Search results

Build your website in minutes, try Wix for free today → Building a website in 2025 doesn’t require a tech background—or even much time. Whether you're launching a new business, creating a portfolio or growing your personal brand, the right website builder can help you get online quickly and confidently. From traditional drag-and-drop editors to the latest AI website builder tools, there’s never been a better time to learn how to build a website from scratch. The challenge? Choosing the platform that makes the process as smooth as possible. In this guide, we’ll walk you through five of the easiest website builders to use this year. We’ll cover what makes each one stand out—from ease of use to design flexibility—so you can find the best fit for your next project. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  What features make a website builder easy? Creating a website shouldn’t feel like assembling a puzzle with missing pieces. The easiest website builders bring together simplicity and powerful tools so anyone can design a professional site with confidence. Whether you're starting your first blog or building an online store, the right tools can help you create a site you’re proud of. Do you need a website ? The answer is yes, and here’s what to look for in the best website builders that prioritize user-friendliness. Intuitive interface "The power of a good website builder lies in its simplicity,” says Sharon Hafuta, SEO blog editor at Wix. “An intuitive interface empowers users to build their vision without feeling overwhelmed.” The best platforms use a drag-and-drop interface, letting you move elements exactly where you want them. This makes customization seamless, without needing any coding expertise or worrying about complex design elements. Templates  Starting with a ready-made design can save hours of work. The easiest website builders  offer a library of tailored website templates for blogs, eCommerce stores, portfolios and more. What makes these templates stand out? Customizable: You should be able to swap colors, fonts and layouts to make it feel like yours. Mobile-Friendly: With mobile use at an all-time high, a website needs to look stunning on every screen size. Related readings: How to make a website mobile-friendly Best website builders for portfolio How to make a portfolio AI tools AI tools are transforming the way websites are built, making it easier than ever to create something polished and professional. According to Sharon, “All types of AI tools—whether it’s content recommendations, SEO insights or even complete website generation—allow users to focus on delivering their core message, while the technology handles the technical details.” Ever wondered, how does AI work in website design? These features act like your personal design assistant, offering layout suggestions or generating tailored content for your pages. For example, AI can recommend a color palette that complements your brand or even craft copy that fits seamlessly into your site. “AI tools aren’t just about saving time,” Sharon explains, “they’re about making professional-level website creation accessible to everyone.” Check out the best AI website builders to get your dream website up and running quickly. Effortless scalability What if your brand or project takes off faster than you expected? Scalability is essential in the easiest website builders, ensuring it grows with you. Whether it’s adding more pages or unlocking advanced features, the process should be as smooth as stepping into the next stage of your business. A user-friendly platform anticipates your needs and eliminates barriers, so you can focus on reaching new goals without missing a beat. Support for eCommerce Selling online? Creating an eCommerce website is in your reach with the easiest website builders. Look for tools that help you create product pages, organize discounts and connect secure payment systems. Sharon recommends, “The best eCommerce website builders offer the tools you need to focus on your products and customers rather than worrying about technical hurdles.” Learn more about eCommerce: Wix vs. Shopify Shopify alternatives Wix Studio vs. Shopify Ecommerce website optimization Built-in SEO, branding and marketing Search engine optimization (SEO) can feel intimidating, but the best website builders for SEO simplify it. From editing meta descriptions to customizing URL s, these features help your site rank higher in search results. Plus, integrated marketing strategies and tools make managing social campaigns and email marketing campaigns from one platform a no-brainer. “ Website SEO isn’t just about writing blog posts or adding keywords,” says Sharon. “It’s about combining content, accessibility and technical strength to create a foundation for success.” Many platforms also provide SEO features and branded tools like a blog maker and logo creator , giving you everything you need to establish a professional look. Learn more about SEO: What is SEO? Blog SEO SEO website design Free SEO tools Social media branding Security Nobody wants their site to crash or face cyber threats. The easiest website builders offer robust and free website hosting with top-notch uptime , so your website is always available. Website security features like SSL certificate providers and malware protection ensure your data and your visitors’ info stay safe. Learn more: Best website hosting providers What is web hosting? How to host a website Best website hosting Integrated analytics Easy-to-use website builders provide built-in analytics tools that allow you to track visitor behavior, page views and traffic sources. As the website owner, you can use this information to understand what’s working and where improvements might be needed. Domain name and management A domain name  is fundamental for any website. User-friendly website builders often simplify this process by offering a domain name search  tool to look for available names and a custom domain name generator  to help you brainstorm creative ideas. They also handle the technical aspects of custom domain registration and management, often directly through the platform. Learn more: What is a domain name? How many domains are there? Pricing transparency The best website builders maintain clear, honest pricing structures with no hidden costs. Many offer a free website builder  option or trial plans, allowing users to test the platform before committing. Their premium plans provide excellent value, offering robust features and advanced functionality to elevate your website. Easiest website builders  Wix Wix Studio Strikingly Jimdo Duda 01. Wix Wix is o ne of the  best website builders for small businesses , individual creators, freelancers and professionals like designers, videographers, beauticians and even plumbers. This versatile yet cheap website builder  offers two straightforward approaches to creating your website, making it a solution that grows with you. Scalability is built-in, so whether you're just starting out or expanding your business, Wix has you cov ered. One way to create your site is by personalizing a website template using the intuitive drag-and-drop editor to match your unique style or aesthetic. Alternatively, you can opt for an AI site builder to do the heavy lifting. Simply answer a few questions, and it generates a fully customized website tailored to your needs. Wix also equips you with comprehensive website tools to help optimize your site for search engines. With Wix Analytics , you can track performance and gain data-driven insights to improve user engagement. Plus, it includes eCommerce functionality so you can easily scale your business by selling products directly from your website. On top of that, every Wix website benefits from enterprise-grade security, including SSL encryption, DDoS protection, PCI compliance for eCommerce sites , and 24/7 monitoring. Wix ensures you can focus on what you do best without worrying about the technical stuff. Pricing:  Free plan available. Paid plans start at $17 per month (billed annually). Month-to-month plans are also available. 02. Wix Studio While Wix is one of the best website builders for freelancers , creatives and small businesses, Wix Studio  is designed for agencies and enterprises, including industries like travel and bookings, sports, law, consultancy and construction. It combines the simplicity of a drag-and-drop editor with advanced design flexibility for professionals. This popular website builder comes with a library of responsive templates  to kick-start the website creation process. For time-sensitive projects, Wix Studio AI tools  provide an even faster route. Meanwhile, Wix Studio SEO  ensures your site is optimized by including SEO in every part of your workflow. And if you plan on selling products online, Wix Studio eCommerce   offers everything you need to create a top web store. Additionally, Wix Studio makes it easy to track your website performance  and learn about visitor behavior through its advanced analytics tools. If you’re looking to measure the effectiveness of your marketing campaigns, Wix Studio marketing integrations  have you covered.  This powerful website builder also prioritizes security. It offers enterprise-grade protections to safeguard your site and data, such as real-time threat detection, 24/7 monitoring, SSL certificates and anti-DDoS measures. Pricing:  Paid plans start at $19 per month (billed annually). Month-to-month plans are also available.  03. Strikingly Strikingly is one of the best website builders for creatives  and entrepreneurs. Its drag-and-drop editor allows you to create a website with no code and design experience.  To get started, simply choose a customizable template from Strikingly's extensive collection and adjust the color palette and design elements to match your   brand and style . For an even faster website-building process, use the platform’s AI website builder.  The built-in online store features let you easily sell products, and the analytics give you valuable insights into your website performance and audience. Additionally, the platform offers a range of built-in website SEO features.  In terms of website security, Strikingly offers free HTTPS for all websites, helping safeguard your site and potentially increasing visitors’ trust.  Pricing:  Free plan available. Paid plans start at $16 (billed annually). Other billing options are also available. 04. Jimdo Jimdo is one of the easiest personal website builders  to use, thanks to its generative AI capabilities. Just create a free account, answer some questions and choose from the wide range of pre-made templates. Then, use the built-in design features to tailor the look and feel of your website.  Jimdo’s website builder includes an automatic SEO feature that handles most of the technical optimization work to improve your site's search visibility. The platform also provides built-in analytics to track visitor data, and the basic eCommerce tools allow you to set up an online store, manage products and handle payments seamlessly. Additionally, all Jimdo-created websites use the HTTPS protocol. Pricing:  Free plan available. Paid plans start at $11 per month (billed annually). Other billing options are also available. 05. Duda With Duda’s easy website builder, you can start creating your site by selecting a responsive template or taking advantage of the advanced AI assistant, which can generate a multi-page site in seconds.   Optimizing your website for search engines is easy with Duda. The automated tools can generate your meta titles, meta descriptions and alt-text.  Duda also helps you quickly start selling products on the web with features like payment gateway integration and AI-generated product descriptions. Like many top website builders, every Duda website is backed by enterprise-grade security. Additionally, Duda offers important analytics and insights, such as the number of visitors, their origin and which web page (s) they engage with most .  Pricing:  Free trial for 14 days. Paid plans start at $19 per month (billed annually). Month-to-month plans are also available. Editor’s note: all pricing and information are current as of 04/08/2025. Explore some of the best website builders by industry: Best website builders for service businesses Best membership website builders Best travel website builders Best sports website builders Best booking website builders Best website builders for consultants Best website builders for law firms Best construction website builders Best website builders for designers Best beauty website builders Best plumbing website builders Best website builders for videographers Best website builder for graphic designers Best website builders Canada Easiest website builders FAQ What is the easiest website builder to use? Several website builders make creating a site effortless, even for beginners. Wix stands out thanks to its drag-and-drop editor and AI tools that simplify the process. Wix Studio is perfect for those who want advanced design flexibility but still value an easy-to-use platform. Tools like Duda, Strikingly and Jimdo are also excellent choices, offering straightforward editors and templates designed for simplicity. Lea rn more:  Squarespace alternatives WordPress alternatives Shopify alternatives Can a beginner build a website? Absolutely. Building a website is no longer a task just for professionals. Platforms like Wix, Wix Studio and Strikingly are specifically built for beginners. They offer guided setup processes, templates you can customize and user-friendly tools that eliminate guesswork. Even if you've never built a site before, you'll find these tools intuitive and supportive. What website should I make as a beginner? Start with something simple that aligns with your goals. If you're a creative or small business owner, consider creating a portfolio or simple business website with Wix or Jimdo. Bloggers might enjoy the ease of Strikingly, while Duda’s functionality works well for showcasing various projects. Whatever you decide, focus on building a site that reflects your style and purpose. Learn more: Blogging statistics How to start a blog What is the fastest and easiest way to make a website? If speed is what you’re looking for, tools like Wix’s AI site generator or Strikingly's one-page designs are unbeatable. Simply answer a few questions, and these platforms can generate a website in minutes. Customizing templates with drag-and-drop editors, available on options like Wix Studio and Duda, is another quick way to set up a professional-looking site. What are some cheap and easy to use website builders? For affordability and ease of use, the top picks are Wix, Strikingly and Jimdo. Wix offers competitive pricing with a variety of plans to meet your needs. Jimdo is known for its budget-friendly approach and Strikingly shines as an affordable option for simple sites. If you’re after more advanced features with seamless usability, Duda and Wix Studio offer great solutions without breaking the bank.

The perfect domain is just a click away: claim your domain →   When lea rning how to make a website from scratch , one of the most important steps is to secure the right domain name. Without a memorable domain, it won’t matter which website builder  or AI website builder  you use—no one will be able to find your site. But domain ownership is just the beginning. You need to manage your domain well to protect your brand reputation, keep your website secure and ensure everything runs smoothly. So, how do you effectively manage your domain? In this guide, we’ll break down everything you need to know about domain name management to keep your website safe, reliable and set up for long-term success. What is a domain name? A domain name  is your website's address on the internet. It’s the most recognizable part of a Uniform Resource Locator ( URL ), which you often type into your browser to access a specific web page . For example, “ wix.com ” is the domain name in the URL “ https://www.wix.com/blog .” "When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online." - Einat Shafir, product manager at Wix Read our articles on what is a domain name  and domain vs. website  to learn more about domains and how they relate to websites. Parts of a domain The key parts of a domain  include: Top-level domain (TLD):  The TLD comes after your main domain name. It’s also known as the “domain extension.” Examples include “.com,” “.org,” “.net” and “.co.”. Second-level domain (SLD):  This is the core of your website’s address, usually the name of your business or brand. For example, in “ wix.com ,” the word “wix” is your SLD. Subdomain:  This is an extension that comes before the SLD. It’s used to structure a website into different sections to make navigation easier for visitors. For instance, “careers” is the subdomain in the domain “ careers.wix.com .”  Learn more:  What is a TLD? What is a subdomain? Types of domain extensions Each type of domain  extension serves a different purpose, and the one you choose often hints at the type of website  you’re running. Some examples include: Generic top-level domains (gTLDs):  These are the most popular domain name  extensions. They include .com domains, .org domains, . website domains  and . digital domains . Country-code top-level domains (ccTLDs):  These extensions indicate a specific geographical location or country. Examples include .us for the United States, .uk for the United Kingdom and .au for Australia. Sponsored top-level domains (sTLDS):  These are restricted to specific industries or organizations. For example, .edu is reserved for accredited educational institutions, and .gov is used exclusively by government agencies. "There are three WIN Pillars for choosing a great domain name. 1) Words: Keep it short and easy to spell, 2) Identity: Make sure it’s relevant to your business and 3) Name: Ensure it’s unique and distinguishable. Avoid numbers and hyphens as they can complicate the domain." - Keren Friedlander, product manager at Wix Check out this guide to domain extensions  to get more insights on the different types of domains. How to get a domain name You can get a domain name in two ways. Let’s look at both. Purchase a domain name Buying a domain name helps your website look more legit and professional than if you're using something like “ yoursite.wixsite.com .” However, before you buy one, perform a domain name search  to check for domain availability. If your first choice is taken (which happens a lot), you can use a domain name generator  to get creative alternatives based on your business name or keywords. Once you settle on a name, check the domain name cost  before proceeding to checkout, as the prices may vary. A standard domain name should cost around $10 to $45 per year, though premium domains can cost more. “The question is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” - Alan Carr, creative director at Webpop Design Learn more: How to buy a domain name     How to choose a domain name Secure a free domain name Many website builders, like Wix, offer free website hosting  coupled with a free domain when you sign up for their website-building services. This can be a fantastic option if you’re just starting out or working with a tight budget.  Just keep in mind that after the initial free period (often one year), you'll need to pay the regular renewal rate to keep your domain. Other benefits of using a website builder like Wix include: Great site reliability  with a 99.99% uptime  guarantee, so your site stays online and accessible virtually all the time. Top-notch website performance  to give visitors a smooth user experience. Enterprise-grade website security to protect your site from cyber attacks. Wix Analytics  to get valuable insights about your site's traffic and visitor behavior. Scalability  to easily grow your site as your business expands. Learn more: How to get a free domain name What is domain management? Domain management  involves regularly maintaining your domain name to keep it active, secure and properly configured. Many people confuse domain name management with web hosting, but they serve different purposes. While domain management ensures your domain stays registered and correctly linked to your website, web hosting focuses on storing and serving your website’s content so visitors can access it. Learn more:  What is web hosting? How to host a website Why is domain name management important? Effective domain management has many benefits. Let’s look at some of them. Brand protection Without proper oversight, bad actors can register similar domains to impersonate your business or mislead unsuspecting customers. Managing your domain helps prevent this. One way to protect your brand is by buying misspelled versions of your primary domain name, as well as different TLDs, like .net, .org and .co. You can then keep them as parked domains  or redirect them to your main website to make sure visitors always land in the right place. You could also add a few potentially valuable domains you’re not planning to use to the cart and then sell them down the road to make some extra money. This process is called “ domain flipping .”  Learn more:   How to redirect a domain name How to change a domain name Domain security and risk prevention If your unmanaged domain expires, hackers can take control of it and create fake versions of your site to trick visitors into sharing sensitive information, which can affect your reputation. Domain name management reduces this risk and boosts website security  so that visitors will always access the real version of your site. Improved SEO performance How well you manage your domain can affect your domain authority , which is a key factor in search engine optimization (SEO).  Consistent domain management signals to search engines that your website is trustworthy. This can help you rank higher in search results and prevent domain-related issues that could hurt your visibility on search engines. How to manage your domain Choose a reliable registrar Monitor domain expiration dates Secure your domain account Activate domain privacy protection Maintain DNS settings properly 01. Choose a reliable registrar The first step in managing your domain is picking a reliable domain registration company. A trusted registrar will keep your domain secure, make it easy to manage and provide reliable support whenever you need it. Some of the best domain registrars , like Wix, offer features like integrated WHOIS lookup and protection, 24/7 customer support and even a free domain name for a year with premium website-building plans. “Certain domain registrars offer packages with added security (like WHOIS privacy protection), premium DNS services, SSL certificates or website-building tools. While these extras can increase the annual cost, they offer value in terms of convenience, security and performance. For businesses handling sensitive data or relying heavily on online transactions, these features are crucial." - Kumar Abhinav, senior link building analyst at Mavlers Learn more:   How to register a domain name 02. Monitor domain expiration dates Domain name expiration can cause a lot of issues. Your website could go offline, your email address might stop working and—worst of all—someone else could snatch up your domain name.  A simple way to avoid expiration issues is to set reminders or enable auto-renewal options with your domain registrar. This way, your domain stays active without you having to constantly remember renewal deadlines. By taking a proactive approach, you'll be able to avoid unnecessary disruptions and maintain a clean domain history , which can boost your domain’s trustworthiness. 03. Secure your domain account Securing your account reduces the risk of unauthorized access by hackers who might want to transfer ownership, redirect traffic or even take down your website. One of the easiest ways to protect your domain is to use unique passwords and update them regularly. You can also enable two-factor authentication (2FA) to enhance your security. That way, even if someone steals your password, they won’t be able to access your account without the additional authentication factor. 04. Activate domain privacy protection When you register a domain, your contact details are often stored in public WHOIS databases. That means anyone (even bad actors) can look up your details and try to spam you or expose you to cyber threats. To keep your information private, you need to activate domain privacy . This will replace your personal details with generic contact information and keep your identity hidden from the public.  Many domain registrars offer domain privacy as an optional add-on, but if you’re using Wix, you get private registration at no extra cost when creating a website. 05. Maintain DNS settings properly Your Domain Name System (DNS) settings connect your domain name to your website, email and other online services. If they’re not set up correctly, visitors might not be able to access your site or your email could stop working. Review your DNS settings regularly to make sure your domain name servers and other settings are configured correctly. Also, remember to adjust your DNS records to avoid downtime if you make any changes, like switching web hosts or updating your email services. More on website builders Best website builders for SEO Free website builders  Best AI website builder  Best one-page website builders Cheap website builder  Best website builders for freelancers Best website builder for small business Domain name management FAQs What is the main purpose of DNS? The main purpose of the DNS is to translate domain names (like “ wix.com ”) into IP addresses (like “172.217.1.14”) that computers use to locate websites. What is an example of a DNS? A common example of a DNS is the A record, which connects a domain name to its corresponding IP address. Can the Internet work without DNS? Technically, yes. However, it would be nearly impossible to use. Without DNS, you’d have to type in exact IP addresses instead of domain names to visit websites. How do you manage domain names? You can manage domain names by registering them through accredited registrars, configuring DNS settings and ensuring timely renewals. From there, you can connect, transfer or purchase a new domain. You can also update your DNS settings, set up email forwarding and manage your domain renewals directly within the Wix platform. What is a domain management system? A domain management system is a tool that allows you to manage and control your domain names, including registering, renewing, transferring and configuring DNS settings. It helps organize and simplify domain-related tasks from one centralized platform. How to maintain a domain name? To maintain a domain name, regularly renew it before it expires, keep your contact information up to date, ensure your DNS settings are correct and enable domain privacy for security. Make sure to monitor for any security threats and renew your SSL certificate if applicable. What is DNS management system? A DNS management system allows you to control and configure the Domain Name System (DNS) settings for your domain. It helps you manage how domain names are translated into IP addresses, directing web traffic and setting up email services, subdomains and other network services.

In this post, we’ll help you to solve the riddle behind eCommerce discount strategies. Learn how to craft a discount strategy that benefits your business without cutting too deeply into your bottom line. There’s no denying that a great discount can do wonders for conversions. But if your discounts are too generous, too frequent, or too broad, you risk losing money—and even attracting a different crowd (e.g., deal seekers) than you originally intended. On the flip side, if you’re overly stingy with discounts, you may find that sales are few and far between. Read Also: How to start a business , Best online payment solutions   What is a discount pricing strategy in retail? A discount pricing strategy is a deliberate decision to sell a product or service at a lower price than the listed or advertised price. Read Also: Producing pricing strategy handbook Discounts can be temporary (for new items) or permanent (for clearance products).   They can also take different forms (e.g., percentage off vs. free shipping). We'll get into specific pricing strategies in a minute but first, let’s discuss a few different scenarios that are appropriate for offering discount pricing. When should you offer a discount? You want to motivate new customers to make a purchase Discounts not only draw attention to your site—they can also entice customers who are unfamiliar with your brand to follow through with their first purchase. Discounting is particularly helpful if you’re selling in a crowded market or if you’re a new eCommerce small business owner  with a newly minted online store. You want to boost shopper engagement and improve customer loyalty A competitive discount pricing strategy can be useful for incentivizing repeat purchases or organic marketing. For example, you might offer a discount as a reward when customers refer their friends and family to your brand. Or, you might choose to launch a loyalty program that offers gifts, discounts, and other incentives based on how much and how often members buy from you. You want to clear out old inventory If you’re looking to clear out inventory that’s taking up space in your store or warehouse, a discount can improve inventory turnover and help you make room for new products. You want to increase sales when demand is high Discounts can give you an edge during the holidays and other hyper-competitive selling events, like Prime Day. These types of events tend to have a “halo effect,” whereby the excitement caused by these promotions have positive ripple effects on other retailers (read: you may see a nice bump in traffic and sales even if you have no direct ties to the event). Discounts can additionally be useful in the weeks following these periods. For instance, a retailer that sells candles might offer discounts on holiday-scented candles after the holidays have passed, or a sporting goods store might offer coupons at the end of the regular sports season. 4 key considerations behind any discount strategy There is no one right way to set discount prices. Your strategy should be tied to your business goals and the types of products you sell. That said, there are some general guidelines that you can use when planning for a discount. 01. The timing When does demand for your product peak and drop? Or, when do people tend to drop off during the buying process? Think about when customers are mostly likely to seek out discounts, or how you can use discounts to close the sale. Look at historical sales data for clues and peek at how your competitors are using discounts to their advantage. If you've just started a business , it might take time to collect this data so don't rush ahead with a discount strategy until you have this information. 02. The messaging The way you present a discount may or may not motivate a sale. Jonah Berger, author and marketing professor at Wharton, advises retailers to use The Rule of 100 when advertising a discount. “Subtle ways of framing the same information can make consumers more compelled to purchase,” writes Berger . For instance, let's say the list price of a candle is $30, but the discounted price is $22.5. The discount can be presented as either “$7.50 off” the list price or “25% off.” The Rule of 100 says that the percentage is more enticing to consumers than the fixed amount. This remains the case until the listed price of an item exceeds $100. A discount for higher ticket items, like a smartphone, is typically more compelling when it’s presented as a fixed fee. For example, if the sale price of an $850 phone is $595, you should present the discount in a dollar amount rather than a percentage, so $255 off and not 30% off. In both cases the customer will pay $595 for the phone, but they're much more likely to act on the discount when the deal is presented in absolute dollars saved. 03. The product The type of product you’re selling should also inform your discount strategy. If you’re trying to build a luxury brand, avoid deep discounts that could devalue your brand or the product itself. On the other hand, if you are reselling a popular item, you might need to offer a steeper discount to stay competitive and make it worth it to shoppers to buy from your store versus a vendor they’re more familiar with. Just make sure that you’re not breaching any MAP policies when you do so. 04. Your costs Take into account the costs of manufacturing, shipping, and packaging your product (among other related expenses). It’s alarmingly easy to lose track of costs and lose too much money on a promotion—a problem that 20% to 30% retailers face, according to a study by the Boston Consulting Group . According to the same study, 20% to 50% of promotions don't actually generate a noticeable lift in sales. But retailers hesitate to scale back on these campaigns because they’re not sure which ones are working and which ones are not. 8 types of discount pricing (with examples) Granted that you’ve done your homework, discounts can be instrumental in attracting new customers or delighting existing ones. Here are eight types of discount strategies that you can bake into your eCommerce marketing  strategy. 1. Quantity discount 2. Price breaks 3. Bundle pricing 4. Stackable discounts 5. Flash sales and lightening discounts 6. Loyalty discounts 7. New customer discount 8. Personalized discounts 01. Quantity discount Offer a discount when customers purchase certain quantities of your product. For example, you could offer multipacks, run buy-one-get-one (BOGO) promotions, or offer special pricing for bulk orders. The goal is to motivate customers to purchase more products than they'd originally intended. It's the “five for $25” approach that retailers like Victoria Secret and Urban Outfitters use when selling relatively low-priced items. Or, as shown in the example below, Wix merchant Coal and Canary  incentivizes larger basket sizes by setting a minimum order requirement. 02. Price breaks A volume price break is similar to a quantity discount, but applies to a broader range of order sizes. For example, you may require customers to purchase at least 10 items to get a 10% discount off the total order price. However, they can still get a 5% discount if they buy eight items. Each of these checkpoints come with its own price break. 03. Bundle pricing Bundling different but related products together can increase average order value (AOV), while reducing the per-unit price of one or more items within the bundle. Bundles double-up as a great strategy for promoting gifting, especially during the holidays. For example, if you own a beauty brand, you could create a "spring nail" package that bundles several pastel-colored nail polish with nail-care tools. Alternatively, you could create "starter bundles" or bundles that feature products from the same collection. Take a look at this plastic-free utensil set offered by MightyNest , an eco-friendly retailer. MightyNest offers additional discounts to customers who are part of their loyalty program—which leads us to the next discounting strategy, stackable discounts. 04. Stackable discounts There are multiple ways to offer stackable discounts, all of which can motivate buyers to break out their credit card and complete their purchases. As with the MightyNest example above, you can offer bundles and multipacks as part of your catalog, and allow loyal customers to exercise additional benefits at checkout (e.g., in this case, MightyNest members get free shipping and an additional 15% off their purchase). Another approach is to offer free shipping contingent upon a minimum order amount (e.g., free shipping for orders over $50). Or, let customers apply rewards, coupons, or credits to discounted items at checkout. A stacking discount strategy can help you achieve multiple goals, including (but not limited to) increasing AOV, improving loyalty, and encouraging repeat purchases. 05. Flash sales and lightning deals A flash sale is a discount offered for a limited time.   This type of discount encourages impulse buying. It can be the final push that customers need to hit “buy” when they’re on the fence. Examples of flash sales include special promotions when a new product first launches, or a 24-hour discount on a hot-selling item. A lightning deal is like a flash sale on steroids. Lightning deals offer heavily discounted prices on a single product for an extremely short time (think: Amazon Lightning deals). They’re an effective way to drive sales when traffic is slow or when you’re trying to clear out inventory—without committing to long-term sales. However, you’ll want to make sure you set aside enough stock to meet customer demand, otherwise your sale could backfire and cause you to oversell. This, in turn, could leave a bad taste in customers’ mouths. 06. Loyalty discounts This type of discount is often offered as a reward for repeat purchases or membership in a loyalty program . For example, you might offer 10% off to customers who have purchased from your store three or more times within the past year. Or, you could offer free shipping to newsletter subscribers or members of your VIP club, a strategy that Wix merchant Vivi et Margot  employs. Loyalty discounts can also be awarded to customers who refer friends and family to your store (e.g., earn $10 off your next purchase for referring a friend). 07. New customer discount A new customer discount is offered to first-time buyers to get them to take a chance on your brand and/or return for a future purchase. For instance, you might offer 10% off a shopper's first order or include a free “welcome” gift for new customers.   As with any special offer, you’ll want to make sure that your offer is clearly communicated and easy to redeem so that customers walk away with a good impression of your brand. 08. Personalized discounts A personalized discount is a discount that's tailored to the individual shopper based on his or her purchase history, browsing behavior, or other triggers. For example, you could offer a 10% discount to shoppers who visit your site frequently or have searched for specific items. Personalized discounts can additionally be used to encourage certain behaviors, such as completing a purchase within 24 hours of adding an item to the cart. Pros and cons of discount pricing When developing a discount pricing strategy, there are a number of factors to take into consideration. Make sure you have thought of these pros and cons before you implement your pricing strategy: Pros of discount pricing: Learning how to craft the proper discount strategy for you is key. If you do it right, there are a number of benefits for your business: Increase sales : Discount pricing can be a great way to increase sales, especially for new products or products that are not selling well. Attract new customers and boost brand awareness: Discount pricing can be a great way to attract new customers who may not have otherwise considered your products and help to boost brand awareness by making your products more visible to potential customers. Clear out inventory: If your warehouse is cluttered with old inventory, discount pricing is a great strategy to clear it out. Cons of discount pricing: Getting carried away with discount pricing is where businesses sometimes go wrong. The downsides for your business include: Reduced profit margins: Discount pricing can reduce your profit margins, especially if you offer deep discounts. Damage brand image: If you offer discounts too often, your customers may start to think that your products are always on sale, which can damage your brand image. Can attract bargain hunters: Discount pricing can attract bargain hunters who are only interested in getting a good deal, and they may not be repeat customers. Manage discounts with Wix eCommerce Clearly, there are many discount pricing strategies that you can use to drive sales on your site. Whether you choose to offer flash sales, loyalty discounts, or new customer offers, be sure to carefully track your results and analyze which strategies work best for your brand. By experimenting with different offers and promotions, you can find the winning combination that boosts your bottom line. If you're looking for an easy way to manage coupons, pricing strategies, loyalty programs, and more—check out Wix’s full suite of eCommerce features . Get the tools you need to bring your ideas to life and stay in control of your orders, inventory, and more. Discount pricing strategies FAQ What is a random discount pricing strategy? A random discount pricing strategy involves offering periodic, unpredictable discounts on products or services. Unlike regular sales or promotions, the timing and extent of discounts are not predetermined, creating an element of surprise for customers. This strategy aims to maintain customer interest, encourage spontaneous purchases and foster a sense of urgency. While it may enhance customer engagement, careful implementation is required to prevent potential negative impacts on brand perception and profit margins. What is a deep discount pricing strategy? A deep discount pricing strategy involves offering products or services at significantly lower prices than competitors or standard market rates. This approach aims to attract price-sensitive customers, stimulate sales volume, and gain a competitive edge. While it can drive short-term revenue and customer acquisition, businesses must carefully manage profit margins, as sustained deep discounts may impact long-term profitability and brand perception. Strategic implementation and consideration of overall business goals are crucial for the success of this pricing strategy. Marketing and discount pricing strategies Effective marketing and discount pricing strategies involve creating compelling promotional campaigns and strategically offering discounts to attract and retain customers. By aligning marketing efforts  with well-timed discounts, businesses can drive sales, build brand loyalty and remain competitive. Balancing discounts with overall business goals is essential for long-term success in attracting customers and maintaining profitability. What's a popular discount pricing strategy example? An example of a discount pricing strategy is a "Buy One, Get One Free" (BOGO) promotion. By offering customers an additional product for free when they purchase one at full price, businesses incentivize larger purchases and create a sense of value. This strategy is effective in clearing inventory, attracting customers and promoting immediate sales.

Ready to let your work shine? Build your portfolio →   Drawing digitally allows for so much freedom to experiment and explore. This comprehensive guide will help you fully master the art of digital illustration. Whether you’re enriching your personal art make portfolio , refining a client project or for embellishing your website design , digital illustration allows for many creative opportunities. Key tools, techniques, and keyboard shortcuts can help in the process of creating digital artwork and speed up your workflow, an especially valuable tool when freelancing as an artist . To help you find your way around the digital artboards and canvases, this complete guide focuses on Adobe Illustrator for vector illustration and Adobe Photoshop for pixel-based work. It will also discuss how to bring the two together regardless of your website type . Whether you’re a freelance digital artist looking to start understanding how to make a website or a drawing tablet pro, you’re bound to learn a thing or two from this all-encompassing guide for digital illustration, brought to you by two professional illustrators at Wix. And if you're looking for new clients, don't forget to head over the Wix Marketplace to offer your services and skillset. Showcasing your talent should be easy. With Wix’s portfolio builder, you can create a professional, eye-catching portfolio that shows your best work in just a few clicks. Wix’s customizable templates and easy-to-use tools let you present your skills with confidence–leaving a lasting impression on anyone who visits your site. What is a digital illustration? A digital illustration refers to visual artwork created using digital tools such as graphic tablets, stylus pens and illustration software, such as Adobe Illustrator and Photoshop. It encompasses various styles and techniques, from digital painting and vector art to concept art and character design. Digital illustration allows artists to create and manipulate images on a digital platform, providing flexibility and opportunities for experimentation. Vector illustration: Using Adobe Illustrator 01. Pen Tool illustration The Pen Tool allows for precise results with only so much as a mouse. It’s useful for accurately tracing photographs or other resources. Drawing with the Pen Tool (P in your keyboard) is achieved by connecting several points, called anchors, that make up lines or paths. This results in an endless variety of lines and shapes, either geometric or curvy and arched. The anchors can be manipulated and moved around by dragging the handles attached to each one. Some pro tips: Practice makes perfect: The Pen Tool requires some getting used to until you can fully master it. If this tool is new for you, take time to practice by tracing a photograph as accurately as you can. Space out your anchors: Create your shapes and paths with as few anchors as possible. While using many anchors does make drawing easier, keep in mind that the more anchors you use, the bumpier the edges will be. Some useful technicalities: For straight lines, press Shift before positioning a new anchor. In order to control the handles only (and not anchors), select the white mouse cursor (Direct Selection Tool, or A in your keyboard) and drag the handles while pressing down the Alt key. Opposite handles are usually equal in length. If you want to control each handle individually and achieve different handle lengths, press Command or Ctrl while dragging the handle. To delete handles, switch to the Anchor Point tool by pressing Shift + C. 02. Illustrating with geometric shapes This style does wonders with basic geometric shapes such as circles and rectangles. These can be cut and moved around in different ways, while always retaining their straight angles and perfect radiuses. It’s used for various purposes, from UX illustration to greeting cards. This method works best with a combination of different tools that are used to cut and connect the shapes together. The main ones that come in handy are the Pathfinder Tool (Window > Pathfinder, or Command or Ctrl + Shift + F9), the Scissors Tool (C) and the Pen Tool (P). Uncle Max’s Journey, detail from a children’s book, 2014, illustration by Ariel Wollek. This project was carried out under the supervision of Prof. Rutu Modan in the Visual Communication Department at Bezalel Academy of Arts and Design, Jerusalem. Some pro tips: Shapes are all around you: Everything can be broken down into basic geometry. This quick exercise can help you get acquainted with the concept:: Find a picture of your favorite animal and break it apart into its basic shapes, by placing shape outlines on top of the picture. This is also a useful method for flexing your artistic muscle and overcoming creative block. Decide how you want to approach this: are the eyes just tiny circles, or are they ellipses with round pupils and a white flare of light? Harmonize your art: When your image is simplified down to its bare geometrical necessities, visual harmony becomes even more crucial. For this reason, ensure that your shapes are perfectly aligned before merging them. Another tip for maintaining a sense of consistency is to pick a few shapes and have them repeat throughout your illustration. Create surprising shape combos: Make your visuals interesting by rearranging the basic shapes we all know into new and surprising ones. Take the edge off your corners: Give your illustration a pleasant, curvy feel with the Round Corners Tool. 03. Freehand illustration While creating straight lines and perfect shapes is its main advantage, Adobe Illustrator can also be used for freehand illustration. Some pro tips: By determining your line’s Fidelity (double-click on the brush or pencil icon for the Options panel), you can decide whether to keep your lines as you draw them, or allow Illustrator to smoothen them out. For cleaning excess lines from a freely drawn shape, use the Shape Builder tool (Shift + M). Pixel-based illustration: Using Adobe Photoshop 01. Brushes and strokes Photoshop brushes provide never-ending options for digital illustrations, sometimes very close in their appearance to real life strokes of pencil, gouache, ink, and more. These brushes allow for a highly realistic look – and pretty much any look you can dream up. There are so many great brushes out there, but this abundance can also get overwhelming. It’s often wise to find the ones you like best and fit your style, and stick to those. Using a limited amount of brushes can also help in creating a unified look throughout your works and illustration portfolio. Adobe Photoshop comes with a basic set of brushes, which is sufficient for most uses. If you’re looking to expand your options, explore some of the professional brush sets that you can purchase online or download for free. To get you started, check out the set of brushes by illustrator Kyle T. Webster , offering over 1,000 high-quality brushes. Grandfather Stories from Addis Ababa, a spread from Or Yogev’s graduation project, 2016. This project was carried out under the supervision of Alon Briar, in the Visual Communication Department at Bezalel Academy of Arts and Design, Jerusalem. Some pro tips: Own your stroke: For most techniques, it’s best to use the same style of stroke for both drawing and erasing, to achieve unified shapes and lines. One way of doing this is by setting both the Brush Tool (B in your keyboard) and the Eraser Tool (E) as the same brush. A different method is to create your image on a layer mask, drawing with a white brush and erasing with a black brush (interchange between the two by hitting X). Put a spin on it: Use the Rotate Tool (R) to see your image from different angles. You can always reset the view back to its upright position with a quick hit on the Escape key. Smooth it out: Control how smooth your stroke is in the options bar. Increasing the value of smoothing reduces jittering and helps produce slick, curvy shapes. This is especially useful for digital hand lettering . Beware of heavy brushes: Some brushes you download online might be too heavy and slow down the program. It’s better to avoid these to keep your workflow going. Swap your colors with ease: One of the benefits of digital illustration is just how easy it is to change your colors and test as many color palette options as you need. There are two methods for changing the colors of anything on your layer: Color by locking the pixels: Click the ‘lock transparent pixels’ button in the Layers panel (the one that looks like a checkered box). This should lock down all active pixels in the layer. This way, when you paint over them, all existing pixels will change color – but no new pixels will be added. Just don’t forget to unlock the layer when you’re done. Color with a clipping mask: Create a new layer. In the Layers panel, click on the thin line between the two layers while holding down the Alt key. This will result in a small arrow linking the new layer to the one below it, so whatever color you paint with on the clipping mask will automatically apply to the content of your previous layer. 02. Textures Textures add depth to your 2D pieces, and create a more convincing and authentic feel. When overused, however, they can become too dominant and obscure the illustration with a grainy blur. Use your textures wisely and pick your favorite ones to work with, maintaining a unified look. In order to import textures into Photoshop, go to Layer > New fill layer > Pattern, or click on the ‘Create new fill or adjustment layer’ icon (the black and white circle) at the bottom of the Layers panel. This way, each new texture will come with its own mask, which helps in applying your texture to the relevant areas only. For more information, check out this complete guide to creating patterns in Photoshop . Some pro tips: DIY your textures: Create interesting textures manually with watercolors, acrylics, ink, or even plain paper, and easily scan and import them into Photoshop. There are also a lot of great textures available for download online. Color your textures: To color your texture, use a clipping mask. (Reminder: Create a new layer. In the Layers panel, click on the thin line between the two layers while holding down the Alt key. This will result in a small arrow linking the new layer link to the one below it, so whichever color you apply to it will fill the visuals in your previous layer.) 03. Create a screen print look Screen printing is based on printing in layers, one layer for each color – which makes it a perfect fit for the layer-based Photoshop. The unique screen printing look is achieved when the different colors show through their corresponding layers, creating new colors as a result. For that reason, we recommend limiting your color scheme to two to three colors – confining each color to a separate layer – which will result in three to six different colors when mixed. The best way to create this effect is by using the Photoshop blending modes – ‘Multiply’ is a great option, and ‘Linear Burn’ is also good if you’re looking for extra contrast. Pro tip: It’s sometimes easier to apply blending modes on a group of layers instead of a single one. This makes playing around with the layers slightly more convenient. 04. Digitize your sketchbook Digital illustration does not necessarily mean you abandon the pen and paper all together. With these techniques, you can have the best of both worlds – enjoying the special handmade appeal as well as the tech benefits of creating digital artwork. In order to bring your sketchbook work into Photoshop, it’s best to create your linework and shading separately. Draw the lines first, making sure to work in high contrast black-and-white so that it will be easily read by your computer. It’s preferable to use a black pen or marker, but a pencil can also work. Scan the image or take a high-resolution photo of it, making sure to retain the high contrast. Once you open your image in Photoshop, it’s time to separate your linework from the white paper background. Here’s how: Select the whole image (Command or Ctrl + A) and copy it. In the ‘Channels’ window, create a new channel which will show up as black. Paste the image into the new channel and invert it (Command or Ctrl + I) so that the image becomes white. Press ‘Load channel as selection’ (the dotted-circle icon at the bottom of the Channels window), so that only your image is selected. Back in the Layers panel, open a new layer. Press Command or Ctrl + backspace, which will color in your selected area. Your line work is now digitized. Create the shading layer as an additional handmade layer for the same illustration. Do this on a separate piece of paper, using tracing paper or a light table. Repeat the previous steps for scanning and separating the image from its background. Now your Photoshop file should have one layer of linework and one layer of shading, both created by hand. You can then add color, textures and other elements, enriching your illustration to your heart’s content. Go from vector to pixel: Using Illustrator and Photoshop Vector and pixel-based illustration each have their pros and cons, and you can benefit from bringing the two together. Many illustrators create their images on Illustrator first, and then move on to Photoshop as the next step for their textures and finishing touches. Here’s how to take your Illustrator files to Photoshop the right way: Once you’re happy with your Illustrator file, select everything on your artboard and copy it. Go to Photoshop and make sure none of the layers are selected. Once you paste your visuals you will see a pop-up window. Select ‘Paste as: Path’. Open the Photoshop Paths window. Your visuals should all be there as a new Work Path, not yet separated into layers. Using the black arrow cursor (A), select each shape individually. For each shape selected, open a new layer in the Layers panel. Then back in the Path panel, click ‘Fill path with foreground color’ and ‘Stroke path with brush’ (the black circle and outlined circle icons at the bottom left of the panel). You can then delete the cyan outline of the shape, or decide to keep it in case you’d like to modify it later on. This should result in each of your shapes on a separate layer, colored in and ready to use. Types of digital illustration jobs Digital illustration has become a versatile and in-demand field, offering various job opportunities for skilled artists. Here are the top 6 options for digital illustration jobs : Digital illustrator: Creating visual concepts and illustrations using digital tools for various purposes, including character design, book covers, editorial illustrations and digital art. Concept artist: Visualizing and designing characters, environments and objects for industries like gaming, film and animation during the early stages of creative development. UI/UX designer: Designing visually appealing and user-friendly interfaces for websites, applications and software to enhance the overall user experience. Game artist: Creating digital assets, including characters, environments, textures and animations, for video games to contribute to the visual elements of the gaming experience. Medical illustrator: Using digital tools to create visuals that explain complex medical concepts, procedures and anatomy for healthcare professionals, educators and researchers. Children's book illustrator: Creating engaging and age-appropriate visuals to accompany stories in children's books, contributing to the overall appeal and educational value of the publications. Digital illustration FAQ Can I be an illustrator without a degree? Yes, you can become an illustrator without a formal degree. While a degree can provide valuable skills and knowledge, many successful illustrators are self-taught or have pursued alternative paths such as online courses, workshops and practical experience. Building a strong portfolio and developing your skills through consistent practice is often more critical than having a specific degree. What skills are required to become a digital illustrator? To become a digital illustrator, you need proficiency in digital illustration software such as Adobe Illustrator. Essential skills include a strong understanding of composition, color theory and anatomy. Additionally, illustration skills, creativity, attention to detail and the ability to bring ideas to life visually are crucial. Continuous learning and staying updated on industry trends also contribute to success. How much do digital illustrators make? Digital illustrators' income can vary based on factors such as experience, skill level, geographic location and the industry they work in. Freelancers may charge per project or per hour, while full-time positions may offer a salary. On average, digital illustrators can earn anywhere from a few hundred to several thousand dollars per project, depending on the complexity and scope. What is the difference between digital illustration and graphic design? Digital illustration focuses on creating visual concepts and artwork, often telling a story or conveying a specific message through images. Graphic design, on the other hand, involves using visual elements and layout techniques to solve problems and communicate information. While both fields may use digital tools, digital illustration leans more toward artistic expression, whereas graphic design encompasses a broader range of visual communication. What does a digital illustrator do? A digital illustrator creates visual concepts, characters and artwork using digital tools. They may work on projects like book covers, editorial illustrations, concept art for games or films and more. Digital illustrators collaborate with clients or art directors to bring ideas to life, using their skills to convey messages, evoke emotions or enhance visual storytelling. How do I make my own digital illustrations? To create your own digital illustrations, start by acquiring the necessary tools, such as a graphic tablet and illustration software (e.g., Adobe Illustrator or Procreate). Learn the basics of the software and practice fundamental illustration skills. Experiment with different styles and subjects, seek feedback and build a portfolio showcasing your work. Online tutorials, courses and communities can provide valuable resources and support as you develop your digital illustration skills.

Digital dropshipping is an innovative dropshipping  business model that has been gaining traction in the world of eCommerce . Unlike traditional retail , where you need to stock and manage physical inventory , dropshipping is worth it since it allows you to sell products without ever handling them physically. This means you can start your business  from anywhere with an internet connection. With digital dropshipping you sell digital products. Digital products  are goods or content that are created, distributed, and consumed in digital form, without a physical presence. These dropshipping products are typically accessed, downloaded or streamed through electronic devices such as computers, smartphones, tablets or e-readers. Unlike physical products, digital products exist in a non-tangible, electronic format. Get started with  making a website  using Wix, or follow our guide on  how to build a website . Why is digital dropshipping a good business idea? It's a low-cost option without the need for physical storage. You can work from anywhere, giving you flexibility and making it a great part time business idea . The digital world has a wide range of products, from ebooks to software licenses, giving you more options for your  dropshipping niche . And as your business grows, scaling up is easy without dealing with physical inventory constraints, making it a good scalable business idea too. 13 digital dropshipping products The digital marketplace is brimming with products that are perfect for starting a dropshipping business.  We’ve created a list of 13 digital products that are great for selling online .  Ebooks Online courses Stock photos Graphics and digital artwork Plugins and apps Digital templates Printable artwork Instructional guides Digital magazines and journals Fitness programs Recipes and cooking guides Language learning packs Digital stickers 01. Ebooks With the rise of e-readers and mobile devices, ebooks remain a popular choice for readers worldwide. You can dropship ebooks by connecting with a publisher or ebook supplier.  02. Online courses As lifelong learning becomes the norm, online courses in various niches are in high demand. With course providers or creators, to sell their courses online to your customers.  03. Stock photos Websites, bloggers and marketers constantly seek high-quality images for their content. This creates demand for high-quality, affordable images.  Learn more: How to start a photography business 04. Graphics & digital artwork Custom graphics and artwork can be used for branding, websites and more. You can culminate these in one place online for customers to shop from.  05. Plugins and apps These add functionality to websites and smartphones, enhancing user experience. You can digitally dropship these by working with suppliers of apps and plugins.  06. Digital planners Templates save time and effort for professionals and individuals alike creating consistent, year-round demand.  07. Printable artwork Customers love being able to print art at home for personal use or decoration. You can also choose to dropship these more traditionally as printed or physical prints, or as digital copies for customers to print by themselves.  08. Instructional guides How-to guides on various topics cater to the DIY community and learners of all types and levels and subjects. Check out some more DIY business ideas . 09. Magazines and journals Online niche publications attract readers interested in specific industries or hobbies. 10. Fitness programs Digital fitness plans cater to those looking to get fit at home or on the go. Learn more: How to start a fitness business 11. Recipes & cooking guides Food enthusiasts are always on the lookout for new culinary experiences and instructions. Learn more: How to make money as a chef 12. Language learning packs Language learning continues to be popular among travelers and professionals alike. Selling packs or our courses via digital dropshipping is a great way to get travelers and resources they need before their trip or travel.  13. Digital stickers These small digital goods add personality to digital communication platforms like social media or messaging apps. You can also consider sticker dropshipping . Dropshipping suppliers for digital products When it comes to digital dropshipping, selecting the right suppliers is crucial. Here are some leading dropshipping suppliers  that cater to digital products and why they stand out in the industry. Modalyst Modalyst focuses on high-quality, independent brands and unique products. It seamlessly integrates  with popular eCommerce platforms  like Wix. They offer automated dropshipping processes, including pricing and inventory updates. Spocket Spocket  offers a vast network of suppliers from the US and Europe, providing access to digital products alongside physical ones. It integrates smoothly with eCommerce platforms like Wix, offering automated inventory and order management. With a focus on high-quality suppliers, Spocket ensures fast and reliable delivery of digital products, allowing you to maintain strong customer satisfaction. Printify Printify  specializes in custom print-on-demand products , from apparel to accessories. They have a wide network of printing partners, allowing for faster shipping times worldwide. The platform is designed to be intuitive, making it easy for newcomers to start selling quickly. Printful Printful is known for its high-quality print-on-demand goods and reliable fulfillment services. They offer white-label services, allowing you to sell products under your brand. With a broad product range, you can diversify your offerings easily. Start an online store , then integrate it with Printful  via Wix.  AliExpress AliExpress provides access to a massive range of digital goods from various suppliers. They’re known for their competitive pricing which allows for attractive profit margins. Many sellers on AliExpress are accustomed to working with dropshippers and offer services accordingly. Their dropshipping ecosystem is tried and tested.  After making a website to sell online, integrate it with AliExpress partners  via Wix.  How to start a digital dropshipping business Here's a step-by-step guide to help you launch your online store .  01. Choose your dropshipping niche Pick a niche that aligns with your interests or expertise. Then analyze market demand and competition to ensure viability. 02. Select your digital products Look for digital products that are trending or have a steady demand. Next, consider the cost and potential profit margins of the products you choose. 03. Find reliable suppliers Research suppliers for their reliability and service quality. Consider the reviews left by other dropshippers and business owners. Ensure the digital products offered meet your standards by ordering a sample of the product yourself.  04. Set up your online store Choose an e-commerce platform, like Wix , that supports digital dropshipping and integrates with your suppliers. Once you're ready to start building your eCommerce website , take some time to browse other industry sites and online store themes for inspiration. Get started with these professionally-designed eCommerce website templates . 05. Create your brand Develop a strong brand identity with a memorable name, logo and color scheme. Consider crafting a compelling brand story that resonates with your target audience. Get started with a logo maker. 06. Develop your marketing strategy Consider what marketing strategies  will work best with your digital dropshipping products and target audience. Utilize social media platforms and online advertising to reach potential customers. Digital dropshipping FAQ How do I choose the right digital products to dropship? Look for products with high demand, low competition and good profit margins. Consider trends, customer needs, and your interests or expertise. Are there any legal considerations for selling digital products? Yes, ensure you have the right to sell the digital products and that they don't infringe on any copyrights or licenses. Always check the terms of service with your suppliers. How do I find reliable digital product suppliers? Research potential suppliers thoroughly. Look for reviews, test their customer service, and compare their product offerings and quality. Can I use multiple suppliers for my digital dropshipping business? Absolutely. Using multiple suppliers can provide a wider range of products and reduce dependency on a single source. How do I handle customer support for digital products? Establish clear support policies and be responsive to customer inquiries. Consider automated help desks or chatbots to manage common questions efficiently. What are some challenges with digital dropshipping? Some challenges include finding unique products, managing supplier relationships, and staying competitive in pricing and marketing. Other dropshipping ideas and products to consider Coffee dropshipping Tea dropshipping Branded dropshipping Automated dropshipping B2B dropshipping Sticker dropshipping Pet dropshipping

Turn your ideas into a website you love with Wix →   When patients need a new dentist, most turn to the internet first. We've all been there —whether we're overdue for a cleaning or had a recent insurance change. When looking for a new dental practice, one of the first things people check is the website. If your practice doesn't have a strong online presence, you're likely missing out on a significant number of potential patients. We know running or managing a dental practice keeps you busy, but now is the perfect time to get started with a free website builder . While making a website from scratch might seem overwhelming, we've got the tools to make the process simple —and leave you smiling. Regardless of if you're new to web design or want to give your dentist website a makeover, keep reading for expert tips and step-by-step guidance. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Why dental websites can be a benefit to any practice  Your potential patients aren't just looking for any dentist —they're searching for a dentist who's professional, trustworthy and meets their practical needs, like convenient locations, office hours and accepted insurances. Having a website makes your services more discoverable to those in need of a new provider. It serves as a virtual representation of your practice, offering visitors a nice introduction that reassures them they're in good hands. A well-designed dental website can answer potential clients' questions upfront and build trust by highlighting the qualities and expertise that set your dental practice apart. Another one of the benefits of a website is that it can make life easier for you and your patients. Features like online scheduling, digital patient forms and payment options add a layer of convenience that leaves a lasting impression. For many patients, your website becomes a touchpoint for quality customer service that extends beyond the office walls. What is a website?  Learn how a website can help you connect with patients today. Features of effective dental web design Before we jump into the process o f how to create a professional website , let's think about which elements will serve you and your web visitors. Effective web desig n results in great functionality, ease-of-use and the right aesthetic—and there are more specific criteria dental websites need to achieve this balance.  So, what makes a good website for a dental practice? Keep the following features in mind throughout your process: A clean and professional web design In comparison to trendy e-Commerce stores or artistic portfolio websites , a dentist website is a type of website  that doesn’t need to hone in on design trends to make an impact on visitors. Since your dental website will be used by a diverse audience from all sorts of backgrounds and demographics, it’s more important to use a design that’s intuitive and inclusive.  A healthcare website  like yours should focus on a clean aesthetic that presents your practice’s information without overwhelming visitors. That doesn’t mean beauty isn’t a factor—a simple yet modern website can be incredibly attractive, making a positive impression that’s balanced with user-friendliness.   Provides user-friendly tools A well-crafted dental website goes beyond looking good—it provides a smooth and frustration-free user experience. By prioritizing user-friendliness, your website becomes more than a marketing tool. Whether it’s a potential client or a current one, every visitor to your dentist site should find useful content and practical tools to help them achieve their goals.  And these days, there are so many supportive website features  available, there’s no excuse not to spoil visitors. As you build your website, take advantage of AI and business tools that can make your site extra user-friendly. For example, an AI chat box that responds to your visitors' questions immediately. Or, to simplify bookings and payments, integrate online forms, scheduling software and online payment options that work on any device. These tools don’t just help patients—they reflect your practice’s commitment to accessibility and convenience. Prioritizes web accessibility Web accessibility is an important step to make sure people with disabilities can engage with your site’s content and features. Rather than treating this as an afterthought, it’s important to build your site with accessibility in mind. 1 in 4 people in the US suffer from a disability —whether it's visual, audial, cognitive or other—making it likely that some of the customers your dental practice serves will require accessible elements.   "The way to make a site accessible is to build it the right way. To meet the needs of these users, and to ensure your site covers WCAG guidelines, you should incorporate elements like alt-text for images, sufficient color contrast, readable fonts and other accessibility features as you go." Nir Horesh, Head of Accessibility at Wix It’s good to know that tools like Wix are designed with accessibility in mind , and tools like the Accessibility Wizard exist to guide you with an AI-powered accessibility scan. Still, these tools don’t cover it all. Learning how to make a website accessible  and ensuring your site is accessible will benefit your customers and make sure those with disabilities aren’t alienated. Facilitates intuitive website navigation  Every website has a navigation system in place—but the best website navigation feels instinctive, guiding visitors effortlessly. For a dental website, good navigation is the key to helping patients find what they need conveniently, whether that’s office hours, your appointment booking page, or learning more about your team. This means building a navigation menu and using internal links to group your site’s pages together, which we’ll show you how to do in the step-by-step guide below.  How great dental websites are made in 9 easy steps Now that you’ve got the gist of how a dental website will affect your practice, let’s review the steps of how to create one. Here, we’ll mention important parts of the process and show you how to launch a new website like a pro  using a website builder to support your project.  Plan your dental practice website design   Choose a website builder Pick a domain name  Start quickly with a website template Include relevant pages and content Set up user friendly website navigation Implement local SEO practices  Make sure your site is mobile friendly Do one final review and publish 01. Plan your dental practice website design  Before getting into the hands-on creation process, your first step should be to draft a strategic plan for your dental website. This is a process that combines research with creative brainstorming.  Similar to mapping out a business plan for a private company , planning your website will be important to create a vision, maintain direction and stay focused throughout the project.   Here’s how to flesh out your intentions at this stage:  Do competitor research: Take a peek at other dental websites that inspire you and take note of their design and content decisions. While you don’t want to completely copy their site, this is a helpful way to learn more about dental website design and gain useful ideas. Write down clear goals : What do you aim to achieve with your website? Whether it’s getting the attention of more clients or setting up online booking procedures—setting goals at this stage will prioritize and highlight solutions. Define your audience: Knowing who will use your website provides an anchor for many decisions, from how to approach your website's copy, to branding and design elements, too.  Develop a timeline:  This can be helpful for breaking up the tasks and staying on track of website management before, during and after you publish your site.  Learn more about website mapping . 02. Choose a website builder   Many first-time dental practice owners may not have the time or the money to hire a professional website designer. That’s where a tool like Wix comes in. Today, there are plenty of website building software available that can put website development  in your hands, providing an affordable and easy way to design a website on your own.   When you review the options to pick the right website builder for your project, consider the following:   User-friendly interface: Most website builders feature drag-and-drop  and AI website building  technology to provide customers like yourselves with the tools to design autonomously.  Solid website infrastructure: A website builder that prioritizes high performing website infrastructure  is one you can rely on to keep your site up and running properly at all times. This refers to the hardware, software, network and server components that work together to deliver your online content.  Dependable web hosting: Curious about what is web hosting ? Web hosting is exactly what it sounds like—that is, the technology where all of your site’s files are stored to be accessed by visitors. Most website builders include hosting, but you should find one that’s known for its quality, since this will affect your site’s speed, reliability and security.  Diverse pricing plans: Website builders present a great opportunity for cutting down how much a website costs  these days. It’s easy to find a platform with pricing plans that accommodate your current budget, but it’s just as important to seek one that offers you potential to grow.  For example, Wix provides a free version upfront, with the option to upgrade Wix Premium Plans at any time —this ensures that you'll have access to more advanced design, business and marketing tools when your website needs it. Marketing and business elements: Even if you don’t use them right away, a dental website will benefit from a platform that supports small businesses. Look for a software that prioritizes marketing and business tools—whether it’s tools for brand building, eCommerce solutions for selling products or booking integrations to help customers.  03. Pick a domain name  As your site’s web address, a domain name  is an important element to decide on. This name not only serves the functional purpose of getting visitors to your homepage, it’s part of the brand identity your patients link to your online presence.  Your only goal when picking a domain name should be to keep it simple and on-brand. Include 1-3 related terms, such as the name of your practice, your location, or dentistry-specific keywords like “dentist,” “clinic,” or “oral surgery.” A domain name also includes a TLD (top level domain)—which is the last, but certainly not least important part (that’s the .com in Wix.com ). Some popular TLDs compatible with dental websites include: .com, .dental, .dentist, .clinic, .org or .net.  If you have a domain name in mind and want to see if it’s available, a handy tool like a domain name search  engine can tell you what’s yours for the taking, while offering alternative ideas.  04. Start quickly with a website template  Perhaps not as useful as dental floss, but website templates can help any dental practice get their online presence shining and ready in no time. Most website builders include template collections, which feature pre-made designs and layouts with varying levels of customization.  When thinking about how to choose a website template for your dental practice, focus on three things: your business goals, the layout, and the features you need to get started. The right template will have the essentials for a great dentist website while allowing you to tweak it to reflect your practice’s branding. Simple website templates are great for a clean and professional look, while industry-specific health and wellness templates can be a smart choice to explore, too. These templates may already include useful tools like appointment scheduling or design elements that resonate with dental patients. Remember, the right template combined with your personal touch will create a website that effectively represents your practice online. Once you find the perfect template, you can quickly start customizing elements like fonts and color scheme.  Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs 05. Include relevant pages and content It’s time to start drilling web content  into your site. Like every patient’s smile, each dentist website is different—but here are some foundational parts of a website  and user-friendly elements we recommend you include:  Homepage: Since this is the first web page  visitors will interact with on your site, it’s important to use this space to introduce your practice. A homepage should include your dental practice’s name, strong imagery, and important details such as office locations, hours and contact info.   Your own logo:  A distinctive logo and branding is important for your practice’s success. A logo design can include traits that immediately communicate to your clients who you are and what your practice stands for, and like most branding elements, acts as a tool for differentiating your dental business from others. Your logo should be placed on your website, usually found in the website header—this strategic location will ensure no visitors miss it.  About Us page: Use your About Us page to build trust with new visitors and potential patients. Here, it’s typical to give more details about your dentistry, elaborating on the practice’s mission and specialties. Your dental website’s About page is also the perfect page for a “Meet the Team” section, and can feature photos of your employees, alongside their professional bios.  Contact page: A contact page is a standard way to give visitors informative details like your business’s office locations, phone number and emails for getting in touch. To add more user-friendliness for visitors, we recommend including a Google map for seamless navigation to your office, as well as using a contact form builder to streamline their communication process.  Scheduling apps: Bookings tools  display available appointment slots to customers so they can schedule their appointment directly on your website. This speeds up processes for busy patients, and it’ll also provide you with convenience on the website management  side of things. Your team can keep an eye on scheduling, send reminders and get notified of new bookings or cancellations—providing a more efficient way of running the office.   High quality images: You should include high-quality imagery and videos throughout your site that capture the essence of your dental practice. We’re talking about patients showing off their bright smiles, and friendly images that reflect high quality customer service. Whether you set up a custom photoshoot or take images from your website builder’s collection of stock images, be sure they’re dental related and inspire your audience with high quality. Also, a “Before and After” gallery is priceless—if you get permission from clients to showcase their dental journey, that’s a great way to show off your practice’s dentistry (and customer service) skills.  Pro tip: Want guidance on how to create a logo of your own? Check out our guide on how to create a medical logo  for inspiration and tips on how to nail your branding in the healthcare industry. 06. Set up user friendly website navigation  Your website's navigation acts as a digital roadmap, helping visitors discover different pages and sections of your dental practice’s website. Your site’s menu should guide visitors to find exactly what they’re looking for, whether that’s booking an appointment or learning more about your services.  In general, website navigation can vary in complexity. For example, a multi page website vs single page website  will change the size of a menu, and a bigger site may require more sophisticated navigation tools like pagination . But for a dental website like yours, it’s really important to keep it simple, clear and intuitive—especially because patients are often searching with specific details in mind. Make sure your menu is well organized, with the most important pages front and center. Key sections might include Services, About Us, and Bookings. Submenus can add clarity too, for example, under About Us, you could list a category like Meet the Team. When you consider your patient’s journey, you should also add internal links or call-to-action buttons throughout your site, making it easy to book appointments or access information from any page.  07. Implement local SEO practices  Search engine optimization (SEO) is the practice of optimizing your content to improve your website’s ranking on search engines like Google. While SEO is a marketing strategy of its own, including basic elements will set you off with a strong foundation. This can be implemented by using relevant keywords in your site’s written content, and especially within your site’s headings, alt texts and metatags.  To start, focus on local SEO, including keywords that encourage Google to display your site when people search local dentistry-related queries, like “dentists near me.” You should also focus on industry terms such as “dentist” and “dental practice,” along with those related to your location and specialties. For example, aiming for specific keywords like “teeth cleaning in Miami,” “family dentist in Miami” or “porcelain veneers” can eventually draw relevant traffic to your site.  Pro tip: Register your website for Google My Business, a Google directory that will amplify local SEO to bring more traffic to your website.  08. Make sure your site is mobile friendly  Put yourself in your clients’ shoes—most of them will want to access your website from a mobile device. If it’s too difficult to use on smaller screens, they’re likely to lose interest before they even think about making an appointment. It’s important to make sure your site is as mobile-friendly as it gets, so visitors on their smartphones have a great user experience. Most website builders include responsive design features that automatically adapt your site for mobile, which is one of the most important tools you can have today. While this technology does the heavy lifting of mobile design, it’s important to have control over these elements if you can. For example, with Wix, the Mobile Editor allows small changes to your content and layout, so you can make sure your dental website meets your standards across all screen sizes. 09. Do one final review and publish Before you hit “publish,” you want to feel confident in how your dentist website looks and functions. That's why it's important to take time to review your design and make sure it's in tip-top shape. Use our website launch checklist  to make sure no important tasks are ignored, and send a preview of your site to honest family, friends and colleagues, too.  Having a second and third pair of eyes review your website can help highlight any glitches in functionality, design and content. From pointing out spelling errors, to gaining feedback on the user experience—hearing what other users think is a valuable way to gain constructive feedback, especially since they might observe things you don’t.  How great dental websites generate leads and convert  Once your website is published, it should do more than just showcase your practice—it should actively work to grow it. Your dental website can become a marketing powerhouse, attracting new patients searching for a dentist, and turning curious visitors into loyal clients.  Online healthcare marketing  is the key to making this happen. By combining creative strategies and psychology tricks to improve your website , you can generate leads with new traffic and guide your visitors to take action. From encouraging content to effortless booking tools, here are some ways to get marketing leverage on your website:  Add testimonials and stats to build trust: Including reviews of satisfied patients is a great way to show new visitors they can trust your practice. You can also include statistics, like how many patients you’ve served, to reflect your experience. Both kinds of content can encourage potential to book an appointment with you. Start a dentistry blog: There’s so much expertise you can share to build a relationship with dental clients—that’s where learning how to build a blog comes in. Whether you write tips for dental procedures, or provide in-depth guides related to your practice (like, “what is a wisdom tooth and why do they get removed?”)—these expert topics are valuable resources in their own right, and may convince a new visitor to use your services.  A blog maker is an excellent way to improve your site’s SEO, too. With SEO implementation, your website may become available in search results when people ask Google or Gen AI tools about these topics.  Include CTAs: Strategic calls-to-action (CTAs) help visitors engage with important content—whether it’s your About Us page, bookings page or more. CTAs are effective because they come in the form of customized buttons, which you can design using unique shapes, colors and font styles to attract attention. Use concise copy, such as “learn more” or “book now,” and place CTAs in visible locations that encourage visitors to click through.   Include a QAB : For mobile users, a quick action bar (QAB) offers instant contact. Include actions like email and phone calls, or create custom links for direct access to key information. This ensures your visitors can easily get in touch or find what they need. Online forms:  Your site can assist incoming or current patients by providing the tools to get them ready for their upcoming appointment. Consider including documents like intake forms or patient agreements that your customers can fill out online in advance. This will make their in-person intake easier, and enhance their customer experience by providing a sort of portal online. That being said, a dental website, like a medical website, is subject to Health Insurance Portability and Accountability Act (HIPAA), which sets national standards in the US for protecting sensitive and personal health information. For dental websites, HIPAA compliance can be necessary, especially if you collect, store, or transmit personal information through features like forms, patient portals or online payment processing.  Dos and don'ts of dental website design  There’s a lot to take away from this guide on how to make a dentist website, but here are some outstanding best practices you should always keep in mind as you go:  Dos of dental website design:  Do prioritize user friendliness.  Do feature scheduling software. Do optimize your site’s content for speed and performance.  Do make contact info easy to find.  Do showcase trust factors. Don’ts of dental website design:  Don’t overload your site with too much text.  Don’t ignore SEO and accessibility.  Don’t use generic content.  Don’t overcomplicate the design.  Don’t skip mobile optimization . Great dental websites: examples  I couldn’t let you walk away without visual inspiration. Before you dive into your own design process, check out these health and wellness websites  and best medical website  examples.  These can give you ideas for creative ways to use Wix  and provide inspiration for how to engage an audience in the health industry.  Let's take a look at some of the best dental websites built on Wix to inspire your dental website journey: 01. North Park Dental North Park Dental ’s website combines a clean design with vibrant images, creating a welcoming feel. Notable features are an integrated appointment scheduler and a service breakdown that highlights their focus on family care. This easy-to-use layout guarantees patients find what they need quickly. 02. New York Prosthodontics New York Prosthodontics ’ website exudes sophistication and professionalism, ideal for a high-end dental practice. With a sleek layout and clear navigation, visitors can easily access essential information and meet the team. The homepage emphasizes expertise with patient testimonials and detailed treatment options. 03. Calimesa Dental Calimesa Dental  showcases the power of simplicity. Their minimalistic design focuses on clean visuals and straightforward navigation, making it easy for visitors to find essential information like services, contact details and office hours. This site prioritized functionality for their users, offering a smooth experience while maintaining a professional and welcoming feel. This approach is known to build trust and show the dental practice’s dedication to patient care. 04. Family Precision Dental Family Precision Dental ’s site focuses on creating a connection with potential patients through vibrant imagery and approachable content. Features like patient resources and detailed service descriptions help visitors make informed decisions about their dental care. 05. We Care Dental  We Care Dental keeps it personal with a warm and welcoming design that emphasizes patient-centric care. It includes a strong CTA for scheduling appointments and highlights their commitment to affordable dental care.  Final thoughts on creating great dental websites for your practice  With the right tools and guidelines, you can master the process of how to make a website for your dental practice. We hope this guide provides you with ideas and knowledge to assist you in this process. If you’re interested in learning more about our tools, check out our guides on what is Wix and how to make a Wix website . Since it's within the same industry, this blog post on how to create a medical website  may provide you with more inspiration, too.  Dental websites FAQ How much does a dental website design cost? Depending on your specific needs and the tools you use to design your dental website, the costs can vary. In general, using a website builder can be free of cost between $10-$50/month. While using a freelance web designer or agency can cost up to $10,000 or more for a single project. There are also ongoing costs like domain names, hosting and maintenance to consider.  Do dentists need a website? Dentists need to attract new patients since most people search online when looking for a new dentist. It’s also a way of building credibility, since you can use your site to showcase customer reviews and highlight your experience. A website is also a convenient tool for patients, since it can feature tools like intake forms and online booking.  What is a dental website? A dental website is an online platform for representing an individual dental practice. It provides visitors online with information about the practice’s services, office hours, location and more, and is often equipped with tools like online bookings. It is meant to enhance convenience for both dentists and their patients, and help to establish the practice’s credibility.  How do I advertise myself as a dentist? Promoting yourself as a dentist requires you to build a strong professional presence and use tools to reach your target audience and turn them into customers. A dental website is a great way to do this in today’s digitally heavy ecosystem. This can give you a way to showcase your services, and can help your practice become more visible in search engines by leveraging SEO. You can also engage new customers with social media, paid advertising and by offering promotions for your services.  How does a dentist go about creating a website? There are a few ways a dentist can go about creating a website for their practice. One, is to hire a freelance web designer. The designer you choose should prove to have skills needed to produce a professional online presence in your industry, so try to find someone who has experience in the health and medical website design niche. You can also go to a design agency, which gives you the added benefit of having a team of dedicated experts that will build and maintain your website before and after publishing.  Another way to create a website of your own is by using a website builder like Wix. These tools give you the capability to design your site independently, using tools like AI, drag-and-drop technology and website templates to speed up the process and make it easier. Using a website builder is often the more affordable option, which can be a big pro when you’re just starting your own dental practice.  How to build a dental website from scratch? This process involves careful planning, the right tools and attention to detail. Here are some steps towards building a dental website from scratch: Define your goals Choose a website building platform Secure a domain name  Pick a website Design the layout and visuals  Create essential pages and upload your content  Set up intuitive navigation  Include user-friendly features  Implement local SEO  Test, publish and promote your website

Breakthroughs occur when we combine different forms of knowledge. Among these are the things we know and the things we feel. While they seem contrary in nature, data and intuition can combine to forge new insights and innovations. Yet, in the course of designing products and services, it’s important to ask, When should we rely on fact? When should we follow our instincts? There are so many digital products today that allow us to instantly measure the impact of a different button color, or of a change in wording. When data is so readily available, it can become a driving force in shaping products, services and web design . This raises the question of whether we should approach design as more of a science or an art. Perhaps it’s through the integration of both data and intuition, that designers are able to make the most informed decisions. What is intuition? Intuition, also called instinct or gut feeling, is linked to subconscious decision-making. According to psychologist Daniel Kahneman in his book Thinking, Fast and Slow , intuition is the ability to spot patterns and to integrate insights from past experiences. Intuition is automatic, effortless, and subconscious. We cultivate intuition by observing the world around us. As we process bits of information from our surroundings, we develop an instinct that tells us when something feels right or wrong. When we notice patterns, our bodies release neurotransmitters to the brain and gut, which, in turn, communicates a sense of understanding faster than conscious thought. When it comes to intuition, we often can’t exactly explain why or how it is that we know something. Intuition is mostly useful, but often biased. For one, it may be limited to a person’s past experience. For example, if you talk to different web design experts, they’ll each have a different instinct about color and layout, depending on their prior experiences. With variances in intuition, and increasingly complex design problems, we more often than not turn to the power of data. Not only is design steering away from instinct and taste, it is also increasingly about solving problems and crafting useful and functional solutions. What is data? Data are bits of collected information about the world. It can be quantitative, such as product metrics, or qualitative, like customer reviews. In general, quantitative data tells us the what , and qualitative data tells us the why . A mixed approach combining both quantitative and qualitative data is most common for product development, as it brings together the best of both worlds. By synthesizing insights from randomized controlled studies, big data sets, and the lived experiences of customers or potential customers, we can look for patterns that might be too subtle or too complex for us to identify without the systematic collection and analysis of data. Data has this marvelous effect of seeming scientific and objective. However, we have to understand that data, too, can be biased. At each step—when deciding what to measure, how to measure, and how to present the findings—we have the potential to shape the data according to our personal biases. In the words of statistician and artist Edward Tufte in his book The Visual Display of Quantitative Information , we should strive to present data as clearly and as honestly as possible. Maintaining graphical integrity means to present the data in an accurate and precise way, similar to the use of scales that are properly proportioned. Our findings should not be oversimplified or obscured, but rather layed out to allow audiences to reach their own conclusions. Despite the potential for possible biases, designers can turn to data to help them make more informed design decisions when designing a website or product. However ingenious an idea may seem, innovation rarely appears out of thin air, free of predecessors or origins. It’s by observing problems in the world around us, and exploring possible solutions, that we come up with truly innovative ideas. Balancing data and intuition in design Design may be shifting towards more logical decision-making, using well-defined processes and frameworks. Not only is design steering away from instinct and taste, it is also increasingly about solving problems and crafting useful and functional solutions. Yet, if we let go of our gut feelings altogether, we’ll be missing out. It’s in fact the synthesis of data and intuition can help designers make better calls. These decisions might include anything from what products or features to make (and when to say no to a feature), to what experiences to create, to what interfaces to design. Let’s look at some common scenarios to explore the role of data and intuition in design decision-making: 1. Creating a novel product of feature 2. Creating a product or feature that has marketplace precedents 3. Exploring customer behavior 4. Testing design assumptions 5. Choosing between a small set of options 6. Evaluating the relevance of data 7. Presenting design decisions to stakeholders 8. Considering overall impact 01. Creating a novel product or feature In order to create something brand new, that has few marketplace precedents, we need to rely on intuition. Without the benefit of data gathered through comparison, it falls upon the individual or small groups of people to build something from the ground up. This can involve recognizing patterns or subtle hints in the marketplace before others do. Simultaneous invention often happens this way. Independent groups of people in different parts of the world, come up with the same idea or invention at around the same time. In his book Black Box Thinking , journalist Matthew Syed explains this phenomenon. According to him, intuition—particularly the recognition of subtle patterns in the world—enables people to converge upon similar breakthroughs. For example, general relativity was famously conceived by Albert Einstein, while three other researchers reached the same conclusion all at the beginning of the 20th century in response to Newton’s laws. However ingenious an idea may seem, innovation rarely appears out of thin air, free of predecessors or origins. It’s by observing problems in the world around us, and exploring possible solutions, that we come up with truly innovative ideas. To cultivate intuition, designers can begin by observing the world around them. By noticing how designs can be improved, such as door handles that indicate push , when they actually need to be pulled, is one widely acknowledged example. Another might be observing how a set of light switches might be better designed to communicate their controls. By diving into these design problems, and exploring potential solutions, designers can cultivate pattern recognition and intuition. 02. Creating a product or feature that has marketplace precedents When creating products or features that have marketplace precedents, it helps to begin with data. Existing products can be evaluated via benchmarking , and these insights may be used to make more informed design decisions. By comparing competitor products or existing features, designers can save time and money by learning from the successes and mistakes of others. When designing a new vehicle feature, for example, we look at market research to examine how competitors have implemented the same feature. By referencing market data, we can explore the impact of different designs, and the result of their implementations. Studying what’s already out there can help us tap into a readily-accessible body of knowledge, without having to invest the time and resources into building the design out from scratch. Data can also inspire innovation by revealing gaps in experience. It might show where customer pain points are, such as by looking at where they leave a site, and why these pain points exist, like detailed customer reviews. These data points can offer both the problem and solution, which helps drive the product forward. Intuition is essential in data collection because it can be extremely easy to collect the wrong type of data. This can mean data that doesn’t apply to the design proble m, or data that’s no longer relevant at the current stage of design. 03. Exploring customer behavior To understand customer behavior, the right kind of data can be essential. Qualitative findings help us understand why people do the things they do. User interviews and observations are rich sources of information for understanding the how and the why behind customer behaviors. Let’s say we’re curious about customer behavior during a typical commute. Go-alongs can be a great source of insight, as they combine both observational data and interview responses. Mixing different methods of data collection is particularly beneficial. Observational techniques can reveal much more than just conducting interviews alone. This is simply because we don’t always know what we do or why we do the things we do. 04. Testing design assumptions Assumptions are generally accepted as fact, but need to be verified with data when in question. Designers typically design with a variety of assumptions about customer behavior, which are usually derived from intuition and past experiences. To test these assumptions—particularly ones that will have major customer impact—we can look to data. When designing the interface for a vehicle, we might assume that customers will read the instruction manual. A design based on this premise might include a more simplified interface, that communicates less information. As a result, this assumption might greatly impact the overall experience of driving and owning the vehicle, so we would need to gather data in order to either verify or reject it, before allowing it to instruct our UX design processes. While some assumptions will be accurate, others may be completely mistaken. One key part of this is understanding when we are making an assumption in the first place. By noticing our assumptions, or pausing to write them down, we can become more aware of the beliefs that we take for granted as being true, which in turn drive our decision making. 05. Choosing between a small set of options When choosing between a small set of options, data can help us distinguish between designs that work, versus ones that don’t. A/B tests are a great way to differentiate between a small set of options, tied to a measurable outcome. For example, say we need to choose a color for our call-to-action button. By running an A/B test, which can be set up as a randomized controlled study, we can measure which button color results in the most clicks. By setting up quick tests—such as randomly assigning site visitors to different site layouts—we can collect data to subsequently optimize any solution. 06. Evaluating the relevance of data During the process of data collection, analysis, and presentation, it’s important to gut-check the data at each stage. This means ensuring the right type of data is collected (and in an appropriate way), the right type of analysis is performed, and the findings presented are relevant to the design problem at hand. Intuition is essential in data collection because it can be extremely easy to collect the wrong type of data. This can mean data that doesn’t apply to the design problem, or data that’s no longer relevant at the current stage of design. Intuition is also important for choosing the right type of metrics to measure. For example, if we want to measure the success of an eCommerce site , intuition might tell us that purchases, sign-ups, and user retention are relevant metrics, while the number of clicks is not a relevant metric to base decisions upon. Beyond that, intuition can help us understand when enough data is enough, and that additional data will not significantly impact our understanding of the question at hand. 07. Presenting design decisions to stakeholders When presenting design decisions for support or funding, it’s important to include data. Though a design may have started with intuition—or a feeling about what works—reinforcing the decision with appropriate data will give it a strong foundation. This might include evidence in the form of analytics or customer anecdotes, depending on the context and audience. A brief and informative summary of the design decision, followed by the most relevant data points, may be the most appropriate in presentations to relevant stakeholders. For presentations that are intended to persuade, it becomes less about the data, and more about the meaning of the data linked to the design. Not only do we have to present the data clearly and honestly (as discussed earlier), we also have to link the data to the design decisions, in a way that persuades the audience of the decisions that were made. This should be done without distorting the data or cluttering the presentation with irrelevant findings. 08. Considering overall impact When considering the overall quality or long-term impact of a design, intuition is necessary for a more holistic evaluation. One example is evaluating the trust component of a website . Intuition can help designers ensure a level of quality and impact that builds trust with customers over time. This might include designing the site with a certain level of professionalism, or providing upfront disclosures about pricing, return policies, and data collection practices. Intuition helps designers gauge when a site might be asking for too much information, too soon, which can erode any possibility for customer trust in the long-term. Decisions about intangible qualities, such as trustworthiness, are therefore best guided by intuition.

When we talk about sleek web design , white space often gets all of the attention. But there’s a shade on the other side of the color picker that can have just as much impact. Dark mode websites ooze sophistication and demand attention but also offer a better browsing experience for users. And the good news is you don’t have to be Slack or YouTube to go into dark mode. You just need to understand when dark mode design  makes sense for your site and how to incorporate it. Here, we’ll delve into the darker side of website design , exploring what dark mode websites are and their benefits to users. Plus, we’ll profile five distinctive dark mode websites (including two built on Wix Studio ) worth shining a light on. Wait, what are dark mode websites? Is it just another way of saying dark-themed websites? Not exactly. Dark mode websites are sites that use a predominantly dark color scheme but, unlike dark-themed websites, allow the user to switch to a more traditional light mode interface that uses white or light backgrounds. While dark mode is most commonly applied to sites like social media platforms and productivity tools, it’s a web design trend  growing in popularity for standard websites. Sometimes dark mode is buried in the settings, but more often, we see it feature as playful interaction design, like a homepage toggle. Be inspired: Best websites Benefits of dark mode websites Dark mode websites aren’t just aesthetic. They offer several advantages, let’s take a look at some. They improve browsing in poor lighting conditions Dark backgrounds can lessen glare from screens, making it easier on the eyes during prolonged use, especially in dimly lit environments. Dark mode websites also offer improved readability when scrolling under the covers. They reduce exposure to blue light There is a 10-60 percent reduction in blue light exposure when using dark mode, according to market research platform Gitnux . Limiting your exposure to blue light generated by screens at night can help mitigate its effects on your sleep. They can improve accessibility Darker or higher contrast modes can help your client sites better serve users with visual impairments and improve the readability of content. But that comes with a caveat: always run color choices through an accessibility checker to ensure there’s enough contrast between background and foreground colors. They can help users focus A darker interface can help some users concentrate on content and be more productive without the distractions of bright colors and high-contrast elements. They customize the user experience Users love having a choice on how they experience a website. Just like adding a color theme to your Gmail or wallpaper to your desktop, changing from light to dark mode (or vice versa) gives them the feeling of personalization. They enhance design aesthetics While dark mode websites have been around for some time, they’ve become much more prevalent among brands looking to give their online presence a sleek, modern look with an interactive edge. 5 dark mode websites worth shining a light on If you’re considering giving your client site the dark mode treatment, take inspiration from these five dark mode websites. The Spectacle Factory 10X Designers Hub Wix Studio Tab Chrome Extension Monday.com Cosmos 01. The Spectacle Factory Built on Wix Studio, the website for UK-based opticians, The Spectacle Factory  starts in dark mode but can be switched to light mode with the swipe of a toggle. Rather than naming it light and dark mode, it opts for ‘in-store’ and ‘virtual’ mode to offer users interested in the brick-and-mortar store and those keen to keep things online a different browsing experience. We think it’s apt for a brand whose service focuses on eyesight. 2. 10X Designers Hub The 10X Designers Hub  website is an online resource center built to coincide with the annual web design community event 10X Designers Conference . Built on Studio and created as a hub for conference attendees to share resources with fellow designers, the website starts dark but can go into light mode using an unmissable toggle in the top right corner. The dotted icon to its left, which makes background grids appear and disappear with a click, deserves a mention, too. 3. Wix Studio Tab Chrome extension While not technically a website, the Wix Studio Tab Chrome extension  shows how simple but effective a dark mode capability can be. The extension, which serves up the latest Wix Studio Academy  tutorials, FWD blog articles and inspirational sites  in a sleek homepage that's updated daily, lets you switch between light and dark mode by making a selection at the bottom of the settings sidebar. Edor Nisim, a Wix Studio designer who worked on the tab’s creation, says the idea for dark mode came from putting himself in the user’s shoes. “Many people use dark mode on their operating systems and even in their browsers, so I wanted to give them the option to keep that preference within the Studio Tab.” 4. Monday.com It’s no surprise that one of the leading work management websites takes light settings seriously. While you need to do a little digging to discover dark mode on Monday.com , once you do, switching back and forth is a breeze. Here’s how you get there: Go to your profile image in the top right corner of your screen, select ‘Change theme,’ and you’ll be presented with light (the standard white background), dark (a navy blue colored background that’s easier on the eye), night (a black background for those burning the midnight oil) and system default. Monday’s dark and night modes are also available on mobile. 5. Cosmos Describing itself as “a discovery engine for artists, photographers, creatives, designers, everybody,” the new social media platform Cosmos  knows its audience and the difference minor touches make to design. Like Monday, the Cosmos app  lands in light mode but offers a small and sticky Dark and Light mode button in the bottom left corner, which delightfully turns into one of two icons depending on the mode you’re in as you scroll. It’s a lesson in incorporating an impactful feature with superb subtlety. Be inspired: Luxury website examples Build dark mode websites on Wix Studio When it comes to creating dark mode websites, Wix Studio shines bright. You can start from scratch using Wix Studio design  tools or get a headstart adapting one of its dark-themed templates . You can also get creative with toggles by adding JavaScript and custom CSS . Nisim offers some advice for those designing dark mode client sites. “Focus on contrast and legibility,” he says. “There are many tools, such as WebAIM , Colorable  and Studio’s Accessibility Wizard , that can help you figure out if the contrast is good enough for those who are visually impaired, making sure that all text and interactive elements are easily distinguishable in both modes. Also, use a toggle that’s easy for users to locate, and consider storing preferences so users don’t need to set it each time.” Create your next (and best) site on Wix Studio .

Start generating business ideas with the Wix Business Launcher →  Whether you're a freelancer looking to supplement your income, an entrepreneur starting a business  or someone just dipping their toes into side hustles, making money online is a viable and enticing option. In an era where connectivity is at our fingertips, the internet offers a variety of opportunities that allow you to leverage your skills, passions and ideas into a profitable venture. This article will guide you through a variety of online income streams, offering insights and practical tips to help you maximize your earnings. By using a  website builder  and expanding your reach, you’ll be able to tap into the endless possibilities the internet has to offer as a freelancer, gig worker or small business owner. 35 ways to make money online Advertise on your website Create a blog  Start a YouTube channel  Get into vlogging Create video tutorials  Start podcasting  Publish an ebook  Write online reviews  Engage in affiliate marketing  Sell stock photography and video  Offer print on demand  Begin freelancing  Offer transcription and translation services  Offer virtual assistant services  Manage and consult on social media  Become a remote customer service representative  Tutor online  Offer online courses  Become an online coach or consultant  Build websites and apps  Start dropshipping  Sell digital products  Sell secondhand goods  Offer paid memberships  Sell products online  Invest in stocks or cryptocurrency Explore AI opportunities Participate in paid surveys and online market research  Rent out your space Become an influencer Moderate online communities Play games for money    Provide remote tech support Run online workshops Host webinars Make sure your business idea is as strong as the name you choose. Use the Wix Business Launcher to explore various opportunities based on your skills and experience. Simply chat with AI to receive personalized business ideas. Then, get set up with a full market analysis, earning strategies and launch kit for each idea, so you can get started with confidence.  01. Advertise on your website Having a business site  of your own is a great way to start earning passive income. There are a few steps to take to build a website that makes money online. Learning how to make a website is the first step to building one that makes money online. Start by choosing from professionally designed website templates , picking a domain name  and getting free website hosting . Once your site is live, you can look into ways to monetize it. One popular method is online advertising . With Google AdSense , you can place ads on your site and Google will automatically match them to your content and audience. It’s a simple and free way to earn money with Google AdSense , paying you based on ad views or clicks. Combine this with other revenue streams like affiliate marketing or selling digital products and your website can become a steady source of income. 02. Create a blog Make money blogging  by turning your passion into a profitable venture. Blogging might seem simple at first—write what you love and earn money—but there’s more to it. Successful blogging means consistently creating quality content, growing your audience and building value you can monetize through ads, sponsored posts or affiliate marketing. That’s why starting a blog  is a great digital nomad job , giving you the freedom to work anywhere while earning passive income. Learn more: What is a digital nomad 03. Start a YouTube channel YouTube offers a powerful platform to reach a vast audience. By starting a youtube channel  and creating engaging videos, you have the potential to earn through ad revenue, sponsorships and membership subscriptions. According to Backlinko, creators can earn  between $1.61 and $29.30 per 1000 views , showcasing the financial opportunities available on the platform. Consistently uploading content keeps your audience engaged and coming back for more. Creativity ensures your videos stand out among the countless others on the platform. Finally, building a connection with your audience encourages loyalty and engagement, further driving your channel's success. Check in with them and see what they want by sending an email blast with a survey. Then, you’ll be able to pinpoint what strikes their fancy and how to monetize those ideas directly on your site.  04. Get into Vlogging Vlogging or video blogging, allows you to share personal stories and experiences in a more interactive format. A vlog is a video blog post that details the vlogger’s day-to-day life or any relevant event they think is worth documenting. A vlog generally runs for around 5 minutes, which is just enough time to get viewers to feel an emotional connection with the creator and come back for more. Platforms like YouTube and Instagram make it easy to reach a wide audience with a ready-made audience eager for engaging and authentic content. Not sure what videos to make? Current hot themes for video include video game streaming and unboxing. Successful vloggers often monetize through ads, merchandise and sponsored content. 05. Create video tutorials If you have expertise in a particular area, creating video tutorials can be both lucrative and fulfilling. Online learning platforms revenue has a projected market volume of  $75.52 billion by 2029 . People are eager to learn new skills and platforms like Udemy and Skillshare make it easy to share your knowledge and tap into this growing market. You can also showcase your videos on your website by using Wix Video . 06. Start podcasting Podcasts are booming, with Grand View Research predicting the global podcast market to hit $130.63 billion by 2030 . The US is the fastest-growing market and is expected to hit $32.14 billion by the same year. If you're wondering how to make money with a podcast , the key is building a dedicated audience around a niche topic. An engaged listener base opens up opportunities for sponsorships, giving brands a direct way to reach your audience. Listener donations can also become a steady income source if your content really connects. Plus, offering premium content or exclusive episodes can encourage listeners to pay for special access, giving you more ways to earn. 07. Publish an eBook The eBook market has a  projected market volume of $15.33 billion by 2027 , according to Statista. By targeting niche topics, you increase the chances of resonating with specific readers who value your expertise. Platforms like Amazon Kindle Direct Publishing simplify the process of self-publishing, allowing you to focus on creating quality content. Once published, you can start earning royalties, reaching a wide audience and establishing yourself as an authority in your field. 08. Write online reviews Companies highly value consumer feedback because it helps them improve their products and services. When you write online reviews on platforms like Swagbucks or UserTesting, you not only help companies but also have the chance to earn cash or gift cards. By providing detailed and honest reviews, you increase your credibility, making companies more likely to seek your opinion in the future, thus opening up more opportunities for you to earn rewards. 09. Engage in affiliate marketing Affiliate marketing  involves promoting others' products and earning a commission for each sale made through your referral link. The key to success in this field is understanding how to effectively drive traffic to your promotional content. Successful affiliate marketers often utilize blogs, websites or social media platforms to reach a broader audience and increase conversions. By providing valuable content or reviews, they build trust with potential customers, which can significantly boost sales. To find affiliate options, take a look at online affiliate programs such as  Amazon Associates  and the  Wix Affiliate Program . 10. Sell stock photography If you have a knack for photography or videography, selling stock images and clips on platforms like Shutterstock or Adobe Stock can be a consistent income source. High-quality and unique content that meets current trends will have the best chance of success. Consider focusing on niche subjects or emerging topics to stand out in the crowded marketplace. Additionally, investing time in keyword research and metadata can significantly improve the discoverability of your work, increasing the likelihood of sales. Learn more:  How to make money as a photographer 11. Offer print on demand Making money with print-on-demand  is a great way to turn your creativity into a business without managing inventory. With print-on-demand, you can design custom products like T-shirts, mugs or phone cases and sell them online without holding stock. Wix eCommerce works seamlessly with print-on-demand services like Modalyst, making it easy to upload your designs and list them for sale. When a customer places an order, production and shipping are handled automatically, so you can focus on designing and marketing . This setup keeps costs low and helps creative entrepreneurs and small businesses start earning with little upfront investment. According to Kevin D'Souza, director of product experience for Vista Corporate Solutions: "Print on demand revolutionizes the way designers, artists and entrepreneurs monetize their creativity. Imagine a seamless extension of your creative process, where your personal print shop, fulfillment center and delivery service converge to bring your ideas to life with minimal to no upfront investment. Kevin also says that, "As your designs captivate more hearts, broaden your canvas by exploring an array of products, from eco-friendly tote bags to designer mugs." To learn more, check out this Print and Ship Design Products Guide from VistaPrint experts . Learn more:  How to start a print-on-demand business 12. Begin freelancing Freelancing gives you the freedom to work on a variety of projects. It’s a great way to take control of your schedule and focus on work that fits your interests and skills. Whether you’re making money as an animator , artist, freelance writer , educator or Wix website designer , there’s a growing marketplace ready for your next freelance idea . If you’re considering becoming a freelancer , you’ll need two things to get started: a well-defined area of expertise and connections to potential clients. Once you decide on what services to offer, you can create a freelance website , choose a pricing strategy and begin taking on job opportunities. You can also showcase your videos on your website by using Wix Video . 13. Offer transcription and translation services Transcription and translation services are in high demand in today's globalized world. Businesses and individuals need to communicate across different languages and cultures now more than ever. Whether it's expanding into new markets or connecting with diverse audiences, clear communication is key to success. If you have strong language skills, this could be a great opportunity. One of the best ways to make money from a website  is by offering these services directly through your own platform. Use your site to showcase your skills, share sample work and feature client testimonials to build trust. Adding a booking or payment system makes it even easier for clients to hire you, turning your site into a reliable source of income. 14. Offer virtual assistant services Virtual assistants provide administrative support to businesses remotely. Tasks may include email management, scheduling and customer service. Establish a reliable workspace with the necessary technology to ensure seamless communication and task execution. Create a professional online presence through platforms like LinkedIn to showcase your expertise and attract potential clients. Freelance job sites  for virtual assistants like Belay and Zirtual can help you find clients seeking these services. Learn more: How to make money as a virtual assistant , how to start a virtual assistant business 15. Manage and consult on social media Social media management has become increasingly vital for businesses looking to expand their online presence and connect with potential customers. As a social media manager, your role may include creating and implementing social media strategies, monitoring analytics and engaging with followers. Build your experience by managing your own social media accounts or volunteering for small businesses or non-profit organizations. You can also offer consulting services to teach others how to effectively use social media as a marketing tool. 16. Become a remote customer service representative Many companies are now shifting towards remote customer service representatives to handle inquiries and provide support. This presents a flexible opportunity for individuals with strong communication skills. Training is often provided by employers, making it an accessible option for those looking to enter the field. Some companies even offer benefits like healthcare and retirement plans for their remote customer service representatives, making it a viable long-term career option. Websites like Remote.co and Indeed list such opportunities, allowing you to work from anywhere. 17. Tutor online The demand for online tutors has increased significantly in recent years, with the rise of virtual learning and remote education. If you have expertise in a particular subject or language, you can offer your services by creating a website where you'll conduct your tutoring session. This flexible work-from-home opportunity also allows you to set your own hours and rates, making it an appealing option for students, professionals and retirees alike. Learn more: How to start a tutoring business 18. Offer online courses Set up an online course on your website where you’ll be able to host and stream your classes for all to join. Alternatively, you can sell your course on  Udemy  or another platform that caters to the e-learning crowd. Once your course is live, focus on promoting it effectively and updating the content regularly. This ongoing effort can lead to passive income streams as more students enroll over time. Whichever option you choose, you’ll want to select a topic that’s in-demand and that people will actually sign up for. Give yourself time to thoroughly research and plan your course and edit your filmed content so that it’s polished and looks professional. Think about the topics you are passionate about and have experience in, as this will help you create engaging content. 19. Become an online coach or consultant As an online coach or consultant, you can use your expertise and knowledge to guide others towards achieving their goals. This could include helping individuals with personal development, career advancement or business growth. Use social media and targeted marketing strategies  to promote your services and build a strong client base. Add a  scheduling software  to your site, which lets clients book online sessions and pay you directly. Learn more: How to start a coaching business 20. Build websites and apps If you have the technical skills, building websites and apps for businesses or individuals can be highly lucrative. First, consider the demand for online presence; almost every business today needs a website or app to remain competitive. This demand creates opportunities for skilled developers and  web designers . Tools like Wix make web development accessible, allowing you to create professional websites with less effort. If you’re not tech-savvy but have creative ideas, you can always look for a freelance developer to help you build your app. 21. Start dropshipping Dropshipping  is a business model that lets you sell products without holding inventory. Instead of stocking products, you partner with suppliers who handle shipping and fulfillment. When a customer buys from your  dropshipping website , the order goes to the supplier, who ships the product directly to the customer. This removes the need for you to manage storage, packing and shipping, making it ideal for entrepreneurs   with minimal investment. Wix offers tools and integrations to streamline your dropshipping business, allowing you to set up an  online store , manage products and automate orders easily. 22. Sell digital products Another form of eCommerce that requires minimal investment and can generate passive income is selling digital products. This could include eBooks, printables, digital art, music or photography. Wix can help by offering an easy-to-use website builder that allows creators to set up an online store quickly, customize their design and manage sales and marketing, all in one place. Learn how to make an eCommerce website  to get started. 23. Sell secondhand goods You can declutter your own home and sell items that are in good condition but no longer serve you, source products from thrift stores or garage sales to resell at a higher price or consider  consignment . Websites like eBay, Poshmark and Depop offer platforms to list and sell these items online. Utilizing Wix's eCommerce features allows you to easily set up a personalized online store, efficiently manage payments through secure gateways and organize shipping logistics , streamlining the process of running your own small business. Learn more: How to sell vintage clothing 24. Offer paid memberships Paid memberships are becoming increasingly popular for individuals and businesses looking to monetize their expertise or exclusive content. This could include access to premium content, online courses, private communities or personalized services. Wix offers a membership feature that allows you to create different levels of membership and manage subscriptions, making it easy to offer paid memberships as part of your business model. 25. Sell products online In addition to selling digital products and dropshipping, you can also sell physical products online. This could be handmade goods, unique items or niche products that people want. DIY things to make and sell , like handcrafted jewelry, home decor or personalized gifts, are especially popular and a great way to turn creativity into profit. You could also source products from local artisans or small manufacturers giving their unique offerings a platform. With Wix, you can showcase your products on a beautiful easy-to-use website, manage orders and inventory  and accept secure payments from your customers. 26. Invest in stocks or cryptocurrency Investing in stocks or cryptocurrency can be a lucrative way to earn passive income. However, it requires research and knowledge of the market to make informed decisions. Online platforms like Robinhood, E-Trade and Coinbase offer easy-to-use interfaces for buying and selling stocks or cryptocurrency, making it accessible for beginners as well as experienced investors. 27. Explore AI opportunities AI opens up lots of creative ways to earn money online. You can make money with AI  by creating AI-powered tools and apps that automate tasks and boost productivity, selling them through subscriptions or one-time purchases. With an AI website builder , you can quickly build professional websites and make the design process faster and easier. For those with AI expertise, providing consulting services can help businesses integrate tailored AI solutions into their operations. On top of that, investing in AI-driven startups presents opportunities for lucrative returns, provided you research and select companies with robust growth potential. You can also leverage AI for content creation, assisting in generating and monetizing high-quality material for various platforms. 28. Participate in paid surveys and online market research Companies are constantly seeking feedback from consumers and they are willing to pay for it. You can participate in paid surveys and online market research  studies to earn money in your spare time. Websites like Survey Junkie, Swagbucks and Toluna offer opportunities to complete surveys and earn cash or rewards. This may not be a significant source of income, but it can provide some extra spending money. 29. Rent out your space If you have an extra room property or even parking spot, you can rent it out. This is a popular option for individuals looking to monetize their space and generate passive income. With  Wix Hotels , you can create a listing of the place, manage bookings, accept payments and better yet, allow guests to book in their own language.  Learn more: How to start a rental property business 30. Become an influencer Influencer marketing has grown rapidly in recent years, with brands increasingly seeking authentic connections with their target audiences . This marketing strategy leverages the trust and influence that social media personalities have cultivated among their followers. By building a strong social media presence and actively engaging with your audience through consistent and compelling content, you can attract the attention of brands looking to reach new demographics. According to Sebastian Diaz Mojica  ,international growth manager at Wix: "It's crucial for the partnership to align with the brand's values and message. Brands carefully select influencers who have a genuine affinity for their product. This approach ensures that the collaboration is authentic and consistent with the brand identity." Learn more: How to make money as an influencer 31. Moderate online communities If you spend a lot of time online and enjoy staying organized, moderating communities could be a great way to make money. Platforms like Reddit, Discord and Facebook Groups rely on moderators to keep conversations friendly, remove spam and enforce rules. Some brands and influencers even pay moderators to manage their growing spaces. You don’t need formal training—just good communication skills, patience and a sense of fairness. To start, join communities you’re already part of and offer to help out or check freelance sites like Upwork or PeoplePerHour where community moderator jobs are in demand. If you’re familiar with certain topics like gaming, parenting or tech that can help you stand out. It’s a flexible side hustle you can do from your phone or laptop and it might even grow into a steady part-time job. 32. Play games for money    Yes, you really can get paid to play games—though it’s not always as glamorous as it sounds. Apps like Mistplay (Android) or Swagbucks Live let you earn points or small cash rewards for playing mobile games or completing in-game tasks. While the payouts aren’t huge, it can be a fun way to make a little extra cash especially if gaming is already part of your downtime. To get the most out of it, stick to legit apps that are free to join and don’t require upfront purchases. Try combining a few reward platforms to boost your earnings and focus on games that offer bonuses for progress or referrals. Some players even stream their gameplay on Twitch or YouTube, turning a casual hobby into something more serious. It’s an easy, low-pressure way to earn while doing something you enjoy. 33. Provide remote tech support    Ever feel like the go-to tech buddy when your friends' Wi-Fi dies or their laptop won’t cooperate? Guess what—there’s real money in that. Small business owners and freelancers are tired of tech headaches and willing to pay someone to keep their gear running smoothly. You don’t need to be a tech wizard. If you’re comfortable with tools like Google Workspace, Zoom, Slack, VPNs or basic troubleshooting, you’re already ahead. Offer services like setting up remote work equipment, fixing software glitches or speeding up a slow MacBook. Use tools like TeamViewer or AnyDesk to handle it all from anywhere. Want to level up? Try offering packages like “Unlimited Fixes for $99/month” or quick 30-minute calls for $50. Keep it straightforward and friendly with a clear message like “Tech troubles? I fix your remote setup without the geek speak” or “Remote support that talks like a human not a robot.” 34. Run online workshops Forget boring lectures—your goal is to create a hands-on interactive experience that leaves people feeling confident and ready to take action right away. Start with a focused topic you’re excited about like building Notion dashboards, landing freelance clients or using AI to organize your inbox. Plan a few takeaways and include activities or demos to keep everyone engaged. You don’t need fancy gear—tools like Zoom, Butter or Google Meet work great for creating a simple and personal experience. When it comes to pricing, $15 to $100 per seat is a solid range depending on your audience and topic. Early-bird discounts or group rates can help fill seats faster. Always record your sessions so you can sell replays to folks who couldn’t make it or want a refresher. Bonus idea: bundle the recordings with templates, checklists or guides to create a mini-course that keeps earning long after the workshop ends. 35. Host webinars Webinars are a great way to deliver powerful presentations that educate and inspire large audiences. Unlike hands-on workshops, webinars focus on storytelling, expert insights and sharing valuable information efficiently—think of it as your virtual seminar. Pick a topic that solves a specific problem or answers pressing questions in your niche. Plan your content so it flows naturally, using slides, live demos or guest interviews to keep things fresh. Keep your audience engaged with polls or chat features but stay in control of the pace to ensure your message lands. Webinars can be monetized by offering exclusive paid content or used as free lead magnets to grow your email list and guide attendees toward higher-value offers like courses or coaching. Always record them—a high-quality replay can be sold repeatedly or used to nurture potential clients. Online income tips for beginners Making money online isn’t the same for everyone. Success comes down to choosing the right niche, staying consistent, providing value and always learning. The internet is full of opportunities but only those who stay committed and flexible can turn it into a steady income. Start small:  Jumping into online income full time without a backup plan is a big risk. Start small and treat it as a side hustle first. This lets you try out different options like freelancing, blogging or eCommerce while keeping financial stability. Track your earnings, see what works best and scale up from there. Pick a niche:  A common mistake beginners make when starting an online business is trying to take on too much. Focus on a specific niche where you can offer real value. Pick something you enjoy, know well and that has an audience willing to pay. Use tools like Google Trends, Reddit or Quora to research, and check out competitors to see what’s working. Invest in learning:  The online world moves fast and staying ahead means learning new skills to boost your earning potential over time. Whether it’s SEO, digital marketing, video editing, coding or social media growth, investing in your education pays off. Start with free resources like YouTube, blogs or free courses on Coursera and then explore paid courses or mentorships. Be patient:  Making money online isn’t a get-rich-quick scheme—it’s a process. Starting a blog, an eCommerce store or a YouTube channel requires months of consistent effort before results start showing. Set realistic goals, track your progress and use data to improve. Success comes to those who stay persistent and keep refining their strategies. Avoid scams:  The internet is packed with fake job offers and shady schemes promising easy money. Be wary of anything asking for a big upfront investment or guaranteeing unrealistic returns. Before joining a platform, read reviews, check forums like Trustpilot and Reddit and make sure it’s legit. If a job asks you to pay, promises instant wealth or avoids being transparent, it’s probably a scam. Stay organized:  Working online means managing your schedule, projects and finances. Without proper organization, tasks can pile up fast and hurt your productivity. Tools like Trello, Notion or Asana help you stay on top of tasks and deadlines. For finances, try Google Sheets, QuickBooks or Wave to track income and expenses. Network smartly:  Most online opportunities come from connections rather than cold applications. Join groups, communities and forums in your niche. Participate in discussions, share value and build connections. Networking is key, and many freelancers find work through referrals. Connecting with successful people can also open doors to mentorship or collaborations. Diversify income streams:  Relying on just one income source can be risky, especially online. If you're freelancing, think about adding passive income streams like selling digital products, affiliate marketing or online courses. If you have a blog, try monetizing with ads, sponsorships and memberships. The goal is to build multiple income streams so if one slows down, you’ve still got others to fall back on. Focus on quality:  Competition online is tough, so delivering exceptional work is crucial. For freelancers this means creating work that keeps clients coming back. For bloggers or YouTubers great content builds trust and audience loyalty. Take time to refine your work, ask for feedback and keep improving along the way. Manage your time:  Working online can make it tough to stay disciplined. Without structure, it’s easy to waste time on social media or procrastinating. Stick to set working hours, try time management techniques like the Pomodoro method and remove distractions. Apps like RescueTime or Focus Booster can help track your productivity. Treat it like a real job to stay consistent and get results. Reinvest wisely:  Once you start making money online, don’t just spend it—reinvest in growth. Put your profits into better equipment, targeted ads, hiring freelancers or taking advanced courses. Reinvest your early earnings to scale your business faster. Spend on what directly drives growth, not on unnecessary extras. Marketing strategies to make money online Utilize social media Social media platforms are powerful tools for reaching a wide and diverse audience. They let businesses creatively showcase their products or services, going beyond traditional marketing. Engage with potential customers through comments, messages and interactive content to build meaningful connections and foster loyalty. Collaborate with other online entrepreneurs Expand your reach by collaborating with fellow online entrepreneurs. Consider partnering up for joint promotions, where you can both benefit from shared visibility or cross-promote each other's products or services to engage new audiences. Collaborations can enhance brand recognition, strengthen your online presence and drive business success. Offer discounts and promotions Everyone loves a good deal. Offer discounts or promotions to attract potential customers and boost sales. It's important to design these offers in a way that is simple, engaging and effective—ensuring they are easy to understand and appealing to your target audience. Additionally, rewarding loyal customers can foster repeat business, as it makes them feel valued and appreciated. This can be achieved through loyalty programs, exclusive offers or personalized discounts. Invest in targeted advertising Invest in targeted advertising on platforms like Google AdWords or Facebook Ads to effectively reach your audience. Tailor your ads based on demographics, interests and behaviors. This approach helps you connect with potential customers who are genuinely interested in your products or services. How to make money online FAQ What are some of the easiest ways to make money online? Looking for the easiest ways to make money? Go for jobs or ways to make money that can be setup fast and with minimal startup costs. Some of the most popular include dropshipping, print on demand, online tutoring and freelancing. How can I make money online from home? Many of the ways to make money online are easily adapted to do from home. Most popular ways to make money online require nothing more than an internet connection and computer, and so can be done from home or anywhere. These include setting up an online store, creating online courses or content writing. Learn more: How to make money from home What are some other popular ways to make money online? There are almost endless ways to make money online. You can join virtual focus groups which help brands test products or ideas before they go to market. Start a business. as a virtual assistant which allows you to work from anywhere. If you have specific skills or knowledge, the options can be even more varied, from personal finance consulting to voice acting or software testing. What are some ways to make money online that don't require a huge time commitment? If you're looking for ways to make money to fit around other work and family commitments you might want to consider: Freelancing: Offer your skills (writing, editing, graphic design) on platforms like Upwork or Fiverr. You can also create your own portfolio to market and sell your services. Online survey's : Earn small amounts completing surveys, but don't expect to get rich. Micro tasks: Platforms like Amazon Mechanical Turk offer small tasks for quick cash. Is it possible to make money online without any investment? Yes, there are many opportunities to make money online without any investment. For example, you can participate in paid surveys or freelance work that does not require any upfront costs. However, some methods may require a small investment to get started, such as creating a website or purchasing inventory for an eCommerce  business.  So it's important to carefully consider your options and choose what works best for you. How can I avoid scams when looking for online income opportunities? It's important to thoroughly research any online income opportunity before getting involved. Look for reviews, check the legitimacy of the platform or company and be wary of promises for quick and easy money. You can also consult with others who have experience in making money online for advice and guidance. Is it necessary to have a large following on social media to make money? Having a large following on social media can certainly help in generating income, but it is not always necessary. It's more important to have an engaged audience that trusts and resonates with your content. With a strong value proposition and marketing strategy, you can still make money even with a smaller following. Can you make $100 a day online? Yes, you can make $100 a day online, but it takes time, consistency and the right mix of skills or strategies. Some people hit that goal through freelancing, selling products, running a blog or YouTube channel, or combining smaller gigs like affiliate marketing and offering services.

You might be wondering is dropshipping worth it and what pet dropshipping is all about. Dropshipping  is a retail  fulfillment method where you, the store owner, don't keep products in stock. Instead, when you sell a product, you purchase it from a third party—usually a wholesaler or manufacturer—and have it shipped directly to the customer. This means you can run your eCommerce  pet business without holding any inventory , which reduces risk and overhead costs. Ready to get your name out there? Use Wix’s website builder  and learn how to make a website today. Why pet dropshipping is a solid business idea The pet industry is booming, and it shows no signs of slowing down. People love their pets and are willing to spend serious money on them. Pet dropshipping stands out as an excellent dropshipping business idea  for several reasons: Growing market : The demand for pet products is on the rise as more people adopt pets and treat them as part of their family. Convenience : With online shopping becoming the norm, offering pet products through dropshipping meets customers' expectations for convenience. Variety : There's a vast array of dropshipping products you can sell catering to different needs and niches within the pet industry. Flexibility : You can operate your business from anywhere with an internet connection, giving you flexibility in managing your work-life balance. Scalability : As your business grows, you can easily scale up by adding more products or suppliers without worrying about storage space. Learn more: eCommerce vs dropshipping 30 pet dropshipping products When it comes to pet dropshipping, the variety of products you can offer is vast. Here's a comprehensive list of 30 pet dropshipping products that are not only popular but also have the potential to be profitable for your dropshipping business .  Interactive pet toys Custom pet collars Pet beds Automatic pet feeders Pet cameras Grooming tools Pet apparel Travel carriers Health supplements Eco-friendly pet products Water fountains Training aids Personalized pet tags Aquarium supplies Smart pet doors Pet strollers Dental care products Leashes and harnesses Cat trees and scratches Pet bowls and feeders Pet safety gear Subscription boxes Flea and tick prevention Memory foam mats Outdoor play equipment Heated pet mats Litter boxes Pet monitors and trackers Novelty pet items Seasonal pet products 01. Interactive pet toys Toys that keep pets entertained and engaged while their owners are away. They're ideal for dropshipping due to high demand, variety, and good profit margins. Examples include puzzle toys, treat dispensers and automatic feeders. 02. Custom pet collars Personalized collars that can be customized with names and phone numbers. Custom pet collars offer a way for pet owners to express their individuality and style. They come in a variety of materials, colors, patterns and designs. Custom pet collars are a popular dropshipping item due to their high demand, low overhead costs and good profit margins. 03. Pet beds Various sizes and styles, from orthopedic to heated beds. Pet beds provide a comfortable and safe haven for pets to rest and relax. They come in various sizes, materials, and styles to suit different pet breeds and preferences. Pet beds are a popular dropshipping item due to their high demand, consistent sales, and good profit margins. 04. Automatic pet feeders Devices that dispense food at scheduled times. Automatic pet feeders ensure that pets are fed on time and in the right amounts, even when their owners are away. They offer convenience, portion control, and peace of mind for pet owners. Automatic pet feeders are a popular dropshipping item due to their high demand, consistent sales and good profit margins. 05. Pet cameras Cameras that allow pet owners to monitor and interact with their pets remotely. Pet cameras provide real-time monitoring of pets while their owners are away, offering peace of mind and the ability to interact remotely. They usually come with various features such as night vision, motion detection and two-way audio. Pet cameras are a popular dropshipping item due to their high demand, growing market and good profit margins. 06. Grooming tools Brushes, nail clippers and grooming gloves for at-home pet care. Pet grooming tools help maintain the health and hygiene of pets, reducing shedding, promoting healthy skin and coat and preventing matting. They come in various forms such as brushes, combs, shampoos and conditioners. Pet grooming tools are a popular dropshipping item due to their consistent demand, affordability and good profit margins. 07. Pet apparel Clothing items like sweaters, costumes and protective gear for different weather conditions. Pet apparel offers practical protection and stylish flair for pets. From raincoats and sweaters to bandanas and costumes, there's a wide variety to suit different weather conditions, occasions and pet personalities. Pet apparel is a popular dropshipping item due to its growing market, diverse options and good profit margins. 08. Travel carriers Pet travel carriers ensure the safe and comfortable transportation of pets during journeys. They come in various styles and sizes to accommodate different pet breeds and travel modes. Pet travel carriers are a popular dropshipping item due to their consistent demand, high-profit margins and essential nature for pet owners. 09. Health supplements Vitamins and supplements tailored for pets' dietary needs. Pet health supplements provide essential nutrients and support for overall pet well-being, addressing specific needs or enhancing overall health. They come in various forms such as tablets, capsules, powders and liquids. Pet health supplements are a popular dropshipping item due to their growing market, wide range of options and good profit margins. 10. Eco-friendly pet products Sustainable items like biodegradable waste bags and organic treats. Eco-friendly pet products offer a sustainable and environmentally conscious approach to pet care. They are made from recycled or biodegradable materials, reducing environmental impact. Eco-friendly pet products are a popular dropshipping item due to their growing market, increasing consumer demand for sustainable options and good profit margins. 11. Water fountains Encourages pets to drink more water with flowing fountains. Pet water fountains provide a continuous flow of fresh, filtered water for pets, encouraging hydration and promoting overall health. They come in various styles and capacities to suit different pet sizes and preferences. Pet water fountains are a popular dropshipping item due to their growing market, increasing awareness of their benefits and good profit margins. 12. Training aids Clickers, training mats and behavior deterrents for effective pet training. Pet training aids include a variety of tools and techniques to help pets learn desired behaviors and overcome unwanted ones. They come in forms such as treats, clickers, harnesses and training books or videos. Pet training aids are a popular dropshipping item due to their consistent demand, affordability and good profit margins. 13. Personalized pet tags Custom tags with engraved contact information and designs. Personalized pet tags provide a unique and stylish way to identify pets and ensure their safe return if they get lost. They can be customized with pets' names, contact information and even special designs. Personalized pet tags are a popular dropshipping item due to their affordable price point, high perceived value and growing market. 14. Aquarium supplies Filters, lighting and decorations for fish enthusiasts. Aquarium supplies encompass a wide range of products essential for maintaining a healthy and thriving aquatic environment. This includes items like filters, pumps, heaters, substrates, decorations and water treatment solutions. Aquarium supplies are a popular dropshipping item due to the consistent demand from hobbyists, the wide variety of products and good profit margins. 15. Smart pet doors Electronic doors that give pets freedom while keeping homes secure. Smart pet doors provide convenient and secure access for pets while keeping unwanted intruders out. They utilize technologies like microchips, RFID tags or smartphone apps to identify authorized pets and grant them entry. Smart pet doors are a popular dropshipping item due to their growing market, increasing demand for convenience and security and good profit margins. 16. Pet strollers For taking pets on walks or jogs in comfort. Pet strollers offer a safe and comfortable way to transport small pets during walks, outings, or travel. They come in various styles and features to accommodate different pet sizes and owner preferences. Pet strollers are a popular dropshipping item due to their growing market, increasing demand for pet-friendly activities and good profit margins. 17. Dental care products Toothbrushes and dental treats for maintaining oral health in pets. Pet dental care products promote oral hygiene and prevent dental issues in pets. They include items like toothbrushes, toothpaste, dental wipes and chews with dental benefits. Pet dental care products are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the overall health and well-being of pets, making them an attractive product category for dropshippers. 18. Leashes and harnesses Durable and stylish walking accessories for dogs of all sizes. Pet leashes and harnesses provide safe and secure control during walks and outings. They come in various styles, materials, and lengths to suit different pet sizes, temperaments and owner preferences. Pet leashes and harnesses are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the safety and well-being of pets and their owners, making them an essential product category for dropshippers. 19. Cat trees and scratchers Furniture that satisfies cats' natural instincts to climb and scratch. Cat scratchers and trees provide a designated outlet for cats' natural scratching behavior, protecting furniture and alleviating boredom. They come in various sizes, designs and materials to suit different cat preferences and home environments. Cat scratchers and trees are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the well-being of cats by providing them with a healthy and stimulating activity, making them an important product category for dropshippers. 20. Pet bowls and feeders Stylish and functional feeding solutions for pets' meal times. Pet bowls and feeders provide essential access to food and water for pets. They come in various shapes, sizes, materials, and features to suit different pet sizes, eating habits and owner preferences. Pet bowls and feeders are a popular dropshipping item due to their consistent demand, affordability, and good profit margins. They are also an essential part of pet care, making them a reliable product category for dropshippers. 21. Pet safety gear Reflective vests, life jackets and other safety items for adventurous pets. Pet safety gear encompasses a variety of products designed to protect pets from hazards and ensure their well-being. This includes items like reflective vests, identification tags, GPS trackers and car safety restraints. Pet safety gear is a popular dropshipping item due to its growing market, increasing awareness of pet safety and good profit margins. 22. Subscription boxes Monthly boxes filled with toys, treats and other pet goodies. Pet subscription boxes deliver tailored collections of toys, treats, accessories and other goodies to pets' doorsteps on a regular basis. They offer convenience, variety and a fun element of surprise for pet owners and their furry companions. Pet subscription boxes are a popular dropshipping item due to their growing market, increasing desire for personalized experiences and good profit margins. 23. Flea and tick prevention Topical treatments and collars to keep pests at bay. Flea and tick prevention products protect pets from these pesky parasites which can cause discomfort, diseases, and allergic reactions. They come in various forms, including topical treatments, collars, oral medications and shampoos. Flea and tick prevention products are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They also contribute to the health and well-being of pets, making them an essential product category for dropshippers. 24. Memory foam mats Supportive mats that provide comfort for aging or arthritic pets. Pet memory foam mats provide comfortable and ergonomic support for pets of all ages and abilities. They are designed to alleviate joint pain, improve sleep quality and offer a supportive surface for resting and lounging. Pet memory foam mats are a great dropshipping product due to their growing market appeal, increasing focus on pet wellness and good profit margins. They can also be marketed as part of a holistic approach to caring for furry companions, making this a unique and appealing product segment for dropshippers. 25. Outdoor play equipment Agility courses and playsets for active pets to enjoy outside. Outdoor pet play equipment encourages fun, exercise and mental stimulation for pets while transforming backyards into stimulating environments. This category encompasses a range of products, from climbing structures and obstacle courses to digging pits and water fountains. Outdoor pet play equipment is a great dropshipping opportunity due to its growing market appeal, increasing interest in enriching pets' lives and good profit margins. It aligns with the trend of pet humanization and offers a way to create enjoyable outdoor spaces for furry companions. 26. Heated pet mats Warm mats are perfect for colder climates or soothing sore muscles in pets. Heated pet mats provide warmth and comfort for pets during cold weather or for those prone to feeling chilly. They come in various sizes and styles, with some offering adjustable temperature settings or even self-heating capabilities. Heated pet mats are a great dropshipping opportunity due to their growing market appeal, increasing focus on pet comfort and well-being and good profit margins. They address a specific need for many pet owners, making them a unique and appealing product category for dropshipping. 27. Litter boxes & accessories Innovative solutions for cat waste management including self-cleaning litter boxes Pet litter boxes and accessories provide hygienic and convenient solutions for managing feline waste. They come in various designs, materials and features to suit different cat preferences and living spaces. Popular accessories include sifting scoops, liners, odor-control products and covered boxes. Pet litter boxes and accessories are a popular dropshipping item due to their consistent demand, affordability and good profit margins. They're also an essential part of cat ownership, making them a reliable product category for dropshippers. 28. Pet monitors and trackers Devices to track a pet's location or monitor their activity levels. Pet monitors and trackers offer peace of mind and safety for pet owners by allowing them to keep an eye on their furry companions remotely. This includes video monitors, GPS trackers and even activity trackers that monitor pets' health and fitness. Pet monitors and trackers are a popular dropshipping item due to their growing market, increasing concerns about pet safety and well-being and good profit margins. 29. Novelty pet items Unique products like pet tents or themed toys that cater to specific interests. Novelty pet items add a touch of fun and personality to pets' lives, ranging from whimsical costumes and accessories to quirky toys and innovative gadgets. This category caters to pet owners who love to spoil their furry friends and express their individuality. Novelty pet items can be a great dropshipping opportunity due to their unique appeal, potential for viral marketing and good profit margins. They tap into the trend of pet humanization and offer a way for pet owners to show off their unique bond with their companions. 30. Seasonal pet products Items tailored for holiday celebrations or seasonal changes such as cooling vests or winter booties. Seasonal pet items capitalize on the festive spirit and special occasions throughout the year, offering themed apparel, accessories, and even treats for pets. These items cater to pet owners who love to include their furry companions in celebrations and create memorable moments. Seasonal pet items can be a great dropshipping opportunity due to their recurring demand, potential for impulse purchases and good profit margins. They align with the growing trend of treating pets as family members and offer a way for pet owners to share special occasions with their beloved companions. Dropshipping suppliers for pet dropshipping When you're ready to start your business , finding the right suppliers is crucial. Here are brief descriptions of the top four dropshipping suppliers  for pet products and why they are considered the best in the industry. 01. Modalyst Modalyst is an excellent platform for finding a wide range of high-quality pet products. They offer a seamless integration with online stores  and provide a curated list of suppliers, many of whom are based in the US and Europe. This means faster shipping times, which is a significant advantage in customer satisfaction. Key benefits : Curated selection of premium suppliers Easy integration with eCommerce platforms  like Wix Offers branded invoicing for a personalized touch After making a website with Wix, integrate with Modalyst .  02. Printify Printify stands out for entrepreneurs looking to offer customized pet products. With their print-on-demand service, you can create unique designs for items like pet apparel, bowls and mats. Printify handles production and shipping, so you don't have to worry about inventory or fulfillment. Key benefits: Wide range of customizable products No upfront costs. You only pay when you make a sale Multiple printing partners to choose from Start an online store  with Wix and  integrate with Printify.   03. Printful Similar to Printify, Printful also offers print-on-demand services  that are perfect for custom pet merchandise. They provide high-quality printing options and reliable fulfillment services. With Printful, you can sell personalized pet products without dealing with the hassle of production. Key benefits : High-quality printing techniques Global fulfillment centers for faster delivery No minimum order requirements Integrate Printful  into your Wix site.  04. AliExpress AliExpress is one of the largest online marketplaces with a vast selection of pet products at competitive prices. It's an ideal choice for those just starting out in dropshipping due to its user-friendly platform and no minimum order quantity. Key benefits : Access to a wide variety of suppliers and products Competitive pricing allows for attractive profit margins No minimum order quantity makes it easy to test products Integrate AliExpress  into your Wix site. How to get started with pet dropshipping Starting a pet dropshipping business can be an exciting venture. Here's a step-by-step guide to help you launch your own eCommerce business  and begin selling pet products to animal lovers everywhere. 01. Research the pet market Before diving in, you need to understand the pet industry. Look into trends, popular products and what pet owners are searching for. This will help you identify potential niches and products that are in demand. Key actions : Analyze market trends and statistics Identify gaps in the market for new product opportunities Understand pet owner buying behavior 02. Choose your niche Selecting a niche within the pet industry can set you apart from competitors. You might focus on eco-friendly products, high-tech gadgets for pets or items for a specific type of pet like reptiles or birds. Key actions : Decide on a specific category of pet products Consider your personal interests and expertise Evaluate the competition in your chosen niche 03. Find reliable suppliers Partner with suppliers who offer quality products and reliable shipping. Consider working with one of the top suppliers mentioned earlier or research others that fit your specific needs. Key actions : Contact potential suppliers to discuss their services and terms Order samples to assess product quality Set up accounts with chosen suppliers 04. Build your online store Create an eCommerce website  where customers can browse and purchase your products. Make sure it's user-friendly, visually appealing and optimized for search engines. You can use eCommerce website templates  to do this.  Key actions : Choose an eCommerce website builder  like Wix Design a website applying best web design  principles Optimize product listings with high-quality images and descriptions Learn more: How to make a website for your pet business 05. Market your business Promote your store through various marketing channels. Use social media, content marketing, email campaigns and paid advertising to attract customers to your site. Key actions : Develop a marketing strategy tailored to your target audience Engage with potential customers on social media platforms Create valuable content that showcases your expertise in the pet industry Dropshipping pet products and suppliers FAQ Is pet dropshipping profitable? Yes, pet dropshipping can be profitable. The pet industry is growing, and with the right approach to marketing and a selection of high-demand products, you can build a successful business. How do I choose which pet products to sell? Choose products based on market research, trends and profitability. Consider factors like shipping costs, product weight and whether an item is likely to generate repeat purchases. Can I use multiple suppliers for my pet dropshipping store? Yes, using multiple suppliers can provide a wider range of products and reduce dependency on a single source. However, managing multiple suppliers requires careful coordination to ensure consistent customer service. How do I handle returns or complaints? Develop a clear return policy in collaboration with your suppliers. Communicate openly with customers about their concerns and work towards resolving issues promptly. Other dropshipping ideas and products to consider T-shirt dropshipping Coffee dropshipping Tea dropshipping B2B dropshipping Branded dropshipping Automated dropshipping Sticker dropshipping

Understanding the different components of a domain name can help you choose and register the right one for your website.  A domain name  is what helps users access your website. It’s a unique identifier that allows you to build a website  and discoverable business online. "Selecting the right domain name for your business is paramount; It's the first impression you make on your audience. A well-chosen name communicates your brand identity, values and purpose. It's the pillar of your brand's foundation, influencing customer perception, market positioning and, ultimately, your success in the competitive landscape.” Daniele Pitkowski, Product Marketing Manager–alternative flows at Wix Domain names essentially function within a larger system known as the Domain Name System (DNS) . This system translates human-friendly domain names into IP addresses , enabling browsers to locate and load websites.  What are the different parts of a domain name? Domain names are composed of several key components, each playing a distinct role in the structure and functionality of a website. Familiarizing yourself with these parts can enhance your understanding of how domain names operate and help you register the right domain name  for your brand.  Top-level domain (TLD) The top-level domain (TLD ) is the suffix at the end of a domain name, such as .com, .org, or .net. It indicates the type or category of the domain. Learn more What is a TLD? New top level domains A well-chosen TLD can improve your brand credibility and perception making it vital for businesses to select an appropriate one. Depending on domain name availability  you may find it difficult to secure a .com domain  as these tend to be the most well-known and popular. As competition for domain names increases, many businesses are using alternative TLDs, such as  .biz  or . store .  Second-level domain (SLD) The second-level domain (SLD) is the part of the domain name that precedes the TLD. It often represents the brand or business name, playing a crucial role in establishing the online identity of a brand or business.  An effective SLD can strengthen brand recognition and memorability. Businesses should choose an SLD that aligns with their brand values and messaging. For example in the domain, www.wix.com  — ‘wix’s is the second-level domain. Subdomains Subdomains  are prefixes added to a domain name to organize content within a website. They appear before the SLD, separated by a dot. Businesses might use subdomains for different purposes, such as creating separate sections on their websites for blogs, stores or support pages. This helps in structuring content efficiently while maintaining a cohesive brand presence. For example in the domain, www.support.wix.com — ‘support’ is the subdomain.  Understanding the structure of a domain name within a URL.  This section breaks down the components of a URL  and illustrates how domain names fit into this framework. A URL (Uniform Resource Locator) consists of several parts, including the protocol, domain name and path. The domain name is central to the URL, guiding users to the website they are searching for.  Learn more: Domain vs URL URLs begin with protocols like HTTP or HTTPS. HTTPS  is preferred for its security features, encrypting data between the browser and web server . This protocol is crucial for protecting user information and establishing trust. Seeing the HTTPS in a url and before a domain name should let a website user know they’re safe using a particular website.  Let’s illustrate this with the following example: https://www.example.com/blog .  Here, https is the protocol, www is a subdomain, example.com  is the domain name (with example as the SLD and .com as the TLD), and /blog is the path. In this example, each part serves a specific purpose. The protocol ensures secure communication, while the subdomain organizes content. The SLD represents the brand, and the TLD categorizes it within the Internet's hierarchy. Understanding these elements helps in constructing effective URLs that enhance user experience and SEO performance. How to choose the right domain name (and structure for your business) Choosing a domain name  is a critical step when building your website . It requires careful consideration to ensure it aligns with your brand and business goals. When choosing a domain name, aim for simplicity and relevance. A short, easy-to-spell name enhances memorability. Incorporate keywords that reflect your business or industry to improve brand and product recognition.  Get started with a domain name generator for inspiration. The choice of domain extension, or TLD, can impact how your business is perceived. Traditional extensions like .com are widely recognized and trusted, while newer options like .tech  or .store can convey specific industry relevance. "If your desired domain is already taken, consider using alternative extensions like .net, .shop or .info . These can still effectively represent your business. Another strategy is to add relevant keywords to your domain name like industry or location. This way, you can create a memorable and relevant domain for your business." Keren Friedlander, Product Marketing Manager at Wix

When done right, parallax scrolling can feel like a magic trick, creating a sense of depth and immersion to static websites through subtly shifting background elements. This clever visual illusion might feel novel, but it actually revolutionized user experiences decades ago. Far more than a gimmick, parallax scrolling helps designers stay true to web design principles while pushing creative expression when designing a website : it grabs attention, tells a story and is reliably responsive. Discover why the effect has stood the test of time with these parallax website examples, all built on  Wix Studio , that will push your creativity to the next level. So, what is parallax scrolling, exactly?  In its simplest form, parallax scrolling is a dynamic technique used in website design where background images move at a different speed than foreground images, creating an illusion of depth and immersion as users scroll down a webpage. Parallax scrolling, now a staple in modern web design , not only enhances aesthetics but also serves practical purposes like directing user focus and enriching visual storytelling. It’s also one of the few website animations that work equally on desktop and mobile devices, unlike mouse parallax  or hover effects, which only are effective on desktop experiences. A brief history of parallax Early film animation first tapped into the movement technique. On-screen parallax movement cropped up in the 1930s when Disney (and lesser-known animator, Lotte Reineger ) developed the multiplane camera to simulate the depth of their 2D scenes. Snow White and the Seven Dwarfs  was the most popular of these early parallax movies.  Then, in the ‘80s, parallax scrolling emerged in 2D side-scrolling video games like Jump Bug, Moon Patrol and  Super Mario Bros.  As the internet burgeoned in the late 20th century, web developers drew inspiration from gaming to integrate parallax scrolling into website design, breathing life into static pages and captivating users with dynamic visual effects. This technique's evolution from early film animation and gaming to web design showcases its adaptability and enduring appeal in engaging audiences across different creative platforms. 20 parallax scrolling examples that stand out Now that we’ve established a little bit of history, let’s take a look at some examples of parallax scrolling websites to inspire your next project. 1. Dark Data 2. Space Animation 3. Minuano Studio 4. Public House 5. Sara Menendez 6. Drake Design 7. Awequatic 8. Creative Studio Tableside 9. Scrolling into the Future 10. The Reed 11. Cornucopia Threads 12. Mambo Project 13. Harmless Cult 14. Facet Architectural Design 15. Lena Anna 16. ÅRCOA Design 17. Clickerss 18. Samridhi Samal 19. New Heights 20. Utopia Companion Services 01. Dark Data Parallax scrolling comes alive in Dark Data ’s digital zine about deceptive design patterns online. The parallax scrolling effect takes you on a typographic journey through the various ways in which our behavior can be manipulated through UI design. On this site, the parallax scrolling is applied to the illustrated eyes peering out above the first fold. Combined with vibrant colors and bold text, this parallax effect example gradually delivers the information, giving the experience a narrative quality. 02. Space Animation Parallax scrolling’s creative capabilities shine in this space-themed  website, particularly in the clouds above the first fold (you can see they move at different speeds in different layers), and secondly, in the “Deep Impact” section where asteroids move at different speeds in different layers. The effect highlights complex animations and call-to-action buttons, plus creates a weightlessness to the typography and imagery that mirrors the space-themed content.  03. Minuano Studio Architecture studio Minuano  is one of the best examples of parallax scrolling websites utilizing full-screen background images. This technique highlights the contrast between the website's predominantly black-and-white content and the studio’s vibrant architectural projects. By juxtaposing the simplicity of monochrome elements with the vividness of their design portfolio , the website creates a dynamic visual experience that captivates and engages its audience. 04. Public House Public House ,  an upscale gastropub in Switzerland, is one of the more unconventional parallax scrolling examples on this list. The website overlays parallax background images with bold, oversized typography to create a striking geometric design motif, catching the viewer's attention while adding depth and visual interest 05. Sara Menendez Sara Menedez’s   portfolio website uses parallax scrolling to present projects through a series of multiple images that move at varying speeds. This offers a dynamic alternative to the conventional gallery or grid format. This approach adds an interactive layer that immerses viewers in the content, especially when complemented with engaging hover effects.  06. Drake Design Ben Drake’s  design portfolio emulates channel surfing while watching television, providing an engaging and immersive experience for visitors. It ingeniously presents a diverse range of motion design projects, capturing attention with its visually striking and interactive design elements. 07. Awequatic Dive company Awequatic  brings the sea to life by utilizing parallax scrolling on images above the fold. As the viewer scrolls, layers of images glide upward at varying speeds, floating like bubbles across the screen. It feels like you’re diving in. 08. Creative Studio Tableside Creative Studio Tableside  website uses background image parallax sections to create an unconventional project gallery instead of opting for a standard grid layout. These parallax sections serve as anchor points that invite the viewer to stop and explore their case studies or services.  09. Scrolling into the Future This 1980s deep dive  is a parallax effect example that combines scrollytelling with nostalgic design . Thanks to the layers of animated objects—emphasized by parallax’s signature speed variations—it truly feels like a dive down a rabbit hole of MS-DOS memories and childhood escapism. But let’s be real: Minesweeper will never go out of style. 10. The Reed Create a parallax scrolling website with a little bit of help by using a responsive template . This boutique hotel website template  from Wix Studio is a parallax example in which background images reveal the effect. Here, you see a sequence of windows that tastefully present a rich world of hotel experiences. This subdued treatment draws you in and  promises that there’s more to come.  11. Cornucopia Threads Cornucopia Threads —a handmade rug designer—helps its colorful, one-of-a-kind merch grab visitors’ attention by animating its product photography with parallax scrolling. The effect brings the product images to life, adding depth, highlighting texture and standing out on a simple background design. This parallax effect example shows creative consistency: the animated treatment is used across the site’s pages, not only on the homepage. 12. Mambo Project The effect on Mambo Project ’s site feels different—because it is. In this parallax example, the site designer applied both up and down movements to colorful brand elements. Used sparingly but strategically, these animated figures bring attention to key sections of the website, such as the hero headline and expert bios.  13. Harmless Cult This coming soon site for brand and web designer Harmless Cult  is a chef’s KISS of creativity. You know: Keep It Simple, Señor. This parallax website example applies motion to mixed media for depth, wit and memorability. Because here, the content is secondary—the intent is to make visitors stop, smile and think twice before bouncing.  14. Facet Architectural Design Creative professionals often want to play between the familiar and the unfamiliar, which is where Facet Architectural Design  succeeds. In this parallax website example, the effect comes to life through the studio’s project showcase, elevating the standard image gallery to a more exciting and theatrical experience. Plus, by positioning this in one of the first folds of the site, these dramatic entrances and exits play the role of an orchestra overture or a film’s opening credits, creating buzz and pulling you in.  15. Lena Anna While most portfolios use the homepage to tease their body of work, Lena Anna ’s portfolio homepage showcases more to tempt the eye. Her understanding of visual hierarchy comes through in how she balances more imagery for more intrigue without adding more noise or more clutter. The parallax scroll effect helps balance the different layers and sizes of project visuals, creating a clear sequence for your eyes to follow at a steady pace.  16. ÅRCOA Design ÅRCOA Design  combines elements from different sources and materials to create cohesive garments that are fashionable and tell a story. Their parallax scrolling website conveys the same philosophy. Images and videos, plus posed photos and candid moments, merge harmoniously and—with the help of a parallax effect—fluidly catch your attention across the homepage. For visitors meeting the brand for the first time, this approach authentically captures the handcrafted care and skillful curation of their products.  17. Clickerss The site for creative agency Clickerss  is a parallax effect example that uses subtle background movements to create an atmosphere that’s tasteful and professional. Rather than overload the site with text or descriptions, the vibe is “less is more.” Parallax scrolling reveals images from the agency’s projects and, well, that’s it. Explanations aren’t necessary when visuals from the team’s campaigns are enough to sell their expertise. 18. Samridhi Samal This design portfolio is a parallax website example that invests equally in its background and foreground designs. Samal uses background parallax scrolling as both decoration and navigation. For a site that’s particularly long, or covers a few different topics, navigational background effects serve as signposts to help guide visitors through your content. Plus, it doesn’t hurt that it adds a professional je ne sais quoi to the site’s design.   19. New Heights The parallax effect examples used on this web design portfolio make something very clear: this designer is having fun. This professional site from New Heights  shows that you don’t always need a serious attitude and personality to make a good impression. The bright and playful icon-like graphics that move with a parallax scrolling effect show originality and add energy to the design. In fact, it’s a good practice when making a responsive website  to find natural, subtle opportunities to convey the brand’s personality across all devices. 20. Utopia Companion Services The site for this home care services provider is an example of how a parallax effect can help pace a visitor while reading a site’s content. Here , the parallax effect is used when the company describes each pillar of its service offering—important details that can drive new sales. Note the pixel-perfect timing of the sync between each section’s text and photograph. Recreate these parallax scroll effects on Wix Studio . Why is parallax scrolling so effective? Parallax web design’s key strengths lie in its ability to create immersive experiences, enhance storytelling, guide user attention and differentiate brands. When used thoughtfully and appropriately, this technique can elevate the overall user experience and contribute to the success of a website. Some benefits: It creates an immersive experience: Parallax scrolling creates a sense of depth and movement, immersing users in the digital environment. It encourages visitors to stay on a page longer.  It tells a visual story: The effect allows for dynamic storytelling by guiding users through a narrative with visually compelling effects and transitions. It eliminates the need for multiple pages and can fit all narrative information into one smooth-scrolling experience that naturally connects different types of information.  It guides user attention: By controlling the pace and direction of scrolling elements, parallax scrolling can direct users' attention to key content or specific calls to action. It also reduces the “cost of interaction,” or how easy or hard it is to interact with a website. Scrolling requires less effort than clicking. As a result, users are more likely to scroll the page than they are to jump to another page.  It helps your brand stand out: Users visit dozens of websites a day, but only a fraction of that visual content stays in their memory. Implementing parallax scrolling can set your website apart from the white noise of static, traditional web layouts, leaving a memorable impression on visitors and reinforcing brand identity. 4 best practices to consider when adding parallax scrolling to your website In addition to applying   website information architecture  to your site, here are some best practices when implementing the parallax scroll effect in your next design. 01. Consider the nature of your website “ Most websites can make good use of parallax for impact on certain sections or pages depending on their function,” says UX designer Gandhar Vamburkar . “ You wouldn't use parallax on a payment gateway, as the only function of that page is speed, security and predictability.” Adding parallax here would actually confuse the user, he says, but you can still use parallax on the homepage, where the purpose is to encourage them to explore the rest of the website. Vamburkar says that regardless of the website content, parallax scrolling should be used with intention, adding to the flow of the composition and help guide the viewer/user in the right direction. 02. Allow users to turn off animated effects Vamburkar notes that parallax scrolling has certain accessibility issues, with respect to cross-browser and cross-device functionality. You should also consider people with visual impairments and vestibular disorders who may experience motion sickness due to heavy use of parallax. To mitigate this, consider adding an option to your website that allows users to turn off animated effects so that they can comfortably interact with your website. If turning off effects is impossible for some reason, try to minimize the use of unnecessary decorative effects.  03. Ensure that scrolling effects work fine in dynamics All too often, designs that look great as static mockups can easily break as soon as users start interacting with them. When it comes to animated effects such as scrolling, it's not enough to validate a static design; you need to interact with your design to understand how it feels. It will help you identify areas where motion effects can be fine-tuned.  Masato Nakada of the Happening Studio  adds, “When developing a parallax site for a client, always make prototypes so they understand the motion of it.” This is especially true if you’re using it for elements other than image-based scroll parallax experiences, such as typography as parallax or call-to-action buttons as parallax, he says. 04. Don’t hijack scrolling Most people have certain expectations of how scrolling should work, and they learn this behavior from the websites they visit daily. When a particular site tries to break those rules, it immediately creates friction.  Scroll hijacking often accompanies parallax scrolling effects. Roman Jaster of Yay Brigade  explains how the system takes control of the scrolling behavior and dictates the pace at which the content on the page displays. “One tries to scroll a site and nothing happens because some element is being animated instead. That’s especially annoying on mobile because scrolling on mobile feels different—it’s a more direct experience since you literally move the screen with your finger. If the screen doesn’t move, it’s really disorienting, and it feels like the website is broken.”  Creating the parallax scrolling effect on Wix Studio  Wix Studio’s design capabilities  offer multiple ways to integrate the parallax effect on your website without custom CSS or code.  Single-layer parallax scrolling:  Set one background layer  to move at a different speed relative to the foreground to create a sense of depth. Multi-layer parallax scrolling:  Have multiple background layers  move independently at varying speeds to add depth and complexity to the visual experience. Background parallax: Encompass both single-layer and multi-layer approaches to apply moving background elements , which respond to user interaction or scrolling. Get started  on Wix Studio and build a site with no-code effects and animations.