12 of the Best Marketing Blogs
Keeping up with trends in your industry can be a challenge, especially when you have your own biz to run. Indeed, if you've been busy creating your business website, you may have missed out on meaningful marketing practices that are being used to get more customers to purchase your products and services. This is why staying in the know is imperative, not optional.
Luckily, there are several marketing blogs out there to help you create exciting content, maximize the impact of your website, and reach your audience. The problem is finding the ones that are most beneficial to you. Don’t worry though, we’ve taken up the task of laying out some of the best marketing blogs available now..
Here’s a quick rundown of the best marketing blogs you can find today:
Social Media Examiner
Orbit Media Studios
Content Marketing Institute
Search Engine Watch
1. Wix Blog
It’s hard to say we’re not partial to our very own blog, but we’re proud to boast that the Wix Blog offers up valuable content across a multitude of digital marketing topics. Whether its SEO or social media marketing, we have your back, but that’s not all. You’ll also find small business tips, eCommerce articles, web design guides, and of course, plenty of inspiration! And that’s not even mentioning our amazing sister, “pro” blogs dedicated to photography and content writing.
Whether you’re looking for social media marketing tips to supercharge your campaign efforts, how to build customer loyalty for your online store, or just want to kill some time and read about the best Instagram bios to brighten your day, the Wix Blog has something waiting for you.
If we had to describe Adweek in one word, it would probably be dense. Or informative. Informative-dense is one word, right? In no way is that a bad thing, either. Starting out as a magazine in the late 1970s, it’s since launched it own website dedicated to bringing you the best marketing news in various industries. In fact, there’s probably little need to introduce you to the brand, as you’re most likely aware of it.
Adweek’s approach is to bring you breaking news in advertising, media, and technology. The newsy vibe doesn’t take away from any of the fun either. Since it covers multiple topics, you’ll never be bored! Not only can you read up on ads and agencies, but also about the entertainment industry. All of this allows you to keep up with your varying interests as well. From Netflix renewing Stranger Things for a 4th season to Geico’s new spooktacular ads for the Halloween season, and it’s Ad of the day series, Adweek is as interesting as it is informative.
3. Neil Patel
Oh, that Neil Patel. If you don’t know his name, then you ought to get familiar with it, especially if you have any interest in online marketing. His blog is filled with incredibly useful tips, covering topics like content marketing, conversion rate optimization, SEO, and much more. In fact, he's so successful that he knows how to make money blogging and earn a living from it.
Neil Patel’s blog allows you to filter what type of content you want to read about so you can get straight to the good stuff. Best of all, you won’t be stuck reading a ton of articles until your eyes are tired. Both videos from his YouTube Channel and podcast episodes can be found within the blog so you can learn everything Patel has to say in the way that works for you.
The best-selling author is a force to be reckoned with in the online marketing world and even those well seasoned in marketing practices will be able to learn a thing or two from him. The blog is updated consistently, so you can rely on his site to have the latest marketing techniques and trends.
Social Media Examiner provides great content for, you guessed it, all things social media. This is a one-stop shop for finding out about all the new features or marketing techniques marketers are using today, making it a valuable tool and a must-bookmark site.
In addition to social media news and trends, Social Media Examiner also provides rich “how-to” content that will allow you to get started with various social media platforms for your marketing purposes. From Facebook Ads to YouTube Ads, and from Instagram and LinkedIn marketing, these must-read guides are not to be missed.
Looking for more? Well, they have it. If you’re all caught up on news and trends, Social Media Examiner also offers useful articles about the tools you can use to achieve the best outcome for your marketing on these networks, or at least a way to make your experience easier. From uber-specific to broad, catch-all articles, there’s definitely something for everyone.
5. The Moz Blog
If you’re looking to sharpen up your SEO and online marketing skills, the Moz Blog is a must read. Founded in 2004, primarily as an SEO blog, Moz has since widely expanded its content. You can now find all the ways to improve your ranking on search engines that you used to, but you’ll also be treated to other marketing tips, including content marketing and other tools.
What sets the Moz Blog apart is its writers. While we’re hardly insulting any of the talented writers on any other blogs on this list, the writers from the Moz blog create content with an unrivaled authority, and they aren’t afraid of getting technical either. Those seeking the lesser-known or specialized aspects of the SEO world will find informative reads from this Blog.
The Orbit Media Studios Blog is dedicated to bringing you great features and tips on content marketing, analytics, and web design. Although it’s a content-focused site, you’ll also find helpful SEO tips throughout.
This is a blog that will give digital marketers a lot of “aha” moments, as the suggested tips within the articles aren’t overly technical, but wholly practical for anyone with even a fairly loose grip on online marketing. You’ll find topics focused on repurposing your content, how not to do keyword research, and killer eCommerce tactics for your website, among others. The content provided on the Orbit Media Studios blog is expertly written and easy to follow.
HubSpot is on a mission to help you grow your business. It offers its own specialized software to help businesses succeed in marketing, sales, and service, but that’s not the only place you’ll get the help you’re seeking. The HubSpot blog is a fantastic resource that offers a ton of value.
Broken down into four sections for marketing, sales, services, and news and trends, the HubSpot blog lets you cut the fat and get straight to what you want to know about. And thanks to this simple divide of categories, there’s no sifting through content that’s not relevant to your search. Within each section is a goldmine of content, where one article is as helpful as the next, covering topics that will resonate with a full-time marketer or a first-time small business owner learning the ropes.
You've probably noticed a trend by now of SEO-focused blogs. Ahrefs is no outlier for that matter. It's firmly an SEO-first blog - which isn't shocking - but it's "runner up" content is also just as good.
A large bulk of the content found on Ahrefs deals with general and technical SEO. You’ll also find SEO studies and industry-based news. In addition to this, there’s ample content on keyword research and link building to consume. While considered a minor part compared to the amount of SEO content, Ahrefs also features incredibly helpful articles on content marketing, social media, and outreach techniques.
Content marketing is a fantastic way to get traffic and provide your audience your own expert insight into your industry. So it should come as zero surprise that there are blogs dedicated to this type of marketing. The Content Marketing Institute is one such place, and there’s a lot you can learn (and love) from it.
This blog is one that takes content marketing and dissects it into its many facets so there’s no stone unturned on the subject. This is particularly great if you have specific needs or questions within the realm of content marketing. CMI topics include visual content and design, SEO, strategy, creation, distribution, and more. In other words, you can learn virtually everything you want about content marketing practices in one place.
That’s not all, either. The Content Marketing Institute also offers consulting and training, as well as a magazine and podcast on all things content marketing.
With a blog name like Search Engine Watch, you’ve got to expect some vital SEO tips, and that’s exactly what it delivers. It’s no one-trick pony, either. The site covers the entire spectrum of the SEO world, allowing you to funnel everything into the precise area you’d like to learn about. You’ll be able to read interesting, SEO-adjacent articles on topics like PPC, social, content and development.
Search Engine Watch provides a full scope of how digital marketers can push their SEO strategies to the max, in various different ways. It’s an invaluable tool for anyone looking to learn about, brush up on, or optimize SEO.
Copyblogger has been around since 2006, and has been called the “bible of content marketing,” which would be a fairly accurate assessment. It’s mission is to help marketers and writers alike not only craft great content marketing strategies, but also receive tips on how to improve what they already have done.
Copyblogger doesn’t just cover writing blog posts. Sure, you will find a lot of content pertaining to blogs, but there’s so much more to it than that. It covers categories like creativity (a must for content creators), copywriting, productivity, entrepreneurship, and much more. All of the topics center around making you a better content marketer, and show tactics and strategies that can make a major difference in the way you create and think about content.
12. Conversion XL
Conversion XL’s mission, as described on its own About page, is to democratize elite know-how. This is just another way of saying that it’s providing knowledge to the public that’s otherwise kept for smaller, elite groups of people. It does this by offering high-quality and actionable content for marketers who want to be the best at what they do. Its content writers aren’t afraid to get technical when they have to, and makes no apologies about it. It’s a very no-BS approach that will be inspiring to some and intimidating to others. Nonetheless, it’s incredibly valuable.
Whether you’re looking to learn about customer acquisition, building your business, analytics, or the psychology of it all, Conversion XL brings it to you, point-blank.
By Blake Stimac
Wix Blog Writer