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If you're building a website , buying a domain name is a must. So where do you go if you want to buy a domain name and how do you go about doing it? I want to buy a domain, what first? 01. Choose a domain registrar Choosing a domain registrar should be your first step in buying a domain. To choose the right domain registrar you need to consider its reputation, pricing and any included features. Learn more: What is a domain registrar (and why do you need one) You must select a well-established, ICANN-accredited domain registrar like Wix. Compare prices not just for the initial domain registration but also for renewals and domain transfers. Look also for value-added services such as WHOIS lookup , privacy protection (free with Wix) DNS management and email forwarding. Learn more: Best domain name registrars You'll want to make sure your registrar offers an intuitive dashboard for managing domains and supports your desired top-level domain TLD , like .com,.org and .net. Depending on your type of brand and business you might also want to check your registrar offers a variety of TLD's. Not sure if you've got the right domain registrar? You can read online reviews to assess how good their customer support it. Make sure to check for hidden fees, especially around renewals. If you’re planning to bundle with hosting or email, choose a registrar that offers reliable integration with these services — with Wix, for example, web hosting comes with every website you create. Learn more: Does Wix have email too? 02. Choose your available domain name Want to know how to buy a domain name ? You'll first want to choose the right one for your business. A few basic tips for doing this: Your name should be simple and memorable Make sure it can reflect your brand long term It should be short, where possible Remember to avoid cultural sensitivities When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online. Einat Shafir, product manager at Wix You can also learn more in our guide to how to choose a domain name . It's crucial that you check your domain name's availability. For this you'll need a domain name search tool. 03. Register your domain name Once you find an available domain with your chosen domain registrar, add it to your cart. During the checkout process, you’ll be prompted to enter your contact information, which is needed for WHOIS registration. Learn more: How to register a domain name Choose your registration term, the standard is usually one year, though multi-year options are available and you should consider turning on auto-renewal to avoid accidental expiration of your domain. Submit your payment securely and confirm your registration. If you have a paid Wix account, your domain name will be free and there's no payment necessary. After purchasing, you’ll receive an email confirmation and you may need to verify your contact email. Once verified, the domain is yours and can be connected to your website or reserved for future use. If you build a website with Wix connection to your website is automatic once your domain name is registered. How do I buy a domain name from Wix? To buy a domain name from Wix, follow these steps: Go to Domains in your Wix account, or start here Click on 'Get a New Domain' Enter your chosen domain name and extension in the search field, then click 'Search' If the domain is available, confirm you want it Select your registration period (1-3 years) Enter your contact information If necessary, choose your privacy and security options Select your payment method and submit your purchase. If you have a paid Wix account, your domain name will be free.

The perfect domain is just a click away: claim your domain →   What’s in a name? For some businesses, everything.  What if your domain name could bring you more traffic, build trust with visitors and increase your visibility—all before you even launch your website? A strong domain name does more than point people to your homepage. It shapes first impressions, reinforces your brand and can even become a long-term asset as your business grows. Paired with a reliable website builder , registering the right domain name is one of the most important steps in establishing your website. With domain registrations climbing by 6.1 million this year alone , it’s clear that more people and businesses recognize the value of claiming their spot online.  In this guide, we’ll walk you through how to register a domain name, so you can set yourself up for success from the very start.  Whether you’re learning  how to make a website from scratch or using an AI website builder  to speed things up, it all starts with choosing and registering the right domain name. Ready to get a website domain name ? Get started with Wix today. What is a domain name? What is a domain name , exactly? This term describes the address that you type into a browser to arrive at a website. It is essentially a website’s home, so every domain is unique. An example is www.wix.com. Domain names were created so people could more easily access a website’s Internet Protocol (IP ), a string of numbers representing individual websites. Every URL has an IP address, and unless you are a computer, a domain is much simpler to remember than a string of numbers. For example, take the IP address 185.230.63.164 : to most, this is just a complicated string of numbers. Its domain name, wix.com , is not only easy to remember, but it also conveys a distinct brand that numbers cannot. How to register a domain name in 6 steps Select a domain registrar Choose the best domain name Check the availability of your domain name Select your domain extension Enter your details Purchase your domain 01. Select a domain registrar Before you can start choosing a domain name, you need to first know where to buy a domain name . A domain registrar is a company that reserves and manages domain names. While the Internet Corporation for Assigned Names and Numbers (ICANN) manages all domains worldwide, a registrar deals with ICANN on your behalf. When choosing among the best domain registrars , keep in mind: Customer support: Check if the registrar offers 24/7 support, accessible via phone, live chat or email. Reliable customer support can be crucial if you encounter technical issues or need help managing your domain. Range of domain extensions: Consider the variety of domain extensions (TLDs) available, especially if you're interested in less common or niche extensions, such as .tech, .ai or country-specific domains. Additional offerings: Look for value-added services such as web hosting, email hosting, SSL certificates and website builders, which can simplify managing your online presence in one. Reputation: Research the registrar’s reputation by reading customer reviews and checking industry ratings. A trustworthy registrar with a good track record is less likely to experience outages or take unexpected actions like domain locking or price hikes. Security: Consider the infrastructure the registrar has in place to ensure your domain is secure. Attacks specifically targeting domains include domain hijacking, DNS spoofing , DDoS attacks , typosquatting, domain squatting  and malware distribution, so make sure you understand how to secure your domain. Privacy:  Look for a registrar that offers domain privacy protection to keep your personal information safe from public Whois searches. With Wix you can opt for domain privacy  for no extra fee, when you register your domain. ICANN accreditation:  Choose a registrar accredited by ICANN to ensure they follow industry standards and operate legitimately. Renewal fees: Pay attention to the renewal costs of your domain. While initial prices are often low, you’ll need to renew periodically, so understanding ongoing fees is important to avoid surprises. Tip: Wix.com is a registrar and also a web-hosting service (web hosting is a type of internet hosting service ), meaning you can not only purchase a unique domain, but also create your site on the same platform. With the purchase of a premium plan , you get a voucher for a free domain name for a year. Wix also applies SSL and TLS protocols to all of its sites. Learn more: Domain lifecycle , What is a domain registrar? 02. Choose the best domain name You must consider many factors when choosing a domain name for your site. First, select a name that reflects your brand’s tone and messaging. Stick to a name that is short and catchy, so that people can easily remember it, such as nbc.com. To improve your SEO efforts, you can incorporate an associated keyword into your brand’s domain name, too. When selecting a domain name, it’s important to follow these basic rules to ensure it’s functional, professional and compliant with domain standards: No spaces : Keep your domain as one continuous string of characters. Stick to letters, numbers and hyphens : Special characters like @ or % aren’t allowed. Use hyphens wisely : Avoid placing them at the beginning or end and don’t use multiple hyphens in a row. Stay within the character limit : Each section of your domain can be 3–63 characters with a total length of up to 253 characters. Case doesn’t matter : Your domain works the same in uppercase or lowercase. Beyond the rules, there are best practices to make your domain name stand out: Keep it short and simple : Choose a name under 20 characters so it’s easy to remember and type. The average length of the top 250 most popular websites is just 6.4 characters . Align it with your brand : Your domain should reflect your business name or purpose to strengthen your identity. Avoid tricky combinations : Watch how words flow together to prevent accidental or confusing meanings. Stick to standard spellings : Creative spellings can be fun but might make it harder for people to find you. Try not to overcomplicate things either, as Lindsay Sutula, founder and CEO of Top Fox Marketing , says as she prioritized three key factors: simplicity, memorability and alignment with their brand identity. According to Lindsay: "I wanted a name that was easy to spell and remember, especially in an age where a strong online presence is critical. The domain had to resonate with our audience and reflect the essence of what we do-helping businesses navigate the complexities of digital marketing with clarity and strategy." Tip : Try using a website name generator to brainstorm ideas to include in your domain name. Also, consider these tips for future-proofing your domain or the best .com alternatives (according to other business owners). 03. Check the availability of your domain name Existing companies may already own your preferred domain names which is why it's important to check for availability. Try out an unlimited number of options for free on a domain name search platform. If your desired name is unavailable, the tool will come up with additional ideas. You can also play around with alternatives with a domain name generator until you find the perfect one. Once you've chosen your name and completed the process of registering it, your details including your name, email and phone number, will be submitted to the WHOIS database. This is a global resource which is publicly accessible and can be queried through the WHOIS protocol (this just means sending a request to the WHOIS server to deliver all of the stored information for a specific domain name) or through an online tool which can send the query. This information can be useful when pursuing intellectual property rights, and cybersecurity threats arising from domain name abuse or hacking. In order to run a WHOIS search, simply use Wix's Whois Lookup tool. You can block access to your information being public accessible via the WHOIS privacy protocol. This involves paying an extra fee to replace your contact information as the domain owner with a third party service. This service will then handle any messages or requests made to you via WHOIS. However this is generally not recommended for public service websites or businesses required to provide contact information. 04. Select your domain extension Also known as top-level domains (TLD), domain extensions quickly identify certain website elements such as purpose, owner or geographic location. There are five official types of TLDs, with generic top-level domains (gTLD) accounting for the majority of the 366 million registered domains worldwide. The most popular gTLD choices are .org, .com and .net , making them the easiest to recall. Other specific and significant domain types besides the classic .com , .co , or .net are some of the most popular domain extensions. Other options include .edu and .gov. Country domain extensions, also often known as country code top level domains (ccTLDs), are a popular choice as well, such as . co.uk (United Kingdom) or .de (Germany). You can check out ICANN’s complete list of domain extensions here , or check out these domain extensions: .co .biz .store .me .blog .digital .info .xyz .tv .company .tech .net .world .yoga .studio .ninja .nl (Netherlands) .mx (Mexico) .ch (Switzerland) .ca (Canada) .be (Belgium) .fr (France) . co.uk (UK) . com.br (Brazil) .in (India) .guru .party .fun .gifts .group .wiki .tv .directory .expert .fit .life .live .design .today .london .top .shop .email .coach Generally the name you place before your extension, is referred to as the second level domain. So for example, in www.wix.com the second-level domain is "wix." Our domain name "wix.com" is registered with the ".com" top-level domain extension, which is managed by the Internet Assigned Numbers Authority (IANA) and is one of the most commonly used top-level domain extensions for commercial websites. If your domain name is already taken, try it out with a different extension—you may find an available option. However, keep in mind that an extension like .org is better used for nonprofit organizations, while .com usually represents for-profit companies. Learn more with our guide to domain extensions , what .com is and what .net is . Domain extension Typical use Starting price for 1 year Availability .com Commercial businesses, personal brands $19.35 Highly popular, often limited .org Nonprofits, charities, open communities $14.95 Moderately available .net Tech companies, networking services $14.95 More available than .com .co Startups, entrepreneurs, modern brands $30.95 Good availability .co.uk UK-based businesses or audiences $14.95 Widely used in the UK .de Germany-based businesses or audiences $14.95 Widely used in Germany .shop eCommerce stores, retail businesses $45.95 Generally good availability .online General online presence, portfolios, blogs $36.00 Generally good availability .biz Businesses and commercial use $15.95 Alternative to .com for businesses .info Informational sites, resources $16.95 Good for informational content .tech Technology startups, projects $40.00 Trending with tech-focused businesses The information presented in this table is true as of May 18th, 2025 unless mentioned otherwise. 05. Enter your details Once you’ve selected a domain name for your site, claim it before someone else does. Start by entering accurate contact details—your name, address, email and phone number. This information is essential for managing your domain and staying compliant with ICANN regulations. Double-check everything to avoid issues with renewals or updates later. Next, add your billing details to complete the registration. Make sure your payment info is current to avoid any delays. Many registrars offer an auto-renewal option, which is a great way to ensure your domain stays active without interruptions. With your details submitted, you’re ready to finalize your purchase and officially own your domain. 06. Purchase your domain Here’s how to register a domain name with Wix: Head over to the domain registrar. Type in your preferred domain name and click Search . If your name is available, click Get It to proceed. If not, browse the additional ideas or type another option into the search bar. Once you’ve found a domain name that suits your site’s needs, click Get It . Next, decide whether you’d like to register for one, two or three years. The longer your registration period, the more money you save each year. Once you’ve chosen, click Continue and continue to checkout. Connect the domain name to your site and share it with your desired audience, be it friends and family or an internet niche. Learn more about smart domain name management  strategies to keep your online presence strong. Types of domains Top-level domains (TLDs) are the highest level of the Domain Name System (DNS) hierarchy, and they are the last part of a domain name. TLDs are divided into two categories: generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs). Generic top-level domains (gTLDs) gTLDs are non-geographic TLDs that are intended for general use. There are currently over 1,500 gTLDs, including some of the most common TLDs, such as .com, .net and .org. Here are some of the most common gTLDs: .com: Commercial organizations .net: Network organizations .org: Non-profit organizations .edu: Educational institutions .gov: Government agencies .mil: Military organizations .info: Informational websites .biz: Businesses .name: Personal websites Country-code top-level domains (ccTLDs) ccTLDs are geographic TLDs that are intended for use by countries or territories. There are currently over 300 ccTLDs, including .uk for the United Kingdom, .ca for Canada and .au for Australia. Here are some of the most common ccTLDs: .uk: United Kingdom .ca: Canada .au: Australia .us: United States .de: Germany .fr: France .jp: Japan .cn: China .in: India In addition to gTLDs and ccTLDs, there are also a few other types of TLDs, such as internationalized top-level domains (IDN TLDs) and test TLDs. IDN TLDs IDN TLDs are TLDs that can be registered in non-Latin scripts, such as Arabic, Chinese or Cyrillic. IDN TLDs were created to make the internet more accessible to people who do not speak Latin script languages. Test TLDs Test TLDs are used for testing new TLDs before they are released to the public. Test TLDs are not intended for general use. How to buy a domain name Free domain name registration Here are a couple of ways to get a free domain name: Register a free subdomain . A subdomain is a prefix on a domain name that connects independently functioning sites. Certain hosting platforms and site builders offer users a fully-functioning website for free with a customized subdomain. For example, when you learn how to make a website with Wix, you can publish it for free under the following URL structure: username.wixsite.com/siteaddress. Take advantage of free web hosting . Several hosting sites offer free customized domain registration with purchase, giving you a professional online presence without the cost. How much does a domain cost? While you can get a domain for free, you may want to purchase one instead. A free domain will contain a designated prefix of the registrar, which is best if you’re establishing an online presence or only temporarily need a website. If you want your website to professionally stand out and grow with your brand, however, then invest in a domain name. With Wix, the cost of a domain name depends on several factors, including: The plan you purchase Domain extension Local currency Local VAT laws However, all Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. You can read more about domain name costs in detail, to understand what’s right for you and your business. In general, some other factors to consider that can impact the cost of a domain include auto-renew costs, privacy and protection costs and transferring domains. For example, you can also purchase a domain that already exists from another person or business. This is why having a desirable domain name can be good for your bottom line—if you ever want to sell it, you can make significant money. For example, in 2010, CarInsurance.com was sold for $49.7 million as one of the ten most expensive domain names in the world . Domain name and email hosting Registering a domain name and email hosting are two separate services, but they are often offered together by domain name registrars and web hosting providers. Email hosting involves setting up email accounts and an email address that are associated with your domain name, such as info@yourdomain.com or support@yourdomain.com. It may also offer other features and services such as webmail access, spam filtering, virus protection and email forwarding. Many domain name registrars and web hosting providers offer bundled services that include domain name registration and email hosting, which can simplify the process. With a website builder like Wix you can easily connect your domain and business email  for a professional business website and streamlined brand building experience. Learn more: Does Wix have email for my business? How to register a domain name FAQ Can I register a domain name for free? Some domain services provide free domain name registration. However you'll then have limited control over ownership of the name, and you may have to accept advertising and other conditions in exchange for a free name. How much does domain name registration cost? It varies between providers. Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. How to register my domain name? Choose a domain registrar, the purchase and pricing plan you want, then choose your name. Can I register and own a domain name for forever? Generally, no. Registering a domain name does't constitute ownership of that name, it generally means you're renting it for an agreed period and it will need renewing every set number of years, according to the contract between you and your domain registrar or website builder. How to register a domain name for free? With Wix you can register a domain name for free with a paid plan, or use another free domain registrar. How to register a domain name online? To register a domain name online, you'll need to use an online domain registrar, like Wix and then follow the steps provided for registration. Can I permanently buy a domain name? No, it's not possible to permanently buy and own a domain name. They work on a leasing arrangement. They longest they can be registered for at a time is ten years and most are renewable every 1-2 years. ICANN sets the ten year limit to prevent individuals or businesses buying and hoarding domain names. It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. How long do you own a domain name for? No one ever owns a domain name. They can be registered, aka leased. The maximum they can be leased for at one time is ten years. What makes a domain name valid? To be valid a domain name must meet naming protocols and be unregistered. For example, it can contain letters (English) and numbers but not special characters. It should include a recognized domain extension. Should I register my domain with an eCommerce hosting solution? If you’re planning to start an online store, consider registering your domain with an eCommerce hosting solution . This can streamline the setup process, ensuring compatibility with tools like inventory management and payment processing, while also offering a unified solution for your business. What's the easiest way to register a domain? The easiest way to register a domain, is to do it while you're building your website. If you're creating a site with a website builder you can do a domain name search, pick your name and domain extension and register it in minutes.

Get started by: Creating a website →  | Getting a domain → There are many ways to choose how to make a website that stands out online—among them is choosing a unique color scheme. Whether you’re designing and starting a blog , online store, personal website or more; your website’s palette is one of the first things visitors will notice, and it will make a lasting impression. What is a website color scheme? A website color scheme is a thoughtfully chosen set of colors that work together to create a cohesive and appealing design. It typically includes primary colors to set the tone, secondary colors for balance and accent colors to draw attention to key elements like buttons or calls to action. Together, these colors shape the overall look and feel of your site while reflecting your brand’s identity and values. Great color schemes aren’t just about looking good—they’re about creating the right experience. Warm tones can feel energetic and exciting, while cool tones evoke calm and trust. The key is to choose colors that work in harmony, guide visitors intuitively and leave a lasting impression, all while staying true to your brand’s purpose. Why do website color schemes matter? Website color schemes play a key role in how users connect with your site. Colors set the tone, evoke emotions and communicate your brand’s values. With up to 90% of first impressions based on color alone , a well-chosen palette strengthens your brand identity and leaves visitors with a memorable impression that matches your message. Colors also improve usability and guide actions. Bright or contrasting shades highlight important elements like buttons or headlines, encouraging clicks and engagement. Balanced colors boost readability and ensure your site feels cohesive. Accessible color schemes are essential too—they make your site inclusive for everyone, including users with visual impairments. With the right colors, your website becomes not just visually appealing but also easy to navigate for all.   Website color schemes can have a direct impact on conversions, influencing how users interact with your site and take action. For example, HubSpot found that a red call-to-action button outperformed a green one by 21% in an A/B test. By strategically applying colors to guide user behavior, you can encourage clicks, streamline decision-making and ultimately drive more sales or engagement on your site. 49 website color schemes to inspire you In this article, we’ll discuss the designs of 49 Wix users (hand-picked by yours truly) whose website color schemes make a powerful visual impact: Bold and daring Chic, luxurious and passionate Night shades Dreamy sunset hues Burst of color Delicate and accurate Natural and uplifting Electric palette Enchanting pink and rich hues Retro pop colors Futuristic gradients Bright and fearless Earthy and minimalistic Dynamic yellow with black Golden shades Magenta with grayscale Cobalt blue Complimentary pastel colors Refreshing and natural Warm with cool shades Autumn hues Deep and mystic Cool and refreshing Cheerful and professional Classic two-tone combo Delectable details Light and peaceful Creative and upbeat Surprisingly striking Retro summertime hues Statement black background Stark contrast Monochrome and metallic Youthful accent colors Modern and playful Sea of blue Tempting diversity Pastel hues Dark and romantic Appetizing hues Eclectic and balanced Bright and cheerful Seaside inspired palette Feminine and resilient Neutral and elegant Primary colors with a playful twist Unique combinations Organic and subtle A hint of color 01. Bold and daring Designers Boot Camp organizes traveling residencies for professionals within their industries. An explosion of color sets the mood for potential participants upon entering their website. The bold brown contrast with daring yellow, pink and green elements, evokes a playful vibe that’s sure to get visitors’ creative juices flowing. 02. Chic, luxurious and passionate Interior designer Veronica Solomon has created a strong brand identity using a luxurious website color scheme. A black, gray and gold palette is combined with sensational pink to represent Solomon’s chic approach to design. Merged with images of past projects, Solomon’s website color palette sheds light on her passion and distinct style. 03. Night shades As a nutrition and lifestyle counseling service, Somni places a special focus on clients working night shifts. Somni’s dark website embodies this unique niche, using deep hues of black and grey to set a calming tone. Navy blue, camel brown and other night shades are infused into the aesthetic, resulting in an interesting website color scheme and a well-rounded composition. 04. Dreamy sunset hues A dreamy website background sets the stage for Buzz Shirts ’ website color scheme, inspiring a spectrum of hues extracted from the sunset image. The visual is not too distracting—especially when paired with black elements and a prominent gallery, which help the most relevant info and calls-to-action stick out. 05. Burst of color Using a gradient background on your website background when making your site can set the tone for a color palette with a wide range. In the case of Foodie Marketing , a burst of pink and orange hues inspire a cool contrast of teal, blue and lime green. The white logo , text and buttons add a professional touch to the site’s vibrant mood. 06. Delicate and accurate Designer and illustrator Ivy Chen has formed an unusual combination of bright red and pale pink. Chen’s online portfolio includes the perfect dosage of each hue—employing the lighter as the site’s primary color and red as an accent using thin lines and small type. White margins frame each page, pulling the design’s color scheme together. 07. Natural and uplifting Miko Design uses soft shades of color with plenty of white space on her website’s homepage. A grid layout is used to situate blocks of color, imagery and text, harnessing the delicate shades of pink and green amongst more natural hues for an uplifting vibe. 08. Electric palette Audrea Wah ’s design portfolio jumps out from the crowd, thanks to the electric statement of her site’s fluorescent color scheme. When set against a black background, the neon green, blue and pink hues have an engaging effect. 09. Enchanting pink and rich hues Designer and art director Brooke Cavallero sets a captivating mood on her portfolio website, choosing a color scheme of rich greens and enchanting pink hues. The website's unique serif typography stands out, but only compliments the attractive photos in her gallery of work. 10. Retro pop colors Dennis Krawec ’s portfolio website proves how seemingly “clashing” colors can work together to result in an attractive design. He’s gone for retro shades of pink, paired with neon aqua, yellow, green, and orange. This daring combination works well thanks to a consistent and carefully arranged website layout . 11. Futuristic gradients Gradients are definitely in vogue, and Defne Kaynak has mastered this web design trend on her site. Sleek dark tones melt behind white elements and bright shades of blue, yellow and green, resulting in a vibrant look. For websites with dark backgrounds, contrasting bright colors can be used to add balance and make certain elements stand out. 12. Bright and fearless Roshini Kumar’s website color scheme says “more is more,” and is as fearless as her personal mission. The artist, influencer and activist’s site is alive with bright shades of pink, blue, yellow—and the occasional green. Kumar’s daring palette works, thanks to the consistency throughout her site’s striking text, images and 90s inspired patterns. 13. Earthy and minimalistic Ceramics studio Noni São Paulo ’s color palette perfectly reflects their brand and products. The online store’s warm shades of brown and other earthy tones match the studio’s beautifully designed mugs. A light blue background compliments the natural shades, paired with parallax scrolling effects to ensure the website looks professional and high-end. 14. Dynamic yellow with black Designer Sarah Stern uses a dynamic yellow foundation and tone for her website color scheme. Paired with equally striking black and white elements, along with Stern’s gallery of work, the online portfolio has a sharp aesthetic. In general, going for black, white, plus one striking color is a good option if you want to keep things professional, but interesting. 15. Golden shades The golden shades on a photography website conjures a sense of class and elegance. A photo gallery naturally gives a site a golden foundation and tint. When combined with elements of white and brown tones, it results in a delicate and subtle color scheme. 16. Magenta with grayscale Scottish coffee wholesalers, Unorthodox Roasters , stick to a contemporary website color scheme that’s in line with their branding. They’ve created an engaging contrast using natural hues from their background image, paired with the lively magenta of their logo and favicon , and navigation details in strategic black and gray. 17. Cobalt blue Food blogger Dan Pelosi opts for a striking—and clean—cobalt blue with white color scheme. The clean contrast helps his website details stand out, ensuring a legible and accessible website design. By adding bright red into the mix as an engaging hover and accent color, Pelosi invites us to dive into his blog and favorite home recipes. Create your own blog with our blog maker. 18. Complimentary pastel colors To create visual harmony and invoke the concept of colorfulness, within visual designer Linda Zhou’s colorful world, her website sticks with two colors—pastel purple and deep green—for the site’s main elements. Zhou proves pastels can compliment a bright color scheme to ensure the site doesn’t appear too busy. 19. Refreshing and natural Matched with the natural setting of her background video, the organic hues used in nutritional consultant Mikaela Ruben ’s site make a truly refreshing color palette. Minimal use of black keeps the atmosphere wholesome and welcoming, perfectly reflecting Ruben’s professional reputation for making healthy food delicious (and vice versa). 20. Warm with cool shades Designer Ilaria Bonardi ’s website incorporates minimal amounts of color for maximum effect. The top fold of her online jewelry shop is navy blue and white, set against her colorful product photography, which guarantees her designs stand out. She’s merged a cool shade of blue with a warm orange—two complementary colors that work especially well together. 21. Autumn hues Neighborhood Provisions' poignant color scheme instantly creates a cozy, autumnal atmosphere for this food delivery service website. Fall shades of orange, brown and beige hold the visitors’ attention, resulting in a pleasant browsing experience when seeking their favorite meals and products. 22. Deep and mystic IAMEVE has crafted a striking color scheme for her music website . The range of purple hues used throughout the site express luxury and mystery, perfectly representing the musician's hypnotic sounds. When merged with a dramatic full-screen gradient and sparkly imagery, the entire composition creates a mystical effect. 23. Cool and refreshing From its logo to the navigation menu and Wix chat box , online grocery store Verde Market has gone for a cool palette with various shades of green and blue. The effect of this website color scheme is highly professional, and can easily fuse with a few extra hues (such as Verde’s orange color) to make the site more dynamic 24. Cheerful and professional Catering company Clever Chefs implement bold, cheerful colors, succeeding in a fun vibe - invoking happiness - while maintaining a professional look. The vast empty spaces, black text and crisp shapes help keep the vibrant website design balanced, readable and easy to navigate. 25. Classic two-tone combo Ceramic artist Valeria Monis ’ works are all made of just two colors - royal blue and white. She’s designed her whole website accordingly, going for a clean white background and dark blue text. If you go for such a minimal color palette, you can always subtly add a third shade to soften up the aesthetic. In this case, Valeria has included a pale blue background that is barely visible, but helps add variation. 26. Delectable details Illustrator Jennifer Xiao ’s portfolio features a stimulating color palette and charming details. She uses a wide range of delectable colors—merging baby pink with yellow, red, purple, turquoise and other shades. The playful look is balanced with thin black lines and a generous portion of white space. 27. Light and peaceful Artist Ellen Von Wegand has gone for a classic color combination, using a cloudy shade of light gray to outline her own gallery of peaceful hues. A white background breaks up the website’s hushed blues and natural greens, providing contrast for these understated elements. 28. Creative and upbeat From the first look at Bhroovi Gupta ’s website color scheme, it’s clear she’s full of creativity—and has a knack for good design. The bright gradients and imagery evoke an upbeat spirit, setting an intriguing mood as we scroll further down her portfolio website. 29. Surprisingly striking Instead of a typical monochrome palette, consider adding a surprising display of color, like graphic designer Stephen Bradbury . He’s gone for a sleek foundation of black and white, with a striking splash of carrot orange revealed using discreet animations. 30. Retro summertime hues Designer Tracy Turco certainly has an eye for color. Instead of a solid website background, she’s used a bright pattern with summertime hues that compliment her unique work. This color palette is 100% retro, with shades of red, pink, orange and yellow. The range of colors work together for a fun, energetic approach. 31. Statement black background Black backgrounds can make a big statement in website design—and multidisciplinary designer Tiffany Cruz has got it just right. The dark backdrop makes her edgy portfolio pop out, bringing the visitors’ focus to the main event. 32. Stark contrast If you want to keep your design simple and aesthetic, you can always go for the stark black and, white, plus one color. In this example, Modern Bakery creates a unique website with just a few hues. The minimal palette of muted yellow hues with contrasting black compliment the bagel shop’s appetizing visuals. 33. Monochrome and metallic Digital design studio Extraweg by Oliver Latta combines their website’s monochromatic spectrum of pink with a metallic touch, resulting in a surrealistic aesthetic. If you go for the monochrome look, applying various tones and textures is a good practice to achieve visual hierarchy and depth. 34. Youthful accent colors While the action-filled visuals on trainer Donna Gavriel’s fitness website showcase a wide range of classes and activities, the core color palette stays cohesive. Largely made up of hot pink and royal blue, these youthful shades stand out against the background and compliment the gallery of images. 35. Modern and playful Art director Mariela Mezquita has a website color scheme with a distinctly modern influence. She’s chosen a unique palette of pastels and bright tones, combined with a chromatic mixture of abstract shapes. The result is innovative and playful, while still feeling professional thanks to the grounding black and white text. 36. Sea of blue Creative agency By Experience uses a refreshing sea of blue tones in their website color palette. An energetic blue background matches perfectly with the site’s light blue imagery and white text, resulting in an efficient and unified aesthetic. 37. Tempting diversity When it comes to food, color plays a key role. Chef Jean-François Bury experiments with a black and white contrast, along with the temptingly fresh colors in his food photography. The bright colors set against the dark background really jump out, making the mise-en-place seem almost grabbable. 38. Pastel hues CBD edible company OK Drugs implement a warm, soft color theme for their website. The different colors have a similar level of tonality, making them work well together. For contrast, they’ve added black text and a pale website header, which stand out from the warm orange background and colorful imagery. 39. Dark and romantic The deep tones in film director Moe Najati ’s website conjure a romantic atmosphere. A mosaic of film stills sets the stage for visitors, reminiscent of a dark movie theatre setting where visitors play the role of the muse. Large white text adds contrast to the mystic color scheme in order to make Najati’s site readable and watchable. 40. Appetizing hues A neutral background brings images of Bubble Wrap ’s sweet creations to the forefront. To further spark our attention, the restaurant website is paired with a spectrum of red accent colors for contrast and depth. Whether intentional or not, red is said to increase the appetite, and is often a popular color choice for restaurant interiors. 41. Eclectic and balanced Multidisciplinary design director Liron Ashkenazi pairs her vibrant works with an equally eclectic color scheme on her portfolio website. The site’s aesthetic is influenced by the presence of indigo and earthly tones throughout her work. Black, white and grey elements give the site balance, fostering an intriguing browsing experience for visitors. 42. Bright and cheerful The bold choice of pink, red and pink on Magic John’s pizza delivery website orange immediately evokes positive vibes, especially when paired with cool textures and animation. In addition to this very lively color scheme, they’ve opted for a secondary color of cobalt blue, as opposed to black, to keep the tone friendly and approachable. 43. Seaside inspired palette Using a sea inspired color palette on their website design, Manalulu’ s precise color scheme is made up of layers of refreshing blues and comforting greens. Vibrant photos of their products paired with ocean waves and plant life imagery stand out strongly against the soft gradient background—and make a strong case for their sustainable products. 44. Feminine and resilient HEReroines Inc. is a non-profit organization whose mission is to empower women. Their website’s hues reflect this—providing a sweep of resilient feminine shades. The no-holds-bar approach to color is effective in creating a distinct design that sets a positive tone for the organization and triggers feelings of empathy too. 45. Neutral and elegant This minimalistic photography portfolio by Hillary K. has just the right amount of each hue from her website’s elegant color palette. The general tone is light—with pale rose, grays and browns. Vast use of white space also adds an original touch to Hillary’s website layout, allowing enough space to highlight both the color and black and white photos. 46. Primary colors with a playful twist While primary colors may seem basic, there’s a lot you can play around with to create an elegant design. Graphic designer Tata Resko has done just that, opting for retro tones of bold red, yellow and green paired with black. The overall aesthetic is chique, while maintaining a touch of playfulness. 47. Unique combinations The unusual palette chosen by Extra and Ordinary design studio makes their site stand out. Presenting a one-of-a-kind collection of work, the unique color scheme merges with intriguing products, providing a strong sense of creativity. It’s clear that every detail has been purposefully placed in this tasteful design. 48. Organic and subtle Interior design studio Aurelia Petitet has implemented a subtle approach to color. An earthy green background is balanced with coral pink accents that repeat throughout the site’s menu, buttons and other small details. The image gallery, which highlights materials such as wood, adds a tactile quality to the site. 49. A hint of color Designer and artist David Milan uses a minimalistic color scheme. Playing around with light and shadow, he creates a palette of a wide range of grays, from dark to light. To shake it up, the site’s details are paired with a bright, lemon yellow that adds a pop of color to the predominantly grayscale theme. How to go about choosing the right website color scheme With a rainbow of options out there, how do you determine the perfect hues for your own web design ? When planning the primary (“dominant”), secondary and accent colors for your site, consider: The color wheel as a starting point. Use tools like the color wheel , the RGB color model  and the commonly used web colors to find color combinations that work well together. Whether you choose complementary hues, analogous pairs or triadic groups, a color wheel helps you visualize a cohesive scheme for your site. The mood you want your site to convey.   Color theory  and psychology tells us that each hue can evoke different emotions and give rise to associations with past experiences. This can have a huge impact on your site's user experience. Your target audience. Different demographics perceive colors in unique ways. Take age, culture and preferences into account. A youthful audience might enjoy bold or vibrant shades, while professionals might feel drawn to muted or neutral tones. A balanced color palette. Aim for a mix of 4–5 colors, including primary branding hues, secondary accents and softer neutrals. This ensures consistency across your site—from headers and buttons to backgrounds and pop-ups. What colors reflect your branding. If relevant, select a palette that already represents your brand, such as the colors used when you create your own logo . To identify the right mixture of hues, you can get the help of a color palette generator tools or color picker. You can also take a look at the Pantone color of the year.  We recommend browsing live websites for inspiration to see how they put color combinations into play within and throughout their page layouts. Website color schemes FAQ How many colors should a website have? The number of colors you use on your website will depend on the overall look and feel you are trying to achieve. However, as a general rule, it's best to use 1-3 main colors. Using too many colors can be overwhelming and make your website difficult to look at. What are 2025's website color trends? The most popular brand color this year is Mocha Mousse, Pantone’s Color of the Year 2025 , which blends rich cacao, chocolate and coffee tones to evoke warmth and meaningful brand connections. Other favorite website color trends include: Luminous red Metallic gray Retro burgundy Mud Poison green Black and white Cobalt blue What are the best colors for a website? There is no one "best" color for a website. The best color for your website will depend on your brand, your target audience and the overall look and feel you are trying to achieve. Blue: Blue is a calming color that can create a sense of trust and reliability and is often associated with technology. Green: Green is a peaceful and harmonious color associated with nature and environmentalism. Red: Red is an exciting color that can create a sense of urgency or excitement. Yellow: A cheerful color connected with happiness and optimism, sunshine and warmth. Orange: Orange is a vibrant color that can create a sense of energy and creativity, often linked with autumn, harvest and Halloween. How do I choose a color scheme for my website? Choose a color scheme for your website by considering your brand identity, target audience and the emotions you want to evoke. Use a color palette tool to explore color combinations based on color theory principles. Ensure good contrast for readability, and limit your palette to 2-4 main colors. Test your chosen scheme for accessibility as well. What are the main types of color schemes? The main types of color schemes are monochromatic (variations of a single color), analogous (adjacent colors on the color wheel), complementary (opposite colors on the wheel), split-complementary (a base color with two adjacent to its complement), triadic (three evenly spaced colors) and tetradic (four colors together in the color wheel). These schemes provide different aesthetics and can influence the mood of a design.

Although aesthetic design is important when planning how to build a website , it’s not the only thing that matters. As a Wix Partner who has built hundreds of websites, I (and the rest of the Wix Pro team) know that a quality site is so much more than a pretty picture. User-friendly navigation, intuitive design and airtight security are just a few of the most vital website features. Whether you’re figuring out how to create a website or how to improve an existing one, make sure to cover everything in this website features list. Want to hire a Wix Partner like me? Find website designers on the Wix Marketplace. Get to know the Wix Editor on Wix Learn . Website features list The importance of different website features depends on the purpose of a site, but there are a few that every site needs: Intuitive navigation Responsiveness Accessibility for everyone Mobile-friendly interface Attractive design High-quality content Multiple contact options Airtight security Reliable infrastructure Creating a professional website ? This website launch checklist can help you get started. 01. Intuitive navigation If you have what a site visitor is looking for, they should be able to find it without much effort. That’s why it’s so important that your site is easy to navigate. An intuitive website smoothly guides site visitors and directs their entire experience. User experience (UX) design is not only helpful for site visitors, but it’s also a way for site owners to manage user behavior. One of my responsibilities as a website designer is to create paths that lead visitors where my clients want them to go. For example, the primary aim of the Symmetryk website is to encourage users to try a demo version. I designed a “Book a Demo" call-to-action (CTA) button in a grapefruit color that stands out against the blue background, then used it twice above the fold. Olya Black's site design for Symmetryk. The website features that make a site easy for users to navigate also help search engines understand its structure. Therefore, implementing navigational elements on your site increases the likelihood that search engines will index and rank its web pages. Let’s discuss a few website features that’ll make your site easy to navigate: Breadcrumb trails: Breadcrumb trails show site visitors where they are within a website and helps them understand its overall structure. They also make it easy for visitors to navigate back to higher-level pages. Breadcrumb trails are typically displayed near the top of a page and show the path that a visitor has taken to reach the current page. With Wix, you can customize breadcrumb trails to fit your purposes and brand. Clear calls to action: When implemented effectively, CTA buttons drive conversions and encourage visitors toward the desired actions. The language should be clear and concise, leaving no room for confusion about what the button does. Wix users can design and animate buttons to attract attention and make them more interactive. For example, I gave the CTA button on the GG Event House website a hover effect that reveals confetti when a mouse moves over it. Navigation bar: Also known as a navigation menu or header, a navigation bar provides links to the main sections of a website. This essential website element enables visitors to quickly find their way around the site. I typically use single-level navigation bars to avoid overwhelming site visitors, but complex websites can benefit from multi-level site menus . When designing the site for Primavera Clinic , for example, I built a custom navigation system that splits the menu across three slides. Olya Black's site design for Primavera Clinic. 02. Responsiveness A responsive website is one with layouts that adapt to the size and orientation of a visitor’s browser window. That responsiveness ensures that the site looks great and functions well, regardless of whether the visitor opens it on a laptop or a smartphone. This website feature also makes the design process more efficient, because the site owner doesn’t have to create separate mobile and desktop versions of each web page. The Wix Editor has a variety of design tools that enable users to make their site more responsive: Customizable layouts Slideshows Galleries Full-width elements Container boxes Learn more about how to use Wix here. 03. Accessibility for everyone According to the World Health Organization, more than one billion people experience disabilities . They are all potential customers that a business could lose if their websites aren’t designed with them in mind. Plus, having a website that doesn’t meet the Web Content Accessibility Guidelines (WCAG) opens you up to lawsuits. Here are a few website features that are necessary for accessibility : High-contrast color schemes: Customers with limited vision and color blindness struggle to read text that is too similar in color to that of the background. Use this contrast checker to assess your color scheme. Keyboard navigation: People with visual and mobility impairments often rely on their keyboards rather than a mouse to navigate websites. Simplified language: Writing conversationally, using simple vocabulary and avoiding complex sentence structures ensures that people with learning disabilities (and skim readers) can understand your site. Alt text: Screen readers use alternative text on images to translate them for people with visual impairments. Clear hierarchy: Design your site and content hierarchically, so that information flows from most to least importance. Use headings predictably and keep your design language consistent across the site so that people who use keyboard navigation can move easily through the site. Easy-to-read fonts: Choose simple or familiar fonts so that people with dyslexia, learning disabilities, aphasia, and poor vision can read comfortably. Wix's Accessibility Wizard helps identify and fix accessibility issues that I might otherwise miss. This handy tool ensures that every visitor, regardless of ability, can view and navigate the site. Keep in mind that the Wizard doesn’t address the entire scope of web accessibility, so consider hiring an accessibility expert to check your site for glaring issues. 04. Mobile-friendly interface As of February 2023, about 61% of internet traffic comes from mobile devices . Therefore, there’s a significant chance that most people are accessing your site from their phones. If your mobile site isn’t up to snuff, they might not stick around. Plus, mobile-friendly design is essential if you want people to find your business on search engines. Google uses mobile-first indexing, which means that it prioritizes websites that are optimized for mobile devices. Your mobile website must be convenient to use, quick to load and as interactive as possible. Although responsiveness is an important aspect of mobile-friendly websites, it’s not the only thing that’s necessary. Simple navigation, readable fonts, and quick-to-load imagery are also important. With Wix’s mobile website builder you can easily adapt your desktop website to a smaller screen and even create a customizable mobile app for your brand. You can eliminate and add content or even change the layout completely. I especially appreciate the quick action bar website feature because it encourages mobile site visitors to get in contact with the business. Be sure to consider mobile-friendliness right from the start as you map out how to plan website . 05. Attractive design An attractive design can capture the attention of visitors and make them more likely to stay on your site. This can lead to increased engagement and a lower bounce rate. Attractive site design can also convey a sense of trustworthiness and professionalism, which can help to establish your brand as a reputable and trustworthy source of information or products. MOOI Clinic has hired me three times in the past six years to give their website a makeover. This investment ensured that their website design is always current and that it evolves with the business’s evolution. According to the owner, these efforts have helped to bolster credibility and success. Luckily, you don’t have to be a professional designer in order to take advantage of this website feature—Wix has hundreds of website templates that you can customize to suit your needs. Related reading: How Roni Sagi , runner up on American's Got Talent brought her business online. Olya Black's site design for MOOI. 06. High-quality content The text, images and videos you put on your professional website are just as important as (if not more than) how well you build it. Content that is informative and unique catches and holds a visitor’s attention. It can also help with search engine optimization ( SEO ), because their algorithms avoid recommending poor-quality web pages to searchers. Content that is high-quality isn’t just accurate and well-written; it also provides value for a site’s target audience. Keep their needs and interests in mind as you create your content and aim to deliver information that is both relevant and engaging. Although AI bots such as ChatGPT or Wix’s AI Text Creator can be great for producing content, they can’t offer the unique perspective and human touch that you can. Because of that, search engines might skip over AI-generated content and site visitors might not find it engaging enough to stay. Therefore, it’s best to use AI-generated content as a starting point and editing it to best fit your site. The website I built for Unlimited Robotics demonstrates the power of high-quality content. With the Academy of free tutorials for robot developers, the robot-focused blog and the FAQ page, Unlimited Robotics attracts, engages and fosters relationships with its relevant audiences. 07. Multiple contact options Whereas some may want to speak to someone on the phone, others may prefer getting in touch through social media. Offering different contact options gives visitors the flexibility to choose the communication method they prefer. This shows potential customers that your business is reliable and prioritizes customer service. It also increases their likelihood of becoming customers. By providing multiple contact options, you can also make your site more accessible to a wider range of people. For example, visitors who are hard of hearing may prefer to use email or live chat instead of calling, while visitors who are visually impaired may prefer to use a text-based chat feature. Because you can respond to many different channels from the Wix Inbox and keep track of customer contact information with Wix Contacts , it's easy to provide efficient customer service. Therefore, offering multiple means of communication improves the customer experience without creating extra work for you. Here are a few website features to include so that all customers are comfortable getting in touch: Live chat: Users can customize Wix Chat according to their availability and design preferences. They can also automate the chat box to start conversations or reply to customer messages. Social media links: Linking to all your social media accounts in a social bar gives people more opportunities to get to know and engage with your business. Phone number: When you use Wix to set up a business phone number , you can accept both calls and texts. Contact form: A contact form is a great website feature because it enables you to keep your communications organized and collect customer information. Wix Forms automatically adds form submissions to your contact list. Email address: Some customers prefer emailing directly over filling out contact forms, so consider offering both. Quick action bar: As previously mentioned, I love adding quick action bars to mobile sites because customers can get in touch with the click of a button. 08. Airtight security If your website collects personal data (such as credit card information and email addresses) from visitors, a strong security system is a vital website feature. Site visitors need to know that they can trust you with their information, and security breaches can jeopardize your brand reputation. Luckily, every Wix user has enterprise-grade website security with features like two-factor authentication, secure payments and anti-fraud protections. 09. Reliable infrastructure Can your website’s infrastructure drive away business? Absolutely. If a site is slow to load, cluttered or hard to navigate, users may become deterred and abandon it. According to a recent survey, almost a quarter of consumers find slow loading to be the most frustrating aspect of shopping online. In order to keep your visitors interested, it’s important that every page on your site loads in fewer than three seconds. Compressing images, removing unnecessary plugins, fixing broken links and reducing cookie sizes can help to improve site reliability . That said, the best thing you can do is use a reliable website builder to run your site. Wix optimizes every website feature for performance . It even has a site speed dashboard that helps you track and improve load times. Check the load time and overall performance of your site on a regular basis to ensure that it is optimized. Website features FAQ What are features in a website? Website features refer to the functionalities and elements that are integrated into a website to enhance user experience, improve engagement, and achieve specific goals. The features of a website can vary based on the site's purpose, industry, and target audience. What are some important website features? Reliable, robust site infrastructure and security are two of the most critical website features as these impact a site's functionality. Other important functions can include navigation, responsiveness, accessibility, mobile-friendly design and great design. What are website features vs functions? Website features refer to the distinctive characteristics and capabilities that enhance user experience, such as navigation menus, search bars and contact forms. Functions, on the other hand, pertain to the practical operations a website performs, like processing payments, sending emails or managing user accounts. While features focus on user interaction and design, functions are the operational aspects that fulfill specific tasks or purposes, collectively contributing to the overall performance and utility of a website. What are some important business website features? Business website features include a clear and compelling homepage, an intuitive navigation menu, contact information accessibility, and a responsive design for various devices. Product or service pages with detailed information, a secure and user-friendly checkout process for e-commerce, and a blog or news section for updates and industry insights. Testimonials, social media integration and a well-designed "About Us" page can build trust. Lastly, incorporating SEO elements and analytics tools can enhance visibility and measure performance for business growth. What are some features of a dynamic website? Dynamic website features include real-time content updates, interactive elements like forms and user-generated content and personalized user experiences. Content Management Systems (CMS ) enable easy content modifications, while databases store and retrieve information dynamically. Dynamic pages adapt to user preferences and behaviors. E-commerce functionalities for dynamic product displays and pricing enhance user engagement. Integration with APIs allows for seamless connections with external services. Overall, dynamic websites provide flexibility, responsiveness and interactivity, catering to evolving user needs.

Looking for the best way to build your website? Get started with Wix → Having a website is a no-brainer for musicians who are serious about their music careers. A website makes it eas y for fans to find you online, catch up on your latest gigs and stream your tracks anytime they want. Thanks to tools like Wix's free website builder  and AI website builder , getting your music online has never been easier. In this guide, we’ll walk you through some of the best website builders for musicians. You’ll also learn how to build a website from scratch  so you can share your music, connect with fans and grow your online presence. Learn more: What is a website builder? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. What is a music website? A music website is a type of website  that bands, producers, DJs or even self-taught musicians can use to share their musical journey with their fan base.  Some of the best musician websites  often include essential features like: A photo gallery with high-quality photos and cool-looking music videos to capture the energy of your performances. A playlist of your music tracks so visitors can listen to your songs on the website.  An events page with your upcoming tour dates so fans know where they can see you live.  A blog to engage with your music community. An online store to promote your music , book gigs or sell merchandise online. Learn more: How to start a music business Best content management systems What to look for in a website builder for musicians Here are some features to look for when picking a website builder to create your music website: 01. Music player integration One of the top things to look for in a music website builder is audio integration. The platform should make it easy to share your songs directly on your website. That way, visitors can listen, download and buy your music without going elsewhere. Wix Music  is an excellent choice for musicians. With the Wix Music Player, visitors can listen, share and buy tracks right on your website. Plus, you can customize the audio player to fit your brand’s design. 02. Music-friendly templates Pick a builder that offers website templates  designed with musicians in mind. These include band-focused templates or general templates for musicians with sections for your music videos, photo galleries, event schedules and more. You can then customize the template to showcase your music website in a way that fits your style. Also, remember that 93.7% of people  aged 16 and a bove use smartphones to access the internet. That means your fans will most probably visit your website on their phones. So, make sure to pick responsive templates so your website looks great on all devices. 03. Event promotion and ticketing Event promotion and ticketing is a must-have feature for musicians who play live shows or host music events.  The website builder should offer advanced music-related features that make it easy to: List your upcoming tour dates Sell tickets directly on your website Accept credit card payments Offer flexible pricing plans for different types of events Wix Events  offers lots of options to promote your music events. These include email campaigns, promotional videos, social media posts and Facebook and Instagram ads. 04. SEO and marketing tools Built-in SEO tools can help you automatically add things like meta tags, image alt texts and page titles to make your website easier for search engines to understand. Marketing tools are just as important. They will help you run email, social media and ad campaigns to boost engagement and sales. With Wix SEO  tools, you can optimize your website infrastructure , maximize local search and grow your website traffic  with essential integrations. Learn more:   Music business ideas Marketing strategies Email marketing 05. Blogging platform As a professional musician, a blog will let you share your music journey, behind-the-scenes moments or thoughts on your creative process with fans. A good website builder should make it easy to create a blog section so you can focus on telling your story without worrying about the tech stuff. Wix's Blog Maker  helps you create a blog to showcase your music career in a way that leaves a lasting impression. Learn more: How to start a blog How to start a music blog Best website builders for musicians Wix Bandzoogle BandVista Tunebud Music Glue 01. Wix Wix is one of the best website builders for musicians who want to build an online presence to showcase their musical journey. It tops our list because of its robust suite of music-friendly features that include: A drag-and-drop editor that makes it easy to tweak layouts, fonts, colors and more to reflect your unique style. Nice templates for musicians with sections for music videos, photo galleries, event schedules and more.  Wix Music to upload your tracks directly to your website where visitors can listen, share, download and purchase your music. Wix Events to sell tickets directly on your website and create promotional campaigns through email, social media and Facebook and Instagram ads. Built-in SEO and marketing tools to grow your audience and visibility. Blog Maker to set up a blog section where you can share your stories. Wix also offers reliable web hosting, so you don’t have to worry about your site crashing during a big album drop or ticket sales. And if you ever get stuck, there are many resources and 24/7 customer support to help you out. Pricing:  Free plan available. Paid plans start at $17 per month. 02. Bandzoogle Bandzoogle has features that are perfect for musicians. For example, you can add music players and stores to let fans stream or buy your tracks. You can also set up a gig calendar to share show dates and sell tickets directly on your site. Moreover, you can link your website to platforms like SoundCloud, Bandcamp and social media networks to promote and sell your merch and music online. Pricing:  30-day free trial. Paid plans start at $6.95 per month. 03. BandVista Like Bandzoogle, BandVista is designed for musicians. It offers music-focused templates that let you create a website that fits your style of music—whether you're rocking out, jamming to jazz or flying solo.  The platform also has a built-in music player so fans can listen to your tracks right on your site. Plus, you can easily add videos from YouTube, Vimeo or Facebook to further engage your audience. Pricing:  30-day free trial. Paid plans start at $9.95 per month (billed annually). 04. Tunebud Tunebud is a website-building tool for musicians, composers and publishers who want to promote and monetize their music. It offers ready-to-use components and the freedom to create unlimited website pages. The platform also has robust ecommerce features. You can sell tracks with pay-per-download options, offer subscriptions and even get support for multiple currencies to reach fans worldwide. Pricing:  One-month free trial. Paid plans start at $5 per month. 05. Music Glue Music Glue is perfect for artists who want to focus on selling their merch or music online. It has powerful ecommerce features and built-in marketing tools that help you engage your fans and boost sales.  The platform also offers print-on-demand (POD) services, which saves you from inventory headaches. Pricing:  Free 14-day trial. Paid plans start at £4.99 per month. How to build a website for musicians Let’s now look at how you can create a music website  to showcase your musical journey. Learn more: How to create an EPK DJ websites 01. Register a domain name A domain name  is the web address  fans use to find you online, so you need to keep it simple and recognizable. For example, if your band’s name is "The Silver Strings," you might choose a URL  like www.thesilverstrings.com . However, make sure to do a domain name search  to see if your preferred name is available. 02. Pick a web hosting provider A web hosting provider houses your web content  and makes it accessible to visitors.  If you’re just starting out, consider using free web hosting  from Wix. You can always upgrade later for more features and better performance when your fan base grows. Learn more:   Web server 03. Choose a music website builder Now that you've got your domain and hosting sorted, the fun part begins: website development .  A platform like Wix offers the tools and customization options you need to create a website that matches your music style. Learn more:   What is web design ? 04. Create your website title and pages Once your website is up and running, you can create a catchy website title  and plan out your web pages . Some key pages to add include Home, About, Music, Shop (if you're selling merch) and Contact. You can also add logos to make your brand instantly recognizable and social media icons so fans can follow you on social networks. Learn more: How to make a music logo Band name ideas Best band logos "When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking." Nitzan Eiges, tech SEO team lead at Wix 05. Manage your music website Building your website is just the beginning. You need to manage it well. Good website management  will help your website run smoothly, remain secure and stay up-to-date. Make sure to update your web pages regularly with your latest tracks, videos, tour dates or blog posts. This will give your fans a reason to keep coming back for more. Website builder for musicians FAQ What website builder for musicians use? Musicians often use website builders like Wix or Bandzoogle to create professional and engaging websites. These platforms offer features tailored to artists, such as customizable templates, music player integrations, eCommerce for selling merch and tools to promote gigs and events. How to create a website for a musician? Creating a website for a musician is simple with platforms like Wix: Choose a Website Builder:  Pick a builder that offers music-friendly templates and tools. Wix, for example, has specialized templates for musicians. Select a Template:  Choose a design that suits your style, featuring your music, bio and gigs. Customize Your Site:  Add a music player, photo galleries, videos and an event calendar. Set Up eCommerce:  Sell merchandise, albums or tickets directly from your site. Go Live and Promote:  Publish your site and share it on social media to engage your audience. Is Wix good for musicians? Yes, Wix is an excellent choice for musicians. It offers templates designed specifically for artists, allowing you to showcase music, videos and events seamlessly. The built-in Wix Music Player lets you stream and sell your tracks commission-free. Plus, Wix’s marketing tools help you promote gigs, connect with fans and grow your audience. What is the best website builder for an artist? The best website builder for an artist depends on your needs: Wix: Ideal for its creative freedom and robust features like music players and event management tools. Bandzoogle : Designed exclusively for musicians, with built-in eCommerce and mailing list tools. Tunebud : Known for sleek, minimalist designs and excellent portfolio features. Music Glue : A budget-friendly option with essential tools for beginners. For most musicians, Wix offers the perfect balance of design flexibility and performance. Is it worth having a website as a musician? Absolutely. A website is essential for musicians to showcase their work, connect with fans and manage their online presence. Unlike social media, your website is a space you fully control, allowing you to: Highlight your discography and videos. Sell albums, merchandise, and tickets directly. Build a mailing list to engage your audience. Improve your discoverability with SEO tools. A professional website positions you as a serious artist and helps you reach a broader audience. Best website builder for artist/band? When it comes to the best website builders for artists and bands, several platforms stand out for their musician-focused features. Wix is a top choice, offering customizable templates, built-in music players and tools for selling merchandise and promoting events. Bandzoogle is another excellent option, designed specifically for musicians, with features like mailing lists, integrated eCommerce and tools to sell music directly from your site. For those seeking simplicity, Tunebud provides an easy-to-use platform tailored to independent artists looking to share their music and grow their fan base. Finally, Music Glue is a great choice for bands wanting a streamlined way to sell music, tickets and merchandise directly to fans. Each platform offers unique advantages, but Wix stands out for its flexibility and creative freedom.

The website background might seem like an insignificant detail when you’re figuring out how to make a website . After all, it’s not like you can put anything of value behind your content—or can you? More than just a visual asset, a website background is a powerful tool. You can use it to reinforce your brand’s visual style, set the mood, emphasize certain aspects of your site and indicate a structure in your web design . Using some of Wix’s website templates as examples, we’re breaking down 10 website background ideas and offering some best practices for deciding which one is best for your website. Naama Oren, one of Wix’s talented designers, will chime in with insights and tips to help you create the best website you can with these backgrounds. Want access to all these website background ideas and the corresponding templates? Design a website with Wix today. 10 website background ideas you’ll love White website backgrounds Solid-color website backgrounds Split-color website backgrounds Gradient website backgrounds Graphic website backgrounds Textured website backgrounds Photographic website backgrounds Video website backgrounds Animated website backgrounds Website backgrounds with parallax effects 01. White website backgrounds One of the most timeless and versatile choices for website backgrounds is the classic white background. “You can’t go wrong with an all-white background,” says Naama. “Designers love white backgrounds because they always look good and never go out of style.” This clean and minimalistic choice not only makes imagery pop but it also gives you room to play with typography and layouts. Consider the Branding Portfolio Template as an example. From the header to the footer, the white background creates a sense of calm amidst the chaos of the internet. It serves as a refreshing contrast to the crisp, black text. What's more, the background doesn't vie for attention with the glossy fashion portfolio images below; instead, it provides a breathable context that allows your work to shine. 02. Solid-color website backgrounds If white bores the heck out of you but you still need a more neutral background than, say, a video website background (we’ll get to that later), a solid-color background could be the ideal compromise. This type of background is useful for immersing visitors in your brand or demonstrating how forward-thinking or up-with-the-trends you are. Take a look at the hero section in the Fast Food Restaurant Template . The green-grape color is a trendy, bold choice that demonstrates the restaurant’s cool-factor. “I think it creates something very graphic in a way,” says Naama. “The trendy color and the cut-out elements make it look kind of indulgent.” Indeed, the color doesn't just play the role of a background but also brings objects to life, imparting the site with a compelling 3D quality. The challenge with color backgrounds is that every element must harmonize with the chosen hue. Therefore, if you’re starting a business that is more image-centric, you should choose colors that are more neutral such as the ecru color in this template’s text-heavy sections. Even if you opt for a bolder color, employing neutral shades strategically can offer viewers a visual respite. Pro tip: To change the color scheme, simply customize the color theme to match your branding and watch the design transform automatically. If you don't have the hex codes at hand, you can upload your logo to receive a selection of compatible color palettes. You can even manage specific adjustments, like altering background or title colors, in the advanced settings. 03. Split-color website backgrounds Looking for an even more interesting way to play with color? Consider using a split-color background that divides your canvas in half. While the technique won’t work for every website, it’s a neat one to use when your pages are overflowing with images. If you want to see this background style in action, check out the Illustrator Website Template . This online portfolio website is covered with graphics that show off the artist’s work. A solid color background might’ve worked here. However, the split between blush pink and black keeps the design visually interesting. Pro tip: With Wix’s drag-and-drop editor, it’s easy to create layered backgrounds like this one. If you’re looking to go for a split-screen, split-color look, all you need to do is add a container to one side of the template and set it to a different background color. 04. Gradient website backgrounds Web gradients allow you to have more fun with color. By gradually blending a combination of colors, gradients create an engaging and modern visual experience. According to Naama, though, you have to be careful when it comes to placing gradients in the background. “It really depends on the concept, the visual language and the industry,” she explains. For instance, in tech and AI, they could look great and work really well with the branding. For more conservative industries, not so much. There are different ways to use gradients effectively in the background of a website. You could go subtle by blending two similar colors. You could also follow the lead of the Coming Soon Landing Page Template and mix a wide range of colors, play around with the direction of the gradient and use neon colors to call attention to the content in the center. “This gradient pops. It looks fresh and young. A little bit feminine,” says Naama. If you’re building a brand that needs to stand out among the competition, this striking color competition could be a great fit—but only in small doses. “I don’t know if it would’ve worked on a longer webpage,” says Naama. “You can go crazy with the background when it’s a short page.” Pro tip: The Wix Editor comes with a tool that allows you to create a totally custom gradient background for any part of your website. 05. Graphic website backgrounds If you’re thinking about using graphics like illustrations or patterns for the imagery on your site, keep in mind that they can be just as effective in the background as in the foreground. The Gaming Company Website Template is a creative example of how graphics can help you build a world around your brand. Using imagery from the video games the company has created immerses viewers and vividly showcases the company’s capabilities. This is arguably one of the more challenging website background ideas to execute because graphics add a lot of complexity to a website. Failing to counterbalance the excess with subtle elements may make your website too overwhelming for visitors to enjoy. “While the user scrolls, they need to have a good experience,” says Naama. “If it’s a very purple, illustrative background, I’d use white typography and clean, sleek elements. Nothing too dramatic. It’s a balance.” 06. Textured website backgrounds A textured website background is one that resembles a tactile surface. This is a great way to inject realism into the digital experience. If your brand has a brick-and-mortar component or sells real-world experiences, implementing this website background design idea could be a cool way to bridge that gap. Visit the Japanese Restaurant Website Template , and you’ll see what we mean. The crinkled fabric background appears on every fold of the homepage, often changing colors to give the page some structure. The texture is subtle enough that it doesn't distract from the content of the website, but it still adds visual interest and depth. To create a visually engaging and harmonious design, select textures that align with your brand's identity and message. Subtle texture like fabrics, surfaces, tricks of light and shadows often work wonders, adding depth and interest without overshadowing your content. Pro tip: Search “texture” in the Wix Media Manager to find a textured background that fits your branding. Whereas something like the seed paper image could help you add a peaceful, organic feel to your site, the satin images exude luxury. 07. Photographic website backgrounds Images are potent tools in the digital world, capable of conveying complex ideas, emotions and the essence of your brand with just a glance. In the context of photographic website backgrounds, their significance becomes even more pronounced. These background images are like the opening scene of a movie, the first impression that visitors get when they land on your website. They set the tone for the entire digital journey, encapsulating the essence of your brand and the message you wish to convey. The hero of the Plant Store Website Template is the perfect example of how effective this type of website background can be. Rather than a closeup of one of the store’s plants, the backdrop is an atmospheric shot of a trendy, plant-filled room. “It’s more like they’re selling a vibe or an atmosphere,” says Naama. “The photo creates this sense in visitors like, ‘I want this house full of plants.’” When implemented thoughtfully, photographic backgrounds can set the tone, create engagement and leave a lasting impact on your visitors. Start by selecting images that harmonize with your brand and message, ensuring they convey the right emotions and align with your overall theme. Consider factors such as image composition, color schemes and subject matter to create a cohesive visual narrative. Make sure the background doesn't overwhelm the content or interfere with readability. Pro tip: In terms of sourcing your photos, you have a couple options. If you’re not taking your own, use free stock photos instead. Wix users, specifically, have access to Wix’s free image library as well as Shutterstock and Unsplash integrations. 08. Video website backgrounds Unlike static images, video backgrounds introduce movement and the sense of a physical presence to your website. It's like inviting your audience to step inside the story of your brand, where they become active participants. Whether it's the serene waves of an ocean or a bustling cityscape, video backgrounds offer a sense of place, mood and atmosphere that can be both aesthetically pleasing and emotionally evocative. The Producer Website Template demonstrates that something as simple as a short clip of a person working at their desk can make a big impression. While the fullscreen website background enhances the immersive experience, the dark overlay pattern ensures that the site’s text is the focus. “It lets you in easily,” explains Naama. “You want to stay and stare at it and you don’t understand why.” Pro tip: In order to avoid overloading your site with heavy files, use brief clips for backgrounds and click “play in a loop” in Wix’s video settings panel. Wix’s Media Manager offers plenty of free videos for you to choose from. Alternatively, you can upload your own or purchase one from the Shuttershock integration. 09. Animated website backgrounds Animation backgrounds serve as a dynamic tool to capture your visitors' attention and evoke specific emotions. For instance, slow animations can create a sense of calm, making them ideal for wellness-oriented brands. On the other hand, faster and more erratic animations are perfect for energizing fitness brands. But animation isn't limited to just enlivening your website; it can also enhance flat, single-color backgrounds. Take, for instance, the Graphic Designer Template , where a subtle undulating animation breathes life into what would otherwise be a plain white background. "Because it's so minimalistic, the subtle animation gives it depth," notes Naama. Moreover, the white coloring of the animation complements the keyhole image and bold typography choices seamlessly. 10. Website backgrounds with parallax effects According to Naama, a parallax scrolling effect—which creates the illusion of three-dimensionality—is a great alternative to video and animation. “If you can’t find an amazing video to use, a parallax background can add depth to your design,” she explains. “The parallax helps it become more alive.” In the Sport Merchandise Store Website Template , the parallax effect adds drama to the heroic-looking images of athletes. But parallax has different effects depending on the content of the imagery, so this type of website background could be a good fit for just about any website. Pro tip: Wix has more than a dozen scroll effects to apply to your background. Besides parallax, “reveal” and “fade out” can also make your background more impactful. Website background design best practices How do you choose which website background is right for you with so many choices out there? Naama says it starts with a good understanding of what kind of content you’re working with and who you’re building the website for. Here are a handful of additional best practices she recommends for selecting the right website background. 01. Don’t let the background draw too much attention away from content Think of your background like a backup dancer—it needs to look good and be in-sync with the star, but it should never steal the show. Remember that your primary objective when choosing a background is to create a visually pleasing and user-friendly experience that encourages users to stay and explore your website. For example, if you decide to go with a color background, avoid using colors that are overly vibrant or jarring. According to research from Top Design Firms , 39% of people surveyed said that website color is more important to them than other elements. However, they’d leave the site if the colors are outlandish or off-putting. 02. Use backgrounds to streamline the flow of content on the page For long-scrolling websites , backgrounds are useful for dividing content sections. They create a distinctive look for each section, helping users transition from one part to the next. To create an effective flow and keep it engaging, create a distinctive look for each alternating background. For instance, the hero section could have a video background, the below-the-fold section could use a white background and the next one could have an image or video. 03. Add boundaries between backgrounds as needed Sometimes, alternating background types alone may not provide a clear distinction between sections. For instance, a sticky header with a white background may distract from content in other white background sections. Use techniques like grid lines, bevels, shadows and transparency to create a definite separation between backgrounds. 04. Ensure readability Backgrounds with busy imagery, bold colors, or excessive movement can hinder content readability and accessibility. Pairing your background with the right typography is crucial for accomplishing this. Additionally, adjusting the contrast between the color of the background and the text can help you achieve optimal readability. 05. Be on brand Leverage backgrounds to reinforce your brand identity. Incorporate your brand's color palette into your background and use it as a storytelling canvas. Background elements, whether images, patterns, colors, videos or even interactive features like custom cursors and hover effects , can effectively convey your brand's story and purpose. These dynamic touches not only enhance engagement but also leave a lasting impression that aligns with your brand. 06. Make it mobile-friendly Because almost 59% of global internet traffic comes from mobile users , you need to consider whether your background is going to look as nice on mobile as it does on desktop. While fullscreen color and gradient backgrounds are the easiest to make responsive, don’t let that stop you from experimenting with other website background ideas. In the Wix editor, you can toggle back and forth between desktop and mobile when designing your website. So creating a responsive image, video or animated background should be no problem. 07. Pay attention to the quality of your background imagery Whether it's textures, photos, videos, or animations, pay attention to the quality and resolution of your background files. Start with high-quality, high-resolution files from reliable sources. Ensure file formats and sizes align with your website's design, avoiding issues like pixelation or stretching. Learn more: What is a pixel 08. Optimize image or video backgrounds for speed It’s not just undersized files that can cause problems. Excessively large files can cause your pages to load slowly. According to Google , the chances of visitors bouncing off of a page go up by 32% if it takes more than three seconds to load. Choosing the right file formats will help keep background file sizes reasonable. WebP and SVG are the lightest. JPG is lighter than PNG, but it can come at the cost of resolution and graphic detail. Another thing you can do is use an image resizer to resize and compress your files before you upload them into your website builder. This will help your site maintain speed and functionality. Website backgrounds FAQ What is the best background for a website? The best background for a website depends on its purpose and content. Generally, a clean and subtle background, such as a solid color or a subtle texture, provides a visually appealing backdrop that doesn't distract from the content. Choose colors that complement the overall theme and promote readability. For image backgrounds, prioritize high resolution and relevance to the website's message. Regular testing and consideration of user preferences are key factors in determining the most effective background.

Turn your ideas into a website you love with Wix →   Video marketing  has fast become a key component of successful marketing strategies , with video streaming projected to account for 91% of global internet traffic in 2025 . These days, an engaging marketing video is perhaps one of the most effective ways to attract potential customers. But how many businesses use video marketing, and how many are seeing a return on their investment? This report breaks down the latest video marketing statistics available. Learn  how to make a website  with a website builder  that supports powerful video integration. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. 10 video marketing statistics for 2025 Global spending on digital video advertising is projected to surpass $200 billion in 2025—up 8.4% from 2024 ( Statista ). Short-form digital video spending is expected to reach $111 billion in 2025, a year-on-year rise of 12% ( Statista ). The US had 238 million YouTube viewers in July 2024—the second-highest globally ( Statista ). Nearly half (48.2%) of internet users watch music videos weekly, the highest of any video content type ( Statista ). 89% of businesses use video marketing in 2025, down 2% from 2024 ( Wyzowl ). 95% of companies consider video marketing important in 2025—a rise of 7% from the previous year ( Wyzowl ). Over a third (37%) of businesses that don’t use video marketing said it’s because they don’t know where to start ( Wyzowl ). As of early 2025, 73% of video marketers have created explainer videos, making this the most common use case. ( Wyzowl ). Nearly four-fifths (78%) of online users prefer to learn about a product through a short-form video ( Wyzowl ). A quarter (25%) of companies allocate 10% or less of their marketing budget to video marketing ( Wyzowl ). Writing about the video marketing industry? Wix can provide expert quotes and help you find additional industry stats. Contact us  today to learn more. Video marketing industry statistics How much do businesses spend on short-form video marketing? The latest video marketing statistics from Statista  found that global spending on digital video advertising exceeded $190 billion in 2024 ($191.4 billion). This represents a rise of around 10% from the previous year ($173.5 billion) and nearly 21% from 2022 ($158.8 billion). A projected 8.4% increase in 2025 is scheduled to take digital video advertising spending past $200 billion for the first time ($207.5 billion) by the end of the year. Total global spending on digital video advertising, 2017-2029 Global spending on digital video advertising has accelerated since 2017, when the total spend was just under $35 billion. A rise of over 53% took spending past $50 billion in 2018 ($53.43 billion), with this figure nearly doubling by 2020 ($106.5 billion). Industry spending is expected to continue growing for the rest of the decade, albeit at a slower pace. A projected 7.7% increase in 2026 is set to push spending past $220 billion ($223.5 billion), with this figure reaching $239.1 billion by 2026 (+7%). By 2029, global spending on digital video advertising is projected to be $268 billion, marking a rise of over 29% from 2025. If projections prove correct, then global spending on digital video advertising will be over seven times more in 2029 than in 2017. How much do businesses spend on video marketing? Global spending on short-form digital video advertising is projected to reach $111 billion in 2025, according to Statista . If correct, then the industry will see its spending increase by nearly 12% from 2024 ($99.43 billion). Total global spending on digital advertising for short-form videos 2017-2029 Spending on short-form digital adverts has soared since 2017 when the total stood at just under $1.6 billion. After almost tripling (+191.1%) to $4.6 billion in 2018, a similar rise (+179.7%) saw numbers surpass the $10 billion mark the following year ($12.87 billion).  After exceeding $32 billion in 2020, total spending almost doubled (92.5%) to $62.21 billion a year later, before surpassing $99 billion by 2024 (+59.8%). Spending is expected to grow at a slower rate beyond 2025, reaching $122.5 billion in 2026 (+10.2%) before exceeding $134 billion a year later (+9.6%). By 2029, the total expenditure on short-form digital video advertising is projected to reach $157.5 billion, marking a rise of over two-fifths (41.9%) from 2025. If projections prove correct, then industry spending will be roughly 100 times more in 2029 than in 2017. How much do businesses spend per internet user on video marketing? The average global spend on digital video advertisements is projected to be nearly $35 per internet user in 2025—up 2.3% from the previous year ($33.59.) At the same time, the global spend on short-form digital ads is projected to reach $17.46, marking a year-on-year rise of almost 6%. Average spend per internet user on digital video advertisements by type of advert, 2017-2029 The average spend on digital video advertisements has accelerated since 2017, when it stood at $10.74 per internet user. This figure more than doubled (+126.6%) by 2020, with the total spend per user exceeding $30 for the first time in 2021 (+30.4%).  Spending on short-form video advertising has grown at an even quicker rate. With an average spending of just $0.49 per internet user in 2017, short-form adverts saw their spending per user more than double in each of the following three years.  A rise of over four-fifths (+81.3%) in 2021 took the total above $10 per user for the first time, with growth slowing thereafter. By 2029, overall spending on digital video advertisements is expected to reach $38.45 per internet user, an increase of nearly 12% from 2025. At the same time, short-form video advertising expenditure is expected to reach $22.60 per internet user—up 23% from 2025 and nearly 50 times more than in 2017. "It never hurts to repurpose your long-form content into short-form formats (like Instagram Reels, YouTube Shorts, etc.)—and vice versa. By doing so, you can appeal to people who consume information in different ways. It’s a timeless technique that stretches the value of your work." - Giorgia Foscarini, international blogs team lead at Wix Video marketing user habits How much video content do people consume online? The number of internet users streaming or downloading video content at least once a month was projected to reach nearly 3.5 billion  in 2023. Additionally, a report from Statista estimated that there would be around 164.6 million live video viewers in the US alone in 2024. As of Q1 2024, online videos had an audience reach of 92.3% , meaning over nine-tenths of the global population can access online video content. Additionally, Wyzowl reported that global average video consumption stood at 17 hours in 2023—down from 19 the pre vious year. Which country watched the most video content online? As of July 2024, the US had the second-highest number of YouTube viewers globally, at 238 million, according to Statista . However, this was half the total of first-placed India, which had 476 million viewers. Total number of YouTube viewers by country (2024) As of July 2024, Brazil had the third-highest number of YouTube viewers, at 147 million—nearly two-fifths (38%) less than the United States. Indonesia was the final country with over 100 million YouTube viewers, with a total of 139 million—nearly two-thirds (65%) more than fifth-placed Mexico.  Rounding off the top 10 were the Philippines and Turkey, who both had 58.1 million YouTube viewers. This was around 8% less than ninth-placed Vietnam and less than a quarter of the total for the United States. What are the most popular types of video content? Music videos were the most popular video content among internet users in Q4 2024, according to Statista . Nearly half (48.2%) of users worldwide reported watching music videos online every week—over 13% higher than any other type of video content. Music videos were followed by comedy, memes and viral content, which were watched by 35% of users weekly. This was over 7% more than any other content type, making it the final one to be watched by over a third of internet users each week. Video content type Percentage of global internet users who watch this type of content weekly Music videos 48.2% Comedy, meme or viral video 35% Video live stream 27.7% Educational video 26% Tutorial or how-to video 25.8% Sports clip or highlights video 25.7% Product review video 25.3% Sports match or commentary 23.5% Influencer videos or vlogs 23.4% Gaming video 22.2% The percentage of people who watch video content weekly by content type—source: Statista Video live streams had the third highest percentage of weekly viewers, at 27.7%—nearly 2% more than educational videos (26%). Three other types of video content were viewed by more than a quarter of internet users weekly; they were: Tutorial or how-to videos (25.8%) Sports clips or highlight videos (25.7%) Product review videos (25.3%) At the other end of the scale, just over 22% of internet users watched gaming videos weekly—over 1% less than the number who watched influencer videos and vlogs. How many businesses use video marketing? Recent video marketing statistics from Wyzowl  found that nearly nine in 10 (89%) businesses use video marketing in 2025. However, this represents a decline of 2% from 2024 when the number stood at 91%. The percentage of surveyed businesses that use video marketing, 2016-2025 Video marketing use has climbed rapidly since 2016 when it was used by just over three-fifths of businesses (61%). A 2% rise in 2017 was followed by an 18% leap in 2018 that took the total past 80% for the first time. Following a 6% jump to 87% in 2019, numbers stagnated until 2023 when they reached a peak of 91%. This number remained unchanged the following year before dropping below 90% in 2025. The latest figures mean that the number of businesses using video marketing grew by 28% between 2016 and 2025. How many businesses consider video marketing important? A study from Wyzowl  found that 19 out of 20 (95%) businesses consider video marketing an important part of their strategy for 2025. This represents a 7% climb from 2024 when the number stood at 88%. The percentage of surveyed businesses that see video marketing as an important part of their strategy, 2016-2025 The number of businesses that consider video marketing important has grown steadily since 2015 when it stood at just over three-quarters (78%). A 10% rise the following year took the total to 88%, with numbers falling to 82% in 2017 (-6%). A 6% increase in 2019 saw the total exceed 90% for the first time, with this figure reaching a peak of 96% in 2023. Though an 8% fall in 2024 temporarily halted this growth, numbers returned close to peak levels a year later (+7%). The latest figures mean that 17% more businesses consider video marketing important to their strategy going into 2025 than in 2015. Why do some businesses not use video marketing? Over a third (37%) of marketers who don’t use video marketing cited not knowing where to start as their main reason for not using it. This was 9% more common than any other response and the only one given by more than 30% of marketers. The most common reasons among surveyed marketers for not using video marketing, 2025 Over a quarter (26%) felt they lacked the time to implement video marketing, compared to 16% that were unclear on the return on investment (ROI) offered by the medium. Price was the final reason cited by over a tenth of businesses, with 11% claiming that video marketing was too expensive. One in twenty (5%) said they can’t convince key decision-makers in their company to employ video marketing, with the same number saying they don’t feel it’s needed. Despite these figures, the number of marketers employing video in their strategy looks set to rise. Over two-thirds (68%) of marketers who don’t use video said they plan to start using it in 2025. Video content marketing statistics Video content marketing statistics published by WebFX claimed that nearly a third (31%) of businesses publish between two and four videos each month.  Elsewhere, a 2022 report from HubSpot found that two-thirds (65%) of companies add captions to their video for accessibility. The same HubSpot report found that: 63% of marketers believe content related to news events and cultural moments generates the most engagement. 24% believe that funny videos are more likely to go viral. 36% say that capturing a user's attention in the first few seconds is the most important element of video content. The report also revealed that over two-fifths (42%) of companies feel their videos have improved as a result of partnering with an external agency. What are the most popular types of video marketing content among businesses? More than half (54%) of marketers in a 2024 Wyzowl  survey said that live-action videos were the type of video they created most often. This was more than double the number of any other video type—30% more than animated videos. The most common types of videos created by companies surveyed Less than one in five (15%) of marketers said that screen-recorded videos were their most frequent video type. This was less than a third of the number who selected live-action videos and 9% fewer than those who chose animated videos. Do businesses create their video marketing in-house? Recent video marketing statistics found that more than half (55%) of businesses create their digital marketing videos in-house. This was nearly quadruple the number that exclusively uses external vendors to create video content (14%). The percentage of businesses creating their digital marketing videos in-house or externally Over three in 10 (31%) businesses use a combination of in-house videos and external vendors to create video content. This was 24% less than the number who operated entirely in-house but 17% more than those who outsourced all video content. How do businesses create their video marketing content? According to Wyzowl , nearly three-quarters (73%) of businesses use explainer videos in their marketing strategy. This was 4% more than any other video type, making explainer videos the only one used by over 70% of companies. The most common types of digital video created by businesses Over two-thirds (69%) of businesses create social media videos—9% more than any other video type. Testimonial videos were the final type selected by at least three-fifths of businesses, with a total of 60%—7% more than presentation videos (53%). There were four types of videos selected by between 40% and 50% of businesses, they were: Product demo video (48%) Sales video (44%) Teaser video (44%) Video ads (42%) At the other end of the scale, just over a tenth (11%) of businesses said they created employee onboarding videos—6% less than any other answer. App demo videos (17%) were the only other type selected by less than a fifth of companies. Statistics on different types of video marketing B2B video marketing statistics A 2024 report from the Content Marketing Institute  found that over three-quarters (76%) of B2B marketers used video in their content. An article from Here Now  in the same year reported that almost half (45%) of B2B marketers are creating training videos, with 39% incorporating customer testimonials into videos. The popularity of video among B2B marketers was highlighted by Vidico  statistics from 2023, which found that 70% of B2B buy ers engage with video during their purchasing journey.  The same report also revealed: Over half (52%) of B2B marketers cite video as the content type generating the highest ROI. B2B marketers using video report 49% faster revenue growth than those who don’t. Nearly three-quarters (73%) of B2B marketers report that video positively influences their marketing results. 85% of B2B marketers consider video to be an effective tool for online engagement. 65% of B2B companies have gained new customers through LinkedIn video marketing. Video email marketing statistics A 2024 report from Beehiiv  claimed that video email marketing  has a 300% higher ROI on average than standard email marketing campaigns. The report also found that over half (55%) of email marketers using video report higher click-through rates than those who don’t. Additionally, a video thumbnail improved subscriber engagement by nearly 41% when included in an email, while embedding videos into emails was found to boost click-through rates by 65%. Elsewhere, video marketing statistics from Zippia in 2023 found that including the word ‘video’ in an email subject line can boost open rates by 7% to 13%. Live video marketing statistics The number of people who watch live video content in the US was projected to reach 164.6 million in 2024, according to Statista . This represents a 5-year rise of around 30% from 2019 when the number stood at 126.7 million. A 2024 report from Dash  revealed that over half (53%) of businesses have used live video in some form, with 28% of marketers believing it offers the best ROI. The power of video marketing is also backed up by buyer statistics, with half (50%) of TikTok users saying they’ve bought something after watching a TikTok Live. Additionally, nearly a third (31%) of online users believe live commerce helps them make better-informed purchase decisions, with 45% of internet users in China using it to find new products. Video marketing trends and customer statistics A 2023 s tudy from Vidyard  found that just over half (53%) of viewers watch a video right to the end.   Statistics from Insider Intelligence (via Dash ) found that three-quarters (75%) of people watched short-form videos on their mobile phones in 2023. Despite the growing popularity of short-form videos, Witsia’s 2024 report  found that nearly a fifth (16%) of users will stick with a 60-minute video all the way through, suggesting long-form videos can still find a place in an effective video marketing str ategy. What are the preferred types of marketing among online consumers? Video marketing statistics from Wyzowl show that over three-quarters (78%) of online consumers prefer to learn about a product or service via a short video. This was over seven times more than the number that preferred to read a text-based article (9%). The percentage of online users who prefer learning about a product or service by content type Just one in twenty (5%) online users chose ebooks or manuals as their preferred content type. This was 2% more than the number who selected both infographics and webinars, pitches or presentations (3%). Finally, 2% of users selected sales calls as their favored method for product learning—almost forty times less than the number who selected short videos. How many viewers watch a video until the end? A 2023 study from Vidyard  found that two-thirds (66%) of online users will typically watch a video less than one minute long until the end. This number rose to 84% when accounting for people who watch at least half the video. The average percentage of viewers who finish a video by length The average percentage of video finishers tends to decrease as videos get longer. Nearly three-fifths (56%) of users finish a 1-2 minute video, on average, with this number falling to exactly half (50%) for 2-10 minute videos. This number falls to just under two-fifths (39%) for videos that last 10 to 20 minutes, with less than a quarter (22%) watching videos over 20 minutes to the end. There is a similar trajectory for people who watch at least 50% of a video, on average. Just over three-quarters of users will watch at least half of a 1-2 minute video, with this number falling to 41% (-35%) for videos lasting more than 20 minutes. Video marketing ROI statistics A 2024 report from Wordstream found that marketers using video marketing can grow their revenue 49% faster than those who don’t. Additionally, they can increase their conversion rates by an average of 34%. The average conversion rate for websites featuring video content is 4.8%, compared to 2.9% for sites that don’t. With this in mind, the following looks at the wider data surrounding the return-on-investment (ROI) generated from video marketing activity. How many businesses report a good ROI from digital marketing? The latest video marketing statistics found over nine in 10 (93%) businesses claim video marketing has given them good ROI in 2025. This represents a 3% rise from 2024 (3%) and is the highest number to date. The percentage of businesses who say video marketing has given them good ROI, 2016-2025 The number of businesses citing good ROI from video marketing has risen sharply since 2016, when just over three-quarters (76%) said that the channel offered a good ROI. A 7% rise in 2017 took the number past 80% (83%) for the first time with numbers falling 5% the following year. Consecutive rises in 2019 and 2020 took the total to 88%, with this number surpassing 90% by 2023 (92%). After a 2% decline in 2024, the number reached record levels in 2025. The latest figure means that 17% more businesses in 2025 feel that video marketing provides good ROI, compared to 2016. Video marketing cost statistics Recent video marketing stats from Wyzowl  found that 42% of marketers spent between $0 and $500 on an average video in 2023. This was more than double the number that typically spent $501 to $1,000 (18%) per video. Video cost The percentage of marketers who spend this amount on an average video $0 to $500 42% $501 to $1,000 18% $1,001 to $5,000 25% $5,001 to $10,000 9% $10,001 to $20,000 3% More than $20,000 4% The average cost of creating a video among marketers, 2023—source: Wyzowl A quarter of marketers spend between $1,001 and $5,000 on an average video, making this the second-most common amount—7% more than those who spent $501-$1,000. This means that 85% of brands typically spend $5,000 or less on a video. Nearly a tenth (9%) of marketers spent between $5,001 and $10,000 on a standard video—triple the number who spent up to $20,000 (3%). Finally, one in 25 marketers (4%) exceeded $20,000 on their average video spend. This was less than a quarter of the number who paid between $501 and $1,000. Video marketing budget statistics The same Wyzowl  report found that a quarter (25%) of businesses allocate between 0% and 10% of their marketing budget to video marketing. This was 8% more than any other figure, with 17% allocating 11% to 20% of their budget. The percentage of marketing budget allocated to video marketing by businesses Just over a tenth (11%) of businesses dedicate between 21% and 30% of their marketing budget to video marketing—the third-highest total. This means that more than half (53%) of businesses spend 30% or less of their marketing budget on videos. Around a tenth (9%) allocated 31% to 40% of their budget to video marketing, compared to just 4% who used 41% to 50%.   Overall, 16% of businesses allocated more than half their marketing budget to video marketing, with 2% spending nearly their entire budget (91%-100%). How does video marketing affect sales? As of early 2025, over four-fifths (84%) of businesses say that their video marketing efforts have directly increased sales. However, this represents a 3% fall from the previous year when the total stood at 87%. The percentage of businesses who claim video marketing directly increased sales, 2016-2025 The number of businesses citing revenue increases from video marketing has climbed steadily from 2016, when the figure stood at 64%. A 17% rise in 2017 took the number to 81%, before falling to 76% the following year (-5%). The total returned to 81% in 2022, before hitting a peak of 87% in the next two years.  The latest figures mean that 20% more businesses in 2025 believe that video marketing has directly increased sales, compared to 2016. Can video marketing help increase a website's organic traffic? As of early 2025, over four-fifths (82%) of businesses say that video marketing has previously helped them increase website traffic—down 4% from the previous year and 9% from 2023. This represents the lowest number since 2018 when the number stood at 78%. The percentage of businesses who believe video marketing helps increase website traffic, 2015-2025 The latest numbers are 27% higher than in 2015, when just over half (55%) of businesses said that video marketing had improved their website traffic. This figure surpassed 60% in 2016 (62%) before climbing to 76% (+14%) the following year. A steady rise between 2018 and 2020 took the total to 87%, before reaching a peak of 91% in 2023. The latest figure for 2025 marks the second consecutive fall in the number of businesses reporting traffic increases from video marketing. Video marketing platform statistics What are the most popular platforms for video marketing? Analysis of video marketing statistics from Statista found that nine in 10 video marketers used YouTube in 2023—4% more than any other platform. Following YouTube was Facebook which was used by 86% of marketers—7% more than fellow Meta platform Instagram (79%). The most used platforms by video marketers worldwide, 2023 LinkedIn was the final platform to be used by more than three-quarters of marketers, with a total of 76%. This was 3% less than Instagram but 6% more than those who host or attend webinars (70%). Webinars were followed by TikTok and X which were each used by 69% of video marketers. At the other end of the scale, less than three-fifths (57%) of video marketers used Snapchat. This was 33% fewer than YouTube and 29% less than Facebook. What are the most popular platforms for B2B video marketing? YouTube is by far the most popular online platform for B2B video marketing, with Wyzowl  finding that 90% of B2B brands use this platform. This was 20% more than any other platform, making YouTube the only one used by over three-quarters of B2B businesses. The percentage of B2B businesses who use various social media platforms for video marketing, 2025 LinkedIn was the next most popular platform, with seven in 10 (70%) using the business social networking site for video marketing. This was 4% more than both Facebook and Instagram, which were both used by two-thirds of businesses (66%). Webinars were the final outlet used by more than half of brands, with 51% employing video marketing via this medium. Though this was 15% less than Instagram and Facebook, it was 24% more than the number who use X for video marketing (27%). Less than a tenth (8%) of B2B brands use Snapchat for video marketing—over 11 times lower than the number who use YouTube. YouTube marketing statistics As of January 2025, YouTube generated over 2.7 billion monthly views, according to Global Media Insight . This includes 122 million users who access that platform daily through its website and mobile apps. The same report found that the majority of YouTube users are male, with men accounting for 54.4% of the global viewers. Additionally, nearly two-thirds (63%) of YouTube views came from mobile devices. YouTube is also the most popular platform among B2B decision-makers for research purposes, with over half (50.9%) of surveyed respondents choosing it as their preferred research outlet. Elsewhere, a 2024 report from Dash  found that 56% of people considered YouTube to be their favorite video platform, with 70% having purchased something after seeing a brand on the site. Additionally, over four-fifths (84%) of marketers selected YouTube as their preferred way to share videos. Learn more: How to start a YouTube channel How to advertise on YouTube YouTube marketing How much does YouTube generate in advertising revenue? Total YouTube advertising revenue for Q3 2024 stood at $8.92 billion, according to Statista . This was a rise of around 3% from the previous quarter and the highest quarterly revenue recorded since Q4 2023 ($9.2 billion). Total global advertising revenue for YouTube, Q1 2020 to Q3 2024 YouTube advertising revenue has accelerated since Q1 2020 when the total stood at just over $4 billion. While this increased to just under $6.9 billion in Q4 2020 (+71%), it swiftly dropped to just over $6 billion (-13%) the following quarter. Total revenue surpassed $8 billion for the first time in Q4 2021, with this figure remaining the record sum until Q4 2023 when it reached $9.2 billion. The opening three-quarters of 2024 was the first time that YouTube advertising revenue exceeded $8 billion for three consecutive quarters.  Learn more:  How to make money on YouTube How to upload a video to YouTube Instagram video marketing statistics As of 2025, Instagram has around two billion active monthly active users, according to Demand Sage . A 2023 report from Dash found that half (50%) of the platform’s users visited a site to buy a product after watching an advert on Instagram Stories, with 44% using it to shop every week. The prevalence of video content on Instagram can be seen by the number of users for Instagram Reels—the site’s short-form videos section. Send Short  reported that approximately 2.5 million people use Instagram Reels every hour in 2025, with half of these people (1.25 million) active advert viewers. Additionally, a 2024 article from Here Now  reported that Reels generate 67% more engagement than standard posts, with videos accounting for 85% of overall Instagram traffic. Other notable statistics in the article included: Nearly half (48%) of users take action after watching a product-related video. Stories with video content generate a quarter (25%) more completions than photo-only stories. Video-based adverts have a 47% higher purchase rate than static product posts. Half (50%) of Instagram users discover new brands and products via reels. 85% want to see more brands use Reels for entertainment. Learn more: Instagram marketing How to make money on Instagram TikTok marketing statistics Recent TikTok marketing statistics from Demand Sage  projected that the social media platform would reach 2.14 billion users in 2025. If correct, then TikTok will see its subscribers increase by 4.2% from 2024. Research directly from TikTok  found that nearly two-thirds (63%) of videos with the highest  click-through rates highlighted their brand's key message in the first three seconds. A 2022 report from Statista  found that 71.2% of TikTok shop users have bought something after seeing it in their feed, with nearly three-fifths (58.2%) using the platform for shopping inspiration. The same outlet found that 55% of TikTok users  had made an impulse purchase on the platform—9% more than the number for Fac ebook (46%) and 10% more than Instagram (45%). "People don't want to be sold to; they want to get something for their time and attention– entertainment, inspiration or information. There are many ways to provide value to your viewers. TikTok and YouTube Shorts are a great opportunity for creators who have something valuable to share–these are effectively places where anyone can produce and host their own talk show, mini reality show or even more narrative-driven content." - Lindsay Thomson, head of social media at Wix What is the average engagement rate for videos on TikTok? A Sprout Social  report found that TikTok influencers with between 5,000 and 10,000 followers had the highest average engagement rate in the first half of 2023, at just over 76% . This is more than double the total of the next highest group and the only one with an engagement rate above 50%. The average TikTok engagement rate for influencers by number of followers, 2023 The average engagement rate for influencers consistently drops as followers increase. Those with 10,000 to 50,000 followers typically see engagement rates of just under 38%, with this number falling nearly 10% for those with between 50,000 and 100,000 followers (27.87%). Influencers with over a million followers had the lowest engagement rates, at 12.69% – over six times less than those with 5,000 to 10,000 followers.  Learn more: How to make money on TikTok Best time to post on TikTok TikTok marketing Connected TV advertising statistics A rep ort from Statista  found that nearly nine in 10 (88%) American households owned at least one internet-connected TV device in 2023 (e.g. Smart TV, Amazon Fire TV Stick, online game consoles).  Projections from Emarketer  anticipate that there will be 77.2 million non-pay TV households in the US by the end of 2025, compared to just 56.8 million with pay TVs. This is a difference of over 30%, suggesting that more and more people are consuming television via connected TV. Madhive  reported that nearly half (46%) of marketers believed connected TV offered advanced audience targeting opportunities in 2023. Additionally, 45% felt that the platform improved advertising effi ciency, with 43% believing it’s proven to drive higher ad conversions. How much revenue is made from connected TV advertising? Global revenue for connected TV advertising is projected to exceed £30 billion ($32.2 billion) in 2025, according to Electroiq . This would represent growth of nearly 9% from 2024 and mark a two-year rise of over 24%. Total global revenue for connected TV advertising, 2020-2028 Advertising revenue has soared since 2020 when it stood at just $12.9 billion. A near 50% climb in 2021 took the total to $18.2 billion, before surpassing $22 billion a year later (+26%). Revenue growth is expected to continue in the second half of the decade, reaching $36 billion in 2026 before exceeding $42 billion two years later. If these projections prove correct, then industry revenue will grow by roughly a third (+32%) between 2025 and 2028. FAST TV Advertising Statistics A 2023 study by Vevo  and Publicis Media found that less than a tenth (7%) of free ad-supported streaming TV (FAST) users skip advertisements. Additionally, three-quarters (75%) claimed they watched a healthy mix of content with and without adverts. This suggests that advertising on FAST TV outlets like Peacock, Plex and Pluto TV presents a strong opportunity for businesses to reach viewers. How many FAST TV users are there? The number of FAST TV users in the US is projected to reach 78 million by the end of 2025. This is based on Statista data reported by MNTN Research . If correct, it will represent a year-on-year increase of nearly 4% and an 11% jump from 2023. The number of FAST TV users in the US, 2017-2027 The number of FAST TV users has climbed rapidly since 2017, when the total stood at less than 47 million. A five-year rise of around 36% took this figure to 63.2 million in 2022, before surpassing 70 million a year later (+11.2%). The growth of FAST TV is expected to slow after 2025, with a rise of less than 2% in 2026 followed by a 0.8% increase in 2027. If projections prove correct, then the number of FAST TV users will be around 71% higher in 2027 than in 2017. How much advertising revenue does FAST TV generate? Total advertising revenue for FAST TV is projected to reach $10.39 billion in 2025, according to video marketing statistics from Electroiq . If correct, this would represent a 20% increase from the previous year and a rise of nearly three-quarters (73%) from 2022. The total advertising revenue for FAST TV, 2022-2028—figures from 2024 onward are projections The growth of FAST TV ad revenue is expected to grow beyond 2025, rising to nearly $12.5 billion in 2026 (+20%). A similar level of growth is expected in the following two years, taking advertising revenue to $18 million by 2028. If projections prove correct, then FAST TV advertising revenue will triple between 2022 and 2028. AI in video marketing statistics A 2024 report from Idomoo  found that over three-quarters of millennials (78%) and Gen Z (76%) were interested in receiving AI videos from brands in 2023. However, these numbers decreased for older generations, falling to just under two-thirds for Generation X (63%) and less than half for baby boomers (42%). The percentage of people interested in receiving AI videos from brands by generation, 2023 Only 27% of people from the silent generation (born from 1928-1946) said they’d be interested in receiving AI video content from brands—over three times less than the number of Millennials and Gen Z. What are people's main concerns regarding AI video marketing? Idomoo’s 20 24 State of Video Technology study  revealed that nearly six out of 10 (59%) consumers had some concerns about AI video in 2023.  Of these, 58% cited a lack of trust as one of their main worries, making this the most common reason given. The risk of inaccurate content was the only other factor cited by over half of respondents, with a total of 51%. Concern Percentage of people interested in receiving AI videos from brands Lack of trust or concerns relating to AI 58% Risk of inaccurate content 51% A robotic-sounding narrator 33% It creeps me out 31% Lack of personalization 29% Risk of irrelevant content 26% Low-quality visuals 20% The most common concerns about AI video among surveyed respondents, 2023—source: Idomoo At the other end of the scale, just a fifth of respondents referenced low-quality visuals as a concern about AI videos. This was 6% less than the total who feared receiving irrelevant content and 11% lower than the number who found AI creepy.  How has AI affected video marketing? The latest video marketing statistics show an almost even split in the number of marketers using AI to create marketing videos. Wyzowl  found that just over half (51%) have used AI to create videos in 2025, compared to 49% who haven’t. The percentage of marketers who use AI to create marketing videos, 2025 Despite the high number of marketers using AI for videos, this represents a significant fall from 2024 when three-quarters (75%) used the technology for this reason. "Very soon, almost all the content we consume will be created with AI. The intention behind each piece of content will be human, of course, but the production will be automatic. Just like a keyboard that predicts the next word we want to type, AI learns to recognize our intentions and thus become precise in conveying our messages." - Guy Sopher, head of AI assistant at Wix Try Wix's AI website builder for free today and easily create and customize a professional website. Video marketing statistics FAQ What is video marketing? Video marketing refers to any use of video content designed to promote or inform viewers about your product, brand, event or service. Video marketing can come in many different forms and across numerous platforms including websites, social media, emails and connected TV channels. How to create a video marketing strategy? Creating a successful video marketing strategy involves a combination of creativity and audience knowledge.  The first step is to define clear goals that align with your core business strategy and match the needs of your target audience . Whether you aim to drive sales, build brand awareness, boost website traffic or increase audience engagement, maintaining sight of your core objective will help you produce content that strikes the right tone. Next, consider the type of content and platforms that are best for reaching your target audience. Whereas a young audience for a lifestyle brand may respond better to an eye-catching, short-form social media video, an older audience for a B2B service may prefer to engage via a detailed tutorial video or webinar. Whatever your content, make sure to include strong calls-to-action (CTAs) that encourage users to follow up on their interests. Lastly, ensure the length, tone and optimization of your videos match the requirements of the relevant platform. For example, while an informal, frivolous style may work perfectly on TikTok or Instagram Reels , y ou’ll likely need something more structured and detailed for a YouTube tutorial. Why is video marketing so effective? Video marketing is so powerful because it allows you to promote your brand directly to the people most likely to be interested in your products or services.  Additionally, the use of entertaining video content is more likely to capture an audience's attention than standard image-based or written content. This is backed up by a 2025 survey from Wyzowl  which found that 78% of online consumers preferred to learn about a product via a short video, compared to 9% who chose text-based content. Video marketing requires minimal effort from the viewer and can grab their attention quickly. Therefore, utilizing this method to its full potential can help your brand thrive online.  How long should a marketing video be? The ideal length for a marketing video can vary hugely depending on several factors, including: The type of product/service The platform/channel Target audience Video objective (e.g. drive sales, engage followers, raise awareness) Vidyard  states that a typical marketing video should be two minutes or less, with this number falling below 60 seconds for a sales outreach video. However, there will likely be occasions when a much longer or shorter video is appropriate to strike the right tone.  Ultimately, the length of a marketing video should be decided on a case-by-case basis. By considering the goal of your video and the preferences of your target audience, you’ll be well-placed to judge how long a video needs to be. What is the most popular video marketing platform? YouTube is the most popular channel for video marketing, with nine in 10 (90%) marketers using the platform for this purpose in 2025, based on a Wyzowl survey. In terms of content type, music videos were the type of content with the highest global reach in Q1 2024, according to Statista . Nearly half (48.2%) of internet users consumed music videos at least once a month, compared to 35% who watched comedy, memes and viral content. Check out the Wix App Market  for a range of professional solutions to enhance your Wix website, including designated video apps to maximize your digital output. How effective is TikTok for video marketing? TikTok has quickly become a major player in the world of video marketing. While used by people across all age groups, this platform is particularly popular among younger generations, making it a hugely effective outlet for marketing to Millennials and Gen Z. The immediate, short-form content associated with TikTok provides brands with a quick and potentially low-cost opportunity to grab the attention of customers and raise their profile online. The effectiveness of TikTok for video marketing is backed up by data, with Statista  reporting that 71.2% of users bought something after seeing it on their TikTok feed or stories. What percentage of businesses use video marketing? A Wyzowl  study found that 89% of businesses used video marketing in 2025—down from 91% (-2%) in 2024.

Web design is a nuanced blend of creativity and functionality, where every pixel matters. To create a website that seamlessly merges visual allure with user-friendly navigation requires a delicate balance. To help you strike it, we’ve put together a list of 10 web design best practices for you to keep in mind while you learn how to make a website . Ready to put your website design skills to action? Start designing your site now. Web design best practices Maintain visual consistency Develop a clear visual hierarchy Design with ample white space Make the navigation intuitive Avoid burdening pages with lots of text Create call-to-action buttons that stand out Use a mobile-friendly design Focus on website speed Design with accessibility in mind Leave a lasting impression 01. Maintain visual consistency Maintaining consistency in your layout, color scheme, font usage and imagery helps users feel comfortable and focused on the reason they came to your website in the first place. Because it helps to define your brand identity, visual consistency can even foster feelings of familiarity and trust in visitors. The Site Design panel in the Wix Editor makes it easy to maintain visual consistency, because the AI designer will automatically adjust the entire site to accommodate your choices (learn more about how to design a website with AI ). In the site theme section, you can either choose preset color palettes and text themes, or build one to fit your existing brand guidelines. In the page background section, you can apply a color, image or video to every page background in your site. Finally, the page transition section enables you to choose how your site transitions as visitors click from page to page. Stick to a color palette: Limit your color choices to a cohesive palette of three to five colors that complement each other and reflect your brand's personality. Consistently use these colors throughout your website, marketing materials and social media. Limit your font variety: Choose one or two fonts for your website and stick to them across all pages. Ensure that the selected fonts are legible and align with your brand's tone and style. Align imagery with brand style: Use images that resonate with your brand's personality and style. Consider using consistent filters, visual themes or image types to maintain a cohesive look and feel. 02. Develop a clear hierarchy In the context of web design , hierarchy plays a vital role in guiding users through a website and ensuring that they can quickly gather the most critical information. By strategically arranging content based on their importance and significance, you can create a visual flow that aligns with typical reading behavior. This ensures that even those who don’t read every word or don’t scroll to the end of your page will capture the important details. Once you’ve determined what is most important, use these website design tips to make the hierarchy clear: Define your objectives: To determine the hierarchy of a webpage, you need to clearly define its objectives and rank them in terms of importance. The hierarchy of the page should align with that ranking, and the dominant elements of the hierarchy should help you meet the most important objectives. Put the most important content at the top of the page: The top area of the page (a.k.a., the above-the-fold area) sets the expectations for the rest of the page. Visitors understand what the page is all about by scanning the content at the top. As a result, the content at the top of the page has a much better chance of being noticed by the user than content that is available on scroll. Use headers, color, element size and visual cues: In addition to layout and positioning, designers use various visual elements to make a site’s hierarchy apparent. Headers help to structure and label content, while color and element size can be used to create focal points. Utilize visual design tools like color contrast and white space to guide users' attention to the most important elements on the page. 03. Design with ample white space Think of what happens when you enter a cluttered room—you might feel stressed, distracted and overwhelmed. Several studies have shown that that's true for many of us. A cluttered website can have an equally unpleasant effect. Ensuring that each fold has ample white space (a.k.a., negative space, or the empty or unmarked areas between design elements) can help to reduce visual noise and offer users a more comfortable browsing experience. These tips can help you follow this web design best practice: Group content strategically: White space serves as a valuable tool in grouping content and distinguishing between related and unrelated elements. The principle of proximity reinforces this concept, stating that people perceive things that are close to each other as related. By strategically placing elements near each other, designers create visual associations, making it easier for users to comprehend relationships and navigate the content seamlessly. Utilize grid-based layouts: Grids are a foundational element of modern web design , as they help designers distribute elements (including white space) on a webpage. Wix’s Strips and Columns can be helpful in building a grid for your site. Set margins and padding: Properly sized margins and padding contribute to a balanced and visually pleasing design. Define appropriate margins and padding around your content, ensuring that important elements have enough space to breathe. 04. Make the navigation intuitive According to Jakob’s Law of Internet User Experience , users develop mental models of how websites function based on their past experience. Deviating too much from those models can confuse them and hinder their ability to find what they need. Therefore, your navigation system—the elements that enable users to move around a website—isn’t the place to get creative. It should be as familiar and predictable as possible to avoid confusing visitors and hindering their ability to find what they need. Here are a few examples of conventions you should stick to in order to adhere to this web design best practice: Follow the three-click rule: An intuitive navigation system is tailored to the needs of its users. For that reason, you need to define the end goals of your visitors before designing your website . Once you do that, use the three-click rule to make sure that visitors can achieve each goal without unnecessary complication. This rule states that visitors should be able to find desired information in less than three mouse clicks. If you’re struggling to make this work, consider building a mega menu , which accommodates more sections and subsections than a regular menu. Incorporate breadcrumbs: If your site has a lot of layers to it, breadcrumbs can prevent users from getting lost. This navigation aid shows the path a user took to get to their position within a website’s structure. By displaying the navigation path, you make it easy for them to get a sense of your site structure. Use a hamburger menu for mobile navigation: To optimize mobile sites, consider reducing your website header to your logo and a hamburger menu button (three stacked horizontal lines). This is a commonly used tool to hide menus and save valuable screen space while providing easy access to navigation options. Use clear link labels: Make sure links and category labels are descriptive and straightforward, conveying their purpose without ambiguity. Avoid using jargon or confusing terms. 05. Avoid burdening pages with lots of text When browsing online, people tend to scan rather than read in-depth . For that reason, browsers often have a low tolerance for text-heavy content. That doesn’t necessarily mean you can’t include a lot of text on your site (though you definitely should limit it to the necessities). What it does mean is you have to optimize text for skim-readers so they can easily find the content that is aligned with their goals. Here are a few practical recommendations on how to achieve that: Chunk long blocks of text: Large, continuous blocks of text hinder easy scanning. Breaking them into smaller, more digestible sections, such as paragraphs with 100 to 200 words and 50 to 75 characters per line , helps users quickly find the information they need. Pair text with visuals: Pairing text with relevant visuals is a standard best practice for web design because countless studies have demonstrated the picture superiority effect , which says that people understand and remember pictures better than words. This means that visuals can actually make it easier for people to process, understand and even remember your content. Use clear, descriptive subheadings: You’ll notice that almost all of the articles on the Wix Blog make frequent use of subheadings. We don’t just do that for the SEO benefits; we also do it because our articles tend to be quite long. By implementing clear and descriptive subheadings, we aim to enhance the readability and organization of our posts. 06. Make your calls to action prominent Calls to action, or CTAs, are vital for encouraging website visitors to convert, as they help to guide users toward your desired end goal. For maximum impact, make sure your CTAs are prominently displayed and clearly distinguishable from the surrounding content. Position them strategically throughout your page, placing them in areas where users are most likely to take action. For instance, product landing pages often feature a CTA button multiple times so that visitors can make a purchase the second they’re convinced. Here are a few more tips to take into account: Write actionable labels for CTAs: The label you use for CTAs should motivate your customers to convert. Instead of using vague labels like "More" labels, use verbs like “Buy,” “Subscribe” or “Sign Up.” Design them with contrasting colors: Make sure the CTA button color stands out from the background and surrounding elements. Use animation: Consider adding subtle animations or hover effects to make the CTA more engaging. 07. Use a mobile-friendly design In 2022, over 60% of the global internet population used a mobile device to go online. Because of that, Google actually prioritizes sites with quality mobile versions. With those factors in mind, it’s important to optimize your site for the small screen. Tools like Google’s Mobile-Friendly Test and Wix’s Mobile Editor are helpful for optimizing a website, but you need to know the following in order to make the most of those tools: Thumb-friendly design: Thumb-based interactions are much less precise than a cursor. Therefore, buttons and other interactive elements should be large enough ( around 44 x 44 px ) that they can be tapped with a thumb. Use fonts that can easily be read on a small screen: Ensure that the font you choose to use for the body copy of your website looks good on a small mobile device screen. Scale it to the size of 14px (minimum recommended size of body text) and see if you can read the text comfortably. If you cannot, consider changing the typeface to a more readable one. Remove unnecessary visual details: Try to hide elements that could negatively impact site performance. For example, it's recommended to avoid fancy animated effects on mobile devices because they require more computational power and don’t work well for mobile devices. 08. Focus on website speed Slow-loading websites frustrate users and increase bounce rates, leading to potential loss of traffic and customers. According to Kissmetrics , about half of users expect a website to load in two seconds or less and will leave if it takes longer. Google also considers site speed when determining site rank in search results, so making yours faster can help to increase its visibility. Here are a few practical recommendations for increasing site speed: Compress file sizes: Using modern file formats like WebP and AVIF or compressing images with tools like TinyPNG both help to reduce load times without compromising image quality. Implement lazy loading: Lazy loading delays the loading of images and other non-essential elements until the user scrolls down to view them. This reduces the initial page load time and improves the user experience, especially on long pages with many images. Use a content delivery network (CDN): A CDN takes your static files (images, CSS, JavaScript, etc.) and serves them on the servers closest to the user's physical location. This reduces latency and speeds up page loading, resulting in a smoother user experience. Note: Wix constantly updates its infrastructure so your site loads as quickly as possible. This guide to website optimization can help you improve your site performance even further. 09. Design with accessibility in mind Website accessibility is not just a nice-to-have feature; it's an ethical and practical necessity that benefits both users and businesses. According to the CDC , about 27% of Americans have a disability. That means you could be preventing a quarter of consumers from engaging with your site if you don’t make it accessible. Here are some practical recommendations to ensure accessible design: Ensure a strong color contrast: Color contrast is the difference in brightness between foreground and background colors. The contrast ratio is the difference in contrast between foreground and background. The Web Content Accessibility Guidelines (WCAG) says that a contrast ratio between text and its of at least 4.5:1 for normal text and 3:1 for large text is necessary for it to be visible to low-visibility users. You can use tools like Webaim Contrast Checker to check color contrast compliance. Use alternative text: People with vision impairments use screen readers to process the information on a website. These tools rely on alternative text, or alt text , to translate images and videos to their users. Therefore, adding captions and alt text to images is vital. Additionally, captions as well as video transcripts or close captioning are necessary for people with hearing impairments. Enable keyboard navigation: Some users may have difficulty using a mouse due to motor impairments, so ensuring that all interactive elements can be accessed and controlled using the "Tab" key on a keyboard is essential. 10. Leave a lasting impression While visual consistency and intuitive navigation are crucial for creating a seamless user experience, it’s important to find opportunities for unconventional design choices. Injecting creativity and uniqueness into your site can be a powerful way to set yourself apart from competitors and establish a distinct brand identity. Check out these ideas for leaving a lasting impression: Try out asymmetrical layouts: Experiment with non-traditional, asymmetrical layouts to add visual interest and make your website feel dynamic and engaging. Implement microinteractions: Subtle, interactive elements throughout your website—such as hover effects, animated buttons or playful loading animations—can make the user experience a bit more fun without distracting the user. Make your own graphics: Use custom illustrations that reflect your brand's personality and story. These illustrations can be hand-drawn or digitally created in a distinctive style that sets your website apart from others.

By 2030, the influencer marketing industry is projected to reach $97.55 billion , driven by the sustained rise of short-form video platforms such as TikTok, Instagram, and YouTube. The creator economy continues to grow as social media usage reaches record levels. Brands are increasingly partnering with creators to connect with Millennial and Gen Z audiences in authentic, meaningful ways. This thriving space shows no signs of slowing down. Whether you're exploring new marketing strategies and looking to find a social media influencer to work with, or an aspiring influencer yourself, we’ve curated a list of this year's up-and-coming influencers to watch in 2025. Best of all, almost all of them have created a website on Wix. This list covers a range of industries including web design, fitness, eCommerce, business, fashion, art, travel and more. Stay tuned: These up-and-coming influencers will accomplish impressive things this year. Up and coming influencers to watch out for in 2025 Alexandra Kaufmann Izzy and Ailbhe Keane The Planet D Aly Gray Salim Dabanca Zander Whitehurst Shayda Campbell Kristen Addis William LaChance Rebecca Lueck Paul Fuentes Abi Connick Kailash Saravanan Lillian Jackson Anya Butler Katie Costa Tommy Geoco Zaria Forman Lucy Lugi Mia Stav Emily Paton 01. Alexandra Kaufmann Instagram: bahayogi Followers: 504K Age: 32 Location: Nassau, Bahamas Target audience: Men and women ,18-65+ “More practice, less ego,” is Alexandra Kaufmann’s mantra. With an Instagram following of nearly half a million, she has successfully curated a yoga business traveling the world and teaching celebs like Nicole Kidman, Reese Witherspoon and Jennifer Lawrence. As Kaufmann’s impressive reach continues to grow, so does her entrepreneurial spirit: “I am super excited about all elements of growth and expansion in my business. I am currently working on new courses, retreats and even a swimwear line.” Keep an eye out for her trips to Greece in August and Kenya in November, and access her courses for mobility and beginner's yoga through her Wix website. 02. Izzy and Ailbhe Keane (Izzy Wheels) Instagram: izzy wheels Followers: 51.5K Age: 26 and 30 Location: Dublin, Ireland Target audience: Wheelchair users Sisters and best friends Ailbhe (pronounced Alva) and Izzy Keane grew up in Galway, Ireland. Ailbhe, who studied at The National College of Art and Design (NCAD), designed a collection of removable wheelchair covers for Izzy, who was born with Spina Bifida and paralyzed from her waist down. After a video gained 13 million views in one week, their colorful brand Izzy wheels became a viral sensation. The sisters have collaborated with a range of global brands such as Barbie, Disney, Marvel and Hello Kitty, raising money and awareness for disability charities along the way. Izzy Wheels has also been featured in a range of publications including ​​ Vogue , O , It's Nice That , TechCrunch and more. They were also included in the Forbes' "30 Under 30" list. Check out Wix and Izzy Wheels' video collaboration. 03. The Planet D Instagram: theplanetd Followers: 192K Age: 51 and 52 Location: Canada Target audience: 35 -55, high-income households with a healthy love for travel and adventure Forbes named Dave and Deb one of the top 10 travel influencers in the world. With the motto “adventure is for everyone,” the OG travel bloggers behind "The Planet D" have inspired people to explore the world since 2009, visiting 120 countries on all seven continents. The blog has won countless awards for their written and visual content, including those from the Society of American Travel Writers and the North American Travel Journalists Association. This upcoming year will be filled with change, as the pair plan on taking fewer contracts and explore the world on their own terms: “We are going back to our roots to take on road trips and to travel around countries for weeks or months at a time.” 04. Aly Gray Instagram: alygrayfit Followers: 11.2K Age: 30 Location: Destin, Florida Target audience: Busy moms or business professionals who enjoy strength training—average age 25-60 Self-proclaimed foodie, fun junkie and health addict, Aly Gray has created her own entrepreneurial empire, offering a 360-degree fitness experience for her clients. Over the last 2.5 years, Gray’s On Demand library clocks in with more than 350 classes and 11 fitness challenges—plus an online cookbook and a set of custom playlists . 500 AGFit members have joined in from around the world, gaining access to her recipes, blog and exclusive branded merchandise via her shop page. 05. Salim Dabanca Instagram: ux.mars Followers: 89.7K Age: 32 Location: Izmir, Turkey Target audience: UX/UI Designers Product Architect Salim Dabanca gave up a $12K monthly Silicon Valley salary to forge his own path and cultivate a supportive, strong community for UX and UI designers. Since then he's helped more than 10,000 designers and many start-ups through his Portfolio Book and Design Job Interview Kit. He also founded The Mars Design Club to prepare designers for their dream job. In exchange for overcoming daily UX/UI challengers, designers receive exclusive benefits and perks. “My motivation and inspiration are humans. I want to leave the world better than I found,” Dabanca says. 06. Zander Whitehurst Instagram: zanderwhitehurst Followers: 716K Location: London, United Kingdom Target audience : Folks wanting to kick start or accelerate their tech career Zander Whitehurst is no stranger to the tech world. The product designer founded Memorisely, a platform which offers live bootcamps and online classes for those looking to launch their tech careers. He’s also on the Educator Advisory Board for Figma. But he's probably most known for his super engaging, highly informative short form videos on UX/UI design. They've gained him 159.7K TikTok followers (and 1.2 million likes). Whitehurst is dedicated to making design accessible and affordable to anyone who wants to find success online. He says the community of 150+ countries who all share their energy to learn inspires him every day. 07. Shayda Campbell Instagram: shaydacampbell Followers : 193K Age: 40 Location: Stratford, Ontario, Canada Target audience: Typically women around my own age, but I just love to see adults getting over the fear of making art Canadian artist and content creator Shayda Campbell has rooted her YouTube channel idea in the idea that “making the artifacts of our everyday life, things like cookies, calendars or greeting cards, into things of beauty is an important task." With one million subscribers to her YouTube channel, Campbell’s warm and welcoming videos embody her idea that "it's just lovely to be surrounded by lovely things." This calm crafting environment feels like you’re casually sitting with a good friend, working on a creative project together. Her content is readily available for free online, as well as through Patreon and a series of online e-courses. Shayda shares, "This year, I'm super excited to have finally opened my online print shop. You can now find my designs on cards and shop my art prints! Only took me five years to get around to it." 08. Kristen Addis Instagram: bemytravelmuse Followers: 133K Age: 37 Location: Nevada Target audience: Millennial women Four years into her steady investment banking job, Addis found herself in “golden handcuffs.” Miserable, she decided to quit, end her lease, pack a bag and purchase a one way ticket to Bangkok. In 2012, she started her own travel blog Be My Travel Muse , encouraging and empowering women to travel solo . Since then, she's been to more than 60 countries. After a decade of steadily growing her audience and influence, Addis now has one of the top women’s travel blogs in the world. She's been featured in a variety of publications including Business Insider , Vogue and Marie Claire . Not to mention, Addis has successfully monetized her blog , earning up to $50k a month . Her next adventure? Traveling with her newborn son. In her words, "I can't wait to show him the world". 09. William LaChance Instagram: wmlachance Followers: 100K Age: 51 Location: St. Louis, Missouri, USA Target audience: Peers, most importantly. "There’s unprecedented insight to work being made all over the world, and sharing in and having access to that conversation has become fundamental to my studio practice. Collectors and collaborators observe and get in touch when they’re so compelled." Contemporary artist William LaChance’s vibrant and brightly colored kaleidoscope pieces are hard to miss. As he describes his work in his bio: “The paintings have shifting hierarchies of similar concerns: of material exploration, abstract identity, formal space and narrative expression. They openly blur the boundary between high art and applied arts not only in principle but in practice-lending themselves to various manner of surface design, from textiles and branding to fully realized earthworks.” LaChance’s pieces appear in a range of collections including those of The U.S. Federal Reserve, the National Broadcasting Company, Nike, and the Kemper Museum in Kansas City. In addition, one of his bold murals in Kinloch, Missouri was named the best designed basketball court in the world by Architectural Digest . In 2023, he had a new solo show at Madison Gallery in California. You also can find his work show internationally at Galerie LeRoyer in Toronto and Montreal, Prior Art Space in Berlin and Barcelona and two galleries in the Middle East: Corridor Contemporary in Tel Aviv and Belvedere Art Space in Dubai. 10. Rebecca Lueck Instagram: beccajeanphotography Followers: 15.2K Age: 41 Location: Portland, Oregon Target audience: Moms and photographers Teacher turned full-time photographer, Becca Lueck’s love of children shines through her work. A mother of two, Lueck is passionate about family, and her award-winning work capturing the brighter moments of life beautifully reflects that. Think beautiful sunset light, silly and energetic kids and gorgeous Pacific Northwest landscapes. In 2023, she planned plenty of travel including Joshua Tree, Las Vegas and Alaska. "The trip I'm most excited for is in April I'll be traveling with my best friend to Scotland and Ireland for her 40th birthday," she says. "We've been talking about this trip for a while and we are finally making it happen." 11. Paul Fuentes Instagram: paulfuentes_photo Followers: 85.1K Age: 35 Location: London, United Kingdom Target audience: 60% women, 40% men, between the ages of 25 to 40. Creative people and travel and design enthusiasts. Photographers and filmmakers. Paul Fuentes' artwork is inspired by the endless summer of mid-century America , a love for Palm Springs, California and big cats. Each of Paul’s dreamy photographs is a multi-layer image, with elements separated and then brought together to create one cohesive work of art. By constantly exploring the unknown, he takes you on a trip to iconic destinations. Together with his partner Ilse, they have two different collections of art prints: The Design Collection and The Travel Collection . 12. Abi Connick Instagram: itsabiconnick Followers : 519K Age: 26 Location: Bristol, UK Target audience: Designers and freelance creatives wanting to improve their technical design skills, gain confidence and have the correct tools to run a successful business (age 21-30). Brand designer, educator and entrepreneur Abi Connick says two things inspire her: Her partner, Jack, and (in her own words): “Just knowing that my content and resources can help, inspire, motivate and even have the power to influence other creatives. Whether that's quitting a job to pursue their design business or completely changing a career—seeing other creatives push themselves out of their comfort zones and want more inspires me to show up every day.” Abi shares that he works within the business and inspires her to want more out of life. “I sometimes struggle to see the bigger picture, which means I think small and don't dare to dream big," she says. "Jack is the complete opposite. His vision is huge—which inspires me to strive for more within the business and my personal life.” 13. Kailash Saravanan Instagram: kail.designs Followers: 94.1K Age: 22 Location: Chennai, India Target audience: Anyone who wants to set up an online presence for their business and drive sales. Kailash Saravanan is a UI/UX designer with a primary focus on digital wellbeing, inclusivity, and ethics. With three years of experience in the field, he’s worked with startups, individual clients and corporations. He started his Instagram account as a measure to have an online portfolio and connect with like-minded people, but over the years, it grew to be something more. As Saravanan says, “After several months of posting, some of my posts became viral, and that's when I knew the impact I could have in the design community.” He shared with us, “The fact that several people learn from these posts motivates me to create unique, creative content that would be helpful for them. Currently, after almost 2 years, I have mentored numerous budding designers and have networked with countless designers, agencies, and clients in the design community.” In the coming year, Saravanan is excited to advocate for inclusive design. He also looks forward to seeing how wearable computing and design for the aging population will evolve over the next few years. 14. Lillian Jackson Instagram: brunchinlilly Followers: 2,321 Age: 43 Location: Las Vegas, NV Target audience: Minority women In 2018, Lillian Jackson cofounded Brown Skin Brunchin with Melissa Mason as a way to create a welcoming community for women to meet other minority women. The founders made their idea a reality by creating a strong online presence. According to Jackson: “With Wix and its products, we have been able to successfully launch a community-based platform and app that bring together over 18,000 users on our app and over 1,000 women during in-person events each month. We have been able to scale our membership offerings to be present in over 80 locations across the US, Canada & Caribbean.” The company has grown into a market leader for brunch groups, connecting thousands of women monthly via social media and in real life ( brownskinbrunchin has 30.7K Instagram followers on its own.) This year they expanded the community with the launch of a London group in January 2023. 15. Anya Butler Instagram: meppity Followers: 73.8K Age: 22 Location: Los Angeles Target Audience: Recruiters & animation studios, aspiring young artists, anyone who enjoys my art. Anya Butler is a Los Angeles/UK-based director, designer and content creation master. Inspired by her upbringing in the English countryside and early 2000s mystery puzzle video games, she works with mixed media and explores every aspect of the animation pipeline and process. In her own words, “I love injecting whimsy into the everyday, making the ordinary ✨ extraordinary✨." She's currently studying character animation at California Institute of the Arts, where she feels incredibly honored to be surrounded by such talented, creative classmates. When she’s not drawing, she’s either at the gym, making music, editing videos for her YouTube channel (with over 160K subscribers) or tending to the local wildlife. Butler has also extended her entrepreneurial arm into merchandise including stickers, keychains, prints and more. In this coming year, she will work on an animated short film. 16. Katie Costa Instagram : blynksocial Followers: 4,815 Age: 24 Location: Atlanta, GA Target audience: We work closely with the most dope BIPOC, LGBTQIA+, and women creatives that are ready to build the brand of their dreams while having a ton of fun along the way. Katie Costa is the founder and lead designer of BLYNK Social, a strategic design and social media agency for brands that want to make a bold statement. The agency focuses on offering brands a fresh take on the digital world from a Gen Z perspective. Their work honors their clients' quirks and unique qualities and connects them with their dream community online and IRL. Katie says her clients inspire her and she's honored to help brands grow with confident: "There's never a shortage of bad*ss business owners on a mission and it's inspiring to share a creative space with them." In 2023, she released a workshop series. 17. Tommy Geoco Instagram: itsdesignertom Followers: 231K Age: 37 Location: Phoenix, AZ Target Audience: Practicing designers who want to improve their craft and developers who want a better grasp of design patterns. Tommy Geoco (aka DesignerTom) has designed products for over 13 years, leading Silicon Valley design teams and founding startups, including i (which Logitech's Streamlabs acquired in 2016). On social media, Tommy talks about design's function in modern product teams, sharing tips about design patterns, collaboration and quick decision making. Almost one million people have followed Tommy's Instagram to learn product design from his personable content. He even launched a podcast, The Zero Content Design Show to expand his reach and connect with more designers. Tommy shares, "I geek out over good systems and processes that speed up decision-making. I love looking under the hood of successful companies to see how they're puzzle-solving." 18. Zaria Forman Instagram: zarialynn Followers: 218K Age: 41 Location: United States Target audience: Varied Known for her breathtakingly realistic, large-scale pastel drawings documenting climate change, artist Zaria Forman’s work sheds light on the pressing climate crisis through her use of photo-realistic imagery of remote arctic landscapes. Forman has traveled extensively, including flying with NASA on several missions over Antarctica, Greenland and Arctic Canada. According to Forman: I have always been inspired by landscape, but in composition, my work has become more and more detailed. It hasn’t been intentional, but looking back, it’s the biggest difference I see in comparing my work from ten years ago to my work now. I try to push my own boundaries as much as I can, by attempting compositions that intimidate me, or textures I find difficult to render in pastel. I learn the most when I work outside my comfort zone. Looking forward, Zaria is excited about her upcoming solo show at Winston Wachter Fine Art, New York in Spring 2023. The show will highlight close-up views of glacier ice from Fellsfjara, Iceland. 19. Lucy Lugi Instagram: lugidesign Followers: 114K Age: 27 Location: Cardiff, UK Target audience: Creative entrepreneurs in the lifestyle/wellness/creative space who want to build their business empire and live a life of freedom. Creator and designer Lucy Lugi prides herself on “playing by her own rules and being financially and mentally free.” As she shares on her website, “I get a buzz out of helping you to craft your brand and live the life you’ve always dreamed of.” She seeks to work with fellow ambitious creators and brands who want to push boundaries and follow in her footsteps. Lucy draws her own inspiration from typography and interior design. She says: I love experimenting with type to create something gorgeous and almost abstract, you’ll find a lot of that within my portfolio and social media. I find interiors brilliant for helping me craft the perfect color palette. I studied architecture in university, so tapping into that side of things is fun. In the coming year, she hopes to continue growing her business and hire an assistant. 20. Mia Stav Instagram: miastavcakes Followers: 24.9K Age: 26 Location: Wisconsin, USA Target audience: Bakers, small business owners and cake lovers Baker extraordinaire Mia Stav is a one-woman operation who creates decadent and elaborate cakes in a style that is uniquely her own. Her 208.7K followers on TikTok love her behind-the-scenes content. Videos include buying ingredients and her Starbucks runs to keep her day going. 21. Emily Paton Instagram: staxcycleclub Followers: 4,671 Age: 35 Location: Calgary, Alberta, Canada Target audience: Fitness enthusiasts from around the globe Emily Paton’s passion and commitment to fitness shines through every detail Stax Cycle Club's online presence. In March 2020, Paton made a difficult decision to close her studio, just two days before the government announced all non-essential businesses to close due to COVID-19. Rather than letting this slow her down, just two days later she began live-streaming with a small group of instructors and two webcams. She offered free classes to those who were struggling financially but still wanted to stay active at home. Today, she offers hundreds of online classes—both live and on-demand—and has built a strong community of devoted fitness enthusiasts. She's inspired by connecting people through mindfulness and movement—regardless of geographical location—and is excited to see where the industry will go in the coming year.

Start generating business ideas with the Wix Business Launcher → You don't need us to tell you that owning a business can be a liberating, rewarding experience. It's hard to resist the idea of being your own boss and making money from something that you already love doing. But perhaps the hardest part is coming up with a viable business idea that not only captures your interest but also addresses a real need for other people. In this article, we’ll cover some tips for brainstorming a unique business idea, plus 25 examples to get the ideas flowing. Ready to get your business off the ground? Create a business website with Wix. Still not sure which business idea is best for you? Weigh your options with the Wix Business Launcher, which uses AI to match you with the right business idea based on your skills and goals. The Wix Business Launcher equips you with market research, earnings strategies and a launch kit for every idea, so you can get started with confidence.  25 unique business ideas From far-reaching solutions to niche services, these ideas show the type of creativity, versatility and perspective that you could bring to the table. Tutor underserved communities Provide niche pet-grooming services Offer photography services to a specific industry Help people tackle unique hair care challenges Offer bridal hair styling Manage short-term home rentals Provide alternative healing services Put your business on wheels Start a matching service Set up a home maintenance service Kick dog-walking services up a notch Provide Instagram-friendly catering services Offer specialized experiences to travelers in your local area Look for an underserved cleaning niche Set up a specialty disposal service Become a virtual assistant Provide virtual online tutoring services Sell handmade apparel Turn your art or craft skills into an online retail opportunity Make soap Offer pet-sitting services Incorporate CBD oils into everyday products Set up a dropshipping business Provide specialty aesthetician services Offer consulting services to specific industries 01. Tutor underserved communities Unique service business ideas often depend on identifying underserved customer bases. Texas-based Brain Bridge caters to students with special needs, offering educational testing, advocacy, consulting and tutoring. Owners Rachel Hadcock and Annie Rubalcava customize their approach to every client, ensuring that all their needs get met in a way that is right for them. Read more: How to start a tutoring business 02. Provide niche pet-grooming services If you’ve ever had a dog or cat, you know that their paws and nails are extra sensitive. Because of that, providing them with proper care is not only important but also difficult. As a seasoned veterinary assistant, the founder of Wizard of Paws has a keen understanding of these concerns and the expertise necessary to provide a safe, “fear-free” experience for pets and owners alike. 03. Offer photography services to a specific industry Photographers are a dime-a-dozen, so building a thriving photography business requires some finesse. Enter Elite Photography . By specializing in real estate photography, the business can establish relationships with agents who will always need great photos to make their listings pop. You can take this idea one step further and sell your photos online as digital products . Read more: How to start a photography business 04. Help people tackle unique hair care challenges The Hair Rejuvenation Center & Salon understands that hair loss can have a profound impact on an individual's self-esteem and overall well-being. By combining their expertise with cutting-edge techniques and technology, the team offers personalized solutions that go beyond a one-size-fits-all approach. But it doesn't stop there. The Hair Care Center and Rejuvenation also provides specialized cuts, perms and other styling services that prioritize the overall health and vitality of hair. Their experienced stylists take the time to understand individual needs and offer personalized recommendations to enhance hair quality, manageability and appearance. 05. Offer bridal hair styling People tend to get pretty attached to their hair stylists, so attracting new customers can be an uphill battle. Specializing in bridal hair styling offers a unique advantage, since vendor referrals are so influential in the wedding industry. Establishing relationships with a few trusted vendors can open doors to a steady stream of clients. Hailey Jordan Martin takes this unique business idea a step further by also offering makeup services, eliminating the need for brides to hire a separate artist. 06. Manage short-term home rentals Since its inception 14 years ago, Airbnb has fostered a flourishing ecosystem of complementary businesses. BNB Hunters exemplifies the potential of starting a business in this realm. By providing valuable assistance to Airbnb hosts who have available space but could use an extra hand, the company has carved out a significant niche. BNB Hunters offers comprehensive services, aiding hosts in managing their listings, implementing effective marketing strategies and ultimately unlocking the full potential of their properties in the competitive short-term rental market. Consider more rental business ideas . Read more: How to start a rental property business , or How to start a real estate business 07. Provide alternative healing services If your goal in starting a business is to make a positive impact on someone’s life, an alternative healing business could be exactly what you’re looking for. Although pursuing this path often involves extra steps (such as specific training or obtaining a license), there’s less competition in such fields. In fact, people who don’t have access to healers in their area sometimes even travel to find these treatments elsewhere. For example, a testimonial on the Hatha Holistic website said they drive over an hour to visit the acupuncture practice. 08. Put your business on wheels Rather than asking customers to come to you, consider going to them. Because you can offer convenience in a way that brick-and-mortar competitors can’t, running a mobile business (or pursuing pop-up shop ideas ) can give you a unique advantage. Plus, it’s an ideal business to start with little money . One noteworthy example of this unique business idea is Missouri-based Mobile Animal Services , which saves customers the inconvenience of trekking their pets to a groomer or veterinarian. Because of the unique range of services that the company provides, they also have more opportunities for customer acquisition and retention. For example, if a customer hires Mobile Animal Services to microchip their puppy, they may remember their positive experience and hire the company again to clean their dog’s ears or check its glucose levels. 09. Start a nanny-matching service With the abundance of service providers available online, the task of finding the right one can be overwhelming for customers. A former childcare provider understood this and started The Nanny House , which matches families with nannies in Louisiana. This matching service is a particularly potent business idea because it reassures families that their children will be in safe hands. 10. Set up a home maintenance service People often want to outsource complicated, routine maintenance tasks. So if you have repair or home maintenance skills, and like the idea of working with things rather than directly with people, consider offering maintenance services. Green Gas , for example, regularly services and maintains heating systems throughout London—offering both scheduled and emergency services. Given that many home maintenance tasks require routine checkups, you could even offer your services on a subscription basis. 11. Kick dog-walking services up a notch Sometimes, coming up with a unique business idea is just putting a twist on an age-old idea. Sammie of Yorkshire, England did just that when she started Hack&Hike . Instead of just offering standard dog-walking services, she offers “structured pack walks” in spacious hiking areas so that dogs can safely socialize and exercise. To diversify her business model, Sammie also offers pet-sitting and equine-care equine care services. Read more: How to start a dog walking business , Business ideas for kids 12. Provide Instagram-friendly catering services A sure–fire way to build a thriving catering business is to build it with social media in mind. The Arizona-based company, Desert Flower Catering , specializes in beautifully styled charcuterie spreads, while offering corporate lunches, buffets and passed appetizers. In every case, the company’s groovy branding helps it stand out. Read more: How to start a catering business , Food business ideas 13. Offer specialized experiences to travelers in your local area If you live near a popular tourist destination or have specialized knowledge of a unique industry or attraction in your hometown, consider ways you can offer personalized experiences to travelers. Offering guided tours or connecting travelers with unique local experiences can be a fun, lucrative side hustle . It’s also a great way to meet new people and show off your hometown. 14. Look for an underserved cleaning niche When it comes to building a successful cleaning business, providing reliable and trustworthy service is key. However, if there’s a lot of competition in your area, you might need to offer something extra. For example, the founders of Carefree Airbnb built their business around short-term rentals, which require quick, frequent service. Read more: How to start a cleaning business 15. Set up a specialty disposal service Proper disposal of large items often requires knowledge of local regulations and environmentally friendly practices. Because most people don’t have this knowledge, getting rid of items such as broken appliances or construction waste can be trickier than it seems. Apolonia Neri recognized this almost 20 years ago and started Neri Tire Disposal , a tire removal business that is still thriving today. 16. Become a virtual assistant Coming up with a unique home business idea can help you minimize expenses, make your schedule more flexible and eliminate your commute (and in some cases, it can lead to businesses that run themselves ). Plus, offering virtual services can help you reach a wider clientele than you could if you worked in-person, such as bookkeeping, data entry and email management. Read more: How to start a virtual assistant business 17. Provide virtual online tutoring services Another home business to consider is setting up a virtual classroom or tutoring center teaching your specialty skills. A unique business might be an online classroom that uses problem-solving and group learning to help students gain confidence in math. Consider providing one-on-one tutoring and becoming an online center that provides a range of levels from K-12, as well as SAT and MCAT prep. Read more: How to start a tutoring business 18. Sell handmade apparel Selling handmade apparel online is an exciting opportunity for creative entrepreneurs in today's digital age. With e-commerce platforms and social media, you can showcase your unique designs to a global audience. To succeed, craft high-quality products with attention to detail and define your niche within the industry. For example, some businesses offers sustainably made swimwear and ships all purposes in sustainable packaging. Read more: How to start an online boutique 19. Turn your art or craft skills into an online retail opportunity You can sell products on your own website or from large sites like Amazon or Etsy. An online business is a great option for artists who want to reach a wider clientele and sell their art online . If you have a crafty hobby or you like to collect unique items, consider starting a product-based business to capitalize on those interests. Cuagua Designs makes earrings from the local flora of Humboldt County, California and sells them online. You could also consider selling subscription boxes for unique and handmade goods to keep customers engaged and built a loyal base. Learn more: How to sell crafts online , things to make and sell 20. Make soap Soapmaking is a unique business idea that combines creativity and entrepreneurship. With a growing demand for natural and handmade products, there is an opportunity to create personalized and high-quality soaps. By mastering the art of soapmaking and showcasing your creativity, you can attract customers who appreciate the beauty and benefits of handmade soap. For inspiration, check out Modern Muses , which sells plant-based soaps online. 21. Offer pet-sitting services Not everyone wants to leave their pet in a dog kennel when leaving town. If you are passionate about pets, consider taking inspiration from Sloppy Paws . This North Carolina business offers in-home pet sitting so pets don’t have to deal with the extra stress of being in a new place while their owners are away. 22. Incorporate CBD oils into everyday products By infusing CBD oil into a range of products such as skincare items, bath products or baked goods, companies have tapped into the growing demand for natural wellness solutions. By offering CBD-infused everyday products, businesses can cater to a diverse customer base seeking natural alternatives, setting themselves apart in the market and opening doors to new opportunities. 23. Set up a dropshipping business If you aren’t the artsy type, set up an eCommerce business selling clothing or boutique items that other people design. As an added benefit, this passive income idea is a safe bet. It doesn’t involve much investment, and it won’t require as much upkeep as others on this list. It might not make you a ton of money, but even small, regular returns can add up to significant revenue over time. Learn more: How to start a dropshipping business 24. Provide specialty aesthetician services While many aesthetician businesses may offer a wide range of services, The Beauty Haus focuses on microblading and eyelash extensions. Specializing in these two areas not only helps the business stand out, but also enables the staff to perfect these treatments. The Beauty Haus attracts a loyal clientele and has established itself as a leader in the industry. 25. Offer consulting services to specific industries If you have restaurant experience but don’t want to run a restaurant, consider offering your knowledge and expertise to others. The Restaurant Company offers start-up restaurant assessments, advice and administrative services to restaurants in the New York area. Learn more: How to start a consulting business What makes a business idea unique? A unique business idea isn’t just about being innovative—it’s about creating something people genuinely need in a way no one else is doing. It’s different, valuable and hard to copy. Whether it’s a fresh approach to an existing market or a solution to a common problem, a great idea stands out by offering more convenience, better cost or an improved experience. Here’s how to know if your idea is unique: Solves a problem : Fills a gap in the market or addresses an unmet need Brings a new perspective : Adds a creative spin to an existing product or service Has clear value : Makes it obvious why customers should choose it over others Hard to replicate : Stands out with proprietary tech, knowledge or branding Fits a niche : Tailored to a specific group of people Scalable : Has room to grow with market demand Strong branding : Connects with customers through great storytelling 6 tips for coming up with a unique business idea Still scratching your head? These tips will help you come up with a unique business idea that will fit your experience, expertise and interests. 01. Brainstorm around your passions and experience The first step in coming up with niche business ideas is to focus on your passions and interests. What do you care about? What do you spend your free time doing? If you had to spend an entire day talking about something, what topic would you choose? These questions are a great place to start when coming up with a business idea . When you pursue your passions, you’ll have the motivation and drive needed to succeed, even when faced with challenges. 02. Research market trends and opportunities After focusing on your passions and interests, the next step is to research the market and trending products . Start by looking for gaps that your business idea can fill. Are there areas in your field or region that are underserved or ignored by mainstream businesses? It’s essential to concentrate on these areas. Regardless of the economic climate, people will always be willing to pay for an improvement to a product or service that already exists. 03. Evaluate your skills and expertise Besides considering your passions and interests, it’s important to factor in your skills and expertise. Figuring out where they align with people's needs will help you build a successful business in today’s passion economy . So, what are you good at? What unique skills and knowledge do you have that might be valuable to other people? Take some time to reflect on the skills you’ve acquired through work, education and hobbies. It can also be helpful to ask close friends or family members for their thoughts on your strengths and skills. Someone who knows you well may have a different perspective and be able to identify skills that you overlook. Perhaps there are tasks that people regularly ask for your help with or certain areas where you have an advantage over others. 04. Solve a problem Someone somewhere will always have a problem they need help to solve. With some creative brainstorming and a little research, you can come up with ways to use your skills, expertise and passions to offer fresh solutions. Try exploring these eCommerce business ideas to get you started. 05. Look for differentiation opportunities If you find that your chosen industry is already crowded with competition, don’t lose heart. You can still enter the marketing by tweaking your product or service to stand out from the rest. Adding a unique twist can be a great way to distinguish yourself and stand out in the crowded market. Think of ways to add value or offer something new that others aren’t providing. This will help you attract loyal customers that appreciate your innovative approach and help your business grow. 06. Making your unique circumstances work for you Consider the issues you face because of your unique circumstances and ask yourself what solution you’d like to see to those problems. Others may have the same issue, and your skill set may be the key to solving it. By looking for opportunities in your own experiences, you might solve your own problem and come up with a unique business idea. Explore more business ideas Part-time business ideas Craft business ideas Beauty business ideas Reselling business ideas DIY business ideas Clothing business ideas Small-town business ideas Dropshipping business ideas Business ideas for couples Family business ideas B2B business ideas Scalable business ideas Business ideas for teachers Recession-proof business ideas

The perfect domain is just a click away: claim your domain →   Imagine working on how to create a website or starting a blog , but failing to make an impact because no one can find you online. This is where the importance of a domain name  comes in. A domain name serves as your online address, making it easier for people to discover your website among the vast expanse of the internet. In this article, we'll guide you through the entire process of buying a domain name. We'll cover everything from choosing a memorable and effective domain name to navigating various domain registrars and things to consider before making a purchase and building a website . By the end, you'll have all the information you need to confidently buy a domain name that sets you up for online success. What is a domain name? A domain name is your website's unique address on the internet, similar to a business's physical address. It's what users type into their browser to find your site. Typically, it has two parts: the name and the extension (or top-level domain, TLD). For example, in the URL  "www.example.com", "example" is the name and " .com " is the extension. Learn more about  what is a domain name and how does it work. How to buy a domain name in 7 steps Choose a reliable domain registrar Brainstorm your domain name Check domain name availability Purchase and register your domain name Verify ownership of your domain Protect your domain Manage and renew your domain 01. Choose a reliable domain registrar A domain registrar is a company that manages the registration of domain names on behalf of individuals or businesses. While the  Internet Corporation for Assigned Names and Numbers (ICANN)  manages all domains worldwide, a registrar deals with ICANN on your behalf. When choosing among the  best domain registrars , consider these factors: Pricing:  Compare the costs of different registrars, including the initial registration fee, renewal rates and any additional charges for services such as domain privacy protection. Customer support:  Opt for a registrar that offers robust customer support, including various means of contact like live chat, email or phone and ensure their availability matches your needs. Management tools:  Look for registrars that provide a comprehensive suite of domain management  tools, including easy DNS management, transfer locks and bulk editing capabilities. Add-ons:  Some registrars offer additional services, such as email hosting Learn more: Does Wix have email for my business? ) , SSL certificates and website building tools, which can be convenient if you want to manage everything in one place. Transfer policies:  Check the registrar’s policy for transferring your domain to another registrar. Ensure it’s straightforward and doesn’t come with excessive costs or delays. Security features:  Choose a registrar that provides website security  features like two-factor authentication, domain locking and professional monitoring to protect your domain from unauthorized transfers or attacks. Learn more about how you can secure a domain name . Registration period:  Determine how long you can register your domain name for. Some may provide discounts for longer registration periods, while others might automatically renew your domain annually. For a premium domain name, you might want to consider using a domain broker . However most businesses will be able to seamlessly choose and register a domain name with a domain registrar like Wix. 02. Brainstorm your domain name Your domain name is a crucial aspect of your online presence and it's essential to choose one that aligns with your brand, is easy to remember and resonates with your target audience.  Consider these tips when choosing a domain name : Make it relevant:  Your domain name should reflect your brand and what you do. Avoid using vague or misleading names that may confuse visitors. Keep it short and simple:  A shorter name is easier to remember, type and share. It also reduces the risk of spelling errors. Include keywords:  Consider incorporating relevant keywords in your domain name to improve search engine optimization (SEO). Avoid numbers and hyphens:  These can make a domain name harder to remember, appear spammy and increase the chances of typos. Use a domain name generator :  If you're struggling to come up with ideas, this tool can spark creativity based on your inputted keywords and preferences, helping you find a name that fits your brand and is available for registration. Domain extensions There is a vast array of domain extensions  available, each serving different purposes and audiences. Choosing the right domain extension can enhance credibility and relevance, making it easier for users to identify the nature of your website at a glance. Here are most common types of domains  available: Generic top-level domain (gTLD) :  These are the most common and include extensions such as .org, .com and .net as well as .co and .info . They can be used for virtually any website. Country code top-level domain  (ccTLD) :  These are specific to a country or geographical region, such as .nl  for the Netherlands and . ca  for Canada. Sponsored top-level domain (sTLD) : Designed for specific entities.  For example, .edu for educational institutions and .gov for government organizations. New top-level domain  (ngTLD) : These are more specific gTLDs that cater to various industries or interests, such as .biz  for businesses and .photography  for photographers. For more in-depth examples, check out the most popular domain extensions and learn more about what a TLD is . 03. Check domain name availability Once you've narrowed down a few potential domain names, it's time to check their availability. You'll want to ensure the name you choose is not already registered by another individual or business. Looking to understand how to find a domain name owner ? Check out our guide. Use a domain name search  tool where you can enter your desired domain name and see if it’s available.  If your desired name is unavailable, the tool will come up with additional ideas. Find the domain owner and registration details for a website with a  Whois domain lookup .  04. Purchase and register your domain name Once you've confirmed the availability of your desired domain name, it's time to purchase and register it through your chosen registrar. The process usually involves creating an account, entering your contact and payment information and choosing a registration period. Be sure to double-check all the details before finalizing the purchase. Once completed, you'll officially own the rights to your new domain name. Here’s how to register a domain name  with Wix: Visit the domain registrar. Enter your desired domain name and click Search . If the name is available, click Get It  to continue. If not, explore additional suggestions or enter a different option in the search bar. Once you find a suitable domain name, click Get It . Choose whether to register for one, two or three years. Longer registration periods save you more money annually. After making your selection, click Continue  and proceed to checkout. Connect the domain name to your site  and share it with your intended audience, whether it's friends, family or a specific online community. 05. Verify ownership of your domain After registering your domain, it’s important to verify that you are the rightful owner. This step helps officially link your new domain to your account and ensures no one else can claim or access it. Most domain registrars require this verification as part of the process, and acting quickly will help you avoid delays in activating your domain. Why this step matters: Verifying ownership not only secures your domain but also complies with regulations, such as those outlined by ICANN (the organization that oversees domain registrations). Without verification, your domain might become inactive or remain unlinked to your account. How to verify ownership: Check the email address associated with your registrar account. Look for an email with a verification link. Click the link and follow any instructions provided. This might involve logging into your account or confirming specific details. Complete the verification within the required timeframe. Many registrars allow a grace period, but if the verification isn’t completed on time, your registration may be suspended. 06. Protect your domain name Once you've registered your domain, it's crucial to protect it from potential threats.  Your registrar may offer additional services, such as domain locking and professional monitoring, to ensure your domain is secure. It's also essential to regularly review and update your contact information to avoid losing ownership of your domain due to expired or incorrect details. Consider implementing the following measures: Domain privacy  protection:  This feature keeps your personal information hidden from the WHOIS public databases, reducing the risk of identity theft and unsolicited emails. . Keep contact information up-to-date:  Ensure your registrar has your current email address on file so they can reach out regarding any issues or important updates. 07. Manage and renew your domain Once your domain is set up, maintaining it is just as important as registering it. Proper domain management ensures your website stays secure, active and easy for your audience to find. Staying on top of renewals also prevents the risk of losing your domain due to expiration. Tips for managing your domain: Enable auto-renewal before domain expiration :  Enable auto-renewal to avoid accidentally letting your domain registration expire. Losing ownership of a domain can be costly to retrieve and damage your online presence. Learn more about domain lifecycles . Set reminders: If you prefer to handle renewals manually, create a reminder to renew your domain well before the expiration date. Missing this step could result in extra fees or, worse, losing the domain altogether. Review your domain's settings: Spend some time reviewing your domain’s settings to check for any unnecessary add-ons or security upgrades that you might need to enable. Keeping everything organized and current will allow you to focus on your website instead of worrying about the technical details. It's common to ask can I buy a domain name permanently? We explain why that isn't an option and how to use a domain long term. How to buy a domain name that is already owned There may be instances where you want to purchase a domain name that is already registered by someone else. In such cases, you can try reaching out to the current owner and negotiating a price for them to transfer ownership of the domain to you. It's important to note that purchasing a registered domain may be more expensive than registering a new one. However, it can be worth it if the domain name aligns with your brand and has established traffic or revenue potential.  It's also essential to ensure all legal aspects of the transaction are covered to avoid any disputes in the future. Here are the steps to complete a purchase. 01. Discover the current use of the domain Before reaching out to the current owner, it's essential to understand how they are using your desired domain. This can give you an idea of its value and potential for your own website. You can check this by entering the domain name into a browser and seeing what appears. If the domain is connected to an active website, the owner might not want to sell it. The best chance to secure a web address is when it points to a placeholder site on a parked domain. Domain flipping  is common, with resellers often buying parked domains  to resell them for profit. These sellers are generally easier to negotiate with as they're not attached to the domain. 02. Determine a fair price Before making an offer, research the domain's market value to avoid overpaying. Consider the following factors: Domain history :  Older domains are usually more valuable as they have higher credibility and may rank better on search engines. Relevance and popularity:  Short, specific and memorable names tend to be worth more than longer or obscure ones. Traffic and revenue potential:  If a website is generating significant traffic or profit, it will likely have a higher price tag. 03. Contact the domain owner You can find the contact information of a domain owner through the WHOIS database, which contains public records of registered domain names. The owner may also have provided their contact details on their website or social media profiles. Once you have the contact information, reach out with a polite and professional email expressing your interest in purchasing the domain. Another option is to use a domain broker to facilitate the purchase on your behalf. 04. Complete the sale using escrow services To ensure a safe and secure transaction, consider using an escrow service to facilitate the sale. This service verifies your payment and ensures the seller transfers the domain before releasing funds, protecting both the buyer and seller from potential scams or issues. 05. Complete the transfer of ownership Once the purchase is complete, the current owner will initiate a process called domain transfer. This involves releasing the domain from their account and providing you with authorization codes or access credentials. Once you have these details, you can proceed with registering the domain through your chosen registrar to officially own and manage your new web address . Important tips for buying a domain name When it comes to securing the perfect domain name for your website, a few smart choices can make all the difference. Here are some key factors to keep in mind before hitting "buy": Pick the right domain extension : You’re probably familiar with ".com" domains—they’re popular for a reason. But depending on your website’s purpose, extensions like ".net" or ".org" might fit just as well. If you’re feeling creative, newer extensions can also help define your brand in a unique way. Protect your privacy : Some registrars offer WHOIS privacy protection, which can keep your personal contact details out of the public database. It’s a small investment that adds an extra layer of security and peace of mind. Keep it short and memorable : A shorter domain name is easier for people to type, remember and share. Avoid complicated words or long strings of text—they’ll only cause headaches for your visitors. Use relevant keywords : If it makes sense, consider including keywords that reflect your business or site’s focus. Not only can it help with search engines, but it also gives visitors an idea of what to expect before they even click. Learn why some business owners are wiling to pay $100+ a year for a premium domain . How much does a domain name cost? While you can get a free domain , buying one might be a better choice. Free domains include the registrar's prefix, making them suitable for temporary sites or initial online presence. However, to make your website stand out professionally and grow with your brand, invest in a domain name. The domain price  with Wix differs depending on a number of factors, including: The type of domain extension ( .org or .net domains will be priced differently than .info , for example) Your local currency The number of years selected Adding privacy protection The use of a domain voucher Your local tax or VAT laws All Wix paid plans  come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. You can read more about  domain name costs  in detail, to understand what’s right for you and your business. All prices are accurate as of June 4, 2024. More on how to manage your domain How to get a free domain name How to change a domain name How to transfer a domain name How to buy a domain name FAQ What do I do once I have bought my domain name? Once you have successfully purchased your domain name, you will need to connect it to a hosting website . This involves setting up DNS records and pointing your domain to the correct web server . Your chosen registrar should provide instructions on how to do this or you can seek help from a web developer or technical support team. Learn more: Web host vs domain registrar . How soon can I use a domain name?   After purchasing a domain name, it may take up to 48 hours for it to become active and accessible to the public. This is due to the time it takes for DNS changes to propagate globally. Can I change my domain name after purchasing? In most cases, once a domain is registered and purchased, it cannot be changed. You would need to purchase a new domain and redirect domain  traffic from the old one if you wish to change your website's address. Is there a limit on how many domains I can buy? There is no specific limit on how many domains an individual or business can own. However, excessive purchases of multiple domains may result in additional fees and maintenance costs. It's recommended to only purchase the domains you need for your brand or business. Does the country I live in affect my domain name? Yes, the country you live in can affect your domain name as some country-specific extensions may only be available to individuals or businesses located within that country. For example, .mx  is only available for residents and companies in Mexico. It's essential to research which extensions are available in your country before purchasing a domain.  Additionally, some countries have specific regulations or restrictions on certain domain names, so it's important to familiarize yourself with these laws before making a purchase.  You can also use this information to tailor your domain name to reach your target audience effectively.  Can I buy a domain name without hosting? Yes, you can buy a domain name without hosting. However, your website will not be accessible to the public until it is connected to a hosting service or website builder . It's recommended to have both a domain name and hosting in order to have a fully functional website. You can purchase hosting through your chosen registrar or choose a separate hosting provider.  How can I buy a domain name permanently?  In general, domain names are purchased for a set period of time and will need to be renewed before the domain expiration date. However, some registrars offer the option to purchase a domain name for a longer duration, such as 10 years. When should I buy a domain name?  It's best to purchase a domain name as soon as you have decided on your brand or business name. This ensures that the domain is available and prevents someone else from purchasing it before you do. Additionally, buying a domain early allows you to start building your online presence and establishing your brand. Can I transfer my domain name?  Yes, you can transfer your domain name to a different registrar at any time. This may be necessary if you change hosting providers or want to manage all your domains under one account. The process for transferring a domain varies between registrars and typically involves obtaining an authorization code from the current registrar and initiating the transfer with the new one. It's important to note that some registrars may charge a fee for transferring your domain. Can I buy a domain name from a web host?  Yes, many web hosting services also offer domain registration services. This can be convenient if you are purchasing both a domain name and hosting for your website. However, it's important to research the prices and features offered by different registrars before making a decision to ensure you get the best deal for your needs.  Additionally, consider how easy it is to transfer your domain if you decide to switch hosting providers in the future. How do I buy a domain name for business emails? To get started with how to create a business email , the first step is purchasing a domain name that aligns with your brand. Choose a reliable domain registrar, search for your desired domain and complete the registration. Once you have your domain, you can set up professional email addresses like info@yourbusiness.com or sales@yourbusiness.com. This is also a great time to explore unique email name ideas that represent your team roles or company values, helping to create a cohesive and professional identity.

Turn your ideas into a website you love with Wix →   A professional website can simultaneously operate as a marketing tool, a store platform, a display of talent, a communication channel, and an engine for branding. Essentially, it opens up the entire world to you and your business, giving you a unique platform to accomplish nearly anything. In this post, we will provide a step-by-step guide explaining how to make a website and walk you through the technicalities and details of building your own professional site, which may differ from building a personal site. We will also focus on branding and marketing essentials to guarantee your site is as effective as it is beautiful. Or get started by understanding more about creating a website with AI from these best AI website builders . How to create a professional website Strategize your brand Master the web design Prioritize website usability Optimize for search engines Professionalize your site Optimize for mobile Launch a content marketing plan Test and maintain your professional website 01. Strategize your brand Start with outlining a clear and consistent brand strategy that will impact each touchstone of your site, from the overall website purpose to the guiding visual philosophy and tone of voice. All of these should become clear as you pursue the following: Identify your target market : Who are they? Which demographic groups do they belong to? What do they like to do? How do your target audience see themselves? How will your business or website influence their lives? Research your competitors : Do some market research to get a feel on what the competition is doing, what their strengths and weaknesses are, and how you can carve a niche for yourself in the field. Define your brand identity : If you had to describe your brand in three words, what would they be? What is the vision that motivates your brand? Think of your brand’s personality and extract from it tangible traits like brand colors, vocabulary and style. Prepare consistent branding material : Now it’s time to get practical and prepare the materials that will soon be featured on your site and across your other branding assets. Make sure to create your own logo , as well as images, slogans, videos, textual content and more. These elements should all correspond to your brand identity and serve your branding strategy. Learn more: Website name ideas 02. Master the web design From choosing the right website color scheme to crafting the right layout for your site, you have to take into account many aspects of professional website design . If you already know how to build a website from scratc h and have some previous experience, you can build your site starting from a blank website template , deciding whether you want to create a static website or a dynamic one. If you're worried about how long it takes to build a website , and want to save some time, you can also create a professional website with Wix's HTML website creator in the following three steps: Choose a template or start with AI : Using a website builder with What You See is What You Get (WYSIWYG) software, like Wix, you don't need any code to create your site—it's already built into the interface. The platform provides customers with customizable website templates as a solid foundation for designing their sites from scratch. There is a vast selection of professional website templates for a range of themes, styles and purposes. Whether you’re creating a personal website , using an online store builder or any other type of site, find the template that best suits your vision. Ideally, the one you pick will already be structured according to your needs and in line with your business goals (Learn more about starting a business ). Alternatively, you can let Wix's AI website maker design your site for you, and then customize it later on. This means you don't need to be well-versed in HTML , CSS or other web development lingo. Simply chat with AI and let Wix's artificial design intelligence work its magic. Learn more about how to create a website with AI . Learn more: Website builder vs web developer If you are an expert, check out Wix Studio for features such as responsive AI and a web creation platform built for agencies. Customize your template : It’s time to turn it into your very own site by customizing and editing. Add in all your content, including text, videos, links and images. Wix recommends using JPEG, PNG and GIF files for images to ensure they appear their best on your site. Next, refine the design using the editor's site and theme design to easily align your site design with your brand. Customization can be as basic or as elaborate as you want it to be. For inspiration, take a look at this selection of striking Wix websites , created from three different templates. Notice how the original simple website templates have been adapted to result in unique, individually-designed sites. Read also: I built a Wix website for my mom—here's how it went "Once you pick the right layout or the right template for you, I think it's really important to first make sure you customize all the content." - Dafna Rabin, Wix Template Design team lead Tweak the look : There is much more to creating a website than just choosing the best fonts, colors and images. You can incorporate a variety of media features to enhance your overall aesthetic. Try adding background videos or animation to your website design for added movement, or parallax scrolling to craft a sense of depth. Waste no time and create your site from start to finish with Wix's website builder . 03. Prioritize website usability Your website needs to catch the eye of any potential customer but to ensure that visitors will keep browsing, you must also provide a positive user experience. A beautiful website that does not function properly will not get you far. As you create a professional website, pay attention to these important points: Navigation flow : For optimal website navigation, make sure the site structure is clear and intuitive. Visitors should be able to easily navigate between pages and subpages using the main menu or internal links. "When it comes to making a website it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to then build a url structure for your site that is clean and consistent. This in turn can also mean you avoid having to make fixes to your url structure later, with redirects and manually having to update our change your internal linking." - Nitsan Eiges, Technical SEO team lead at Wix Content hierarchy : Hierarchy is one of the seven principles of design, which is why you should pay extra attention to it. Your aim is to guide visitors through your site in the order that best suits your interest. When thinking through how to plan a website , make sure that the most crucial layout elements are the most prominent. Reflect this hierarchy in your design, emphasizing the most important elements through size, color and placement on the page. For example, if you want people to subscribe to your service, make sure your ‘Subscribe’ button stands out on the page. This landing page explaining how to create a blog with a blog creator, clearly demonstrates content hierarchy done right, with large headers and eye-catching buttons. Calls-to-action : CTAs are the short messages that invite site visitors to take direct action. They can encourage visitors to “Register Free,” “Get Yours Today” or “Subscribe.” In short, they tell the visitors explicitly what you want them to do and make it easy for them to trust what will happen after clicking a button. Readability : Readability is a basic principle in typography. Make sure to use clear fonts and comfortable font sizes, that your text colors contrast well with the background colors, and that you have enough empty space (whitespace) around your written content. Check out our guide for more details on how to make website accessible . Footer : The bottom part of your site is known as the website footer (the top is the header). Footers are not immediately visible to site visitors, but they can be used in a number of ways to enhance usability. Consider adding your contact information to the footer, including buttons linking to social media channels and your privacy policy . You could also display a simplified site map that links to all your pages, as well as a brief explanation of who you are, or a site disclaimer text. Learn more: What makes a good website , website vs. CMS 04. Optimize for search engines Getting your site to rank prominently on search results is one of the most valuable ways to increase your traffic. This is why it’s so important to prioritize search engine optimization ( SEO ) in the early stages of creating your professional website. A key part of online marketing, SEO is a science in its own right. Its key elements are: Keyword research : Put yourself in the shoes of your potential site visitor or client. Which questions or phrases might they search for on Google that could lead them to your website? The keywords within their search queries will guide your SEO strategy. Using keyword research tools, you’ll be able to make an informed decision on which keywords you should be targeting. This can also be helpful for choosing a domain name that's relevant and searchable. Text : Every piece of text on your website, from your menu to your FAQ page, blog, footer or bio section, should be written with SEO in mind. While there are many SEO tips to boost your website, the general idea is to find subtle and elegant ways to integrate your keywords into your site’s textual content without compromising on quality. Search engine crawlers are smart, and they could down-rank you if they think you sound too much like an ad. Meta tags : Search engines like Google read your metadata. It’s up to you to control what it is that they see and how they present your site in search results. It is well worth it to take the time to add custom meta tags to your site with the goal of optimizing your content and helping search engines understand what your pages contain. Alt text : Images also play a prominent role in your SEO efforts. Every image that you upload to your website should have alt text (short for alternative text) added to it. Alt text is a very short line that explains to search engines what the image depicts. In turn, this allows your images to be ‘found’ in search results, which is why it’s important to write SEO-friendly alt text for all your images. Link building : Broadly put, your ranking on search engine results is likely to improve if you have other websites linking to your site. You can start by submitting your professional website to directories, making sure that all your social media profiles link to your site, and encouraging site visitors to share your content as well. Keep in mind that SEO is a long-term process that does not end once your website launches. You will need to continue to refine it as you go along in order to achieve sustainable results. "Don't be afraid to start small with your SEO content strategy. Focus on basic on-page optimizations and best practices, such as keywords in headings, first. Once you're sure your audience can be found on organic search, you can start planning a more advanced content strategy, involving clustering and advanced SEO techniques." - Rebecca Tomasis, Blog SEO team lead at Wix 05. Professionalize your website In addition to acting as the online face of your business or service, you should ask yourself how your website can further enhance your professional success. Depending on your industry or field, your site could be offering a number of features that will make it more appealing to your target market: Scheduling software : This is an ideal solution for managing appointments online and helps you take bookings and get payments more efficiently, as well as showcase your services in their best light. Online store : It’s never been easier to create and manage an eCommerce website, which includes professional features such as advanced marketing tools, secure online payments and multiple sales channels. You can start building your website from scratch or pick one of these online store templates . Fitness website : As you build a fitness business, you need an all-in-one solution with gym management software, online booking and payments, and convenient staff and scheduling options. Music website : Sell your music directly on your website with Wix, and keep 100% of the profits. You will also be able to expand your audience while maintaining total creative freedom. Essential apps : The Wix App Market holds a large selection of apps that will help you fulfill your website’s potential to the max. Consider, for instance, a tool to track your visitor analytics , a countdown timer to help increase your sales, and sophisticated text animation to impress your visitors. Read more: Check out Josh Harmon's professional website . 06. Optimize for mobile Making sure your website functions just as well on mobile as it does on desktop is crucial in this day and age. In fact, mobile usage stats indicate that mobile devices account for over 50% of web page views worldwide . Not only that, but since Google implemented mobile-first indexing, websites are ranked on search results predominantly by their mobile versions. Clearly, it’s worth investing your time in optimizing your mobile website . When you create a professional website with Wix, the mobile editor automatically converts your desktop design into a mobile-friendly site. You can then adjust the layout and design to suit mobile devices, paying particular attention to readability, text sizing and navigation. You can even make your website an app for users to download to their smartphones. For users who are looking for full control over breakpoints, Wix Studio is an advanced creation platform built exclusively for designers and agencies. It combines cutting-edge, responsive design with intuitive drag-and-drop on a flexible new canvas. This gives you absolute design control, so you can design your site at any viewport size. You can also create a responsive website. 07. Launch a content marketing plan Once your professional website goes live, you will see that the main challenge shifts to attracting and maintaining visitors. You can prepare for this task by developing a content marketing strategy, or the nuts and bolts of creating, publishing and promoting content that builds brand loyalty and trust. Here are a few ways to launch a content marketing plan: Make newsletters : Marketing emails, like a newsletter, can generate traffic using relevant and enticing content that makes a reader want to click. You can make your own successful email marketing campaign with Wix using fully customizable layouts, marketing automation tools, easy-to-read stats tracking, and more. Start a blog : There are many reasons why blogging is well worth your time and effort. Besides the fact that you can use it to monetize a website , having a blog can positively impact your site’s traffic. By covering a wide array of topics, you can draw in more readers and in turn more users to your product or service. Blog articles can also be repurposed and shared on social media. Add other compelling content: Expand your site’s appeal with engaging formats like infographics, white papers or case studies. Infographics can share complex ideas visually, while white papers and case studies establish credibility in your industry. Combining these diverse content types builds a richer experience for your audience while helping your business stand out. Content-wise, having your own blog will let you communicate your message and ideas in a more personal tone, as well as demonstrate your level of professionalism in your field. "I can definitely say that blogging is not only relevant nowadays, it's crucial. It's the perfect opportunity for us to build trust and authority with our users. Some people consider blogging only as a nice piece of content, but I think that it goes beyond this. It's a relationship that you're building with your readers where you can share with them—useful tips (they can apply to themselves) quotes from experts your experience on a given topic (which will show them your level of expertise on specific topics)."- Clemence Arthur, International SEO manager at Wix Social media is another great way to reach a wider audience. When you update your website, you can share the news on your social media channels. However, don't just promote your website. Engage with your audience in a genuine way, too. 08. Test and maintain your professional website As your professional website grows traffic and attracts more site visitors, you’ll need it running like a well-oiled machine. While website maintenance can feel like a big chore, it doesn’t have to be overwhelming. There are some easy steps you can take to stay on top of your site with little investment. These include updating your content, like on your contact form, responding to customer reviews, checking online inventory and removing broken links or updating your privacy policy . Maintaining helps keep your audience engaged and your site looking professional. Test your site frequently to ensure all links, forms and features function seamlessly across different browsers and devices. Identifying technical issues early allows you to fix them before they impact user experience, helping your site maintain a polished and reliable image. Equally important is to keep your platform and plugins updated. Outdated software can pose serious security risks and slow down performance. Scheduling regular updates ensures your site is protected, operating at peak efficiency and meeting the latest web standards. Use website analytics to gain valuable insights into how visitors interact with your site. This data reveals opportunities to improve user experience, optimize engagement and boost conversions, helping your site reach its full potential. It's also important to check your software and add-ons for updates at least monthly. Outdated software can be a security risk, even if you have strong website security measures in place. Tip: Need a catchy title for your website's domain or subdomain ? Use a website name generator for inspiration and ideas. When it comes to creating a professional website you'll want to make sure you use a website builder, whether do it yourself or headless, that comes with advanced website infrastructure. This means with web hosting provided automatically, the chance to choose and connect a domain name and security that delivers 24/7 monitoring. . Related reading : Learn how Roni Sagi , runner up from America's Got Talent made her site. How to create a professional website FAQ Can I build my own professional website? Yes. All you need to do is choose a website builder, like Wix, find the right professional website templates and get creating. With Wix, your web hosting and web security are taken care of, so you can focus on the design and content of your site. Learn more about the advantages of Wix in this comparison guide: Wix vs Squarespace . Can I create a professional website for free? Absolutely. With Wix you can build a site for free or choose a premium package for more functionality. Learn more about is Wix really free ? How much does it cost to build a professional website? The cost of creating a website varies, depending on if you choose to work with a web developer and designer, or if you choose to use a CMS and build it yourself. You can create a professional website for free, or choose from a premium package that will include your domain name and other features. How can I create a professional website as a beginner? As a beginner you'll want to make sure you choose the right website builder to get you started with making your professional site. Opt for a platform that allows you to quickly and easily create a site, and which will allow your site to grow and scale with your professional career or business. As a beginner creating a site its always a good idea to work first with templates for your site pages. What is a personal professional website? A personal professional website is an online site where individuals showcase their skills, achievements and work experience. It serves as a dynamic digital resume, allowing users to display portfolios, highlight expertise and provide contact information. This centralized online hub enables personal branding, making it easier for employers, clients or collaborators to learn about one's professional background and accomplishments. It often includes a bio, portfolio section, resume and contact details for networking and career opportunities. How to spot a professional website? A professional website is characterized by a clean, modern design with intuitive navigation. High-quality visuals and well-organized content enhance user experience. The site loads quickly, and the URL is secure (https://). Contact information and a clear call-to-action are easily accessible. Professional websites prioritize functionality, showcase a cohesive brand identity and credibility with error-free content and attention to detail. Why should I create a professional website? Creating a professional website gives you a strong online presence, which builds your credibility and visibility. A website provides a centralized hub for potential employers or clients to learn about you, fostering networking opportunities. It also allows you to control your personal brand, express your unique identity and allow for easy communication. A professional website is a crucial tool for career advancement and personal branding in an age where everything and everyone is online. How to make a professional website in just 10 minutes? You can create a professional website quickly with Wix’s intuitive drag-and-drop website builder . Choose a template from the extensive library that fits your business needs, then customize it with your text, images and branding. The user-friendly interface makes it easy to arrange elements and get your site online in minutes. Wix empowers you to build a fast, professional and polished online presence—no technical skills required. How can I make my website look professional? To make your website look professional, focus on a clean and consistent design with a cohesive color scheme and typography. Use high-quality images and organize your content so it's simple to navigate. Additionally, make sure your website is mobile-friendly and loads quickly, as these factors make a big difference in building trust and leaving a strong impression.