- Rachel Bistricer
- Sep 24
- 8 min read
Video trends are constantly shifting, bringing fresh energy and new visual languages to the forefront of digital creation. Some trends burn bright and fast, while others evolve into timeless techniques that define an era of content. For any creator, knowing which styles have staying power is key to producing work that not only looks current, but also connects deeply with your audience and supports effective video marketing.
We've explored the landscape to identify the most impactful and lasting video trends for the year ahead, giving you a clear roadmap to what's next. This guide is here to help you navigate the ever-changing world of digital style with confidence. You'll gain the insight to make informed creative choices, ensuring your projects feel both innovative and relevant.
Discover how to make a professional video that stands out.
Top 10 video trends for 2025
With $111 billion projected to be spent on short-form video this year and 89% of businesses already using video marketing in 2025, it’s clear that investing in the latest trends is essential for anyone looking to stand out. Ready to take your work to the next level? These are the top 10 video trends that will dominate 2025:
01. Vlogging
Once the subject of laughs (how weird was it to see someone talking to a camera in the middle of the street just a few years back?), vlogging is expected to be one of the biggest video trends of the year. Granted, vlogging in 2025 is not the same as it was in its early days. If you want to become a successful vlogger, you’ll need more than a well-lit room and a nice voice.
Learn how to vlog and start sharing your story today.
Nowadays, being a vlogger means taking your audience on your adventures across the world. Think of it as a travel video with a more personal touch. It’s that combination which makes this type of content so popular, as viewers not only feel drawn to the visuals, but also establish a connection with the media creator. As a result, you’ll grow a loyal audience around your work.
02. The great outdoors
The great outdoors has strongly positioned themselves as key media subjects, becoming one of the top video and photography trends we’ll see in 2025. Wanderlust feelings have claimed a space in the soul of videographers around the world, leading them to the most remote locations on the planet in search of awe-inspiring visuals.
While the popularity of this type of content is far from new, it doesn’t look like it will stop growing any time soon. Each of these videos inspires many other creators to follow their adventurous dreams of adventure, which only strengthens the fame and power of this video trend. Brands are also playing their part by sponsoring trips and paying creators to include their products on the videos.
03. Non-horizontal videos
The launch of IGTV in mid-2018 was widely considered a major turning point for video, with many believing that most videos would be shot vertically from then on. This initial craze failed to meet expectations, and the platform started supporting landscape video a year after its launch. In spite of this, IGTV in particular and social media in general has had a huge impact on the way we create, share and consume videos.
While the vast majority of videographers is still shooting their content horizontally, they’re now open to other creative approaches when sharing their work online. Vertical and square formats are one of the biggest video trends of 2025, as creators aim to take as much space as possible on overcrowded social media feeds. These clips are usually cropped editions, both in framing and duration, of complete versions available on the artist’s website or on video-centric platforms such as YouTube or Vimeo.
Vertical formats have become more important for capturing attention on mobile-first platforms like TikTok and Instagram Reels. Embracing these layouts is no longer just a creative experiment—it's a strategic move to meet users where they already are, making sure your content feels right at home in their scrolling experience.
04. Drones
Since the beginning of time, humans have dreamt of experiencing the world the same way birds do. Nowadays, we can do so from the comfort of our own home, thanks to the ever-growing popularity of camera drones. This piece of equipment has become one of the most popular types of cameras for photographers and videographers alike.
The use of drones in video creation is especially popular to capture wider types of shots such as establishing and long shots. This helps creators introduce the context of the action, while offering an unparalleled view of astonishing sceneries. The visual power of this unique perspective is the main driving force behind the establishment of drone footage as one of the biggest video trends of the year again.
05. Hyperlapses
Hyperlapses function on the same basis as timelapses: taking photos at regular intervals with minimal to no camera movement. Only on hyperlapses, cameras are in constant movement through longer distances.
We know what you’re thinking. Yes, hyperlapses have been around for some time and they already had their time as one of the biggest video trends of the year somewhere around 2014. But if the Backstreet Boys can have a successful comeback, why can’t hyperlapses?
While their original success was primarily due to technological advancements on smartphones and powerful photography apps’ features, this time around they take a much more professional approach. This new popularity surge for hyperlapses is taking place primarily in the events, commercial and travel videos spaces. This creative technique allows professionals in this field to offer a much stronger feel for the story as well as set their work apart from the swarm of video content that has taken over the internet.
06. Live Streaming
Live streaming has become an internet sensation with the launch of Facebook Live in 2016 - although the platform’s success was short-lived, because once the initial rush slowed down, so did most users. The popularity drop of this space, however, did not translate to general live streaming practices. Live video has claimed a strong position in the industry, and we have yet to see it reach its maximum potential. As creators strive to explore new potential uses for live streaming, this type of content will become one of the main video trends of 2025.
Learn how to live stream effortlessly and reach your audience in real-time.
Recently, this has been one of the preferred forms of engagement between creators and their audiences, as it’s not often that they get to have conversations in real-time. This type of practice is commonly used to hold Q&A sessions and share video tips and experiences. Most live streams are announced a few hours in advance, in order to generate buzz and ensure that there are enough viewers to make it worth the effort.
The continued growth of live streaming also reflects a broad shift toward interactive and informative content—highlighted by the fact that 73% of video marketers have created explainer videos to educate and engage their audiences. As live streams become more common in fields like Q&A, tutorials, and product walkthroughs, this format is merging seamlessly with educational video trends.
07. Educational videos
Online studies have become incredibly popular across all disciplines. This is, of course, nothing new. Educational videos and tutorials have been around for many years, even before platforms such as YouTube became as popular as they are today. The reason why educational videos will be one of the biggest video trends of the year is not a huge increase in users, but because of a brand new wave of teachers.
The popularity of social media platforms has allowed experts across many fields to share their knowledge with people all over the globe and build a reputation for themselves. In order to monetize their efforts, most of these experts have started creating online workshops and video courses to share more in-depth content. Thanks to tools such as Wix Video, they can easily offer content subscriptions and sell their educational videos without depending on third-party learning platforms.
Read more: How to sell videos online.
08. Ephemeral stories
The introduction of ephemeral content on social media platforms was actually one of the main forces behind the expansion of video creation for those who aren’t professional videographers. Tools such as Instagram Stories offered other creatives in other disciplines the chance to give video a try, without any pressure to produce content good enough to be part of their portfolio. The main reason for this is that people who consume this type of ephemeral content do not expect it to be as high of quality as that shared on public feeds.
There’s a common belief that these pieces of content are usually unfinished clips or sneak peeks into upcoming projects. As a result, these features are used to share bite-sized video clips, spontaneous stories and keep your audience updated on your whereabouts. In a time when engagement plays such a huge role in creative fields, the importance of these platforms has placed them high up the list of the main video trends of 2025.
09. Muted videos
No matter how many hours you spend finding the perfect free music for your videos, you need to keep in mind that a significant portion of your audience will experience your content without sound. Amazingly, 78% of online users now prefer to learn about a product or service in short-form videos—a format that’s frequently watched in sound-off environments, especially on mobile and social platforms. Avoiding such a crucial part of video content was unheard of just a couple years ago, yet it’s now become the norm for most social media users. It all began when Facebook introduced its autoplay feature, which automatically plays video content with no sound. This move was quickly adopted by other social networks.
Muted videos aren’t just a fleeting trend—they’re a challenge that opens up real opportunities for creativity and connection in 2025. To meet audience expectations, plan for silent viewing from the very beginning, starting with your shot list. This approach helps you find engaging visual solutions that keep viewers hooked, even with the volume down. Additionally, if your video includes spoken dialogue, transcribing it and displaying accurate subtitles is key. Not only does it keep your story accessible to those with hearing impairments, but it also ensures that no one misses a moment, making every viewer feel included.
10. Search engine optimization
SEO is something you’re probably very familiar with after creating a video website. If you haven’t done so yet, make sure to pick one of these free videographer website templates on your way out and build your site as soon as you finish reading this article.
SEO stands for Search Engine Optimization, which in real English means following a set of guidelines to ensure your content appears among the results of Google, Bing, Yahoo and other similar platforms. SEO used to be focused solely on written text, but Google has started to use AI to identify relevant video snippets that are then autoplayed on the results page.
Since having your content appear on the leading results for related Google searches is probably the biggest opportunity for any creator, it’s easy to understand why SEO will be one of the biggest video trends of the year. To make your videos discoverable, include relevant keywords on their descriptions and titles, as well as a transcription of any dialogue in it.
Want to know more about search engine optimization? Take a look at this video SEO guide to learn all about this practice.
Video trends FAQ
Do I need expensive equipment to create trendy videos?
Not at all. Many of today's most impactful video trends, like vertical video for social media and authentic, unpolished content, are perfectly suited for smartphones. The focus is more on the story you tell and the value you provide than on cinematic quality. You can create amazing, relevant videos with simple tools and a clear creative vision.
How can I make my videos more accessible?
A great way to improve accessibility is to embrace the silent and captioned video trend. Adding clear, easy-to-read captions ensures that your content is understandable to viewers who are hearing-impaired or watching in a sound-off environment, like a public space. This simple step can significantly expand your reach and make your content more inclusive.
What is the difference between long-form and short-form video?
The main difference is length and depth. Short-form video, like TikToks or Reels, is typically under a minute and designed for quick, engaging consumption. Long-form content, such as detailed tutorials, documentaries, or in-depth interviews, runs longer and allows you to explore a topic with greater detail. Both have their place; short-form is great for grabbing attention, while long-form is ideal for building authority and a dedicated community.