The Ultimate Social Media Image Size Guide
As a business owner, it’s important that the image of your company is absolutely stellar. This of course means creating a website that is superb but also having a strong presence on social media networks. Whichever platforms you decide to use, it’s imperative to look the part. Think about when you go on a date. You dress to impress, right? Well it’s no different for the visuals you use on your social media accounts.
Have you taken what you thought was to be the best Instagram photo ever, only to find most of it cut off when you post it? Well, if you knew the correct sizes needed, then your photo masterpiece would actually be seen the way you intended it. The ‘Gram isn’t the only social network to have specific dimensions for photos you post or update your profile with. So, in order for your social media marketing efforts and your business to look its best at all times, we’ve compiled a list of all the social media image sizes to ensure your images look spectacular on any platform:
Facebook image sizes
Even the largest social media network has some very specific requirements – especially when it comes to image sizes. When someone is looking to find out more about your business, there’s a very good chance that they will try to find you on Facebook, so you best have your profile properly setup. Other than the obvious (your profile picture and cover photo) there are a couple of more sizes to take into account. Specific images to be on the lookout for are groups and events, as they have their own specific dimensions. Of course, the photo itself is yours for the choosing, so make sure it’s alluring. Zuckerberg’s empire is constantly updating and undergoing changes so to make sure you’re keeping up.
Profile photo: minimum of 180 x 180 px Cover photo: 820 x 310 Link post: 1,200 x 628 Photo: 1,200 x 628 Group cover photo: 1,640 x 859 Event cover photo: 1,920 x 1,080
Twitter image sizes
Even with the expansion of characters to 280, Twitter still heavily relies on visuals. Images are still much more attention getting than a sentence and a fistful of hashtags can ever be. Punch up your tweets with a photo, whether it’s from a link you’ve shared or a simple photo post. With Twitter, every character and pixel counts so make sure you’re using the correct formats. Here are the dimensions to optimize your tweets:
Profile Photo: 400 x 400 px Header Photo: 1500 x 500 Stream Photo: 440 x 220
Instagram image sizes
The possibilities of Instagram to enhance your business are endless, like using popular hashtags or working with social media influencers, so you’ll want to make sure you’ve got the image-centric platform covered. It’s about as cut and dry as you can get with Instagram. The social network offers up three sizes to share photos and videos. You can use this image resizer tool to make sure you get each one perfectly.
Profile Photo: 110 x 110 px Square: 1,080 x 1,080 Vertical: 1,080 x 1,350 Landscape: 1,080 x 566
YouTube image sizes
Yes, YouTube is obviously a platform dedicated to video and not photos, but it doesn’t mean you shouldn’t pay attention to the ones available to you. Your channel icon, video thumbnails and channel photo require specific dimensions, so make sure you get them right. With only a handful of photos you need to worry about on this platform, you have no excuse for poor quality pics. If you haven’t ventured into the world of YouTube just yet, you may want to check out our guide to creating a YouTube channel for your business.
Channel profile photo: 800 x 800 px Cover Photo: 2,560 x 1,440 Video Thumbnail: minimum 1280 x 720
LinkedIn image sizes
The “professional” social network is all about putting your best foot forward. Depending on your type of account, personal or business, the photo dimensions are slightly different. For a business, your profile picture becomes your logo, and it appears next to your posts. You also have a photo for the banner of your page and the preview that accompanies a link when you publish an article. There are a couple of photo restrictions: profile photos cannot exceed 10MB and can only be in JPG, PNG, or GIF formats.
Personal profile photo: 400 x 400 px Personal background 1,584 x 396 Business background: 1,536 x 768 Standard business logo: 400 x 400 Business banner: 646 x 220
Pinterest image sizes
Pinterest would truly be nothing without visuals, so it’s unsurprising that you will find very specific dimensions to various photos throughout this social network. From small to large to thumbnails to profile photos, check out the images sizes below. Note that while the width of a pin is set, the height is not.
Profile photo: 165 x 165 Pin on page: 236 width Pin on board: 236 width Large thumbnail: 222 x 150 Small thumbnail: 55×55
Google+ image sizes
If you don’t use Google+ for your personal or business accounts, just know you could be missing out on search engine exposure for the latter. For that very reason, we suggest to have your profile set up properly in the most basic of ways, including the proper photo dimensions as set below. Note that some dimensions are shown as the size the image will display as.
Profile photo: 250 x 250 px Cover Image: 1,080 x 608 Image: 497 x 373 Shared link: 150 x 150 Video: 497 x 279
By Blake Stimac
Community & Social Media Manager