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Business-to-Business (B2B)
What is B2B? Business-to-business (B2B) describes a transaction where one company sells a product or service to another company. B2B can...
Eden Spivak
Apr 28, 20234 min read
Franchising
What is franchising? Franchising is an arrangement in which a proprietor (known as the franchisee) receives the rights to a brand’s (the...
Judit Ruiz Ricart
Apr 17, 20234 min read
Scalability
What is scalability? Scalability is a system’s capability to adapt to new demands easily and adjust to fluctuations in activity. It...
Talia Cohen
Apr 16, 20233 min read
Dwell time
Dwell time measures the length of time a user spends on a page between clicking on a search result and returning to the SERP.
Judit Ruiz Ricart
Apr 10, 20234 min read
Hosted Services
What are hosted services? Hosted services are a type of website or software that allows people to store, share and access data or tools...
Rebecca Tomasis
Mar 12, 20234 min read
UTM Links
What are UTM links? A UTM link is a type of URL that uses a specific tracking code to track the source of website traffic. They are used to track and analyze the performance of digital campaigns, such as what page the user was referred from and what keywords were used to get there. Some of the most common uses for UTM links include newsletters, ads, and social media posts "UTM" stands for Urchin Tracking Module , a software originally developed by Urchin Software Corporation
Rebecca Tomasis
Mar 12, 20233 min read
Javascript
What is JavaScript? JavaScript is a client-side programming language used to create dynamic interactions in app, game and web...
Rebecca Tomasis
Feb 27, 20234 min read
Domain Authority
What is domain authority? Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as...
Rebecca Tomasis
Jan 23, 20233 min read
Social Media Audit
What is a social media audit? A social media audit is a process of evaluating your social media marketing strategy to understand what is...
Jenna Romano
Dec 29, 20224 min read
Social Media Analytics
Social media analytics is the practice of gathering data about your social media activity and your audience.
Liz Steelman
Nov 14, 20225 min read
Visual Language
Visual language is a branding communication system consisting of images, icons, symbols, colors and other aesthetic characteristics.
Liz Steelman
Nov 7, 20224 min read
Cryptocurrency
What is cryptocurrency? Cryptocurrency is digital money that was created as an alternative to government-issued currency. It has major...
Emily Shwake
Sep 22, 20224 min read
What is an NFT?
What is an NFT?
Cecilia Lazzaro Blasbalg
Sep 14, 20224 min read
Blockchain
What is blockchain? Blockchain is a digital database where transactions are cryptographically stored on linked sequential data groups...
Amanda Weiner
Sep 11, 20224 min read
Digital Wallet
What is a digital wallet? Digital wallets—also known as electronic wallets or e-wallets—are a payment system for mobile devices. Digital wallets protect their users’ bank-account information and passwords, allowing them to safely conduct transactions with their devices online, in stores or at ATMs. The rising popularity of eCommerce means that many businesses, of all industries and sizes, are embracing online payments. It is becoming standard to figure out how to make a Wix
Jenna Romano
Aug 31, 20223 min read
Sitemap
What is a sitemap? An XML sitemap is a UTF-8 encoded file that contains a list of all the pages published when you create a website. XML...
Jenna Romano
Aug 24, 20225 min read
Online Retail
What is online retail? Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a...
Kylie Goldstein
Aug 23, 20226 min read
What Is a Canonical Tag?
Learning how to properly use a canonical tag is an excellent way to solve issues related to duplicate content and improve your website’s...
Lena Sernoff
Jul 13, 20225 min read
What Is a Graphical User Interface?
A graphical user interface (GUI) is a system that allows users to visually interact with electronic devices. Through icons, buttons,...
Cecilia Lazzaro Blasbalg
Jun 15, 20223 min read
Web Syndication
Web syndication refers to a marketing strategy in which one website publishes licensed content from another website.
Talia Cohen
Jun 9, 20223 min read
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