The advancement of low code solutions marks a shift in how companies will operate.

Making a website used to be difficult. Building anything larger than a landing page that met performance and security requirements was a daunting task. But low code platforms today do away with the need to build and maintain a dedicated server infrastructure. Just as cloud computing allowed the tech industry to finally move away from on premise networks, low code web development makes it easy to rapidly deploy your website with reliable infrastructure that lets you scale at the pace of your business.

Low code has the potential to revolutionize your business operations. Faster development throughput means you can spend less time worrying about your website, and more time building meaningful relationships with the clients you rely on.

This shift has real world implications for your business goals and priorities. In this blog post, we’ll take a closer look at how low code platforms such as Velo can help you run your business with a speed and efficiency that once seemed unimaginable.

Low Code Means More Time Focusing On Your Business

In the past, creating a website may have required a full operations team to manage your infrastructure. A local coffee shop could demand a dedicated team to maintain their website, even when the site in question only needed a few simple pages for their menus or photos. The web design process could be incredibly time consuming and require resources that would put them out of reach to all but the most wealthy, tech-savvy businesses.

This problem was so common in the early 2000s that it led three technologists—Avishai Abrahami, Nadav Abrahami, and Giora Kaplan—to abandon their initial idea for a startup and instead focus on creating a suite of low-code web development tools now known as Wix.

At the time, websites served as directory entries for local shops looking to attract more business to their storefronts. Ecommerce was still an incredibly new industry, with Amazon and other online giants like Alibaba still finding footing in the global marketplace. But today, ecommerce is a massive industry that accounted for roughly 15 percent of all U.S. retail sales in 2021. To put this into perspective, ecommerce was only 5% of all retail sales within the US in Q1 2012.

The digital transformation of our society has expanded in other ways as well. Social media platforms have dramatically impacted the ways we interact and recommend businesses to each other in ways that did not exist before 2000. These trends demonstrate just how important it is to be able to create dynamic data rich websites with ease.

Low Code Means Your Website Works for You

With platforms like Velo, all of the heavy lifting is done for you. From server maintenance and security to the latest advances in user interface design, Velo ensures that your website has all of the features you’ve come to expect from the modern web. This translates to real savings in terms of cost, and more importantly, time.

Instead of hiring a team of dedicated developers to build your website, you can focus on what you do best and create a world-class, industry-leading business within your field.

Whether you choose to use our integrated features or build your own custom ones using Velo, your customers will feel the difference as they can get the attention they deserve.

Larger Talent Pools

Talent Acquisition is a large factor when choosing a website platform for your business.

Your website should be seen as an investment in your business, a piece of digital infrastructure for your company to call home. And like any good home, it’s important to start with a great foundation, ensuring that your structure is soundly built, sustainably sourced, and styled to your exact specifications. Though they share many differences, your website should be treated in much the same way—as an extension of the life you breathe into your business.

Most of your development costs will come after the initial version. As your business evolves, your website will change alongside it, growing to accommodate every new feature that your business demands. This is why it’s important to build your site on a reliable platform that offers all of the features you need from the start.

When you’re ready to make changes to your website, you’ll be happy you built your foundation on Wix.

Need to change some text? Want to tweak your website design? Do it yourself without writing any code at all with help from either our Classic Editor or Editor X development interface.

Does your site require custom functionality that isn’t available by default? That’s what Velo is for!

Your developers will thank you for choosing a code-friendly platform like Wix, and be more than happy to find a Javascript API that suits your needs.

If that weren’t enough, web development with Velo also has the enormous advantage of allowing you access to the Wix Marketplace. There you will find Velo Certified developers who can help build a website with all of the features your fast-paced business demands.

Low Code platforms are here to stay, and you should take advantage of the many new business opportunities they can bring.