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Turn your ideas into a website you love with Wix → Learning how to create a review website lets you turn your expertise into a trusted resource people rely on before making decisions. In this guide, you’ll learn how to create a review website  step by step, from choosing a niche to publishing credible reviews and monetizing your content. Whether you plan to review local businesses, products or services, you’ll learn  how to start a website  designed to earn trust and keep visitors coming back. Get started with Wix's  AI website builder . Building a website for your business, passion project or side hustle should feel simple and exciting. Wix generates a personalized starting point with AI. You can customize every detail with intuitive drag-and-drop tools, while Wix handles the tricky parts to make building your site simple. That way, you can focus on what matters most: bringing your ideas to life. Ready to get started? Create your website today. TL;DR: how to create a review website Building a review site is all about finding your niche, picking a great platform and creating content that helps your readers make the right choice. Your success depends on building trust through honest, unbiased info and clear criteria. Once the visitors start rolling in, you can start making money through affiliate links, ads or sponsored posts. Getting the site up and running is the easy part. Modern builders let you  drag and drop  your way to a professional look, set up rating systems and organize your posts with ease. The real fun begins when you start sharing your expertise and creating high-quality reviews that your audience loves. Feature Description Star rating system Visual representation of the score (e.g., 5-star scale). Comparison tables Side-by-side feature lists for easy decision-making. User comments Space for community feedback and social proof. Search and filters Tools to help users find specific products quickly. Affiliate links Integrated links for monetization. Learn more: How to create a professional website How much does a website cost How long to build a website How to create a review website in 10 steps Here is the step-by-step guide to get your review website up and running: Define your review niche and business model Select a domain name and web host Pick a website builder and review-friendly template Design your review website for trust and usability Set up rating systems and comparison features Create structured, high-quality review content Add user reviews and social proof Monetize your review website Start a review blog (optional) Optimize for SEO and promote your review website 01. Define your review niche and business model Trying to review everything is the fastest way to fail. The most successful review sites focus on specific corners of the market where they can become the go-to expert. This could be anything from eco-friendly camping gear and SaaS tools for small businesses to local coffee shops in a specific city. Once you have a niche, decide how you plan to operate. Will you write all the reviews yourself based on hands-on testing? Or will you build a directory where users submit their own ratings (like Yelp or TripAdvisor)? Your choice here dictates the design and features you will need later on. 02. Select a domain name and web host Your  domain name  needs to be memorable and relevant. Ideally, it should hint at what you review without being too limiting. Avoid long, complicated names that are hard to spell. If your preferred  .com  is taken, consider other extensions that might fit your brand personality better. Pro tip:  To choose a domain name, try out a  domain name generator  or  domain name search  for inspiration.  Web hosting  is where your site lives on the internet. You need a host that ensures fast load times, as speed is a ranking factor for search engines. Many website builders include hosting in their packages, simplifying this step so you don't have to manage servers separately. Learn more about hosting: What is web hosting How to host a website 03. Pick a website builder and review-friendly template Picking the right platform is a big deal. You want a system that makes managing and customizing your  web content  a breeze. With a powerful website builder like Wix, you can easily arrange your layouts specifically for reviews, all on your own terms. Think of your website as your brand’s home base. You want it to look sharp and function perfectly so you can focus on what you do best: sharing your expert opinions. Look for templates designed for content-heavy sites. You want layouts that prioritize readability and have built-in structures for images and ratings. Wix offers hundreds of customizable  website templates  to help you create a site that feels just like you. Explore Wix's templates: Author website templates Personal website templates Gaming reviews templates 04. Design your review website for trust and usability First impressions matter immensely. If your site looks cluttered or outdated, visitors won't trust your recommendations. Stick to a clean, professional  website design  with plenty of white space. Use high-quality images and ensure your  typography  is easy to read on both desktop and mobile devices. Navigation should be intuitive. Create clear categories so users can find exactly what they are looking for in seconds. If a visitor is looking for "best running shoes," they shouldn't have to dig through five pages of hiking boot reviews to find them. Learn more:  What is web design? 05. Set up rating systems and comparison features The core of your site is the review functionality. You need a consistent way to score products. This usually involves a star rating, a numerical score (e.g., 8.5/10) or a simple "Buy/Don't Buy" verdict. Consistency is key here, so make sure to use the same criteria for every product in a category. Comparison tables are incredibly high-value features. They allow readers to see specs, prices and ratings side-by-side. This visual aid often helps users make a final decision faster than reading three separate long-form articles. 06. Create structured, high-quality review content Solid reviews follow a predictable flow. Start with a quick summary, weigh the pros and cons, dive into the features and wrap it all up with a final verdict. This formula lets your readers scan for the details they need most. Always be upfront about any flaws. If you only have good things to say, it might look like a paid ad. Authentic photos and videos also go a long way. Showing the product in action proves you’ve actually put it to the test, which builds the trust you need to get those clicks. No matter what   type of websites  you create, real-life visuals make your content pop and keep your audience coming back for more. 07. Add user reviews and social proof Inviting user feedback is a great way to build a community around your expertise. It keeps visitors engaged and offers different perspectives. What works for you might not work for everyone, and user comments help reveal those important details. Adding this type of  social proof  also shows search engines that people value your content. Just remember to moderate your comments to keep the conversation helpful, respectful and spam-free. 08. Monetize your review website Affiliate marketing is the most common way to  monetize a website . It's simple: you join programs (like Amazon Associates or specific software affiliate programs), get unique tracking links and earn a commission when a reader buys a product through your link. Display ads are another option once you have steady traffic. Networks like Google AdSense can place ads on your pages. You can also offer sponsored reviews, but remember to clearly disclose these to maintain trust with your audience. 09. Start a review blog (optional) While product reviews are your focus, learning  how to start a blog  can support your site's growth. With a  blog maker , you can create "best of" lists, how-to guides and industry news. For example, if you review cameras, a blog post on "How to take better portraits" attracts the right audience who might then read your camera reviews. Blog content is often easier to rank for, acting as a funnel that brings in traffic you can direct toward your money-making review pages. 10. Optimize for SEO and promote your review website Search engine optimization (SEO) is how people find you. Use tools to find keywords that people actually search for, like "best budget laptop 2024." Place these keywords naturally in your titles, headings and throughout the text. Use built-in  SEO features  to fine-tune elements like metadata, page titles and alt text for images.  Don't just wait for Google. Share your reviews on social media, in relevant forums and through an email newsletter. Building an active following diversifies your traffic sources so you aren't 100% dependent on search algorithms. Pair these efforts with thoughtful  marketing strategies  to drive  website traffic  and make your portfolio discoverable to the right people. Pro tip: Create a  website launch checklist  to make sure you're covering all your bases. Expert tip from Rebecca Tomasis, blog SEO team lead at Wix: "Don't be afraid to start small with your SEO content strategy. Start by focusing on basic on-page optimizations and best practices, such as including keywords in headings. Once you're confident your blog audience can be found through organic search, you can start planning a more advanced content strategy, which involves clustering and implementing advanced SEO techniques." Review website examples built on Wix Looking for  website ideas ? These review website examples built on Wix show how creators turn opinions into trusted destinations. 01. SuperGoode  Visitors to SuperGoode see a clean, modern layout that puts the latest product reviews front and center. The homepage features top-rated items and categories, while intuitive search and filter options help users find detailed insights. You can explore their website to see how reviews combine pros and cons, star ratings and visuals to guide readers toward confident decisions.  Like what you see? Build your own review website using this same template. Template name:  UX designer website template 02. Self Help Bookshelves  Self Help Bookshelves makes browsing books easy, organizing reviews by topic and popularity so readers can quickly spot highly rated titles. Detailed write-ups, user comments and comparison features help users decide which books fit their personal growth goals, as shown on their website.  Like what you see? Build your own review website using this same template. Template name:  Traveler blog website template 03. Unfortified Castle  Unfortified Castle focuses on music reviews, with each article breaking down albums, tracks and artist performance. Users can explore ratings, pros and cons and curated playlists on their website, making it simple to discover new music.  Like what you see? Build your own review website using this same template. Template name:  Book blog website template 04. BzzAgent Reviews  BzzAgent focuses on transparency and usability, presenting honest product evaluations with ratings, pros and cons and real-life testing notes. Its search and filter tools make finding specific products easy, demonstrated clearly on their website.  Like what you see? Build your own review website using this same template. Template name: Beauty school website template 05. Rated Books  Rated Books is a hub for book lovers, featuring curated lists, in-depth reviews and star ratings. Thoughtful summaries, comparison tables and reader comments help users make informed choices, as showcased on their website.  Like what you see? Build your own review website using this same template. Template name: Start from scratch website template Benefits of a review website Starting a review site allows you to build an asset that grows in value over time. Unlike trading time for money, a review site works for you 24/7. It establishes you as an authority in your field and opens doors to partnerships with brands you love. Owning your platform is crucial. As Chaya Arbiv, SEO specialist at Wix, says: "A website puts you in control of your brand, your content and your growth." How to create a review website FAQ What is a review website? A review website is a platform dedicated to evaluating products, services or businesses. Its primary goal is to provide unbiased information, comparisons and ratings to help consumers make informed purchasing decisions. These sites can focus on anything from tech gadgets and movies to travel destinations and software. How do review websites make money? Most review sites generate revenue through affiliate marketing, earning a commission when a user clicks a link and makes a purchase. Other common monetization methods include display advertising, sponsored content from brands and selling premium memberships or access to exclusive data. What is the most popular review website? The popularity of review sites varies by industry. For general business and local services, Yelp and TripAdvisor are massive. For tech and consumer goods, sites like CNET and Wirecutter (owned by The New York Times) are industry leaders. Amazon is also technically one of the world's largest repositories of user reviews. Is review boosting illegal? Review boosting, or the practice of posting fake positive reviews or suppressing negative ones, is considered deceptive and illegal in many jurisdictions. The Federal Trade Commission (FTC) in the United States actively penalizes businesses that engage in review fraud. Authenticity is legally required and essential for long-term success.

Build your website in minutes, try Wix for free today →   As the Head of Media at Wix, I spend a lot of time looking into what makes a website successful. And if there’s one element that’s consistently overlooked, it’s photography. Your images are often the first things that people see when they land on your website. But too often, business owners rush through the process of picking (or, nowadays, generating) images—and end up losing sales because of it.  So, if you’re not fully convinced, or if you’re wondering if your pictures are “good enough,” join me in this discussion about the power of good website photos.  Looking to get your website off the ground? Try the Wix website builder  today.  TL;DR  People judge your website in seconds, and your images do most of the talking. Clear, relevant photos help visitors understand and trust your business. The best visuals show what’s better seen than explained, plus work seamlessly with your website’s copy and structure. And with AI and stock options at your fingertips, it’s never been easier to develop consistent, high-quality website images.  Why website images matter As cliché as it sounds, it’s impossible to deny that pictures are worth a thousand words, especially at a time when most people scroll before they read.  People expect instant gratification. And unlike text, which takes extra time and brainpower to read, images can immediately communicate what your business is about. It can spare you the trouble of having to explain what you do or sell with words.  Data sources: ScienceABC , MIT News At the same time, bad images can lead to a lousy experience. Low-quality images create trust issues. Images that don’t match what you do create confusion. Images can be just as much of a distraction as they can be helpful, if you’re not careful. (Think about all those phishing scams you hear about and the advice to avoid sketchy-looking URLs; the same idea applies to your website.)  Plus, with AI and stock photos making professional images accessible to everyone today, there’s no excuse for weak visuals on your site. Read also: The conversion mistakes I see on almost every small business website The perfect trifecta of website content With all that being said, sometimes, the problem isn’t laziness. Sometimes, it can just be difficult to know what images to put where on your site, and what constitutes as a “good” photo.  If that’s the case, you’ll want to think about how—just like when you’re starting a business —creating a website involves thinking about your website as a whole. More specifically, there are three foundational components you have to get right: Your website’s structure Your website’s copy Your website’s images A lot of times, people will pick any website template that looks good and simply change the content within the template. The problem with this approach is that they haven’t thought through key questions, like what is the intent of the website? How does each component align with their business’s values and goals?  If the three components above aren’t in harmony, you risk launching a website that doesn’t actually serve your business in any material way. Think: a portfolio website that doesn’t clearly show what you do, or an eCommerce website that doesn’t build enough trust for people to click “buy.”  Read also: How to make a website My tips for picking strong website photos  So, how do you avoid filling your website with distracting photos, and instead, enhance it with the right images? Here are some of the things I’ve learned over the years. 01. Think about what’s better shown versus explained Remember, your text and images are meant to work together—they don’t always have to say and show the exact same thing.  So, if you’re a fitness instructor who offers a variety of classes, you can save yourself the trouble of explaining everything you do by showing yourself instructing a yoga, pilates and other fitness class. You can sum up what your business does in just a few seconds.  Taking this one step further, your photos can instantly communicate whether you do group or 1:1 lessons. The most important thing here is to understand what people need to see to feel confident about you and your brand.  02. Reliable is better than “good-looking”...  Your images should never be misleading. If you’re a yoga instructor who teaches yoga classes on the beach, then use a picture of you teaching yoga on the beach. But if you only teach in a studio—or used  to teach yoga on the beach but don’t anymore—then don’t put pictures of you on the beach.   The worst types of photos are ones that set the wrong expectations. And if I had to pick my poison between having low-resolution images that are reliable, versus professional images that have nothing to do with what I offer, then I’d pick the first option 100% of the time.  03. …but “good-looking” is easier to achieve with AI However, with the tools available today, there’s no need to settle for low-quality images. Wix, for example, offers built-in  AI design tools  that can improve the resolution or the colors of your images.  You can take photos you took from your phone, or photos you’ve received from manufacturers, and make them look much more professional. With these tools, you can even make the backgrounds more consistent. So, let’s say you get 50 product photos from different suppliers with all different backgrounds and lighting. Using Wix’s AI image editing tools, you can cut out the background and make them all white. Related: How do you choose the right AI agent for web design? 04. Your hero image really, really matters  We’ve all heard the statistics that most people will only spend a few seconds on your website before deciding if they want to stay. For this reason, the first image above the fold  (the hero image) is super important.  Be very intentional about what you want to show here. Is it most important for visitors to see your product first? Or, is it important to display an image that resonates with people from a specific region? Or, should you showcase your team in action to create a deeper connection between you and your audience?   05. Think mobile, even with your images  More than half ( 62.5%  to be exact) of internet traffic comes from mobile, which means that you should expect a lot of your website visitors to be looking at your images from small screens. The mobile version of your site is also where your images shine; there’s less space for text and more opportunity for your visuals to fill the screen. Because of this, it’s important to choose images that work well on mobile. Use visuals that are easy to understand at a glance and still look great when scaled down. Prioritize simple compositions, clear focal points and fast load times.  Read also: Mobile first design 06. Get feedback from other people  When you own the business that you’re creating a website for, it’s easy to forget how much more context you have than your visitors. You know the backstory, the details and the “why” behind every image. It’s therefore impossible for you to assess your site the same way a first-time visitor would.  Ask people around you (friends, colleagues or even past customers) to take a look at your site and share their honest reactions. Resist the urge to fish for compliments or to explain your choices as they’re reviewing it. Instead, listen closely to the most critical feedback. Pay attention to moments where they feel confused or unsure what an image is meant to communicate. Related reading: What is web design? Principles of design Web design mistakes Can you actually vibe code a whole website? What’s better—owned, stock or AI-generated images?  Spoiler: There’s no “better” source of imagery. Sure, stock imagery can sometimes look fake, and AI-generated ones can sometimes look too aspirational. But stock photos can also look professional, and AI-generated ones can also be inspirational. Rather than stressing over which source to use, ask yourself, “Where can I get the most reliable and relevant photo?” Look at your options and pick the one that serves you best. I’ve been fascinated by how the boundaries between these three image categories are continuing to blur, too. I used to think that GenAI tools would replace stock images. But that hasn’t happened; honestly, not everyone wants to spend the time generating a new image.  And these days, you can take a stock image and blend it with your own content or tweak an existing image using AI (read my other article on  8 things you can do in 30 seconds using Wix’s AI image tools ).  The possibilities are virtually endless. Lucky for us, we get to experience this shift in technology in real time. Therefore, I implore you to lean into it. Try new things, break old rules and see what’s possible.  Read my other work: Sure, AI can design your whole website—but you give it soul Website images FAQ Where can I find pictures for a website? You can find website images in stock photo libraries, image marketplaces or by taking (or creating) your own. If you’re using Wix, the Wix Media Manager gives you access to free stock photos from providers like Unsplash and Shutterstock. You can also build images from scratch using its built-in AI tools.  How to find images free to use? Look for images labeled “royalty-free” or “free for commercial use.” Popular options include Unsplash and Pexels. On Wix, you can use free Wix stock images or create your own visuals with Wix AI Image Creator to avoid copyright concerns altogether.  Can I use any image for my website? Not always. Many images are protected by copyright, which means you need permission or a proper license to use them. Using Wix’s free stock images, licensed premium images or AI-generated visuals ensures you’re using images legally. How to make photos for a website? You can take your own photos with a smartphone or camera. Or, use tools like Wix’s Photo Studio and AI Image Creator to design graphics from scratch Wix also makes it easy to crop, resize and enhance existing images so they’re website-ready.

Ready to create your own website? Get started with Wix's website builder . Today, small business owners are turning to AI to craft website content—and the numbers show it’s not just a trend. For anyone learning how to make a website , AI tools simplify creating professional content. A 2025 survey from Thryv  found that AI adoption among small businesses jumped from 39% in 2024 to 55% in 2025. Of those, more than half (55%) say content generation is their primary use case. But from what I see out in the wild, many SMBs are barely scratching the surface. This is because they type in a few quick prompts and get bland, generic content that reads like it was generated from a quick prompt. This isn’t a knock on SMB owners—learning how to prompt AI effectively is just one part of a crash course in AI education we’re all getting on the fly.  I may have written a few more prompts than the average person, so let me start with this. The real trick to getting AI to deliver great results is simple: give it context. Lots of it. Related:   Small business website statistics What a prompt with context looks like Let me give you an example. Say you give AI the following prompt:  “Help me write around 100 words of content for a landing page announcing a Fall sale.”  And let’s assume that it has no other context or access to previous chats you may have had with it.  AI would go ahead and confidently write the content with some room for you to fill in the blanks. It’ll probably lead with “Fall into savings!” or something lame like that. It will mention that for a limited time, your customers can save big on Fall finds.  It will be bland and generic. Here’s what I actually got with one of the most popular AI tools (emojis included): 🍁 Fall into Savings! 🍁 [Author’s note: See? I told you] Autumn is here, and so are our biggest deals of the season! For a limited time, enjoy exclusive discounts on your favorite products—from cozy essentials to must-have seasonal picks. Whether you’re refreshing your wardrobe, upgrading your home or finding the perfect gift, now’s the time to save. Don’t wait—these Fall specials won’t last long! Shop today and embrace the season in style while enjoying unbeatable prices. Shop the Fall sale now and make this autumn your most stylish, comfortable and budget-friendly yet! That’s almost 90 words about a Fall sale that doesn’t say a whole lot. But you can’t expect AI  to give you much when you didn’t tell it a whole lot, either. And it’s making an assumption that you sell clothes or home goods, which may or may not be true. Now, imagine you give AI this prompt:  “Help me write content of around 100 words for a landing page about a Fall sale. I own a costume shop. The sale dates are October 2-9. The sale is for every item in the store, with the steepest discounts of up to 40% off on Halloween decorations.  We will also be offering free face-painting during this time, which will hopefully bring in more families, who make up the majority of my business. The location of my store is [address]. I want to avoid cliche language. Add a reference about how even vampires would risk going out in the sun for this sale.” Here’s what the same AI tool gave me: Step into the spirit of the season at [Your Store Name]! From October 2–9, every item in our store is on sale, with Halloween decorations reaching up to 40% off—so good, even vampires might risk stepping into the sun.  Families are especially welcome: we’re offering free face-painting to make your visit extra fun. Explore our wide range of costumes, props, and décor to create a hauntingly memorable Halloween.  Whether you’re trick-or-treating or hosting the ultimate spooky party, this is the perfect time to stock up. Visit us at [address] and grab your favorites before they vanish! See the difference? The more information you give it, the more personalized—and less generic—your output will be. Learn more:   How much does a website cost ? How I built a Wix website for my mom How to choose a website builder How do you choose the right AI agent for web design? The formula I like to use: RACE To help you create content with AI when making a website , let’s look at a handy prompting framework you can use. The one I share when I’m giving “Intro to AI” sessions is the RACE framework , as written by Trust Insights. It stands for Role, Action, Context, Execute. If I’m being honest, I didn’t actually follow it in the example I gave above about the costume store, so let’s expand on that example. First, tell AI what role you want it to take on. Using the example from earlier, you might say, “You are a copywriter with a specialty in creating high-converting landing pages.” Then, state the action : “I would like you to help me write content for a landing page based on the following information.” Next, give the AI context,  like how I provided extra detail earlier about the product discounts, face-painting and even a quip about vampires. Then, just to remind it what it’s supposed to do, add another line about executing  the task.  “Please let me know if you have any questions that would help you in this task. If not, please write the landing page content now.” (Do you have to say “please?” No. But my mom taught me to be polite.) Now, take a look at what AI gave me:  🍂 Fall into Savings at [Your Store Name]! 🍂 From October 2–9, every item in our store is on sale, with Halloween decorations up to 40% off—even vampires would risk the sun to snag these deals!  Bring the whole family and enjoy free face-painting while you shop. From spooky décor to show-stopping costumes, there’s something for every ghoul and goblin.  Don’t miss this chance to transform your Halloween and your home without breaking the bank. Swing by [address] and make this Fall unforgettable. Well, it still says “Fall into Savings,” which I’d want to fix, but that’s why you always need a human in the loop. Speaking of which… While you're here: Can you actually vibe code a whole website? How I make sure my content sounds human Using the RACE framework will get you much better results from AI, but it’s still important to review all AI-generated content. And even if you’re not an editor, there’s one thing you should definitely do to ensure a human touch. Read the content out loud to yourself and see how it sounds.  In my experience, whether the text is generated by AI or another person, this is the best way to identify phrasing that needs to be reworked. But be warned: AI will often put together a string of words that sound nice in sequence but don’t actually mean much if you think about them for more than two seconds.  So, read it out loud. Then either make fixes yourself or let AI know about a specific sentence or word you don’t like and ask for changes. Here’s how I would have edited the email above. I’ve marked my changes in red. The Fall Super-Sale is Coming From October 2–9, every item in [Your Store Name] is going on sale, with Halloween decorations up to 40% off—even vampires would risk the sun to snag these deals!  Bring the whole family and let the kids enjoy free face-painting while you shop. From spooky décor to show-stopping costumes, there’s something for every ghoul and goblin.  Don’t miss this chance to transform your Halloween and your home without breaking the bank. Swing by [address] and make this Halloween unforgettable. Of course, it’s up to you as to how much you want to use AI for your business website  content. Personally, I don’t like it too much for writing headlines because I’m very  picky about headlines. To me, AI is best used for anything that is highly specific (product descriptions, for example) because specificity acts as a compass for AI. The narrower and clearer the task, the more precise, useful and aligned the output tends to be. Read also: Sure, AI can design your whole website—but you give it soul Discover seven things you can do in 30 seconds with Wix's AI image tools . Bring yourself to the AI party There’s a final ingredient to ensuring your AI-generated web content  isn’t bland and generic, or, as they like to call it these days, “AI slop.” That ingredient is you. Your personality, your expertise, and your ideas. AI has amazing capabilities, but to get amazing results, you have to bring yourself to the party, too. When you combine what makes you unique with the generative powers of AI, that’s when the good stuff really starts happening. Building a website from scratch  and need help creating compelling content? Check out what Wix’s powerful built-in AI tools  can do for your business.

Ready to create your own website? Get started with Wix's website builder . I still remember the moment I realized how fast things were moving. I was at home, using DALL·E for the first time, watching my words turn into images in seconds. It was impressive, to say the least. But back then, in 2023, AI design  was still pretty hands-on. You’d type in a prompt, wait for the result, then spend time refining it yourself. Fast forward to today, and AI tools have become much more powerful. They don’t just generate images anymore. They understand context, style and intent, and often produce results that feel frighteningly close to human creation. With all these advancements happening so fast, there’s one question I’ve been asked a lot: If AI is so powerful, should I just let it design my whole website for me, while I take a backseat? My answer is no, you shouldn’t. Because while AI can take care of much of the heavy lifting, it’s when you bring the final 25-30% of creativity that the magic happens. Let me explain. Create a website  and let AI help with the details while you focus on what makes it uniquely yours. It’s about control—and the joy of creating Just a year ago, using drag-and-drop in modern website design  was seen as “uncool.” Instead, new AI tools seemed to be cropping up every second, promising to perform web design miracles within a few clicks. It felt like everyone wanted to prompt their way to perfection. But interestingly, the web trend  is starting to reverse. Now, even the most AI-centric web design  tools are adding manual editing capabilities again because people miss touching their work. They miss clicking, dragging, shaping things themselves and feeling that sense of reward and ownership that comes with learning how to develop a website . Because creativity isn’t just about the end result—it’s about the feeling of control, the joy of the process and, of course, adding your own unique stamp. That applies not only to experienced designers, but also to people who create websites for their own business. It’s something we think about whenever we’re building a product at Wix. For example, the Wix Editor is designed to combine the best of both manual editing and AI efficiency, taking you to a place where you create your best work. I like to call it the sweet spot. So, how do you hit that sweet spot between AI vs. human creativity? Here are my web design tips  on how you can strike that perfect balance and make your site truly stand out. Come with a vision Before you open any design tool or type a single prompt, think about how you want your website to feel. What do you want people to think when they land on your homepage? Those kinds of emotional decisions need to come from you, not AI. For example, if you own a local bakery, you might want people to feel warm and nostalgic when entering your site. Meanwhile, if you own a tech startup, you might want to create an atmosphere that feels crisp and modern. When you start with a clear vision like this, every design choice—color, typography, use of white space —naturally follows. You’ll see that AI becomes far more useful when it’s working within a well-defined creative framework rather than guessing your vision from your initial prompts. Form a partnership with AI Understand that AI is not just a tool that works for you; you have to work with it. Think of it as a creative partner and guide it just like you’d guide a designer. The more information you provide, the better the result will be. If your brand colors are red and white, say so. If you love minimalism but hate serif fonts, spell it out. And if it still doesn’t nail your vibe? No problem—there are tools to jump in and adjust it instantly. Discover how to avoid generic AI website content  by using the RACE framework. Take a hybrid approach Don't be afraid to mix and match. Use AI to generate ideas for your website, create the layout or write content, but then step in mid-process to add your personal touch. The goal is to create something that feels like your brand by switching to manual design when the time feels right or if you’re going off-track. You might start by asking AI to generate three homepage layouts or write a first draft of your About section. Then you refine it by swapping images, rewording the copy to match your tone or adjusting the layout to highlight your story. Those final 20% human touches turn “a website” into your  website. Related: How do you choose the right AI agent for web design? Can you actually vibe code a whole website? (Spoiler: the future is hybrid) Show your authentic self Let’s be honest—there’s a lot of AI-generated “slop” online right now. I see it on LinkedIn all the time: posts that clearly came from a single prompt with zero thought behind them. It’s gotten so bad that many people now subscribe to the dead internet theory . The good news is that mindful creators are pushing back by approaching AI with thoughtfulness and applying critical thinking to their web creations. Meanwhile, those using AI to take shortcuts are getting lost in the noise. So be authentic. Tell visitors on your website why you started your business or what problem you’re passionate about solving. Add real photos, write a short founder’s note—show that there’s a human behind the brand. That’s how you build trust in a sea of sameness. The Izzy Wheels About page shares the founders' story Stay curious Finally, stay curious. AI’s evolving constantly, and the more you experiment, the more fluent you’ll become. Play with new tools (like our Wix AI design features) and see what they can do. You can even use AI to stay ahead of trends in your industry. Ask it to summarize new design directions, competitor strategies or emerging product ideas. And keep your site fresh. As your business grows, let your business website  evolve, too. Use AI to tweak visuals, refresh copy and fine-tune SEO. Find the sweet spot between AI vs. human creativity with Wix’s AI website builder .

To say that the world of photo editing is different these days would be an understatement. In recent years, AI has opened the floodgates to a ton of innovative tools—ones that allow someone with zero graphic design experience to create images like a pro.  As head of Wix Media, I’ve had a front-row seat in the AI revolution. Though my team’s journey into AI began years before AI became cool, you could say that the Wix Photo Studio has undergone a major transformation. As you learn how to build a website with the Studio today, you’ll find that a few clicks can produce amazing results.  To prove it, here are seven things you can do in 30 seconds with Wix’s AI image tools.  Want to see Wix’s AI tools up close? Create a website  with Wix our test drive our free AI website builder .  01. Whip up a brand new image If you’re creating a website  or a new blog and need complementary images (just as examples), Wix’s AI image creator can help you take what’s in your head and turn it into reality.  Simply describe what you want. For example, let’s say I’m a fashion blogger looking for a photo of someone flaunting cool, stylish streetwear. Instead of scrolling through stock photos or begging strangers to let me take photos of them, I could go into the image creator and request a new photo. The image creator will ask if I’m interested in a photo, illustration or other artistic style. Let’s say I pick “photo” and request: “A beautiful man standing on a sidewalk”  In just a few seconds, the image creator will whip up that beautiful man. I can either take the first photo it creates or ask it to try again.  02. Erase an unwanted object So, you created an image, but there’s something in the background you don’t like? No problem.  The object eraser has you covered. Using the same example as before, I could remove anything from the background by simply highlighting it and clicking “erase.”  The object eraser doesn’t just work on newly created images. You could upload an existing image and use the eraser to clean it up.  (Imagine: The next time you need a professional headshot or profile pic, you no longer need to scroll endlessly through your camera roll for a usable selfie. Use the eraser to unapologetically edit out your friends or kids from a photo. Or, replace the entire background with a new, clean backdrop.)   03. “Photoshop” any part of your image The AI image editor lets you add and replace anything on an image. In our current example, this guy’s top is a bit too formal. I want the image to scream streetwear, so I highlight his suit and ask the AI editor to replace it with a hoodie.  Just like that, we’re able to go from office wear to streetwear.  They say that every parent has a favorite child. I’m not afraid to admit that the AI image editor is one of my favorites. It’s smart, ambitious and always eager to help; with the editor, you can change the whole background of an image or change a small detail that affects the whole vibe. Best of all, you can tweak your image as much as you’d like. Just ask the editor to give you another option, and keep redoing this action until you end up with a result you like.    04. Extend your image to fit any page Every web designer  knows the challenge of resizing an image to fit the dimensions of a page. This process can be tedious and compromise the quality or proportions of an image—but with the AI extend tool, it can be done easily. Read also: What is web design?   Do you want to use the image we just created on your homepage? If the size is off, you can use the AI extend tool to safely stretch it out.   Input your target dimensions, select any of the predefined ratios or manually stretch the image, then click “Extend Image.” The AI will handle the rest.  Putting it all together When you put all these steps together, you go from an image of a formally dressed office worker on a busy sidewalk to a cool kid posing in an empty street.  While I just walked you through a sequence of steps that could be applied to one image, the truth is that all of these tools can be used apart from one another. You don’t need AI to do everything for you; in fact, I encourage you to take certain steps into your own hands. As with everything AI-powered these days, the best tools are used in tandem with your expertise and creativity. Wix’s AI image tools are no different. They’re there to assist you, not to cut corners. Read also: Can you actually vibe code a whole website? (Spoiler: the future is hybrid) Other cool hacks I promised you eight cool tricks, so before you leave, here are four more neat features to check out.  05. Auto enhance   Available under the “Adjust” tab of the Wix Photo Studio, the auto-enhance tool lets you optimize the colors and sharpness of an image in a single action. This can help you make an image instantly more appealing and professional. 06. Auto cut out   No need to use any scissors to remove the background of your image. Simply go to the cut out tool and press “auto cut out.” The AI will automatically clear your background, then give you the option to replace it with another colored, patterned or image-based background.  07. Upscale  Our upscale tool will take any low-resolution image and upscale its resolution in a single click so that it’s website-ready. This tool can be found under the “Crop & Extend” tab. 08. Regenerate Still not satisfied with your image? With the "Regenerate" tool (found in the photo studio), you can have AI analyze your photo and suggest a prompt that you can use to reproduce it. Related reading: How to design a website with AI How to avoid generic AI website content Sure, AI can design your whole website—but you give it soul How do you choose the right AI agent for web design?

Build your website, your way with   Wix Harmony → Forget the days of guessing your way through a web design project alone. Today, AI agents have become the essential engine for creating a website , acting more like a teammate than a tool. They don’t just simplify the build; they handle the technical logic too, removing every hurdle between your initial vision and a high-performing website. But here’s the catch. While having a powerful AI agent by your side showing you how to make your own website can be amazing, it’s actually pretty pointless if you two don’t click. Think of it like finding the perfect “wingman” for a night out. You don’t want someone who just shows up. You want someone who understands your goals, knows when to step in and helps you look your best. Read also: 8 things you can do in 30 seconds using Wix’s AI image tools What makes a good AI agent? We often think of AI as a rigid box of algorithms. But if you’re building a brand, you need something with a lot more nuance. A truly great AI agent needs to have specific “personality” traits that balance the tech skills with a human touch. These are traits we considered when building Aria, your personal AI agent within Wix Harmony .  We fed Aria the blueprints of millions of successful websites so she could learn exactly what works and what doesn't. We also identified shortcomings of other AI agents—like their tendency to blindly agree with bad design ideas or generate static layouts you can't actually edit—and bridged those gaps. With all this in mind, here are the non-negotiable traits we baked into Aria’s DNA that you should look for when choosing your AI agent for web design. Related: Sure, AI can design your whole website—but you give it soul It understands that you’re out of your comfort zone A good AI web design  wingman knows that for most people, building a website is terrifying. It understands that we’re not all professional designers. Most of us are entrepreneurs, creators and business owners who just want to get online. The right agent cuts out the jargon and speaks in plain language that you can understand. It’s also a reassuring presence, sharing its knowledge and doing the heavy lifting—the layout, the spacing, how it looks on mobile—so you don't have to stress about breaking the design. It grills you (in a good way) A good AI agent is curious. It shouldn't just guess what you want; it should interview you on your needs and motivations. It should dig deep to understand what makes you special. Why are you creating this site in the first place? Who are you trying to impress? By asking the right questions, your AI agent will figure out your specific vibe, your brand’s voice and the atmosphere you want to create. If it isn't asking, it isn't learning. It explains the “why” A good AI agent doesn't just execute; it educates. If it suggests a specific layout with more white space  or moves a button to the left, it should be able to offer reasoning based on industry standards. It might say, “I put this testimonial here on your homepage because it’s common in your line of business to have social proof above the fold ,” or “I chose this font because it builds trust for high-value items.” This reasoning helps you learn and makes you feel like you’re collaborating with a professional who has a strategy. Read also: The science of first impressions (and how to nail them on your site) It covers your blind spots A study by Ahrefs suggests that over 96% of web pages get zero traffic from Google . Usually, it’s not because the content is bad, but because some technical setup, like SEO optimization, is missing. A good agent covers blind spots and makes sure you don’t become part of those web design statistics . In Wix Harmony, for example, Aria will flag if your SEO checklist isn’t complete, ensuring you don’t launch a site that no one can find. It knows when to say "we're done" A good wingman knows when it’s time to leave the party. We can always spend some additional time tweaking a font size by one pixel or updating a paragraph on our About page. But your agent should be able to look at the project and say, "This is good. This is ready. Let's hit publish.” Of course, you’ll always have the last word. More website essentials: How to make sure your website isn’t trying too hard Collaboration is a two-way street Here’s the reality check: even some of the best AI agents in the world, including Aria, can’t read your mind. If you sit there silently and expect magic, you’ll be disappointed. To get that “perfect match” dynamic, you have to put in the effort to communicate. Here’s a few tips on how to play your part in the partnership. Be specific, be verbal The golden rule of working with AI is simple: The more you give, the more you get. Treat the agent like a human web designer  and give it the context it needs to thrive.  Tell it everything. For example, instead of just asking for a mechanic website, say: “I’m a mechanic specializing in vintage cars. My clients trust me with $100,000 assets. I need the site to look clean, precise and trustworthy with a focus on craftsmanship.” I guarantee, you’ll have a much stronger head start. Take a hybrid approach There’s a concept in advanced chess called “Centaur” matches, where a human paired with an AI consistently beats a computer playing alone. The same logic applies here. In web design, this means taking a hybrid approach. You stay in the driver’s seat, providing the creative vision and the destination, while your AI agent acts as your navigator, handling the technical roadmap to get you there. This is the idea we built Wix Harmony on. As a hybrid editor, you have a powerful AI agent suggesting layouts and generating sections, but you also have the manual controls right at your fingertips. Embrace the “Undo” button One of the biggest fears people have when collaborating with AI is losing control. But here’s a reminder: The “Back” button is your most powerful tool.  Let your agent try something wild. Explore different vibes, different tones and different layouts. Let it redesign a section completely. If you hate it, you can always revert. Designers call this "rapid prototyping," and it's how the best ideas happen. You learn by trying Finding your rhythm with an AI agent is a process. You probably won't get it 100% right on the first prompt, and that’s okay. But start, see what your agent gives you and learn on the fly.  You might just have found the perfect wingman who helps you look your absolute best when the whole world is watching. Read my other work: Can you actually vibe code a whole website?

Build your website, your way with   Wix Harmony → If you’ve been researching how to create a website  lately, chances are you’ve come across the term “vibe coding.” In web design , it’s when you chat with an AI tool to generate a fully functional site. Let me say first, it’s pretty impressive. And yes, you can vibe code a whole website. But if you’ve actually tried, you’ve likely hit a wall at some point. Because the truth is, vibe coding is amazing for creating a first draft but falls short when it comes to finishing it. Let’s take a look at why. The limitations of 'classic' vibe coding If I had to put a number on it, vibe coding gets you to the 80% mark of your final website super fast. It usually nails the structure and the general aesthetic you’re looking for. But the moment you try to fine-tune that last 20% to your brand, you enter what I call “prompt purgatory.” Here’s a typical scenario: You want the logo to appear slightly larger at the top of your website. You prompt AI to fix it. AI makes it too large. You ask it to shrink it back. It reduces its size but messes up your logo’s  alignment with the menu. You ask it to fix the menu. It changes the font. Suddenly, instead of designing, you’re negotiating with AI. You’re trying to describe visual nuance with text. You get stuck in a loop. It’s inefficient, and frankly, it kills your creative flow. Read also: Preserving your creativity in the age of AI website building The “generic” trap The other issue with relying 100% on vibe coding is the output itself. AI models are trained on averages. If you ask it to create a site for a “modern coffee shop,” it gives you the mathematical average of every modern coffee shop on the internet. The resulting site looks professional, sure. But it lacks the specific choices that human designers make. It lacks the spark. And if you’re working on a vibe coding platform that doesn’t let you touch the design manually, you’re stuck with a site that looks like thousands of others. While you’re here:  Sure, AI can design your whole website—but you give it soul Enter the middle ground Since AI came along, you usually have two choices when creating a website. You can suffer through “prompt purgatory” or create things by hand. The good news? You don’t have to choose anymore. Our new editor, Wix Harmony, was built on the belief that the future of web design isn't AI or human—it’s both. It gives you a middle ground where you can use AI for the heavy lifting (speed, structure, mobile optimization) and manual tools for the precision (personal touches, unique interactions, your authentic tone of voice). This is what we call “hybrid” web design. To make that hybrid flow work, we built Aria, an AI agent who understands natural language and web design. You can just tell Aria what you want to build, and she makes it happen. She’s also trained on millions of real business sites built on Wix, so she gets the nuances of creating different types of websites  for different types of businesses. I like to compare her to having a professional designer sitting right beside you. 5 tips for vibe coding a website Striking that balance between AI assistance and manual control is an art form, but it’s one anyone can learn. Based on how we built Wix Harmony and the successful sites I’ve seen built using the hybrid approach, here are five ways to get it right. 01. Being specific is your superpower My best advice for working with AI? Be accurate. Be specific. If you just tell your AI agent, “I'm a mechanic,” you’re going to get something generic: a site showing cars, engines and maybe a wrench icon. But if you say, “I'm a mechanic specializing in Porsche cars, I take pride in precision, everything in my garage is done by hand,” AI will likely give you much more than just a car. It’ll show measuring tools and close-ups of hands working on metal. It’ll make the font look high-end and create content that shows off your expertise. 02. Use AI as a “repair” tool Don’t be afraid to get messy. If you change an image size or add text that breaks the visual balance of a section, ask AI to reorganize the content rather than trying to fix the principles of design  yourself. Let it build the structure, choose the font pairings and make sure the mobile view isn't broken. Then, use your manual classic design tools for the final tweaks. That’s the sweet spot. 03. Let AI know who you are (within reason) You don’t want to waste time writing your life story, but generally, the more context you give your AI agent about your backstory and taste, the more it’ll understand what you need. For example, give Aria the lowdown on why you started your business, where you are today and your hopes for the future. She’ll remember this information as she creates the content for your site. Read my other work: How do you choose the right AI agent for web design? 04. Lean on AI for trends If you aren't sure what “vibe” actually sells in your industry, ask your agent. Since it understands the design expectations for different niches, you can use it as a market researcher. Ask, “What kind of layout do high-end architects usually use?” and let the data guide you. 05. Know when to switch gears If you’re new to hybrid design, finding the flow between AI and manual design is a muscle you have to build. The more you create, the more you’ll understand the division of labor. You’ll learn that Aria can map out your site super fast. But you’ll also realize that you’re the expert who brings intention and taste. And as you spend more time in the weeds with the manual tools, your confidence will naturally grow. Who knows? You might prefer to handle the 80% yourself and have AI take care of the 20%, instead of the other way around. It’s your expression that counts One of the questions I get asked most often is, “If everyone uses AI, won't the internet just become a sea of generic sameness?” Don’t get me wrong. I get their concerns. There’s a lot of “AI slop” out there already. But right now, I’m much more excited about how we’re democratizing the “sweet spot” that counters it. With Wix Harmony, we bridge the gap between the two extremes. We allow you to be messy when you want (e.g., telling AI "Just make this look good") and surgical when you need to be (using freeform drag-and-drop tools). At the end of the day, building a website is about expression and sharing your passion with the world. Don't be afraid to lean on AI to handle the technical stuff like spacing and hierarchy. Let it remove the anxiety of the blank page. But never forget that you’re the source of inspiration. So, go ahead. See what you can do when you go hybrid. Learn more about Wix Harmony: What is Wix Harmony? Why use Wix Harmony? How much does Wix Harmony cost?

The perfect domain is just a click away:   claim your domain   →  Choosing between a .ai and .com domain is one of the first decisions you'll make when you decide to buy a domain name and build a website , so it's worth getting right. The domain you pick shapes how people perceive your brand, affects your search visibility and signals what your site is about before anyone even clicks. This guide breaks down everything you need to know about .ai and .com domains: what they are, the pros and cons of each and how to decide which one fits your goals. Learn more: why do I need a domain name? TL;DR: .ai vs .com Short on time? Here's what you'll find in this article. Feature .ai .com Best for AI companies, tech startups Most businesses and general use Recognition Growing fast Universally recognized Availability More options available Many names already taken Cost Typically higher Varies; generally affordable SEO impact Neutral Slight trust advantage Brand signal Tech-forward, innovative Established, credible Bottom line:  .com is the safer, more universally trusted choice. But if you're building a tech or AI-focused brand and your .com is taken, a .ai domain can actually work in your favor. Secure your perfect domain in just a few clicks with Wix. Get everything you need in one place: business email, reliable hosting, SSL protection and full privacy. With 24/7 support and no hidden fees, getting your site live is simple and worry-free. What is a .ai domain? A .ai domain is a country-code top-level domain ( ccTLD ) originally assigned to Anguilla, a small Caribbean island. Over time it's been widely adopted by the tech industry, particularly by companies working in artificial intelligence, machine learning and data science. The connection is obvious: .ai directly signals what a company does. It's become a shorthand for "we're in the AI space," making it a popular branding choice for startups, SaaS tools and research platforms. Learn more: what is a .ai domain? Benefits of .ai There are some real advantages to going with a .ai domain, especially if you're in the tech world. It communicates your niche instantly:  visitors know what you're about before they even land on your site. For AI companies, that kind of immediate clarity is valuable. Availability is better:  millions of .com domains are already taken. With .ai, there's a much higher chance the name you want is actually available. It builds brand credibility in tech:  the .ai extension has become something of a badge in the startup and tech community. Investors, developers and early adopters recognize it and associate it with innovation. It's memorable:  short, punchy .ai domains tend to stick in people's minds, especially if the name is clean and relevant. “Penfriend.ai costs significantly more than a standard .com domain because it's a .ai TLD. In our case, it was a no-brainer because we're an AI company, and having that .ai extension instantly communicates what we do…Our simple value calculation goes like this: If having a .ai domain helps close even one enterprise deal faster by adding legitimacy (which it has), it's paid for itself many times over. Sometimes the ‘expensive’ option is actually the cheapest when you look at the bigger picture of what you're trying to achieve.” - Tim Hanson, CMO of Penfriend Common challenges of .ai .ai isn't without its trade-offs, so it's good to be aware of any stumbling blocks. It costs more:  .ai domains are typically more expensive to register and renew than .com domains. It's still niche:  outside the tech world, many users aren't familiar with the .ai extension. This can create confusion or reduce trust, particularly for businesses targeting general audiences. It can feel limiting:  If your business evolves beyond AI, your domain might feel like a mismatch. Rebranding later is costly and disruptive. SEO isn't guaranteed.  While Google treats most ccTLDs as generic, there's no inherent SEO boost with .ai. Trust signals are still largely built by content, backlinks and user experience, and not by the extension itself. Explore the cheapest domain extensions . Examples of .ai domains Some well-known companies have made .ai work very well for them: Jasper.ai  – the AI writing assistant that targets marketers and content teams Character.ai  – a conversational AI platform with millions of users Copy.ai  – an AI copywriting tool used widely by small businesses These examples share a common thread: they're tech products where the .ai extension reinforces the brand's core identity. The domain does real work in communicating what the product is. Learn more: do you need a domain for a website? What is a .com domain? The .com domain, short for "commercial", is the oldest and most recognized top-level domain in the world. Introduced in 1985, it was originally intended for commercial businesses but quickly became the default choice for websites of all kinds. As of December 31, 2025, the .com domain name base totaled   161.0 million domain name registrations . Today, .com is simply what most people expect when they type a web address. It carries a level of built-in credibility that no other extension can fully replicate, and is still the most popular domain extension: Benefits of .com domain The case for .com is strong, and it starts with trust. It's universally recognized:  across age groups, industries and countries, .com is the default expectation. Users trust it instinctively. It supports SEO: while Google doesn't explicitly rank .com domains higher, they tend to attract more backlinks and clicks due to perceived authority, which indirectly supports search performance. It works for any business: whether you have a restaurant, a law firm, a personal brand, an e-commerce store, .com fits them all. It doesn't box you into a niche. It's easier to share verbally:  when you tell someone your web address out loud, ".com" requires no explanation or spelling out. ".com is the most popular and widely recognized domain extension, making it the best choice for businesses. However, other extensions like .net, .org and country-specific ones can also be effective, depending on your business." - Einat Shafir, Product Manager at Wix Common challenges of .com The biggest problem with .com is usually in getting the name you want. Most good names are taken:  with over 160 million .com domains registered, finding a short, memorable, brand-relevant .com is genuinely difficult, and buying one from a domain reseller can cost thousands. It can feel generic:  for tech startups specifically, a .com can sometimes feel less distinctive than a more niche extension. Standing out in a crowded market sometimes requires a more memorable domain strategy. Price varies wildly:  standard .com registrations are affordable, but premium .com names can cost more than many early-stage startups have in their marketing budget. Discover how to check if a domain name is available and what to do if domain name is taken . Examples of .com domains The list here is essentially endless, but a few standout examples worth noting: Wix.com  – website builder and online business platform Amazon.com  – global e-commerce marketplace Airbnb.com  – accommodation marketplace Each of these companies chose .com and built massive brand equity around it. The extension hasn't defined them, but gives them a universally trusted foundation to grow from. Learn more: what is private registration for domain name? How to get started with .ai or .com domains Ready to register your domain? Follow these steps to move forward: Check availability Shortlist your options Think long-term Register and connect Protect your brand 01. Check availability Use a domain registrar to search for your preferred name in both .ai and .com. Tools like Wix's domain name search make it easy to check multiple extensions at once. 02. Shortlist your options If your .com is taken, consider whether .ai fits your brand. If it does, it's a legitimate alternative, and not a consolation prize. Learn more: .co vs .com domain names. 03. Think long-term Your domain should still make sense in five years. Avoid trendy names or extensions that might pigeonhole your brand. Find the most popular domain extensions . 04. Register and connect Once you've chosen your domain, connect it to your website builder. With Wix, you can register a custom domain and connect it to your site in just a few steps, with no technical knowledge needed. 05. Protect your brand Consider registering both .ai and .com versions of your name if budget allows. This prevents competitors or bad actors from claiming the other version. Learn more: how to register a domain name . Making the call: .ai vs .com There's no single right answer here. The better choice depends on your business, your audience and your brand strategy. Go with .com if you're building a general business, targeting a broad audience or want the most universally trusted option. It's the default for a reason. Go with .ai if you're building an AI or tech product, your .com isn't available and you want a domain that signals your niche from the start. The good news? Either choice can support a strong, credible website. What matters most is the content, experience and value you build once someone lands on your page. You may also be interested in: Is .shop a good domain? How to get a .org domain .ai vs .com FAQ Is a .ai domain good for SEO? Yes, but with some caveats. Google treats .ai as a generic TLD (gLTD) for most SEO purposes, so it won't hurt your rankings. That said, .com domains tend to attract more organic backlinks and user trust, which can indirectly support SEO performance over time. Learn more about new gTLDs . Can I use a .ai domain if my business isn't about AI? Technically, yes. But it's not recommended. Users associate .ai with artificial intelligence, so using it for an unrelated business can create confusion and undermine trust. Is .com still the best domain extension? For most businesses, yes. It's the most recognized, most trusted and most widely used domain extension in the world. If your preferred .com name is available and affordable, it's usually the smartest choice. Why are .ai domains more expensive? .ai is a ccTLD managed by the government of Anguilla. Because it's in high demand from tech companies and the supply is controlled, registrars charge a premium compared to more common extensions like .com or .net . Learn more: most expensive domain names . Can I own both a .ai and a .com domain? Absolutely, and it's often a good idea. Registering both versions of your domain name protects your brand and lets you redirect one to the other so you never lose traffic. Learn more: can you buy a domain name forever?

Build your website in minutes, try Wix for free today → Your choice of website builder makes the difference between spending hours wrestling with layout designs and effortlessly launching a stunning website. It dictates whether you can add that online store you’ve been planning, start collecting payments and quickly update your portfolio with new work.  As one of the leading website builders, Squarespace is certainly a popular choice to consider. That said, before you go all-in on a website builder , it’s best to take the time to explore alternatives to narrow down features that align with your specific needs and look for must-have built-in tools to achieve your goals.  Since many of you might not know how to build a website from scratch , we’ll explore the top 11 Squarespace competitors and highlight how they cater to new users (an AI website builder  is a great feature to look for) and what they have in the tank for advanced users.   Why consider other website builders? Before you dive in, it’s worth checking out all your options. Squarespace is a popular choice, but it’s not the only way to build a great website—and depending on what you need, it might not be the best fit. Some platforms offer more design flexibility, stronger eCommerce tools, better search engine optimization (SEO) features or pricing that works better for your budget.  Before committing to a platform, take a moment to explore what else is out there. The best website builder is one that works for you —not the other way around. Below are some top alternatives worth considering.  11 Squarespace alternatives to consider Wix   Wix Studio Weebly Shopify   Duda   Webflow Hostinger GoDaddy   Strikingly Jimdo   BigCommerce   01. Wix Building a website shouldn’t f eel like solving a puzzle—it should feel like arranging furniture in your dream space. Wix provides that level of intuitive control with its powerful drag-and-drop site  editor, assisting both complete beginners and seasoned designers.   Instead of getting stuck with rigid website templates , you get pixel-perfect creative control over your design. Plus, if you’re just starting out with website creation, Wix’s AI website builder goes beyond just an initial design. Simply describe what you want, and it will generate a fully functional website completely with all the pages and integrated business tools you need–like payments, bookings and more–to get started right away. With Wix’s  multi-channel selling tools  and POS system , you can also easily sell across social media platforms and online marketplaces to reach a wider audience.  Ready to give it a try? Check out our guide on how to make a Wix website to get started quickly.  Key features: Drag-and-drop visual editor with a blog maker . 2,000+ customizable templates. Chat-based AI website builder. Advanced SEO features , AI-driven marketing  and automated email campaigns . App Market  with 800+ applications. Built-in  eCommerce features. Why it's an alternative to Squarespace:  Wix is an all-around platform that gives you true design freedom and lets you integrate essential features, including the ability to build a fully functional eCommerce website . Not sure which to choose? Check out our detailed Wix vs Squarespace  comparison. Pricing: Free and multi-solution premium plans  are available. Paid pricing plans start at $17/month. Free plan ($0):  Limited features and ads. (Learn more about how Wix is free .) Light ($17/month):  Basic features for simple websites. Core ($29/month):  Ecommerce features and marketing suite. Business $39/month):  Geared towards growing your brand. Business Elite ($159/month):  Unlocks unlimited storage and scaling capabilities. Enterprise:  Custom pricing for large corporations. Conduct a domain name search , get free web hosting  and use Wix’s low-code, no-code  platform to create your website today. You can also read Wix reviews direct from users who've built a website or started a business. 02. Wix Studio Looking for a Squarespace alternative th at offers more control? Wix Studio  is perfect for designers and agencies who need flexibility and powerful features. It’s an excellent choice for those who want to push the boundaries of web design while enjoying easy-to-use tools that help create professional, high-quality websites.  Key features:  Responsive design  with drag-and-drop for precise customization  350+ responsive templates Wix Studio AI -driven design tools Wix Studio SEO  tools  Built-in Wix Studio eCommerce  features Native marketing integrations Why it’s an alternative to Squarespace: Wix Studio goes beyond Squarespace by giving more design freedom and stronger eCommerce capabilities. The AI-powered features help automate design and content creation, while built-in marketing and SEO tools make it easier to drive traffic and grow your business. Pricing: Paid plans start at $19/month. Basic ($19/month): Ideal for establishing an online brand presence.  Standard ($27/month):  Perfect for small businesses that accept payments.  Plus ($34/month): Best for medium and large businesses. Elite ($159/month): Elite is best suited for growing businesses looking to scale.  Enterprise: Custom pricing for large-scale businesses. Learn more about Wix vs Wix Studio  to find the perfect fit. 03. Weebly Weebly transforms website building into a structured, no-fuss experience. Its grid-based editor guides your content into place automatically, so you’ll create clean, professional layouts without fighting against des ign quirks or misaligned elements.  Weebly stands out in website development  by helping you get your site up and running quickly. Like other platforms, you can add advanced features like appointment booking, restaurant menus and contact forms—all while maintaining a consistent user experience. Key features: Grid-based editor for aligned, professional layouts 60+ responsive themes Blog editor to easily create and manage posts, complete with comment moderation and SEO settings Weebly App Center with 375+ applications Why it's an alternative to Squarespace:  Weebly offers a structured approach to assist users who prefer guided design over the analysis par alysis of making all your own design decisions.  Pricing:  Free to paid plans available. Paid pricing plans start at $10/month.  Free plan ($0):  Ideal for individuals testing the platform or creating simple personal sites. Personal plan ($10/month):  All free plan features plus connect to a custom domain. Professional plan ($12/month):  All personal plan features plus no ads, password protection, free domain and phone support. Performance plan ($26/month):  All professional plan features plus advanced eCommerce insights, abandoned cart emails and PayPal connectivity. 04. Shopify If you’re looking to create an online store , Shopify was designed specifically for eCommerce, and offers a comprehensive suite of related solutions at your fingertips. You can manage everything—physical products, orders, inventory and payments—all from a straightforward dashboard.  Like other Squarespace alternatives on this list, Shopify lets you track your store’s performance in real time, spot sales trends and make informed decisions about your inventory. You can also easily add new sales channels like Instagram shopping and in-person sales with Shopify’s POS system when you’re ready to expand.  Key features: Product management for unlimited products and variants 800+ paid and free themes AI-powered tools, including Shopify Magic for content and automation Shopify App Store with 8,000+ applications, including blog apps for creating visually appealing and blog posts Why it's an alternative to Squarespace:  Shopify, as an incumbent in the eCommerce space, gives you specialized tools to scale your business effectively.  Pricing:  Paid plans start at $5/month.  Starter ($5/month):  Add products to any website or blog and accept credit card payments. Basic ($29/month):  Intended for solo entrepreneurs. Grow ($79/month):  Intended for small teams. Advanced ($299/month):  Advanced features for scaling businesses. Shopify Plus ($2,300/month): Intended for more complex business. Learn more: What is dropshipping ? 05. Duda If your web design agency needs a platform to handle multiple client projects efficiently, Duda is an excellent choice. You’ll get a powerful white-label platform that lets you create, manage and scale website production for your clients.  Beyond managing multiple sites, you can create reusable design elements and content libraries to maintain consistency across projects. Plus, Duda’s team collaboration tools let you assign roles, track changes and manage client feedback—perfect when you're working with multiple stakeholders. Key features: Widget builder for custom-coded elements 60+ responsive templates Team collaboration tools with role management Duda App Store with 80+ applications Built-in blog editor for creating and managing posts, SEO tools and scheduled publishing Why it's an alternative to Squarespace: Duda emp owers agencies and teams to build and manage multiple client websites efficiently. Pricing : Paid plans start at $25/month.  Basic ($19/month):  Ideal for individuals or small businesses managing a single site.  Team ($29/month):  Designed for small teams requiring collaboration tools. Agency ($52/month):  Suited for agencies managing multiple client sites. White label ($149/month):  For businesses seeking a fully branded experience.  Custom: Tailored solutions for large-scale operations. 06. Webflow F or developers and designers who want complete control without writing code from scratch, Webflow bridges the gap between visual editing and custom development. You'll get the power of HTML , CSS  and JavaScript  wrapped in a user-friendly interface that feels familiar if you're used to design tools like Figma. Learn more: How to create a static website  Static vs. dynamic website  What is web design? Best website designs Website infrastructure  With Webflow, you’re not limited by pre-designed templates. Instead, you can create complex animations, build custom interactions and design database-driven content—all visually. Your designs stay clean and efficient since Webflow generates production-ready code. Key features: Visual development environment 7,000+ templates designed by professionals AI-enhanced CMS and adaptive layouts Custom animations and interactions Webflow Apps with 300+ applications Built-in CMS for blog creation and management Why it's an alternative to Squarespace:  Webflow gives you the freedom of custom development with the convenience of a visual builder. Pricing : Free to paid plans available. Paid pricing plans start at $14/month. Starter ($0):  Suitable for those just getting started with Webflow. Basic ($14/month):  Ideal for simple, static sites. CMS ($23/month):  Good for blogs and content-driven sites. Business($39/month):  For larger sites requiring more flexibility. Enterprise (customized pricing): Tailored solutions for large-scale needs. 07. Hostinger With the help of Hostinger’s website builder (previously known as Zyro), you can start your first website without drowning in complex features. Hostinger lets you use AI tools to generate your website copy, create a logo or even resize images automatically. While you won’t get the same level of customization options as the other builders, you’ll appreciate how quickly you can launch a polished site with basic features. Key features: AI-powered website generator 160+ modern, responsive templates AI writing tools for website copy Built-in image editing tools AI Blog creator for easy creation and management of blog posts with customizable layouts Why it's an alternative to Squarespace:  Hostinger offers a simpler, AI-assisted approach to getting your site online quickly.  Pricing: Hostinger offers the following hosting plans: Web hosting: Premium ($10.99/month):  Perfect for growing websites, allowing up to 25 websites with 25 GB SSD storage. Business ($13.99/month): Designed for small to medium businesses, supporting up to 50 websites with 50 GB NVMe storage and daily backups. Cloud startup ($25.99/month):  This plan is suitable for large-scale projects, supporting up to 100 websites with 100 GB NVMe storage and dedicated resources. Cloud hosting (for 48-month term):  Cloud Startup ($25.99/month): Designed for business and eCommerce websites offering basic resources and easy scalability as your site grows. Cloud Professional ($44.99/month): Great for professional websites, providing more resources, better performance and enhanced security for higher-traffic sites. Cloud Enterprise ($64.99/month): Best for large businesses, offering maximum power, high performance and advanced features. WordPress hosting (for 48-month term):  Premium ($10.99/month): Ideal for small to medium websites, offering essential tools, a free domain and plenty of storage. Business ($13.99/month): Good for growing websites with increased traffic, providing faster performance and extra features like daily backups. Cloud Startup ($25.99/month): Best for high-traffic sites, offering more storage and extra tools for improved performance. Learn more: Wix vs Hostinger 08. GoDaddy GoDaddy’s website builder focuses on turning your online presence into a business growth engine. You’ll get a complete digital toolkit that goes beyond just website building—from appointment booking features to social media management, everything works together to help you attract and engage customers. Learn more:  How to make a business website Marketing strategies  Domain name Free domain name What is a domain How to register a domain GoDaddy excels in its business-first approach. Instead of spending time on design decisions, you tell GoDaddy about your business goals, and it creates a full digital presence. Your website automatically stays in sync with your Google Business Profile , social media accounts and online directories, so your business information remains consistent everywhere your customers look. Key features: AI-powered business site creator 100+ beautiful templates Connected marketing tools suite Connect to third-party integrations via external applications Automated email campaigns Integrated blog maker Why it's an alternative to Squarespace:  GoDaddy focuses on automating your business presence across the web. Pricing:  GoDaddy offers website building and hosting plans for all needs. Here's a breakdown of their services: GoDaddy Website Builder: Basic ($16.99/month): This plan includes a custom domain name, up to 100 email marketing sends per month, SSL security and built-in SEO. Premium ($29.99/month): This plan encompasses all features of the Basic plan, plus email marketing tools  that support up to 25,000 marketing email sends per month and social media advertising capabilities. Commerce ($34.99/month): Offers all features of the Premium plan, plus advanced features like the ability to sell unlimited products, automation and up to 100,0000 email marketing sends per month. Managed WordPress Hosting: Hosting for WordPress Basic ($6.99/month): Includes a free domain, SSL certificate and WordPress pre-installed, suitable for small websites or blogs. Hosting for WordPress Deluxe ($10.99/month): Offers increased storage and the a staging site, ideal for growing sites. Hosting for WordPress Ultimate ($14.99/month): Provides additional storage, priority support and enhanced security and performance, suitable for high-traffic and eCommerce websites. 09. Strikingly If you want to create a sleek one-page site, Strikingly streamlines the process. You build your site section by section, with each element flowing naturally into the next—perfect for portfolios, landing pages or simple sites. While Strikingly keeps things simple, you can still add essential features like digital products, blogs and contact forms without touching any code. Learn more: How to start a blog Site reliability  Types of websites Key features: One-page website focus 200+ mobile-optimized templates Strikingly Simple Store functionality AI-assisted layout and content alignment tools Integrated blog feature Why it's an alternative to Squarespace:  Strikingly specializes in helping you create engaging single-page sites quickly. Pricing:  Paid pricing plans start at $12/month. Free ($0): Features include 50 GB monthly bandwidth, 500 MB storage per site and the ability to sell a single product with a 5% transaction fee.  Pro ($16/month): Offers unlimited bandwidth, 20 GB storage per site, up to 3 sites, up to 100 pages per site, removal of Strikingly branding, the ability to sell up to 300 products with a 2% transaction fee and access to advanced features like custom code and site memberships.  VIP ($49/month): Includes all Pro features plus 100 GB storage per site, up to 5 sites, the ability to sell unlimited products with no transaction fees, multiple membership tiers, a live chat widget, priority customer service and phone support. 10. Jimdo Jimdo brings website creation down to its essentials, especially for small businesses and freelancers. You start by answering a few questions about your business, and Jimdo’s AI builds your website automatically. From there, you can fine-tune the design and content to match your vision with Jimdo’s built-in tools. The platform stands out for its legal compliance tools, which are particularly useful for European businesses. You'll get automatic cookie banners and privacy policy generators, helping you stay compliant while focusing on growing your business. Key features: AI website creator 100+ responsive templates Legal compliance tools Support for integrations with popular apps Built-in blog maker Why it's an alternative to Squarespace:  Jimdo provides a streamlined solution with built-in legal compliance tools. Pricing:  Free plan available. Paid plans start at $11/month. Free ($0): Includes a Jimdo subdomain, HTTPS security and up to 5 website pages. Note that this plan displays Jimdo advertisements. Start ($11/month): Offers a custom domain, ad-free experience, up to 10 website pages, 30 GB storage, website analytics and advanced SEO. Grow ($17/month): Includes all Start plan features, plus up to 50 website pages, 50 GB storage and file uploads on Smart Forms. 11. BigCommerce BigCommerce provides you with an enterprise-level eCommerce solution without requiring technical expertise. You manage everything from inventory across multiple channels to real-time shipping rates, all while maintaining fast, secure checkout experiences for your customers. BigCommerce excels at handling large product catalogs and high-volume sales. You can sell through multiple channels—your website, social media and marketplaces like Amazon and eBay—from one central dashboard.  Key features: Enterprise-grade eCommerce tools 200+ professional themes AI-powered product recommendations and pricing insights Multi-channel selling tools BigCommerce App Store with 1,200+ applications Integrated blog maker Why it's an alternative to Squarespace:  BigCommerce offers enterprise-level features without the technical complexity of custom solutions. Pricing (for full year):  Free to paid plans available. Paid pricing plans start at $348/year. Standard ($348/year): This plan is ideal for small businesses and individuals. It includes up to $50,000 in online revenue, unlimited products, up to four inventory locations and up to three storefronts (+$30 each). Plus ($948/year): The Plus plan suits small businesses and includes everything in Standard, plus up to $180,000 in online revenue, up to five inventory locations, up to five storefronts (+$50 each), abandoned cart emails and customer groups. Pro ($3,588/year): The Pro plan is designed for fast-growing businesses and offers all Plus plan features, along with up. to$400,000 in online revenue, up to eight inventory locations, up to eight storefronts (+$100 each), advanced product filters and Google store reviews. Enterprise (customized pricing): This plan is customized for established businesses and includes B2B capabilities, omnichannel tools, priority support and more. Editor's note: The information presented in this article is true as of September 3, 2025, unless mentioned otherwise. All prices are for annual plans unless otherwise noted. Squarespace alternatives FAQ Is there a cheaper alternative to Squarespace to host a basic and appealing website? Both Wix and Squarespace offer competitively priced plans for creating professional websites, with options tailored to different needs and budgets. While there are alternatives to Squarespace that may be cheaper, Wix stands out as a top and affordable choice. With a variety of pricing plans—including a free option and flexible tiers—Wix makes it easy to create a visually stunning and functional website that fits your goals. Make your own website  with Wix and don’t compromise on design or functionality, as its drag-and-drop editor and large template library lets you create a professional-looking site without overspending.  What is the best alternative to Squarespace? When it comes to alternatives to Squarespace, each one caters to different needs. Wix is a popular choice for its intuitive drag-and-drop editor and features like AI-powered site creation, eCommerce tools and overall flexibility designing all kinds of websites.  Other contenders include Weebly, known for its simplicity and beginner-friendly features; Shopify, which excels in building online stores; and Duda, a favorite among professional designers for its advanced customization options. Each platform offers unique strengths, but all provide powerful tools to create a polished and functional website.  Who competes with Squarespace? There are several platforms that offer similar capabilities, including Wix, Shopify and Weebly. Among these, Wix is often noted for its user-friendly design options and versatile tools, making it a strong option for creating websites for all types—from personal blogs to online stores.

In the ever-evolving world of eCommerce and how to build a website , two giants stand out: Wix and Shopify. Both platforms have been helping entrepreneurs and businesses get online since 2006, offering user-friendly solutions to create and manage their online presences.  Wix, with its impressive 8.5 million live sites globally, has become associated with intuitive and versatile website creation. On the other hand, Shopify has carved out its niche as an 'all-in-one' eCommerce platform, powering over 5.6 million online stores worldwide. While both platforms allow you to build websites and sell products online with relative ease, they each bring unique strengths to the table. In this comprehensive comparison, we'll dive deep into the features, functionality and user experience of Wix and Shopify, helping you determine which platform aligns best with your specific goals. Looking for the best Shopify alternatives ?  Try Wix for free and see how it compares. Skip to a section: Key features Drag-and-drop capabilities Web design (and AI) App market Security and reliability Blog Ecommerce Marketing and SEO Customer support Pricing Wix vs. Shopify: key features Before we get into the nitty-gritty, here's a quick overview of Wix and Shopify’s website builder offerings. Drag-and-drop capabilities When it comes to website creation, the editor is where the magic happens. Wix shines in this department with its drag-and-drop builder that supports both non-coders and coders alike. Those with absolutely no code experience can use the editor to create their sites. This intuitive interface allows you to precisely position elements anywhere on the page, offering design flexibility and customization down to the pixel. With over 2,000 free, professionally designed website templates , including more than 120 that are specifically for online stores, Wix provides a vast number of starting points for any business. In contrast, Shopify's editor, while user-friendly, doesn't offer the same level of drag-and-drop functionality. Instead, it allows you to add, delete and edit sections within predefined layouts. Shopify offers over 200 themes, with 23 free options and 246 paid alternatives.  While both platforms cater to users of varying design experience, Wix's approach provides greater creative freedom, making it easier for entrepreneurs to bring their unique visions to life without coding knowledge. Bottom line:  Wix’s free-range drag-and-drop tools allow for greater customization. Wix’s website builder additionally comes with plenty of free template options that cover a wide range of industries, and unlike Shopify, aren’t solely eCommerce-focused. Explore Wix Studio to elevate your web design, or read more about Wix vs. Studio . Web design (and AI) When it comes to leveraging artificial intelligence in website creation and management, both Wix and Shopify have made impressive advancements. Let's dive into how these platforms utilize AI for website building and streamlining business operations. Wix: AI site builder and tools Wix has been investing in AI since 2016 when launching Wix ADI (Artificial Design Intelligence). Here are just some of the tools that sets Wix apart: Wix AI website builder : Wix’s AI website builder lets you create a personalized, fully functional website in minutes. Through a simple chat interface, you describe your vision and goals, and the AI generates a custom, business-ready site that you can easily adjust to fit your needs. Built-in AI tools: Wix’s AI goes beyond just building your site. It helps generate branded content, product descriptions and entire blog posts, so that your site feels like one cohesive brand. You can also create or edit images on the fly with AI. Plus, Wix provides AI-designed layouts and sections tailored to your style, as well as SEO and marketing tools like optimized meta tags, email campaigns and Google Ads content. AI assistants: Wix offers AI assistants throughout its platform that guide you through various stages of site creation and business growth. Different assistants provide support for different tasks in Wix, such as picking the right theme for your brand or finding the tools you need in the Editor. Note: Wix has a separate brand/product called Wix Studio, a dedicated solution for agencies, freelancers and enterprises with advanced design and technical requirements. Wix Studio enables more intricate designs, responsive behaviors and offers multi-site management capabilities. Create a website  with Wix today. Shopify: AI tools for eCommerce Shopify's AI capabilities are focused on eCommerce functionality and are packaged as two types of toolkits: Shopify Magic: This free suite of AI tools includes features for generating site themes based on a single prompt, image editing, SEO keyword generation, FAQ answer suggestions, email marketing (recommendations/scheduling), chat, checkouts and more. Shopify Sidekick: An AI assistant that provides step-by-step setup instructions for Shopify-related tasks, as well as strategy and content advice. Sidekick speaks 20 languages and can generate new images with a few keywords. While both Wix and Shopify offer AI-powered tools, their focus and strengths differ. Wix excels with its versatile AI website builder, making it ideal for individuals and business owners across various industries by allowing simple website creation and design through a conversational interface. On the other hand, Shopify’s AI tools are tailored specifically for eCommerce, making it highly appealing to busy store owners. Wix also provides more design flexibility with a wide range of templates and AI-driven customization, making it a top choice for creative freedom. Both platforms support scalability, but Wix’s diverse AI tools extend beyond eCommerce to cover a broader online presence. Bottom line: Wix is ahead of the game when it comes to AI-driven website creation and overall design flexibility. However, Shopify is ramping up the competition, particularly in the eCommerce sector, with AI tools focused on streamlining online store management and sales processes. App market When it comes to enhancing your website's functionality, both Wix and Shopify offer robust app marketplaces. Before we compare the numbers, it’s important to keep in mind that Wix has a “native solution” approach. Many features that might require third-party apps on other platforms come built-in with Wix, allowing business owners to keep their business solutions under one roof. Wix's App Market boasts over 750 apps from pre-vetted partners, providing a diverse range of options that span various industry and website types. While Shopify's App Store is more extensive with around 16,000 apps, these apps are primarily focused on eCommerce solutions. For example, Shopify offers a wider range of apps and direct integrations specifically for shipping carriers and fulfillment warehouses. Wix's app ecosystem, on the other hand, caters to a broader range of industries and website types such as businesses that take online bookings like hotels and gyms, businesses that sell online, have menus (restaurants) and so on. Bottom line:  While Shopify may have a numerical advantage with apps and a lean towards eCommerce, Wix’s investment into native solutions means that you can find what you’re looking for within Wix (whether you’re running a restaurant, online store, etc.). It means you don't necessarily need an integration or multiple subscriptions to run and grow your business. Security and reliability A secure and dependable website isn't just a nice-to-have—it's an absolute must for any online business, especially if you're collecting sensitive information, like credit card details, email addresses or any other personal data.  On the security front, both Wix and Shopify check the essential boxes: SSL encryption to secure data transmissions 24/7 security operations center (SOC)   PCI compliance for eCommerce DDoS mitigation against attacks Two-step verification Fraud detection Learn more about website security on Wix. Bottom line:  Both platforms take website security seriously with around-the-clock monitoring and safety measures. Blog When it comes to blogging, both Wix and Shopify offer built-in solutions, but Wix has a slight edge with its more comprehensive platform. Wix offers an intuitive blogging experience, packed with features for both beginners and seasoned content creators. You’ll find flexible layout options, along with AI-powered tools that can generate blog ideas, outlines, full posts and even edit content based on your target audience, keywords and content goals. The platform also includes an AI meta tag creator and SEO checklist to help optimize each post. Organizational features like categories and tags are built in, plus you get automated SEO assistance for sitemaps and metadata to improve your blog's visibility. On the other hand, while Shopify does include a basic blogging engine, it falls short on advanced content management features like replying to comments directly or adding multiple authors. It also lacks detailed blog analytics, such as tracking blog views—features that Wix offers seamlessly. Shopify's blogging platform additionally offers limited design options and less native SEO tools compared to Wix. Bottom line: While Shopify's blogging tools are designed to help you build a community around your brand, Wix's feature-rich blog maker gives you more tools to create a truly engaging and professional blog. Learn how to make a blog with Wix. Ecommerce Both platforms provide essential features like secure payment processing , inventory management and multichannel selling capabilities. Wix's strength lies in its built-in eCommerce tools that don't require additional integrations, which can be particularly appealing for small to medium-sized businesses or those just starting their online selling journey. On the other hand, Shopify's strengths lie in its extensive multichannel integrations and advanced order and inventory management tools, which are particularly beneficial for merchants with multiple locations or those scaling their operations. Learn more: Why use Wix? Diving into the specifics, both platforms support selling on popular marketplaces like eBay, Google Merchants, Amazon and TikTok. However, Shopify extends its reach further by including platforms like Pinterest, Walmart and Target Plus. It also supports SMS and WhatsApp sales. A notable advantage for Shopify is the “Shopify Buy” button (that's included with any Shopify subscription) as well as the recent integration of the "Buy with Prime" button, allowing merchants to tap into the vast Amazon Prime customer base and offer Prime benefits like free delivery. In addition to all this, Shopify has what it calls its “Handshake” marketplace, a unique feature that connects wholesalers (handpicked by Shopify) with retailers. This B2B platform opens up new opportunities for businesses looking to expand their wholesale operations or source products. A notable advantage for Wix is its unique checkout experience. With Wix, customers can bunch together different types of products and services in one shopping cart. For example, they can add a service (e.g., a haircut), an event ticket and physical products (like shampoo, if we’re staying with the hair theme) all into one shopping cart and then pay in one payment. This is something that is not currently possible with Shopify out of the box. With Wix you can also add elements to the checkout (something you can only do on Shopify if you pay for Shopify Plus, which is around $2,500/month). This is a big benefit for Wix users especially because you can modify fields in the checkout to collect the information you need from your customers. On top of this, you can make rules for certain fields to suit your business’ needs. For example, you can create a custom field asking your customers if the purchase is for business. If the customer selects "Yes," additional relevant fields will appear. Those who select "No" won't see these extra fields. This is a great way to collect information about your customers and discover their needs, and how to best cater to them. Bottom line: Ultimately, the choice between Wix and Shopify for eCommerce will depend on the specific needs of your business. Wix might be your best bet if you’re seeking an all-in-one solution, while Shopify might appeal to businesses focusing on multichannel selling, advanced inventory management or B2B operations. Explore how to start an online store with Wix's eCommerce platform . Read more about: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace WordPress alternatives Marketing and SEO When it comes to marketing and SEO features , both Wix and Shopify bring powerful tools to the table, but there are some key differences. Wix takes the lead with its comprehensive suite of in-house CRM and marketing solutions, offering a one-stop shop for merchants looking to cover all their bases without the hassle of managing third-party apps. While Shopify may have an edge in certain advanced functionalities, Wix's platform is designed to give you everything you need right away. On the SEO front, both platforms have got you covered with the essentials. Shopify automatically handles some technical SEO aspects, like generating canonical tags and sitemaps, while also allowing you to optimize your content by editing title tags, meta descriptions, robots.txt files and URLs. Wix matches these capabilities and then some, offering a broader set of features that experienced marketers will appreciate. With Wix, you're getting direct ad campaign management from the Wix dashboard (something you can only do on Shopify Plus), direct integrations with tools like Semrush (which comes with 10 free keyword searches every 24 hours) and even AI-powered assistance for creating SEO-friendly content and meta tags. Both Wix and Shopify offer branding tools like a logo maker and business name generator to go alongside their website offerings. But what really sets Wix apart is its native-solution approach to marketing. For example, you can create social media graphics and videos in the Wix platform (and then post and manage the campaigns from Wix as well). Bottom line: While both platforms offer solid marketing fundamentals, Wix provides a comprehensive suite of in-house CRM and marketing solutions. Shopify may offer some advanced functionalities, but Wix’s platform allows you to cover the fundamentals without having to download or manage a third-party-app. Customer support Both Wix and Shopify provide 24/7 support through all sorts of channels including, phone, chat and email, with most customer inquiries resolved within 24 hours. They also both have help centers, with extensive knowledge bases that can assist with almost any troubleshooting need. Wix customer support includes: 24/7 callback service (for English speakers) Live chat (available in English Monday through Friday, 2 a.m. to 6 p.m. ET, and in other languages) Ticket submission Help Center (FAQ and community forum) Knowledge base with video tutorials Shopify customer support includes: 24/7 chat support Shopify Community Help Center Bottom line:  Between the two, Shopify leans more heavily on a digital support model. While both offer AI assistance and self-service resources, Wix has more readily available live support options. Pricing Shopify pricing: Basic (for solo entrepreneurs): $29/month Grow (for small teams): $79/month Advanced (for scaling businesses): $299/month Plus (for more complex businesses): starts at $2,300/month (for one year) Enterprise: Pricing available upon request Shopify also has a unique plan called the “Starter” plan, which costs $5 a month. This is for anyone who primarily wants to sell on social media or on the go. The Starter plan includes a simple online store, mobile POS, Linkpop (Shopify's link-in-bio tool), access to Shopify apps and other essential tools. The plan allows you to start small and upgrade as needed. Wix's pricing: Free plan: free forever plan. Learn more about is Wix really free ? Light plan:  $17/month  Core (with basic eCommerce features): $29/month Business (with standard eCommerce features):  $36/month Business Elite:  $159/month (advanced developer platform) Enterprise: Pricing available upon request All of Wix's paid plans include a free custom domain for one year. Bottom line:  Shopify’s plans are generally more expensive than Wix and are tailored to eCommerce businesses. Wix offers a free plan that you can use forever, whereas Shopify does not.  Related reading: Wix vs GoDaddy Wix vs Hostinger The verdict: Wix or Shopify, which builder should you choose? In the battle between Wix vs. Shopify, the best solution for you comes down to what you intend to do with your website. Shopify is one of the most mature eCommerce platforms if you’re looking for a feature-rich, scalable online store and hold a hefty amount of inventory. As long as you don’t mind adding third-party apps and integrations to your site—there’s a third-party app for pretty much everything and anything eCommerce-related. Wix is the right choice if you need a content-focused website builder with outstanding design capabilities and flexibility. You don’t need a drop of code to be able to design a beautiful website, exactly the way you want it without being limited to defined sections—this is especially true if you use Wix Studio. With its user-friendly, do-it-yourself platform and affordable business solutions, Wix is an excellent choice for eCommerce. However, it’s not limited to just that. You can also take advantage of features like a booking calendar, event management tools, restaurant order handling and fitness business capabilities—opening up a range of other revenue streams and business opportunities. Start a free account with Wix . How to migrate from Shopify to Wix If you already have a Shopify website but want to switch to Wix, here's a quick overview of migrating your site : Add an app and select a Wix Account.  Go to the Wix App Market and add the Cart2Cart app to get started. Grant permission for the data switch and select what to migrate. Select your source cart (Shopify) and provide the necessary permissions to access it. Check the results. You can view your data in your Wix dashboard.  Editor's note: The information presented in this article is true as of June 18, 2025, unless mentioned otherwise.

Build your website in minutes, try Wix for free today → If you’ve ever wondered whet her Wix  or Network Solutions (formerly Web.com ) is the better choice for your website, this side‑by‑side guide will show you exactly how each platform can bring your ideas to life. For small business owners, solopreneurs and creatives, knowing which tool to pick can save hours of frustration and help you launch faster. Below, we compare Wix and Network Solutions across design, AI, apps, security, eCommerce, blogging, pricing and support to help you decide which platform truly belongs among the best website builders for your needs. Want to learn how to make a website from scratch ? With Wix’s AI website builder , you can delegate tasks and set up your site in minutes. When it comes to choosing a website builder, you want a platform that’s flexible, powerful and easy to use. Wix is trusted by millions to effortlessly create stunning websites. Try it for yourself and discover what makes Wix unique and why it could be the perfect fit for your next project. TL;DR: Wix vs Network Solutions Wix empowers anyone to build a professional website, offering extensive creative flexibility, robust scalability and all-in-one tools for blogging, portfolio, eCommerce and more.  Network Solutions is best for users who want a simple, fast setup and are okay with more limited customization. The web is growing fast: three websites are created every second, 175 every minute and over 10,500 every hour , showing just how important it is to pick the right website builder  for your goals.  Feature comparison Feature Wix Network Solutions Templates & design Thousands of templates + drag-and-drop & flexible creative control Dozens of templates + drag-and-drop AI tools AI website builder + AI for content, design, SEO AI site builder, logo and domain tools Apps & integrations Large marketplace of apps and integrations Doesn’t support direct third-party integrations Ecommerce Advanced store features Online store capabilities Hosting & domain Hosting included; free domain first year Hosting included; free domain first year Blog features Native blog with SEO tools Core blog website SEO Advanced SEO toolkit, structured data, sitemap SEO features + paid advanced SEO options Pricing (based on annual plans) Free plans; paid plans start at $17/mo No free plan; paid plans start at $4.99/mo  Support 24/7 help center, robust documentation, learning resources Phone support, live chat, help articles  “Building a website isn’t just about getting online, it’s about creating your home base on the internet. It’s where people go to see what you’re about, so it should reflect your personality and purpose. Think of it as your digital first impression.” - Chava Katz, PMM @ Wix Pages at Wix Meet your contenders: Wix vs Network Solutions Wix Built for creators who own their individuality and follow their passion, Wix empowers you to take control of your online future.  Whether you’re just starting out or already running a business, Wix’s  drag-and-drop editor , hosting, domain management , eCommerce and SEO features  give you the freedom to do things your way, adapt and evolve and turn your ideas into a polished, professional website.  It’s the full-stack website builder that brings everything together—domain, hosting and design freedom—to help you grow confidently, lead your niche and achieve your goals online. Learn more about Wix: What is Wix? How to use Wix Creative ways to use Wix Wix reviews Network Solutions Network Solutions is one of the original players in the domain name game. While it's best known for domain registration and web hosting, it also offers a proprietary website builder.  The platform offers bundled domain-and-website packages, so you can handle your website and domain under one roof. Wix vs Network Solutions: the ultimate comparison  Here are the feature areas we’ll cover:  Templates & web design  AI website builder Apps & plugins Security & reliability Ecommerce Hosting & domains Blog integration  SEO tools Pricing Customer support  01. Templates and website design Your website's design is the first thing visitors notice. It should be modern, professional and easy to navigate. What Wix offers Wix has over 2,000 designer-made website templates for nearly every industry imaginable. All templates are fully customizable with the intuitive drag-and-drop  editor, giving you complete control over every element. You can move buttons, resize images and change fonts and colors to perfectly match your brand. What Network Solutions offers Network Solutions provides a gallery of pre-built templates, but they are far more rigid and some appear dated. Customization is limited to the options available within the builder, and users may find fewer design controls compared to more modern, full-featured website platforms. For creators who want a quick, structured starting point, this approach can be helpful, but it may feel restrictive for those looking for more design flexibility or advanced layout options. Bottom line: If design flexibility and creative control matter, Wix is stronger. If you just want a simple template and fast site launch, Network Solutions works. Find your perfect website template: Business website templates  One page website templates Health and wellness website templates Professional CV website templates Ecommerce website templates Photography website templates Education website templates Blog website templates 02. AI website builder AI tools can dramatically speed up the website creation process, helping you get online faster, especially when u sing a free AI website builder  designed to simplify every step. What Wix offers Wix’s AI tools are deeply integrated into the platform. With Wix AI , you simply answer a few questions about your project and the system instantly generates a complete, custom website, with tailored text, visuals and layout.  You can then enhance your site using AI-driven features to write blog posts, generate product descriptions and design unique images, all within the Wix Editor. Plus, if you’re just starting out, tools like the AI business name generator  can help you build your brand identity before your site even goes live. What Network Solutions offers Network Solutions also offers AI-assisted creation tools through its AI Builder, which generates a website for your business or brand in under a minute. Additional tools include an AI domain name generator  for finding unique domain ideas, an AI  logo maker  to design a visual identity and an AI writer to create website copy . However, its overall design flexibility and editing depth are more limited compared to Wix’s integrated ecosystem. Bottom line: Both Wix and Network Solutions have embraced AI, but Wix delivers a far more cohesive experience. With its unified design system and creative freedom, it stands out among the best AI website builders  and best AI landing page builders .  Wix’s ecosystem bridges automation with artistry, offering the speed of AI without sacrificing control, which puts it firmly ahead in the traditional vs AI website builder  debate. Explore the best AI website examples , browse AI portfolio examples  or learn how to create an AI portfolio  that reflects your creativity and ambition. "When it comes to website building, one of the biggest challenges for business owners is the amount of time needed to create one. With AI, everything is much faster and easier. Business owners can now build their own websites, update their content and create or enhance images with minimal effort. AI is revolutionizing the world and the technology is expanding into everything we do." - Marine Levy Belder, product marketing manager at Wix Learn more about AI:  What is the Wix AI website builder? AI vs template for websites  AI content strategy 03. Apps and plugins  Apps and third-party integrations add powerful new functionality to your site, from online booking to advanced analytics. W hat Wix offers The Wix App Market  is home to over 800 popular professional apps. You can easily add contact forms (via an integrated form builder ), social media feeds, online scheduling , an event website and marketing tools. Most apps are installed with a single click and integrate perfectly with your site. What Network Solutions offers Network Solutions does not have an app marketplace. Additional functionalities, like email marketing or website analytics  for eCommerce sites, are built-in making it easy to access basic website features.   Bottom line : Wix’s extensive App Market provides endless possibilities for adding functionality. Network Solutions offers basic capabilities, but falls short, lacking a centralized or simple way to enhance your site's capabilities. 04. Security and reliability  Your website needs to be secure and dependable to protect your business and build trust with customers. What Wix offers Wix provides enterprise-grade security for all websites. This includes free SSL  certificates, 24/7 monitoring for threats like DDoS attacks and a 99.99% uptime . All website security measures are managed for you, so you can focus on creating the best version of your site. What Network Solutions offers Network solutions also offers SSL certificates to secure your site. In addition, the company touts a 99.99% uptime reliability for its Unix-based hosting service, reflecting its commitment to stability.  M ore advanced security features, such as daily malware scans, are often sold as separate, extra-cost add-ons (e.g., their SiteLock feature). Bottom line: While Network Solutions includes essential website security features, Wix provides a more comprehensive set of protections as part of its standard website plans. This integrated approach makes it easier for users to manage site safety and performance in one place. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." - Esin D. Habif, product marketing lead at Wix 05. Ecommerce   Sellin g products or services online requires a robust and easy-to-manage eCommerce solution. Here’s how Wix and Network Solutions compare when it comes to creating an eCommerce website : What Wix offers Wix eCommerce is a complete solution for businesses of all sizes, making it easy to  sell online through a fully integrated storefront. You can offer physical products, digital goods, custom merch  or selling subscriptions  directly from your site.  The platform also includes features like abandoned cart recovery, secure  payment processing , inventory management  and tools for building a dropshipping website  with multi-channel selling options. What Network Solutions offers Network Solutions includes an eCommerce package that lets users sell products directly through their website and on popular platforms like Facebook, Amazon and Etsy.  To accept credit card payments online, users must set up a separate merchant account and payment gateway compatible with their shopping cart. The platform also supports third-party payment options like Google Checkout and PayPal®.  While it covers the basics of online selling, like inventory management, it lacks the built-in payment processing and multi-channel management tools that come standard with Wix eCommerce. Bottom line: Wix offers a more feature-rich and scalable eCommerce platform, while Network Solutions focuses on straightforward online selling. Wix’s broader toolset makes it well-suited for users who want room to expand their store as their business grows. Learn more about online selling: Best eCommerce website builders How to make an eCommerce website Ecommerce website design How much does an eCommerce website cost? Is Wix good for eCommerce? 06. Hosting and domains Relia ble  free website hosting and easy domain name  management are the technical foundation of your site. Let’s see how Wix and Network Solutions stack up in these essential areas. What Wix offers Every Wix site comes with free website hosting, meaning you don’t need to worry about separate server setup or technical management, it’s all built in. Under the hood you’ll find a multi-cloud infrastructure (powered by Google Cloud, Amazon Web Services and more) that delivers 99.99% uptime. Wix also uses a global Content Delivery Network (CDN) with over 200 nodes worldwide, ensuring fast load times for visitors no matter where they are.  On the domain front, Wix makes domain name search easy: you can register your free domain  for the first year when you upgrade to an annual premium plan and manage DNS and domain settings directly inside Wix. “With Wix, securing your custom domain is simple and seamless. In just a few clicks, you’ll have a professional address that makes your brand look established from day one.” - Ofir Gvili, domains PMM at Wix What Network Solutions offers As a domain registrar, Network Solutions is well-known for domain names. It provides an integrated domain name search tool that makes it easy to find and register a custom web address, and many of its hosting and website builder plans include a free domain for the first year. In terms of hosting, Network Solutions includes free website hosting with its site builder packages, covering the basics needed to get a website online. Network Solutions advertises a 99.99% uptime for its hosting environment, which reflects standard reliability expectations for shared hosting. While suitable for small or static sites, shared hostingit offers less flexibility and optimization compared to Wix’s multi-cloud, CDN-powered environment. Bottom line: Wix includes high-performance hosting and a free domain as part of its website plans, making it easy to manage everything in one place. Network Solutions also provides hosting and offers a free domain for the first year, though users may find differences in performance and plan flexibility depending on their needs. 07. Blog integration A blog is a powerful tool for attracting visitors, building authority and engaging with your audience. Whether you’re learning how to start a blog  or exploring blogging for beginners , having the right platform makes all the difference. What Wix offers Wix includes a fully integrated blogging platform that makes it simple to create a blog  and manage every aspect of it from one dashboard. You can write and format posts, add images and videos, categorize topics and schedule publications in advance. Wix Blog also comes with built-in analytics, SEO tools and social sharing options, helping your content reach the right audience and grow over time. “I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience.” - Tim Pelletier, owner and SEO consultant of Tim Pelletier Consulting, LLC What Network Solutions offers Network Solutions includes a basic blogging feature within its website builder, allowing users to publish and edit simple text-based posts. However, its blogging tools are limited compared to full-featured platforms.  For users focused on consistent content creation or growing through blogging, it provides a functional starting point but less flexibility than other website builders. Bottom line: Network Solutions provides a simple way to publish blog posts, making it a solid choice for straightforward content needs. However, users looking for more creative control, advanced SEO tools and built-in design flexibility may find Wix’s blogging platform better suited for growing and customizing their content strategy. Learn more about creating an online blog:  What is a blog? Blog post templates Blog name ideas Best blogging tools 08. SEO tools Search Engine Optimization (SEO) is crucial for helping customers find you on Google and other search engines. What Wix offers Wix provides a comprehensive suite of built-in SEO tools, including the Wix SEO Learning Hub  that guides users step-by-step through optimizing their site. You can customize meta tags, URL slugs, structured data and more, while Wix handles technical SEO tasks like automatically formatting image files for you. Wix also supports bulk page SEO settings, making it easier to apply optimizations across multiple pages and scale your efforts efficiently. What Network Solutions offers Network Solutions provides a set of SEO features that help beginners get started with optimization.  Users can choose keywords to target, run a site health check to identify issues like broken links or duplicate meta tags, follow an SEO actions guide with step-by-step tasks, apply advanced filters to prioritize work by category or page and review reporting to track progress.  For users who want more advanced SEO features, Network Solutions also offers a paid add-on that expands these capabilities. Bottom line: Wix delivers a comprehensive, built-in SEO suite suitable for both beginners and advanced users, giving full control without additional costs. Network Solutions offers structured, guided SEO tools that can help optimize a website, but access to more advanced features typically requires a paid plan, making Wix the more complete solution for ongoing SEO management. 09. Pricing Understanding the full value behind each plan helps you decide which platform fits your needs best. Here’s how Wix and Network Solutions compare on pricing and what you get with each. Wix pricing All Wix prices listed below reflect annual pricing (month-to-month plans also available): Free plan: Start building your site at no cost. Hosting is included and your site comes with a Wix-branded subdomain. You can use the drag-and-drop editor, access a wide selection of templates and begin creating your website immediately. Light plan ($17/mo): Free domain for one year, 2 GB storage space, multi-cloud hosting, light marketing suite and two site collaborators.  Core ($29/mo):  Same as Light Plan, plus 50 GB storage, a basic marketing suite, the ability to accept payments, basic eCommerce, scheduling and services features and up to five site collaborators. Business Plan ($39/mo): Same as Core Plan, plus 100 GB storage, a standard marketing suite, standard eCommerce capabilities and up to ten site collaborators. Business Elite Plan ($159/mo): Same as Business Plan, plus unlimited storage, an advanced marketing suite, advanced eCommerce, scheduling and services, access to the advanced developer platform and up to 100 site collaborators. Wix Plan Storage Light 2 GB Core 50 GB Business 100 GB Business Elite Unlimited Network Solutions pricing All Network Solutions prices listed below reflect annual pricing (month-to-month plans and additional yearly rates are also available): Website ($4.99/mo—renews at $15.99/mo):  This entry-level builder plan includes a free domain for the first year, three months of free professional email, a one-month free SSL certificate, one hour of expert design support and access to the logo builder and design studio. Website + Marketing ($7.99/mo—renews at $20.99/mo): This plan includes additional marketing and business tools, such as online selling, appointment scheduling, social media and email marketing and a Google My Business listing, all built on top of the features offered in the Website plan. Ecommerce ($13.99/mo—renews at $28.99/mo): This plan is designed for users who want to sell products. It includes all the features of the Website + Marketing plan, along with secure checkout on your domain and the ability to sell on popular platforms. Bottom line: Wix offers a broader variety of plan types, including a free plan you can start with immediately, alongside premium options that bundle storage, eCommerce tools, marketing features and advanced capabilities for growing teams. Network Solutions, by contrast, provides only paid plans, so it’s worth looking closely at what each tier includes before deciding what fits your needs. Explore all the features and benefits of   Wix Premium Plans  and find the plan that’s perfect for your business. 10. Customer support When you have a question, you need access to fast and helpful support. What Wix offers  Wix provides 24/7 customer support through live chat and a callback service. It also has an extensive Help Center  filled with articles and tutorials, the Wix Blog  for tips and inspiration and an active community forum. What Network Solutions offers Network Solutions provides multiple support channels, including live chat, phone assistance (available Monday-Friday,  8 a.m.–11 p.m. ET), 24/7 chat and a knowledge base with walk-through articles and guides.  Bottom line: Both Wix and Network Solutions offer multiple customer-support channels, including chat and online help resources. Wix provides 24/7 chat plus a callback option and an extensive Help Center. Network Solutions offers 24/7 chat/message-bot coverage and phone support with staffed hours during U.S. business times (phone: Mon–Fri, 8 a.m.–11 p.m. ET). Compare the channels and hours for the languages and regions you care about when choosing a provider. The final verdict  So, should you choose Wix or Network Solutions? The answer depends on your goals. If you are a modern entrepreneur, small business owner or creative professional looking for a flexible, design-forward platform, Wix may be the stronger fit. Its combination of a powerful and intuitive editor, extensive features and a robust app market gives you all the tools to build and grow. Whether you want to start a blog , open an online store  or book clients, Wix scales with you. Network Solutions can be a practical choice for users who want a straightforward website that connects seamlessly to their Network Solutions domain. That said, its builder offers fewer features and customization options than many competitors, which may limit what you can achieve if you're looking to create a more robust online presence.  You can start building your website today and explore all the features for yourself. Try Wix for free→ Editor's note: All information presented in this article is true as of 11/18/2025 unless mentioned otherwise. Wix vs Network Solutions FAQ Is Wix really free? Yes, Wix offers a free plan that lets you create a fully functional website. It includes hosting and access to the editor. To connect a custom domain, remove Wix ads and access business features, you can upgrade to a premium plan. Is Wix good for small businesses? Absolutely. Wix is ideal for small businesses. It provides all the tools you need to get online, from a professional website and custom domain to an online store, booking system and marketing tools. Its ease of use means you don't need to hire a developer to get started. Can I switch from Network Solutions to Wix? Yes, you can move your site to Wix. While you can't directly "import" a Network Solutions site, you can easily rebuild it with Wix's intuitive editor. You can also connect your domain from Network Solutions to your new Wix site. Learn more: Wix vs Hostinger Does Wix handle SEO well? Yes, Wix provides a comprehensive suite of built-in SEO tools to help your site rank on search engines. The platform gives you full control over your SEO strategy, from customizing meta tags and slugs to managing redirects and structured data. What's the main difference between Wix and Network Solutions? The biggest difference between Wix and Network Solutions lies in their approach to website creation. Wix is an all-in-one website builder with drag-and-drop design tools, built-in hosting, AI site creation and extensive marketing integrations. Network Solutions, on the other hand, is primarily a domain registrar and hosting provider that also offers an AI-powered site builder with fewer design and eCommerce capabilities. Which platform is better for eCommerce? If you want to sell products or services online, Wix eCommerce provides more advanced tools, like multichannel selling, abandoned cart recovery, inventory tracking and integrated payment gateways. Network Solutions eCommerce allows you to add a secure checkout to your domain and sell products, but it offers fewer store management and marketing automation features. Which is better overall, Wix or Network Solutions? If your goal is to build, design and grow a professional website, Wix offers a more complete solution. You’ll get a flexible website builder, integrated marketing tools, AI features and powerful eCommerce options. Network Solutions is a solid choice if you mainly need domain registration and basic site hosting with simple website creation.

Turn your ideas into sales and start selling with Wix eCommerce →   When learning how to develop a website  for your online store, two platforms are brought up a lot: Wix and WooCommerce.  Wix lets you build an eCommerce website  in minutes. With its intuitive  drag and drop website builder , Wix offers diverse eCommerce solutions, including managing physical and digital stores, running a  dropshipping shop , utilizing  print on demand services  and  selling subscriptions .  If you want to skip the manual setup, Wix’s AI website generator  can do the heavy lifting for you. Just describe what you need as a chat prompt, and you’ll have a fully functional online store in minutes.  WooCommerce is a free plugin for WordPress, turning any WordPress website into a highly flexible online store. AI website generation is available via third party plugins and integrations.  Let’s cut through the noise and find which platform best fits your business goals, technical comfort level and budget. Learn how to sell online  with Wix’s website builder .  Ready to launch your eCommerce business? With Wix eCommerce, you can build a professional online store that attracts customers, drives sales and grows your brand. Enjoy full customization, built-in SEO and powerful marketing tools, all in one platform. Start today and turn your vision into success. TL;DR: Wix vs. WooCommerce When it comes to ease of use and all-in-one convenience, it’s hard to beat Wix’s  online store builder . If you have the technical resources and want to get more out of your store’s design and functionality through coding, WooCommerce on top of WordPress offers that flexibility. Key Takeaways: Wix strength: beginner-friendly, no-code setup with integrated eCommerce hosting  and AI tools. WooCommerce strength: unlimited customization and plugin options for advanced users. Wix limitation: may feel limited to users with prior web development experience or those aiming to build highly customized, complex storefronts. WooCommerce limitation: requires technical expertise and additional costs for hosting and plugins. Build your store today and start capturing more sales with Wix’s   online shopping cart . Wix vs WooCommerce: feature comparison table Feature Wix WooCommerce Setup difficulty Beginner Advanced Monthly cost $29-159 per month (billed annually) $150-5,650+ per month (depending on hosting, plugins and possible developer costs) Templates 2,000+ website templates 14,000+ (varying in quality. Includes WooCommerce and WordPress themes) Product limit 50,000 Unlimited Hosting included Yes No 24/7 support Yes No Customization Very high Unlimited Editor’s note: this comparison focuses on the WooCommerce plugin with wordpress.org and not the commerce plan offered by wordpress.com. Learn how to start an eCommerce business Wix vs WooCommerce: meet your contenders  Each year, close to 2.77 billion people shop online worldwide , so choosing the best eCommerce platform for your eCommerce website design  is a pretty big deal. Before researching the best eCommerce website builders and figuring out which platform is best for you and your website, remember that knowing how to start an online store is the first step to building a successful eCommerce business. Wix is the complete website solution for self creators and internet entrepreneurs. In addition to the drag-and-drop website builder, Wix offers integrated free website hosting , payments , marketing tools  and a free AI powered website builder. WooCommerce takes a different approach, as a free WordPress plugin, letting you turn any WordPress site into an online store. It's the go-to eCommerce solution for WP developers and businesses that need comprehensive control over their WordPress store's functionality. It’s important to note that WooCommerce requires WordPress hosting and some technical know-how to unlock its full potential. "Creating a well-structured online store that aligns with customer expectations is now one of the main ways to offer satisfactory shopping experiences and maintain competitiveness in the market."_Bruno Carvalho, Online Payments Product Manager at Mercado Pago See more: What is an eCommerce website? Is Wix good for eCommerce? What's the best way to start an online store? Wix vs WooCommerce: the ultimate comparison You've met the contenders. Now let's put them head-to-head. Both platforms take different approaches to selling online. Wix emphasizes ease of use and integrated features, while WooCommerce prioritizes technical flexibility and control. Choosing between Wix and WooCommerce usually comes down to your specific business needs, technical comfort level and long-term vision. Are you looking for an all-in-one platform with an easy to use back-end, or are you interested in managing technical details in exchange for more customization options? Templates and web design Website builder Apps and plugins Security and reliability Ecommerce Hosting and domains Blog integration  SEO Pricing Customer support 01. Templates and web design What Wix offers:  Wix helps you stand out with bold, on-brand website templates  (over 2,000 in total, with 340 eCommerce website templates ), offering product galleries, shopping cart integration and mobile optimization built-in. The drag-and-drop editor makes it easy to build a stunning online store, by simply moving the elements wherever you want on the page, without having to know a single line of code. What WooCommerce offers:  WooCommerce has over a hundred themes specifically designed for selling via WordPress, with prices ranging from $49 to $100 annually. Since WooCommerce is a WP plugin, you aren’t locked into strictly using WooCommerce themes. WordPress offers over 14,000 free and premium themes, but they don’t all work seamlessly with WooCommerce, so some trial and error and research might be needed. CSS coding  knowledge or a dedicated developer is recommended to get the most out of WooCommerce.  Bottom line:  If you’re looking for simplicity and speed, go with Wix. If you need a fully customizable layout and have the technical resources, choose WooCommerce. See more: What is an online shopping cart? How does eCommerce work? Ecommerce website examples 02. Website builder What Wix offers : Wix offers a no-code website builder  to get you online fast. To build a stunning website with Wix, all you need to do is choose one of the professionally designed and customizable templates and drag and drop the elements wherever you want them on the page. It’s that simple. For an even less technical approach, Wix’s AI website builder lets you build a website and storefront with simple chat prompts, helping with content generation, product descriptions and SEO features . What WooCommerce offers : WooCommerce is a WordPress plugin, which means you need to build and host your WordPress site before integrating with WooCommerce. While powerful, WordPress often requires more technical knowledge compared to other website builders. WooCommerce and WordPress offer AI abilities through plugins like Elementor Website Builder  and AI Product Content Generator & Automation Toolkit for WooCommerce . These plugins can help with content creation and product descriptions. AI plugins for WordPress and WooCommerce can require separate subscriptions and setup. Bottom line : Wix’s website builder is straightforward and offers integrated AI features, making it easy to build a website with zero experience. WooCommerce relies on WordPress's powerful and robust open source publishing platform to build and launch a website and may require third-party tools and plugins, adding potential complexity and cost. See more: Best AI website builders Best website builders for SEO Best low-code no-code website builders 03. Apps and plugins What Wix offers:   Wix App Market  features more than 800 applications designed to work perfectly with Wix. When it comes to selling online, the app market’s eCommerce category  covers everything from dropshipping and shipping solutions to product reviews, customer support chat-bots and loyalty programs.  What WooCommerce offers:  WordPress's ecosystem is considered one of the largest there is, with an estimated 60,000-90,000+ available plugins across its plugin directory and third-party developers and marketplaces. WooCommerce alone has close to 1,200 plugins that handle everything from subscription billing to advanced inventory management. Since you can use both WooCommerce and WordPress plugins, it’s important to make sure that the plugins you choose are compatible with one another. Bottom line:  Wix’s easy-to-use and accessible website builder, coupled with its curated app market, ensures everything on your eCommerce store just works. With WooCommerce and WordPress, you need to piece things together—themes, plugins, hosting—so if something goes wrong, it’s not always clear what happened. 04. Security and reliability What Wix offers:  Wix takes eCommerce website security  and reliability seriously. Every Wix site automatically receives SSL certification , is protected from DDoS  attacks and is fully PCI compliant to help safeguard and protect payment and transaction details. Security updates happen automatically without user intervention. Wix's infrastructure can handle traffic spikes and provides global CDN  coverage, backed by a proven track record of 99.99% uptime .  What WooCommerce offers:  Since WooCommerce is a WordPress plugin, your site’s security depends on your WordPress hosting provider and maintenance practices. You'll need to manage your website’s SSL certificates, security plugins, schedule and implement regular updates and create site backups yourself. Because of this, any issues with the site's security and uptime falls on you and your chosen hosting and maintenance practices.  Quality managed WordPress hosts like WP Engine provide enterprise-level security already built in, but can be pricey depending on which hosting plan you eventually choose. Bottom line:  At Wix, website security is all handled on their end, letting you focus on creating the best shopping experience for your customers. WooCommerce can be extremely secure, but requires either ongoing technical hands-on management or paying for enterprise-grade hosting solutions with baked-in security. 05. Ecommerce What Wix offers:  Wix makes it easy to create a professional website for your eCommerce business, letting you list up to 50,000 products with multi-channel selling on Amazon, eBay, Facebook and more. Their payment solution, Wix Payments, lets you accept payments via major credit cards, Apple Pay, Google Pay, PayPal and more. Depending on your location and customers, you can also accept payments from  over 80 global payment gateways , including Braintree, Klarna, Stripe, PayPal, Square and more. Other advanced eCommerce features include dropshipping integration, cart abandonment features, inventory management, subscriptions and loyalty programs to name a few. What WooCommerce offers:  WooCommerce technically lets you list an unlimited amount of products—depending on your hosting setup, website optimization and bandwidth—and offers extensive customization options for building complex product catalogs. Extended functionally for features like dropshipping/print-on-demand, shopping cart abandonment notifications, inventory management and subscriptions are available through paid extensions and plugins or can be developed in-house.    Payment gateway options are virtually unlimited and can be integrated through WP plugins or manually inserted via iFrame or APIs. This flexibility and advanced functionality has a bit of a learning curve and might require additional costs. Bottom line:  Wix has everything you need to start selling online in one place. WooCommerce offers solutions for complex requirements like payments, subscriptions, memberships and unique product page configurations through its extensive library of free and paid plugins. 06. Hosting and domains What Wix offers:  All Wix plans include multi-cloud hosting, automatic backups, global CDN and a free domain for the first year (after which, prices start at $9.90 per year). No server management, software updates or technical maintenance required. Hosting scales automatically with your traffic. What WooCommerce offers:  Since WooCommerce sits on top of WordPress.org’s open-source platform, you’ll need to register for a domain via a third-party registrar and arrange separate WordPress hosting, which come with their own costs. Remember, where you decide to host your WordPress website can directly impact your store's speed, security and reliability.  Bottom line:  Wix strips away any technical complexities and has you covered when it comes to hosting and domains. WooCommerce and WordPress give you full control of your website’s hosting choice, and you'll need to do your research to find the best solutions for your store and plan ahead for any ongoing related costs. 07. Blog Integration What Wix offers:  Wix makes it easy to start a blog with its feature-rich blog maker  offering AI-powered content generation, automated SEO and eCommerce website optimization , scheduling tools and mobile optimization. The blog seamlessly integrates with your Wix eCommerce store for content marketing strategies. AI tools help generate blog ideas, full posts and optimize content for search engines. What WooCommerce offers:  WordPress.org powers over 40% of all websites primarily due to its blogging capabilities. As a result, WooCommerce stores get access to WordPress's extensive CMS with unlimited customization options, advanced SEO plugin support and sophisticated publishing and scheduling workflows. Bottom line:  WordPress/WooCommerce offers industry-standard blogging for content marketers. Wix provides an excellent integrated blog solution that works great for most businesses without the technical complexity. 08. SEO What Wix offers:  Wix’s built-in SEO tools include automated meta tags, XML sitemaps , structured data markup and personalized SEO plans. Wix’s AI assistant helps optimize individual pages and product descriptions for search engines. Integration with Google Search Console comes standard. What WooCommerce offers:  WordPress offers extensive SEO flexibility with plugins like Yoast SEO and RankMath providing granular control over every optimization aspect. Advanced users can jump up to the plugins’ paid tiers to implement complex technical SEO strategies, which are usually not possible with hosted platforms.  Bottom line:  Wix handles SEO basics automatically with AI assistance. WooCommerce (and Wordpress) offers access to professional-grade SEO tools and plugins for advanced SEO strategies. See more: how to drive traffic to your online store → 09. Pricing What Wix offers:   Wix Plans  with eCommerce support and features start at $29 per month for the Core plan, and go up to $159 per month for Business Elite and its advanced eCommerce capabilities (billed annually). All Wix plans include hosting, SSL certificates and a free domain for the first year. Higher tiers add advanced marketing tools, priority support and increased storage.  What WooCommerce offers:  The WooCommerce plugin itself is free, so you need to calculate WordPress hosting, premium themes, domain registration, essential plugins and developer costs. Average costs range between $150 and $5,650+ per month, depending on chosen solutions, functionality and complexity of your website.  Platform Typical monthly cost range Wix $29 a month for Core, $39 a month for Business and $159 a month for Business Elite (billed annually). WooCommerce Estimated $150 to $5,650+ a month, depending on chosen hosting, plugin and developer options. Editor’s note: Wix’s Light plan at $17 a month doesn’t offer eCommerce functionality. All pricing information is accurate as of October 17, 2025. Bottom line:  Wix offers predictable monthly costs with everything included. The WooCommerce plugin is free, but developer costs, domain registration, WordPress hosting, plugins and premium themes can quickly add up. Learn more: Wix premium plans   How much does a website cost? How to build a website for free 10. Customer support What Wix offers: With Wix you get 24/7 callback support  for English speakers, live chat during business hours, access to their comprehensive help center, video tutorials and Wix Academy for advanced training. What WooCommerce offers:  WooCommerce doesn’t offer phone support or have a dedicated support team, relying on community forums, documentation and knowledge bases. Since WordPress.org is open-source, they also don’t offer any dedicated support channels beyond forums and documentation. This means you’ll either need to contact your hosting provider or hire a dedicated WP developer/IT specialist for ongoing support.  Bottom line:  Wix has dedicated 24/7 support. WooCommerce and WordPress rely on community help, third-party support or in-house hires, which can be inconsistent. Wix vs WooCommerce: final verdict Choose Wix if you're  looking for a more hands on approach and want to start selling online quickly, without technical headaches and overhead. Wix is a great choice for businesses selling physical products, digital downloads or services with straightforward requirements. The all-in-one approach means you can focus on growing your business and your product offering instead of managing technology. Choose WooCommerce if you  have complex requirements, are looking for a bespoke solution with unlimited customization options and have the technical resources and abilities to manage and maintain a hosted WordPress site. WooCommerce works best for companies with online stores that require specific and unique functionality. The main difference between Wix and WooCommerce is control versus convenience. Wix handles the technical complexity, so you can focus on your products, customers and sales. WooCommerce gives you complete control, but requires significantly more technical resources and a larger budget. "I built our website in less than a week. Prior to Strathcona Spirits, I worked in eCommerce and online communications, so I knew what I wanted. I didn’t want an eCommerce site that was clunky and difficult to update, where the smallest change required a developer. This was a lean startup, so we wanted to have a website that we could easily update ourselves — or delegate to an employee to update — in a really simple and time-efficient way. So that's how I decided on Wix.“_Andrea Shubert, co-founder of Strathcona Spirits See more: How to make a website to sell What's the best way to start an online store? Wix vs Hostinger Wix vs WooCommerce FAQ Is WooCommerce really free? Yes, the WooCommerce plugin is free, but you need to calculate for WordPress hosting, domain registration, SSL certificates, premium plugins, themes and potential developer costs. Total expenses often exceed Wix's monthly fees.  Maintaining an eCommerce store on a WordPress site comes with expenses that often surprise new users. These aren't hidden fees, but essential components you need to build a robust WordPress site and online store. Can I migrate from WooCommerce to Wix later? Yes, you can migrate from WooCommerce and WordPress to Wix, but it's not a straightforward, one-click process. Since there’s no direct migration tool available to automatically transfer your data, you’ll need to manually re-enter your products, product descriptions, images and pricing into your new Wix store.  If you’re a Wix Business Plan subscriber, their support team can help make the manual migration process smoother. Which platform is better for SEO? Both WordPress/WooCommerce and Wix deliver strong SEO results, but with different approaches. WordPress, combined with WooCommerce for eCommerce, is known for its extensive customization options. Through powerful plugins like Yoast SEO or Rank Math, users have granular control over on-page SEO elements, from meta tags and schema markup to XML sitemaps and redirects. This level of control makes it a preferred choice for those with highly specific SEO strategies or the desire to fine-tune every aspect of their site's optimization. Wix focuses on streamlining the process with built-in, automated SEO features. Wix SEO provides you with a personalized checklist to guide you through the optimization basics, handling many technical aspects automatically. While it may not offer the same depth of customization as WordPress, Wix’s user-friendly approach is highly effective and sufficient for most small to medium-sized businesses looking to establish a solid online presence without needing deep technical expertise. Both platforms can achieve excellent SEO results. WordPress/WooCommerce offers more advanced SEO control, while Wix provides automated SEO optimization that works well for most businesses. Do I need coding skills for either platform? Wix is a   no-code website builder and requires zero coding knowledge. You technically don’t need coding skills to work with WooCommerce—or WordPress—but CSS and PHP knowledge can be a big help when it comes to customization and troubleshooting. Which platform scales better for high-traffic stores? Both can handle high traffic, but approach scaling differently. Wix handles scaling automatically through its infrastructure. Scaling and accepting high traffic volumes with WooCommerce depends on your hosting solution and technical optimization. Can I sell both physical and digital products on both platforms? Yes, both Wix and WooCommerce support physical products, digital downloads and services.