10 Tips for Writing a Professional Photographer ‘About Me’ Page

How to Write a Good About Me Page for Photography Website

This post was last updated on August 26, 2020.

Who knows you like nobody else does? Who plays a discreet, yet decisive role in your photography career? No, we’re not talking about your beloved mother. But rather, your 'About Me' page, a widespread but often neglected part of a photography website, or any website for that matter. With the frenzy of selfies on Instagram, any attempt to talk about yourself has become somehow suspicious. It shouldn’t. Actually, when you’re running a business, it’s considered good practice to show your clients who you are, how you work and what your values are. This is especially true when you’re offering a service and don’t necessarily have something tangible, like a product, to show in order to convince potential customers.

When well-conceived and well-written, a bio expresses your personality in such a way that a potential customer will want to choose you – you, and not the next result on Google. Sometimes it’s hard to find the right words when you actually need to say something smart and inspiring about yourself. And if you do, you don’t always know how to shape it in a professional way that will get your potential clients excited. This is why we’ve collected the most important guidelines for optimizing your 'About Me' page - both in terms of content and design. Additionally, you’ll be able to get inspired by amazing photographer bios created by Wix users.

10 tips for a great photographer 'About Me' page:

  1. Remember that less is more

  2. Look your best

  3. Get in front of the lens

  4. Become a movie star

  5. Storify your narrative

  6. Share your passion

  7. Let your actions speak

  8. Mind the language

  9. Tell Google who you are

  10. Encourage immediate action

01. Remember that less is more

As one of the most important parts of your portfolio, it is imperative that your photographer 'About Me' page appears on your website menu. This practice is a must regardless of whether your bio has a dedicated page or appears as a strip on your one-page website. In any case, your visitors shouldn’t have to click more than once before finding it.

Simplicity is the key word here, also when it comes to naming your page. The best practice is to go for 'About' or ‘Bio,’ which are the most widespread, and thus the most identifiable. Names like ‘Skills’ or ‘Info’ could be confused with your ‘Services’ page or your ‘Contact’ form, so it’s best to avoid them.

When arriving on your page, visitors should face a clear and informative headline. A single-line phrase like “Meet Henri Quart-Tiers” is perfect for telling your visitors what they should expect to find on the page. You can also go for something along the lines of “Zoom in on Henri Quart-Tiers,” if you want to take the photo metaphor to the next level. In any case, make sure that the tone of this headline and of the first sentences is welcoming and conversational, since you want to intrigue your readers and make them eager to get to know you better.

Pro photographer bio example: Take a look at the quote below to see how Robert Stephens managed to summarize the essence of his work in just a few words.

“Photography is my passion - nature is my refuge. Combine the two, and that is where I am most at peace.”

Pro 'About Me' photographer example: You can also follow Martin Olson’s steps and take a minimalist approach on your entire bio page.

minimalist photographer about me page example

02. Look your best

The fact that an 'About Me' page is mostly made up of text doesn’t mean that you should neglect its design. Just like any other part of your photography website, this section needs to look impeccable and professional. First, make sure all the visual elements are aligned with the atmosphere of the rest of your site, from the header to the footer, colors and fonts.

Speaking of fonts, it’s highly recommended to opt for a basic one in order to keep your typography as clear and legible as possible. Most exotic fonts are hard to read, for your viewers and their browsers alike. For the same reason, avoid exclamation marks and all-caps writing.

Finally, when the design and text are ready, make sure to review the final result on several devices before publishing. Notably, you’ll want your ‘About’ page to be like the rest of your site: fully mobile-friendly. We can’t stress this point enough, since nowadays more than 50% of Internet traffic comes from smartphones and tablets. These users may have small screens, but they have big expectations that you need to meet.

Pro photographer bio example: Most photography website templates include a mobile-friendly, professionally designed 'About Me' page that you can easily customize.

photography about me page on website template

03. Get in front of the lens

You know what they say: the shoemaker’s children always go barefoot. While you can easily capture an alluring silhouette in the street or take a glorifying portrait of any client, you might have a hard time taking self portraits. Sound familiar? Like it or not, you’ll have to conquer your shyness, as people find it easier to trust a service provider after seeing their face.

This is especially true when that person is about to enter an intimate life event like their wedding, the birth of their child or a birthday. So make sure you put an engaging and flattering picture of yourself on the 'About Me' page of your photography website. Black and white or color, in a studio or in front of a landscape… All variations are equally good, as long as the picture conveys your photography style and clearly shows your face – and no, a snapshot of you hiding behind a camera is not an option!

Pro 'About Me' photographer example: The portrait displayed on Edwin A. Edou’s bio page allows visitors to put a face on the person behind the camera as they read his story.

self-portrait on photographer bio

04. Become a movie star

Video has been one of the largest photography trends in recent years, and can also be found on ‘About’ pages. Because it’s animated, a video is naturally more engaging than any other kind of content. Furthermore, if you’re not a natural born writer, telling your story in front of a camera might flow more naturally than typing on a keyboard. The same goes for your visitors, who may prefer watching a video rather than reading a chunk of text. Finally, as a professional photographer you know all about the right angles and lighting to make any subject shine.

There are many different types of content you can include in your ‘About’ page video. One option is to tell your story in an interview format. You can also insert samples of your most remarkable images to get your viewers eager to see more of your portfolio. Another nice addition is to share behind-the-scenes footage of your photoshoots, such as directing a bride as she poses for the camera (if you’re a wedding photographer), climbing a cliff (if you’re a travel photographer), or setting up the lighting in your studio (portrait photographer).

The more you show how you actually operate, the easier it will be for potential customers to imagine themselves working with you. Once you have your script ready, simply switch your camera from the “Photo” to the “Record” mode, and add Wix Video to your portfolio.

Pro photographer bio example: In this beautiful video, Tony Salvagio shares his inspiring story, examples of his work and footage of his shooting sessions - all in just over two minutes.