What is a Content Delivery Network? A content delivery network, abbreviated as CDN, is a group of servers that are geographically...

What is product differentiation? Product differentiation is the process of distinguishing a product or service from its competitors. It...

What is a go-to-market strategy? A go-to-market (GTM) strategy is a plan-of-action that helps organizations bring their products and...

A web server is a computer system that stores, processes and delivers web content such as web pages, applications, images and videos across

A microbusiness is a small business with fewer than ten employees and no more than $2 million in annual revenue.

An XML file, which stands for Extensible Markup Language, is a type of markup language document used to store structured data online.

What is marketing intelligence? Marketing intelligence refers to the process of gathering, analyzing and interpreting data so a business...

Competitive advantage is a set of unique features or qualities that allow a company to gain an edge over its competitors.

A marketing channel is essentially how products or services are marketed to potential customers.

Market penetration is the measure of how much market share a business has in its industry.

Marketing management is the process of analyzing a brand’s marketing opportunities, and using that information to direct, plan and organize

Buzz monitoring, also known as social buzz monitoring, is an important tool for understanding what people are saying about you or your brand

Contextual advertising is a form of online advertisement that takes contextual information into account in order to display the most releva

A customer journey refers to the steps an individual takes in their process of becoming a customer

A slogan is a short and memorable phrase or sentence that encapsulates a brand's message or values.

Online reputation management (ORM) is the practice of monitoring a brand's online reputation.

In the context of social media marketing, engagement refers to the level of activity and involvement between a brand and its audience.

Social listening refers to the process of monitoring and analyzing online conversations, comments and discussions.

What is SaaS? The acronym SaaS stands for software as a service and is defined as a software licensing and delivery method in which...

Database definition What is a database? A database is an organized collection of data electronically stored and managed from a computer...