What is brand equity? Brand equity is the value a brand derives from its perception amongst consumers. Strong brand name recognition ...

What is SSL? SSL, which stands for secure sockets layer, is a standard technology protocol designed for securing communications between...

What is a PDF file? PDF stands for portable document format. The PDF file format was created by Adobe in 1993 and is one of the most...

What is sunk cost? Sunk cost refers to money which is spent and cannot be regained. It is typically used in the context of businesses and...

What is a minimum viable product, how to build one, plus the main mistakes to avoid.

What is an SMB? SMB is an abbreviation that stands for a small and medium-sized (or mid-sized) business. This business classification is...

What is a focus group? A focus group is a market research tactic used to survey consumer attitudes towards a product, service, or...

What are demographics? Demographics are statistical data about the socioeconomic characteristics of a population. A demographic study...

What is a unique selling proposition? A unique selling proposition (also referred to as a “unique selling point” or “USP”) is the element...

What is public relations? Public relations (PR) is the business of managing the way companies, industries, organizations or individuals...

What is B2B? Business-to-business (B2B) describes a transaction where one company sells a product or service to another company. B2B can...

What is franchising? Franchising is an arrangement in which a proprietor (known as the franchisee) receives the rights to a brand’s (the...

What is scalability? Scalability is a system’s capability to adapt to new demands easily and adjust to fluctuations in activity. It...

Dwell time measures the length of time a user spends on a page between clicking on a search result and returning to the SERP.

What are hosted services? Hosted services are a type of website or software that allows people to store, share and access data or tools...

What are UTM links? A UTM link is a type of URL that uses a specific tracking code to track the source of website traffic. They are used to track and analyze the performance of digital campaigns, such as what page the user was referred from and what keywords were used to get there. Some of the most common uses for UTM links include newsletters, ads, and social media posts "UTM" stands for Urchin Tracking Module , a software originally developed by Urchin Software Corporation

What is JavaScript? JavaScript is a client-side programming language used to create dynamic interactions in app, game and web...

The perfect domain is just a click away: claim your domain →   What is Domain Name System (DNS)? DNS, which stands for Domain Name...

What is domain authority? Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as...

What is a website title? A website title is a short phrase that appears at the top of a web browser window or tab, identifying the...