3 Must-Have Online Payment Solutions You Need for Your Business


3 Must-Have Payment Solutions for Your Business

In a digital era, it’s important for businesses to embrace customer-centric online payment options. Payment solutions that are user-friendly and enhance the overall customer experience increase sales, customer retention and word-of-mouth referrals. Setting up online payments isn't always easy, so it’s important to get all the information you need before you start.


Choosing a platform that includes the right payment solutions when starting your business is crucial. Look for platforms offering a wide selection of options. Adding a variety of payment methods that cover your customers’ needs is essential to the success of your eCommerce business. Try to pick a platform with out-of-the-box payment integrations, so no additional dev or plug-ins are required on your part.


In this article, we’ll discuss customer-centric payment solutions that improve your eCommerce website, how they can drive business growth, and the different types of payment you can choose from.



Start with the Right eCommerce Platform


Quick, painless transactions maximize sales and encourage customer retention. When shoppers don’t have the option to choose their preferred payment method, some may decide to take their business elsewhere. According to Baymard Institute, 69% of online shopping carts are routinely abandoned. Many of these are due to complex, lengthy checkouts.


The right eComm platform includes great payment solutions for many regions and audiences. By curating a comprehensive variety of local payment options, merchants can expand their commercial reach to a global market, ultimately making more sales.


Wix has a vast network of 50+ payment gateways worldwide, so you can let your customers choose how they pay at checkout.


It’s a good idea to streamline your payment management by handling all your transactions, payments and invoices in one place. Savvy business owners should also factor in payment processing fees, the security of their business’ and customers’ financial data, plus the overall user experience. Finally, take into account that the ideal eCommerce platform is scalable and capable of growing with your business.



Top 3 Payment Methods You Need at Checkout


To accept online payments, you have to add at least one payment gateway to your site. However, most online businesses add multiple payment options at checkout, encouraging shoppers to complete their purchase. How your customers pay matters. You want them feeling comfortable and safe, using payment methods they’re familiar with. Aim for this, and you’ll gain repeat customers that come back to buy more.





Credit & Debit Cards


Card payments are the bread and butter of every eCommerce business. However, not all payment processors are created equally. Check out the following popular card processing providers.


Checkout Image


Wix Payments


Our native payment solution, Wix Payments, offers the easiest way to accept debit and credit card payments online. Eliminating the need for external payment providers ensures that your customers enjoy a seamless checkout. They can shop and pay as they wish—without ever leaving your site.


This same quality applies to payment management, too: everything is done from the Wix dashboard. This means you can handle all sales, refunds, payments, payouts and more from one powerful control center. Bonus: you can quickly respond to chargebacks with Wix Payments’ built-in dispute tool.


Most importantly, your business and customers are protected at all times with advanced online encryption and strict compliance standards. With a growing rate of hacker attacks, it’s vital to choose a provider with robust cyber security.



Stripe


Another good option for credit and debit card payments is Stripe. Like Wix Payments, this payment provider can process one-time and recurring payments, and is usable on both desktop and mobile devices.


Stripe currently accepts 135+ currencies.



Square


A popular choice for online transactions is Square—just connect your Square account to accept payments on your Wix site. Wix also supports Square Point of Sale (POS), which allows retail businesses with an online store to accept in-person payments.


Fun fact: businesses selling alcohol, tobacco and similar products or services are supported by Square.



Digital Wallets


The use of digital wallets is quickly growing in popularity, especially as it allows customers to save payment and shipping info for later use. Digital wallets make buying products and services online as simple as tapping a button. Conveniently, digital wallets can work simultaneously with card processing providers.


With over 325 million users worldwide, PayPal is without a doubt one of the most popular digital wallets today. Thanks to widespread brand trust, PayPal also converts at a higher rate on average than other payment options. In the United States, PayPal’s processing fees amount to 2.9% per transaction plus an additional flat fee.


With Wix Payments, you can offer credit/debit card payments and PayPal in one checkout. Wix also offers other popular digital wallets that are region-dependent, like Alipay and WeChat Pay.



Buy Now, Pay Later Solutions (BNPL)


In this day and age, your eCommerce business must embrace buy now, pay later options such as Affirm, Afterpay or Sezzle. It’s all in the name: BNPL solutions allow your customers to literally buy now and pay later, with the flexibility to split their costs into affordable payments over time. You get paid upfront in full, while empowering your customers to purchase what they want today.


Buy Now Pay Later Check Out Image

BNPL services vary and offer different conditions. Affirm is ideal for more expensive purchases, as they allow customers to space out their monthly payments in a time span of up to two years. Afterpay and Sezzle are more suited for smaller item purchases, like cosmetics. Beauty products reportedly make up 70% of buy now, pay later purchases, underscoring a trend of buying everyday items with this type of payment service.


Check which BNPL options are available in your region. For example, Atome is open to merchants based in Hong Kong, Singapore and Malaysia, while in the United Kingdom, merchants can add Laybuy and Clearpay to their eCommerce sites.


Similar to digital wallets, multiple BNPL solutions can be added to your online store checkout to complement your card processing provider.



Bottom Line


Ultimately, choosing the right payment solutions requires you to put yourself in your customer’s shoes. Identifying which payment options suit your audience best can truly pave the way to your eCommerce business’ success and growth.




Daniella Dukes

Payments Team Lead



Daniella leads the Payments Marketing Team for Wix.com. Since 2019, she's been crafting sharp content that helps over 700K Wix Merchants get paid, wherever they sell—online, on the go and in person.

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