publish." Moving forward, you'll want to continue keeping a close eye on website performance and/or expanding upon your site. At minimum, consider taking advantage of the following tools. Wix Analytics Wix Analytics  shows you how visitors engage with your business, so you can organize your workflows, manage your customer relationships and maximize your sales. You've got a number of different reports to choose from, including a "Top Traffic Sources" report and "Sales Over Time" report. You can even tap Analytics AI to get quick answers to any questions you have about your business or website performance. Wix App Download the  Wix App  to run your online store from anywhere. Review your orders, add new products, manage coupons, create social posts and more from your phone. Depending on your region, you can also accept payments from customers on the go—whether you’re selling at a temporary location or run into a customer on the street—by setting up a mobile point of sale .   Marketing tools Now that you know how to start an online store , get it out there. Test various eCommerce marketing strategies  and ways to drive traffic to your online store with the help of AI-powered advertising and marketing tools. Easily create professional promo videos, social posts and email campaigns, all from your Wix dashboard.   Extra resources Connect with our online community  of fellow eCommerce professionals who use Wix. In addition, explore Wix's eCommerce courses  or check out the Wix eCommerce Help Center as needed. Related reading: How much does an eCommerce website cost? 27 common types of websites (with templates to get you started) Is Wix good for eCommerce?

This guide covers everything you need to learn how to sell crafts online. Turn your business ideas , hobby or existing business into an online venture that yields extra cash, flexible hours and the opportunity to be your own boss. As a crafter, there's nothing more satisfying than witnessing someone admire an item that you've poured your heart and soul into making-—except maybe getting paid for it as well. No matter what eCommerce business ideas  you have in mind, the online market is ripe for craft makers of every kind. This guide will take you through the process of selling crafts, from choosing what to make and sell, to how to build an ecommerce website or online store to sell. Learn more: How to sell on Wix How to sell crafts online in 6 steps Decide what to craft Determine your target audience Develop your brand Choose your eCommerce platform Build your eCommerce store Drive traffic to your business 01. Decide what to craft and sell online When deciding what to craft, you have two options: learn something new or stick with a craft you already know. If the former applies to you and you’ve already mastered a craft, you’re off to a great start. If the latter applies to you, no problem. Start by researching what types of handcrafted items are trending by checking best-selling items on marketplaces like Etsy  or Amazon's handmade category  (pro tip: when it comes to learning how to start a business , you always need to do your research). Select a product or craft business idea  that tickles your fancy, then dig more into the process for creating it, as well as the competition and the overall business opportunity. Ask questions like: What materials and equipment are needed for your craft? How much time do you need to produce each item? How much does an item cost to produce? What other business costs should you consider? What’s the competition like online? (And, who’s already doing it well?) Why are consumers choosing to buy these items, as reflected in their feedback, questions, and/or search histories? What is your break-even price? Are there special licenses, laws or regulations for your craft? Keep in mind that when it comes to handmade items, how  you feel about your work is often reflected in your craftsmanship. It’s not uncommon for makers to quickly burn out if they’re not passionate about what they’re doing (or aren’t clear about the “why” behind their work). Keeping all this in mind, here are some popular craft categories and niches to explore: Jewelry ( Learn more: How to start a jewelry business ) Home decor Furniture ( Learn more:  How to sell furniture online ) Canvas prints Printable or digital planners Candles ( Learn more: How to start a candle business , Candle business name ideas ) Wedding accessories, Subscription boxes ( Learn more: How to start a subscription box service ) Pre-made craft kits Pet treats or outfits Personalized gifts Party supplies Toys ( Learn more : How to sell toys online ) Learn more: Crafts to make and sell 02. Determine your target audience Aside from picking a craft that interests you, it's essential to define your target customer base and what solution or value your item provides. Who you choose to target will affect the following aspects of your business: The type of product or features you highlight The materials you use Pricing strategy Branding Packaging Messaging Marketing and advertising strategy Sales channels For example, “groovy fashion” designer Carmen Christine  sells a variety of handmade fashion accessories and pieces, all from funky textiles from the 1960s and 1970s. Christine targets young adults that love sustainable vintage fashion. Everything from her logo and product choice (e.g., headbands and tote bags), to her copywriting and site branding (which features bright colors, playful icons, and colorfully decked-out models) are all tailored towards this audience. In the same vein, you’ll want to target a specific audience that you know well in order to enjoy an easier time developing your products, your pricing, and your marketing strategy (among other things). Develop an ideal customer profile or buyer personas  to help you think more from your customers’ perspectives. 03. Develop your online craft brand Your brand is much more than just a name or a logo. It's your company's vision, values, voice, style, image, personality, and quirks—all wrapped into one. Defining who you are as a company is the first step to creating a cohesive brand image and connecting with consumers on an emotional level. Identify the purpose and vision behind your brand. Carefully think through your unique selling proposition  (USP)—your core differentiators—and incorporate it into your branding. For instance, if sustainability is a top priority for your business, create a plan for using sustainable materials when crafting and/or packaging your items. You could also commit to sending a portion of your profits to support a non-profit organization and/or subscribe to other long-term sustainable practices. Build a strong, consistent brand identity with a unique logo, cohesive color palette and signature style. These elements set your products apart and make them instantly recognizable to your audience. Once the wheels are in motion, you can start thinking about your visual identity, voice, and other brand elements that reflect your commitment to this cause. Check out these craft business name ideas  for further branding inspiration. 04. Choose your eCommerce platform When you first start an eCommerce business , there are two core channels that you’ll likely consider selling on: marketplaces (like Etsy eBay) or a branded website. Both have their advantages, but starting out with a branded site provides advantages such as: Complete control over your branding, messaging, pricing, and overall user experience Higher margins due to low subscription fees and zero listing fees Full access to the entire customer journey, ensuring optimal user experience and retention in your funnel Ownership over your sales and customer data Professional business features  to help you drive sales and grow your business If you’re using a full-service platform like Wix , you’ll be able to easily expand to marketplaces without duplicating your work, plus gain a central command center to manage your omnichannel operations It’s therefore wise to create a site that represents your brand in all its uniqueness, then use marketplaces to supplement it with additional brand exposure and sales. Note that most sellers who seek Etsy alternatives  (as an example) do so because they’re frustrated by the lack of control and rising fees. When choosing an eCommerce platform to host your site and establish your web presence, consider the following: Ease of setup : If you don't have a developer handy, look for a platform that includes professional, mobile-responsive templates and easy-to-use editing tools that don't require coding skills. Security, speed and reliability : Look for an eCommerce platform with a proactive approach to security, ensuring your content and customer data remain safe. You’ll additionally want to check that your platform is set up to scale with your business, e.g., can it handle an influx of traffic without crashing? Does your site load quickly? Does it perform well on all devices? Back-office tools : The best eCommerce platforms  offer much more than a website builder. They offer the tools, automations and app integrations necessary for running your business smoothly. They should help to simplify your work across catalog management, inventory management, marketing, and more. Multichannel tools : Look for a platform with direct integrations into key sales and marketing channels, including social channels and marketplaces where your customers shop. This will save you from hours of manual data entry, and keep all of your inventory and product data connected across channels. Support  – While support is often an afterthought, you’ll benefit tremendously from having a support team within reach. Make sure that help is easily accessible via chat, a self-help knowledge base, and other convenient channels. 05. Build your eCommerce store Setting up your eCommerce store is relatively simple when you use Wix’s eCommerce website builder  to build your ecommerce website . In case you didn’t know:  Wix for eCommerce is a feature-rich, secure platform with 24/7 support and built-in tools for processing payments, tracking performance, managing multichannel campaigns, and more—all for one low monthly price. Plus, there are hundreds of apps available in the Wix Apps Market  to enhance your online store further. Simply start by creating a Wix account  and following the below steps. Note: you can create a Wix account for free and upgrade to a paid account only once you’re ready to start accepting orders. Pick a design and make it yours: Choose from 500+ designer-made templates . Use Wix’s drag-and-drop editor to customize your site to fit your brand. Make sure to check the mobile version of your store too and make any adjustments as needed. Add products to your store: Upload your product details, including high-quality product photos . Handlebend , for example, infuses lifestyle photos throughout its site to help shoppers visualize how their copper creations would look inside their homes. Handlebend also includes videos and detailed product descriptions on every product page, leaving nothing up to the imagination when it comes to the quality of its products. Optimize listing with keywords: Use the right keywords in your product titles and descriptions to boost search visibility. Think about the words your customers are searching for and weave them naturally into your content. Clear keyword-rich listings not only help search engines recognize your products but also give customers the details they need to feel confident about their purchase. For example, instead of "Handmade Mug," try "Handmade Ceramic Coffee Mug – Artisan Design." This approach connects you with the right audience while creating a better shopping experience. Tell your story: Whether through an "About Us" page or your overall website copy, share your company’s origin story, values, and/or mission. For instance, candlemaker Coal and Canary  shares its beginnings on an “ Our Story ” page, plus weaves its personality and values throughout its store. The company even spotlights staff members on its homepage, allowing customers to see the face(s) behind the brand. By being genuine, authentic, and vulnerable, you can build stronger emotional connections with your customers. Manage shipping and fulfilment: Deliver your crafts safely and efficiently. Choose a reliable carrier and use sturdy branded packaging to make a strong impression. Add clear labels, tracking options and thoughtful extras like thank-you notes to create a memorable unboxing experience. Calculate accurate eCommerce shipping  costs upfront and decide whether free or flat-rate shipping works best for your business. Make your policies clear: Clearly explain your shipping, return and exchange policies, including details about return shipping and any fees. Place these policies in a visible, easy-to-find spot so customers know what to expect upfront. This helps build trust and avoids surprises after a purchase. Set up payment processing : Make it easy for shoppers to purchase your handmade items, no matter their preferred method of payment. Wix Payments allows you to accept major debit/credit cards, Apple Pay, Afterpay, and other popular methods to collect payments online . With Wix Point of Sale , you can additionally expand your business beyond one venue or platform and accept payments wherever you go. Pro tip: you can try discounting your products when you're first starting out to appeal to more buyers. Launch your site: Connect your site to a custom domain name and publish it for the world to see. 06. Drive traffic to your business Finally, it's time to start promoting your crafts. Focus on the one or two marketing channels that resonate most with your target audience. As you get more familiar with these channels, incorporate more tools and methods into your eCommerce marketing  strategy. Some techniques to try: Get social : Present your brand on major social platforms, particularly those that cater to shoppers and handmade enthusiasts, like Facebook, Instagram and Pinterest. Regularly post new, original content to build up your community and take the time to actually engage with your network. Create a blog : Adding a free blog  to your site and regularly updating it with fresh content can help to build up your credibility and improve our site’s search engine visibility (aka “SEO”). Of course, a blog is a long-term commitment; we don’t advise starting one if you don’t have the time, resources, and/or passion to manage it. Launch ads : Paid advertising can supplement your organic marketing efforts by helping you reach new audiences quickly. Consider online advertising on social media, search engines, and/or marketplaces. With Wix, you can easily set up Facebook Ads  and Instagram campaigns powered by Wix’s AI capabilities. Use email marketing: Email is not yet a lost art. It can be an effective medium for drawing attention to your new products, promotions, giveaways, customer feedback, and more. Moreover, you can use Wix's fully-integrated email marketing  services to automate a full-cycle email funnel to keep both prospective and returning customers engaged. Attend local events: Spread the word about your business by attending local fairs and events (or hosting virtual workshops and live events). Showcase your crafts and invite your attendees to join your mailing list to receive information on any upcoming sales or product drops. As a crafter, building an online store  is an expression of your creativity as much as it is a way to earn some hard-earned money. As you dive into the world of eCommerce, have fun with it. Remember to stay true to your initial vision for your crafts while acquiring new customers and fans. How to sell crafts online FAQ What is the best way to sell homemade crafts? The best way to sell homemade crafts is to create a high-quality product that is unique and in demand. You should also market your products effectively through social media, email marketing, and other channels. Is selling crafts online profitable? Selling crafts online can be profitable remote work, but it takes time and effort. You need to create high-quality products, market them effectively, and build a good reputation. If you do these things, you can be successful in selling crafts online. What crafts are in high demand? Jewelry:  Jewelry is a popular craft that can be made with a variety of materials, including beads, wire, and metal. Crochet and knitting:  Crochet and knitting are both popular crafts that can be used to make a variety of items, such as scarves, hats, and blankets. Sewing:  Sewing is a versatile craft that can be used to make a variety of items, such as clothing, home décor, and bags. Paper crafts:  Paper crafts are a fun and creative way to use paper to make a variety of items, such as cards, decorations, and jewelry. Woodworking:  Woodworking is a great way to create beautiful and functional pieces of furniture, home décor, and other items. Decorative painting:  Decorative painting is a fun and creative way to add personality to your home décor. Upcycling:  Upcycling is the process of transforming old materials into new and useful items. What products are the hardest to sell? Mass-produced items:  Mass-produced items are often difficult to sell, as there is a lot of competition from other sellers. Overpriced items:  Items that are priced too high are often difficult to sell, as customers are less likely to buy them. Items with poor quality:  Items that are made with poor quality materials or that are poorly made are often difficult to sell, as customers are less likely to be satisfied with them. Items that are not unique:  Items that are not unique or that are not in high demand are often difficult to sell. How do I price my handmade items? To determine the right pricing for your handmade items, consider the cost of materials, the time investedxfprodyc and factor in your skill level. Calculate the total production cost, including raw materials, labor hours, and any additional expenses. Additionally, research similar handmade products to understand market prices and ensure your pricing is competitive. Don't forget to account for your expertise and the uniqueness of your creations when setting a fair and profitable price. What kinds of crafts sell best? The popularity of crafts can vary, but items that are unique, functional, or have a personalized touch often perform well. Popular categories include handmade jewelry, home decor, personalized gifts, and accessories. Stay attuned to current trends and consider your own passion and skill set when choosing what crafts to create. Conduct market research and test different products to discover what resonates best with your target audience. Additionally, offering customizable or niche items can help your crafts stand out in the market. Why are handmade and crafted items popular? Personal touch : Handmade items carry the personal touch of the creator, offering something truly unique that mass-produced items can't match. Quality and craftsmanship : Consumers appreciate the high level of quality and craftsmanship that goes into each handmade piece. Support for small Businesses : There's a growing desire to support small businesses and independent artisans, which aligns perfectly with buying handmade crafts. Customization options : Many craft buyers enjoy the option to customize their purchases, making them perfect gifts or personal treasures. How canI leverage the trend of craft-along videos to boost sales and engagement? There are a few ways to use the trend of craft-along videos to help you sell more: Create live streaming sessions showcasing your crafting process Offer kits with materials needed to follow along, to monetize your videos Host virtual workshops or classes for specific projects that can be joined virtually, streamed live and sold on later Encourage participants to share their results on social media, to spread more buzz around your videos and crafts How can I use a growing demand for personalization to stand out in a competitive crafting industry? When it comes to selling crafts, personalization is relatively easy to incorporate into your business model: Offer custom color or material choices for standard designs Implement a design your own feature for certain products Create limited edition collections based on customer votes Offer personalized packaging or gift wrapping options Develop a system for customers to commission entirely bespoke pieces

Get started by:  Creating an online store →  |  Getting a domain → Do you have a product or idea you’d like to turn into an online business? Today, it’s easier than ever to sell online by launching an eCommerce website . Whether you're a seasoned business owner or a budding entrepreneur, the online world offers unlimited opportunities to sell your products to a diverse and ever-growing customer base.  The key to your success is learning how to sell and market your ideas online. This article is your guide, providing step-by-step instructions to transform your online selling dream into reality. From defining your niche to starting your online store , we've got every angle covered to ensure you're equipped with the knowledge to thrive when it comes to selling online. Ready to start selling? Create an online store  with Wix. How to sell online in ten steps Choose your products Research the market and define your niche Build your online store Identify your target audience Set up shipping Set up how you get paid Use a marketplace Optimize and grow how you sell online Market your products and use social proof Offer good customer service 01. Choose your products Choosing which products to sell online can significantly impact the success of your eCommerce business  venture. It's not just about what you want to sell but what your customers want to buy. Here are some steps to guide you in making the best product choices to sell online: Align with your niche: Your products should naturally fit your niche. This alignment ensures your offerings are relevant and appealing to your target audience. Research market demand:  Research the market demand for potential products. Tools like Google Keyword Planner and SEMrush can help you understand search trends and consumer interest in different products. Forecast profit potential:  Consider the profitability of the products. This includes understanding the cost of goods, shipping expenses, and the potential retail price. Use tools like Ahrefs to analyze the profitability of similar products in your niche. Develop a unique selling proposition (USP) :  What makes your products stand out? Whether you focus on quality, price, uniqueness or customization options, your USP should resonate with your target market and be an important factor in your product selection. Consider dropshipping :  If you're hesitant to invest in inventory, consider starting a dropshipping business . This model allows you to sell products directly from suppliers without stocking them, reducing the initial investment and risk. You'll need to create a dropshipping website  to get started. Get feedback:  Before fully committing, poll friends, family, or potential customers within your target market to gauge their interest in your product or service. Social media and customer reviews can provide insights into what products are popular and what improvements or variations could be made. Monitor the responses to refine your offering. Learn more: What is eCommerce? How to sell on Wix 02. Research the market and define your niche One of the first and most crucial steps to online selling is finding your sweet spot in the online marketplace – your niche. A well-defined niche helps you focus your business strategy, cater to a specific audience and stand out in a crowded marketplace. But how do you find a niche to sell online that is not only profitable but also resonates with your interests and expertise? Focus on your passion: Start with what you know and love. Your passion can be a key indicator of your niche. This alignment keeps you motivated and lends authenticity to your brand. Perform market research:  Dive deep into understanding potential customers' needs and pain points. Platforms like Facebook, X (formerly Twitter) and Reddit can be goldmines for this kind of insight. Join groups and follow discussions to learn what your target audience is looking for and the problems they face. Analyze competitors:  Understanding what your competitors are doing right (or wrong) can offer valuable lessons. Use tools like Google Keyword Planner to identify market gaps and low-competition areas that align with your interests. (Note: A Google Ads account is required to access the Google Keyword Planner.) Gauge profitability:  The ultimate goal is to make a profit, so it's crucial to assess the financial viability of your niche. Look for keywords with significant search volumes but lower competition, indicating a profitable niche with room for growth. Using tools to help identify your niche to sell online: Several eCommerce tools  can aid your market research by providing valuable insights into market trends, consumer behaviors and competitive landscapes. As a result, you can make better- informed decisions about your niche and target audience.  03. Build your online store There’s a lot to know about how to start a business  online and building your online store is a critical step in your journey toward selling online. The best eCommerce platforms , like Wix, make this process straightforward and accessible, even for those with no technical background.  Here’s how you can build an engaging and functional online store using Wix: Choose a website template : Wix offers a variety of online store templates . Select one that aligns with your brand and niche. These templates are visually appealing and user-friendly. Customize your website design :  Personalize your chosen template to match your brand identity. Wix's drag-and-drop website builder  makes it easy to customize layouts, add images, and change color schemes without coding. Add your products:  Upload high-quality product images, write detailed descriptions, and add prices. Wix allows you to create a detailed product catalog that is informative and easy to navigate. Optimize for SEO:  Use Wix's built-in SEO tools  to optimize your store's visibility in search engines. This includes customizing your page titles, meta descriptions and URLs. Test mobile friendliness:  Ensure that your online store is mobile-friendly. Wix templates look great on desktop and mobile devices, providing a seamless shopping experience for customers. Still, testing your website from multiple devices is always good practice to create a consistent and cohesive user experience. Select a business name : As a general rule of thumb, your business name should be memorable, catchy, and easy to spell. If you’re struggling to develop a name for your store, Wix offers a free store name generator  to spark your creativity.  Install supportive apps: Enhance your store's functionality by adding apps from the Wix App Market . 04. Identify your target audience In order to sell effectively online you'll need to tailor your online store and marketing efforts  to meet your customer’s needs. This requires you to identify and understand your target audience. In turn, you can create more effective marketing strategies, enhance customer engagement and increase the likelihood of successful sales. Here’s how you can pinpoint and connect with your ideal customers to understand how to sell online: Define demographics:  Start by defining the age, gender, location, income level, education level, and occupation of your potential customers. These demographics provide a basic understanding of who your audience is. Create customer profiles:  Delve into the lifestyle, interests, values, attitudes, and opinions of your target audience to create ideal customer profiles. This deeper understanding helps in creating more personalized marketing messages. Identify a need:  Identify your target audience's specific needs, pain points and preferences. What are they looking for in products or services in your niche? How can you solve their problems or improve their lives? 05. Set up shipping Each shipping method has different advantages and caters to different types of products and customer experiences. Choose an appropriate shipping strategy based on your type of business  model, product types, and the type of customer experience you want to create.  Flat rate shipping: A uniform shipping rate regardless of product size, weight or quantity. Ideal for similar-sized products. Free shipping: Encourages purchases by offering no shipping cost, often with conditions like minimum order value. Absorbed by the business or included in product pricing. Fixed-rate shipping: Shipping costs vary based on criteria like weight or product type, offering more cost-reflection accuracy. Real-time carrier rates: Shipping charges are based on live rates from carriers (UPS, FedEx, USPS), reflecting actual costs by weight and destination. Local delivery:  A cost-effective option for significant local customer bases, using personal delivery or local couriers. International shipping: Covers global reach with higher rates and considerations for customs and import taxes, requiring clear cost and delivery time communication. Wix allows integration with various shipping providers to automate the eCommerce shipping  process, provide real-time shipping rates, and streamline order fulfillment. See our Guide to Setting Up Shipping, Delivery and Pickup  for detailed setup and configuration instructions. 06. Set up how you get paid Once you have set up your online store, it’s time to set up a reliable, efficient, seamless payment system. Wix Payments offers a streamlined card payment solution  to handle transactions smoothly no matter where your customers are located or what currency they use. For detailed setup instructions, read:   Completing your Wix Payments account setup . Wix Payments allows you to manage all transactions directly through your Wix account and can integrate with various accounting software. It supports several payment methods, including credit cards, debit cards and digital wallets, making it easier for customers to complete purchases.  Your customers' transaction data is protected with Wix's robust security measures , giving you and your customers peace of mind during transactions. Additionally, Wix's built-in fraud protection mechanisms safeguard against unauthorized transactions and reduce the risk of chargebacks. Track and manage all transactions through the dashboard. This centralized system helps you monitor sales, discounts, refunds and payouts seamlessly. 07. Use a marketplace to expand your sales channels Diversify your reach and increase revenue potential by leveraging multiple sales platforms. This allows you to tap into different customer bases and maximize your online presence allowing customers to shop your products and buy from you no matter where they are. Here are some sales channels to consider: Facebook Marketplace: With billions of users, Facebook is a vast marketplace. You can use Facebook Shop to sell directly from your page, join Facebook groups related to your niche, or use Facebook ads to target specific demographics. Learn more about how to sell on Facebook . Etsy: Ideal for handmade, vintage, and unique goods, Etsy offers a niche market with a community of engaged customers. It's particularly beneficial if your products cater to a creative or artisanal audience. Learn more about how to sell on Etsy. Amazon: As one of the largest global marketplaces, Amazon can significantly increase your product’s visibility. Utilizing Amazon's fulfillment services can also streamline your shipping and customer service processes. Learn more about how to sell on Amazon . eBay: Known for both auctions and regular sales, eBay is versatile and attracts a diverse audience. It's particularly effective for rare items, collectibles, or products that benefit from a bidding process. Learn more about how to sell on eBay. TikTok: A rapidly growing platform, TikTok is excellent for creative marketing and reaching a younger audience. Utilize TikTok's unique video format to showcase your products engagingly. Learn more about how to make money on TikTok. Instagram: With its visual focus, Instagram is perfect for showcasing products through high-quality images and stories. Instagram Shopping also allows for direct sales through the app. Learn more about how to sell on Instagram . Pinterest: Ideal for lifestyle, decor, fashion and DIY products, Pinterest helps drive traffic to your website through visually appealing pins linked to your products. YouTube : The second most visited website in the world is a great place to attract potential buyers. Learn more about how to sell on YouTube . 08. Optimize and grow how you sell online Once your online store is up and running, the focus shifts to optimization and growth to expand your online store’s success. Continuous improvement and adaptation is key to meeting the evolving needs of your customers. There are many ways to maintain a competitive edge while keeping your customers engaged and coming back for more.  Monitor performance: Regularly review your store’s performance using Wix analytics tools  or third-party tools like GA4. Track metrics, such as website traffic, conversion rates, bounce rates and customer engagement, to understand your store's strengths and areas for improvement.  Get customer feedback: Actively seek and respond to customer feedback. This not only helps in enhancing your products and services but also builds customer loyalty. Consider implementing features like customer surveys or feedback forms on your website. Monitor market trends: Stay abreast of the latest market trends and consumer behaviors. Adapting to these trends can help you remain relevant and appealing to your target audience. Search engine optimization (SEO): Optimize your website for search engines to improve visibility organically. Include relevant keywords, create quality content and ensure your site is mobile-friendly and fast-loading. Expand product lines: Consider expanding your product lines or offering complementary products. This can attract new customers and provide more options for existing customers, increasing sales and customer retention. Refine your strategy:  Regularly review and adjust your marketing strategy based on performance data and customer feedback. Experiment with different marketing tactics and channels to find what works best for your audience. Use automation:  Implement automation tools to streamline operations like inventory management, order processing and customer service. Efficient operations can reduce costs and improve customer experiences. Explore new markets:  Consider expanding into new markets or demographics as your business grows. Research and test these markets before fully committing to ensure they align with your business strategy. 09. Market your products and use social proof Once you’ve built your online store, added products, and configured shipping and payment options, it’s time to start driving traffic to in order to be able to sell online profitably.  A multi-channel marketing approach is an essential step in attracting and engaging customers online. In fact, a well-crafted marketing strategy can significantly enhance your online store’s visibility and sales. Let’s take a look at some of the top ways to sell online and extend your customer reach: Social media marketing: Platforms like Facebook, Instagram and TikTok are potent tools for reaching and engaging with your audience. Share compelling content, interact with your followers and use targeted ads to reach potential customers. Partnerships and collaborations:  Collaborate with influencers, bloggers or other businesses to reach a wider audience. This can include sponsored content, affiliate marketing or co-branded products. Paid advertising:  Invest in paid ads on platforms like Google AdWords, Facebook and Instagram. Target ads to specific demographics, interests and behaviors, ensuring potential customers see your products. Email marketing:  Build an email list and engage subscribers with regular updates, exclusive offers and personalized content. Email marketing is a great way to nurture leads and encourage repeat business. Content marketing: Create valuable content related to your products, such as blogs, videos or infographics. This helps in SEO and establishes your brand as an authority in your niche. You can also leverage social proof to build trust and credibility with potential customers. Social proof can take many forms, such as customer reviews, testimonials, influencer endorsements or case studies, and it serves as validation that others have had positive experiences with your product or service. By showcasing positive feedback and experiences, you reassure potential buyers about the quality and reliability of your offerings. Including elements of social proof on your product pages, social media platforms or marketing campaigns can significantly influence purchasing decisions, helping to boost conversion rates and foster customer loyalty. If you’re a solo entrepreneur, you may need to start with one or two of these strategies and add more as you go. Choose the strategies that are feasible for you to maintain consistently and are most likely to reach your target audience as you start selling online. 10. Offer good customer service Providing exceptional customer service is important in successful online selling. In today's competitive marketplace, buyers have plenty of options, and the service they receive can significantly influence their purchase decision and overall customer experience. To offer outstanding customer service, make sure you respond promptly to inquiries, address concerns and resolve issues efficiently. Implementing a user-friendly FAQ section on your website can help address common questions quickly. You can also consider providing various channels for support, such as live chat, email and social media, to make it easy for customers to reach you. Offering personalized service, such as follow-ups and thank-you messages, can foster a positive relationship too. Which products are most profitable to sell online? Choosing what to sell online can significantly impact your store's profitability. Some product categories consistently perform well due to high demand, good profit margins, or growing market trends. Here are some of the most profitable product categories to sell online: Beauty and personal care products: The U.S. is the revenue leader in this category, with an average profit margin of  40% . With industry revenues of about $97.8 billion  in 2023 and expected growth to $110.28 billion by 2028 at a CAGR of 2.4%, you could gain significantly in this sector. Learn more about how to start a beauty business . Apparel: With an average net profit margin of 7.06% and a global industry revenue projection exceeding $1.94 trillion  by 2027, your online clothing business could present substantial returns and growth opportunities. Home decor:  Thanks to an evolving consumer focus on eco-friendly products and smart home innovations, the global home decor market is poised to reach $1.1 billion  by 2032. With an average profit margin of 20%, this sector could result in a potentially lucrative business opportunity​. Candles:  You can tap into the candle industry, valued at $12.88 billion  in 2022, with an anticipated CAGR of 5.7% through 2030. High demand among female millennials for aesthetic home applications allows the potential for an average profit margin of 50%. Children’s toys:  Reaching $108.29  billion in 2023, the global toy market is projected to grow to $156.96 billion by 2032 at a CAGR of 4.1%. This could be a viable business opportunity with a 30% average profit margin​. Sunglasses:  With an average profit margin of 50%, the global sunglasses market is poised to reach $25.83 billion  in 2024, with a projected CAGR of 4.38% from 2023 to 2027. You could tap into this growth, fueled by increasing worldwide demand for functional and fashionable sunglasses, with significant revenue and profitability potential. Collectibles and vintage items: The collectibles market, valued at $458.2 billion  in 2022 and expected to surpass $1 trillion by 2033, offers an average profit margin of 30%, with the rarity of items significantly impacting your potential profits. Baby products:  Valued at $320.65 billion  in 2023 and an average profit margin of 40%, you can capitalize on the baby products sector’s growth at a CAGR of 5.9% from 2024 to 2030. This growth is largely driven by a demand for high-quality, chemical-free products focused on baby health and hygiene​. Online courses:  If you like to develop courses, you could build a successful business within the online education sector, estimated to reach  $185.20 billion  in revenue in 2024. The Wix eCommerce platform includes tools to help you create and sell your programs and courses online. Meal planning: With an average profit margin of  9.28% , your meal planning and food prep business can address various dietary needs and preferences, gaining popularity due to busy lifestyles and focusing on health and wellness​. Small electronics and accessories:  Tap into the growing market for small electronics like earbuds, Bluetooth speakers, watch and laptop accessories with profit margins ranging from 25% to 80% for sellers. Learn more: How to sell party supplies online What are the easiest products to sell online? Selling online starts with choosing the right things to sell, whether it's your own creations or items from suppliers. Making your own products gives you control over design, branding and marketing, offering something unique like handmade candles, custom mugs, t-shirts or digital downloads. Sourcing from suppliers is quicker and easier to start. Focus on products that are simple to ship and market for online success. Easy to market : Choose products that come with ready-to-use marketing tools. For example, a supplier might offer visuals for personalized jewelry or a demo video for a wireless electric cleaning brush, helping customers quickly connect with the product. Easy to ship : Focus on small, lightweight, durable products to keep shipping costs low and avoid damage. Items like phone cases or tote bags are ideal because they’re cost-effective and hassle-free to deliver. Widely available : Avoid stock issues by choosing products from multiple suppliers. Relying on one supplier can lead to delays or shortages. Items like custom T-shirts or coffee mugs are easy to source from different manufacturers, keeping your inventory reliable. Easy to communicate and understand : Products with a clear purpose are easier to sell. Picture fridge organizers—they instantly show their value, like creating a tidier kitchen, without the need for a lengthy explanation. Evergreen products : These sell year-round, no matter the season. Think reusable water bottles, scarves, home decor or yoga mats. Evergreen items provide steady sales and save you from constantly adjusting your marketing strategy and online store content. Where can you sell online? Choosing the right platform to sell online is key to connecting with your target audience and achieving your business goals, whether you’re building your brand or expanding your reach: Your own online store:  Create a fully branded, customized shopping experience by building your own online store. Wix makes setup simple, giving you complete control over how you present your products. This helps you establish a unique brand identity, build trust and maintain ownership of your data. Tailor your marketing strategies and deliver a seamless shopping experience that’s all yours. Marketplaces:  Reach millions of potential customers quickly with marketplaces like Amazon, eBay, Etsy or Facebook Marketplace. These platforms are great for accessing a built-in audience without needing to drive traffic yourself. Each marketplace has its strengths—Etsy is perfect for handmade or vintage items, while Amazon works for almost any product. Keep in mind that fees and limited branding control can be part of the trade-off. Social media platforms:  Sell directly to your followers with tools like Instagram Shopping, Facebook Marketplace or Pinterest. Social media is ideal for visually-focused brands and connecting with customers in a more interactive way. Consistent posts and engaging content can turn your profiles into powerful sales channels, all while keeping your audience close. Pros and cons of selling online While selling online offers numerous opportunities, it's essential to consider the advantages and challenges involved. Understanding these can help you make informed decisions and strategize effectively for your online business. Pros of selling online Global reach:  Online selling breaks geographical barriers, allowing you to reach customers worldwide. Scalability:  Ecommerce platforms allow you to scale and grow your business to handle increased demand without significantly increasing overhead costs. Lower operating costs:  Compared to physical stores, online selling typically involves lower startup and operational costs. Convenience : Ecmmerce allows for 24/7 operations, offering convenience to you and your customers. You can be always selling. Personalization and targeting:  Online platforms provide data that can be used for personalized marketing and precise targeting of your audience. Cons of selling online Intense competition:  The online marketplace is crowded, making it challenging to stand out and attract customers. Logistical challenges:  Managing shipping, handling returns and ensuring timely delivery can be complex. Customer service demands:  Providing effective online customer service requires prompt responses and can be resource-intensive. Pro tip: Help shoppers find answers by making your return policy  easy to find on your website and creating a FAQ to answer commonly asked questions. Technical issues:  Running an online store requires dealing with website maintenance, cybersecurity and potential technical glitches. However, with Wix, the security and technical details are managed for you so you can focus on running your business. Dependence on digital marketing:  Ecommerce success relies heavily on digital marketing, which can be a steep learning curve for some. Tips for selling online successfully To thrive as an online seller, adopting eCommerce strategies that set your business apart and drive business growth is essential. Here are some key tips to help you succeed when it comes to selling online: Careful product selection:  Choose products that are in demand and have a good profit margin. Use market trends and customer preferences to guide your selection. Effective marketing: Utilize multiple marketing channels to reach your audiences, such as social media, SEO, influencers, email marketing and paid advertising. Tailor your marketing strategies to align with your target audience's interests and behaviors. Engaging social media presence:  Beyond using social media to market your products or services, utilize social media platforms to connect with your audience. Share engaging content regularly, interact with your followers and build long-term relationships. Excellent customer service:  To build trust and encourage repeat business, provide outstanding customer service. Respond promptly to customer queries, handle issues efficiently and actively seek feedback to improve your services. Use of analytics:  Leverage analytics tools to gain insights into your customer behavior, website performance and the effectiveness of your marketing strategies. Use this data to make informed decisions and adapt your online selling strategy for better results. Optimal website performance :  Regularly update and optimize your website for speed, ease-of-use and mobile responsiveness.  A well-optimized website attracts more visitors and improves user experience, leading to increased sales and customer loyalty.  High-quality product images:  Use clear, high-resolution images to showcase your products. Quality visuals can significantly impact customer perception and decision-making when it comes to buying online. How to sell online FAQ What's the best platform to sell online? The best platform for selling online depends on the specific market and products you choose to sell. When choosing a platform, it's important to look for one that offers a full suite of eCommerce solutions, like Wix, such as automation, newsletter, marketing, integration and security. These features can help you maximize your sales online. How can I legally sell products online? There are a few things you need to do to legally sell products online : Register your business :  If you are selling products online, you will need to register your business with the state in which you reside. This will give you the legal right to sell products and collect sales tax. Obtain a seller's permit:  A seller's permit is a license that allows you to collect sales tax from your customers. You can obtain a seller's permit from your state's Department of Revenue. Comply with all applicable laws and regulations:  There are a number of laws and regulations that govern the sale of products online. These laws vary from state to state, so it is important to research the laws in your state. Do I have to pay taxes on items I sell online? Yes, you may have to pay taxes on items you sell online. The amount of tax you owe will depend on your location and the type of products you sell. You may also need to pay income tax on the profits you make from selling products online. How to sell online from home? To sell online from home, start by choosing a platform that aligns with your products, such as eBay, Etsy or Wix. Create detailed product listings with clear descriptions and high-quality photos. Set competitive prices and consider offering discounts or promotions to attract buyers. Use social media and online communities to market your products. Implement seamless payment processing and shipping logistics. Provide excellent customer service to build trust and encourage repeat business. Continuously monitor sales and adjust strategies accordingly to optimize your online selling experience. Where can I buy products to sell online? You can source products to sell online from various places, including wholesale suppliers, manufacturers, dropshipping companies, liquidation sales and online marketplaces like Alibaba, AliExpress, DHgate and Amazon. Additionally, consider attending trade shows, networking with local businesses, or using platforms like SaleHoo or Worldwide Brands to find reliable suppliers. Conduct thorough research to ensure quality, pricing and shipping options align with your business goals. Moreover, explore niche-specific forums or social media groups to discover unique products or connect with small-scale producers. Ultimately, diversifying your sourcing channels can help maintain a competitive edge in the online marketplace. How can online sellers tap into the growing market for subscription-based products and services? The best way is by developing their own subscription business model, based on whatever product they plan to sell online. Consider the following: Creating curated monthly product boxes Offering tiered membership plans with exclusive benefits Providing automatic replenishment services for consumables Developing digital content subscriptions related to your products Implementing a "Subscribe & Save" option for repeat purchases What innovative strategies can online sellers use to recreate the tactile experience of in-store shopping? Offering augmented reality (AR) try-on features Providing detailed 360-degree product views Creating interactive product demonstrations or unboxing videos Offering virtual personal shopping appointments

Get started by: Creating a website →  | Getting a domain → Learning how to create a website  is more accessible now than ever. User-friendly website builders  make it possible to get a site up and running in a flash - but can that website make you money? Monetizing a website  can provide you with a flexible, scalable and even passive income stream. But for many people, figuring out how to earn money from their site feels like an elusive goal. The good news is that monetization is achievable with patience, strong website promotion  and the right tools. In this blog, we'll guide you through how to make money from a website using 16 proven strategies. We'll also break down best practices on how to implement each strategy effectively.  Getting started with your online journey? Take a look at our website launch checklist , as well as Wix’s what is a website  guide.  What is website monetization? Website monetization is a blanket term for various strategies of turning your website traffic , content or services into revenue. There are several ways to monetize a webpage . The best methods of monetization for your website will depend on your specific niche, audience and goals.  If you’re building a website from scratch keep in mind that some methods of website monetization rely on built-in features (like banner ads and blogs), that will impact your website design . This means you’ll want to keep future monetization strategies in mind as you consider which website builder to use and which website templates   include the features that you want.  Interested in learning more about how  to plan a website ? Check out these comprehensive guides on the Wix blog: How long does it take to build a website  and how much does a website cost .  How to make money from a website: 18 best practices Develop marketing strategies Create sponsored posts Affiliate marketing PPC advertising and promotion Build email lists Sell products or services Implement banner ads Coupons with affiliate links Launch a podcast Create premium content for members only Generate courses and webinars Start a blog Optimize for SEO Dropshipping Sell ad space on your website Flip your website Accept donations Offer freelance services 01. Develop marketing strategies Making money from a website is a business. And whether you’re starting a business  from scratch, or working to improve an existing brand you’ll need to identify the marketing strategies  that will offer you the highest ROI and best help you reach your goals. Get started by identifying your niche, target audience and unique value proposition. Analytics tools like Wix Analytics  can help understand your current baseline. Including important metrics like how many site visitors you are getting, where they are coming from and what parts of your website visitors are interacting with the most. With this information, you can set specific goals for growth and then decide which monetization methods you want to include as a part of your overall marketing strategy. 02. Create sponsored posts Sponsored posts can be a lucrative way to make money from your website. To create sponsored posts, you partner with a brand or business to promote their products or services. Sponsored posts on a website can take the form of product reviews, sales announcements, product launches or special offers. Sponsored posts can be a win for everyone involved: you get paid to promote brands you’re passionate about, your audience gets insider tips from you—a trusted source and your sponsor gets an inroad to your website's targeted audience. If sponsored posts are not done with tact and transparency however, you risk losing credibility. Be selective in partnering with brands whose values closely align with your own. You’ll also want to make sure and strike a balance between sponsored and organic content so you don’t oversaturate your audience.  03. Affiliate marketing Affiliate marketing can enable you to generate passive income from your website. Once affiliate links are set on your site there is little upkeep required, and you earn a commission for each sale or lead generated through your unique link. Affiliate marketing can be direct, where you actively promote a product through a product review, blog or post. It can also be indirect, where you more subtly integrate your affiliate link into your content or on banners on your site. The key to successful affiliate marketing is partnering with the right companies and choosing products to promote that are attractive to your audience.  04. PPC advertising and promotion PPC (Pay-Per-Click) ads and paid promotions can help you make money from your website by leveraging the power of targeted advertising. Platforms like Google AdSense make it easy to get started with PPC ads, automatically placing ads on your site that match your site's content and audience. PPC ads offer you a commission per a certain number of clicks. By strategically incorporating PPC ads and paid promotions into your website monetization plan, you can generate a reliable stream of passive income that provides value to your audience and advertisers alike. 05. Build email lists Email marketing  remains one of the most cost-efficient forms of online marketing, and can help you make money from your site in many ways. With a strong email list you can directly engage customers and boost sales. Further, you can use email to send coupons, affiliate links and sponsored content. Setting up email automations, such as abandoned cart and back-in-stock notifications can also help you generate revenue by saving sales that might otherwise have been lost. Once you have a robust email list, third party companies may pay you for access to the list. So—start early. You can collect emails through newsletter sign-ups, membership forms, your blog and via link through any kind of messaging you send to your site visitors.  06. Sell products or services Selling products or services can be a great way to make money from your site—and may be simpler than you think. Even if eCommerce  isn’t your primary focus, incorporating an online store  to your site can create a revenue stream, increase your brand presence and even help with SEO. If you’re interested in selling physical products, print-on-demand and dropshipping can eliminate the hassle and costs behind inventory and shipping. Selling digital products like instructional videos, PDFs or consulting services are also a strong strategy for website monetization. Also, learning how to make an online course can expand your offerings and attract a wider audience. Website builders  like Wix offer a suite of comprehensive eCommerce features  that can help sell online with a low-cost investment upfront. 07. Implement banner ads By strategically placing banner ads on your site, you can capture your audience's attention and encourage them to click through to the advertiser's website. To maximize your earning potential, consider partnering with ad networks or directly with advertisers who offer products or services that align with your website's audience. Experiment with different banner ad sizes, formats and placements to find the combination that drives the highest click-through rates without compromising your user experience.  Read also: CRO tests that have made the biggest impact on the Wix website 08. Coupons with affiliate links Coupons with affiliate links allow you offer your audience exclusive discounts to brands that you’ve partnered with. Affiliate link discounts offer you two-fold value; you earn commission from any purchases made through your link, and you’re strengthening the stickiness of your brand by offering additional value to customers. Credit card companies often employ a similar strategy; by owning a specific credit card customers often gain access to special deals on travel, hotels and restaurants, which ultimately increases customer loyalty to the credit card. To maximize the effectiveness of this strategy, choose affiliate programs that align with your niche, and make sure your marketing content showcases the value of the discounts you’re offering. You can promote your affiliate coupons through blog posts, email newsletters and social media to help you drive sales and gain revenue for your site.  09. Launch a podcast Tapping into the growing popularity of audio content can be an effective way to make money from  your site. By creating engaging and informative episodes you can attract a dedicated audience. As your podcast gains traction, you can use it as a vehicle for various monetization strategies, such as sponsorships, affiliate marketing or as a part of premium content for subscribers. By consistently delivering high-quality content and building a loyal audience, your podcast can become a significant driver of traffic and revenue for your website. 10. Create premium content for members only Offering members-only content can help you increase customer loyalty and can  create a predictable, recurrent revenue stream for your site. Keeping premium content behind a paywall can increase its perceived value. Premium content can take many forms depending on what your website offers. For an eCommerce store, members might gain early access to product drops, promotions or exclusive offers. If you're running a blog - you may restrict your most in-demand or freshest content for members.  11. Generate courses and webinars The internet has leveled the playing field for people who want to learn, and offering paid courses or webinars can be a flexible and scalable way to make money from your website . Offering webinars can help establish you as a credible authority and  provide an engaging, interactive platform for you to share your expertise with a global audience.  By creating content that addresses your audience's pain points and offers actionable solutions, you can attract customers who are willing to invest in their education. You can host live sessions that allow for real-time interaction and Q&A, or create pre-recorded webinars that can be accessed on-demand. Additionally, webinars can serve as a powerful lead generation tool, helping you to build an email list of engaged prospects.  12. Start a blog Starting a blog  can be a powerful way to make money from your website. By creating consistent, high-quality content that resonates with your target audience you can attract a following of readers who trust your opinions and recommendations. This trust is the foundation of successful blog monetization, as it allows you to promote products, services or affiliate offers that genuinely benefit your audience. A successful blog also opens the door to opportunities for sponsored content and partnerships.  13. Optimize for SEO Investing in SEO , or Search Engine Optimization,  can help you to improve your site's visibility, organic traffic and ultimately revenue potential. By optimizing your website and content for relevant keywords and phrases, you can attract targeted visitors who are actively searching for what you offer. This increased traffic leads to higher-quality leads, enhanced credibility and more opportunities for conversion. SEO is a cost-effective, long-term strategy that complements other monetization methods, such as affiliate marketing or sponsored content. To leverage SEO for monetization, focus on creating high-quality content that targets relevant keywords, optimize your site's structure and web indexing  and build high-quality backlinks.  14. Dropshipping Dropshipping can help you make money for your website by enabling you to sell products without the need for inventory. By partnering with a dropshipping supplier, you can sell products directly to your audience, while the supplier handles the storage, packaging and shipping of the items. When a customer makes a purchase through your website, you simply forward the order details to your supplier, who then ships the product directly to the customer. You earn a profit on the difference between the retail price you set and the wholesale price charged by the supplier. Dropshipping allows you to offer a wide range of products to your audience without the risk and overhead of traditional inventory management, making it an attractive option if you’re looking to get started with e-commerce or expand how you make money with your website. 15. Sell ad space on your website Selling ad space on your website can be a lucrative way to make money from  your online presence and generate a steady stream of income. By offering advertisers the opportunity to reach your targeted audience, you can create a mutually beneficial partnership that provides value for both parties. Start by identifying the ad formats that best suit your website's layout and user experience, such as banner ads, native ads, or sponsored content. Set competitive pricing for your ad space based on factors like your website's traffic and  audience demographics. Reach out to potential advertisers who align with your brand values and whose products or services would be of interest to your audience. As you build relationships with advertisers and demonstrate the effectiveness of your ad placements, you can expand your inventory and increase your revenue potential. 16. Flip your website A successful website is a valuable asset. Domain flipping  is the practice of fixing up websites, then selling them off for a profit. Building a website from the ground up is one way to get your start domain flipping, but with practice you can also learn to strategically acquire underperforming websites and then use your skills to revamp and optimize them for success. This may include fixes to the website user interface , website layout  and SEO. This might also include incorporating monetization methods we covered in this article, like adding a blog, premium content and ads. To maximize your earnings, focus on building a portfolio of successfully flipped websites that demonstrate your ability to create value. As you gain experience and refine your process, you can scale your website flipping business and establish yourself as a sought-after expert in the industry.  17. Accept donations Support from your audience can go a long way. Add a donation option to your site to allow visitors to contribute directly. This works well for creators, educators or nonprofit organizations looking to monetize their efforts while staying true to their mission. Be transparent about how the contributions are used—it helps build trust and encourages more people to give back. Highlight specific projects or goals that donations will support to make the impact clear. Share success stories or milestones achieved with the help of contributions to keep donors engaged. Regularly thank your audience for their support to show appreciation and foster a sense of community. 18. Offer freelance services Leverage your skills to generate income by selling services like writing, graphic design, marketing, data entry or virtual assistance. Your site can double as a portfolio to showcase your skills and attract new clients. Regularly update it with your best work and include testimonials from satisfied clients to build credibility. By networking and consistently providing high-quality services, you can stand out and grow your freelance business directly through your website. Ways to make money from a website FAQ Which type of websites are the best for making money? The best types of websites for making money include e-commerce sites, affiliate marketing websites and content-driven platforms. Why? E-commerce sites sell products or services directly, generating revenue through sales. By their very nature they're designed to make money this way. Affiliate marketing websites earn commissions by promoting other companies' products and driving sales or leads. If you have a site with a lot of traffic and engaged readers who click through, you can make a lot of money this way. Content-driven platforms, like blogs or niche websites, can generate income through ads, sponsored content and membership subscriptions. They can also offer online courses or digital products, all of which can be profitable. However success depends on targeting the right audience, quality content and effective monetization strategies. How much money can be actually made from a website? How much can be earned from a website will vary widely, from a few dollars a month to thousands or more. Its dependent on factors such as traffic, niche, monetization methods,= and audience engagement. Small blogs might make $100-$500 monthly, while successful e-commerce sites or affiliate websites can generate thousands. High-traffic sites with strong ad revenue or premium content can earn six figures annually. But nothing is given, it takes a lot of time investment and effective marketing as well. What’s the fastest way to make money from a website? It depends but you can use Google AdSense for quick ad revenue or start affiliate marketing with relevant products or sell digital downloads as some of the fastest ways to make money from your site. What skills do I need to monetize a website? Basic skills include SEO, content creation, affiliate marketing and understanding the user experience. Advanced skills like email marketing, sales funnel design, and analytics can significantly boost your earnings. Do I need a niche to make money? A niche increases your chances of success as you attract a targeted audience with higher intent. It’s easier to monetize with products, services or ads tailored to specific interests or problem

Get started by:  Creating an online store →  |  Getting a domain → The success of any dropshipping business depends on knowing which products are worth selling. But for new entrepreneurs, this is easier said than done. You might find yourself wondering: How do you identify the best dropshipping products, exactly? How can you earn the highest profit? And what niches are bound to stand the test of time? The good news is that helpful guidance and insight are right at your fingertips. In this article, we’ll cover how to pick the best dropshipping products so that you can get started selling right away. Let’s dive into everything you need to know to successfully choose the best dropshipping products for your online store. Ready, set, sell: fire up our dropshipping website builder  today.  What is dropshipping? Dropshipping  is a retail fulfillment method where your store doesn't physically carry the products it sells. Instead, when you sell a product using the dropshipping model, you purchase the item from a third-party supplier—usually a wholesaler or manufacturer—who is responsible for fulfilling the orders on your behalf.  As a result, you—the seller—don't have to handle the product directly, nor do you have to find the time, money or space to stock physical inventory. This is an eCommerce  model that is accessible to almost anyone, thanks in part to its low overhead costs and low barriers to entry. Oftentimes, dropshipping involves selling products directly to consumers. If you're a business dropshipping to another business instead, then you're involved in B2B dropshipping . 100 best dropshipping products (plus bonus ideas) When you start researching the best dropshipping products, you’ll find countless dropshipping niches  that cover just about every product category you can imagine. But, for the best chances at a profitable business, consider picking from the top dropshipping products below: Statement tees  Athleisure Hats  Hygiene products  Water bottles  CBD-infused products  Yoga gear  Wall art  Planters and vases  Office accessories  Baby essentials  Kids' clothing and accessories  Baby carriers and baby bags  Baby toys Digital picture frames  Personalized mugs Wedding accessories Pet essentials  Pet beds  Pet toys  Car accessories Beauty and personal care Clothing and accessories dropshipping products Fashion is big business, with the size of the global apparel market expected to top $2 trillion by 2028 . What’s more, fashion accounts for roughly 23% of total online retail sales , making this a viable product category for dropshippers. Here are some products you could consider selling within this niche. 01. Statement tees T-shirts are an everyday wardrobe essential and a solid product option for dropshippers. They’re also a great option for existing businesses to boost their revenue. For example, a health and wellness store might dropship organic cotton tees that say “I love avocados.”  Merchants can browse the offerings from T-shirt dropshipping  suppliers for a wide range of tees or create their own unique designs using a print-on-demand model. Wix seamlessly integrates with Printful and Modalyst, making it easy to get started. 02. Athleisure Athleisure—from tank tops to sports bras to leggings—has been trendy for years now and is a popular category among the best dropshipping products. This is true even for shoppers who are looking to engage in a little more leisure than athleticism, and who just want a comfortable outfit to lounge in.  Athleisure frequently gains trend traction on platforms like TikTok, where influencers are prone to feature a favorite pair of leggings or lounge pants and trigger a massive spike in sales. This is what makes it a top contender among options for clothing dropshipping . 03. Hats Baseball caps, wooly hats, floppy beach hats, bucket hats—the list is endless. When it comes to selling any wearable garment, it’s wise to consider seasonality and your target market. If you live in a cold climate and want to focus on a local market, choose practical options that will meet your customer’s needs. If you live in a place that enjoys year-round sunshine, protective hats with a wide brim are likely to be a hit. The great thing about dropshipping is that it allows merchants to easily and quickly update their inventory, so if you want to change your offerings with the seasons, or notice that some products aren’t getting any traction, you can easily swap them out. Hats are also a popular item when starting a print on demand business , a form of dropshipping that allows you to sell customized products with your own design or logo on them. You can integrate with print on demand companies , like Modalyst, Printful or Printify. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier. Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. Additional clothing and accessories to consider dropshipping Maternity wear Socks Sweatpants Sunglasses Swimwear Robes and slippers Jackets/outerwear Scarves Gloves Backpacks Health and wellness dropshipping products The worldwide wellness market has grown steadily over the past several years. By 2025, it’s projected to reach a whopping $6.99 trillion . For those with an interest in this niche, there are several stand-out products bound to be top-sellers. Be sure to look into eco-friendly products when deciding on your wellness-based product line. 04. Hygiene products Within this niche, dropshippers can capitalize on the fact that many of these products are regularly repurchased, which promises a steady stream of sales. Moreover, the hygiene product market has a ton of room for specialization. You can cater to specific customer needs, such as sensitive skin or eco-conscious preferences, to create a unique selling proposition for your online store . There is always going to be a steady demand for personal care items and this niche covers a vast range of products, so you’ll need to dial in on what you feel most passionate about—or what the trends are currently favoring. From dental care to hand sanitizers and touchless door openers, high-quality hygiene products that are both safe to use and effective are in hot demand. 05. Water bottles In recent years, one surprising product has shot to fame—time- and volume-marked water bottles. These water bottles are designed to encourage people to drink more water by making it easier for people to track their water consumption throughout the day. Some versions of the product have received more than 50,000 reviews on Amazon, gaining popularity with each year. 06. CBD-infused products Cannabidiol (CBD) is one of the fastest-growing product categories on the market and has grown into a multimillion-dollar industry. The niche has a projected compound annual growth rate (CAGR) of 16.2% from 2023 to 2030 . One of the many cannabinoids, or compounds, found in the hemp plant, CBD is hailed for its positive effects on the body. If you’re targeting the health and wellness market, you’ll find a wide array of CBD-infused products to choose from: gummies, capsules, tinctures, oils, creams and many more. Before you sell CBD online , it’s best to research the laws in your own state and country, as well as the countries you intend to ship to. You’ll want to ensure the products you’re selling are legally permitted. 07. Yoga gear Yoga gear can go beyond leggings. Target the booming home fitness market with affordable products that will make workouts more enjoyable. You can offer a full range of gear for yogis, from yoga mats to accessories like straps, blocks, towels and mat carriers. Often bright, colorful and eye-catching, these items make a great addition to any sports and wellness store. Additional health and wellness products to consider dropshipping Supplements Kinesiology tape Foam rollers Protein powders Acupressure mats Mindfulness journals Posture correctors Fitness trackers Sleep masks Meditation cushions Home and garden dropshipping products Most people love to spruce up their personal space with unique décor, furniture and plants, and the proof is in the numbers. Per Statista, revenue within the U.S. home décor market reached $37 billion in 2025 . The market is expected to see a CAGR of 4.93% through 2029 . Capitalizing on the ever-growing market for home automation products can also be a strategic move, providing customers with innovative and convenient solutions for smart living. There are plenty of avenues you could go down with this dropshipping product option; we’ll outline a few favorites below. 08. Wall art In the years following the pandemic, more people than ever are working from home either full-time or through a hybrid model. This has inspired many of us to spruce up the surroundings we look at all day long. Wall art is a simple way to do just that. The sky’s the limit when it comes to dropshipping wall art. You can offer posters, framed photographic prints, tapestries, mirrors, clocks, neon signs and more—there are options to suit nearly every taste and style. 09. Planters and vases Easy-to-manage (and hard-to-kill) plants like succulents never go out of vogue. Not only do they look cute, but they help to improve the air quality within your home. There are also reports of plants reducing stress and increasing productivity . Help home décor enthusiasts bring greenery into their surroundings by offering all manner of pots for their plants, from ceramic planters to knitted hanging baskets. You could curate collections based around a theme—like dinosaur-shaped succulent pots, for example—or offer a little bit of everything. 10. Office accessories Since working from home has become so commonplace, it’s now on individual people to stock and furnish their office. This leaves a potential business opportunity for your dropshipping store. Naturally, those who work from home want to invest in products to help make their workspace more functional and comfortable. As a result, items like office chairs, desks, ergonomic supports, laptop stands and stationery are all dependably popular sellers.  Additional home and garden products to consider dropshipping Throw pillows Terrariums Wind chimes Candles Outdoor lanterns Herb garden kits Bird baths Bird feeders Area rugs Outdoor fire pits Kids and baby dropshipping products Kids may be little but they sure need a lot of stuff—which is good news for anyone interested in selling that stuff. The market is booming, too: Grand View Research reports that the global baby product market is expected to reach $352.65 billion by 2030 , with a CAGR of 5.7%. If you’re looking for the best dropshipping products, this is one niche worth exploring. 11. Baby essentials If you’re looking to sell essentials, you can’t look past items like baby wipes and diapers. Parents go through hundreds of these a year. You might also want to consider appealing to a particular niche to stand out in this market and help boost your sales.  For example, you could look into selling organic and recyclable baby wipes or reusable cloth diapers. These environmentally friendly options can be a lucrative option in an age when more and more consumers are demanding sustainability  from the brands they shop with. 12. Kids' clothing and accessories If there’s one thing we know about kids and babies, it’s that they grow like weeds—and as such, they go through clothing and accessories in the blink of an eye. From rompers to bibs and beyond, suppliers have a wealth of items you can choose from to fill up an online store.  Add a unique element to your online store by offering custom printed items and selling them using a print-on-demand  dropshipping service, like Printful and Printify. 13. Baby carriers and baby bags If you’re going to wear a baby accessory, you might as well make it a trendy-looking one. Fashionable slings, carriers and baby-wearing items are becoming more popular as parents look for ways to keep their babies close and free up their hands.  Similarly, an essential baby bag, stuffed with diapers and wipes, needs to be both functional and wearable. Choose from bright colors, fun prints or chic neutrals. 14. Baby toys Another great children’s product range to consider stocking is educational toys and learning devices. Parents and people purchasing for kids often consider the educational aspect an additional incentive to buy.  There are a ton of low- and high-tech options. It’s also helpful to follow social media trends, as toy crazes for kids like “fidgets” and “pop-its” often emerge and can take the market by storm. Additional kid and baby products to consider dropshipping Baby monitors Play mats Blankets Potty training aids Lunchboxes Safety gates Mobiles Baby skincare Strollers Teething rings Gifts as dropshipping products It’s difficult to quantify the size of the gift market, as it’s splintered into dozens of sectors that cover just about any special occasion you can think of. One smart way to tackle this niche is by keeping a close eye on products that trend on TikTok or see a spike in Google Trends. 15. Digital picture frames Picture frames are a great go-to gift option for birthdays, anniversaries or special occasions. As a modern twist on this classic gift, you could sell digital picture frames instead. Digital picture frames display photos in a slideshow format on an LCD screen. They typically pair with an app or web uploader where you can curate the images in your slideshow. A popular gift for parents and grandparents, this is a trendy product that you could build an entire store around. 16. Personalized mugs Fun mugs or travel cups are always a handy gift option, especially when it comes to that friend, family member or work colleague who’s always sipping a hot drink. Choose from thousands of ready-made mugs with printed slogans or designs, or use a print-on-demand fulfillment method to bring your own slogans and designs to life.  Think about your store’s target audience—gamers, coders, sports fans—and tailor your offerings to them. People love toting around a mug that shows their personality. 17. Wedding accessories The wedding market has always been a lucrative one, but these days, image-based social media apps like Instagram have opened up a whole new avenue for wedding accessories that help to tell a story.  The options here cover wearable gifts for the bride and groom (think bathrobes and slippers), wedding favors, guestbooks, signage and so on—the list of potential products to stock is seemingly endless. Plus, the word of a good wedding business spreads quickly among vendors and clients. So once you have a few happy customers under your belt, they’re bound to sing your praises to others. Additional gift products to consider dropshipping Novelty socks Photo albums Novelty candies Smartphone cases Bath bombs Gourmet tea Keychains Essential oil diffusers Puzzles Engraved cutting boards Animal care and supplies as dropshipping products People love spoiling their pets. In fact, despite the economic uncertainties of the past few years, spending on pets is on the up: 68% of consumers  spent more on pet care in February 2023 than they did in January 2022. In addition, the U.S. pet industry surpassed $150 billion in spending in 2024 . As far as the best dropshipping products go, this presents a profitable—and fun—opportunity for online sellers. 18. Pet essentials Today’s pets are part of the family, which is why animal care is a widely popular and growing market with products that are well suited to dropshipping. Animal care items, for the most part, are also durable, making them perfect candidates to survive a long shipping process.  Why not position your store as a go-to place for every pet owner’s needs? Consider selling harnesses, collars, water bottles, food bowls, litter trays and other pet essentials that people going shopping are likely to repurchase. 19. Pet beds If we humans get to sleep in comfortable beds, then why shouldn’t our pets? One of the most popular items to dropship as a result? Pet beds. Prepare to be astonished at the sheer array of beds you can offer with pet dropshipping , from the practical to the outrageous (search “princess puppy bed”). Choose products that appeal to a wide market or a more targeted dropshipping niche. 20. Pet toys Pet owners sometimes need a way to distract their pets from chewing up their brand new pair of sneakers.  Choose from thousands of furry teddies, squeaky balls, chew sticks and interactive toys. Pet toys are a great addition to your dropshipping inventory as they’re fun and eye-catching, making them tempting to buy. And, depending on your target audience, you can offer a variety of items at different price points. Additional animal care products to consider dropshipping Drinking fountains Adjustable harnesses Litter boxes Pet carriers Pet cameras Ramps or steps Custom ID tags Pet strollers First aid kits Coats and apparel 21. Car accessories Car accessories are a thriving product category and a great fit for dropshipping. Millions of people rely on their vehicles every day—for commuting, road trips or weekend adventures. This creates a growing demand for practical, stylish car products that enhance the driving experience. Whether it’s busy parents, adventure seekers, tech enthusiasts or commuters, this category offers something for everyone. Additional car accessory products to consider dropshipping Phone mounts Seat covers Car organizers Dash cams Steering wheel covers Portable vacuum cleaners Trunk storage solutions Car air purifiers Tire pressure monitors Roof racks 22. Beauty and personal care The beauty and personal care market in the U.S. is set to grow steadily with revenue expected to rise by $16.1 billion between 2025 and 2030 . B eauty and personal care products are a smart choice for your dropshipping business. These items appeal to a wide diverse audience, ensuring consistent demand across different demographics. Additional beauty and personal care products to consider dropshipping Organic facial cleansers Hydrating moisturizers with SPF Makeup brush sets Natural hair care shampoos and conditioners Anti-aging serums Portable hair styling tools (e.g., mini flat irons) Luxury bath kits with bath bombs and salts Fragrance gift sets Beard grooming kits for men Reusable makeup remover pads Choosing a dropshipping supplier for your products Finding a reliable dropshipping supplier  is often cited as one of the biggest headaches in starting a dropshipping business. Whether you’re just starting your business  or you’re looking to add products to your existing catalog, finding a reliable supplier is crucial for dropshipping success. Making the wrong choice could expose your business to unnecessary risk. When you’re ready to start selling, you’ll need to connect your online store to a dropshipping platform so that you can browse their product offerings and see what’s right for your type of business . The good news is that eCommerce website builders like Wix can do so much more for you than just help you figure out how to create a website . They can connect you with dropshipping suppliers that have been pre-vetted and can be managed from your site editor.  From the Wix App Market , you can connect your online store to some of the biggest and most reliable dropshipping companies in the industry: Modalyst Spocket Syncee Importify Doba 365Dropship Printful Printify If you plan on doing more in-depth research, it’s a good idea to make a plan on how you’ll evaluate potential suppliers. Keep the following tips in mind: Read reviews : Check reviews and feedback from other dropshippers who have used these suppliers. Platforms like Trustpilot and Google Reviews can provide insights into a supplier's reliability and customer service quality. Pay attention to comments about product quality, shipping times and how the supplier handles issues. Communication is key : Reach out to potential suppliers to test their responsiveness and communication skills. Reliable suppliers should respond promptly and professionally. Their willingness to answer your questions and address your concerns is a good indicator of their commitment to customer service. Order samples : Before committing to a supplier, order samples of their products. This will allow you to assess the quality firsthand and understand their shipping times and packaging standards. It’s a small investment that can save you from future problems. Check for experience and expertise : Experienced suppliers who have been in the business for a long time are generally more reliable. They understand the market dynamics and have established efficient processes. If they have expertise in your specific niche, that’s an added bonus. Look for additional services : Some suppliers offer added services like custom labeling and packaging, which can help in building your brand and scaling. Suppliers who are willing to go the extra mile can be valuable partners in your business growth. Understand the return and refund policies : A trustworthy supplier should have a clear and fair policy for returns and refunds. This is crucial for managing defective products and unsatisfied customers. How to find the best dropshipping products to sell Now that we’ve given you an idea of the wide array of products you can dropship, you’ll need to whittle down the list to your final selection. Don’t rush into your decision; it’s essential that you find the right product offering to give your business the best chance of long-term success. Do your research Many people’s personal interests spark their business ideas. It’s reasonable to think that if you like something, maybe other people will, too. However, it’s best not to rely on a hunch or personal passions alone. To ensure your success, you’ll need to ground all of your product decisions in market research and data. To determine if your product idea will be popular: Research your competition : Look at their websites and the products they offer. Ask yourself, what are they doing right and what they could improve? How can your product offering be better than theirs? Conduct interviews : Identify your ideal target audience and connect with them on social media. Scan online forums such as Reddit to give you insight into your target audience’s state of mind. Find out how you can solve their pain points. Ask yourself, what products could you dropship to tackle these issues? See what’s trending : As they say in the industry, you need to “Keep your finger on the pulse.” Dropshipping lets you quickly and easily add items to your store, so it lends itself to trends more readily than traditional retail environments. One of the best things you can do to succeed at dropshipping is find popular trending items. Use social media : Instagram and TikTok can be an invaluable resource to help you get an accurate understanding of what’s popular with your target market. Browsing through posts can even help you spot trends—in fashion, clothing and makeup—just as they’re kicking off. By selling the best dropshipping products, you can become a hit with a specific crowd simply by being aware of what they really want. Review the Amazon “Best Sellers” page : With Amazon being the leading U.S. eCommerce marketplace, it helps to look at their “Best Sellers” page to see what’s popular. The page is updated several times a day and reflects the appetite of millions of buyers. Check Google Trends : This is a great resource to see how many people are searching for and buying a particular product. It’s also a great way to double-check any product ideas you’ve gotten from social media, dropshipping platforms or Amazon. You can sort the trend data by country, which is also a super helpful way to know where you should sell your items and focus your marketing efforts. Focus on a niche Niche products often attract a smaller but more dedicated or enthusiastic customer base. By focusing your offering on a very specific target market, you are likely to have less competition and therefore have the opportunity to stand out—providing you have strong marketing strategies to let your niche audience know you exist. Let’s look at a real-life example. Wix merchant Cruising Aviation  targets a niche audience of aviation enthusiasts, selling hundreds of items, from tote bags to phone covers, with an aviation-related theme. Designed by a student pilot and targeted to an audience of “pilots, plane geeks and everyone addicted to aviation,” they ship worldwide and have created a dedicated page to provide shoppers with up-to-date shipping times. Keep the bottom line in mind In eCommerce, it’s always critical to consider how your price points and profit margins will impact your long-term success. Once you’ve found an item you’re interested in, you’ll need to evaluate your pricing strategy. The dropshipping world lends itself to marketplaces that sell large volumes of low-cost, white-labeled products. Often, you’ll be able to sell larger volumes of these items; however, the profit margin is usually quite slim. In contrast, the opposite is true for pricier products. There isn’t an obvious preferred option between choosing to sell cheaper or pricier items. Your decision will depend on the demographics of your target audience. However, what you choose to sell will significantly impact your marketing and customer service activities. More premium products are likely to involve higher outlays. You’ll need to provide more dedicated customer support, premium branding and packaging, and possibly more time marketing your product if it’s a high-cost purchase that requires deeper consideration, such as home gym equipment. This is why it’s so important to calculate associated costs, not just the supplier costs. You might well find that it’s more worthwhile to sell fewer, more expensive products rather than hundreds of cheaper products in the end. Either way, you should work this out from the start. That way, you can plan and budget realistic financial projections for your online business. Monitor your analytics Once you start selling, it’s important to routinely monitor your store’s performance. Use analytics like those in your Wix Stores report  for instant feedback on how shoppers browse your website. Look at the stats to see which product pages get the most clicks and the least. Use this information to inform your inventory, adding products that speak to your target audience and removing the ones that aren’t generating clicks. Aim to attract repeat customers Did you know that it can cost five times more  to attract new customers to your business than to retain existing ones? One of the easiest ways to get repeat shoppers is to sell products that people buy regularly. This way, it will be intuitive rather than a hard sell. Some great examples of this include everyday supplies like hygiene products, stationery or cosmetics. You can also target shoppers who are looking for convenience by selling product subscriptions , automating the purchase of commodity products like razors, diapers or pet food. Replenishment subscriptions are the perfect way to create a steady income while making life easy for your customers. Get creative with it, do your research and bake in a sales strategy that attracts repeat business. Know your shipping estimates Dropshipping companies have suppliers all over the world, which is an important consideration when it comes to curating the product offerings of your online store. Many dropshippers allow you to filter your product search by region, which can be helpful for businesses that want to reduce shipping times or their carbon footprint.  Whether you ship nationwide or internationally, it’s essential that you choose the best dropshipping products, packaging and logistics partners to ensure that orders arrive on time and intact. Merchants should try to be as open as possible, using FAQ pages or email marketing, to inform or update their customers when it comes to delivery time estimates or expected delays. Put thought into your packaging As an online business, the customer’s first physical interaction with your business is when they receive their package. First impressions are everything. You want customers to instantly feel happy with their purchase. Spicing up your packaging can be an excellent tool for your dropshipping business. When done correctly, it can instantly make customers feel confident in their purchase, even before they’ve unwrapped what’s inside. Use customer feedback Customer satisfaction is important for all businesses, but it can feel especially important for newer businesses and businesses that sell more expensive items. It significantly impacts how you build your reputation. Ideally, every merchant should test out the dropshipping process by ordering a product they intend to sell and experiencing the complete customer journey. Ask yourself, what were your first impressions? Is the product of high quality? Was the delivery time acceptable? If you’re happy with your product and confident that you’ll receive positive reviews, set up automated emails to ask shoppers for feedback or connect to review apps that will collect and show customer feedback in your online store. Positive word of mouth, not just from influencers and reviewers but from everyday consumers, can provide vital traction when building a thriving business. What to choose for dropshipping: niche or trends? When considering the best dropshipping products, think about whether you want to pick a dedicated niche or focus on trendy items. Note that there is no one-size-fits-all answer, as the best approach will vary depending on your individual circumstances and goals. A niche is a specific market segment that you can target with your products. For example, you could choose to focus on selling women's clothing, pet supplies or home décor. The advantage of choosing a niche is that you can become an expert in your field and build a loyal customer base. However, it's important to choose a niche that is large enough to support your business, but not so large that you are competing with too many other businesses. Meanwhile, trends are products that are popular or viral at the moment, often on social media. The advantage of selling trending products is that you can potentially make a lot of money quickly. Keep in mind that trends can change quickly, so you may need to adjust your business strategy accordingly. If you're new to dropshipping, it's generally recommended to start with a niche. This will give you a chance to learn about your target market and develop a strong understanding of their needs. Once you have established a successful business in a niche, you can then consider expanding into trending products. How to price dropshipping products Dropshipping can be a relatively simple and cost-effective eCommerce strategy. But if you want to run a successful store, you’ll need to know how to price your products for dropshipping . Having a solid understanding of how different pricing methods will impact your sales, revenue and profit is critical. Before you set a price on a product, you need to consider all of the costs associated with it, from the wholesale price to shipping costs and taxes. If you price an item too low, you won’t make much of a profit after covering your costs, and you’ll need to sell more to increase your profits. If you price too high, you run the risk of driving customers elsewhere. Finding a balance is key to your success. Follow these steps to maximize your store’s potential: Perform in-depth market and competitive research : Find your competitors and see what their customers are willing to pay. What is the average market price for your item? You might decide to undercut your competitors to drive business, but this strategy will only work if you can make a profit.  Consider your short-term business goal : Decide if your aim is to increase revenue, profit margin or market share. You might be happy to price lower in an effort to gain market share. Choose pricing strategies that align with your goals : If your goal is to be perceived as a premium brand, aim your prices higher. If you want to be seen as an affordable alternative to your competitors, price lower—but back it up with a solid marketing strategy to sell more.  Determine a markup rate : This is a product’s retail price minus the wholesale price. It should strike a balance between making a profit and generating steady sales. Experiment with different strategies and markup rates : Review your analytics to determine what’s working and what’s not. See if you can find a pattern in what price point is appealing to your customers. Set pricing rules to automate pricing for dropship products : When you integrate your online store with a dropshipping platform, like Modalyst, pricing rules with predetermined markups are automatically set. However, you can easily modify them to suit your business needs. How to launch a successful dropshipping business While these tips have been created to guide you on the path to starting dropshipping, ultimately, the success of any dropshipping business idea  comes down to the drive and determination of you, the merchant. The only way you will ever truly know if it will become successful is by getting started. These are the steps you need to take to get off of the ground: Build your online store : Use an all-in-one platform like Wix eCommerce to create your online store. You can choose from hundreds of designer-made online store templates  that you can customize manually or with the help of AI. Integrate your online store with dropshipping suppliers via the Wix App Market and start uploading your products. Market your business : Use your eCommerce platform’s integrated marketing tools or third-party apps to connect with customers. Create email marketing  campaigns to let them know about new products, discounts and sales, and consider investing in digital advertising to boost your site’s traffic. Wix merchants can create a variety of ad campaigns for search and social—Google, Instagram and Facebook—directly from their Wix dashboard. Additionally, leveraging YouTube for product showcases and incorporating effective keyword research strategies ensures that your dropshipping products reach their target audience, fostering a successful and profitable venture. Is dropshipping products worth it? You might ask yourself, " Is dropshipping worth it? " Whether dropshipping products is worth it depends on a number of factors, including your individual goals, resources and risk tolerance. Below, we’ll outline some of the pros and cons of dropshipping. Pros of selling dropshipping products Low startup costs : Dropshipping businesses require very little upfront investment. You don't need to carry any inventory, and you only pay your supplier when a customer places an order. Easy to start : Dropshipping is a relatively easy business to start. You don't need any special skills or experience. Flexible : Dropshipping is a very flexible business model. You can work from anywhere in the world, and you can set your own hours. Cons of selling dropshipping products Low profit margins : Dropshipping businesses can have overall low profit margins compared to other forms of eCommerce. This is because you have to pay your supplier for the product, and you also likely have to cover shipping and other costs. Competitive : Dropshipping is a popular business model, so there's a lot of competition. This can make it difficult to stand out from the crowd. Limited control : You have limited control over the quality of the products you sell and the shipping process. This can lead to customer dissatisfaction. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping Private label dropshipping

Get started by:  Creating an online store →  |  Getting a domain → Subscription businesses have come a long way. These days, weekly subscription boxes are more likely to arrive on your front porch than a newspaper—and during the pandemic, subscriptions became one of the Internet’s most profitable eCommerce business ideas . Sales from subscription eCommerce according to the Business Research are expected to grow another 65% by 2025. The success of the subscription model is due, in part, to a win-win formula: subscribers enjoy fun finds, convenience, and savings. Meanwhile, they spend up to 2.5 times more than regular customers, according to McKinsey —a boon for businesses. Read on to learn more about the different types of subscription boxes you can offer, how to decide whether a subscription service is the right business idea  for you and how to get started. Read Also: How to start a business Subscription box business basics By now, you’re probably very familiar with subscription services—maybe you even use one (or several) yourself. But it’s worth a closer look at how they work to determine whether they’re a good fit for your business. What are subscription boxes? Subscription boxes are a type of recurring order that automatically gets shipped out to customers on a set schedule. Subscriptions are available in a wide range of product categories and prices. As a type of business , subscription boxes are especially popular among younger shoppers: around 34% of millennials and 22% of Gen Z shoppers are currently trying and are likely to continue using subscription services, according to GfK’s FutureBuy report. While some brands are built solely on a subscription model, plenty of retailers have leveraged subscription services to encourage repeat business. How to start a subscription box business in 6 steps If you’ve determined a subscription box business is right for you, then it’s time to start planning. A successful launch depends on careful planning, goal-setting and advance coordination. Find your subscription box niche Align subscription price, product and frequency Develop a prototype subscription box Supercharge your customer service Launch and promote with strategic marketing Monitor and adjust your business strategies 01. Find your subscription box niche Start by defining a specific niche for your subscription box service. Are you going to target your top spenders, buyers of a specific product category or a particular demographic? If you’re not sure, start by looking at your most popular or frequently bought products. Who’s buying them? How often do they repurchase your products? What can you simulate via a subscription program? Alternatively, you can take a look at the competitors in your industry. Conduct a competitive analysis of others who are selling subscriptions, and identify any market potential that they’ve left open. You’ll want to get as detailed about your ideal subscriber as possible, understanding their needs, motivations, spending habits, values, and more. After all, an 85-year-old resident in Wyoming will likely want a different snack box than a 23-year-old hipster in New York. Use your persona’s desires and needs to determine your subscription frequency, box contents, and branding. Other ways to hone in on your ideal customer: Survey your customers Look at customer reviews for other subscription services—what do people love or dislike about them? Identify trending products via social media or tools like Google Trends Perform keyword research around top products or subscription services in your industry 02. Align subscription price, products and frequency Create the parameters for your subscription service itself. Of course, you can adjust your goals and offerings over time, but it’s essential to have concrete metrics in place so you can measure your progress. To start, decide: What is the overall business goal? Are you trying to capture a new market, or better retain existing customers? Are you looking to generate the highest possible revenue upfront, or perhaps drive more sales in the off-peak season? By prioritizing your goals, you’ll likely have an easier time deciding on the right pricing, product selection, marketing plan, and more. For example, if your goal is to elevate your brand, you might opt for a curated quarterly assortment of premium products, targeted to your high-value customers. For each shipment you could choose deluxe packaging and include a hand-written note on fine stationery. By contrast, if your aim is to acquire new customers and raise overall brand awareness, you could offer a small assortment of fun low-cost finds, with splashy but inexpensive packaging, marketed primarily on social media. How often will you ship subscription boxes? Do you want to offer your subscription box on a weekly, monthly, or yearly basis? This can depend on: Products : How often do your customers need your products? How long will your products last? For replenishment subscriptions, calculate intervals between orders from existing customers, if available, to determine what intervals to offer. Budget : How often can you afford to ship your products, considering the resources involved in logistics, the shipping costs, and the price of your product packaging? Buzz : To maintain customer enthusiasm, you’ll need to strike the balance between regularity and exclusivity. How often should you ship to remain top-of-mind, while still maintaining anticipation? What’s included with a subscription? If you’re launching a curated subscription service, design shipments to give customers a sense of quality, value, and essence of your brand. A mix of top sellers and lesser-known products in a variety of sizes, colors, or flavors can give your box an “eye candy” appeal. If you’re offering a replenishment box, focus on providing the right amount of items to tie your customers over until your next shipment. How long will a shaving kit last? How many ounces of tea do customers need per week? For membership subscriptions, consider what perks you can offer that are both practical and luxurious. In addition to free shipping or discounted prices, you could offer VIP consultations, invitation-only classes, or birthday treats. How much does a subscription cost? Develop a product pricing strategy that aligns with your goals, customer expectations, and your chosen subscription model. Curated assortments tend to command a premium, while replenishment subscriptions are often value-driven. Prices may also depend on subscription length. You might offer a slight discount for subscribers who commit to an annual subscription versus a month-to-month plan. Remember to think through how perks align with existing discounts and loyalty rewards you may offer. For example, if members get 20% off merchandise with every purchase, will you apply that discount to already-slashed prices on Black Friday? It goes without saying that whatever price you land on, you must ensure that you’re turning a profit. Make sure that you’ve factored in the cost of marketing, packaging, storage, fulfillment, and other fees associated with your program. 03. Develop a prototype subscription box Once your parameters are set, create a prototype to use for marketing purposes and to serve as an introduction to your subscription service. Prototyping goes beyond finding the ideal product assortment; you need to build and test every aspect of the customer experience. This includes: Suppliers : If you’re outsourcing products for your subscriptions, thoroughly research suppliers and negotiate a price that works for your budget. If you haven’t used a supplier’s products yet, order samples to ensure quality and understand what you’re sending your customers. When you can personally vouch for the products you sell, you can provide better customer service and marketing. Packaging : When customers open your subscription boxes, you want them to feel delighted. Emotion is a powerful driver for purchase, and a unique unboxing experience also begs to be shared. Consider what type of Ccommerce packaging fits your budget and your audience, whether that involves minimalist eco-friendly materials or bright colors and confetti. The eCommerce site experience : Whether you’re building a new website or adding to your existing one, check that your eCommerce website templates  are capable of hosting a subscription service. This goes well beyond attractive site templates—rather, your platform should support product subscription options, recurring payments/auto-renewal, and easy subscription management. Wix eCommerce , for instance, includes subscription box features to simplify everything from fulfillment to self-service subscription tools for your customers.   Behind-the-scenes logistics: Put your fulfillment center to the test, and establish processes to ensure prompt, reliable subscription fulfillment. Flesh out your plan for dealing with voluntary or involuntary cancellations and customer queries. Consider running a test with friends and family to ensure that these systems interoperate as smoothly as possible prior to offering your subscription publicly. 04. Supercharge your customer service When you launch a subscription business, your customer service teams need to deliver on a whole new level. Get ahead of customer questions by building out self-service content, subscription-related information, and various customer service options, backed by well-trained professionals. Clarify your rules for shipping and returns, and include prominent links throughout the subscription onboarding experience. What are your shipping fees? Do you ship internationally? How long after purchasing can a customer return a box? Do you refund subscriptions, and under what circumstances? In addition, prepare for inevitable cancellations with an “offboarding” process (e.g., asking why a subscriber is leaving and/or suggesting options to keep them around). A thoughtful approach can even recoup 15% to 30% of would-be cancellations, according to ProfitWell . 05. Launch and promote with strategic marketing When your subscription box is ready to see, promote it prominently across your site, emails, search ads, and social media. While you should tailor the specific marketing mix to your subscription service’s target persona, consider these tactics to help your program take off: Cross-promote and coordinate messaging across your own marketing channels: Include your brands’ social handles on your product packaging and encourage customers to tag your business in their posts. This will help new customers find you and encourage engagement online. Encourage reviews on your online store and product pages: This creates a bank of word-of-mouth marketing and testimonials you can re-use in promotional campaigns, plus provide actionable feedback. Consider reaching out to bloggers and influencers to promote your subscriptions: Around 72% of Gen Z and millennial shoppers follow influencers, according to Deloitte , and 56% say they’ve purchased a product featured in a post by someone they follow. By partnering with content creators, you can build your brand credibility and expand your commercial reach. View a list of 14 eCommerce marketing  strategies for more inspiration. 06. Monitor and adjust your business strategies Now that your subscription business is up and running, revisit the goals and metrics you established prior to launch. Track performance carefully. Analyze sales performance, customer feedback, product reviews and social posts to optimize your offering. Don’t be afraid to adjust your subscription service—just be transparent with existing customers about what changes are coming, with ample lead time to allow them to cancel or change their subscriptions as needed. If you’re making changes in direct response to subscriber feedback, let them know this; you may earn plaudits and trust for responding to customers' needs. 3 types of subscription box business models Here are three popular ways to structure your subscription service, with examples of how Wix merchants are leveraging them. 01. Curation Under this model, shipments contain a selection of one or more items based on a theme, style, or customer preference. The purpose is usually to introduce subscribers to expert-picked goods and/or new products and brands. Apparel brands like Stitch Fix pioneered the curation concept. But curated boxes are now prevalent in various categories, ranging from wine to wellness to beauty. House of Suppliez  is one such beauty supplier that offers several types of monthly subscriptions that makes it easy for customers to discover the latest nail business  trends. 02. Replenishment The replenishment model offers a way for customers to conveniently restock on their most-used items, such as toiletries, food, or household supplies. For example, online food marketplace Napa Wild  offers weekly shipments of fresh produce boxes, with the option to choose a “100% organic” or “organic/conventional mix” of goods. Since Napa Wild boxes contain perishable food, subscription boxes are limited to areas located by the company’s headquarters in Napa County, California. 03. Membership (a.k.a. access) A membership model focuses on giving subscribers access to exclusive pricing and other perks with their subscriptions. Amazon Prime and Walmart Plus are two of the most well-known examples of this, but retailers of all sizes offer paid memberships to boost brand loyalty, beef up AOV, and subsidize the cost of free shipping. For instance, home and wellness retailer MightyNest  combines its subscription box services with membership perks. MightNest members can enjoy free shipping on all items across its online store, plus up to 35% off everything every day. Pros and cons of subscription business models A subscription service may sound like a no-brainer. However, there are various benefits and challenges to be aware of. The upside: more cash. The challenge: higher costs. With a subscription offering, you can charge a membership fee right away or incentivize upfront prepayment, resulting in a healthy boost to your bottom line with every signup. Even better, subscription services offer predictable, recurring income. However, running a subscription business also requires thorough planning and investment. It can add an extra layer of complexity to your operations between managing virtual subscriptions (including new signups, late payments, renewals, and cancellations) and managing the eCommerce logistics behind it. Moreover, you’ll need to plan out your marketing strategies and packaging plan. The upside: built-in loyalty. The challenge: customer churn. Subscription boxes inherently generate repeat customers and recurring revenue. And by including products that customers may not have tried on their own, subscription boxes can help to build up interest in new and/or higher value items—thereby increasing a customer’s lifetime value. With that said, the key to generating momentum is keeping subscribers enrolled—and therein lies the challenge. More than a third of consumers cancel their subscriptions in less than three months, and over half cancel within six months, according to McKinsey . Higher churn rates make it harder for you to recoup acquisition costs, so you’ll have to effectively differentiate your box and price competitively. Note: involuntary churn caused by glitches like expired credit cards is another potential headache, accounting for over half of all subscription cancellations, according to billing vendor Chargebee . The upside: less excess inventory. The challenge: personalization rules. Overstock items that haven’t caught on can be more appealing if packaged with other curated items, or if thrown in as an extra thank-you treat for subscribers. In this way, a subscription service can provide an avenue to keep inventory moving. However, the potential challenge comes with balancing these practical considerations with customers’ expectations for personalized assortments. More than seven in 10 consumers expect personalization whenever they shop online, McKinsey found. That expectation may be heightened when it comes to subscription products, which aim to align shipments with customers’ personal tastes. Undercutting that promise with random inventory can breach trust, leading to cancellations and a tarnished reputation. Ready to create a steady cash flow and spark a loyal customer base? Start your own business and sell subscriptions  with Wix today. How to start a subscription box business FAQ Is a subscription business profitable? A subscription business can be highly profitable due to its recurring revenue model and the potential for strong customer retention. By providing consistent value, businesses can encourage long-term subscriptions, which ensures steady income. Profitability, however, depends on factors like pricing strategies, customer acquisition costs and keeping churn rates low. How much does it cost to start a subscription box business? Starting a subscription box business typically involves costs like product sourcing, packaging and shipping. You’ll also need to budget for marketing and potentially a website or platform to manage subscriptions. Depending on the scale and niche, startup costs can range anywhere from a few hundred to several thousand dollars. How profitable are monthly subscription boxes? Monthly subscription boxes can be profitable, but success depends on securing loyal subscribers and controlling costs. High customer acquisition costs or frequent cancellations can cut into profits. Strong branding and providing quality products that align with the customer’s expectations are key to boosting profitability. What is an example of a subscription model? Streaming platforms, like Netflix or Spotify, are classic examples of subscription models. Customers pay a recurring fee, often monthly, in exchange for access to content or services. This model works well because it provides ongoing value to users while ensuring predictable income for the company. How does a subscription business make money? A subscription business earns revenue through recurring payments from customers who sign up for its services or products. By delivering consistent value, such as exclusive products, convenience or entertainment, the business retains subscribers. This steady income stream allows for longer-term financial planning and growth opportunities.

Ready to share your ideas with the world? Start your blog → There are 600 million active blogs on the Internet , (the blogosphere ) accounting for one-third of all the websites published. Starting off as online personal diaries, blogs have evolved dramatically over the last two decades to become influential sources of information on virtually any topic. You can create a blog to inspire, to educate, or to connect with others. But blogging is not just for your readers. It’s also for yourself. There’s a lot of gratification that comes with expressing yourself in new, digital forms by learning how to make a website . Finally, when you start growing your readership, blogging can become a sustainable stream of revenue. There are plenty of creative ways to monetize your blog as it grows, from affiliate links to banner advertising, to self-publishing and sponsored posts. Whichever your motivation, there’s one golden rule to follow: choose a topic you are deeply passionate about. After all, passion is infectious. The more engaged you are with your subject, the easier it will convey your ideas, opinions, and emotions—and engage your readers with you. To help you get started, we’ve narrowed down the list of the top 20 most popular types of blogs, plus real Wix user examples and website types . Whether it’s food or fashion, we hope you’ll find a topic you’re excited about and feel a calling to contribute to. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Best types of blogs to create: Food blogs Travel blogs Health and fitness blogs Lifestyle blogs Fashion and beauty blogs Photography blogs Personal blogs DIY craft blogs Parenting blogs Music blogs Business blogs Art and design blogs Book and writing blogs Personal finance blogs Interior design blogs Sports blogs News blogs Movie blogs Religion blogs Political blogs 01. Food blogs Food blogs come in several flavors. On the one hand, there are the food critics, who go from one restaurant table to the next, tasting different dishes and narrating their experiences. On the other hand, there’s the cooking and baking enthusiasts. They document their recipes—from the ingredients they use to the steps they follow—and share them with their communities through articles, photos and videos. These types of blogs come with much competition. Therefore, many foodies have chosen a specific blog niche to stand out—such as Pasta Grammar , which specializes in Italian recipes. Know that the work also comes with great perks. Critics often get to dine for free at restaurants. If you’re more on the cooking side, you may meet opportunities to publish cookbooks and collaborate with food networks. Despite the competition food blogging is a great way to build a food loving online community of like minded people. Topics you can write about: Recipes Reviews (restaurants, culinary products, fooding trends) Healthy eating guides Ready to cook up success? Try one of these free food blog templates . 02. Travel blogs Before planning a trip, we tend to do a lot of research on both Google and social media. Therefore, the demand for reading other people's travel reviews is high. If you’re a globetrotter and a freelancer, consider this type of outlet. You can start with an insider’s guide on places to explore near you, offering reasons to visit your very own hometown, region or country. We recommend honing in on a travel niche, whether it’s a type of hotel (luxury hotels, hostels, etc.), a kind of trip (backpacking, camping, etc.) or a geographical area. For instance, the blogger behind Chasing Buffaloes and Beyond focuses on national parks. This makes her an expert and a trustworthy source to readers. Dave Grohl said, "No one is you, and that is your power." It’s true that almost all corners of the world have been written about, but they have not been written about by you . People will experience your destinations through your eyes. Help them get to know you and the reasons you like traveling with an intriguing About Me page. On top of the recognition, some successful bloggers get free hotel stays or even sponsored travel experiences and can also generate income through ads on their site. When it comes to travel, you might even consider making a multilingual blog based on your location, and the relevant languages. Learn how to make a multilingual blog to expand your reach. Topics you can write about: Destination recommendations Activity itineraries Local guides on hotels and restaurants Whenever you’re ready to take off, explore these travel blog templates and read our guide on how to start a travel blog (+ get paid doing it) . 03. Health and fitness blogs The most common New Year's resolution is to exercise more and lose weight. Yet, less than 5% of adults participate in 30 minutes of physical activity each day. What about giving your readers an extra push of motivation? Blogging is a great way to share your insight on at-home workouts and eating best practices while going direct to your consumer. Learn more: How to start a health blog Start by making a list of your own routines and habits, and turn them into guides filled with exact steps. For obvious reasons, people expect to find videos on these types of blogs, so buying a decent camera sometarhing to consider when you begin. Learn more: How to start a fitness blog Writing a wellness and sports blog can be the beginning of a very fruitful journey. You can follow the steps of certified personal trainers and dietitians such as Nora Minno and use a scheduling software to increase clientele. Other bloggers also sell workout guides, diet recipe ebooks, supplements and workout apparel. Topics you can write about: Workout routines Weight loss guides Special diets and recipes (Keto, Paleo, low-calorie meals) Jump right in with these dynamic sports and wellness blog templates . 04. Lifestyle blogs Lifestyle blogs are the new magazines. As we once flipped through pages, nowadays, we scroll for inspiration. Lifestyle bloggers create multimedia centered content around their daily lives. Therefore, these types of blogs often integrate vlogs (video blogs) to engage their audience and to show their expertise. These bloggers later tend to partner with brands as micro-influencers. For example, Laura Baross focuses on sustainable living and design. Her interests and opinions vary from topics such as second-hand fashion to compostable toothbrushes. Maybe you don’t identify as an environmentalist, but you surely have something that makes your own lifestyle inspiring. Topics you can write about: Daily life and interests across fashion, home decor and food Hobbies Personal lessons and advice, great for listicle content too Here is a sleek and stylish lifestyle blog template to express who you are. 05. Fashion and beauty blogs Like words, fashion is a way we express ourselves. No surprise, there are almost as many fashion blogs as there are fashionistas in this world. Some are about luxury, others about streetwear, and some others even specialize in recycled textiles. They all offer outfit inspiration, trend updates and insider reviews. For example, Olivia + Laura offer straightforward advice for keeping up with trends. Fashion blogs represent a lot of work, but they can pay off with invites to exclusive events and fashion shows. The perks don’t end there. Free clothing and beauty products are often gifted in exchange for promotion. If these benefits sparked your interests, you could start by putting together an eye-catching outfit, photographing it, and writing how you’ve decided to pair those items and colors together. Consider adding a link to the worn items. Readers might want to replicate and shop your look. Topics you can write about: Fashion trends Outfit of the day inspirations Product reviews Put your unique style in the spotlight with one of our fashion and beauty blog templates . 06. Photography blogs A good picture is worth (writing) a thousand blog posts. Okay, maybe not 1,000, but have no doubt, people want to hear the story behind your stunning photos. With your photography blog , you’re not only displaying your latest work, but you’re also attracting new customers to your services, workshops or art store. On top of potential customers coming to your blog, other photography creators and peers might also want to learn from your expertise, such as the camera and settings you used. For instance, the Wix Photography Blog is centered around empowering creators as it shares inspirational examples and photo guides. Topics you can write about: Photoshoot ideas by genres (nature, portrait, fashion, etc.) Photography equipment and software reviews Photo editing techniques and tutorials Create a beautiful photo blog with this photography blog template . 07. Personal blogs A personal blog allows you to bring out the storyteller within you by basing your content on real-life experiences and perspectives. When you create content, it might resemble a diary entry and will be written in the first person. You can choose to write about diverse topics or hone in on your interests. As you design your blog, make it personal and make sure it really represents you and your goals for the blog. To help make your blog unique, choose a domain name that includes your name in it to position yourself as a thought leader in your space. For example, some bloggers have placed it in their blog name and built a brand around themselves, and often use personal stories when writing about travel, food and fashion to make themselves more personable and relatable to their readers. These types of blogs have endless opportunities for originality and creativity. All it needs is your personal touch. Topics you can write about: Personal stories Daily life and interests Personal development When you’re ready to share your personality with the world, try one of these many personal blog templates. 08. DIY craft blogs Unsure if there’s a market for DIY crafters on the web? The success of Pinterest and Esty should reassure you otherwise (see how to use Pinterest for blogging ). Do-It-Yourself creators use materials such as wood, metal, fabric and sewing to make unique items. Since DIY projects require plenty of steps, craft blogging is a useful outlet to communicate with readers. In the communication process, make sure you are very organized and linear. To do that, incorporate videos and many step-by-step photos to help visual learners follow. Happy Bankky Crafty Mom did this successfully by seamlessly embedding her YouTube channel videos into her blog posts. Now we’ve seen some inspo, and it’s time to find your first project. Is there something you made recently and thought, “I must share it”? Re-create it and document each step. Topics you can write about: Home decor Paper crafts Sewing projects Get inventive as you customize your art and crafts blog template . 09. Parenting blogs Want to start blogging today? Get started with Wix . Parenting has been practiced for thousands of years, yet it’s still the most stressful job in the world. That’s why new moms and dads regularly turn to blogs when in search of tips and advice. Followed by over 117,000 followers on Instagram, Laura Gimbert is both a very successful mom and blogger. On her blog Mom Boss Life , she tackles without any filter all the aspects of becoming a mother, from the postpartum body changes and recovery to some most-needed time management tips. Laura hit the right nail by alternating very detailed articles answering questions her readers are facing (also known as “pillar posts” in the blogging jargon), with fresh and entertaining “we’ve all been here” shorter posts. If you’re interested in starting a parenting blog, this editorial strategy is definitely an excellent way to go. Learn more: How to start a Mom blog Unsurprisingly, parenting blogs are filled with articles about toys and toddler accessories recommendations. After all, parents love to make purchases for their little loved ones, and don’t necessarily have the time to benchmark all the existing options. This is where your knowledge comes in handy. Review the goods thoroughly, providing as much information as you can, and don’t forget to add some affiliate links to Amazon or other online shops for ways to monetize your blog. Topics you can write about: Parenting tips and advice Reviews and recommendations of baby food, clothes or toys Child behavior management Make life easier for other parents with our family blog template . 10. Music blogs Music connects people offline and online. In the digital space, artists, fans and critics gather on music blogs to discuss all aspects of the art form. Musicians and producers like Make Pop Music discuss music creation and lyric writing. People come to his blog to read about tricks of the trade from an authentic source. With the help of Wix Music 's audio streaming, musicians can share their work on their blog. If you fall into the music fan or critic bucket, choosing a specific genre such as hip hop, rock or country music can help you stand out and become the go-to place for readers. Although a lot of research is involved with these types of blogs when staying up to date with song releases, artist news and more, it might just earn you free VIP passes to report on upcoming exclusive music events. Topics you can write about: Music charts Music creation technology Artists, songs, and albums news and reviews Share your voice with this expressive music blog template . 11. Business blogs Some of the most successful entrepreneurs and CEOs of the world attribute their success to continually reading. Where do they stay updated? Many professionals turn to business blogs to sharpen their industry knowledge, uncover the latest news, and learn of the challenges happening in a selected field. For example, Leading Conflict addresses how to deal with conflict in the workplace. Other business bloggers focus more specifically on one function, such as B2B marketing blogs. Positioning themselves as experts in the field, they can sell gated e-books to people wanting more detailed guidance. Whichever your audience is and what you write about, decide which voice you will use. Will it be casual and fun or more authoritative and academic? Once you craft your unique approach, people will want to bookmark you and come back to read more. Topics you can write about: Business trends Interview industry leaders Market analysis Digital marketing, content marketing Customer relationship management Share your knowledge with one of our business blog templates . 12. Art and design blogs Think of an art or design blog as an extension of your creativity. Regardless of the art medium you use, you can build a “digital museum” displaying your work. But art blogs are not just for exhibiting and discussing art. Consider offering your own courses and tutorials to other creatives looking to learn new skills, as Brit dot Design does. To help enroll more interested learners, make sure you share your qualifications and unique experiences in your About Me section. Topics you can write about: Story behind artwork Art and design tutorials Artist interviews These art and design blog templates are here to help bring your creativity to life. 13. Book and writing blogs Avid readers and writers don’t just spend their time buried in novels. They can also be found on literature blogs discussing book summaries and reviews, grammar and style questions, and sharing writing tips. But they don’t all end up at the same place. These writing and book blogs often split into fiction or nonfiction. Some wordsmiths even sell published work or offer copywriting services on their site. If you’re not yet a professional writer, you can start a blog by offering writing tips that have helped you, like author K.P. Holochwost has done. See our full guide here on how to start a writing blog. Topics you can write about: Writing tips Book reviews and recommendations Author interviews Write away with this book blog template . 14. Personal finance blogs With great power comes great responsibility. As a personal finance blogger, you should inform and educate your readers with the most accurate money-saving tips. ScreenWealth offers tips for investing and helping people grow their financial literacy. Finance blog experts said it's critical to first gain credibility and build relationships before focusing on monetization methods. There is no overnight success, and building trust can take time. The best way to begin is with relatable and actionable guidance. Did you learn any critical financial lessons you can transform into an informative first post? Learn more: How to start a finance blog Topics you can write about: Loans and debt Retirement Investing Help people save with this personal finance blog template . 15. Interior design blogs Did interior designers coin the phrase "Home sweet home"? We wouldn't be surprised. Talented home decor bloggers give guidance on beautifying houses or businesses with furniture, accessories, color schemes and wall art via their interior design blogs . When they are not decorating a physical space, designers such as Lux Living Weekly also teach online design workshops. Offering interior design services and selling decor products are common in this community. Consider making yourself an expert rather than a jack-of-all-trades. Many interior design bloggers found success by specializing in designing specific areas such as nurseries, bachelor pads or studios. Can you think of a niche you'd want to be known for? This is something you can work towards with time. You can always start with the experience you already have. If you've designed a space that you can showcase post before-and-after photos and explain the style and color choices you made. Topics you can write about: Design guides Decorating tips for kitchens, bedrooms, bathrooms and living rooms Inspiration for specific holidays or seasons Display your artistic expertise with this style and design blog template . 16. Sports blogs There are 8,000 different kinds of sports which give you a lot of options to choose from when starting these types of blogs. You can either narrow-in on one type of sport or cover several (just not all 8,000). In the case of Kollege Sports , the writer focuses primarily on college football and basketball. Once you've decided your sports category, pick a team or athlete for your first post. You can also write about the history of the physical activity or game (see how to start a gaming blog ) and why you believe it's risen to popularity. If you are more of a talker and less of a writer, consider starting a podcast and integrating it into your sports coverage. To grow your readers or listeners, make sure your content is valuable and engaging by offering your original perspective on topics. Also, try to link to other reputable sports websites to build trust with your readers. Showing you've done your research will make you more credible and hopefully bring people back to your sports blog . Topics you can write about: Game recaps and stats Athlete specific news Upcoming drafts Get in the game with this sports blog and podcast template . 17. News blogs Today, the news doesn’t just get reported on TV, radio and large publications, but also on independent blogs. News posts keep readers informed and up-to-date on critical issues on a local, national or even global level and is a new form of journalism. Some news blogs have chosen to focus on national news and do so in the form of a social commentary. It’s recommended to begin with local news to get a more tailored audience and niche when starting. It is best practice to optimize these types of blogs by choosing SEO-friendly topics. You can do this through trend tracking tools such as Google Trends to understand what pressing issues people are searching for. Once you finish this step and have content under your belt, you can submit posts to news press releases to help your blog gain more traction. Topics you can write about: Entertainment Technology Business and entrepreneurship Address the current affairs that matter to you with this news blog template . 18. Movie blogs Do you go to the movies for the popcorn or to analyze the directors' use of cinematography, plot development and musical scores? If you fall into the latter, maybe you're ready to get cast for the role of "movie blogger." When you begin a film blog, consider choosing a movie genre such as rom-coms, horror movies or classical movies, as Jay's Classic Movie Blog has done. In Jay's blog, you'll notice he followed the best practice of using many images. After all, film lovers are visual people, so keep them engaged with videos and rich photos on these types of blogs. Topics you can write about: Upcoming movies and trailers Fan favorites reviews Interviews Ready to get the show on the road? Try this movie blog template . 19. Religion blogs 84% of the globe identifies with a religious group . This number explains the mass reach that faith bloggers have when they share their religious beliefs online. The Buddha's Words , for instance, is dedicated to providing a Buddhist education to those interested in learning more. Some religious bloggers choose a more specific niche, such as narrowing their spiritual content to focus on marriage, gender, parenting or even business. As religion can be a personal matter, testimonials are incorporated into podcasts and interviews to help bring people’s experiences to life. Is there a particular event in your life that made you more of a believer? Consider turning that story into your first blog post. And after you’ve published the article, keep Pinterest in mind as a promotion outlet, as it's been reported to be a strong source of conversion for religion blogs. Topics you can write about: Prayers and daily verses Inspirational personal stories Traditions and practices Tell your divine story with this religious blog template . 20. Political blogs There are places where talking about politics is more appropriate than others. A definite safe place to do so is on a political blog. Whether you're a conservative or liberal, writing a political blog can give you the freedom to be as controversial or biased as you wish. The Gen Z Post , for example, gives young journalists the space to voice their opinions on current events. Is there a cause you are incredibly passionate about? Maybe your calling is sustainability, U.S. Congress or immigration. Just ask yourself which topics you naturally tend to bring up. Once you decide on a topic and start a blog , assign different categories for your content to make it easy for your readers to navigate your site and find the most relevant sections they are looking for. Topics you can write about: Report political and election news Criticize or advocate for political people or policies Fight for social justice Freely express your political opinions with one of these blog templates . What type of blog is best for you? Blogging is crucial to build your brand's voice and community, and allows you to expand your reach to a relevant audience who might otherwise not know you exist. Judit Ruiz Ricart, Team Lead of Blog Growth at Wix When it comes to choosing what type of blog you want to write, there are many factors to consider. First of all, think about your target audience. Who are you writing for? What are their interests? What problems are they trying to solve? Once you understand that, you can tailor your content to meet their needs. It's also important to consider your own goals for your blog. Do you want to make money from your blog? Do you want to build a community? Do you want to use your blog to promote your business? Once you know your goals, you can choose a niche that will help you achieve them. Within each blogging niche, there are many different sub-niches to choose from. For example, within the health and fitness niche, you could blog about weight loss, muscle building, nutrition or fitness training. Think about the sub-niche you could write about every day...and choose that as the focus of your blog. At the end of the day, the best type of blog is the one that you're most excited about creating and sharing with the world. If you're passionate about your blog, it will show in your writing and your audience will be able to tell. Types of blogs FAQ What are the 5 types of blog? There are five main types of blogs: Personal blogs: These blogs are written by individuals who share their personal thoughts, experiences and opinions. Business blogs: These blogs are written by businesses to promote their products or services, provide customer support or establish thought leadership in their industry. Niche blogs: These blogs focus on a specific topic or interest, such as travel, food, fashion or gaming. Affiliate blogs: These blogs generate income by promoting products or services from other businesses. Multi-author blogs: These blogs have multiple contributors who write about a variety of topics. What are the 3 main blogging styles? There are three main blogging styles: Informative blogging: These blogs provide readers with valuable information on a specific topic. Persuasive blogging: These blogs aim to convince readers to take a particular action, such as buying a product or subscribing to a newsletter. Entertaining blogging: These blogs are designed to make readers laugh, cry or think differently about the world. What type of blogs are trending? Some trending popular blogs include: Travel blogs: These blogs document the author's travels around the world and provide tips and advice for other travelers. Food blogs: These blogs share recipes, restaurant reviews and cooking tips. Fashion blogs: These blogs showcase the latest fashion trends and provide tips on how to put together stylish outfits. Gaming blogs: These blogs provide news, reviews and tips on the latest video games. DIY blogs: These blogs provide instructions on how to make your own home décor, crafts and other items. Which blog types make the most money? Blog types that often generate substantial income include finance, business, health and wellness and technology. Niche blogs with specialized content tend to attract dedicated audiences, allowing for monetization through affiliate marketing, sponsored content and product sales. However, blog monetization success depends on the quality of your content, audience engagement and strategic implementation of revenue streams. Which blog types are the most popular? Lifestyle blogs Food blogs Personal finance blogs Travel blogs Parenting blogs Tech blogs Health and fitness blogs Do personal blogs make money? Yes, personal blogs can make money through various monetization strategies. Common methods include affiliate marketing, where you earn a commission for promoting products, sponsored content created in partnership with brands and ad revenue from platforms like Google AdSense. Building a loyal audience and focusing on a specific niche are key to attracting advertisers and partnerships. The more targeted and engaged your readership, the higher the potential for generating consistent income from your blog. What type of blogs are the most successful? Blogs that focus on profitable niches like personal finance, health, lifestyle and technology are more likely to generate income. These topics have broad appeal and attract audiences interested in solving specific problems or improving their lives. The most successful blogs are those that focus on specific niche topics, offering valuable content that’s both informative and actionable.