Squeeze Page
What is a squeeze page?
A squeeze page is a type of landing page used by marketers to capture leads and grow their email lists. It’s a single page, usually with just one call-to-action, that encourages visitors to opt into something in exchange for something of value.
Because this type of pages are most commonly used as entry points in online marketing campaigns, they’re usually found strategically placed within a website or on external sites such as Google Ads or Facebook Ads. For example, users might be presented with a pop-up leading to a squeeze page to download an ebook or sign up for a webinar while reading a blog post on a related topic.
Squeeze pages are considered to be effective at increasing conversions, as they reduce the number of steps it takes for visitors to take action on a site. In order to maximize their efficiency, they should contain compelling content that encourages visitors to convert, along with a clear call-to-action. When designed well and used strategically, squeeze pages can be a core part of any marketing strategy or campaign.
Other terms for squeeze pages include lead capture pages and opt-in pages, although oftentimes they might be referred to simply as landing pages. However, it’s important to keep in mind that there are several distinct characteristics that differentiate squeeze pages from the broader type of landing pages.
For example, squeeze pages typically feature only one form field or call-to-action, while other pages may include multiple elements. This is due to the fact that they are designed to capture leads and build email lists, rather than to provide detailed information about the product or service being promoted. As such, squeeze pages should be created with the goal of getting visitors to take action as quickly and easily as possible.
What is a squeeze page funnel?
A squeeze page funnel consists of a series of squeeze pages, each offering different content that encourages visitors to take a specific action. As visitors go through the funnel, they become more familiar with the product or service being offered and are more likely to convert. Using this strategy, marketers can maximize the efficiency of their squeeze pages and capture leads at a faster rate.
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Squeeze page vs. landing page
A squeeze page is a type of landing page with a very specific purpose: capturing visitor information in exchange for a reward. A squeeze page typically includes an opt-in form that asks visitors to provide their email address or other contact information in order to receive access to something exclusive, such as an ebook, video series, or free trial.
On the other hand the term landing page is used for any single web page dedicated to a specific product, service, or topic. They are often used in digital marketing campaigns, and are designed for visitors who have clicked on an ad, link, or article and want to learn more about the offer.
Squeeze page design tips
When designing squeeze pages, it is important to keep it simple and focus on ensuring visitors’ attention is solely directed to the action you want them to take.
The design of this type of page typically consists of a headline, a brief description of what the visitor will receive for submitting their information, and an opt-in form element. This minimalist approach results in an incredibly versatile space when it comes to customization, allowing you to create strongly branded pages while making the most of the latest web design trends.
In general there are many similarities when it comes to designing landing and squeeze pages, in terms of their effectiveness, so landing page best practices can also be used when designing a squeeze page.
Furthermore, most landing page templates can easily be modified and optimized to meet the requirements of squeeze pages.
How to create a squeeze page
Choose your opt-in offer. Are you going to send people to download an ebook, to sign up for a webinar or perhaps to get a discount voucher?
Design your headline. This is what will capture your potential customers' attention first, so make it count. Be clear with your messaging and branding. Don’t over promise.
Keep your page simple. Remember that this is a squeeze page, not a general landing page. Make sure it's easy for users to give the information you wish to collect.
Decide where users will encounter your squeeze page, and make sure it’s in a place on your site that makes sense within their potential customer journey. If it appears too soon, you might make users bounce from your site, wait too long and they may be less inclined to engage with it.
Squeeze page FAQ
How can I drive traffic to my squeeze page?
You can drive traffic to your squeeze page through various methods, including:
Paid advertising (e.g., Google Ads, Facebook Ads)
Social media promotion
Email marketing
Content marketing (e.g., blog posts, videos)
SEO optimization
Referral traffic from other websites