The power of your logo color
Use color to your advantage
The logo colors you choose can be a direct reflection of your brand identity. Therefore, the color palette you use should align with the values and messaging your brand wants to convey. With this in mind, before making a decision, you should first explore color meanings and take some time to search for inspiration.
The psychology of color
The human mind can be deeply affected and influenced by colors. Different shades of a color can even subconsciously affect a person’s perception of a brand, or muster certain feelings and emotions. For example, blue is often linked to feelings of trust and loyalty, whereas purple can depict luxury or imagination. When picking your logo colors, consider logo psychology, such as the tone you want to convey and which color themes will best reflect that.
Color isn't just for show. It’s true, a good color scheme can definitely liven up a logo and make it more attractive. But it also has the ability to affect and arouse specific emotions or moods from people based on our environments or past experiences.