URL QR code generator

A URL QR code is a scannable code that stores a web address. When someone points their phone camera at it, it takes them directly to the linked page—no typing, no searching. You can use it to link to any valid URL: a website, landing page, product listing, portfolio, social profile or online form.

URL QR codes are one of the most widely used QR code types because they're so flexible. Businesses print them on menus, flyers and packaging to connect print materials to online destinations. Content creators add them to event signage or merchandise to drive traffic to a specific page. For personal use, they're great for sending wedding guests to an RSVP page or sharing a photo album link.

With Wixel's URL QR code generator, you're not limited to a plain black-and-white square. You can customize the colors, body shape, eye shape and add a logo—so the code looks intentional and fits your design. When it's ready, you can download it in PNG, JPG or SVG format or drop it straight into a Wixel design project.

Creating a QR code for a URL takes just a few steps. First, open the QR code generator and select "URL" as your destination type. Paste in the link you want to encode—this can be any valid web address, from a homepage to a specific product or landing page.

Once your URL is entered, the generator produces a live preview right away. From there, you can adjust the design: change the body and eye shapes, set custom foreground and background colors, and upload a logo to sit at the center. The contrast checker runs automatically as you go, so you'll know the code scans correctly before you download it.

When the design looks right, sign in or create a free account to download your code. You can save it as a PNG, JPG or SVG. You can also insert the QR code directly into a design you're building in the editor—flyers, menus, social posts—without switching between tools.

Yes—Wixel's URL QR code generator gives you full control over how your code looks. You're not locked into a standard black-and-white square. Here's what you can change:

Colors: Set a custom foreground and background color to match your palette. You can also apply a gradient to the foreground in linear (vertical or horizontal) or radial styles.

Body and eye shapes: The body is the pattern of dots or squares that fills most of the code. The eyes are the 3 corner markers. You can choose from several styles—square, dots, rounded, extra-rounded, classy and classy-rounded—for both.

Logo: Add an image to the center of the code—your brand mark, icon or signature graphic. It reinforces recognition and makes the code feel intentional rather than generic.

One important note: always keep the foreground color darker than the background. The built-in contrast checker flags issues as you go, so you're always designing with scannability in mind. Download in PNG, JPG or SVG once you're done.

A static QR code has the destination URL encoded directly into the code pattern itself. Once you generate it, the link is fixed—if you need to change the destination, you'd have to create a new code and replace it wherever it's displayed.

A dynamic QR code works differently. Instead of encoding the destination URL directly, it stores a short redirect URL that points to the real destination behind the scenes. You can update the link at any time without changing the code or reprinting materials. Dynamic codes also tend to look less dense visually, since the encoded string is shorter.

For most uses—linking to a website, sharing a social profile, directing someone to an RSVP page—a static code works perfectly well. Dynamic codes are more useful in large print runs or ongoing campaigns where the destination might need to change after materials are already distributed.

Wixel's URL QR code generator creates static codes. They're free, don't expire and don't require any subscription to keep working. If your project needs redirect management or scan tracking, that's a different category of tool—but for design and sharing purposes, a static code covers the vast majority of needs.

Yes—Wixel's URL QR code generator is free to use. You can enter your URL, customize the design and preview the result without signing up or entering any payment details.

To download your finished code, you'll need to sign in or create a free account. Registration is free and lets you save your code so you can access or update it later. Once you're in, you can download in PNG, JPG or SVG at the resolution you need.

There's no cap on how many codes you can generate. If you're working across several projects—a code for your homepage, one for your Instagram and another for a PDF menu—you can create and download as many as you need at no cost.

Paid plans include extra credits, but generating, customizing and downloading QR codes is available on the free tier. That covers the full design experience: color controls, shape options, logo upload, contrast checking and high-quality export formats. You don't need to upgrade to get a polished, scannable code.

A URL QR code generated on Wixel doesn't have an expiry date. The code is static, meaning the destination URL is encoded permanently into the pattern. As long as the link you used still works, the code will keep working—there's no timer set by the generator.

The main thing that can break a QR code isn't the code itself—it's the destination. If the page it points to goes offline, the URL changes without a redirect in place, or the link becomes invalid for any reason, the code will stop working. The best way to protect against this is to make sure the page stays live and accessible.

If you're printing your code on physical materials—business cards, flyers, a menu—test it with a quick scan before you commit to the print run. Catching a broken link before printing saves you the cost and time of a reprint.

Once you've downloaded your code, it's yours to keep and reuse. There's no subscription required to keep it active, and downloaded files don't expire. Save the original and you can drop it into new designs on Wixel any time you need it.