5 Powerful Wix SEO Features You Need to Know
Everyone knows that to put on a great show, you need your backstage to work impeccably. The same goes for your online presence. And you can rest assured that this is the case with your Wix website, especially when it comes to Search Engine Optimization. SEO, meaning all you can do to make sure your business is found on Google, Bing and Co. As you know, the more people find you online, the more visits (and more potential clients) you can attract with your stunning website.
You’re in luck because Wix happens to have the best SEO for your website. But do you actually know what sophisticated tools are hidden within the platform that make sure that your website’s SEO rocks? Just like when Harry Potter discovered he’s a wizard, you will soon know what wondrous SEO features are already in your possession. Read closely, as what you’re about to learn about the 5 Wix SEO features of your website will astound you.
Be on the safe side with HTTPS
The popular saying “better safe than sorry” could never be more true when it comes to your website. No, we don’t mean that your website needs to get a flu shot before the winter. The safety we’re referring to concerns your web address. In simple terms, this means that by adding an additional S to your HTTP (for example, https://www.yourstunningsite.com instead of https://www.yourstunningsite.com), you are indicating that your pages provide a secure connection. Google has made it clear that safety comes first, especially when dealing with clients’ sensitive information such as credit cards or personal info. In other words, whether your site has HTTPS is actually a signal in the search engine’s algorithm that can give your ranking a little boost.
So, how do you get that little ‘S’ in your web address? One must acquire something called an SSL certificate. This allows site visitors to view your website over a secure connection. We at Wix are committed to protecting you and your user’s data. This is exactly why your website automatically has HTTPS. The best part: you don’t have to do a thing to enjoy this benefit. Your site URL is now displayed in a browser with a green lock icon, showing your visitors and to Google that they are on a safe property. You can sleep at night knowing that your baby (i.e. website) is safe and sound. Learn more about SSL, HTTPS and possibly other acronyms not mentioned before.
Attract mobile users
As mobile searches are on the rise and already counting for over 50% of search traffic, this should be a key part of your marketing strategy. A website without a mobile version is like fries without ketchup – a good start, but clearly not enough. No online presence is complete without a good access for smartphones and tablets users.
Of course, Wix has got you covered as your website comes ready with a mobile-friendly version that you can completely customize for those viewers on the go. Just by using the power of Wix, you have so many ready weapons in your arsenal that allow you to easily adopt the best SEO practices. Another one being the implementation of accelerated mobile pages (AMP). This will make sure that your blog posts load really fast when clicked on from mobile search results. After adopting some other mobile best practices, check out your mobile view to see it looks exactly the way you want it to.
Keep Wix SEO Wiz by your side
If only life could come with its very own built-in Mr. Miyagi-like personal assistant. I guess not everything can be as easy as improving your SEO with Wix. That’s right, you may not know it but within your website’s dashboard lies a magical tool that will help improve your ranking. Say hello to your new BFF: the Wix SEO Wiz.
What are the magical things he does? After filling in your keywords, the Wiz will provide you with a personalized plan tailored to your website. Your step-by-step plan includes a checklist that will make sure you do exactly what is needed to get the best SEO for your website. Not only will the Wiz show you how to accomplish your tasks and where to add them in the Editor, it will also teach you about some important SEO best practices. You’ll be guided every step of the way, and once you’ve connected your domain you can get insights about your SEO success. Thousands of users are already benefiting from this awesome SEO tool, with 67% of Wiz users appearing on Google’s first page. It’s so good even Google is talking about it: “For the Wix users, this [Wix SEO Wiz] is a pretty cool experience because they can see their page in the search results immediately after they have created it. There is no waiting, there is no wondering, ‘Am I on search or not?’ Within seconds, they’re on Google.” said Mariya Moeva. And the press is getting excited about it too, check out this post by Media Post. Convinced? Go ahead, and get access your SEO plan now.
Start a stunning blog
If the Beatles were marketers, they would have probably named one of their most famous songs ‘All You Need is Content’. Most people in the SEO world know that content is (if not) the most important ranking signal for Google & friends. You’ll hear a lot of marketing gurus telling you to produce “good quality content,” as this has an extremely positive impact on your SEO. But what makes for good quality? The recipe is simple, and will result in your site visitors eating up your every word. Your content needs to be unique (not copied from anywhere else), fresh (frequently kept up to date) and valuable (bring readers value they can’t find elsewhere on the web).
A great approach to achieving all of these three elements is by creating a blog. Indeed, you too can become a master content producer and serve up tasty blog posts to your site visitors. As a professional in your field, you’ve gained valuable industry insights that your readers won’t be able to find on any other blog. In addition, it’s also a great way to frequently use your keywords and let search engines know your content is fresh and relevant. For example, if you’re the proud owner of a yoga studio, you could write a blog post about “The Best Yoga Poses to De-Stress” or “How to Find the Right Yoga Style For You.” So, what are you waiting for?
Make yourself accessible
Web accessibility refers to a practice of making sure that everyone, including people with disabilities, can browse through your website without any limitations, use your services or simply enjoy your work. Not only will it soon be a requirement for all, your website’s SEO will benefit from it too. Think about it: the more people can access your site, the more important metrics such as number of visits, pages viewed and time on page will increase. A surge in user engagement on your site will lead Google to take notice and provide you with a better ranking for your website’s pages.
How do you make sure your website is accessible? It’s simple: create your website with Wix and you’ll get all the perks without even trying. When your website is easily navigable for all types of users, your SEO will improve. And you’re in luck, as all Wix templates are automatically structured with page titles and headlines so that visitors and search engines can easily understand your website’s hierarchy and organization.
Another way of providing info to visitors using assistive technologies is by adding alt text to your images. Alt or alternative text is a textual description which is meant to help people with a visual impairment know what’s on your images. As Google and search engines can’t actually see images like we do, they will extract information from your alt text to rank images is in search results. Which means, you can attract more visitors with your images. To make your Wix website fully accessible, click here.
By Ruth Eschenheimer
SEO Content Specialist