How to Promote Your Blog on Facebook
One of the greatest joys of having a passion about something is sharing your knowledge with others who share in that same love. And when it comes to sharing that knowledge with the online world, one of the best ways to do it, no matter your industry, is by learning how to start a blog. Sharing your advice and experience helps solidify yourself as an expert in your field. Another added benefit to having an active blog is an improved SEO ranking from Google due to the fresh content you’re churning out. Still, in order to have what you’d deem a successful blog is accruing actual readers of said blog.
Getting readers for your blog is one of the biggest challenges for any newbie writer. However, by using the right tools, or simply by sharing it to the right locations, you can create your own following from scratch. Speaking of locations, there’s a good chance you have a Facebook page (if you don’t, this is the time to create one). Since you’ve got your blog and Facebook page, all that’s left to do is connect the two and make them work for you. Here are 8 tips to promoting your blog on Facebook.
1 article = 1 post
We’re going to go ahead and state the obvious if it wasn’t made abundantly clear already. For every blog post that you write, create a dedicated Facebook post for it. Yes, your blog subscribers will be notified of your new blog posts, but others who aren’t subscribed have a much better chance of stumbling upon your new blog post in their Facebook Feed than a Google search. The idea is to be active on Facebook so your audience knows you are “present” on the network. Being ‘active on Facebook’ means that you should be posting at least once a day and sometimes twice. Sharing too little won’t allow you to properly reach your potential audience, and sharing too much may trigger Facebook’s antispam algorithms and penalize you if you’re mistaken as a pest to your community. As with most things in life, it’s all about achieving balance.
Tip: If you do not have fresh content to share for a particular day, don’t worry! Recycle an old post that was successful to keep your audience engaged.
Post to Facebook Groups and other pages
Facebook has a knack for showing you content that you may be interested in, but it can only do so much. There’s really zero guarantee that your blog post is going to reach the eyes of your ideal target audience just by sharing it on your feed. This is why you need to promote your blog posts on other pages, like Facebook Groups. Doing so provides a double whammy of getting your posts in front of your existing community in another locations and in front of those who aren’t in your community at all but are in your target audience.
Tip: Don’t forget to share your blog articles with your friends and family. Facebook prioritizes posts from people you are close with before brands and other pages you follow, so having one of your closest friends or your family members sharing your post can help with organic discovery on the Newsfeed. Also, don’t forget to promote your posts from your own personal account. You are your best ambassador, after all!
BANG: Grab attention
You’re a writer. You have strong opinions on the Oxford comma. You’re the type to lose sleep over not being able to find the perfect word. Then you have the average reader, who thinks they have mastered the “art of the scroll.” News flash: they haven’t. Instead, they scroll at the speed of light stopping only for words that demand attention or their personal interest. No matter how you spin it, it’s a tough crowd out there. More accurately, it’s a hard to please and a lazy crowd, but you’ll need to cater to them all the same. “Before you jump into the esoterics of whatever subject is on dock for today, you’ll need to attract your reader with attention-grabbing copy. One of the best ways to get noticed is with short, pithy text. Get your point across as quickly as possible to intrigue or evoke an emotional response from the reader, whether it’s joy, sorrow, or anything in between. Hell, pick a fight if it gets them to read your blog.
Tip: If they aren’t scanning for attention-grabbing words, they’re more than likely looking at images, so make sure that all of your blog posts have an equally mesmerizing photo accompanying it.
Take advantage of new Facebook features
Facebook is ever-changing and most recently, those changes have been for the better. It also releases more features than you can shake a stick at, but it usually takes a while for them to catch on or for enough people to really start using them. For the most part, new features get the most traction from geeks and social media influencers, but it’s also a great way for you to push your blog. Whether you’re taking advantage of stories, 360 photos, or live video, push your content in as many avenues as you can for maximum effect. You can even get rewarded by using features like live video, as Facebook algorithms will prioritize this content due to its urgent and timely nature, allowing it to be seen by more people. Don’t know how to work with Facebook live? Check out our helpful guide right here to show you the basics.
Add sharing icons
You spent time and effort crafting your blog articles, so make sure that it’s easy for your readers to share it with their friends on various social networks. Luckily, the Wix Blog has this capability built-in, so with just one click, your readers can share your blog to Facebook, Twitter, and other social networks.
On the flip side, someone who just read one of your great blogs may want to know where they can find you on social networks. This is where the social bar comes in and it should be prominently displayed on your website so visitors know what social networks they can follow you on to stay up to date with your blog.
Communicate with your audience
You’ll find this suggestion on any article about social networks, or at least any post about how to be successful on social networks. Be social. This means hearing your community out, asking them questions and getting their opinions. It’s essential that you make it known that communication is a two way street between the two of you and that what they say doesn’t fall on deaf ears. Getting to know what your audience preferences will allow you to improve your content and posts, which in turn can help fuel more engagements on Facebook, which in turn can mean more shares and more eyes on your blog post. Treat your community right and they will treat your right back.
Collaborate with other bloggers
At some point you will realize that there will be bloggers out there that cover the same subject as you do. It’s an unavoidable truth that you’ll have to live with, but it’s actually far from being a bad thing. Instead of creating a sword enemy, you should also realize that your competition likely shares the same passion as you do and that’s something to be celebrated. They also have a similar target audience and vice versa, so you can make it mutually beneficial by collaborating with them. Spread the love and when they post a relevant blog to Facebook, share it on your page and tag them. This exposes you to their audience and your audience to them. It’s a win-win.
Hold a contest
If you’re ready to give back to your social community, say it with a contest. Holding a small competition by simply requiring a specific action (like, share, or follow) to win something shows your audience that you value them. It also shows that you are creating a commitment to your followers, which will increase visibility of your gain and can help you. Plus, everyone likes free stuff, so you’re essentially securing increased engagement to some extent.
Tip: Don’t promise the world with your contests, meaning, don’t ask for a like or a share on Facebook for a chance to win a trip to Cancun. The lofty prize for the effortless entry not only looks spammy, it could raise suspicions on Facebook’s end, who could then penalize you. And yes, bad press is still press, but it’s still bad press.
By Blake Stimac
Community & Social Media Manager