YouTube Watermark
What is a YouTube watermark?
A YouTube watermark is a small semi-transparent logo or image added to videos. It serves as a branding tool, making it easy for viewers to recognize a channel they want to subscribe to. In addition to branding, watermarks are also a great way for businesses to increase brand awareness among YouTube viewers, as part of their bigger online marketing strategies.
The concept of a YouTube watermark was first introduced in 2009 as a way to protect copyrighted content on the platform. Over time, it evolved into an element of YouTube marketing, allowing businesses to promote their brand and increase exposure. In 2017, YouTube updated its watermark feature, giving creators the option to incorporate a CTA and add a subscribe button to the watermark itself.
What makes up a YouTube watermark?
A YouTube watermark is a small branded image or logo that appears consistently on all videos from a particular channel. Today, a YouTube watermark also incorporates:
An option to add a subscribe button for easy access and channel growth.
The ability to customize the size and location of the watermark on each video.
Benefits of using a good YouTube watermark
When you start a YouTube channel for your business, choosing the right watermark can have the following advantages:
Increased brand recognition and awareness among viewers
Driving traffic back to your own channel and website.
Encouraging viewers to subscribe to your channel.
Protecting content from being stolen or used without your permission.
Examples of YouTube watermarks
A great example of an effective YouTube watermark is the one created by beauty brand Sephora. A small and transparent version of their logo is used in all of their videos, which reinforces brand identity and increases recognition among viewers. The watermark also includes a non-invasive subscribe button to encourage viewers to easily subscribe to their channel and become part of their YouTube community.
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Best practices for creating an effective YouTube watermark
One potential challenge of using a YouTube watermark is the risk of it being too distracting for viewers. Some visitors may find it annoying or intrusive, which can lead to a negative perception of your brand. To avoid this, it’s important to follow these best practices and guidelines:
01. Use a high-quality image or design a logo that represents your brand.
02. Customize the size and location of the watermark to avoid covering important video content.
03. Add a subscribe button to encourage viewers to follow your channel.
04. Regularly update the watermark to reflect any branding changes or upcoming promotions.
YouTube Watermark FAQ
What's the purpose of a YouTube watermark?
The purpose of the watermark is to promote a brand and increase its exposure on YouTube. It appears on all videos of a particular channel and can include an image or logo along with a subscribe button.