What is a C Corporation? A C corporation (often referred to as C-corp) is a legal structure for businesses. It outlines specific tax and...

What is Procurement? Procurement is the process of acquiring goods or services, usually for business reasons. The goods or services are...

What is a KPI? A KPI, which stands for Key Performance Indicator, is a way for businesses, organizations or individuals to measure...

What is SWOT Analysis? SWOT analysis is a technique that organizations or people use to evaluate their businesses before making strategic...

What is cost benefit analysis? A cost benefit analysis is a process that businesses use to help in their decision-making before...

What is a value proposition? A value proposition is a central part of a company’s marketing strategy. It is a statement of intent that...

What is Debt to Equity Ratio? Debt to equity ratio is a term used in corporate finance and describes an important way for companies to...

What is a purchase order? A purchase order (PO) is an official document listing products or services that a buyer intends to purchase in...

What is a wireframe? A wireframe, sometimes also known as a page schematic or screen blueprint, is an early-stage visual mockup of a...

What is user experience design? User experience design (UXD, UED, or XD) is a form of human-computer interaction (HCI). It refers to the...

What is word-of-mouth marketing? Word-of-mouth (WOM) marketing is when a consumer talks about a product or service and recommends it to...

What is vector art? Vector art is a type of digital file which stores visual information using mathematical algorithms. Vector files...

What is a target market? A target market is the group of consumers most likely to purchase a company’s products or services. This becomes...

What is a copyright? A copyright is a form of intellectual property protection that gives creators exclusive rights to copy, display,...

What is compensation? Compensation is the payment that an employer distributes to their workers in exchange for the time and services...

What is a capital expenditure? Also known as capital expenses or CapEx, a capital expenditure is the amount a company invests in...

What is a call-to-action (CTA)? A call-to-action (also known as a CTA) is a short marketing message intended to motivate users to take a...

What is a private label? Private labels, more colloquially known as “store brands,” are the lines of products retailers create to sell...

What is a tariff? A tariff, sometimes referred to as a duty or levy, is a form of taxation imposed by one country on goods or services...

What is a business proposal? A business proposal is a sales document written by a company to convince a prospective client to award them...