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Start generating business ideas with the Wix Business Launcher →  When it comes to starting a beauty business choosing the right business name is far more than just a formality—it's the foundation upon which your brand is built. The significance of choosing a compelling business name cannot be overstated. It's the initial step in starting your business and crafting a lasting brand identity. Your business name is the first thing potential customers encounter and it wields immense power in shaping their perception of your venture. Your name will be used on your business website , across your social media accounts and hopefully passed along from customer to customer. The impact of a business name extends beyond mere recognition, it can influence your future profitability too. Whether you're seeking something glamorous, natural, or entirely unique, these beauty business ideas can help you create a name that resonates with your brand's style and vision when starting a traditional business or embarking on beauty dropshipping . Naming your beauty business just got a whole lot easier . The Wix Business Name Generator gives you custom, on-brand ideas fast—along with the tools to bring your idea to life. Beauty business names to inspire Unique beauty business names Catchy beauty business names Funny beauty business names Professional beauty business names Inspirational beauty business names Location-based beauty business names Timeless beauty business names Clever beauty business names Modern beauty business names Classic beauty business names Minimalist beauty business names For more inspiration: Service business ideas Unique beauty business names 1. VelvetAura Beauty 2. OpulentGlow Studio 3. EtherealBloom Cosmetics 4. LuminaLuxe Skincare 5. RadiantAlchemy Beauty 6. WhimsiChic Beauty Bar 7. GildedPetals Salon 8. MystiQuartz Spa 9. SerenFlora Cosmetix 10. EnchantMist Beauty 11. LushWhisper Studio 12. BelleVerve Cosmetics 13. EclatNebula Beauty 14. VelvetVista Beauty 15. CrystalCrest Salon How to name your beauty salon : Your salon name should capture your vibe. For color specialists, try words like foil  or toning.  If you focus on facial services, consider brow  or thread.  High-end or holistic brands might lean into words like ritual  or studio.  Steer clear of generic fillers like “beauty” or “salon” unless they truly add something unique. Check social handles early to ensure availability and pick a name that feels authentic to your style. A sleek, modern name like Haze  feels fresh, while something like Honey Comb  brings a warm, cozy feel. Play with alliteration or rhythm to make it stick in people's minds. Catchy beauty business names 1. GlamGroove Beauty 2. FlareFusion Cosmetics 3. ChicCascade Studio 4. StarStruck Beauty Bar 5. AllureZenith Spa 6. PoshPulse Beauty 7. BelleBliss Cosmetix 8. RadiantRhythm Salon 9. CharmEcho Cosmetics 10. BlinkBeat Beauty 11. DazzleMuse Studio 12. LushLilt Cosmetix 13. GlossGaze Beauty 14. FinesseFever Spa 15. VogueVista Beauty Tips for naming a nail business:  Highlight what sets your brand apart—design-forward, minimalist, luxury, playful or eco-conscious. Use industry-specific words like lacquer , gel , cuticle , tips  or polish  to connect with your audience without sounding bland. Short names like Glossed  or Nailtide  feel sleek and modern, while names like The Lacquer Room  or Petal & Polish  add depth and personality. Skip puns unless they fit your vibe— Claw & Order  is great for a quirky brand but not for something polished and minimal. Let your services guide the name: if you specialize in nail art, creative options like Chroma Lab  or Tiny Canvas  emphasize artistry. Funny beauty business names 1. PunnyPretty Salon 2. LaughLines Cosmetics 3. GlamGiggles Studio 4. WittyWink Beauty 5. ChuckleCharm Spa 6. Quirk & Quince Cosmetix 7. GiggleGlamour Beauty Bar 8. SmileStrokes Salon 9. WhimsiTickle Beauty 10. JokesterGlow Studio 11. Grin & Glow Cosmetix 12. GuffawGlam Beauty 13. Wit & Whimsy Spa 14. ChuckleCheek Beauty 15. PlayfulPolish Studio Professional beauty business names 1. EleganceEssentials Studio 2. PrecisionGlam Beauty 3. OpulencePro Salon 4. SereneSculpt Cosmetix 5. ClassicChic Beauty 6. BelleElite Studio 7. RefinedRadiance Spa 8. MeticulousMakeup Salon 9. ExquisiteElegance Cosmetix 10. ProfessionalPolish Beauty 11. PolishedPerfection Studio 12. PurelyPampered Spa 13. PristinePulse Beauty 14. CoutureCrafted Cosmetix 15. HighGloss Glam Naming your hair business:  Choosing the perfect name for your hair business starts with the feeling you want clients to have. Polished and sleek? Bold and creative? Use words that bring that vibe to life, like Mane , Shear  or Root . Don’t be afraid to think outside the box—names like Velvet Shears  or Crown Ritual  combine texture and personality making them memorable. Choose a name that tells a story and matches your salon’s energy, giving people an instant idea of what you’re about. Inspirational beauty business names 1. Bloom & Thrive Beauty 2. RadiatePositivity Studio 3. InnerGlow Cosmetics 4. EmpowerElegance Spa 5. DreamDazzle Beauty 6. InspireBeauty Haven 7. SerenitySculpt Cosmetix 8. Flourish & Shine Studio 9. UpliftGoddess Beauty Bar 10. ZenithAspire Spa 11. GracefulDream Beauty 12. InspireNebula Studio 13. TranquilAura Cosmetix 14. IlluminateYou Beauty 15. RadiantReverie Spa Location-based beauty business ideas 1. SoCal Serenity Spa 2. Manhattan Glamour Studio 3. Desert Rose Beauty 4. Coastal Charm Cosmetix 5. Rocky Mountain Radiance Spa 6. Palm Paradise Beauty 7. Urban Aura Glam 8. Napa Valley Nectar Cosmetix 9. Lakeside Elegance Studio 10. Savannah Seren Beauty 11. Big Apple Beauty Bar 12. TropiGlow Oasis Spa 13. Windy City Chic Studio 14. Pacific Pearl Cosmetix 15. Beachside Bliss Beauty Naming skincare brands : Imagine the feeling your products should inspire—freshness, calm, glow, renewal. Use words that evoke texture and purity like dew , silk  or bloom  and pair them with something unexpected, like Quartz Remedy  or Mist & Root  to create something unique. Names that suggest transformation or a journey such as Radiant Rise  or Serene Path  can spark curiosity and invite customers into a story they’ll want to be part of. Avoid names that feel too generic or clinical unless that’s exactly what fits your brand. Timeless beauty business names 1. EternalElegance Studio 2. TimelessTrends Beauty 3. ClassicCharm Cosmetics 4. VintageVerve Spa 5. Time-Honored Beauty Bar 6. GracefulGlow Cosmetix 7. EverlastingAllure Salon 8. Timeless Beauty Legacy 9. AgelessAura Studio 10. RegalRadiance Cosmetix 11. TimelessGoddess Glam 12. IconicInspire Beauty 13. EnduringElegance Spa 14. TimelessClassic Beauty 15. Classic Couture Cosmetix Clever beauty business name ideas 1. BrowWow Beauty Bar 2. ManeMarvel Cosmetix 3. GlamourGeek Studio 4. ChicChevron Beauty 5. CurlIQ Salon 6. MakeupMosaic Cosmetics 7. ArtistryAlchemy Beauty 8. PolishedPuzzle Studio 9. ChicSculpture Cosmetix 10. TressTreasure Beauty 11. BeautyBrainwave Studio 12. GlossyGraffiti Cosmetix 13. BeautyBlueprint Salon 14. BelleBanter Spa 15. Canvas & Contour Beauty Naming beauty blogs : Think of your blog as a personality—are you the trendsetter with edge, the friendly guide or the insider with all the secrets? Try unexpected combos like Cherry & Chrome  or Polish & Prose  that spark curiosity. Go beyond typical beauty words by mixing textures, moods or abstract ideas to create intrigue, like Velvet Voltage  or Lush Ledger . Choose names that feel like an invitation to a lifestyle or mindset such as The Daily Dew  or Glossed & Grounded . Modern beauty business name ideas 1. ModishMuse Studio 2. UrbanChic Beauty Bar 3. NovaGlow Cosmetics 4. TrendyTrance Spa 5. ChicCanvas Beauty 6. PixelPerfect Studio 7. ModaVista Cosmetix 8. SlickStyle Salon 9. GlamGroove Beauty 10. LuxeLoom Studio 11. VogueVelocity Cosmetix 12. UrbanGlow Glam 13. ModernMarvel Beauty 14. ChicFusion Spa 15. StreamlineSculpt Beauty Classic beauty business name ideas 1. TimelessBeauty Studio 2. ElegantEvoke Cosmetics 3. ClassicCharm Beauty Bar 4. RegalRadiance Salon 5. GracefulGlamour Cosmetix 6. BelleClassique Beauty 7. VintageVerve Studio 8. RefinedElegance Spa 9. Time-Honored Charm Cosmetix 10. IconicElegance Beauty 11. EvergreenAllure Studio 12. RoyalRenaissance Glam 13. PrestigePolish Beauty 14. TraditionalTress Spa 15. TimelessGoddess Cosmetix Naming makeup businesses : Go beyond the word “makeup” and focus on the artistry and emotion it brings. Pick words that spark ideas of color, creativity and confidence—like shade , stroke , flare  or canvas . Combine unexpected elements for something fresh, like Crimson & Clay  or Blush & Bold . Names that hint at transformation or empowerment, such as Glow Ritual  or Face Forge  can create a strong connection with clients. Minimalist beauty business name ideas 1. PureElegance Studio 2. ChicSimplicity Beauty 3. CleanCanvas Cosmetix 4. SimpleGlow Salon 5. MinimalMystique Beauty Bar 6. EssenceEvoke Studio 7. ZenithMinimal Spa 8. SleekSculpt Cosmetix 9. PurePulse Beauty 10. ModMinimal Glam 11. ChicEssential Beauty 12. SereneSimplicity Studio 13. BareCanvas Cosmetix 14. ClarityGlow Beauty 15. MinimalistMuse Spa Make sure your business idea is as strong as the name you choose. Use the Wix Business Launcher to explore various opportunities based on your skills and experience. Simply chat with AI to receive personalized business ideas. Then, get set up with a full market analysis, earning strategies and launch kit for each idea, so you can get started with confidence.  Beauty business real name examples Consider these service business examples for business ideas and name inspiration. Sugar & Silk Sugar & Silk in San Diego offers natural sugaring hair removal and premium skincare to leave your skin smooth, radiant and revitalized. Their name reflects their gentle holistic approach to beauty, blending natural charm with a touch of luxury for truly transformative self-care. Esthetique Headspa Esthetique Headspa in London specializes in Japanese head spa treatments that boost scalp health, reduce stress and enhance overall well-being. The name reflects their commitment to elegance and rejuvenation. Learn more: How to start a service business Naming beauty stores : Create a name that sparks curiosity and evokes variety, helping customers feel like they’ve found the ultimate beauty destination. Think words that suggest abundance, radiance or uniqueness—like vault , glimmer , stash  or haven . Pair these with something fresh and unexpected for a name that stands out, like Glow Haven  or The Velvet Vault . Inviting names like Luxe Loom  or Purely Polished  build trust and make shoppers excited to explore your collection. Avoid anything dull or overly complex. How to choose the right name for your beauty business In your quest for the ideal name for your beauty business, follow these practical steps to uncover a name that authentically mirrors your brand's identity and establishes a lasting presence within the beauty industry. Define your brand identity Brainstorm ideas Use a business name generator Confirm availability Test out your beauty business name and get feedback 01. Define your brand identity Before you can choose the perfect name for your beauty business, you need to have a clear understanding of your brand identity. Ask yourself what sets your beauty business apart from others. Is it your specialty in skincare, makeup or hair care? Are you focused on eco-friendly or luxury products? From this define your unique selling points, target audience and the emotions you want your name to evoke in your future customers. Learn more: How to start a makeup line 02. Brainstorm ideas Start brainstorming potential business names that align with your brand identity. Think of keywords related to beauty, cosmetics, skincare or haircare. Then consider your brand's values and what you want customers to associate with your business. From this brainstorming try to come up with a variety of options, from descriptive names to more abstract and creative ones. It’s always better to start from a longer list and narrow it down than to have too few options. How to name your esthetician or cosmetology business: Choose a name that reflects your expertise and the care you provide. Words like renew , glow , canvas  or essence  evoke beauty, relaxation and transformation. Pair these with elegant or soothing terms—think Luxe Renewal , Glow Haven  or Essence Studio . For a fresh, modern vibe, combine clinical and creative ideas, like PureForm Aesthetics  or Revive Lab . Steer clear of anything overly technical. Aim for something warm and inviting that leaves clients excited about the experience they’ll get with you. 03. Use a business name generator Utilize a beauty business name generator . These tools can help you generate unique and relevant name suggestions either to use or to inspire your own names. Input keywords and ideas related to your business and the generator will provide you with a list of potential names to choose from or improve on. Use  a beauty business name generator  to help you brainstorm. For more inspiration: eCommerce business names Small business names Boutique name ideas Nail business names Marketing business names Lifestyle blog names 04. Confirm availability Once you've compiled a list of potential names, it's crucial to check the availability of your name as a domain name and social media handle. Having a consistent name across all of your online assets is essential for your beauty business's success. 05. Test out your beauty business name and get feedback Before making a final decision, test your top name choices with friends, family, or current customers. Get their feedback on the names' appeal, memorability and whether they convey the right message about your beauty business. Pay attention to any associations or connotations the names may have that may be culturally sensitive or inappropriate. Ultimately, choose a name that resonates with your audience and aligns with your brand's vision. You must love it too. Then you can start learning how to make your website. Testing your business name by incorporating it into email name ideas can also provide insights into its effectiveness and appeal. Naming your brow business : Choose words that reflect precision, style and beauty—like arch , stroke , line  or shade . Combine them with fresh, elegant terms for something distinctive, such as Arch & Aura  or The Brow Atelier . Names that suggest craftsmanship and care, like Frame & Flourish  or Sculpted Lines  help build trust with clients. For a modern touch, try bold combinations like Sharp Stroke  or Brow Theory . Avoid gimmicky or overly trendy names to keep it professional, timeless and approachable. Beauty business name ideas FAQ Can I use my own name for my beauty business? Yes, using your own name can create a personal connection with your customers. However, consider whether it reflects your brand identity and if it's memorable. Is it better to have a descriptive or abstract business name? It depends on your branding strategy. Descriptive names can quickly convey your services, while abstract names can create intrigue and flexibility for future growth. Should I include keywords like "beauty" or "cosmetics" in my business name? It can be beneficial as it immediately tells potential customers what your business is about. However, a creative and unique name without these mentions can also work if it aligns with your brand identity. What is another name for the beauty industry? The beauty industry is often referred to as the "cosmetics industry" or "personal care industry." These terms encompass a wide range of products and services, including skincare, makeup, haircare and fragrances. It also includes beauty services like salons, spas and aesthetic treatments. The industry focuses on enhancing appearance and promoting self-care.

Get started by: Creating a website →  | Getting a domain → When starting to build a website , you have to keep a lot in mind. Between writing content and choosing the perfect visuals, some fundamental elements may fall by the wayside. But make sure you don't overlook one important thing: your website fonts, also known as typography . Typography is defined as the visual representation of type. In other words, it's the fonts you use to communicate your content and brand voice. In some cases, it can communicate more about your brand than words alone. Your selected fonts should amplify your brand voice, your graphic design and web design (or web redesign ), while looking sharp on the screen and easily conveying information. In this guide, we’ll discuss twenty of the best website fonts, as well as tips for choosing the right ones for you when you're learning how to make a website . What's the difference between a font and a typeface? Let’s clear this up: a typeface and a font aren’t the same thing. A typeface is the overall design of a set of characters—like Arial or Times New Roman. It includes letters, numbers and symbols that share a consistent style. A font, on the other hand, is a specific version of that typeface, defined by details like size, weight or style—think Arial Bold 12pt. In short, a typeface is the creative concept, while a font is how that concept comes to life. Think of a typeface as a song and a font as a specific performance of that song. Be inspired: Typography trends The primary types of website fonts The art of typography is rich and complex—ranging from aesthetics to text alignment and spacing. Before we dive into our 20 favorites, it’s important to understand the three main types of fonts: serif, sans serif and script. This will help you better understand each and narrow down which best fonts will suit your overall website design. Here’s a quick summary: Serif fonts A serif is a small line at the end of a stroke in a letter or symbol. Many consider serif fonts as classical and elegant, and they are mostly associated with print publishing. Examples include Times New Roman, Georgia and Bodoni. Sans serif fonts These fonts don't contain serif lines at the end of their letters. Sans serifs are clean, modern and often neutral-looking, making them a great fit for web design. Examples include Wix's own Madefor font, Helvetica and the infamous Comic Sans . Script fonts Scripts, including cursive fonts, are modeled after handwriting styles. Keep this style limited to titles only, as visitors may find it hard to read body text in a script font. Examples include Lobster and Lucida Handwriting fonts . 28 of the best website fonts These fonts are ideal for website design since they are easy-to-read (see easiest to read fonts ) and can fit a variety of website types. Several of them come in font families, meaning each font has multiple versions that you can use throughout your website copy. CoFo Sans Lato Abolition Forum Sofia Pro Graphik BD Supper Palatino Barlow Publico FS Me Magnific Caos Diastema Caponi Caudex Eleven Twenty FS Ostro Ratio Modern Lil Grotesk Poppins Museo  Avenir  Lobster  DIN Neuzeit Grotesk Kepler  Snell Roundhand Oswald Raleway 01. CoFo Sans Designed by: Maria Doreuli This sans serif font appears sleek and modern with Cyrillic undertones. It’s simple and easy-to-read. Download CoFo Sans via Contrast Foundry. 02. Lato Designed by: Łukasz Dziedzic A sans serif font equally suited for both titles and body text, its rounded, classic proportions create a sense of harmony and warmth. Download Lato via Google Fonts. 03. Abolition Designed by: Mattox Shuler Abolition offers a strong, easy-to-read sans serif font. Composed of only capital letters, this attention-grabbing font makes a bold statement. Download Abolition via Adobe Fonts. 04. Forum Designed by: Denis Masharov This serif font works especially well for titles and headlines, making it a good choice for your website’s primary font. Its Roman proportions give it a vintage feel. Download Forum via Google Fonts. 05. Sofia Pro Designed by: Olivier Gourvat One of MyFonts’ best-selling fonts, Sofia Pro is a sans serif typeface with a modern look and geometric lines. Designed specifically to be readable even in very small sizes, it’s perfect for web accessibility, usability, business cards and mobile screens. Download Sofia Pro via MyFonts. 06. Graphik Designed by: Christian Schwartz With over 18 styles to choose from, Graphik boasts clean, elegant lines and a variety of letter widths. It suits not only for web design, but also marketing assets such as newsletters, logos and advertisements. Download Graphik via Commercial. 07. BD Supper Designed by: Lopetz Offering whimsical vibes, BD Supper has a modern, cartoonish and childlike feel, while still appearing clean and bold. Download BD Summer via Adobe Fonts. 08. Palatino Designed by: Hermann Zapf Palatino is an old-school serif font that is versatile and easy on the eyes. This typeface has structured, professional undertones and makes a strong, powerful statement, similar to these other professional fonts . Download Palatino via MyFonts. 09. Barlow Designed by: Jeremy Tribby The Barlow sans serif font is clean and low-contrast, making it effortlessly readable. The typeface designer looked to California license plates and highway signs for inspiration. Download Barlow via Google Fonts. 10. Publico Designed by: Christian Schwartz and Paul Barnes This serif font has an old-school newspaper look that still works well for modern design. With several text families to choose from, the font is sharp and expressive with contrast between thick and thinner lines. Download Publico via Commercial. 11. FS Me Designed by: Fontsmith This sans serif font was specifically designed to enhance readability for people with learning disabilities. Larger dots on the “i”s, extended ascenders and longer tails are just a few of the unique characteristics that make this font ideal for enhancing web accessibility. Download FS Me via Fontsmith. 12. Magnific Caos Designed by: Billy Argel This classic gothic serif font includes decorative ligatures on capital letters. It’s dark and bold, with hints of white in each letter to slightly brighten up the forefront and add depth. Download Magnific Caos via Fontspace. 13. Diastema Designed by: Issam Boufelja Diastema has a modern, whimsical design that uses long and sometimes joining ligatures. It has a fancy, classy feel that pairs well with clean, modern imagery. Download Diastema via MyFonts. 14. Caponi Designed by: Miguel Reyes, Christian Schwartz and Paul Barnes Caponi is a versatile serif font with three families offering slightly different, yet complementary, presentations: Caponi Display has a modern look ideal for titles and headers; Caponi Slab is bolder and perfect for large text and quotes meant to stand out; and Caponi Text is a mellow interpretation that can be used for any text. Download Caponi via Commercial. 15. Caudex Designed by: Nidud Caudex was originally designed for print in the late 90s, but it has since been adapted for the web. It puts a trendy and contemporary spin on letterforms seen in medieval manuscripts. Download Caudex via Google Fonts. 16. Eleven Twenty Designed by: Fenotype With a futuristic vibe evoking old-school video games, this font fits sites related to science fiction or other forward-thinking ideas. Download Eleven Twenty via Font Meme. 17. FS Ostro Designed by: Monotype This serif font provides grace and elegance. It’s mellow, charismatic design is easy to read and incredibly versatile. Download FS Ostro via Fontsmith. 18. Ratio Modern Designed by: Kevin King and Patrick Griffin This serif font uses a combination of thin and thick lines to make up each letter, adding elegant undertones to an otherwise classic design. Download Ratio Modern via Adobe Fonts. 19. Lil Grotesk Designed by: Bastien Sozeau Don’t let the name fool you—this sans serif font has a clean, block-like style with rounded edges outlining the letters. Indeed, Lil Grotesk has a pristine look that’s very easy to read. Download Lil Grotesk via Font Meme. 20. Poppins Designed by: the Indian Type Foundry Poppins is a sans serif type family whose clean, minimalist aesthetic is based on geometric forms and perfect circles. Download Poppins via Google Fonts. Other great-looking fonts to use on Wix sites In case you’re making a website on Wix , you can use all these beautiful fonts on the Editor, in addition to hundreds of other typefaces. If you have a different typeface in mind, you can upload your own font to the Editor. 21. Museo  Museo blends geometric shapes with a human touch, creating a typeface that’s both stylish and easy to read. Its smooth curves add character without compromising clarity, making it a great choice for headlines and body text alike. Perfect for brands aiming to look modern and friendly. 22. Avenir  This geometric sans-serif brings a timeless, elegant vibe with its balanced, clean lines. It's a great fit for minimal and professional web designs—ideal for portfolios, tech startups and modern business websites. 23. Lobster  Lobster is a bold script font with a vintage flair and a friendly personality. Perfect for headlines or logos, it works beautifully on handmade, creative or food-focused sites. Its unique design adds character but use it wisely—too much of its decorative style or small sizes can make it tricky to read. 24. DIN Neuzeit Grotesk DIN Neuzeit Grotesk is a sleek, industrial sans-serif font that adds a sharp, technical vibe to any site. Perfect for design-driven or corporate websites, it delivers a sense of precision and clarity. 25. Kepler  Kepler is a timeless serif font with a polished, editorial style. It’s easy to read and adds a touch of elegance, making it a great choice for content-rich websites, blogs or businesses looking for a more sophisticated vibe. 26. Snell Roundhand Snell Roundhand is a formal script font with elegant flowing strokes that bring a handwritten calligraphic feel. This makes it a great choice for wedding invitations, beauty brands or luxury services. Its ornate style works best in small accents or headings as it can be tricky to read in longer text. Use it sparingly to add a touch of sophistication and charm. 27. Oswald Oswald is a bold, gothic-style sans-serif with a tall, condensed structure that grabs attention. Perfect for headlines on modern or fashion-focused websites, it creates a striking visual impact. Its strong vertical rhythm works beautifully with clean body fonts like Open Sans or Roboto, making it a go-to choice for eye-catching layouts. 28. Raleway Raleway is a sleek sans-serif font with clean lines and a modern, polished feel. Perfect for headings and minimalist web designs, it adds a touch of sophistication to any project. With multiple weights to choose from, it’s versatile while keeping a unified look. Additional popular fonts for web design Looking for more inspiration? Check out this combination of popular and unique fonts for your website Roboto This popular Google font has been available since 2009, and has been used by Google since 2014 for its Android operating system Futura Futura is generally used as a headline and body font both on websites and in print in general. Open Sans This font, from the sans serif family was designed by Steve Matteson, Type Director of Ascender Corp. It's considered a very mobile friendly font in terms of readability and is often used in apps. Another mobile friendly font is the Droid font also from the Ascender Corp or the Avenir font designed by Adrian Frutige r and published by Linotype. Slab Serif This widely recognizable web font is often used to convey sophistication and elegance. Corbel This highly popular and widely used humanist font was developed in 2005 by Jeremy Tankard for Microsoft. It's known to work well on screens and displays, making it a good choice for a website. Lato This well-known Google font was originally designed for a private, corporate user. They actually chose not to use it, which meant the font was edited and became one of the most popular fonts used on websites today. It's used on the WebMD and Merriam-Webster sites, as just two examples. How to choose the best fonts for your website Now that you’re familiar with some of the best fonts for your website, here’s a guide for choosing the right ones: Fonts should match your brand voice and design theme Make sure fonts are readable Pair complementary fonts Consider website speed and performance Account for website accessibility Determine sizing and visual weight 01. Your fonts should match your brand voice and design theme Fonts are an indispensable component of branding. Ensure that your font scheme is cohesive with the rest of your visual brand assets, such as email and newsletter text, business cards, slogans and logo design . Whether it's sophisticated and trendy or rugged and adventurous, typography design should contribute to your website’s story. Consider your website's purpose and your overall design theme, as well as the niche that you want to attract. Then, choose fonts that align. According to Yaya Aaronsohn , Head of Brand Maker at Wix, "Each combination of design elements holds the potential to evoke specific emotions, convey subtle messages, and leave a lasting impression on viewers. From the choice of font to the selection of colors and the incorporation of graphic elements - every detail plays a crucial role in shaping the overall identity of a brand." Explore these fonts for more design inspiration: Calligraphy fonts  for elegant and artistic designs Cool fonts  to add personality to your creations Cursive fonts  for timeless designs Cute fonts  to bring charm to your designs Free fonts : a curated selection Fun fonts  for playful and lively projects Futuristic fonts  for cutting-edge and modern designs Graffiti fonts  to infuse urban energy into your designs Handwriting fonts  to add a personal, authentic touch Number fonts  for creative numerical typography Poster fonts  to make your designs bold and eye-catching Pretty fonts  to enhance delicate designs Professional fonts  for polished and formal designs Psychedelic fonts  to inspire striking and retro visuals Resume fonts  to help your skills stand out with style Retro fonts  for a nostalgic twist in your visuals Scary fonts  to give your designs a chilling edge Script fonts  for a touch of sophistication Tattoo fonts  to inspire edgy and unique designs 02. Make sure fonts are readable Some of the best website typography examples are the ones that understand readability is one of the most important aspects of a successful web design. Andika and sans-serif fonts are great examples of very readable font types. How well users can read the text on your site affects how well and how quickly they comprehend the presented information. Poor font choices, small letters due to reduced font size and multiple uncomplimentary fonts can discourage users from reading your content and even keep them from spending time on your site. 03. Pair complementary fonts Don't use more than three fonts on your website. Not only will this practice improve your site's design and make it easier to read, but limiting the number of fonts will make your website more accessible, too. If using multiple fonts, choose a primary font, a secondary font and an optional accent font. You can also opt for a font family in which each font varies slightly in design but complement each other throughout the same website. Primary fonts: Your primary font is the most visible one, and you should use it on the headers and titles throughout your website. Visitors will most associate this font with your brand, even if you don't use it the most throughout your site. As a result, the primary font can be more dominant and distinct than the rest of your fonts. Secondary fonts: You'll use your secondary font across the bulk of your website’s written content. This includes paragraphs, descriptions, blog articles and more. While your primary font can be eye-catching and unique, your secondary font should be, first and foremost, highly legible. Visitors will find it hard to read ornate fonts over long chunks of texts. Accent fonts: Finally, you'll only use your accent font for a very specific purpose. When it comes to websites, the accent font is usually reserved for calls-to-action, since they can draw attention to your most important buttons on the page. When deciding which fonts to combine, you can choose from many methods. Consider that opposites can work well together by creating contrast, so perhaps you want to try a simple, serif font with a more futuristic sans serif option. You can also stick to fonts that belong to the same family, too. Since they pair well, doing so can provide consistency throughout your site. Using website templates can help make this process seamless, too. To help you mix and match typefaces for your website, here are our designers’ favorite font pairings : 04. Consider website speed and performance Larger files and more intricate web design elements affect the speed and performance of your site . This applies to website fonts, too. If you’re using third-party fonts from Google, for example, you can assume that these fonts will affect loading speed more than web-safe fonts. Web-safe fonts refer to common fonts that exist by default on computers and don’t need to be downloaded (Arial, Times New Roman, Verdana, Tahoma, Palatino, Didot Serif and Garabond are some of the most common examples of web-safe fonts). Every font you use increases page load speed, so you’ll need to optimize your web fonts. Some of the best ways to do this include not using more than 3 fonts and using less text where possible. Another tip is to implement cookies on your site , which allows browsers to store website fonts so it doesn’t need to download them over and over. As a precaution, set a fallback, web-safe font in case your user's device can't display your chosen font. This can happen if there’s a glitch on your site, or if a user accesses your site from an older computer or has a slower connection. Web safe fonts originated in 2009 from the original font foundry, Typotheque , who are also best known for the Fedra font families, designed by Peter Biľak. 05. Account for website accessibility 75% of Americans with disabilities use the internet on a daily basis, 3.3% of which are visually impaired. Anyone designing a website should consider creating an online experience accessible to all. Certain fonts can be hard for anyone to read, even if they aren’t dealing with issues like vision impairment or dyslexia. To create an accessible website, use clear, straightforward typefaces that are free of excess ligatures. Not only can screen readers more easily comprehend these fonts, but visually impaired individuals can navigate your site more easily, too. Your typefaces should have distinct letters, not be cluttered and take kerning into account (amount of space between individual characters of a font). 06. Determine sizing and visual weight Once you’ve chosen your website fonts, you’ll need to decide on different letter sizes for large titles, subtitles and paragraph text. Apart from font size, additional factors that impact a font's visual weight include stylistic components like bold, italic or underlining, as well as lettering. However, excessive use of these styles may result in an overwhelming effect and could ultimately detract from your message, so use them in moderation. To get you started, we’ve put together these ranges as a general guideline for most websites as inspiration: Titles: 30-70px Subtitles: 22-30px Paragraph: 16-20px Tip: If you’re creating a website on Wix, you can customize and save text themes so that your titles, subtitles, and paragraph text will always maintain a consistent font, size and weight. Best fonts for websites FAQ What are some of the best fonts for a website? The best font for websites depends on the purpose of the website and the target audience. However, some popular and well-regarded fonts for websites include Helvetica, Arial, Georgia, Tahoma and Roboto. Helvetica is a sans-serif font known for its clean and simple design. Arial is another popular sans-serif font that is similar to Helvetica. It's a bit more informal while still being versatile and professional. Georgia is a serif font that is known for its classic and elegant appearance. It's a good choice for websites that want to create a more traditional or formal look. Tahoma is a sans-serif font that is similar to Arial, but it's a bit wider and has more space between the letters. This makes it a good choice for websites that want to make their text easy to read. Roboto is a sans-serif font that's designed to be used on screens. It's a modern and versatile font that is well-suited for websites. Which website font is most professional? There is no one "most professional" font, but some fonts that are generally considered to be professional include Helvetica, Arial, Georgia, Times New Roman and Calibri. What is the most popular website font? The most popular font in the world is Helvetica, a sans-serif font designed in 1957 by Max Miedinger and Eduard Hoffmann . Helvetica is a versatile font that can be used for a variety of purposes, including websites, logos and marketing materials. It's known for its clean and simple design, and is considered to be a classic and timeless font. What is one of the fonts to avoid on your website? There are many fonts that you should avoid using on your website, but one of the most notorious is Comic Sans. Comic Sans is a casual font often used in children's books and cartoons and isn't considered to be professional. What are the most trusted web fonts? Sans-serif fonts like Arial, Helvetica, and Open Sans are commonly considered the most trustworthy for websites becaue of their clean and modern appearance. These fonts are easy to read on screens, convey professionalism and maintain readability across different devices. Also, serif fonts like Times New Roman and Georgia can also convey trustworthiness and credibility, especially for more formal or traditional websites. It's important to choose a font that aligns with your brand's voice and enhances readability for your website visitors. What's a great eye catching website font? When it comes to eye-catching fonts for a website, bold and decorative fonts like Roboto Slab, Lato, Montserrat, and Raleway can make a strong visual impact. These fonts are modern, stylish and attention-grabbing. Making them suitable for headlines, banners, or call-to-action elements on a website. It's important to balance eye-catching fonts with readability to ensure that visitors can easily consume the content. Experiment with different fonts to find the right balance between making a visual statement and maintaining readability for an engaging and appealing website. What website fonts could be described as attractive? Fonts like Playfair Display, Baskerville, and Josefin Sans are often considered attractive due to their elegant and sophisticated appearance. These fonts are well-suited for conveying a sense of luxury and prestige on a website. Pairing attractive fonts with complementary typography and appropriate whitespace can enhance the overall design of your website. Ultimately, the most attractive font will depend on your website's style, branding and target audience, so it's important to choose a font that resonates with your design aesthetic and effectively communicates your style and vision. Which web fonts are easiest to read? These easy to read website fonts also make them a good fit when creating an accessible website: Sans-serif fonts: Arial, Helvetica, and Verdana are clean and simple, meaning readability. Serif fonts: Georgia and Times New Roman, with clear distinctions between letters. Modern fonts : Open Sans and Roboto, designed for web use, balancing aesthetics and readability. What's the difference between web fonts and web safe fonts? Web fonts are hosted on servers and downloaded by browsers, offering unique and visually appealing options but potentially slowing down website loading speeds. Web safe fonts are pre-installed on most devices, ensuring consistent display without impacting speed. Use web fonts for a distinct design and web safe fonts for faster performance and reliability across devices. What is the 3 font rule? The 3 font rule is a design principle that suggests using no more than three different fonts in a single project to maintain visual harmony and readability. By limiting the number of fonts, you create a cohesive and professional look while avoiding a cluttered or chaotic design. Typically, designers choose a combination of fonts for headings, body text and accents, ensuring they complement each other in style and tone. This rule helps balance creativity with clarity, making the content more visually appealing and easier to read.

The perfect domain is just a click away: claim your domain →   Imagine this: a potential customer hears about your business, types your name into Google — and you don’t show up. Or worse, they land on a competitor’s site because they claimed the domain first. That’s why your domain name matters more than you might realize. In fact, there are over 368 million registered domain names worldwide, and the most valuable names are claimed fast. Thanks to the Internet, the world becomes a little smaller every day—and your business can tap into all different kinds of markets and audiences. Your professional website acts as your online headquarters, and people will find you by your web address, also known as your domain name. A custom domain name not only makes your website easier to find, but it also can show potential customers that you run a reputable business. In this guide, we’ll discuss domain name costs, explain the importance of owning a unique domain name and guide you through the purchasing process. Register your domain name today or learn how to make a website on a paid plan to get a free domain name voucher. How much does a domain name cost? Most domains will cost between $10 and $45 per year—though some prices may be higher. Many factors can affect domain prices, so it’s important to understand your potential return on investment for each option. For instance, though a domain could be expensive, it could give you enough recognition, reputability and organic traffic that resulting sales would pay for the cost many times over. Some of the best domain name generators tell you the cost of your preferred domain as well as the price of similar domains. Learn more: Most expensive domain names Domain name price ranges by TLD To help you budget for your domain, here’s a quick look at the typical yearly registration costs for some of the most popular Wix domain extensions: Domain extension (TLD) Description Starting price for 1 year 1st year free with Wix plan .com The original, most popular domain $19.35 ✓ .net A versatile, widely-used domain $14.95 ✓ .org Common for nonprofits and orgs $14.95 ✓ .xyz Creative and unique websites $15.95 ✓ .online For a variety of online projects $36.00 ✓ .co.uk United Kingdom business domain $14.95 ✓ .biz For businesses of all types $15.95 ✓ .info Ideal for informational sites $16.95 ✓ .de Germany’s country-code domain $14.95 ✓ .blog For blogs and personal sites $25.00 ✓ Note: Prices were updated as of June 22nd, 2025. 8 factors that influence domain name cost Web hosting Domain extension Domain registrar Premium or popular domain names Privacy protection or other extras Length of domain registration Domain aftermarket Regional differences 01. Web hosting Many website builders bundle web hosting and domain registration fees into their pricing plans. For example, Wix offers free web hosting to all users (including those with a free plan) and a voucher for one free year of domain ownership to Premium users. 02. Domain extension A domain is made up of a top-level domain ( TLD ) and a second-level domain (SLD). The SLD is the first part of a domain and the website identity. The TLD, otherwise known as the domain name extension , is the second part of a domain. For example, the TLD for Wix.com is “.com” and the SLD is “Wix.” Often, if your original choice for a domain isn’t available, you might be able to buy the same SLD with a different TLD. Additionally, some TLDs are less expensive than others. You can choose from three main groups of TLDs: gTLD : A generic TLD is a domain name extension with three or more characters. The most common gTLDs are .com, .org and .net domains . Besides .com , .org and .net , while other gTLDs include .biz , .info , .tech , .me , . co , . digital , .store , .company , .xyz , .world , .website , .yoga , .studio , . ninja , . guru , . party, . company , .wiki , .tv , . directory , . me , . expert , . fit , .life , .live, . design , . today , . digital , . blog , . london , .tokyo , .top , . shop , , store , .photos , .rocks , .site , and .top are also available. ccTLD : Country code TLDs are typically less expensive than gTLDs, but some of them must meet the policies of the related countries and territories. For example, if a domain name has a .fr domain , the site must have a French presence. The same is not true of all ccTLD however. Other examples of ccTLD include: .de , .nl , .ch , .ca , .mx , .be , . co.uk , .fr, .br , .in . sTLD : Sponsored TLDs represent private organizations. Buyers must meet certain requirements to be eligible. Some of the most popular sTLDs are .edu, .gov and .museum. Every Uniform Resource Locator ( URL ) follows the same sequence: transfer protocol (HTTP or HTTPs ), machine name (www.), SLD, TLD, then the path (which forms the hierarchy of a site). Subdomains —which get sandwiched between machine names and SLDs—aren’t essential, but they can organize particularly complex or tangential sections of your website. Learn more about smart domain name management  strategies to keep your online presence strong. Or, discover the best .com alternatives (according to other business owners). 03. Domain registrar The cost of a domain name depends on the registrar you choose, as each one sets its own pricing. Different companies may charge varying prices for the same domain. Factors like market demand, included features and ongoing promotions can all influence the price. Some registrars focus on affordable, basic plans, which is great if you’re looking for simplicity and low upfront costs. Others bundle extra services, which may cost more but provide added value for those seeking a more comprehensive solution. Many registrars offer first-year discounts but charge higher rates when it’s time to renew, so keep an eye out for hidden fees or price increases. Pro tip: When you get a Wix site plan, it comes with a free domain name for a year. 04. Premium or popular domain names Some domain types are more valuable than others. For example, ‘LasVegas.com’ sold for $90 million in 2005 , making it the most expensive domain ever purchased. When you consider that “Las Vegas” has an average search volume of 1.9 million per month, it doesn’t seem quite as outrageous. Premium domain names are short, catchy and easy to remember. They have a high search volume and a .com extension. These characteristics can give you a leg-up on SEO and attract people to your online business. Still, owning a premium domain name with a high search volume doesn’t guarantee traffic—you still need to optimize your website for search engines. Therefore, it’s important to weigh the costs of a premium domain name against the potential benefits. Read why some business owners are wiling to pay $100+ a year for a premium domain . 05. Privacy protection or other extras All domain owners must share their name and contact information with ICANN —the nonprofit corporation that assigns and maintains domains—but some domain registrars offer privacy protection for an additional cost. Tip : Wix domains come with privacy protections that prevent spam, but you can activate privacy protection for an added fee if you don’t want any of your information to be listed in the WHOIS directory. 06. Length of domain registration The amount of time you register a domain for can impact its cost. Under ICANN regulations, the longest a domain name can be registered for at one time is ten years. A domain name registered for ten years will likely be more expensive than annual domain registration but some registrars may offer discount pricing on longer registration signups. Domain names can not be bought permanently, instead they're registered on a lease basis. You can explore the precise cost of domain extensions on Wix with this top-level domains list . Read also: Tips for future-proofing your domain 07. Domain aftermarket If a domain is unavailable and you’re set on making it yours, you might be able to buy it through the domain aftermarket. Aftermarket domains can be quite expensive ($1,000-$30,000), so it’s important to set a budget beforehand. First, you’ll have to find the domain name owner’s contact information through ICANN. Then, you’ll send them an email asking if the domain is for sale. If it is, you can start the bidding process. Finally, you’ll send the payment through a secure third-party payment service. The domain aftermarket has become an industry in itself, with auction sites and domain brokers that save you the hassle of tracking down the current owner of the domain. Unfortunately, many scams exist, so be wary of offers that seem too good to be true. 08. Regional differences Domain name prices vary based on location, influenced by factors like local regulations, demand and economic conditions. For example, domains such as .de (Germany) or .uk (United Kingdom) are often more affordable due to competitive local registrars. On the other hand, extensions like .io (British Indian Ocean Territory) or .tv (Tuvalu) can be pricier because they’re popular in industries like tech and media. For example, .de (Germany) accounted for over 17 million registered domains in 2025 , making it one of the most popular country-code TLDs globally. Some domains, like .ca (Canada) or .jp (Japan), may require proof of residency or business registration, which can add complexity and cost. Currency fluctuations and taxes can also impact pricing, so planning ahead is key. Why is owning a unique domain name so important? Your website is often a customer’s first impression of your business. A quality domain name makes your website easy to find, establishes your brand and stabilizes your online presence. Together, these factors contribute to your online visibility, which translates into more business opportunities, and ultimately, more sales. Owning a domain name also simplifies tasks like how to create a business email , ensuring your brand’s professionalism in every interaction. Furthermore, having a unique domain inspires trust and gives you room to explore email name ideas that strengthen your branding efforts. This is why registering your own domain is a crucial step to take when you create a website and optimizing your site's infrastructure. How to buy a domain name? You can change just about everything about your business, but changing the domain name down the road can be a serious headache. Because your website will function as the central hub of your online business, changing its domain is like pulling the bottom block of a Jenga tower. For that reason, take care when buying a domain name. Here are instructions for how to buy a domain name : Choose a good domain name Check if your desired domain is available Find a reputable domain registrar Claim the domain name 01. Choose a good domain name Choose a domain name that's simple, short and informative to appeal to visitors and search engine crawlers. Simple : Your domain should be simple enough for people to pronounce and spell so people can easily remember it. Therefore, it’s also best to avoid peculiar spellings or arbitrary symbols. Short : The longer a domain name gets, the harder it is for visitors to remember. Whereas the average domain length is 13 characters long, the average domain amongst the world's 500 most popular websites is seven characters. On-brand : Your domain should incorporate your business name, or at least a variation of it. This will make your website immediately recognizable and consistent with your other branding elements. Don't have a business name? Create yours now with the help of the Business Name Generator . SEO-friendly : Your domain name is one of the first things Google assesses when ranking your site. Consider incorporating keywords that describe your business. Incorporating a location into the domain (e.g., jennalaska.com or jenn.us) is helpful for businesses that want to improve their local SEO. Characterize your business according to your industry (e.g., jennphotography.com or jennsphotos.biz). Easy to pronounce: People don't just have to type your domain, many times they will need to say it out loud. As Rafael Romis the CEO of Weberous Web Design says, the radio test is key. He notes, "You want a name that people can easily talk about. If your domain is hard to pronounce or you can't spell it, then you're making it harder for people to follow along. You want to make it as easy as possible." "Our domain name is Weberous.com. Try to say that out loud. Nine times out of ten people will ask, 'Did you say Webers?' or 'Is it Weberoos?' Almost nobody remembers it, and nobody gets it on the first try. You want people to get it on the first try." All that said, if you already have a domain name that doesn't have those characteristics, it is more SEO-friendly to maintain the same domain over your business’s entire lifetime than to redirect the domain to a shorter, simpler and more informative one. Subscribe to the Wix blog  for a weekly dose of fresh web design tips and trends. 02. Check if your desired domain is available Another business may have already taken your desired domain name, so the first step is to do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You might be able to keep your SLD and just change the extension. For more ideas, check out the most popular domain extensions . 03. Find a reputable domain registrar In order to claim your desired domain, you need to go through an ICANN-accredited domain registrar . The registrar will manage your domain and keep track of renewals. Therefore, research a domain registrar’s reputation and its terms and conditions before signing up. Some registrars have hidden fees—such as for administration and renewal fees—that push the domain name cost higher than it should be. This list of best domain registrars can help you with this, too. 04. Claim the domain name Finally, it’s time to register a domain name . You’ll have the opportunity to claim it for one, two or three years. Once you’ve finished the registration process, just connect the domain to your site and publish. Learn more: I have a domain name, now what? 2025 domain pricing trends The domain name market is experiencing noticeable changes in both pricing and regulation in 2025. Staying informed about these trends can help you make smarter, more cost-effective decisions. Here's what you need to know: Continued growth in domain registrations: The overall domain name base across all TLDs reached 368.4 million by the first quarter of 2025, marking a 1.1% increase from the previous quarter . .com price increases and regulatory concerns: Since 2018, VeriSign, the company that exclusively operates the .com TLD, has increased prices by 30%. This has raised concerns among U.S. lawmakers, who are pushing for investigations into potential antitrust violations . They argue that VeriSign may be using its monopoly to overcharge customers without providing better services. If you're managing .com domains, keep an eye on these developments—they could impact your costs moving forward. The rise of alternative TLDs: While .com is still the top choice, with over 157 million registrations , other TLDs are becoming popular alternatives. For example: de (Germany) has approximately 17.6 million registrations, .net has 12.6 million and .org has 11.1 million.  Hidden fees when buying a domain When buying a domain, keep an eye out for hidden fees. Renewal costs are often higher than the initial price, so check long-term pricing upfront. Privacy protection, which keeps your personal details off public registries, may cost extra. Planning to transfer your domain later? Some registrars charge transfer fees. Additional services, like email hosting, can also increase your expenses. Read the terms carefully to avoid surprises and make the best choice for your needs. With Wix, domain pricing is transparent. Costs typically include: Annual registration fee Free SSL certificate Free domain privacy (WHOIS protection) No hidden setup fees Additional services like Premium DNS are optional. Renewal prices are clearly stated too. Always review all terms before purchasing a domain to avoid surprises. How to negotiate a lower price for your domain Securing the perfect domain name might seem challenging, but negotiating the price doesn’t have to be. Start by researching domain prices across registrars and resellers. Understanding the typical price range for your desired domain—or similar ones—gives you a solid foundation. Check if the domain is listed in auctions or with brokers to explore pricing flexibility. When it’s time to negotiate, approach the seller with confidence and professionalism. Share your interest and make a counteroffer based on your research. If the seller isn’t willing to budge, don’t hesitate to walk away—this can sometimes encourage a change in their stance. Ask about potential savings, like discounts for multiyear purchases, to get more value in the long term. Stay patient, focused and committed to finding a deal that works for your budget and goals. Domain name cost FAQ Why do some domain names cost more than others? Domain name costs vary depending on factors like the popularity of the extension (e.g., .com typically costs more), the length and simplicity of the name, keyword value for SEO and the brandability of the domain. Additional elements such as existing traffic, backlinks, the age of the domain and demand within specific industries can also influence pricing. Premium domains with higher market demand will usually cost more. Do I need more than one domain? Having more than one domain helps protect your brand by securing variations and preventing misuse. It’s great for targeting specific markets through region-based domains or audience-focused URLs. Strategically used, multiple domains can also support SEO by highlighting key areas of your site. How often do I need to pay for my domain? Domain payments are typically annual. Wix offers a minimum 1-year registration, with renewals occurring yearly. You can opt for auto-renewal or multi-year registrations (up to 5 years). Wix also sends renewal reminders and offers a grace period after expiration, usually 30 days. Wix Premium plans include a free domain for the first year. What's the difference in cost between different domain extensions? The cost of a domain extension on Wix varies depending on the extension itself. For example, a .com domain typically costs around $14.95 per year, while .org and .net extensions are priced similarly. Country-specific extensions like .co.uk are often more affordable, while newer extensions like .xyz or .site are typically cheaper. Premium domains can be significantly more expensive, depending on the demand and their commercial potential. Are there any additional costs for domain privacy? With Wix, domain privacy is included at no additional cost with free WHOIS protection, automatically applied to eligible domains. This helps shield any personal information from public view, in term preventing spam and identity theft. There no hidden fees involved and is available for most domain extensions. Does Wix offer competitive pricing for domain names? Yes, Wix offers competitive pricing compared to other major registrars. They provide first-year discounts, a free domain with annual premium plans and no hidden fees. Additional perks include a free SSL certificate, free domain privacy via WHOIS and transparent renewal costs. Wix also runs regular promotions and offers easy domain management within its platform. Can domain name prices vary over time? Yes, domain name prices can fluctuate. Factors like popularity, age and market demand influence pricing. Popular extensions like .com and .net are generally more expensive. What are the costs of an expired domain name? Expired domain names go through an auction process. The cost depends on factors like age, popularity and competition. Some can sell for significant amounts, especially if they have a strong online history. How do you buy a domain name that’s not listed? If a desired domain is unavailable, consider looking for similar options, contacting the owner, using a domain broker or waiting for it to expire. Is a good domain name worth the money? A good domain name can enhance brand recognition, improve SEO and make your website more memorable. While premium domains can be costly, a well-chosen and affordable one can be effective. Ultimately, the decision depends on your specific needs and budget.

Turn your ideas into a website you love with Wix →   Ever dreamed of launching your own website without spending a penny? Good news—it’s not just possible, it’s way easier than you’d think. Whether you’re brainstorming how to make a website from scratch  or exploring the magic of tools like a website builder  or an AI website builder , you’re just a few clicks away from creating your own website. Got a side hustle to promote? A project to showcase? Or maybe your portfolio website with the world? Whatever it is, learning how to build a free website is your next move, and you’re already off to a great start. Learn more about how to use Wix  as a website builder and to manage your business. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Why building a free website is the smartest move for you Free websites aren’t just for beginners. Using free website builders  is a fantastic way to get your idea online without any upfront costs. Plus, with the right tools (more on that below), you’ll get access to features that rival the fancy setups people pay for—without spending a dime. The best part? You don’t need to be a design pro or spend hours watching tutorials to make it look amazing. If you're wondering, " Is Wix free ?" the answer is yes. With a free plan, you can start building your site today. Learn more: What is a Wix website? Ready to learn how to build a website for free ? Let’s explore how you can get started with a free website and bring your vision to life. How to make a free website in 5 steps Choose a free website builder Select the right website template Design and customize your pages Add your required functionality or integrations Review, test and publish your website 01. Choose a free website builder When it comes to choosing a website builder for your free site, you'll first want to understand which type of website you plan to create. Some websites work well as free sites, others not so much. Examples of potential free website types include — a personal blog or portfolio, a community website and a school project showcase. When choosing a free website builder consider its ease of use, it's best to opt for one like Wix, that has a drag and drop editor . You'll also need to consider the number and quality of available website templates you can use (Wix has over 800 free, customizable ones), if you can create a mobile-friendly site without a paid plan, as well as any storage or bandwidth limits. This is relevant if you plan to create a free business website because as your business grows and scales you might need more than your free website can offer. It's also important to consider the website infrastructure of the website builder you use. Creating a free site doesn't mean you have to compromise on security and reliability. With Wix, for example, all sites include enterprise-grade infrastructure including secure web hosting and security. Most free website builders include standard limitations—no custom domain, ads and some lack advanced functionality, like eCommerce and payments so it's important to consider this before starting your free website. Small business website stats from Colorlib  show that Wix leads the way when it comes to the global website builder market. As of February 2024, around 8 million live websites have been built on Wix worldwide, accounting for nearly half (45%) of the overall market share.  Learn more: Cheapest website builders What is a domain name Domain name search Domain name generator Free website hosting 02. Select the right website template If you're creating a free website, chances are you need to create something great, fast. The best way to do this is with a pre-designed template. Learn more: Should I use a template to make a website? Most website builders offer hundreds to choose from, across a wide range of industries and types. For example: eCommerce website templates Blog templates Portfolio templates Beauty website templates Fitness website templates Once you have your template, don't forget to customize it for your site and business. This includes the colors, images and of course, the text. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs and focus on creating a clear flow for the content that tells the story you want to share with your audience." -Dafna Rabin, Wix Templates design team lead Learn more: How to make a website fast 03. Design and customize your pages All websites, free or not will contain a range of pages. Generally, the most important will be your homepage, followed by your services or booking page, or if you're building a portfolio , the pages that showcase your work and projects. When creating a free website, you need to decide how many pages you'll have and their hierarchy. What's the most important page, is it your homepage? You'll also want to plan their hierarchy in your header and how you will encourage users to move between pages. Each page should then be customized with your chosen color palette, unique media (images and/or video) and your text. 04. Add your required functionality or integrations When it comes to this step with a free website, you may run into limitations with your free website builder. For example, if you want to accept payments via your site, in most cases you'll need to choose a paid plan . However, some website builders provide access to free integrations via their app markets. Wix has a number of free apps via its market including Wix Chat, Wix Forum and Wix Restaurants Menu amongst others. 05. Review, test and publish your website Regardless of the goal of your free website, it's important to review what it looks like and how it works before going live. Once live, ask for feedback from those around you on its design and functionality. A free website can be edited and modified as often as you need — and with Wix free websites don't expire, so you have as much time as you need to get it right. Also, once you've built a free website, you can always transfer to a paid plan down the road, with Wix it's easily done and includes the automatic transfer of your design and content. What does a free website include? This can vary between website builders but with Wix, for example, you get: Drag-and-drop editor 800+ website templates Mobile-optimized design Custom website design options Free stock photos Font library 500MB storage 1GB bandwidth SSL security certificate Website hosting Auto save SEO tools A blog Some marketing tools Site analytics, see Wix analytics Auto site back up Help center access What are some of the limitations of a free website? While creating a free website can be a quick and efficient way to get a website built, it's not without its cons. Some of these include: Forced ads display Platform logo/banner present Subdomain URL (yoursite.platform.com) Limited branding control Limited storage space (typically 500MB) Restricted bandwidth No custom code options No custom domain name No professional email Limited integration options No eCommerce features Basic site analytics Can I build a website for free with AI? You can build a website for free using AI . Platforms like Wix's AI website builder or 10Web AI Builder allow you to create a free site automatically and within minutes. You can then customize your free site as you would from a template, with your own colors, layout and content. Learn more: Best AI website builders . Free websites created with AI come with the same pros and cons as a website built for free with templates. How to build a website for free FAQ Which free website builder is best? Wix is one of the best free website builders, offering an intuitive drag-and-drop editor, customizable templates and built-in features to help you create a professional-looking website without coding. Is creating a website free of cost? Yes! You can create a website for free with Wix. The free plan includes a Wix subdomain (e.g., yoursite.wixsite.com) and Wix-branded ads. Upgrading to a paid plan removes these limitations. Will my free website work on mobile devices? Most free website builders today make sure your site looks great on mobile. Wix even lets you tweak the mobile version separately, so everything fits perfectly on smaller screens. How much storage or bandwidth do free websites get? Free websites are perfect for small projects like personal blogs, resumes or simple info pages. They’re a great way to get started. But if your site has videos, big image galleries or starts pulling in a lot of visitors, you might find yourself needing more than a free plan can handle. How do I make my website look professional without paying? Even on a free plan, it’s easy to create a sharp, professional site. Start with a clean template, choose fonts and colors that work well together and use high-quality images. Write clear, engaging text that speaks directly to your visitors. Keep your pages simple, with intuitive navigation and plenty of white space. Is Wix really free? Yes, Wix has a free plan that allows you to build and publish a website at no cost. However, to use a custom domain and access premium features, you’ll need to upgrade to a paid plan. How do I launch a website with the domain name I already purchased? To launch a website with your pre-purchased domain, connect it to your site through your website builder. On Wix, you can upgrade to a premium plan, link your domain via the platform and your site will go live quickly. Can I create a website for free with no knowledge in web development? Yes. Platforms like Wix are designed for anyone, regardless of experience, with intuitive drag-and-drop editors and AI tools to guide you. You'll be able to design and publish a professional-looking site without needing any coding skills or technical expertise. Can I upgrade my free site later? Most website platforms let you start for free and upgrade as your needs grow. Take your time building and improving your site, then move to a paid plan when you're ready for more tools and customization options. Can I remove ads from a free website? Free plans often include ads to keep the service running, and Wix is no different. On the free plan, you’ll see Wix-branded banners with messages like “This site was created with Wix.com ” at the top or bottom of your site. What’s the catch with free website builders? Free website builders let you create and publish a site quickly without paying anything. The main trade-off is that your site may display the builder’s branding or use a subdomain.

The perfect domain is just a click away: claim your domain →   A website address is made up of two components. The first is the domain name , a unique element that connects your online address to your brand’s name and goals. The other one is the domain name extension, which reflects the type of website and its purpose. While many believe that understanding what is a domain name comes down to what's between the two dots of a URL, the few letters after the second dot play a much bigger role in determining the credibility, reputation and visibility of your site and how it aligns with your brand. Also known as top-level domains (TLDs), domain extensions are used to categorize websites by type, location or business model. They're also used to communicate with the Domain Name System to deliver web content to web page s through their IP address and a web server . Out of the thousands of domain extensions available on the web, the most common ones are .org, .com and .net. In order to choose which one is right for you, you’ll first need to learn what they stand for and understand their strengths, weaknesses and differences. Feature .com .org .net Meaning Commercial Organization Network Intended use Businesses, personal blogs, general websites Non-profits, charities, open-source projects Tech services like ISPs and hosting Popularity Most popular globally Popular with non-profits and communities Recognized but less common Trust factor High — often seen as credible and trusted High — associated with transparency and community efforts Moderate — strong fit for tech industries Availability Highly competitive (many names taken) Easier to find than .com Easier to find than .com SEO impact No technical SEO advantage, but strong branding value No direct impact, trusted for non-profits and education No direct impact, solid for tech brands Cost on Wix Starts at $19.35 Starts at $14.95 Starts at $14.95 Best for Businesses, eCommerce, personal blogs Non-profits, advocacy groups, communities Tech companies, startups, hosting services What does .com mean? The .com top-level domain is, by far, the most popular extension, and thus the one with the highest value for professional websites. While it was originally conceived to host commercial websites, nowadays its use has extended to any type of site, despite the long list of alternatives devised for other purposes. Ever since the phrase “dot-com” was used to describe the rise and subsequent fall of online start-ups in the ‘90s, this domain extension has become synonymous with the internet. As of today, 48% of global websites use a .com TLD and consumers perceive it as the de facto default extension for web addresses. This means that not only is .com much easier for your audience to remember, but also that they might actually type in the wrong URL if you’re using a different extension. The sheer reputation of the .com TLD means that its availability is quite limited and can significantly complicate the process of choosing a domain name . With this in mind, it’s important to check your domain’s feasibility in the first stages of starting a business and, ideally, take it into account when coming up with your business name . That being said, not using .com is far from the end of the world and in some cases, you might even want to actively choose a different domain extension. What does .org mean? The .org top-level domain stands for “organization” and is primarily used for nonprofit websites such as NGOs, open source projects, charitable organizations and educational platforms. This extension was one of the original domains established in 1985, and is therefore perceived as stronger and more credible than newer alternatives. This domain extension was originally created for organizations that didn’t match the intent of any other domains available at the time: not commercial, not in networking, not a university, not government and not military. Over time, .org became exclusively for nonprofits, however, this restriction was removed in August 2019 after the domain name registry was sold to an investment firm. But while for-profit businesses are now legally allowed to purchase and use .org domains, the public opinion is still very much set on its old ways and experience. .Org signals a focus on social good. Any business using a .org domain is inherently perceived as a nonprofit organization or a fundraising website for a nonprofit, and the failure to clearly disclose the for-profit nature of your company could result in serious backlash. .org vs .com differences As you compare what .com is vs .org, you’ll notice that the distinction between the two appears to be fairly simple: one is for nonprofit uses while the other is used by commercial organizations. If you want to create a nonprofit website, use a .org domain. If your goal is to build an online business , go for .com instead. But, of course, nothing is ever black and white. As the availability of .com domains drops, businesses are opting for alternative TLDs in order to be able to use their intended domain names. With only around 10 million .org domains registered , accounting for less than 5% of the global total, the .org has risen as one of the preferred alternatives to the .com extension. From a user experience standpoint, .com holds a subtle but notable advantage: many mobile keyboards include a built-in “.com” shortcut for faster typing, while no such shortcut exists for .org. This may not be a deal-breaker, but it’s a small factor worth considering, especially for mobile-first audiences. When it comes to SEO, neither .com nor .org offers any inherent advantage. Search engines rank websites based on content quality, relevance, site performance and user experience—not domain extensions. So whether you choose .com or .org, your site’s SEO success will depend on how well it’s built and maintained. Historically, .org domains had capped pricing, making them a more affordable option for nonprofits and charities. However, those price controls were lifted in 2019 , and now domain costs can vary depending on the registry. In general, both .com and .org domains are widely available to the public and typically cost about the same at registration. Technically, any type of business or organization can use a .org domain as long as they back it with the right marketing strategy that will avoid potential misunderstandings among those who still connect this domain extension with nonprofits. However, the notion that .org domains belong to charities, NGOs and educational platforms is so ingrained in the collective mindset that you might want to keep this TLD as a last resource only. If you’re in need of a strong .com domain alternative for your business or online portfolio , you should take a look at what .net is instead. What does .net mean? The .net domain is the second most popular extension. It’s often presented as the recommended alternative to .com when you try to buy a domain name that is already in use. It’s estimated that around 4% of all global registered domains use this extension. The .net domain name extension stands for “network” and was originally meant to be used by umbrella websites acting as a portal for smaller sites. It's now particularly common in tech companies. You should use a .net extension for businesses that provides services like internet, website hosting , databases or collaboration tools. Another reason to use .net is when .com is not available. In this case, you’ll need to make sure that the business with your same domain name with a .com extension is not in the same industry, otherwise your audience might end up becoming their clients. Whatever the reason is for you to use a .net domain extension, you’ll need to ensure that potential visitors remember it and don’t end up on the wrong site. An effective way to achieve this is by integrating your site’s TLD within your branding efforts, as your audience will end up naturally connecting your business name with .net. For example, a marketing consultant firm called Upstream may refer to themselves as Upstream.net to get their audience familiar with their correct domain extension. .net vs .com differences The most obvious difference between a .net and a .com domain is their purpose, as they were created for “network” and “commercial” sites. If your goal is to provide internet-based services or networking platforms, such as creating a forum for your community , you should buy a .net domain. On the other hand, if your goal is to make money online, whether it's by starting a blog or an eCommerce website , you’ll want to purchase a .com domain name. However, with nearly half of all domain names registered with a .com extension, .net has risen as the go-to alternative for unavailable web addresses. Alternatively you can try and claim an expired .com domain that's been auctioned off. With time, the semantic differences have significantly diluted and the original purposes of these TLDs are no longer the main difference between the two. When it comes to comparing .net vs .com in 2022, the most significant distinction is the effect each of them has on mobile websites. Learn more about domain expiration and how to purchase an expired domain in this guide. .org vs .com vs .net differences When choosing between .org, .com and .net for your domain, it’s important to consider the purpose and audience of your site: .com  (short for "commercial") is the most widely recognized and trusted TLD, often associated with commercial businesses, eCommerce and general websites. Its familiarity can boost credibility and reach, but the popularity means many names may already be taken. .org  (short for "organization") is traditionally used by non-profits, charities and organizations focused on education or advocacy. It conveys trustworthiness and purpose, making it ideal for mission-driven websites, though it’s less common for businesses. .net  (short for "network") was originally intended for network-related businesses, like internet providers or tech companies, but it’s now used more broadly. While less recognized than .com, it can be a strong alternative if .com isn’t available. Ultimately, .com is often the first choice due to recognition, but .org and .net are valuable for specific industries or when aligning with your site’s mission. Domain choice and SEO While choosing a .net or .com extension doesn't impact your site's SEO capabilities or ability to show up in search engine results, mobile browsers’ UI design can negatively affect sites with a .net domain. Most smartphone keyboards have a button dedicated to domain extensions, but as you’ve probably noticed its default option is always .com. As a result, searching for .net domains is more time-consuming and less user-friendly. With mobile accounting for more than half of all online traffic , this small detail can have a significant impact on the success of your site. In order to maximize your online presence and web traffic , it’s recommended to purchase both .net and .com extensions. With a domain name cost ranging between $8-$20 per year, the purchase of a second TLD will most likely result in a high return on investment as it will allow you to ensure visitors don’t accidentally reach a competitor’s site. All you need to do is redirect the additional extension to your main domain name. Ultimately, the decision of which domain to choose shouldn’t be heavily influenced by what is perceived to be best for SEO. Google’s John Mueller has confirmed over and over again that domain choice has no real impact on a site’s SEO. In January 2022 , Mueller said, “The newer top-level domains (TLDs) are equivalent to other generic top-level domains like .com when it comes to SEO. Pick something you like, there are lots of options out there now.” So while there are many different reasons as to why you might opt for a specific type of domain, its impact on your SEO shouldn’t be a deciding factor. Choosing your domain The three letters at the end of your web address are as important as everything that comes before them. Not only will they affect your chances of being found online, but also have a significant impact on your audience’s perception of your brand. Once you've chosen your website builder and covered the essentials of how to create a website , it's important to prioritize your domain name and extension. With this in mind, the process of choosing between .com, .org or .net domain extensions should take place as soon as you start building your brand. Doing so will allow you to put together a cohesive online presence and strengthen your website's infrastructure from the beginning. Now that you know what each of these main top-level domains mean and what they’re commonly used for, you’ll be able to weigh the pros and cons of each option and make an educated decision that allows you to make the most of your online address. Check out this guide for more information on subdomains , as well as this list of best domain registrars . The future of domain extensions .org, .com and .net are still among the most popular types of domains used today. The top 5 domain extensions in 2024 were: 01. .com 02. .org 03. .de 04. .ru 05. .br Other popular domain extensions include: .net , .uk, .jp, .it , and .fr. These trends are not likely to change soon. However, as competition for domain names grows, businesses are exploring less common extensions. Country-specific domains like .ru, .uk, and .de have gained significant traction, ranking among the top ten global extensions in 2024. While .org, .com, and .net are still the most popular, this could change in the future. New domain extensions are also on the rise. In 2024 , .xyz was the most popular new top-level domain with 3.8 million registrations, followed by .online and .top, known for their flexibility and global appeal. Domain variety is expected to grow further, driven by increasing website creation and the upcoming ICANN second new gTLD program in 2026 . This initiative will introduce even more options, including non-Latin script TLDs, making the internet more inclusive. Technological trends are also reshaping the domain landscape. The .ai extension, originally for Anguilla, has surged in popularity due to the rise of artificial intelligence. Recognized by Google  as a generic top-level domain, .ai now sees over 20,000 new registrations  monthly, a trend likely to accelerate. The growth of websites has driven demand for diverse domains. Many brands use industry-specific extensions like .shop, .design, and .health to create memorable, purpose-driven identities. Startups and niche businesses stand out with extensions that highlight their expertise. Creators and influencers are also embracing extensions like .me, .bio, and .fans to build personal, approachable brands that connect with their audiences. Other domain extension options include: . studio .wiki .finance .nl (Netherlands) .yoga .center .space .top .fun .ch (Switzerland) .me .co .live .biz . blog What's going on with .org now? Over time, the management of .org has changed significantly. Initially managed by the Internet Assigned Numbers Authority (IANA), it moved to the Public Interest Registry (PIR) in 2003. The nonprofit PIR ensures .org stays a reliable space for public interest projects. However, in 2019, a proposed sale of PIR to a private equity firm sparked concern among stakeholders, worried about the potential commercialization of a space traditionally reserved for the public good. This controversy highlighted the need for vigilance in preserving the .org domain's core values. Key tips for choosing the right domain extension Here are some tips to help you decide which domain extension to choose: Build trust:  A ".com" domain is often seen as the most professional and reliable option. It’s the default choice for many and helps establish credibility with your audience. Match your purpose:  Choose an extension that fits your organization. For example, businesses often go with ".com" for its association with commercial activity while non-profits lean toward ".org" for its connection to community-driven initiatives. Explore alternatives:  If your ideal ".com" domain isn’t available, don’t worry—there are plenty of great options. Extensions like ".net" or ".org" can work well depending on your goals, while newer options like " .info " or " .co " offer creative ways to stand out. Think locally:  If your business operates in a specific country, consider using a country code domain like ".uk" or " .ca " to better connect with local audiences. Keep it simple:  Avoid overly long or complicated extensions. Short, memorable domains are easier for users to remember and type, enhancing your site’s accessibility. Plan for the future: If you’re thinking about growing your business or taking it in a more commercial direction down the road, choosing a .com could be a smarter long-term choice. .org, .com, .net domain extensions FAQ What does .org mean on a website? The .org domain extension in a website URL stands for "organization." Originally intended for non-profit organizations, .org has since been expanded to include various types of entities, including for-profit organizations, educational institutions, community groups, and individuals. What does .com mean on a website? The .com domain extension in a URL stands for "commercial." It's the most widely recognized and commonly used top-level domain (TLD). The .com domain is often used by companies, e-Commerce websites and businesses of various sizes and types. It is widely understood and trusted by online users. What does .net mean on a website? The .net domain extension in a URL stands for "network." It was originally intended for organizations involved in networking technologies and services. However, like other domain extensions, the use of .net has expanded beyond its initial scope. Now it's commonly used by a variety of entities, including businesses, individuals, non-profit organizations, internet service providers (ISPs), and technology-related websites. It's often associated with websites that provide networking services, technology solutions, software development, or online platforms. Do people trust .com or .org more? Generally, people tend to trust .com domains more because they are widely recognized as commercial websites. .org domains, on the other hand, are typically associated with non-profit organizations and may be perceived differently depending on the context. Should I use .org if .com is taken? If the .com domain for your desired name is already taken, using the .org domain can be a viable alternative, especially if your website serves a non-profit or organizational purpose. However, consider whether using a different domain extension could potentially confuse or mislead your audience, and ensure that the .org domain accurately represents your website's content and purpose. Can I use .org for my business? While .org domains are traditionally associated with non-profit organizations, there are no strict rules prohibiting businesses from using them. However, using a .org domain for a commercial business may create confusion among users who expect .org websites to be non-profit in nature. It's important to consider the perception and expectations of your target audience before choosing a domain extension for your business. If possible, securing both the .com and .org domains for your business name can help prevent confusion and ensure consistency in branding. Is .net only for network-related sites? No, .net is not exclusively for network-related sites. Originally intended for network providers, it's now open for general use. While still popular among tech companies, .net can be used by any business or individual. It's often chosen as an alternative when the desired .com domain is unavailable. Are there country-specific versions of these extensions? Yes, there are country-specific versions of these extensions, known as country code Top-Level Domains (ccTLDs). Examples include: .org.uk (United Kingdom) .com.au (Australia) .net.nz (New Zealand) These combine the generic extensions with country codes. They're often used to target specific geographic markets or comply with local regulations. Availability and registration rules vary by country. Can I own multiple extensions for the same domain name? Yes, you can own multiple extensions for the same domain name. This practice is common and has several benefits: Brand protection Preventing competitor acquisition Capturing typos Targeting different markets or purposes For example, you could own example.com, example.org and example.net. Each can be used separately or redirected to a primary domain. Do .org, .com and .net have different pricing? On Wix, .org, .com, and .net domains have the same pricing: 1. .com: $14.95/year 2. .org: $14.95/year 3. .net: $14.95/year While these three popular extensions are priced the same on Wix, it's worth noting that prices can vary on other platforms. Additionally, Wix often runs promotions that may affect these prices temporarily. Premium domains (highly desirable names) in these extensions may cost significantly more even on Wix. Always check the current pricing on Wix's domain registration page for the most up-to-date information. How to know if a domain name is available? Another business may have already taken your desired domain name, so the first step is to do a domain name search . If your first choice isn’t available, pop it into a domain name generator , which can help you find a similar domain name. You can also f ind the domain owner and registration details for a website with a Whois domain lookup .

The perfect domain is just a click away: claim your domain →   Domain names , also known as URLs, play a crucial role in your site’s branding and credibility, and can even affect its ranking on search results. Choosing a domain name for your website or business is an important step in establishing your online presence. A domain name is the address users type into their web browsers to reach a website, so it should reflect the nature of your business and be easy to remember. Of course, there are a myriad of factors to take into consideration as you pick a domain name for your business, so we’ve consulted several industry experts from a range of industries to weigh in on how they’ve selected theirs. How to choose a domain name: 14 tips Use a domain name generator Keep it short and memorable Make it easy to type and pronounce Avoid numbers and dashes (usually) Consider clarity and accessibility Target your area Stay on brand Include keywords Be descriptive Pick the right domain extension Do your research Check for trademark issues Think long term Act fast 01. Use a domain name generator In order to make the brainstorming process much easier and productive, start your journey towards picking a domain name for your site with a list of options, rather than a blank page. By using one of the best domain name generators , you’ll be able to get a broad range of ideas based on keywords or phrases related to your brand. Try Wix's domain name generator today. 02. Keep it short and memorable Technically speaking, domain names can stretch over an astounding 63 characters. Yet, a domain this long would be ill-advised, making for a tedious name that’s hard to type and remember. Instead, be sure to keep your domain short. A shorter name is additionally less likely to be misspelled. A domain name should ideally be anywhere between three and 12 characters long, and as a basic rule it should not exceed two to three words. If the name you had in mind happens to be longer than that, consider cutting it down or changing it altogether. In fact, the average length of the top 250 most popular websites is just 6.4 characters . As Sanks Nair, COO of Recall  shares: “Short and sweet was essential. [For Recall] the name needed to be easy to say, two syllables max, and roll off the tongue effortlessly. A short, memorable name strengthens brand recall and spreads faster through word of mouth.” Another hot tip from Sanks is to try out your domain name as a verb. She says, “From experience, a name that can turn into a verb creates a stronger brand. I was an early employee at Uber, originally 'UberCab.' Back then, no one would say, 'I UberCabbed here,' but today, 'I Ubered here' is natural. We wanted a name that could similarly evolve into common usage, like 'I'll recall that.'" 03. Make it easy to type and pronounce You don’t want potential visitors lingering over details such as spelling before hitting your page. For that reason, look for a domain name that will easily roll off the tongue - and fingers. It’s best to avoid frequently misspelled words, or anything that requires a double take before pronouncing. Run your chosen domain name by a few friends and see if they can get it right on their first attempt. If they struggle a little, go for a different name. As Ben Donovan, founder of Brand Builder University  notes, when he was selecting a domain name for his business, he focused on it being four things: meaningful, memorable, short and unique. With this in mind, Ben says: “A domain that's easy to remember sticks in people's minds and makes it simple for them to return or recommend it. Shorter domains are especially helpful, precisely because they're easier to type and share.” In case you’re planning on using your personal name as the domain, but your last name isn’t intuitive in its spelling, use a combination of your first and middle names instead. Alternatively, combine your first name with your specialty—such as “bakingwithsam.” Another good practice is to choose a domain name that is predictable, meaning your audience won’t have to second guess how to write it properly. With this in mind, refrain from shorthand and spell out your words. For example, go for “you” instead of “u” and be wary of words that can be spelled numerous ways (is it “ok” or “okay?”). Already have an idea? Check the availability with a  domain name search  tool. 04. Avoid numbers and dashes (usually) Unlike a password, your domain name shouldn’t be a string of characters that makes sense solely to you. Therefore, refrain from using special characters such as hyphens and numbers. So “gr8cakes-4all,” for example, would be an especially bad domain name. Numbers and hyphens are too often confusing and are harder to remember and type. Numbers leave people wondering whether to go for the numeral digit or to spell them out (is it a 10 or a ten?). Hyphens, on the other hand, are easy to overlook or misplace when typing in the web address and are not immediately within reach on most mobile keyboards. However, there may be specific use cases or situations where hyphens are relevant.  As Charles Hoffman, the owner of Guardian Pressure Washing  experienced, his first domain name choice, "guardianpressurewashing.com," was taken, so he used an alternative domain. His first option was to use a different Top-Level Domain (TLD) like ".org," ".net" or ".site." For example, he says he could have chosen "guardianpressurewashing.site."  According to Charles: “While the unprofessional stigma around using a TLD other than .com has largely fallen off over the years, I decided there was a benefit in taking a different approach. The URL that I went with was 'guardian-pressure-washing.com,' which I felt was easier to read because of the dashes. My work truck is wrapped with various branding, including my domain name. At a glance, people can easily discern the text in the URL.” 05. Consider clarity and accessibility When choosing a domain name, prioritize accessibility by keeping it simple, easy to read and free of ambiguous characters or confusing structures. This ensures it’s memorable, screen-reader-friendly and inclusive for a diverse audience while enhancing usability and SEO performance. Learn more about the parts of a domain name to help you with this decision. When it came to selecting a domain for Carepatron , CEO Jamie Frew says the most important factors were clarity, accessibility and alignment with our mission.  “We wanted a name that clearly conveyed our focus on healthcare while being memorable and easy for users worldwide to understand. 'Care' captures our commitment to healthcare and well-being, while 'patron' reflects support and partnership, a core part of our mission to empower both healthcare practitioners and patients.” Carepatron also prioritized simplicity and ease of recall, as a straightforward domain name makes it easier for users to find and remember us. Jamie says that “after brainstorming and testing various options, Carepatron stood out because it encapsulated our values and the experience we aim to create. It was a name that felt natural, approachable and mission-driven, which is exactly the qualities we wanted our brand to convey.” 06. Target your area If your business serves a specific city, region or country, consider adding your location to your domain name. Not only does this make it easier for local customers to find you, but it can also help improve your search rankings for location-based searches. For example, if you run a bakery in Miami, a domain like SweetTreatsMiami.com instantly tells people (and search engines) where you’re based. It’s a simple way to boost visibility and attract the right audience. You can also pair this with a location-specific domain extension (like .co.uk) if it makes sense for your market. Just keep in mind that while local TLDs are great for regional businesses, they might limit your visibility if you plan to expand globally. Think about where your business is headed in the next few years and choose a domain strategy that supports both your current and future goals. 07. Stay on brand with your name A great branding strategy is made up of many different elements that come together in telling one cohesive story. As Wix's head of brand maker, Yaya Aaronsohn, says: "At its core, branding hinges on trust. Think of it as a relationship between two individuals: the customer and the brand. Within this relationship, authenticity plays a critical role. It builds trust and creates emotional bonds. It fosters consistency, engagement and reduces reputation risks." Make sure you align your domain name with the rest of your marketing efforts, such as your business website, social media handles and general tone and voice. Doing so will ensure that your online presence speaks the same language and gives off the right message cross-platform. Your domain name can be either the same as your business name, a variation of it or your business name with an added keyword (as described below). If you’ve yet to name your business, spend some time thinking of a name that’s catchy and encapsulates the spirit of your brand. You can invent new words that have a nice ring to them (such as Wix and Google), look up meaningful terms in the dictionary or thesaurus, or elicit the help of a business name generator to get your ideas flowing. Furthermore, regardless of how similar to your business or personal name you want your domain to be, you’ll need to make sure the end result is perceived as a brandable name. This will ensure that your online address is perceived as unique and is much easier to remember. For example, “bakingwithsam.com” makes a much stronger impression than “samteachesbaking.com,” in spite of following a very similar pattern and intent. Learn more: Most expensive domain names Domain name trends Why paying for a premium domain is worth it, according to 17 business owners 08. Include keywords for SEO Through the practice of SEO, you can improve your chances of showing up on Google when people search for businesses such as yours. One of the best  SEO tips  to keep in mind is to include a relevant keyword in your domain name. This can help both site visitors and search engine bots associate your website with your main field of expertise, hence helping it rank better for that topic. Domains that contain a relevant keyword have a slight but measurable correlation with higher click-through rates from search results .  While beneficial, it’s equally important to use keywords in moderation and only when they fit naturally into your domain name. If not, don’t force it, as an overly optimized domain name can come across as spammy. In other words, this strategy for SEO in domain names is valuable but not a must. When including a keyword does work out in a natural and memorable way, then go for it. If you own a poke place called Aloha, for example, the domain for your  restaurant website  could be “aloahpokeshop.com.” Whereas if you’re creating a  photography portfolio , adding the word “photography” or the location where you’re based to your name can be a plus—such as “jimsmithphotography.com” or “nycweddingphos.com.” As Tom Smith, marketing team member at University Frames, Inc.  found, SEO and discoverability were paramount when they chose their business domain name. Tom notes: “We considered keywords frequently searched by our target audience. By incorporating 'university' and 'frames,' we ensured our domain naturally aligned with popular search terms, boosting visibility." You might also want to consider the keywords your target customers or users search for to find a similar product or service, and consider using that within your domain name. Another option is to research what competitors use and if it's relevant to your business. 09. Be descriptive While this tip may not be the case for every business or brand, it certainly can make an impact depending on your target audience and offering. For Featured.com this was a particularly important consideration for their brand.  As CEO Brett Farmiloe says, “Pulling the trigger on acquiring Featured.com wasn't an easy decision. It was pricey, especially for a young startup like ours.”  “What put me over the edge on the acquisition was the descriptiveness of the domain. We help people get featured in the media. Featured.com is the perfect, most descriptive word that accurately captures our customer value proposition. The simplicity is priceless and has dramatically impacted the growth of our business.” 10. Pick the right domain extension A domain extension, also known as TLD (top-level domain), is the suffix at the end of your domain name. This rightmost segment of your site’s address serves to identify some of its key elements, such as its purpose, location, or owner. While the most common extensions are .com, .org and .net , there are many types of domains that can serve different needs and offer alternatives in case your first domain name choice is already taken. (Check out the best .com alternatives , according to 33 business owners.) Jeffrey Gabriel, the CEO of Saw.com Incorporated , says, “Try to find a domain that is easy to spell and remember, in a domain extension your audience is comfortable with, and matches the brand of the business.” “If a company is B2B with a specific focus on selling to very tech-savvy individuals using a .AI or a .IO domain extension, it might make perfect sense, but if it focuses on consumers in the English market, then a co.uk might be the best option. Companies looking to have a presence in many different markets should always lean toward a short, easy-to-spell and memorable.COM domain that is easy to spell and remember in many languages.” Let’s take a look at what some of these domain extensions are used for: .com : When it comes to what .com is , this widespread domain extension is almost synonymous with the web. Standing for “commercial,” it's the most trusted and well-known TLD, and when in doubt, it’s usually the best option. .com domains are generally considered more credible, as users tend to trust them more than less common extensions. According to Stanford University research, .com domains have 37% higher user trust compared to other extensions.  The “.com” extension is associated with for-profit businesses. For example: wix.com. Other business-related TLDs are .biz , .tech , .digital or . company . .net : Referring to networks and what .net is , it's the second most common extension and is generally used by service providers such as website hosting , databases and collaboration tools. .org : Short for “organization,” this domain extension is most often used for non-profit and charitable organizations. For example: wikipedia.org. .info: This extension is an abbreviation for “information” and is primarily reserved for informative or educational sites. .me : An extension that’s highly fitting for an online resume, blog, portfolio website or personal brand. You can also consider .blog for a blog website specifically or .tv for entertainment related sites. Alternatively, both .site and .website are considered wide-ranging TLD. Other options to consider include: .me , .email , .fun , .world , .solutions , .top , .ninja , .art , .pictures , .directory , .studio , .cloud , .live , .party .co : Originally the country code top-level domain (ccTLD) for Colombia, .co has evolved to become a popular choice on the global stage. Often associated with “company,” it’s widely used by startups and entrepreneurs looking for a short, memorable, and innovative domain extension. ccTLD: Country code top-level domains are domain extensions that show off your physical whereabouts and might give your local SEO a boost. 56% of Google’s top three positions are held by ccTLDs . For example, “ .de” for Germany, “ .fr ” for France, " .nl " for the Netherlands, " .mx " for Mexico, ". br " for Brazil, " .be " for Belgium, “ .co.uk ” for the United Kingdom are all ccTLDs that signal local relevance to search engines. Learn more: New top-level domains and most popular domain extensions 11. Do your research Prior to purchasing your domain name, ensure that you’re not infringing on the competition. Research trademark and copyright databases, as well as competitor brands. Going with a domain name that has been adopted by other brands even indirectly (meaning in uses other than a domain name), could result in customer confusion and possible legal issues. It’s therefore worth spending time making an informed and well-researched decision. Once you have chosen a domain name, it is important to make sure that the domain name is available. You can check for its availability on various web hosting or domain registration websites. The domain name registration system, for example, maintains a database of all registered domain names and their IP addresses. All of this information is freely open to the public. Learn more: Domain lifecycle , How to find the owner of a domain 12. Check for trademark issues Before choosing your domain name, take a moment to check for trademark issues. This simple step can save you from legal complications down the road, like disputes, rebranding or even losing your domain. Start by searching for existing trademarks that might overlap with your chosen name. Use free tools like the USPTO trademark search database or resources available in your country. If your business operates internationally, the WIPO Global Brand Database is a helpful option for broader searches. Keep in mind that while many domain registrars check domain availability, they don’t screen for trademark conflicts. For added peace of mind, consider consulting a trademark attorney or legal professional—especially if your domain name is crucial to your brand. 13. Think long term with your domain name If you envision growth in your brand’s future, you might want to plan accordingly starting from early on. Purchase a few variants of your domain name to protect them from competitors, ensuring they remain in your hands. These variants might mean different domain extensions (both the “.com” and the “.net”, for example), or similar options of the same name that can be confusing for users (such as with or without “the” at the beginning). This strategy is particularly helpful when considering how to create a business email that aligns with your domain and offers flexibility for future growth. It’s possible to connect multiple domains to the same website , ensuring consistency in your branding and communication. Additionally, make sure that the domain name you choose won’t limit your business from expanding further down the line. For example, if your beauty parlor currently provides nail services, but you dream of one day branching out into hairdressing and spa treatments—make sure that your domain name is broad enough to encompass your future endeavors as well. A flexible domain name also makes it easier to brainstorm email name ideas that can adapt with your evolving brand. It's important to distinguish between choosing a domain name for your personal website and your business website, too. When choosing for your personal site or brand you can align it closer to your own personal interests, and be creative. For your business brand you will potentially need to think more professionally and consider what your competitors are doing. If you need help finding inspiration on a name that will distinguish one from the other, use a website name generator to brainstorm ideas. Read also: Tips for future-proofing your domain or 6 signs that it's time to change your domain 14. Act fast when securing your name Once you have made up your mind, you should register your domain name as soon as possible in order to ensure no one beats you to it. To do this, simply find an accredited domain registrar that will deal with the ICANN (Internet Corporation for Assigned Names and Numbers) on your behalf (looking through a list of the best domain registrars can help you with this process). They’ll protect your domain name and ensure that it remains yours and only yours for the entire duration of your purchase. If you’re curious as to how much a domain name costs and if you can get a free domain , note that prices vary based on different factors like the domain extension and the terms you select (such as securing a domain for a longer period of time). However, there are many website hosting platforms that include the first year of domain registration for free. By combining both a website host and a domain registration, these plans allow for an all-in-one business solution, where you can seamlessly build your website, purchase your domain, and enjoy professional online tools, all under one website infrastructure roof. Why is choosing the right domain name so important? But fully understanding what a domain name is , and what a subdomain is , you can understand just how much impact it has when planning how to make your website . Here's why choosing the right domain name is so important.   Be perceived as a professional: Acting as your brand’s address online, a well thought out and customized URL will contribute to your site’s professionalism and authoritativeness, making your company appear more professional from a first look. Make your website easy to find: By picking a good domain name for your website, you can make it more memorable and help potential visitors find it with ease. A domain that represents your business while being easy to remember means more eyes on your site. How do you buy a domain name that’s not listed? Acquiring a domain name that is not listed for sale requires a more personalized approach, as the current owner has not yet expressed their intent to sell the domain publicly. You'll need to: Identify the domain name:  Clearly define the domain name you are interested in acquiring. Consider factors such as keyword relevance, brand alignment and memorability. Research the owner:  Use WHOIS lookup tools to gather information about the current domain owner, including their contact details. This information will be crucial for initiating communication. Direct contact:  Compose a personalized email or letter directly to the domain owner expressing your interest in purchasing the domain name. Be respectful, professional and clearly convey your reasons for wanting the domain. Offer negotiation:  Propose an initial offer for the domain name based on your research and understanding of its value. Be open to negotiation and willing to compromise to reach a mutually agreeable price. Persistence:  Understand that acquiring an unlisted domain name may take time and effort. Follow up with the owner politely and professionally, demonstrating genuine interest without being overly pushy. Alternative options:  Explore alternative options if the initial contact or negotiation proves unsuccessful. Consider using domain marketplaces, expired domain auctions or alternative domain names that align with your objectives. How to choose a domain name FAQ What's considered a good domain name? A good domain name is one that's memorable, easy to spell and relevant to your brand, business or purpose. It should be concise, avoiding hyphens and numbers that may cause confusion. Additionally, a good domain name reflects your identity and is unique, helping you stand out in the online space. Consider choosing a name that aligns with your content, is easy to pronounce and has a positive connotation. What to look for when buying a domain name? When buying a domain name, consider the following factors: Relevance:  Ensure the domain name reflects your brand, business or content. Memorability:  Choose a name that is easy to remember for visitors. Simplicity:  Avoid complex spellings, hyphens or numbers to enhance clarity. Keywords:  Include relevant keywords to improve search engine visibility. Availability:  Check for domain availability and consider variations if your first choice is taken. Domain Extension:  Select an appropriate domain extension (e.g., .com, .net, .org) based on your goals. Legal Considerations:  Check for trademarks and ensure your chosen domain doesn't infringe on others' rights. Domain History:  Investigate the history of the domain to avoid any potential issues. How do I go about buying a domain name? Decide on your domain name Check its availability, with a domain search tool Choose a domain registrar, like Wix Register your domain name Pay and confirm the purchase Connect to your website Really stuck for a domain name, how can I find one? Brainstorm with business partners, or even friends and family Use a domain name generator to get access to hundreds of potential names Use a thesaurus to find ideas for names or to use to combine words together to make a name Be inspired by what you read, watch and experience around you How does website hosting impact my domain choice? Your domain name should align with your hosting needs. For example, if you plan to launch an online store, choosing a domain that supports eCommerce hosting adds convenience and scalability. How do I find the domain name I want? Start by brainstorming words related to your brand, business or niche. Use a domain name generator to spark ideas and test different combinations, synonyms or word pairings. Check domain availability through a registrar’s search tool and if your first choice is taken, explore alternate domain extensions or variations that still feel true to your brand. What if my preferred domain name is taken? If your ideal domain name isn’t available, you have a few options: add a relevant keyword, location or niche term to your name, try a different domain extension or consider a slight spelling variation. You can also look up the domain’s owner via a WHOIS lookup and inquire if it’s for sale or keep an eye out to see if it becomes available in the future. How does domain privacy affect my website? Domain privacy, also known as WHOIS protection, shields your personal contact details from being publicly visible in the WHOIS database. This helps protect you from spam, phishing attempts and identity theft. Many domain registrars, including Wix, offer free domain privacy for eligible domains — it’s a smart, no-cost way to keep your personal information private. Can I change my domain name later? Yes — you can register a new domain at any time and connect it to your existing website. Just be aware that changing your domain may affect your SEO, existing backlinks and user familiarity. To maintain traffic, it’s a good idea to set up proper redirects from your old domain to the new one and update your links across social media, email signatures and business listings.

Instagram went from an app for millennials sharing photos of their morning coffee and cute dogs to one of the most recognizable and monetized social platforms. In recent years, we've seen TikTok follow suit. And despite the latest headlines, TikTok continues to be a launch pad for many creators and small businesses. If you're looking to cash in on the app, there are a few different paths you can consider taking. We’ve narrowed down the possibilities to eight main options, but even within each one lies a world of creative monetization opportunities. For all options, we recommend creating an eCommerce website or landing page to give potential customers more information than your bio can hold (but more on this later). Keep reading for more ideas on how to make money on TikTok. How to make money on TikTok in 10 ways Link to your website Promote partnerships Join TikTok's Creator Rewards Program Earn money as a TikTok Shop Creator Sell your own products Offer coaching or consulting Collect Gifts on TikTok Offer premium paid content Run TikTok ads Offer personalized shoutouts 01. Link to your website or other platform The classic way to monetize your TikTok account is to create a website and direct traffic to it via a link in your bio (note: tools like Hopp provide a space where you can promote multiple links at once). You can use this type of TikTok marketing to direct followers to eCommerce stores , portfolio, a monetized YouTube channel or affiliate site. No matter what you choose, be sure to highlight something valuable from your site in your videos and bio to entice people to click. Instead of just saying, "Check out my website," make it more engaging with a playful hook like "Warning: Addictive content inside ⬇️" or a hard-to-refuse offer like "Join my 7-day challenge—free access here!" Related reading: What is TikTok? Best marketing strategies 40 effective types of marketing 02. Partner with brands It's no secret that many brands are foaming at the mouth for a good influencer marketing campaign. If you'd like to catch their eye, focus on a building a distinct collection of unsponsored content. Establish your niche and a consistent content style—just like sound effects artist Josh Harmon did before partnering with Wix. Having a clearly defined style can help you attract the right brand partnerships and produce sponsored content that feels natural rather than forced. Remember to engage with your followers regularly, jump on trends and occasionally tag brands in your videos—sometimes, that’s all it takes to get on their radar. Once you’ve built a solid following, put together a media kit showcasing your stats and audience demographics. Start pitching yourself to brands you genuinely love and show them why you’re a good match. Check out our guide for more ways to use TikTok for business. 03. Join TikTok's Creator Rewards Program The Creator Rewards Program is TikTok's way of helping you make money while promoting creativity. Here's the gist of how it works: You make videos that meet certain requirements The more people who watch and engage with your videos, the more rewards you can earn TikTok calculates your earnings based on qualified views and RPM (or rewards per 1,000 qualified views) To join the program, you must: Be in a country where the program is available Have a good record on TikTok, following all the rules Have a personal account (business and political or government accounts are not eligible for this program) Be at least 18 years old (19 in South Korea) Have at least 10,000 followers Have at least 100,000 video views in the last 30 days Post videos that are original, high quality and at least one minute long You can apply for the Creator Rewards Program directly from your account following these steps . Note that the program only rewards original content, not duets, Stitch videos or videos involving another creator's content. 04. Earn money as a TikTok Shop Creator Promote your favorite products on TikTok—and get paid for doing so. By joining as an official TikTok Shop Creator (a.k.a. "affiliate"), you can earn commissions by featuring and selling products directly in your videos. You'll want to read through TikTok Shop's content policies  carefully and ensure you meet the eligibility requirements . Basic requirements include: You must be at least 18 years old Have a minimum of 5,000 followers Not be a Government, Politician or Political Party Account (GPPPA) Have no prior record of having eCommerce permissions revoked by TikTok Shop or share similar login information with such accounts You can submit an application through your TikTok profile page. Once accepted into the program, you'll be able to add product links to your videos. You'll additionally gain access to other perks, such as the Shoppable Video Hub and the Creator Product Marketplace. 05. Sell your own products If you're looking to start your own brand, you can sell your products directly through TikTok by opening up a TikTok Shop in the Seller Center . TikTok Shop puts your products in front of an already engaged audience. Meanwhile, shoppers can purchase your products without ever leaving the platform. Plus, with TikTok’s affiliate program, other creators can tag your products and promote them in their videos, making sales feel more natural and engaging. Once you create a TikTop Shop, you can promote your products via LIVE shopping, shoppable videos, a Shop page (which is accessible from your profile) and the Shop Tab (TikTok's marketplace). You can also link your products from a TikTok's ads campaign, which lets you run native ads on users' feeds. Before choosing this option, do some research into your target market to understand the types of products they'll be open to finding on TikTok. If you're new to selling, you can try your hand at dropshipping or entertain print-on-demand services like Printful . Creating and selling custom products has never been easier. With Wix’s on demand printing , powered by Printful, you can design and launch personalized apparel, accessories, home goods and more—made to suit any style, niche or need. No extra tools, no complex setup. Just pick a product, upload your design and start selling—all from your Wix dashboard. With seamless Printful integration, you get a streamlined way to build, brand and sell—without ever leaving Wix. 06. Offer coaching or consulting If you're already savvy with social media, consider opening up your social media marketing services to other users. Take a page from Elise Darma, a marketing consultant who shares useful social media marketing tips for businesses on TikTok. The reality is that many brands struggle to navigate TikTok and don't know where to start. In other cases, some highly creative users go viral overnight but struggle to turn their newfound success into sustainable income. If you know how to create content strategies, liaise with other creators and optimize content, then use your channel to demonstrate your knowledge. Work as a TikTok account manager for someone else or invite followers to participate in workshop and/or personalized coaching sessions. You could even offer a low-cost digital product, like an eBook, templates or subscription-based content. Discover the latest trends in video marketing with these video marketings statistics . 07. Collect Gifts on TikTok Just like in real life, your followers can choose to send you gifts to express their appreciation. To send a Gift, viewers must buy Coins and then gift them on For You or LIVE videos. These Gifts allow you, the creator, to accumulate Diamonds, which can translate to real income. To turn on video gifts, you must meet certain requirements: Be in a location where Video Gifts or LIVE Gifts are available Be 18 years of age or older (or 19 in South Korea) Have an account in good standing that adheres to the Community Guidelines and Terms of Service Have a personal account (business accounts and public interest accounts are not eligible for this program) For LIVE Gifts, be eligible to go LIVE For Video Gifts, have at least 10,000 followers and an account that is at least 30 days old For Video Gifts, have published a public video in the last 30 days It's estimated that 1,000 diamonds are worth $5. Generally the more followers you have, the more likely it is that you'll receive diamonds. That being said, you'll want to offer something in return—like a special collaboration with another creator or real-time interaction with your viewers. 08. Offer premium paid content Many creators use platforms like Patreon to offer exclusive content to their most dedicated fans. This could include things like behind-the-scenes footage, early access to new content or even personalized messages. You get to set your own prices for this type of premium content, and fans can subscribe for a monthly fee. TikTok offers a similar, native solution called Series , which allows you to post premium content behind a paywall. Series can include a collection of up to 80 videos that are each 30 seconds to 20 minutes long—and just like with other premium content, you can set your own price. Offering premium content is a great way to generate additional revenue from your longer form videos and get closer with your followers. To take advantage of Series, you must: Be at least 18 years old (or 19 in South Korea) Have an account that's been active for at least 30 days Use a public personal or business Account (political and private accounts aren’t eligible) Have posted 3 or more public videos in the past 30 days Have at least 10,000 followers (though there are exceptions to this if you meet the other requirements) Have gained 1,000 or more views in the last 30 days Post original content Have an account in good standing that adheres to the Community Guidelines 09. Run TikTok ads Running TikTok ads is an effective way to expand your reach and connect with your target audience. With TikTok’s Ads Manager, you can easily create engaging campaigns to promote your products, services or grow your brand. Choose from a variety of options like in-feed ads, branded hashtag challenges or TopView ads, which instantly capture attention when users open the app. These adaptable formats let you align your strategy with your goals and budget. TikTok ads are designed to feel natural on the platform, blending seamlessly with organic content. Start by creating short, captivating videos that grab attention in the first few seconds. Track your campaign metrics like click-through rates and conversions to understand what works and optimize your strategy. Even small businesses and first-time marketers can achieve measurable results with TikTok ads. Sync your product catalog on Wix with your TikTok ad campaigns—simply download the TikTok Ads app from the Wix App Market . 10. Offer personalized shoutouts Personalized shoutouts are another great way to connect with your audience while generating income. Whether it’s celebrating a milestone, giving advice or simply thanking fans, shoutouts create meaningful, one-on-one interactions. TikTok’s built-in features make it easy to offer shoutouts and handle requests. To get started, decide on the type of shoutouts you want to offer and set a price that’s fair for you and your fans. Promote this service in your bio and videos so your audience knows it’s available. Each shoutout should reflect your unique personality, keeping fans excited and engaged. For creators who actively connect with their followers, this can be an organic way to grow your revenue while strengthening your community. It’s a simple, authentic step toward building deeper relationships with your audience. How much does TikTok pay? Before growing a TikTok account, you might want to know how much you can expect to earn on the platform. Here are some of today’s highest earners on TikTok: Addison Rae reportedly earned $8.5 million from TikTok in 2021 alone. You might remember the early days, when Addison was best known for her dancing videos. Now, she flaunts a fat contract with Netflix, her own skincare line, brand deals, music and more. Charli D'Amelio can add Broadway and Dancing with the Stars to her resume. She ended 2024 with $23.5 million across all of her ventures, according to Forbes —with an estimated 30-50% of those total earnings coming from TikTok. Zach King is known for his YouTube and Vine videos, but the internet personality capitalized on TikTok’s video format and now earns around $53,000 from TikTok . His most popular TikTok, which earned 2 billion views, is estimated to have totaled $14,000 . Zach's slick video editing skills have landed him deals with companies like PlayStation and Credit Karma, plus television appearances. Plenty of other creators earn a living from TikTok, but don’t expect to pocket millions right away. Your financial success on the platform depends on your monetization strategy, as well as your posts and following (check out our guide to learn the best time to post on TikTok ). Before being replaced by the Creator Rewards Program (which allegedly pays a higher rate), the Creator Fund paid between $0.02 and $0.04 for every 1,000 views, according to Exploding Topics . The same report found that influencers with 500,000-1,000,000 followers earned between $150-$3,500 for sponsored posts. How many followers do you need on TikTok to get paid? There isn’t a specific number of followers you need to get paid. If your audience actively watches, comments on and even recreates your videos, it’s likely you can capitalize on this using the above strategies. But as mentioned above, if you're interested in participating in programs like the Creator Rewards Program, then 10,000 followers is your magic number. However, if you’re aiming for a more lucrative partnership or influencer marketing opportunity, you’ll want to have at least 100,000 followers. The Influencer Marketing Hub has a TikTok calculator that estimates how much you can earn based on the number of likes you receive on your videos and your follower count. Naturally, the more followers you have viewing your content, the more you can earn. How hard is it to make money on TikTok? Viral videos might get millions of views, but they won’t make you rich. TikTok’s Creator Fund? It pays pennies per thousand views. Brand deals? They take time, a huge following and serious effort. Other income sources like live gifts or affiliate marketing require trust, consistent work and constant grinding. It’s no surprise many creators deal with burnout, algorithm changes and unstable payouts. Making money on TikTok takes more than just trends and dancing. You need a solid strategy—selling products, creating standout content and building partnerships. But TikTok’s unpredictable nature, strict guidelines and risks like shadowbans or demonetization make it a tricky platform to rely on long-term. To stay ahead, diversifying your income stream is essential for building something sustainable. Why TikTok monetization isn’t as easy as it seems Low creator fund earnings : TikTok pays very little per view, making it tough to earn a decent income. Unpredictable algorithm : Going viral isn’t guaranteed and engagement can drop without warning. High competition for brand deals : Only creators with solid engagement levels land sponsorships. Live gifting requires constant streaming : You need to stream often to maintain a steady income. Strict content moderation : Videos can get demonetized, removed or accounts shadowbanned. Short content lifespan : TikTok pushes new content, so older videos stop earning quickly. Monetization rules keep changing : TikTok’s policies shift often, making it tricky to plan for consistent income. Building trust for sales takes time : Selling products or using affiliate links relies on audience loyalty. Engagement burnout : The pressure to post regularly can be exhausting. TikTok shop takes a cut of sales : The platform charges fees when you sell products, which reduces profits. TikTok money moves: insider tips Post consistently but be strategic: Posting regularly helps TikTok see you as an active creator but quality beats quantity. Focus on engaging content that resonates. In beauty? Skip random makeup looks—track what gets views and lean into tutorials, transformations or product hacks that perform. Check TikTok Analytics to spot trends and adjust. Batch-create videos to stay ahead—film a few at once so you’re not scrambling to post daily. Hook viewers in the first three seconds : TikTok’s algorithm loves watch time, so if people scroll past your video right away, it won’t do well. Grab attention with a strong hook. Skip “Hey guys, today I’m going to talk about...” and start with something bold, like “This $5 product clears acne overnight—here’s how!” Use quick cuts, text overlays and eye-catching visuals to keep viewers watching. Connect and captivate: TikTok rewards engagement—more comments, likes and shares mean wider promotion. Focus on connecting with your audience. Reply to comments with video responses, ask questions in captions to spark conversations and encourage stitches or duets to reach new viewers. Building an interactive community makes TikTok more likely to push your content, helping you grow and monetize faster. Transform your bio into a sales-driving machine : Your TikTok bio is a powerful way to drive traffic and sales, so keep it clear and compelling. Let followers know what you offer (e.g. “Helping creators grow on TikTok”), add a call to action (e.g. “Shop my top picks below!”) and use a link-in-bio tool like Linktree, Beacons or TikTok’s built-in link to direct followers to your products, services or affiliate links. Make it easy for followers to click and buy. Balance trends with evergreen content : Trends can get you quick exposure but fade fast. Evergreen content helps you build a loyal, lasting audience. To grow, mix in content that stays relevant over time. In fitness, skip just trendy challenges and focus on tips like "Best core exercises for beginners" or "3 mistakes ruining your squats"—topics people will keep searching for. In fashion, balance outfit trends with timeless style advice. Treat TikTok like a business : To start making money on TikTok, treat it like a brand not a hobby. Use TikTok Analytics to track what works, test content like tutorials, challenges or storytelling and diversify your income streams. Master TikTok’s algorithm to stay visible : TikTok’s algorithm is constantly evolving but some things remain important. High watch time helps boost your reach while comments, shares and duets improve visibility. Posting regularly keeps you on the algorithm’s radar. The more engaging your content, the more TikTok will share it with new users. Balance virality with building a legacy:  Going viral can give you a quick boost in views but it doesn’t lead to lasting success. To make consistent income, focus on building a recognizable brand. Stick to a niche and consistent content style, use the same fonts, colors and editing style to boost brand recognition and share a clear message—funny, educational or inspirational. Work smarter and thrive longer: Creating daily TikTok content can be tiring but you don’t have to wear yourself out. Save time by batch-creating videos in one session, repurposing old content with fresh edits and using TikTok scheduling tools to plan ahead. Stick to TikTok’s rules and stay ban-free : Many creators lose accounts by unknowingly breaking TikTok guidelines. To stay safe, avoid misleading claims (especially for product promos), violating community guidelines like explicit content, or spammy tactics like “comment 10 times to win.” If flagged, your account could get shadowbanned, lowering views, or even permanently banned. Monetize across multiple income streams : To make the most money on TikTok, don’t stick to just one approach—mix it up with multiple revenue streams. Earn through brand deals, affiliate marketing, live gifts, selling your own products and TikTok Creator Rewards. Diversifying your income helps you stay secure if one method slows down. Stay adaptable as TikTok evolves:  TikTok is always rolling out new features, giving early adopters a big advantage. Recent updates include TikTok Shop, a tool for selling products, TikTok Series which lets creators sell premium content and algorithm updates that can impact content performance. Creators who adapt to these changes can stay ahead and boost their monetization efforts. How to make money on TikTok FAQ Can I make money on TikTok? Yes, you can make money on TikTok. However, it's important to note that you won't get rich overnight. It takes time, effort, and a lot of hard work to build a successful TikTok account that can generate significant income. How do I get paid on my TikTok account? The way you get paid on TikTok will depend on the method you choose to monetize your content. When you work with sponsors, you're typically paid through PayPal or direct deposit. If you're using affiliate marketing, you earn commissions through the affiliate network you're working with. And if you use the Creator Rewards Program, you're paid through TikTok's internal payment system. You can also make money with all of these methods simultaneously. How much money can I make on TikTok? The amount of money you can make on TikTok will vary depending on a number of factors, including your audience size, engagement rate, and the method you choose to monetize your content. However, it's possible to make a significant amount of money on TikTok if you build a large and engaged following. How much does TikTok pay per view? TikTok does not directly pay users based on the number of views their videos receive. Until recently, TikTok's monetization program primarily involved the TikTok Creator Fund , where eligible creators received payments between $0.02 and $0.04 for every 1,000 views . But this program was sunsetted in 2023—they've since launched a Creator Rewards Program that allegedly pays better for high-quality content. How long does it take to make money on TikTok? Making money on TikTok can take anywhere from a few months to a year, depending on your content, consistency and audience growth. Success hinges on building a sizable and engaged following. Once you reach 10,000 followers and 100,000 video views in 30 days, you can join the TikTok Creator Rewards Program. Additionally, partnering with brands and selling merchandise can start generating income as your influence grows. Can I make money on TikTok with limited followers? Yes, you can make money on TikTok with limited followers, especially if your audience is highly engaged. You can partner with niche brands for sponsored content, use affiliate marketing to promote products with unique referral links or sell your own products and services directly to your followers. Even with a smaller audience, authenticity and engagement are key to monetizing your TikTok presence. Can I make money on TikTok without showing my face? You can and here are a few ways to consider: Affiliate marketing via bio links Educational content using text/voiceovers Picture-based video content Product demonstrations without showing your face—just your hands How do seasonal trends affect my TikTok earning potential? Holiday seasons (November-December) typically see higher engagement and ad spending on TikTok, which aligns with general consumer and retail trends. You might see a spike in earnings during holiday periods, or just before them—and then a drop during and just after. If your income is dependent on holiday highs and lows, you should plan accordingly. What are the implications of using AI-generated content for TikTok monetization? If using AI generated content on TikTok, you must consider: Mandatory disclosure: Content must be labeled as AI-generated through hashtags or descriptions Automated detection : TikTok uses metadata to identify and flag AI content automatically Monetization restrictions : Pure AI content is considered ow effort and may be removed from monetization programs Higher scrutiny: Platform monitors AI content more closely for misinformation

The perfect domain is just a click away: claim your domain →   Back in the day, learning how to build a website required a team of code-slinging wizards and a mountain of technical know-how. But in the age of GoDaddy and Wix, the playing field has been leveled, inspiring even the most tech-averse among us to create professional online masterpieces. Founded in 1997 as a domain registrar, GoDaddy ventured into website building the following year. While GoDaddy has almost 4.7 million live websites  globally, Wix—which has been around since 2006—boasts a staggering 8.5 million live sites  globally. In this head-to-head comparison, we'll explore the features of these two industry giants, uncovering their strengths and weaknesses to help you choose the perfect canvas for your digital vision. Create a website  with Wix today. Wix vs. GoDaddy: key features Before we get into the nitty-gritty, here's a quick overview of Wix and GoDaddy's website builder offerings. Wix and GoDaddy both aim to make website creation accessible for non-technical users. However, they take fairly different approaches in terms of design flexibility, eCommerce capabilities and overall ease of use. Here we’ll dive into how they stack up across these core areas. Drag-and-drop editing Wix boasts an ever-growing library of over 2,000 website templates across all industries and styles. GoDaddy also caters to multiple industries but offers a limited selection of around 200 templates.    You can use Wix’s intuitive drag-and-drop editor to precisely position elements anywhere on the page or to customize other aspects of your site pixel by pixel. GoDaddy's website builder lacks this free-form dragging capability. All content is confined to grid-based layouts and sections, limiting how much you can tweak the design. GoDaddy’s structured-grid editor limits the level of customization but makes it simpler for those who need to work fast or aren’t comfortable with web design.  Bottom line:  Wix’s drag-and-drop freedom allows for far more customization possibilities. However, those who need a barebones website may prefer GoDaddy's simple editor. Web design (and AI) As mentioned above, both Wix and GoDaddy offer all-inclusive website templates to give you a head start on design. Of the two, GoDaddy's website builder takes more of a template-based approach. You can customize content sections and layouts, but won’t be able to move elements wherever you want on the page (they are confined to certain grid positions) or create truly custom designs.  When it comes to AI, GoDaddy offers an AI website builder via Airo™, an AI-powered experience that’s included with the purchase of a domain. The builder will ask you a few simple questions about your website goals before designing a site for you. GoDaddy will suggest the right layout, pages, images and copy. While it doesn’t give you multiple options to choose from, you can edit the AI-generated site from the classic site builder. Within the builder, you can click on certain sections or elements and ask for AI suggestions. GoDaddy users with Airo™ can tap AI for help creating marketing materials like logos, email campaigns and more. However, when it comes to design, it seems to lack the depth of AI design tools and creative freedom that Wix offers. On Wix, you get the added power of the AI website builder  where you can quite literally chat with AI to get a personalized website design in a matter of minutes. Once your site’s foundation has been created, you can continue chatting with AI to change the theme, layout and design elements. Further tweaks can then be made in the Wix Editor, where you can use built-in AI tools to create images, content and video trailers (among other things).  Wix additionally offers Wix Studio , a separate solution for agencies, freelancers and enterprises with more complex design needs. Wix Studio supports even more intricate designs and responsive behaviors, alongside multi-site management. (Read more about the differences between Wix vs. Wix Studio .) Bottom line:  Thanks to its broad range of templates, depth of design tools and its unique chat-based AI site builder, Wix is ahead of the game when it comes to web design. App Market Building a powerful, feature-rich website often requires tapping into third-party apps and integrations. Wix offers a large app ecosystem through its App Market  with more than 750 apps from pre-vetted partners. This gives Wix users incredible flexibility to pick and choose software to enhance their site in any way needed. Some highlights of the Wix App Market include: Marketing/SEO apps  Store management tools for inventory, shipping, accounting and operations Communication/engagement apps for live chat, appointment bookings, etc. Powerful analytics and data tracking integrations Multimedia apps for audio, video, animation effects and more Industry-specific apps tailored to businesses like restaurants, hotels, etc. As well as the App Market, Wix has a host of native solutions for all sorts of businesses—think a booking system, customer messaging, email marketing, eCommerce, payments and much more. Wix makes an effort to keep all of your business solutions under one roof, so you don’t have to switch between platforms or subscribe to third-party apps.  On the flip side, GoDaddy’s app market is much more limited with around 70 apps and integrations available for their website builder. This includes integrations for payments, email marketing, Google tools and select WooCommerce extensions. Bottom line:  Wix has far more apps that cover more ground than GoDaddy. Security and reliability For any business operating online, having a secure and reliable website is critical for protecting your data and maintaining a strong web presence. This is especially important if you collect customer data—be it their credit card details, email addresses or other personal info.  On the security front, both Wix and GoDaddy check the essential boxes: SSL encryption to secure data transmissions Website security scans (GoDaddy also guarantees daily malware scans) and monitoring PCI compliance for eCommerce DDoS mitigation against attacks Despite being a closed system, GoDaddy has various hosting plans and some of those, such as its WordPress hosting are in fact open sourced. While  being open source has its advantages, it can potentially open the door to more security vulnerabilities than a closed system like Wix’s. In other words, Wix sites are hosted on Wix's proprietary hosting infrastructure, ensuring very high security (though there are a few features on Wix that support custom coding). This means you benefit from having a dedicated infrastructure and fully managed, around-the-clock website security. Learn more about website security  on Wix. In terms of reliability and hosting, Wix and GoDaddy both use cloud-based hosting with solid uptimes. Bottom line:  Overall, you can rest assured that both platforms take website security seriously.  Blog These days, a robust blogging platform is crucial for standing out and connecting with your audience. A comprehensive blogging platform gives you full creative control and flexibility, ensuring your content not only looks professional but also reaches the right audience at the right time.       Wix gives you an intuitive blog maker right out of the box. With it, you get: Blog post editor where you can add text, images, videos, dividers, photo galleries, gifs, HTML code, polls, tables and more AI tools for outlining, writing, editing and designing images for your blog Ability to organize posts by custom categories and tags Scheduling to publish posts at future dates Social sharing options for posts, allowing visitors to easily share blogs on Facebook, Pinterest, X or other channels  Commenting system for reader engagement Automatic SEO features like sitemaps and metadata Page-level SEO settings and AI meta tag creator By contrast, GoDaddy provides basic blogging functionality, including: Blog post editor where you can add text, images, videos and dividers Ability to add custom categories  Scheduling to publish posts at future dates Social sharing options for posts, allowing visitors to easily share blogs on Facebook or X SEO setup wizard for optimizing your blog homepage and posts The GoDaddy blogging experience is fairly stripped down compared to Wix’s. You'll be more limited in design flexibility, UI customization and integrations. On top of that, GoDaddy is limited in key blogging capabilities like RSS feeds, author profiles, commenting systems and SEO tools. Bottom line: If blogging is a core part of your content marketing strategy, Wix offers a more integrated, full-featured blogging solution. GoDaddy's blogging tools will, however, cover the basics if you’re just looking for a simple solution.  Ecommerce  If you sell products or services online, you’ll find that both builders offer relatively robust eCommerce toolkits. From order management and online payment processing to shipping and tax calculations, the essentials are all covered—and you don’t need to be a tech wiz to figure them out. Both include the following capabilities:  Expansive product catalog capabilities to sell unlimited products, both physical and digital Secure payment processing through top gateways like PayPal, Stripe, Square and more  No transaction fees charged by the website builder itself Mobile apps for convenient on-the-go store management Flexible shipping configurations and accountancy integrations Tools for creating discount codes, coupons and promotional sales Inventory tracking and order management  Abandoned cart recovery features  Ability to sell offline with a POS system The key difference lies in the fact that Wix tends to offer more advanced customization and integration options. For instance, GoDaddy is more limited in the number of product options and choices you can include in your store. You can offer up to three product options (color, material and/or size) for each product and 100 choices for your whole store. Meanwhile, on Wix, you can have up to six product options for each product, 100 choices for each product option and up to 1,000 variants per product.  Wix is also a much more attractive proposition for businesses looking to source and sell products without the hassle and costs associated with inventory, shipping and fulfillment. Its dropshipping solution lets you build and customize a dropship website and create an income stream that you can manage from anywhere. Wix’s Print on Demand service goes even further—allowing you to design and customize your own printed or embroidered products for dropshipping. While Wix allows you to dropship and print on demand directly on the platform, with GoDaddy, you need to integrate with a supplier or service provider. Bottom line:  Both platforms offer plenty of options and make it relatively simple to sell products and services online. Wix comes out ahead for having a higher level of customization, a larger number of eCommerce app integrations and dropshipping services built-in. Learn more about building an eCommerce site with Wix. Marketing and SEO Both Wix and GoDaddy provide built-in marketing, advertising and SEO capabilities to help drive traffic to your website, though they take somewhat different approaches. GoDaddy's marketing toolkit includes basics like: Ability to create social media graphics and videos using templates (available for Facebook, Instagram and Google My Business) Ability to design and schedule email campaigns, as well as create email automation AI-powered SEO assistance (via Airo™)  with keyword recommendations and optimization tips AI assistance (via Airo™) for social media marketing, email marketing and branding  Its SEO capabilities are decent but more basic than Wix’s. You can’t manage canonical tags as easily (it involves some technical coding on GoDaddy, whereas on Wix, you can change canonical tags for any page via your Advanced SEO settings). You can only add breadcrumbs with a widget and they cannot be used in fixed headers.  If you’re a business that means business, you’re going to need social posts to engage and attract your audience. GoDaddy Studio is a useful arena, allowing you to create branded content, ads and graphics for social media marketing right within the builder. It has a nifty marketing calendar that helps you come up with campaign ideas. GoDaddy fills your calendar with post ideas (e.g., “product benefit,” “audience story,” “national days,” etc.).  Most of GoDaddy’s AI features—such as AI-powered text creation and logo creation—are available through Airo™, which is included with a new domain purchase.    Wix provides similar capabilities, but most are baked into its core platform and are paired with other in-depth capabilities. Experienced marketers will likely get more mileage from Wix's expanded feature set, which includes: Ability to create social media graphics and videos using templates, plus add trackable links or AI-generated content (available for Facebook, Instagram, LinkedIn, YouTube and X) Ability to design and schedule email marketing campaigns using templates or AI Access to premium marketing/SEO app integrations like Google Merchant Center and Semrush AI meta tag creator AI blogging tools for creating outlines, writing entire posts or editing existing content Ability to automate emails, tasks and more Ability to create and manage referral programs  Built-in reports for tracking website sales, website performance and more  Bottom line: Both builders have marketing fundamentals, but Wix is better equipped to support large-scale, full-funnel marketing and SEO strategies. GoDaddy keeps things simple for those just getting started. Customer support Both Wix and GoDaddy offer 24/7 assistance through multiple channels like phone, chat and email. Response times for customer queries are usually handled within 24 hours. Wix does not provide direct phone support but offers a comparable call-back service. The Wix Help Center offers an extensive knowledge base where you can troubleshoot just about anything. It also offers other resources like the Wix Blog, SEO Learning Hub, Wix Learn and a web design inspiration page. GoDaddy also has a help center, though it’s not as comprehensive, alongside a blog and community. GoDaddy is unique in that it offers 24/7 phone support, something that few website platforms can boast.  Wix customer support offers: 24/7 callback support for English speakers and specific callback hours for other languages Live chat (EN live chat available Monday through Friday, 2 a.m. to 6 p.m. ET; also available in other languages) Ticket submission Help center GoDaddy customer support offers: 24/7 phone support for multiple languages (including English) and specific call hours for other languages in most countries 24/7 text support 24/7 chat support Email A help center Bottom line:  GoDaddy's 24/7 support lines are hard to match, but Wix’s Help Center with info on just about anything Wix-related comes close.  Pricing GoDaddy positions itself as the slightly more affordable option compared to Wix's premium plans. GoDaddy’s website builder plans start at $9.99/month for basic websites and go up to $20.99/month for eCommerce sites. It’s worth mentioning though that you’ll need to purchase separate hosting, domain and security plans on top; only users with an annual WordPress plan, an annual Hosting plan or a Website Design services plan are eligible for a free domain. Wix's pricing begins at $17/month for the Light plan, which includes a free domain. Ecommerce plans start at $29/month and the advanced developer platform “Business Elite” is $159/mo. Wix also has enterprise solutions for large corporations. These prices are case-dependent (as it depends on your unique needs). Keep in mind that all of Wix’s plans include hosting and security.  Both builders offer free plans with limited functionality. Learn more: Is Wix free? How to create a website for free Bottom line:  GoDaddy has lower pricing tiers but they don’t include web hosting; you’ll need to purchase hosting at an extra cost. Though Wix is a bit more expensive, it includes hosting and is more feature-rich overall.  The verdict: Wix or GoDaddy, which builder should you choose? At the end of the day, both Wix and GoDaddy are great for producing professional-looking websites. The real question is: Which aligns better with your specific needs? Choose Wix if: You want an intuitive, drag-and-drop editor that offers maximum design flexibility You need robust eCommerce capabilities like dropshipping, multiple sales channels, etc. You require more advanced marketing, blogging and SEO tools You don't mind paying a premium for a more full-feature solution Ready to get started? Create your website on Wix  for free. Go with GoDaddy if: You want an easy, no-frills website-building experience You're on a tight budget for a basic website You prefer using open-source software that's portable to different hosts Your website and business needs are relatively simple Read also: Wix vs. Squarespace or Wix vs. Shopify How to migrate from GoDaddy to Wix If you already have a GoDaddy website but want to switch to Wix, here's a quick overview of migrating your site : Export content from GoDaddy:  Consult GoDaddy's support on exporting your website files, text content, images and media. Build your new Wix site: Sign up for a Wix plan and recreate your website using the exported content. Connect your domain (optional) : If you're keeping your existing domain, update the domain name servers to point to Wix. Editor’s note: All pricing and information are current as of June 20, 2025.

Every successful eCommerce website needs easy, secure ways for customers to pay. With Wix, you can accept online payments using  80+ trusted payment gateways worldwide . You can rest assured that transactions happen safely under your watch, and that your customers have multiple ways to pay for purchases on your site. Follow this guide to learn how to accept secure online payments on Wix.  Need a secure platform for getting your business online? Build an eCommerce website  with Wix.  How to accept online payments with Wix  Find the right online payment gateway Set up Wix Payments Accept in-person payments Manage your payments 01. Find the right online payment gateway To facilitate any transaction online, you need to connect at least one payment gateway  to your website. But before we dive in, make sure you know the difference between payment gateway and methods: Payment gateways (a.k.a. “payment service provider” or “payment processor”) are the pieces of tech that transfer payment information between your buyer and your business. They are responsible for securely transmitting payment data (like credit card details) to your bank account so you can get paid. Payment methods  (a.k.a. “payment options”) are the way your customers pay for your products or services. There’s a variety of payment methods out there, including cash, debit/credit cards, digital wallets (like Apple Pay, PayPal and Google Pay), bank transfers, local payment methods and more. Keep in mind that available payment methods depend on your location and payment provider. When  choosing a payment gateway , consider the payment methods they support. In many cases, a payment gateway supports more than one payment method—and it’s generally considered best practice to give customers multiple payment options at checkout.  Payment gateways vary by location and support different business types. The following are some of the most popular  online payment solutions  available on Wix for U.S.-based  small business owners : Wix Payments : Wix Payments is our own payment provider and the most efficient way to accept payments on Wix. You can accept online payments without setting up a third-party platform and manage your entire business—payments, inventory and much more—right from your Wix dashboard. Wix merchants in the U.S. and Canada can also  sell online  and in person using Wix Point of Sale  (POS). PayPal : PayPal is a digital wallet that accesses money from a debit or credit card. In the U.S. and other select countries, customers can opt into PayPal’s buy now, pay later program. U.S. customers can also access their Venmo accounts during a mobile PayPal checkout.  Stripe :  Stripe supports over 135 currencies, making it a popular choice if you’re appealing to a global customer base. Like the other payment providers mentioned in this list, you can offer a wide range of payment options through Stripe.  Square :  Square supports both in-person payments (via its POS, mobile app or tap-to-pay tech) and online transactions. Square’s omnichannel capabilities, as well as its flat-free pricing structure (among other benefits), are some of the top reasons why sellers gravitate towards this platform.  Buy Now, Pay Later (BNPL) solutions: Popular BNPL  solutions like Affirm, Afterpay, Klarna, Clearpay and Sezzle allow you to get paid in full while letting your customers split their costs into affordable payments over time.  Altogether, Wix supports 80+ third-party payment providers so this list only scratches the surface. It’s worth noting that many users find it most convenient to start with Wix Payments, then enable other providers as needed.  Before integrating any gateway, review its terms and conditions in depth. Take note of anything that can impact your business and profit, including the setup process, transaction fees, supported products/services and information required to verify your account. 02. Set up Wix Payments Streamline your business with our proprietary payment solution,  Wix Payments . Accept debit/credit cards and other popular payment methods, like Apple/Google Pay, Affirm, Afterpay, Klarna and tap to pay. Wix Payments additionally lets you manage everything in one place—from online and in-person payments to orders, bookings, events, services, classes, subscriptions and more.  To create your Wix Payments account , follow these steps: Check that your product and service is supported. Make sure that Wix Payments is available in your region and that you’re not selling any  prohibited products or services .  Connect Wix Payments.  Follow Wix Payments checklist  and navigate to “Getting Paid” then “Connect & Setup” in your site dashboard. Hit “Connect Payment Method” to select “Accept Credit/Debit Cards with Wix.” Choose your payment methods. From the list that pops up, click on the payment methods you want to offer your customers. Complete account setup. If you’re not already subscribed to a paid plan that supports online payments, you’ll have to upgrade your plan to complete setup and receive payments. Upgrade your site, then go to “Settings” > “Accept Payments.” Fill in your business and bank account info to set up your account. Accept payments instantly.  Note: you can start taking online payments from customers as soon as you connect Wix Payments, but you’ll need to complete account setup to get paid (i.e., receive payouts). Get paid. Once you’ve submitted your information and gotten approved, you’re good to go. Your money can now be sent directly to your bank account. 03. Accept in-person payments If you own a physical storefront or play to sell on the go, make sure you have a payment system set up.  You can choose to install hardware—such as a stationary register or dashboard card reader that connects to your laptop—in your store and/or use a wireless option—like a mobile card reader or app—for on-the-go sales.  Wix supports all of these options with solutions for:  Point of sale (POS):  Sell online and in person with  Wix POS . Manage your multichannel inventory, sales, orders, payments, payouts, customer profiles, analytics and more. You can also integrate Square and SumUp POS with Wix.  Manual payments:  Allow customers to make a purchase on your site and pay in person with cash. Simply  connect manual payments  at checkout and add instructions so your customers know how to pay you offline. Pay via a link:  If a customer prefers to pay securely via your site, send them a branded invoice with how much they need to pay. Wix Invoices  lets you include direct links to products for faster checkout. Related reading: How much does a POS system cost? 04. Manage your payments We’ll venture a guess and say that when it comes to payment management, most businesses are well past manual spreadsheets. Simplify how you manage your business even more with Wix’s all-in-one dashboard. You’ll be able to review every purchase made on your site, regardless of the payment provider or method. Plus, you’ll get an overview of your payment activity, including gross income and number of successful payments. For each transaction, you’ll see the date, customer name, products/services purchased, payment method, amount due and payment status. You can download the entire spreadsheet as a CSV file to conveniently manage your business offline. If you choose Wix Payments as your payment gateway when  starting a business , you’ll be able to manage your payments and payouts in one place. You can additionally monitor and handle refunds and chargebacks from the same spot. Refund your customers directly from your dashboard, and track and dispute your chargebacks with our built-in tool. Different types of online payment methods Online payment methods offer convenience, security and efficiency. There are various ways that customers choose to pay online, including:  Credit cards : Credit cards are one of the most widely accepted online payment methods, allowing customers to make purchases using their credit line. Credit card transactions offer protection against payment fraud , meant to safeguard both businesses and cardholders. Debit cards:  Debit cards are linked to a customer's bank account, enabling them to make purchases directly from their available funds. Debit card transactions are processed immediately and thereby reduce the risk of fraud compared to credit cards. Electronic wallets (e-wallets):  E-wallets, such as PayPal, Venmo, Google Pay and Apple Pay, provide a secure platform for storing and transferring funds. Customers can link their bank accounts or credit cards to their e-wallets to make online payments. Mobile payments: Mobile payment solutions like Google Pay and Apple Pay let customers pay for purchases using their smartphones. These methods utilize near-field communication (NFC) technology for tap-to-pay and contactless payments. Automatic clearing house (ACH) payments: ACH payments are electronic bank-to-bank transfers processed through the ACH network in the U.S. They are typically used for subscription payments, large transactions or recurring billing because of their lower transaction fees and secure processing. Bank transfers:  Bank transfers involve transferring funds directly from a customer's bank account to a merchant's account. This method is often used for larger transactions or when other payment options are unavailable; while usually faster than ACH payments, bank transfers tend to be more expensive. Buy now, pay later (BNPL):  BNPL services allow customers to make purchases and spread out the payments over time. This method is gaining popularity due to its flexibility and affordability. Cryptocurrencies: Cryptocurrencies, like Bitcoin and Ethereum, are emerging as an alternative online payment method. While still in their early stages of adoption, cryptocurrencies offer decentralized and secure transactions. Why online payments are a must for modern businesses: 8 core benefits  Taking payments online comes with a lot of perks. Some benefits may be more obvious than others—but as food for thought, here are some perks you should remain mindful of:  Convenience for customers : Online payments let your customers make purchases from anywhere, anytime using their preferred devices, eliminating the need to carry cash or visit physical stores. Flexibility and scalability:  By accommodating various payment methods—including credit cards, debit cards, e-wallets and mobile payments—your business can cater to more customer preferences, plus potentially gain a competitive edge.  Faster payment processing:  You can receive payments almost instantaneously through online transactions. This, in turn, can accelerate cash flow and streamline administrative tasks. Reduced costs: You no longer have to handle physical cash, checks or credit cards, saving your business money on processing fees, bank charges and fraud prevention costs.  Enhanced security:  Reputable online payment gateways, such as Wix Payments, employ advanced security measures to protect both your business’s and your customers' financial information. These measures include data encryption, fraud detection and tokenization, which protects sensitive data from unauthorized access. Global reach: Accepting online payments opens you up to a global customer base. To state the obvious, this can boost your sales, revenue and market share. Valuable customer data: Online payment transactions can give you insight into your customers’ purchasing patterns, preferences and demographic information. This data can be used to tailor your marketing campaigns and engage customers more intelligently.  Real-time sales tracking: Track sales in real time and make more immediate and informed decisions around inventory management, staffing and marketing strategies.

Thinking about creating videos for YouTube? Smart move. Billions of YouTube users devour the platform’s video content every day. But where exactly should you start? And what YouTube content will engage subscribers and loyal fans? It depends on what you have to share. Perhaps you’d like to help business owners create a website or promote their brand. Or, maybe you want to share your hobby with other enthusiasts. You can even monetize your videos by reviewing products and unboxing sponsored products. Don’t worry if you’re not 100% sure what you want to create your YouTube channel around yet. The following 50+ YouTube video ideas will move you in the right direction. YouTube video ideas for your company Meet the team Behind the scenes Explainer videos Customer testimonials New product announcements Marketing videos 01. Meet the team In one of the first videos you upload to YouTube , introduce yourself (if you’re a solopreneur) or your team. Consumers strongly connect to businesses when they see the faces and hear the voices of the people running things. 02. Behind the scenes Want to show people your freelance setup? Or your agency’s snack fridge? How about a glance into a brainstorming session? Or a walk through your hotel during a business trip? Give viewers an up-close look at your company’s day-to-day. You can also use this opportunity to walk through decision-making processes - like the meeting where you came up with your YouTube channel name , for example. 03. Explainer videos Software companies often use these videos to simplify high-tech solutions for prospective users. Often animated, explainer videos bring personality and clarity to otherwise challenging or boring topics. Cisco’s video on secure remote work shows how to make technical information interesting. 04. Customer testimonials Video reviews and testimonials effectively draw new customers to a business. Whether you embed them on your site or share on social media, upload your videos to YouTube to organize them in one place. 05. New product announcements If you own a business or make your own products, use YouTube to announce your latest creations to the world. A short YouTube video will give customers and prospects a good look at your new releases and drum up excitement. Check out Wix’s YouTube announcement for the branded app builder . 06. Marketing videos Don’t be afraid to mix up the content you share on your business’s YouTube channel. To start a YouTube channel that provides value to your viewers, post educational videos that share key information and insights while subtly promoting your brand. Educational YouTube video ideas for professionals 7. Webinars 8. Whiteboard presentations 9. Productivity hacks 10. Coding or design tutorials 11. Business startup tips 07. Webinars Webinars—a seminar conducted over the web—are a popular virtual lead generation tool for businesses. In addition to posting on your website, live stream your webinars on YouTube. 08. Whiteboard presentations In a whiteboard video, someone teaches a specific subject classroom-style. Easily created using either a physical or virtual whiteboard, use these instructional videos to boost your YouTube SEO . This “Whiteboard Friday” video from Moz , for instance, ranks within the top five Google search results for “featured snippets.” 09. Productivity hacks Many writers use blog posts to teach people productivity or time management tips. Supplement your blog posts with an explanatory YouTube video. 10. Coding or design tutorials YouTube users like learning design and development skills through video tutorials. Create useful hand-on and screen share videos for this audience to become a successful YouTuber . Look at this Wix tutorial as an example. 11. Business startup tips Many new business owners turn to YouTube to learn how to start a business, like how to create an invoice , what a profit and loss statement is, and what’s needed to hire the first employee. YouTube videos can provide general business insights, tips, and tools to those needing quick and straight-forward answers. YouTube video ideas for events 12. Event promotions 13. Highlight reels 14. Individual presentations 12. Event promotions Many companies promote their events with a social media post or email campaign, but did you know you can promote them on YouTube as well? Create a YouTube video to show what the experience will actually be like—an effective way to convince people to buy tickets. For example, look at this quick teaser video promoting the 2021 TED Countdown Global Livestream . 13. Highlight reels Some people want to relive events while others want to see what they missed out on. Creating a highlight video from an event or conference can promote your brand and lead to sales. 14. Individual presentations Your event likely contained individual presentations or sessions that fired people up. Rather than publish your entire event on YouTube, share a few select presentations to get people thinking about the next one. What about Vimeo? That's an option too if you prefer a platform with more privacy settings for work-related videos. Video ideas for influencers and vloggers 15. Introduction video 16. A day in the life 17. Facts about me 18. What's in my bag? 19. What's on my phone? 20. My favorite.... 21. Shopping haul and unboxing 22. My personal story 15. Introduction video Rather than jumping right into vlogging or influencer marketing, earn viewer trust and give them a reason to subscribe with an introduction video. 16. A day in the life No need for a camera to follow you around 24/7. Anyone can create day-in-the-life videos using selfie mode or a tripod. Give subscribers a look inside your world—perhaps a funny part of your day or or maybe your rock-solid routine to guarantee every day is better than the last. 17. Facts about me Influencers and vloggers don’t casually use YouTube—they post to strategically grow large and dedicated fan bases. If you want a large following, then open up and help viewers know you personally. 18. What’s in my bag? “What’s in my bag?” videos are a fun way for people to discover more about you (like how you always have dog treats on hand). Promote companies’ products and make money on YouTube with them, like this example with Alexa Chung for Harper's Bazaar UK . Just remember to call out any sponsorships ahead of time. 19. What’s on my phone? This YouTube video reveals more about you as a vlogger or influencer. You can provide helpful tips on which apps to use and how to organize them as well. 20. My favorite… Place to winter holiday? Lipstick brand? Halloween movie? If people avidly follow you on YouTube and other platforms, they’ll love these personalized preferences and recommendations. 21. Shopping haul and unboxing videos Young influencers typically document their luxury shopping hauls, but this growing trend has room for more practical takes, too, like budget back-to-school shopping for parents. Look at Unbox Therapy , an entire channel dedicated to showcasing products, for inspiration. 22. My personal story Do you have a relatable story? Share it with your YouTube subscribers to build a new connection. Tech video ideas 23. Product tutorials 24. Best of 25. Product comparison 23. Product tutorials Written tutorials and setup guides can be as unintelligible as IKEA instructions. Visually breaking down the process can help people troubleshoot common issues. Here’s one with a design hack— one IKEA cart, three ways . 24. Best of Mobile games. Business software. DSLR cameras. Pick your tech expertise and then film “best of” round-ups to help subscribers find the right one. 25. Product comparison If two or three popular solutions are on the market, your subscribers want to know your take. A product comparison video shows off the pros and cons of each product, while also demonstrating your preferred option. Video ideas for news outlets and journalists 26. Top news 27. Political commentary 28. Social commentary 29. Interviews 26. Top news This YouTube channel idea has staying power, thanks to the never-ending news cycle. Just make sure you pick an in-demand niche like sports or science. 27. Political commentary It doesn’t need to be an election year for a political news channel to be relevant. Come prepared with tough skin on this highly divisive topic, as you’ll get people from all perspectives chiming in on your content. 28. Social commentary If topics like celebrity news and upcoming entertainment releases are your cup of tea, then a social commentary channel might be up your alley. 29. Interviews If you can connect and conduct Q&As with people your subscribers want to hear from, then get into interview segments. First We Feast , for instance, dedicates an entire segment of its channel to its interview show “Hot Ones”. Intellectual YouTube video ideas 30. Concepts and theories 31 Opinion and response videos 32. Mythbusting 33. Science and nature 34. History videos 30. Concepts and theories Do you often muse about topics that others find entertaining or mind-blowing? If that’s the case, YouTube might be the perfect platform to share your theories or break down complicated concepts. That’s exactly what the highly successful The Try Guys channel does. 31. Opinion and response videos This coin has two sides: The people who create opinion videos and those who directly respond to them. Either option makes for an excellent YouTube video. 32. Mythbusting Do you enjoy deconstructing flawed arguments, beliefs, or even myths? Perhaps you’d like the challenge of being a YouTube mythbuster. 33. Science and nature Science and nature captivate people. Use your videography skills to find an avid fan base craving your awe-inspiring content. While you may not be on National Geographic ’s level, you can check out their content for inspiration. 34. History videos You don’t need to be a history professor to share interesting stories or facts from the past—especially if you can have fun with it. Consumer explainer video ideas 35. Beauty how-tos 36. Life hacks 37. Home improvement 38. Cooking videos 39. Do's and Don'ts 35. Beauty how-tos These beauty videos teach people how to look good and feel confident in their skin. If you’re a makeup, fashion, or hairstyling expert, this could be a great option. For example, this ‘Best Moisturizers’ round-up from K-beauty channel Beauty Within . 36. Life hacks DIY videos help people fix everyday problems or once-in-a-lifetime issues. If you know easy-to-implement or creative solutions, you could devote an entire YouTube channel to them. 37. Home improvement Consumers don’t just want help improving their lives or bodies. From masterful gardening to interior decorating, an audience wants to learn what you know about your home. Take Marie Kondo for example—600K+ subscribers tune-in to her channel to learn her tidying secrets. 38. Cooking videos As gourmet at-home cooking grows increasingly popular, cooking channels have become some of the most-watched on YouTube. Contribute your unique cooking specialty. 39. Dos and don’ts While explainer videos include actionable steps to complete a task, dos and don’ts focus on education. These videos fill-in consumers with everything they need to know before making a decision or action. Health and wellness video ideas 40. Workout guidance 41. Mental wellness tips 42. Nutrition 43. 30-day challenges 40. Workout guidance Workout tips not only help people get the most from their workouts, but they also keep people from hurting themselves. Personal trainers, gyms, and other physical wellness experts can use these videos as organic YouTube advertising . 41. Mental wellness tips Many wellness-focused YouTube videos offer physical training tips, but you can offer mental health advice as well. In a stressful world, platforms like Headspace pave the way in mindfulness content, offering guided meditation and other high-demand reflective practices. 42. Nutrition Although some cooking and nutrition videos may crossover, the latter prioritizes educating viewers about health. 43. 30-day challenges Many people participate in 30-day fitness and wellness challenges. Film your challenge and share your progress to inspire others on YouTube. Entertainment review ideas 44. Movie reviews 45. Season recaps 46. Travel reviews 47. Restaurant reviews 48. Gaming videos 44. Movie reviews You don’t have to work as a professional movie critic to make reviews worth watching—especially if your interest lies in an under-appreciated genre. Devote your channel to a specific niche and watch the YouTube subscribers roll-in. 45. Season recaps Are you a fan of a hugely popular show? Better yet, one that’s aired for over a decade with no signs of stopping? YouTube channels dedicated to episode and season recaps perform especially well with subscribers looking to devour as much information on the show as possible. 46. Travel reviews Just as consumers want help investing in a product, they also need help deciding on travel. Travel YouTube channels cover a variety of topics — top travel destinations, how to find good deals, the best hotels, airlines, car rental services, and so on. Here’s an example from Condé Nast Traveler YouTube channel showcasing “3 Of The Coolest New Hotels To Visit In 2021.” 47. Restaurant reviews Video reviews of restaurants, bars, or cafés show prospective diners what the food looks like and what the experience feels like. 48. Gaming videos Typically, you see two gaming channels types on YouTube: ones that round up and review games by topic (e.g. scariest, best characters, most surprising plot twists, etc) and those that dive into walk-throughs, speed-runs, and cheats for specific games. If you game, you can highly engage your audience on YouTube this way. Fun YouTube video ideas 49. Music videos 50. Dancing videos 51. Singing videos 52. Comedy 53. Cute (fill in the blank) videos 54. Taste testing videos 55. Draw my life videos 49. Music videos While anyone can create their own music videos for YouTube, brands can use them to creatively attract new customers and turn existing ones into loyal fans. 50. Dancing videos Dance videos and trends don’t only go viral on TikTok. If you’re a skilled, passionate dancer, show off your moves or teach others your skills on a YouTube channel. You can always explore the TikTok YouTube channel for inspo. 51. Singing videos The world discovered now-legendary musicians like Justin Bieber and Carly Rae Jepsen thanks to the videos they published on YouTube. Whether you aspire to pop stardom or you just like singing as a hobby, share your work on YouTube. 52. Comedy Everyone has their own sense of humor. Make someone laugh through stand up routines, comedy skits, hidden camera pranks, parody videos—the list goes on and on. Draw inspiration from the Funny or Die YouTube channel and its 3M+ subscribers. 53. Cute [fill in the blank] videos Who doesn’t love a video that warms their heart or makes them chuckle? Just determine which cute videos you want to aggregate and publish. Cute animals? Cute couples? This popular type of content tends to generate many views. 54. Taste testing videos You could go a couple routes with taste testing videos: You could film yourself tasting another country or region’s food, or if you’re a professional chef, you could film your responses to others’ food. For example, Buzzfeed’s Italian Grandmas Try Frozen Pasta humorously highlights the differences between authentic Italian food and frozen meals. 55. Draw my life videos These storytelling videos combine a narrator sharing a personal anecdote while an artist illustrates the story on a sheet of paper or white board. Sharing YouTube videos on your website Find that sweet spot of content that you enjoy creating and that people clamor to get a hold of, and you could end up with a very successful YouTube channel. To spread the word about your videos, embed them on your Wix website and on social media to introduce more people to your content, enhance your brand, and improve your SEO. Learn more: How to make a YouTube banner How to make a YouTube thumbnail YouTube video ideas FAQ What are the best topics for a YouTube video? Here are a few timeless and consistently popular YouTube categories to help spark ideas and inspire your content creation. Educational content:  Tutorials, how-tos or explainer videos work well if you enjoy teaching others. For instance, a video on "Web design basics" or "Top 5 DIY home projects" could cater to curious learners. Entertainment:  Humor, skits or even reaction videos are always in demand. Creators like comedians or performers can leverage this category. Product reviews and comparisons:  Tech enthusiasts or beauty experts often attract a large following by reviewing products like laptops, smartphones or cosmetics. Personal vlogs:  Share your daily life, travel adventures or personal insights. Viewers enjoy connecting with creators through relatable or inspiring storytelling. Niche topics:  Solving specific problems or sharing unique hobbies like gourmet cooking or collecting rare items can create a loyal and engaged audience. Gaming:  Gameplay walkthroughs, live streams or reviews of the latest games continue to attract massive audiences, especially among younger viewers. Fitness and wellness:  Create workout routines, yoga sessions or share mental health tips to inspire a healthier lifestyle. Food and recipes:  Share cooking tutorials, unique recipes or even food challenges to appeal to food lovers. Tech tips and hacks:  Offer advice on using software, apps or gadgets more effectively to assist tech-savvy audiences. DIY and crafts:  Teach viewers how to create handmade items, organize their spaces or tackle creative projects at home. News and commentary:  Provide insights, opinions or breakdowns on current events, pop culture or trending topics. Music and performing arts:  Share original music, cover songs or performance videos for those who enjoy the arts. How to go viral on YouTube? Going viral on YouTube takes creativity, strategy and timing. While there’s no guaranteed formula, these tips can boost your chances: Know your audience : Use YouTube Analytics to understand their preferences and create content that excites or educates them.  Create shareable content : Capture attention quickly, use humor or storytelling and make videos fun or valuable to encourage sharing.  Follow trends : Add your unique twist to popular trends or challenges for more visibility.  Optimize titles & thumbnails : Use eye-catching thumbnails and titles that spark curiosity and reflect your video’s content.  Promote on social media : Share videos on Instagram, TikTok or Twitter and collaborate with other creators to grow your reach.  Be consistent : Regular uploads increase opportunities for viral success and help build a loyal audience.  Stay authentic : Show your personality and values to connect with viewers and keep them coming back.  Experiment & learn : Test different formats, analyze performance and use feedback to refine your content. Which content is best for YouTube beginners? Here are some beginner-friendly content ideas to help you kick-start your journey and create engaging videos that will attract viewers and grow your channel.  Passion projects:  Create videos about topics you love—cooking, fitness, travel or hobbies. Authentic enthusiasm attracts viewers.  Personal introductions:  Share who you are and your channel’s purpose.  Tutorials:  Teach a skill like a simple recipe or craft.  Reaction videos:  React to music, trailers or viral challenges.  Vlogs:  Document daily routines, trips or DIY projects.  “How I started” stories:  Share personal experiences or lessons learned.  Experiment with topics, focus on simplicity (a smartphone is enough!) and stay consistent. Over time, you’ll refine your content and grow your audience!

Working out how to make a website is an exciting endeavor, and launching it even more so. It’s a rewarding moment to see your site—a culmination of strategic planning and design—go live. That being said, you should do everything in your power to make sure it’s close to perfect by the time you share it with the world. When it comes to website design , mistakes happen, tasks go unfinished, and sometimes, technology just doesn’t live up to our expectations. For these reasons and more, following a website launch checklist is a great way to ensure you’ve covered all your ground before you click the “publish” button. It should be an integral part of how you plan a website . From updating your design to ensuring good user experience and performance, continue reading for our curated website launch checklist, including 50 essential things to do before, during and after publishing your website. First starting your website? Learn about what makes a good website . Website launch checklist Here are the top 50 things to do before, during and after you press “publish.” As you read, you’ll see our website launch checklist is broken down into three parts, according to what phase you’re at with your website creation. Analyze what needs changing Check website speed Research competitors and industry trends Identify your goals List out action items Choose a website builder Pick a website host Set a publishing date Learn the steps of building a site Decide on a website layout Develop design elements Create your website pages Optimize photos Include your logo Integrate analytics software Purchase a domain name Design a website under construction page Arrange strategic CTAs Add an email sign up form Polish your mobile website design Optimize on-page SEO Link to your social accounts Connect or transfer your domain Update copyright year Proofread written content Test out forms Link logo to homepage Review your design Get feedback from a friend Check for broken links Test out UX Scan for accessibility Update contact information Set up live chat Customize 404 pages Write a privacy policy Plan off-page SEO optimization Organize your list of contacts Prepare social media accounts for promotion Click publish Back up your design Perform a usability test Check site’s security with SSL certificate Submit your website for indexing Verify analytics Test new website's speed Promote your site Outline a performance tracking plan Make it multilingual Map out a maintenance plan Website checklist part one: mapping out your site Before you start your design, you’ll want to map out how to make your website. From choosing the right website builder to making sure your elements are on-brand, here are twenty tasks you don’t want to overlook during this creative phase. Some of these are relevant only when re-designing a website, which will nonetheless come in handy in the future. 01. Analyze what needs changing If you’re redesigning a website, your first step should be to understand the scope of your project. Review your current site and make a list of the things that need to change. This can include everything from visual to broken links that negatively impact performance. It can also include removing pages or sections or adding new pages and features. Adding an online course for example. 02. Check website speed One of the great things about revisiting your site’s design is the chance to go back and understand how to optimize content for the highest performance. Run a speed test to figure out what’s holding your site speed back and incorporate this feedback into your updates. 03. Research competitors and industry trends Doing an analysis of websites within your industry is well worth the effort. This task can help you discover popular visual and technical features that will level up your design, making it well worth the effort. Equally important is ensuring it is unique, and offers your target audience a new, better experience than competitors. It’s also a good idea to investigate what web design trends are making their way onto the scene. Being in the know about the elements trending in the web design world will give you fresh ideas, and incorporating these qualities onto your site will make an outstanding impression on visitors. 04. Identify your goals Whether you’re redesigning your website or building one from scratch, the next thing you should check off your list is identifying your goals for doing so. For example, if it’s an online portfolio , one goal would be to gain more clients; for a business website, or for creating a professional website these goals might include establishing an online presence. Of course, if you are redesigning your site, you'll have even more to work with. Your goals for this project will additionally focus on improving visual language, performance and user experience. 05. List out action items Understanding your goals will naturally lead you to think of the practical steps needed to accomplish your website launch . A detailed list of action items will help you stay accountable to the tasks at hand, while helping you manage and track them. We recommend using this website launch checklist as a starting guide—but as you get into the nitty-gritty of your design, you’ll want to add more details. Including specifics like dates, item descriptions, and who is assigned the task (especially important when you’re working with a team) will help you reach goals efficiently. 06. Choose a website builder Finding the best website builder for your personal and professional needs is a must. There are a wide range of these platforms today, suitable for users with diverse experiences—from beginners who've never made a site before, to professional designers. For example, a content management system like Wix will connect data from your website with a server. The low-code no-code platform uses a WYSIWYG interface and CMS that reveals real-time edits on the user’s display—making the entire website launching process more streamlined and user-friendly for beginners. Research the options, keeping in mind how much it costs to make a website on each platform and which of them have the features you need. Look out for user reviews before making your decision. In addition, consider checking out an AI website builder (or something more specific to your industry like the best restaurant website builders ) to see if they are a good fit for your site. Read also: Wix vs. GoDaddy or Wix vs. Shopify 07. Pick a website host In order for your final product to appear on the internet, you’ll also need to decide how to host your website . This will ensure it is stored in a web space for visitors to access worldwide. Known as servers, these spaces can be rented and acquired through a website hosting provider, or built locally. Many website-building platforms include free web hosting . Like Wix, these platforms will usually include automatic setup and be protected by security monitoring. 08 . Set a publishing date A deadline is a lifeline. Make sure you don’t jump into your website creation (or re-creation) process without setting time-oriented goals. In addition to setting a publishing date, you should secure dates for having a draft website ready, getting feedback from your friends and performing a usability test. 09. Learn the steps of building a site With website builders like Wix, and with plenty of pre-design templates at your disposal, it’s easy to jump into creating your site confidently without preparation. But although you'll have the basic foundations covered, it doesn’t hurt to get a few pointers before you begin. There are plenty of resources and guides online on how to build a website from scratch which you can review to brush up or expand your knowledge. You might also need to consider using website under-construction templates . Waste no time and create your site from start to finish with Wix's website builder . 10. Decide on a website layout As you map out how to plan a website , think of it like setting the foundation of your site, since it will determine the arrangement of visual elements on each page. The best website layout for your design will be determined by a variety of factors: the goals of your website, the message you want to convey to viewers, and what kind of content you’ll include. 11. Develop design elements Running the gamut from your website color scheme to your choice of font—and even more sophisticated design elements like motion—every visual aspect of your site should be taken into consideration when checking off to-dos from your website launch list: Images: Have high-quality images and videos ready. Nothing is worse for your appearance than bad-quality images. Website color scheme: Choose a color scheme that represents your brand or otherwise creates the effect that you want. If you go the minimalistic route, you might want to stick with classic black and white, but bold colors can always make the right statement. Typeface: Just the same as color, your choice of font should be considered when planning out your website. You might change your mind when you see the site’s design as a whole, but it’s a good start at this point to have a few typeface styles in mind. Related reading: Gather inspo from Roni Sagi , runner up on America's Got Talent and her dog dancing website. 12. Create your website pages Once you’ve secured basic visual guidelines for your website, it’s time to start building your individual pages. While the number of pages will depend on your website purpose and what type of website you are creating, here are some basic web pages to consider: Homepage: Since it’s likely to be the first thing visitors will see, aim for a homepage design that’s clean, organized and eye-catching. It should clarify who you are and what you do, and serve as a starting point for visitors to navigate through your site. About Us page: A space to share your story, values, methods and any other information that defines your brand. Contact page: When visitors want to reach out, they should be able to get hold of you easily. Be sure to include a contact page with your phone number, postal address, business email address and social media accounts. 13. Optimize photos When it comes to photos, quality is everything. Ensure your images are the appropriate file type, because this will affect size and quality. Since Wix supports several image formats , you shouldn’t run into any issues. Pro tip: If you’re uploading a large photo, only to have it display very small on your website, that’s a waste of online storage for you and loading time for your visitors. When you can, user an image resizer to resize your photos to the resolution they will display at. 14. Include your logo Want to strengthen your brand presence? Whether it's a personal brand or business, including your logo across your website will be the culminating factor for branding its design. Typical places to include a logo include your website’s header, at the top of a homepage and especially in the favicon area. A favicon is a small icon that appears on a tab in your web browser that should also display your logo—adding this tiny element only enhances your brand identity. Don't have a logo yet? Try creating your own with the Wix Logo Maker . 15. Integrate analytics software Web analytics software will help you monitor your site’s performance and optimize as you grow. These platforms measure various metrics, like traffic and conversions, and help gather insights about how users arrive at your website and interact with it. 16. Purchase a domain name A domain name is like your website’s online address. By choosing one that represents your brand, your site will definitely stand out professionally. Not to mention, it will help users find it. You can start by finding the right domain name on registrars like Wix before you connect it (more on that below) and launch your website. Learn more: Website name ideas 17. Design a website under construction page While you're in the middle of your site’s design, it’s never a bad idea to get one page ready for publishing first: that is, a website under construction page. This way, people who reach your URL before your new site is ready will at least stay in-the-know, and anticipate the upcoming reveal of your new website. Pro tip: Include an email list sign-up form on your under-construction page to encourage future engagement with visitors. 18. Arrange strategic CTAs One of the most important elements of your website is how to tell your visitors to perform a desired action. Calls-to-action are what prompt your online audience to do exactly that. Generally in the form of a clickable text or button with actionable short phrases like "sign up" or "click here," you want to make sure your CTAs are appropriately placed throughout your website. 19. Add an email sign-up form Forms are an essential part of web design and small business—whether it’s a contact form to get visitors interacting, or an email sign-up form to build your audience. If you see email marketing in the future, it’s a good idea to set up an email signup form on your site from the get-go. Wix Forms is an example of an online tool that makes creating signup forms easy, including customizable templates and streamlined data collection. Whatever platform you use, be sure to check this off your list so you get a head start on building your email list. 20. Polish your mobile website design With mobile internet usage constantly on the rise, and mobile devices accounting for 52% of global internet traffic , providing the best possible web experience for smartphone users is an absolute must. Once your design elements are in place, and you're happy with the look of your website, preview how your site appears on mobile devices, and make sure it’s either responsive or has a design adapted for smaller screens. Website checklist part two: pre-launch elements Once you’ve mapped out your website design, you're down to double-checking your content and fine-tuning the details before the official launch. 21. Optimize on-page SEO SEO , or search engine optimization, is the process of optimizing your website’s content so it ranks well on search engines. This is an important aspect of organic marketing. Some SEO best practices to check off your list include (but are not limited to): Adding meta descriptions throughout your site, which tell Google how each page should appear on search engines. Optimizing page speed , which is also a part of good user experience. Adding alt text to images, another way to ensure your site is accessible. Doing keyword research and implementing keywords throughout written content and alt text of your site. Pro tip: With a website design platform like Wix, you’ll have built-in SEO tools to ensure you check off the most important steps for optimizing on-page SEO. 22. Link to your social accounts Social media marketing is an integral part of off-page SEO, and will help you communicate with customers and boost engagement. Once your site is live, you’ll want to have it connected to social media accounts so visitors can follow you and stay up-to-date. In your design, you can include a stylish social bar that displays links to your accounts. 23. Connect or transfer your domain You’ve purchased a domain already, now it’s time to connect it to your site . Alternatively, if you already have one connected to another site or host, you should transfer your domain to the new one. Most website-building platforms will give you support to connect a domain directly through their platform. Once your domain is connected, individuals can use that address to access your site. Pro tip: At this point, if you’ve designed a coming soon page , you can publish it for visitors to see. 24. Update copyright year Most websites include a copyright date at the footer of their site. Before you click “publish,” make sure to add one with the correct year. Although it’s a tiny detail, websites with an old copyright year make the impression they’re out-of-date altogether. 25. Proofread written content Set aside time to double-check your written content for errors. Proofread all text added to your website–from informational copy to headlines and blog posts. Even better, ask a trusted friend or colleague to peer edit your site, since there's nothing better than a second pair of eyes. At this point, you’ll also need to replace and filler text, such as lorem ipsum , with the intended content for your site. 26. Test out forms Your website will likely include forms in order to connect with visitors and collect data from users. This could include an email signup form, contact form, online survey or more. Now’s the time to test out these forms, make sure they function properly for visitors, and ensure the data gets stored. 27. Link logo to homepage Pinning a logo at the top of your website for all to see is a strategic move. Even better is to make sure you link that image back to the homepage. This is a common—often expected—feature in the user experience, and helps visitors navigating your site get return to the homepage with ease. 28. Review your design Before you hit “publish,” review your website design from top to bottom to make sure you’re happy with the way it looks. You may want to refer to design theories like the principles of design, to ensure your site follows fundamental aesthetic guidelines like balance and visual hierarchy. 29. Get feedback from a friend We’ve said it before, and we’ll say it again: two sets of eyes are better than one. Ask a friend (or two) to review your website with diligence. They’ll certainly have a fresh perspective and can point out elements you may have overlooked. 30. Check for broken links In the midst of designing a website, it’s easy to link anchor texts to the wrong URLs. Run through each link on your site and make sure it leads to the right place and isn’t broken. This is something you should ask friends to report on, too. 31. Test out UX In addition to checking that links work properly on your website, you’ll want to ensure it gives visitors a positive user experience. This means ensuring website interactions run smoothly and making sure nothing impedes the browsing experience. Testing your site's UX design can include tasks such as (but are not limited to): checking that your pages are compatible across all browsers and devices, ensuring content— such as images and video—are uploading properly, and performing a load test to make sure your site can handle increasing traffic. 32. Scan for accessibility Making sure that all users have equal access to your website is crucial. This is where website accessibility comes in—it gives people with disabilities the opportunity to use and interact with your website. Run an accessibility audit to ensure your site meets the standards of Web Content Accessibility Guidelines and make any necessary changes. When using Wix, the Accessibility Wizard is a one-of-kind feature that will scan your site, point out accessibility issues and guide you to resolve them. For more details on how to make a website accessible , check out our guide. 33. Update contact information Whether included in your About Us page, a unique contact page or in the footer of your website—double-check that the information you provide users is correct and updated. Especially if one of your website goals is to build an audience and customer base, it’s crucial they are able to be in touch with you. 34. Set up live chat Since instant messaging like texting or DMs has become a standard—it can only benefit your brand to include a live chat feature on your website. This extra form of communication will increase correspondence, improve customer services and close on more sales 35. Customize 404 pages A 404 error page online page that appears when you click on a broken link that's no longer available. This can easily happen if someone mistypes the URL as well. The look and functionality of a 404 page can make or break your customer experience. By customizing a 404 page for visitors, you can make a pleasant visual impression and include links that will encourage them to continue exploring your site. 36. Write a privacy policy A privacy policy accomplishes a number of things. First, it lets visitors to your site know what information you will collect and what you will do with it. It also tells visitors how you protect that information and provides recourse for those who feel that you or a third party has violated their privacy. Read more about how to write a privacy policy for your website to learn how to satisfy legal requirements and put your customers at ease. 37. Plan off-page SEO optimization Off-page SEO optimization means the actions you can take outside of your own on-page SEO to boost your ranking. These include writing guest blog posts that link back to your own site, posting on social platforms, writing in forums and external linking. 38. Organize your list of contacts Whether you're using a built-in email marketing app or an outside platform like Mailchimp, start getting your email contacts ready at this stage. You’ll need to set up an official mailing list to promote your website after it goes live. If you’ve already added an email signup form to your under-construction page, it’ll be much easier to check this task off your list. However, you should spend additional time organizing your contacts, deleting inactive members, and separating contacts into groups based on location, interests and where they sit in your marketing funnel. 39. Prepare social accounts for promotion Social media will play an important role in spreading the word about your website and getting more visitors. Subtasks on your social media prep list include: strategically gaining new followers, preparing and scheduling promotional posts and adding a link to your website’s domain in all social account profiles. 40. Click 'publish' It’s not likely you’ll forget this step, but once your design is set and reviewed—it’s time to click that “publish” button and let your site go live. Check this by plugging in the site’s URL into your browser and ensuring your site is displayed properly (don't forget to preview it on mobile). Website checklist part three: post-launch tasks Now that you’ve officially pressed “publish,” you’ve reached the post-launch website checklist. Here are elements you should review and follow up on to ensure your site is visible at its very best. 41. Back up your design Product yourself against losing your website design and data by setting up a backup plan. In order to do this, you need to choose a backup location and create a schedule to ensure your site’s copies are stored and updated on a regular basis. 42. Perform a usability test A common practice in UX design is usability testing and can be extremely helpful for revealing how visitors react to your site. It might be “extra”—but worth it. Ask a group of targeted users to do a test run, and follow up with questions about their experience of your site. Key observations will include: seeing if the user can complete their tasks, whether or not they enjoy using the site and if it meets their needs. Whenever problems arise, it’s an opportunity to find solutions to users’ frustrations and challenges. 43. Check your site’s security with SSL certificate SSL certificates (the ‘s’ in https://) ensure that data transmitted to and from your site remains private and safe. These small data files connect a cryptographic key to the site owner’s details, establishing an encrypted link between the server and the browser. Generally, an SSL certificate will be provided by your website hosting software, or a third-party app. When building a website with Wix, your site will be automatically equipped with one of the best free SSL certificates in the market. 44. Submit your website for indexing Once your site is published, it needs to be indexed on Google in order to appear on search engines. In order to do this, sign up for Google Search Console and submit a sitemap . Sitemaps give information to search engines, such as which pages are on your site and when they were last updated. 45. Verify analytics Make sure that your integrated analytics software work, and start reviewing the data collected. Your web analytics tools will give you insights into how many people visit your site, what pages they clicked on, if they made a purchase, their location and more. Since this information can help guide the way you curate your website content, it will prove especially helpful in the first few months after you launch. 46. Test your new website's speed Page speed refers to how fast content on your webpage takes to load, which will impact usability, conversions, and your site’s ranking on search engines. Typically, a page that loads in under three seconds on average is considered a good speed. One of the most reliable and popular methods is using Google PageSpeed Insights , where you can simply submit your site URL and wait for Google to deliver a report on your site's performance. 47. Promote your site It’s a good thing you’ve already used this website checklist to begin the process of gathering new contacts and setting up your social media accounts. Now that your new website is live, it’s time to promote it to the masses. There are a combination of resources you can use to advertise the launch of your new website. For one, you can promote it on social media by creating unique posts and stories leading visitors to your new site. Additionally, you can announce the news with an email campaign sent to your list of contacts, and good old word-of-mouth. 48. Outline a performance tracking plan Planning ahead, set specific for regularly tracking your website performance in the future. This includes analytics, speed and scanning for bugs or errors. Whether it’s weekly, monthly or more often—staying on top of how your website performs will give you insights into what works and what doesn’t, and can guide your maintenance plan moving forward. 49. Make it multilingual You may not have resources for a multilingual website at the start, but as you begin reaching new audiences, locations and languages, it’s something you’ll consider. From translations to localizing content and SEO, read more on how to build a multilingual website before you get started. 50. Map out a maintenance plan To ensure your site continues to be up-to-date, working at full capacity and performing well, a website maintenance plan is critical. Include a schedule for revisiting tasks—such as updating plugins, checking security, renewing content, refreshing design and ensuring usability—that should be done regularly and addressed when there are issues. Website launch checklist FAQ What are the steps to launch a website? To launch a website, start by planning your goals, choosing a website builder and host and designing your site’s layout and content. Optimize for mobile, SEO and user experience then connect your domain, set up analytics and test everything—forms, links and design. Once it’s polished and ready, publish it and start promoting it across your channels. How to test a website before launching? To test a website before launching, check all links, forms, buttons and navigation to make sure they work smoothly across devices and browsers. Review content for typos, test page speed and scan for mobile responsiveness, accessibility and SEO readiness. Getting feedback from others and running usability tests can help catch anything you might have missed. Should you do SEO before or after website launch? Start SEO before your website launch. Optimizing your site structure, content, keywords and meta tags early helps search engines index your pages faster and builds a strong foundation. After launch, keep improving your SEO with performance tracking, backlinks and content updates.

If you're trying to decide whether you should use a template to create your new website, it's worth first understanding what is a template and how using one can help you build a better site, faster. Website templates are pre-designed layouts that help you create a website without needing any coding knowledge. They provide a designed framework or skeleton for your site, allowing you to focus on customizing the content and design elements in a way that best aligns with your business goals. Things like the type of font you plan to use or the images you want to include. Website templates simplify the web design and creation process, making it more accessible to everyone. They offer a quick and efficient way to build a professional-looking website, which, depending on the type of website you want, can help you take client bookings, market to customers or build a community. There are a few leading website builders which offer a wide range of website templates. Wix is one of these with over 2000, and counting, templates. It also has a user-friendly drag-and-drop editor to use with them. So should you use a website template help you with how to build a website ? Its worth considering and we'll use this article to explain and show why. Learn more: Is Wix easy to use? Types of website templates Before deciding if you plan to use a template to create your website, its worth exploring the different types available. Website templates come in a variety of different kinds, covering any website you might want to build. They also span multiple industries, niches and businesses. Here's a look at some of the most common: Business website templates : Ideal for corporate websites, these templates often include features like service pages, contact forms and team sections. Portfolio website templates : Perfect for creatives such as photographers and designers, these templates focus on showcasing work through galleries and project pages. Blog templates : These are great for starting a blog of any type and size. Ecommerce website templates : Designed for online stores, they include product listings, shopping carts and payment gateways. One-page website templates: These are created to easily get one-page websites, like landing pages live. Beauty website templates: Great for beauty businesses, whether its taking bookings for a salon or selling beauty products online. Health and wellness website templates : These can range from templates for fitness websites, for services like private training or websites for gyms to showcase their classes and pricing. Restaurants and food website templates: Restaurant and food templates work for any type of food business, from restaurants, food trucks and coffee shops to catering services, to online stores selling food and edible products. Industrial website templates : These templates are designed for a wide range of businesses, including construction, contractors, plumbers and more. Responsive website templates : Designed to look great no matter the device your website is viewed on. Why should I use a website template? With a wide range of website templates for every site and business lack of variety, shouldn't hold you back from deciding whether you should use one or not. Variety aside, here are a number of other reasons why using a template makes sense. Cost-effectiveness and time-saving Templates are a cost-effective solution for everyone and with Wix, they're free. They also mean you don't need to hire a web developer which can free up resources to use elsewhere — on your media for example or website content. Website templates make it faster to launch a website, so you can focus on other business needs or setup. Ease of use One of the primary advantages of website templates is their user-friendliness. Designed with non-technical users in mind, they offer intuitive interfaces that make it easy to customize your site without any coding knowledge. You just need to drag and drop in the elements you need to customize the template to your website and business. "Once you pick the right layout or template for you, it's really important to take the time to customize all the content. Many people overlook this step. Make sure you remove any unrelated images or paragraphs, and focus on creating a clear flow for the content that tells the story you want to share with your audience." Dafna Rabin, Wix Templates design team lead They're also designed by professional designers, meaning you get a free, ready to use template that helps build a great looking site. Example of a CV website template  that is totally customizable Mobile-friendly Most modern templates should mobile-friendly, so that your website looks great on all devices. This is crucial as more people view websites via their phones than from anywhere else. It also means you don't have to understand that much about mobile-friendly web design to create a website that looks great on mobile. You can rely on your template. One of Wix's business website templates , on desktop and mobile You've decided to use a website template, now how to choose the right one? Start of by deciding which template matches your industry best. What a plumbing website business owner needs from a website template is understandably different than what a restaurant website owner needs, or an artist needs. This includes the layout, features and emphasis on different parts of the website page. If you choose a template for your business through Wix, each one is professionally designed for your industry style. As noted by Wix template designer, Kobi Michaeli: "At the end of the day, the template you choose should reflect your unique needs. Don’t get too distracted by how attractive a template is—look first at its features and usability." Then consider the color, typography, overall aesthetic of the template and if it aligns with your branding. You want to make sure you have consistency across your brand assets and website. "If you have a brand, make sure your website aligns with it. This includes matching your brand colors, properly positioning your logo and making sure your business name is clear and easy to understand. People should immediately recognize your brand and know where they’ve landed when visiting your site." Dafna Rabin Wix Templates design team lead Think about the features you need, such as contact forms, galleries or eCommerce capabilities. These can often be found on the template you need and also added as you create your website. Online store template  for wellness shop Remember that customization is the key to making a template truly yours. Look for templates that offer flexibility in its design elements so you can tailor them to fit your unique business needs. This includes adjusting layouts, colors and fonts to match your brand identity. Explore more templates: Affiliate website templates Family law website templates Notary website templates Insurance website templates Mortgage website templates Printing website templates Electrician website templates Roofing website templates