Website QR code generator

A website QR code is a scannable barcode that stores a web URL. When someone points their phone camera at it, they're taken directly to the linked site—no typing required.

These codes appear everywhere: on business cards, restaurant menus, event flyers, print ads, packaging and storefront signage. They connect offline materials to online destinations, letting people reach your website with a single scan.

Unlike basic black-and-white codes, a custom website QR code can be designed to reflect your brand. You can change the body and eye shapes, pick your own colors and add a logo to the center. A well-designed code looks professional, fits naturally into your existing materials and is more likely to earn a scan in the first place.

Wixel's website QR code generator gives you all of these options in one place. Enter your URL, customize the design and download in PNG, JPG or SVG—ready for print or digital use. You can also add the code directly to any design you're building on the platform, keeping your whole creative process in one spot.

Creating a QR code for your website takes just a few steps. Start by selecting URL as your destination type, then paste in the web address you want the code to link to.

From there, customize the look. Choose a foreground and background color, pick a body shape—square, rounded, dots and more—and select an eye style that fits your aesthetic. You can also upload a logo to sit in the center, which helps with brand recognition.

Before downloading, use the live preview to scan the code and confirm it takes you to the right page. Wixel's generator checks contrast levels automatically, so you'll know if your color choices could affect scannability.

When you're happy with the design, sign in or create a free Wixel account to download your code. You can export as PNG, JPG or SVG. PNG works well for digital use, SVG gives you a scalable vector for large-format print and JPG keeps file sizes small.

After that, drop it into a flyer, menu, poster or business card. You can download the file and place it yourself, or add it directly to any design you're already working on without leaving the platform.

Functionally, there's no difference. A website QR code and a URL QR code both encode a web address and send anyone who scans them to that page. The terms are used interchangeably.

The distinction is mostly contextual. "URL QR code" is the broader term—it can refer to any web link, including links to files, social profiles, documents or internal pages. "Website QR code" typically implies the destination is a public-facing homepage or landing page, which is why it's a common phrase for people building marketing materials or promoting a business online.

When you create one on Wixel, you enter a URL—it can be a homepage, a product page, a blog post, a booking page or anything else with a web address. Whether you're searching for a "website QR code" or a "URL QR code," the tool and the output are exactly the same.

What matters most isn't the label. It's where the code takes people. Make sure your URL is correct, test it on a real phone before printing and check that the destination page loads quickly on mobile—since that's where most scans happen.

Yes—print is one of the most common use cases for website QR codes. Flyers, posters, business cards, brochures, packaging, magazine ads and direct mail all work well. The code gives your audience a direct path to your website without having to search for it or type in an address.

For print, resolution matters. Download your code as PNG at high resolution, or as SVG—a vector format that scales to any size without losing quality. This keeps the code sharp whether it's printed at business card size or on a large banner.

Contrast matters too. Your code needs a dark foreground on a light background to scan reliably. Wixel's generator monitors contrast as you design, flagging any color choices that could cause issues before you finalize anything.

It's also worth leaving clear space around the code—a few millimeters of white margin on all sides. This helps scanners read it correctly, especially in busier layouts.

Before sending to print, scan the downloaded file on a real phone to confirm everything works. Once it's printed, there's no way to update the destination.

Yes—and that's one of the main reasons to use a dedicated website QR code generator over a basic one. You get full creative control over the visual design of your code.

You can change the foreground and background colors to match your brand palette, or apply a gradient for a more dynamic look. The body shape—the pattern that makes up most of the code—can be set to square, rounded, dotted, classy and more. The corner squares, called eyes, can also be styled independently of the rest.

On top of that, you can upload a logo to the center of the code. It reinforces brand recognition and makes your code stand out in a crowded layout.

Wixel's generator checks contrast automatically as you design. Not every color combination produces a reliably scannable code, so any issues are flagged in real time before you download anything.

When you're done, export as PNG, JPG or SVG. If you're working on a design already—a menu, an invite or a flyer—you can add the code directly to that project without switching tools. The whole process stays in one place.

It depends on how the code was created. Static QR codes—which is what Wixel's website QR code generator produces—don't expire. The destination URL is encoded directly into the code itself. As long as your website is live and the link is valid, the code will work indefinitely.

The only time a static QR code stops working is if the destination URL changes or the page goes offline. The code can't be updated once it's been created. If you move your website, restructure your URLs or take a page down, you'd need to generate a new code with the updated address.

This is worth keeping in mind if you're printing in bulk or adding a code to something permanent—like signage, packaging or a printed publication. Use a URL you're confident won't change. If the destination is a temporary campaign page or a time-limited offer, make sure the page stays live for as long as the materials are in use.

Dynamic QR codes—a different type—can be redirected after creation, but they typically require a paid subscription with a third-party service. For most uses, like linking to a homepage, a booking page or a social profile, a static code does the job and there's no ongoing cost.