Trend Tuesday: Creating Long Scrolling Pages

December 3rd 2013 | Web Design

What Is Long Scrolling?

Meet the web design trend that has taken the web by storm: Long Scrolling Pages. If you’re active on social media you’re probably already familiar with long scrolling. Websites like Facebook, Twitter and Pinterest, all feature extremely long news feeds that lead viewers to continuously scroll down the page. This design concept is based on the premise that visitors don’t want to waste precious time waiting for information to load, and can simply scroll down to see more content.

Here are 3 examples of well-known long scrolling websites:

The Beetle >>

Trend Tuesday: Creating Long Scrolling Pages

 

Nest >>

Trend Tuesday: Creating Long Scrolling Pages

 

Flickr >>

Trend Tuesday: Creating Long Scrolling Pages

Why Is This a Trend?

The mobile revolution dramatically changed the way we consume content. With people increasingly using Smartphones and Tablets to browse the web, websites are constantly adapting themselves to mobile browsing, which is, inevitably, vertical. The way mobile devices are built necessitates an interface that works well on small and narrow devices. Just try to imagine how your finger naturally slides on a touchscreen and you’ll understand why vertical content is essential in the mobile day and age.

And, of course, when some of the most popular websites on the net – e.g. Facebook, Twitter, Tumblr and Instagram – have long scrolling pages, users are becoming accustomed to browse vertically and understand this UI well. Users are people of habit, and many companies are quick to jump on the long scrolling wagon to recreate what they feel is a browsing experience that makes visitors feel at home.

Trend Tuesday: Creating Long Scrolling Pages

Is Long Scrolling Right for My Website?

If you’re considering long scrolling for your website, ask yourself if your site falls under one of the following categories:

  • Your website heavily relies on mobile traffic as a key source of visitors.
  • Your website has lots of information that works best when presented on a single page (for instance, a single-page online resume or a magazine that invites people to read for interest and not for need).
  • Your website updates frequently and presents content in a reverse chronological order (like blogs, review sites or sites with user-generated content).
  • Your website is not media rich. Websites that have many image galleries and videos usually take longer to load and can create a frustrating experience for visitors.

Think about it this way – will it be easier for your target audience scroll through your content or click through it? This will help you figure out whether long scrolling is right for you.

How to Add Long Scrolling to a Wix Website

Easy! We have several templates you can start right away with, that are already set up to support long scrolling:

Clear View single-page template>>

Trend Tuesday: Creating Long Scrolling Pages

RAW landing page template>>

Trend Tuesday: Creating Long Scrolling Pages

Road Trip dynamic template>>

Trend Tuesday: Creating Long Scrolling Pages

Now, to make your Wix site even longer, all you need to do is keep piling up the content: the page length will automatically adjust itself!  Once you add more text or components, your pages will become longer in order to accommodate the new additions. You can easily drag the bottom-most component in your page downwards in order to extend the page’s height.

Need a shot of inspiration? No problem! As always, Wix users are keeping up with hot web design trends and many websites are already boasting  long scrolling. Check them out:

Epicier de Famille >>

Trend Tuesday: Creating Long Scrolling Pages

Portugal Design Market >>

Trend Tuesday: Creating Long Scrolling Pages

Ben Meirovitz >>

Trend Tuesday: Creating Long Scrolling Pages

Chiles Grill >>

Trend Tuesday: Creating Long Scrolling Pages