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Your website header shouldn't be taken for granted. Aside from serving as a primary navigation tool, it's the first thing that most visitors see when they land on your website. Therefore, it’s vital that you dedicate a good amount of time and effort to building it when you create a website . Because there’s so much pressure on this little piece of real estate, we’ve put together a list of website header best practices that’ll help you maximize its potential. Later on, we’ll go through a few standout examples of the web design element to demonstrate how to put those best practices into action when learning how to make a website . What is a website header? 8 types of website headers What should you include in a website header? 4 best practices for website header design 5 website header design examples What is a website header? A website header refers to the top section of a web page that appears consistently across all pages of a website. It typically appears above all other site content, and contains elements like the logo, website menu and other important information. Because this element is so prominent, it helps to set the visual tone and provide essential navigation for the entire website. 8 types of website headers Web designers have done quite a bit of experimenting with website headers over the years, so there are a lot of different approaches to website header design. While some types of website headers are useful for branding or aesthetic purposes, others prioritize usability. Let’s discuss a few of the most common types of headers so that you can decide which is best for your purposes as you start designing a website . 01. Sticky website header A sticky website header stays pinned to the top of every web page so that it’s always visible no matter which page your visitor is on or how far they scroll. This simple yet effective approach guarantees uninterrupted access to essential information. 02. Static website header Unlike a sticky website header, a static website header doesn’t move and disappears from view when visitors scroll. This choice prioritizes space and simplicity over navigational ease. If you make a static website header, consider adding a “back to top” button to make navigation easier for visitors. 03. Vertical website header In a vertical website header, the logo and other header elements are stacked vertically, allowing for a compact and streamlined presentation. Placing the header vertically can also draw attention and create a sense of visual interest. It can help differentiate your website from others that use more conventional horizontal headers. That said, you’ll want to make sure that your vertical header doesn't overpower the main content or hinder usability. Check that all of your header elements are visible and legible, especially on smaller screens. 04. Hidden website header A hidden website header is concealed and only becomes visible when a user clicks on a hamburger menu button. This technique helps to optimize screen space and create a more interactive navigation experience. It is crucial, however, to prioritize user experience when implementing this option. While some designers have explored alternatives to the hamburger menu, it's important to consider that deviating from the familiar icon may cause confusion if visitors do not recognize your icon as the navigation menu. 05. Full-screen website header A full-screen website header hides behind a menu icon and spans the entire width and height of a device screen when it opens. This bold, visually engaging type of website header is popular in modern website design and tends to create quite an impact. That said, it’s not for every website. A full-screen header is more complicated from a design perspective than others, especially in terms of optimizing it for performance and responsiveness. If you’re confident in your design skills, you can use Wix’s lightbox feature to easily incorporate a full-screen website header into your website. 06. Transparent website header If you like the usability of a sticky header but don’t love the look, consider making it transparent. A transparent header has no solid background, so it integrates seamlessly into the rest of the page. This type of header has a sleek appearance, and it’s useful for emphasizing the hero section of your web pages. When using the static version of this header style, make sure that the text doesn't blend into or clash with other sections of the page and that it's always legible. 07. Hero website header A hero header is a prominent and visually striking design element that occupies the entire section above the fold. The purpose of this header style is to engage users from the moment they land on your web page. It sets the tone, establishes your brand identity and communicates your website's main offering or value proposition. A hero header often includes interactive elements to encourage users to take certain actions, such as exploring your products or becoming customers. 08. Mega-menu website header When you hover your mouse over the header above this article, you’ll notice that dropdown menus appear under each of the navigation options. Mega-menu headers like this one use dropdown menus, sometimes with multiple columns, to provide extensive navigation options and subcategories. Keep in mind that this style can get overwhelming for visitors, so you should only use it if it’s absolutely necessary. What should you include in a website header? Deciding what you should include in your website header can be challenging since it’s such a small amount of space. Here, we’ll explore the elements that often appear in a website header to help you decide what to include in yours. Pro tip: You can use AI for help designing your website , including your website header. Logo The logo is a fundamental component of a website header, serving as a visual representation of your brand identity. Adding your logo to your website header can build brand recognition while establishing a visual anchor that fosters trust as your visitors browse through your site. According to a study from the Nielsen Norman Group, users are 89% more likely to remember a brand when its logo appears in the left corner of a website header than when it’s in the right corner. Once you’ve added a logo to your website header, it’s also a great practice to link it to the homepage. This way, visitors browsing various pages of your site can get back to the start in just one click. Tip: Need help creating a unique logo? Use Wix’s free logo maker for inspiration. Navigation menu As we’ve discussed, a navigation menu will be a primary element of your website header. When creating your navigation menu, it's essential to prioritize clarity and simplicity. Ordering the page links hierarchically and labeling them clearly will guarantee an intuitive user experience. Shopping cart A website header is often meant to guide the user towards where they need to be before they even start looking. If your site includes an online store , adding a shopping cart to the header will simplify and improve your shopper’s checkout process. The ubiquitous basket icon will be recognized as a checkout location as users continue to browse and add items. Most importantly, they won’t get distracted from their (and your) final goal: fulfilling their orders and paying with ease. Search bar If your website contains a substantial amount of text-based content, incorporating a search bar in your website header can significantly enhance navigability and improve the overall user experience. Users can easily search for specific information, articles or products without having to navigate through menus or scroll through lengthy pages. This is especially true for websites with a blog. A search bar allows readers to input keywords or topics of interest, and immediately find relevant blog posts or articles. Tip: With its corresponding Search report, the Wix Site Search feature offers valuable insights into user intent. The report reveals what visitors search for on your website, which gives you a deeper understanding of their interests and preferences. This information can help you to optimize your website’s structure and prioritize the information that resonates most with your visitors. Login When designing a membership website, it is essential to provide a seamless login experience for your users. Since the primary purpose of a membership site is to restrict access to exclusive content, you’ll need to create a designated area for users to log in and access members-only material. By incorporating a login link in the header, you create a user-friendly experience that allows members to easily access their accounts and enjoy the exclusive content your membership site offers. It streamlines the login process, enhances usability and reinforces the sense of exclusivity associated with the membership. Social media links Because website designers often place social bars in website footers , there’s no pressure to fit them into your header. That said, you might want to make room for one if social media is a significant aspect of your overall marketing strategy. Placing social media icons in the header ensures they are immediately visible to website visitors, making it easier for them to connect with your social media profiles. It signals to users that you have an active online presence and encourages them to engage with your brand on social platforms. Languages In today's interconnected world, expanding your organization's reach to a global audience is a strategic goal for many businesses. By incorporating a language menu in your website header, you can send a clear signal to foreign visitors that you value their business and are dedicated to providing a seamless user experience tailored to their language preferences. It shows that you recognize the importance of communication and are willing to accommodate their needs. The language menu in the website header serves as a user-friendly tool that allows visitors to easily switch between different language options. It enhances accessibility and enables individuals from diverse cultural backgrounds to easily navigate your website, fostering a sense of inclusivity and understanding. Call-to-action buttons CTA buttons are extraordinarily useful for guiding user behavior. By placing your primary CTA button in the website header, you can make it one of the first elements visitors see when they land on your website. This prominent placement increases the likelihood of capturing their attention and enticing them to take action. 5 best practices for website header design Designing an effective website header requires thoughtful consideration and clever strategies to optimize the limited space available. Following these best practices can help you make a website header that is captivating, user-friendly and aligned with your brand identity. 01. Use clear, readable fonts Since the header is the northern star of your site navigation, it’s essential that you strike a balance between representing your brand identity and maximizing readability. After all, the purpose of the text in your header is to guide your audience. If it's difficult to decipher, it can detract from the overall user experience. Therefore, opt for a font that is clearly legible in a variety of sizes. Color can also hinder readability, so make sure to choose high-contrast color schemes for the font and its background. 02. Assess the header’s design While there is no universal template for a perfect header design, it's important to maintain a sense of fluidity throughout your webpage. While it should never go unnoticed, try to make sure your header’s size doesn’t interfere with the rest of your page’s content Consistency is key when it comes to visual elements within the header. Make sure that the color scheme, imagery and font align with the overall design of your website. This cohesiveness enhances the user experience by providing a visually unified and familiar interface. 03. Include a clear call to action If it’s important for your business’s success, you’d be missing out if you didn’t include an effective call-to-action button on your header for everyone to see. For example, an eCommerce website can include a call-to-action button that reads “Shop Here” in its header. Or, in the case of a nonprofit website, the header is an excellent place to encourage visitors with a “Donate Now” button. Make sure your message is enticing, clear and can be summed up in one or two words. 04. Add animation Hover effects and trigger animations in website headers provide visual feedback, which is crucial for user experience. They can also help you capture the attention of visitors and encourage them to interact with the header. When implementing hover effects and trigger animations in your website headers, check that the effects are subtle, purposeful and consistent with the overall design of your website. They should enhance the user experience without causing distractions or slowing down your website's performance. 5 website header design examples Before diving into your website header design, get some inspiration from this collection of headers that Wix users have featured on their sites. These examples can provide insights into the elements and design choices that make a header both visually appealing and effective. 01. Generation She Generation She manages to fit a larger variety of elements in its header than normal without overwhelming visitors with a cluttered design. The header features the nonprofit’s modern logo , a well-structured navigation menu and a compelling CTA. This thoughtful arrangement ensures easy access to important information and encourages user engagement from the outset. One notable aspect of Generation She's website header is the incorporation of social media links, which are presented as eye-catching buttons in a trendy neon-pastel color scheme. This adds a touch of visual appeal while effectively connecting visitors to the organization's social media presence. 02. Dopple Press As Dopple Press demonstrates, a hero website header is a great way to make a strong visual impact. The header design cleverly incorporates the printer's natural paper stock as the background, instantly establishing a connection to the brand's core product. The printer's logo is front and center in the header, showing off the brand’s personality. To the right, a colorful cartoon mascot adds a playful element to the overall design, capturing the attention of visitors. On the left side of the header, a unique menu icon with a spinning hover effect stands out. This interactive element adds an element of excitement and invites visitors to explore further. When clicked, the icon reveals a full-screen navigation menu, which incorporates three soy ink colors used by Dopple Press in their printing processes. The decision to hide the navigation menu creates a sense of spaciousness and allows the branding elements to take center stage. The abundance of white space surrounding the logo, mascot and menu icon enhances the overall aesthetic and allows the sophisticated branding elements to shine. 03. Festela ​​The website header design prioritizes legibility without sacrificing aesthetics. The static bar makes navigation easy for visitors, regardless of where they are on the site. By utilizing an electric blue hue for both the navigation buttons and the logo, the designer gives the header a clean, seamless appearance that prioritizes legibility. The Barcelona-based store has two language options in the right corner of the header: English and Catalan. This thoughtful inclusion caters to international customers while demonstrating the retailer’s pride in its Catalan roots. 04. Aurelio de Anda Adding text to your website’s header is a great way to give your viewers a personal or professional message from the start. In this example, the message appears as a ticker banner at the very top. The designer’s name spans the page width in a large, monolinear font. To its right, a music player adds to the browsing experience and the two most important links appear as brightly colored buttons. Finally, underlined anchors to different parts of the homepage appear beneath the designer’s name in a fine serif font. 05. Wendy Ju As a product designer, Wendy Ju uses her online portfolio to showcase her knack for creating a good user experience . With a short vertical menu on the right and her personal logo on the left, the site is well-balanced and easy to navigate. Both the menu and logo float out of view when viewers move past the above-the-fold section, but they reappear with an upward scroll.

Sometimes, it’s the smallest details that make the biggest difference. When it comes to choosing how to make a website , designing your site’s footer probably won’t be at the top of your to-do list. While you may have plenty of things to think about, bear in mind that this often overlooked piece of content can be make-or-break for certain visitors. With some thought and strategic planning, a well-designed footer can help you accomplish your business goals. This guide will cover everything from what to include in your website footer design to how to create your own. Plus, you’ll find a selection of 12 website footer examples for your inspiration: What is a website footer? A website footer is the strip of content located at the very bottom of a webpage, and is often repeated on every page of a website. It's considered an essential part of your website. Your website’s header, on the other hand, is the section that appears on the top fold of a website. While your homepage design is often what provides visitors with a first impression of your site, your footer is likely to be the last thing people see. With the right content and design, it can craft a positive and lasting impression, while helping you achieve your website’s main objectives. This strategic spot is the ideal place to add a final CTA (call-to-action), encouraging site visitors to get in touch or subscribe to your mailing list. Your footer can serve as a secondary website menu, making sure that visitors haven’t missed out on any crucial information and guiding them to your various pages with clear navigation. In addition, you can choose to highlight certain elements, such as awards you’ve won, testimonials or your social accounts. Lastly, your footer provides you with an organized place in which to include basic information like terms and conditions, privacy policy and other legal issues. With all these formalities placed in one location, you’ll be able to dedicate the rest of your site to creating an engaging user experience and attracting new customers. 12 outstanding website footer examples Now that you’ve got the basics down, it’s time to delve into some web design inspiration . Whether you’re learning how to build your website from scratch or using a website template , these footer examples created by Wix users will provide you with plenty of ideas for designing your own. House Number 3 Lola Pate Willowbrook Farm Letsone J é rome Studio Useless Treasures Seven Grams Caffe Avec Clyde Harasat Becca Slack Triptyc London Holly Oddly 01. House Number 3 This restaurant website has provided all the essential info in their website footer design. They are easily contactable, with a Google Maps and live chat widget. These small details indicate that they’ve considered the needs of their customers and are open to getting in touch. Although there’s no sitemap in the footer, the website’s main menu is fixed to the top of the screen, which means that visitors can easily navigate through their pages. Lastly, there’s a distinct website color scheme that continues in the footer, helping it merge seamlessly into the design. 02. Lola Pate As a lifestyle brand with a strong emphasis on visuals, Lola Pate has decided to add their Instagram feed to their footer design. This not only strengthens their brand identity, but also entices site visitors to click and view their product images in a larger format. The brand has also utilized this spot to include a final CTA, inviting visitors to “join our tribe.” This strategic move, paired with fun microcopy, is sure to get people subscribing to their mailing list. And just in case their customers missed it, the shipping and returns page is linked to here, a good practice when you create your own online store . 03. Willowbrook Farm This website footer example includes all the information a site visitor would expect to see. There’s an organized menu leading to all the website’s pages, a tempting offer to subscribe and a way for getting in touch. Thanks to the use of color contrast, the “Subscribe” button stands out, making it all the more inviting. The website footer design is in line with the rest of the farm’s small business website, making for a harmonious overall look. The color palette evokes a sense of nature, as does the illustration - a nice touch that helps give the footer a friendlier look. 04. letsone This chic website footer by letsone perfectly captures the essence of their brand, while providing visitors with all the information they may require. By using the same recognizable background as in their header, they’ve created a cohesive look. They’ve also included their logo in the footer, again strengthening their branding efforts. All of the elements are arranged in a highly organized manner, with lists and headers. The hierarchy is very clear, with the CTA placed at the top of the footer, written in a large font. To make sure that visitors don’t miss the live chat option, they’ve made it stand out with a bright, contrasting shade of pink. 05. Jérome Studio This sustainable accessories brand shows that good design needn’t be complex. With just two neutral colors, their website footer does an excellent job of conveying all the right information and maintaining an appealing design. Jérome Studio has created an organized layout with a clear sense of hierarchy. The footer design complements the rest of the design, perfectly merging with the other crisp aesthetics and forming an elegant look. The use of both a serif and sans-serif font adds a subtle design touch that helps differentiates between the headers and the rest of the text. The same font pairing is used throughout the website, ensuring a unified design. 06. Useless Treasures This online art store ’s website footer design merges a contemporary look with a nostalgic font that’s reminiscent of a typewriter. Combined with unconventional text, inviting visitors to “talk to us with flowers,” it’s clear that Useless Treasures has a well thought-out and unique brand identity. This is also seen through the gif they’ve included in the website footer, adding a tongue-in-cheek vibe that makes you want to take a second look. As a business that sells art online, Useless Treasures has made sure to include the most important details in their footer design: shipping info, returns policy and logos to represent their payment methods. There’s also a link to their designer Instagram account and their website, which is one of the best portfolio websites in the field. 07. Seven Grams Caffe Nothing says coffee like earthy tones and a steaming coffee machine. Seven Grams Caffe evokes coffee vibes throughout their website, with a warm color scheme and mouth-watering close-ups of baked goods. Their website footer is the ideal ending to this journey, setting the scene with an atmospheric blurred photo of a cafe. In addition, they've managed to convey all the necessary footer design details in the small space of the footer, including their opening times and phone numbers. They've also made sure to highlight their three New York locations, linking to Google Maps so that it's extra easy for their customers to find them. 08. Avec Clyde Ethical clothing brand, Avec Clyde, has gone for a simple website footer design that complements their online store’s clean branding. It’s subtle and unobtrusive, letting visitors focus on the rest of the website, while still serving as a useful source of information. While the fixed menu at the top of the screen serves as the website’s main navigation method, the footer lets customers view other important details that they’re likely to be looking for. For example, they have a link to their sizing page - a nice touch for a fashion brand, plus a link to their FAQ page. The microcopy saying “let’s be friends” is especially inviting, helping to emphasize their easy-going approach. 09. Harasat High quality food supplier, Harasat, has crafted a professional, no-frills website footer. Everything is perfectly aligned, forming an aesthetic, grid-like layout. Using just three colors - dark gray for the background, light gray and white - Harasat has included all the necessary information. By clearly laying out the website’s content, visitors can easily understand what it is that this brand does and keep on browsing through the site. Each website footer design detail has been well thought out, from the hover effect on the text that changes color when your cursor is on it, to the three different locations listed. Instead of showing the address and phone number of each location all at once, visitors are invited to click on the locations to see each one’s contact details. This subtle touch is what helps form this clean, professional look, and keep the footer from feeling cluttered. 10. Becca Slack This personal website by content creator, writer and comedian Becca Slack features an elegant and spacious footer. design Placed at the bottom of her one-page website, it’s the ideal ending to her showcase of works and videos. By emphasizing her contact details and providing a contact form, Becca encourages potential collaborators or employers to reach out to her. On top of the traditional ways of getting in touch, Becca has also included a live chat option and social icons, linking to her preferred social media channels. All of this is packaged in a neat web footer design that utilizes just three colors, and a subtle font pairing that echoes the design on the rest of her website. The white-on-blue submit button stands out, inviting visitors to get in touch. 11. Triptyc London This fashion brand keeps it clean and simple, with a two-tone website footer that neatly wraps up all the essentials. The overall design is chic, perfectly fitting with their website design, as well as with their product - high quality shirts for women. They’ve incorporated a dedicated menu in their web footer design to answer all the questions and queries their customers may have, whether it be terms and conditions, their use of cookies or which payment methods they accept. On top of that, Triptyc has used this last chance to invite visitors to subscribe to their mailing list. A to-the-point “Subscribe Now” button stands out against the dark background, encouraging visitors to take action. 12. Holly Oddly This self-proclaimed “peculiar paper and weird wares” brand has included a nice addition to their footer design. Unlike the other website footer examples here, Holly Oddly has chosen to incorporate a short description of herself and the brand in this section. To read more, you can easily head to the ‘About’ page. This piece of content helps inject a personal touch, making site visitors feel at home and reinforcing her personal brand. She has also stuck to the same color palette as the rest of the website, by adding a hover effect that makes the text appear pink when hovered over. With a successful Instagram account, Holly Oddly has made sure to focus visitors’ attention to the Instagram icon in the footer, helping grow her number of followers. What to include in a website footer A website footer is prime real estate that can serve multiple purposes. It's design should be informative, functional and engaging, while remaining visually appealing. Here are some key elements to consider including in your website footer design: Contact information: Make it easy for visitors to reach you by providing your email address, phone number and physical address (if applicable). You can also include a contact form or link to a dedicated contact page. Navigation: Include links to your main website pages, especially those that aren't readily accessible from the main menu. This could include your About Us page, Contact page, Privacy Policy and Terms of Service. Copyright notice: Display the current year and a copyright notice to protect your website content. Call to action (CTA): Encourage visitors to take a specific action, such as subscribing to your newsletter, signing up for a free trial or following you on social media. Social media icons: Make it easy for visitors to connect with you on social media by displaying icons for the platforms you're active on. Legal information: Include links to your Privacy Policy, Terms of Service and any other legal documents required by your industry or location. Sitemap: Provide a link to your sitemap to help visitors find specific pages easily. Testimonials: Showcase positive feedback from customers or clients to build trust and credibility. Awards and recognition: Highlight any awards or recognition your business has received to demonstrate your expertise and success. Logo: Include your logo in the footer for branding consistency. Best practices for website footer design As you’ll see in the website footer examples below, footers do vary in size. However, most of them are fairly small and only contain the most pertinent information. Anyone who’s designed a mobile website before will tell you that a small piece of real estate doesn’t necessarily mean a simpler design process. Limited space means that you have to carefully consider the importance of each element you’re including, in order to utilize the space in the best way possible. Here are the most important points to consider when designing your website’s footer: Include the essentials There are a few basic bits of information that visitors will expect to see in your website footer. And as it’s repeated on every page of your website, these details will always be within reach for your site visitors, and you’ll only have to deal with it once. Stick to design conventions and include your privacy policy and terms of use. This will also help you appear professional and trustworthy. Other than that, it’s common to add a navigation menu and contact details, such as your business email , phone number, address and social media channels. You can also create a short online form  for getting in touch. Last but not least, make sure to add the year and copyright symbol. This will help protect you against anyone trying to plagiarise your website. Provide clear navigation Even if your site visitors have reached the bottom of your page, it doesn’t mean that it’s time for them to leave. On the contrary - whether they’re feeling lost, disinterested or hungry for more, you can encourage them to keep browsing by adding a clear website navigation menu in your footer. List the various sections of your site and link to them, providing visitors with an overall understanding of the content you offer. In addition, adding a search bar will help any frustrated visitors quickly find the info they’re looking for. Express your personality Every piece of content on your website is a chance to reflect your unique personality and brand identity . The same goes for your footer. It should be cohesive with the rest of your web design , to offer a smooth browsing experience. Stick to your brand colors and voice. This is also a great spot to add a touch of quirky microcopy that will grab your visitors’ attention. Whether you’re inviting them to sign up to your blog or check out your social channels, try to reflect your tone and personality in your choice of words. After all, “let’s be friends” or “we’d love to hear from you” can be much more enticing than a simple “subscribe here.” Looking to start a blog? Get started with our blog creator.   Make it aesthetic Just because it appears at the very bottom of your website, it doesn’t mean that your footer should be any less appealing than the rest of your site. In fact, it could be the last thing your visitors see. Make sure you’re dedicating just as much thought into its design as you are with the rest of your content. Keep your design clean and simple, so that visitors can easily consume these final, crucial bits of information. Take into account the basic principles of design , considering hierarchy and layout. Decide which information you want to emphasize by relating back to your business goals. Do you want visitors to head to your online store, sign up to your upcoming webinar, or get in touch? Whatever it is, make this element stand out through the use of size, color or whitespace. Need a little more inspo? Check out the latest web design trends  and see how website footers are being used. Website footer design FAQ Should a footer be on every page of a website? Including a footer on every page of a website is generally considered good practice for several reasons. These include: Consistency Accessibility Navigation Credibility and trust Legal requirements User expectations and experience How big should a website footer be? A website footer should be large enough to include essential information like contact details, social media links, legal notices and navigation links - yet small enough to avoid overwhelming the user. Typically, a footer height between 50-200 pixels works well, depending on the content.

Welcome to the world of website gamification, where web design transforms ordinary experiences into interactive journeys.  Designers have learned, when designing websites , that gamification can boost engagement, foster loyalty and drive conversions. So whether you want to make a big aesthetic impression with your site, increase conversions or encourage repeat visits, gamification can turn casual browsers into enthusiastic participants. Consider this your complete guide to website gamification, including examples, benefits and best practices for making a website . Let the games begin. New to building websites? Learn how to make a website quickly with our guide. What is gamification?  Gamification introduces game-like elements to non-gaming settings to positively influence audiences. Most of us have encountered gamification in school, work events and online. In marketing strategies , gamification became a go-to tactic in the ‘90’s, when big brands incorporated gaming mechanics into their advertising strategies. McDonald’s, for example, introduced their now-famous version of Monopoly. Pepsi introduced a similar type of loyalty program to its customers called Pepsi Stuff. The campaign increased sales by giving consumers the chance to collect points with each bottle of Pepsi, which could be redeemed for prizes in the “Pepsi Stuff Catalog.”  Today, gamification continues to influence marketing as a powerful tool for building customer loyalty and retention. But the concept takes on new digital forms. Interactive social posts on social media have become prevalent among businesses and influencers to boost engagement and create memorable experiences. In digital design , gamification aims to improve user experiences, as seen for example in the growing gamification of fitness apps . Safe to say, website gamification has become an ongoing web design trend . The benefits of gamification in web design today Incorporating gamified elements into website design offers many advantages to enhance user experience, engagement and brand loyalty. By adding a playful and interactive dimension to websites, gamification makes them more enjoyable and captivating for visitors. Functionally, gamified elements serve various purposes, such as drawing attention to information or helping visitors complete actions. Gamification can also be pure fun, with many brands leveraging it to transcend the boundaries of mere functionality to create memorable experiences for their customers. With elements that stimulate users' natural desire for play, competition and reward, gamification plays a significant role in driving engagement and can directly influence a website’s success. It can foster customer loyalty, increase conversion rates and enhance brand identity by amplifying the way a user interacts with your website design.    7 website gamification examples   01. Rap Syndrome This Wix Studio Rap Syndrome  website is a prime example of gamification in web design. Exploring hip-hop culture through web design, the site puts visitors into the role of creator, enabling them to make music with different categories of sound samples. The site's straightforward and intuitive interface enables users to collaborate and add layers of visuals and sound effects to create a dynamic and engaging experience. Beyond its entertainment value, the designers aimed to showcase the capabilities of Wix Studio website development and demonstrate the versatility and potential of its CMS and other tools. 02. Mouse Parallax Goes to Wonderland Wix’s WOW team is made up of visual innovators who specialize in cutting-edge no-code features for the Wix Editor and Wix Studio products. The team’s showroom site, Mouse Parallax Goes to Wonderland  was created as a way to showcase their abilities and celebrate their latest no-code design feature: Mouse Effects. These effects put the user in control of interactions for a game-like element that embraces scrollytelling . The site was awarded "Site of the Day" by Awwwards .   03. Pacman Play Bringing 1980s Pacman to life using 2020s technology, this Pacman Play  website revitalizes the classic game. Powered by Wix Studio and Velo, the site features a multiplayer game with live updates, ticket tracking, chat functions and alerts. You’ll want to share this one with a few colleagues and see for yourself.       04. Ikea Coworker     In June 2024, IKEA launched its interactive game, " The Co-Worker, " to provide visitors with a captivating experience simulating work at their stores. This virtual online store aimed to attract a new generation of workers and showcase IKEA's innovative approach to career paths. Here, players immerse themselves in a digital IKEA work environment, creating characters and utilizing their skills in the showroom or renowned Swedish Bistro, with the potential for career advancement.      05. Gucci  Gucci is an unexpected winner in the world of website gamification. Whether it's their immersive landing pages that serve as captivating showcases for new products—like Gucci Mascara , Gucci Flora, or their ongoing Gucci Vault project—these sites offer visitors a captivating journey through the famous fashion house’s years of visual and cultural inspiration. Through rich interactive gaming elements that draw inspiration from unexpected influences, these sites not only captivate with stunning visuals and game-like interactions, but also maintain the premium essence of Gucci as a fashion powerhouse.   06. Enigma  Enigma , an annual coding challenge, invites global contestants between 11 and 18 years old to showcase their digital skills. To attract young participants and communicate the organization’s vision, the site incorporates gaming qualities that pay homage to the early days of gaming. With tech fonts, neon colors paired with a black and white color scheme, and a wealth of pixelated animations—browsing this site feels like jumping behind the scenes of a ‘90s Nintendo game. 07. Bastien Gervasoni  Bastien Gervasoni , a renowned music producer and DJ, crafts captivating music for videos and performs vibrant DJ sets in extraordinary locations. His website features a playful tone, achieved through the integration of interactive elements, while maintaining a balance with sophisticated design and user-friendly functionality. Reminiscent of a video game experience, this site both showcases his beats and actively engages the user. Best practices for gamifying a website Whether it's for your own online portfolio or a project for one of your clients, keep these tips in mind when gamifying your next website. 01. Use the right tools  For every idea, there are practical tools that bring it to fruition. If you want to design a website with gamified elements, you can either use low-code no-code website builders like Wix or Wix Studio, or rely on coding if you're comfortable and experienced with it. “You don’t need to use code and sophisticated elements to make a website more gamey—this is the beautiful thing about a software like Wix Studio,” says Miriam Binyamines, Wix’s technical designer who designed the Rap Syndrome website above. “One of the biggest advantages of using Wix’s CMS is that it's dynamic and easy to use. And you can add out-of-the box features to make interactive experiences.” On designing the Rap Syndrome site: “We realized code was the best way to do this website, so we used Velo alongside Wix Studio CMS  to upload the images,” she says. “Now, we can always change it or add things.” Here’s an overview of approaches and tools commonly used to gamify websites today: Low-code no-code:  These tools allow you to add gamified elements without needing to write code, making them ideal for beginners or those focused on design. These include drag-and-drop website builders like Wix or Wix Studio, gamification platforms and plugins.  Code : If you have some coding knowledge, using code can give you more control and customization options for building gamified websites. JavaScript is the dominant coding language for adding gamified elements, powering dynamic features like points tracking, leaderboards and real-time interactions. Alongside this, HTML and CSS are helpful for styling the site.    Content management systems: CMSs are designed to make building and managing websites easier, often without needing to write code. The primary reason to use a CMS is to make the web design and site maintenance processes easier and more efficient. Many web designers use a hybrid approach, leveraging the easy functionality of a CMS while using code to modify their design to enhance the website. (Related: What is a CMS in web design? ) Analytics and tracking tools:  Tools like Google Analytics or Wix Analytics help you track user progress, set up goals and monitor engagement metrics with your gamified site. 02. Gain an understanding of game mechanics and how to apply them  Gamification needs to be valuable to both the website owner and the website user. To start, it can only be effective when you have an understanding of the basics of gaming mechanics. For example, concepts like rewards, progress tracking, challenges, feedback, interactive elements and customization options.  “If a designer really wants to give a world of gaming experience, they should try to push the boundaries of functionality,” says Yarin Ben Hamo, web designer at Wix. “Sometimes, it’s more about interaction rather than the functional transaction.”  He’s right. One of the benefits of gaming is the aspect of pure fun, which gives us the ability to design outside of the box. “It doesn’t have to be an entire website but designers and brands can think about gaming elements to provide a fun interaction. It’s about putting the user in control,” he adds.  Once you’ve grasped the foundations, consider how gamification can help your website achieve its goals by forging a connection between the site and the visitor. Define what you want users to do (e.g. engage with content, share your website, make a purchase, participate in a challenge) and how you can use gamification to guide them. Always keep in mind that different users have unique engagement preferences, so you’ll want to understand your target audience before you decide what are the actual elements that can engage them.  03. Use game-like elements that serve your clients    As you can see from the examples above, there’s flexibility when it comes to website gamification. You can go into full-on gaming mode, transforming a website into a completely immersive game experience. But you can also incorporate gaming mechanics into websites with more classic functionality. Do this with… Animations and interactions: Use animation and interaction options to make buttons, images and text interactive. For example, you can add hover effects, trigger animations when a user completes a specific action, or celebrate achievements with visual effects. You can also give the user more control of the website design, using effects like Mouse Parallax to create an immediate interaction between the visitors and the website.  Dynamic pages : Create personalized experiences by using dynamic pages that show user-specific content based on their actions or progress on your website.  Gamified apps: Many third party apps offer gamified functionality. For example, interactive quiz apps like Quizel l, and spin the wheel apps such Spin to Win  engage users with challenges and rewards.    Pop ups for feedback: Use internal pop up features or an app like Popup Games  to notify users when they complete a task, earn points or unlock a reward.   Progress bar: A progress bar can be used to visually show users how close they are to completing a task. For example, a sleek, dynamic bar that changes color as users advance.  Add music: Whether background tunes or sounds triggered upon specific actions, music can take your website to a new and more interactive space. “Music is a gamifying aspect because it's not a typical website experience,” Ben Hamo says. Visual design elements: Consider   using   avatars, badges, playful color schemes and pixelated fonts to convey a playful atmosphere without complex gamification. 04. Balance fun with a good user experience  Every web designer needs to prioritize user experience. While the point of gamification is often to push beyond the boundaries of foundational website functionality, it should still serve a purpose. Paying attention to user experience is important for keeping audiences engaged and motivated, ensuring your gamified elements enhance the user experience and create a seamless user journey, rather than a distracting one. Good UX ensures that gamified elements, like challenges and rewards, are intuitive and don’t overwhelm users. It balances fun with functionality, making navigation easy while providing satisfying feedback through progress indicators and rewards. A strong focus on UX prevents user frustration, encouraging accessibility and quality website performance to support goals such as driving conversions, positive engagement, repeat visits and gaining new visitors through word-of-mouth. That being said, gamifying a website is an opportunity to dive in, break the boundaries and have fun. “It's not something you do everyday, and you can surprise yourself when you see the results,” says Ben Hamo. “Designers love boundaries—we get a brief and we like to stick to it—but gamification pushes the boundaries of website design to give the user an unusual experience.”  Sign up for Wix Studio  and start designing more engaging sites today.

If you're building a website , buying a domain name is a must. So where do you go if you want to buy a domain name and how do you go about doing it? I want to buy a domain, what first? 01. Choose a domain registrar Choosing a domain registrar should be your first step in buying a domain. To choose the right domain registrar you need to consider its reputation, pricing and any included features. Learn more: What is a domain registrar (and why do you need one) You must select a well-established, ICANN-accredited domain registrar like Wix. Compare prices not just for the initial domain registration but also for renewals and domain transfers. Look also for value-added services such as WHOIS lookup , privacy protection (free with Wix) DNS management and email forwarding. Learn more: Best domain name registrars You'll want to make sure your registrar offers an intuitive dashboard for managing domains and supports your desired top-level domain TLD , like .com,.org and .net. Depending on your type of brand and business you might also want to check your registrar offers a variety of TLD's. Not sure if you've got the right domain registrar? You can read online reviews to assess how good their customer support it. Make sure to check for hidden fees, especially around renewals. If you’re planning to bundle with hosting or email, choose a registrar that offers reliable integration with these services — with Wix, for example, web hosting comes with every website you create. Learn more: Does Wix have email too? 02. Choose your available domain name Want to know how to buy a domain name ? You'll first want to choose the right one for your business. A few basic tips for doing this: Your name should be simple and memorable Make sure it can reflect your brand long term It should be short, where possible Remember to avoid cultural sensitivities When choosing a domain, prioritize one that aligns with your brand and is easy for customers to remember. A domain should reflect your business and make it simple for people to find you online. Einat Shafir, product manager at Wix You can also learn more in our guide to how to choose a domain name . It's crucial that you check your domain name's availability. For this you'll need a domain name search tool. 03. Register your domain name Once you find an available domain with your chosen domain registrar, add it to your cart. During the checkout process, you’ll be prompted to enter your contact information, which is needed for WHOIS registration. Learn more: How to register a domain name Choose your registration term, the standard is usually one year, though multi-year options are available and you should consider turning on auto-renewal to avoid accidental expiration of your domain. Submit your payment securely and confirm your registration. If you have a paid Wix account, your domain name will be free and there's no payment necessary. After purchasing, you’ll receive an email confirmation and you may need to verify your contact email. Once verified, the domain is yours and can be connected to your website or reserved for future use. If you build a website with Wix connection to your website is automatic once your domain name is registered. How do I buy a domain name from Wix? To buy a domain name from Wix, follow these steps: Go to Domains in your Wix account, or start here Click on 'Get a New Domain' Enter your chosen domain name and extension in the search field, then click 'Search' If the domain is available, confirm you want it Select your registration period (1-3 years) Enter your contact information If necessary, choose your privacy and security options Select your payment method and submit your purchase. If you have a paid Wix account, your domain name will be free.

The perfect domain is just a click away: claim your domain →   What’s in a name? For some businesses, everything.  What if your domain name could bring you more traffic, build trust with visitors and increase your visibility—all before you even launch your website? A strong domain name does more than point people to your homepage. It shapes first impressions, reinforces your brand and can even become a long-term asset as your business grows. Paired with a reliable website builder , registering the right domain name is one of the most important steps in establishing your website. With domain registrations climbing by 6.1 million this year alone , it’s clear that more people and businesses recognize the value of claiming their spot online.  In this guide, we’ll walk you through how to register a domain name, so you can set yourself up for success from the very start.  Whether you’re learning  how to make a website from scratch or using an AI website builder  to speed things up, it all starts with choosing and registering the right domain name. Ready to get a website domain name ? Get started with Wix today. What is a domain name? What is a domain name , exactly? This term describes the address that you type into a browser to arrive at a website. It is essentially a website’s home, so every domain is unique. An example is www.wix.com. Domain names were created so people could more easily access a website’s Internet Protocol (IP ), a string of numbers representing individual websites. Every URL has an IP address, and unless you are a computer, a domain is much simpler to remember than a string of numbers. For example, take the IP address 185.230.63.164 : to most, this is just a complicated string of numbers. Its domain name, wix.com , is not only easy to remember, but it also conveys a distinct brand that numbers cannot. How to register a domain name in 6 steps Select a domain registrar Choose the best domain name Check the availability of your domain name Select your domain extension Enter your details Purchase your domain 01. Select a domain registrar Before you can start choosing a domain name, you need to first know where to buy a domain name . A domain registrar is a company that reserves and manages domain names. While the Internet Corporation for Assigned Names and Numbers (ICANN) manages all domains worldwide, a registrar deals with ICANN on your behalf. When choosing among the best domain registrars , keep in mind: Customer support: Check if the registrar offers 24/7 support, accessible via phone, live chat or email. Reliable customer support can be crucial if you encounter technical issues or need help managing your domain. Range of domain extensions: Consider the variety of domain extensions (TLDs) available, especially if you're interested in less common or niche extensions, such as .tech, .ai or country-specific domains. Additional offerings: Look for value-added services such as web hosting, email hosting, SSL certificates and website builders, which can simplify managing your online presence in one. Reputation: Research the registrar’s reputation by reading customer reviews and checking industry ratings. A trustworthy registrar with a good track record is less likely to experience outages or take unexpected actions like domain locking or price hikes. Security: Consider the infrastructure the registrar has in place to ensure your domain is secure. Attacks specifically targeting domains include domain hijacking, DNS spoofing , DDoS attacks , typosquatting, domain squatting  and malware distribution, so make sure you understand how to secure your domain. Privacy:  Look for a registrar that offers domain privacy protection to keep your personal information safe from public Whois searches. With Wix you can opt for domain privacy  for no extra fee, when you register your domain. ICANN accreditation:  Choose a registrar accredited by ICANN to ensure they follow industry standards and operate legitimately. Renewal fees: Pay attention to the renewal costs of your domain. While initial prices are often low, you’ll need to renew periodically, so understanding ongoing fees is important to avoid surprises. Tip: Wix.com is a registrar and also a web-hosting service (web hosting is a type of internet hosting service ), meaning you can not only purchase a unique domain, but also create your site on the same platform. With the purchase of a premium plan , you get a voucher for a free domain name for a year. Wix also applies SSL and TLS protocols to all of its sites. Learn more: Domain lifecycle , What is a domain registrar? 02. Choose the best domain name You must consider many factors when choosing a domain name for your site. First, select a name that reflects your brand’s tone and messaging. Stick to a name that is short and catchy, so that people can easily remember it, such as nbc.com. To improve your SEO efforts, you can incorporate an associated keyword into your brand’s domain name, too. When selecting a domain name, it’s important to follow these basic rules to ensure it’s functional, professional and compliant with domain standards: No spaces : Keep your domain as one continuous string of characters. Stick to letters, numbers and hyphens : Special characters like @ or % aren’t allowed. Use hyphens wisely : Avoid placing them at the beginning or end and don’t use multiple hyphens in a row. Stay within the character limit : Each section of your domain can be 3–63 characters with a total length of up to 253 characters. Case doesn’t matter : Your domain works the same in uppercase or lowercase. Beyond the rules, there are best practices to make your domain name stand out: Keep it short and simple : Choose a name under 20 characters so it’s easy to remember and type. The average length of the top 250 most popular websites is just 6.4 characters . Align it with your brand : Your domain should reflect your business name or purpose to strengthen your identity. Avoid tricky combinations : Watch how words flow together to prevent accidental or confusing meanings. Stick to standard spellings : Creative spellings can be fun but might make it harder for people to find you. Try not to overcomplicate things either, as Lindsay Sutula, founder and CEO of Top Fox Marketing , says as she prioritized three key factors: simplicity, memorability and alignment with their brand identity. According to Lindsay: "I wanted a name that was easy to spell and remember, especially in an age where a strong online presence is critical. The domain had to resonate with our audience and reflect the essence of what we do-helping businesses navigate the complexities of digital marketing with clarity and strategy." Tip : Try using a website name generator to brainstorm ideas to include in your domain name. Also, consider these tips for future-proofing your domain or the best .com alternatives (according to other business owners). 03. Check the availability of your domain name Existing companies may already own your preferred domain names which is why it's important to check for availability. Try out an unlimited number of options for free on a domain name search platform. If your desired name is unavailable, the tool will come up with additional ideas. You can also play around with alternatives with a domain name generator until you find the perfect one. Once you've chosen your name and completed the process of registering it, your details including your name, email and phone number, will be submitted to the WHOIS database. This is a global resource which is publicly accessible and can be queried through the WHOIS protocol (this just means sending a request to the WHOIS server to deliver all of the stored information for a specific domain name) or through an online tool which can send the query. This information can be useful when pursuing intellectual property rights, and cybersecurity threats arising from domain name abuse or hacking. In order to run a WHOIS search, simply use Wix's Whois Lookup tool. You can block access to your information being public accessible via the WHOIS privacy protocol. This involves paying an extra fee to replace your contact information as the domain owner with a third party service. This service will then handle any messages or requests made to you via WHOIS. However this is generally not recommended for public service websites or businesses required to provide contact information. 04. Select your domain extension Also known as top-level domains (TLD), domain extensions quickly identify certain website elements such as purpose, owner or geographic location. There are five official types of TLDs, with generic top-level domains (gTLD) accounting for the majority of the 366 million registered domains worldwide. The most popular gTLD choices are .org, .com and .net , making them the easiest to recall. Other specific and significant domain types besides the classic .com , .co , or .net are some of the most popular domain extensions. Other options include .edu and .gov. Country domain extensions, also often known as country code top level domains (ccTLDs), are a popular choice as well, such as . co.uk (United Kingdom) or .de (Germany). You can check out ICANN’s complete list of domain extensions here , or check out these domain extensions: .co .biz .store .me .blog .digital .info .xyz .tv .company .tech .net .world .yoga .studio .ninja .nl (Netherlands) .mx (Mexico) .ch (Switzerland) .ca (Canada) .be (Belgium) .fr (France) . co.uk (UK) . com.br (Brazil) .in (India) .guru .party .fun .gifts .group .wiki .tv .directory .expert .fit .life .live .design .today .london .top .shop .email .coach Generally the name you place before your extension, is referred to as the second level domain. So for example, in www.wix.com the second-level domain is "wix." Our domain name "wix.com" is registered with the ".com" top-level domain extension, which is managed by the Internet Assigned Numbers Authority (IANA) and is one of the most commonly used top-level domain extensions for commercial websites. If your domain name is already taken, try it out with a different extension—you may find an available option. However, keep in mind that an extension like .org is better used for nonprofit organizations, while .com usually represents for-profit companies. Learn more with our guide to domain extensions , what .com is and what .net is . Domain extension Typical use Starting price for 1 year Availability .com Commercial businesses, personal brands $19.35 Highly popular, often limited .org Nonprofits, charities, open communities $14.95 Moderately available .net Tech companies, networking services $14.95 More available than .com .co Startups, entrepreneurs, modern brands $30.95 Good availability .co.uk UK-based businesses or audiences $14.95 Widely used in the UK .de Germany-based businesses or audiences $14.95 Widely used in Germany .shop eCommerce stores, retail businesses $45.95 Generally good availability .online General online presence, portfolios, blogs $36.00 Generally good availability .biz Businesses and commercial use $15.95 Alternative to .com for businesses .info Informational sites, resources $16.95 Good for informational content .tech Technology startups, projects $40.00 Trending with tech-focused businesses The information presented in this table is true as of May 18th, 2025 unless mentioned otherwise. 05. Enter your details Once you’ve selected a domain name for your site, claim it before someone else does. Start by entering accurate contact details—your name, address, email and phone number. This information is essential for managing your domain and staying compliant with ICANN regulations. Double-check everything to avoid issues with renewals or updates later. Next, add your billing details to complete the registration. Make sure your payment info is current to avoid any delays. Many registrars offer an auto-renewal option, which is a great way to ensure your domain stays active without interruptions. With your details submitted, you’re ready to finalize your purchase and officially own your domain. 06. Purchase your domain Here’s how to register a domain name with Wix: Head over to the domain registrar. Type in your preferred domain name and click Search . If your name is available, click Get It to proceed. If not, browse the additional ideas or type another option into the search bar. Once you’ve found a domain name that suits your site’s needs, click Get It . Next, decide whether you’d like to register for one, two or three years. The longer your registration period, the more money you save each year. Once you’ve chosen, click Continue and continue to checkout. Connect the domain name to your site and share it with your desired audience, be it friends and family or an internet niche. Learn more about smart domain name management  strategies to keep your online presence strong. Types of domains Top-level domains (TLDs) are the highest level of the Domain Name System (DNS) hierarchy, and they are the last part of a domain name. TLDs are divided into two categories: generic top-level domains (gTLDs) and country-code top-level domains (ccTLDs). Generic top-level domains (gTLDs) gTLDs are non-geographic TLDs that are intended for general use. There are currently over 1,500 gTLDs, including some of the most common TLDs, such as .com, .net and .org. Here are some of the most common gTLDs: .com: Commercial organizations .net: Network organizations .org: Non-profit organizations .edu: Educational institutions .gov: Government agencies .mil: Military organizations .info: Informational websites .biz: Businesses .name: Personal websites Country-code top-level domains (ccTLDs) ccTLDs are geographic TLDs that are intended for use by countries or territories. There are currently over 300 ccTLDs, including .uk for the United Kingdom, .ca for Canada and .au for Australia. Here are some of the most common ccTLDs: .uk: United Kingdom .ca: Canada .au: Australia .us: United States .de: Germany .fr: France .jp: Japan .cn: China .in: India In addition to gTLDs and ccTLDs, there are also a few other types of TLDs, such as internationalized top-level domains (IDN TLDs) and test TLDs. IDN TLDs IDN TLDs are TLDs that can be registered in non-Latin scripts, such as Arabic, Chinese or Cyrillic. IDN TLDs were created to make the internet more accessible to people who do not speak Latin script languages. Test TLDs Test TLDs are used for testing new TLDs before they are released to the public. Test TLDs are not intended for general use. How to buy a domain name Free domain name registration Here are a couple of ways to get a free domain name: Register a free subdomain . A subdomain is a prefix on a domain name that connects independently functioning sites. Certain hosting platforms and site builders offer users a fully-functioning website for free with a customized subdomain. For example, when you learn how to make a website with Wix, you can publish it for free under the following URL structure: username.wixsite.com/siteaddress. Take advantage of free web hosting . Several hosting sites offer free customized domain registration with purchase, giving you a professional online presence without the cost. How much does a domain cost? While you can get a domain for free, you may want to purchase one instead. A free domain will contain a designated prefix of the registrar, which is best if you’re establishing an online presence or only temporarily need a website. If you want your website to professionally stand out and grow with your brand, however, then invest in a domain name. With Wix, the cost of a domain name depends on several factors, including: The plan you purchase Domain extension Local currency Local VAT laws However, all Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. You can read more about domain name costs in detail, to understand what’s right for you and your business. In general, some other factors to consider that can impact the cost of a domain include auto-renew costs, privacy and protection costs and transferring domains. For example, you can also purchase a domain that already exists from another person or business. This is why having a desirable domain name can be good for your bottom line—if you ever want to sell it, you can make significant money. For example, in 2010, CarInsurance.com was sold for $49.7 million as one of the ten most expensive domain names in the world . Domain name and email hosting Registering a domain name and email hosting are two separate services, but they are often offered together by domain name registrars and web hosting providers. Email hosting involves setting up email accounts and an email address that are associated with your domain name, such as info@yourdomain.com or support@yourdomain.com. It may also offer other features and services such as webmail access, spam filtering, virus protection and email forwarding. Many domain name registrars and web hosting providers offer bundled services that include domain name registration and email hosting, which can simplify the process. With a website builder like Wix you can easily connect your domain and business email  for a professional business website and streamlined brand building experience. Learn more: Does Wix have email for my business? How to register a domain name FAQ Can I register a domain name for free? Some domain services provide free domain name registration. However you'll then have limited control over ownership of the name, and you may have to accept advertising and other conditions in exchange for a free name. How much does domain name registration cost? It varies between providers. Wix premium plans come with a domain for one year, which otherwise cost between $14 and $39 a month. After a year, you can renew your domain for pricing plans anywhere between $13.95 and $15.95 a year. How to register my domain name? Choose a domain registrar, the purchase and pricing plan you want, then choose your name. Can I register and own a domain name for forever? Generally, no. Registering a domain name does't constitute ownership of that name, it generally means you're renting it for an agreed period and it will need renewing every set number of years, according to the contract between you and your domain registrar or website builder. How to register a domain name for free? With Wix you can register a domain name for free with a paid plan, or use another free domain registrar. How to register a domain name online? To register a domain name online, you'll need to use an online domain registrar, like Wix and then follow the steps provided for registration. Can I permanently buy a domain name? No, it's not possible to permanently buy and own a domain name. They work on a leasing arrangement. They longest they can be registered for at a time is ten years and most are renewable every 1-2 years. ICANN sets the ten year limit to prevent individuals or businesses buying and hoarding domain names. It's common to ask can I buy a domain name permanently?  We explain why that isn't an option and how to use a domain long term. How long do you own a domain name for? No one ever owns a domain name. They can be registered, aka leased. The maximum they can be leased for at one time is ten years. What makes a domain name valid? To be valid a domain name must meet naming protocols and be unregistered. For example, it can contain letters (English) and numbers but not special characters. It should include a recognized domain extension. Should I register my domain with an eCommerce hosting solution? If you’re planning to start an online store, consider registering your domain with an eCommerce hosting solution . This can streamline the setup process, ensuring compatibility with tools like inventory management and payment processing, while also offering a unified solution for your business. What's the easiest way to register a domain? The easiest way to register a domain, is to do it while you're building your website. If you're creating a site with a website builder you can do a domain name search, pick your name and domain extension and register it in minutes.

Get started by: Creating a website →  | Getting a domain → There are many ways to choose how to make a website that stands out online—among them is choosing a unique color scheme. Whether you’re designing and starting a blog , online store, personal website or more; your website’s palette is one of the first things visitors will notice, and it will make a lasting impression. What is a website color scheme? A website color scheme is a thoughtfully chosen set of colors that work together to create a cohesive and appealing design. It typically includes primary colors to set the tone, secondary colors for balance and accent colors to draw attention to key elements like buttons or calls to action. Together, these colors shape the overall look and feel of your site while reflecting your brand’s identity and values. Great color schemes aren’t just about looking good—they’re about creating the right experience. Warm tones can feel energetic and exciting, while cool tones evoke calm and trust. The key is to choose colors that work in harmony, guide visitors intuitively and leave a lasting impression, all while staying true to your brand’s purpose. Why do website color schemes matter? Website color schemes play a key role in how users connect with your site. Colors set the tone, evoke emotions and communicate your brand’s values. With up to 90% of first impressions based on color alone , a well-chosen palette strengthens your brand identity and leaves visitors with a memorable impression that matches your message. Colors also improve usability and guide actions. Bright or contrasting shades highlight important elements like buttons or headlines, encouraging clicks and engagement. Balanced colors boost readability and ensure your site feels cohesive. Accessible color schemes are essential too—they make your site inclusive for everyone, including users with visual impairments. With the right colors, your website becomes not just visually appealing but also easy to navigate for all.   Website color schemes can have a direct impact on conversions, influencing how users interact with your site and take action. For example, HubSpot found that a red call-to-action button outperformed a green one by 21% in an A/B test. By strategically applying colors to guide user behavior, you can encourage clicks, streamline decision-making and ultimately drive more sales or engagement on your site. 49 website color schemes to inspire you In this article, we’ll discuss the designs of 49 Wix users (hand-picked by yours truly) whose website color schemes make a powerful visual impact: Bold and daring Chic, luxurious and passionate Night shades Dreamy sunset hues Burst of color Delicate and accurate Natural and uplifting Electric palette Enchanting pink and rich hues Retro pop colors Futuristic gradients Bright and fearless Earthy and minimalistic Dynamic yellow with black Golden shades Magenta with grayscale Cobalt blue Complimentary pastel colors Refreshing and natural Warm with cool shades Autumn hues Deep and mystic Cool and refreshing Cheerful and professional Classic two-tone combo Delectable details Light and peaceful Creative and upbeat Surprisingly striking Retro summertime hues Statement black background Stark contrast Monochrome and metallic Youthful accent colors Modern and playful Sea of blue Tempting diversity Pastel hues Dark and romantic Appetizing hues Eclectic and balanced Bright and cheerful Seaside inspired palette Feminine and resilient Neutral and elegant Primary colors with a playful twist Unique combinations Organic and subtle A hint of color 01. Bold and daring Designers Boot Camp organizes traveling residencies for professionals within their industries. An explosion of color sets the mood for potential participants upon entering their website. The bold brown contrast with daring yellow, pink and green elements, evokes a playful vibe that’s sure to get visitors’ creative juices flowing. 02. Chic, luxurious and passionate Interior designer Veronica Solomon has created a strong brand identity using a luxurious website color scheme. A black, gray and gold palette is combined with sensational pink to represent Solomon’s chic approach to design. Merged with images of past projects, Solomon’s website color palette sheds light on her passion and distinct style. 03. Night shades As a nutrition and lifestyle counseling service, Somni places a special focus on clients working night shifts. Somni’s dark website embodies this unique niche, using deep hues of black and grey to set a calming tone. Navy blue, camel brown and other night shades are infused into the aesthetic, resulting in an interesting website color scheme and a well-rounded composition. 04. Dreamy sunset hues A dreamy website background sets the stage for Buzz Shirts ’ website color scheme, inspiring a spectrum of hues extracted from the sunset image. The visual is not too distracting—especially when paired with black elements and a prominent gallery, which help the most relevant info and calls-to-action stick out. 05. Burst of color Using a gradient background on your website background when making your site can set the tone for a color palette with a wide range. In the case of Foodie Marketing , a burst of pink and orange hues inspire a cool contrast of teal, blue and lime green. The white logo , text and buttons add a professional touch to the site’s vibrant mood. 06. Delicate and accurate Designer and illustrator Ivy Chen has formed an unusual combination of bright red and pale pink. Chen’s online portfolio includes the perfect dosage of each hue—employing the lighter as the site’s primary color and red as an accent using thin lines and small type. White margins frame each page, pulling the design’s color scheme together. 07. Natural and uplifting Miko Design uses soft shades of color with plenty of white space on her website’s homepage. A grid layout is used to situate blocks of color, imagery and text, harnessing the delicate shades of pink and green amongst more natural hues for an uplifting vibe. 08. Electric palette Audrea Wah ’s design portfolio jumps out from the crowd, thanks to the electric statement of her site’s fluorescent color scheme. When set against a black background, the neon green, blue and pink hues have an engaging effect. 09. Enchanting pink and rich hues Designer and art director Brooke Cavallero sets a captivating mood on her portfolio website, choosing a color scheme of rich greens and enchanting pink hues. The website's unique serif typography stands out, but only compliments the attractive photos in her gallery of work. 10. Retro pop colors Dennis Krawec ’s portfolio website proves how seemingly “clashing” colors can work together to result in an attractive design. He’s gone for retro shades of pink, paired with neon aqua, yellow, green, and orange. This daring combination works well thanks to a consistent and carefully arranged website layout . 11. Futuristic gradients Gradients are definitely in vogue, and Defne Kaynak has mastered this web design trend on her site. Sleek dark tones melt behind white elements and bright shades of blue, yellow and green, resulting in a vibrant look. For websites with dark backgrounds, contrasting bright colors can be used to add balance and make certain elements stand out. 12. Bright and fearless Roshini Kumar’s website color scheme says “more is more,” and is as fearless as her personal mission. The artist, influencer and activist’s site is alive with bright shades of pink, blue, yellow—and the occasional green. Kumar’s daring palette works, thanks to the consistency throughout her site’s striking text, images and 90s inspired patterns. 13. Earthy and minimalistic Ceramics studio Noni São Paulo ’s color palette perfectly reflects their brand and products. The online store’s warm shades of brown and other earthy tones match the studio’s beautifully designed mugs. A light blue background compliments the natural shades, paired with parallax scrolling effects to ensure the website looks professional and high-end. 14. Dynamic yellow with black Designer Sarah Stern uses a dynamic yellow foundation and tone for her website color scheme. Paired with equally striking black and white elements, along with Stern’s gallery of work, the online portfolio has a sharp aesthetic. In general, going for black, white, plus one striking color is a good option if you want to keep things professional, but interesting. 15. Golden shades The golden shades on a photography website conjures a sense of class and elegance. A photo gallery naturally gives a site a golden foundation and tint. When combined with elements of white and brown tones, it results in a delicate and subtle color scheme. 16. Magenta with grayscale Scottish coffee wholesalers, Unorthodox Roasters , stick to a contemporary website color scheme that’s in line with their branding. They’ve created an engaging contrast using natural hues from their background image, paired with the lively magenta of their logo and favicon , and navigation details in strategic black and gray. 17. Cobalt blue Food blogger Dan Pelosi opts for a striking—and clean—cobalt blue with white color scheme. The clean contrast helps his website details stand out, ensuring a legible and accessible website design. By adding bright red into the mix as an engaging hover and accent color, Pelosi invites us to dive into his blog and favorite home recipes. Create your own blog with our blog maker. 18. Complimentary pastel colors To create visual harmony and invoke the concept of colorfulness, within visual designer Linda Zhou’s colorful world, her website sticks with two colors—pastel purple and deep green—for the site’s main elements. Zhou proves pastels can compliment a bright color scheme to ensure the site doesn’t appear too busy. 19. Refreshing and natural Matched with the natural setting of her background video, the organic hues used in nutritional consultant Mikaela Ruben ’s site make a truly refreshing color palette. Minimal use of black keeps the atmosphere wholesome and welcoming, perfectly reflecting Ruben’s professional reputation for making healthy food delicious (and vice versa). 20. Warm with cool shades Designer Ilaria Bonardi ’s website incorporates minimal amounts of color for maximum effect. The top fold of her online jewelry shop is navy blue and white, set against her colorful product photography, which guarantees her designs stand out. She’s merged a cool shade of blue with a warm orange—two complementary colors that work especially well together. 21. Autumn hues Neighborhood Provisions' poignant color scheme instantly creates a cozy, autumnal atmosphere for this food delivery service website. Fall shades of orange, brown and beige hold the visitors’ attention, resulting in a pleasant browsing experience when seeking their favorite meals and products. 22. Deep and mystic IAMEVE has crafted a striking color scheme for her music website . The range of purple hues used throughout the site express luxury and mystery, perfectly representing the musician's hypnotic sounds. When merged with a dramatic full-screen gradient and sparkly imagery, the entire composition creates a mystical effect. 23. Cool and refreshing From its logo to the navigation menu and Wix chat box , online grocery store Verde Market has gone for a cool palette with various shades of green and blue. The effect of this website color scheme is highly professional, and can easily fuse with a few extra hues (such as Verde’s orange color) to make the site more dynamic 24. Cheerful and professional Catering company Clever Chefs implement bold, cheerful colors, succeeding in a fun vibe - invoking happiness - while maintaining a professional look. The vast empty spaces, black text and crisp shapes help keep the vibrant website design balanced, readable and easy to navigate. 25. Classic two-tone combo Ceramic artist Valeria Monis ’ works are all made of just two colors - royal blue and white. She’s designed her whole website accordingly, going for a clean white background and dark blue text. If you go for such a minimal color palette, you can always subtly add a third shade to soften up the aesthetic. In this case, Valeria has included a pale blue background that is barely visible, but helps add variation. 26. Delectable details Illustrator Jennifer Xiao ’s portfolio features a stimulating color palette and charming details. She uses a wide range of delectable colors—merging baby pink with yellow, red, purple, turquoise and other shades. The playful look is balanced with thin black lines and a generous portion of white space. 27. Light and peaceful Artist Ellen Von Wegand has gone for a classic color combination, using a cloudy shade of light gray to outline her own gallery of peaceful hues. A white background breaks up the website’s hushed blues and natural greens, providing contrast for these understated elements. 28. Creative and upbeat From the first look at Bhroovi Gupta ’s website color scheme, it’s clear she’s full of creativity—and has a knack for good design. The bright gradients and imagery evoke an upbeat spirit, setting an intriguing mood as we scroll further down her portfolio website. 29. Surprisingly striking Instead of a typical monochrome palette, consider adding a surprising display of color, like graphic designer Stephen Bradbury . He’s gone for a sleek foundation of black and white, with a striking splash of carrot orange revealed using discreet animations. 30. Retro summertime hues Designer Tracy Turco certainly has an eye for color. Instead of a solid website background, she’s used a bright pattern with summertime hues that compliment her unique work. This color palette is 100% retro, with shades of red, pink, orange and yellow. The range of colors work together for a fun, energetic approach. 31. Statement black background Black backgrounds can make a big statement in website design—and multidisciplinary designer Tiffany Cruz has got it just right. The dark backdrop makes her edgy portfolio pop out, bringing the visitors’ focus to the main event. 32. Stark contrast If you want to keep your design simple and aesthetic, you can always go for the stark black and, white, plus one color. In this example, Modern Bakery creates a unique website with just a few hues. The minimal palette of muted yellow hues with contrasting black compliment the bagel shop’s appetizing visuals. 33. Monochrome and metallic Digital design studio Extraweg by Oliver Latta combines their website’s monochromatic spectrum of pink with a metallic touch, resulting in a surrealistic aesthetic. If you go for the monochrome look, applying various tones and textures is a good practice to achieve visual hierarchy and depth. 34. Youthful accent colors While the action-filled visuals on trainer Donna Gavriel’s fitness website showcase a wide range of classes and activities, the core color palette stays cohesive. Largely made up of hot pink and royal blue, these youthful shades stand out against the background and compliment the gallery of images. 35. Modern and playful Art director Mariela Mezquita has a website color scheme with a distinctly modern influence. She’s chosen a unique palette of pastels and bright tones, combined with a chromatic mixture of abstract shapes. The result is innovative and playful, while still feeling professional thanks to the grounding black and white text. 36. Sea of blue Creative agency By Experience uses a refreshing sea of blue tones in their website color palette. An energetic blue background matches perfectly with the site’s light blue imagery and white text, resulting in an efficient and unified aesthetic. 37. Tempting diversity When it comes to food, color plays a key role. Chef Jean-François Bury experiments with a black and white contrast, along with the temptingly fresh colors in his food photography. The bright colors set against the dark background really jump out, making the mise-en-place seem almost grabbable. 38. Pastel hues CBD edible company OK Drugs implement a warm, soft color theme for their website. The different colors have a similar level of tonality, making them work well together. For contrast, they’ve added black text and a pale website header, which stand out from the warm orange background and colorful imagery. 39. Dark and romantic The deep tones in film director Moe Najati ’s website conjure a romantic atmosphere. A mosaic of film stills sets the stage for visitors, reminiscent of a dark movie theatre setting where visitors play the role of the muse. Large white text adds contrast to the mystic color scheme in order to make Najati’s site readable and watchable. 40. Appetizing hues A neutral background brings images of Bubble Wrap ’s sweet creations to the forefront. To further spark our attention, the restaurant website is paired with a spectrum of red accent colors for contrast and depth. Whether intentional or not, red is said to increase the appetite, and is often a popular color choice for restaurant interiors. 41. Eclectic and balanced Multidisciplinary design director Liron Ashkenazi pairs her vibrant works with an equally eclectic color scheme on her portfolio website. The site’s aesthetic is influenced by the presence of indigo and earthly tones throughout her work. Black, white and grey elements give the site balance, fostering an intriguing browsing experience for visitors. 42. Bright and cheerful The bold choice of pink, red and pink on Magic John’s pizza delivery website orange immediately evokes positive vibes, especially when paired with cool textures and animation. In addition to this very lively color scheme, they’ve opted for a secondary color of cobalt blue, as opposed to black, to keep the tone friendly and approachable. 43. Seaside inspired palette Using a sea inspired color palette on their website design, Manalulu’ s precise color scheme is made up of layers of refreshing blues and comforting greens. Vibrant photos of their products paired with ocean waves and plant life imagery stand out strongly against the soft gradient background—and make a strong case for their sustainable products. 44. Feminine and resilient HEReroines Inc. is a non-profit organization whose mission is to empower women. Their website’s hues reflect this—providing a sweep of resilient feminine shades. The no-holds-bar approach to color is effective in creating a distinct design that sets a positive tone for the organization and triggers feelings of empathy too. 45. Neutral and elegant This minimalistic photography portfolio by Hillary K. has just the right amount of each hue from her website’s elegant color palette. The general tone is light—with pale rose, grays and browns. Vast use of white space also adds an original touch to Hillary’s website layout, allowing enough space to highlight both the color and black and white photos. 46. Primary colors with a playful twist While primary colors may seem basic, there’s a lot you can play around with to create an elegant design. Graphic designer Tata Resko has done just that, opting for retro tones of bold red, yellow and green paired with black. The overall aesthetic is chique, while maintaining a touch of playfulness. 47. Unique combinations The unusual palette chosen by Extra and Ordinary design studio makes their site stand out. Presenting a one-of-a-kind collection of work, the unique color scheme merges with intriguing products, providing a strong sense of creativity. It’s clear that every detail has been purposefully placed in this tasteful design. 48. Organic and subtle Interior design studio Aurelia Petitet has implemented a subtle approach to color. An earthy green background is balanced with coral pink accents that repeat throughout the site’s menu, buttons and other small details. The image gallery, which highlights materials such as wood, adds a tactile quality to the site. 49. A hint of color Designer and artist David Milan uses a minimalistic color scheme. Playing around with light and shadow, he creates a palette of a wide range of grays, from dark to light. To shake it up, the site’s details are paired with a bright, lemon yellow that adds a pop of color to the predominantly grayscale theme. How to go about choosing the right website color scheme With a rainbow of options out there, how do you determine the perfect hues for your own web design ? When planning the primary (“dominant”), secondary and accent colors for your site, consider: The color wheel as a starting point. Use tools like the color wheel , the RGB color model  and the commonly used web colors to find color combinations that work well together. Whether you choose complementary hues, analogous pairs or triadic groups, a color wheel helps you visualize a cohesive scheme for your site. The mood you want your site to convey.   Color theory  and psychology tells us that each hue can evoke different emotions and give rise to associations with past experiences. This can have a huge impact on your site's user experience. Your target audience. Different demographics perceive colors in unique ways. Take age, culture and preferences into account. A youthful audience might enjoy bold or vibrant shades, while professionals might feel drawn to muted or neutral tones. A balanced color palette. Aim for a mix of 4–5 colors, including primary branding hues, secondary accents and softer neutrals. This ensures consistency across your site—from headers and buttons to backgrounds and pop-ups. What colors reflect your branding. If relevant, select a palette that already represents your brand, such as the colors used when you create your own logo . To identify the right mixture of hues, you can get the help of a color palette generator tools or color picker. You can also take a look at the Pantone color of the year.  We recommend browsing live websites for inspiration to see how they put color combinations into play within and throughout their page layouts. Website color schemes FAQ How many colors should a website have? The number of colors you use on your website will depend on the overall look and feel you are trying to achieve. However, as a general rule, it's best to use 1-3 main colors. Using too many colors can be overwhelming and make your website difficult to look at. What are 2025's website color trends? The most popular brand color this year is Mocha Mousse, Pantone’s Color of the Year 2025 , which blends rich cacao, chocolate and coffee tones to evoke warmth and meaningful brand connections. Other favorite website color trends include: Luminous red Metallic gray Retro burgundy Mud Poison green Black and white Cobalt blue What are the best colors for a website? There is no one "best" color for a website. The best color for your website will depend on your brand, your target audience and the overall look and feel you are trying to achieve. Blue: Blue is a calming color that can create a sense of trust and reliability and is often associated with technology. Green: Green is a peaceful and harmonious color associated with nature and environmentalism. Red: Red is an exciting color that can create a sense of urgency or excitement. Yellow: A cheerful color connected with happiness and optimism, sunshine and warmth. Orange: Orange is a vibrant color that can create a sense of energy and creativity, often linked with autumn, harvest and Halloween. How do I choose a color scheme for my website? Choose a color scheme for your website by considering your brand identity, target audience and the emotions you want to evoke. Use a color palette tool to explore color combinations based on color theory principles. Ensure good contrast for readability, and limit your palette to 2-4 main colors. Test your chosen scheme for accessibility as well. What are the main types of color schemes? The main types of color schemes are monochromatic (variations of a single color), analogous (adjacent colors on the color wheel), complementary (opposite colors on the wheel), split-complementary (a base color with two adjacent to its complement), triadic (three evenly spaced colors) and tetradic (four colors together in the color wheel). These schemes provide different aesthetics and can influence the mood of a design.

Although aesthetic design is important when planning how to build a website , it’s not the only thing that matters. As a Wix Partner who has built hundreds of websites, I (and the rest of the Wix Pro team) know that a quality site is so much more than a pretty picture. User-friendly navigation, intuitive design and airtight security are just a few of the most vital website features. Whether you’re figuring out how to create a website or how to improve an existing one, make sure to cover everything in this website features list. Want to hire a Wix Partner like me? Find website designers on the Wix Marketplace. Get to know the Wix Editor on Wix Learn . Website features list The importance of different website features depends on the purpose of a site, but there are a few that every site needs: Intuitive navigation Responsiveness Accessibility for everyone Mobile-friendly interface Attractive design High-quality content Multiple contact options Airtight security Reliable infrastructure Creating a professional website ? This website launch checklist can help you get started. 01. Intuitive navigation If you have what a site visitor is looking for, they should be able to find it without much effort. That’s why it’s so important that your site is easy to navigate. An intuitive website smoothly guides site visitors and directs their entire experience. User experience (UX) design is not only helpful for site visitors, but it’s also a way for site owners to manage user behavior. One of my responsibilities as a website designer is to create paths that lead visitors where my clients want them to go. For example, the primary aim of the Symmetryk website is to encourage users to try a demo version. I designed a “Book a Demo" call-to-action (CTA) button in a grapefruit color that stands out against the blue background, then used it twice above the fold. Olya Black's site design for Symmetryk. The website features that make a site easy for users to navigate also help search engines understand its structure. Therefore, implementing navigational elements on your site increases the likelihood that search engines will index and rank its web pages. Let’s discuss a few website features that’ll make your site easy to navigate: Breadcrumb trails: Breadcrumb trails show site visitors where they are within a website and helps them understand its overall structure. They also make it easy for visitors to navigate back to higher-level pages. Breadcrumb trails are typically displayed near the top of a page and show the path that a visitor has taken to reach the current page. With Wix, you can customize breadcrumb trails to fit your purposes and brand. Clear calls to action: When implemented effectively, CTA buttons drive conversions and encourage visitors toward the desired actions. The language should be clear and concise, leaving no room for confusion about what the button does. Wix users can design and animate buttons to attract attention and make them more interactive. For example, I gave the CTA button on the GG Event House website a hover effect that reveals confetti when a mouse moves over it. Navigation bar: Also known as a navigation menu or header, a navigation bar provides links to the main sections of a website. This essential website element enables visitors to quickly find their way around the site. I typically use single-level navigation bars to avoid overwhelming site visitors, but complex websites can benefit from multi-level site menus . When designing the site for Primavera Clinic , for example, I built a custom navigation system that splits the menu across three slides. Olya Black's site design for Primavera Clinic. 02. Responsiveness A responsive website is one with layouts that adapt to the size and orientation of a visitor’s browser window. That responsiveness ensures that the site looks great and functions well, regardless of whether the visitor opens it on a laptop or a smartphone. This website feature also makes the design process more efficient, because the site owner doesn’t have to create separate mobile and desktop versions of each web page. The Wix Editor has a variety of design tools that enable users to make their site more responsive: Customizable layouts Slideshows Galleries Full-width elements Container boxes Learn more about how to use Wix here. 03. Accessibility for everyone According to the World Health Organization, more than one billion people experience disabilities . They are all potential customers that a business could lose if their websites aren’t designed with them in mind. Plus, having a website that doesn’t meet the Web Content Accessibility Guidelines (WCAG) opens you up to lawsuits. Here are a few website features that are necessary for accessibility : High-contrast color schemes: Customers with limited vision and color blindness struggle to read text that is too similar in color to that of the background. Use this contrast checker to assess your color scheme. Keyboard navigation: People with visual and mobility impairments often rely on their keyboards rather than a mouse to navigate websites. Simplified language: Writing conversationally, using simple vocabulary and avoiding complex sentence structures ensures that people with learning disabilities (and skim readers) can understand your site. Alt text: Screen readers use alternative text on images to translate them for people with visual impairments. Clear hierarchy: Design your site and content hierarchically, so that information flows from most to least importance. Use headings predictably and keep your design language consistent across the site so that people who use keyboard navigation can move easily through the site. Easy-to-read fonts: Choose simple or familiar fonts so that people with dyslexia, learning disabilities, aphasia, and poor vision can read comfortably. Wix's Accessibility Wizard helps identify and fix accessibility issues that I might otherwise miss. This handy tool ensures that every visitor, regardless of ability, can view and navigate the site. Keep in mind that the Wizard doesn’t address the entire scope of web accessibility, so consider hiring an accessibility expert to check your site for glaring issues. 04. Mobile-friendly interface As of February 2023, about 61% of internet traffic comes from mobile devices . Therefore, there’s a significant chance that most people are accessing your site from their phones. If your mobile site isn’t up to snuff, they might not stick around. Plus, mobile-friendly design is essential if you want people to find your business on search engines. Google uses mobile-first indexing, which means that it prioritizes websites that are optimized for mobile devices. Your mobile website must be convenient to use, quick to load and as interactive as possible. Although responsiveness is an important aspect of mobile-friendly websites, it’s not the only thing that’s necessary. Simple navigation, readable fonts, and quick-to-load imagery are also important. With Wix’s mobile website builder you can easily adapt your desktop website to a smaller screen and even create a customizable mobile app for your brand. You can eliminate and add content or even change the layout completely. I especially appreciate the quick action bar website feature because it encourages mobile site visitors to get in contact with the business. Be sure to consider mobile-friendliness right from the start as you map out how to plan website . 05. Attractive design An attractive design can capture the attention of visitors and make them more likely to stay on your site. This can lead to increased engagement and a lower bounce rate. Attractive site design can also convey a sense of trustworthiness and professionalism, which can help to establish your brand as a reputable and trustworthy source of information or products. MOOI Clinic has hired me three times in the past six years to give their website a makeover. This investment ensured that their website design is always current and that it evolves with the business’s evolution. According to the owner, these efforts have helped to bolster credibility and success. Luckily, you don’t have to be a professional designer in order to take advantage of this website feature—Wix has hundreds of website templates that you can customize to suit your needs. Related reading: How Roni Sagi , runner up on American's Got Talent brought her business online. Olya Black's site design for MOOI. 06. High-quality content The text, images and videos you put on your professional website are just as important as (if not more than) how well you build it. Content that is informative and unique catches and holds a visitor’s attention. It can also help with search engine optimization ( SEO ), because their algorithms avoid recommending poor-quality web pages to searchers. Content that is high-quality isn’t just accurate and well-written; it also provides value for a site’s target audience. Keep their needs and interests in mind as you create your content and aim to deliver information that is both relevant and engaging. Although AI bots such as ChatGPT or Wix’s AI Text Creator can be great for producing content, they can’t offer the unique perspective and human touch that you can. Because of that, search engines might skip over AI-generated content and site visitors might not find it engaging enough to stay. Therefore, it’s best to use AI-generated content as a starting point and editing it to best fit your site. The website I built for Unlimited Robotics demonstrates the power of high-quality content. With the Academy of free tutorials for robot developers, the robot-focused blog and the FAQ page, Unlimited Robotics attracts, engages and fosters relationships with its relevant audiences. 07. Multiple contact options Whereas some may want to speak to someone on the phone, others may prefer getting in touch through social media. Offering different contact options gives visitors the flexibility to choose the communication method they prefer. This shows potential customers that your business is reliable and prioritizes customer service. It also increases their likelihood of becoming customers. By providing multiple contact options, you can also make your site more accessible to a wider range of people. For example, visitors who are hard of hearing may prefer to use email or live chat instead of calling, while visitors who are visually impaired may prefer to use a text-based chat feature. Because you can respond to many different channels from the Wix Inbox and keep track of customer contact information with Wix Contacts , it's easy to provide efficient customer service. Therefore, offering multiple means of communication improves the customer experience without creating extra work for you. Here are a few website features to include so that all customers are comfortable getting in touch: Live chat: Users can customize Wix Chat according to their availability and design preferences. They can also automate the chat box to start conversations or reply to customer messages. Social media links: Linking to all your social media accounts in a social bar gives people more opportunities to get to know and engage with your business. Phone number: When you use Wix to set up a business phone number , you can accept both calls and texts. Contact form: A contact form is a great website feature because it enables you to keep your communications organized and collect customer information. Wix Forms automatically adds form submissions to your contact list. Email address: Some customers prefer emailing directly over filling out contact forms, so consider offering both. Quick action bar: As previously mentioned, I love adding quick action bars to mobile sites because customers can get in touch with the click of a button. 08. Airtight security If your website collects personal data (such as credit card information and email addresses) from visitors, a strong security system is a vital website feature. Site visitors need to know that they can trust you with their information, and security breaches can jeopardize your brand reputation. Luckily, every Wix user has enterprise-grade website security with features like two-factor authentication, secure payments and anti-fraud protections. 09. Reliable infrastructure Can your website’s infrastructure drive away business? Absolutely. If a site is slow to load, cluttered or hard to navigate, users may become deterred and abandon it. According to a recent survey, almost a quarter of consumers find slow loading to be the most frustrating aspect of shopping online. In order to keep your visitors interested, it’s important that every page on your site loads in fewer than three seconds. Compressing images, removing unnecessary plugins, fixing broken links and reducing cookie sizes can help to improve site reliability . That said, the best thing you can do is use a reliable website builder to run your site. Wix optimizes every website feature for performance . It even has a site speed dashboard that helps you track and improve load times. Check the load time and overall performance of your site on a regular basis to ensure that it is optimized. Website features FAQ What are features in a website? Website features refer to the functionalities and elements that are integrated into a website to enhance user experience, improve engagement, and achieve specific goals. The features of a website can vary based on the site's purpose, industry, and target audience. What are some important website features? Reliable, robust site infrastructure and security are two of the most critical website features as these impact a site's functionality. Other important functions can include navigation, responsiveness, accessibility, mobile-friendly design and great design. What are website features vs functions? Website features refer to the distinctive characteristics and capabilities that enhance user experience, such as navigation menus, search bars and contact forms. Functions, on the other hand, pertain to the practical operations a website performs, like processing payments, sending emails or managing user accounts. While features focus on user interaction and design, functions are the operational aspects that fulfill specific tasks or purposes, collectively contributing to the overall performance and utility of a website. What are some important business website features? Business website features include a clear and compelling homepage, an intuitive navigation menu, contact information accessibility, and a responsive design for various devices. Product or service pages with detailed information, a secure and user-friendly checkout process for e-commerce, and a blog or news section for updates and industry insights. Testimonials, social media integration and a well-designed "About Us" page can build trust. Lastly, incorporating SEO elements and analytics tools can enhance visibility and measure performance for business growth. What are some features of a dynamic website? Dynamic website features include real-time content updates, interactive elements like forms and user-generated content and personalized user experiences. Content Management Systems (CMS ) enable easy content modifications, while databases store and retrieve information dynamically. Dynamic pages adapt to user preferences and behaviors. E-commerce functionalities for dynamic product displays and pricing enhance user engagement. Integration with APIs allows for seamless connections with external services. Overall, dynamic websites provide flexibility, responsiveness and interactivity, catering to evolving user needs.

Looking for the best way to build your website? Get started with Wix → Having a website is a no-brainer for musicians who are serious about their music careers. A website makes it eas y for fans to find you online, catch up on your latest gigs and stream your tracks anytime they want. Thanks to tools like Wix's free website builder  and AI website builder , getting your music online has never been easier. In this guide, we’ll walk you through some of the best website builders for musicians. You’ll also learn how to build a website from scratch  so you can share your music, connect with fans and grow your online presence. Learn more: What is a website builder? When choosing a website builder, you want one that’s flexible, powerful and easy-to-use. Wix is the go-to platform for millions of users looking to create a stunning website effortlessly. See what makes Wix stand out from the crowd and why it’s the right fit for you. What is a music website? A music website is a type of website  that bands, producers, DJs or even self-taught musicians can use to share their musical journey with their fan base.  Some of the best musician websites  often include essential features like: A photo gallery with high-quality photos and cool-looking music videos to capture the energy of your performances. A playlist of your music tracks so visitors can listen to your songs on the website.  An events page with your upcoming tour dates so fans know where they can see you live.  A blog to engage with your music community. An online store to promote your music , book gigs or sell merchandise online. Learn more: How to start a music business Best content management systems What to look for in a website builder for musicians Here are some features to look for when picking a website builder to create your music website: 01. Music player integration One of the top things to look for in a music website builder is audio integration. The platform should make it easy to share your songs directly on your website. That way, visitors can listen, download and buy your music without going elsewhere. Wix Music  is an excellent choice for musicians. With the Wix Music Player, visitors can listen, share and buy tracks right on your website. Plus, you can customize the audio player to fit your brand’s design. 02. Music-friendly templates Pick a builder that offers website templates  designed with musicians in mind. These include band-focused templates or general templates for musicians with sections for your music videos, photo galleries, event schedules and more. You can then customize the template to showcase your music website in a way that fits your style. Also, remember that 93.7% of people  aged 16 and a bove use smartphones to access the internet. That means your fans will most probably visit your website on their phones. So, make sure to pick responsive templates so your website looks great on all devices. 03. Event promotion and ticketing Event promotion and ticketing is a must-have feature for musicians who play live shows or host music events.  The website builder should offer advanced music-related features that make it easy to: List your upcoming tour dates Sell tickets directly on your website Accept credit card payments Offer flexible pricing plans for different types of events Wix Events  offers lots of options to promote your music events. These include email campaigns, promotional videos, social media posts and Facebook and Instagram ads. 04. SEO and marketing tools Built-in SEO tools can help you automatically add things like meta tags, image alt texts and page titles to make your website easier for search engines to understand. Marketing tools are just as important. They will help you run email, social media and ad campaigns to boost engagement and sales. With Wix SEO  tools, you can optimize your website infrastructure , maximize local search and grow your website traffic  with essential integrations. Learn more:   Music business ideas Marketing strategies Email marketing 05. Blogging platform As a professional musician, a blog will let you share your music journey, behind-the-scenes moments or thoughts on your creative process with fans. A good website builder should make it easy to create a blog section so you can focus on telling your story without worrying about the tech stuff. Wix's Blog Maker  helps you create a blog to showcase your music career in a way that leaves a lasting impression. Learn more: How to start a blog How to start a music blog Best website builders for musicians Wix Bandzoogle BandVista Tunebud Music Glue 01. Wix Wix is one of the best website builders for musicians who want to build an online presence to showcase their musical journey. It tops our list because of its robust suite of music-friendly features that include: A drag-and-drop editor that makes it easy to tweak layouts, fonts, colors and more to reflect your unique style. Nice templates for musicians with sections for music videos, photo galleries, event schedules and more.  Wix Music to upload your tracks directly to your website where visitors can listen, share, download and purchase your music. Wix Events to sell tickets directly on your website and create promotional campaigns through email, social media and Facebook and Instagram ads. Built-in SEO and marketing tools to grow your audience and visibility. Blog Maker to set up a blog section where you can share your stories. Wix also offers reliable web hosting, so you don’t have to worry about your site crashing during a big album drop or ticket sales. And if you ever get stuck, there are many resources and 24/7 customer support to help you out. Pricing:  Free plan available. Paid plans start at $17 per month. 02. Bandzoogle Bandzoogle has features that are perfect for musicians. For example, you can add music players and stores to let fans stream or buy your tracks. You can also set up a gig calendar to share show dates and sell tickets directly on your site. Moreover, you can link your website to platforms like SoundCloud, Bandcamp and social media networks to promote and sell your merch and music online. Pricing:  30-day free trial. Paid plans start at $6.95 per month. 03. BandVista Like Bandzoogle, BandVista is designed for musicians. It offers music-focused templates that let you create a website that fits your style of music—whether you're rocking out, jamming to jazz or flying solo.  The platform also has a built-in music player so fans can listen to your tracks right on your site. Plus, you can easily add videos from YouTube, Vimeo or Facebook to further engage your audience. Pricing:  30-day free trial. Paid plans start at $9.95 per month (billed annually). 04. Tunebud Tunebud is a website-building tool for musicians, composers and publishers who want to promote and monetize their music. It offers ready-to-use components and the freedom to create unlimited website pages. The platform also has robust ecommerce features. You can sell tracks with pay-per-download options, offer subscriptions and even get support for multiple currencies to reach fans worldwide. Pricing:  One-month free trial. Paid plans start at $5 per month. 05. Music Glue Music Glue is perfect for artists who want to focus on selling their merch or music online. It has powerful ecommerce features and built-in marketing tools that help you engage your fans and boost sales.  The platform also offers print-on-demand (POD) services, which saves you from inventory headaches. Pricing:  Free 14-day trial. Paid plans start at £4.99 per month. How to build a website for musicians Let’s now look at how you can create a music website  to showcase your musical journey. Learn more: How to create an EPK DJ websites 01. Register a domain name A domain name  is the web address  fans use to find you online, so you need to keep it simple and recognizable. For example, if your band’s name is "The Silver Strings," you might choose a URL  like www.thesilverstrings.com . However, make sure to do a domain name search  to see if your preferred name is available. 02. Pick a web hosting provider A web hosting provider houses your web content  and makes it accessible to visitors.  If you’re just starting out, consider using free web hosting  from Wix. You can always upgrade later for more features and better performance when your fan base grows. Learn more:   Web server 03. Choose a music website builder Now that you've got your domain and hosting sorted, the fun part begins: website development .  A platform like Wix offers the tools and customization options you need to create a website that matches your music style. Learn more:   What is web design ? 04. Create your website title and pages Once your website is up and running, you can create a catchy website title  and plan out your web pages . Some key pages to add include Home, About, Music, Shop (if you're selling merch) and Contact. You can also add logos to make your brand instantly recognizable and social media icons so fans can follow you on social networks. Learn more: How to make a music logo Band name ideas Best band logos "When it comes to making a website, it's worth considering building a plan for all your website pages from the start of the process. This means creating a clear website plan that includes your planned and potential future pages. This allows you to build a URL structure for your site that is clean and consistent. In turn, this can also help you avoid making fixes to your URL structure later, such as adding redirects and manually updating or changing your internal linking." Nitzan Eiges, tech SEO team lead at Wix 05. Manage your music website Building your website is just the beginning. You need to manage it well. Good website management  will help your website run smoothly, remain secure and stay up-to-date. Make sure to update your web pages regularly with your latest tracks, videos, tour dates or blog posts. This will give your fans a reason to keep coming back for more. Website builder for musicians FAQ What website builder for musicians use? Musicians often use website builders like Wix or Bandzoogle to create professional and engaging websites. These platforms offer features tailored to artists, such as customizable templates, music player integrations, eCommerce for selling merch and tools to promote gigs and events. How to create a website for a musician? Creating a website for a musician is simple with platforms like Wix: Choose a Website Builder:  Pick a builder that offers music-friendly templates and tools. Wix, for example, has specialized templates for musicians. Select a Template:  Choose a design that suits your style, featuring your music, bio and gigs. Customize Your Site:  Add a music player, photo galleries, videos and an event calendar. Set Up eCommerce:  Sell merchandise, albums or tickets directly from your site. Go Live and Promote:  Publish your site and share it on social media to engage your audience. Is Wix good for musicians? Yes, Wix is an excellent choice for musicians. It offers templates designed specifically for artists, allowing you to showcase music, videos and events seamlessly. The built-in Wix Music Player lets you stream and sell your tracks commission-free. Plus, Wix’s marketing tools help you promote gigs, connect with fans and grow your audience. What is the best website builder for an artist? The best website builder for an artist depends on your needs: Wix: Ideal for its creative freedom and robust features like music players and event management tools. Bandzoogle : Designed exclusively for musicians, with built-in eCommerce and mailing list tools. Tunebud : Known for sleek, minimalist designs and excellent portfolio features. Music Glue : A budget-friendly option with essential tools for beginners. For most musicians, Wix offers the perfect balance of design flexibility and performance. Is it worth having a website as a musician? Absolutely. A website is essential for musicians to showcase their work, connect with fans and manage their online presence. Unlike social media, your website is a space you fully control, allowing you to: Highlight your discography and videos. Sell albums, merchandise, and tickets directly. Build a mailing list to engage your audience. Improve your discoverability with SEO tools. A professional website positions you as a serious artist and helps you reach a broader audience. Best website builder for artist/band? When it comes to the best website builders for artists and bands, several platforms stand out for their musician-focused features. Wix is a top choice, offering customizable templates, built-in music players and tools for selling merchandise and promoting events. Bandzoogle is another excellent option, designed specifically for musicians, with features like mailing lists, integrated eCommerce and tools to sell music directly from your site. For those seeking simplicity, Tunebud provides an easy-to-use platform tailored to independent artists looking to share their music and grow their fan base. Finally, Music Glue is a great choice for bands wanting a streamlined way to sell music, tickets and merchandise directly to fans. Each platform offers unique advantages, but Wix stands out for its flexibility and creative freedom.

The website background might seem like an insignificant detail when you’re figuring out how to make a website . After all, it’s not like you can put anything of value behind your content—or can you? More than just a visual asset, a website background is a powerful tool. You can use it to reinforce your brand’s visual style, set the mood, emphasize certain aspects of your site and indicate a structure in your web design . Using some of Wix’s website templates as examples, we’re breaking down 10 website background ideas and offering some best practices for deciding which one is best for your website. Naama Oren, one of Wix’s talented designers, will chime in with insights and tips to help you create the best website you can with these backgrounds. Want access to all these website background ideas and the corresponding templates? Design a website with Wix today. 10 website background ideas you’ll love White website backgrounds Solid-color website backgrounds Split-color website backgrounds Gradient website backgrounds Graphic website backgrounds Textured website backgrounds Photographic website backgrounds Video website backgrounds Animated website backgrounds Website backgrounds with parallax effects 01. White website backgrounds One of the most timeless and versatile choices for website backgrounds is the classic white background. “You can’t go wrong with an all-white background,” says Naama. “Designers love white backgrounds because they always look good and never go out of style.” This clean and minimalistic choice not only makes imagery pop but it also gives you room to play with typography and layouts. Consider the Branding Portfolio Template as an example. From the header to the footer, the white background creates a sense of calm amidst the chaos of the internet. It serves as a refreshing contrast to the crisp, black text. What's more, the background doesn't vie for attention with the glossy fashion portfolio images below; instead, it provides a breathable context that allows your work to shine. 02. Solid-color website backgrounds If white bores the heck out of you but you still need a more neutral background than, say, a video website background (we’ll get to that later), a solid-color background could be the ideal compromise. This type of background is useful for immersing visitors in your brand or demonstrating how forward-thinking or up-with-the-trends you are. Take a look at the hero section in the Fast Food Restaurant Template . The green-grape color is a trendy, bold choice that demonstrates the restaurant’s cool-factor. “I think it creates something very graphic in a way,” says Naama. “The trendy color and the cut-out elements make it look kind of indulgent.” Indeed, the color doesn't just play the role of a background but also brings objects to life, imparting the site with a compelling 3D quality. The challenge with color backgrounds is that every element must harmonize with the chosen hue. Therefore, if you’re starting a business that is more image-centric, you should choose colors that are more neutral such as the ecru color in this template’s text-heavy sections. Even if you opt for a bolder color, employing neutral shades strategically can offer viewers a visual respite. Pro tip: To change the color scheme, simply customize the color theme to match your branding and watch the design transform automatically. If you don't have the hex codes at hand, you can upload your logo to receive a selection of compatible color palettes. You can even manage specific adjustments, like altering background or title colors, in the advanced settings. 03. Split-color website backgrounds Looking for an even more interesting way to play with color? Consider using a split-color background that divides your canvas in half. While the technique won’t work for every website, it’s a neat one to use when your pages are overflowing with images. If you want to see this background style in action, check out the Illustrator Website Template . This online portfolio website is covered with graphics that show off the artist’s work. A solid color background might’ve worked here. However, the split between blush pink and black keeps the design visually interesting. Pro tip: With Wix’s drag-and-drop editor, it’s easy to create layered backgrounds like this one. If you’re looking to go for a split-screen, split-color look, all you need to do is add a container to one side of the template and set it to a different background color. 04. Gradient website backgrounds Web gradients allow you to have more fun with color. By gradually blending a combination of colors, gradients create an engaging and modern visual experience. According to Naama, though, you have to be careful when it comes to placing gradients in the background. “It really depends on the concept, the visual language and the industry,” she explains. For instance, in tech and AI, they could look great and work really well with the branding. For more conservative industries, not so much. There are different ways to use gradients effectively in the background of a website. You could go subtle by blending two similar colors. You could also follow the lead of the Coming Soon Landing Page Template and mix a wide range of colors, play around with the direction of the gradient and use neon colors to call attention to the content in the center. “This gradient pops. It looks fresh and young. A little bit feminine,” says Naama. If you’re building a brand that needs to stand out among the competition, this striking color competition could be a great fit—but only in small doses. “I don’t know if it would’ve worked on a longer webpage,” says Naama. “You can go crazy with the background when it’s a short page.” Pro tip: The Wix Editor comes with a tool that allows you to create a totally custom gradient background for any part of your website. 05. Graphic website backgrounds If you’re thinking about using graphics like illustrations or patterns for the imagery on your site, keep in mind that they can be just as effective in the background as in the foreground. The Gaming Company Website Template is a creative example of how graphics can help you build a world around your brand. Using imagery from the video games the company has created immerses viewers and vividly showcases the company’s capabilities. This is arguably one of the more challenging website background ideas to execute because graphics add a lot of complexity to a website. Failing to counterbalance the excess with subtle elements may make your website too overwhelming for visitors to enjoy. “While the user scrolls, they need to have a good experience,” says Naama. “If it’s a very purple, illustrative background, I’d use white typography and clean, sleek elements. Nothing too dramatic. It’s a balance.” 06. Textured website backgrounds A textured website background is one that resembles a tactile surface. This is a great way to inject realism into the digital experience. If your brand has a brick-and-mortar component or sells real-world experiences, implementing this website background design idea could be a cool way to bridge that gap. Visit the Japanese Restaurant Website Template , and you’ll see what we mean. The crinkled fabric background appears on every fold of the homepage, often changing colors to give the page some structure. The texture is subtle enough that it doesn't distract from the content of the website, but it still adds visual interest and depth. To create a visually engaging and harmonious design, select textures that align with your brand's identity and message. Subtle texture like fabrics, surfaces, tricks of light and shadows often work wonders, adding depth and interest without overshadowing your content. Pro tip: Search “texture” in the Wix Media Manager to find a textured background that fits your branding. Whereas something like the seed paper image could help you add a peaceful, organic feel to your site, the satin images exude luxury. 07. Photographic website backgrounds Images are potent tools in the digital world, capable of conveying complex ideas, emotions and the essence of your brand with just a glance. In the context of photographic website backgrounds, their significance becomes even more pronounced. These background images are like the opening scene of a movie, the first impression that visitors get when they land on your website. They set the tone for the entire digital journey, encapsulating the essence of your brand and the message you wish to convey. The hero of the Plant Store Website Template is the perfect example of how effective this type of website background can be. Rather than a closeup of one of the store’s plants, the backdrop is an atmospheric shot of a trendy, plant-filled room. “It’s more like they’re selling a vibe or an atmosphere,” says Naama. “The photo creates this sense in visitors like, ‘I want this house full of plants.’” When implemented thoughtfully, photographic backgrounds can set the tone, create engagement and leave a lasting impact on your visitors. Start by selecting images that harmonize with your brand and message, ensuring they convey the right emotions and align with your overall theme. Consider factors such as image composition, color schemes and subject matter to create a cohesive visual narrative. Make sure the background doesn't overwhelm the content or interfere with readability. Pro tip: In terms of sourcing your photos, you have a couple options. If you’re not taking your own, use free stock photos instead. Wix users, specifically, have access to Wix’s free image library as well as Shutterstock and Unsplash integrations. 08. Video website backgrounds Unlike static images, video backgrounds introduce movement and the sense of a physical presence to your website. It's like inviting your audience to step inside the story of your brand, where they become active participants. Whether it's the serene waves of an ocean or a bustling cityscape, video backgrounds offer a sense of place, mood and atmosphere that can be both aesthetically pleasing and emotionally evocative. The Producer Website Template demonstrates that something as simple as a short clip of a person working at their desk can make a big impression. While the fullscreen website background enhances the immersive experience, the dark overlay pattern ensures that the site’s text is the focus. “It lets you in easily,” explains Naama. “You want to stay and stare at it and you don’t understand why.” Pro tip: In order to avoid overloading your site with heavy files, use brief clips for backgrounds and click “play in a loop” in Wix’s video settings panel. Wix’s Media Manager offers plenty of free videos for you to choose from. Alternatively, you can upload your own or purchase one from the Shuttershock integration. 09. Animated website backgrounds Animation backgrounds serve as a dynamic tool to capture your visitors' attention and evoke specific emotions. For instance, slow animations can create a sense of calm, making them ideal for wellness-oriented brands. On the other hand, faster and more erratic animations are perfect for energizing fitness brands. But animation isn't limited to just enlivening your website; it can also enhance flat, single-color backgrounds. Take, for instance, the Graphic Designer Template , where a subtle undulating animation breathes life into what would otherwise be a plain white background. "Because it's so minimalistic, the subtle animation gives it depth," notes Naama. Moreover, the white coloring of the animation complements the keyhole image and bold typography choices seamlessly. 10. Website backgrounds with parallax effects According to Naama, a parallax scrolling effect—which creates the illusion of three-dimensionality—is a great alternative to video and animation. “If you can’t find an amazing video to use, a parallax background can add depth to your design,” she explains. “The parallax helps it become more alive.” In the Sport Merchandise Store Website Template , the parallax effect adds drama to the heroic-looking images of athletes. But parallax has different effects depending on the content of the imagery, so this type of website background could be a good fit for just about any website. Pro tip: Wix has more than a dozen scroll effects to apply to your background. Besides parallax, “reveal” and “fade out” can also make your background more impactful. Website background design best practices How do you choose which website background is right for you with so many choices out there? Naama says it starts with a good understanding of what kind of content you’re working with and who you’re building the website for. Here are a handful of additional best practices she recommends for selecting the right website background. 01. Don’t let the background draw too much attention away from content Think of your background like a backup dancer—it needs to look good and be in-sync with the star, but it should never steal the show. Remember that your primary objective when choosing a background is to create a visually pleasing and user-friendly experience that encourages users to stay and explore your website. For example, if you decide to go with a color background, avoid using colors that are overly vibrant or jarring. According to research from Top Design Firms , 39% of people surveyed said that website color is more important to them than other elements. However, they’d leave the site if the colors are outlandish or off-putting. 02. Use backgrounds to streamline the flow of content on the page For long-scrolling websites , backgrounds are useful for dividing content sections. They create a distinctive look for each section, helping users transition from one part to the next. To create an effective flow and keep it engaging, create a distinctive look for each alternating background. For instance, the hero section could have a video background, the below-the-fold section could use a white background and the next one could have an image or video. 03. Add boundaries between backgrounds as needed Sometimes, alternating background types alone may not provide a clear distinction between sections. For instance, a sticky header with a white background may distract from content in other white background sections. Use techniques like grid lines, bevels, shadows and transparency to create a definite separation between backgrounds. 04. Ensure readability Backgrounds with busy imagery, bold colors, or excessive movement can hinder content readability and accessibility. Pairing your background with the right typography is crucial for accomplishing this. Additionally, adjusting the contrast between the color of the background and the text can help you achieve optimal readability. 05. Be on brand Leverage backgrounds to reinforce your brand identity. Incorporate your brand's color palette into your background and use it as a storytelling canvas. Background elements, whether images, patterns, colors, videos or even interactive features like custom cursors and hover effects , can effectively convey your brand's story and purpose. These dynamic touches not only enhance engagement but also leave a lasting impression that aligns with your brand. 06. Make it mobile-friendly Because almost 59% of global internet traffic comes from mobile users , you need to consider whether your background is going to look as nice on mobile as it does on desktop. While fullscreen color and gradient backgrounds are the easiest to make responsive, don’t let that stop you from experimenting with other website background ideas. In the Wix editor, you can toggle back and forth between desktop and mobile when designing your website. So creating a responsive image, video or animated background should be no problem. 07. Pay attention to the quality of your background imagery Whether it's textures, photos, videos, or animations, pay attention to the quality and resolution of your background files. Start with high-quality, high-resolution files from reliable sources. Ensure file formats and sizes align with your website's design, avoiding issues like pixelation or stretching. Learn more: What is a pixel 08. Optimize image or video backgrounds for speed It’s not just undersized files that can cause problems. Excessively large files can cause your pages to load slowly. According to Google , the chances of visitors bouncing off of a page go up by 32% if it takes more than three seconds to load. Choosing the right file formats will help keep background file sizes reasonable. WebP and SVG are the lightest. JPG is lighter than PNG, but it can come at the cost of resolution and graphic detail. Another thing you can do is use an image resizer to resize and compress your files before you upload them into your website builder. This will help your site maintain speed and functionality. Website backgrounds FAQ What is the best background for a website? The best background for a website depends on its purpose and content. Generally, a clean and subtle background, such as a solid color or a subtle texture, provides a visually appealing backdrop that doesn't distract from the content. Choose colors that complement the overall theme and promote readability. For image backgrounds, prioritize high resolution and relevance to the website's message. Regular testing and consideration of user preferences are key factors in determining the most effective background.

Turn your ideas into a website you love with Wix →   Video marketing  has fast become a key component of successful marketing strategies , with video streaming projected to account for 91% of global internet traffic in 2025 . These days, an engaging marketing video is perhaps one of the most effective ways to attract potential customers. But how many businesses use video marketing, and how many are seeing a return on their investment? This report breaks down the latest video marketing statistics available. Learn  how to make a website  with a website builder  that supports powerful video integration. Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. Wix is all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. 10 video marketing statistics for 2025 Global spending on digital video advertising is projected to surpass $200 billion in 2025—up 8.4% from 2024 ( Statista ). Short-form digital video spending is expected to reach $111 billion in 2025, a year-on-year rise of 12% ( Statista ). The US had 238 million YouTube viewers in July 2024—the second-highest globally ( Statista ). Nearly half (48.2%) of internet users watch music videos weekly, the highest of any video content type ( Statista ). 89% of businesses use video marketing in 2025, down 2% from 2024 ( Wyzowl ). 95% of companies consider video marketing important in 2025—a rise of 7% from the previous year ( Wyzowl ). Over a third (37%) of businesses that don’t use video marketing said it’s because they don’t know where to start ( Wyzowl ). As of early 2025, 73% of video marketers have created explainer videos, making this the most common use case. ( Wyzowl ). Nearly four-fifths (78%) of online users prefer to learn about a product through a short-form video ( Wyzowl ). A quarter (25%) of companies allocate 10% or less of their marketing budget to video marketing ( Wyzowl ). Writing about the video marketing industry? Wix can provide expert quotes and help you find additional industry stats. Contact us  today to learn more. Video marketing industry statistics How much do businesses spend on short-form video marketing? The latest video marketing statistics from Statista  found that global spending on digital video advertising exceeded $190 billion in 2024 ($191.4 billion). This represents a rise of around 10% from the previous year ($173.5 billion) and nearly 21% from 2022 ($158.8 billion). A projected 8.4% increase in 2025 is scheduled to take digital video advertising spending past $200 billion for the first time ($207.5 billion) by the end of the year. Total global spending on digital video advertising, 2017-2029 Global spending on digital video advertising has accelerated since 2017, when the total spend was just under $35 billion. A rise of over 53% took spending past $50 billion in 2018 ($53.43 billion), with this figure nearly doubling by 2020 ($106.5 billion). Industry spending is expected to continue growing for the rest of the decade, albeit at a slower pace. A projected 7.7% increase in 2026 is set to push spending past $220 billion ($223.5 billion), with this figure reaching $239.1 billion by 2026 (+7%). By 2029, global spending on digital video advertising is projected to be $268 billion, marking a rise of over 29% from 2025. If projections prove correct, then global spending on digital video advertising will be over seven times more in 2029 than in 2017. How much do businesses spend on video marketing? Global spending on short-form digital video advertising is projected to reach $111 billion in 2025, according to Statista . If correct, then the industry will see its spending increase by nearly 12% from 2024 ($99.43 billion). Total global spending on digital advertising for short-form videos 2017-2029 Spending on short-form digital adverts has soared since 2017 when the total stood at just under $1.6 billion. After almost tripling (+191.1%) to $4.6 billion in 2018, a similar rise (+179.7%) saw numbers surpass the $10 billion mark the following year ($12.87 billion).  After exceeding $32 billion in 2020, total spending almost doubled (92.5%) to $62.21 billion a year later, before surpassing $99 billion by 2024 (+59.8%). Spending is expected to grow at a slower rate beyond 2025, reaching $122.5 billion in 2026 (+10.2%) before exceeding $134 billion a year later (+9.6%). By 2029, the total expenditure on short-form digital video advertising is projected to reach $157.5 billion, marking a rise of over two-fifths (41.9%) from 2025. If projections prove correct, then industry spending will be roughly 100 times more in 2029 than in 2017. How much do businesses spend per internet user on video marketing? The average global spend on digital video advertisements is projected to be nearly $35 per internet user in 2025—up 2.3% from the previous year ($33.59.) At the same time, the global spend on short-form digital ads is projected to reach $17.46, marking a year-on-year rise of almost 6%. Average spend per internet user on digital video advertisements by type of advert, 2017-2029 The average spend on digital video advertisements has accelerated since 2017, when it stood at $10.74 per internet user. This figure more than doubled (+126.6%) by 2020, with the total spend per user exceeding $30 for the first time in 2021 (+30.4%).  Spending on short-form video advertising has grown at an even quicker rate. With an average spending of just $0.49 per internet user in 2017, short-form adverts saw their spending per user more than double in each of the following three years.  A rise of over four-fifths (+81.3%) in 2021 took the total above $10 per user for the first time, with growth slowing thereafter. By 2029, overall spending on digital video advertisements is expected to reach $38.45 per internet user, an increase of nearly 12% from 2025. At the same time, short-form video advertising expenditure is expected to reach $22.60 per internet user—up 23% from 2025 and nearly 50 times more than in 2017. "It never hurts to repurpose your long-form content into short-form formats (like Instagram Reels, YouTube Shorts, etc.)—and vice versa. By doing so, you can appeal to people who consume information in different ways. It’s a timeless technique that stretches the value of your work." - Giorgia Foscarini, international blogs team lead at Wix Video marketing user habits How much video content do people consume online? The number of internet users streaming or downloading video content at least once a month was projected to reach nearly 3.5 billion  in 2023. Additionally, a report from Statista estimated that there would be around 164.6 million live video viewers in the US alone in 2024. As of Q1 2024, online videos had an audience reach of 92.3% , meaning over nine-tenths of the global population can access online video content. Additionally, Wyzowl reported that global average video consumption stood at 17 hours in 2023—down from 19 the pre vious year. Which country watched the most video content online? As of July 2024, the US had the second-highest number of YouTube viewers globally, at 238 million, according to Statista . However, this was half the total of first-placed India, which had 476 million viewers. Total number of YouTube viewers by country (2024) As of July 2024, Brazil had the third-highest number of YouTube viewers, at 147 million—nearly two-fifths (38%) less than the United States. Indonesia was the final country with over 100 million YouTube viewers, with a total of 139 million—nearly two-thirds (65%) more than fifth-placed Mexico.  Rounding off the top 10 were the Philippines and Turkey, who both had 58.1 million YouTube viewers. This was around 8% less than ninth-placed Vietnam and less than a quarter of the total for the United States. What are the most popular types of video content? Music videos were the most popular video content among internet users in Q4 2024, according to Statista . Nearly half (48.2%) of users worldwide reported watching music videos online every week—over 13% higher than any other type of video content. Music videos were followed by comedy, memes and viral content, which were watched by 35% of users weekly. This was over 7% more than any other content type, making it the final one to be watched by over a third of internet users each week. Video content type Percentage of global internet users who watch this type of content weekly Music videos 48.2% Comedy, meme or viral video 35% Video live stream 27.7% Educational video 26% Tutorial or how-to video 25.8% Sports clip or highlights video 25.7% Product review video 25.3% Sports match or commentary 23.5% Influencer videos or vlogs 23.4% Gaming video 22.2% The percentage of people who watch video content weekly by content type—source: Statista Video live streams had the third highest percentage of weekly viewers, at 27.7%—nearly 2% more than educational videos (26%). Three other types of video content were viewed by more than a quarter of internet users weekly; they were: Tutorial or how-to videos (25.8%) Sports clips or highlight videos (25.7%) Product review videos (25.3%) At the other end of the scale, just over 22% of internet users watched gaming videos weekly—over 1% less than the number who watched influencer videos and vlogs. How many businesses use video marketing? Recent video marketing statistics from Wyzowl  found that nearly nine in 10 (89%) businesses use video marketing in 2025. However, this represents a decline of 2% from 2024 when the number stood at 91%. The percentage of surveyed businesses that use video marketing, 2016-2025 Video marketing use has climbed rapidly since 2016 when it was used by just over three-fifths of businesses (61%). A 2% rise in 2017 was followed by an 18% leap in 2018 that took the total past 80% for the first time. Following a 6% jump to 87% in 2019, numbers stagnated until 2023 when they reached a peak of 91%. This number remained unchanged the following year before dropping below 90% in 2025. The latest figures mean that the number of businesses using video marketing grew by 28% between 2016 and 2025. How many businesses consider video marketing important? A study from Wyzowl  found that 19 out of 20 (95%) businesses consider video marketing an important part of their strategy for 2025. This represents a 7% climb from 2024 when the number stood at 88%. The percentage of surveyed businesses that see video marketing as an important part of their strategy, 2016-2025 The number of businesses that consider video marketing important has grown steadily since 2015 when it stood at just over three-quarters (78%). A 10% rise the following year took the total to 88%, with numbers falling to 82% in 2017 (-6%). A 6% increase in 2019 saw the total exceed 90% for the first time, with this figure reaching a peak of 96% in 2023. Though an 8% fall in 2024 temporarily halted this growth, numbers returned close to peak levels a year later (+7%). The latest figures mean that 17% more businesses consider video marketing important to their strategy going into 2025 than in 2015. Why do some businesses not use video marketing? Over a third (37%) of marketers who don’t use video marketing cited not knowing where to start as their main reason for not using it. This was 9% more common than any other response and the only one given by more than 30% of marketers. The most common reasons among surveyed marketers for not using video marketing, 2025 Over a quarter (26%) felt they lacked the time to implement video marketing, compared to 16% that were unclear on the return on investment (ROI) offered by the medium. Price was the final reason cited by over a tenth of businesses, with 11% claiming that video marketing was too expensive. One in twenty (5%) said they can’t convince key decision-makers in their company to employ video marketing, with the same number saying they don’t feel it’s needed. Despite these figures, the number of marketers employing video in their strategy looks set to rise. Over two-thirds (68%) of marketers who don’t use video said they plan to start using it in 2025. Video content marketing statistics Video content marketing statistics published by WebFX claimed that nearly a third (31%) of businesses publish between two and four videos each month.  Elsewhere, a 2022 report from HubSpot found that two-thirds (65%) of companies add captions to their video for accessibility. The same HubSpot report found that: 63% of marketers believe content related to news events and cultural moments generates the most engagement. 24% believe that funny videos are more likely to go viral. 36% say that capturing a user's attention in the first few seconds is the most important element of video content. The report also revealed that over two-fifths (42%) of companies feel their videos have improved as a result of partnering with an external agency. What are the most popular types of video marketing content among businesses? More than half (54%) of marketers in a 2024 Wyzowl  survey said that live-action videos were the type of video they created most often. This was more than double the number of any other video type—30% more than animated videos. The most common types of videos created by companies surveyed Less than one in five (15%) of marketers said that screen-recorded videos were their most frequent video type. This was less than a third of the number who selected live-action videos and 9% fewer than those who chose animated videos. Do businesses create their video marketing in-house? Recent video marketing statistics found that more than half (55%) of businesses create their digital marketing videos in-house. This was nearly quadruple the number that exclusively uses external vendors to create video content (14%). The percentage of businesses creating their digital marketing videos in-house or externally Over three in 10 (31%) businesses use a combination of in-house videos and external vendors to create video content. This was 24% less than the number who operated entirely in-house but 17% more than those who outsourced all video content. How do businesses create their video marketing content? According to Wyzowl , nearly three-quarters (73%) of businesses use explainer videos in their marketing strategy. This was 4% more than any other video type, making explainer videos the only one used by over 70% of companies. The most common types of digital video created by businesses Over two-thirds (69%) of businesses create social media videos—9% more than any other video type. Testimonial videos were the final type selected by at least three-fifths of businesses, with a total of 60%—7% more than presentation videos (53%). There were four types of videos selected by between 40% and 50% of businesses, they were: Product demo video (48%) Sales video (44%) Teaser video (44%) Video ads (42%) At the other end of the scale, just over a tenth (11%) of businesses said they created employee onboarding videos—6% less than any other answer. App demo videos (17%) were the only other type selected by less than a fifth of companies. Statistics on different types of video marketing B2B video marketing statistics A 2024 report from the Content Marketing Institute  found that over three-quarters (76%) of B2B marketers used video in their content. An article from Here Now  in the same year reported that almost half (45%) of B2B marketers are creating training videos, with 39% incorporating customer testimonials into videos. The popularity of video among B2B marketers was highlighted by Vidico  statistics from 2023, which found that 70% of B2B buy ers engage with video during their purchasing journey.  The same report also revealed: Over half (52%) of B2B marketers cite video as the content type generating the highest ROI. B2B marketers using video report 49% faster revenue growth than those who don’t. Nearly three-quarters (73%) of B2B marketers report that video positively influences their marketing results. 85% of B2B marketers consider video to be an effective tool for online engagement. 65% of B2B companies have gained new customers through LinkedIn video marketing. Video email marketing statistics A 2024 report from Beehiiv  claimed that video email marketing  has a 300% higher ROI on average than standard email marketing campaigns. The report also found that over half (55%) of email marketers using video report higher click-through rates than those who don’t. Additionally, a video thumbnail improved subscriber engagement by nearly 41% when included in an email, while embedding videos into emails was found to boost click-through rates by 65%. Elsewhere, video marketing statistics from Zippia in 2023 found that including the word ‘video’ in an email subject line can boost open rates by 7% to 13%. Live video marketing statistics The number of people who watch live video content in the US was projected to reach 164.6 million in 2024, according to Statista . This represents a 5-year rise of around 30% from 2019 when the number stood at 126.7 million. A 2024 report from Dash  revealed that over half (53%) of businesses have used live video in some form, with 28% of marketers believing it offers the best ROI. The power of video marketing is also backed up by buyer statistics, with half (50%) of TikTok users saying they’ve bought something after watching a TikTok Live. Additionally, nearly a third (31%) of online users believe live commerce helps them make better-informed purchase decisions, with 45% of internet users in China using it to find new products. Video marketing trends and customer statistics A 2023 s tudy from Vidyard  found that just over half (53%) of viewers watch a video right to the end.   Statistics from Insider Intelligence (via Dash ) found that three-quarters (75%) of people watched short-form videos on their mobile phones in 2023. Despite the growing popularity of short-form videos, Witsia’s 2024 report  found that nearly a fifth (16%) of users will stick with a 60-minute video all the way through, suggesting long-form videos can still find a place in an effective video marketing str ategy. What are the preferred types of marketing among online consumers? Video marketing statistics from Wyzowl show that over three-quarters (78%) of online consumers prefer to learn about a product or service via a short video. This was over seven times more than the number that preferred to read a text-based article (9%). The percentage of online users who prefer learning about a product or service by content type Just one in twenty (5%) online users chose ebooks or manuals as their preferred content type. This was 2% more than the number who selected both infographics and webinars, pitches or presentations (3%). Finally, 2% of users selected sales calls as their favored method for product learning—almost forty times less than the number who selected short videos. How many viewers watch a video until the end? A 2023 study from Vidyard  found that two-thirds (66%) of online users will typically watch a video less than one minute long until the end. This number rose to 84% when accounting for people who watch at least half the video. The average percentage of viewers who finish a video by length The average percentage of video finishers tends to decrease as videos get longer. Nearly three-fifths (56%) of users finish a 1-2 minute video, on average, with this number falling to exactly half (50%) for 2-10 minute videos. This number falls to just under two-fifths (39%) for videos that last 10 to 20 minutes, with less than a quarter (22%) watching videos over 20 minutes to the end. There is a similar trajectory for people who watch at least 50% of a video, on average. Just over three-quarters of users will watch at least half of a 1-2 minute video, with this number falling to 41% (-35%) for videos lasting more than 20 minutes. Video marketing ROI statistics A 2024 report from Wordstream found that marketers using video marketing can grow their revenue 49% faster than those who don’t. Additionally, they can increase their conversion rates by an average of 34%. The average conversion rate for websites featuring video content is 4.8%, compared to 2.9% for sites that don’t. With this in mind, the following looks at the wider data surrounding the return-on-investment (ROI) generated from video marketing activity. How many businesses report a good ROI from digital marketing? The latest video marketing statistics found over nine in 10 (93%) businesses claim video marketing has given them good ROI in 2025. This represents a 3% rise from 2024 (3%) and is the highest number to date. The percentage of businesses who say video marketing has given them good ROI, 2016-2025 The number of businesses citing good ROI from video marketing has risen sharply since 2016, when just over three-quarters (76%) said that the channel offered a good ROI. A 7% rise in 2017 took the number past 80% (83%) for the first time with numbers falling 5% the following year. Consecutive rises in 2019 and 2020 took the total to 88%, with this number surpassing 90% by 2023 (92%). After a 2% decline in 2024, the number reached record levels in 2025. The latest figure means that 17% more businesses in 2025 feel that video marketing provides good ROI, compared to 2016. Video marketing cost statistics Recent video marketing stats from Wyzowl  found that 42% of marketers spent between $0 and $500 on an average video in 2023. This was more than double the number that typically spent $501 to $1,000 (18%) per video. Video cost The percentage of marketers who spend this amount on an average video $0 to $500 42% $501 to $1,000 18% $1,001 to $5,000 25% $5,001 to $10,000 9% $10,001 to $20,000 3% More than $20,000 4% The average cost of creating a video among marketers, 2023—source: Wyzowl A quarter of marketers spend between $1,001 and $5,000 on an average video, making this the second-most common amount—7% more than those who spent $501-$1,000. This means that 85% of brands typically spend $5,000 or less on a video. Nearly a tenth (9%) of marketers spent between $5,001 and $10,000 on a standard video—triple the number who spent up to $20,000 (3%). Finally, one in 25 marketers (4%) exceeded $20,000 on their average video spend. This was less than a quarter of the number who paid between $501 and $1,000. Video marketing budget statistics The same Wyzowl  report found that a quarter (25%) of businesses allocate between 0% and 10% of their marketing budget to video marketing. This was 8% more than any other figure, with 17% allocating 11% to 20% of their budget. The percentage of marketing budget allocated to video marketing by businesses Just over a tenth (11%) of businesses dedicate between 21% and 30% of their marketing budget to video marketing—the third-highest total. This means that more than half (53%) of businesses spend 30% or less of their marketing budget on videos. Around a tenth (9%) allocated 31% to 40% of their budget to video marketing, compared to just 4% who used 41% to 50%.   Overall, 16% of businesses allocated more than half their marketing budget to video marketing, with 2% spending nearly their entire budget (91%-100%). How does video marketing affect sales? As of early 2025, over four-fifths (84%) of businesses say that their video marketing efforts have directly increased sales. However, this represents a 3% fall from the previous year when the total stood at 87%. The percentage of businesses who claim video marketing directly increased sales, 2016-2025 The number of businesses citing revenue increases from video marketing has climbed steadily from 2016, when the figure stood at 64%. A 17% rise in 2017 took the number to 81%, before falling to 76% the following year (-5%). The total returned to 81% in 2022, before hitting a peak of 87% in the next two years.  The latest figures mean that 20% more businesses in 2025 believe that video marketing has directly increased sales, compared to 2016. Can video marketing help increase a website's organic traffic? As of early 2025, over four-fifths (82%) of businesses say that video marketing has previously helped them increase website traffic—down 4% from the previous year and 9% from 2023. This represents the lowest number since 2018 when the number stood at 78%. The percentage of businesses who believe video marketing helps increase website traffic, 2015-2025 The latest numbers are 27% higher than in 2015, when just over half (55%) of businesses said that video marketing had improved their website traffic. This figure surpassed 60% in 2016 (62%) before climbing to 76% (+14%) the following year. A steady rise between 2018 and 2020 took the total to 87%, before reaching a peak of 91% in 2023. The latest figure for 2025 marks the second consecutive fall in the number of businesses reporting traffic increases from video marketing. Video marketing platform statistics What are the most popular platforms for video marketing? Analysis of video marketing statistics from Statista found that nine in 10 video marketers used YouTube in 2023—4% more than any other platform. Following YouTube was Facebook which was used by 86% of marketers—7% more than fellow Meta platform Instagram (79%). The most used platforms by video marketers worldwide, 2023 LinkedIn was the final platform to be used by more than three-quarters of marketers, with a total of 76%. This was 3% less than Instagram but 6% more than those who host or attend webinars (70%). Webinars were followed by TikTok and X which were each used by 69% of video marketers. At the other end of the scale, less than three-fifths (57%) of video marketers used Snapchat. This was 33% fewer than YouTube and 29% less than Facebook. What are the most popular platforms for B2B video marketing? YouTube is by far the most popular online platform for B2B video marketing, with Wyzowl  finding that 90% of B2B brands use this platform. This was 20% more than any other platform, making YouTube the only one used by over three-quarters of B2B businesses. The percentage of B2B businesses who use various social media platforms for video marketing, 2025 LinkedIn was the next most popular platform, with seven in 10 (70%) using the business social networking site for video marketing. This was 4% more than both Facebook and Instagram, which were both used by two-thirds of businesses (66%). Webinars were the final outlet used by more than half of brands, with 51% employing video marketing via this medium. Though this was 15% less than Instagram and Facebook, it was 24% more than the number who use X for video marketing (27%). Less than a tenth (8%) of B2B brands use Snapchat for video marketing—over 11 times lower than the number who use YouTube. YouTube marketing statistics As of January 2025, YouTube generated over 2.7 billion monthly views, according to Global Media Insight . This includes 122 million users who access that platform daily through its website and mobile apps. The same report found that the majority of YouTube users are male, with men accounting for 54.4% of the global viewers. Additionally, nearly two-thirds (63%) of YouTube views came from mobile devices. YouTube is also the most popular platform among B2B decision-makers for research purposes, with over half (50.9%) of surveyed respondents choosing it as their preferred research outlet. Elsewhere, a 2024 report from Dash  found that 56% of people considered YouTube to be their favorite video platform, with 70% having purchased something after seeing a brand on the site. Additionally, over four-fifths (84%) of marketers selected YouTube as their preferred way to share videos. Learn more: How to start a YouTube channel How to advertise on YouTube YouTube marketing How much does YouTube generate in advertising revenue? Total YouTube advertising revenue for Q3 2024 stood at $8.92 billion, according to Statista . This was a rise of around 3% from the previous quarter and the highest quarterly revenue recorded since Q4 2023 ($9.2 billion). Total global advertising revenue for YouTube, Q1 2020 to Q3 2024 YouTube advertising revenue has accelerated since Q1 2020 when the total stood at just over $4 billion. While this increased to just under $6.9 billion in Q4 2020 (+71%), it swiftly dropped to just over $6 billion (-13%) the following quarter. Total revenue surpassed $8 billion for the first time in Q4 2021, with this figure remaining the record sum until Q4 2023 when it reached $9.2 billion. The opening three-quarters of 2024 was the first time that YouTube advertising revenue exceeded $8 billion for three consecutive quarters.  Learn more:  How to make money on YouTube How to upload a video to YouTube Instagram video marketing statistics As of 2025, Instagram has around two billion active monthly active users, according to Demand Sage . A 2023 report from Dash found that half (50%) of the platform’s users visited a site to buy a product after watching an advert on Instagram Stories, with 44% using it to shop every week. The prevalence of video content on Instagram can be seen by the number of users for Instagram Reels—the site’s short-form videos section. Send Short  reported that approximately 2.5 million people use Instagram Reels every hour in 2025, with half of these people (1.25 million) active advert viewers. Additionally, a 2024 article from Here Now  reported that Reels generate 67% more engagement than standard posts, with videos accounting for 85% of overall Instagram traffic. Other notable statistics in the article included: Nearly half (48%) of users take action after watching a product-related video. Stories with video content generate a quarter (25%) more completions than photo-only stories. Video-based adverts have a 47% higher purchase rate than static product posts. Half (50%) of Instagram users discover new brands and products via reels. 85% want to see more brands use Reels for entertainment. Learn more: Instagram marketing How to make money on Instagram TikTok marketing statistics Recent TikTok marketing statistics from Demand Sage  projected that the social media platform would reach 2.14 billion users in 2025. If correct, then TikTok will see its subscribers increase by 4.2% from 2024. Research directly from TikTok  found that nearly two-thirds (63%) of videos with the highest  click-through rates highlighted their brand's key message in the first three seconds. A 2022 report from Statista  found that 71.2% of TikTok shop users have bought something after seeing it in their feed, with nearly three-fifths (58.2%) using the platform for shopping inspiration. The same outlet found that 55% of TikTok users  had made an impulse purchase on the platform—9% more than the number for Fac ebook (46%) and 10% more than Instagram (45%). "People don't want to be sold to; they want to get something for their time and attention– entertainment, inspiration or information. There are many ways to provide value to your viewers. TikTok and YouTube Shorts are a great opportunity for creators who have something valuable to share–these are effectively places where anyone can produce and host their own talk show, mini reality show or even more narrative-driven content." - Lindsay Thomson, head of social media at Wix What is the average engagement rate for videos on TikTok? A Sprout Social  report found that TikTok influencers with between 5,000 and 10,000 followers had the highest average engagement rate in the first half of 2023, at just over 76% . This is more than double the total of the next highest group and the only one with an engagement rate above 50%. The average TikTok engagement rate for influencers by number of followers, 2023 The average engagement rate for influencers consistently drops as followers increase. Those with 10,000 to 50,000 followers typically see engagement rates of just under 38%, with this number falling nearly 10% for those with between 50,000 and 100,000 followers (27.87%). Influencers with over a million followers had the lowest engagement rates, at 12.69% – over six times less than those with 5,000 to 10,000 followers.  Learn more: How to make money on TikTok Best time to post on TikTok TikTok marketing Connected TV advertising statistics A rep ort from Statista  found that nearly nine in 10 (88%) American households owned at least one internet-connected TV device in 2023 (e.g. Smart TV, Amazon Fire TV Stick, online game consoles).  Projections from Emarketer  anticipate that there will be 77.2 million non-pay TV households in the US by the end of 2025, compared to just 56.8 million with pay TVs. This is a difference of over 30%, suggesting that more and more people are consuming television via connected TV. Madhive  reported that nearly half (46%) of marketers believed connected TV offered advanced audience targeting opportunities in 2023. Additionally, 45% felt that the platform improved advertising effi ciency, with 43% believing it’s proven to drive higher ad conversions. How much revenue is made from connected TV advertising? Global revenue for connected TV advertising is projected to exceed £30 billion ($32.2 billion) in 2025, according to Electroiq . This would represent growth of nearly 9% from 2024 and mark a two-year rise of over 24%. Total global revenue for connected TV advertising, 2020-2028 Advertising revenue has soared since 2020 when it stood at just $12.9 billion. A near 50% climb in 2021 took the total to $18.2 billion, before surpassing $22 billion a year later (+26%). Revenue growth is expected to continue in the second half of the decade, reaching $36 billion in 2026 before exceeding $42 billion two years later. If these projections prove correct, then industry revenue will grow by roughly a third (+32%) between 2025 and 2028. FAST TV Advertising Statistics A 2023 study by Vevo  and Publicis Media found that less than a tenth (7%) of free ad-supported streaming TV (FAST) users skip advertisements. Additionally, three-quarters (75%) claimed they watched a healthy mix of content with and without adverts. This suggests that advertising on FAST TV outlets like Peacock, Plex and Pluto TV presents a strong opportunity for businesses to reach viewers. How many FAST TV users are there? The number of FAST TV users in the US is projected to reach 78 million by the end of 2025. This is based on Statista data reported by MNTN Research . If correct, it will represent a year-on-year increase of nearly 4% and an 11% jump from 2023. The number of FAST TV users in the US, 2017-2027 The number of FAST TV users has climbed rapidly since 2017, when the total stood at less than 47 million. A five-year rise of around 36% took this figure to 63.2 million in 2022, before surpassing 70 million a year later (+11.2%). The growth of FAST TV is expected to slow after 2025, with a rise of less than 2% in 2026 followed by a 0.8% increase in 2027. If projections prove correct, then the number of FAST TV users will be around 71% higher in 2027 than in 2017. How much advertising revenue does FAST TV generate? Total advertising revenue for FAST TV is projected to reach $10.39 billion in 2025, according to video marketing statistics from Electroiq . If correct, this would represent a 20% increase from the previous year and a rise of nearly three-quarters (73%) from 2022. The total advertising revenue for FAST TV, 2022-2028—figures from 2024 onward are projections The growth of FAST TV ad revenue is expected to grow beyond 2025, rising to nearly $12.5 billion in 2026 (+20%). A similar level of growth is expected in the following two years, taking advertising revenue to $18 million by 2028. If projections prove correct, then FAST TV advertising revenue will triple between 2022 and 2028. AI in video marketing statistics A 2024 report from Idomoo  found that over three-quarters of millennials (78%) and Gen Z (76%) were interested in receiving AI videos from brands in 2023. However, these numbers decreased for older generations, falling to just under two-thirds for Generation X (63%) and less than half for baby boomers (42%). The percentage of people interested in receiving AI videos from brands by generation, 2023 Only 27% of people from the silent generation (born from 1928-1946) said they’d be interested in receiving AI video content from brands—over three times less than the number of Millennials and Gen Z. What are people's main concerns regarding AI video marketing? Idomoo’s 20 24 State of Video Technology study  revealed that nearly six out of 10 (59%) consumers had some concerns about AI video in 2023.  Of these, 58% cited a lack of trust as one of their main worries, making this the most common reason given. The risk of inaccurate content was the only other factor cited by over half of respondents, with a total of 51%. Concern Percentage of people interested in receiving AI videos from brands Lack of trust or concerns relating to AI 58% Risk of inaccurate content 51% A robotic-sounding narrator 33% It creeps me out 31% Lack of personalization 29% Risk of irrelevant content 26% Low-quality visuals 20% The most common concerns about AI video among surveyed respondents, 2023—source: Idomoo At the other end of the scale, just a fifth of respondents referenced low-quality visuals as a concern about AI videos. This was 6% less than the total who feared receiving irrelevant content and 11% lower than the number who found AI creepy.  How has AI affected video marketing? The latest video marketing statistics show an almost even split in the number of marketers using AI to create marketing videos. Wyzowl  found that just over half (51%) have used AI to create videos in 2025, compared to 49% who haven’t. The percentage of marketers who use AI to create marketing videos, 2025 Despite the high number of marketers using AI for videos, this represents a significant fall from 2024 when three-quarters (75%) used the technology for this reason. "Very soon, almost all the content we consume will be created with AI. The intention behind each piece of content will be human, of course, but the production will be automatic. Just like a keyboard that predicts the next word we want to type, AI learns to recognize our intentions and thus become precise in conveying our messages." - Guy Sopher, head of AI assistant at Wix Try Wix's AI website builder for free today and easily create and customize a professional website. Video marketing statistics FAQ What is video marketing? Video marketing refers to any use of video content designed to promote or inform viewers about your product, brand, event or service. Video marketing can come in many different forms and across numerous platforms including websites, social media, emails and connected TV channels. How to create a video marketing strategy? Creating a successful video marketing strategy involves a combination of creativity and audience knowledge.  The first step is to define clear goals that align with your core business strategy and match the needs of your target audience . Whether you aim to drive sales, build brand awareness, boost website traffic or increase audience engagement, maintaining sight of your core objective will help you produce content that strikes the right tone. Next, consider the type of content and platforms that are best for reaching your target audience. Whereas a young audience for a lifestyle brand may respond better to an eye-catching, short-form social media video, an older audience for a B2B service may prefer to engage via a detailed tutorial video or webinar. Whatever your content, make sure to include strong calls-to-action (CTAs) that encourage users to follow up on their interests. Lastly, ensure the length, tone and optimization of your videos match the requirements of the relevant platform. For example, while an informal, frivolous style may work perfectly on TikTok or Instagram Reels , y ou’ll likely need something more structured and detailed for a YouTube tutorial. Why is video marketing so effective? Video marketing is so powerful because it allows you to promote your brand directly to the people most likely to be interested in your products or services.  Additionally, the use of entertaining video content is more likely to capture an audience's attention than standard image-based or written content. This is backed up by a 2025 survey from Wyzowl  which found that 78% of online consumers preferred to learn about a product via a short video, compared to 9% who chose text-based content. Video marketing requires minimal effort from the viewer and can grab their attention quickly. Therefore, utilizing this method to its full potential can help your brand thrive online.  How long should a marketing video be? The ideal length for a marketing video can vary hugely depending on several factors, including: The type of product/service The platform/channel Target audience Video objective (e.g. drive sales, engage followers, raise awareness) Vidyard  states that a typical marketing video should be two minutes or less, with this number falling below 60 seconds for a sales outreach video. However, there will likely be occasions when a much longer or shorter video is appropriate to strike the right tone.  Ultimately, the length of a marketing video should be decided on a case-by-case basis. By considering the goal of your video and the preferences of your target audience, you’ll be well-placed to judge how long a video needs to be. What is the most popular video marketing platform? YouTube is the most popular channel for video marketing, with nine in 10 (90%) marketers using the platform for this purpose in 2025, based on a Wyzowl survey. In terms of content type, music videos were the type of content with the highest global reach in Q1 2024, according to Statista . Nearly half (48.2%) of internet users consumed music videos at least once a month, compared to 35% who watched comedy, memes and viral content. Check out the Wix App Market  for a range of professional solutions to enhance your Wix website, including designated video apps to maximize your digital output. How effective is TikTok for video marketing? TikTok has quickly become a major player in the world of video marketing. While used by people across all age groups, this platform is particularly popular among younger generations, making it a hugely effective outlet for marketing to Millennials and Gen Z. The immediate, short-form content associated with TikTok provides brands with a quick and potentially low-cost opportunity to grab the attention of customers and raise their profile online. The effectiveness of TikTok for video marketing is backed up by data, with Statista  reporting that 71.2% of users bought something after seeing it on their TikTok feed or stories. What percentage of businesses use video marketing? A Wyzowl  study found that 89% of businesses used video marketing in 2025—down from 91% (-2%) in 2024.

Web design is a nuanced blend of creativity and functionality, where every pixel matters. To create a website that seamlessly merges visual allure with user-friendly navigation requires a delicate balance. To help you strike it, we’ve put together a list of 10 web design best practices for you to keep in mind while you learn how to make a website . Ready to put your website design skills to action? Start designing your site now. Web design best practices Maintain visual consistency Develop a clear visual hierarchy Design with ample white space Make the navigation intuitive Avoid burdening pages with lots of text Create call-to-action buttons that stand out Use a mobile-friendly design Focus on website speed Design with accessibility in mind Leave a lasting impression 01. Maintain visual consistency Maintaining consistency in your layout, color scheme, font usage and imagery helps users feel comfortable and focused on the reason they came to your website in the first place. Because it helps to define your brand identity, visual consistency can even foster feelings of familiarity and trust in visitors. The Site Design panel in the Wix Editor makes it easy to maintain visual consistency, because the AI designer will automatically adjust the entire site to accommodate your choices (learn more about how to design a website with AI ). In the site theme section, you can either choose preset color palettes and text themes, or build one to fit your existing brand guidelines. In the page background section, you can apply a color, image or video to every page background in your site. Finally, the page transition section enables you to choose how your site transitions as visitors click from page to page. Stick to a color palette: Limit your color choices to a cohesive palette of three to five colors that complement each other and reflect your brand's personality. Consistently use these colors throughout your website, marketing materials and social media. Limit your font variety: Choose one or two fonts for your website and stick to them across all pages. Ensure that the selected fonts are legible and align with your brand's tone and style. Align imagery with brand style: Use images that resonate with your brand's personality and style. Consider using consistent filters, visual themes or image types to maintain a cohesive look and feel. 02. Develop a clear hierarchy In the context of web design , hierarchy plays a vital role in guiding users through a website and ensuring that they can quickly gather the most critical information. By strategically arranging content based on their importance and significance, you can create a visual flow that aligns with typical reading behavior. This ensures that even those who don’t read every word or don’t scroll to the end of your page will capture the important details. Once you’ve determined what is most important, use these website design tips to make the hierarchy clear: Define your objectives: To determine the hierarchy of a webpage, you need to clearly define its objectives and rank them in terms of importance. The hierarchy of the page should align with that ranking, and the dominant elements of the hierarchy should help you meet the most important objectives. Put the most important content at the top of the page: The top area of the page (a.k.a., the above-the-fold area) sets the expectations for the rest of the page. Visitors understand what the page is all about by scanning the content at the top. As a result, the content at the top of the page has a much better chance of being noticed by the user than content that is available on scroll. Use headers, color, element size and visual cues: In addition to layout and positioning, designers use various visual elements to make a site’s hierarchy apparent. Headers help to structure and label content, while color and element size can be used to create focal points. Utilize visual design tools like color contrast and white space to guide users' attention to the most important elements on the page. 03. Design with ample white space Think of what happens when you enter a cluttered room—you might feel stressed, distracted and overwhelmed. Several studies have shown that that's true for many of us. A cluttered website can have an equally unpleasant effect. Ensuring that each fold has ample white space (a.k.a., negative space, or the empty or unmarked areas between design elements) can help to reduce visual noise and offer users a more comfortable browsing experience. These tips can help you follow this web design best practice: Group content strategically: White space serves as a valuable tool in grouping content and distinguishing between related and unrelated elements. The principle of proximity reinforces this concept, stating that people perceive things that are close to each other as related. By strategically placing elements near each other, designers create visual associations, making it easier for users to comprehend relationships and navigate the content seamlessly. Utilize grid-based layouts: Grids are a foundational element of modern web design , as they help designers distribute elements (including white space) on a webpage. Wix’s Strips and Columns can be helpful in building a grid for your site. Set margins and padding: Properly sized margins and padding contribute to a balanced and visually pleasing design. Define appropriate margins and padding around your content, ensuring that important elements have enough space to breathe. 04. Make the navigation intuitive According to Jakob’s Law of Internet User Experience , users develop mental models of how websites function based on their past experience. Deviating too much from those models can confuse them and hinder their ability to find what they need. Therefore, your navigation system—the elements that enable users to move around a website—isn’t the place to get creative. It should be as familiar and predictable as possible to avoid confusing visitors and hindering their ability to find what they need. Here are a few examples of conventions you should stick to in order to adhere to this web design best practice: Follow the three-click rule: An intuitive navigation system is tailored to the needs of its users. For that reason, you need to define the end goals of your visitors before designing your website . Once you do that, use the three-click rule to make sure that visitors can achieve each goal without unnecessary complication. This rule states that visitors should be able to find desired information in less than three mouse clicks. If you’re struggling to make this work, consider building a mega menu , which accommodates more sections and subsections than a regular menu. Incorporate breadcrumbs: If your site has a lot of layers to it, breadcrumbs can prevent users from getting lost. This navigation aid shows the path a user took to get to their position within a website’s structure. By displaying the navigation path, you make it easy for them to get a sense of your site structure. Use a hamburger menu for mobile navigation: To optimize mobile sites, consider reducing your website header to your logo and a hamburger menu button (three stacked horizontal lines). This is a commonly used tool to hide menus and save valuable screen space while providing easy access to navigation options. Use clear link labels: Make sure links and category labels are descriptive and straightforward, conveying their purpose without ambiguity. Avoid using jargon or confusing terms. 05. Avoid burdening pages with lots of text When browsing online, people tend to scan rather than read in-depth . For that reason, browsers often have a low tolerance for text-heavy content. That doesn’t necessarily mean you can’t include a lot of text on your site (though you definitely should limit it to the necessities). What it does mean is you have to optimize text for skim-readers so they can easily find the content that is aligned with their goals. Here are a few practical recommendations on how to achieve that: Chunk long blocks of text: Large, continuous blocks of text hinder easy scanning. Breaking them into smaller, more digestible sections, such as paragraphs with 100 to 200 words and 50 to 75 characters per line , helps users quickly find the information they need. Pair text with visuals: Pairing text with relevant visuals is a standard best practice for web design because countless studies have demonstrated the picture superiority effect , which says that people understand and remember pictures better than words. This means that visuals can actually make it easier for people to process, understand and even remember your content. Use clear, descriptive subheadings: You’ll notice that almost all of the articles on the Wix Blog make frequent use of subheadings. We don’t just do that for the SEO benefits; we also do it because our articles tend to be quite long. By implementing clear and descriptive subheadings, we aim to enhance the readability and organization of our posts. 06. Make your calls to action prominent Calls to action, or CTAs, are vital for encouraging website visitors to convert, as they help to guide users toward your desired end goal. For maximum impact, make sure your CTAs are prominently displayed and clearly distinguishable from the surrounding content. Position them strategically throughout your page, placing them in areas where users are most likely to take action. For instance, product landing pages often feature a CTA button multiple times so that visitors can make a purchase the second they’re convinced. Here are a few more tips to take into account: Write actionable labels for CTAs: The label you use for CTAs should motivate your customers to convert. Instead of using vague labels like "More" labels, use verbs like “Buy,” “Subscribe” or “Sign Up.” Design them with contrasting colors: Make sure the CTA button color stands out from the background and surrounding elements. Use animation: Consider adding subtle animations or hover effects to make the CTA more engaging. 07. Use a mobile-friendly design In 2022, over 60% of the global internet population used a mobile device to go online. Because of that, Google actually prioritizes sites with quality mobile versions. With those factors in mind, it’s important to optimize your site for the small screen. Tools like Google’s Mobile-Friendly Test and Wix’s Mobile Editor are helpful for optimizing a website, but you need to know the following in order to make the most of those tools: Thumb-friendly design: Thumb-based interactions are much less precise than a cursor. Therefore, buttons and other interactive elements should be large enough ( around 44 x 44 px ) that they can be tapped with a thumb. Use fonts that can easily be read on a small screen: Ensure that the font you choose to use for the body copy of your website looks good on a small mobile device screen. Scale it to the size of 14px (minimum recommended size of body text) and see if you can read the text comfortably. If you cannot, consider changing the typeface to a more readable one. Remove unnecessary visual details: Try to hide elements that could negatively impact site performance. For example, it's recommended to avoid fancy animated effects on mobile devices because they require more computational power and don’t work well for mobile devices. 08. Focus on website speed Slow-loading websites frustrate users and increase bounce rates, leading to potential loss of traffic and customers. According to Kissmetrics , about half of users expect a website to load in two seconds or less and will leave if it takes longer. Google also considers site speed when determining site rank in search results, so making yours faster can help to increase its visibility. Here are a few practical recommendations for increasing site speed: Compress file sizes: Using modern file formats like WebP and AVIF or compressing images with tools like TinyPNG both help to reduce load times without compromising image quality. Implement lazy loading: Lazy loading delays the loading of images and other non-essential elements until the user scrolls down to view them. This reduces the initial page load time and improves the user experience, especially on long pages with many images. Use a content delivery network (CDN): A CDN takes your static files (images, CSS, JavaScript, etc.) and serves them on the servers closest to the user's physical location. This reduces latency and speeds up page loading, resulting in a smoother user experience. Note: Wix constantly updates its infrastructure so your site loads as quickly as possible. This guide to website optimization can help you improve your site performance even further. 09. Design with accessibility in mind Website accessibility is not just a nice-to-have feature; it's an ethical and practical necessity that benefits both users and businesses. According to the CDC , about 27% of Americans have a disability. That means you could be preventing a quarter of consumers from engaging with your site if you don’t make it accessible. Here are some practical recommendations to ensure accessible design: Ensure a strong color contrast: Color contrast is the difference in brightness between foreground and background colors. The contrast ratio is the difference in contrast between foreground and background. The Web Content Accessibility Guidelines (WCAG) says that a contrast ratio between text and its of at least 4.5:1 for normal text and 3:1 for large text is necessary for it to be visible to low-visibility users. You can use tools like Webaim Contrast Checker to check color contrast compliance. Use alternative text: People with vision impairments use screen readers to process the information on a website. These tools rely on alternative text, or alt text , to translate images and videos to their users. Therefore, adding captions and alt text to images is vital. Additionally, captions as well as video transcripts or close captioning are necessary for people with hearing impairments. Enable keyboard navigation: Some users may have difficulty using a mouse due to motor impairments, so ensuring that all interactive elements can be accessed and controlled using the "Tab" key on a keyboard is essential. 10. Leave a lasting impression While visual consistency and intuitive navigation are crucial for creating a seamless user experience, it’s important to find opportunities for unconventional design choices. Injecting creativity and uniqueness into your site can be a powerful way to set yourself apart from competitors and establish a distinct brand identity. Check out these ideas for leaving a lasting impression: Try out asymmetrical layouts: Experiment with non-traditional, asymmetrical layouts to add visual interest and make your website feel dynamic and engaging. Implement microinteractions: Subtle, interactive elements throughout your website—such as hover effects, animated buttons or playful loading animations—can make the user experience a bit more fun without distracting the user. Make your own graphics: Use custom illustrations that reflect your brand's personality and story. These illustrations can be hand-drawn or digitally created in a distinctive style that sets your website apart from others.

By 2030, the influencer marketing industry is projected to reach $97.55 billion , driven by the sustained rise of short-form video platforms such as TikTok, Instagram, and YouTube. The creator economy continues to grow as social media usage reaches record levels. Brands are increasingly partnering with creators to connect with Millennial and Gen Z audiences in authentic, meaningful ways. This thriving space shows no signs of slowing down. Whether you're exploring new marketing strategies and looking to find a social media influencer to work with, or an aspiring influencer yourself, we’ve curated a list of this year's up-and-coming influencers to watch in 2025. Best of all, almost all of them have created a website on Wix. This list covers a range of industries including web design, fitness, eCommerce, business, fashion, art, travel and more. Stay tuned: These up-and-coming influencers will accomplish impressive things this year. Up and coming influencers to watch out for in 2025 Alexandra Kaufmann Izzy and Ailbhe Keane The Planet D Aly Gray Salim Dabanca Zander Whitehurst Shayda Campbell Kristen Addis William LaChance Rebecca Lueck Paul Fuentes Abi Connick Kailash Saravanan Lillian Jackson Anya Butler Katie Costa Tommy Geoco Zaria Forman Lucy Lugi Mia Stav Emily Paton 01. Alexandra Kaufmann Instagram: bahayogi Followers: 504K Age: 32 Location: Nassau, Bahamas Target audience: Men and women ,18-65+ “More practice, less ego,” is Alexandra Kaufmann’s mantra. With an Instagram following of nearly half a million, she has successfully curated a yoga business traveling the world and teaching celebs like Nicole Kidman, Reese Witherspoon and Jennifer Lawrence. As Kaufmann’s impressive reach continues to grow, so does her entrepreneurial spirit: “I am super excited about all elements of growth and expansion in my business. I am currently working on new courses, retreats and even a swimwear line.” Keep an eye out for her trips to Greece in August and Kenya in November, and access her courses for mobility and beginner's yoga through her Wix website. 02. Izzy and Ailbhe Keane (Izzy Wheels) Instagram: izzy wheels Followers: 51.5K Age: 26 and 30 Location: Dublin, Ireland Target audience: Wheelchair users Sisters and best friends Ailbhe (pronounced Alva) and Izzy Keane grew up in Galway, Ireland. Ailbhe, who studied at The National College of Art and Design (NCAD), designed a collection of removable wheelchair covers for Izzy, who was born with Spina Bifida and paralyzed from her waist down. After a video gained 13 million views in one week, their colorful brand Izzy wheels became a viral sensation. The sisters have collaborated with a range of global brands such as Barbie, Disney, Marvel and Hello Kitty, raising money and awareness for disability charities along the way. Izzy Wheels has also been featured in a range of publications including ​​ Vogue , O , It's Nice That , TechCrunch and more. They were also included in the Forbes' "30 Under 30" list. Check out Wix and Izzy Wheels' video collaboration. 03. The Planet D Instagram: theplanetd Followers: 192K Age: 51 and 52 Location: Canada Target audience: 35 -55, high-income households with a healthy love for travel and adventure Forbes named Dave and Deb one of the top 10 travel influencers in the world. With the motto “adventure is for everyone,” the OG travel bloggers behind "The Planet D" have inspired people to explore the world since 2009, visiting 120 countries on all seven continents. The blog has won countless awards for their written and visual content, including those from the Society of American Travel Writers and the North American Travel Journalists Association. This upcoming year will be filled with change, as the pair plan on taking fewer contracts and explore the world on their own terms: “We are going back to our roots to take on road trips and to travel around countries for weeks or months at a time.” 04. Aly Gray Instagram: alygrayfit Followers: 11.2K Age: 30 Location: Destin, Florida Target audience: Busy moms or business professionals who enjoy strength training—average age 25-60 Self-proclaimed foodie, fun junkie and health addict, Aly Gray has created her own entrepreneurial empire, offering a 360-degree fitness experience for her clients. Over the last 2.5 years, Gray’s On Demand library clocks in with more than 350 classes and 11 fitness challenges—plus an online cookbook and a set of custom playlists . 500 AGFit members have joined in from around the world, gaining access to her recipes, blog and exclusive branded merchandise via her shop page. 05. Salim Dabanca Instagram: ux.mars Followers: 89.7K Age: 32 Location: Izmir, Turkey Target audience: UX/UI Designers Product Architect Salim Dabanca gave up a $12K monthly Silicon Valley salary to forge his own path and cultivate a supportive, strong community for UX and UI designers. Since then he's helped more than 10,000 designers and many start-ups through his Portfolio Book and Design Job Interview Kit. He also founded The Mars Design Club to prepare designers for their dream job. In exchange for overcoming daily UX/UI challengers, designers receive exclusive benefits and perks. “My motivation and inspiration are humans. I want to leave the world better than I found,” Dabanca says. 06. Zander Whitehurst Instagram: zanderwhitehurst Followers: 716K Location: London, United Kingdom Target audience : Folks wanting to kick start or accelerate their tech career Zander Whitehurst is no stranger to the tech world. The product designer founded Memorisely, a platform which offers live bootcamps and online classes for those looking to launch their tech careers. He’s also on the Educator Advisory Board for Figma. But he's probably most known for his super engaging, highly informative short form videos on UX/UI design. They've gained him 159.7K TikTok followers (and 1.2 million likes). Whitehurst is dedicated to making design accessible and affordable to anyone who wants to find success online. He says the community of 150+ countries who all share their energy to learn inspires him every day. 07. Shayda Campbell Instagram: shaydacampbell Followers : 193K Age: 40 Location: Stratford, Ontario, Canada Target audience: Typically women around my own age, but I just love to see adults getting over the fear of making art Canadian artist and content creator Shayda Campbell has rooted her YouTube channel idea in the idea that “making the artifacts of our everyday life, things like cookies, calendars or greeting cards, into things of beauty is an important task." With one million subscribers to her YouTube channel, Campbell’s warm and welcoming videos embody her idea that "it's just lovely to be surrounded by lovely things." This calm crafting environment feels like you’re casually sitting with a good friend, working on a creative project together. Her content is readily available for free online, as well as through Patreon and a series of online e-courses. Shayda shares, "This year, I'm super excited to have finally opened my online print shop. You can now find my designs on cards and shop my art prints! Only took me five years to get around to it." 08. Kristen Addis Instagram: bemytravelmuse Followers: 133K Age: 37 Location: Nevada Target audience: Millennial women Four years into her steady investment banking job, Addis found herself in “golden handcuffs.” Miserable, she decided to quit, end her lease, pack a bag and purchase a one way ticket to Bangkok. In 2012, she started her own travel blog Be My Travel Muse , encouraging and empowering women to travel solo . Since then, she's been to more than 60 countries. After a decade of steadily growing her audience and influence, Addis now has one of the top women’s travel blogs in the world. She's been featured in a variety of publications including Business Insider , Vogue and Marie Claire . Not to mention, Addis has successfully monetized her blog , earning up to $50k a month . Her next adventure? Traveling with her newborn son. In her words, "I can't wait to show him the world". 09. William LaChance Instagram: wmlachance Followers: 100K Age: 51 Location: St. Louis, Missouri, USA Target audience: Peers, most importantly. "There’s unprecedented insight to work being made all over the world, and sharing in and having access to that conversation has become fundamental to my studio practice. Collectors and collaborators observe and get in touch when they’re so compelled." Contemporary artist William LaChance’s vibrant and brightly colored kaleidoscope pieces are hard to miss. As he describes his work in his bio: “The paintings have shifting hierarchies of similar concerns: of material exploration, abstract identity, formal space and narrative expression. They openly blur the boundary between high art and applied arts not only in principle but in practice-lending themselves to various manner of surface design, from textiles and branding to fully realized earthworks.” LaChance’s pieces appear in a range of collections including those of The U.S. Federal Reserve, the National Broadcasting Company, Nike, and the Kemper Museum in Kansas City. In addition, one of his bold murals in Kinloch, Missouri was named the best designed basketball court in the world by Architectural Digest . In 2023, he had a new solo show at Madison Gallery in California. You also can find his work show internationally at Galerie LeRoyer in Toronto and Montreal, Prior Art Space in Berlin and Barcelona and two galleries in the Middle East: Corridor Contemporary in Tel Aviv and Belvedere Art Space in Dubai. 10. Rebecca Lueck Instagram: beccajeanphotography Followers: 15.2K Age: 41 Location: Portland, Oregon Target audience: Moms and photographers Teacher turned full-time photographer, Becca Lueck’s love of children shines through her work. A mother of two, Lueck is passionate about family, and her award-winning work capturing the brighter moments of life beautifully reflects that. Think beautiful sunset light, silly and energetic kids and gorgeous Pacific Northwest landscapes. In 2023, she planned plenty of travel including Joshua Tree, Las Vegas and Alaska. "The trip I'm most excited for is in April I'll be traveling with my best friend to Scotland and Ireland for her 40th birthday," she says. "We've been talking about this trip for a while and we are finally making it happen." 11. Paul Fuentes Instagram: paulfuentes_photo Followers: 85.1K Age: 35 Location: London, United Kingdom Target audience: 60% women, 40% men, between the ages of 25 to 40. Creative people and travel and design enthusiasts. Photographers and filmmakers. Paul Fuentes' artwork is inspired by the endless summer of mid-century America , a love for Palm Springs, California and big cats. Each of Paul’s dreamy photographs is a multi-layer image, with elements separated and then brought together to create one cohesive work of art. By constantly exploring the unknown, he takes you on a trip to iconic destinations. Together with his partner Ilse, they have two different collections of art prints: The Design Collection and The Travel Collection . 12. Abi Connick Instagram: itsabiconnick Followers : 519K Age: 26 Location: Bristol, UK Target audience: Designers and freelance creatives wanting to improve their technical design skills, gain confidence and have the correct tools to run a successful business (age 21-30). Brand designer, educator and entrepreneur Abi Connick says two things inspire her: Her partner, Jack, and (in her own words): “Just knowing that my content and resources can help, inspire, motivate and even have the power to influence other creatives. Whether that's quitting a job to pursue their design business or completely changing a career—seeing other creatives push themselves out of their comfort zones and want more inspires me to show up every day.” Abi shares that he works within the business and inspires her to want more out of life. “I sometimes struggle to see the bigger picture, which means I think small and don't dare to dream big," she says. "Jack is the complete opposite. His vision is huge—which inspires me to strive for more within the business and my personal life.” 13. Kailash Saravanan Instagram: kail.designs Followers: 94.1K Age: 22 Location: Chennai, India Target audience: Anyone who wants to set up an online presence for their business and drive sales. Kailash Saravanan is a UI/UX designer with a primary focus on digital wellbeing, inclusivity, and ethics. With three years of experience in the field, he’s worked with startups, individual clients and corporations. He started his Instagram account as a measure to have an online portfolio and connect with like-minded people, but over the years, it grew to be something more. As Saravanan says, “After several months of posting, some of my posts became viral, and that's when I knew the impact I could have in the design community.” He shared with us, “The fact that several people learn from these posts motivates me to create unique, creative content that would be helpful for them. Currently, after almost 2 years, I have mentored numerous budding designers and have networked with countless designers, agencies, and clients in the design community.” In the coming year, Saravanan is excited to advocate for inclusive design. He also looks forward to seeing how wearable computing and design for the aging population will evolve over the next few years. 14. Lillian Jackson Instagram: brunchinlilly Followers: 2,321 Age: 43 Location: Las Vegas, NV Target audience: Minority women In 2018, Lillian Jackson cofounded Brown Skin Brunchin with Melissa Mason as a way to create a welcoming community for women to meet other minority women. The founders made their idea a reality by creating a strong online presence. According to Jackson: “With Wix and its products, we have been able to successfully launch a community-based platform and app that bring together over 18,000 users on our app and over 1,000 women during in-person events each month. We have been able to scale our membership offerings to be present in over 80 locations across the US, Canada & Caribbean.” The company has grown into a market leader for brunch groups, connecting thousands of women monthly via social media and in real life ( brownskinbrunchin has 30.7K Instagram followers on its own.) This year they expanded the community with the launch of a London group in January 2023. 15. Anya Butler Instagram: meppity Followers: 73.8K Age: 22 Location: Los Angeles Target Audience: Recruiters & animation studios, aspiring young artists, anyone who enjoys my art. Anya Butler is a Los Angeles/UK-based director, designer and content creation master. Inspired by her upbringing in the English countryside and early 2000s mystery puzzle video games, she works with mixed media and explores every aspect of the animation pipeline and process. In her own words, “I love injecting whimsy into the everyday, making the ordinary ✨ extraordinary✨." She's currently studying character animation at California Institute of the Arts, where she feels incredibly honored to be surrounded by such talented, creative classmates. When she’s not drawing, she’s either at the gym, making music, editing videos for her YouTube channel (with over 160K subscribers) or tending to the local wildlife. Butler has also extended her entrepreneurial arm into merchandise including stickers, keychains, prints and more. In this coming year, she will work on an animated short film. 16. Katie Costa Instagram : blynksocial Followers: 4,815 Age: 24 Location: Atlanta, GA Target audience: We work closely with the most dope BIPOC, LGBTQIA+, and women creatives that are ready to build the brand of their dreams while having a ton of fun along the way. Katie Costa is the founder and lead designer of BLYNK Social, a strategic design and social media agency for brands that want to make a bold statement. The agency focuses on offering brands a fresh take on the digital world from a Gen Z perspective. Their work honors their clients' quirks and unique qualities and connects them with their dream community online and IRL. Katie says her clients inspire her and she's honored to help brands grow with confident: "There's never a shortage of bad*ss business owners on a mission and it's inspiring to share a creative space with them." In 2023, she released a workshop series. 17. Tommy Geoco Instagram: itsdesignertom Followers: 231K Age: 37 Location: Phoenix, AZ Target Audience: Practicing designers who want to improve their craft and developers who want a better grasp of design patterns. Tommy Geoco (aka DesignerTom) has designed products for over 13 years, leading Silicon Valley design teams and founding startups, including i (which Logitech's Streamlabs acquired in 2016). On social media, Tommy talks about design's function in modern product teams, sharing tips about design patterns, collaboration and quick decision making. Almost one million people have followed Tommy's Instagram to learn product design from his personable content. He even launched a podcast, The Zero Content Design Show to expand his reach and connect with more designers. Tommy shares, "I geek out over good systems and processes that speed up decision-making. I love looking under the hood of successful companies to see how they're puzzle-solving." 18. Zaria Forman Instagram: zarialynn Followers: 218K Age: 41 Location: United States Target audience: Varied Known for her breathtakingly realistic, large-scale pastel drawings documenting climate change, artist Zaria Forman’s work sheds light on the pressing climate crisis through her use of photo-realistic imagery of remote arctic landscapes. Forman has traveled extensively, including flying with NASA on several missions over Antarctica, Greenland and Arctic Canada. According to Forman: I have always been inspired by landscape, but in composition, my work has become more and more detailed. It hasn’t been intentional, but looking back, it’s the biggest difference I see in comparing my work from ten years ago to my work now. I try to push my own boundaries as much as I can, by attempting compositions that intimidate me, or textures I find difficult to render in pastel. I learn the most when I work outside my comfort zone. Looking forward, Zaria is excited about her upcoming solo show at Winston Wachter Fine Art, New York in Spring 2023. The show will highlight close-up views of glacier ice from Fellsfjara, Iceland. 19. Lucy Lugi Instagram: lugidesign Followers: 114K Age: 27 Location: Cardiff, UK Target audience: Creative entrepreneurs in the lifestyle/wellness/creative space who want to build their business empire and live a life of freedom. Creator and designer Lucy Lugi prides herself on “playing by her own rules and being financially and mentally free.” As she shares on her website, “I get a buzz out of helping you to craft your brand and live the life you’ve always dreamed of.” She seeks to work with fellow ambitious creators and brands who want to push boundaries and follow in her footsteps. Lucy draws her own inspiration from typography and interior design. She says: I love experimenting with type to create something gorgeous and almost abstract, you’ll find a lot of that within my portfolio and social media. I find interiors brilliant for helping me craft the perfect color palette. I studied architecture in university, so tapping into that side of things is fun. In the coming year, she hopes to continue growing her business and hire an assistant. 20. Mia Stav Instagram: miastavcakes Followers: 24.9K Age: 26 Location: Wisconsin, USA Target audience: Bakers, small business owners and cake lovers Baker extraordinaire Mia Stav is a one-woman operation who creates decadent and elaborate cakes in a style that is uniquely her own. Her 208.7K followers on TikTok love her behind-the-scenes content. Videos include buying ingredients and her Starbucks runs to keep her day going. 21. Emily Paton Instagram: staxcycleclub Followers: 4,671 Age: 35 Location: Calgary, Alberta, Canada Target audience: Fitness enthusiasts from around the globe Emily Paton’s passion and commitment to fitness shines through every detail Stax Cycle Club's online presence. In March 2020, Paton made a difficult decision to close her studio, just two days before the government announced all non-essential businesses to close due to COVID-19. Rather than letting this slow her down, just two days later she began live-streaming with a small group of instructors and two webcams. She offered free classes to those who were struggling financially but still wanted to stay active at home. Today, she offers hundreds of online classes—both live and on-demand—and has built a strong community of devoted fitness enthusiasts. She's inspired by connecting people through mindfulness and movement—regardless of geographical location—and is excited to see where the industry will go in the coming year.