In this course
Run a successful online fitness business, increase your client retention and earn money through your website. You’ll gain an understanding of how to manage and strengthen your client relationships and analyze your site data to best serve your customers. Plus, you’ll learn steps for making your site mobile-friendly and set up ways to get you paid.
Learn how to
Manage client relationships with direct messages, emails and live chat
Leverage your website’s analytics to make data-driven business decisions
Set up payments, membership plans, coupons and promotions
Optimize your website for mobile visitors
Kiera is a writer and editor with over a decade’s worth of experience covering fitness and health topics for brands like Men’s Health, Fitness, Runner’s World, Bicycling and Shape. When she’s not sitting at her desk, you can find her boxing, running or hiking.
Wix Fit Editor
Who it’s for
Studios, gyms and personal trainers that just opened their online business and want it to run smoothly
Veteran fitness entrepreneurs looking to run their online businesses more efficiently
Resources to help you grow
Get helpful articles, practical templates and more to put your skills to work.
Offer packages and get paid
Setting up a seamless payment process is an important part of your business.
Whether people are paying at a physical location or through online transactions, you need to make sure the process is clear and accessible.
In this lesson, I'll show you how to offer different payment methods and membership plans to your customers, allowing them to select an option that best suits their needs.
So let's jump in.
Determining your membership plans and packages can be a little stressful.
You need to decide what to offer and how much to charge, then set everything up through your site.
But once you lock it in memberships can be a win-win for everyone involved.
Customers enjoy reduced rates and you benefit from a more predictable income stream.
The first step is making sure your payment options are clearly listed on your site.
Whether you offer monthly memberships, package deals, individual sessions, or some combination, whatever makes sense for your business.
For my site, I'm going to offer three different package plans.
These allow clients to pay for a set number of services, like a pack of classes or trainer sessions, at a reduced rate.
Alright, why only three?
Well, because too many choices can overwhelm people and make it harder for them to make a decision.
and I don't want that.
When differentiating between your plans make the highest one a bit of a reach in terms of price so that the others feel like a real deal.
Then make your medium plan the most appealing with a good range of services and benefits.
And finally, make your bargain package only slightly cheaper to encourage people to buy that medium plan because now it feels like such a good deal.
Membership plans are another option.
These are recurring monthly payments that give clients access to your classes and programming.
First, I'm going to offer potential new clients a seven-day free trial, it's enough time for them to try out my services, but it's not so long that they'll lose steam and stop coming.
Then I'll offer three tiers of pricing for the recurring payment.
If they purchase a whole year, it'll only cost them $10 a month, I've marked that one as the best value.
If they lock in three months, it'll run them $20 a month.
And if they book one month, it'll cost them 30 bucks.
See, this incentivizes people to join you for the long haul.
Once you've set your rates for your packages, you'll need to select which classes and courses are included in each pricing plan.
If this class is relevant to one of the existing plans we just created, simply connect it and you're done.
But if you want to create an entirely new plan to add the class to follow these quick steps: Enter the plan name and tagline.
Then connect the services in this first section up top.
Then select a payment option and fill in the required details and enter any terms and conditions that apply to this plan.
Then save it.
There you go. Your service is now connected to a brand new plan.
Once your clients are ready to sign up for plans, they'll have to register as members, then create a profile with Wix bookings so they can quickly review, reschedule or rebook appointments without the need to enter their details each time.
Then they can attach a credit card to make future payments go quicker.
Next, you'll need to connect a payment method to your site or tell your clients how to pay in person.
A payment method is how a customer pays when they check out.
Think debit or credit cards, cash payments, bank transfers, or digital wallets like PayPal.
Whereas a payment provider is a company that manages your transactions, accepting payments and transferring that money into your account for you.
There are dozens of payment providers you could choose from.
For starters, there's Wix Payments, which comes native to your site.
But there are also popular options like PayPal, third-party credit and debit providers like Stripe or Square.
Buy now, pay later options like Affirm and Afterpay or even cash or check.
Now, regardless of the payment provider you choose, you'll need to complete an authorization process and get verified before you can receive payouts in your bank account.
And just an FYI, you'll need to upgrade to a Wix Premium account in order to set up your payments.
Okay, let's jump in.
First, you'll be asked to confirm your business location.
Keep in mind this is where my business is physically located, not where my customers are.
Next, I'll choose the payment methods I want to connect.
In most regions, debit cards, credit cards and PayPal are the preferred payment methods.
I can also add manual payments, meaning I'll get paid offline by cash or check.
Depending on my location.
I can also connect local payment methods like iDeal in the Netherlands, Pix and Boleto in Brazil or Stripe here in the US.
What's nice about a native solution like Wix Payments is that it allows the entire setup process to happen right in the dashboard.
It's all housed under one roof, so I can begin collecting money as soon as I publish my site.
As part of that process I'm then prompted to review Wix Payments prohibited products and services to make sure all my products are good to go.
Each payment provider has their own list of products and services they do and don't support.
If you're selling something on Wix's prohibited list, that's okay, you can still sell with Wix, just choose a different provider that supports your business type.
Since my service is fully allowed, I'll complete my setup and select whether I'm a business account or an individual account and fill in the details to complete my account setup.
And if you choose a payment provider other than Wix's native solution, just consider the fees you'll be charged, where they operate, which business type they support, how often you'll receive payouts, and of course, any terms and conditions.
If using an outside payment provider, note that you'll need to get verified by Wix Payments before moving forward.
Just complete the authorization process on the outside providers website, then connect it to your site.
Now that I'm all set, I can check out my payment overview where I can track and manage my transactions and payment details.
I've already completed my payment provider account setup and upgraded to a Wix Business and eCommerce Premium Plan so I can confirm that I'm accepting payments.
For all transactions with Wix Payments, I have the entire overview right here.
I can view my orders and schedule payouts to my bank account.
Regardless of my payment provider, I could see my revenue and confirm successful payments, transactions by date, customers, services sold, amount and more.
I can filter my list by various categories and download this data for my financial records as a CSV file if I need to.
I want to show you one last thing as you set up ways for customers to pay.
And that's coupons, they're a great way to offer a sweet deal while also increasing bookings.
Clients will be prompted to enter a coupon code upon checkout and setting one up is pretty straightforward.
I'll head to my coupon tab and select the kind of discount I want to offer.
It could be a percentage off a certain product, free shipping, buy one get one free, you get the idea.
Next, I'll enter the coupon code that users enter upon checkout in order to actually get the deal.
Keep this fairly simple because users will need to remember it and enter it during checkout.
Then I'll enter the name of the coupon.
This one's only for my reference so I can differentiate it from the other coupons I've created.
Enter the discount code, then select which services the coupon will apply to.
As for timing, I'm able to leave it open ended or I can select a specific end date to define the limits of when this coupon is valid.
That's what I'll do to create a sense of urgency, then I'm good to go.
Alright, check back later in the lesson as we'll discuss other important ways to maintain your online business, like keeping in touch with clients, diving into the data of who your customers are, and adapting your site for mobile use.
Stick around, there's plenty more to discuss.
I'll see you next time.
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