With more than 55 million users worldwide, Wix is the most powerful web publishing platform out there. One of the things that make Wix stand out as a top solution for online presence is the simplicity of its platform: Creating a website has literally never been easier.
Once the basics are done and your website is live, you may want to optimize your site’s performance with extra features and functionalities. We want you to get more out of your Wix website, so we collected 15 insider tips that can help you step up your online presence. Here they are.
1. Get a Personalized Business Email Address
If you want your website visitors to take you seriously, you probably shouldn’t be using free email services. Use the Google App email option to create a customized email address that echoes your domain name.
2. Enhance Images with the Image Editor
Did you know that you can edit all of your website photos directly from the Wix editor? Our built-in image editor is a pleasure to use and has editing options for both beginners and advanced users.
3. Stay Mobile-Friendly
To make sure you reach as many visitors as possible, you need to optimize your website to mobile viewing. Mobile is changing the rules of the web, and with Wix’s mobile optimization tool you can guarantee that you stay in the game.
4. Promote Your Site on Wix of the Day
Any experienced website owner knows that the biggest challenge in creating a website is getting people to visit it. Why not submit your site to Wix of the Day? “Wix of the Day” is a long-lasting tradition we have of featuring beautiful websites created by Wix users. These websites are viewed by millions of people and can give your website a nice push. Want to be considered? Email us with the link at: wixoftheday [at] wix.com.
5. Improve Search Engine Visibility
Search engines are a primary source of incoming traffic. To make sure that your website is fully optimized for search engine scrawling, use the Wix SEO wizard and follow the suggestions it generates.
6. Add Animated Galleries for More Dynamic Pages
If you have a large numbers of images on your website, you should consider displaying them with beautiful animated picture galleries. These galleries give your images a fresh look and add a professional touch to your website.
7. Get More out of Social Sharing
If you’re using social media to promote your website, you should definitely customize your website’s Facebook thumbnail. This will help boost your brand visibility and create consistency for your brand across channels. Also, did you know you can share your website on Facebook and Twitter directly from the Wix editor after you hit publish? Share your site whenever you make a meaningful addition to it so people can comment and like it.
8. Analyze Your Stats
To improve your website’s performance you first need to understand some of the numbers behind it. Wix offers you easy integration of three friendly tracking tools: Google Analytics, GoSquared and Web-Stat.
9. Capture Visitors with a Stunning Background
The first impression is the most important one, right? Your website’s background is the first thing visitors will notice so make sure you use one that makes your content shine. For an extra-personal touch, you can upload your own high-resolution image and set as your site’s background.
10. Add a News Feed for Fresh Content
Adding a news feed to a website is great for two reasons. First, the constant stream of content gives added value to your visitors and creates a sense of a frequently updated website. Second, adding relevant text is highly beneficial for your site’s SEO. The Latest News app allows you to create, style and display your Wix site current news and events to your users in a beautiful way.
11. Attract Customers with Coupon Codes
Get more traction on your online shop by producing and distributing coupon codes. You can send the code to your most loyal clients via newsletter, create a social campaign on Facebook or use it to compensate individual clients.
12. Get Visual with Icons
Icons are a fun web design tool that lets you visualize concepts. With the recent emergence of Flat Design, icons have turned into a strong trend. Wix offers you a huge selection of icons to choose from, all available in the Clip Art library.
13. Create a Newsletter
You can create a beautiful newsletter directly from your Wix account with Wix ShoutOut! Creating a ShoutOut newsletter is incredibly easy to do, with the fully customizable drag-and-drop style that you already mastered when building your website. Because Wix ShoutOut is already integrated into your Wix website account, managing and maintaining your email subscribers lists is foolproof.
14. Set Up Killer Landing Pages for Campaigns
Working on an online marketing campaign? Make sure you have a professional landing page to generate as many clicks as possible. We have several beautiful templates specifically designed for this purpose.
15. Submit Your Wix Story and Gain Traffic
Once your website goes live, let us help you promote it by submitting your testimonial to the Wix Stories section. Dozens of Wix users who shared their experiences were able to increase visitors rate simply by sending us their story.