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Looking for the best way to build your website? Get started with Wix  → Artificial intelligence isn’t just a futuristic concept anymore. It’s already woven into our daily lives, helping us work smarter, get creative and even build websites. Yep, AI is changing the game in web design , offering tools that simplify the entire process. Launching a website used to be a challenge—then came the website builder , which opened the doors for anyone and everyone who wanted to learn  how to make a website . Now, the AI website builder has taken things a step further. With machine learning and language processing, it can generate personalized website designs in minutes. "I think the biggest game-changer is the fact that you can easily create a stunning website, and you don’t need to understand layout, design or anything to get a great working website. You can get the creative juices flowing with AI’s help and Wix’s expertise until you get exactly what you want," says Yaara Asaf, head of product for Wix Editor. Of course, not all AI website builders are the same, and as someone who has been immersed in SEO and content creation for years, I’ve seen how AI tools  can improve workflows and remove barriers for creators of all levels, especially AI web design . Let’s explore how AI is making website creation more accessible. Ready to get started with your first AI-generated website?  Sign up for Wix for free . What is an AI website builder, and how does it work? Learn more: How to make a website quickly Before AI stepped onto the scene, launching a new website  was typically reserved for the tech-savvy. Then, traditional website builders came along, making it possible for anyone to build a site without needing to know how to code. Today, you have even more options. While Wix has long offered powerful and flexible tools for building websites the traditional way, AI website builders take it to a whole new level. These tools can handle much of the setup and design for you, offering a faster and often more intuitive experience. Whether you prefer the creative control of traditional builders or the convenience of AI, the choice is yours. For those who have ever struggled with writer’s block or design paralysis, AI website builders can be a lifesaver. “Break free from writer’s block or design paralysis, and launch a new website with ease,” says Nerri Shelan, head of product at Wix Blocks. “The AI builder is just the beginning of many novelties. While AI is having its moment in the public eye, it’s part of Wix’s DNA. And for as long as our customers are seeking faster, better solutions—Wix will always be hard at work. We don’t put technology first, we put our users first. Technology is just enabling us to help solve their problems.” I couldn’t agree more. As a blog editor at Wix, I’ve seen firsthand how AI tools help businesses and individuals bring their ideas to life without the steep learning curve. Whether you’re launching a personal blog, an eCommerce store or a portfolio, AI website builders make it possible to get online faster than ever before. Learn more: Do I need a website? What is a website builder? Why use a website builder? Traditional vs AI website builders It's important to note that the specific  AI features  and capabilities of AI website builders may vary across different platforms. Some builders may have more advanced functionalities, such as image recognition for automatic content tagging or intelligent chatbot integration. Others may focus on simplifying the website creation process with basic AI-driven design assistance. Check out these  AI web design tools  to understand better. 9 of the best AI website builders So, when it comes to testing out an AI website builder, which website builder should you choose? Sure, there are lots of options out there, but we’ve rounded up nine standout tools that are making waves. Some are better for small business owners, while others are ideal for creatives, so take your pick based on your goals. Wix 10Web Jimdo Appypie Durable TeleportHQ Hocoos Kleap Gamma 01. Wix : best overall With a solid foundation in AI development since 2016, Wix’s maturity makes it a trustworthy and reliable option. "Our models are based on decades of deep knowledge and experimentation, which makes them a lot more reliable and a lot smarter,” says Yarden Geffen, product marketing manager at Wix. Wix’s AI website builder can create a fully functional custom website based on a simple chat. The AI will ask you about your business goals before using Wix’s artificial design intelligence (ADI) to create a website right before your eyes. You can request changes to the design inside the chat room, or you can use the Wix Editor to make more specific changes. The beauty of Wix’s AI site builder is that it doesn’t simply create a static landing page (even though it also has a landing page builder if this suits your business needs). The builder will provide you with a website that includes the core pages, apps and business tools you need to run your business online. There’s also a wide variety of built-in AI features that go past the traditional creation tools. For example, the Wix Analytics benchmarks report offers an in-depth analysis of your site, comparing it to similar sites and providing valuable insights for improvement. This data-driven approach empowers you to make informed decisions and enhance your website's performance. All in all, Wix offers much more than an AI website builder. With sophisticated business solutions, extensive site management Wix features and a highly developed infrastructure, Wix’s full AI offering can give your business an extra boost. Ideal for: best website builder for small businesses , anyone starting a business . Notable features:  AI text creator, drag-and-drop website builder , image enhancer, background remover, chatbot, app recommender, trailer generator. Pricing: Free plan ($0): Limited features and ads. Light ($17/month):  Basic plan for simple sites. Core ($29/month): Basic eCommerce features and marketing suite. Business ($36/month): Geared towards growing your brand.  Business Elite ($159/month): Unlocks unlimited storage & scaling capabilities. Enterprise: Custom plan for large corporations.  Learn more: How much does a website cost , Best Content Management Systems . , 02. 10Web: best for WordPress 10Web offers a comprehensive set of tools and services to create, host and manage WordPress websites. All you need to do is to choose the option “Create a new website with AI” and answer a few simple questions about your business. AI will use your answers to generate web layout with content and images that you can modify in WordPress. It’s not easy to migrate an existing website to WordPress—at least without 10Web. This AI website builder can recreate your existing WordPress site simply using the URL. From there, you can edit the website in the 10Web editor, which has an extensive range of AI tools for things like content writing and SEO. 10Web is additionally useful for creating, hosting and managing new WordPress websites. Its AI web designer will ask you a few questions about your business, then have you choose between three template options. It will then populate the layout with text and images based on the information you shared. 10Web-generated sites are sophisticated. However, it’s worth noting that the AI website builder is relatively limited in customizability options. You can drag-and-drop assets onto the page and adjust their alignment, but you can’t move elements around freely. Overall, it’s a pretty comprehensive tool that’s great for people with some design background, but perhaps not as accessible to newbies. Ideal for: web creators who want to use WordPress for their website. Notable features: AI business name generator, AI marketing strategy generator, AI web design tool, AI SEO tool, AI content writer, drag-and-drop editor, SSL certificates, image optimization, templates. Pricing: $10-$60/month 03. Jimdo: best for eCommerce With Jimdo, you can create a multi-page site in minutes. All you need to do is answer a few questions about your goal and design preferences. Jimdo optimizes your site for different devices right from the start. One unique feature of this AI website builder is that it can utilize publicly available information about your business to inform its content creation. Like Wix, Jimdo allows you to choose which pages to include and provides recommendations. You have the freedom to customize the color palette, font set, button shapes and animations. Moreover, you can select alternative layouts for specific blocks, and add or remove elements from the block design. However, Jimdo's design flexibility is somewhat limited compared to other options. On the bright side, Jimdo offers a range of useful tools. You can set up a store, integrate Google Analytics, manage business listings and even create logos. These features provide additional functionality to enhance your online presence. Ideal for: small business owners. Notable features: website generator, free image library, photo editing, logo generator. Pricing: $9-$39/month 04. Appypie: best for apps Appypie is a website and app builder that bakes AI into the core part of website creation. Appypie's homepage invites you to describe what you want to build, either by writing or speaking to the program. The actual design is then created by AI. No coding or technical experience is required. One notable difference of Appypie is that this tool allows you to express your intention in plain words. You don’t have to go through a multi-step process with questions that the system asks. Instead, you can write a few sentences of what you want to build; the system will analyze your input, then give you the chance to make any necessary tweaks. This approach can save a lot of time if you already have a clear vision for your site, and just need a tool to turn it into a reality. Ideal for: small businesses and personal projects. Notable features: app builder (iPhone and Android), website builder, image generator, collaboration tools. Pricing: from $18/month 05. Durable: best for solopreneurs Durable offers a range of industry-specific features and functionalities, specifically for people looking for a side hustle or job outside of the nine-to-five grind. It includes features like product catalogs, inventory management, supply chain integration, custom quote forms, equipment tracking, maintenance scheduling and data analytics for production optimization. So whether you want to start a dog-walking service or start a landscaping business , Durable provides specialized tools to enhance your online presence. Durable asks a few simple questions like “What type of a business you’re building?” and “What is the name of your business?” It will then generate a layout for a website and fill it with content, such as information about your team, testimonials and contact information. At this stage, the AI website builder will also take into account your location and business type. Durable makes it easy for you to customize the design. It's possible to re-generate some sections in one click. All you need to do is to hover the mouse over the section you want to change and click the “Regenerate” button. The editor will create a new version of the section in a few seconds. Ideal for: startups and small businesses. Notable features: inventory management, supply chain integration, custom quote forms, equipment tracking. Pricing: $12-$20/month 06. TeleportHQ: best for professional designers TeleportHQ is an exceptional choice for professional designers seeking an AI website builder with extensive customization capabilities. TeleportHQ apart’s unique wireframe AI functionality sets it apart, allowing designers to upload their mockups or wireframe designs directly into the program. Rather than asking questions, TeleportHQ's AI scans the provided mocks and automatically converts them into interactive templates. This feature saves designers valuable time by eliminating the need for manual input and streamlining the process of transforming design concepts into functional websites. In addition to this, TeleportHQ offers the flexibility to add custom HTML and CSS code, making it an ideal choice for designers who prefer more granular control over the website's appearance and behavior. Whether you're a seasoned designer or just starting out, TeleportHQ empowers you to bring your creative vision to life with its powerful customization options and wireframe AI capabilities. Ideal for: web creators who want access to source code. Notable features: built-in ChatGPT, mockup analyzer, collaboration, versioning. Pricing: $0-$18/month 07. Hocoos : best for branding Hocoos promises to create a website tailored to your needs after you answer eight quick questions, such as "What category best describes your website's purpose?" It shouldn't take more than 10 minutes to go from idea to web design. Hocoos makes it easy to communicate your brand through your website design. Once you’ve answered all eight questions, you’re invited to choose visual attributes for your website (such as colors and font pairs). It gives you an excellent opportunity to find the style that matches your branding, plus offers image and text generation. Hocoos is available as two plans (Free and Premium). If you want to connect your custom domain and access valuable features, like collecting payments, you’ll be expected to pay $15 per month for the Premium plan. Ideal for: startups and small businesses. Notable features: hosting, SEO, styles editor. Pricing: $0-$15/month 08. Kleap: best for mobile Kleap uses mobile-first design, which means that the desktop and tablet layouts are based on the mobile layout rather than the reverse. This ensures that your website will look great on all devices, including smartphones and tablets. Once the tool generates a site based on your input, you can modify the design created by Kleap in a visual editor. This gives you a lot of control over the look and feel of your website. Kleap primarily focuses on the eCommerce domain. It quickly creates landing pages that can generate leads. It offers valuable tools like an integrated payment processor, which is extremely useful if you want to sell something online. Kleap does take 1-9% fees on transactions, depending on the plan you sign up for. The tool also has integrations with other business tools, such as email marketing managers and CRMs. Ideal for: small businesses. Notable features : AI page builder, payment processor, in-depth analytics. Pricing: $15-$99/month 09. Gamma: best for personal projects Gamma is an AI website builder that allows you to create a working presentation, document or webpage in under a minute. Start by interacting with Gamma in a natural conversation, i.e., type what you want to achieve in a chat. This approach makes the process of site design more human-friendly. You can communicate your ideas to Gamma just like you would to a human designer. If you don't like the design that Gamma generates, you can simply ask it to create a few new versions. One downside of Gamma is that it offers very limited design flexibility. You have to choose from a few options that the system provides. It's currently not possible to introduce granular changes, such as changing a typeface or color for a particular element. Ideal for: creators or small businesses. Notable features: natural language interaction, mobile-friendly websites, seven-day change history. Pricing: $0-$45/month Best AI website builders review AI website builders Notable features Pricing Wix AI text creator, Layout switcher, image enhancer, background remover, chatbot, app recommender, trailer generator $0-$159/month 10Web AI business name generator, AI marketing strategy generator, AI web design tool, AI SEO tool, AI content writer, drag-and-drop editor, SSL certificates, image optimization, templates $10-60/month Jimdo Website generator, free image library, photo editing, logo generator $9-39/month Appypie App builder (iPhone and Android), website builder, image generator, collaboration tools From $18/month Durable Inventory management, supply chain integration, custom quote forms, equipment tracking $12-20/month TeleportHQ Built-in ChatGPT, mockup analyzer, collaboration, versioning $0-18/month Hocoos Hosting, SEO, styles editor $0-15/month Kleap AI page builder, payment processor, in-depth analytics $15-99/month Gamma Natural language interaction, mobile-friendly websites, seven-day change history $0-45/month What makes the best AI website builder? The best AI website builder should make the website creation process seamless, intuitive and effective. Here’s what I always look for when evaluating these tools: Level of AI integration : The best builders leverage AI throughout the process—from design suggestions to content writing —ensuring a smart, efficient experience. Ease of use : A user-friendly interface with  drag-and-drop  functionality makes all the difference, especially for those without coding experience. AI-driven design assistance : Intelligent design suggestions, personalized templates and industry best practices ensure a professional-looking website. Integration with third-party tools : Whether for eCommerce sites , analytics or marketing strategies , seamless integration is key. Analytics and insights : Built-in reporting tools help track performance, user engagement and traffic sources. Customization options : While AI offers guidance, users should have the flexibility to tweak and tailor designs to their brand. Security features : SSL  certification, encryption and regular backups ensure a safe and secure experience. Customer support : Reliable support makes all the difference, especially when you’re building a business website. Affordability and scalability : Flexible pricing plans allow websites to grow alongside their owners. Pros and cons of using AI website builders While AI website builders offer incredible benefits, they’re not without limitations. Here’s an honest look at the pros and cons: Pros User-friendliness: AI website builders are typically designed to be user-friendly, allowing people with little to no coding experience to create websites easily. Many tools generate entire websites for users and allow them to use drag-and-drop interfaces so that they can customize the design. Affordability:  AI website builders eliminate the need to hire professional web developers or designers. Additionally, the subscription fees for AI website builders are often more affordable than hiring dedicated web professionals who support and maintain the website. Efficiency:  Many AI website builders automatically optimize websites for different screen sizes and resolutions. As a result, AI-generated websites are often mobile-friendly from the get-go and provide a seamless user experience across desktops, tablets and smartphones. "When it comes to website building, one of the biggest challenges for business owners is the amount of time they need to create it. With AI, everything is much faster. Business owners can now build their own website, update its content and create images with minimal effort. AI is revolutionizing the world and the technology is here to expand everything we do." Marine Levy Belder, Product Marketing Manager at Wix Cons Limited flexibility: While many AI website builders offer customization options, they don’t offer the same opportunities as manually coded websites. Users may encounter restrictions in design or functionality. Potenital for generic designs:  Some AI website builders rely on a collection of website templates  that are tailored to the needs of users, so the results can look common or generic. Platform dependence:  When using an AI website builder, you're reliant on the platform's continued availability and support. If the service provider discontinues or changes their offering, it will impact your website. Additionally, migrating your website to a different platform might be challenging due to the proprietary nature of the builder. What is AI in web design? AI in web design isn’t just a buzzword—it’s a game-changer. As someone deeply involved in content and SEO, I’ve seen how AI-driven tools break down barriers and open up professional-grade web design to everyone. Whether you’re a seasoned designer or a total beginner, AI makes it easier than ever to create stunning, functional websites without the usual headaches. Some of the ways AI and web design come together include: Layout generation:  AI algorithms can analyze content and automatically generate layouts that are aesthetically pleasing and user-friendly. Color schemes:  AI can suggest or generate color schemes based on the content, industry or user preferences. Automated content creation:  AI tools can generate textual content, such as product descriptions or blog posts, based on predefined parameters. SEO optimization:  AI can power SEO features within website builders, then auto-generate meta descriptions and other on-page optimizations. Customer support:  AI-powered chatbots can provide instant responses to user queries, improving customer support and engagement. User interaction:  Virtual assistants can guide users through the website or assist in completing tasks. "AI in web design is redefining who can build a professional online presence. At Wix, we see AI as a powerful tool that removes the technical hurdles, allowing anyone—regardless of experience—to create a website that’s both beautiful and optimized for success. From intuitive design suggestions to built-in SEO enhancements, AI isn’t just making web design easier; it’s making it smarter." - Sharon Hafuta, SEO blog editor at Wix How real users are succeeding with AI website builders AI website builders like Wix are revolutionizing how people bring their ideas online, making professional website creation more accessible than ever. With AI-powered tools simplifying design, content creation and site management, users of all backgrounds—whether entrepreneurs, creatives or small business owners—are building websites they once thought were out of reach. By eliminating technical barriers, Wix empowers anyone to create a stunning, functional site with ease, turning ideas into reality in just a few clicks. Best AI website builders FAQ What is the best AI website builder? There are several AI-powered website builders available, each with its own strengths and features. The "best" AI website builder depends on your specific needs, preferences, and the type of website you want to create. Wix ADI (Artificial Design Intelligence) uses AI algorithms to automatically generate a website based on your preferences and content. It offers a user-friendly interface, drag-and-drop functionality, and a wide range of customizable templates. Can I find a free AI website builder? Yes, there are free AI website builders available that you can use to create a website without incurring any cost. Here are a few options: Wix offers a free plan that includes access to a AI website builder, Wix ADI. While the free plan has certain limitations, it allows you to create and publish a website with AI assistance. How can AI be used to improve an existing website? AI can be used to improve an existing website in a number of ways, including: Personalization: AI can be used to personalize the user experience on your website. For example, AI can be used to recommend products or services to users based on their browsing history or past purchases. Content generation: AI can be used to generate content for your website, such as blog posts, product descriptions and social media posts. This can save you time and help you to create more engaging content. Search engine optimization (SEO): AI can be used to improve your website's SEO. For example, AI can be used to identify and fix keyword cannibalization, which is when two or more pages on your website compete for the same keyword. Accessibility: AI can be used to make your website more accessible to users with disabilities. For example, AI can be used to generate alt text for images and to create transcripts for videos. Security: AI can be used to improve the security of your website. For example, AI can be used to detect and prevent cyberattacks. How can I add AI to my website? There are a number of ways to add AI to your website. You can either use a third-party AI service or develop your own AI solution. This can be a complex and time-consuming process, but it can give you more control over the AI solution and how it's used on your website. Can AI build websites from the ground up? Yes, AI can build websites from the ground up. These builders can help you create a website without any coding knowledge. However, it's important to note that AI-generated websites are not always perfect. They may need to be manually edited and refined. What's the future of AI web design? The future of AI and web design is likely to bring about significant advancements and transformations in how websites are created, managed and experienced. AI algorithms will likely play an even more prominent role in automating design tasks, from layout generation to color selection, making it faster and more efficient for designers to create visually appealing websites. AI will continue to evolve in providing personalized user experiences. Websites will dynamically adapt content, layout and interactions based on individual user preferences, behavior and demographics. Is it still worth learning web development with AI getting better? Yes, learning web development remains valuable. While tools that simplify site building have improved, they often lack the ability to create highly customized or complex solutions, which businesses still need. Skilled developers who master the fundamentals and can use these tools while going beyond their limits are always in demand. Technology evolves, but adaptable developers continue to thrive by meeting new expectations and solving advanced challenges.

Design high-end sites with efficiency on Wix Studio. Start creating today → You know the feeling: you’ve got a clear vision for a website—something polished, professional, uniquely yours—but the moment someone brings up “HTML,” it all starts to feel a bit out of reach. Luckily, today’s low-code no-code platforms  give you the freedom to bring that vision to life—no engineering degree required. Whether you’re building your first portfolio, launching a product or spinning up client sites, a no-code website builder  offers the flexibility to design, publish and scale without getting stuck on the technical stuff. In this guide, we’ll introduce the best no-code website builders, along with low-code website builder options for those who want a bit more control under the hood. From fully visual editors to platforms that allow light custom coding, there’s something here for every type of designer, developer and marketer. So whether you’re starting from scratch, comparing the best website builders or testing out an AI website builder  to speed things up—you’re in the right place. Learn  how to make a website with the right low-code/no-code website builder  for your needs. What is a no-code website builder and why use one? A no-code website builder is a tool that lets users design and publish websites using visual editing tools (like  drag-and-drop builders )  and built-in features, rather than writing  HTML , CSS or JavaScript . Everything from layout and design to content and integrations is handled through an interface that’s easy to use, even for beginners. The best no-code website builders come with built-in features like responsive design ,  website templates , eCommerce tools and SEO features —so you’re not starting from scratch.  And if you ever want more flexibility, look for a tool that offers low-code features like custom code embeds or API  access, giving you a little more room to gro w. Simple solutions for website creation Here’s a quick comparison of how no-code builders stack up against traditional development and low-code tools: Feature No-code website builder Low-code website builder Traditional development Coding Required None Some (e.g., custom scripts or APIs) Full HTML/CSS/JS or backend stack Setup Time Minutes to hours Hours to days Days to weeks Customization Level High, within platform limits (template or visual-based) Very high (with developer input) Unlimited Maintenance Minimal (handled by platform) Some developer oversight may be needed Fully manual Best for Designers, creators, marketers Developers, advanced users Full dev teams, custom builds Who are no-code tools for? These platforms are designed to remove common blockers in website creation. For those who want an efficient, flexible way to  launch a website , portfolio or business site, no-code builders make it possible to go live without the need to hire a developer or learn how to code. They’re also a great fit for freelancers and agencies who want to deliver client projects efficiently and keep site handoff smooth. Why should I use no-code vs traditional web development? The biggest difference comes down to control vs. convenience. Traditional website development gives you full control over every line of code—but it also means managing everything yourself, from server setup to mobile responsiveness. That can slow you down and introduce more room for error. With no-code website builders, most of that is already taken care of. You can preview changes in real time, publish updates with a click and trust that the underlying tech just works. If you’ve got a clear idea and want to get it live exactly as ima gined, this approach removes most of the heavy lifting. What each low-code/no-code website builder offers With so many low-code/no-code website builders on the market, it can be hard to know which one actually fits your needs. Some focus on visual design flexibility, others lean into built-in eCommerce and a few offers generous free plans to help you get started without commitment. This section highlights the features that matter most when choosing a platform—especially if you’re building your first site or switching from a traditional setup.  Intuitive interface The interface is where you’ll spend most of your time. A good no-code website builder makes it easy to move things around, update content and preview changes without guesswork. Customization options Look for builders that let you tweak layouts,  colors schemes , website animations and even add light code or logic (if needed). This is especially important if you’re aiming for a site that feels unique. Responsive design  Modern sites need to work on every screen. Look for tools that let you control how your site behaves on mobile, tablet and desktop without code—ideally with breakpoint editing, mobile previews and responsive templates  included by default. Dive deeper into website responsiveness:  Best responsive website builders How to make a responsive website  Responsive website examples   Best mobile website builders How to make a website mobile-friendly Mobile vs. responsive design Template variety A strong template library helps you start fast and still look professional. Bonus points if templates are responsive and built for specific use cases (like portfolios, blogs or online stores). Ecommerce and scalability Even if you don’t plan to sell right away, it's helpful to choose a builder with a built-in eCommerce platform or the option to scale an online store . Look for inventory management , checkout options and app integrations. Check out these eCommerce resources: How to make an eCommerce website Is Wix good for eCommerce? How to make a website to sell No-code CMS A no-code CMS  allows you to manage and update your site’s content—like blog posts, product listings or team profiles—without touching the design or code. Often included in the  best content management systems , this feature is especially valuable for content-heavy sites or teams who want to keep their website fresh without relying on developers for every small change. It separates content from layout, making ongoing updates faster, more flexible and scalable as your site evolves. Infrastructure  You don’t need to manage your own hosting—but your platform should. Look for automatic CDN , SSL  security, uptime  guarantees and an overall strong website infrastructure   to help your site load fast and stay online. SEO  Strong  website SEO  starts with the basics: editable meta tags, structured data, image alt text  and fast-loading pages. The best low-code/no-code builders go further with features like  automatic sitemaps , schema markup and AI-powered content optimization. Pricing and free plans Free plans are a great way to test a platform, but check what’s included. Some offer more generous features at no cost, while others reserve key tools for premium plans . TL;DR: best low-code/no-code website builders Cut through the noise with this quick-hit comparison. Whether you're a beginner or a developer looking to speed things up, here’s what each platform brings to the table—at a glance. No-code and low-code website builder comparison Platform Editor style Code level Infrastructure Templates Wix Studio Drag-and-drop + AI layout tools No-code CDN, SSL, uptime guarantees (99.99%), optimized infrastructure 375+ responsive templates Wix Drag-and-drop editor + AI site builder No-code Gobal CDN, SSL, reliable hosting 2,000+ website templates Bubble Visual editor + app generator No-code Hosted on AWS, SSL, no specific uptime guarantees Limited templates Bildr Visual builder for devs Low-code/no-code GDPR compliant with encrypted data transfer; uptime guarantees depend on plan  Few templates Loopple Simple visual editor Low-code Built on Bootstrap and Tailwind CSS for responsiveness Bootstrap-base Webflow Visual canvas + style controls No-code Global CDN, SSL/TLS, 99.99% uptime, SLA for select enterprise customers Designer-focused variety Carrd One-page visual editor No-code Designed for quick setup and loading of one-page websites Minimalist templates Duda Content + layout editor No-code Hosted on AWS with 99.99% uptime SLA, CDN, SSL Strong template variety Squarespace Visual block editor No-code CDN, SSL, uptime monitoring Polished, modern templates 9 best no-code website builders Wix Studio Wix Bubble Bildr Loopple Webflow Carrd Duda Squarespace 01. Wix Studio Wix Studio  is one of the best no-code website builders for professional designers, developers and marketers who want full creative freedom without writing a single line of code. With high-end capabilities, streamlined workflows and powerful Wix Studio business solutions , freelancers and agencies are empowered to build, manage and scale exceptional websites. “With Wix Studio, designers can push creative boundaries and focus on what matters most to them, without needing to code or being held back by developer dependencies. It’s the most powerful no-code platform we’ve ever built, with the freedom to add code whenever you want.” — Roy Wax, Wix Studio PMM Built with designers in mind, Wix Studio design  tools include over 375 responsive templates, an intuitive visual editor and Figma integration—making it easy to move from concept to live site with fewer steps in between. While it’s completely no-code for most users, advanced users can unlock extra functionality through the platform’s cloud-based IDE, APIs and even headless solution architecture—making it a great fit for mixed teams of designers and Wix Studio developers . Best for: Agencies, enterprises and any professional building websites for others who want full creative freedom without being boxed in by code or platform limitations. Best features:  Intuitive visual editor:  The Studio editor allows you to drag, drop, align and adjust every element, with features like custom breakpoints and layout grids to help you stay consistent across screen sizes without using any code. You also have access to pre-designed sections, menus, headers and wireframes that help you quickly build complete, responsive pages without any coding. Advanced design capabilities: The Wix Studio editor is responsive and made to optimize designs for every breakpoint, meaning you can build a completely responsive website without knowing a single CSS term or touching one line of code. Its no- and low-code  website animations  and effects bring flair to your designs. WebGL, Text Marquee, Text Effects and more make it possible to create advanced, visually rich graphics directly within Studio.  No-code CMS: The  Wix Studio CMS  includes a powerful built-in CMS  that’s designed to work smoothly with the visual editor. You can create custom collections, connect dynamic content  to repeaters or pages and style everything exactly how you want—without touching code. Built-in eCommerce tools:   Wix Studio eCommerce  supports online stores, service  booking sites  and digital sales. You can customize product galleries, checkout flows and customer emails visually, while still tapping into more advanced tools like automations and app integrations when needed. Native business solutions: Wix Studio offers built-in business solutions, including bookings, events , memberships and selling subscriptions —all seamlessly integrated with the core eCommerce system and available through a single, unified backend, with no plug-ins and no need to add custom code. AI features:  Leverage powerful  Wix Studio AI  tools like responsive AI, AI text and image generation tools, visual sitemaps  and wireframes. “Wix Studio’s AI features don’t replace creativity, they multiply it. You’re not starting from zero anymore.” - Roy Wax, Wix Studio PMM  Infrastructure: Wix Studio’s enterprise-grade infrastructure is managed entirely behind the scenes. This includes automatic CDN free website hosting , optimized website performance  (core web vitals, 99.99% uptime), Wix Studio SEO  optimizations, SSL security  and reliable scalability without requiring technical management. Templates: 375+ profess ionally designed templates and wireframes, tailored for various business verticals and optimized for responsiveness and best design practices. Automations:  With Wix Studio management tools , you can automate tasks like customer engagement, lead capture, marketing, notifications, internal workflows and more, without relying on external tools and added code.  Custom CSS:  While Wix Studio is primarily a no-code website builder, teams who need more control can use custom CSS , custom code and back-end logic—all layered into the visual interface. That means designers and developers can work side by side without switching tools or breaking workflows. Code tools: Developers can work in a preferred coding environment either directly in Wix’s VS Code-based IDE or locally via GitHub integration. Either way, deployment is just a click away. Pricing: Free plan available. Paid plans start at $19/month (billed annually), with m onth-to-month billing also available. Free:  Doesn't include a custom domain name . Basic ($19/month) : Build online brands. Standard ($27/month) : Accept online payments . Plus ($34/month) : Capture leads and boost sales. Elite ($159/month) : Scale business growth. Enterprise (price available upon request) : Site management for large-scale businesses. Curious how Wix Studio stacks up against other platforms? Explore these comparisons: Wix Studio vs. Wix  |   Wix Studio vs. Shopify  |  Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix Studio vs. Webflow  |  Wix Studio vs. Duda  |  Wix Studio vs. WordPress 02. Wix Wix is a powerful no-code and user-friendly personal website builder  that combines design freedom with advanced business features. It's considered one of the best website builders for small businesses and generally anyone who wants a professional and customizable website. Known for its intuitive editor, Wix AI tools and built-in features for starting a business , Wix is the go-to no-code platform for beginners looking to build a website for the first time. Whether you want to make a blog , start an eCommerce store or online portfolio , Wix lets you do it without coding. Best for:  Creatives, entrepreneurs, small businesses and freelancers who want to design and launch fully functional websites or online stores—fast—without touching code. Wix's self-creators span every industry and facilitates standard to unconventional industry niches. Best features: Design capabilities: Wix offers a true drag-and-drop editor, letting you place elements anywhere on the page. It supports full-width layouts, flexible grids and advanced animations—all customizable without code. If you’re wondering what is Wix  capable of creatively—this is where it shines. Templates: Wix offers one of the largest selections of professionally designed templates for every industry and website type, giving you a head start no matter what kind of site you're creating. Choose from +2,000 customizable templates that you can easily edit to match your brand, business goals and content needs. Ecommerce features: Wix includes everything you need to launch and scale your online store, including integration with dropshipping, print on demand powered by Printful and more, making it one of the best eCommerce website builders . AI tools: Wix's AI website builder and AI tools help you build smarter and faster. Whether you're looking to create a logo using a logo maker or build an entire site, AI is baked into every step of the process. Business and marketing tools: Wix goes beyond web design with integrated tools to help you grow your brand and reach new audiences. Marketing strategies are made easy with built-in email marketing campaigns and other automations, like powerful SEO and CRM tools. A built-in analytics dashboard helps track traffic, conversions and campaign performance. Infrastructure: Wix handles all the technical aspects of running a website, like hosting, website security and maintenance behind the scenes. Wix's website infrastructure includes DDoS protection and automatic backups. "On Wix, everything is very intuitive and comprehensive: everything can be customized in a professional way, and it’s especially very accessible to anyone starting out." - Flore Selles, founder of Naucoshop Pricing:  Free plan available. Premium plans start at $17/month (billed annually). Month-to-month plans are also available. Free: Limited features, Wix branding, Wix subdomain, basic editor. Light ($17/month): Removes ads, custom domain, basic marketing and SEO tools. Core ($29/month): Basic eCommerce, accept payments, analytics, scheduling, up to five collaborators. Business ($36/month): Standard eCommerce, standard marketing suite, up to 10 site collaborators. Business Elite ($159/month): Unlimited storage, advanced marketing suite, advanced eCommerce, up to 100 site collaborators. Enterprise (custom pricing): Contact Wix for a quote. Find the perfect web address with Wix's domain name search  and spark ideas instantly using the domain name generator . 03. Bubble Bubble is a full-stack no-code website builder designed for building complex web applications. It offers a visual editor that allows users to design, develop and launch fully functional web apps, making it a popular choice for prototyping or building production-ready applications. Best for: Startups, entrepreneurs and developers seeking to build complex web applications using an app builder  without traditional coding. Best features:  Design capabilities: Bubble's visual editor provides granular control over the design of applications. You can create responsive layouts, implement animations and design dynamic user interfaces. Advanced design capabilities:  While Bubble focuses more on functionality, it does offer responsive web design  features and supports animations through plugins. For more complex designs and animations, you’ll be required to add code.  Ecommerce tools: With Bubble, you can integrate payment gateways  like Stripe or PayPal to build eCommerce applications. It supports product listings, shopping carts  and order management, enabling you to create a functional online store without coding. Intuitive visual editor: Bubble's  drag-and-drop editor allows you to design your application's interface. You can add elements, set up workflows and define logic through an intuitive interface, streamlining the development process. Customization: While Bubble is a no-code platform, it offers extensive customization options. You can create custom workflows, set conditions and define data structures to tailor your application to specific needs. AI Tools: Bubble offers an API connector plugin that integrates with AI models like GPT-4o and Claude, allowing users to build AI-powered applications without writing code. This integration facilitates the creation of features such as chatbots, content generators and intelligent workflows.  No-code CMS:  Bubble includes a built-in database that functions as a content management system, allowing users to create, manage and display dynamic content without writing any code. CSS:  For advanced styling, Bubble allows the addition of custom CSS. By enabling the option to add HTML ID attributes and using plugins like Classify, users can apply custom styles to elements, providing greater control over the application's appearance. Infrastructure: Bubble handles back-end infrastructure, including hosting, database  management and server maintenance. This setup ensures scalability and reduces the need for ongoing technical upkeep. Pricing: Free plan available. Paid plans start at $29/month (billed annually), with m onth-to-month billing also available. Free : Ideal for learning and prototyping. Starter ($29/month): Best for launching your app and testing. Growth ($119/month): Great for growing your user base. Team ($349/month): Best for scaling your team and business. Enterprise (custom pricing):  Ideal for maximum security and scale. Learn more: Responsive vs. adaptive Mobile templates Mobile-first design 04. Bildr Bildr is a low-code platform that enables users to build web applications with a focus on flexibility and scalability. It combines visual development with the ability to add custom code when needed, catering to both non-developers and developers. Best for : Anyone who’s looking to build scalable web applications with the option to incorporate custom code for advanced functionality. Best features: Infinite Canvas: Bildr’s editor showcases all the pages of the app or website side-by-side, giving you full visibility of changes made and how they are reflected in all pages. It also offers a drag-and-drop interface that allows you to design and build applications visually, streamlining the development process. Advanced design capabilities: The platform supports responsive design and provides tools for creating interactive user interfaces. For more design flexibility, the platform allows you to add code.  CMS: Bildr includes a built-in CMS for managing dynamic content, suitable for various application types. Ecommerce: While not a primary focus, Bildr can integrate with third-party services to add eCommerce functionality to applications. Custom CSS and JavaScript: Bildr allows the inclusion of custom CSS and JavaScript, enabling precise control over the application's styling. Pricing: Free plan available. Paid plans start at $24/month (billed annually), with m onth-to-month billing also available. Explore (free): Best for learning how to use Bildr.  Launch ($24/month): Publish your site and grow.  Pro ($99/month): Move and grow faster with advanced tools. Scale Up (starts at $415/month): Scales and supports. 05. Loopple Loopple is a low-code template builder designed to simplify the development process by providing pre-built components and templates for modern websites and dashboards. It focuses on rapid development and ease of use—from simple website templates to portfolio templates  and more. Best for: Developers and designers seeking a quick way to build dashboards and websites using pre-designed components. Best features: Visual editor: Loopple offers a user-friendly interface that allows users to assemble websites and dashboards using drag-and-drop functionality. Advanced design capabilities: The platform provides a variety of responsive templates and components, facilitating the creation of modern designs. Ecommerce: Loopple is not specifically designed for eCommerce but can be customized to include such features through integrations. Customization: Users can customize templates and components to match their branding and functionality requirements. Custom CSS:  Loopple allows the addition of custom CSS, providing flexibility in design customization. AI tools: Loopple lets you generate an entire site with the AI website builder. Input your prompt, set preferences and let AI create your website without needing to add code or edit the design. Infrastructure: Loopple provides essential infrastructure features, including free high-quality stock images and SSL certificates, ensuring websites are both visually appealing and secure. Pricing: Free plan available. Paid plans start at $7/month (billed annually), with m onth-to-month billing also available. Demo (free): Access to free components (limited number) and to an unlimited number of features. Basic ($7/month): Access to pro features, components, templates, unlimited pages and more. Premium ($16/month): Unlimited team size plus all the offerings of the basic plan. 06. Webflow Webflow is a no-code website builder that gives you control over every element—without having to write code unless you want to. While you can build fully functional sites using only the visual interface, Webflow also supports custom code, CMS collections, animations and eCommerce logic—making it a good choice for those who want more than a basic site without going fully manual. Best for: Designers and developers who want advanced control through a visual interface, with the option to add code when needed. Best features:  Advanced Designer:  Known as the Designer, Webflow’s editor is responsive, bringing HTML, CSS and Javascript to a visual canvas. Instead of offering a complete drag-and-drop experience, it uses a box-model approach to building based on every HTML element being expressed in a box. The Designer boasts an expandable canvas that shows exactly what you’ll see when you publish your site and offers some sleek user experience like its hover components preview, which displays how a component would look rather than as a small thumbnail. Ecommerce: Webflow offers eCommerce as a native tool, giving you access to features like customizable carts, checkout and delivery options, mobile store management and POS integration. When it comes to more industry-specific needs, like multi-vertical carts for businesses that need to sell both physical products and book services, you’ll find yourself relying on third-party integrations to fully tailor the experience for different types of clients.  Advanced design capabilities:  Webflow supports complex animations and interactions, including scroll-based and multi-step animations, enhancing user engagement. AI builder: Webflow’s new AI site builder helps users to go from zero to website faster. The tool generates a series of website themes tailored for you based on a few details about your client project but is limited to several pages only and requires additional editing for bigger projects.  CMS:  Webflow’s CMS allows users to add, edit and update content at scale, visually in the platform or programmatically through its headless APIs or with support from its AI Assistant. Webflow’s CMS is also equipped with tools for teams, enabling commenting, editing and collaborating directly on designs to avoid project delays and unintended changes going live.  Custom CSS: Webflow allows for the addition of custom code, including CSS, giving developers the ability to implement advanced styling and functionality. Infrastructure: Webflow provides reliable hosting with features like automatic SSL, global CDN and 24/7 monitoring, ensuring consistent performance and uptime. Pricing: Free plan available. Paid plans start at $14.00/month (billed annually), with month-to-month billing also available. Starter (free): Suitable for those just getting started with Webflow. Basic ($14/month): Includes a custom domain and 10 GB bandwidth. CMS ($23/month): Ideal for blogs and content-driven sites. Business ($39/month): Designed for higher traffic websites and includes faster performance. Enterprise (custom pricing): Tailored solutions for large-scale needs. Learn more about website hosting: What is web hosting? Web hosting cost Cloud hosting vs. shared hosting 07. Carrd Carrd is a no-code website builder made for simplicity. Focused entirely on single-page sites, it offers a clean, intuitive editor that makes building responsive pages fast and straightforward. While it doesn’t offer deep integrations or advanced logic, Carrd is great for quick projects where clarity and speed matter most. Best for:  Freelancers, independent creators and anyone who needs a fast, mobile-friendly landing page or portfolio. Best features:  Visual editor:  Carrd provides an intuitive drag-and-drop interface, making it easy to build and customize one-page websites. Advanced design capabilities : While Carrd focuses on simplicity, it offers a range of templates and customization options for responsive design. Ecommerce : Carrd supports basic eCommerce functionality through integrations with services like PayPal and Stripe. Customization:  Users can customize templates and elements to suit their needs, with options for animations and interactions. Custom CSS: Carrd Pro users can add custom CSS to further personalize their websites. Pricing: Free plan available. Paid plans start at $9/year. Free: Build up to three sites per account, limited features with Carrd branding. Pro Lite ($9/year): Connects to custom domain and removes branding. Pro Standard ($19/year): Build up to 10 sites and access more elements, forms and integrations. Pro Plus ($49/year): Build up to 25 sites using advanced element settings like attributes and styles, infrastructure, support and  website security  features. 08. Duda Duda is a no-code website builder aimed at professionals who create websites for clients, particularly small businesses. While its editor isn’t as flexible, it does offer a fast way to build functional, responsive sites with minimal friction. Its standout feature is full white-label support, making it a popular choice for agencies that want to present a custom-branded experience to clients. Built-in client management tools and basic team collaboration features round out the offering. Best for: Agencies and freelancers looking for a white-labeled website builder with client-ready tools and a straightforward, no-fuss editing experience. Best features:  Advanced design capabilities: Duda features a responsive drag-and-drop editor that adapts designs to different screen sizes. Duda also enables code-free animations and effects within its editor. However, the ability to create custom code is only available on Team plans or higher. Duda offers the ability to create and save custom sections for reuse across multiple sites, as well as share them with other team members (or even customers) to make the site building process more efficient. No-code CMS: Duda offers Internal Collections, a built-in CMS that enables you to create and manage dynamic pages within the editor interface without external tools. Their Internal Collections system supports various data types and each entry in a collection automatically generates a unique URL to help boost SEO. Duda provides ready-to-use dynamic age templates  for common use cases, which are pre-connected to appropriate Internal Collections and require only content updates.  Built-in eCommerce tools: Duda offers integrated eCommerce solutions, supporting product catalogs, shopping carts and checkout processes. It also accommodates digital downloads and subscription services. Customization:  Users can tailor templates and elements to fit specific branding requirements without code. The platform supports custom widgets and integrations to extend functionality. AI tools:  Duda's AI Assistant accelerates website creation by generating multi-page sites, sections and content based on user inputs. It also automates SEO metadata and alt text  generation, enhancing site optimization. Infrastructure:  Duda ensures high performance with features like automatic CDN hosting, SSL certification and a 99.99% uptime guarantee. Its infrastructure is designed to handle large-scale deployments efficiently. Pricing: Free trial available. Paid plans start at $19/year (billed annually), with m onth-to-month billing also available. Basic ($19/month): Offers one website with essential features like hosting, email support and SSL security.  Team ($29/month): Collaboration tools for small teams, including client management and team permissions.  Agency ($52/month): Designed for growing agencies and includes advanced client features. White label ($149/month): Full branding control, advanced automation and scalable tools.  Custom (contact for pricing info): Automate and grow. 09. Squarespace Squarespace is a no-code website builder known for its polished, design-forward templates. Every template is built to be fully responsive and built-in mobile previews help you fine-tune the experience before publishing—all without touching code. The platform is especially appealing to users who want their site to look professional right out of the box.  Best for: Creatives, photographers and small business owners who want responsive websites with built-in features. Best features: Intuitive visual edit or:  Squarespace's Fluid Engine provides a flexible drag-and-drop interface, allowing users to customize layouts effortlessly. Advanced design capabilities: The platform offers a range of designer templates with style previews, enabling users to visualize and adapt every detail to their brand's specific style.  CMS: S quarespace includes a built-in CMS suitable for blogs, portfolios and content-rich websites, allowing for easy content management. Ecommerce: With integrated eCommerce features, users can manage product listings, shopping carts and checkout processes. It supports digital products, subscriptions and appointment scheduling. Customization: Users can personalize templates to align with their branding, with options to adjust fonts, colors and layouts. Custom CSS: For advanced customization, Squarespace allows the addition of custom CSS, providing more control over the site's design. AI tools: Squarespace's Blueprint AI assists in building personalized websites by generating layouts, content and design elements based on user inputs. It also offers AI-powered content generation for pages, emails and product descriptions.  Infrastructure: Squarespace ensures reliable performance with features like automatic SSL, global CDN and 24/7 monitoring. Its infrastructure supports scalability and consistent uptime. Pricing: Paid plans start at $16.00/month (billed annually), with month-to-month billing also available. Basic ($16/month): Access to fully customizable templates and a free custom domain. Core ($23/month): Advanced  website analytics  and a full array of business features. Plus ($39/month): Selling tools to help grow your business and 1% transaction fees. Advanced ($99/month): Maximize your revenue with the lowest payment processing fees from all the plans and advanced business tools. Learn more about Squarespace:  Wix vs Squarespace Squarespace alternatives   What is the best no-code website builder? With so many options available, choosing the best no-code website builder depends on what you're building—and how you like to work. Some platforms are geared toward rapid prototyping, others toward app-like functionality and a few prioritize aesthetics and ease of use above all. But if you’re looking for a builder that strikes the right balance between creative control, scalability and performance, one platform stands out for freelancers, agencies and enterprises alike. Wix Studio brings together the core strengths of a modern no-code solution: high-end design capabilities, streamlined workflows and robust business management tools, freelancers and agencies are empowered to build, manage and scale exceptional websites with maximum efficiency. “Wix Studio isn’t just a design tool, it’s a full website creation platform. With advanced design capabilities, smart workflows and business tools baked in, it lets agencies and freelancers build, manage and scale websites with maximum efficiency.” - Roy Wax, Wix Studio PMM It’s built with designers in mind, but flexible enough for developers to collaborate without friction. And when it comes to infrastructure, it’s all taken care of behind the scenes. So while there’s no one-size-fits-all answer, if your goal is to build a professional site that looks custom, works hard and scales with you, Wix Studio is a strong contender to start with—and stick with. Why Wix Studio is a no-code top choice Feature Why it matters How Wix Studio delivers Creative control Build pixel-perfect designs without code Drag-and-drop editor, custom breakpoints, advanced design tools, no-code animations Scalability Grow from solo site to enterprise-level Flexible infrastructure, robust no-code CMS, management tools, reusable assets Performance Deliver fast, SEO-optimized experiences Core Web Vitals, built-in SEO, global CDN, auto-scaling Collaboration Designers and devs, working side-by-side Real-time co-editing, visual editor, cloud IDE, GitHub and Figma integration, role-based permissions AI and automation Save time, boost output AI text/image tools, responsive AI, no-code automations All-in-one business solution Run your site and business from one place Bookings, eCommerce, subscriptions, memberships and more Security and reliability Keep your site and data protected Enterprise-grade security, SSL, DDoS protection, compliance tools, backups fully managed, no setup required Sign up for Wix Studio  for free and start building fully responsive websites with powerful, professional-grade tools. Editor’s note: all pricing and information are current as of 06/16/2025. Best no-code website builders FAQ What's the difference between no-code and low-code? No-code tools let you build a complete site using only visual editors—no coding knowledge required. Low-code platforms offer the same visual experience but allow you to add custom code, logic or integrations when needed. The line between them is blurry, and many platforms today offer both. Can I build a site without coding? Yes. That’s exactly what no-code website builders are designed for. You can create, edit and publish a complete website using visual tools—no coding knowledge required. Is Wix no-code? Yes, Wix is a no-code platform. Wix Studio, in particular, is built for professionals who want full creative control through a visual editor. It also includes low-code options like custom CSS, APIs and back-end logic for users who need more flexibility. Wix Studio also includes low-code features like custom CSS, APIs and a cloud-based IDE—making it suitable for mixed teams of designers and developers. Are no-code websites reliable? Yes. Most modern no-code website builders offer secure hosting, automatic updates and built-in performance optimizations. Platforms like Wix Studio, Wix, Webflow and Squarespace are used by professionals, businesses and even enterprises—proof that no-code doesn’t mean low quality. What is the best no-code website builder? The best no-code website builder depends on your specific needs, but platforms like Wix Studio stand out for offering a complete package: an intuitive visual editor, built-in business tools, a powerful CMS and responsive design capabilities—all without writing code. It’s especially strong for professionals and agencies building for clients. Can I create a professional website without coding? Absolutely. Many no-code platforms offer professional-grade design tools, dynamic content management and business features like bookings and online stores. Tools like Wix Studio, Wix, Webflow and Squarespace make it easy to create a site that looks and performs like it was built by a developer. Can I switch to a different platform later? It depends on the platform. While you can always export your content manually, many no-code website builders don’t offer full site export. If future flexibility is a concern, look for platforms that support content migration, custom code export or integration with external CMS platforms.

If you’re a small business owner, it’s important that you allow customers to make purchases through your website. Not only is this crucial for selling goods or services online (whether you have an eCommerce website, travel website or something else), but it’s especially valuable if you’re offering a service (see our guide on how to start a service business ). You’ll want to ensure that clients have the ability to book your service directly from your website. Luckily, that’s possible thanks to Wix Bookings . Your clients can effortlessly schedule both private or group appointments, and you can accept payments as well as send out email reminders. With that in mind, let’s take a look at 11 effective bookings websites for inspiration as you create a website of your own (see types of businesses for even more). All these service business ideas and sites use a combination of beautiful design and effective online bookings pages to connect with customers and make sales. Along the way, we'll point to some of the Wix Bookings features that each site uses. Read also: How to start a business Wix Bookings website examples Live Right Pet Supplies & Grooming 3L Barber Co. Fury Room Wedding Gown Alterations NutriMe Oak House Distillery Hearts & Tears Motorcycle Club MyArt Acupuncture with Fabi HERoines Inc. Veronica Solomon 01. Live Right Pet Supplies & Grooming Looking at the adorable puppy on the first fold will make you fall in love with this site instantly. In addition to being visually appealing, the Live Right Pet Supplies & Grooming site is straightforward and intuitive to navigate. It outlines the available services people can book online using clear calls-to-action that help guide visitors toward their desired offering. To facilitate 24/7 online bookings, customers can sign in to a dedicated members area on the site. From there, they can log in to their own account and book their preferred appointments online as well as keep track of past ones. Additional features of this service business site include the business’s contact information and a map displaying its location. If you’re interested in adding other crucial elements like this to your site, take a look at this guide on how to create a professional service website . 02. 3L Barber Co. How do you stand out in a sea of competition, especially within a saturated market like hairdressing? With a professional website, of course. What starts as a minimalistic site gives way to a lush and photography-rich experience. Cool animations accentuate pictures and text throughout the 3L Barber Co. site, alongside professionally shot videos. At the same time, the semi-monochromatic color palette helps the red "Book Now" button stand out at the top of their site. Perusing this site can also give you inspiration for logo ideas that might be a good fit. Try using a barber logo maker to see for yourself, following this guide on how to make a barber logo . 03. Fury Room Fury Room is a service that helps you relieve stress by letting you go into a room and break things. You can do it with others or go at it alone, but it’s a cathartic experience that’s all in the name of fun. Their site is well-constructed and carefully thought out. First, it’s a multilingual website that is offered in both English and French, helping the business reach a broader audience. The company has further anticipated their clients’ needs by including an FAQ page, complete with helpful information for break room first-timers. On top of that, they include a must-have feature for any business— live chat —to facilitate communication with their customers. Lastly, they use their bookings website to present customers with a package picker that provides descriptions and prices of each service. All of this is wrapped up in an attractive black and yellow color scheme, along with a powerful custom logo . 04. Wedding Gown Alterations From the chic photos to the elegant color palette of black, white and light pink, the Wedding Gown Alterations site perfectly fits the tone for formal wear. To navigate to the bookings page, visitors can scroll down the homepage to the "Appointment Only" section, and then click "Book Online." From there, they’ll see a clear outline of each service—complete with eye-catching photographs, concise descriptions and a button for booking online. Other visual elements further enhance this Wix Bookings website. The choice of font, for example, is both classic and feminine, while the sewing machine logo adds a unique touch and illustrates the nature of their services. This combination of factors makes the site well worth browsing for inspiration as you create your own bookings website. 05. NutriMe Upon first glance, the green and white brand colors of this health and wellness website evoke vibrancy and health. Diana, a nutritionist from Australia, presents a site that instantly makes viewers feel fresh and revitalized. The high-quality images of healthy food, as well as informational text, gives visitors an immediate understanding of her offerings. A "Book" tab in the header prompts guests to browse through NutriMe ’s various packages. A Back to Top button further facilitates navigation, providing an easy way to get back to the top of the page. The website footer contains additional information, including contact details and social media links, to help Diana grow her customer base and enable people to get in touch. On some of the pages, including the homepage and contact page, Diana has placed a signup form directly above the footer to encourage visitors to subscribe to her newsletter. 06. Oak House Distillery As soon as you enter this distillery’s website, you’ll feel as if your tour has already begun. The homepage includes a glimpse inside the distillery and a brief history. The "Classes & Tours" page further entices viewers with a visual display of its services, which range from date night mixology classes to distillery tours. The Oak House Distillery site is also designed with easy website navigation in mind. Visitors can easily navigate to pages that showcase upcoming events, in addition to the bar menu, merchandise and bottles available for sale. You've got a separate "Contact" page, too, that makes use of a contact form so that visitors can reach out to the distillery directly from the website. 07. Hearts & Tears Motorcycle Club Hearts & Tears Motorcycle Club offers a one-of-a-kind service: motorcycle tours throughout Tibet, Nepal and other incredible locations. With large scale images that show off real footage from past tours, the website captures the imagination and intrigues potential customers. On top of that, the site has a gallery page that showcases their Instagram feed and YouTube videos, helping people get a feel for their tours before booking. It’s also informative and offers answers to any questions visitors may have, with in-depth descriptions of what each tour entails, rates and day-by-day itineraries. Signing up for a tour is easy and efficient—a "Book Now" button at the top right of the homepage guides visitors directly to the online bookings page. 08. MyArt The MyArt website strategically uses colorful buttons, icons and bubbly text to appeal to artists young and old. It includes snapshots of past workshops and sample paintings so that interested parties know exactly what to expect from MyArt's classes. MyArt's locations are also clearly displayed at the top of the homepage. Each location has dedicated pages introducing its teachers, classes, FAQ and student work. Interested customers can explore events based on location, age group and/or class type—then sign themselves or their kids up online. 09. Acupuncture with Fabi This website is home to an acupuncture service offered by Brazilian acupuncturist Fabi . The site is designed in a way that evokes warmth, tranquility and healing, with a cheerful and varied color scheme. The images on the website are particularly notable and feature modern graphics that bring to mind Chinese traditional medicine. Fabi makes it simple to schedule an appointment, with an "Appointments" tab in the navigation menu of her website. By clicking on this tab, clients are immediately taken to a list of options that includes the amount of time each service takes and its price. 10. HERoines Inc. HERoines Inc. is a women’s empowerment organization that hosts events with guest speakers, hands-on games and open conversations. Their website is beautiful, too, with a feminine pink and purple color scheme, large-scale images of members and participants, and testimonials. Visitors can get involved by clicking the "Events" tab in the navigation bar at the top of the site. There, they can see a list of events that cover everything from self care to relationships. An "RSVP & Register" button allows them to book events and purchase tickets online. 11. Veronica Solomon Veronica Solomon has a host of titles: designer, design mentor, blogger, speaker and micro-influencer. Her interior design website showcases her brand Casa Vilora Interiors, which is known for its bold, luxurious aesthetic. In addition to displaying photos of her work, her website makes it easy for visitors to book appointments. A variety of buttons draw in interested clients—including the red "Book Now" button in the navigation bar, the drop down menu in the "Contact" tab and the "Book Online" CTAs throughout the homepage. Veronica’s online booking page offers a wide array of options, from a free Discovery Phone Call to a Virtual Design Ideas Session. By presenting customers with the convenience of online booking, Veronica Solomon and other booking sites provide valuable inspiration as you build your own professional website.

As the leading website builder , Wix offers two powerful solutions to build and grow businesses online: the original Wix and Wix Studio. While both solutions include thoughtful tools that support the core aspects of your business journey, comparing Wix with Wix Studio is a bit like comparing apples to oranges.  While Wix caters to small business owners and individual creators, Studio is geared toward agencies and freelancers with multiple and/or enterprise clients. In this article, we'll explore the two platforms to help you understand the key differences. Create a site with Wix  or check out Wix Studio . What is Wix? Wix’s website builder simplifies the web design  process for non-technical users. Its drag-and-drop functionality and 900+ website templates  give you control over every aspect of making a website. Wix also offers an AI website builder , which allows you to create an entire website—from a simple chat. Just answer a few questions about your goals, and the AI will spin up a fully custom, fully functional site for you in minutes. Ready to get started? Learn how to make a website with this easy guide. When exploring Wix, you’ll find that it was built to be more than just a design tool. Whether you’re a business owner looking to reach more people online, a brand looking to tap into eCommerce  or an artist looking to show off your work in an online portfolio —you can take advantage of various built-in tools that make your life easier. AI is woven throughout the builder to help you work more deftly across your website, marketing channels and other business tools. For example, tap AI to write website copy that reflects your current branding and customer preferences. Then, use AI to design your emails  or optimize your page for SEO , while keeping the messaging consistent across all of your assets.  Wix also encourages its users to go beyond static web pages by incorporating dynamic elements, such as animations, video backgrounds and interactive forms. And, with seamless integration of third-party apps and plugins , you can easily incorporate business tools like online payments  and a bookings calendar into your website. Behind the scenes, Wix boasts a robust infrastructure to ensure unparalleled reliability , security and performance .  Every new feature, component and element created is built with performance in mind. Over the past year alone, Wix managed to achieve dramatic improvements for Core Web Vitals (CRW), increasing the ratio of Wix sites in the Google CrUX report  with good scores for all three CWV by 25% in the last year. Wix boasts a 99.99% up-time powered by its dedicated Site Reliability Engineering (SRE) team. With advanced systems in place, such as the SOC 24/7/365 monitoring program, potential issues are identified and resolved swiftly, guaranteeing a seamless experience for both website owners and visitors alike.  On top of all that, sites built using Wix all come with accessibility settings built in  so that any visitor, regardless of ability, can interact with your business online.  Main features of Wix  900+ professionally designed templates and a drag-and-drop website builder  AI website builder, plus additional AI tools  and AI features for text generation, images and more   Business management solutions for bookings , eComm builder  and events  Built-in marketing and branding tools  Secure payments   App marketplace Best for…  Entrepreneurs across industries Independent professionals and freelancers Service-oriented businesses Ecommerce businesses  Bloggers and content creators  Educators  Event planners and producers Non-profit organizations Top benefits of Wix  One place to manage your entire website and business User-friendly and intuitive (no coding experience required) Reliable hosting and security Advanced SEO capabilities and tools 500+ apps and integrations Built-in AI tools Examples of sites created with Wix  Ayelet Raziel Art  Daniel Aristizabal   Karen’s Diner Aly Gray Izzy Wheels Start creating with Wix today.  What is Wix Studio? Designed for agencies, freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity—faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix.  Start creating with Wix Studio . In other words, as you focus on bringing your client’s vision to life, Wix takes care of all the time-consuming tasks related to infrastructure, maintenance and security. You also have your pick of Wix’s time-tested solutions for eCommerce, online bookings and more—which can be personalized to any client via custom logic. This can be combined with the platform’s built-in tools for running email campaigns, SEO and more on behalf of your clients. In terms of website design, the Wix Studio Editor gives you a wide array of tools, ranging from smart tools that increase your efficiency to advanced tools that give you precise control. You can choose from highly responsive and customizable templates  or work in pixels, which open the door to complex designs like intricate animations, animated cursors and mesmerizing transitions. Responsive AI and custom controls make it easy to optimize your sites for every screen size. Furthermore, features like proportional scaling, preset layouts and shared design assets accelerate the building process for tight turnaround times. You've even got a plugin with Figma—allowing you to export your design from Figma to Wix Studio, where you can bring your final design to life. Another key characteristic of the platform: Wix Studio facilitates collaboration between designers, developers and clients with features like real-time feedback and live comments. You can hop between multiple workspaces and open up certain workspaces for client feedback. Wix Studio has a ‘content mode’ where clients can tweak the content without affecting the design. This streamlined workflow, coupled with version control and asset management tools, lets your team to work more effectively across multiple projects. When it comes to AI, Wix Studio has all of the AI capabilities  of Wix, plus a handful more. Unique to Studio is its responsive AI feature that makes each section or mobile breakpoint responsive across all devices. There’s also a generative AI model and code assistant in the VS Code to help you get tailored scripts, troubleshoot and retrieve product answers fast.  Thinking about Wix Studio vs. Elementor ? Compare them and find the best fit your design needs. Main features of Wix Studio Responsive, grid-based website builder  Real-time collaboration and unified workspace Open platform capabilities No-code interactions and animations Custom CSS   Responsive behavior using AI   Business management solutions for bookings , eComm and events  Built-in marketing and branding tools  Secure payments   App marketplace Best for… Agencies Enterprises Web designers  Web developers  Freelancers Top benefits of Wix Studio  Full creative control for agencies, enterprises and freelance designers/developers Multi-project management and collaborative workspaces  Combines Wix’s business apps and infrastructure with advanced design capabilities, collaboration tools and automation  Examples of sites created with Wix Studio MaDonna Collingwood Anzo Studio Les Marteau Studio VMV Studio Product Hiring House en[i]gma Coding Championship View a full collection of inspirational websites built on Wix Studio .  Wix vs. Wix Studio: feature comparison Note: All features and pricing information mentioned is current as of June 19, 2024. Can I transfer my Wix.com site to Wix Studio? While you can’t transfer a Wix Editor site to a Wix Studio site  (or vice versa), you can create a new site using the Studio Editor. When you make new sites with either the Editor or Studio, you'll still have access to your existing Wix sites in your new workspace and can edit them as usual in the Editor. To switch to Wix Studio from your original Wix Editor account, simply click one of several entry points that you'll see in your account profile, your site's dashboard, Sites page or the Wix templates page. Alternatively, if you have a team member who already uses Wix Studio, ask them to send you an invitation. Should you use Wix or Wix Studio? In a nutshell, it depends. Wix caters to DIY enthusiasts and small businesses seeking a user-friendly platform with ready-to-go features at affordable prices. On the flip side, Wix Studio is tailor-made for professionals and agencies craving extra design freedom, advanced design capabilities and highly responsive websites . Learn more about website builders vs CMS . Start creating your website today . Related reading: Wix vs. GoDaddy or Wix vs. Shopify Note: All features and information are current as of June 6, 2024.

For years, Wix has been working on solutions and tools to help businesses enjoy creative freedom online. Whether you owned a restaurant and needed a sophisticated way to collect reservations, or you were a brand owner looking to launch your first eCommerce store—Wix had something for you. Now, you can access any of Wix’s tools from anywhere on the web with Wix Headless , a cutting-edge API and convenience SDK(node), backed by enterprise-grade performance, security and reliable infrastructure. True to our mission, Wix Headless lets you freely access the same business management platform and services that power businesses on Wix, from any app or website that you’re building. For example, consider the Wix and Netlify integration. Netlify was our first design partner, making use of Wix Headless to give their users access to Wix’s powerful scheduling and booking services. Keep reading to discover how Wix Headless works. How can Wix Headless benefit you? While helpful for making a website , an all-in-one, no-code site-builder often comes with limitations that can hinder your business's growth. Wix Headless addresses these common pain points in the following ways: Future-proofing : Wix Headless offers a flexible and scalable solution that grows with your business, supported by Wix's comprehensive range of commerce, business and marketing tools. This ensures that as your business evolves or expands to new platforms, you won't need to spend time and money rebuilding critical infrastructure from scratch. Optimized frontend design : Traditional no-code or low-code site generators often limit your design choices, forcing you to conform to the decisions made by their developers. However, front-ends should not be "one-size-fits-all," as tailored optimizations may be necessary for specific use cases. Wix Headless empowers you to craft your unique frontend design, resulting in a cleaner and more optimized user experience, while still benefiting from the convenience of Wix's Business Services and robust management dashboard. Comprehensive business management dashboard : Wix Headless provides an all-inclusive back office system that enables businesses to manage and monitor their operations efficiently. The intuitive dashboard offers a centralized location for tracking key performance indicators, managing customer data and overseeing sales and marketing efforts. This powerful tool ensures that you have complete control over your business, allowing you to make data-driven decisions and streamline processes. Streamlined API integration : Wix Headless consolidates a wide range of backend services into a single, holistic API, simplifying the process of managing your business. This eliminates the need to rely on multiple APIs with varying billing cycles and integration complexities. The Wix Headless API includes powerful modules for essential business functions, such as eCommerce , Bookings , Events and Pricing Plans . By offering a comprehensive suite of services within a single API, Wix Headless simplifies your development process and streamlines your business operations. And, if your project requires additional APIs, you are free to integrate them as needed. Wix Headless in action: WhatsApp chatbot integration Wix Headless can be used in a multitude of ways, from creating more engaging shopping experiences across multiple devices, to delivering different types of content to diverse user groups. Here’s a more specific scenario: Imagine you own an online store and want to provide a unique shopping experience for your customers through a popular messaging platform like WhatsApp. Wix Headless allows you to build a chatbot that seamlessly integrates with your Wix store, enabling customers to browse products and add items to their cart directly within the WhatsApp platform. To achieve this chatbot integration, you can refer to this code as an example. Here’s a brief overview of the key components of this chatbot integration: wix_client.mjs : Sets up the Wix API client and handles OAuth authentication, enabling the chatbot to communicate with the Wix store through the Headless API. message_handler.mjs : Handles incoming WhatsApp messages and user interactions, managing the chat flow. products_api.mjs : Retrieves the available products from the Wix store. token_management.mjs : Manages user tokens and authentication for the Wix API, allowing the chatbot to interact with the Wix store on behalf of individual users. The chatbot guides customers through the entire shopping process, providing a product catalog view, individual product information (including images) and options to add items to the cart or proceed to the checkout. Here’s a breakdown of the WhatsApp chatbot’s flow, demonstrating how the Wix Headless API is utilized: The chatbot displays the product catalog, allowing users to browse available products. This is made possible through the Wix Headless API, which retrieves the product information from the Wix store. Users can select a product by sending the corresponding number. The chatbot then displays detailed information and an image of the selected product. Users can add the selected product to their cart. This action uses the Wix Headless API to manage the user's cart within the Wix store. The chatbot confirms the product has been added to the cart and displays the current cart items. Customers can either proceed to checkout or return to the product list to continue shopping. When users are ready to check out, the chatbot provides a link to complete the payment process on the store's website. The Wix Headless API is used to create a checkout session and generate the corresponding payment URL. Here's a bit more technical detail on how this all works: The Wix Headless API is used to fetch the list of available products in the store. This is done using the getAvailableProducts() function in the products_api.mjs file, which calls the wixClient.products.queryProducts().find() method. The chatbot maintains the state of each user's interaction with the store, such as their current stage in the shopping flow, the products they have viewed and the items they have added to their cart. This state management is implemented using the getUserState() , setUserState() and removeUserState() functions in the state_manager.mjs file. The handleMessage() function in the message_handler.mjs file is the main entry point for processing incoming messages from WhatsApp users . It uses the user's current state to determine how to respond to their input, such as displaying a list of products, showing details about a specific product or adding an item to their cart. To add items to the user's cart, the handleAddToCart() function calls the wixClient.currentCart.addToCurrentCart() method. When the user is ready to check out, the handleCheckout() function creates a checkout session using the wixClient.currentCart.createCheckoutFromCurrentCart() method and provides the user with a link to complete their purchase on the Wix store's website. This example showcases the limitless potential of Wix's Business Solutions when combined with popular messaging platforms like WhatsApp. By allowing customers to complete the entire shopping experience within the familiar interface of WhatsApp, you could better drive user engagement and increase conversions. Empower your business with Wix Headless This innovative platform empowers you to craft exceptional, captivating experiences across diverse channels, leveraging the comprehensive capabilities, robustness and user-friendliness of Wix's Business Services. Simultaneously, Wix Headless ensures you retain complete authority over your brand identity, data management and customer relationships. To get started with Wix Headless, check that you have a Wix premium plan and follow our guide for getting set up .

Looking for the best way to build your website? Get started with Wix → AI has transformed  website design , pushing the boundaries of what was once thought possible. Nowadays, almost anyone can learn  how to make a website . And in a world where  75% of users  judge a website’s credibility based on its design, more and more businesses are turning to AI-powered tools to create professional-looking sites. Wix has been at the forefront of AI since 2016, when it first launched its artificial design intelligence (ADI) capabilities. Today, ADI serves as the backbone to an even more comprehensive solution: the Wix AI website builder. Instantly create a site that’s fully customized to your business without compromising on quality, style or originality.  Ready to create your site? Take our AI website builder  for a spin. When choosing a website builder, you want one that’s flexible, powerful and simple. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. From Wix ADI to a full-blown website solution With ADI as the foundation, our AI website builder offers a first-of-its-kind experience. Jump into a conversation with AI to define the vision for your website, then receive a site designed specifically for your business. Behind the scenes, the AI isn’t simply spinning up a pretty site—it’s connecting you with the right business tools and apps to give you a fully functional, ready-to-go website. Learn more: How to make a website quickly How to access the Wix AI website builder Option 1: from the Wix website   The simplest way to get started is to navigate to the AI website builder  page and click “Create with AI.” If you’re new to Wix or haven’t logged into your account, you’ll be dropped on the Wix login page. Follow the instructions to create a free Wix account or to log into an existing account. Once you’ve logged into your account, you’ll be invited to start a chat with AI. Click “Start Chat” to access the website builder. Option 2: from your Wix account  If you’re new to Wix, go to Wix.com and select “ Get Started .” This will guide you through a few setup questions, then drop you into your dashboard, where you can click “Design Site.” From here, you can choose to let Wix build a site for you or build the site yourself using a design template. Select the first option. If you already have a Wix account, log into your account and click “Create New Site.” Click “Start chat” on the next page to start building with AI. Once you’ve finished the setup steps, you’ll be dropped into your site dashboard, where you can click “Design site.”  How the ADI-powered website builder works  While we’ve designed the AI website builder to be so user-friendly that it doesn't require a how-to guide, the below steps can give you a glimpse at how it works. 01. Create your site brief  As a first step, the AI will ask you to answer a few questions about your business and goals. The AI will use the information to build a personalized dashboard for your business before designing your site. Once presented with the option, click “Generate Site.”  (If in the last step, you’ve entered through your Wix account, the website builder may automatically design a website for you based on the information you’ve already provided about your business.)  02. Tweak the website design as needed  The AI will unveil a new website—complete with prebuilt images, text and even videos that reflect your brand messaging.  If desired, ask the AI to regenerate the site or make it a little different. Or, click on any highlighted area of the site brief to make specific tweaks. You can change one of several aspects of the design:  Site profile: Basic details like your logo, site type and site name   Site structure: Sections that you want to include on your homepage, or other pages you want to add to your site Site description: A description about your business and/or what you want your site to achieve   Theme: The color palette, mood and typography of your site  Layout: The overall style (e.g., “clean” or “modern”) and arrangement (e.g., “mosaic” or “grid-like”) of elements on your page  03. Make additional adjustments in the Wix Editor  Once you’re happy with how your site looks, click “Continue with this site.” The AI builder will ask you to connect a domain if you haven’t already. Click “Let’s Go” to connect your domain, or click “Continue to the Editor.” From the Editor, click around freely to customize your site. You can change any copy or images, or add new page elements and widgets (as examples).  Throughout the Editor, you’ll be able to access other AI tools. These include AI for creating text, building images and more. Look for any areas within the Editor that have a star icon; this indicates that AI capabilities are available.  Don’t forget to customize the mobile version of your site. You can do this by clicking on the phone icon at the top of the Editor. You may already like how your mobile site looks by default, but you can always tweak it or hide certain elements from view.  Stay in the know— subscribe to the Wix Blog  for a weekly dose of web design tips, trends and updates. Why use Wix's AI solution to create your website?  For starters, Wix is an incumbent in the AI space. Wix’s ADI technology served as the blueprint for our AI website builder, which now gives every Wix user the option of creating a website in mere minutes by simply providing some upfront information about their businesses. The website builder offers the following advantages. “Is AI a disruption in the website industry? Yes it is, and we are such great believers in the technology, that we launched our first AI website creator back in 2016, Wix ADI.” - Avishai Abrahami, CEO at Wix The builder integrates with a variety of AI features One of the key advantages of Wix’s AI website builder is that it isn’t a one-trick pony. Beyond making it possible to create professional-looking websites, "Wix connects you with AI tools deeper down in the journey, like personal recommendations and business growth tools,” says Marine Levy Belder, a product marketing manager at Wix. “A lot of the AI website builders we see right now in the market don't give you this added value." When you create a website with Wix’s AI tech, you can instantly connect your site with a number of other Wix AI tools to grow your business—be it for eCommerce (think: AI-powered product descriptions), blogging (think: AI tools for SEO), branding (think: an AI-powered logo generator) and more. The builder is a mature, highly-developed tool Wix has been a long-time pioneer in both the web design and AI markets (see  how does AI work  or the different  types of AI ).  “Although generative AI sounds very trendy, it didn't start like this at Wix,” notes Wix’s Head of Product Yaara Asaf. “When the world first met ChatGPT, we already had a tool in Wix to help users create personalized and professional content. Our journey with AI didn’t start because of the buzz around AI, but because our users had a problem we wanted to solve.” Having iterated upon Wix ADI and worked closely with our users to provide the best solution possible, the AI builder offers a solution that’s both easy to use and thoughtfully constructed.  Results are highly customizable The AI website builder is not only designed to save you time with website development but to also protect your creative freedom in the process.  “You don't have a lot of options for customization with other builders,” says Marine. “There’s a repetitiveness in website templates. They’re very basic." Alternatively, Wix provides you with a starting point, then allows you to customize the layout, design and branding at will. You get the best of both worlds: an AI-powered foundation, but the flexibility to personalize your website. Examples of sites created with Wix’s ADI-powered website builder  To give you a feel for what you can create, we’ve hand-picked some great websites created with Wix’s AI solution. As you think about creating your own website, draw some inspiration from these selected sites. Empowered Feminine  Empowered Feminine ’s website grabs attention from the first fold. Brainchild of Victoria Shilongo—who aims to “create a united community grounded in love and service” for women around the world—Empowered Feminine immerses visitors in a warm, inviting digital atmosphere. The site highlights posts from Victoria’s blog, as well as services available to women seeking personal encouragement.   Heaven.ly The Heaven.ly  website features striking imagery and video against a midnight-black backdrop, reflecting the bold passion of the jewelry shop. The shop aims to celebrate the feminine spirit through jewelry that challenges restrictive, outdated fashion rules. The site features all of Heaven.ly’s available products, plus information about the brand’s origins and recent collaborations.

Turn your ideas into sales and start selling with Wix eCommerce →   An eCommerce site is much more than a pretty face. Behind the scenes, there are multiple gears, strategies and systems working together to deliver a smooth experience for your customers—from the moment they enter your site to the moment they make a purchase. So, whether you’re starting an online store  from scratch or already have one set up, it’s important to understand the reasons why most eCommerce sites fail. Only then can you avoid making the same mistakes and create a site (and business) that lasts. Ready to start your eCommerce journey? Now’s the perfect time to bring your vision to life. With Wix eCommerce, you have the tools to build a professional online store and create a website that captivates your audience, drives traffic and boosts sales. From endless customization options and built-in SEO to powerful marketing tools, everything you need to grow your brand and reach more customers is right at your fingertips. Take the first step and explore Wix eCommerce today. Make your mark online and turn your ideas into success. 7 main reasons why eCommerce websites fail Without further ado, let’s review the seven reasons why eCommerce sites fail and how to best address them. Slow load times Product pages that leave a lot to be desired Complex checkout processes Poorly planned marketing Bad site design Awful mobile experience Sloppy security 01. Slow load times It’s a given that your eCommerce website should grow with your business. But sometimes the rush to add new product pages, install helpful apps and publish fresh blog content (as examples) creates an unfortunate byproduct: slower-to-load pages. And when it comes to an online store, speed clearly matters. The highest eCommerce conversion rates happen on websites with load times between zero to two seconds, according to Crazyegg . And conversion rates continue to drop by 4.42% with every extra second of load time between zero to five seconds. In other words, the more time you lose to slow-loading pages, the more money you leave on the table. High-traffic periods also tend to exacerbate this issue by putting more strain on your site. It’s therefore evermore important to keep a constant pulse on eCommerce site speed  (as well as your eCommerce website optimization ) and proactively address any potential issues before they snowball into bigger, costly problems. How to solve slow load times Use Wix’s Site Speed Dashboard   - This dashboard uses actual user data to provide detailed performance reports. It includes key performance metrics, like Google’s Core Web Vitals (CWV), to help you stay ahead of performance issues. Choose third-party apps wisely: Too many apps may hamper your site’s performance. Only keep the ones that bring your online store—and your customers—the greatest value. Keep it simple : Limit the amount of custom code, special effects, and unnecessary content on your site. Check that elements like videos and animations aren’t bringing load times to a crawl. Avoid GIFs: GIFs that constantly loop and auto-play can be burdensome to your site. Videos are a better replacement, thanks to modern video encoding formats that keep file sizes small. Crunch your images : Large image files are common culprits of slow-loading pages. Compress images prior to uploading them to your store, and use smaller JPG files instead of PNG for your product photos. If you use Wix for eCommerce , you benefit ​from having a platform that automatically resizes your media and converts it into modern image formats, like WebP, for enhanced delivery. 02. Product pages that leave a lot to be desired Products are the star of your online store and as you expand your product and introduce new collections, it can be hard to keep pace. You may choose to cut corners by keeping product descriptions brief, or by copying and pasting descriptions provided by your manufacturers. You may even choose to upload just a single product photo because you never got around to taking more shots of your product. These hasty decisions can come with costly consequences. That’s because nearly half (45%) of all customers  say that high-quality images and detailed product descriptions are crucial for building their trust in a product that’s sold online. Not only are they essential for bridging the gap between online and in-store experiences, but they’re essential for setting the right expectations. On the contrary, a high-performing product page  has the power to prevent returns—currently a $761 billion  problem in retail—due to “item not as described.” If your website’s products pages lack detail, don’t have descriptions, or include blurry images, it’s time to improve them. How to solve poor product pages Offer unique product descriptions : Create custom product descriptions  for your site. Use them to answer frequently asked questions about your product (What is it made of? Is it machine-washable? How long will shipping take?) and to help customers visualize your product in the flesh. Take a variety of product photos: Follow product photography  best practices, such as taking photos of your products at multiple angles, using consistent lighting, and playing with the composition. If you offer variations, make sure to provide photos for each variant. Then, be sure to showcase your product photos attractively throughout your online store by following eCommerce merchandising best practices. Make sure your return policy is easy to find : Don’t leave important details, like your returns and exchange policy, up for interpretation. Include a link in an easy-to-find spot so that customers can shop with confidence. (If applicable) Include a sizing chart: For apparel or footwear, consider adding a sizing chart somewhere on your product page to help prevent returns due to incorrect sizing. 03. Complex checkout processes Mastering the checkout process is a common challenge among merchants. Stripe even found that 95% of leading eCommerce sites make five or more basic errors  on their checkout pages, like lacking enough payment options or requiring too many clicks to complete. In fact, if checkout takes more than two minutes to complete, 60% of shoppers will abandon their carts, says Stripe. And if a retailer doesn’t offer a shopper’s preferred payment method, buyers will bail 85% of the time. Take the time to audit your own checkout process. Assess it from your customer’s lens, and correct any inefficiencies that make checkout more complicated than it needs to be. How to solve checkout problems Offer multiple payment options : Accept payment in the form of debit/credit cards, shopping apps (PayPal, Stripe, Square), and digital wallets (Google Pay, Apple Pay). Using Wix Payments, you can offer all these and more from your website in order to accept payments online . Simplify checkout: Consider offering single-page checkout that allows customers to complete their payment without clicking through multiple pages (especially on mobile). Offer one-click checkout for any logged-in clients, while still providing a guest checkout option so that customers aren’t forced to spend time creating an account if they’re in a hurry. Prioritize security : Reduce the risk of payment fraud  by finding a solution that invests in security. For instance, Wix maintains the highest level of payment card industry (PCI) compliance to give you peace of mind. Limit data collection: Only collect the data that you need to ship out an order. Don’t ask for too much personal information, like social security numbers or dates of birth, as part of the checkout process.   04. Poorly planned marketing When investigating why most eCommerce businesses fail within 120 days of launch, one study  found that poor online marketing (37%) and a lack of online search visibility (35%) ranked as two of the top reasons. Common causes include: Treating marketing as an afterthought Investing haphazardly (or not at all) in online advertising Neglecting search engine optimization (SEO) (even though nearly half of today’s shopping journeys start on search engines ) Having poor (or no) social media presence Failing to use their email lists to send relevant offers and promotions The harsh reality is that just because you learn how to build an eCommerce website , doesn’t mean customers will come. Rather, it’s crucial for your business to proactively get itself in front of your target audience and establish an eCommerce marketing  strategy that’s thorough, executable and trackable. How to improve your marketing strategy Invest in SEO: Drive organic traffic to your site by investing in a long-term SEO strategy. Weave keywords naturally into your content, and heed other eCommerce SEO  best practices. Did you know: Store owners that take advantage of Wix’s built-in SEO tools see an average of 21% more traffic than those that don’t. Experiment with ads: Develop a pay-per-click (PPC) advertising strategy that entertains a variety of advertising channels: Google, social media, YouTube and others that your target buyers frequent. Get social : Establish a presence on Facebook, Instagram, TikTok, and other channels (though avoid spreading yourself thin over too many channels at once). Test various types of content, while taking the time to naturally engage with followers. Build an email list: Use email to re-engage existing customers or leads. Run cart abandonment campaigns to win back shoppers and to keep your brand top of mind. Leverage content marketing : Publish blog posts, videos, and other content that’s focused on education, not simply sales. Showcase your expertise and demonstrate how your products fit into your customers’ lifestyles. 05. Bad site design In some cases, a site’s design is simply an eyesore. This can be a big problem, given that three in every four consumers judge the credibility of a business by the design of its website, according to research from Stanford University . In other cases, a site may look nice but the ecommerce user experience (UX) needs improvement. So, how can you tell which areas of your site need tweaking? Aside from getting a second opinion, consider using heat mapping and session recording tools to investigate how your users interact with your website, where they bounce, and why they’re not completing a sale. Use the analytics at your disposal, such as Wix Analytics , to further track on-page behaviors and understand how different customer segments engage with your content. How to solve a bad site design Start with a proven template: With Wix for eCommerce, you can choose from more than 500 designer-made templates built with conversion in mind (see best eCommerce website builders  to get started). Simplify your design : Sometimes it's tempting to add every feature available since it's included in your eCommerce website cost . However, this ultimately isn't effective. Make menus simple and create product collections (aka categories) that help shoppers find the right items fast. Keep “add to cart” buttons and product descriptions higher up on a page so users don’t have to scroll to find them. Encourage the next step : Avoid dead-ends by prompting users to advance their shopping journeys. Make sure that calls-to-action (like “buy now”) stand out visually, and sprinkle product recommendations throughout your pages to encourage cross-sells and upsells. Embed a search function: Allow users to easily search your site by typing your product name into a search bar. Emphasize customer service: Prominently display customer service info on your site. Consider whether chatbots or live agents could help improve the customer experience. 06. Awful mobile experience Your mobile site isn’t just a “small version of desktop.” It’s a conversion vehicle of its own. This is especially true at a time when smartphones account for about 73% of all retail site traffic  globally—and mobile devices generate 63% of online shopping orders. Unfortunately, the mobile shopping experience too often gets neglected. Distorted images, messy navigation menus, and hard-to read text are common symptoms of neglect, which tends to happen when a site is hastily created or modified. When looking at your mobile site, make sure it’s clean, easy to navigate, and efficient. Today’s mobile shoppers won’t tolerate friction; the average cart abandonment rate on mobile is around 86% , well above the desktop average of 70%. How to correct a poor mobile experience Streamline the checkout process : Your mobile site should be fast and designed to convert. Emphasize an efficient checkout process. Hide less-important content, such as extra galleries, feeders, and repeaters. Prioritize specific content: Decide on a proper hierarchy for your content, keeping in mind that with such little room on the screen, you need to carefully decide which buttons and messages to show first. Avoid publishing pages that are too dense with content, and be clear about the main call-to-action on each page. Keep your mobile site light : Between compressing your images and limiting special effects (such as animation), take steps to ensure that the mobile experience isn’t laggy for any visitors. Test everything : Just because a website template is mobile responsive doesn’t mean that everything will work perfectly as expected. Take the time to check out the mobile experience from your mobile device(s) and/or the preview mode of Wix’s Editor. Audit your mobile site for any cluttered areas, unclear images, or obscured buttons. Ensure that any major action is achievable with a swipe or tap of a finger. Using your Wix editor, you can customize the mobile experience just as you would the desktop experience. 07. Sloppy website security Unfortunately, shoppers aren’t the only people looking for your online store. Hackers may be lurking close by, looking for vulnerabilities in your site. In fact, the number of ransomware attacks on eCommerce businesses increased by 264% over the past year, amounting to more than 625 million digital assaults. Downtime is the byproduct of ransomware or other data breaches—and it’s costly. Gartner estimates that one minute of downtime causes $5,600 in revenue loss . And, the larger the eCommerce business, the bigger the costs. For Amazon, one minute of downtime is estimated to cost $220,000 in revenue . Needless to say that for more reasons than one, eCommerce website security  should be a top priority—not an afterthought—for your business. Cyberattacks can tarnish multiple aspects of business: your sales, brand trust, organic rankings (i.e., SEO), customer safety and more. How to shore up sloppy security Maintain up-to-date SSL/TLS certificates: This type of encryption is the gold standard to prove that your website is safe to do business with. If you choose a hosted eCommerce solution, like Wix, updated SSL/TLS encryption is built-in. If you build your store yourself, you’ll most likely need to purchase updated certificates. (Hint: If your site has an SSL certificate, it will use the prefix HTTPS instead of HTTP.) Look for enterprise-grade security : When it comes to picking your eCommerce platform or any third-party apps for your site, check that they maintain high security standards. For example, Wix assesses every one of its app partners for security and privacy compliance. And with Wix itself, you benefit from built-in data encryption, anti-fraud protections, around-the-clock monitoring, and rapid response solutions. Only store the data you need: Never store credit card data on your servers except for recurring payments. This reduces the amount of sensitive data that you have in your possession in case of a security breach. Keep an eye on website governance: Limit the number of people who can access your site and your customer data. Award admin rights sparingly. Create backups: Back up your site so that you don’t lose pertinent data or site settings in the event of a breach. Wix site's automatically backup, for example.

As more of life takes place online, businesses are looking to engage with their target audience quicker, or fear losing them. Gen Z’s typical attention span clocks in at a mere 8 seconds , while Millennials can hold focus for 12 seconds. To make a valuable first impression online, add a splash page to your website. This strategic page, also known as an intro page, greets visitors before they even reach your homepage—and can engage them immediately. This article will explore exactly what a splash page is, why it’s useful, and how to add one to your website. We’ll also show you some great examples to help you build a splash page of your own. Ready to make a splash? Start by creating a website of your own. What is a splash page? Splash pages capture a visitor's attention before entering your website. Your splash page introduces them to your site and then leads to the homepage. A splash page can both benefit your branding and marketing efforts by maintaining brand consistency and messaging, and be used for a variety of practical scenarios. From a design standpoint, this web “accessory” will enhance your website’s look and impress viewers with flair. Splash pages may also utilize more web design elements such as animations, video and unique elements than a website’s main page. Splash page vs landing page vs homepage Many web users confuse a splash page with a landing page or homepage, but while these three web design assets share similar forms, they perform different functions on a live website. A landing page is a destination, a single page that gets visitors to complete an action or click through to an end goal. Your homepage acts as your website’s main page. Apart from images and a description, a homepage typically also includes a navigation menu that visitors use to browse through the site’s categories and pages. Why use a splash page? A splash page can perform many functions on your website. Browse through the options listed below and decide your own splash page’s purpose. Focus on just one or two goals to keep it short and sweet. Charm visitors Use complementary visual elements on your website’s splash page to show off your work and grab your users’ attention. This clever marketing tactic can work for any business site, but it especially shines for art, photography or design portfolios. Some of the best website designs use splash pages to show off photographs, graphic designs or videos and give visitors a taste of what’s to come. Advertise a launch or event Use a splash page to showcase a soon-to-be-released product or an upcoming event and further your marketing efforts. This can effectively notify visitors and create excitement around your upcoming launch. With this marketing momentum in mind, add a contact form to your splash page for extra engagement, letting visitors know that you’ll use this information for future updates. Restrict access to your site If your website deals with sensitive content or products that are restricted to a particular group, a splash page is a smart way to add a prominent disclaimer. For example, an online alcohol store can use a splash page to ensure that visitors to their website are of legal drinking age. Allow visitors to choose a language or region Building a multilingual website will make information about yourself or your brand more widely available by providing translated and localized content for users. A splash page can provide space for users to choose their language and location preferences before they arrive at your website. This makes for easy navigation and a pleasant user experience. Alleviate wait times While stellar website performance and page speed are of utmost importance for users, there are, in fact, times when a page or screen needs to load. Particularly for mobile websites, splash pages can be used to display creative elements (like a loading bar) to indicate the remaining time until the next screen loads. As Khalil Habashi, technical and UX designer for Wix, explains: “On mobile, there is way less incentive for users to wait. Especially because mobile users are out in the world, on-the-go and time is a commodity. That's why today, mostly on mobile, you see gamification of splash screens with tap gestures and swipe features. It’s a creative and playful way to keep users engaged while they wait.” Habashi also explains that this gamification approach is only appropriate for mobile splash screens, since on desktop, users browse differently; they’ll likely click to another window or leave. For desktop users, it’s recommended to clearly indicate the expected page load time. Evolution of splash pages As with most web design trends , splash pages have been considered both en vogue and passé . In web design’s evolution , flash technology was new in the late 90s as, “interactive menus, splash pages, decorative animations, and beautifully rendered bubble buttons dominated the web design trend to wow people.” But in the mid-to-late 2000s, splash pages already felt dated and drab. In 2014, Gene Crawford discussed with Creative Bloq why this “long-dead design pattern” was already making a comeback. According to Crawford: “I actually feel that [splash pages] may help draw the visitor in more, as the creators of the original splash pages intended, and it makes really neat visual interactions possible, like the main navigation bar scrolling into place and becoming 'locked' in the header area. This simple movement really helps to focus the visitor’s attention on the site's navigation.” Crawford’s key takeaway was that if a splash page created any friction to the user experience, it should not be used. Jenna Romano, web design blogger at Wix, shares that a splash page must align with a website’s cohesive visual identity. “A splash page is not a pop-up that is distinguished from the rest of your site, it’s almost a website in and of itself,” Romano shares. “It must uphold the functional and visual aspects of the overall web design” To put it simply, a splash page should draw visitors in—not push them away. View minimalist websites  to gain inspiration for your splash page. SEO and splash pages Splash pages can impact your SEO, for better or worse, depending on how they’re designed and implemented. A key challenge is making sure search engines can crawl and index your site effectively. If your splash page includes minimal text or lacks proper links, it might block search engines like Google from accessing deeper pages, which can hurt your visibility. Google’s mobile interstitial guidelines add another layer to consider, especially with mobile-first indexing. Splash pages that block key content or disrupt the mobile experience can negatively impact rankings. For example, large pop-ups that are hard to dismiss frustrate users and signal poor usability to Google. To avoid splash pages causing any SEO issues, follow Google’s popup guidelines . First, remember that Google uses mobile-first indexing, so pay attention to their guidelines on mobile interstitials . Keep splash pages simple, easy to close and optimized for mobile accessibility. When done right, a splash page can deliver a strong message, improve user interaction and maintain solid SEO performance. 5 splash page examples for inspiration Let’s look at some great splash page examples: Zara As a global retailer, Zara’s corporate website is available around the world. When you first enter the website, Zara’s splash page greets you and asks for language and location information. This simple step, using two drop down menus, optimizes and personalizes the browsing experience with the correct language and currency for pricing. In addition, Zara’s splash page has a minimal, almost quiet design. A striking image puts Zara’s clothing front and center, enticing visitors to click through to the good stuff. The overall aesthetic is consistent with the brand’s products and brand identity, and confirms that visitors have landed in the right place. Spritz Society Upon entry to Spritz Society’s bright and colorful website, an age verification splash page greets you. Think of it like a virtual bouncer, or getting ID’d to confirm that visitors are the legal drinking age to access the site. While there is no law or regulation that requires age verification, with DTC alcohol products on the rise , more attention is falling on alcohol brands to provide clear verification on their websites. There are more age verification steps such as state-approved online verification providers and carrier ID inspection (adult signature required upon delivery) to prevent underage sales of alcohol. Regardless, if your brand sells alcohol, cannabis or any other age-specific product, the first and most important step is a splash page to verify that all visitors are of legal age before accessing your content. H&M Here’s another fashionable splash page example for location and language selection. H&M’s splash page lists every possible location and language by continent. Unlike a drop-down menu, this method clearly and conveniently lays out all the relevant information. Furthermore, each language is localized and displayed in the correct dialect, which makes this more accessible for first-time visitors to navigate to their respective site. H&M’s splash page also showcases their brand identity, with bold on-brand imagery that highlights their products. The New York Times The New York Times not only asks users to log in, but also requires visitors to subscribe before reading their articles. This “paywall,” or a splash page that requires readers to subscribe or pay a fee before accessing content, is a common monetization strategy among digital publications. For first-time visitors, The New York Times offers three articles free of charge to sample content and entice them to subscribe. On the fourth article, the paywall pops up. When creating your splash page, keep in mind that, without proper implementation, paywalls can alienate audiences or negatively impact customer retention. Football.com Football.com’s splash page takes language and region into account, cleverly playing on the variation between American football and European football (known as soccer to most North Americans). With clear visual representation of each respective sport, users can select their desired region and game version. Once they’ve selected, they receive curated content based on their preferences. This splash page example also includes an option to opt out from seeing it in the future. By selecting “Don’t show me this again”, returning users can bypass the splash page on return visits. How to create a splash page If you’ve decided a website splash page is right for you, you have two methods to create your own: do it yourself or hire a designer. Do it yourself When you use a website builder like Wix, you can access a range of customizable templates to suit your website needs. Alternatively, you can use the templates as inspiration to create something unique from scratch. Check out these splash page templates and start creating your own. Keep the design simple and visually appealing to grab visitors' attention. Use high-quality images, concise text and a clear call-to-action (CTA) that encourages users to explore further into your website. Clearly communicate the purpose of your splash page, whether it's to announce an event, promote a product or collect visitor information. Review that the message aligns with your website's overall goals. Consider when the splash page should appear – upon arrival, after a few seconds, or when a specific action is taken. Add interactive elements like animations, videos or interactive forms for higher user engagement. Make sure your splash page is mobile-friendly to provide a seamless experience across devices. Provide a seamless transition from the splash page to your main website content. Include a visible option to enter the site or continue browsing for a user-friendly experience. Track analytics on your splash page to measure the splash its performance, including conversion rates and user behavior. Use this data to optimize design elements and messaging for better results. Hire a designer Alternatively, you can hire a freelance web designer to create your website’s splash page. What to include in your splash page and why Before you start building your splash page, define your goals. Are you looking to promote an upcoming event? Do you want to wow visitors with stunning visuals or grow your mailing list? What you include in your splash page will vary by industry, personal taste and business goals. Try including these effective elements in your splash page: Eye-catching visuals: A splash page can attract visitors with intriguing visual elements that represent yourself, your work or your brand. Since a splash page typically includes very few elements, upload a background image that will stand out. Speaking of visuals, be sure to create a logo and include it on your splash page—since this is the face of your brand, it will indicate to visitors that they’re in the right spot. Concise messaging: A splash page should include a succinct message that informs the viewer, describes your brand and conveys that there’s more to come. Apart from welcoming users to your page, you can include text that will inform your audience of relevant updates or provide them with instructions before entering your site. Or you could use it to even set the tone with an inspiring quote. Remember to use short, action-oriented text—visitors shouldn’t have to read a full page before reaching your site. Remember to also use language that’s consistent with your brand identity. A clear exit link: Your intro page must carry viewers to your homepage. Add a button with a clear call-to-action that reads “enter here” to ensure visitors reach their final destination. If the main purpose of your splash page is to give visitors language options or view a specific website version, this is the place to let them choose their preferences and direct them to the relevant homepage. Ideally, splash pages shouldn't ask visitors to take specific actions. However, if your splash page promotes an offer, advertises a specific product or directs traffic to a certain page—use a clear call-to-action. How to optimize a splash page While you can design a splash page however you please, consider these pro tips while you create your own: 01. Use visual hierarchy Keep visual hierarchy in mind when laying out your site’s splash page elements. Consider each component’s size and placement to ensure everything works in a fluid and effective manner. 02. Keep it consistent Since the splash page is a preface to your website, keep the style—including use of language, as well as your website’s color scheme and imagery—consistent with the rest of your website design. This will not only please visitors aesthetically, it will also strengthen your branding. 03. Ensure speedy loading time A slow loading website will cause even the most patient of people to leave a page. When creating your page and adding in elements, follow a flat architecture structure and keep in mind how each element may affect your page speed . 04. Add subscription forms and social media accounts A splash page lets you capture contact information and sign up both new and returning visitors for your newsletter mailing list. Additionally, add social media icons linked to your relevant accounts to help your audience to follow you and stay up-to-date with your latest ventures. Learn more about how to make a website with our extensive guide.

In general, we turn to Google to find the answers to pretty much all of our questions. So it’s no wonder that business and website owners everywhere do what they can to make their information findable on Google. Which is exactly what SEO is—the practice of optimizing your content to appear higher within search results. The first step in accomplishing great SEO is creating a website on a platform that facilitates easy customization and content updates, and provides the tools you need to optimize your site elements. We suggest using a website builder like Wix, which enables simple site updating and has built-in SEO tools. Once you have the foundations of your site ready, you’ll need to pay attention to many small details such as metadata and linking, which can help improve your rankings. This article will cover what it takes to implement those details and make sure that they are meeting SEO standards and eventually SEO ROI . Once we've taken you through some of the basics of what defines SEO, we recommend you check out our Wix SEO hub - for all things SEO related, from beginner to advanced. What is SEO? SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches. This is one of the most crucial marketing strategies for any business. Because Google aims to provide a positive user experience for its searchers, it wants to present the best possible information available. Therefore the focus of SEO efforts should be the process of making sure search engines recognize your content as the leading information on the web for a particular search query. Read also: ASO vs. SEO How does SEO work? Search engines use robots that crawl webpages across the internet in order to determine what content they contain and, in turn, what the pages are about. These bots scan the code, picking up the written text, images, videos and more that appear on webpages to gather all information possible. Once they’ve gathered enough intel about the type of information available on each page and determined that this content will be useful to their searchers, they add these pages to their index. The index is essentially all possible web results that a search engine stores to provide to a potential searcher. Search engines assess what the best result is based on what searchers are looking for, as well as what other information already exists online. When someone searches, their algorithm matches the user’s search query to the relevant information in their index, providing searchers with an accurate answer to their query. The platforms then use hundreds of signals to determine the order in which the content will appear for each searcher. These signals are what SEO experts try to master. It’s important to note that Google does not release specifics about their algorithm or process, so it’s impossible to know exactly what factors impact indexing and rankings. SEO, therefore, isn’t a perfect science and even when it seems that all optimizations have been implemented, it often requires patience and continual tweaking to see results. On-page vs. off-page SEO Since there’s no way to know exactly what influences search engine rankings the most, experts recommend that your SEO strategy contain a variety of tactics. Those tactics can largely be broken down into two categories: on-page and off-page SEO. On-page SEO refers to the strategies that you implement on your webpages themselves, including everything from the design and written content, to your metadata, alt text, sitemap , canonical tags and more. Off-page SEO refers to the steps you take outside of your pages. This includes elements like external links, social posts and other website promotion methods. Both on-page and off-page SEO are essential in driving traffic to your site and in ultimately signaling to Google that your site is a significant player on the internet. By letting Google know that your pages are important and that people are interested in learning about what you have to offer, you can help your pages rank higher and gain more traffic. Pros and cons of SEO Pros of SEO Increased website visibility: If you're consistently appearing at the top of search results, so people are seeing your site and hopefully remembering it too. SEO can be a cost effective way to drive users to your website : It's not totally free, but can cost less than paid advertising. The benefits of SEO are often long term: Getting your pages to rank in search can help you generate traffic and conversions over years. Ranking high in search can create higher credibility and trustworthiness for your site, and in turn your business. Cons of SEO SEO is rarely a quick win: It takes time to setup and a strategy and implement it. SEO is also a case of constantly optimizing websites and content to rank or maintain search engine rankings. SEO results can be unpredictable: Your efforts are at the whim of search engines algorithms which can change and update. This may lead you to need to change strategies. Search engine results can be competitive : Depending on the search term and competitors in that space. It can be difficult for smaller brands to compete against larger brands with more brand and product authority. Some parts of SEO, like technical SEO, require specific expertise. How to implement SEO The first step in implementing SEO best practices is creating an outstanding website . Make sure that your website is easily navigable, provides a great user experience and clearly presents the information you want to convey. This ensures that you’re on the right track to providing an excellent answer to searchers’ queries. Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites - with that being even more pronounced within the B2B context. To that, traffic from organic search, when done correctly is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth. Mordy Oberstein, Head of SEO Branding at Wix.com However, SEO is much more than just a great website. Here are some practical steps you can take to get started with SEO: Make an SEO plan Do keyword research Optimize page speed Write your title tags and meta descriptions Implement alt text Create internal links Work on external links Check that your site is mobile friendly Analyze results 01. Make an SEO plan Search engine optimization requires work and consistency, making it essential that you have a plan in mind before diving into the specifics. Be sure to think about your SEO strategy in line with your larger goals, so that you can understand whether your efforts were successful. For example, if you’re an eCommerce website looking to utilize SEO in order to bring more traffic and make more sales, your SEO plan might look different than if you want to raise brand awareness or get more foot traffic to your brick and mortar store. Be sure to have these goals in mind ahead of time and to optimize your site accordingly. Specifically, think about details like your site’s URL, as well as larger aspects like if you'll have a dedicated employee for SEO, or if you plan to optimize your site alone. Also, be sure to plan from the get-go how and when you'll take stock of your pages’ SEO performance and optimize. Consider how you will check your rankings and what you consider a success. If you’re unsure what the best route is for various optimizations, consider trying one option and storing the others in a list for potential future use. Take note that SEO success takes time, so be sure to be patient. 02. Do keyword research Arguably one of the most important parts of understanding and implementing SEO is doing keyword research . Keyword research is the process of finding the most relevant words to use on your webpages. By doing some investigating, and using professional keyword research tools , you can understand how people around the world tend to search for things related to your product or service. Keyword research helps you understand what phrases are most searched for and therefore guides you in the creation of pages that can be optimized for those queries. Choosing to use the right words on your webpages can make a huge difference when it comes to how much traffic your site gets. We suggest thinking of a number of topics that are related to your brand and using these as driving forces in your keyword research and content creation. In recent years, Google has gotten better at understanding that beyond the specific words that pages can be optimized for, there are overarching topics that pages can provide an answer for. Instead of searching for just one keyword upon which to base your SEO strategy, consider the general group of keywords that your page could rank for based on the given topic. You can still choose a top keyword to use in your page title or URL, but think about your pages as providing complete answers to the topic, rather than focusing solely on that one keyword. So, let’s say your name is Jenny and you sell flowers. You may think the best route is to optimize your homepage for the keyword “flower shop.” While this may be a fruitful choice, it shouldn’t be the only word that you focus on. Instead, think of the various topics that you specialize in and that someone searching to buy flowers will want to know. Consider subjects like flower delivery, flower freshness or types of flowers. Including information about these topics will ultimately make your site a better resource for someone who wants to buy flowers. By providing a better user experience, you are also signaling to Google that your pages are strong contenders for anyone searching for a complete flower solution. But keyword research does not end there. Continuing with the flower shop example, you may notice that the search results page for “flower shop” is dominated by big name brands that your small store can’t compete with. In this case, you might want to focus on your geographical location ( local SEO ) or a niche that you specialize in (utilizing long tail keywords ). Including this information on your webpages will let Google know that you are a strong option when people are searching for something that you specifically provide. 03. Optimize page speed One of the factors that Google takes into consideration is page speed or loading times. How fast your website loads is an important element of user experience. A slow website will turn users away from your site before they even see what it has to offer. It’s therefore essential that you pay close attention to this and make sure to optimize your website speed. Page speed can be broken down into three main categories that are often referred to as core web vitals. These are: Largest Contentful Paint (LCP): The time from a click on a URL until a user can view the most prominent content on a webpage. First Input Delay (FID): The time between a URL click and when someone can interact with your site elements. In other words, when a user can click on something on your page. Cumulative Layout Shift (CLS): How stable your site elements are while your page loads. This number is ideal when it is low—indicating that as your page loads, the elements are more or less in the place they will be once your page is fully loaded. Together, these elements make up what Google considers important when it comes to loading times. Some of the easiest ways to ensure that your site loads quickly include not overloading it with media or features, optimizing image sizes and sticking to one or two fonts throughout. These will make your site look cleaner and feel more professional, as well as keep your loading time down. 04. Write your title tags and meta descriptions Metadata refers to the information that you provide Google to describe what your webpage contains. Important aspects of metadata include title tags and meta descriptions . When you conduct a search on a search engine, each result is presented with a headline and description letting you know what kind of content you’ll find on the page. Providing Google with that information will help both searchers and Google understand the most important parts of your pages. Did you know? Wix's AI meta tag creator can help you scale your work by suggesting title tags and meta descriptions. Many SEO experts consider your meta titles, or title tags, and meta descriptions to be some of the strongest SEO signals that you can send Google. It is therefore critical that you try to include your most important keywords in your title tag. Title tags and meta descriptions also have an underlying SEO advantage. They give you control over the text that searchers see when they first encounter your website. Including enticing text that clearly answers the searcher’s query can lead to more clicks to your website. The more people that click on your site, the more Google notices that it is a good match for their searches and the higher they might rank you. It is essential to note, however, that Google does not commit to using the metadata that you provide. They can choose to change your headlines or descriptions as they see fit. In fact, in recent months it seems as though Google is moving increasingly towards a model of not using provided title tags and meta descriptions. That said, the titles and descriptions that you write for your page still have the potential of being used on SERPs (search engine result pages) and are worthwhile to optimize. 05. Implement alt text Alt text, or alternative text, is the small description that you give to the images on your site. It is embedded into your site’s HTML and is an important SEO asset. Bots that crawl webpages can quickly read alt text to understand what an image contains. Alt text is also an important accessibility feature, helping blind web browsers get the full picture of your pages, even without seeing them. Tools that read webpages aloud can read alt text to help explain what images contain to those who cannot see them. This alternative text also makes your images more likely to appear on Google searches, both in the Google images section, but also increasingly at the top of regular search result pages. Images are becoming more and more standard across Google searches, and the better your alt text, the more likely that your image will rank. Of course, if your site is getting exposure both from ranking for images as well as content, you are likely to gain more traffic. Google also perceives webpages that utilize alt text to be more optimized in general. This can help your site appear better in the eyes of search engines. An important thing to consider is exactly how to write alt text. When you look at an image you can likely think of various ways to describe what you see. For SEO purposes, it’s recommended to think strategically about your alt text and try to include some keywords to give your site an extra push. However, alt text cannot be only keyword focused; it should still accurately explain what the image depicts. 06. Create internal links Links are an important factor for SEO. When one page links to another it helps Google navigate your site and build a network of connections between pages and their content. This can help with the categorization of pages, and perhaps more importantly enables Google to index your pages (or add them to the list of sites Google considers when displaying search results) more efficiently. One of the best linking strategies is internal linking, or linking between pages within your own website. This is simple as you have control over all your pages and can easily add links from one to another. Internal linking also helps boost site authority. By linking lesser visited pages to stronger pages within your own site, you are sending Google a signal that both pages are important. Internal linking is also important for user experience. By connecting relevant pages to one another, you’ll make your site more navigable and ensure that your users can easily find what they are looking for. Internal linking can therefore drive traffic between your website pages, bringing attention to all of your assets. 07. Work on external links External links, or backlinks, are when other sites link to your site. This is an important SEO tactic as it drives up the authority of your site. When an important webpage references your content, it sends a signal to Google that your pages are a good source of information. External links also help your pages gain exposure, allowing more potential users to reach them and learn about your product or service. External links work best when they are genuine and natural. This happens when another platform has noticed you and has decided that your site can add value to their content. They therefore link to your page as a way to help their own readers or users. The more authoritative or important the other site, the more valuable their link is. While there’s no short-cut for gaining genuine external links, the best way is to strive to consistently create good quality content. "By enriching your content with statistical data, expert quotes and unique insights, you significantly increase the chance that other websites will link to it. More backlinks, more exposure to your brand." Asaf Or Shenhav, Outreach specialist at Wix 08. Check that your site is mobile friendly Another essential element of SEO is ensuring that all searchers can reach your site and have a positive user experience. In today’s world, over 50% of all traffic comes from mobile devices . That means that it’s well worth your while to ensure that your site is mobile friendly. Not only will this boost your business and ensure that people searching from their phones can use your site, but it is also important to Google. The search engine often employs mobile-first indexing, which essentially means that it crawls the mobile version of your site in order to determine how it should rank amongst its results. That’s why the mobile version of your site deserves your undivided attention. When you create a site with Wix, a mobile version of your site will automatically be created for you. You can find this version by toggling to the mobile icon in the editor. We recommend reviewing this mobile version to ensure that it looks the way you envisioned and that all site elements are easily findable. Specifically, look out for navigation on mobile and ensure that your site menu and buttons are clear. 09. Analyze your SEO results Since SEO is a living and breathing task, you have to be sure to consistently assess your pages’ performance and tweak accordingly. You can check your page rankings and performance with SEO tools like Ahrefs and Google Search Console in order to get a sense of the direct impact of your optimization. These tools can help you understand if your site has improved in the rankings and note which keywords your site is ranking well for. If you’re unhappy with your rankings or traffic, you can consider all of the previous items on this list and tweak your content accordingly. Other important analytics tools include Google Analytics and Wix Analytics . These can help you gain insights into your traffic and build a deeper understanding of where it is coming from. You can also assess how users interact with your pages, which can help you understand and optimize your content accordingly. Authoritativeness and SEO An important element in gaining trust from both people and Google alike is proving your authority. We tend to trust the experts and seek out advice from people who are particularly knowledgeable in their field. Google does the same thing. It determines what sites have the most information and qualifications to report on a given topic, then prioritizes them by presenting them to searchers. Google refers to this as E-A-T or Expertise, Authoritativeness and Trustworthiness. Gaining authority can be done in a number of ways. The simplest way is to accurately discuss the item or service which you know the most about. Thus, if your service is an online store selling flowers, built with an online store builder , and your site has a blog , this blog should discuss topics surrounding flowers and flower care. Looking to learn how to create a blog ? Wix has got your covered with thousands of design features, built-in SEO and marketing tools, that will allow you to scale your content, your brand and your business with their blog maker. Being an authority on a given topic can also be achieved with some simple steps. For example, make sure that your site content is updated. This freshness factor isn’t always the most important SEO strategy, but it is nonetheless a best practice. Next steps with your SEO practice Now that you know what the main SEO strategies are, you might be wondering what to do next. You can start by going through the aforementioned steps and ensuring they are implemented on your site. A simple way to do this is to utilize Wix SEO tools such as the SEO Wizard. This tool will give you personalized SEO recommendations according to the needs of your site. Of course, you can also implement each of the strategies independently. We also suggest exploring a complete SEO guide that can help you understand many more SEO details and take your site to the next level. Additionally, consider these SEO tips which can help you learn how to make the necessary changes to your pages in order to give them the best chance at ranking for your desired keywords. In addition, you can check out Wix Learn SEO tutorials for more in-depth guidance. We've also rounded some of our top SEO trends that anyone looking to optimize their site for Google should get on board with. You’re off to a great start if you have in fact added all of the tactics mentioned. However, keep in mind that SEO work does not end there. An important facet of SEO is maintenance. You will have to continuously check in on your site to make sure everything is working properly and is up-to-date. Often, slight changes on your site can break links or harm site functionality, which is why it’s essential that you check in and maintain your site. What is SEO? FAQ What is SEO for beginners? When getting started with SEO as a beginner, it's best to begin with the basics. These include making sure that your on-page optimizations are on point - your meta title, descriptions and alt text. Your page should be indexable as a priority. Next you can start to think about the topics and keywords you want to target, and then plan pages or content around it. You will also want to set up tracking for your SEO efforts, including tracking your rankings and organic clicks. What are the different types of SEO? On-page SEO (the optimization of web pages to rank in search results), Off-page SEO (efforts made to improve the authority of a page through backlinks and mentions), Technical SEO (site structure, hierarchy and website performance) are the three main types of SEO.

Back around its online debut in 2011, the parallax scrolling effect made waves as a new and exciting web design trend. Many internet fads have come and gone in the years since, but parallax scrolling has established itself as a fundamental design asset that’s here to stay. When you're deciding how to create a website , parallax scrolling is a great way to add depth and movement to the browsing experience. Below you’ll find a full explanation of what parallax scrolling is, complete with a selection inspiring examples of parallax scrolling websites to learn from and a few website templates to get you started. What is parallax scrolling? Parallax scrolling is a web design technique in which the website background moves at a slower pace than the foreground. This results in a 3D effect as visitors scroll down the site, adding a sense of depth and creating a more immersive browsing experience. Parallax is based on optical illusion. Since the human eye perceives objects that are close to us as larger than things farther away, we perceive distant objects as if they were moving more slowly. The illusion has been long adopted into parallax across different mediums, fostering a realistic effect. Its first use was in traditional animation, dating back to as early as Disney’s Snow White and the Seven Dwarfs , and in video games such as Super Mario . With advancements in CSS and HTML , parallax effects later evolved into the world of web design as we know it today. Here are nine outstanding parallax scrolling examples built with Wix, handpicked for your web design and making a website inspiration: Parallax scrolling examples 01. Mild Design Emilie De Grosbois, a Montreal-based visual artist and the founder of Mild Design, can show us a thing or two about how to make a portfolio . Her own portfolio website strikes visitors with an impressive welcome: a series of intricate fullscreen images displayed in a long scroll. These are some of the best website images we've seen. By use of parallax, the transition from one image to the next becomes not only smoother, but it also adds a sense of depth, as if the images gently glide on top of each other. 02. Nolan Omura Nolan Omura is a Hawaii-based photographer and videographer specializing in underwater photography. His ingenious take on the parallax scrolling effect adds depth and motion to his already captivating homepage design. By dividing the page into full-width strips, site visitors are met with exhilarating shots of aquatic life each time they scroll down further. The strips float gently above one another, using a mix of both parallax and reveal scrolling effects. Giving the photographs even more movement are minute animations. While these are barely discernible, the website animations - combined with the use of parallax and video - make this page fully come to life. 03. Chris Covert Aerospace engineer Chris Covert’s bold resume website is just as professional as it is innovative. The site’s design and interactivity manage to inject much of Chris’ personality into what could have otherwise been a dry list of skills, experience, and education history. Chris places shots of his printed CV and business card in the center of the screen. Using the reveal scroll effect, the website background images swiftly changes behind them as the visuals stay put, achieving a surprising result. Paying much attention down to the smallest of details, the website provides a remarkable answer to the question of how to write a resume . It also includes a downloadable PDF document of the CV for potential employers to print out. 04. Ivy Chen Designer and illustrator Ivy Chen’s use of parallax makes for a unique portfolio website, in which her works gradually reveal themselves as if by scrolling magic. Ivy’s use of the parallax scrolling effect is not only mesmerizing, but also amplifies and explains the page’s content. As a multidisciplinary designer, she operates at the intersection of illustration and graphic design. The two fields are integrated seamlessly, with her fashion illustrations slowly transforming into real life garments as we scroll. 05. Industrial Jewellery Jewelry designer Hila Rawet Karni’s website employs parallax scrolling to create an interesting, multifaceted browsing experience. By layering images and text on top of one another and having them move at different speeds, the page seems to be constantly changing and forming new compositions as we scroll. The layered look also helps this small business website keep up with the latest web design trends. Notice, for example, how the middle photo of a sitting woman stays in place as other elements drift alongside it. That photo eventually rolls out of the screen too, making room for other sections of this website and achieving a dynamic feel. 06. Barco Sorriso Digital illustrations and a vivid color palette lend a cheerful, welcoming tone to this nonprofit website . The top fold depicts a boat in the ocean, fitting for an organization whose name means ‘The Boat Called Smile’ in Portugese. As we scroll down this multilingual website, however, the ocean view of the first fold is gradually obscured behind the greenery of the second. This sleek transition, achieved by use of parallax scrolling, brings to mind the layers and depth of animated films or video games. 07. Karlie Kloss This elegant and clean website is the perfect modeling portfolio for supermodel Karlie Kloss. The website color scheme aims for simplicity in its choices of white, gray and black, and so do the generous amounts of white space. At the same time, this classy look is combined with small touches that keep the website far from ordinary: the subtle use of pink, the heavy black font, and the sense of motion imparted by parallax scrolling and the use of video. 08. Hana Knizova London-based Hana Knizova’s photography website features a long scroll of images revealed and obscured using parallax scrolling. The photos on the homepage are an introduction to Hana’s varied projects and many specialities as a photographer, from editorial to portrait to maternity photoshoots. Simultaneously, the images also double as the website menu , creating a unique navigation system where each image leads to a different inner page. 09. Frankie Ratford The personal website of graphic designer, digital nomad and entrepreneur Frankie Ratford is colorful, vibrant and bubbly. The sunny colored top fold features several layers of parallax. While Frankie herself remains static in a candid and relatable portrait, her name slides upwards from behind the photo, followed by a bio section that glides on top of the same image. The rest of this graphic design website makes more subtle uses of parallax scrolling in its display of various informative details. Enabling parallax scrolling on your Wix website To enable parallax scrolling on your Wix website, use strips that have a color, image, or video background. Combining multiple strips together can enrich the effect. How to enable parallax scrolling on a strip : 1. In the Editor, click ‘Add’ on the left menu, then choose ‘Strip.’ 2. Click ‘Change Strip Background.’ Here you can change the background to a color, image or video of your choice. 3. Click ‘Settings’ on the Strip Background, and under ‘Scroll Effects’ choose the desired effect (Parallax, Reveal, Zoom-In or Fade-In). 4. Check out the effect in action in Preview mode, and revise if needed. How to set your background image to parallax scrolling : 1. In the Editor, click ‘Change Page Background.’ 2. Click ‘Settings’ on the background image. 3. Under ‘Scroll Effects,’ select ‘Parallax.’ Website templates with parallax scrolling To get started easily, choose one of our many website templates that’s designed with built-in parallax scrolling, then customize it to your needs. We’ve selected three such templates to help you in creating a website: Online Personal Care Store : This template for an eCommerce website features its products on clean, solid backgrounds. At the same time, parallax scrolling is applied to photos of people interacting with the products, setting them apart and making for a more interactive experience. Bread Shop : This mouthwatering template is made up of several full-screen strips with parallax scrolling. A cinemagraph on the third strip adds an extra sense of motion. Let’s Play : This multi-layered parallax template achieves a sophisticated look with a color-changing gradient fullscreen background and a static layer of typography. For additional information, check out this detailed template tutorial . Learn more: What is mouse parallax? Parallax scrolling FAQ What is the best use of parallax scrolling? Parallax scrolling is best used sparingly and strategically. It's most effective when used to create a specific mood or atmosphere, or to highlight a particular element on a page. Parallax scrolling should not be used on every page of a website, and it should not be used in a way that makes it difficult for users to navigate the site. Why is parallax scrolling avoided? Parallax scrolling can be avoided for a number of reasons. For example, it can be difficult to implement on mobile devices, and it can also make websites feel less accessible to users with certain disabilities. Additionally, parallax scrolling can be overused, which can make it feel gimmicky and unprofessional. What does parallax mean in video games? In video games, parallax is a technique that is used to create a sense of depth. This is done by making the background images move at a different speed than the foreground images, which creates an illusion of movement. Parallax is often used in platform games and racing games to create a more immersive experience.  What size image should be used for parallax scrolling? The size of the image you use for parallax scrolling will depend on the size of your website and the effect you want to create. In general, you will want to use a large image that is at least the same size as your website's viewport. However, you can also use smaller images and scale them up using CSS. What is an example of a parallax effect? An example of a parallax effect is on a website where the background image scrolls more slowly than the text or graphics in the foreground. This creates a sense of depth and movement, making the design feel more dynamic and engaging. What is a parallax in layman's terms? Parallax is when things closer to you seem to move faster than things farther away. Imagine looking out a car window—nearby trees zoom by, but distant mountains barely seem to move. Websites use this idea to make scrolling feel more interactive by moving different layers on the page at different speeds.

In order to run a successful business, it’s critical that your marketing efforts are up to speed with the latest trends. These days, business owners have learned that traditional marketing techniques like print ads and cold calls aren’t the best way to attract customers. Instead, you’re better off ensuring you create a website with useful, engaging content that your audience genuinely enjoys. The practice of building your marketing strategy around valuable content is known as inbound marketing, and it’s proven far more effective than traditional approaches in attracting and retaining customers. In this article, we’re going to walk you through everything you need to know about this technique, from the definition of inbound marketing to examples and strategies of inbound marketing done right. What is inbound marketing? Inbound marketing is a marketing methodology that involves creating engaging and relevant content pieces and experiences to attract customers to your brand. It includes building a professional website filled with great content, publishing compelling posts on your blog and social media channels, and boosting your website’s rank on Google (a practice known as SEO). The philosophy behind inbound marketing is that the more value you’re able to offer users in terms of useful website content, educational resources, and other helpful tools, the more they’ll gravitate towards your brand. Done well, this method will not only help you attract one-time buyers, but also build and retain a loyal customer base. Event marketing , for example, can be an incredibly efficient form of inbound marketing. By introducing potential customers to your brand in a fun, engaging way, they'll be more likely to show interest and possibly convert. Find out how to promote an event in 9 actionable steps. Inbound vs outbound marketing Inbound and outbound marketing are two distinct types of marketing that tend to be defined in contrast to one another. Outbound marketing, also known as interruption marketing or push marketing, is the use of old school sales practices such as print ads, cold calls, email blasts, and more. The aim of these tactics is to get the word out to as many people as possible with the hope that some of them will buy your products. Before inbound marketing gained traction, outbound marketing was the standard practice for businesses. The downside of this technique is that it isn’t targeted toward any specific set of customers who may be interested in your product. Because the message is broadcasted to a large general audience, it won’t be relevant or interesting to most consumers - and will usually be ignored. On top of that, outbound marketing is a one-way conversation. Rather than listening to consumers’ concerns and addressing their needs, push marketing methods simply talk about the product and the reasons to buy it. As a result, many consumers stay as far away from outbound marketing as they can. If you use an ad blocker on your web browser, send marketing emails straight to your spam box, fast forward through TV ads, or drive past billboards without a second glance, I’m sure you can relate. Inbound marketing, on the other hand, is like a magnet. Far from being loud, pushy, or aggressive, this type of marketing is more subtle but also more potent. By speaking to consumer needs, helping them solve a problem, and teaching them something new, effective inbound marketing builds trust and gently guides people toward a product. Inbound marketing methodology The key to successful inbound marketing is to engage with customers at every stage of the marketing funnel, from the first touchpoint through the final purchase. The goal of your promotional efforts should be to attract people to your brand, convert them into prospective customers, close sales, and delight them long after the purchase. For that reason, the inbound marketing methodology is divided into four phases: Attract, Convert, Close, and Delight: Attract: Generate leads by creating useful and engaging blog posts, social media posts, and other marketing materials. Sustainable marketing has also become a extremely popular inbound marketing method as the demand for environmentally-friendly products has grown. Aim to attract people who are already interested in your product or niche, as they have the highest potential to become customers. Convert: Once you’ve drawn in strong leads, continue to target them with content that convinces them to convert into loyal customers. Start by gathering their contact information and personal details. You can do this using landing pages and CTAs (calls-to-action), or by offering free downloadable content across your site. Close: After converting your leads into prospective customers, guide them even further down the funnel with compelling content that convinces them to make a purchase. Delight: Inbound marketing doesn’t stop after the first purchase. Continue to delight your customers by rewarding them with meaningful interactions and high quality, informative content. This is key to building stronger relationships with your audience, establishing trust in your brand, and boosting the reputation and credibility of your business. Inbound marketing examples Now that you have a broad understanding of what inbound marketing is, it’s time to look at some examples of different kinds of inbound marketing. These include: Blogs , such as our very own Wix Blog . Infographics , like this one about website user stats. Whitepapers and eBooks , like these pieces from the Content Marketing Institute’s white paper library . Case studies , like these case studies from Google . Videos , like those on the popular Nintendo YouTube channel . Webinars , such as these webinars by Wix Learn . Online courses , such as the digital marketing classes by HubSpot Academy . Email newsletters , as shown in these newsletter ideas. Podcasts , such as Slack’s Work in Progress podcast. Social media posts , as seen on the Wix Facebook page . Quizzes and entertainment , like these recipes by Nutella . SEO , as explained in these SEO tips. While there’s a wide range of options, you’ll notice that inbound marketing largely revolves around content marketing, social media marketing and SEO. Together, these digital marketing tactics serve to drive organic traffic towards a brand and move customers through the sales funnel. Inbound marketing strategies Once you’ve looked through the different inbound marketing examples, consider the kinds of content that would be most relevant to your audience and brand. Are you thinking about creating a blog? Should you be posting more on social media? What about making videos? As you develop your new inbound marketing plan, these marketing strategies can help you get started: Know your target market Shape the right brand identity Create a blog Start guest blogging Get creative with your content Optimize for SEO Post on social media Collaborate with influencers Interact with your audience Create powerful email campaigns Use digital tools Offer free value 01. Know your target market Remember that inbound marketing, unlike outbound marketing, doesn’t involve shouting out your message to as many people as possible. On the contrary, it’s about attracting high quality traffic - users who are actually interested in your particular niche and who have the potential to convert. That’s why the first step in mastering inbound marketing is conducting market research. Take the time to define and understand your target market - their interests, hobbies and professions, as well their demographic and geographic information. You can gather this data using website analytics and other marketing integrations. Then, use this information to create buyer personas, fictional representations of your customers that you can use as a reference throughout your marketing strategy. With an in-depth understanding of your potential customers, you’ll be closer to marketing to them in a way they’ll find interesting and enjoyable, rather than spammy or intrusive. 02. Shape the right brand identity Think about it: a business that markets to tech-savvy twenty-somethings will have a very different brand identity than a business that sells to retirees - even if they offer similar products. To attract and retain the attention of your target market, build a brand that resonates with your potential customers. Every aspect of your inbound marketing efforts - from your blog content to your email newsletters to your social media branding - should use language, images, and color palettes that are relevant and relatable for your audience. This will show your audience that your brand addresses their particular needs, and they’ll form a stronger connection with your business as a result. 03. Create a blog Content marketing forms the core of a powerful inbound marketing strategy. And while it encompasses a wide array of content types, blogging is its heart and soul. Creating a blog is one of the best ways to attract new visitors to your website. In order to get found by prospective customers, you’ll need to post informative content that speaks to their needs and answers their questions. A high-quality blog also establishes your brand’s credibility and expertise, building trust among your target audience. In other words, you can’t go wrong with a blog. Keep in mind that longer, in-depth, and actionable content produces stronger results than that which merely skims the surface. 04. Start guest blogging In addition to publishing great blog posts on your own site, try to publish guest posts on other popular blogs. Guest blogging is a powerful way to promote your website, as it helps you capture the attention of new members of your target audience who might otherwise never have heard of your business. Begin your guest posting efforts by reaching out to other blogs within your niche. Some of them provide special pages, usually entitled “Write for Us,” “Become a Contributor,” or “Editorial Guidelines,” that provide information for guest writers on how to proceed. If you don’t see these pages, email the company to ask about guest blogging opportunities and share some of your article ideas. You can also reach out to the writers directly over LinkedIn or Twitter. To maximize the effectiveness of this strategy, be sure to write guest posts on a consistent basis. You should also link to your website or blog in the author bio, as well as in the body of the post itself. This will create backlinks, which play an important role in boosting your website’s SEO. 05. Get creative with your content While blogging is a great practice, it isn’t the only content marketing method you’ll want to include in your inbound marketing strategy. You should also branch out into other forms of content, such as eBooks, podcasts, videos , webinars, and more. For inspiration, take a look at these guides for how to create a podcast, how to live stream, and how to start a YouTube Channel . 06. Optimize for SEO The ultimate goal of improving your search engine optimization (SEO) is to boost your content’s performance on search engines. You can think of SEO and content marketing as two sides of the same inbound marketing coin. While content marketing is about creating well-written, informative, and engaging content, SEO is about making sure that content actually gets found on Google. If your content ranks 1, 2, or 3 in the Google search results, it’s far more likely to be read than if it ranks 50 or 100. To improve your SEO, be sure to: Conduct keyword research to place high volume keywords within your content. Use long-tail keywords to target a relevant audience within your niche. Include internal links between your blog posts and website pages. Find opportunities to place backlinks on external web pages that lead to your own site. 07. Post on social media Social media platforms are also an essential inbound marketing tool for drawing organic traffic to your brand. Start by thinking about which platforms your audience is using. Are they perusing pictures on Pinterest, swiping through Instagram Stories, or sending out tweets? Focus your efforts on creating posts on the social media platforms where your audience is most active. Whichever platforms you choose, make sure to draw users to your brand by forming personal connections with potential customers. Post content relevant to their interests and needs, and engage with them in the comments section. 08. Collaborate with influencers Another inbound marketing strategy on social media is to take advantage of influencer marketing . Influencers are people who have built a strong reputation and following on social media, typically centered around a particular niche. If their niche aligns with your product or service, their followers are likely the same people you want to be targeting with your brand. To take advantage of the large following of these social media stars, build relationships with influencers relevant to your business goals. To get the ball rolling, reach out to them directly on social media platforms. Talk to them about how they can benefit from a collaboration - whether it’s free publicity, a complimentary gift, or another reward. This will help you expand your reach, add credibility to your brand, and stimulate interest in your product. Another type of collaborative tactic beyond influencer partnerships is to post content on third party websites via affiliate marketing . 09. Interact with your audience Inbound marketing means engaging with users as much as possible. In addition to responding to user comments on social media, you should find other opportunities for conversation. For example, you can implement a live chat on your website that you can use to answer customer questions or provide guidance, or ask for customer feedback via surveys and polls. Consistently interacting with customers will make your brand feel accessible, trustworthy, and personal. Furthermore, your audience will appreciate you for listening to their concerns and giving them the opportunity to share their thoughts. 10. Create powerful email campaigns With the help of email marketing tools, you can send out targeted emails that provide each customer with specific content tailored to their needs. The most effective email marketing offers genuine value, either in the form of expert information, actionable advice, or free content. In particular, email newsletters are an effective inbound marketing tool because they educate and inform while driving traffic to your website or blog. Other examples of quality email content include free eBook downloads and special offers like discounts or coupon codes. To send newsletters and other marketing emails to different segments of your target market, try Wix Email Marketing . 11. Use digital tools As you begin to attract more customers, the process of segmentation and targeting becomes increasingly complex. For that reason, it’s important to take advantage of marketing automation tools to gather and sort your customer data. 12. Offer free value A common theme in inbound marketing is that offering free value goes a long way. Between informative blog posts, downloadable eBooks and whitepapers, and free online courses and webinars, thorough and detailed content marketing attracts customers to your brand by promising value from the very beginning. You can take this idea a step further by offering a one-month free trial, as well as a free consultation to potential clients. Show your leads that you genuinely care about their well-being, not just that you’re trying to push a sale. They’ll be pleased to have connected with a trustworthy, likable brand.

Influencer marketing is a collaboration between yourself and someone your audience follows on social media and respects their opinion. There’s actually much more to it than that, but we’re going to get you started with the basics and how to tackle this popular form of marketing below. What is influencer marketing? Influencer marketing is a collaborative social media marketing campaign between an influencer and a brand. The influencer uses their reach to boost awareness about a brand or product to their following, which overlaps with the target audience of the sponsoring business. It’s great for audience building, lead generation, growing sales, engagement, and customer loyalty. It works as part of both local marketing and global marketing efforts. All in all, influencer marketing can help get the word out about your brand or product, with the help of a knowledgeable figure that has sway in your market. Just like any other important tool for your business, influencer marketing is another way to speak to your target audience. Also, it is one fastest growing marketing trends . Influencer marketing taps directly into the concept of social influence. This is a process by which individuals or communities change their behavior to meet the demands of a social environment. In this example the environment is social media, where many of the factors of social influence exist - peer pressure, socialization, conformity and persuasion. Influencer marketing statistics If you’re still on the fence as to whether you should give influencer marketing a chance, try these stats on for size. Less is sometimes more : A study from Markedly shows that micro-influencers tend to get more engagement than celebrities. The industry isn’t losing steam : Mediakix estimates the influencer marketing industry to reach $5-$10 billion dollars by the year 2020. Making money as an influencer is a growing trend and for good reasons. It’s marketer approved : Mediakix reports that 89% of marketers say that influencer marketing ROI is at least as good or better than other methods. But finding the right fit is hard : According to Mediakix , 61% of marketers say that their number one challenge with influencer marketing is finding the best influencer for campaigns. Why influencer marketing? One of the toughest things a small business can do is to get in front of the right audience without being immediately dismissed. The way people respond to ads and other promotional material is much different than it once was, making it harder for people to figure out which marketing strategies will help them achieve success. This is due to several factors: the number of ads shown, the now-expected marketing tricks, lacking in any sort of originality. Due to the number of ads shown and over-familiarity with marketing tricks, it's getting harder to catch consumers' attention - making it especially difficult for those just getting started in business. Well, if you’re struggling to get to your audience effectively or if you’re just trying to stay ahead of the curve, you may want to look into influencer marketing. First, what (or who) is a marketing influencer? A marketing influencer is a person who can effectively sway an individual’s purchasing decisions. Influencers are generally very knowledgeable and credible within a niche market and very actively engage with its members. Take makeup artist, Nikkie De Jager ( @NIKKIETUTORIALS ) for example. She shares valuable techniques and impressive works of her craft, garnering her the massive 12.4 million Instagram followers she has. What makes these social media stars effective is that they have essentially built themselves into their own independent brand - one that feels genuine and relatable to their followers. So when they promote other brands, their followers are likely to trust their recommendations. They’ve also put in the effort to learn and become an authority on a particular subject. It's that kind of expertise that launches them beyond just another traditional advertisement. Instead, they have built themselves into independent, identifiable brands of their own. They then use that platform to promote other brands that align with their values and outlook. How do influencers make money? There are several main ways in which influencers make money as the stars of influencer marketing. - Sponsored content. Brands pay influencers to create content around them using a product or service. - Affiliate marketing. - Product placement . Influencers are paid or receive products for free if they use them in their photos and videos. - Product endorsement . Influencers endorse a product or service through their social media platforms and fees. - Influencer events. Influencers are paid to attend brand events and to promote products at it. Learn more about how to edit photos: How to edit AI generated images How to edit stock photography How to edit images for social media Types of influencers Much like there are different markets to advertise to, there are different types of influencers to partner with, each with their own specialty and market. Influencers can be celebrities, journalists and reporters, bloggers and vloggers and other types of content creators. Each type has their own audience and expertise, and the size and nature of each should be considered when finding an influencer to work with on a campaign. If you’re just getting started with influencer marketing or are trying to get into a hyper-specific niche, you can look into micro-influencers . Unlike typical influencers, “micros” tend to be regular people that are knowledgeable about a topic that isn’t incredibly popular, but has its own dedicated following. They can be seen as more relatable than higher-profile influencers. The number of followers needed to be categorized as a micro-influencer is wildly debatable. Some say less than 2,000 followers, some say a minimum of over 3,000, and others claim anywhere from 1,000-10,000 to 1,000-100,000 followers. Feel free to do a Google search. We’ll wait. Jokes aside, micro-influencers prove that you don’t need to hire a millionaire to effectively reach your audience. Just know that when you go lower on the influencer spectrum, you’re aiming for a “regular person” speaking to “regular people” vibe for your campaign. When going higher up the pole, you’re more likely to work with industry experts, CEOs, and celebrities. Looking for an influencer? Check out our list of up and coming influencers who are making waves in their respective industries. How to find influencers With the last stat above in mind, it’s important that you take your time trying to find the right influencer for your campaign. You want to make sure your goals, audience, and expectations are aligned from beginning to end - but that’s for when you find the best influencer. How do you find an excellent partner in the first place? Try these sources: Blogs and other online publications If you’re looking for an expert on a subject, finding a writer or reporter within your industry is a good place to start. If you have someone in mind, be sure to do more research by reading content they’ve published. Social media This should be a relatively obvious one. Even if you’re not specifically seeking a social media influencer , there’s still a large chance that your candidate has a social media following to some extent. This can allow you to see how they interact with their followers. A great resource for finding an influencer on social media is your own audience. Keep tabs on accounts that are continually mentioned and tagged in posts or have their posts shared often. Still searching for an influencer on social media? Well, did you use the search? It’s your friend and you should find both relevant content and people by searching for your industry keywords and hashtags. Search engines Speaking of search, did you try Google? It may sound silly, but doing a search for an influencer, especially with your market in the search box ( e.g. ‘your business industry’ + ‘influencer’ ) could yield some favorable results. Even if it leads you to one of the other tools to help find an influencer, it’s hard to go wrong with the world’s most popular search engine. Of course, you’ll also need to do additional research on your influencer if you get a hit to make sure they’re aligned with your values and are a good overall fit. Online influencer software With the growth of influencer marketing steadily rising, it’s not surprising to find there are specialized services for finding influencers. One of the most popular sites around for this is BuzzSumo. It allows you to find influencers by topic or location, and then analyze them by reach authority, influence, and engagement. Influencer marketing firms If you have the budget and don’t have the time, hiring an agency is another route you can take. While you may not learn as much about the process as you would if you did it yourself, agencies like Obviously can help you meet your goals. From identifying influencers to managing your networks and devising a complete social strategy, you’ll be taken care of. Influencer marketing examples H&M H&M is one of the most well-known fashion brands in the world. Its global reach also helps explain its massive reach on social networks, like its over 31 million followers on Instagram. There’s a reason why: A quick look at the official @hm account will also show you a very well put together Instagram marketing strategy. The brand is also very familiar with influencer marketing. Campaigns have included @laura_tobon , @sincerelyjules , and @elavelden Wix Here at Wix, we’ve been lucky to partner up with several amazing people. From Karlie Kloss to Rhett and Link from Good Mythical Morning, we’re more than a little proud. Lyft Lyft, a popular ride-sharing service, has partnered with several celebrities in a series of YouTube videos called “Undercover Lyft.” The premise of the series is simple: A celebrity disguises themselves as a Lyft driver and reveal themselves at the end of the ride. There’s a decent assortment of videos that have been produced, including ones featuring Shaq, Olivia Wilde, Jason Sudeikis, and Danica Patrick, just to name a few. Influencer marketing drawbacks While there are many benefits to influencer marketing, there are also several drawbacks brands and marketers should be aware of when formulating a strategy for social media. These include: - Cost: Depending on the influencer you use, influencer marketing can prove to be expensive, especially if the ROI is low. This is why micro influencers have grown in popularity over the last few years, as often they charge lower fees but can still have considerable impact for a brand and their promotional tactics. - Content control and quality: Some influencers have iron-clad contracts limiting the type of content they can create. Make sure at the same time the content they create aligns with your brand values and ethics. - Time and effort: Influencer marketing often takes considerable time and effort to make it successful over the long term. The whole life-cyle from choosing an influencer, to agreeing on content creation terms and schedule, to publishing and promoting, can be drawn out.