- Rebecca Tomasis
- 2 days ago
- 7 min read
Instagram templates are the secret weapon for marketers and creators looking to streamline their content while keeping it visually stunning. With over 140 million users in the US alone, Instagram is one social media platform that continues to capture the hearts of companies and customers everywhere. A vibrant place to build brand awareness, using Instagram marketing as part of a marketing strategy is almost a given.
Whether you're crafting a brand story, promoting a product or simply looking to elevate your social media game, templates offer a polished, professional look without the heavy lifting. They save time, maintain consistency and help your posts stand out in a crowded feed.
This guide dives into the best Instagram templates available today, tailored to help you create scroll-stopping content with ease. From bold designs to minimalist layouts, these templates are designed to fit a variety of styles and goals. No matter where you are in your creative journey, these tools can help you work smarter, not harder, while making a lasting impression.
Create posts that stop thumbs in their tracks with our easy-to-edit social media templates. Tailor the layouts to fit your look and feel, then post with confidence. It’s the smart way to stay fresh across all your channels.
TL;DR: 12 best Instagram templates to use today
Instagram templates are pre-designed layouts for posts and stories that help marketers and creators save time, maintain brand consistency, and create visually appealing content. These templates are customizable, beginner-friendly, and ideal for businesses looking to enhance their Instagram presence. Below is a summary of the 12 Instagram templates highlighted in the article:
Template | Purpose |
Sale Instagram template | Promote sales with eye-catching designs. |
Services and pricing template | Showcase services and pricing professionally. |
Before and after template | Highlight transformations effectively. |
Tips template | Share bite-sized advice and expertise. |
Challenge template | Boost engagement with interactive challenges. |
New product template | Announce new products stylishly. |
Special offers template | Highlight discounts and limited-time deals. |
Friendly reminder template | Promote events and increase signups. |
Wisdom Wednesday template | Share motivational quotes and advice. |
Last chance template | Create urgency for limited-time offers. |
Quote of the day template | Inspire followers with meaningful quotes. |
Engagement template | Spark interactions with polls, questions, and games. |
What is an Instagram template?
Instagram templates are pre-made Instagram post and story layouts that can be edited and customized. They’re a great Instagram tool because they're easy to use, look highly professional and can be created seamlessly on a computer or mobile device.
In fact, you don’t even have to be an experienced designer to create stunning Instagram posts. Many brands will use pre-made templates with apps if they lack the resources to create their own.
Create stunning content quickly with our Instagram post templates.
12 Instagram templates from Wixel
01. Sale Instagram template
If your business includes an online store, it goes without saying that you’ll organize sales throughout the year. An eye-popping template is perfect for capturing the attention of visitors. The stark contrast of color, stylish imagery and unique arrangement of text will help you create hype around the event.
02. Services and pricing Instagram template
Whether you're a freelancer, agency or business, showcasing your services and pricing is key to attracting clients. A polished template that combines clean design, bold typography and strategic layouts will present your offerings in a way that’s both professional and visually appealing. Perfect for building trust and clarity with your audience.
03. Before and after Instagram template
Show off your transformations with a striking before-and-after template. Perfect for industries like beauty, fitness, home improvement or design, you need a layout that highlights the impact of your work. Side-by-side visuals and bold captions, it’s a powerful way to build credibility and wow your audience.
04. Tips Instagram template
Share your expertise and keep your audience coming back for more with a tips template. Designed for clarity and engagement, it should feature clean layouts, bold headers and space for bite-sized advice. Whether it’s life hacks, industry insights or how-to guides, this template makes your content both helpful and shareable.
05. Challenge Instagram template
Boost engagement and create a buzz with a fun and interactive challenge template. Whether it’s a fitness challenge, a creative contest or a community-driven activity, this design should encourage participation. With bold calls-to-action and vibrant visuals, it’s a surefire way to energize your audience.
06. New product Instagram template
As a small business owner with an Instagram business account, it’s important to update followers when you introduce new products or services. This requires a special Instagram template to help you make the announcement in style. This template should shout “New” from the rooftops, using overlapping text boxes to beckon customers. To customize this post and save time, use color theory to highlight the text with colors that match your website’s color scheme and use an image of your product as the background.
By the way, if you have your own blog, this template example is also great for updating followers about new blog posts.
Learn how to edit photos like a pro with our easy-to-follow photo editing tips to make your products stand out.
07. Special offers Instagram template
Make your promotions impossible to miss with a vibrant special offers template. Whether it’s a discount, a limited-time deal or an exclusive perk, this design should use bold colors, striking imagery and clear messaging to captivate your audience and drive action.
08. Friendly reminder Instagram template
Let’s say you’ve got an event coming up that you want to promote. What better way to increase signups than by announcing there are only a few spots left? This friendly reminder will go a long way - it’s fun, unique and includes clever imagery that clearly communicates its message to followers.
Pro tip: Facilitate signups by directing users to a registration page. You can do this by including it in your post’s caption or adding the link to your Instagram bio.
09. Wisdom Wednesday Instagram template
Wisdom Wednesday is a much better nickname than “hump day,” don’t you think? Add some value to your feed by giving followers a dose of wisdom in the middle of the week.
Since Instagram is an image-centric platform, a social media graphic with an awesome vector illustration will make users stop scrolling to take a closer look. Add the caption to offer a piece of advice or motivational quote. Inspirational quotes have an enormous consumer appeal in almost every market and are a fantastic way to gain new followers.
10. Last chance Instagram template
A touch of minimalism can go a long way in this Instagram template, where a neutral background design allows the bright message to stand out. The combination of imagery and text clearly communicates to followers that they have a limited time to take advantage of a special offer.
There’s plenty of space to add custom next or imagery in this template. One idea is to include create your own logo to further brand the post.
Follow our simple guide on how to design a logo that represents your brand perfectly.
11. Quote of the day Instagram template
Quote of the day posts are a savvy way to get users to fall in love with your Instagram feed. Whatever your industry, you can use a template like this to give your followers meaningful tips from industry experts or other inspiring words.
12. Engagement Instagram template
Spark meaningful interactions and build a sense of community with an engagement-focused Instagram template. Whether it’s a poll, a question, or a fun “this or that” game, this design is crafted to encourage your audience to participate. Featuring bold prompts, vibrant visuals, and interactive elements, it’s perfect for boosting comments, shares, and overall engagement. Use this template to connect with your followers and make your brand feel approachable and relatable.
Why should you use Instagram templates?
Instagramming is an art that requires consistent engagement with followers. This starts by crafting the perfect combination of attractive visuals and written content, while exhibiting a brand identity that’s consistent throughout your posts. Instagram templates provide a solution to both of these demands.
First of all, if you’re not a professional graphic designer and don’t have one, using pre-made Instagram templates lets you create gorgeous posts with ease. The more you charm audiences with beautiful visuals, the higher the chances they’ll like your posts, follow your feed and click through to your website.
According to Dor Cohen, distribution specialist at Wix:
“Eye-catching images and videos distributed on Instagram and TikTok can capture attention, enticing viewers to visit your website for the full story.”
The second reason to use Instagram templates is to maintain a consistent look and feel, which is a key aspect of branding. Whether it’s your brand colors, font type or tone of voice, repeatedly using these distinct traits will improve your social media presence, brand recognition and help audiences relate to your Instagram marketing content.
Discover what is typography and how it can help elevate your designs.
Using templates means you can create exciting variations of feed posts, Instagram stories or a carousel while maintaining a cohesive aesthetic. On that note, when multiple people manage your Instagram account, pre-made Instagram templates will make it easy for everyone on board to stick to your brand’s style guidelines.
Instagram templates FAQ
Why are Instagram templates important for branding?
Instagram templates are a powerful tool in social media marketing, helping you maintain visual consistency across your posts to cultivate brand recognition and trust. With cohesive templates, your feed looks polished and professional—inviting your audience to engage with your message while making your presence unforgettable.
Can I customize Instagram templates to fit my style?
Absolutely. Templates are made to be personalized. You can adjust colors, fonts, images and layouts so that each post reflects your voice and vision. This flexibility empowers you to create a feed that feels authentically yours, while still enjoying the advantages of professional design.
Are Instagram templates suitable for beginners?
Yes. Instagram templates are designed for users of all skill levels. Whether you’re a graphic design novice or seasoned creator, templates make it easy to achieve eye-catching results—especially when paired with smart editing tools and helpful guides along the way.