Free Ways to Promote Yourself as a DJ
As far as occupations go, DJs pretty much always look like they have the coolest job in the world. Spinning dance-inducing beats and making people move even when they don’t expect it – from a party-goers perspective, is pretty much is. But just like any occupation, it’s not without its hard work and effort. If you’ve been in the DJ game for a while, you already know that one of the most important steps to having a successful career lies in self-promotion. If you’re just starting out and want to share your talent with a large audience, you’re going to want to promote yourself the right way.
We’ve sourced the nets and asked some of our best DJ friends how to go about doing it. Here’s the master list:
While maybe five years ago you could get away with simply having a profile on a DJ platform or two, that simply isn’t the case anymore. Having a hub where you have all your info, music, events, and social accounts linked is a big part of coming off like a polished professional and booking gigs. Luckily, creating a functional site is no longer a big and expensive endeavor, with Wix you can create a beautiful site that reinforces your brand and takes your career to the next level. And what’s more, the Wix App Market is full of super helpful and free promotional apps. Wix ShoutOut, for example, lets you create and send out beautifully branded email newsletters to your contacts, so you can let them know about new tracks, upcoming shows, and more.
There’s a fine art to promoting yourself through social channels, and if done right, it can yield great results. You’ll want to make sure you are on Facebook, Twitter, and Instagram for starters, and that you keep these accounts active and updated regularly. Next, you’ll want to integrate your active accounts with your Wix website. Luckily, doing this is easy and there are tons of great [free] apps you can add that will automatically update your site with the fresh content you put on your social channels. See how DJ Luke Von Duke integrated Social into his Wix Website >>
These guys take their love of dance music seriously – and they want to bring talent like yours to light! Not new on the scene, they are the world’s largest DJ directory, and have been providing DJ and dance music info since 1997. With over 800,000 members, there are plenty of industry leaders who keep active profiles for DJs, labels, clubs, agents, publicists and more. If you’re not convinced yet, check out their ‘Values’ page – it’s pretty inspiring stuff.
As of April 2014, iTunes had over 800 million accounts. That’s a lot of eyes and ears that you could have on your music. If that’s not reason enough to get your tracks on this platform, there are a bunch of other bells and whistles to change your mind. iTunes Connect is built to make selling your content on the platform easy, allowing you to manage your content, contracts, pricing, and availability. Signing up is free but when time comes to sell your tunes they will take a slice of the profits, but it’s usually still worth it. The Wix App Market just happens to have an iTunes button app that enables you to let visitors download your chosen tracks right on your site.
This platform enables you to share your tunes with a worldwide audience while connecting with your peers and fans – and it’s become one of the highest traffic DJ platforms for this reason. Its major selling point pretty much comes down to the fact that music listeners, club promoters, radio stations and event organizers tend to discover new DJs and track them here. DJs seeking to demonstrate their mixing skills will find Mixcrate is an invaluable promotional tool that helps grow careers.
The self-proclaimed global DJ network, this is likely a stop on the promotion train that you don’t want to miss. Hundreds of thousands of DJs are already on the network, sharing DJ mixes, music, videos and taking advantage of great features like unlimited streaming, events, friends and fans. And it’s all free!
While people can be on the fence with this one, we still feel it’s worth a mention. SoundCloud is a great jumping-off point for so many artists – so why shouldn’t you get in on the fun? SoundCloud lets anyone upload, record, promote and share originally-created tracks. The emphasis here is ‘originally-created,’ so just make sure you own all the rights to the music you put on your profile. Once you’re good with this, you can even get the SoundCloud free app and add it to your Wix site.
With a motto like “Re-think Radio” Mixcloud boasts the best DJs and radio presenters in the world. They offer two options for DJs – a basic package that gives you unlimited uploads and listening, but doesn’t include any extra features and the profile customization is pretty basic, or a Pro [For uploaders] package, that gives you more features like advanced profile customization, statistics, early access to new features and more. We suggest dipping your toe in the pool with the basic package and if you like it, upgrade to Pro.