A squeeze page is a type of landing page used by marketers to capture leads and grow their email lists. It’s a single page, usually with just one call-to-action, that encourages visitors to opt into something in exchange for something of value. Wix Forms sends submitted contact information into Wix Contacts and connected business workflows.
Because these pages are most commonly used as entry points in online marketing campaigns, they’re usually placed strategically within a website or linked from ads on platforms like Google Ads and Meta Ads. For example, users might be presented with a pop-up leading to a squeeze page to download an ebook or sign up for a webinar while reading a blog post on a related topic. According to Wix State of Websites 2026, sites with blog content are 5x more likely to generate eCommerce sales and 5x more likely to secure bookings than sites without one.
Squeeze pages are considered to be effective at increasing conversions, as they reduce the number of steps it takes for visitors to take action on a site. In order to maximize their efficiency, they should contain compelling content that encourages visitors to convert, along with a clear call-to-action. When designed well and used strategically, squeeze pages can be a core part of any marketing strategy or campaign.
Other terms for squeeze pages include lead capture pages and opt-in pages, although oftentimes they might be referred to simply as landing pages. However, it’s important to keep in mind that there are several distinct characteristics that differentiate squeeze pages from the broader type of landing pages.
For example, squeeze pages typically feature only one form field or call-to-action, while other pages may include multiple elements. This is due to the fact that they are designed to capture leads and build email lists, rather than to provide detailed information about the product or service being promoted. As such, squeeze pages should be created with the goal of getting visitors to take action as quickly and easily as possible.
What is a squeeze page funnel?
A squeeze page funnel is the path a visitor follows after opting in: the squeeze page captures their details, a thank-you page delivers the promised reward and follow-up emails nurture them toward a purchase or other conversion. As visitors go through the funnel, they become more familiar with the product or service being offered and are more likely to convert. Using this strategy, marketers can maximize the efficiency of their squeeze pages and capture leads at a faster rate. Wix Email Marketing lets businesses design, send and track branded email campaigns using templates or AI.
One thing worth knowing: The businesses that see the strongest results from Wix's marketing tools aren't necessarily the ones with the most sophisticated campaigns. They're the ones who send consistently. A simple monthly email sent every month outperforms an elaborate campaign sent once and abandoned.
Squeeze page vs. landing page
A squeeze page is a type of landing page with a very specific purpose: capturing visitor information in exchange for a reward. A squeeze page typically includes an opt-in form that asks visitors to provide their email address or other contact information in order to receive access to something exclusive, such as an ebook, video series, or free trial.
On the other hand the term landing page is used for any single web page dedicated to a specific product, service, or topic. They are often used in digital marketing campaigns, and are designed for visitors who have clicked on an ad, link, or article and want to learn more about the offer.
Learn more: What is a landing page?
Squeeze page examples
Squeeze pages can promote almost any offer, as long as it's something your audience genuinely wants. Here are a few common examples:
Ebook or guide download: a fitness coach offers a free “7-day meal prep guide” in exchange for an email address.
Webinar registration: a marketing consultant collects names and emails for a live workshop on growing an Instagram following.
Discount code: an online boutique gives 15% off a first order to visitors who join its list.
Newsletter sign-up: a creator invites readers to get a weekly roundup of tips, with a short line on what they'll receive and how often.
Free trial or consultation: a software company or local service offers a free trial or a 15-minute call in exchange for contact details.
In every case, the page sticks to one offer, one short form and one button.
Squeeze page design tips
When designing squeeze pages, it is important to keep it simple and focus on ensuring visitors’ attention is solely directed to the action you want them to take.
A landing page isn't just a webpage. It's your first impression. I always tell people to keep it simple, focus on one goal and make it easy for visitors to take action.
— Idan Cohen, Senior SEO Strategist at Wix
The design of this type of page typically consists of a headline, a brief description of what the visitor will receive for submitting their information, and an opt-in form element. This minimalist approach results in an incredibly versatile space when it comes to customization, allowing you to create strongly branded pages while making the most of the latest web design trends.
In general there are many similarities when it comes to designing landing and squeeze pages, in terms of their effectiveness, so landing page best practices can also be used when designing a squeeze page.
Furthermore, most landing page templates can easily be modified and optimized to meet the requirements of squeeze pages.
How to create a squeeze page
Choose your opt-in offer. Are you going to send people to download an ebook, to sign up for a webinar or perhaps to get a discount voucher?
Design your headline. This is what will capture your potential customers' attention first, so make it count. Be clear with your messaging and branding. Don’t over promise.
Keep your page simple. Remember that this is a squeeze page, not a general landing page. Make sure it's easy for users to give the information you wish to collect.
Decide where users will encounter your squeeze page, and make sure it’s in a place on your site that makes sense within their potential customer journey. If it appears too soon, you might make users bounce from your site, wait too long and they may be less inclined to engage with it.
Add social proof. A short testimonial, subscriber count or recognizable client logo can reassure visitors that your offer is worth their email address.
Test and refine. Try different headlines, offers and button text, then keep the version that converts best. Make sure the page works smoothly on mobile too.
The best landing pages guide people naturally. With Wix, you can test layouts, buttons and headlines without needing a designer, so your page converts better every time.
— Idan Cohen, Senior SEO Strategist at Wix
How can I drive traffic to my squeeze page?
You can drive traffic to your squeeze page through various methods, including:
Paid advertising (e.g., Google Ads, Facebook Ads)
Social media promotion
Email marketing
Content marketing (e.g., blog posts, videos)
SEO optimization and organic traffic from search engines such as Google
Referral traffic from other websites
