And… Action! Introducing Wix Video, the Best Tool to Showcase Your Videos Online
The moment you’ve been waiting for is here! If there’s anything we learned from Leonardo DiCaprio’s epic moment in 2016, it’s that you should never lose faith; because in the end, you always get what you deserve (in this case, we’re talking about an Oscar, and not a sinking ship). Today, we are proud to announce the release of Wix Video, the ultimate solution to showcase, promote and sell video content online. This game-changing tool enables you to both upload videos straight to your website and add videos from your favorite online platform like: YouTube, Facebook, Vimeo – in the highest quality available online! Take full control over how your flicks are displayed with Wix Video, available for free to all Wix users. Wix also offers an online video editor, that allows you to create videos even with no video editing know-how.
Did you know? One third (that’s right, ⅓!) of all Internet activity is spent watching videos. Whether you’re a small business owner, a blogger, a yoga instructor or (obviously) a videographer, you’ll want to incorporate a clip to your stunning website. It’s time to claim your slice of the pie and use the tremendous power of this content to promote your activity. Not sure where to start? Here’s how your business can create killer video content today!
Season 1: Why you must add videos to your website
As we mentioned above, you don’t need to have on-camera or behind the scenes credits as part of your job description in order to utilize the power of video content. Everywhere you turn on the internet, it’s evident that video is kind – it’s the most viral form of social media content, it helps websites rank higher on Google and it can even add some more street cred to your blog. When done right, videos are an amazing way to captivate your audience and to tell your brand’s story. Like a virtual salesperson, they can work wonders to move your site-viewers along through your sales funnel. Need proof? These stats speak for themselves:
Website visitors are 64% to 85% more likely to buy a product online if they watched a video first.
Site visitors stay an extra 2 minutes on websites with video content, compared to sites without video.
Your chances of getting a page ranked on Google’s first page increase 53 times if this page hosts a video.
Not sure if you have the gear or time to offer a compelling video? Think again. Thanks to smartphones, you don’t have to sell your kidney on eBay to shoot a good-looking video for your product, or a testimonial of your (happy) clients. Moreover, the average person’s attention span has waned to only 8 seconds – that’s 1 second less than a goldfish – ouch! This means that the shorter your content is, the more likely people will watch it all the way through; 45 seconds to a minute and a half is usually enough time to tell your story in a video.
Season 2: Wix Video: the perfect way to stream videos online
Episode 1: One tool to rule them all
Thanks to Wix Video, you can showcase all of your videos in one place: on your website. Choose from either uploading your work straight from a computer, or use ones that you already published on Vimeo, Facebook and YouTube – including live streams and 360 videos! In either case, your content will be displayed in a stunning gallery which you can easily personalize to fit the design of your website. The result will look great on every device – desktop and mobile alike.
Cherry on the cake? Wix Video does not only enable you to upload single clips; it gives you the possibility to create channels your visitors can subscribe to. Give your fans a heads up every time you update your channel with a new piece of content, by instantly sending a Wix ShoutOut, the easiest way to send engaging newsletter. This way, they’re sure not to miss one single episode of their new favorite show (yours!).
Episode 2: It’s time to monetize – 100% commission free
Ready to become the new Netflix? Wix Video enables you to sell your creations straight on your website. Filmmakers can choose between selling video subscriptions for full access to your site’s content access, a temporary pass for 24, 48 or 72 hour viewings of your content, or a monthly subscription for the videos on your site.
All you have to do is upload your video, and set the price and the currency. Every time a visitor makes a purchase, you’ll receive a notification email and the money will be directly deposited into your PayPal account. The best part of it? Wix Video is 100% commission free. No hidden costs, no extra fees – and absolutely no ads displayed on your films. What you sell is what you get.
Episode 3: Grow a vibrant community
The Wix Video app also offers a very convenient “sign up to watch” option. This helpful pop-up gives you the possibility to request your visitors’ emails before they enjoy the videos on your site – even if you’re offering your content for free. By adding an email sign up, you’ll collect tons of valuable email addresses to grow your community – and later convert those viewers into clients.
Moreover, every new subscriber will automatically appear on your contact list. This means that you’ll be able to contact them or even chat with them through Wix Engage – the perfect way to grow your community and raise its loyalty.
Episode 4: Your videos, in the best possible quality
Quality is the number 1 criterion when it comes to publishing a video online. Videographers can tell you first hand about the time, money and countless sleepless nights that go into creating the perfect production. So when all’s said and done, there is nothing more annoying than uploading your masterpiece online, only to find out that chunk of the pixels from your video went missing in the process. Seriously, it’s like creating a Van Gogh… and then finding out that it looks like a cartoon in a gallery.
Thankfully, Wix Video uses adaptive streaming to showcase your videos in the best quality available on the internet. This means that your site-visitors will see your videos exactly how you intended them to every time.
Episode 5: Unlimited access to your statistics
Revel in how much people love your craft. Wix Video has a robust backend that gives access to all of your video’s stats: views, social shares, revenue generated and more. You’ll know everything, day after day. With that kind of intel, you’ll be able to constantly improve your creations, your display methods and promote your work to bigger audience.
Episode 6: New templates!
Wix Video can be added as an App to any website, no matter what category they’re in (photography, restaurant, blog, etc.). Thanks to its amazing layout, it will harmoniously sync with any design. Of course, we’ve also created a whole slew of stunning video-centric templates to help showcase your videos in an even more stunning way. Eager to have a look? Here are some examples:
If a movie falls in space and no one is around to hear it, does it make a sound? Trailer, casting section, and stunning Parallax effect: the critics give this template 5/5 stars.
For tutorials and online courses – Watch & Learn
Makeup tricks, video game manoeuvres or gym routines– if you have something to teach, this template is for you. Let your audience know about your latest lesson by posting regular videos to your website.
For videographers – Video Portfolio
If a picture is worth a thousand words, what is a video worth? Upload your collection to this stunning portfolio template and let your clips do the talking for you.
Season 3: How can I add Wix Video to my website?
You’ll find Wix Video in the ‘Apps’ panel of your Wix Dashboard. Simply press “Open App” and watch the magic happen. Conveniently enough, the Wix Video app is also in the ‘Add’ panel, on the left part of your Editor – all you have to do is click the plus sign (+) and then “Video” to find it. If you’re overwhelmed with emotion after reading this article and cannot find the button, don’t worry – you can also install Wix Video in seconds from the Wix App Market too.
Now, let’s see how you can upload a video in 5 simple steps:
1. Personalize your design. Click “Settings” and then “Layout”. Wix Video comes in two different layouts, both equally stunning. The classic one displays your video in a beautifully designed box with a thumbnail that invites your visitors to browse more content. The other option is a full-width video strip that will give your site visitors an immediate, long-lasting impression. Of course, every aspect of the design is fully customizable, from the shape of the buttons to the size of the texts. You only have to click “Design” in the “Settings” section to make your choice.
Added bonus: Each strip is totally responsive which means that your video will automatically adapt to any device (desktop and computer) and browser size.
2. Add your video. Click “Manage Videos”, and then “Add Videos” in the “Video Library” section. You can add video clips in two different ways. The first is by adding the URL of any YouTube, Vimeo of Facebook video. The other – and this is the big change – is by uploading your files straight from your desktop. All formats are acceptable, and you can store up to 100GB with the free plan.
Added bonus: You can also showcase your YouTube and Facebook 360 videos and live streams right on your website, too!
3. Configure. Click “Manage Videos”, and then click on the one you want to configure. In the video edit page you’ll find plenty of fields you can use to optimize your video’s performance. Title, category (series, tutorial, drama, etc.), casting or even adding a sign if your videos are for mature public only: you have full control of everything.
Added bonus: Don’t forget to complete the description for every video. Since Google cannot watch movies, it will at least enjoy a short written explanation of what’s happening on screen – and reward you with a better SEO.
4. Set the price. If you’re looking to cash in on your cinematic masterpiece simply select “Manage Videos” and pick the flicks that you wish to add a price for. Click enter in the “Info” section of the video and the price and type of transaction (rent or purchase) you want to allow.
Added bonus: Don’t forget to add a short trailer to tease your audience. This can be one that you created yourself, or an automatically generated 20 sec clip – yes, Wix Video knows how to do that too.
5. Publish. Your videos are ready to roll! People are now able to watch your works, share them on their social networks in a simple click, or even subscribe to your channel.
By Jonathan Sitbon
Editor-In-Chief of the Wix Blogs