The Necessity of a Style Guide
A style guide is a document that prescribes the ‘style’ or standard format for your website. It lays down common guidelines for formatting texts and images, use of color and fonts, logo variations that can be used, etc. The general idea here is to:
In big (and some small) design companies, a website cannot be created without a style guide to back it up. It’s a communication document that levels out the expectations of all those involved in the project. It’s also a way of making sure there are no surprises in the end. Even if you’re not working in a team, a style guide can make your life easier. It is a crucial step towards creating a successful professional website. It’s the touchstone in the process that will keep you focused and help you achieve a more cohesive design.
The Wix editor offers endless possibilities, making for an exciting and refreshing design process. But watch out! This wealth of design possibilities can just as well throw you off track. A style guide will always help you steer back into the right direction thus saving you a lot of time. By creating a style guide you are effectively establishing rules that will make the design process more efficient and help the final website achieve its purpose.
How to Prepare a Style Guide
Before approaching the editor grab a pencil and paper and construct your guidelines. Web guidelines keep everything consistent, from button styles to navigation structure.
Points to Consider When Preparing a Style Guide
You may find it helpful to have the editor open and play around with different options. Make sure to transfer your decisions to the style guide, so you will always be able to refer to it once you start making your own website.
The best thing about a style guide is that it’s transferable- it can be applied to all your publications. The effort you put into the style guide will definitely pay off when you’ll see you can apply it to any other form of communication you use: email marketing, blogs, business cards – your company now has a strong unified style.
Remember the document you produce is not set in stone, you can always make changes and update it!
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