5 Successful CBD Businesses Selling Hemp-Derived Products Online




Cannabidiol (CBD) is one of the hottest product categories on the market right now. In the past few years, hemp-derived CBD products like skincare and candles have developed into a multimillion-dollar industry.


Research is developing on the proposed benefits of hemp-derived CBD, and recent U.S. legalizations have made the opportunities even greater for merchants. This is a great time to sell CBD online.





Still, selling CBD online has its challenges. Paid ad campaigns and health claims may bring along legal complications. As they’re selling in a fairly new product category, CBD merchants also need to educate their customers.


We’ve rounded up 5 CBD websites with effective, creative solutions. If you’re starting a CBD business and looking for site inspiration, here are some of our favorite sites selling CBD online.



01. Brown Girl Jane


Founded by 3 sisters and friends across the U.S., Brown Girl Jane sells CBD wellness and beauty products for women of color. Brown Girl Jane’s founders are motivated by a powerful mission and a loyal community of customers.





What makes Brown Girl Jane a top 5 CBD website?


High-Quality Images. From lifestyle images to their product pages, every photo is crisp, colorful and unique. They showcase their professional packaging, while giving shoppers a sense of luxury.


Press Fold. Brown Girl Jane’s online store has been featured in 20+ publications, including Forbes, Cosmopolitan and Beyoncé’s Black Parade Route. Because CBD is an unfamiliar category to many shoppers, CBD websites need to build brand trust right away. To achieve this, Brown Girl Jane prominently displays their media features on their homepage’s second fold.


Customer Community. Platforms like Facebook and Google don’t allow advertising for CBD products, which presents a challenge for CBD businesses’ online presence. Brown Girl Jane figured out a creative solution: they built a customer community to spread the word about their products. They also place an email marketing subscription form at the footer of every page, encourage customers to share their stories for store credit and more.



02. GoGreen Hemp


GoGreen Hemp pride themselves on their transparency and the way they educate their customers about hemp-derived products and buying CBD products online. They sell various forms of hemp-derived products, including skincare, gummies, drops and softgels.





What makes GoGreen Hemp a top 5 CBD website?


Content Base. This CBD online store dedicates an entire “Learn” section on their menu bar, complete with a guide to buying CBD oil online. With strong content, CBD sites can educate new customers and boost SEO. This gives CBD businesses an alternative to advertising on restrictive platforms like Facebook, and helps them get found by shoppers searching for their products.


Lab Results. To increase trust, this CBD website shows the lab results for every batch of products. Shoppers can access these reports conveniently on a centralized page or from individual product pages.


Detailed Product Descriptions. GoGreen Hemp gives comprehensive product descriptions—a must for CBD websites. They organize their descriptions clearly, with tabs for ingredients, proposed benefits, suggested use, product details and a chemical analysis.



03. Pepper Lee CBD


The creator behind Pepper Lee CBD farms and processes her own hemp, promoting a meaningful relationship with nature. Her beauty and care products are handmade, and she adds a personal touch by welcoming shoppers to reach out to her with any questions.




What makes Pepper Lee CBD a top 5 CBD website?


Diverse Testimonials. On the “About” page, Pepper Lee CBD features testimonials from customers with various ages and lifestyles. The reviewers span from a retiree to a professional boxer, so shoppers can find a customer they relate to and see how the product can benefit them.


Natural Product Photography. The company photographs their products in home settings rather than against clinical, static backgrounds. This type of image helps shoppers picture these products on their own countertops.


Free Shipping Promotion. Visitors who subscribe to Pepper Lee CBD’s mailing list receive free shipping on their first order. With this incentive, the company increases the volume of their email marketing and makes subscribers more likely to purchase.



04. Physicians Preferred


Physicians Preferred sells CBD oils and topical treatments. They’re a vertically-integrated business, which means they handle the hemp themselves, from growing to packaging it.





What makes Physicians Preferred a top 5 CBD website?


Strong Branding. Physicians Preferred reinforces their slogan, “Engineered by Nature”, with a green, brown and tan color scheme. They also feature prominent organic, vegan and non-GMO labels on the homepage.


Descriptive Product Names. Each product is titled by its suggested use, like “Rest, Relax & Renew” and “Everyday Wellness”. This helps shoppers find exactly what they’re looking for, fast.


Clear Policies. The company makes their privacy policy and return policy easily accessible on the footer of every page. Both policies include clearly organized details and contact information to help shoppers buy with confidence.



05. Manifest Wellness


Manifest Wellness sells organic hemp-based CBD products that they handcraft in small batches. They also offer crystals, aromatherapy and beauty products on their site.





What makes Manifest Wellness a top 5 CBD website?


Store Membership. Manifest Wellness has a members area that builds customer retention and a sense of community. By creating a store account, returning customers can view all of their orders, save their shipping info, create a wishlist, connect with other members and more. Wellness Tribe members are also offered bonus perks and an “all access pass” to exclusive rewards.


Reviews. On the bottom of each product page, shoppers can leave and read reviews. CBD products can be new and confusing, and people trust other shoppers for recommendations more than they trust brands. Positive, real-life reviews show that people liked the product and convince shoppers to make a purchase (or three).


Loyalty Program. Manifest Wellness has a loyalty program that rewards returning customers with order discounts. This is a smart move, as CBD products are often used on a regular basis. Their website prominently displays a gift icon on all pages, showing the customer’s rewards status, plus ways to earn and redeem reward points. Points can be earned by placing an order, following Manifest Wellness on social, sending friend referrals and more.



With Wix’s complete eCommerce platform, you can create your own U.S.-based CBD online store with secure online payments and more must-have tools. Start selling CBD online today.



Tova Kamioner

eCommerce Writer


Tova is a content marketer with a passion for compelling business stories. Perhaps more obsessively than others, she watches the Super Bowl for the ads.



Note: This article is intended solely to discuss and highlight marketing tactics. The sites above have been selected solely because of effective website elements. Wix doesn’t endorse the websites, featured products or any product claims made on the websites. Wix has not investigated and has no knowledge if any statements on the websites have been evaluated or approved by any medical or governmental authority, including the U.S. Food and Drug Administration.

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