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  • What is a website template (and why use one)

    A website template  is a pre-designed webpage  or set of webpages that you can use when creating a website . It provides the structure and layout for your site.  Templates are an essential part of website design  because they streamline the process of building a website, allowing web creators to focus on content and functionality, rather than design from scratch. They also make it possible to implement a consistent design throughout your website.  Several websites offer a wide range of templates, making it easier for businesses to find one that suits their needs. Wix has over 900, for example covering categories such as eCommerce website templates and beauty website templates .   Learn how to create a website . What are the different types of templates? Page templates vs website templates Page templates: These are designed for individual pages within a website. They provide a layout for specific types of content, such as blog posts, contact pages or product listings. Page templates are ideal when you need to maintain a consistent look across similar pages. Check out these blog templates  for examples.  Website templates : These cover the entire website's design, including multiple page layouts and site-wide elements like headers and footers. They’re suitable for creating a cohesive design across all pages of a site. Dynamic vs. static templates Dynamic templates:  These allow content to be updated automatically based on data inputs or user interactions. They’re beneficial for businesses that require frequent updates, such as eCommerce sites  with changing product inventories. Static templates : These remain unchanged unless manually edited. They’re suitable for websites with content that does not require regular updates, such as portfolios or informational sites. How to choose the right template for your website Selecting the right template  is crucial for aligning your website with your business and, or personal goals. Here are some factors to consider: Your industry : Choose a template that reflects the nature of your business. For instance, a creative agency might opt for a visually creative website template , while a law firm may prefer a more formal and structured law website template  design. Your audience : Consider who will be visiting your site because a template that appeals to your target audience can enhance user engagement and satisfaction. Your design preferences : Your brand's aesthetic should guide your choice. Look for templates that match your color scheme, typography and overall style. Most templates can also be customized to align with these too.  What to look for in a website template When considering which template to use, it’s important to check their features and customization options. These include: Responsive design:  Ensure the template is mobile-friendly and adapts well to different screen sizes. You can also use specific responsive templates.   Customization tools:  Look for templates that offer flexibility in design elements, allowing you to tailor them to your brand's identity. Why it’s important to customize your website templates (and how to do it) Personalizing your website templates is essential to reflect your brand identity accurately and effectively. Some of the changes you should focus on is modifying the layout including all sessions, columns and rows on the page. The focus on customizing your colors and fonts, in order to align with your brand’s style guide. You can also upload your own media files, or those from your website builder to complement your text. You’ll also need to update all included text blocks.  "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience." Dafna Rabin, Wix Templates design team lead. Maintaining a consistent design across your website is crucial for brand recognition and user experience when using templates. When using templates you can make sure that all your pages follow the same design standards.  By using templates, you can maintain a uniform and professional design throughout your site, which is important to build trust with potential customers or site visitors.  What are the main benefits of using website templates? Efficiency and cost-effectiveness Templates are a very efficient way to create a website. By providing a ready-made structure and layout, they reduce the time needed to create a site from scratch. If you’re a business looking to launch your site fast, this is important.  Cost savings Templates are often more affordable than hiring a professional designer. Platforms like Wix offer free templates, which frees up your budget for other priorities.  Explore more templates: Affiliate website templates Family law website templates Notary website templates Insurance website templates Mortgage website templates Printing website templates Electrician website templates Roofing website templates Veterinary website templates Dental website templates Dog breeder website templates Chiropractic website templates Digital marketing website templates SaaS website templates

  • How to choose a website builder that's right for you

    Choosing the right website builder  is an important decision when learning how to make a website . For many businesses a website is their first contact with potential customers or clients, it’s where their business takes place and it’s a crucial part of their branding and marketing efforts.  A well-chosen website builder can determine not only how good your website looks but its functionality too, all of which can ultimately help you drive business growth.  Popular website builders  like Wix offer a range of features and plans tailored to different business needs. They’re known for their user-friendly interfaces and robust customization options, making them ideal choices for both beginners and experienced entrepreneurs. When selecting a website builder that’s right for you, there are a number of key factors to consider from design customization, to SEO friendliness to how easy they are to use and maintain. The better you understand these, the more informed your decision can be about which website builder to choose.  What is a website builder? Before even deciding which website builder to use, it’s important to ask and understand, what is a website builder? A website builder is a tool that allows you to create a website without needing to write code. It's an intuitive platform where you can design, customize and publish your site using pre-designed website templates and a drag-and-drop editor . This makes website builders super accessible for anyone with little to no technical expertise. Website builders are designed to simplify the process of creating a personal or professional website. Most also include all of the website infrastructure  needed to get your site life and secure it. This includes reliable web hosting , enterprise-grade website security  and a domain name .  Learn more: Website builder vs web developer Popular website builders Several website builders stand out due to their features and ease of use. Here’s an overview of some of the favorites: Wix : Known for its flexibility and extensive template library, Wix caters to users who want creative freedom. Wix Studio :  Build for web design and marketing professionals. Offers design customization, responsive templates and collaborative editing.  Squarespace:  Offers sleek, modern designs for creatives and businesses focused on aesthetics. How to choose the best website builder: what to consider Every business needs different things from its website builder. But when it comes to choosing the right one, there are some common factors to consider that can help you decide which works best for your website.  Design customization Decide first how crucial it is for your business to have a unique web design . Some builders offer extensive customization, allowing you to tailor every aspect of your site. With Wix you get a lot of customization options built into the editor — fonts, layouts, images, backgrounds and more. Or you can opt for the professional design customization of Wix Studio which includes custom CSS and gradient backgrounds, as some examples.  If design customization is important for you, most popular website builders are designed for just that. And if it's important to create a fast, while making sure it still looks stunning — an AI website builder  might be the best choice.  Learn more: Traditional vs AI website builders You can also use a website builder to design your site  with templates. Pre-designed templates (Wix’s are all professionally designed) are a great way to design a site, even if you’re not a designer. Some popular templates include: eCommerce templates Community website templates Best website builders for designers Ease of use If you're new to website building, opt for a website builder with beginner-friendly interfaces. These often include drag-and-drop editors and pre-designed templates. A no code website builder  is great for beginners as it requires no coding knowledge at all.  SEO capabilities Once you’ve built your site, one of the most effective ways to generate traffic and visits is through SEO — ranking in organic search results. Look for a website builder that integrates robust SEO tools  such as bulk meta tags, alt text for images and easy integration with analytics tools.  "Leveraging SEO and integrating it into the website creation process is vital. Various studies have shown that organic search is the single greatest provider of traffic to websites, which is even more pronounced in the B2B context. Additionally, traffic from organic search, when done correctly, is essentially built to last (with proper maintenance over time, of course) and forms a crucial part of a site’s long-term growth." Mordy Oberstein, head of SEO branding at Wix. Cost and budget Assess the pricing plans of the most popular website builders and what they include. Consider whether the features offered justify the cost and if there are any hidden fees. With Wix, for example, you can create a website for free or choose from paid plans  that start from $17 a month. They include hosting and domain registration. Most plans are renewable once a year.  Website infrastructure No matter what type of website  you plan to create one of the most important considerations when choosing a website builder is its infrastructure. This is what not only gets your site live once you hit publish but it’s what keeps it secure and reliable too.  It includes your hosting, domain name, security and performance. Opt for a website builder that prioritizes robust infrastructure with things such as 24/7 security monitoring (for cyber attacks and other threats) and which guarantees 99.99% uptime. "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Esin D. Habif, product marketing lead (outbound) at Wix  How to choose a website builder for a small business When it comes to finding the best website builder for a small business  you will need to consider the needs of your business. What functionality do you want from your website? Are you planning on setting up an online store , including appointment booking  or something else? Check if the website builder you want to use includes these as standard or if possible with an app or third party integration, like the Wix app market.   When it comes to making a business website , your aim should be to focus on its functionality and how it can help you scale. For the design, opt for a website builder with a good range of templates by industry.  Industrial website templates Restaurant website templates Travel website templates Beauty website templates Fashion website templates How to choose a website builder for beginners  If you’re a first time website creator, a website builder built intuitively for beginners is your best choice. Make sure the website builder you choose has: Drag and drop editor Pre-designed, customizable templates Tutorials, resources and support for first time builders Easy to use, straightforward interface Should I choose a free website builder? Free website builders  can be an option but come with limitations. Amongst their pros includes the fact that they’re cost-effective and can be a great idea for testing out a website or a personal site. However often they mean you can’t customize your domain name which can be limiting for a business site.  Most free website builders also offer paid plans, so you can trial their free offering and if needs be switch to a more comprehensive plan.  How to choose a website builder FAQ Is it worth using a website builder? Yes — using a website builder like Wix is a smart, accessible option for most people, from small business owners to content creators. Wix provides a drag-and-drop editor, designer-made templates, built-in SEO tools and the ability to manage your entire site without code. It’s a quick, affordable way to create a professional site, whether you’re launching a blog, portfolio or online store. With hosting, security and customer support included in every plan, Wix makes it simple to stay focused on growing your business. How to choose a website developer? When you’re building with Wix, you might not need a traditional developer — but for custom projects or advanced functionality, you can hire a professional through the Wix Marketplace or work with a designer using Wix Studio. Wix Studio is a flexible, agency-grade platform built for designers and developers who need more control over custom layouts, animations and responsive design. Always set clear goals, a project scope and pricing before you start. How much does it cost to build a website? With Wix, website costs vary depending on your plan and any add-ons you choose. You can start with a free plan to experiment, or upgrade to a Premium Plan starting at around $17/month for personal use, with higher-tier plans offering business, eCommerce and advanced marketing tools. It’s a scalable platform that lets you start small and expand as your site grows.

  • What is a website builder? Everything you need to know

    In an age where every business should have a website, website builders  have emerged as essential tools for simplifying the process of creating a professional website  without the need for technical expertise.  Website builders are, by their very nature, designed to be user-friendly, making them accessible to non-technical users who wish to build and manage their own websites. Ease of use and accessibility for anyone who wants to make a website from scratch , are the key features of website builders.  In 2025 it was estimated that upwards of 18 million live websites were built with website builders. Wix websites accounted for 45% of those sites . Not sure why you need a website ? Our guide can help. What is a website builder, exactly? A website builder is a tool that allows you to create a website without needing to write code. These platforms provide all the necessary components to design, build and launch a website , making them an ideal solution for businesses looking to establish an online presence quickly and efficiently. Well-known examples include Wix .  Learn more: Traditional vs AI website builders What's the difference between an online and an offline website builder? Generally when we refer to a website builder, we mean an online one. ​It's web-based and can be used from your browser with an internet connection. This is the most commonly recognized definition of a website builder, an online one. You can make a website from any connected device with it. On the other hand, offline website builders are software programs that need to be downloaded and installed on a local computer. You can create a site without being connected to the internet but then will need to manually upload your site to a web host once it's done. This is a process that requires technical knowledge and isn't accessible to everyone. How does a website builder work? Website builders typically offer a drag and drop editor  and interface, allowing you to select elements like text boxes, images and buttons and place them on your webpage . This makes it easy to customize the layout and design of your website  according to your preferences. But just because they’re easy to use, doesn’t mean they’re limited in terms of design or functionality. You can use a website builder to start a blog , an ecommerce website , online store , service business website  and more.  Whether you're looking for simplicity or advanced customization options, there's a website builder out there that can help you bring your business to life online. Learn more: Best real estate website builders Best website builders for freelancers Best website builders for small business Best website builders for service businesses Why use a website builder? Cost-effectiveness Website builders are a budget-friendly option for small to medium businesses. They eliminate the need for hiring professional web developers ( Learn more: website builder vs web developer ), which can significantly reduce costs. Most platforms offer affordable subscription plans that include hosting, domain registration and design tools. Monthly paid plans  with Wix start from $19 and include a customizable domain name .  Learn more: Cheapest website builders Free website builders How much does it cost to make a website Why use a website builder Drag and drop functionality One of the standout features of website builders is their drag and drop functionality. This allows you to easily arrange elements on your site without any coding knowledge. Additionally, customizable options enable you to tailor your website's appearance and functionality to match your brand identity. "As a creator or entrepreneur, you’re often wearing multiple hats. You’re designing the website and optimizing for SEO. This means you need a website builder that makes it easy and intuitive for you to do all those things on the same platform while still delivering results as if you were working with experts in those fields." Esin D. Habif, product marketing lead (outbound) at Wix Quick setup and launch With a website builder, the timeframe from concept to launch is significantly shortened. You can have your website up and running in just a few hours or days, depending on the complexity of your design — shortening the time it takes to build a website . This rapid deployment is ideal for businesses eager to establish an online presence swiftly.  If time is really of the essence an AI website builder  may also be a good option to consider. These allow you to create stunning sites in minutes without a lot of fuss.  "I think the biggest game-changer is the fact that you can easily create a stunning website, and you don’t need to understand layout, design or anything to get a great working website. You can get the creative juices flowing with AI’s help and Wix’s expertise until you get exactly what you want." Yaara Asaf,  head of product (Wix Editor) What are some key features to look for in a website builder? Customizable design Having access to a wide range of website templates  is crucial. These templates serve as the foundation of your website, allowing you to choose a web design  that aligns with your brand. The ability to customize these templates ensures that your website stands out and reflects your unique business identity. Wix, for example, has over 2000 customizable templates that can be used for a wide range of uses and businesses. Learn more: Should I use a template to make my website? eCommerce website templates Portfolio templates Design flexibility Look for website builders that offer flexibility in design elements. This includes options to adjust colors, fonts and layouts, enabling you to create a visually appealing site that captures the attention of your audience. Mobile-friendly Today, having a mobile-friendly website  is essential. A responsive design  is what determines if your site looks great on all devices, from desktops to smartphones. This capability improves the overall user experience on your site.  eCommerce functionality If you're planning to sell products or services online, e-commerce functionality is vital. Website builders should offer tools for setting up an online store , including product listings, shopping carts and secure payment gateways . Effective e-commerce platforms provide inventory management and order tracking features. These tools help streamline operations and ensure smooth transactions for both you and your customers. Tools and apps integrations The ability to integrate with other tools can enhance your website's functionality. These integrations allow you to add features such as analytics, marketing automation and customer relationship management (CRM) systems. Some website builders include some of these tools within their editors, examples include Wix Analytics .  " Choose a website builder that allows you to make fast pivots based on your business needs. If, from one day to the next, you need to add events or an online store, make sure your website builder makes that possible for you." Esin D. Habif, product marketing lead (outbound) at Wix Explore the Wix app market  for more options.  Site infrastructure The website infrastructure  of the builder you use is essential when it comes to the security and performance of your site. You should prioritize a website builder that includes enterprise grade website security  for all sites, including SSL certification, 24/7 monitoring and automatic updates. You also need to know that your builder includes secure web hosting , domain name registration and guarantees such as high uptime . Wix delivers 99.99%  for example.  "What often gets forgotten when talking about choosing a website builder is the capabilities of the infrastructure that’s promised to you—the reliability of the hosting, the level of security in place to protect your visitors’ data and, of course, your site's speed. Even if infrastructure is not the first thought that comes to mind when creating a website, if it’s not robust enough, it can cause major headaches for website owners when trying to scale a website later on." Esin D. Habif, product marketing lead (outbound) at Wix How to choose the right website builder Determine your business needs Start by identifying your business goals and requirements. Consider factors such as the type of website  you need, whether it's a simple informational site or a complex e-commerce platform. Understanding your specific needs will guide you in selecting a website builder that offers the necessary features and functionalities. Finalize your budget Set your budget for building and maintaining your website . Different website builders offer various pricing plans, so it's important to choose one that aligns with your financial constraints while still providing the features you need. How to use a website builder like Wix Sign up: Visit Wix  and create an account. You can sign up using your email or social media accounts. Choose a template: Browse through Wix’s extensive library of templates and select one that fits your business style and needs. Customize your site: Use the drag and drop editor to add elements like text, images, and videos. Adjust colors, fonts, and layouts to match your brand identity. Add features: Incorporate additional features such as contact forms, social media links or an online shop if needed. Preview and publish: Once satisfied with your design, preview your site to ensure everything looks perfect across devices. Then, hit  Tips for using a website builder effectively once your site is live SEO optimization Keyword research : Identify relevant keywords related to your business and incorporate them naturally into your website content, titles, and meta descriptions. Quality content : Create informative and engaging content that provides value to your audience. Regularly update your site with fresh content to improve search engine rankings. On-page SEO : Use headings, alt text for images and internal linking to enhance the structure of your site.  Regular updates and maintenance Regularly update your website’s content to keep it relevant and engaging for visitors. This includes blog posts, product listings and company news. Monitor your website performance using analytics tools to identify areas for improvement, not just site speed but traffic and engagement as well.

  • How to choose the right website template in 7 steps

    Understanding how to choose a website template that's right for you is an important step in getting your site up and running. Selecting the right website template can make a big difference in the overall look and feel of your site, as well as its functionality and usability. In this article, we'll walk you through some key considerations to keep in mind as you search for the perfect template. We'll cover topics such as aligning your website template with your business goals, selecting a layout and web design that fits your needs, and finding a template that offers the right features for your business. We'll also discuss the importance of customizing your website template to ensure it meets all of your specific requirements. Tip: When you make a website with Wix, you can change your template as little or as much as you want: Just open the template in the Wix Editor to change the site name, edit content, replace images, delete sections—anything goes. The options are endless. Check out these website templates and start creating your own website today. How to choose a website template in 7 steps Consider your business and website goals Determine the type of website you need Pick a website layout Decide on website elements, features and functions Think about branding Find a website template that checks most of your boxes Customize your website template 01. Consider your business and website goals If you haven't already worked out how to create a website , you’ll first need to decide which template to use. It can be tempting to pick the first template that's visually appealing, but it's also important to remember your website is a marketing tool. In order for it to serve your business, you’ll need to consider how its structure and content aligns with the stages of the marketing and sales funnel: awareness, interest, decision and conversion. The website template that you ultimately choose should align with your business goals. Here are a few examples: If you’re a small business owner , you likely want to use your website to convert, or sell products online. Since that’s the last step in the marketing funnel, pick a template with content or features that help customers find you, engage their interest and lead them to make a decision. If you're a freelancer looking to score a job, you want your CV website to prove to managers you’re the right candidate. Choose a website template that helps improve your visibility among job seekers and shows you’re a good candidate in the first place. If you’re a creative , choose a website template that sparks interest by displaying your creations (whether their blog posts, artworks, photography or more) in a visually-appealing way. Select works that help you get noticed and generate a dedicated following. Still not sure if you should choose a template to create your site ? Check out our designers' favorite Wix templates . Example of a CV website template that is totally customizable 02. Determine the type of website template you need Once you’ve defined your goals, the next step is figuring out what type of website template will lay the foundation to achieve them. Start by making a list of all the requirements you’d like your template to have. As noted by Wix template designer, Kobi Michaeli, in his guide to selecting the right website layout : "At the end of the day, the template you choose should reflect your unique needs. Don’t get too distracted by how attractive a template is—look first at its features and usability." We’ll go through the different parts of a website you may want to consider further on. First, decide between making a static vs dynamic website, a one page vs multi-page website and a responsive vs adaptive site. Static vs. dynamic websites A static website is one whose content does not change or update automatically. This type of website template suits businesses that don't need to present personalized information, and whose content doesn’t need to be frequently updated. If cost is a consideration, a static website may fit your needs as it requires the least amount of regular website maintenance. A dynamic website, on the other hand, is one that's designed to update automatically according to user input or other factors. Dynamic websites are often complex, requiring more technical expertise to build and maintain. These are best for businesses that need to present bespoke data, content or products according to the visitor's preferences or location. One page vs. multi-page websites In addition to static vs dynamic websites, you'll also need to decide whether you want a one page or multi-page website. A one page website is a single page that includes all of the content and navigation for your site. For businesses with a limited amount of content or for those who want a minimalistic and easy-to-navigate website. Check out this curated selection one page website examples for some design inspiration, and get started with one of these professionally-designed one page website templates . A multi-page website, on the other hand, is a website with multiple, linked pages. Businesses with a large amount of content or products to showcase often start with a multi-page website template, as it allows you to organize your content in a logical way. Take a look at these multi page website examples to get you started. Responsive vs. adaptive websites A successful website will cater to all users—regardless of what device the visitor uses to access it. Both responsive and adaptive design are the practices of making sure your website looks good on mobile. Responsive web design is the art of creating pages that rearrange themselves based on the detected screen size. It provides consistent user experience across all platforms, but requires a bit more design experience. Adaptive web design is an approach where the browser loads a static layout that you've adapted for mobile devices from your site's desktop version. This high-performing design approach requires less design effort on your end. Learn more about how to create a responsive website with Wix Studio. One of Wix's business website templates , on desktop and mobile 03. Pick a website layout Now that you’ve decided the type of site you need, it’s time to choose a website layout . Decide which format will best serve your audience, allowing them to navigate pages, interact with its content, and achieve their goals. Keep in mind, each page of your site may have a different layout according to its purpose. This is where you may also want to consider how the different parts of a website will come together in one layout. The layout patterns listed below can suit different types of businesses and goals: Z-pattern layout: This layout guides the user's gaze in a Z-shaped pattern across the page, making it easy for them to scan and absorb information. Check out these landing page templates that feature this layout and start creating your own. Podcast website template with Z pattern format F-pattern layout: Similar to the Z-pattern layout, the F-pattern guides the user's gaze in a predictable pattern across the page. However, this layout is better suited for text-based content, like a blog. Full-screen image layout: Great for businesses that want to make a strong visual impact, full-screen layouts allow you to showcase products or services in a visually striking way, either via hi-res video or images. These photography templates and wedding templates often use this layout. Totally customizable wedding website template Split screen layout: This layout divides the screen into two sections, which can be used to showcase different types of content or products. Online store templates that offer products for diverse customers often use this layout to emphasize the contrast between different offerings. Explore these online store website templates now. Asymmetrical layout: This layout breaks away from traditional symmetrical layouts and can be used to create a more out-of-the-box design. Portfolio templates often use this layout to signal contemporary and innovative design. Horizontal strips layout: This layout organizes content into horizontal strips, which can be used to highlight different sections of your site or showcase a list of products and services. 04. Decide on website elements, features and functions While all Wix website templates can be customized to fit your needs, each template includes different elements, features and functions to start with. If you’re looking for the most efficient solution, select one that already supports your business needs and goals. Tip: Explore the 100s of Wix features available to add to your website template. Here are a few common website elements and how they might fit with different business goals: Header When choosing a template, consider whether it includes a space for your logo in the header. Your logo is an important part of your brand identity and should be prominently displayed on your website. Tip: Don’t have a logo? Use this tool to make a logo for free. You can choose from these common types of headers: Static headers: These headers are fixed in one place on the website and don't move as the user scrolls down the page. Sticky headers: Sticky headers are headers that remain fixed at the very top of the page as the user scrolls down. Full-width headers: These headers span the full width of the website and can be used to create a bold and impactful visual element. Footer The footer of your website is at the bottom section of your site and is often used for things like legal information, contact details, and social media links. When choosing a template, find one that includes a footer to meet your needs. Navigation menu A website menu is what guides navigation, linking between the different pages or sections of a site and displaying these options for the user. You can choose between the following common navigation menus: Horizontal navigation: This is the most common type of navigation menu, where the menu items are displayed horizontally across the top or bottom of the website. Vertical navigation: Vertical navigation menus are displayed down the side of the website and can be used to create a more organized and hierarchical structure. Drop-down menus: Drop-down menus allow users to access sub-menu items by hovering over or clicking on the main menu items. Hamburger menus: These are small icon buttons that open a menu when clicked. Hamburger menus are most commonly used on mobile devices. Sidebar: A sidebar is a vertical column on the side of your website that can be used to display additional content or links. Online store template for wellness shop Content Your website's content is how you'll communicate with your audience and achieve your business goals. In deciding how to choose a website template, make sure it can display information in a way that's easy to read and navigate. Look at how a website template incorporates: Text: Text is the most basic and fundamental content, and is necessary for most websites. It’s important to choose a template that allows for readbility, easy formatting and customization of text. Blog : If you plan to create a blog on your website, it's important to pick a blog template that includes options for displaying articles and topics in a way that is easy to read and discover. Images and video: Images are a powerful way to communicate with visitors to a website. It’s essential to decide on a website template that allows for easy insertion and displays them in a way that engages visitors. You may also want to explore these display options: Sliders: Sliders allow users to scroll through a series of images or videos in a slideshow format. Galleries: Galleries are collections of images that are displayed in a grid or mosaic layout. Lightboxes Carousels are rotate of images or videos that can be scrolled through by the user. They can be a good option for websites that want to showcase many items in a compact space. Carousels: Carousels are rotate of images or videos so that users can scroll through them. Video backgrounds: Video backgrounds are full-screen video loops that play behind the content of the website. Calls to action (CTAs): CTAs are buttons or links that encourage users to take a specific action, such as signing up for a newsletter or making a purchase. When choosing a template, consider whether it includes CTAs and whether they are prominently displayed in a way that aligns with your business goals. Social media integration: Many templates allow for easy integration with social media platforms, such as Twitter, Facebook, and Instagram. If you want to connect with your audience on social media, this is a great option for displaying these links. Events: If you host events or workshops, adding Wix Events to your website can help you promote them and make it easier for your audience to stay up to date or buy tickets. Product reviews: If you sell products, adding product reviews to your website can help build trust and credibility with your audience and can help drive sales. Live chat: Having a live chat feature to your website can make it easier for your audience to get in touch with you and can help build trust and credibility with your audience. 05. Think about branding Branding is an important aspect of any business, and the website template you choose will be a major part of how you present yourself to your audience and should reflect the overall style and tone of your brand. You'll need a well designed website too. Choosing a website template whose overall layout and design syncs with your brand's style will give you a major head start. For example, if your business is more traditional and professional, choose a template with a clean and minimal layout. If your brand is more creative and playful, find a template with a more unique and expressive layout that you can work with. 06. Find a template that checks most of your boxes Once you have completed your website template wish list, it’s time to see what’s available. If you're using Wix, go to the website templates pages where you’ll find 800+ templates, all organized into categories for easy browsing. Then, choose whether you’re looking to create a website for a business, store, creative, community, personal or blog endeavor. Blog templates Portfolio templates If you're looking for a more specific template, hover over each category to discover subcategories like “ travel & tourism templates ,” “ online store templates ,” “ music website templates ,” and “ education website templates .” You’ll find templates in each category are already set up with popular design trends, layout, features and tools that are in line with the common goals in your industry. If you can’t find what you’re looking for, type keywords from your wish list into the search bar. 07. Customize your template Now that you've chosen a template you like, click "View" to preview a template or click "Edit" to start customizing it. You can open and save as many new templates as you want to get a feel for them before you decide which works best for you. Think about your branding and desired look and feel (e.g., bold, simple, elegant, playful) and then browse multiple categories to find one that has features you had in mind. Also, don’t feel limited by the template name or category. Since every template is fully customizable, it’s okay if the content doesn’t exactly match your website topic from the get-go. When you’re done editing, press ‘Publish’ to share your website with the world. Wix’s most popular website templates From Coming Soon landing pages to CV website templates or even personal blog templates , Wix has you covered with a range of fully customizable website templates. Explore Wix’s most popular website templates to find the one perfect for you. Coming Soon template Personal profile website template Tech company website template Personal blog template Explore more templates: Affiliate website templates Family law website templates Notary website templates Insurance website templates Mortgage website templates Printing website templates Electrician website templates Roofing website templates

  • 53 website ideas to make a great site this year

    Bring your inspiration to life with a Wix website →   There’s nothing more exciting than coming up with an idea than building it into the next big thing. When you create a website , the possibilities are almost limitless. To help you decide the best site for you, we’ve put together a list of 53 website ideas that’ll put you on the road to success. To increase your chances of making a profit from your website, make sure you create high-quality content that people will be drawn to and promote it through social media, SEO and other channels. Use effective monetization strategies, from advertising and affiliate marketing  to selling products and services that will help you pivot from creating a website to starting a business.   Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder  tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website. 9 profitable website ideas Whether your aim is to establish a professional online presence, display your portfolio or share your interests, these website ideas can help to inspire you and make you money. (See also some of the best AI website examples .) Blog eLearning website eCommerce website Portfolio website Resume website Nonprofit website Event website Business website Personal website 01. Blog A blog can be a valuable feature within most types of websites, but starting a blog website can open up a wealth of opportunities. People use blogs to connect with others, showcase their writing chops or share their expertise. Eventually, some even figure out how to monetize a blog and make writing their full-time job. These blog templates are helpful plug-and-play options, but you can also use them to spark your own website design ideas. "Running a successful blog is a marathon, not a sprint. Take time to build a solid foundation for your content strategy through audience research and competitor analysis. Understanding your niche will allow you to craft content that is equally valuable to readers and search engines." Judit Ruiz Ricart, Blogs Strategy Expert at Wix The most common way to turn your blog into a money-making venture is to advertise. Work with ad networks to display ads on your site so that when a visitor clicks on an ad, you earn a commission. You can also earn money from referring visitors to other websites in a strategy called affiliate marketing. Learn more: How to make money from a website At the same time use keyword research to plan blog posts that can get you ranking on search engines, generate traffic and increase your visibility to readers. 02. eLearning website If you’re an expert in a particular area, consider creating an eLearning website so that you can teach others about it. This type of website can include a series of videos on any topic of your choice. Draw in viewers by offering some videos for free, then charge for access to longer, more in-depth content. Creating these tutorials can be an effective way to make money online. You can start your eLearning site with one of these professional online education website templates . The most common way to make money from an eLearning website is by selling courses, either by creating your own or selling courses created by others. You can also charge a monthly or annual fee to access premium content or features on your website. Want to build on this? Develop courses that people can enjoy on the go from a mobile app. Learn more: What is the purpose of a website? Check out this online language school template . 03. eCommerce website Whether you want to sell your handmade items or you want to give dropshipping a try, an eCommerce website would be the best website for you. Starting an online store and your own online marketplace can be a relatively painless process if you have the right tools at your disposal. Wix has hundreds of online store themes for building an eCommerce website , each of which has all the necessary features to get people shopping with you—such as secure payment processing and multichannel selling capabilities—built right in so that you don’t need to do any of your own coding. → Browse all  eCommerce website templates The most common way to make a profit on your eCommerce website is to sell products. You can either sell products you own or products that you dropship from other retailers, clothing is often a popular choice. Another popular electronic business idea is a subscription business - where customers sign up and pay to receive products on a monthly, or other time conditioned schedule. You can also earn a commission for referring visitors to other eCommerce websites. See Izzy Wheels for a great example of a profitable eCommerce website. 04. Portfolio website An online portfolio website is a great way to showcase your visual work, particularly if you’re an artist, photographer, writer, fashion model, photojournalist or interior designer . A beautiful online portfolio will help you gain professional opportunities ( architecture portfolios or fashion portfolios for example), and it can even help you develop a fan base. When you create an online portfolio, take inspiration from the best portfolio websites and consider linking from the site to your social media profiles and from your social media profiles to the site. The goal of a portfolio website is to offer your services, whether it’s in graphic design, photography or writing. You can also make money by offering relevant products on your website. If you are a photographer, you can feature mugs with your photos displayed on them, for example. Head to g1yoon for an impressive example of a portfolio website. 05. Resume website A CV or resume website serves a similar function as a portfolio website, as it allows you to put your experience and expertise on display. You can think of a resume website as an in-depth business card that tells the public who you are, what you do, and why they should pay attention to you when it comes to new recruitment and employment opportunities. This type of website is valuable for professionals in every field, as it boosts your credibility among potential clients, business partners and employers. If you’re wondering how to make a resume website that embodies your personality and profession, check out these resumes and CVs website templates for some smart website design ideas. If you are a freelancer or consultant, you can use your resume website to sell your services. You can also use it to showcase your work and attract potential clients. Try this creative CV template on for size. 06. Nonprofit website A nonprofit website can help you raise awareness about a cause, attract volunteers, and gather donations. Creating a nonprofit website is doable for any organization in the field, even those that lack a professional web designer. Check out this list of the best nonprofit website templates for some website design ideas. When it comes to making money for your nonprofit, the most important way is to rely on donations. After that, you can sell merchandise with your nonprofit's logo or branding. This is a good way to raise awareness for your cause and generate revenue. Check out Housing Hope to see an inspiring example of a nonprofit website. 07. Event website From company meetups and music festivals to neighborhood block parties and retirement celebrations, a promotional event website will help you provide guests with all the information they need. With Wix Events , you’ll be able to manage your event calendar, update event details and sell tickets. Browse these designer-made event website templates and select one that you think will excite your guests the most. If you are hosting an event, you can sell tickets to visitors. This is the most common way to make money from an event website. You can also sell sponsorships to businesses that want to be associated with your event and display ads. Get creative with this music festival template . 08. Business website Every business needs a strong business website , regardless of its industry or niche. If you’re a business owner, create a website for business with an online presence that mirrors the look and feel of your brand with relevant content and a coordinated visual style. Take a look at these business website templates for some profitable website ideas. Consulting websites are also a great fit for professionals looking to extend their reach online. Monetizing your business website depends on what you are trying to promote. This can range from selling products and services to affiliate marketing and sponsorships. Scroll through ADME | Social Media Agency for a buzzworthy example among the business websites out there. 09. Personal website Out of all the website ideas, this one is truly for anyone. No matter our hobbies, professions or goals, all of us can benefit from a personal website. Use your site to tell your personal story, showcase your latest projects or simply build your presence on the web. If you want to make money from your personal website, it will depend on your skills and audience. You can offer services based on your talents through your personal website. You can also create and sell digital products, such as eBooks, online courses, or templates. If you have a large and engaged audience, you can leverage that audience to make money through promoting affiliate products, getting sponsorships or charging for access to premium content, such as exclusive articles, videos, or webinars. Browse Simply Tabitha for a lovely example of a personal website. 44 good website topics that’ll spark some ideas Once you know what type of website you want to make, you need to decide what the focus is going to be. Here are 44 website ideas to inspire you. 01. Fashion website If you’ve got a passion for fashion, consider building your blog around it. A model portfolio, as seen in these model portfolio examples can showcase your professional work and help garner clients. If you’re more of a hobbyist, fashion blogging might be more up your alley. You can use a fashion blog to highlight your personal style and help readers curate their own closet. These customizable fashion and style website templates can help you get started. Get to know Lissa Brandon to get some style points for a fashion website. Learn how to make a fashion website . 02. Beauty website If your friends are always asking you about your skincare routine or how you drew your siren eyeliner so perfectly, consider creating a beauty website. You can create tutorials using Wix’s video maker or upload videos you’ve already made. This selection of makeup and cosmetics website templates offers an array of stylish website design ideas to fuel your inspiration. You can also use your website as a review site for beauty products and techniques. Give your website a makeover with this beauty salon template . 03. Finance website When it comes to websites that make money, websites that teach budgeting techniques and economical lifestyle tips are hugely popular these days. If you’re a personal finance guru, create a content-rich website with blog posts, video tutorials and eBooks to teach followers your strategies. To share a fresh perspective and create a buzz in a crowded field, offer finance management advice to specific audiences, such as college students or entrepreneurs. Try out this financial coach template . 04. Fitness website If you’re a fitness professional, a fitness website can help you reach customers, grow your business and make money. The best fitness websites often include video tutorials, a blog that is chock-full of expert tips and an online booking system for classes or personal training. At the end of the day, effective business websites should help you manage your bookings and schedule, communicate with clients, handle payments and, of course, inspire your clients to be their best selves. Run through The Fighters Club , which sets a powerful example for other fitness websites and personal trainers. 05. Counseling website If you’re a counselor or therapist, you can create a website that both highlights your expertise and makes it easier for prospective clients to find you. Include a bookings feature to make it simple for clients to set up appointments online and easy for you to manage your schedule. Since counseling is a highly sensitive experience and prospective clients will approach it carefully, it’s also a good idea to include testimonials that establish your credibility. Sift through Neighbors Counseling to get ideas for a counseling website. 06. Self-help website Self-help websites can help people build confidence, nurture relationships, develop healthy coping skills or achieve their goals. A key feature of this type of website is a blog with recommendations and suggestions. If writing isn’t your forte, you can set up online bookings for personal consultations, create informative videos and point people to useful resources. See Kidz Can Cope , which is a great example of a self-help website. 07. Health website If you have a medical background, consider creating a health website. Your website can include a blog that provides evidence-based explainers, lifestyle tips, or nutritious recipes. For added value, you can even incorporate a podcast or vlog that guides your audience along their health journey. Check out City Dietitians for a helpful example of a health website. 08. Music website Creating a music website can help musicians promote their music, keep fans engaged and serve as a portfolio for those looking for gigs. There are plenty of music website templates available to get you started and provide you with website design ideas. To give people access to your songs, consider setting up Wix Music . Head to Ross McReynolds to see an exciting example of a music website. 09. Photography website When you’re just starting out as a photographer, it’s crucial that you create a photography portfolio that best showcases your work. Your site will need to feature high-resolution images that load quickly and are fun to scroll through. Your work should be the star, so flashy graphic design isn’t necessary and might even be distracting. These photography portfolio templates will give you an idea of what works well. A photography site where you also offer images for sale, can be a great way to generate passive income from photos you've already taken. View facunruiz for a beautiful example of a photography website. 10. Wedding website The first thing people want to do when they get engaged is to tell their loved ones. A wedding website can help you share the exciting news and keep guests informed of your upcoming celebrations. It can serve as a useful platform for sending invites, managing your wedding calendar, sharing your gift registry, and collecting RSVPs. After the big day, the site can serve as an online photo album for your guests can enjoy. If you’re looking for website design ideas, check out these gorgeous wedding website examples and wedding website templates . Meet Emily and Ari for a stunning example of how to make a wedding website . 11. Artist website Portfolio websites are a great way to showcase your artwork. Feeling intimidated? These illustration portfolio websites show how simple it is to share art with the world. Experiment with website design to create one that resonates with your style. Gaze at Soupie Studios for a gorgeous example of an artist website. 12. Poetry website Artists who prefer the written word can use a website to attract readers and show off their favorite poems. Consider coupling your work with interesting illustrations or images to add visual appeal. Read Jimmy Santiago Baca for a solid example of a poetry website. 13. Law firm website A law firm website is essential for reaching clients and establishing the firm’s credibility. Using a law website template , any firm can create an impressively designed professional site within a relatively short amount of time. Like what you see? Try out this law firm template . 14. Restaurant website For a restaurateur, a restaurant website is just as essential as tasty food and a pleasant ambience. This type of website can help you attract customers by displaying your menu alongside mouthwatering food photography. Don’t forget to include your location and contact details so that customers can easily get in touch with you. Consider including the story of your business as well as reservation and online ordering systems. Browse Flatbush Counter for a delicious example of a restaurant website. 15. Food website Maybe you aren’t a restaurant owner or professional chef, but you love to cook at home. Or maybe you just love to eat and document your culinary excursions. Either way, you can create a website dedicated to food. Try creating a food blog to share recipes and delicious discoveries with your reader. Be sure to spice it up with gorgeous, mouthwatering food photography. Sample this chocolate shop template . 16. Meditation website Share your tips for achieving inner peace by creating a meditation website. This website could include a blog with important insights, advice and motivation. If you ‌garner a large following, you can even try offering your own meditation classes. Putter around Haven Inspired , a positive example of a meditation website. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 17. Humor website While some website ideas are quite serious, others are just plain fun. Try creating a website dedicated to entertainment. You could compile a collection of funny GIFs, memes or tweets that you group by theme. Anyone who loves a good laugh can create this type of website, regardless of their area of expertise. 18. Quizzes website For a light, entertaining website, try putting together a quizzes website. Personality quizzes, in particular, are widely popular among young audiences. To build up your site’s content, you can encourage users to create and post quizzes of their own. 19. Statistics website Far from being monotonous, statistics websites can take advantage of a wide range of content formats. Focus on writing blog posts that contain infographics or charts. These websites can generate a high amount of traffic because the information is so valuable to writers and bloggers; just be sure to vet and cite your sources in order to maintain credibility. 20. Quotes website Create a website that compiles quotes from figures in history, literature, science and entertainment. A good website with quotes can be an excellent resource for bloggers, influencers and social media marketers. Try grouping your quotes by theme so that users can find those that are most relevant quickly and easily. 21. Freelancing website For those who work solo, a freelance website is essential for obtaining clients. Your site should include information about your services and a portfolio of your best work. Add a social bar to your website and share a link to your site on all your social media profiles. This works well regardless of the type of freelancing skills you offer, whether its as a virtual assistant, writer or babysitter or dog walker. Check out this UX designer site template . 22. Life hacks website Everyone loves to learn new ways of getting stuff done. Life hacks of all sorts—productivity hacks, cooking hacks, Instagram hacks, you name it—are popular and easily shareable on social media. Keep your content lighthearted and consider repurposing some of your blog content into videos. 23. Buying guide website These days, nearly every consumer researches and compares products online before buying. Create a buying guide website that provides recommendations with photographs of the products, their pros and cons and links to where you can buy them. 24. Design website Whether you specialize in branding, animation or another field within the realm of design, having a website serves as a valuable portfolio of your work and boosts your online presence. A website can also help you build brand awareness, particularly if you choose a web design that reflects the look and feel of your brand. If you’re not sure how to get started, browse these website design templates for inspiration. Pop over to Bilge Nur Saltik for an exciting example of a design website. 25. Film website Are you a filmmaker or TV producer? If so, this website idea is for you. Create a website centered on your film content, and place a favorite clip on your homepage to capture the attention of your site visitors. To improve your video content, check out Wix’s online video editor and stay up-to-date with the latest video trends. View Matt Laroche for a glossy example of a film website. 26. Theater website If you manage a theater, you should definitely have a theater website. Not only is such a website important for attracting showgoers, but it also offers potential customers access to your calendar so that they know which shows are coming up. You can also use your website to take bookings and payments online, making it easier than ever for customers to purchase tickets. See this acting studio template up close. 27. Dance website Whether you manage a dance company or are a dancer yourself, consider creating a dance website. For dancers, this can act as a resume you can use to put your work on display and supplement your auditions. For dance companies, a website is a great place to display your performance calendar, sell tickets online and provide more details about your organization. Move through Studio 19 , an inspiring example of a dance website. 28. Memorial website Creating a memorial website can be a beautiful and meaningful way to honor someone’s memory. Such a website can serve as an online photo album where you can share pictures and touching anecdotes about your loved one. This will allow close friends and family members to pay their respects to your loved one from wherever they are in the world. 29. Community website For neighborhoods and small towns, having an online community website is a helpful way for residents to stay up-to-date with local happenings. Include features such as a forum where residents can post questions and comments. Add a blog and newsletter to share neighborhood stories and provide a more personal look at the community. Get started with a community website template that'll make everyone want to join. 30. Education website Whether it's a kindergarten, university, middle school or high school, having a school website is a good idea. It can play an important role in keeping students and their parents up-to-date with vacations, sports events, school dances, fundraisers and more. If you're an educator teaching online, consider creating a dedicated website for your class. Check out these education website templates for creative website design ideas. Test out this daycare site template . 31. Animals website Some website ideas are loved by everyone, irrespective of personality or age. A cute animals website is one such idea. Whether you opt for photos of dogs, cats, sloths or pandas, you’re sure to melt the hearts of users—and drive traffic to your website as a result. If you’d prefer to get a little more scientific, you can also create a wildlife website where you document and display photographs of local critters. Take a peek at this environmental NGO template . 32. Sports team website You don’t need to be in the NBA to have a website for your team. A sports website is an asset to any team, whether it’s a school team, a Little League team or a neighborhood sports club. Be sure to include a calendar with the time and location of your upcoming games. As a bonus, try incorporating some sports photography. 33. Tourism website If you’re a professional tour guide, you can’t go without a tourism website. This kind of website should include a calendar, bookings feature and a bit of information about your background as a guide. To draw in even more customers, sync your site with your Instagram feed to show users just how much fun people have on your tours. To start yours, check out these designer-made tourism website templates . Visit CharacTours for a playful example of a tourism website. 34. Travel website Turn your past vacations into a productive—and even profitable—endeavor by creating a travel website. Including travel photography and blog posts about your travels is a great way to document your favorite moments and share them with family and friends. If your travel website is successful, you can even become a digital nomad, harnessing your travel expertise to make money from your site. Get a closeup of this travel photographer template . 35. Real estate website For real estate agents, having a website is a must. To get started creating a real estate website , choose one of these real estate website templates and customize it according to your needs. Be sure to pair your listings with impactful photographs to attract new customers. Take a tour of this real estate firm template . 36. How-to website Create a website with detailed how-to posts that delve deeply into a specific subject area. Choose a theme that many readers will benefit from in order to increase the number of visitors to your site. Play around with different formats, such as how-to videos, infographics, eBooks and blog posts. This can be a creative way to make money, too. Read Dream Green , a lovely example of a how-to website. 37. Influencer website If you’re a social media influencer, your social media pages aren’t enough to solidify your online presence; you also need your own website. Your website can serve as the bridge between your various profiles, allowing users to navigate seamlessly between your Instagram, TikTok, YouTube and Twitter. It should also be a one-stop shop for businesses and brands that want to hire you for some influencer marketing. Your media kit, contact information and a collection of your greatest hits should all be easy to access. Follow Dani DMC for a cool example of an influencer website.x 38. Reviews website Learn how to make a website dedicated to reviewing certain items or products. You can critique tech gadgets, movies, pet toys or anything else that interests you. You can monetize the site by implementing affiliate marketing. 39. Digital marketing website Digital marketing blogs are hugely popular these days, so why not create one yourself? They’re a great platform discussing things like SEO, content marketing and social media marketing to help your readers boost their online presence. For added value, try creating a podcast, vlog or weekly email newsletter. 40. Entrepreneurship website Whether you’re a business owner, consultant or something in between, you can create an entrepreneurship website with a blog as its main feature. Just like digital marketing blogs, this type of blog can be a rich source of knowledge for business owners and aspiring entrepreneurs. You can write articles about how to become an entrepreneur, how to manage time and more. 41. Leadership website Entrepreneurship and leadership blogs are similar website ideas, but with one key difference. While the former caters specifically to business owners and entrepreneurs, leadership blogs speak to leaders in every field, from business to activism. If you’re creating a leadership blog, use an inspirational tone and provide clear, actionable advice. Potential blog topic ideas are team motivation tips and motivational podcasts. Get a good look at this motivational speaker template . 42. Startup website A startup website is essential for getting the word out about your new business. Use your homepage to represent your company’s forward thinking and make sure that you’re not overloading the site with too much copy. Explore V-labs , a clean example of startup websites. 43. Membership website If you’re ready to monetize your content, look into setting up a membership website . These types of websites host gated content so that only people who sign up can access it. Free memberships are useful for customer retention until they’re interested enough for a paid membership. Visit Word Tonic for a quintessential example of a community website. 44. LGBTQ website Create an LGBTQ website that serves as a valuable resource and a supportive platform for the queer community and their allies. Offer informative articles on topics like LGBTQ history, rights and activism, coming out stories and LGBTQ-friendly businesses and organizations. Maintain an inclusive and empowering tone, providing clear guidance and actionable advice. Additionally, consider featuring motivational podcasts and stories that highlight the experiences and achievements of LGBTQ individuals in different fields. By fostering a sense of community and offering valuable content, your LGBTQ website can become a go-to destination for individuals seeking information, support, and connection. Check out some of the best LGBTQ websites for inspiration. 45. DIY Crafts Website Websites that sell homemade goods open up a world of possibilities for those with a knack for creating handmade items. You can feature step-by-step tutorials, share innovative craft ideas, and offer unique DIY kits for purchase. With the growing interest in personalized and handmade products, a DIY crafts website can attract a wide audience of hobbyists, craft enthusiasts, and individuals seeking one-of-a-kind gifts or home decor items. By providing engaging content, inspiring projects, and offering quality craft supplies or kits through your website, you can monetize your passion for crafting and build a thriving online business. The DIY crafts niche offers various avenues for revenue generation. You can monetize your website through advertising partnerships with relevant brands or by participating in affiliate programs, earning a commission from sales made through your referral links. Another option is to sell your crafts online directly through your website, either as individual products or as part of craft kits. You can also explore collaborations with other crafters or artists, offering their creations on your platform and earning a percentage of the sales. By nurturing a community of craft enthusiasts through your website and actively engaging with your audience, you can establish yourself as an authority in the DIY crafts space and create a sustainable income stream while doing what you love. What kind of websites are in high demand? The demand for different types of websites varies depending on current market trends and user needs. However, some types of websites tend to be more popular and in demand than others. Here are some examples of website ideas that are currently in high demand: eCommerce websites ( between 2019 and 2013 the number of ecommerce sites in the world grew from 9.2 - 26.5 million. Dropshipping websites (out of an estimated 24 million live ecommerce sites globally, the vast majority are believed to be dropshipping websites) Print on demand websites (there are approx. 228,000 of these websites live in 2024) Business websites (around 71% of businesses have a website , making this type essential in most industries) Personal blogs (there are at least 600 million blogs live globally, out of 1.9 billion websites total) Portfolio websites Educational websites News websites (in the US in 2023 , up to 93% of adults got some news online, fueling huge demand for news sites) Health and wellness websites Social media websites (with around 5.16 billion active social media users globally in 2024 these are hugely popular sites) Gaming websites (these can take many forms - live streaming sites, gaming sites for playing or for selling game related merch) In addition to these specific types of websites, there is also a growing demand for websites that are: Mobile-friendly: Websites that are designed to look good and function properly on smartphones and other mobile devices are essential in today's mobile-first world. Accessible: Websites that are accessible to people with disabilities are becoming increasingly important as businesses and organizations strive to be more inclusive. "An accessible website benefits not only people with disabilities, but all people. Websites with good contrast for example are not only more welcoming and usable for people with low vision but also Improves the experience of a user using the smartphone while walking outside on a sunny day," says Nir Horesh, Head of at SEO & Accessibility at Wix.com Secure: Websites that protect user data and privacy are essential in today's online world. What beginners need to know about starting a website idea Starting a website can be a huge endeavor but you’ll love the journey if the website concerns your passions. First, think about what you hope to achieve with your website. Whether it's starting a side hustle, sharing your story or indulging in a hobby, your goal will determine what type of website you should start. Next, consider your skills, interests and expertise to determine your website’s content. Once you’ve come up with a website idea, it’s time to figure out which website builder best suits your needs. The builder you choose should not only give you the freedom to design the website to fit your branding, but it should also have the tools you need to establish your online presence. For example, Wix has tools for SEO, email marketing, selling products, booking services, and social media marketing, among others. Relying on one software provider for all your digital business needs will streamline your work and reduce expenses. Once you’ve gathered ideas and inspiration, it’s time to create your own professional website. To help you get started, browse through these designer-made website templates. They’re ready for you to adapt and customize, no matter which type of website you’re creating. Using a template will allow you to pay attention to the important details, such as choosing your domain name , selecting an appropriate website color scheme and creating a logo for your brand. What to consider before deciding on a website idea? When choosing a website idea its worth thinking about the following in the context of your new website to be: Target audience :Who are you building the website for? Identify their demographics, interests and needs to ensure your site provides value. This will be the strongest deciding factor driving your website idea. Market demand :Is there a real need for your idea? Research trends, competitors and user pain points to validate demand. Unique value proposition (UVP) :What makes your site different or better than others? Highlight what sets you apart to attract and retain users. Setting yourself apart will start with the idea you choose to make sure it does. Technical feasibility :Do you have the resources and skills to build and maintain the site? Consider development, design and hosting requirements. Different website ideas might require different levels of website functionality and design. Monetization potential :How will the site sustain itself financially? Explore ads, subscriptions, e-commerce or donations as revenue models. Some website ideas are naturally easier to monetize than others, others might happen faster or take longer. Scalability :Can the website grow as user traffic and content increase? Plan for future expansion. Website ideas FAQ What are the best website ideas for beginners? As a beginner, it's advisable to start with a website that aligns with your interests, skills, and goals. This can end up being your most profitable business option. Consider the following options: eCommerce website: Set up an online store to sell products directly to customers. Blog: Share your thoughts, experiences, or expertise on a specific topic through regular blog posts. This allows you to build a loyal audience and potentially earn money through advertisements, sponsored content or affiliate marketing. Portfolio website: Showcase your work and skills as a photographer, designer, writer, or any other creative profession. This type of website helps you establish an online presence and attract clients or employers. Affiliate website: Create a website focused on a specific niche or industry and monetize it through affiliate marketing. You can promote products or services related to your niche and earn a commission for every referral or sale generated through your website. What are some good website ideas for students? Study buddy matching: A platform where students can find compatible study partners based on their courses, interests, and schedules. It could include features like chat rooms, study group creation and virtual study sessions. Education resources swap : A website for students to exchange textbooks, notes, and study materials. Users can list items they no longer need and browse for items they require, fostering a sustainable and cost-effective way to access educational resources. Skill share hub : An online marketplace for students to offer and seek tutoring services in various subjects. It could include profiles with ratings and reviews, scheduling tools and video conferencing capabilities for virtual tutoring sessions. Campus events central : A centralized platform for students to discover and RSVP to campus events, including club meetings, guest lectures, workshops and social gatherings. Users could customize their preferences and receive personalized event recommendations. Student discount directory : A comprehensive database of discounts and deals specifically curated for students, covering everything from textbooks and software to entertainment and dining options. Users could search by location and category to find the best deals near them. What's some fun website ideas? Random adventure generator : A website that generates spontaneous and fun activity ideas based on user preferences and location. It could suggest things like local hidden gems, quirky challenges or themed scavenger hunts to inspire unique experiences. Virtual escape room hub : An online platform offering a variety of virtual escape room experiences for individuals or groups to enjoy from the comfort of their own homes. Users could choose from different themes and difficulty levels and compete against friends or strangers. DIY Creativity corner : A website dedicated to DIY projects and crafts, providing step-by-step tutorials, inspiration and a community forum for users to share their creations and ideas. It could cover various categories like home decor, fashion and upcycling. Online karaoke lounge : A virtual space where users can sing their hearts out to their favorite songs, either solo or in duets/groups. The website could offer a vast library of karaoke tracks, customizable avatars and features like live chat and competitions. Fantasy Sports Simulation : A website that allows users to create and manage their own fantasy sports leagues but with a twist—it simulates games and seasons based on statistical algorithms rather than real-life events. Users can draft players, make trades, and compete against friends or AI opponents. What are some super unique website ideas? Looking for some unique website ideas that no one ever could even dream of? We've got some to pique your interest. Dream-to-art converter : Users describe their dreams, and AI generates surreal artwork based on their descriptions. Time capsule emails : Users send emails to themselves or others to be delivered years later. Reverse marketplace : Buyers post what they want, and sellers bid to fulfill it. AI doppelgänger : Users train an AI chatbot to mimic their personality for future conversations. Mystery box auctions : Users bid on surprise boxes with hidden themed items that they open online.

  • 6 best website builders in Canada

    Build your website in minutes, try Wix for free today → Creating a website in Canada should feel exciting, not overwhelming. Whether you're exploring how to make a website for the first time or hunting for the best website builder , there’s good news. Options like an AI website builder can help you craft a sleek, professional site in minutes, while other user-friendly platforms give you the freedom to build your dream site your way. We’re here to guide you through the top website builders in Canada that blend ease with powerful features, so you can kickstart your site with confidence. When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  What to look for in a website builder in Canada When choosing a website creator for the Canadian market, several key features can ensure your site looks great and functions optimally for local audiences. The more features your preferred platform packs, the better for your project. For instance, the best website builders in Canada should enable you to speed up your domain name search  with a free, AI-powered domain name generator  and include business tools, like a free logo maker  and meeting scheduling software. Prioritize these features when choosing a platform: Intuitive website editor:  The website builder should support drag-and-drop or other intuitive web page editors to simplify the design process. Customizable templates and mobile optimization: Professionally designed and mobile-friendly website templates ensure your site looks great on any device. Bilingual capabilities:  A strong builder should provide robust English and French language support, catering to Canada’s official languages and broadening your audience reach. Regional and search engine optimization (SEO):  Choose a website creator that enhances your regional visibility. Your domain name provider should support a Canadian ( .ca ) domain name, helping search engines associate your website with Canada. Local payment integration:  Ensure support for Canadian online payment processing methods which can boost customer trust and streamline transactions. Compliance and security:  Ensure the platform offers top-quality website security and adheres to Canadian privacy standards, safeguarding your data and that of your customers. Site reliability  and scalability:  Choose a reliable platform you can trust with great uptime  and scalability  so your site works well as your visitor count grows. Built-in analytics and social media integrations:  Gain insights into visitor behavior and connect seamlessly with social platforms to grow your online presence. "As a creator or entrepreneur, you’re often wearing multiple hats. You’re designing the website and optimizing for SEO. This means you need a website builder that makes it easy and intuitive for you to do all those things on the same platform while still delivering results as if you were working with experts in those fields." - Esin D. Habif, product marketing lead at Wix Learn more:   How to make a website accessible . How much does it cost to build a website in Canada? Planning a website build in Canada? One of the first questions on your mind is likely, "How much will this cost?" Website costs in Canada can vary widely, from a few hundred to many thousands of dollars. For small businesses, freelancers and entrepreneurs, understanding these costs is essential for effective budgeting and financial planning. We’ve got everything you need to know right here. We'll break down the typical expenses, like buying a domain, hosting fees, design and development and even ongoing maintenance. On top of that, we’ll compare your options. Want to use a DIY website builder? Thinking about hiring a freelancer? Considering working with a professional agency? We’ll guide you to the choice that works best for your goals. Here’s a stat to keep in mind as you plan your budget. According to Spaceo Technologies , the cost of a custom-built website for small businesses generally starts at $10,000 and can go up to $25,000 or more, based on your site’s complexity. Of course, there are less expensive options out there, too, like drag-and-drop platforms that offer free plans (like Wix). "At Wix, we believe that building a great website should be accessible to everyone, no matter their budget," says Sharon Hafuta, SEO blog editor at Wix. Continue reading, and by the end, you'll have the confidence to decide which approach fits your needs and how to get the most for your money. Building your website in Canada doesn’t have to cost a fortune. Best website builders for Canada Wix Wix Studio Siteleaf WebSelf WebStarts PageCloud 01. Wix Wix shines as one of Canada’s top professional a nd personal website builders , delivering a user-friendly platform packed with features to craft a standout online presence. The drag-and-drop editor makes it a breeze for anyone to design a site. You can choose from a vast library of customizable templates tailored to various industries, all optimized for mobile so your site looks flawless on any device. Wix also simplifies payment integration and appointment scheduling, letting you accept transactions and bookings securely and effortlessly. For Canadians, Wix supports bilingual sites , which are perfect for reaching English and French audiences alike. Wix also offers a blog maker , and with built-in SEO features , you can easily boost the visibility of your blog and online store, while the robust security keeps your site safe.  You can track site performance with Wix Analytics  and tap into the many AI tools to streamline website design, domain registration and content creation. Plus, the Wix marketing suite—covering social media and email marketing—helps you engage your audience. Wix comes with free website hosting which helps you launch your website on a budget. Pricing:  Free plan available. Premium plans start at $16 CAD per month (billed annually). Month-to-month payment options are also available. "I think the biggest game-changer is the fact that you can easily create a stunning website, and you don’t need to understand layout, design or anything to get a great working website. You can get the creative juices flowing with AI’s help and Wix’s expertise until you get exactly what you want." - Yaara Asaf, head of product (Wix Editor) Learn more: Best website builder for small businesses Best website builders for freelancers Free website builders  02. Wix Studio Wix Studio  is a dynamic platform tailored for Canadian agencies, freelancers and creatives who need cutting-edge tools to craft standout websites. Its advanced editor empowers users with pixel-perfect precision, offering flexible grids and custom breakpoints for layouts that fit on any screen. You’ll find responsive templates  designed for different types of websites , fully customizable to reflect your unique vision—ideal for showcasing your work. Like its Wix counterpart, Wix Studio supports bilingual features and ensures performance across devices with robust mobile optimization powered by Responsive AI. It also offers custom domains and blogging tools to help you build credibility, plus tools to learn how to make a website mobile-friendly . Payment integration flows effortlessly with Wix Studio eCommerce , and the appointment scheduler simplifies online bookings. Wix Studio SEO  tools amp up your visibility with structured data and custom meta tags, while top-tier security—think enterprise-grade encryption—shields your site from potential threats. Wix Studio AI  accelerates design and content creation, and Wix Studio marketing integrations  tie in email and social media tools to grow your reach. You also get deep insights via custom dashboards.  Pricing:  Plans start at $17 CAD per month (billed annually). Month-to-month payment options are also available. Learn more: Wix vs. Wix Studio Wix Studio vs. Elementor Best AI website builders Best website builders for designers Best website builder for graphic designers 03. Siteleaf Siteleaf stands out as a developer-frien dly content management system ( CMS ) tailored for professional website creation in Canada. Its text-based editor appeals to technical skill and coding enthusiasts, and its drag-and-drop visual editor is great for beginners.  Although it supplies a range of website templates for mobile-friendly design and professional websites, it doesn’t offer payment integrations or bilingual capability. Siteleaf provides essential security and website SEO features, and integrations offer advanced analytics, AI, social media, email marketing and booking tools. While built-in hosting isn’t included, the platform supports a variety of web hosts and lets you use your own custom domain. You can also explore what is web hosting  to learn more. Plus, it offers a web page  setup for blogs and business websites. Pricing:  Free 14-day trial available. Free plan available for developers. Paid plans start at $7 CAD per month (paid annually). Month-to-month payment options are also available Learn more: Best booking website builders How to make a booking website Booking sites How to make a social media website 04. WebSelf Web Self delivers a user-friendly site creation experience as a drag-and-drop website builder  ideal for business websites and online portfolio projects. It features a visual editor with website design templates and web page layouts tailored for one-page websites and portfolio websites. This website builder supports mobile-friendly pages with integrations for online payments and shopping carts. It also offers multilingual website support and makes it easy for business owners and creators to learn how to start a blog . The platform enables SEO, Google Analytics integration and site security for professional websites. Although AI tools aren’t provided, WebSelf covers other essential features, such as domain name registration and an online booking tool .  Pricing:  30-day free trial available. Plans start at $4.50 CAD per month (paid annually). Month-to-month payment options are also available. Learn more:  Best website builder for portfolio Best website builders for SEO Best website design templates 05. WebStarts WebStarts is a drag-and-drop website builder featuring a library of mobile-optimized templates that suit the needs of beginner website creators and Canadian business websites. The platform supports payment integration for online store setups and credit card payments, though bilingual capability is not featured. You can also add bookings functionality through the Appointments app. It provides essential SEO tools, website security  and built-in analytics tools to track website performance  through Google Analytics. WebStarts features an AI website builder, text and image generation and marketing integrations for email and social media. Users can secure a professional custom domain and even explore what is a domain name for more insights, while those on a budget can take advantage of the free blogging tool. Pricing:  Free plan available. Paid plans start at $14 CAD per month (paid annually). Month-to-month payment options are also available. "AI acts like a boost, almost like steroids, helping us speed up tasks that we thought would take much longer. In general, I believe we’re now in a phase where AI is becoming more practical and less about flashy, experimental uses. In the areas I’m focused on, particularly visual design, it started out as very 'new-agey'—creating fun, imaginative things like superheroes doing crazy stuff or other wild and creative visuals. That was entertaining and mind-opening, but now I believe we’re moving to a stage where AI is truly practical. It’s about achieving real, objective results that I actually want to accomplish." - Ido Kosover, head of Media at Wix 06. PageCloud PageCloud offers a no-code website builder experience for creatives, businesses and professionals interested in offering an online portfolio. The platform provides mobile-friendly design templates and customization options. Thanks to its landing page templates, PageCloud is one of the best one-page website builders . This platform includes essential site security, a custom domain and SEO and analytics tools for monitoring web traffic. Its eCommerce features include support for a variety of payment gateways and multilingual catalogs. However, it doesn’t fully support multilingual websites.  You can access AI capabilities to write and edit blogs and web pages, and you can add bookings and other features through integrations.  Pricing:  No free plan available. Plans start at $22 USD per month (paid annually). Month-to-month payment options are also available. Editor's note: The information presented in this article is true as of March 19, 2025, unless mentioned otherwise. How much does it cost to build a website in Canada? Planning a website build in Canada? One of the first questions on your mind is likely, "How much will this cost?" Website costs in Canada can vary widely, from a few hundred to many thousands of dollars. For small businesses, freelancers and entrepreneurs, understanding these costs is essential for effective budgeting and financial planning. Best website builders in Canada What is the best website builder in Canada? The best website builder depends on your needs. For eCommerce websites, Wix Studio and WebStarts offer shopping cart functionality. Canadian business owners who need French website builder options can choose Wix or Wix Studio for their robust multilingual support. PageCloud, Wix Studio and Siteleaf support portfolio showcases and landing page simplicity, while the free Wix option helps you access a cheap website builder  with the potential to scale with your business. Learn more:   Website launch checklist How to host a website How much does it cost to build a website in Canada? Costs vary with pricing plans. Wix and WebSelf offer a free website builder, allowing you to scale to paid options depending on your needs. Some builders offer a budget-friendly free domain deal, while others feature paid marketing tools, domain registration, apps and integrations to suit different needs and preferences. Can Canadians use Wix? Absolutely. The Wix editor and AI website builder, Wix ADI, craft responsive websites for business owners. With SEO tools, email marketing, eCommerce and online appointments, Wix and Wix Studio stand out as the best web builders in Canada.

  • Wix Studio vs. Shopify: which is best for eCommerce?

    Design high-end sites with efficiency on Wix Studio. Start creating today → The internet isn’t just growing—it’s evolving at lightning speed. And with it, website builder platforms are becoming more powerful and specialized. With so many choices out there, finding the right one feels more important than ever. That’s why we’re diving into a head-to-head comparison of two standout eCommerce  platforms— Wix Studio and Shopify—to help you decide which one is the better choice for you and your clients. Want to learn how to make a website from scratch and explore the best eCommerce website builders  to get it done? Let’s start by getting to know Wix Studio and Shopify. Meet your eCommerce contenders: Wix Studio vs. Shopify While Wix focuses on self-creators, Wix Studio is designed with professional web creators in mind, making it a go-to choice for freelancers, agencies and enterprises. Wix Studio offers a complete ecosystem designed for hyper-efficient, high-end creation, featuring a collaborative workspace and tools optimized for scalability . As an advanced AI website builder , it streamlines creation processes with a suite of AI tools like responsive AI and an AI assistant. It’s also a powerful choice for designing and managing eCommer ce sites with custom flexibility. While premium features require a subscription, you can still build a site for  free. "When you're building a website, you need a platform that’s got your back and helps you reach your goals. That’s where Wix Studio shines. It’s made for web creators of all kinds who want an all-in-one solution with powerful tools that just work. You can get your site up and running fast, without any extra hassle or complicated steps." - Roy Wax, product marketing manager at Wix Studio Shopify, on the other hand, is a complete  eCommerce platform  designed for all businesses — from entrepreneurs to enterprises — looking to build an online presence and sell products. It’s ideal for those building online stores and transitioning from brick-and-mortar locations. While it’s not designed exclusively for professional web developers, it offers a Partner Program that supports professionals  in efficiently building and managing Shopify stores for their clients. The platform offers a few eCommerce-focused AI tools under Shopify Magic, as well as Sidekick, the platform’s own AI assistant. Unlike Studio however, Shopify does not have a free  plan.  Wix Studio vs. Shopify: the ultimate comparison  Design and creative control AI features Infrastructure Scalability and dynamic content Teamwork, client collaboration and client management Ecommerce SEO and marketing App marketplace and plugins Native deep functionality  Enterprise and large-scale solutions Support and community Pricing 01. Design and creative control Okay, let's talk about the heart of these platforms: the editor experience. This is your canvas, the space where you build, customize and transform your client's vision into something real and impactful. Wix Studio design  steps up with its drag-and-drop editor , designed to give you a mix of ease and excellence. It’s intuitive enough for beginners to pick up quickly, but it doesn't hold back when it comes to delivering professional results. And here’s the game-changer: it's responsive, letting you optimize designs for any screen size without knowing a single line of code (yes, none). Wix Studio lets you get as creative as you like, whether you're working on an open canvas or choosing from over 375+ responsive templates that are tailor-made for a range of different industries, including eCommerce templates.  Want to go further? Studio also offers code-free animations and code-free advanced layout tools, like built-in Flexbox, custom breakpoints and responsive measurements. These features are all about making the creation process simpler and faster. Studio also gives you tons of web design customization capabilities: like code-free, pixel-level control, customizable site styles and custom CSS for when you want to push boundaries beyond the standard tools. Studio also comes with free native plugins like Lottie and Rive to help bring your designs to life, while its free Figma-to-Studio plugin  can help you expedite the creation process. Now Shopify's design setup? It’s solid too and brings its own set of tools to the table. Its drag-an d-drop editor is simple but does lean on some coding knowledge for more advanced customization. You can start with one of Shopify’s 240+ themes or adapt them as needed (Shopify’s website templates  form part of its themes, so for this purpose we’re referring to themes and not templates), but there’s no blank canvas option or blank canvas template. And since Shopify focuses on eCommerce, its themes are primarily designed for online stores , unlike Studio’s templates, which focus on a wider scope of industries. Shopify’s themes are responsive, but achieving advanced layouts, like custom breakpoints or Flexbox, often requires tinkering with CSS. The same applies when you need detailed pixel-level control. Luckily, you can add your own custom CSS and even code free animations. Unlike Wix Studio, Shopify does not offer native Figma, Lottie and Rive integrations—however it does support their external integrations. Bottom line : While Shopify has a solid editor, Studio delivers greater versatility with its built-in advanced layout tools. If you're looking for creative flexibility without diving into code, Studio might be your better option. However, Shopify’s eCommerce-focused templates might be a good fit if full creative freedom is not a top priority for you.  Take full control of your website’s look and feel—learn how to make an eCommerce website  using the right tools. 02. AI features  Kee ping up with AI  is no longer just a perk—it's the secret to staying relevant. The good news? Both platforms are going all in on AI, making building incredible websites a whole lot easier for everyone. Wix Studio AI  packs an impressive lineup of AI tools aimed at simplifying and scaling high-end web creation. You've got responsive AI to make your site look great on every screen, AI-powered text and image creators and AI wireframe and visual sitemap generator , as well as an AI CMS  creator. Apart from design, you can use Studio’s Meta Tag and Google Ads Content Creator to quickly generate SEO tags and ad creatives.  Shopify, on the other hand, takes a more eCommerce-first approach with its AI lineup. Shopify Magic includes practical tools like AI image editing, SEO keyword suggestions and email marketing recommendations. There’s also AI text generation for quick product descriptions, email subject lines and headings. Shopify’s AI assistant, Sidekick, can help you set up and manage your client’s online store. A nice bonus is the AI Shopping Assistant, which gives personalized product recommendations to visitors using the Shop app—a potential sales booster for your clients.  Bottom line: If you're after a well-rounded AI powerhouse that grows with your client’s business and covers full website creation, Wix Studio is probably your best bet. But if what you really need is an AI toolset specifically focused on online store optimization, you'd be better off going with Shopify. "Designing websites in 2025 is an exciting evolution powered by AI. From tools that streamline the design process to real-time personalization that adapts to user preferences, websites will feel more tailored than ever. Interactive experiences with AR, 3D visuals and animations will enhance engagement, while a focus on sustainability will drive faster, leaner and more energy-efficient sites—benefiting both users and the planet." - Ella Joel, web designer at Wix See how AI can transform the way you build websites: Best AI website builders Traditional vs. AI website builder How does AI work? Types of AI Website builder vs. CMS 03. Infrastructure Okay, we get it. Infrastructure isn’t exactly the most thrilling topic, but hear us out—it’s the unsung hero of e very great website. The real magic of website infrastructure  lies in what your clients and their visitors don’t  notice. A solid foundation means your site runs smoothly, loads quickly and stays secure—all without you needing to think about it too much. When it comes to showing up with a strong back-end, Wix Studio has a comprehensive infrastructure solution. It offers free website hosting  so you can focus on creating without worrying about extra costs. Along with that, you get a custom domain name  for every site you build, even for sites not built with paid subscription plans. Plus, if you’ve been searching for how to host a website  without any headaches, this is it. Studio’s infrastructure —it offers unlimited bandwidth, 24/7 monitoring, automatic SSL , DDoS  protection and PCI compliance for eCommerce sites with the highest international security regulations. Last and certainly not least,  website performance . Wix Studio is focused on making sure your clients’ sites load quickly and run smoothly with automatic image optimization, a global content delivery network  (CDN), lazy loading for faster initial page loads and continuous platform improvements. Plus, the platform has a 99.99% uptime  rate, which means you can rely on your client’s site to stay online with industry-leading resilience and limitless scalability. Similarly, Shopify offers a solid infrastructure with its paid plans which includes unlimited bandwidth and free hosting for all stores. However, unlike Wix Studio, Shopify does not offer free hosting in respect to a free plan. Domains work a little differently, too. While you won't get a free custom domain voucher, you can buy one or use the free myshopify.com domain. Security wise, Shopify checked all the boxes with automatic SLL, PCI compliance, encryption, regular security checks and strict access controls. They also focus on site reliability  with automated backups and a 99.99% uptime as well as performance with automatic image optimization, Cloudflare-powered CDN, DDoS protection and lazy loading.  Bottom line: Overall, both platforms pretty much stand toe-to-toe when it comes to providing robust infrastructure. Wix Studio has a slight advantage by offering free hosting and free domains , making safe and reliable site building more accessible to a wider audience. Also, both platforms prioritize eCommerce website security to ensure a protected shopping experience for online stores. Looking to lock in the perfect name for your site? Try the domain name search and domain name generator  to make it happen.  04. Scalability and dynamic content When you're helping a client build a n online store, you're not just setting up a website; you're laying the groundwork for their business to grow and thrive. Whether you’re working on eCommerce, portfolios, blogs or other types of websites , scalability is crucial for evolving alongside your client’s goals. Let’s see how Wix Studio’s features and Shopify’s features stack up when it comes to web development  that keeps up with growth. Wix Studio makes scalability feel effortless, especially for dynamic content . With Wix Studio CMS , you can design one template and use it across many pages—saving time and keeping everything consistent. Studio’s open platform capabilities allow you to integrate data at scale using API s and Wix Blocks, letting you build apps and widgets that work across your client’s site. Plus, its focus on reusable assets , like sections, typography  themes and color palettes (including color of the year 2025 ), along with the ability to transform existing sites into custom templates, dramatically streamlines your workflow. As your client's site grows, the site styles panel and color consistency tools allow you to keep everything cohesive across all pages, saving you a ton of manual labor.  In contrast, Shopify puts a strong emphasis on data management. It supports dynamic pages and reusable assets through features like meta fields, sections, blocks and customizable templates. For large-scale data integration needs , there's Shopify API, third-party apps and custom integrations. Shopify’s themes are designed to be responsive across devices and its modular structure means it’s easy to make changes to match business growth. Plus, performance optimization and regular theme updates help keep everything smooth even as your client’s store expands.  Bottom line:   Both platforms are built to grow with your clients, but they shine in different ways. Wix Studio is more ideal for scaling creative content and building a brand's story, while Shopify is a good fit handling massive product catalogs and order volumes. When the time comes to transform your hard work into new opportunities, the  Wix Studio certification  is there to boost your skills and  your credibility as a professional. 05. Teamwork, client collaboration and client management Managing team and client relationships might sound like a behind-the-scenes task, but in reality, it’s the backbone of a smooth workflow. When everyone’s on the same page, you’re not just saving time—you’re creating a foundation for success. Built with professionals in mind, Wix Studio delivers the perfect suite of features to make teamwork and client management a breeze. Whether you’re overseeing a big agency project or collaborating with clients on a smaller scale, Wix Studio features  like workspace management give your team organized workflows and a place where everyone knows what’s happening. You can even work side-by-side on the same site in real time, bringing collaboration to a new level. There are also customizable permissions which ensure that everyone has the right level of access they need, avoiding the proverbial “too many cooks in the kitchen.” When it comes to working with clients, Wix Studio truly shines. You can set tailored permissions, provide dedicated client kits and enable real-time editing that keeps everyone on the same page —literally . Clients can leave feedback directly on their sites, making revisions straightforward and efficient and agencies can track performance. Studio offers powerful tools like automated performance reports, simple invoicing options and branded dashboards. Everything is centralized, making client management super smooth and far less stressful.  While Shopify isn't exclusively built for web professionals, it does have several features that can help your team and your clients work well together. Shopify Partners can access client stores through collaborator accounts, set up development stores for testing purposes and manage all their client projects from the Shopify Partner Dashboard. They also get access to APIs and SDKs to build custom solutions for clients. For Shopify Plus clients—Shopify’s large-scale business solution—there's the added benefit of Shopify Flow, which helps automate different business flows. Unlike Wix Studio, Shopify doesn't have built-in invoicing, so you’d have to handle billing separately outside the platform. Bottom line:  Wix Studio is purpose-built for web professionals, giving you powerful collaboration and management tools  like customizable permissions and real-time feedback tools. While Shopify does have collaboration tools, it falls a little short in areas like invoicing and specialized client management.  "As a designer, staying efficient and adaptable is a must. That’s why finding the  best website builders for designers  can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix Explore Wix vs. Shopify  to see how they compare beyond Wix Studio. 06. Ecommerce When it comes to eCommerce, there’s a lot of moving parts. Between managing sales, inventory, payments and points of sale, creating an online store for your clients can feel like a juggling act. But the good news? With the right tools and a smart approach, you can make it happen with ease. Wix Studio eCommerce  sets you up for success with its built-in solution for creating and running your client’s online store. Whether you’re figuring out how to make a website to sell  physical goods, digital services or a bit of both, Studio has you covered, with a max 50,000-item inventory limit (applicable to all Studio plans except for its Basic plan). Studio’s payment options (through Wix Payments ) are pretty comprehensive—you'll be able to set up major credit/debit cards, popular digital wallets and even point-of-sale functionality if your clients need in-person transactions as well. You can also enable multi-cart functionality to allow clients’ customers to check out multiple services and products in one cart. Remember, great eCommerce UX  and eCommerce merchandising  can make all the difference here, whether you’re designing sleek product page examples  or building an intuitive checkout process. Wix Studio also offers tools to help your clients grow and thrive. Native marketing strategies  tools come ready to use, from email campaigns that drive traffic to discount codes that close sales, plus customer review features that build trust. For clients with global ambitions, Studio offers multi-platform selling and dropshipping  integrations, though you might need to add extra tools for multiple currencies or sophisticated international shipping if your client's vision extends worldwide. Shopify, on the other hand, is specifically designed for eCommerce businesses and comes with really strong product management capabilities. You or your clients will be able to easily handle product variants, create collections and monitor inventory across multiple locations. Like on Wix Studio, you can also allow customers to check out multiple services and products in one cart. Shopify also offers great payment flexibility—there’s tons of gateway options, including Shopify Payments which avoids extra transaction fees beyond standard credit card rates. The marketing toolkit is impressive too, with Shopify Email, marketing automation tools, SEO tools, social media integrations and more. There’s also Shopify Audiences for more targeted advertising. For clients selling internationally, Shopify offers multi-currency support, international domains, multiple languages, plus straightforward handling of duties and taxes. The  Shopify Markets feature is a game-changer, making international shipping and i nternational expansion far less intimidating and more manageable. Bottom line:  Wix Studio suits professionals with clients who want an all-in-one solution to sell both physical and digital products, with easy setup and comprehensive payment options. Shopify, however, is ideal for larger eCommerce operations needing advanced product management and robust international selling features. For design inspiration, check out Wix Studio inspiration , where you can explore amazing Wix Studio website examples.  07. SEO and marketing Building the perfect website is only half the battle. The real challenge? Making sure it doesn’t get lost in the crowded online world. It’s not enough to create a site; you’ve got to ensure it’s discoverable, visible and driving results for your clients. Enter Wix Studio SEO  tools, powerful built-in SEO tools to help boost your clients' websites’ visibility. From a clear  SEO features  checklist and structured data markup for rich results, to customizable settings and Google Search console integration, Studio takes eCommerce website optimization  seriously. With every tool at your fingertips, you’re not just creating sites—you’re giving them the best chance to succeed. And because great SEO goes hand-in-hand with marketing, Studio offers integrations with various marketing tools like Google Analytics, Meta Pixel and Google Tag Manager. There’s also the Wix App Market  for any extra marketing tools your clients may need.  If you’re wondering how to drive traffic to an online store , engaging content like blog posts can make all the difference. You can start a blog  to engage an a udience and show expertise in you or your client’s industry. The blog feature lets you or your clients create and manage posts and even tap into AI tools to help generate content when needed.  Shopify also gets it when it comes to SEO. With built-in automatic optimizations like canonical tags, sitemaps and robots.txt files, Shopify simplifies the technical side of things. You can easily edit key SEO elements including title tags, meta descriptions and URLs for all your client’s products and pages. The Shopify App Store also offers a ton of marketing and SEO-enhancing apps such as Yotpo, Loox, SEO Manager, Plug in SEO and SEO Image Optimizer. Shopify doesn't have a tool that generates an entire blog for you, but it does have a blogging engine that helps you or clients with post creation, SEO optimization, comment management, template customization and post scheduling. Bottom line: For professionals looking for the  best website builders for SEO , both platforms are excellent choices. Wix Studio’s robust built-in SEO toolkit and comprehensive marketing integrations make it a great fit for service-focused sites that need a lot of client engagement. Meanwhile, Shopify simplifies SEO with user-friendly, built-in features and a huge app store, perfect for eCommerce sites looking to maximize product visibility and manage blogs efficiently. Also, if you’re exploring how to start a blog , both platforms offer the tools to help grow an audience. 08. App marketplace and plugins The apps and integrations you choose for your client’s online business can make or break your client’s business scales and survive—making access to the right selection crucial.   The Wix App Market opens the door to many ways to extend your Wix Studio marketing integrations  and client projects using a selection of both Wix-developed and third-party apps like Web GL. Studio also offers several powerful, native plugins designed specifically for creative workflows like Figma-to-Studio and Lottie. If you’re curious about customization, exploring guides on how to build Wix apps  or using the app builder  can help you create tools that fit your clients’ unique needs. Shopify's App Store also offers a variety of both Shopify-developed and third-party apps, though they primarily focus on enhancing eCommerce functionality . While Shopify lacks native integrations for tools like  Figma, Web GL or Lottie, they do offer equivalent external plugins.  Bottom line: Both platforms have stellar app markets with extensive third-party options. Studio stands out with its native plugins, particularly for creative professionals, like Figma and Lottie. Meanwhile, Shopify offers a marketplace specifically curated with apps designed for online stores and selling operations. Whether you’re aiming to learn how to build Wix apps or scale a client’s eCommerce store, both platforms have flexible solutions to help you get there. 09. Native deep functionality Using built-in features can save you a world of headaches when it comes to compatibility, updates and security concerns that often arise with third-party solutions. Keeping everything native doesn’t just simplify your workflow; it ensures your client’s site is reliable and efficient in the long run. F or Wix Studio developers , the platform offers a suite of developer tools that let you extend your client’s site’s capabilities without leaving the platform. The Wix AI Assistant generates code and can offer creative solutions, while Wix Blocks lets you build reusable components and custom apps that grow with your client’s needs. Studio’s Open APIs make third-party integrations seamless and custom CSS let’s create freely and responsively. Additionally, Studio’s built-in business solutions—eCommerce, bookings and event websites —help you further customize sites to meet clients' niche needs. Shopify offers a solid framework for developers to customize and extend a store's capabilities. Its API opens multiple ways for building custom apps and integrations that fit specific business needs. If you want to tweak core features, Shopify Functions has serverless customization options—which comes in handy for customizing a checkout experience. Shopify.dev serves as a great resource hub with clear documentation, practical tutorials and development tools. It’s also pretty straightforward to create unique shopping experiences as the platform supports custom storefronts and theme development using Liquid, HTML, CSS and JavaScript. The Script Editor takes this further by letting you automate store operations with tailored scripts. Beyond the built-in capabilities, Shopify's extensive app marketplace has a ton of third-party options to plug into your client’s store.  Bottom line:  Wix Studio is great for professional creators looking for built-in, versatile developer tools to extend site functionality easily. While Shopify is ideal for developers focusing on eCommerce with robust customization and integration options.  10. Enterprise and large-scale solutions Building for large-scale clients takes more than just a good platform. You need a system that can handle complex workflows, integrate smoothly with existing setups and scale seamlessly to support millions of users. When it comes to tackling big projects,  Wix Studio Enterprise  delivers a stand out experience with its comprehensive enterprise solution. There’s a dedicated enterprise dashboard where teams can efficiently manage multiple sites, team members and role assignments all in one place. Maintaining brand consistency is also pretty smooth with custom templates and apps, while security needs are covered through SSO integration and custom SSL options. On top of that, Wix Studio Business Solutions  provides tailored tools to help businesses meet their unique needs, while round-the-clock priority support and hands-on training makes sure nothing slows you down. For professionals looking to truly level up, the Wix Studio Partner Program  offers valuable resources and opportunities to expand client offerings and thrive at scale. Shopify Plus is Shopify’s answer for enterprise-level businesses. While it doesn’t offer a dedicated Enterprise dashboard, it does include custom enterprise-specific templates and apps, B2B wholesale channels, extensive API access, expansion stores and unlimited staff accounts for team management.  Plus, there’s access to priority support around the clock to sort out issues quickly.  Bottom line:  While Shopify does offer a fairly robust enterprise toolkit, Wix Studio's enterprise solution is more ideal for businesses needing a dedicated platform for managing multiple sites and teams.  11. Support and community The secret ingredient to building a thriving web creation career? A strong support network and access to resources that keep you ahead of the curve, especially in a world where things seem to evolve faster every day. Wix Studio has you covered with a broad range of support options and learning opportunities. You can conne ct with a customer care expert through live chat directly from your workspace or request a callback for personalized assistance. If you're a Wix Studio Partner, you'll enjoy priority support with quicker responses and dedicated help. T here’s also a resource center which includes the  Wix Studio Academy , a handy Discover page and a dedicated Wix Studio Community  where you can connect with other creators. If you're more of a visual learner, Studio has a YouTube channel that’s packed with webinars, classes and tutorial videos to help you level up your skills. Shopify also provides a ton of support for Shopify Partners, offering a dedicated Shopify Partner Dashboard for managing partnership activities. The Shopify Community Forum acts as a great space to connect with and learn from other partners and developers. Also, partners benefit from priority support and 24/7 assistance. Beyond the basics, Shopify provides practical tools like the Partner Directory to increase your visibility, while Shopify Academy and Shopify.dev offers targeted educational content to build your skills.  Bottom line: Shopify offers strong support for its partners with specialized tools and 24/7 priority assistance. However, Wix Studio’s more personalized support and diverse various learning resources give it an edge. 12. Pricing Alright, let's talk numbers. When it comes to Wix Studio and Shopify, each platform offers a variety of options, at different price ranges. Let's break it down: Wix Studio’s annual pricing plans: Free without a custom domain and access to premium features or try any plan subject to a 14-day money-back guarantee. Basic ($12/month): build online brands. Standard ($20/month): accepts online payments. Plus ($32/month): capture leads and boost sales. Elite ($149/month): scale business growth. Enterprise (price available upon request): site management for large-scale businesses. * Prices displayed are for users in the US. Wix Studio also offers month-to-month pricing plans.  Shopify’s annual pricing plans: Basic ($29/month with a discount of $1/month for the first 3 months). Ideal for solo entrepreneurs. Shopify ($79/month with a discount of $1/month for the first 3 months). Ideal for small teams. Advanced ($299/month with a discount of $1/month for the first 3 months): Ideal for growing businesses. Plus ($2300/month with a discount of $1/month for the first 3 months). Ideal for more complex businesses. * Prices displayed are for users in the US. Shopify also offers month-to-month pricing plans.  How Wix Studio’s features and Shopify’s features compare at a glance Feature Wix Studio Shopify Infrastructure Unlimited bandwidth Free hosting for free and paid plans  Free custom domain Automatic SSL PCI compliance  DDoS protection Image optimization Auto backups, CDN, lazy load 99.99% Uptime  Unlimited bandwidth Free hosting for paid plans  Free myshopify.com domain Automatic SSL PCI compliance DDoS Protection  Image optimization Auto backups, CDN, lazy load 99.99% Uptime  Design & creative control Drag-and-drop editor Responsive design for every device  Code-free advanced layout tools  Pixel control 375+ responsive templates Blank canvas Drag-and-drop editor Responsive themes for every device  Advanced layout tools (supported but require CSS) Basic pixel control (deeper control requires open code)  240+responsive themes AI tools Web creation focused AI AI text creator AI image creator Wix AI assistant  AI CMS creator SEO: Meta tag creator and AI content creator for Google Ads Responsive AI eCommerce-focused AI AI text creator (Shopify Magic) AI image creator (Shopify Magic) Shopify AI assistant (Sidekick)  AI Shopping assistant  Scalability & dynamic content Dynamic pages (create your own using Studio CMS)  Large-scale data integration  Reusable assets  Site styles panel and color consistency tools Supports dynamic pages Large-scale data integration  Reusable assets  Collaboration & client management Workspace management Custom permissions Side-by-side creation Real-time editing  Built-in invoicing and branded dashboards  Project management via Shopify Partner dashboard  Collaborator accounts Ecommerce capabilities Built-in eCommerce solution (Wix Stores) Wix Payments  Native marketing tools  Multi-channel selling  Multi-currency support  Dropshipping  Multi-cart functionality  Complete eCommerce platform  Shopify Payments  Native marketing tools  Multi-channel selling  Multi-currency support  Dropshipping  Shopify markets (international shipping and expansion)  Multi-cart functionality  SEO & marketing Built-in SEO tools Marketing integrations  Blog creation tools  Built-in SEO tools  Marketing integrations  Blog creation tools  App market & plugins Wix App Market Native apps Third-party apps  Shopify App Store Native apps Third-party apps  Native deep functionality Suite of Dev tools APIs Custom CSS Built-in business solutions Suite of Dev tools  APIs Script editor  Enterprise solutions Enterprise solution  Dedicated dashboard 24/7 priority support Enterprise solution (Shopify Plus) 24/7 priority support  Support & community Priority support (Studio Partners)  Wix Studio Academy  Wix Studio Community  Priority support (Shopify Partners)  Shopify Academy  Shopify Community Forum  Pricing Cost per month, billed annually Free without a custom domain and access to premium features or try any plan subject to a 14-day money-back guarantee Basic ($12/month) Standard ($20/month) Plus ($32/month) Elite ($149/month) Enterprise (price available upon request) Month-to-month plans are available  Cost per month, billed annually Basic ($29/month with a discount of $1/month for the first 3 months) Shopify ($79/month with a discount of $1/month for the first 3 months) Advanced ($299/month with a discount of $1/month for the first 3 months) Plus ($2300/month with a discount of $1/month for the first 3 months) Month-to-month plans are available  Editor’s note: all pricing and information are current as of 04/03/2025. Learn more about Shopify alternatives to find the best fit for you. Why the right website builder matters  Choosing the best website builder isn’t just a checkbox on your to-do list; it’s the foundation for everything your site can accomplish. After reviewing the features of Wix Studio and Shopify—from their design tools and AI capabilities to their eCommerce strengths and infrastructure—it’s clear that the right choice depends on your unique needs and ambitions. Adi Avrahami, SEO growth specialist at Wix, emphasizes, "The platform you choose directly impacts how well your site can adapt and grow with your goals. It’s not just about design; it’s about creating an experience that keeps your audience engaged." Your platform should feel like a perfect match—not just for your vision, but for the experience you want to deliver to clients and their customers. Whether you’re creating a sleek online store, expanding your eCommerce reach or building a standout client project, making an informed choice now sets the stage for long-term success without unnecessary hurdles. Adi adds, "When you’re building for eCommerce, it’s especially important to think about scalability and SEO. A site that performs well today should have the tools to grow alongside your business tomorrow—including built-in SEO features that save you significant time and cost as you scale." Whichever path you take, remember: a great platform doesn’t just help you build a website; it opens the door to opportunities that help you thrive. Curious how Wix Studio stacks up against other platforms? Explore more comparisons: Wix Studio vs. Webflow  | Wix Studio vs. Framer  |  Wix Studio vs. Elementor  | Wix vs. Wix Studio Learn more: Best websites How to design a logo Do you need a website? How to start a business Wix Studio vs. Shopify: which website builder is right for you? Wix Studio truly stands out as a platform for creative professionals seeking design flexibility without coding expertise. Its blank-canvas approach delivers creative control while offering robust team collaboration features, making it ideal for web designers or agencies managing multiple clients. Studio works exceptionally well for professional web creators building sites for clients that sell a mix of physical and digital products, content creators needing strong SEO tools and professionals who value built-in developer tools with native integrations to platforms like Figma. For example, a web design agency managing multiple client websites would benefit from Wix Studio's workspace management and real-time feedback tools, while a freelance web designer could easily set up an online store for a client who has just started a small homemade jewelry business. Shopify clearly dominates the dedicated eCommerce space, particularly for businesses primarily focused on scaling their online stores. Its specialized tools excel at managing large product catalogs, international sales and high-volume transactions. While its editor may be less versatile than Studio's, Shopify's ecosystem is meticulously crafted for retail operations with an app marketplace specifically designed to enhance selling capabilities. Consider a growing apparel brand with hundreds of SKUs and international shipping needs—Shopify's robust inventory management and global selling features would provide substantial advantages. Similarly, businesses looking to expand through partnerships would benefit from Shopify's specialized partner support system with 24/7 priority assistance. At the end of the day, it's about finding what works for you. Wix Studio and Shopify both bring a lot to the table, but Studio's versatility stands out for professional creators working with different types of clients, including those in eCommerce. Its combination of adaptability and practical features makes it particularly appealing to creators who want creative control without sacrificing ease of use—that's what really sets Wix Studio apart. Wix Studio vs. Shopify FAQ Is Wix Studio better than Shopify? The choice between Wix Studio and Shopify depends on your specific needs and preferences. Studio is designed for professional web builders and offers a suite of tools for high-end creation, while Shopify is focused on eCommerce and businesses that are looking to build an online presence and sell products and services.  Should I switch from Shopify to Wix? Whether you should switch from Shopify to Wix depends on what you are looking to achieve with your website. If you are a professional web builder looking for high-creation capabilities, Wix Studio may be a better fit. Explore more: Wix vs. Squarespace Wix vs. GoDaddy Which site is better for eCommerce, Wix or Shopify? Both Wix and Shopify offer strong eCommerce capabilities, but Wix Studio is another strong contender for professional web creators while Shopify is tailored for online store owners. Check out some of the best website builders by niche: Best restaurant website builders Best real estate website builders Best website builders for writers Best hotel website builders Best one page website builders Best resume website builders Free website builders Best website builders for musicians Best website builders for freelancers Best website builders for non profits Best website builders for small businesses Best website builders for service businesses Salon website builders Membership website builders Best website builders for creatives Construction website builders Best website builders for graphic designers Best website builders for law firms Best website builders for consultants Best website builders for plumbers Traditional vs AI website builders Booking website builders Best website builders Canada Best website builders for cleaning businesses Vacation rental website builders Best mobile website builders Easiest website builders What is the difference between Wix Studio and Shopify? Wix Studio and Shopify are different platforms that cater to different needs. Studio is designed for professional web builders, while Shopify is focused on eCommerce. Check out more website builders: Best website builders for designers Best website builders for graphic designers Best one-page website builders Free website builders Cheapest website builders Best website builders for freelancers Membership website builders Best website builders for creatives Best website builders for consultants Best booking website builders Best website builders Canada Vacation rental website builders Does Wix Studio offer the same selling tools as Shopify? While Studio and Shopify offer selling tools, each platform has its own unique features. Studio, for instance, offers AI features for creation efficiency, while Shopify focuses on enhancing eCommerce functionality.

  • Wix vs. Shopify: Which should you choose for your online store?

    In the ever-evolving world of eCommerce and how to build a website , two giants stand out: Wix and Shopify. Both platforms have been helping entrepreneurs and businesses get online since 2006, offering user-friendly solutions to create and manage their online presences.  Wix, with its impressive 8.5 million live sites globally, has become associated with intuitive and versatile website creation. On the other hand, Shopify has carved out its niche as an 'all-in-one' eCommerce platform, powering over 5.6 million online stores worldwide. While both platforms allow you to build websites and sell products online with relative ease, they each bring unique strengths to the table. In this comprehensive comparison, we'll dive deep into the features, functionality and user experience of Wix and Shopify, helping you determine which platform aligns best with your specific goals. Looking for the best Shopify alternatives ?  Try Wix for free and see how it compares. Skip to a section: Key features Drag-and-drop capabilities Web design (and AI) App market Security and reliability Blog Ecommerce Marketing and SEO Customer support Pricing Wix vs. Shopify: key features Before we get into the nitty-gritty, here's a quick overview of Wix and Shopify’s website builder offerings. Drag-and-drop capabilities When it comes to website creation, the editor is where the magic happens. Wix shines in this department with its drag-and-drop builder that supports both non-coders and coders alike. Those with absolutely no code experience can use the editor to create their sites. This intuitive interface allows you to precisely position elements anywhere on the page, offering design flexibility and customization down to the pixel. With over 2,000 free, professionally designed website templates , including more than 120 that are specifically for online stores, Wix provides a vast number of starting points for any business. In contrast, Shopify's editor, while user-friendly, doesn't offer the same level of drag-and-drop functionality. Instead, it allows you to add, delete and edit sections within predefined layouts. Shopify offers over 200 themes, with 23 free options and 246 paid alternatives.  While both platforms cater to users of varying design experience, Wix's approach provides greater creative freedom, making it easier for entrepreneurs to bring their unique visions to life without coding knowledge. Bottom line:  Wix’s free-range drag-and-drop tools allow for greater customization. Wix’s website builder additionally comes with plenty of free template options that cover a wide range of industries, and unlike Shopify, aren’t solely eCommerce-focused. Explore Wix Studio to elevate your web design, or read more about Wix vs. Studio . Web design (and AI) When it comes to leveraging artificial intelligence in website creation and management, both Wix and Shopify have made impressive advancements. Let's dive into how these platforms utilize AI for website building and streamlining business operations. Wix: AI site builder and tools Wix has been investing in AI since 2016 when launching Wix ADI (Artificial Design Intelligence). Here are just some of the tools that sets Wix apart: Wix AI website builder : Wix’s AI website builder lets you create a personalized, fully functional website in minutes. Through a simple chat interface, you describe your vision and goals, and the AI generates a custom, business-ready site that you can easily adjust to fit your needs. Built-in AI tools: Wix’s AI goes beyond just building your site. It helps generate branded content, product descriptions and entire blog posts, so that your site feels like one cohesive brand. You can also create or edit images on the fly with AI. Plus, Wix provides AI-designed layouts and sections tailored to your style, as well as SEO and marketing tools like optimized meta tags, email campaigns and Google Ads content. AI assistants: Wix offers AI assistants throughout its platform that guide you through various stages of site creation and business growth. Different assistants provide support for different tasks in Wix, such as picking the right theme for your brand or finding the tools you need in the Editor. Note: Wix has a separate brand/product called Wix Studio, a dedicated solution for agencies, freelancers and enterprises with advanced design and technical requirements. Wix Studio enables more intricate designs, responsive behaviors and offers multi-site management capabilities. Create a website  with Wix today. Shopify: AI tools for eCommerce Shopify's AI capabilities are focused on eCommerce functionality and are packaged as two types of toolkits: Shopify Magic: This free suite of AI tools includes features for generating site themes based on a single prompt, image editing, SEO keyword generation, FAQ answer suggestions, email marketing (recommendations/scheduling), chat, checkouts and more. Shopify Sidekick: An AI assistant that provides step-by-step setup instructions for Shopify-related tasks, as well as strategy and content advice. Sidekick speaks 20 languages and can generate new images with a few keywords. While both Wix and Shopify offer AI-powered tools, their focus and strengths differ. Wix excels with its versatile AI website builder, making it ideal for individuals and business owners across various industries by allowing simple website creation and design through a conversational interface. On the other hand, Shopify’s AI tools are tailored specifically for eCommerce, making it highly appealing to busy store owners. Wix also provides more design flexibility with a wide range of templates and AI-driven customization, making it a top choice for creative freedom. Both platforms support scalability, but Wix’s diverse AI tools extend beyond eCommerce to cover a broader online presence. Bottom line: Wix is ahead of the game when it comes to AI-driven website creation and overall design flexibility. However, Shopify is ramping up the competition, particularly in the eCommerce sector, with AI tools focused on streamlining online store management and sales processes. App market When it comes to enhancing your website's functionality, both Wix and Shopify offer robust app marketplaces. Before we compare the numbers, it’s important to keep in mind that Wix has a “native solution” approach. Many features that might require third-party apps on other platforms come built-in with Wix, allowing business owners to keep their business solutions under one roof. Wix's App Market boasts over 750 apps from pre-vetted partners, providing a diverse range of options that span various industry and website types. While Shopify's App Store is more extensive with around 16,000 apps, these apps are primarily focused on eCommerce solutions. For example, Shopify offers a wider range of apps and direct integrations specifically for shipping carriers and fulfillment warehouses. Wix's app ecosystem, on the other hand, caters to a broader range of industries and website types such as businesses that take online bookings like hotels and gyms, businesses that sell online, have menus (restaurants) and so on. Bottom line:  While Shopify may have a numerical advantage with apps and a lean towards eCommerce, Wix’s investment into native solutions means that you can find what you’re looking for within Wix (whether you’re running a restaurant, online store, etc.). It means you don't necessarily need an integration or multiple subscriptions to run and grow your business. Security and reliability A secure and dependable website isn't just a nice-to-have—it's an absolute must for any online business, especially if you're collecting sensitive information, like credit card details, email addresses or any other personal data.  On the security front, both Wix and Shopify check the essential boxes: SSL encryption to secure data transmissions 24/7 security operations center (SOC)   PCI compliance for eCommerce DDoS mitigation against attacks Two-step verification Fraud detection Learn more about website security on Wix. Bottom line:  Both platforms take website security seriously with around-the-clock monitoring and safety measures. Blog When it comes to blogging, both Wix and Shopify offer built-in solutions, but Wix has a slight edge with its more comprehensive platform. Wix offers an intuitive blogging experience, packed with features for both beginners and seasoned content creators. You’ll find flexible layout options, along with AI-powered tools that can generate blog ideas, outlines, full posts and even edit content based on your target audience, keywords and content goals. The platform also includes an AI meta tag creator and SEO checklist to help optimize each post. Organizational features like categories and tags are built in, plus you get automated SEO assistance for sitemaps and metadata to improve your blog's visibility. On the other hand, while Shopify does include a basic blogging engine, it falls short on advanced content management features like replying to comments directly or adding multiple authors. It also lacks detailed blog analytics, such as tracking blog views—features that Wix offers seamlessly. Shopify's blogging platform additionally offers limited design options and less native SEO tools compared to Wix. Bottom line: While Shopify's blogging tools are designed to help you build a community around your brand, Wix's feature-rich blog maker gives you more tools to create a truly engaging and professional blog. Learn how to make a blog with Wix. Ecommerce Both platforms provide essential features like secure payment processing , inventory management and multichannel selling capabilities. Wix's strength lies in its built-in eCommerce tools that don't require additional integrations, which can be particularly appealing for small to medium-sized businesses or those just starting their online selling journey. On the other hand, Shopify's strengths lie in its extensive multichannel integrations and advanced order and inventory management tools, which are particularly beneficial for merchants with multiple locations or those scaling their operations. Learn more: Why use Wix? Diving into the specifics, both platforms support selling on popular marketplaces like eBay, Google Merchants, Amazon and TikTok. However, Shopify extends its reach further by including platforms like Pinterest, Walmart and Target Plus. It also supports SMS and WhatsApp sales. A notable advantage for Shopify is the “Shopify Buy” button (that's included with any Shopify subscription) as well as the recent integration of the "Buy with Prime" button, allowing merchants to tap into the vast Amazon Prime customer base and offer Prime benefits like free delivery. In addition to all this, Shopify has what it calls its “Handshake” marketplace, a unique feature that connects wholesalers (handpicked by Shopify) with retailers. This B2B platform opens up new opportunities for businesses looking to expand their wholesale operations or source products. A notable advantage for Wix is its unique checkout experience. With Wix, customers can bunch together different types of products and services in one shopping cart. For example, they can add a service (e.g., a haircut), an event ticket and physical products (like shampoo, if we’re staying with the hair theme) all into one shopping cart and then pay in one payment. This is something that is not currently possible with Shopify out of the box. With Wix you can also add elements to the checkout (something you can only do on Shopify if you pay for Shopify Plus, which is around $2,500/month). This is a big benefit for Wix users especially because you can modify fields in the checkout to collect the information you need from your customers. On top of this, you can make rules for certain fields to suit your business’ needs. For example, you can create a custom field asking your customers if the purchase is for business. If the customer selects "Yes," additional relevant fields will appear. Those who select "No" won't see these extra fields. This is a great way to collect information about your customers and discover their needs, and how to best cater to them. Bottom line: Ultimately, the choice between Wix and Shopify for eCommerce will depend on the specific needs of your business. Wix might be your best bet if you’re seeking an all-in-one solution, while Shopify might appeal to businesses focusing on multichannel selling, advanced inventory management or B2B operations. Explore how to start an online store with Wix's eCommerce platform . Read more about: Best eCommerce platforms Squarespace alternatives Wix vs Squarespace WordPress alternatives Marketing and SEO When it comes to marketing and SEO features , both Wix and Shopify bring powerful tools to the table, but there are some key differences. Wix takes the lead with its comprehensive suite of in-house CRM and marketing solutions, offering a one-stop shop for merchants looking to cover all their bases without the hassle of managing third-party apps. While Shopify may have an edge in certain advanced functionalities, Wix's platform is designed to give you everything you need right away. On the SEO front, both platforms have got you covered with the essentials. Shopify automatically handles some technical SEO aspects, like generating canonical tags and sitemaps, while also allowing you to optimize your content by editing title tags, meta descriptions, robots.txt files and URLs. Wix matches these capabilities and then some, offering a broader set of features that experienced marketers will appreciate. With Wix, you're getting direct ad campaign management from the Wix dashboard (something you can only do on Shopify Plus), direct integrations with tools like Semrush (which comes with 10 free keyword searches every 24 hours) and even AI-powered assistance for creating SEO-friendly content and meta tags. Both Wix and Shopify offer branding tools like a logo maker and business name generator to go alongside their website offerings. But what really sets Wix apart is its native-solution approach to marketing. For example, you can create social media graphics and videos in the Wix platform (and then post and manage the campaigns from Wix as well). Bottom line: While both platforms offer solid marketing fundamentals, Wix provides a comprehensive suite of in-house CRM and marketing solutions. Shopify may offer some advanced functionalities, but Wix’s platform allows you to cover the fundamentals without having to download or manage a third-party-app. Customer support Both Wix and Shopify provide 24/7 support through all sorts of channels including, phone, chat and email, with most customer inquiries resolved within 24 hours. They also both have help centers, with extensive knowledge bases that can assist with almost any troubleshooting need. Wix customer support includes: 24/7 callback service (for English speakers) Live chat (available in English Monday through Friday, 2 a.m. to 6 p.m. ET, and in other languages) Ticket submission Help Center (FAQ and community forum) Knowledge base with video tutorials Shopify customer support includes: 24/7 chat support Shopify Community Help Center Bottom line:  Between the two, Shopify leans more heavily on a digital support model. While both offer AI assistance and self-service resources, Wix has more readily available live support options. Pricing Shopify pricing: Basic (for solo entrepreneurs): $29/month Grow (for small teams): $79/month Advanced (for scaling businesses): $299/month Plus (for more complex businesses): starts at $2,300/month (for one year) Enterprise: Pricing available upon request Shopify also has a unique plan called the “Starter” plan, which costs $5 a month. This is for anyone who primarily wants to sell on social media or on the go. The Starter plan includes a simple online store, mobile POS, Linkpop (Shopify's link-in-bio tool), access to Shopify apps and other essential tools. The plan allows you to start small and upgrade as needed. Wix's pricing: Free plan: free forever plan. Learn more about is Wix really free ? Light plan:  $17/month  Core (with basic eCommerce features): $29/month Business (with standard eCommerce features):  $36/month Business Elite:  $159/month (advanced developer platform) Enterprise: Pricing available upon request All of Wix's paid plans include a free custom domain for one year. Bottom line:  Shopify’s plans are generally more expensive than Wix and are tailored to eCommerce businesses. Wix offers a free plan that you can use forever, whereas Shopify does not.  Related reading: Wix vs. GoDaddy The verdict: Wix or Shopify, which builder should you choose? In the battle between Wix vs. Shopify, the best solution for you comes down to what you intend to do with your website. Shopify is one of the most mature eCommerce platforms if you’re looking for a feature-rich, scalable online store and hold a hefty amount of inventory. As long as you don’t mind adding third-party apps and integrations to your site—there’s a third-party app for pretty much everything and anything eCommerce-related. Wix is the right choice if you need a content-focused website builder with outstanding design capabilities and flexibility. You don’t need a drop of code to be able to design a beautiful website, exactly the way you want it without being limited to defined sections—this is especially true if you use Wix Studio. With its user-friendly, do-it-yourself platform and affordable business solutions, Wix is an excellent choice for eCommerce. However, it’s not limited to just that. You can also take advantage of features like a booking calendar, event management tools, restaurant order handling and fitness business capabilities—opening up a range of other revenue streams and business opportunities. Start a free account with Wix . How to migrate from Shopify to Wix If you already have a Shopify website but want to switch to Wix, here's a quick overview of migrating your site : Add an app and select a Wix Account.  Go to the Wix App Market and add the Cart2Cart app to get started. Grant permission for the data switch and select what to migrate. Select your source cart (Shopify) and provide the necessary permissions to access it. Check the results. You can view your data in your Wix dashboard.  Editor's note: The information presented in this article is true as of June 18, 2025, unless mentioned otherwise.

  • 16+ marketing statistics that every small business can use in 2025

    Start generating business ideas with the Wix Business Launcher →  Forget what you thought you knew about marketing your small business —2025 is a whole new ballgame. Money’s tight, Gen Z’s coming of age and AI keeps shaking things up. The old playbook won’t cut it anymore.  That’s why, together with VistaPrint, we surveyed 1,000 small business owners and 1,000 consumers across the U.S. We asked each respondent a series of questions to understand how they’re keeping up with the changing times and the marketing strategies  that are working for them.  Check out some of the most useful insights and statistics below. Or, check out the full small business marketing report .  Want to learn more about  how to make a website  for your small business? Use a  website builder  like Wix to get started. Skip to a section:  Small business statistics Shopping behavior statistics Traditional marketing statistics Digital marketing statistics Small business marketing trends statistics TL;DR  If you’re in a rush, here’s a peek at some of the top findings this year: Niche pays off . Businesses that consider themselves one-of-a-kind say that it’s easy to reach customers. Nowadays, it’s more about standing out above other small businesses, which entails a strong branding strategy. Websites are new-school. A majority of consumers (81%) across all ages say that it’s important for businesses to have a website. If they can’t find a business’s site, then many will look elsewhere. Gen Z is the only gen that prefers online shopping. The rest still have their hearts set on in-person shopping, though across generations, digital marketing still plays a big role in the decision-making process. AI is a vehicle for personalization. The majority of small business owners use AI for marketing personalization , while surprisingly few use AI for support with admin tasks.  Small business statistics  01. A majority (53%) of small business owners started a business wanting flexibility and control of their schedule.  Not every small business owner (SBO) started their business looking to be the next Jeff Bezos. While, yes, that would be nice—many SBOs took the leap and left their 9-to-5s in favor of more autonomy. Nearly half (48%) also report they wanted the chance to strike out on their own, and 46% wanted to achieve financial independence. When asked how they define success, the top response was growing their business enough to sustain their lifestyle. 02. More than half (52%) of SBOs say that their biggest competitors are other small businesses.  It’s not the Starbucks on the corner giving SBOs a run for their money, but other specialty stores. There are plenty of customers willing and eager to shop “small,” but new businesses are cropping up all the time, making them bigger competitors than the chain stores in town.  03. The top challenge for small businesses is market saturation.  Even above having limited budgets, most SBOs report having trouble standing out. Consumers are feeling the same thing: 62% say they struggle to choose between products and services from similar small businesses. 04. Small businesses that are less than a year old are more likely to target international buyers than businesses that are over 20 years old.   Younger businesses are looking beyond borders from the get-go. ( We’re guessing TikTok, Amazon and the endless number of online sales channels have a lot to do with this. ) That being said, only 7% of respondents say that a majority  of their customers are international, whereas 62% say most of their customers come from the local area and 31% say nationwide.  Read also: Local marketing strategies Shopping behavior statistics   05. Compared to last year, 36% of consumers say they’re shopping at small businesses more often. Meanwhile, 59% say that they shop at small businesses the same amount as last year, and 5% shop at small businesses less than they used to. When asked why they choose to shop “small,” the top three reasons included wanting to support the local economy, seeking more unique products and receiving more personalized customer service.  06. Nearly two-thirds (64%) of consumers still prefer shopping in person, but that’s mostly driven by older generations.   Even though one in three consumers prefer to do their shopping online, whether via websites or social media, a majority still crave face-to-face experiences. But when broken down by generation, there’s a big disparity. While 55% of Gen Z consumers prefer shopping online, the older generations favor in person, with a whopping 83% of Baby Boomers choosing to shop IRL.  07. Product quality is the number one reason that people become repeat customers.  Seventy-three percent of consumers say that if a product meets their quality expectations, then they’re likely to shop with a business again. (“Quality product” is also the top vehicle for building trust, according to surveyed consumers.)  By comparison, 57% say location and convenience matter, and 47% say they’re drawn by great customer support.  Traditional marketing statistics  08. In the offline world, 45% of consumers still discover new business through direct mail.  Direct mail even beat out TV and radio ads, which 36% of consumers say help with discovery. However, it’s the older generations (Gen X and Baby Boomers) that respond best to direct mail. Unsurprisingly, Gen Z are bigger fans of promotional products (think branded pens and T-shirts), while Millennials respond best to TV and radio ads.  09. Promotional products are a popular tactic across industries, but consumers value different items than what businesses are offering.  More than half (62%) of consumers still love a free T-shirt, yet less than half (47%) of businesses are actually stocking them. Interestingly enough , the one item that consumers and businesses seem to love equally are branded pens.  Ready to try out some new marketing strategies? Wix has a suite of tools at your disposal like Wix SEO , free web hosting , logo maker   or business card maker .  Digital marketing statistics  10. More than three-quarters of SBOs say that their website is “essential” or “important” for growth.  And of these respondents, 62% say their website is crucial for attracting new customers and 48% say it boosts credibility. Only 6% of SBOs say a website isn’t important. Most respondents who don’t have a website say it’s because they rely on social media marketing  instead.   Try a social media design tool or a QR code generator  to reach your audience in the social spaces they inhabit.   11. A whopping 81% of consumers say that “it’s important” for a business to have a branded website.  Meanwhile, 15% say it’s a dealbreaker if a business lacks a website. When they can’t find a business’s website, 42% will look elsewhere and 14% will doubt that it’s a real business. In other words, even if a business is present on other platforms like social media, a website shows they’re legit (amongst other things).  12. Fifty-two percent of SBOs focus on social media engagement to build loyalty, but only 38% of consumers say social media actually brings them back to a brand.  By contrast, two in three consumers value personalized offers and discounts. Sixty percent of consumers additionally value loyalty programs (but only 37% of businesses focus on it), and 37% come back to a business seeking branded merchandise.  Small business marketing trends statistics  13. A majority (63%) of consumers want businesses to support community issues and events more heavily.  Consumers have increasing expectations for businesses as it relates to social responsibility and giving back to their communities. More than half (55%) also want more collaborations between small businesses, or for small businesses to grow their online connections.  14. A third of SBOs plan to invest more into both traditional and digital marketing in the next 12 months.  Many businesses haven’t ditched offline marketing, even in today’s digital age. Rather, they want to strike a balance between offline and online strategies. At the same time, 34% plan to expand their efforts in digital marketing.  15. Fifty-five percent of SBOs are already using AI tools.  Younger companies are the most eager to tap into AI, whereas small businesses over 20 years old are more hesitant. Among the 45% of SBOs who don’t use AI, 65% are interested in it and 21% aren’t sure.  16. Marketing personalization is the number one way SBOs are using AI. This is followed by “saving time on marketing tasks” and “automating content.” Most surveyed SBOs still prefer to handle admin tasks themselves and lean on AI most heavily for creative purposes, such as content generation. “AI is teaching us that humans don’t have to do everything…And soon we’ll see the experts—the people that are really good at their jobs, who are very creative or who have the most unique takes—will be able to scale themselves.”  - Shachaf Rodberg, Wix marketing trend analyst  Read also: How to think like a growth marketer with zero marketing experience (feat. Kevin Indig)

  • The best website builders for coaches in 2025

    Build your website in minutes, try Wix for free today → Coaches of the world, let’s get real about your website. Whether you specialize in health and wellness, business, life coaching or another transformative area in your profession, you have better w ays to use your time than learning how to build a website from scratch .  You could be transforming lives, landing more clients or brainstorming ways to grow your business—to name a few. And yet, there’s no denying the endless benefits and increasing importance of making a coaching website.   Luckily, you don’t have to master digital design to do this. Nor do you have to break your small business budget. With the right coaching website builder , you’ll significantly cut down the time, effort and costs it takes to start your online presence.  In this article, we’ll step into the position of coach (just for a moment) to give you expert guidance on choosing the best coaching website builder. From drag-and-drop editors to AI website builders , from simple web design to sophisticated and business-savvy tools—our diverse roundup includes seven top-picks available in 2025. We’ve reviewed each of these platforms, highlighting stand-out design features, user experien ce, pricing, business tools and more.  When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you.  TL;DR: best website builders for coaches Whether you're exploring how to make a coaching website  for the first time or you're ready to upgrade your online presence, this guide breaks down seven of the best platforms for coaching websites in 2025. Each one supports your business differently—whether you’re just getting started, scaling a growing practice or looking to monetize your expertise through courses or communities. Use the table below to quickly compare features and find the coaching website builder that aligns with your style, budget and business goals. Website builder Best for Starting price (annual) Wix All-in-one branding and business growth $17/month Kajabi Community-building and authority positioning $62/month Teachable Monetizing knowledge via courses $29/month Showit Visual branding and full design freedom $19/month Strikingly New coaches on a budget $16/month Weblium Small business coaches ready to scale $8.25/month Thinkific Professional coaches offering courses $36/month "As a business owner or entrepreneur, you’re wearing multiple hats. Building a brand, managing your website, handling domain, hosting, SEO, marketing and everything in between to keep the business running. When you're running the show solo, choosing a website builder that makes it all that easy and intuitive—while still delivering expert-level results—can be a total game changer. - Esin D. Habif, product marketing lead at Wix What are key features to look for in a website builder for coaches?  Our goal is to help you find the best coaching website builder to match your personality, style, budget and business goal s. First and foremost, we’ve highlighted beginner-friendly tools that deliver quality visual results. But a website for coaches is the one of the types of website that needs more than just a platform with aesthetic and user-friendly features. The ideal coaching website builder merges these foundations with effective tools and functionality to help you accomplish three important goals: Establish authority : Your website should position your coaching business as a trusted service and present your personal brand effectively to make it clear that you’re an expert in your field. Bring more traffic : The right platform will include built-in SEO features  and other promotional tools to get more visitors and improve your chances of attracting clients. Convert visitors into clients : Lead capture forms, booking software and an appointment scheduler  are essential for turning new visitors into actual clients. With the above criteria in mind, there are specific features we looked out for when rounding up our review of the best coaching website builders. Coaching website templates Quality website templates are the perfect starting point for a coaching website, with ready-made layouts and built-in sections tailored to a coaching business—for example, services testimonials , photo galleries and scheduling. We prioritized platforms that offer both coaching website templates  and wellness website templates , so you can streamline the design process while aligning with your niche. SEO-friendly support If your website ranks well for queries like “life coaches near me,” you can capture people at the exact moment they’re ready to invest in your services. We focused on platforms that offer robust SEO features , giving you the technical groundwork to compete for high-intent searches—these are the ones most likely to convert into bookings. Customization to reflect your brand Success when learning how to start a coaching business depends on the strength of your personal brand. From custom color schemes to typography and logo design , these elements create a distinct presence that sets you apart from other coaches. We highlighted platforms that allow deeper customization than the average drag-and-drop website builder , giving you the freedom to express your unique coaching personality online. Booking and payment software An integrated appointment scheduler and payment solution can transform your website into a self-sufficient business hub. Whether built-in or via third-party integrations, this feature is crucial for handling client bookings and collecting payments efficiently. Marketing features Combined with strategic marketing strategies , your website can become a powerful revenue driver. We prioritized builders that offer email marketing , lead capture forms, advertising integrations and social media tools—all of which help attract and retain clients. Built-in website analytics  allow you to track performance and refine your coaching marketing over time. How we reviewed the platforms on this list  Real user insights: We dove deep into authentic reviews from actual coaches and web design professionals, analyzing various testimonials to understand what works (and what doesn’t) for real-world coaching businesses. Expert ratings gave us the technical perspective, while user experiences revealed more about the day-to-day reality of these tools.   Hands-on testing : When possible, I rolled up my sleeves and tested these platforms firsthand through trials and premium subscriptions. There’s no substitute for actually building websites, testing booking flows and experiencing the user journey your potential clients will navigate.  Coaching-specific focus: Generic website builders may not cut it for your coaching business. We evaluated how each platform handles the unique needs of coaches—from booking tools and client management to online streaming features and more. Our goal was to prioritize platforms that grow with your business, so you won’t outgrow your website builders as your coaching practice expands.   “Choosing the right website builder isn’t just about comparing specs—it’s about understanding how it actually feels to use. We tested each platform the way a real user would: building pages, booking appointments, customizing templates and navigating setup tools. It’s the only way to truly see which builders deliver value beyond the sales pitch.” - Sharon Hafuta, SEO blog editor at Wix Check out more reviews of website builders that can support your business online:  Best AI website builders  Free website builders  Cheap website builders Best website builders for freelancers Best website builders for consulting businesses Best website builders Best mobile website builders Best responsive website builders Best low-code no-code website builders The 7 best website builders for coaches in 2025 Now that you know what to look for in a platform, let’s explore the 7 best website builders for coaches in 2025. Each of these tools can help you build a site that not only looks great, but actively supports your business goals—whether that’s offering 1:1 sessions, expanding into online courses or learning how to start a coaching blog  to boost your visibility. From beginner-friendly options to scalable solutions, these platforms give you the tools you need to grow, connect and discover how to make money as a coach  online. Wix   Kajabi   Teachable   Showit   Strikingly Weblium Thinkific   01. Wix  TL;DR: Best for ambitious coaches ready to build, brand and scale professionally, who refuse to compromise on design or functionality.  When it comes to the best small business website builders , there’s a reason Wix stands out as a top choice across the board. Offering quality design, must-have features and excellent technical support, the platform is known for balancing trendy web design with enterprise-scale growth potential. Coaches with the goal of building their brand and business at any stage will appreciate making a website with Wix.  There’s no learning curve, but your visitors would never know it. The platform offers one of the most flexible experiences for building a website available, offering a drag-and-drop  interface, thousands of website templates and an AI-assisted editor. Whichever way you choose to start, you can customize your site almost endlessly with Wix—and manage it on your own as your business grows.   Why Wix works for coaches Wix combines tools for cost-effective website creation, business management, brand-building and scalability , all into one platform. If you’re just starting a coaching business, for example, you’ll appreciate its free blog maker  or color palette pairing tool. Wix’s business website suite also offers endless ways to find the perfect domain name —from a domain name generator to domain name search tools—while knowledge-driven resources from experts and visual inspiration from other Wix users are readily available to guide every step of your venture.  The platform is also designed for consistent (and quality) business management. Wix’s scheduling software, online payment processing and customer management system are built-in to give ample support to you and your customers. Client bookings and payments happen directly on your site, and you can automate communication using email or live chat—this way, you’ll focus less on administration, and more on providing your amazing coaching services.  When it comes to your business’s growth, you can definitely count on the platform’s emphasis on marketing. Wix always seem to have their finger on the pulse of the latest digital marketing necessities, making sure their users can grow while providing detailed web analytics  to measure success. Wix customers benefit from features like email marketing, business listings, social media integration, online advertising and more. Expect top-notch SEO support, too—Wix websites are built with SEO best practices in mind, and tools like its SEO Learning Hub help users customize their SEO settings.  Key features of this coaching website builder A large collection of industry-specific coaching website templates Built-in bookings system and payment processing  Components for how to start a blog  and developing online courses   Detailed website analytics and small business insights  Marketing tools that are up-to-date with the latest business trends Custom landing page builders and sign-up forms  Multilingual website capabilities for businesses with an international presence Extensive resources and Wix customer support  Mobile website design and  mobile app creation  Custom domain names, including .coach domain names Built-in branding tools Wix pricing: Wix offers both free paid plans, with Wix Premium Plans starting at $17/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Light ($17/month): Ideal for basic website needs, including an SSL certificate , SEO tools, two GB storage, two collaborators, one-year free domain, Google Ads credits and up to four lead forms. Core ($29/month): Perfect for growing businesses, adding 50 GB storage, up to five collaborators, ten lead forms, basic analytics, payment processing, social sales, bookings and event management. Business ($39/month): Best for enhancing online presence, with 100 GB storage, ten collaborators, 75 lead forms, standard analytics, eCommerce tools, automated discounts and back-in-stock notifications. Business Elite ($159/month): For scaling, with unlimited storage, 15 collaborators, 100 lead forms, advanced analytics, priority support, enhanced eCommerce and a full-featured developer platform. Learn more: Coaching business name ideas Coaching slogans Best coaching website examples Wix vs Wix Studio 02. Kajabi  TL;DR: Best for established coaches ready to transform into thought leaders and build communities. Kajabi is especially popular among coaches in the health, wellness, lifestyle and business sectors. It’s successful in giving these business owners tools to strategize long-term growth, and particularly suits coaches ready to pursue course creation and community building. The platform emphasizes technical tools needed to branch out from one-on-one coaching, making it easy to create comprehensive course offerings, membership tiers and coaching packages.   Compared to Wix, this drag-and-drop tool doesn’t deliver the same level of design flexibility. Instead, Kajabi delivers polished, conversion-focused templates that prioritize function over endless customization. Their template collection may be more modest, but it boasts diverse aesthetic styles and delivers some gorgeous, modern website designs . Kajabi’s template packages cater to specific business goals, using detailed content blocks, layouts and features optimized for digital products, webinars or sales funnels, for example.  Why Kajabi works for coaches Kajabi stands out for professional coaches by focusing on how to grow and monetize the community that’s hooked on your personal brand. Transformative features encourage users to broaden their services, giving them the functionality to host virtual meetings, live workshops, group sessions, coaching cohorts or corporate teams who want to learn together.  The platform feels almost custom-built for coaches with the potential and desire to build communities and establish themselves as an authority in the coaching world. Combined with interactive forums, live events and marketing tools like email campaigns, Kajabi gives you everything you need to monetize your coaching expertise in newer, bigger ways.   Key features of this coaching website builder Ready-made website templates Landing page templates and built-in sign-up forms   Built-in bookings system and payment processing  Supports group meetings, online course and interactive workshops Website and behavioral analytics SEO support Marketing tools like email campaigns, blogging and social media app integrations User-friendly resources for how to use their product, such as free guides and webinars Multilingual capabilities for businesses with an international presence Customer support and help center Mobile website design and mobile app creation  Custom domain names  Kajabi pricing: Kajabi offers paid plans starting at $62/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Kickstarter ($62/month):  Includes one website, one product + community, 250 contacts, 7,500 marketing emails, unlimited landing pages, group onboarding calls, Kajabi AI, creator studio. Basic ($104/month):  Includes one website, three products, 10,000 contacts, unlimited marketing emails, unlimited landing pages, group onboarding call, Kajabi AI, creator studio, third party integrations, custom domain. Growth ($111/month):  Supports one website, 15 products, 25,000 contacts, unlimited marketing emails, unlimited landing pages, group onboarding call, Kajabi AI, creator studio, third party integrations, 24/7 support, affiliate programs, custom domain, custom branding, multiple admin users, webhooks. Pro ($279/month):  Supports three websites, 100 products, up to 100,000 contacts, unlimited marketing emails, unlimited landing pages, group onboarding call, Kajabi AI, creator studio, third party integrations, 24/7 support, affiliate programs, custom domain, custom branding, multiple admin users, webhooks, custom code editor. 03. Teachable TL;DR: Best for knowledge-driven coaches ready to build recurring revenue through digital products.  Teachable is a website builder uniquely crafted to build scalable and recurring revenue streams from your coaching expertise. For coaches ready to diversify their audience and maximize income—beyond hourly coaching sessions—the platform’s products and marketing arsenal can empower you to package and monetize your knowledge.  The website editor itself prioritizes ease-of-use, providing users with a drag-and-drop interface. Using Teachable’s education-centric layouts, you’ll have less template options and control over customization compared to a platform like Wix. However, this simplicity comes with a purpose: the platform aims for consistent design to give you a quick, streamlined set-up for usability, making it possible to personalize your content with logos, custom headers, color schemes, fonts and media.  Why Teachable works for coaches Teachable has all the functionality you need to host private or small-group coaching sessions online—including integrated bookings, payment systems and customer management. Its customer management system ( CMS ) provides extra support and personal touches to build a deeper connection with clients between sessions. From one dashboard, you can help them stay on track with their goals by sending materials, setting up automated reminders and providing online intake forms for quick onboarding.   One way this platform really stands out is with its emphasis on educational leadership and monetizing expertise. Teachable helps users learn how to build online courses , certification programs and digital products—making it a go-to website builder for coaches who want to train others. It uniquely champions learning design with some of these built-in features, including integrated quizzes, modules, certificates, customized student dashboards and more. Key features of this coaching website builder A large collection of industry-specific coaching website templates Built-in bookings and payments system with membership capabilities Online course website templates  AI tools for content creation Marketing tools like email campaigns, custom landing pages and lead capture forms Analytics and reporting  Extensive resources for coaches, including business guides and an accelerator program for selling online courses Mobile website design and mobile app creation  SEO friendly  Custom domain names  Teachable pricing: Teachable offers free and paid plans, starting at $29/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Free ($0/month):  Basic features to get you started. Starter ($29/month):  Offers 7.5% transaction fee, unlimited product creation, one published product, create with AI, iOS student mobile app, global payments and tax solutions in 200+ countries, upsells, coupons and abandoned online shopping cart recovery emails. Builder ($69/month):  Offers 0% transaction fees, unlimited product creation, five published products, affiliate program, course certificates, live chat support. Growth ($139/month):  Adds public API access, advanced segmentation, and additional user roles for teams. Advanced ($309/month):  Tailored for larger teams with custom user roles, dedicated onboarding and priority support. Learn more: Best website builders for teachers How to start a teaching blog How to make a teaching portfolio AI portfolio examples Membership website builders 04. Showit TL;DR: Best for brand-conscious coaches who want more design control to create an authentic and memorable online presence.  Showit stands out for its user-friendly interface, eye-catching design features and supportive resources—helping coaches at any stage leverage their personality into the biggest marketing asset. While other coaching website builders invest more in simple website creation, Showit focuses on giving coaches professional-grade design freedom to make an unforgettable brand and online presence. Their philosophy is simple: you should love your website, and it should be as unique and authentic as your coaching approach.  Whether you’re a wellness coach who needs a serene, organic web design or a business coach who wants bold, authoritative aesthetics—Showit provides a complete visual toolkit to design according to your coaching personality. The platform’s drag-and-drop editor is described as “anything but cookie-cutter,” breaking free from rigid content blocks to provide pixel-perfect control. Bridging the gap between design and marketing psychology, the platform’s emphasis on design freedom is part of a bigger goal: how authentically your coaching website represents your personal brand. Why Showit works for coaching websites Showit makes the process of creating a coaching website fun, sophisticated and personal.  The platform gives you tools to produce not only a “wow-factor,” but to build trust with visitors, and a growing revenue, too. Custom fonts and web animations create an unforgettable first impression, while strategically placed pop-up forms can be used to capture leaves. Interactive website scrolling sections keep visitors' attention longer, and you can easily apply these for showcasing content—for example, testimonials and services—in ways that encourage engagement and sales.   Showit’s template collection includes plenty of coach-specific designs, providing sophisticated starting points that you can customize. The pre-built pages are uniquely profit-driven, using strategic layouts and calls-to-action that are ideal for converting visitors into clients and providing seamless booking flows. Not all of Showit’s business tools are featured within the platform itself, but the tool integrates seamlessly with third-party software for booking, payments, email marketing and client management.  Key features of this coaching website builder Marketing integrations with social media apps, email marketing apps and more SEO friendly  Highly customized mobile website design  Integration with Google Analytics  Booking system and payment app integrations  Connect custom domain name  Notable customer service Integrates with marketing tools  Mobile website optimization  Showit pricing: Showit offers a free 14-day trial, with paid pricing plans after that. Paid plans start at $19/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Showit ($19/month):  Website builder only, no blog integration. Great for portfolio or informational coaching websites. Showit & Basic Starter Blog ($24/month):  Adds WordPress blog functionality with basic blogging tools and hosting. Showit & Advanced Blog ($34/month):  Includes advanced blog hosting and plugins, ideal for content marketing-heavy coaches. 05. Strikingly TL;DR: Best for new coaches who need a simple, budget-friendly website up and running fast.  If you’re just starting your coaching business and want to quickly establish your online presence, Strikingly offers a fast, beginner-friendly way to get a professional site online. With straightforward visual features and simple customization options, it’s a great choice for launching quickly and affordably—without a steep learning curve. That said, Strikingly is best suited for early-stage websites or more streamlined needs. While it may not offer the advanced design flexibility or business tools found on some other platforms, it delivers exactly what many new coaches need: a clean, functional site that’s easy to set up and manage. As your coaching practice grows, you may eventually look for additional features like course creation, deeper customization or expanded content options—but Strikingly remains a solid starting point for getting your brand online with confidence. Why Strikingly works for coaches Strikingly’s signature one-page format is perfect for creating a simple but effective coaching website. With these templates, you can present your coaching offering clearly—your story, services, testimonials and sign-up forms—all on one scrollable page. The clean and straightforward approach avoids complex navigation set-up or decisions about the site structure, but gives you everything you need to encourage new visitors to sign-up.   While design flexibility is limited, you’ll have enough customization options to reflect the essence of your personal brand. For example, you can upload photos, add your own content, include a logo or add a testimonials section to your site. Contact forms and basic audience management tools make it possible to streamline sign-ups, provide in-take forms or capture leads for communication—however, the platform is not equipped with technology for online calls, scheduling or payments without upgrades and third-party tools.  Key features of this coaching website builder Website templates with an emphasis on one-page sites and landing pages Integrates with third-party booking tools  Quick set up for landing pages highlighting a specific service  You can create a simple blog  Built-in SEO foundations Custom domain connection  Support online payment software integration Marketing integrations available  Website analytics  Strikingly pricing: Strikingly offers both free and paid plans, with paid plans starting at $16/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Free ($0/month):  Basic one-page website, Strikingly branding and five GB monthly bandwidth. Pro ($16/month):  Up to three Pro sites, full font library, password protection, eCommerce and multiple pages per site. VIP ($49/month):  Priority support, advanced analytics, newsletter tools and multilingual options. Learn more: Best one-page website builders Best landing page builders Best AI landing page builders Multi page website vs one-page website Best one-page websites Landing page vs website 06. Weblium TL;DR: Best for growing small-business coaches who want professional sophistication without overwhelming complexity.  Weblium is a website builder that’s perfect for coaches who have outgrown basic builders, but aren’t quite ready for endless customization or scaling their business offering.   The platform has gained popularity thanks to its appeal for small business owners, delivering professional website designs that don’t overwhelm you in the process.  Its template collection is full of business-oriented layouts, with straightforward designs catered to life coaches, relationship coaches and business coaches. Their editor includes all the essential elements for a coaching website: compelling hero sections, services showcases, testimonial displays and contact forms. They may be simple, but not generic—designed to let you input your own elements to help you establish your personal brand, while providing essential functionality for converting visitors into clients.   Why Weblium works for coaching websites  For small business owners, Weblium is a great option because it bridges the gap between affordable and advanced web design . Although it lacks native booking software, it integrates seamlessly with apps like Calendly and popular payment processors to make scheduling easier for your clients. Its built-in CRM can manage client inquiries, while providing an ongoing list of contacts in one dashboard.  With Weblium, you can confidently build a coaching website that grows with your practice, at a pricing point that makes sense for new coaches. It may not provide Wix-level growth or design flexibility, but it's got enough sophistication to serve your business as it evolves beyond its beginning stages. It’s also important to note that the platform stands out for exceptional technical support.  Key features of this coaching website builder A collection of 300+ professionally designed templates AI tools for content creation Integrates with booking and payments software Custom landing pages and contact forms Website analytics  Foundational SEO setup Automatic mobile website design Customer support Connect custom domain names  Weblium pricing: Weblium offers both free and paid plans, with paid plans starting at $8.25/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Free ($0/month):  Basic Weblium subdomain, branded site and limited features. Pro ($8.25/month):  Includes custom domain connection, SEO tools, Google Analytics, SSL certificate and custom code. 07. Thinkific TL;DR: Best for established coaching professionals ready to transform their expertise into structured online courses with engaged student communities. When you’re ready to branch out beyond individual coaching sessions, Thinkific has everything you need to turn into a course creator. Whether you want to train new coaches or educate your clients through structured programs, Thinkific provides the complete infrastructure for an outstanding learning environment. From one-off courses to monthly or yearly memberships, Thinkific lets you manage courses, students, material and communities from one dashboard. Whether you need a simple landing page for course sign-ups, or a comprehensive educational hub, Thinkific’s professional templates and AI editor make setup effortless. The platform’s real power emerges in its course delivery options—a suite of tools that includes interactive quizzes, automated learning notifications, achievement rewards, live-streamed sessions and mobile app access—everything you need to create a learning experience that keeps students engaged and on-track.  Why Thinkific works for coaches If course creation sounds like an interesting path for your coaching business, Thinkific is a tool that can scale your website seamlessly as you grow with this endeavor. Its well-equipped CRM keeps you organized and maintains consistent communication with students, while marketing features like coupons, upsells and email integrations maximize your revenue potential with course launch. Built-in payment processing, course bundles and subscription management are just a few features that support the business side, letting you focus on what you do best: transforming lives through coaching, content and education.  The platform’s student portal rivals high-end corporate training programs, where clients can log into personalized dashboards to track progress, access materials and review their session notes. This polished approach is fine-tuned to look professional, drive engagement and help your students stay committed. Last but not least, Thinkific’s integrated communities feature is an advanced forum (learn how to make a forum website ) , letting you create interactive hubs where students can interact. This is especially useful for coaches with a knack in community leadership, and is a powerful channel for boosting client referrals consistently and organically.  Key features of this coaching website builder  Built-in payment processing Live streaming capabilities  AI tools for content creation Integrates with booking and payments software Custom landing pages and contact forms Website analytics  Mobile website and mobile app  Foundational SEO setup Customer support Connect custom domain names  Thinkific pricing: Thinkific offers a free trial, paid plans start at $36/month (billed annually), with month-to-month billing also available. Here’s a breakdown of the costs, billed annually: Basic ($36/month):  Unlimited courses, one community, five digital downloads, fice coaching and webinar sessions, sales tools and abandoned cart features. Start ($74/month):  Adds live lessons via Zoom, assignments, communities and advanced course delivery tools. Grow ($149/month):  For scaling, includes bulk emailing, advanced segmentation, white labeling and onboarding calls. Thinkific Plus (custom pricing):  Custom plans for large-scale coaching businesses or enterprises. Understanding the costs of the best website builders for coaches Beyond giving you design, business and marketing tools, the best coaching website builders factor in the costs of many back-end processes. To give you a better understanding of what’s included, here’s a look at some of the technical processes we often take for granted when choosing an all-in-one website creation solution.  Domain name connection   A domain name  is your site’s web address, and every website that’s published live on the internet has one. Acting as an important element for both your site’s branding and technical setup, a domain includes both its name and top-level domain (also known as TLD—that’s the .com  in Wix.com , for example). All of the coaching website builders in our list give you the option of connecting a domain (whether included in a paid plan or as an upgrade), handling the technical setup of linking your site to your web address for you.  With a free plan, website builders will provide you with a branded subdomain (for example, free users on Wix will get: yoursite.wixsite.com .). But the best option is using a custom domain. This should include your business’s name and a relevant or niche-specific TLD, such as .com , .net , or .coach . “The question is never about price alone—it’s about whether the domain strengthens visibility, credibility or long-term positioning. When a name aligns with branding and market perception, it can carry more weight than any marketing campaign.” - Alan Carr, creative director at Webpop Design Web hosting  For your website to function completely, it requires web hosting . Website hosting is what provides your site with the necessary infrastructure to store your site’s files and content, make them available on the internet and deliver to your website visitors. While the capacity, speed and quality varies according to your platform, each of the coaching website builders we’ve included above provide free web hosting . This way, it makes the process of how to host a website  properly so easy, you don’t have to worry about the fees or communications with a third-party hosting provider—in fact, you really don’t have to think twice about it.  Website security  Website security  is incorporated into the platforms listed above, providing your website’s data, content and infrastructure with the protection needed to prevent threats. You can’t put a price on the peace of mind you get from knowing your site’s security is managed with real-time detection and quick responses.   “The topics of data protection and security are close to Wix’s heart. Therefore, all websites and online shops you create with Wix are automatically encrypted with an SSL certificate so you can be sure that all your users' data is secure and protected at all times.” - Elisa Drescher, external data protection officer for SaaS, start-ups, SMEs Website performance  A successful website goes hand-in-hand with quality performance, which is one the biggest factors when it comes to user experience. Website performance  ultimately refers to how consistent and fast your site delivers content to visitors. The best website builders support speedy loading times, so your customers don’t have to wait for content to display, along with solid site reliability  that provides as close to a 100% uptime  as possible.   Quick tips for using a coaching website builder    Tip What to do Purpose Clarify your focus Define your services, target audience and coaching goals Help share your content and design around what your clients actually need Build engaging pages Create purposeful pages with strong CTAs and relevant content Keeps visitors interested and encourages them to take action What a compelling slogan Add a memorable phrase near your site's header Reinforces your mission and instantly communicates your value Optimize for mobile Use responsive design and test your site on different devices Ensures a seamless experience for the majority of users browsing on mobile Make it accessible Follow accessibility best practices like alt text and color contrast Expands your audience and supports legal compliance Start a blog Share tips, insights and updates via a blog Builds trust, boosts SEO and helps clients get to know you better Launch with confidence Use a launch checklist to review every element of your coaching website Prevents technical or UX issues from getting in the way of a strong first impression We wanted to wrap up by giving you some simple pointers for designing your site with a coaching website builder. For a deeper overview and step-by-step process, check out our guide on how to make your coaching website.   01. Clarify your focus and message  Before you build your site, clarify important business details such as what you’ll offer at the moment, who you aim to help and who your audience is. 02. Build web pages that engage your audience  Every web page  serves a purpose—whether it's your homepage , an about us section, booking pages or a description of your services. Be sure to include succinct written content, relevant imagery and strong calls-to-action (such as “book a session” or “sign up for our newsletter”). 03. Write a compelling slogan  There’s no better use for your homepage than to inspire new visitors immediately. Alongside your logo, business name and a great image on your site’s header or hero section—a small but catchy slogan is a strong way to represent your brand, while reminding visitors of what they can achieve with your coaching services. 04. Make sure your site is mobile-friendly Most clients will visit your site from their phones, so it’s important to make sure your site’s layout, design elements and content are all optimized for mobile devices. Learn more about how to make a website mobile-friendly  so you can give customers a smooth user experience on any screen size.    05. Consider web accessibility from day one   Making sure your website is accessible for all visitors, including those with disabilities, not only broadens your reach and shows you care about inclusion—it’s frankly the legal thing to do in most parts of the world. Here’s how to make your website accessible .  06. Start a blog to build trust and visibility Starting a blog is a great way to expand on and showcase your expertise as a coaching professional, while giving you the chance to connect with more potential clients. 07. Launch with confidence  Before you publish your website, double-check everything from smooth navigation and spelling errors in content, to your website’s speed. You can use this website launch checklist  to make sure nothing falls through the cracks.  Best website builders for coaches FAQ What is the best website builder for coaches? The best website builder for coaches depends on your goals, budget and technical comfort. Wix is a top all-in-one choice, offering design flexibility, built-in tools like an appointment scheduler, SEO features and coaching website templates. If you’re focused on course creation, Teachable or Thinkific might be better suited. For coaches building a personal brand, Showit offers unmatched design control. How do I build a website for coaching? Start by choosing a coaching website builder that suits your needs. Select a template, add your logo and content, highlight your services and integrate tools like booking forms or email marketing. Platforms like Wix and Kajabi include everything from SEO tools to website analytics, making it easy to manage your site even as you scale. Which is the best platform for online coaching? If you’re offering one-on-one or group coaching sessions online, platforms like Kajabi, Wix and Thinkific stand out. They support video content, client management tools, scheduling and payment integrations—key features for running a successful online coaching business. Can I make money from a coaching website? Absolutely. Your coaching website can serve as your primary sales tool. Use it to book sessions, sell digital products or courses, build your email list or start a coaching blog that brings in traffic. Combine marketing strategies with strong CTAs to convert visitors into clients and revenue. Do I need technical skills to build a coaching website? Nope. Most coaching website builders today are designed with non-technical users in mind. Drag-and-drop editors, AI website builders and ready-made wellness website templates make it easy to get online without coding. What pages should a coaching website include? At a minimum: a homepage, About page, Services page, Contact page and a Booking or Schedule page. Adding testimonials, FAQs or a blog can also boost trust and visibility.

  • What is a .net domain?

    The perfect domain is just a click away: claim your domain →   The .net domain extension, a top-level domain (TLD ), is designed to serve a wide range of websites, particularly those associated with networking, technology and online activities. It was introduced on January 1, 1985, as one of the internet's original domain extensions, alongside .com, .org, .int, .edu, .gov and .mil. Short for "network", it was initially created for organizations involved in networking technologies , such as internet service providers (ISPs) and network infrastructure companies. It has since evolved to become a versatile and widely used domain option. Learn more: What is a domain Guide to domain extensions Website infrastructure What is a domain name registrar? Why use a .net domain extension? It's network-oriented .net is particularly suitable for websites related to networking, internet services and technology. It signals to users that the website is associated with network-related activities. It's established and trustworthy As one of the earliest domain extensions , .net carries a sense of credibility and tradition. It has a well-established presence on the internet, contributing to the trustworthiness of websites using this domain. In 2025  about 12.6 million .net websites were registered. It establishes a professional image A .net domain can help create a polished and credible online presence, making it appealing to clients and users seeking trustworthy services. It helps protect your brand Many businesses secure the .net version of their domain alongside their existing .com to protect their brand identity and ensure their online presence is secure. Adding a .net domain can offer peace of mind and an extra layer of branding strategy. It's budget-friendly A .net domain can be a cost-effective option, making it appealing for businesses looking for affordability. It’s often more affordable than a .com domain, especially when registering for multiple years, providing great value for long-term plans. Learn more about how to get a free domain name . Pros and cons of a .net domain Pros Cons Network-oriented:  great for tech, networking and online service businesses. Not as widely recognized:  most people naturally expect a .com domain. Established and trustworthy:  one of the original domain extensions with a reliable, professional reputation. Feels niche-specific:  best suited for tech and digital-related brands. Professional image:  makes your site look credible and well-established. People tend to type .com first:  without owning the .com, you might lose traffic. Brand protection:  securing both .net and .com helps protect your brand identity and avoid confusion. Requires extra brand awareness:  you’ll need to make sure people remember your .net address. Budget-friendly:  often more affordable than .com, especially for long-term registrations. Limited premium name availability:  some desirable .net domains may already be taken. .net vs .com: which one to use Use .net when  Your website is related to networking, technology or related online services. This could include if you're a technology company, a development business or a marketing agency dealing with tech clients. The .com extension for your desired domain name is already taken or if you want to differentiate from a .com counterpart. Some brands create sites with both .com and .net to reinforce their online presence. On occasion the .net version may automatically redirect to the .com site. Use .com when Your website has a broad scope and you want a widely recognized domain extension. The branding of your website is not closely tied to a specific niche.   How to register a .net domain  Here are three steps to building your website with a .net domain: 01. Choose a reputable domain registrar Opt for a domain registrar that facilitates the registration of .net domains, Wix domains are a popular choice. 02. Use the registrar's domain search tool Get started with a domain search tool . Then verify the availability of your desired .net domain. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also find the domain owner and registration details for a website with a Whois domain lookup .  03. Confirm domain availability Then select your preferred .net domain and complete the registration process. Provide necessary contact details and make the required payment. Note that with a website builder like Wix, domain registration is included in paid plans when learning how to build a website . I want to buy a domain , where to start? Be aware that .net domains, like all domains, typically incur annual renewal fees. Check with your registrar for specific pricing details and renewal procedures. Wix domains, for instance, are renewable on an annual basis. Learn more: How to choose a domain name How to register a domain name .net domain extension FAQ Can I use .net for non-technology websites? Yes, in theory .net can be used for any type of website. It's more commonly used for sites with a technology focus. Are there any restrictions on registering a .net domain? Generally, there are no specific restrictions but it's essential to review the registrar's policies for any updates. Is .net suitable for personal sites or portfolios? Yes, .net can be a suitable choice for personal portfolios, especially if they involve technology, networking, or online-related content. Can I use a .net domain for business emails? Yes, you can use a .net domain for business emails. It's a solid choice if you're looking to learn how to create a business email that looks professional and aligns with your brand. Using a .net domain for your business emails, like info@yourbusiness.net or support@yourbusiness.net, can help maintain consistency with your website and brand identity. It's also a great opportunity to explore creative email name ideas that align with your business's image and communication needs. What are the SEO implications of using a .net domain? Domain extensions have minimal direct impact on search rankings. What matters more is the quality of your website’s content, user experience and backlinks. However, a .net domain can still contribute to your brand’s credibility and trustworthiness, which can indirectly support your SEO efforts. Is a .net domain a good fit for an eCommerce website? Yes, a .net domain can be a suitable choice for an eCommerce website, especially if your business has a focus on technology, networking or online services. While .com is often the go-to for eCommerce, .net can help your brand stand out and still convey professionalism. Other potential top level domain extensions to use .info domain .org domain .co domain .llc domain .studio domain .media domain .solutions domain .expert domain .group domain .technology domain .land domain .tokyo domain .london domain .love domain .training domain .photos domain .party domain .top domain .christmas domain .holiday domain

  • The 20 most expensive domain names ever sold: million dollar domains

    The perfect domain is just a click away: claim your domain →   Imagine securing a domain name so valuable that it changes the game for your business. That's exactly what happened with Commerce.com , which sold for for a remarkable $2,200,000 in 2025, making it the year’s most expensive domain transaction so far. Domain names aren’t just web addresses – they’re powerful assets that can boost credibility, build trust and even define a brand’s success. But you don’t need millions to find a valuable domain. From entrepreneurial investors flipping domains for profit to businesses securing the perfect online identity, every domain tells a story. Let's uncover what makes some URLs worth six- or even seven-figure price tags and explore how you can choose a domain name for your goals without breaking the bank. Pro tip: How much a domain name costs  for your website depends on many factors, and you’ll likely find a domain name for between $0-$45 per year. When using a website builder  like Wix, you can find and register a domain  for free when you have a paid plan.  The 20 most expensive domain names ever sold  The domain name aftermarket is an industry in itself, with highly coveted URLs selling for premium prices in the millions. Public domain sales shot up by an impressive 121% in Q1 2025 compared to the previous quarter , showing a growing appetite for premium digital assets. Whether purchased by tech giants, domain brokers or savvy investors, some people pay big bucks in these transactions, driven by brand recognition, market dominance or speculative investments.  Ready to see the most expensive domain names ever sold? The list of record-breaking sales below highlights the important role of this website feature  in our digital economy:  CarInsurance.com    Insurance.com  VacationRentals.com   Voice.com Internet.com Fund.com  360.com NFTs.com AI.com Hotels.com Tesla.com  Connect.com Diamond.com Beer.com Z.com Toys.com  Shop.com   Place.com  Business.com  Max.com   01. CarInsurance.com: $49.7 million CarInsurance.com sets the standard for domain name values today. One of the most expensive domain names on the internet, CarInsurance.com marked a significant milestone when it was auctioned off to QuinnStreet for a record-breaking price of $49.7 million in 2019.  The transaction underscores the financial potential in the car insurance industry. Companies who recognize the value of established websites like CarInsurance.com are willing to invest significant sums to secure top-tier internet real estate. 02. Insurance.com: $35.6 million In 2020, Insurance.com was sold for 35.6 million US dollars  to QuinnStreet at an auction. At the time, it set a new record for the most expensive domain name. This domain now powers a website that acts as a “quick start guide” for insurance shopping, offering tips on finding the most affordable insurance plans.    03. VacationRentals.com: $35 million    Vacationrentals.com redirects to VRBO, is a vacation company with a focus on group travel. In 2007, the domain was acquired for $35 million. Acquiring a versatile domain name is a smart move for a niche business with the right budget, especially for brands targeting customers who use generic search terms such as "vacation rentals." 04.  Voice.com: $30 million Voice.com , which used to be owned by MicroStrategy, was acquired by blockchain-based social media platform Block.one in 2019. The cash transaction facilitated by GoDaddy hit a record breaking purchase price of over $30 million, setting a new benchmark for sales of public domains. Voice.com, an intriguing and catchy domain name, currently serves as a marketplace for NFTs.   05. Internet.com: $18 million   In 1995, Netcom Online Communications Services Inc. made history by purchasing the domain name Internet.com at auction. It sold for a staggering $18 million, making it one of the most expensive domain names at the time. Later in 2021, it was put up for sale at a private auction when Business Wire reported  that “Internet.com offers a unique global platform—the name, ‘Internet,’ and the domain, ‘.com,’ and the traffic that those two terms generate, bring enormous value to the domain.”  To this day, Internet.com remains a highly valuable asset for its owners. In addition to generating traffic from users who type in the address directly, it’s a chance to promote their other online properties.   06. Fund.com: $10 million In 2008, Fund.com was sold to Guggenheim Partners, who invented it for use as an online resource for investors. Although the site never launched, the domain name was sold off with a price tag of $10 million. Today, Fund.com features web content  that offers a variety of resources for financial advice.   07.  360.com: $17 million In 2016, 360.com made a notable entry into the list of the most expensive domain names, with a domain value set at twice the price of the previous record holder . It was sold by Vodfone to entrepreneur Zhou Hongyi Domain (also known as a “domain gangster”) for $17 million.  360.com’s substantial price tag reflects the website's extensive global reach and its robust brand recognition in the online landscape.  08. NFTs.com: $15 million  In August 2022, NFTs.com was sold for $15 million through a transaction brokered by Domainer.com and GoDaddy. Although the domain was sold to an undisclosed individual, the brokers revealed in a press release  that the buyer already has associations with other web3 assets catered to artists. Today, the landing page reads “Powered by DigitalArtists.com Marketplace”—given the recent decline in the NFT marketplace, it will be interesting to see if NFTs.com remains a worthy investment.  09. AI.com: $11 million This highly relevant domain name is rich in SEO  keywords, making it trendy with rising tech companies. In February 2023, Open AI acquired AI.com for $11 million, making it one of the most expensive domain names ever sold. By the summer of 2023, the domain name was flipped to Elon Musk's X.ai .  What does the future have in store for this domain? Over the past year, AI.com continues to build desirability in the tech industry. Today, AI.com redirects to Google's AI tool, Gemini. The fact that it keeps getting flipped  by major companies underscores its growing value   10.  Hotels.com: $11 million Hotels.com was sold for $11 million in 2001 by the owners of the Expedia group. While it’s an expensive investment for a domain name, the owners now believe their purchase was a “ bargain .” Drawing in over 45 million visitors of traffic per month, Hotels.com LP now has 85 websites in 34 languages.  11. Tesla.com: $11 million Originally, Tesla owned TeslaMotors.com , but the company recognized its limitations. For a prominent brand, having a domain name that exactly matches its business name is crucial. Additionally, most users typing "Tesla.com" would likely intend to visit the Tesla Motors website.  Elon Musk revealed  that acquiring Tesla.com in 2014, which cost around $11 million, took ten years of negotiations to purchase. That’s longer than it took Tesla to design, build and sell its first car. Musk’s determination and the value of Tesla’s domain name highlight the significance of branding in the digital age.  12. Connect.com: $10 million In 2022, online marketing and CRM service HubSpot made a strategic acquisition by purchasing Connect.com for $10 million. Today, Connect.com is an ambitious networking website that acts as an extension of the HubSpot company. Few domain names could match the branding potential of Connect.com—strategic to enhancing the online presence of a new type of social networking service.  13.  Diamonds.com: $7.5 million Like the rare stones themselves, Diamond.com is iconic in the jewelry store industry. The domain name rose in value alongside the rise of jewelry eCommerce , hosting several iterations of jewelry vendors online. In May 2006, Diamond.com changed hands for its most expensive domain sale to date: $7.5 million.   14. Beer.com: $7 million If we typed in the URL Beer.com in 2004, we’d find a search engine for all sorts of topics related to beer. At the time, the broad domain name was one-of-its-kind on the internet, valued at $7 million. Flash forward to 2021, Thought Convergence auctioned off Beer.com  with a lot of 26 other related domains—including cervezas.com (Spanish), Bier.com (German), and BeerRatings.com —for a decreased value of between $1 million and $5 million.  Today, Beer.com is still for sale, using a bold landing page design to market the domain collection that will “capture the entire global beer market in one fell swoop.”  Pro tip: Use a landing page builder to market your own special offers online.  15. Z.com: $6.8 million Z.com is one of only six single letter domain names using a generic top level domain  (.com, org. and .net.) Today the domain hosts a website for one of Japan’s leading service providers, GMO Internet. In 2014, the internet group purchased Z.com for $6.8 million from Nissan North America.  16. Toys.com: $5.1 million When Toys R Us decided to shift focus onto e-commerce  in 2019, they already had the perfect domain ready for online toy shoppers: Toys.com. According to TechCrunch , Toys R Us won a heated bidding war when purchasing Toys.com for $5.1 million back in 2009. Thanks to the foresight that drove Toys R Us to purchase the domain, the site draws in hundreds of thousands of customers a month.  17.  Shop.com: $3.55 million Shop.com was sold to Altura International by the company Internet Real Estate group in November 2003 for $3.5 million. While the broad domain works for the website for corporation Market America, it might not be as suitable for small businesses. Today, an eCommerce website  should include a more personalized domain name that resonates with customers. 18. Place.com: $3 million    Place is a service provider to real estate agents and brokers providing end-to-end software and business solutions. At the time of acquisition, the owners revealed  that Place.com surprisingly had no marketing or advertising departments, despite an impressive 11.3 million profit in 2020. The purchase of the domain name was identified as a crucial step in Place's aspiration to establish a consumer brand.  19. Business.com: $2 million Business.com sold for $2 million in 2007, although its stock's $345 million valuation  at the time of acquisition made it one of the most expensive domain sales ever reported. Today, the domain leads to a website dedicated to helping visitors learn how to start a business.   The domain’s branded name is relevant to business owners worldwide, making it an ideal URL for attracting the attention of entrepreneurs in global locations.   Pro tip: Get inspiration finding your own business’s domain name with a business name generator .    20. Max.com: $1.8 million Sometimes, a commonplace domain name will become one of the biggest names in business. Consider Max.com’s rebrand in 2023—who could have predicted that HBO, one of the world’s biggest television companies, would distinguish their streaming service with a single word, “Max”? In a deal brokered by NameExperts, Max.com was sold by Max International, a nutritional supplement company for $1.8 million in 2023.  Domain name Sale price Year of sale Description CarInsurance.com $49.7 million 2019 Sold to QuinStreet, this domain highlights the high value of the car insurance industry and remains one of the most expensive domains to date. Insurance.com $35.6 million 2020 Purchased by QuinStreet, this domain is now a go-to resource for quick tips and comparisons for affordable insurance plans. VacationRentals.com $35 million 2007 Acquired by VRBO, this domain appeals to travelers seeking group travel options and generic vacation rental searches. Voice.com $30 million 2019 Sold to Block.one, this catchy domain is now an NFT marketplace and set a record for public domain sales. Internet.com $18 million 1995 Purchased by Netcom Online and later resold in 2021, this domain thrives on natural traffic and global relevance. 360.com $17 million 2016 Sold to entrepreneur Zhou Hongyi, this domain demonstrates strong branding potential and extensive global reach. NFTs.com $15 million 2022 A key domain in the web3 space, NFTs.com is dedicated to artists and highlights blockchain tech’s growing appeal. AI.com $11 million 2023 Acquired by OpenAI and later flipped to X.ai, this high-demand domain now redirects to Google’s Gemini AI tool. Hotels.com $11 million 2001 Purchased by Expedia Group, this domain draws millions of monthly visitors and continues to thrive globally. Tesla.com $11 million 2014 Acquired after ten years of negotiation, this domain underscores Tesla’s dedication to a powerful and streamlined brand presence. Connect.com $10 million 2022 Purchased by HubSpot, this domain enhances their vision for a networking platform and positions them in the CRM market. Fund.com $10 million 2008 Originally intended as an investment resource, this domain now offers financial advice, maintaining its status as a premium digital asset. Diamonds.com $7.5 million 2006 Capitalizing on the rise of jewelry eCommerce, this domain remains an iconic player in the jewelry industry. Beer.com $7 million 2004 Once a beer-themed search engine, this domain is now marketed as part of a larger beer-related domain collection. Z.com $6.8 million 2014 One of only six single-letter .com domains, this rare URL was purchased by Japan’s GMO Internet Group. Toys.com $5.1 million 2009 Acquired by Toys R Us, this domain has been a key driver for their eCommerce success, drawing in thousands of visitors monthly. Shop.com $3.55 million 2003 Now used by Market America, this domain works as an eCommerce platform for a large corporation but stresses the need for personalized URLs for smaller brands. Place.com $3 million 2020 Acquired to help position Place as a leading real estate service provider, this domain was a vital move toward establishing their consumer brand. Business.com $2 million 2007 A widely recognized domain, Business.com is a valuable resource for entrepreneurs globally and continues to serve as a top site for business guidance. Max.com $1.8 million 2023 Rebranded by HBO for its streaming service "Max," this domain proves how simplicity and relevance can reshape a brand’s identity. Recent high-value domain sales While most domain names are affordable and easy to register, some are valuable enough to sell for millions. In fact, in the past couple of years, we’ve seen a wave of high-profile, high-dollar domain sales. Here are a few of the biggest recent domain sales: Chat.com  – Sold to OpenAI for $15.5 million Rocket.com  – Purchased for $14 million Icon.com  – Sold for $12 million  in early 2025 You.ai  – Sold for $700,000 Pump.ai  – Closed at $60,000 What’s driving these numbers? Short, memorable .com domains have always been in demand, but AI-related domains, especially those ending in .ai, are quickly climbing in value too. If you’re still choosing your own domain, keep an eye on trends like these. It’s a helpful way to spot opportunities and understand what makes a domain name truly valuable in today’s market. What is a domain name?  A domain name is part of a website’s URL , also known as the web address  people type into their browsers in order to arrive at a specific site. A domain name consists of two main parts, including the name of your website and its top level domain extension (TLD). For example, in Wix.com Wix is the domain name of the site while the .com is the TLD.  A domain works like this: The domain name system (DNS) is part of your website infrastructure  which translates domain names into an IP address that computers can understand. It sends the domain name to the IP of the web server, which then allows  users to access the site by typing in the web address.  A domain name is one of the most essential parts of a website , giving you content visibility online. For example, a domain name can help your site and certain web pages  get indexed. Learn more: Guide to domain extensions Why are some domains so expensive? Ever wonder why some domain names come with hefty price tags? It’s all about their uniqueness, relevance and how memorable they are. For example, single-word domains are incredibly valuable because they’re simple and easy to recall . A name like "coffee.com" is concise, instantly recognizable and directly tied to a widely searched term—making it highly desirable. Domains tied to specific industries are also in high demand. Take online gambling for instance. Names like "poker.world" or "lightbet.com" naturally attract businesses looking to stand out in their niche. These domains offer instant connection and credibility within their industry, giving users an immediate sense of trust and relevance. The right combination of simplicity, industry focus and intuitive appeal makes certain domain names a powerful investment for the right buyer. Learn why some business owners are wiling to pay $100+ a year for a premium domain . What are the benefits of using a custom domain name for my website?  You can definitely learn how to make a website without a customized domain name but it's often an important website feature  when growing your online presence. With your own domain, you can amplify your site’s visibility and distinguish it from the over 400 million websites that are active today.  In this vast online landscape, having your own domain name will help customers connect to your website with credibility, trust and authoritativeness:  Credibility:  A custom domain name is more professional, leaving a positive impression on visitors and stabilizing your online presence.  Trust: Your website is often a customer’s first impression of your business, and a quality domain name makes your website easy to find and remember. This means customers actively seeking your services may recall your site over and over again and build trust in your brand.  Authoritativeness: Using relevant names and keywords signals authoritativeness to visitors and search engines alike. This optimization can boost visibility and can draw in new customers.     How to choose a domain name for your website  Registering a web address on your own is one of the most important first steps to building a professional website . To choose the right domain name for your website, type of domain name , follow these steps:     Choose a website builder with secure hosting: If you’re starting a business of your own, consider how much a website costs  and if the domain name you want is within your budget. When you use a website builder, a custom domain and web hosting  are usually part of your premium package, avoiding the extra fees. You’ll also benefit from built-in website security  protocols, ensuring your domain’s data is protected.    Use a domain name generator:  The best domain name generators  will give you ideas to get started. Try Wix's domain name generator  today. Keep it short:  Technically speaking, domain names can include up to 63 characters. However, the best practice is ensuring it's easy to remember, so we don’t recommend stretching yours that long. Choosing a domain name between 2-3 words, or 3-12 characters long is a good rule of thumb.  Stay on brand and use SEO keywords:  Make sure you align your domain name with the rest of your marketing efforts, such as your business name or SEO keywords. You can use a domain name search  tool to generate ideas around your business name and see if the domain you want is available.   Pick the right domain extension:  As you  plan your website , there are many  types of domains  that can serve your purpose. It’s common to use a more traditional domain extension ( .org, .com or .net ), which are among the most common industry domain names . You may also want a  new top level domain  that will stick out in your industry. For example, .biz, .art, .forum, .zip, .music, are all newer TLDs that may be relevant to your specific niche. You may also consider country-specific TLDs such as .fr (France) or .in (India). Secure your domain name: Once you’ve found a domain name that you like available, it’s time to learn how to register a domain name . If you’re not using a website builder with integrated domain purchases and hosting, the best domain registrars  can help you with this process. I want to buy a domain , where to start? What is domain flipping? Domain flipping is the practice of buying a domain name and later selling it for a higher price — much like house flipping, but instead of physical property, you’re dealing with digital real estate on the web. Investors have increasingly recognized domain names as valuable digital assets. Certain domains hold strong trademark, branding and keyword potential, making the domain market especially active among startups and tech industries. Risks and rewards of domain flipping Investing in domain names comes with its share of risks, but it can pay off if done right. Success starts with careful research, staying on top of market trends and having an eye for which domains might gain value over time. While registering a standard domain usually costs between $10 and $45 a year, premium domains or those in hot niches can sometimes come with a much heftier price tag. If you’ve got a knack for spotting hidden gems, domain flipping could turn into a rewarding venture. The key? Buy undervalued domains at the right time and sell when demand spikes. Just be cautious to steer clear of trademarks or established brand names—getting this wrong could land you in legal trouble. How to check what your domain name is worth   If you own a domain name that is no longer useful or you want to buy a domain name as a potential investment, determining its value is essential. Your domain could be the name of the next big start-up or brand. But how do you find out what it's worth? There are several methods to help you assess the value of your domain name:  Market research:  Compare prices for similar domain names with related keywords. This will give you an idea of your domain's potential value. List your domain:  List your domain name for sale on online marketplaces like Flippa  to receive offers from potential buyers. This method provides a direct evaluation of your domain's worth. Domain appraisal tools:  While not foolproof, domain appraisal tools can provide an estimated value based on factors like keyword relevance and search engine rankings. Before you sell a domain, make sure it's the right time for it. For example, while a domain connected to NFTs may have been a hot commodity at the start of the 2020s, today, it's becoming less popular and therefore dependable than it once was in the past. On the other hand, domains associated with emerging technologies like AI may have long-term potential for growth. Most expensive domain names FAQ What's the most valuable domain name ever sold? The most valuable domain name today is widely recognized as Cars.com, which was valued at $872 million during a 2014 transaction involving Gannett Co., Inc . The value highlights the domain's critical role in generating leads and traffic for car dealerships across the United States​. Keep in mind, many high value domain names are not publicly disclosed due to non-disclosure agreements during the transaction.  Is domain flipping legal? Domain flipping is legal but can sometimes raise ethical concerns when it involves purchasing domains related to an already established brand. Why are some domains more expensive than others? The value of domains in the market can be affected by its keywords, length, relevance, existing traffic and market demand.  What are the most expensive domain extensions? .com : This is the most popular and valuable domain extension. It's the most trusted domain extension, making it more expensive. The majority of the most expensive domains in the world have .com as their extension. .net: Perhaps second in demand after .com, which can push the price of them up. ai : This has become more expensive in recent years. An example being, You.ai which sold for $700,000 in 2023 . What makes a domain name expensive or valuable? There are a few factors that contribute to pushing up the price of a domain name including: The popularity of the words it contains and their demand, for example large and popular industries like insurance or travel, tend to make domain names with these works more expensive. The domain extension impacts the cost, with .com, .net and .org being in high demand for their trustworthiness. 'Brandable' domain names, because they're catchy or memorable, can be more expensive due to demand for them. Domains with a strong history behind them can be expensive too, as their trust factor makes them reliable and of value. Trends, such as AI, can make certain domain names more expensive at a given time. The current popularity of AI, makes domain names including it more expensive.

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