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  • Interior design marketing to accentuate your brand

    Turn your ideas into a website you love with Wix →   In the competitive field of interior design, standing out requires creativity not just in your designs but also in your type of marketing  efforts. As an interior designer, understanding how to market your services effectively can be the difference between a flourishing career and a struggling enterprise. It's the engine that drives visibility, attracts potential clients and builds your brand's reputation. Without a solid marketing strategy, even the most talented designers might find themselves overshadowed by competitors who know how to showcase their work. Whether you're just starting a business  or looking to refine your existing marketing plan , this guide will provide you with marketing strategies  tailored for the unique needs of interior design businesses. Explore how you can enhance your visibility and attract more customers in this competitive market. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. 8 marketing ideas for interior designers Develop a visually stunning website Optimize for search engines (SEO) Utilize social media platforms Create engaging online content Leverage email marketing Offer virtual consultations Host workshops or webinars Network with industry professionals 01. Develop a visually stunning website Begin promoting your interior design services by figuring out how to create a website  that showcases your work and offerings. Utilize a website builder  such as Wix to craft a site for your interior design portfolio that is visually appealing, simple to use and intuitive for visitors. Your interior design website should include: Homepage : Display high-quality photos of your interior design projects and incorporate search functionality. Portfolio galleries : Showcase your design projects with high-quality images, virtual tours, detailed descriptions and other vital details to attract clients. Team bios : Feature profiles and contact information for your design team, emphasizing their expertise and accomplishments. Include client testimonials or reviews to build trust. Design services : Provide comprehensive information about the design services you offer, helping clients understand how you can transform their spaces. Contact page : Ensure there's an easy-to-use contact online form  or visible contact details for inquiries. Adding your office location(s) with maps, directions and hours can be very helpful. Consultation scheduling : Embed forms for visitors to book design consultations, sign up for newsletters or take any relevant action towards starting their design journey. Calls-to-action (CTAs) : Strategically place CTAs encouraging visitors to reach out, book a consultation or view your portfolio, making the next steps clear and simple. Get started with these interior design website templates. 02. Optimize for search engines (SEO) After setting up your business website , you'll want to make it easy for potential clients to find by ensuring it's optimized for search engines with SEO best practices. This includes keyword research to understand what terms your target audience  is searching for, optimizing your site's content and meta tags to include those keywords, ensuring your website has a mobile-friendly design and improving site speed.  Learn more:  Wix SEO 03. Utilize social media marketing Social media platforms  like Instagram and Pinterest are visual showcases, perfect for displaying your latest projects and inspiring potential clients. By effectively leveraging social media, you can not only inspire potential clients but also build a community around your brand that fosters loyalty, brand awareness  and word-of-mouth referrals. Here's how you can use these platforms to your advantage: Instagram : With its focus on visuals, Instagram is an ideal place to post high-quality images of your interior design projects. Use hashtags to increase visibility and stories to engage with your audience in real-time. Pinterest : This platform is a go-to for users looking for home décor inspiration. Create boards for different design styles or projects and pin your work to attract website traffic . Facebook : Maintain a business page where you can share before-and-after photos, live videos of design reveals and engage with your community through comments and messages. LinkedIn : For a more professional angle, LinkedIn can help you connect with other businesses, potential clients and industry leaders. Tips for creating engaging social media marketing  content: Post regularly : Consistency is key in keeping your audience engaged and interested in your content. Use high-quality images : Since interior design is highly visual, ensure that the photos you share are of the best quality. Engage with your followers : Respond to comments, ask questions and create interactive content like polls or quizzes. Share behind-the-scenes content : Give followers a glimpse into your design process or day-to-day business operations. Collaborate with influencers : Partner with social media influencers who can showcase your work to a broader audience. 04. Create engaging online content Start a blog to share blog posts, videos and other content that positions you as an expert in interior design. Valuable content showcases your expertise and provides solutions to common design challenges. Here are some ideas to get started: Share before and after photos of your design projects and explain the thought process behind your decisions. Create tutorial videos or infographics that teach basic interior design principles. Write blog posts about current design trends, tips for decorating on a budget or how to choose the right color palette for a room. Ask past clients for testimonials and feature them on your blog or social media pages. Host Q&A sessions or live chats where followers can ask you questions about interior design. Learn more about what is content marketing  and how to build a blog 05. Leverage email marketing Email marketing is a powerful tool for interior designers looking to maintain a connection with their clientele and attract new business. By crafting personalized email newsletters, you can share recent project completions, before-and-after transformations and client testimonials that highlight your expertise and creativity. Additionally, offering exclusive access to special promotions or early notifications about upcoming sales can incentivize subscribers to stay engaged with your brand.  To increase the effectiveness of your email marketing campaigns , use market segmentation  by dividing your audience based on their interests and previous interactions with your business. This allows for more targeted communications that speak directly to the needs and preferences of each subscriber group. Include calls-to-action in every email, encouraging readers to book a consultation, visit your website or follow you on social media for more inspiration. By consistently providing value through your email content, you'll build stronger relationships with your audience and establish yourself as a go-to expert in the interior design industry. 06. Offer virtual consultations and design services In a world where convenience is king, providing virtual consultations can attract clients who appreciate the flexibility. Offering online scheduling  for virtual consultations and design services allows you to reach a wider audience and provide convenient solutions for those who are unable to physically visit your studio or showroom. During these sessions, you can discuss their design needs, preferences and budget constraints. You can also share your screen to showcase mood boards, floor plans and other visual aids. In addition to convenience for both you and your clients, virtual consultations and design services also allow for a more efficient use of time. Instead of spending hours traveling to meet with a client, you can schedule multiple consultations back-to-back from the comfort of your own office. This means that you can serve more clients in a shorter amount of time. 07. Host workshops or webinars Educating potential customers is a powerful way to engage with them, build trust and position yourself as an authority in the field. By focusing on education, you not only help potential customers but also create opportunities for them to interact with your brand. This approach can lead to increased engagement and establish a sense of loyalty even before they become paying clients. Here's how you can connect with clients through educational content: Offer webinars and workshops : Host online webinars or local workshops on topics related to interior design. This could include trends, DIY tips or space planning advice. Publish how-to articles : Write articles that guide readers through various aspects of interior design. Share these on your blog, social media or in newsletters to provide ongoing value to your audience. Create video tutorials : Videos are highly engaging and can be a great way to show off your design skills. Share tutorials on platforms like YouTube or Instagram TV. 08. Network with industry professionals Building relationships with suppliers, contractors and other designers are vital for expanding your reach and establishing credibility within the interior design industry. By actively engaging in networking and partnerships, you not only broaden your exposure but also gain access to resources that can enhance the quality of your service offerings. In the world of interior design, who you know can be just as important as what you know. Here's how you can leverage these relationships to benefit your business: Collaborate with influencers : Partner with social media influencers or bloggers who can showcase your work to their followers. This can introduce your brand to a wider audience and drive traffic to your platforms. Connect with local brands : Forge connections with local artisans, furniture stores and suppliers. These partnerships can lead to referrals and opportunities for collaborative projects that highlight both parties' strengths. Industry events : Attend trade shows, conferences and networking events to meet potential clients, vendors and other designers. Face-to-face interactions can lead to lasting professional relationships. Online platforms : Utilize online networks like Houzz, where you can display your portfolio, connect with homeowners and engage with other professionals. LinkedIn is also a powerful tool for B2B networking and establishing thought leadership in the design community. Build a strong brand identity for your design firm A strong brand identity is the cornerstone of any successful interior design business. It's what sets you apart from competitors and resonates with your target market . People are more likely to engage with brands that they feel aligned with their own values and aspirations. Here's how to craft and communicate a consistent brand message across all marketing channels : Define your unique value proposition : Clearly articulate what makes your design firm unique. Is it your innovative use of space, sustainable practices or luxury designs? Make sure this is evident in all your marketing materials. Consistency is key : From your website to social media profiles, ensure that your brand's visual elements—like colors, logos and fonts—are consistent. This helps in building recognition and trust with potential clients. Professional graphic design : Learn what is graphic design and why it's important to invest in high-quality graphic design for all your marketing collateral. This includes business cards, brochures and digital ads that reflect the quality of your work. Crafting your message : Whether it's through a tagline, mission statement or the tone of your content, make sure that you're communicating a consistent message that aligns with your brand values and appeals to your audience. Why invest in interior design marketing Investing in marketing for your interior design business isn't just a good idea—it's essential. A well-crafted marketing strategy can propel your firm to new levels of success, ensuring that your unique designs reach the right audience. Let's delve into the benefits of dedicating time and resources to marketing your design services. Boosting brand recognition Effective marketing helps etch your brand into the minds of potential clients. When people recognize and remember your design firm, they're more likely to consider you for their next project. This recognition also fosters trust, which is a cornerstone of any successful business relationship. Cultivating customer loyalty Once clients are drawn to your brand, good marketing keeps them coming back. By engaging with customers through various channels and providing exceptional service, you create a loyal client base that not only returns but also refers others to you. Standing out in a crowded market The interior design industry is bustling with talent. To differentiate yourself, you need a marketing strategy that highlights what makes your services unique. Whether it's your design style, customer service excellence or innovative use of space, marketing tells your story to the world. Interior design marketing FAQ What is marketing in interior design? Marketing in interior design is about promoting your design services to attract clients and grow your business. It involves creating a strong brand, building an appealing online presence and sharing your work through channels like a professional website, social media and content creation. The goal is to boost visibility, connect with your target audience and showcase the value of your designs. How can I market myself as an interior designer? To market yourself as an interior designer, focus on these steps:   Create a portfolio website: Showcase your work with high-quality images and clear details about your design services.   Share on social media: Post your projects on platforms like Instagram and Pinterest to connect with potential clients.   Start a blog or content series: Offer tips, trends and design insights to build your reputation as an expert.   Stay connected with email campaigns: Send newsletters featuring updates, promotions or recent projects to engage your audience.   Network and collaborate: Attend industry events, team up with influencers and build relationships with suppliers to grow your reach.

  • 11 best website hosting services of 2025

    If you’ve ever spent time choosing a web host, you know it can take way longer than expected. With so many web hosting options out there, finding the right one when you create a website can take time. Ultimately it comes down to what type of hosting you need, the specific features you want and your budget. And even then, it can still be hard to decide. In order to make the search for the right web host easier, we’re going to explore 11 of the best available. We’ll also detail the key components of each of these hosted services and what sets them apart from the competition. Here’s our list of web hosting platforms for your small business website both now and as it scales: Wix.com BlueHost HostGator GoDaddy Kinsta InMotion Hosting Hostinger Interserver DreamHost Hosting.com SiteGround Best web hosting platforms for small business 01. Wix.com Wix offers multi-cloud web hosting when you create a site. It doesn’t matter if you’re looking into how to build a website for your small business, professional agency or enterprise, Wix has both the website builder and the reliable hosting to get any site up and running. With multi-cloud hosting utilizing AWS, Google Cloud—complete with Wix’s private data centers—and a network of Fastly CDN’s, Wix hosting is reliable and hassle-free. With this in mind, let’s take a closer look at what makes it’s infrastructure and its hosted services really stand out. Reliability: There’s no 100% guarantee when it comes to this, but 99.99% uptime comes pretty close. With its international infrastructure—including over 200 CDN nodes located around the world—Wix’s hosting delivers global coverage. The reliable hosting service you'll get with your Wix site delivers the type of infrastructure that leaves you free to focus on starting your business , and then managing it, rather than your hosting. High resilience : Outages happen, servers go down, but what makes the difference is how fast and effectively your web hosting platform responds. Wix’s War Room, yes we love that name too, works 24/7 handling outages or attacks. This means they preempt issues before they can even impact your site. In the event something should happen, they deploy swiftly to get your site back up again. Hassle-free : With Wix features , free web hosting is hands off from your side. From security monitoring, to preventing web server downtime, to connecting your SSL certificate—Wix takes care of it all, so you don’t have to expend valuable time and resources. Since you already know your Wix website is securely hosted, you can focus on your business needs. For example, connect your own custom registered domain name and personalized business email address to streamline communication and day-to-day operations, or create a simple RSS feed for your blog. It's a complete managed hosting solution. Highlight:  With secure and reliable multi-cloud web hosting an integral part of its website builder, Wix is one of the best all-round web platforms for business out there. Price : Free to $159/month (for full platform) Bandwidth : Unlimited Storage : 2 GB to unlimited Check out this list of best business websites  to get you started with your inspiration. Read also: How to start a business 02. Bluehost Bluehost is a website hosting platform that offers an assortment of plans for a range of needs. Its plans are broken down into web, cloud, VPS (virtual private server) and dedicated hosting plans. While a majority of small business websites will fall into the web hosting option, Bluehost offers flexibility for larger-scale websites. From a simple site to an advanced, demanding corporate website, there’s a plan for everyone. This is a host that also integrates with WordPress, so you can choose from dedicated plans for that platform as well. However, with such a range of plans available, it can make it an overwhelming choice, especially if you’re new to the world of hosting. Highlight : The flexibility of Bluehost’s hosting plans makes them a trusted web hosting platform for small business. Price : $2.95 to $13.95/month Bandwidth : Unmetered for shared hosting Storage : 10 GB to 100 GB 03. HostGator HostGator is a name that’s been in the website hosting game for a very long time. Not only does it offer web, VPS and dedicated hosting similar to Bluehost above, but it also has hosting plans for eCommerce, reseller and WordPress hosting. One benefit that you’ll get with HostGator is that even the basic plans offer unmetered storage and bandwidth—which makes the future scalability of your site one less thing to worry about. Highlight : HostGator is a good option for someone who wants a user-friendly web hosting for small business solution, with generous storage and bandwidth. Price : $13.19 to $398.77/month Bandwidth : Unmetered Storage : 10 GB to 50 GB 04. GoDaddy GoDaddy has been around since the late ‘90s, when it entered the market with its domain purchasing plans. Known for its user-friendly approach, GoDaddy offers a wide range of services, from domain registration to web hosting and website building. It's a good option for beginners, thanks to its intuitive interface and 24/7 customer support. Plus, with competitive pricing and frequent promotions, GoDaddy makes it easy to get started with a smaller budget. Highlight : People flock to GoDaddy because of the variety of features and services it offers. This makes it a good option if you don’t know what you need in terms of your web hosting for your small business. Price : $6.99 to $369.99/month Bandwidth : Unmetered Storage : 10 GB to unlimited 05. Kinsta Kinsta has been around for over 10 years, providing managed hosting for WordPress sites. It is a reputable company among WordPress users known for its infrastructure built on Google Cloud’s Premium Tier network, isolated container technology and advanced security features. Kinsta emphasizes offering a feature-rich platform with numerous built-in tools and optimizations. All users can access un-tiered support, free website migrations and a custom dashboard with site analytics and various site management tools. Hosting plans at Kinsta are based on the allocated resources, such as monthly visits, disk space or WordPress installations. Highlight: Kinsta offers scalable hosting plans and a wide range of website management features. However, one of its most praised features is its 24/7 Tech Support Team of experts, which offers support in 10 languages. Price: $35 to $675/month Bandwidth: Unmetered Storage: 10 GB to 100+ GB 06. InMotion Hosting InMotion Hosting gets high marks across the board, due to its wide variety of basic and professional hosting plans. InMotion Hosting caters to a wide range of users, from small businesses to larger enterprises. It offers features like fast and secure web hosting, free website migrations and scalable plans designed to grow with your needs. Its variety of plans, price options and enhanced security make it a solid web host choice. If you need a website, it offers a free drag-and-drop WordPress website builder, as well as web design services. Highlight: While there isn’t one particular thing that makes InMotion Hosting a dramatic standout among the others, it’s still a great option for small businesses that earns some points for its variety of hosting options. Price : $2.24 to $249.99/month Bandwidth : Unmetered Storage : 100 GB to unlimited 07. Hostinger If paying a low price is your number one priority, look to Hostinger. While its prices are generally standard, you can sometimes find some impressive discounted basic shared hosting plans for under $1/month. Like many other web hosts, Hostinger also offers standalone email hosting, allowing you to connect the different parts of your business. It boasts improved performance with LiteSpeed web servers and optimized caching, delivering faster page load speeds for better user experience. It additionally offers an AI-powered website builder with 150+ responsive, designer-made templates. Highlight : Hostinger’s sales are something to look out for, but even without them, it’s still a good, middle-of-the-road web host for small businesses. Price : $3.99 to $24.99/month Bandwidth : Unlimited Storage : 25 GB to 100 GB 08. InterServer InterServer is another well-rounded web host that offers a lot of value with its basic plans. More advanced plans are also available for larger scale websites. One of its standout features is its price-lock guarantee, ensuring that your rates don’t increase upon renewal. Additionally, InterServer offers robust security tools, free website migration and 24/7 customer support. This makes it a great choice for individuals and businesses seeking flexibility and transparency without compromising on quality. In addition, InterServer flaunts a website builder, SitePad. However, their WYSIWYG (what you see is what you get) editor is only free when you purchase one of their standard plans, so there’s no way to create and maintain a website completely for free. This differs from other site builders, such as Wix, where you can create and run a free site. Highlight : InterServer is a decent web host for small businesses with some solid pricing options for basic websites. Price : $2.50 to $69.95/month Bandwidth : Unmetered Storage : Unlimited 09. DreamHost DreamHost is an affordable, robust web host. Shared hosting, WordPress, VPS, cloud and dedicated hosting are all available, each with their own respective plans, making DreamHost one of the best website hosting for small business options. DreamHost sets itself apart with a generous 97-day money-back guarantee on shared hosting and a strong commitment to sustainability through carbon-neutral data centers. With 24/7 expert support and an intuitive control panel, it makes website management easy for both beginners and developers. Highlight : With cheap basic plans and a good money-back guarantee, DreamHost is a good option for those who aren’t sure how their business web hosting needs might change over time. Price: $2.95 to $625/month Bandwidth : Unmetered Storage : 50 GB to unlimited 10. Hosting.com Hosting.com (formerly known as A2 Hosting) is a particularly good choice for small businesses just starting out, as the shared hosting plans are affordable and have some great features for newcomers. Even the most basic plans have something going for them. The “Starter” plan includes five free email addresses, a free SSL Certificate and a free domain name. Hosting.com offers competitive discounts, 24/7 expert customer support and a user-friendly control panel. It additionally has a WordPress plug-in called Extendify, which walks you through every step of building your WordPress site from scratch. That said, Extendify packages come with their own add-on pricing. Highlight: This host is feature-rich and affordable, a good choice for small businesses. Price: $1.99 to $49.99/month Bandwidth : Unmetered Storage : 15 GB to unlimited 11. SiteGround Last but not least is SiteGround, a simple and straightforward web host. Affordable plans are available regardless of your site needs, though their pricing plans start slightly above average compared to some other options on this list. For WordPress users, SiteGround offers an intuitive site builder and managed WordPress hosting features like one-click staging, Git integration and expert support from WordPress specialists. Their custom caching system and use of the latest PHP versions deliver consistently fast page loads. SiteGround also prioritizes sustainability, running energy-efficient data centers with a strong commitment to reducing its carbon footprint. Combined with 24/7 live chat support and a user-friendly dashboard, SiteGround is a top pick for small businesses. Highlight : SiteGround isn’t bursting at the seams with extras and must-have features often found with other competitors, but it’s a solid option for those looking for a no-frills web host. Price : $2.99 to $400/month Bandwidth : Unmetered Storage : 10 GB to unlimited What is web hosting? Web hosting is a service that provides storage and access to websites. When you sign up for a web hosting service, you're essentially renting space on a server where you can store all the files and data necessary for your website to function properly. Web hosting is an essential part of creating and maintaining a website. By choosing the right web hosting provider and plan, you can ensure that your website is fast, reliable and secure. How does web hosting work? Web hosting works by providing space on a server for your website's files and data. Servers are powerful computers that are connected to the internet 24/7. When someone visits your website, their computer sends a request to the server where your website is hosted. The server then sends the files and data necessary to load your website on their computer. Web hosting providers typically maintain large networks of servers in different locations around the world. This ensures that your website is always accessible to visitors, no matter where they're located. Here's a simplified explanation of how web hosting works: You sign up for a web hosting plan from a web hosting provider. The web hosting provider provides you with space on a server to store your website's files and data. You upload your website's files and data to the server using a file transfer protocol (FTP) client. When someone visits your website, their computer sends a request to the server where your website is hosted. The server then sends the files and data necessary to load your website on their computer. How to choose the best web hosting service When choosing a web hosting provider, you should consider the following factors: Price Web hosting prices vary depending on the type of hosting plan you choose and the features you need. It's important to compare prices from different providers before you make a decision. Features Some web hosting providers offer more features than others, such as free domain name registration, email hosting and website builders. Consider which features are important to you when choosing a provider. Compare prices and features from different providers before you make a decision. This will help you to find the best deal for your needs. Customer support It's important to choose a web hosting provider with good customer support. This is especially important if you are new to web hosting or if you have any questions or problems. Read reviews of different web hosting providers from other customers. This can give you a good idea of the quality of service and customer support that you can expect. If you have any questions, don't hesitate to ask the web hosting provider. They should be happy to answer any questions that you have. Once you have chosen a web hosting service, you can sign up for a hosting plan and create your website. Most web hosting providers offer easy-to-use tools and tutorials to help you get started. Reliability Reliability is a crucial factor when selecting a web hosting provider. Look for services that offer high uptime guarantees—ideally 99.9% or higher—to ensure your website stays accessible to visitors. Consistent performance means your website won't experience slow load times, even during peak traffic hours. Reliable hosting providers often invest in infrastructure that minimizes downtime and maximizes site availability. Ease of use Ease of use can make a significant difference, especially if you're not a technical expert. Look for hosting providers with user-friendly control panels. Choose drag-and-drop website builders that make it simple to create and update your site without the need for coding knowledge. User-friendly tools save time and allow you to focus on growing your business, not troubleshooting your hosting account. Scalability Your business needs may grow over time, and your hosting service should be able to grow with you. Scalability is key—choose a provider that offers flexible hosting plans or allows for easy upgrades without downtime. Whether you anticipate a surge in traffic or require additional resources like storage or bandwidth, a scalable solution ensures your website can handle increased demand without interruption. Types of web hosting Web hosting providers offer a variety of hosting plans to suit different needs and budgets. Some of the most common types of web hosting include: Shared hosting This is the most affordable type of web hosting, where your website shares space on a server with other websites. Shared hosting is a good option for small websites and personal blogs. VPS hosting This type of web hosting gives you more control over your server environment than shared hosting. VPS hosting is a good option for medium-sized websites and businesses that need more performance and scalability. Dedicated hosting This type of web hosting gives you exclusive use of a server. Dedicated hosting is the most expensive type of web hosting, but it's also the most powerful and reliable. Managed hosting This type of web hosting takes care of the technical aspects for you, such as server maintenance, updates and security. Managed hosting is a great choice for businesses that want to focus on their website without worrying about backend management. What web hosting features do you need for a small business? Web hosting is an essential service for any website or online app. It provides the storage space and computing resources that your website or application needs to be accessible to visitors from around the world. There are a number of different web hosting providers to choose from, and each one offers a variety of features and pricing plans. It can be difficult to decide which features are most important for your website or application, and which ones you can do without. Here are some of the most important web hosting features to consider: Disk space: Disk space is the amount of storage space that is allocated to your website or application. This space is used to store your website's files, such as your HTML, CSS, JavaScript, images and videos. Bandwidth: Bandwidth is the amount of data that can be transferred between your website or application and your visitors' web browsers. This is important for websites that have a lot of visitors or that have large files, such as videos or images. Uptime: Uptime is the percentage of time that your website or application is available to visitors. A high uptime is important for websites that are critical to your business or that you want to be available to visitors at all times. Email hosting: Email hosting allows you to create email addresses for your website or application. This can be useful for sending and receiving business emails. Backups: Backups are copies of your website's files and data. They are important for protecting your website from data loss, such as if your website is hacked or if your web server crashes. Best web hosting services FAQ What is the best hosting provider for a small business? The answer to this will depend on your own specific needs. In order to choose the best hosting solution for your business as you scale, we'd recommend a multi cloud hosting solution with high uptime and in-built website security. What is the best hosting provider for beginners? If you're new to website hosting, you'll need an easy to manage hosting solution from your provider. For this reason we recommend choosing a website builder which incorporates hosting as standard. This way you'll face no extra charges, and can trust that your hosting is fully managed and secured by Wix. You'll not have to do anything to maintain it, but just get on with starting your business. What is the cheapest best hosting provider for a business? Prices for hosting providers change frequently. If cost is an issue, choose a hosting provider where hosting is provided for free when you create a site. This also means you won't be surprised by any hidden or changing costs. What is the difference between managed and unmanaged hosting? Managed hosting handles server maintenance, updates, security, and backups for you, offering convenience at a higher cost. Unmanaged hosting gives you full control but requires you to manage all technical tasks. It’s ideal for those with technical expertise, while managed hosting suits users seeking a hands-off experience. What is email hosting? Email hosting is a service that provides users with email accounts and related features, typically associated with a domain name. Unlike free email services like Gmail or Yahoo, email hosting allows users to create personalized email addresses using their own domain name (e.g., name@example.com ). Email hosting services often include features such as spam filtering, virus protection, webmail access and email forwarding. It enables businesses and individuals to have professional-looking email addresses and reliable email communication tailored to their specific needs. What is the best hosting provider for a service business? The best hosting provider for a service business depends on your specific needs but generally, you'll need a provider with great customer support and reliability. You need to make sure your customers can rely on your site being live to make bookings and to find you. Choose a provider like Wix with an uptime score of 99.98%. What is the best website hosting for an eCommerce site or online store? When choosing eCommerce website hosting , you'll need a very reliable and secure option. Your site, including your information and your customers' information must be protected from online threats and cyber attacks at all time, for example. Wix, for example includes 24/7 security monitoring as just one of the ways in which it delivers this secure hosting.

  • How to start an interior design blog in 6 steps

    Ready to share your ideas with the world? Start your blog → Starting an interior design blog is a great opportunity to share your passion, insights, and experiences related to the world of interior design. Whether you're into residential design, commercial spaces, or a mix of both, starting a blog  provides a platform to connect with fellow designers and build a strong reputation in the interior design community. When it comes to starting a business , an interior design blog can be a powerful tool for building an online presence and connecting with your target audience at a personal level. Blogs have evolved from personal diaries to powerful tools for communication, education and business promotion. If you're considering launching an interior design blog, read on to discover how to start on the right foot. Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.  Why start an interior design blog? Interior design is a dynamic field, always evolving with new trends and styles. With a blog, you can showcase your portfolio and share insights on various aspects of interior design. By sharing your knowledge and tips, you establish yourself as a thought-leader in the field and inspire others seeking design inspiration. Starting an interior design blog allows you to share your passion while building a personal brand in a competitive industry.  A blog also provides a platform to collaborate with fellow professionals. Feature guest posts from other designers or collaborate on projects to showcase different perspectives. This expands your network and opens doors to potential business partnerships. Get started with these interior design website templates . 6 steps to start an interior design blog Ready to embark on the journey of launching your interior design blog and understanding how to make a website ? Here are 6 steps to guide you through the process. Choose your blogging niche Select a blog maker Decide on your interior design blog’s name Plan, write and publish your blog content Promote your interior design blog Monetize your interior design blog 01. Choose your blogging niche Selecting the right niche is pivotal in shaping a vibrant and engaging interior design blog. Your chosen blog niche  will determine the focus of your content and the audience you aim to captivate. Consider these architecture-related niches and blog examples  when choosing your own.  Sustainable interior design:  With a growing focus on sustainability and eco-friendly living, this niche is gaining popularity. Share tips, ideas, and products for creating an environmentally-conscious interior space. DIY interior design:  For those who love getting creative and hands-on with their decor, this niche can be highly engaging. Share DIY projects, tutorials and budget-friendly ideas for decorating. Interior design for small spaces: Many people struggle with making the most of limited space, making this niche a potential goldmine. Share tips and tricks for maximizing space in small apartments and homes. Seasonal interior design:  With the changing seasons comes a change in decor trends and styles. Create content around seasonal decorating, including holiday-themed ideas and winter vs. summer decor comparisons. Interior design for specific rooms:  Focus on a particular room in the house, such as the kitchen or bedroom, and provide inspiration and practical advice for designing and decorating that space.  02. Select a blog maker Choosing the best blogging platform  is paramount in bringing your interior design blog to life online. Opt for a versatile blog maker  such as Wix (also a website builder ), which provides reliable hosting  and advanced security infrastructure.  The design of your blog — including its color scheme, typography and logo—plays a crucial role in conveying your interior design identity. Choose a platform with a diverse selection of professionally designed blog templates  tailored for all blog types . A captivating blog logo  is the cornerstone of your architectural brand. It serves as a visual representation of your blog's essence, leaving a lasting impression on visitors. Use a logo maker  to craft a professional logo that embodies your interior design niche. 03. Decide on your interior design blog’s name Selecting a distinctive blog name  and domain name  is an important step in establishing brand awareness and building trust among your audience. Pick a name that resonates with your content and values, while your domain should be memorable and reflective of your blog's identity.  Tip: If you need inspiration, try using a blog name generator . Some creative interior design blog name options include: DecorDelight.com StylishSpaces.net HomeHavenBlog.com InteriorInnovations.org Some examples of interior design business and blog names we love: Casa Vilora Interiors : An interior design firm specializing in accessible luxury design. The blog is used to provide interior design tips and information to help readers live stylishly. Scarlet Arrow Interiors : A blog that covers a wide range of topics relating to aesthetics and visionary creativity through storytelling and visuals. OfCourse Interior Design Academy : A wellness-focused interior design training program. Their blog, T he Mindful Home, posts entries that include tips for Interior decorating showcasing the latest trends and traditional designs. 04. Plan, write and publish your blog content To grow an interior design blog, a robust content strategy is essential. Consider these tips when deciding how to write your blog posts : Blend evergreen and timely topics for diversity. Choose topics aligned with your target audience's interests and needs within the interior design niche. Offer a fresh perspective or a unique take on common interior design subjects to stand out. Address common queries and challenges your readers may encounter in their interior design studies or work. Consistency is paramount in blog publishing. Establish a regular publishing schedule that aligns with your resources and availability. Whether it's weekly, bi-weekly, or monthly, a predictable schedule retains readers' interest. “ Just as important as what your audience wants to read, it’s finding a topic you enjoy writing about. Blogging can be one of the most fun activities you can do, but it can also feel like a chore if you’re not passionate about your content. Turning something you love and know a lot about into blog posts is a great strategy to attract readers: they’ll come for the knowledge, but they’ll stay for your authentic outlook and first-hand experiences. ” Hanna Kimelblat, Blogger and Growth Marketing Expert at   Wix.com Tip: Also include multimedia elements like images, videos and audio clips to enhance reader engagement. Images and visuals break up text, making your content more engaging and shareable. When crafting blog posts, consider: Blog format : Use short paragraphs, bullet points, and subheadings for readability. Blog post checklist:  Review for grammar, clarity, and accuracy. Ensure your blog has well-structured content that adds value. Ideal blog post length : Aim for a balance between comprehensive content and reader attention, typically ranging from 1,000 to 2,000 words.  Compelling blog titles: Create attention-grabbing blog titles  that accurately reflect content and pique readers' curiosity. You might also want to think about using AI to write blog posts and how an ai content generator  can help you with that. 05. Promote your interior design blog Promoting a blog  effectively is crucial to reaching a wider audience and building a loyal readership in the blogosphere . You’ll need to use various blog distribution strategies to enhance the visibility of your interior design blog and support your interior design marketing efforts. Check out some tried and trusted ways to promote a blog below. Search engine optimization (SEO):  Optimize your blog posts for search engines by using relevant keywords, meta descriptions and image alt text. Blog SEO  strategies are a great way to build organic traffic to your blog. Social media marketing:  Share and promote your blog posts on platforms like Instagram, Pinterest and Twitter. Social media marketing can be both organic and paid. Utilize visually appealing images, engaging captions, and relevant hashtags to attract readers. Email marketing : Build an email subscriber list and send newsletters featuring your latest interior design blog content. This keeps your readers engaged and informed. Guest blogging : Collaborate with other interior design bloggers or brands by contributing guest posts. This introduces your blog to new audiences and establishes your authority. You can also write for their blogs and include links back to your blog. In order to gauge how effective your blog promotion strategies are, consider looking into web analytics tools like Google Analytics or Wix Analytics  and popular blogging tools. These can help you understand where your blog traffic is coming from, which channels your content is most popular on, and which content seems to resonate with readers the most.  You can then enjoy an easier time planning future content and choosing the most effective distribution channels for you. If basic SEO optimizations bring you reasonable organic traffic from search engines, you might want to double down on an SEO strategy. 06. Monetize your interior design blog Monetizing your blog can transform your passion into a source of income. Several popular strategies allow you to make money blogging  while also providing valuable content and support to your readers. Explore these avenues and consider how they can align with your blog's focus: Affiliate marketing : You can decide to promote products or services relevant to your interior design blog's niche. Insert affiliate links into your content, and when readers make purchases through your links, you earn a commission. Incorporate genuine product recommendations to build trust with your audience. Display ads : You can integrate display ads from networks like Google AdSense into your blog and earn money based on the number of impressions or clicks these ads receive. Ensure that your ads are unobtrusive and don't compromise the user experience. Premium subscription content or online courses : Another option is to offer exclusive interior design resources, tutorials and insights to your subscribers. This can include providing in-depth tutorials on design principles, hosting online courses and monetizing guides on interior design trends and best practices based on your own experience and business.  Is blogging still worth it ? Read more with our take on blogging's current and future relevance. How to start an interior design blog FAQ Do I need technical skills to start an interior design blog? No, with a website builder like Wix, you can create, start, promote, and monetize a blog without any technical or coding knowledge. How often should I publish new blog posts? Consistency is key, but find a publishing schedule that works for you. Whether it's weekly, bi-weekly, or monthly, maintaining a regular schedule helps keep readers engaged. How do I stay motivated to consistently blog? Set realistic goals, create a content calendar, and find inspiration in your passion for interior design. Connecting with your audience and celebrating small victories can also keep you motivated. Other types of blogs to consider starting: Finance blog Real estate blog Gaming blog Health blog Teaching blog Tech blog Mom blog Sports blog Fitness blog Beauty blog Lifestyle blog Poetry blog Craft blog Consulting blog Food blog Travel blog Writer blog Book blog Nonprofit blog

  • How to create an interior design business plan

    Start generating business ideas with the Wix Business Launcher →  Starting a business , especially in the interior design space, can be an exciting and rewarding venture. Whether you have a passion for interior design or simply want to capitalize on the growing demand for aesthetically pleasing spaces, creating a comprehensive interior design business plan is a crucial first step. A business plan serves as a roadmap for starting your interior design business including outlining your goals, strategies and financial projections. Keep reading to learn how to construct your own plan. Not sure how to begin? Learn more about how to start a service business . How to write a business plan for an interior design business in 6 steps Here are the six main parts of a interior design business plan: Executive summary Business and domain names Market research and analysis Operations plan Marketing and advertising plan Financial plan 01. Executive summary The executive summary is the first section of your interior design business plan. It provides an overview of your business and highlights the key points from each section of the plan. The executive summary should be concise, clear and engaging to capture the reader's attention. It should include: A brief description of your interior design business Your mission statement and vision for the business A summary of your target market and competition An overview of your marketing and growth strategies Your financial projections and funding requirements 02. Business and domain names Choosing the right business name for your interior design business is crucial for building brand awareness and trust. Start by brainstorming ideas that reflect the essence of your business and resonate with your target market. You can use a business name generator tool to brainstorm design business names and to check the availability of relevant domain names . When choosing a domain name, consider these best practices: Keep it short, memorable and easy to spell Include relevant keywords related to rental properties Avoid numbers, hyphens or special characters Choose a domain extension (.com, .net, .org) that aligns with your target audience Once you’ve landed on a business name and the right legal structure, make sure to properly register your business . 03. Market research and analysis Including a market analysis and research section in your interior design business plan is essential for understanding the competitive environment and developing effective business strategies. Conduct market research to identify trends, demand and competition in the interior design market. Your market analysis should cover: An overview of the interior design market in your target area Demographic information about your target audience Competitor analysis, including their strengths and weaknesses Pricing strategies and rental rates in the market Opportunities for differentiation and unique selling propositions 04. Operations plan The operations plan outlines the logistical aspects of your interior design business. It covers important details such as location, premises, equipment and staffing needs. You’ll need to detail the ideal location for your interior design business based on target market preferences. Consider and explain the size and layout of the premises, as well as equipment and staffing requirements. 05. Marketing and advertising plan Your interior design business plan should include a detailed marketing and advertising plan to attract customers. Popular strategies include online advertising, social media marketing and traditional advertising like print ads. You’ll additionally want to create a business website that puts your business on the map. Ensure that you use a reliable website builder that includes built-in marketing tools, and can scale with your business. Learn more: How to make a website Interior design website templates Interior design marketing Remember that no matter where you choose to promote your business, you’ll want to make sure that your branding remains consistent. Start by using a logo maker to create a logo and to help shape your visual identity. 06. Financial plan The financial plan of an interior design business plays a crucial role in shaping its success and sustainability. It serves as a comprehensive roadmap that guides the business through various financial aspects, ensuring a solid foundation for growth and profitability. This plan encompasses several key components that collectively contribute to the business's financial health and long-term viability. The financial plan delves into all aspects related to the financial well-being of the business. It covers a wide range of financial considerations, including startup costs, ongoing operational expenses, revenue projections and net profitability. By addressing these aspects, the plan ensures that the business owner has a clear understanding of the financial landscape and can make informed decisions. One of the critical elements of the financial plan is identifying the sources of funding that will fuel the business's initial establishment and subsequent growth. Whether through personal savings, loans, investments from stakeholders or other means, understanding the available funding sources is vital for effectively managing cash flow, covering expenses and facilitating smooth operations. Still not 100% sure about your business idea? Use the Wix Business Launcher to evaluate your opportunities based on skill match and profitability. Simply chat with AI about your goals, skills and experience. The Wix Business Launcher will then use proprietary data to make personalized suggestions, plus give you all the market research up front. Get a launch kit as well, complete with all the Wix tools and earning strategies you need to get started right away.  Interior design business plan examples Creating a business plan for your interior design business is essential for setting a solid foundation and ensuring long-term success. To help you get started, here are two draft business plans for a hypothetical interior design business. Business plan template 1: Urban Rentals Executive summary Urban Rentals is a premier interior design business specializing in providing high-quality urban living spaces for young professionals and students in the city. Our mission is to offer modern, well-designed apartments in desirable locations at competitive rental rates. With a focus on customer satisfaction, we aim to create a hassle-free rental experience for our tenants. Company and domain names The company name, Urban Rentals, reflects our target market and the type of properties we offer. We have secured the domain name urbanrentals.com, which aligns perfectly with our brand identity and makes it easy for potential tenants to find us online. Market analysis and research We have conducted extensive market research to understand the demand for rental properties in urban areas. Our target audience consists of young professionals and students seeking convenient, stylish and affordable apartments. We have identified several competitors in the market but believe that our unique amenities and competitive pricing will set us apart. Operations plan Urban Rentals plans to acquire properties in desirable urban neighborhoods close to public transportation, restaurants and entertainment options. We will renovate these properties to meet modern standards and provide essential amenities like high-speed internet, laundry facilities and secure access. Our dedicated property management team will handle tenant inquiries, maintenance requests and ensure that all properties are well-maintained. Marketing and advertising plan To attract tenants, we will utilize a multi-channel marketing approach. This includes online advertising through rental listing websites and social media platforms, as well as targeted online ads. We will also establish partnerships with local colleges and universities to reach student tenants. Additionally, we will implement referral programs and incentivize word-of-mouth marketing through satisfied tenants. Financial plan Urban Rentals will be initially funded through a combination of personal savings and a small business loan. We project steady growth over the next five years, with a focus on maintaining high occupancy rates and increasing rental income. Our financial plan includes detailed revenue projections, expense forecasts and cash flow analysis. Business plan template 2: Coastal Properties Executive summary Coastal Properties is an interior design business specializing in providing beachfront vacation homes for tourists and travelers seeking a luxurious coastal experience. Our mission is to offer premium properties with stunning ocean views, top-notch amenities and exceptional customer service. We aim to create unforgettable vacation experiences for our guests. Company and domain names The company name, Coastal Properties, reflects our focus on beachfront locations and coastal living. We have secured the domain name coastalproperties.com, which perfectly represents our brand and helps potential guests find us easily online. Market analysis and research We have conducted extensive market research to understand the demand for vacation rentals in popular coastal destinations. Our target audience consists of affluent travelers seeking high-end accommodations with breathtaking views. We have identified competitors in the market but believe that our exclusive properties and exceptional service will attract discerning guests. Operations plan Coastal Properties plans to acquire premium beachfront properties in sought-after coastal destinations. These properties will be fully furnished with upscale amenities like private pools, beach access and concierge services. We will work with reputable property management companies to handle guest inquiries, reservations and property maintenance. Marketing and advertising plan To reach our target audience, we will implement a comprehensive marketing and advertising plan. This includes online advertising through vacation rental platforms and luxury travel websites. We will also collaborate with travel influencers and establish partnerships with local businesses to promote our properties. Additionally, we will leverage social media platforms to showcase stunning visuals of our properties and engage with potential guests. Financial plan Coastal Properties will be initially funded through a combination of personal investments and private investors. We project strong revenue growth based on high occupancy rates and premium rental rates. Our financial plan includes detailed income projections, expense forecasts and return on investment analysis. Benefits of writing an interior design business plan An interior design business plan is vital to a variety of functions, including: Funding: A comprehensive business plan demonstrates that you have thoroughly researched and analyzed the market opportunity. It showcases your understanding of the industry and your ability to execute your ideas effectively. Investors are more likely to provide funding and help you raise money for your business when they see a clear plan with achievable goals and realistic financial projections. Resource planning: A well-written business plan helps you identify the resources needed to start and operate your interior design business successfully. It outlines the equipment, supplies, technology and personnel required to deliver high-quality services to your clients. By understanding these resource requirements upfront, you can budget accordingly and avoid unexpected expenses. Business success: A business plan forces you to think critically about every aspect of your interior design business. It prompts you to consider potential challenges and develop strategies to overcome them. By setting specific goals and outlining actionable steps, you can stay focused and increase the likelihood of success. A business plan also helps you track your progress and make adjustments as needed. Decision-making: Having a clear business plan provides a framework for making informed decisions. It serves as a reference point to evaluate opportunities, assess risks and prioritize tasks. When faced with new opportunities or challenges, you can refer back to your business plan to ensure alignment with your overall vision and goals. Vision-setting: A well-crafted business plan is an effective communication tool. It allows you to articulate your vision, mission and values to potential clients, partners and employees. By clearly defining your unique selling proposition and target market, you can differentiate yourself from competitors and attract the right audience. Got your sights on other business ideas? Check out these guides for gaining service business ideas , other service business examples , and starting other types of businesses . How to start an online business How to start a consulting business How to start a fitness business How to start a fitness clothing line How to start a makeup line How to start a candle business How to start a clothing business How to start an online boutique How to start a T-shirt business How to start a jewelry business How to start a subscription box business How to start a beauty business How to start a frozen food business How to start a DJ business How to start a flower business How to start a plumbing business How to start a baking business How to start a babysitting business How to start a virtual assistant business How to start a flower business How to start a car wash business How to start a food prep business How to start a DJ business How to start a pool cleaning business How to start a baking business Looking to start a business in a specific state? How to start a business in Arizona How to start a business in South Carolina How to start a business in Virginia How to start a business in Michigan How to start a business in California How to start a business in Florida How to start a business in Texas How to start a business in Wisconsin

  • How to make an interior design website to mirror your style

    Turn your ideas into a website you love with Wix →   Historically, interior design portfolios have been physical collections of drawings, photographs and prints, meticulously compiled and bound.  Today, digital platforms are becoming increasingly popular among studio owners, freelance designers and students to showcase their work. When your industry revolves around visual appeal, having an online presence becomes even more crucial to convey your design style and attract new clients. Portfolio websites  offer the flexibility to incorporate various multimedia such as videos, 3D models and interactive content, providing viewers with a richer and more engaging experience. Whether you’re learning how to build a website  for the first time or you’re ready to invest in an overhaul of your current page, this article will guide you on how to make an interior design website that mirrors your unique point of view. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. What is an interior design website? An interior design website is an online footprint that showcases the work and services of an interior designer or design firm. The best way to illustrate your work as an interior designer is to invite individuals into the spaces you've created. A professional online portfolio  allows viewers to fully immerse themselves in your work and explore your designs from the comfort of their own homes. How to make an interior design website Set the goal of your interior design website Select a domain name and website host Choose a website builder Design key pages and functionality Add design portfolio and visuals Curate informative content Promote your interior design website Keep your website up to date 01. Set the goal of your interior design website When creating your website, think about what you are looking to achieve. You may be starting a business  and aim to increase brand awareness and establish yourself as a skilled interior designer. Or perhaps you want to expand your business and attract new client inquiries. Maybe you're seeking strategic collaborations with architects and contractors to take your business to the next level. Keeping your goal in mind will guide your website design , ensuring it aligns with your business objectives. It's all about using the right calls-to-action and deciding which pages to include when you create a website to reflect your brand image. For example, if your goal is to connect with potential residential clients, you can create a blog  about style and design trends. This showcases your expertise in the field. On the other hand, architects and contractors might be more interested in seeing examples of your interior design jobs rather than reading these types of posts. Focus on services you want to offer Be clear about the services your interior business will provide. If your focus is on office and corporate spaces, make that clear from the start. For a complete interior design experience, you can include painting pallets, mood boards, 3D rendering, shopping lists and more. By outlining the focus of your services, this will make the website creation process more streamlined and intentional, and aligned with your business.  02. Select a domain name and website host In order to make an interior design website, you'll need a domain name . It's like your website's address on the internet. Consider using keywords related to interior design in your domain name to help with search engine optimization (SEO). Here’s a simple guide on how to pick a good domain name: Keep it short and easy to remember Avoid numbers or special characters Use your name or company name Utilize keywords related to interior design Perform a domain search  to check for availability For inspiration, use a domain name creator Learn more about what is a domain name  and get started with Wix’s free web hosting . Once you’ve selected a domain name, you’ll need to choose a hosting website . A web host is a company that provides the technology and services necessary for your website to be visible on the internet. Research different hosting options and think about factors such as cost, storage space, customer support and website-building tools. 03. Choose a website builder A  website builder , like Wix, simplifies the process of creating a site by providing user-friendly tools and website design templates . It requires no coding skills, saving time and effort. It's great for individuals and small businesses looking to make a website. Learn more about some of the best AI website builders . Website template Using website templates for design  can save you time and effort in making your interior design website. When selecting an interior design website template , review the overall layout and style to confirm it aligns with your brand voice. You'll also want to look for customization options that allow you to add your own distinct touch. Learn more: What is a template Website design Your website is like a mirror for your brand. When someone enters your website, every element they see influences their decision to trust and hire you. Your brand personality heavily influences the web design  elements of your website, such as color palettes, typography and aesthetic. Before building your website, you'll want to spend some time defining your style, target audience and creating a cohesive visual representation of your brand.  For instance, if you want to draw high-end interior business, make sure your website features sophisticated and polished copy. On the other hand, if your signature design style is casual and eclectic, let your voice and content be warm, friendly and light-hearted. Fonts and color palette Your choice of fonts and color palettes can have a significant impact on your website's look and feel. Stick to a maximum of three fonts, with one for headings, one for body text and one for accent or call-to-action buttons. When it comes to colors, go for a cohesive palette that speaks to your brand strategy and interior design vibes. You may want to incorporate colors that represent the emotions you want to evoke in your clients. As an interior designer you already know that warm tones can create a cozy and inviting atmosphere, while cooler tones can convey a sense of sophistication and elegance. Navigation Site navigation  is all about helping users effortlessly navigate your site and find what they're looking for. It's important to have clear menu options on every page and check that all links are working correctly, leading to relevant and valuable content. As you develop your website, pay attention to the user journey and make it as easy as possible for individuals to access the details they need. Mobile-friendly design A user-friendly and captivating mobile interface enhances the user experience. With clients constantly browsing for design inspirations on their devices, it's vital that your website and its designs are aesthetically pleasing on both mobile and desktops. By prioritizing seamless mobile functionality, you'll retain more viewers, broadening your reach and sustaining their interest. Logo A logo helps form trust and recognition. If you don't already have one, use a logo creator  to craft a professional and visually appealing logo that reflects your individual style and vision. Make sure it's prominently displayed on your homepage, favicon and consistent with the rest of your branding choices. Learn how to make your own logo  that speaks your interior design language and represents your brand. 04. Design key pages and functionality Before you start building your website, determine the content you want to publish. Your pages should communicate your style, skills and background to prospective clients. Homepage Capture your visitor's attention here as they decide to explore further. Illustrate your interior design proficiency with a selection of high-quality photos on your homepage . Choose one or two captivating images or create a slideshow to highlight your style and design abilities. This is particularly useful if you specialize in multiple types of interior design. Struggling to decide? Seek input from friends, family and colleagues to identify their favorite images that best represent your individual style. Their insights will help you curate a collection that successfully conveys your design mastery. Contact page A contact page is important for your customers to easily reach you. It should list key details like your business email , business phone number  and business location. You might also want to create a form  that enables viewers to send inquiries or requests directly from your website. Incorporate an email opt-in option to keep your clients updated on your business. Every visitor has the potential to become a client, whether it's today or in the future. By providing a regular newsletter, you can give a better understanding of your work and initiate yourself as an industry expert. Additionally, make it easy for clients to contact you by placing your contact information on the footer of every page of your website. This way, they won't have to look for your contact details, especially when they're on the go. About page As an interior designer, you'll spend plenty of one-on-one time with clients and collaborators. You want them to get a sense of your personality to ensure a productive working relationship. The about page is your chance to share your story and exhibit your brand's personality. Share your background, experience and values that set you apart from other interior designers. Add personal touches like pictures of yourself or your team to foster a human connection with your clientele. Services page A dedicated page that explains your offerings ensures decision makers understand what you offer and if it aligns with their needs. Make it easy for them to take the next step by including a prominent call-to-action button like "Contact us for more information." This allows interested individuals to reach out and discuss costs. It's also an opportunity to begin a personal connection with the customer and follow up on any inquiries. Online scheduling Set up an appointment scheduler  to encourage visitors to book your services on your site. This gives a convenient and hassle-free way to schedule appointments, encouraging them to work with you. Using a scheduling platform that can be linked to your website and synced with your calendar will make it easier for both you and your clients. 05. Add design portfolio and visuals Your interior design expertise should speak for itself through your portfolio and graphics.  Your portfolio should reflect your perspective on interior design. Feature only your best work to impress the user and illustrate your proficiency as a designer. This gives an idea of the types of designs you specialize in and your skill level. Organize your portfolio Displaying your portfolio in a user-friendly way allows the viewer to browse your projects easily. Categorize specific activity into groups like residential and commercial. Using a title generator , provide each image with a clear title and a brief description, so users can explore and click on what interests them. Prioritize visuals Engage your audience with story-like images and content. Pair professional photos with extra visual materials like mood boards, hand-drawn sketches or 3D renderings. Post before-and-after shots to highlight your designs' impact and transformation. It's also important to verify that the images used on your website are optimized for web viewing. Use an image resizer  to ensure fast site loading and maintain visual appeal without losing quality. Tip: Create engaging videos with a  video maker  to bring your content to life in a whole new way.  06. Curate informative content Use your website to share your philosophy, knowledge and expertise on interior design. Your website’s content is your chance to connect with clients and show them why you’re the right interior designer for their business. Case studies Writing case studies of your previous jobs to demonstrate your design process and showcase successful collaborations with clients. Share insights on client requests, challenges you faced and how you overcame them to achieve the final result. This not only demonstrates your skills but also builds trust. Design blog A design blog is an excellent way to share your thoughts on the latest trends, tips and tricks in interior design. Using a blog maker  to consistently publish educational content can signify you as an industry expert and keep your website relevant. A blog is a great way of directing traffic to your website, particularly if you post about it on social media. Social media links In addition to interesting website content, you should have a strong social media presence. Share links between your business website  and social accounts for customers to view your work. Stay updated on TikTok or Instagram trends, using popular music bits and video filters to feature your projects. If you have more followers or connections, you’ll find it easier to build your brand and drive traffic to your website. In addition, if you have Pinterest boards that show your work and aesthetic, consider including links for more opportunities to show off your work.  You can also try to incorporate user generated content, (UGC) from spaces you’ve already designed. Get happy clients to show some BTS content, before and after or other fun ways to show off your work in action.  Testimonials Dedicate a section on your website to post reviews from happy customers. It's a certificate of your excellence and professionalism that goes a long way in building your brand. This builds credibility and trust with clients, making them more likely to choose your offerings. You can dedicate an entire web page  to testimonials or add them at the bottom of other pages, such as the Homepage and your portfolio pages. Press and awards Don't be shy about showing off any press features or awards you have received. This adds credibility to your brand and expertise and customers will appreciate seeing your work recognized by others in the industry. Include logos of publications and organizations you've been featured in on your website, along with a brief description of the recognition. This can also entice new clients who may have seen your work in a publication or heard of your awards. 07. Promote your interior design website Your website is an essential component of your marketing strategies  for your interior design business. After you launch your website, you will want to promote it effectively. Here are a few ways to get the word out about your website: SEO optimization Ensure that your website has proper SEO features , so users can easily find you through Google or other search engines. Use relevant keywords throughout your content, optimize page titles and descriptions and write alt tags for your images. This will help improve your website's ranking in search results and drive more organic traffic. Collaborate with other businesses Partner with complementary businesses like furniture stores, home renovation companies or real estate agents. Offer to showcase their products or services on your website in exchange for them promoting your design business on their platforms. This can help expand your audience reach and increase traffic to your site through backlinks from their websites. Network at industry events Attend industry events such as trade shows, conferences or webinars to network with other designers and potentially collaborate on assignments or receive referrals. These events can also be an opportunity to feature your portfolio and hand out business cards to clients. Email marketing Use email marketing tools  to reach out to prospects and keep them updated on your recent projects, blog posts and offerings. Create a mailing list and send out regular newsletters to communicate your work and keep your brand top of mind. You can also offer special promotions or discount codes to incentivize new clients to hire your services. Read more: Interior design marketing 08. Keep your website up to date Your website is a live portfolio that should always display your recent work and ideas. Regularly update your website with new activity, blog posts and any changes in your services or contact information. By consistently refreshing your content, you show others that you are an active and dedicated designer who is always improving and staying on top of the latest trends. Website analytics There's always room to enhance your pages or layout once you see how it performs. Get feedback from clients and colleagues on your site’s appearance, usability and messaging. You can also tap into website data available through Google and Wix Analytics , included free with every Wix site. View traffic, the most visited pages and bounce rate to tailor your site to your audience needs. Read more: How to create an interior design business plan How to start an interior design blog in 6 steps 10 interior design portfolio examples (plus pro tips) How to start an interior design business in 7 simple steps Examples of interior design websites Before you start building your own site, check out your peers' websites on Wix for website ideas  to discover what you like, what you don’t like and how you can stand out. Interno A studio that combines creativity and technical expertise, Interno transforms ideas and concepts into beautiful spaces. The landing page features a captivating picture that highlights their work, drawing viewers in. Casa Vilora Interiors Casa Vilora Interiors is an award-winning Houston interior design firm specializing in accessible luxury design. On the weekly blog, Lux Living Weekly, users will find her take on bold, modern, and eclectic interiors that are both luxurious and practical. On the homepage, viewers will spot a prominent call-to-action button for booking now. Samantha Pynn Samantha Pynn is known for her friendly, vibrant style, with rooms that blend classic elements and her own modern twist. Her aesthetic is featured in an image gallery on her homepage along with a short blurb about her design approach. Tracy Turco Tracy Turco , an artist, designer, author, hotelier, entrepreneur, and style icon, is based in NYC and Palm Springs. Her website features vibrant colors and design that align with her brand image. An online shop is seamlessly integrated into the website for clients to purchase her products directly.  Studio ETN Eitan Cohen of Studio ETN specializes in designing urban spaces using light and natural materials, functional design, and maximizing the space's characteristics. This expertise is showcased in the beautifully curated homepage gallery. The website features an easily navigable menu at the top, offering dedicated pages for services, projects, press, and contact information. Get started with an AI generated website  today. Why does an interior designer need a website? Businesses in various industries have begun developing these types of websites . A well-crafted website is key to effectively reaching and engaging with your audience. Here are some compelling reasons. Showcase your portfolio As an interior designer, your portfolio plays a vital role in your business. A website lets you exhibit high-quality images of your work and highlight various styles and designs. Plus, your site can provide inspiring web content , offering consumers ideas and insights for their projects. Reach a wider audience Having a website opens up your business to the entire online world. Keeping your site updated and SEO optimized helps you connect with individuals worldwide, expanding your business reach. With your website available around the clock, customers can explore your services, portfolio and reach out at their convenience. Establish credibility A website acts as a virtual business card, demonstrating your brand and services. It adds professionalism to your business and helps build trust. By building an informative website, you can set yourself up as an expert in the industry and inspire more clients. Stay competitive In today's digital age, having a website is almost expected for any business. A beautiful, optimized website can help you stand out from the competition and find clients who are looking for interior designers online. Other types of websites to create How to make an art portfolio How to make an auto repair website How to make a bakery website How to make a booking website How to make a car dealership website How to make a car rental website How to make a car wash website How to make a carpenter website How to make a church website How to make a coaching website How to make a construction website How to make a consulting website How to make a dog breeder website How to make a donation website How to make an electrician website How to make a fashion website How to make a finance website How to make a florist website How to make a furniture website How to make a gaming website How to make a handyman website How to make a landscaping website How to make a laundromat website How to make a locksmith website How to make a medical website How to make a pet business website How to make a plumbing website How to make a real estate website How to make a sports website How to make a subscription website How to make a taxi service website How to make a toy website How to make a trucking website How to make a vacation rental website How to make a veterinary website How to make a website for bookkeeping How to make a dance studio website How to make an interior design website FAQ What is a work sample vs. an online portfolio? A work sample is a small snippet or example of your work, while an online portfolio is a comprehensive collection of your best work. A work sample may consist of one assignment or design, while an online portfolio can portray multiple projects and styles. How long should an interior design portfolio be? An interior design portfolio should be long enough to display your best work and highlight your skills, but not too long that it becomes overwhelming for viewers. A good rule is to aim for 10-15 projects in your portfolio. Quality over quantity is key, so curate the best representation of your work.  Additionally, make sure to regularly update your portfolio with your recent jobs and remove any outdated work. Do I need coding skills to create an interior design website? No, you do not need coding knowledge to build an interior design website. Wix offers a drag and drop builder  and templates specifically designed for interior designers. This enables you to customize your website without any coding knowledge. You can also hire a website designer  to help you bring your vision to life. Can I sell products on my interior design website? Yes, many interior designers also offer products such as furniture, home decor items or design services on their websites. With Wix, you can set up an online store  with online payment processing  to sell your goods and services directly to customers. Build an eCommerce site  to generate additional income and offer a one-stop-shop for consumers.  Should I invest in professional photography for my interior design website? Yes, professional photography can make a huge difference in featuring your work and drawing clients. High-quality photos of your projects will give visitors a better understanding and appreciation for your design skills. If you are unable to hire a professional photographer, invest in a good camera and learn basic photography techniques to capture quality images yourself.

  • How to start an interior design business in 9 simple steps

    Start generating business ideas with the Wix Business Launcher →  With a growing demand for talented interior designers, there’s no better time than now to start your own interior design business. If you have a good eye for design and you are able to create beautiful and functional spaces, then you have the potential to be successful in this field. In this guide, we will take you through the process of launching your own interior design business, from building a business website to understanding the nature of the business and effectively managing it. Still not 100% sure about your business idea? Use the Wix Business Launcher to evaluate your opportunities based on skill match and profitability. Simply chat with AI about your goals, skills and experience. The Wix Business Launcher will then use proprietary data to make personalized suggestions, plus give you all the market research up front. Get a launch kit as well, complete with all the Wix tools and earning strategies you need to get started right away.  What is an interior design business? An interior design business offers a range of services to clients who seek expert guidance and assistance in designing and decorating their spaces. Services can include space planning, furniture selection, color consultation, lighting design, material sourcing and more. Interior design businesses can be either residential or commercial. Residential interior designers typically work with homeowners to create spaces that are both stylish and comfortable, while commercial interior designers work with businesses to create spaces that are functional and inviting. Why start an interior design business? Running an interior design business comes with its own set of rewards. Not only will you have the freedom to set your schedule and choose projects that you want, but you’ll also be able to work closely with clients and witness their appreciation for your work. The global interior design market is expected to grow at a compound annual growth rate (CAGR) of 8.3% between 2022 and 2028 , with commercial interior design expected to be the largest segment. It's an exciting journey with endless possibilities. How to start an interior design business Ready to get started? Follow these essential steps: Define your business goals Choose an interior design style Build a portfolio Set up your business Acquire necessary licenses Establish a workspace Define your services and pricing Develop a network Market your business 01. Define your business goals Determine your vision for your interior design business and create a business plan . Clarify your target market, design style and the types of projects you want to undertake. Establishing a clear direction will help you focus your efforts and attract the right clients. Learn more about creating an interior design business plan . Once you've written your business plan, write a concept statement to outline your vision and goals. In it, include your Unique Selling Proposition (USP)  - the distinct element that sets your interior design business apart from competitors and defines your value proposition in the marketplace. Identifying and articulating your USP will help form the core of your marketing strategy , enabling you to communicate your strengths and advantages to potential clients more effectively.  02. Choose an interior design style Selecting a specific interior design style for your business can help you stand out, gain credibility and showcase your expertise. First, define who you're looking to design spaces for — families, young professionals, offices or retail spaces. Then, identify which design style can best suit the types of clients you're aiming to attract. Some of the more popular design styles include: contemporary, minimalist, industrial, eclectic and kid-oriented. 03. Build a portfolio Create a strong portfolio showcasing your design work and projects. If you're just starting, consider offering pro bono or discounted services to build your portfolio up. Include high-quality photos, descriptions and details of each project to showcase your skills and expertise. Check out these portfolio website templates on Wix. 04. Set up your business Register your business and choose a suitable legal structure and business entity , such as a sole proprietorship, limited liability company (LLC) or corporation . If you’re not sure which one is right for you, consult an attorney or business advisor—your business structure will have big implications on your legal and tax requirements, so you don’t want to make this decision lightly. 05. Acquire necessary licenses Besides registering your business, be sure to understand the necessary permits and licenses to ensure that your interior design business complies with legal regulations. The specific licenses required can vary by state, so be sure to conduct thorough research into state regulations in order to gain the most accurate information. You should also look into acquiring a tax ID and possibly a reseller's permit. 06. Establish a workspace Determine whether you'll work from a home office or rent a dedicated workspace. Set up a functional and inspiring workspace that reflects your design style and provides a conducive environment for creativity and productivity. 07. Define your services and pricing Decide on the services you will offer—which may include interior design consultations, full-service design, space planning and/or project management. Establish transparent pricing structures for each service based on your expertise, market rates and project requirements. Additionally, implement a variety of payment methods  on your business website to create a more user-friendly experience for your clients. 08. Develop a network Build relationships with suppliers, contractors, architects, real estate agents and other professionals in the industry. Networking can open the door to referrals and extra resources. Attend industry events, join professional associations and engage with online design communities to expand your network. Some tips for building a professional network in the interior design industry include: Intern or shadow credible designers to learn the ropes of the business Collaborate with other designers on projects or offering referrals for clients outside of your area of expertise Attend trade shows, home expos and design fairs to connect with suppliers, manufacturers and potential clients Build relationships with local media outlets, such as newspapers or magazines, to showcase your work and expertise Join local and national interior design associations to attend events, conferences and workshops Participate in online forums and social media groups for interior designers to connect with peers and share knowledge 09. Market your business Develop a comprehensive interior design marketing strategy to promote your interior design business. Create a professional website using platforms like Wix to showcase your portfolio, services and client testimonials. Utilize SEO best practices, social media platforms, online directories and traditional marketing channels to raise awareness about your business and increase online visibility. Thinking of starting another type of business? Check out some of these creative service business ideas  to help get you started. Types of interior design services Deciding which services to offer as an interior designer requires careful consideration of several factors, both internal and external, to find the sweet spot between your passion, skills and market demand. Here's a breakdown of common interior design services: Full-service design:  This comprehensive approach involves the entire design process, from initial consultations and space planning to furniture selection, procurement and final installation. As a full-service designer, you would act as your client's project manager, overseeing every aspect and ensuring a seamless, cohesive outcome. Partial design:  This option caters to specific needs within your client's project. You would offer help with space planning, color palettes, furniture selection or even just sourcing specific pieces. The level of involvement can be customized to your client's comfort level and budget. Hourly consultation:  Sometimes, your client just needs expert advice or a fresh perspective. Hourly consultations offer focused guidance on specific design dilemmas, helping your client make informed decisions about furniture layout, paint colors or overall style direction. E-design:  This growing trend utilizes online platforms for virtual consultations and design services. E-designers provide recommendations, mood boards and shopping lists, offering a budget-friendly alternative to traditional in-person services. Additional specialized services: Kitchen and bath design: Requires specialized knowledge and expertise to navigate plumbing, electrical and ventilation considerations. Commercial interior design: Tailored to businesses, focusing on creating functional and aesthetically pleasing workspaces. Sustainable design: Incorporates eco-friendly materials and practices for environmentally conscious home design. Senior living design: Addresses the specific needs and safety considerations of older adults. Lighting design:  Focuses on crafting lighting designs that naturally blend into an interior space, enhancing both its ambiance and functionality. Flooring design:  Specializes in selecting and installing various flooring materials, from hardwood floors to carpets, in order to complement the aesthetic and practical needs of an interior. Finding the right services to offer as an interior designer involves introspection and research. Ask yourself what excites you and where your skills lie. Then, analyze your target market and competitor landscape to discover gaps you can fill profitably. Start small, be adaptable and let your expertise and market feedback guide your service evolution. This way, you'll create a fulfilling career aligned with your passion and the market's needs. How to manage an interior design business effectively Half the challenge of running any business is making sure that it runs smoothly. Pay attention to these areas of your business and develop the right strategy for each: Client communication: Establish clear communication channels with your clients from the beginning. Regularly update them on the progress of their projects and address any concerns. Transparency is key here, don’t keep your clients in the dark. Project management: Develop effective project management systems to track project timelines, deliverables and budgets. Utilize project management software or tools to streamline communication and collaboration with clients and team members. Financial management: Implement sound financial management practices, including tracking expenses, booking services with proper payment methods, invoicing clients and managing cash flow. Consider using accounting software or hiring an accountant to ensure accurate record-keeping and financial reporting. You’ll also need to consider how to raise money for your business if you cannot self-fund it. Collaboration with contractors and suppliers: Maintain strong relationships with contractors, suppliers and other industry professionals. Clearly communicate project requirements, timelines and expectations for smooth collaboration and timely delivery of materials and services. Continuing education: Stay updated with the latest trends, materials and design techniques. Attend workshops, conferences, webinars or online courses to sharpen your skills. How much does it cost to start an interior design business? The exact cost to start this type of business will depend on several factors, including whether you plan to work from home or rent a physical space and if you will manage the business by yourself, or intend to hire employees from day one. When calculating the cost of starting an interior design business you'll need to consider the following expenses: If you don't have formal education or certification in interior design, you may need to invest in relevant courses or degrees. Check the requirements for licensing and permits in your area. Costs can vary, and you may need to budget for application fees. Consider whether you'll need a physical office space. This could be a home office initially to save costs. Purchase of necessary equipment such as computers, software for design work and other office supplies. Budget for marketing materials, a website, business cards and other promotional expenses to establish your brand. Get insurance coverage for your business, including liability insurance, to protect yourself and your clients. If you plan to hire staff, budget for salaries, benefits, and training. It's important to create a detailed business plan to estimate these costs accurately. Additionally, you might want to start small and gradually scale up as your business grows. Consider consulting with a financial advisor or a mentor in the interior design industry to get more personalized advice of costs based on your specific circumstances. Learn more: How to register a business , How to get a business license How to promote your interior design business Your business isn’t going to sell itself. To attract potential clients, consider these tips: Establish your branding: The first order of business when it comes to branding is to learn how to name your business effectively. If you need ideas, a business name generator can be your trusty companion. You’ll also want to design a unique logo with the help of a designer or logo maker . Check out some of these clothing logo ideas for inspiration and create a visual identity that captivates your audience. Starting a website: Develop a visually appealing and user-friendly website using a website builder like Wix . Showcase your portfolio , services and client testimonials. Consider including a blog to share design tips, industry insights and case studies. Advertise on social media: Utilize social media platforms like Instagram, Pinterest and LinkedIn to showcase your design work. Share high-quality photos, design inspiration and behind-the-scenes glimpses of your projects. Collaborate with influencers: Partner with interior design influencers or bloggers who align with your style and target audience. Collaborate on content, offer design tips or provide exclusive discounts to their followers. This helps to increase your brand visibility across a wider audience. Network with real estate professionals: Build relationships with real estate agents, property developers and home builders who can refer clients to you. Attend industry events, join local business associations and offer your expertise for design consultations or staging services. Get client referrals and testimonials: Encourage satisfied clients to refer your services to their friends, family and colleagues. Offer incentives or discounts for successful referrals. Collect testimonials from happy clients and feature them on your website or social channels to build credibility. Learn how to make an interior design website and get started with these interior design website templates . How profitable is an interior design business? The profitability of an interior design business can vary based on several factors, including your specific business model, target market, location and the effectiveness of your marketing and business management. When calculating the potential profitability of your business it's worth considering the following: The size and type of your client base will significantly impact profitability. High-end residential clients or commercial projects can be more lucrative but competition may also be more intense for them. The demand for interior design services in your area can influence your profitability. In regions with a thriving real estate market or a strong demand for renovation and design services, there may be more opportunities for a profitable business. Specializing in a niche within the interior design industry, such as eco-friendly design, hospitality design, or historic restoration, can set you apart and potentially lead to higher client fees. Your fee structure and pricing strategy will play a crucial role in your path to profitability. Some designers charge a flat fee, while others work on an hourly basis or a percentage of the project cost. Ensure your fees cover both your design services and any related expenses. Managing overhead costs is important. Keep an eye on expenses related to office space, utilities, staff salaries and other operational costs. Building strong relationships with suppliers, contractors, and other professionals in the industry can lead to better deals, discounts and more efficient project execution, positively impacting profitability. Being adaptable to industry trends and changes can ensure your services remain relevant and in demand. Examples of interior design businesses on Wix Check out these interior design businesses for a drop of creative inspiration. Studio ETN Founded by Eitan Cohen, Studio ETN is rooted in the belief that every client's desires and needs must be planted in the heart of the project. The studio has mastered urban spaces with the right usage of light, natural materials and functional design all curated with thoughtful consideration towards a space in its natural form. Farah A Interiors Farah A Interiors knows that the smallest details can make the biggest impact. Since 2015, Farah A Interiors has been helping homeowners in the Dallas-Fort Worth area revamp their spaces, whether they’re looking for a greener outdoor space or a more luxurious bathroom. Michelle Scarola Interiors Since 2017, Michelle Scarola Interiors has offered everything from full gut renovations to room decor refreshes. Founder Michelle Scarola is praised for her creativity and resourcefulness, helping many of her past clients successfully save (and wisely spend) their money. For more inspiration, you can check out these service business examples to help get your creative juices flowing. Benefits of starting an interior design business In summary, if you’re looking to start a business in interior design, you can look forward to the following benefits. Creative freedom: As the owner of an interior design business, you have the freedom to design spaces according to your creative vision. You can experiment with different styles, materials and concepts, offering unique and personalized design solutions to your clients. Professional growth: The interior design industry is dynamic and ever-evolving. Starting your own business allows you to continually learn and grow as a designer. With each new project, you gain valuable experience, expand your portfolio and refine your skills. Financial opportunities: The interior design industry presents various financial opportunities. You can charge for design services, consultations, project management and also earn commissions through product sales or partnerships with suppliers. As your reputation grows, you can attract higher-profile clients and charge premium fees. Diverse clientele: Interior design encompasses a wide range of spaces: residential, commercial, hospitality, retail and more. This diversity offers the opportunity to work on different types of projects and collaborate with clients from various industries, expanding your knowledge and network. Challenges of running an interior design business While starting an interior design business has its advantages, it also comes with its fair share of challenges. These include: Establishing a client base: Building a client base and attracting new clients can be challenging, especially when you’re just getting started. It requires effective marketing and networking strategies to showcase your skills and gain trust in the industry. Managing finances: Proper financial management is crucial for the success of your business. This includes setting appropriate pricing for your services, tracking expenses, managing cash flow and budgeting for materials and resources. Handling multiple projects: As your business grows, you may find yourself juggling many projects simultaneously. This requires strong organizational and project management skills to ensure that each project receives proper attention and meets deadlines. Staying updated with trends: The interior design industry is constantly evolving with new trends, materials and technologies. Many clients will expect you to stay up to date, and keep them informed of the latest trends. How to start a business in a specific state If you're eager to launch your interior design business in a particular state, check out these resources to make sure you navigate the waters of state-specific regulations with care: Start a business in South Carolina Start a business in Pennsylvania Start a business in Oregon Start a business in Tennessee Start a business in Wisconsin Start a business in Georgia Entertaining other pursuits? If you’re looking to learn about other business types , check out these guides: How to start an online business How to start a consulting business How to start a service business How to start a fitness business How to start a fitness clothing line How to start a makeup line How to start a candle business How to start a clothing business How to start an online boutique How to start a T-shirt business How to start a jewelry business How to start a subscription box business How to start a beauty business How to start a trucking business How to start a coaching business How to start a homecare business How to start a plumbing business How to start a nail business How to start a handyman business How to start a marketing business How to start a food truck business How to start a baking business How to start a laundromat business How to start a wedding business How to start a hotel business

  • How to start a dropshipping business in 10 steps

    Get started by:  Creating an online store →  |  Getting a domain → Dropshipping  is a low-risk, retail fulfillment method where a store doesn't keep the products it sells in stock as inventory. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. The beauty of starting a dropshipping business is that it allows you to run an online store without the hassle of manufacturing, inventory management or distribution. You're the middleman between the customer and the supplier, taking the orders and handling the customer service while your supplier takes care of the rest. It's a world of opportunity right at your fingertips. In this article, we'll introduce you to the eCommerce  dropshipping business model and provide a step-by-step guide on how to start dropshipping from scratch. Ready to start selling? Take our dropshipping website builder  for a spin. What is a dropshipping business? Dropshipping is a retail fulfillment method where sellers list products for sale on their website but they don't keep physical stock or inventory of the products. Instead, when an order is placed, the seller purchases the product from a third-party dropshipping supplier  who then ships the product directly to the customer. The seller acts as a middleman between the supplier and the customer. Dropshipping is a popular eCommerce business  model with minimal startup costs, since there is no need to stock inventory, pay for warehouse space or manage order fulfillment. You also don’t have to worry about manufacturing. This keeps your operating expenses  much lower than they would be for a traditional retail business. According to Bruno Brito, dropshipping specialist and CEO at Empreender: “Dropshipping can be an excellent choice for certain types of entrepreneurs, especially due to its advantages, such as low entry barriers and low initial cost.” Launch your eCommerce website  today with Wix. How to start a dropshipping If you’ve decided this is the business for you, below you’ll find a full guide for how to start dropshipping. Research a niche and choose products to sell   Select the right eCommerce platform   Partner with the right dropshipping supplier(s)   Build your eCommerce store   Set up finances Nail down an order fulfillment process with your supplier(s) Brand your dropshipping business Register your dropshipping business Market and optimize your dropshipping business Expand to other sales channels 01. Research a niche and choose products to sell Dropshipping is a huge corner of the retail sector. Custom Market Insights estimates that the global dropshipping market will be valued at approximately $1.6 trillion by 2033 , with a compound annual growth rate (CAGR) of around 24.7% during the forecast period. When you build a dropshipping business, you’ve got thousands—if not millions—of products to choose from. It can be a challenge to decide what to sell in this massive market in order to gain footing for your business idea. To find your product focus, take the following steps: Research your target audience : Investigate their values, preferences, needs and shopping behaviors. Pro tip: avoid using broad statements to describe your niche, such as “outdoor hobbyists,” “music fans” or “young women.” Research trending products : What categories are popular among your target buyers and what products are trending? Use resources like Google Trends, Google Keyword Planner, social media and online marketplaces (like Amazon, AliExpress, Etsy and eBay) to see what shoppers are currently buying. Google Trends data showing an increase in searches around the term "dropshipping." Do some competitor analysis : Make a list of your top competitors. What’s selling well for them? Study their websites to see how they price, describe and market their products. Sign up to their email lists to get insight into their marketing tactics. Run a Google search to identify competitors you may not have considered and uncover how they appear in search results. Use competitor analysis tools like SEMrush or SimilarWeb to gain deeper insights into their traffic, keywords and strategies. Browse social media platforms to see what content resonates with their audience and how they engage. What can you learn from them, and on the flip side, what can you do differently in order to establish your unique selling proposition (USP) ? Establish your business idea : Once you’ve done your research and settled on a niche, determine the breadth of products you want to sell and how they all fit together. For example, if you start an online business  in home décor selling big-ticket items like furniture, will you also stock smaller household accessories like lamps, decorative pillows and rugs? The great thing about dropshipping is that you don’t have to worry about overstocking your inventory. If products don’t sell well or a trend passes, you can easily swap out items from your product catalog. See more : For more dropshipping business ideas , check out our list of the best dropshipping products  to sell online. 02. Select the right eCommerce platform Building a defensible dropshipping business requires having all the right tools at your fingertips to get your online retail  venture off of the ground. Ideally, the best eCommerce platforms  will set you up for success with easy-to-use features and integrations, backed by a secure and crash-resistant infrastructure. Wix’s eCommerce solution offers baked-in dropshipping features, along with a suite of professional tools to establish, design, manage and grow your online store. Set your prices, product descriptions, shipping policies and payment options directly from your Wix dashboard. And, you can trust Wix to automatically sync inventory so that you don’t accidentally oversell on any sales channel—whether you choose to sell from your online store, an external eCommerce marketplace  (like Amazon) and/or social media platforms . 03. Partner with the right dropshipping supplier(s) Finding great suppliers is key to your success: industry research suggests that 84% of dropshipping merchants  consider the process of finding a good supplier the most significant obstacle when starting a dropshipping business. You not only need a supplier who can fulfill a small scale of orders but one who can also scale with your business as it grows. Fortunately, there are various sources for finding the right supplier: Independent suppliers : You can search for suppliers (like dropshipping app, Importify )  directly on Google. You’ll want to research reviews, talk to other sellers (if possible) and vet suppliers carefully. For this reason, manually finding suppliers can be time- and research-intensive. Dropshipping marketplaces : Alternatively, you can find suppliers through a dropshipping marketplace that can connect you with a wide range of pre-vetted partners. Make sure to choose a marketplace that integrates well with your eCommerce platform. With Wix eCommerce, you can browse and install a wide range of dropshipping platforms via the Wix App Market . Print on demand (POD) : For a more bespoke offering, it’s best to integrate with print-on-demand companies , like Modalyst, Printful , Printify . Print on demand is a form of dropshipping that allows you to sell customized products with your own design or logo on them. Just like with traditional dropshipping, you can select from hundreds of products and outsource printing and fulfillment to your supplier. As you consider which suppliers to work with, check that your suppliers provide realistic and transparent shipping estimates. Make sure to order samples of your products and use reviews from other merchants to help gauge your supplier’s reliability. Learn more: Best dropshipping website builders 04. Build your eCommerce/online store A thoughtfully built online store will enhance your credibility, compel shoppers to stick around and make them feel secure when hitting “buy.” It’s the cornerstone of learning how to start a dropshipping business. With Wix eCommerce, you can create an eCommerce website using an intuitive site editor. Follow these steps to get started: Pick a template : Choose from hundreds of designer-made eCommerce website templates  to get your website design in the right direction from the start. Select one that fits your brand, style and target market, then customize the content to make the site your own. Develop a brand identity : Create a cohesive branding strategy, starting with a concept statement  that highlights your core values and ending with your visual identity. Decide on a store name that reflects your brand story, mission and/or personality (you can use Wix’s free Business Name Generator  for inspiration or check out this list of dropshipping business name ideas ). Then, register a matching domain name  and create a logo using the Wix logo maker . Connect to a dropshipping platform : Install your chosen dropshipping or POD app by going to the Wix App Market, searching for a dropshipping platform and clicking the “Add to site” button. Create an account with your platform of choice and start your hunt for great products. Add products and descriptions : Once you’ve chosen and imported products to your store, fight the urge to simply copy and paste product descriptions from your supplier. Instead, take the time to write unique descriptions that fit your company’s tone and are optimized for search engines. Short on time? Use Wix's AI text creator  to automatically generate product descriptions for you in a few simple clicks. Set your pricing and shipping rules : When setting your pricing rules, take wholesale  and shipping costs into account as well as any additional business expenses. Consider your competition, differentiators and perks that you can offer (e.g., free shipping or white-glove service). Then, establish a dropshipping pricing strategy  that keeps your products competitive yet affordable. As a general rule of thumb, avoid competing on price alone. This is a losing strategy for most businesses and will inevitably throw you into many price wars. Be transparent : Learn about your suppliers’ shipping and return policies so that you can write clear store policies. Let customers know what to expect when purchasing from your store. Wix merchant The Boho Birdy  sells a broad range of dropshipped goods—from clothing to home décor—with a touch of bohemian style. Within its site, the company clearly states that it sources from multiple, international suppliers. It additionally anticipates customer questions about shipping and delivery with a detailed FAQ page. This strategy allows the company to manage expectations and prepares customers for the trade-off that comes with purchasing from its store. Optimize the checkout flow : Keep customers happy by offering multiple payment options on your site. Connect your store to Wix Payments, which allows you to accept debit/credit cards, Apple Pay, Pay Now by Klarna and other popular online payment systems. Go live : Click that “publish” button and make your store visible to the world. Congratulations. Your hard work has paid off and you’re now in business. 05. Set up finances Separating your personal banking from your business can help you simplify accounting and make better decisions about pricing. Learn how to set up your finances for your dropshipping business: Create a budget: Outline your expected expenses and projected revenue. Include costs for website hosting, marketing, inventory management software and transaction fees. Open a business bank account: Keep personal and business finances separate to simplify accounting and tax filing. Use accounting software: Monitor cash flow, track sales and manage expenses efficiently. Set up a payment gateway: Ensure you can accept payments securely and easily from customers. Consult a financial advisor: Work with an expert familiar with eCommerce to ensure compliance with local tax laws and position your business for financial stability and growth. Make sure to consider taxes and fees when deciding on pricing. 06. Nail down a seamless order fulfillment process with your supplier(s) Once you sell a product, you need a process for forwarding those orders to your suppliers. The best processes are automated, saving you time and reducing the potential for any errors. Having an automated fulfillment process is especially important as your business grows and your order volume multiplies. While evaluating different platforms to use, you should make note of the differences in their fulfillment solutions and ultimately select the one that best suits your business. Pro tip : White labeling, or private label dropshipping , is an increasingly popular add-on service you can consider when you start learning how to get into dropshipping. With white label dropshipping , your supplier adds your branding and/or labeling to the product packaging during the fulfillment process. You pay a little bit extra to make a product look uniquely your own. Although this can cut into your profit margin, branded packaging builds trust, looks professional and helps customers remember your business. 07. Brand your dropshipping business Branding your dropshipping business means creating a unique identity that resonates with your target audience. It often begins by going back to your niche and understanding your ideal customer. Combine that with your business values to develop a compelling brand story that highlights your values and mission. A large part of branding your business involves creating a logo  and choosing a consistent color palette plus typography, that reflects your brand’s personality. You'll also need to apply your branding to your website design .   When it comes to a dropshipping website you'll want to use high-quality images and detailed product descriptions to build trust with potential customers. Consistency is key to branding a business—making sure your branding is uniform across all platforms, from your website to your social media and email marketing. Always back your brand up with excellent customer service. 08. Register your dropshipping business To register your business , start by choosing a unique business name  and checking its availability. Next, decide on a legal structure (sole proprietorship, LLC, as examples.) and register with the appropriate state authority. Obtain an Employer Identification Number (EIN) from the IRS if required. Then apply for any necessary local business licenses or permits. Always research and register for state and local taxes, ensuring compliance with sales tax regulations in your state. Open a business bank account to separate personal and business finances. Finally, consider consulting with a legal professional to ensure all regulatory requirements are met and your business is properly registered. 09. Market and optimize your dropshipping business As a dropshipper, the bulk of your time will be spent drawing attention to your store. Your primary responsibility is to develop a strong brand that earns your customers’ trust. Start spreading the word with a well-rounded marketing plan that includes these elements: SEO (search engine optimization) : SEO is foundational for increasing your visibility online and making it easier for shoppers to find your products on search engines like Google. Boost your product pages with unique descriptions and content that take on-page SEO factors into consideration (think: short-tail and long-tail keywords, meta descriptions and more). You may even want to start a blog that lets you publish fresh content regularly and reach buyers at various stages of the customer journey. Email marketing : Keep your brand top of mind with a thoughtful business email strategy. You can incentivize site visitors to subscribe to your email list by offering a special discount or gift for their subscription. Use email to engage customers at various stages of their journey (e.g., send abandoned cart emails reminding them to complete a purchase or request feedback on a recently purchased product). Promotional emails can keep customers coming back as well, plus provide insight on the types of products and seasonal campaigns that appeal to your target audience. Social media : These days, one viral TikTok video or Instagram Reel could get your product in front of millions of potential customers. When building a social media strategy, be selective of the channels that you invest your time and money into. It’s better to start with one or two strategic channels than to blindly test every channel possible; each channel has its own quirks and algorithms that you’ll need to get used to. Test various types of content like videos, hashtag contests and posts featuring user-generated content. If it’s within budget, teaming up with influencers who align with your brand is an effective marketing method for dropshipping. Paid ads : Reach new customers with targeted ad campaigns on Facebook, Instagram, YouTube and search engines like Google. Experiment with various ad types until you find what works for your business. Wix users can take advantage of integrated Facebook and Instagram Ads  and Google Ads  right from their website dashboard. According to Lilach Goldis, social media manager at Wix: "We can all agree that consistency is crucial across all social media platforms, but it's equally important not to overwhelm your audience. Always keep in mind to provide value while addressing both the social and media aspects. It's about being where your audience spends time and showcasing your content in the best light possible."   When it comes to starting a business , there’s always room for improvement. That’s why from the get-go you’ll want to set clear and measurable goals for optimizing your site that help to guide your growth as a dropshipping business. Use performance-measuring tools like Wix Analytics , Google Analytics and Google Search Console to gain valuable insights into what’s working and what’s not. There are a number of key performance indicators (KPIs) that you can and should measure. To name a few: Traffic growth : How is your website traffic growing over time? Which sources are people entering your site from and which pages do they tend to engage with? Conversion rate : How many site visitors end up buying from your site? Conversion rates will vary by niche and industry, but several estimates note that 3% is a good benchmark . Monthly sales and profit margin : How much return on investment (ROI) are you seeing from your marketing and advertising efforts? Again, profit margin can vary depending on what you're selling, but estimates place a good range somewhere between 10% and 30% . Purchasing trends : What products are selling best and why? Is demand for those consistent year-round, seasonal, etc.? Average order value (AOV) : Do you see any opportunities to upsell and cross-sell customers and thereby influence larger cart sizes? Customer retention : How many customers are new versus returning in a given period of time? Is there a way that you can encourage repeat buyers and reward their loyalty? Cart abandonment rate : Over 70% of shoppers  abandon their carts without finishing their purchase. How many people are leaving your site before they complete their order? Is there an issue with your eCommerce checkout  flow or payment options? 10. Expand to other sales channels While you’ll want to build a strong online store for your dropshipping business, it pays to offer your products on other channels that have large, established audiences. You may find that certain products sell better on your website, while others sell like hotcakes on Amazon. In fact, 87% of consumers  are more likely to buy something via Amazon than any other online site. Fortunately, when using a tool like Wix’s multichannel campaigns , you can automate and better manage certain processes. For example, you can easily import your store products to Amazon or eBay, while retaining the ability to customize your offer to each channel. You can additionally avoid complexities that come with managing a multichannel strategy, such as keeping inventory synced and routing orders to the right fulfillment partner. Whichever channels you choose to sell on, make sure you’re keeping a close watch over their performance. Test various offers, messaging and/or product assortments to find what resonates best with each unique audience. Understanding how dropshipping works The process for this type of business  is simple and widely used : You list a product for sale on your site : Most dropshipping suppliers and marketplaces offer a catalog of products to choose from. For example, Modalyst  offers millions of ready-to-ship and print-on-demand products, ranging from decorative mugs to jewelry. A customer completes a purchase on your site : Once you’ve listed and priced your products, customers can purchase them from your online store , just like any other online order. You forward the order to your supplier : Many solutions allow you to automate this step. With Wix’s all-in-one eCommerce platform, you can automatically route orders to your suppliers for fulfillment. Your supplier handles the rest : Your supplier preps, packages and ships out the product directly to your customer. Dropshipping isn’t a one-size-fits-all model—there are plenty of ways to structure your business based on your goals, budget and target market. Some approaches focus on convenience and low upfront costs while others emphasize branding, faster shipping or niche product selection. Understanding the different types of dropshipping can help you find the right balance between control, profitability and customer satisfaction. Learn more: eCommerce vs dropshipping Dropshipping logistics models Each dropshipping model has its own pros and cons. Traditional dropshipping is ideal if you’re after a simple, low-risk way to get started. For more control over branding, private label or print-on-demand models let you customize. If fast shipping is key, local or hybrid dropshipping might be your best bet. Understanding these options will help you pick the right approach for your business goals and customer needs. Traditional dropshipping    Traditional dropshipping is a popular way to start selling online without upfront inventory costs. You list products, take orders and your supplier handles the rest. It’s beginner-friendly but has challenges like limited control over product quality and shipping times. Inventory management:  No stock to manage since your supplier holds all inventory Product quality control:  Minimal control depending on your supplier’s standards Shipping times:  Can be long especially with overseas suppliers Overhead costs:  Low as you’re not buying inventory upfront Pros:  Easy to start, low risk, large product selection Cons:  High competition, unpredictable quality, slow shipping Third-party (3PL) fulfillment centers (hybrid dropshipping) Hybrid dropshipping mixes bulk buying with third-party fulfillment centers. Businesses buy inventory upfront and store it at these centers, which handle warehousing, packaging and shipping. This method offers faster and more reliable delivery compared to traditional dropshipping but does need a bigger initial investment. Inventory management:  Your inventory is stored at a fulfillment center, not at your location. Product quality control:  You get some control by choosing suppliers, but you won’t inspect every product. Shipping times:  Typically faster than traditional dropshipping, averaging 2–5 days depending on the fulfillment center. Overhead costs:  Higher than traditional dropshipping since inventory is purchased upfront. Pros:  Faster shipping, better branding and reliable fulfillment. Cons:  Upfront investment, storage fees and inventory risk. Private label dropshipping With private label dropshipping, you can add your branding to products before they ship. Instead of selling generic items, you create a unique branded experience that helps you stand out. While it takes more planning and investment, it’s a great way to build long-term customer loyalty. Inventory management:  Some suppliers offer on-demand branding while others require bulk orders. Product quality control:  You get more control and can work directly with manufacturers. Shipping times:  Often faster with local suppliers but it depends. Overhead costs:  Higher due to custom packaging, branding and bulk purchases. Pros:  Builds a strong brand, increases perceived value and boosts customer loyalty. Cons:  Requires more investment and limits flexibility in product options. Reverse dropshipping    Reverse dropshipping flips the traditional model. Instead of selling low-cost products from China to Western markets, you source high-quality products from countries like the U.S. or Europe and sell them in regions where demand is high. It’s a niche with big potential but comes with its own challenges. Inventory management:  Suppliers in developed markets handle inventory and ship directly to customers abroad. Product quality control:  Products are high-quality but supply can be limited. Shipping times:  International shipping can mean longer wait times. Overhead costs:  Higher due to premium sourcing and shipping fees. Pros:  Less competition, premium margins and stronger customer trust. Cons:  Higher costs, complex logistics and possible import restrictions. Print-on-demand (POD) logistics POD dropshipping is all about custom-designed products like apparel, accessories and home decor. When a customer places an order, the product is printed, packaged and shipped on demand. This model works great for artists and entrepreneurs who want to sell unique branded items without keeping inventory. Inventory management:  No inventory needed—products are made to order. Product quality control:  Limited since sellers rely on POD providers for printing and materials. Shipping times:  Depends on the provider and location, usually 5–10 days. Overhead costs:  Low upfront costs but per-item production costs more than bulk ordering. Pros:  No inventory risk, full creative control and strong branding opportunities. Cons:  Longer fulfillment times, fewer product options and higher per-unit costs. How to find dropshipping products Check out trending products using tools like Google Trends, TikTok and Amazon Best Sellers. Watch what’s going viral on social media—popular products often take off quickly. Browse AliExpress or other supplier sites to see what’s selling, but don’t just copy what’s already hot. Instead, look for unique items that solve a problem. Avoid super competitive markets and steer clear of branded or trademarked products to dodge legal trouble. Got some ideas? Validate them before diving in. Check customer reviews to uncover common complaints—if you can offer a better version, you’ll stand out. Use Facebook Ad Library and TikTok Creative Center to find products with big ad spend. If you keep seeing the same product, it’s probably performing well. Consider seasonality too—some trends fade fast, while evergreen products bring long-term success. Before committing, test your product. Order a sample to check the quality and run a small test campaign with Facebook or TikTok ads. Work with micro-influencers to gauge interest. If you see engagement, clicks and early sales, you’ve got a winner! If not, adjust your strategy or move to another product. Dropshipping success comes down to testing, adapting and staying ahead of the trends. How to choose dropshipping products in a nutshell Follow trends:  Use tools like Google Trends, TikTok or Amazon Best Sellers Check demand:  Look for products getting lots of ad engagement Read reviews:  Spot pain points and sell improved versions Avoid oversaturation:  Too much competition makes scaling harder Test before scaling:  Use ads or influencers to measure interest Tips for starting a dropshipping business You’ve learned everything you need to know about how to start dropshipping, and it’s time to get your business off of the ground. Here are some additional tips for creating a dropshipping business: Set realistic expectations : Don't expect to get rich quickly with dropshipping. It takes time and effort to build a successful business. Some estimates say you can be profitable in around three months , but this timeframe can vary depending on multiple factors, including how much time and energy you have available to invest in your business. Stay up-to-date on trends : The dropshipping market is constantly changing, so it's important to stay up-to-date on the latest trends. This will help you find products that are in demand and that will sell well. Offer competitive prices : One of the best ways to attract customers is to offer competitive prices. However, you need to make sure that you still make a profit after you factor in the cost of the product, shipping and other expenses. Run effective marketing campaigns : You need to let people know about your dropshipping business if you want to generate sales. There are many ways to market your business, from social media to email marketing to advertising. Build a strong brand : Your brand is what will set you apart from your competitors. Make sure your brand is consistent across all of your marketing materials and your website. Track your results : It's important to track your results so you can see what's working and what's not. This will help you make necessary adjustments to your business to improve your chances of success. Dropshipping business stats you should know before getting started Starting a profitable business depends a great deal on the research you do before even getting it off the ground. With this in mind we've put together this list of dropshipping stats to help you make the right choices with what you choose to sell and how. The dropshipping business market is growing:  The U.S. dropshipping market is forecasted to reach $424.3 billion by 2030 , with a compound annual growth rate (CAGR) of 22.3%. Dropshipping business profit margins are good: Typically between 10-20%. These are not a guarantee and depend on what you sell and how well you promote your business.             How to start a dropshipping business FAQ What are the best products for dropshipping? The best dropshipping products are unique, solve problems and have growing demand with low market saturation. Winning categories include smart home gadgets, pet accessories, health and wellness items, eco-friendly products and trending fashion accessories. Focus on lightweight, high-margin, evergreen products that aren’t easy to find in local stores. Can a teenager start a dropshipping business? In theory, yes there aren't any specific age limits for dropshipping. However, in most states in the US, you'll need to be 18 to enter a legally binding contract, which is needed to work for a payment supplier. To register a payment solution on your ecommerce website you'll need to register the business and set up an account with your bank. Some of these steps may be limited to those under 18 years of age depending on your location. Can I start a dropshipping business with $100? It's possible but it won't necessarily translate into instant or large success profitability-wise. For example, on Wix, you can setup a dropshipping website with a payment solution and with integration with dropshipping suppliers from $20 a month. However, promoting your site and attracting consumers may take more investment. Is starting a dropshipping business profitable? According to NicheDropshipping, dropshippers can make somewhere between $500 and $3,000 per month  in their first year of business. As with most things, this amount can vary—but it’s evident that this can be a substantial income supplement if not a replacement once your dropshipping business gets up and running. How much does it cost to start a dropshipping business? The cost of starting a dropshipping business can vary depending on a number of factors, such as the products you sell, the platform you use and your marketing strategy. However, you can get started for as little as $100 to $500 , according to Fit Small Business. What do I legally need to start a dropshipping business? Business registration: Register your business based on local legal requirements, such as forming a sole proprietorship or LLC. Licenses and permits: Check if specific licenses or permits are required for the products you sell. Tax considerations: Obtain a tax ID and understand your sales tax obligations. Is dropshipping legal? Yes, dropshipping is legal. Ensure compliance with trademark laws, have clear supplier agreements and adhere to consumer protection laws. Choose reputable suppliers to maintain legality. What are the common dropshipping mistakes to avoid?  One common mistake in dropshipping is failing to thoroughly research suppliers which can lead to unreliable service and poor product quality. Another pitfall is neglecting customer service; fast and helpful responses are crucial for building trust. Additionally, relying too heavily on one product or trending items can backfire if demand decreases. Lastly, overlooking proper inventory and order tracking can result in delayed shipments or canceled orders harming your brand reputation. Always focus on building a long-term reliable business strategy.

  • How to sell on YouTube in 5 steps

    Today’s crowded marketplace has become a battleground for attention. And there might be no better way to capture buyers or users than YouTube, the planet’s second-most visited website, behind Google. Plus, the video-streaming service is uniquely effective at outperforming other channels in impacting consumer behavior. YouTube viewers are two times more  likely to buy something they saw on the platform. It also stands out among its social media peers, with YouTube viewers four times more likely to use the platform to get information about a brand, product or service. The challenge with YouTube is in standing out on a platform cluttered with creators, eCommerce  competitors and distractions. Below, we provide five actionable steps on how businesses can effectively leverage YouTube to sell products and drive traffic to their website. Learn more: Multichannel selling or best online selling sites Why YouTube is integral to selling online When it comes to selling online , getting your product or service in front of a large audience is critical for success, especially if you're starting a business with little money . YouTube just happens to be a very powerful marketing and sales too due people’s love of video-based information and its hyper-personalized recommendations system. It's reach is also growing with YouTube videos now appearing on over 791.3 million search engine results pages in the U.S. Read also: How to start a business How to sell on YouTube in 5 steps Google is making it easier than ever for businesses to sell directly on YouTube, opening up new opportunities to reach customers. With features like shoppable ads and integrated product listings, businesses can showcase their products to millions of viewers. Here’s how you can get started and tap into this powerful platform: Set up your YouTube account   Create a landing page or online store   Study up on all the ways to sell on YouTube Plan your eCommerce content strategy   Create high-quality videos   01. Set up your YouTube account Create a YouTube account . You'll need to create a Google account first, but if you already use Gmail or other Google app, then you're good to go. Your Google Account comes with a personal YouTube account. To open a Brand Account, click "Create a new channel" from your YouTube Account page and follow the setup prompts. Note: brand accounts can have multiple managers. 02. Create a landing page or online store You don’t necessarily need a website to start selling on YouTube because you can promote products that you offer on online marketplaces or are sold by another brand. However, a website can help you retain full visibility and control over your listings, as well as customer data. A website also serves as one place—free of distractions—where customers can explore everything your brand has to offer. Another perk: If you use a platform like Wix eCommerce , you can start an online store that's automatically integrated with YouTube. Wix is one of few website builders that support YouTube Shopping (more on this later) and gives you all the tools to create a professional-looking site. Learn more: How to make a website How to make a website to sell 03. Study up on all the ways to sell on YouTube YouTube is a goldmine for promoting and selling your products, but the best approach really depends on what you’re selling and what you want to achieve. Let’s dive into several popular methods to get started. YouTube Shopping YouTube Shopping is a free, powerful tool intended to help brand owners and creators reach wider audiences. It lets you promote products directly within your content, whether as product tags (in videos, Shorts and live streams), product shelves, linked end screens, the "Store" tab of your channel—and more. That said, you need to meet certain criteria to quality for YouTube Shopping: You must be part of the YouTube Partner Program Have at least 1,000 subscribers on your channel Your channel is not set as Made for Kids and doesn't publish a large number of children-oriented content Your channel hasn't received any Hate Speech Community Guideline Strikes YouTube Shopping integrates with platforms like Wix, allowing you to easily connect your store and make your product listings visible to your audience. On Wix, simply add Google and YouTube as a sales channel. You can either connect an existing YouTube Shopping account to Wix or create one on the spot. Then, select the products you want to list on YouTube—and Wix will automatically send all of your product images and details to your channel. YouTube Ads Use YouTube Ads to promote your products directly to your target audience. These ads play before, during or after videos and can send viewers straight to your website or product page. YouTube offers a variety of ad formats, including: Skippable in-stream ads : These ads can be skipped after 5 seconds and play before, during, or after videos. They’re great for driving traffic or increasing brand awareness while giving viewers the option to continue watching their chosen content. Non-skippable in-stream ads : These ads must be watched in full (up to 15 seconds) and ensure your message reaches viewers completely. They’re ideal for making a strong, concise impact. Bumper ads : Short, six-second non-skippable ads designed for quick and memorable messages. Good for increasing brand recall. Masthead ads : Premium placement at the top of YouTube’s homepage for maximum visibility, often used for major campaigns. YouTube Shorts ads: Specifically designed for short-form content, these ads appear between YouTube Shorts, allowing you to capture attention in bite-sized moments. Note: YouTube ads are managed through Google’s advertising platform, so you’ll need to open a Google Ads account if you want to advertise on it. Organic promotions You can always sell on YouTube in the good old fashion way. In other words, create content that naturally incorporates your products, like: Product mentions into your videos : Mention your product naturally within your content. For instance, if you're filming a vlog or educational video, highlight how your product fits seamlessly into your routine or solves a specific problem. Showcase the benefits of your products in tutorials or demonstrations : Create videos that show your product in action. A step-by-step tutorial or demonstration can highlight its features and benefits, helping potential customers see how it can add value to their lives. Visual proof is often more persuasive than words alone. Add links to your product pages in the video description : Make it easy for viewers to take action by including direct links in your video descriptions. Pair these links with strong call-to-actions like “Check out this product here” or “Learn more about how this can help you.” This way, interested viewers can quickly find more information or make a purchase. Affiliate marketing If you don’t sell your own products or have an eCommerce store, you can still earn money by promoting other businesses’ products through affiliate marketing. This involves partnering with brands and including unique links in your video descriptions or mentioning them in your content. When viewers click on these links and make a purchase, you receive a commission. 04. Plan your YouTube content strategy Before you start publishing product videos to your channel, take some time to plot out your content. This is probably one of the most important steps when it comes to successfully selling on YouTube. We recommend taking these steps to start: Define your target audience : Think about what content they might be interested in. Younger audiences, for example, may prefer Shorts and content in more bite-sized formats. Or you might find that your audience prefers vlog-style videos over "how-to" tutorials. Research your competition: Take time to study similar creators or businesses in your niche to understand what works and what doesn’t. Analyze their content, engagement strategies and audience responses. This can help you identify opportunities to differentiate your own content while staying relevant. Set specific goals : Lay out clearly what you want to achieve with your YouTube presence. These can include increasing brand awareness, driving sales or generating leads. When it comes to selling on YouTube, your goals might be very specific (e.g., to sell a certain quantity of products within a specific timeframe). Your goals should be measurable and trackable with clear timelines. Stick to a schedule. Consistency builds trust and keeps your audience coming back for more. Whether you plan to post weekly, bi-weekly or monthly, set a reliable schedule to establish a rhythm and encourage viewers to stay engaged with your channel over time. Optimize for search: While not technically a search engine, the way users find content on YouTube is similar to how they might engage with a search engine. To this end, you'll benefit from performing keyword research on YouTube to find relevant search phrases and terms (or even trending topics) to optimize your videos for maximum visiblity. 05. Create high-quality videos The quality of your videos speaks volumes about your brand. So, our top recommendation is to invest where you can in production value. More specifically: User the right equipment: You don’t need expensive gear to create great videos, but basic investments make a difference. Start with a tripod for steady shots and a good microphone for clear sound. Over time, upgrade your lighting and consider a DSLR or mirrorless camera for higher-quality visuals. Focus on one area at a time to improve gradually. Watch out for your lighting and sound: Use natural daylight by positioning yourself near a window or invest in affordable LED light panels for consistent lighting. For sound, an external microphone like a lapel or shotgun mic will ensure clear audio, while reducing background noise like fans or traffic will further enhance quality. Edit with precision: Tools like Adobe Premiere Pro, iMovie of the Wix Video Maker are great for all skill levels. Use editing to trim content, enhance visuals and add graphics or transitions. In general, keep effects minimal to maintain focus on your message. Don't neglect your thumbnails: Thumbnails and titles are your video’s first impression, so make them count. Use tools like Wix's AI-powered Photo Studio to create bold, visually appealing thumbnails with clear fonts and cohesive colors. Craft titles that spark curiosity—like “5 Secrets to Baking the Perfect Cake”—to draw viewers in and make them want to click. How should I market my business on YouTube? As with any sales channel, your content isn't going to sell itself. Make sure you have a good YouTube marketing plan in place to create high-quality content and keep the momentum going after you've published a new video. Ultimately, successfully marketing your business on YouTube hinges on consistency, engagement and providing genuine value to your audience. Concentrate on understanding your audience and fostering a sense of community on your channel. For more specific tips, try the ideas below. Partner up with influencers You don’t need to break the bank to work with influencers. Look for micro-influencers—those with smaller but highly engaged audiences—who genuinely align with your brand. They’re often more affordable and can feel more authentic to their followers. Whether it’s a product review, a giveaway or a simple shoutout, these partnerships can help boost your visibility and engagement without blowing your budget. Read also: How to sell on Instagram  and how to sell on Facebook Marketplace Host live Q&A sessions Use YouTube’s live streaming features to engage directly with your audience. But don't just answer questions—mix it up. Consider hosting “behind-the-scenes” live streams to show how your business operates. Or, run live polls to let your audience shape the conversation and invite guest experts for a casual chat. You can even spotlight customer stories in real time. Show off your brand's personality and have fun with it. Co-market with other brands Why go it alone when you can partner with another brand? Find a company that complements yours and join forces for campaigns, events or cool content. For example, LEGO and Airbnb once teamed up to create an epic IRL and online experience. Whether it’s a joint campaign, product bundle or social media giveaway, collaborations like these expand your audience while offering something fresh and exciting. It’s a win-win for both brands and your customers. Engage with your audience Don’t just post and ghost—jump into the comments and start real conversations with your viewers. Answer their questions, thank them for watching or even ask for fun suggestions on what they’d like to see next. People love feeling heard, and it builds loyalty. Here's a unique idea: try creating a video where you respond to some of your favorite comments. Also, don’t forget to network with other creators in your niche. Drop thoughtful comments on their videos (not just “Nice vid!”), or even suggest a collaboration. A solid, engaged community is the secret sauce to growing your YouTube channel and your business. Drive YouTube traffic back to your website Your YouTube channel can be a powerful tool for driving traffic to your online store , but it’s all about how you connect the dots. Start by including a compelling call-to-action in your video, such as, “Want the full breakdown? I’ve got more tips waiting for you on my site” or "Grab yours before it’s gone—link below." Focus on what your audience will gain, rather than a generic “check out my store” plug. Then, make sure your site delivers, with easy navigation, enticing visuals and maybe even a discount code for your viewers. Don’t just rely on links in the description; use pinned comments, product overlays or a quick demo of the product to spark curiosity. Don’t have an online store to link to? You can create an online store  and run your business with Wix eCommerce. Learn more: Ecommerce vs. social commerce How to sell on YouTube FAQ How much does it cost to sell on YouTube?  Selling on YouTube can be completely free if you focus on organic content like product videos or tutorials to promote your products. Keep in mind creating high-quality videos may involve costs for equipment, editing tools or professional production. If you choose to run YouTube Ads, you’ll pay on a cost-per-view basis, usually between $0.10 and $0.30 per view depending on your audience and targeting. How do I get started with YouTube Shopping? 1. Check requirements:  Ensure you meet YouTube Shopping’s eligibility (e.g., 1,000 subscribers, Partner Program). 2. Link an eCommerce platform: Connect an approved platform like Wix to manage products. 3. Enable shopping features: Use YouTube Studio to activate Shopping in the “Monetization” tab. 4. Add products: Sync your products to YouTube from your eCommerce platform. 5. Feature products: Add product tags, end screens or shelves to your content.

  • What is a domain name and why it matters

    The perfect domain is just a click away: claim your domain →   When you’re ready to build a website, one of the first things you’ll need is a domain name. But what exactly is a domain name and why is it so important? Let’s break it down in simple terms. A domain name is your unique web address that makes it easy for people to find and visit your website. Think of it like your home address but for the internet. It’s made up of a name and a top-level domain (TLD), like "example.com." Without domain names, we’d have to remember a bunch of random numbers ( IP address ) just to visit websites–and let’s be honest, that would be a complete hassle, especially considering that there are over 169 million .com and .net domain names registered . So, if you’re planning on building any sort of online presence—whether it’s to open an online store or to display your online portfolio for potential employees to hire you—then you must get familiar with the ins and outs of domain names. At Wix, we went for the simple yet impactful choice of using our brand name as our domain name. It’s easy to remember, aligns with our identity and portrays credibility right from the start. Your domain name isn’t just how people find your website–it’s also their first impression of your brand. Choose wisely, because as they say, you only get one chance to make a first impression. To help you get started, we’ve put together a detailed guide on all things domain names. You’ll learn what a domain name is, how it works and the best practices for picking and registering one that fits your goals. Here’s what you’ll find in this guide (you can skip ahead to any of the sections below): What is a domain name? How do domains work? The difference between domain and hosting Different types of domains How to choose a domain name Why do domains matter? Domain examples How to buy a domain name What is a domain name registrar? What is a domain name? A domain name is the web address people type into a browser to visit a site. Like a fingerprint, each domain is unique. Domains make it easier to access websites without remembering IP addresses. For example, typing "google.com" is much simpler than entering a string of numbers. Domain names are structured with labels separated by dots, making them easy to read and share. IP addresses are just four numbers between 0 and 255, separated by periods. While computers work well with these numbers, humans prefer words we can remember. That’s where domain names come in—they’re an easy shortcut to access sites like "google.com" instead of a series of numbers. Behind the scenes, the domain name system (DNS) acts like the internet’s phone book, translating these names into numeric IP addresses. This process, called a DNS lookup, ensures your request is sent to the correct website quickly. Get your domain name  now and then learn how to make a website  to go with it. Difference between a domain name and a URL A lot of people use the terms domain name and Universal Resource Locator ( URL ) interchangeably but there’s actually a bit of a difference. A domain name is just one part of a URL. Think of it as the main part of the web address  that includes two main elements: the name itself and the extension. For example, in “google.com,” “Google” is the name and “ .com ” is the top-level domain. But when you look at your browser’s address bar, you’ll see more than just that–it’s made up of several parts of a URL  working together to form the full URL. Learn more: What is a parked domain? URI vs URL Parts of a domain How do domains work? The internet is a global network of computers connected by submarine cables, with each computer having an IP address to send and retrieve data. Domain names are easier-to-remember versions of these IP addresses, like saving a friend’s number under their name in your phone. The domain name system (DNS)  acts as the internet’s phone book, translating domain names into numeric IP addresses. When you type a domain name in your browser, DNS servers find the matching IP address and send your request to the “name servers,” managed by your web hosting provider . The name servers connect to the web server hosting the site, and the data is sent back to your browser—all in seconds. In fact, approximately 16.4 billion searches are made daily on Google alone , relying on the DNS to connect users to the correct websites quickly and efficiently. Learn more: Domain vs. website The history of domains Domain names revolutionized the early days of the internet. Before they existed, users had to input long numeric IP addresses to access websites—a frustrating and complicated process. In 1983, Paul Mockapetris and Jon Postel introduced the Domain Name System (DNS), pairing human-readable names (like “example.com”) with IP addresses. This breakthrough made navigating the web simple and accessible, laying the foundation for the internet we know today. Initially, domain names came with just a few extensions. The first top-level domains (TLDs) launched in 1985—.com for businesses, .org for organizations, .net for networks and a few others. While these TLDs started with specific purposes, their use quickly expanded as the internet grew. The difference between domain and hosting To create a website , you need a domain name and web hosting. These two are often provided by the same company, which can make their roles confusing. Together, they form the foundation of your website’s infrastructure . Think of your website as an apartment complex. Web hosting  is the land where your building (the website) stands, storing all its files on web servers. The domain name is like the building’s address, making it easy for visitors to find you—just as a physical address does. Adding a path, such as “/blog,” directs visitors to a specific page, much like an apartment number guides someone to a particular unit. The internet itself acts as the street that connects visitors to your virtual building. Learn more: Web host vs. domain registrar Different types of domains The DNS uses a unique tree-like structure to keep its huge database organized. At the top is the  root domain, represented by a dot. Everything below that dot forms the domain name space, broken into different levels based on how fast down they fall from the root.  This results in different types of domains , all of which serve a different purpose: Top-level domains (TLD), including new top-level domains Second-level domains (SLD) Third-level domains Top-level domains (TLD) A top-level domain , generally referred to as TLD or domain extension, is the right-most segment of a domain name located after the last dot. It serves to recognize certain characteristics of a website address, such as location and purpose. In August 2022, there were 1,487 TLDs available for registration , the majority of which were added in the last decade. If you’re picking a TLD, choose one that matches your website’s vibe and audience. The options are endless, so you’re sure to find one that makes your site unique. Learn more about how to find the owner of a domain or domain name trends . Let’s take a look at the most popular categorizations: Generic top-level domains (gTLD): Commonly known simply as gTLDs, generic top-level domains are made of three or more characters and are open for registration by anyone. gTLDs account for the vast majority of domain extension options, with more than a thousand added in recent years through ICANN’s new gTLDs program . Available options range from the traditional .org vs. .com and .net to newer options such as .biz , .llc , .tips , .store , .co , .photos , .love , .work , .space , .digital , .club , .tv , .blog , .info , .site , .land , .company , .solutions , .website , .tech , .training , .coach , .world , .party , .yoga , .wiki , .ninja , .directory , .guru , .live , .fit , .studio , .today , .design , .pictures , .expert , .technology , .top , . co.uk , .london , .tokyo , .email and .xyz . Learn more about what .net is . Sponsored top-level domains (sTLD): These are more niche and managed by specific organizations. To register an sTLDA, you usually need to meet certain criteria related to a community or theme. If your website caters to a specific group, an sTLD can help establish credibility and trust right away. Country code top-level domains (ccTLD) : There are  308 country code top-level domains , each of which is identified by a unique, two-letter string. While country code top-level domains were originally intended for business and individuals operating in specific geographical areas, there is also a significant number of website owners who register ccTLDs for branding purposes or to take advantage of certain benefits. This is the case with extensions such as .ai (Anguilla), which is particularly popular within companies in the artificial intelligence industry, and .gg (Bailiwick of Guernsey), which has seen a significant popularity rise in the gaming sphere. Other ccTLD include:   .de (Germany), .nl (Netherlands), .at (Austria), .mx (Mexico), .me (Montenegro), .ch (Switzerland), .br (Brazil), .be (Belgium), .fr (France), .in (India) and .ca (Canada). Second-level domains (SLDs) The second-level domain (SLD) is the part of a domain name that comes before the TLD. It’s typically where you’ll find your brand name, like "wix" is the SLD in "www.wix.com." In some cases, the SLD can also show the type of website in a region. For example, commercial websites in Spain may be registered with the domain extension .com.es whereas in the UK they appear as .co.uk. Likewise, in these same countries academic institutions may be registered under .edu.es and .ac.uk respectively. Third-level domains A third-level domain (or  subdomain ) adds a prefix to a main domain and creates a separate section of your site. It’s perfect for things like blogs, online stores or resource pages without needing to buy a whole new domain.  For example, when creating a free Wix website, your URL might look like username.wixsite.com/siteaddress. But once you buy your own domain, you can add custom subdomains like shop.yourwebsite.com or blog.yourwebsite.com. Third-level domains can get longer if you start adding more nodes. You might come across four-level domains like news.bbc.co.uk or even five-level ones like   www.village.fairport.ny.us. While it’s rare to see a domain with more than four levels, it’s possible. For more in-depth examples, check out the most  popular domain extensions . How to choose a domain name With over  349.9 million domains  registered and thousands added daily, finding the perfect domain requires creativity, SEO knowledge and foresight. This guide to  how to choose a domain name  will help you cover your bases. Here are the most important steps to get you started. Read also: Tips for future-proofing your domain , Most common industry domain name Make your domain name easy to type and pronounce As you start brainstorming domain name ideas, you want to avoid words that are frequently mispronounced (such as “anemone”) or that require a double take before typing (like “liqueur”). You should also refrain from abbreviations and words that can be spelled in numerous ways, such as "ok" or "okay." Test your ideas with friends to make sure they’re easy to remember and t ype.  Ensure your domain name is memorable and relatable For Bhavik Sarkhedi, founder and creative director of Ohh My Brand , memorability has always been an important detail when choosing a domain name. As Bhavik shares, "A great domain name has to stick. My current company, OhhMyBrand, plays off the phrase "Ohh my God," which makes it relatable and fun. My first business was called Write Right-straight to the point and easy to recall... All short, all catchy, all under 12 characters." As Bhavik continues to experience: "The funny thing is, even though I've sold those companies, people still ping me because they remember the names. That's the magic of keeping it simple, relatable and memorable. If your name has recall value, especially in your industry, it's a game-changer. Short and sharp-that's the rule I swear by." Keep your domain name on brand Your domain name should reflect your brand, so your brand name is ideal. If the domain name that matches your brand name is already taken, tag on a keyword to optimize its searchability.  When starting a business , register your domain name as soon as you choose your business name. If it's not available, you could use a domain name generator to find something similar. You can even streamline the process by using a business name generator that immediately shows you the available domains related to each idea. Choose the right domain extension When selecting the best extension for your domain name, there are two main things you’ll need to take into account: perception and pricing. In addition to respecting usage rules, such as not registering your store under an .org domain , you’ll also need to take into account how likely people are to trust and remember certain TLDs. According to a study by GrowthBadger , ".com" is the most memorable and most trusted TLD of them all. As for the pricing, the extension you decide will have a direct impact on how much a domain name costs . Make sure to check all options and weigh the pros and cons before settling on a certain TLD. Learn more: Domain lifecycle , Best .com alternatives according to 33 business owners Why do domains matter? Your domain name is key to building your brand online. A custom domain  instantly makes your website look more professional and trustworthy—far more than a subdomain from a free hosting service. The domain “www.yourbusinessname.com” stands out much more than “yourbusinessname.freehostingsite.com.” When your domain matches your name, visitors can find you faster, remember you longer and trust you more. More than just branding, your domain is what connects users to your site, helping them seamlessly explore what you have to offer. Studies show that 75% of users admit they judge a company’s credibility based on its website design, including its domain name. It ’s easy to promote on social media or business cards, and it gives you the perfect chance to create custom email addresses that reflect your brand in every message. Take the case of Nissan Motors v. Nissan Computer . Nissan Motors went to court over the domain name "nissan.com." That domain was owned by Uzi Nissan, who started Nissan Computer Corporation. Uzi Nissan registered the domain in 1994, which was years before Nissan Motors was interested in it. The legal fight went on for a long time, with claims like cybersquatting and trademark issues. In the end, Nissan Motors had to use "nissanusa.com" for its U.S. website.  Learn more: I have a domain name, now what? What is a domain name example? We've put together some of the world's most well-known domain examples, categorized by niche and as proof that the right domain name is essential to the branding of your business and website. Here are some examples of popular domain names: harvard.edumit.edu amazon.com wix.com spotify.com airbnb.com How to get a domain name Once you’ve chosen the perfect domain name for your site, it’s time to make it yours and purchase it. There are a few things to keep in mind when figuring out  how to register a domain name , including: Checking if your domain name is available  Choosing the right  registrar for your needs Planning for the long term so your domain stays secure Let’s take a closer look at how to handle each step. Search for your domain name First things first, make sure no one else is using the domain name you want. While you could check manually, it can be a hassle if your top choice is already taken. A domain name search  tool saves time and effort by showing you whether your domain is available and suggesting similar options (you can also explore the best domain name generators to help you come up with similar domain names). These tools also give you pricing details so you can compare your choices and pick the best one for your site.   Pick a domain registrar Once you’ve found the perfect domain name, it’s time to decide where to buy a domain name . Not all domain registrars are created equal–pricing, customer support and extra features like privacy protection and domain management  can vary. Keep these points in mind: Pricing Watch out for registrars offering low first-year fees but charging sky-high renewals later. Instead, look for transparent pricing or deals or registrars that provide free domain names . Tip:  Sign up for a Wix  Premium plan , and  get a free domain  with a one-year domain name voucher. Private domain registration ICANN requires everyone who purchases a domain to provide personal information (including full name, email, address and phone number) that is then made publicly available on a database known as WHOIS . If you’re concerned about privacy or want to minimize the chances of spam and identity theft, you can hide this information using WHOIS privacy protection. Some domain registrars include WHOIS privacy protection as part of their offering, immediately protecting your personal data when you buy a domain name , while others offer it as a paid add-on. Web hosting pairing Pairing your domain with hosting from the same provider keeps things simple and can save you money. It allows you to manage all site assets within a single platform, thus minimizing the overall cost and headache. Tip: When you host a site on Wix, you’ll have advanced security monitoring, automatic set-up and enterprise-grade reliability of 99.9% uptime. This helps protect against domain squatting and domain spoofing amongst other cyber threats. Customer support The availability of customer support is one of the most overlooked aspects when it comes to finding a domain registrar. If you ever have any issues at 3 am and can’t get a hold of anyone, you’ll kick your past self for not choosing a registrar that offers live customer support 24/7. Domain age Domain age refers to the amount of time that a domain name has existed, or, as it sounds, how old it is. You’ll want to know your domain age for the following reasons: If you take a domain that previously belonged to a different business, it can indicate the business’s age. This can affect brand trust—both good or bad—if the domain has built an associated reputation over time. This also can make it necessary to check domain history. Older domains may have some SEO benefits since they have had time to build traffic. You can verify domain trademark claims based on domain age and the date it was originally registered. Domain email Some domain registrars’ offerings extend beyond website-focused features. Keep an eye out for additional products and tools that may interest you, as it will make it much easier to connect and manage them through your website. For example, if you want a business email address that uses your domain name instead of that of a generic mail provider, you should look for a registrar that also offers personalized email addresses. Bulk purchasing If you’re planning to expand or launch new brands, buying multiple domains now could save you time and money later. This is especially relevant if you plan to expand your operations to other geographic locations or have a certain product you’d like to promote as a stand-alone brand.             How to keep a domain name secure Protecting your domain name is important to keep your website safe. Here are some simple tips to help you secure your domain:   Choose a reputable domain registrar : Pick a domain registrar known for solid security and great customer service.  Use a strong password: Create a password that’s at least 12 characters long with a mix of upper and lowercase letters, numbers and symbols. Enable two-factor authentication (2FA): Adding 2FA means you’ll need to enter a code from your phone when logging in, giving you an extra layer of protection.  Keep your contact information updated: Make sure your contact information with your domain registrar is up to date. This will help them to contact you if there is any suspicious activity on your account. Watch out for phishing emails: Phishing emails are designed to trick you into revealing your personal information, such as your domain registrar account password. Be careful about clicking on links in emails, even if they appear to be from legitimate sources. Keep your domain registration information private: Domain privacy is critical. Don't share your domain registration information with anyone you don't trust. This includes your domain registrar account password, your domain name and your contact information. Plan ahead by purchasing your domain name If you’re looking to buy a domain or just curious, you’ve likely realized how important domain names are. The US domain name industry is an 8.1 billion-dollar market  that’s still growing, including the lucrative business of domain trading. Once you register a domain, it’s yours—so long as you renew it annually or within your registrar’s time frame. This makes it crucial to secure the domain name for any business you start. It can be simple, like your name, or highly marketable, like business.com, which sold for $345 million . This practice, known as domain parking , often aims at domain flipping , and it’s more common than you might think. Consider purchasing additional TLDs you might want in the future to prevent others from taking them—otherwise, you could find yourself paying in the domain name trade. What is a domain name FAQ What is ICANN? The Internet Corporation for Assigned Names and Numbers ( ICANN ) oversees all domain registrations, allocates and assigns IP addresses, runs accreditation systems for domain registrars and keeps a centralized database of all domain names and their IPs. The ICANN also has the authority to approve new domain extensions (also known as TLDs), manage them and shut them down if they don’t follow the determined rules. They can also approve domain registrars to manage domain extensions and domain registration. How do I find my domain name? Your domain name is the unique web address people use to find your website (e.g., www.yourbusiness.com ). If you already own one, you can find it through the domain registrar where you purchased it. Log in to your account there, and you’ll see your domain listed. If you're starting fresh, you can easily choose and purchase a domain through a website builder or domain registrar. Do I need a domain for a website? Yes, having a domain is essential if you want people to find your website on the internet. A domain acts as your website’s address, making it easy for visitors to reach you. Some platforms offer free website options with subdomains (e.g., yourbusiness.wix.com ), but a custom domain looks more professional and builds trust with your audience. What is the difference between a website name and a domain name? A website name is what you call or brand your site—it's how you refer to it publicly, like "Your Business" or "John's Blog." A domain name, on the other hand, is its web address (e.g., www.johnsblog.com ). Think of the website name as your site’s identity, while the domain name is the way people access it online. What is a domain name in computing? A domain name in computing is a web address used to access websites, making it easier to locate online resources without relying on numerical IP addresses. Beyond websites, the term “domain” can also refer to organizational functions in networking, where it manages grouped resources like user accounts and servers, or in software development, where it defines specific areas of focus such as healthcare app components or database management with domain-specific languages like SQL (structured query language). What is a domain registry? A domain registry is the organization that oversees domain name databases and manages all the information related to domain owners. They keep things organized based on different TLDs like .com, .net. or . co.uk . For example, Nominet handles . co.uk  extensions in the UK. Registries set the rules for how domain names can be registered and used, making sure everything runs smoothly. They also provide access to domain registrars, like Wix, allowing users to see and register available domain names.   What is a domain in email? A domain in email is what comes after the "@" symbol in an email address, like "yourbusiness.com" in "info@yourbusiness.com." With Wix, you can create a personalized email address that matches your custom domain, helping your business look professional and trustworthy. This domain not only routes emails to the right servers but also reinforces your brand's identity every time you send a message.

  • How to make a website mobile-friendly

    Get started by: Creating a website →  | Getting a domain → When people visit your site on their phone—standing in line, commuting or juggling tasks—they’re usually short on time. A mobile-friendly site keeps things simple and quick, helping visitors find what they need without the hassle no matter where they are or what device they use. Whether you're just learning how to create a website or are considering enhancing your current mobile site, this article covers everything you need to know to prioritize your mobile viewers. Discover what  mobile website design  is, the benefits it brings and some crucial  web design  best practices for how to make a website mobile-friendly. Implementing these tips should help you expand your reach. What is a mobile friendly site? A mobile-friendly website is easy to access and navigate on smartphones or tablets. With 60% of users  now online through mobile devices, it’s no longer optional—it’s a must. These sites keep things simple for smaller screens, load fast, and work smoothly, even with slower internet. When it comes to making a website mobile friendly, there’s more than one way to do it. Some sites use fast-loading AMP pages, others go the app-like route with PWAs. You might also come across separate mobile sites or dynamic serving. But in most cases, it comes down to one key decision: responsive vs adaptive design . Responsive design adjusts your layout to fit any screen size, keeping things simple with one flexible site. Adaptive design takes a different path, showing a custom version of your site based on the device. Both work well - responsive design offers flexibility across devices while adaptive design provides more control over how your site appears on different screen sizes. Learn how to make a responsive website  with Wix Studio. 18 easy tips to make your website mobile-friendly Here’s how you can create a mobile-friendly website that works perfectly on both mobile and desktop using a mobile website builder . These tips are easy to follow and will help you deliver a smooth experience for every visitor. Start with a mobile-first approach Choose a mobile-responsive template Avoid using Flash Improve the site’s speed Use fonts that are easy to read Optimize images for mobile viewing Space out your links Implement the viewport meta tag Shorten forms and disable autocorrect Avoid large chunks of text Strategize CTA buttons Incorporate a search function Declutter your web design Make the website compatible with both orientations Simplify navigation Eliminate text-blocking ads and pop-ups Provide an option to switch to desktop view Test the website on real mobile devices 01. Start with a mobile-first approach A mobile first design  focuses on designing user experiences for mobile devices before adapting them for desktop. By tailoring design and development for mobile initially, you ensure your website is optimized for smaller screens and remains responsive as display size increases. With this approach, you prioritize the needs of your mobile users, who are likely the majority of your audience. 02. Choose a mobile-responsive template A responsive layout allows your website to adjust its size to suit the user's device. It can switch between screen sizes, showing relevant content while adjusting the design -- like moving from a two-column website layout  on a computer to one-column on a phone. If you use a responsive design, it shouldn't slow down loading times when changing to different screens.  A responsive website can boost search engine optimization (SEO) because Google favors mobile-friendly sites in search results. Google's algorithms prioritize mobile-rendered webpages for ranking, upping the ante for mobile-friendly websites. For those new to website building or less tech-savvy, Wix offers customizable website templates  with built-in mobile-friendly capabilities. They also offer responsive website templates from Wix Studio. 03. Avoid using Flash Flash is often used for animations, but isn't supported on mobile devices, so it's best to avoid it. It's better to use HTML5 and CSS  for a more responsive and mobile-friendly site. HTML5 allows you to perform online actions without browser plugins, embed media and create animations supported by mobile devices.  04. Improve the site’s speed A website's page load speed is the time it takes for a page to fully load when a visitor goes to that site. Optimizing the load speed is crucial for improving user experience, as slow loading times can drive away visitors and hurt conversions. High speed may influence rankings, so it's important to take necessary steps to boost your website speed. Check your website load time using free tools like Google's PageSpeed Insights . If you notice it's a bit slow, here are some suggestions to help speed things up: Reduce the number of redirects : Clicking on a URL usually leads the server to redirect you to the intended page. Each redirect delays the page load speed as the browser needs to request the server for each one. To speed things up, cut down on redirects. Simplify by using URL shorteners or linking directly to the page you want. Check your web hosting plan : The quality of hosting and servers significantly impacts your website's performance. Opt for a fast and dependable hosting website  to ensure your website runs at its best speed.  05. Use fonts that are easy to read Choosing clear, simple fonts helps users on the go easily digest your content, boosting readability and engagement with your site. Plus, a good font selection enhances your site's appearance, making it more professional and trustworthy. Check out these tips for choosing the best website font : Stick to standard fonts : Prevent delays caused by font downloads on visitors' browsers, which can slow down your website loading time, particularly on mobile. Adjust font size for mobile : The desktop-recommended font size of at least 14 pixels might not suffice for smaller screens. Test it on a mobile device to ensure legibility. Opt for black text over multiple colors : Ensure visibility, especially with varying backgrounds or outdoor light reflections. Utilize limited space effectively : On mobile, bold or capitalize text lines to prevent merging, as spacing out text and images like on desktops may not be feasible. 06. Optimize images for mobile viewing Mobile devices have limited bandwidth compared to desktops, so large image files can slow down loading times. Additionally, many mobile users have data restrictions, making smaller image sizes beneficial in conserving data usage. When working with mobile sites, the aim is to keep image sizes as small as possible without compromising quality. Here are some tips to help: Size your images : High-resolution images take up a lot of space causing slow load times. Wix sites compress images to webp, the optimum type for web performance. You can also use an image resizer  to reduce the file size so they load faster without negatively affecting the quality of what people see on the site. Adopt lazy loading : Loading all images on a page at once can slow down the initial page load, especially on pages with numerous images. Wix sites use lazy loading to load images only when they're about to come into view. This means images aren't loaded until the user scrolls to the area where the image is located. Use percentages instead of pixels:  Having images set in fixed-pixel margins can lead to issues on smaller screens with different mobile resolutions. When images don't scale down properly, visitors might have to scroll horizontally as images exceed the screen width. 07. Space out your links When designing websites , think about how touch devices and mouse clicks work. Since fingers are thicker than desktop cursors, it's essential to space out links further apart on mobile sites to prevent misclicks. When you do link out to pages, try to only link to web pages that are also mobile-friendly for a seamless experience. 08. Implement the viewport meta tag If your page appears at the same width on your phone's small screen as it does on your desktop, viewers will scroll awkwardly from side to side to read each line of text and view different parts of the page. By using the viewport meta tag, you can manage the width and scaling of the viewport to ensure your website displays correctly on all devices. Wix uses the meta tag: . This tag prompts the browser to display the page on a canvas that's 320px wide when accessed on a mobile device. Since most mobile devices display 320px well, the browser won't need to do any scaling, which helps the page be mobile-friendly. 09. Shorten forms and disable autocorrect Typing on mobile devices can be a hassle, so it's best to keep forms on your site short and straightforward. Limit the number of fields required for form completion and utilize autofill options for common information like name and email address. If your website has forms requesting name or address details, a simple way to aid mobile users is by disabling autocorrect for each field. This avoids frustrating corrections that could slow down the form-filling process. 10. Avoid large chunks of text Reading large blocks of text on a mobile device can be overwhelming, leading to user frustration or disinterest in the content. To make your site more mobile-friendly, break text into small, easy-to-read paragraphs and use bullet points or numbering for easy scanning. Add relevant headers that help readers quickly spot key points or sections. Use white spacing to highlight key points, avoid cluttering text and give enough space between words and succeeding lines. 11. Strategize CTA buttons Buttons are essential website design  elements, especially when prompting a call to action (CTA) . Opting for larger buttons helps mobile users easily tap the screen and navigate between your site's pages. Since most mobile users navigate using their thumbs, buttons should be large enough to hit with a thumb. Consider these guidelines when designing buttons for a mobile-friendly website: Apply contrast : To enhance button visibility, consider using contrasting website color schemes . For example, opt for a light color for the button text, a dark color for the button itself and a contrasting color for the surrounding area. Another effective method is to introduce a different color for the button’s border. Optimize the button size : Buttons that are too small can be hard to press, while overly large buttons might take up too much space on a small screen. Keeping buttons around 10mm by 10mm ensures they stay readable and optimized for mobile users and their varying fingertip sizes. Maximize button position : Most people typically use their dominant thumb for interactive tapping. To make it user-friendly, position buttons within easy thumb reach, usually in the lower right part of the screen. 12. Incorporate a search function With limited screen space, it can be challenging to fit all your website's essential information on the mobile version. By including a search function, users can easily find what they're looking for without navigating through multiple pages. This also helps improve user experience  and reduces frustration caused by endless scrolling or clicking numerous links. 13. Declutter your web design When designing a mobile website, make sure to keep it simple. Complex sites with a lot of information can be confusing on any screen, but they're especially tough for visitors on small screens to navigate. Stick to minimal text and images and ensure easy navigation. Follow these recommendations to streamline your mobile design: Prioritize critical functions : Present only the essential functions upfront, since those are what users actively seek. Avoid overcrowding a website with numerous calls to action on one page. Stick to the vital functions users would actively search for, like the contact form. Optimize menu design : Avoid long lists of options and features in menus. Instead, consider using a hamburger menu—a button that opens a longer menu. This approach saves space and reduces clutter, especially on smaller screens. 14. Make the website compatible with both orientations One of the advantages of mobile devices is being able to switch between portrait and landscape orientation. Ensure your website is designed to function correctly in both orientations, so users can comfortably navigate through your site no matter how they hold their device. 15. Simplify navigation When users grab their smartphones, they're usually after something specific—a quick answer, a restaurant's address or a customer service number. In these cases, they want to find the information they need as fast and as easily as possible. Consider what your mobile visitors are hunting for and make sure it's easy to spot on your mobile homepage. Use analytics to know what mobile visitors seek. In Google Analytics, you can add Mobile Traffic as a Segment in the Behavior section, allowing you to see how mobile visitors interact with your website.  16. Eliminate text-blocking ads and pop-ups Mobile users have limited screen space, so it becomes frustrating when ads block the webpage content they're trying to access. Text-blocking ads and pop-ups can also hinder navigation, making it difficult for users to find what they came for. Most visitors won't bother searching for the tiny X to close the pop-up—they'll simply click away to another site. Instead, opt for minimal or no ads on your mobile website to provide a better user experience design . If you must use them for promotional purposes, do so strategically. Make sure the pop-up only appears when users have scrolled to the bottom of the page, not immediately upon landing. Additionally, ensure the close button is prominent enough for users to easily locate and click. Alternatively, consider using other website elements like a less obtrusive top banner for promotions, coupled with a reasonably sized close button. 17. Provide an option to switch to desktop view In some cases, mobile visitors may prefer to view your site in the traditional desktop layout. To accommodate these users, provide them with an option to switch to the standard view if needed. This can be achieved through a simple link at the bottom of the page or a toggle button on the menu. 18. Test the website on real mobile devices Regular testing is the best way to catch small issues that create a worse experience for your visitors. Every so often, pull up your website on your phone and tablet and spend some time browsing to see if anything’s hard to see or difficult to do. Be sure to test using both Android and iOS devices. With a Wix site, use the Editor to preview mobile and desktop views. You can also run the website through Google Lighthouse , a mobile-friendly test, which is free to use. I think it’s important to check your website after you finish editing it. Publish it and check how it looks in the browser. Scroll through the site, check it on mobile devices and test it on different screen resolutions to ensure everything looks good and works properly. Dafna Rabin , Wix Templates design team lead Is my website mobile friendly? Is your website really mobile friendly? A mobile-friendly site should look great, load fast, and be simple to navigate on any phone or tablet. The easiest way to check is to open your site on different devices. Can you read text without zooming? Are buttons easy to tap? Does the layout adapt nicely to smaller screens? If you’re constantly adjusting your screen, it’s time for a mobile upgrade. You can also run your site through online tools that check loading speed and usability on phones and tablets. Testing across different browsers and devices can help uncover hidden issues affecting your visitors’ experience. Mobile compatibility testing Mobile compatibility means your website looks great and works seamlessly on any phone or tablet no matter the screen size or brand. It’s about making sure visitors don’t have to zoom in, squint or struggle to click around. Testing mobile compatibility helps you catch issues like messy layouts, tiny buttons or slow load times before your audience does. Here’s how to check if your site is mobile-friendly: Test it yourself:  Grab a few phones and tablets to see how your site looks and feels firsthand. Use browser tools:  Tools like Chrome DevTools let you preview your site on different screen sizes right from your computer. Try device testing services:  Platforms like BrowserStack let you view your site on a huge range of real devices without needing to own them. Check loading speed:  Use Google PageSpeed Insights to ensure your site loads quickly on mobile. Tap around:  Test buttons, menus and forms on your phone to see if everything works smoothly with your fingers. Check different browsers:  Make sure your site performs well on Safari, Chrome, Firefox and other mobile browsers. How to make a website mobile-friendly FAQ What's the difference between a website and a mobile website? A website is designed for viewing on a desktop or laptop computer, while a mobile website is optimized for viewing on the mobile web via smaller screens such as smartphones and tablets. Mobile websites often have simplified layouts and larger buttons to make navigation easier for users. Is an app better than a mobile website? It depends on your business and target audience. Apps offer a personalized and advanced experience, but not everyone is willing to download an app for every website they visit. A mobile-friendly website can reach a broader audience as it's accessible through any mobile browser. Learn more: Website vs mobile app How much does it cost to make a website mobile friendly? If you use a website builder like Wix you can make a mobile friendly website for free. Choose from a range of mobile friendly templates. Or make a fully responsive website on Wix Studio. How to adapt my website to be mobile friendly? Make sure your images are optimized to be mobile friendly — Wix automatically compresses images to Webp, for example. This can help with loading times and adjusting to different screen sizes. Build a mobile-friendly menu, such as a collapsible hamburger menu for mobile navigation. Increase your website's font sizes for readability on smaller devices and check buttons are large enough to be easily tapped from a phone or device. Test the website on various, actual devices to ensure compatibility. How can I test if my website is mobile-friendly? To test if your website is mobile-friendly, you can use several tools: Google's mobile-friendly test: Enter your URL for a quick analysis. Chrome DevTools: Use the device toolbar to simulate various mobile devices. Actually test on real mobile devices for authentic user experience. Should I create a separate mobile version of my site? Creating a separate mobile version of your site is generally not recommended. Instead, opt for a design that adapts to different screen sizes. This approach is more efficient, easier to maintain and preferred by search engines. What are some common mobile design mistakes to avoid? Common mobile design mistakes to avoid include: Non-responsive layouts Small, hard-to-tap buttons or links Unreadable font sizes Overloading pages with large images or videos Complex navigation menus Not optimizing for touch interactions Failing to prioritize content for mobile views Neglecting to test on various devices and browsers Using pop-ups that are difficult to close on mobile Slow loading times How should navigation be structured for mobile users? For mobile users, navigation should be simple and intuitive. Use a hamburger menu or collapsible navigation to save space. Prioritize key menu items and reduce the number of options. Use clear, tappable buttons and ensure sufficient spacing between clickable elements. How do I ensure my content is readable on smaller screens? For content readability on smaller screens: Use larger, legible fonts (minimum 16px) Increase line spacing for better separation Use short paragraphs and bullet points Implement ample white space Use high-contrast color schemes Avoid wide blocks of text Prioritize important content Use clear headings and subheadings Test on various devices What font sizes and types work best for mobile screens? For mobile screens, use: Font sizes: Body text : 16-18px minimum Headlines : 24-32px Subheadings: 18-24px Font types: Sans-serif fonts like Arial, Helvetica, or Roboto for body text Serif fonts like Georgia for headlines (if desired)

  • What are new top-level domains?

    The perfect domain is just a click away: claim your domain →   When you're building your business website , choosing a domain name is one of the first things you need to prioritize. Top-level domains (TLDs)  and choosing the right one, are a critical part of this process. What are top-level domains? They're the letters that come after the dot in a web address . These have traditionally been - .com, .org, or .net . As more websites launch and competition for domain names increases — with 368.4 million domain name registrations across all TLDs as of the first quarter of 2025 — new top-level domains have been introduced to give businesses more options .  New top-level domains offer more personalized and industry-specific options that can help your business stand out in a crowded online world. For example, a tech company might opt for a .tech domain , while a photographer might choose .photography . So why should you care about new domain extensions ? Moving beyond the trends—they can play a pivotal role in establishing and reinforcing your brand's identity online. With new TLDs, you have the opportunity to register a domain name  that tells customers exactly what you or your business does, with just a glance. Learn more: What is a domain name , What is a domain name registrar The evolution of new top-level domains The story of top-level domains began in the 1980s, with the goal of creating a structured naming system for the internet. Initially, there were only a handful of TLDs and each had a specific purpose. For instance, when it comes to what .com is , it was intended for commercial entities, while .org was designated for organizations. Over time, the landscape of TLDs has expanded significantly. This change has been driven by the need to accommodate increasing numbers of websites and demands for more personalized domain names. As businesses and individuals sought domain names that were both unique and meaningful, the industry responded with a wider variety of TLD options. How new TLDs are coordinated and regulated is an intricate process involving several key players. The Internet Corporation for Assigned Names and Numbers (ICANN) , for example, is a leading regulatory body that plays a crucial role in this ecosystem. ICANN oversees the introduction and management of TLDs to maintain fairness in domain name registration. Types of top-level domains Generic top-level domains Generic top-level domains (gTLDs) are a category of TLDs that are not tied to any specific country or territory. They include familiar extensions like .com and .info , as well as newer additions like .app and .blog .  Country code top-level domains (ccTLDs) In contrast to gTLDs, Country Code Top-Level Domains (ccTLDs) are specific to individual countries or territories—like .de  for Germany, .nl  for the Netherlands or .ca  for Canada. These domains are particularly significant for local businesses aiming to connect with customers in a specific geo. They signal to users that a website is more relevant to their region, which can be beneficial for companies targeting a local market. Why new top-level domains matter: key benefits Your website is often the first connection between your business and potential customers. It’s where impressions are formed and your brand identity starts to shine. New TLDs aren’t just about getting a web address. They’re a powerful tool to boost your brand and create meaningful connections with your audience. Build a stronger brand identity Think of a yoga studio with a .yoga domain or a tech community using .dev. The right TLD sends a message about who you are and what you do in an instant, making it easier for customers to remember and recognize you. It’s a simple way to craft a unique online presence that leaves a lasting impression. Cater to specific audiences with niche targeting New TLDs also help you tailor your domain to fit your industry or audience. A bakery with .bakery or an eco-friendly brand using .earth tells customers exactly what you’re about the moment they see your URL. This kind of focused targeting helps you connect quickly with the right crowd. Boost trust and credibility The right domain doesn’t just represent your business. It can also build trust. Extensions like .expert or .pro naturally communicate authority and professionalism, giving visitors confidence in your expertise. A thoughtful choice here can go a long way in building credibility. Expand your global reach Many new TLDs are even available in languages and scripts beyond English. This opens up opportunities to connect with audiences around the world. Whether you’re growing your business locally in a new country or reaching international communities, these domains make it easier to speak directly to your diverse customers. Lower your cost New TLDs make it easier to stick to your budget. Compared to traditional options like .com, many new TLDs come at a lower price, giving you the perfect chance to secure a professional domain without stretching your budget. With a variety of price options, you’ll find something that works for you—whether it’s a premium choice or a more affordable option. You can even get a free domain name , helping you save more.   By  choosing a budget-friendly TLD, you can focus on growing your business without overspending. Learn more: How to get a free domain name Choosing a niche-specific TLD isn't just about standing out—it's also about protection. By securing domains that are closely aligned with your brand, you prevent others from registering similar names that could confuse customers or dilute your brand's strength. The most popular top-level domains When it comes to top-level domains, some are more popular than others. And despite the increase in available new top-level domains, the original ones are still some of the most popular choices. Their popularity also stems from the level of trust they've built; when users see these domains, they associate them with established and legitimate entities. .com:  The gold standard of TLDs, .com stands as the most recognized and widely used domain extension. Originally intended for commercial entities, it's now the go-to choice for all types of businesses seeking a global presence (currently 157.2 million registrations) . .net:   What is .net?  Initially designated for network services such as internet providers, .net  is now a popular alternative to .com for businesses of all kinds (currently 12.6 million registrations) . .org:  Often associated with non-profits, charities and educational platforms, .org conveys trust and credibility (currently 11.1 million registrations .  .xyz : Known for its modern and edgy appeal, .xyz has gained popularity among innovative startups, tech enthusiasts and creators who want a versatile and fresh domain (currently 4.2 million registrations). .info : As the name suggests, .info is typically used for informational sites. It's an open domain which means it can be registered by anyone, making it a versatile option for various purposes (currently 3.8 million registrations) . Source: Domain Name Industry Brief, Q1 2025 . Ready to get started? Learn how to build a website  with this easy guide. New top-level domains in 2023 In 2023, Google announced 8 new top-level domains . They were: .dad .phd .prof .esq .foo .zip .mov .nexus Other new top-level domains introduced in the same year included: .watches .forum .it .case .meme .ing .music New top-level domains in 2024 and 2025 These are some of the new top-level domains in 2024  that have been added to the domain name system : .vana .living .lifestyle .food .DIY .deal .locker .now .sr .co.jp .sv As for 2025, ICANN's New gTLD Program is actively preparing for the next round of applications. Other new top-level domain extensions to choose from .biz (introduced 2001) .agency (introduced 2014) .digital (introduced 2014) .party (introduced 2014) .top (introduced 2014): 2,066,084 registered domains as of January 2023 .me (introduced 2008) .studio (introduced 2014) .store (introduced 2016) How to choose a new top level domain name Selecting the right top-level domain (TLD) for your website is a decision that can have lasting implications on your brand's online identity and success. With a range of new options available, it's important to choose one that aligns with your business objectives. You’ll need to consider the following: Relevance : Choose a TLD, new or traditional, that reflects your business type or industry. This can help customers understand what you offer at a glance. Memorability : A unique and easy-to-remember TLD can make it easier for customers to return to your site and recommend it to others. Running a media site? Opting for something like .media , makes it very clear what you offer.  Branding : Consider how the TLD will fit into your overall brand strategy and whether it adds value to your brand name. As Ben Seidel the CEO and founder of Igniting Business shares: "Selecting a domain name can be an intimidating process, especially for small businesses. We advise our clients to choose a domain name that directly represents their brand as closely as possible while keeping it simple to type. More importantly, it's crucial to find a balance where the domain should clearly reflect the brand without limiting potential future growth." Remember your goals : Are you aiming for local recognition or global presence? Choose a ccTLD or gTLD accordingly. Consider future growth:  Pick a domain that allows room for expansion and won't limit you as your business evolves. Some new top-level domains can be very specific and picking the wrong one when you start your business  could restrict later scaling needs.  Check availability : Ensure that the domain name you want is available with the desired TLD and consider registering multiple variations to protect your brand. You’ll need to use a domain name search tool  to do this. If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also find the domain owner and registration details for a website with a Whois domain lookup .  Pro tip: Explore domain registrars  to get started.  With Wix , for example, you can easily find and register a domain name for your site and business.  How ICANN approves new TLDs Have you wondered where new domain extensions come from? It’s all managed by ICANN, the Internet Corporation for Assigned Names and Numbers. ICANN oversees the global Domain Name System (DNS), which acts as the internet’s address book, linking human-friendly domain names to machine-readable IP addresses. Their new gTLD program was created to increase domain options, boosting competition, choice and innovation online. How new TLDs are created The upcoming application round is projected to open in April 2026, following the completion of the Applicant Guidebook (AGB) in May 2025 . Here’s how ICANN brings new TLDs into existence: Submit your application:   Want your own TLD? It all starts with submitting a detailed proposal. Applicants need to explain what the TLD is for, how they’ll manage it and what measures they’ll take to ensure top-notch security and reliability. Evaluation phase:   ICANN gives each application a thorough review. They dig into the technical, operational and financial details to make sure the applicant has what it takes to run a trustworthy domain registry. Public objection period:   This stage opens the floor to governments, businesses and the public. If anyone has concerns—for example, a TLD might confuse people or infringe on rights—they can voice them here. Resolve string contention: Sometimes multiple parties want the same TLD, like .blog. When that happens, ICANN steps in to resolve who gets it through auctions, negotiations or community evaluations depending on the situation. Delegation step:   Once everything is approved and finalized, the new TLD goes live. ICANN updates the Domain Name System (DNS), and just like that, the TLD is out there for everyone to use. What are new top-level domains FAQ Can I change the domain name of my existing website?   Yes, you can change the domain name of your existing website. However, when considering how to change a domain name , it is essential to consider the implications on SEO and existing marketing materials. Redirects will need to be put in place to ensure that visitors trying to access your site through the old domain are automatically redirected to the new one. What is SLD vs TLD? An SLD (Second-Level Domain) is the part of a domain name before the TLD, like "example" in " example.com ." A TLD (Top-Level Domain) is the suffix such as .com or .org, showing the domain's category. What is the most common TLD? The .com TLD is the most common, favored for its global recognition and used widely by businesses and individuals. Why are some TLDs closed or otherwise restricted? Some TLDs are closed or restricted to preserve their intended purpose or maintain security. For instance, TLDs like ".gov" or ".edu" are only available to verified government or educational institutions. Restrictions ensure that these domains are used in alignment with their defined roles, fostering trust and credibility for entities using them. What are the new TLDs? New TLDs include industry-specific, brand-centric and creative extensions that go beyond traditional domains like ".com" or ".net." Examples include ".tech," ".store," ".eco" and many others tailored for niches. These options give businesses and individuals more flexibility to align their domain with their purpose or identity. Can I create a new top-level domain? Yes, you can create a new TLD, but the process is extensive and regulated by ICANN (Internet Corporation for Assigned Names and Numbers). You’ll need to apply during designated application periods, submit detailed plans demonstrating technical and operational compliance and pay significant fees. This process is typically pursued by large organizations or entities with specific branding needs. Are there any 4-letter .com domains left? Four-letter .com domains are extremely rare due to high demand and years of registrations. However, some may still be available on secondary markets or through domain resellers, though they often come with a premium price tag. For businesses, exploring alternative extensions can be a practical option. How many TLDs are there in 2025? This year, there are 1,591 top-level domains (TLDs) available on the internet . This includes 1,249 generic TLDs (gTLDs) like .com and .net, 316 country-code TLDs (ccTLDs) such as .uk and .de, 10 test domains and 1 infrastructure domain (.arpa) used for technical purposes. What are the SEO implications of using a .xyz domain? While .xyz domains are SEO-compatible, achieving good rankings requires the same best practices as with .com domains, such as quality content, backlinks and technical optimization. The TLD itself doesn’t significantly affect ranking but could influence user trust. Are new TLDs as secure as .com domains? Yes, new TLDs offer the same level of technical security as .com domains, provided website operators implement HTTPS and other standard security measures. Security primarily depends on the site administrator, not the TLD. Do new TLDs affect user trust? Some users might initially perceive newer TLDs as less familiar compared to .com or .org. However, this is changing as more brands and organizations adopt them. Good branding and consistent user experience can quickly build trust, regardless of the TLD.

  • What is a .com domain?

    The perfect domain is just a click away: claim your domain →   Launched on January 1, 1985, .com is one of the original and most widely use domain extensions across the internet. A domain extension, otherwise known as a top-level domain  (TLD), is the ending part of a web address, like .com , .org  or .net . Originally meant for businesses needing to register subdomains, it's short for 'commercial', a .com domain now suits all kinds of websites and businesses and is often considered a default domain extension. People trust .com sites because they've been around for so long (they're also easy to remember), making it a great choice for almost any website , whether it's for a company, a blog or a personal page.  The only potential con is that as they're so popular, you might find that the first names you try to register with this domain extension are already taken. According to the DNIB Quarterly Report, there are currently 157.2 million .com domain name registrations , making it the most registered top-level domain globally. Websites with .com domains are linked to the United States country code top-level domain (ccTLD), indicating that these sites are hosted by the US Central Office for Internet Domain Names (COID). Learn more: What is a domain Website infrastructure What is a domain name registrar? Why opt for a .com domain extension? It's business oriented .com domains work especially well for websites involved in commerce, business ventures and online activities. The .com extension often signifies to users that the website is associated with business-related endeavors. It's versatile One of the main advantages of a .com domain extension is its versatility. It isn't limited to a specific industry, making it a suitable choice for businesses, organizations and individuals engaged in a variety of online activities. It's established and reliable As one of the earliest domain extensions , .com carries a sense of established reliability. This adds to the trustworthiness of websites utilizing this domain.  People see .com domains as trustworthy and reliable . Benefit Details Credibility and trust The .com domain is one of the most established and recognized extensions. Global reach Not tied to specific countries or regions, .com makes it easy for businesses to connect with a worldwide audience. Easy to remember and share Short, straightforward and familiar, .com domains are simple for people to recall, type and share with others. SEO optimization While not a direct ranking factor, the widespread recognition and trust of .com can indirectly boost your search visibility. Trustworthiness Regarded as reliable, it helps businesses and individuals foster trust with their visitors. Adaptability A great fit for all kinds of industries and purposes, from personal projects to professional endeavors. Professional image Instantly adds credibility and appeal to your website, attracting a more engaged audience. Widespread use Universally accepted, it offers compatibility across different regions and platforms. Resale value One of the most sought-after extensions, .com domains tend to hold higher resale value. Email compatibility Perfect for setting up personalized, professional email addresses tied directly to your website. Learn more: Guide to domain extensions , New top level domains , what is a .net domain How to register and buy your .com domain Select a reputable domain registrar , like Wix, that supports .com extensions. 2. Use the registrar's domain name search tool  to verify the availability of your desired .com domain. You might need to explore variations or use a domain name generator  to find an open and available option. 3. Once you confirm availability, choose the .com domain you want and complete the domain registration process . Provide any necessary contact information and make the required payment. Many registrars offer bundled services, including website hosting . Pro Tip : With Wix when you make a website, a paid plan  includes domain name  registration.  Be aware that .com domains, like others, typically have annual renewal fees. Check with your registrar for specific pricing details and renewal procedures. Wix domains, for example, are renewed every year.  Find the domain owner and registration details for a website with a  Whois domain lookup .  Learn more: How to choose a domain name How to register a domain name How a .com domain made all the difference for this Wix user Owning a .com domain played a big part in growing Upside Aerial  into the successful business it is today. More than just a web address, it gave the brand an instant layer of trust and professionalism—especially important for a niche offering like aerial fitness.  Their website quickly became more than just a place to book classes or check prices. It turned into the heart of their brand. For founder Michelle Spurlock, the site was a way to introduce people to aerial arts, a sport many hadn’t encountered before. “Our website basically became the crux of the whole business because lots of people don’t know what aerial arts is,” says Michelle. “That made our community feel really important,” she adds. “It made our students feel like, ‘Whoa, that's me up there.’” Through bold photos of real students and instructors in action, the message came through loud and clear: aerial fitness is for everyone, no matter your age or ability.  This inclusive and informative approach sparked curiosity and helped build a welcoming, tight-knit community. And with a .com domain backing it all, Michelle was able to show new visitors that this wasn’t just a hobby—it was a serious business with staying power. When COVID-19 forced the studio to close just days after opening, the website became a lifeline. Michelle pivoted quickly, offering online classes and virtual events to keep her community connected from home. The credibility of her .com domain gave people the confidence to keep showing up—even in uncertain times. Today, with an integrated scheduling software  and a dedicated app that keeps students engaged, Upside Aerial continues to grow. And it all started with a strong foundation—including a domain name that people could remember, trust and return to.  How .com domain originated The .com domain launched in 1985 and quickly became a cornerstone of the internet. Originally designed for businesses and organizations, it helped them establish a presence on the emerging web. The first-ever .com domain, symbolics.com, was registered by Symbolics, Inc., a computer manufacturing company, on March 15, 1985. This milestone set the stage for .com to become a symbol of online success and global brand recognition. Today, the .com domain remains the most trusted and recognized extension worldwide. It’s the top choice for businesses, entrepreneurs and individuals because of its credibility and universal appeal. From global corporations to small startups, .com represents professionalism and reliability. Learn more about smart domain name management  strategies to keep your online presence strong. What is a .com domain FAQ Can I use .com for non-commercial websites? While possible, it's recommended for websites with a focus on business, either physical or online. If you’re learning how to make a website , choosing the right domain extension is an important step. Are there any restrictions on .com domain registration? Generally, there are no specific restrictions, but it's essential to review the registrar's policies for any updates. Is .com suitable for personal portfolios? Yes, .com can be a suitable choice for personal portfolios, particularly if they involve commerce, business or online content. Can I use a .com domain for business emails? Yes, you can use a .com domain for business emails, and it’s one of the most popular choices for creating a professional image. If you’re learning how to create a business email , a .com domain ensures your email address aligns seamlessly with your website and brand. Formats like contact@yourbusiness.com or team@yourbusiness.com are great starting points, but you can also explore unique email name ideas that reflect specific roles or departments, making communication more personalized and efficient. Can I get a free .com domain? Yes, Wix offers a non-customizable free domain forever, or a customizable free domain when you purchase a premium plan. This is a great way to start your website with a professional and widely recognized domain extension. What are the benefits of a .com domain over other extensions? The .com extension is globally recognized and trusted, making it ideal for businesses aiming for a broad audience. Its familiarity enhances brand credibility and memorability. Users often default to typing ".com" when entering web addresses, which can lead to increased direct traffic. How does a .com domain affect SEO? While search engines like Google don't prioritize .com domains solely based on their extension, .com websites often benefit from higher click-through rates due to user trust. This increased engagement can indirectly boost SEO performance. Is .com or .org better? The choice between ".com" and ".org" depends on your website's purpose. ".com" is ideal for commercial businesses and is the most recognized and trusted TLD, making it suitable for a broad audience. On the other hand, ".org" is traditionally associated with non-profit organizations and is perceived as more appropriate for mission-driven or community-focused sites. Other popular domain extensions to consider .info domain .org domain .co domain .net domain .llc domain .studio domain .media domain .solutions domain .expert domain .group domain .technology domain .land domain .tokyo domain .london domain .love domain .training domain .photos domain .party domain .top domain .christmas domain .holiday domain

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