- Abi Djanogly
- 4 days ago
- 7 min read
Create a form in minutes with Wixel’s online form builder →
Finding the right survey maker can turn raw opinions into actionable data for your business or project. Whether you need an online form builder for lead generation, customer feedback, event registration or order collection, the right platform saves time and ensures your data is organized, secure and actionable.
Wixel stands out as a top choice, offering a free and an intuitive form editor that lets you design, embed and track forms all in one place.
This guide covers the top ten survey makers, breaking down their specific strengths so you can start collecting answers today. Whether you need simple polls or complex market research, you’ll find the right fit here.
Ready to streamline your form workflow? Start with Wixel form templates and see how simple it can be.
Wixel is an AI-powered design platform that makes it easy for anyone to turn ideas into high-quality social posts, images, videos and more. With smart AI tools, ready-to-go templates, you can go from concept to polished design in no time. Simply describe your vision and let AI turn it into an eye-catching image in seconds.
TL;DR: best survey makers comparison chart
Here is a quick overview of the best survey makers to help you decide fast.
Name | Pros | Best for | Price |
Wixel | Fully customizable, integrates with website, built-in automations | Business owners & site creators | Free plan available |
Google Forms | 100% free, easy to use | Simple data collection | Free |
Qualtrics | Powerful analytics & logic | Enterprise research | Custom pricing |
Alchemer | Flexible and developer-friendly | Advanced market research - options for individuals or businesses | Custom pricing |
Zoho Survey | Great for Zoho users | Small to mid-sized businesses | Free and paid plans available |
Formstack | Workflow automation focus | Regulated industries (HIPAA) | Paid plans only |
Microsoft Forms | Deep integration with Office 365 | Internal corporate polls | Free with Microsoft account |
SurveySparrow | "Mobile-first" mindset | Customer reactions (NPS scores) | Custom pricing |
QuestionPro | Advanced question options for serious data | Academic research | Free and paid plans available |
HubSpot | Inbound leads | Marketing funnels | Free and paid plans available |
What is a survey maker?
A survey maker is a software tool that allows you to create, distribute and analyze digital questionnaires. These platforms replace manual paper forms, making it incredibly easy to collect data from a large number of people quickly.
Most modern survey tools act as a drag-and-drop builder where you can select question types (like multiple choice, text boxes or rating scales) and customize the look to match your brand. Once your survey is live, the software collects responses in real-time and often presents the data in charts or graphs, so you can spot trends without needing a degree in data science.
Learn more: how to create an online form.
10 best survey makers for gathering feedback
Here is the lineup of the best survey maker tools to help you start asking questions.
01. Wixel
Wixel is a comprehensive AI design platform that includes a powerful built-in form builder perfect for surveys. Because it is part of a broader ecosystem, you can create surveys that sit naturally within your website rather than sending users to a third-party link. You get full control over the design, allowing you to match fonts, colors and styles to your brand identity perfectly.
It goes beyond just asking questions. You can set up automations so that every time someone submits a survey, you get an email notification or the respondent gets a thank-you note instantly. It’s ideal for business owners who want to keep their data centralized and their user experience consistent.
Pros:
Deep design customization to match your brand.
Centralizes data within your website dashboard.
Easy to set up automated email responses.
Pricing: Wixel pricing ranges from a free plan to paid plans starting at $9/month (billed annually).
Explore Wixel's AI image generator →
02. Google Forms
When you need a quick, no-nonsense survey without spending a dime, Google Forms is the standard. It is completely free for anyone with a Google account and offers unlimited surveys and responses.
This is a great option for functionality, as the data flows directly into a Google Sheet, making it easy to sort and analyze your results. It’s the go-to for event RSVPs, quick internal polls or student projects.
Pros:
100% free with unlimited usage.
Seamless integration with Google Sheets.
Incredibly easy to pick up and use.
Pricing: Free with a Google account
Learn more: how to make a survey.
03. Qualtrics
Qualtrics is a heavy hitter in the survey world, designed for enterprise-level research. If you are looking to perform complex market segmentation, employee experience tracking or detailed academic research, this is the tool.
It uses sophisticated AI to analyze text responses and predict trends. While it is likely overkill for a simple customer satisfaction poll, it is unmatched for large organizations that treat data as a primary asset.
Pros:
Powerful data analytics and AI.
Enterprise-grade security and scalability.
Advanced logic and branching capabilities.
Pricing: Available upon request via their website.
04. Alchemer
Formerly known as SurveyGizmo, Alchemer is known for being flexible and developer-friendly, allowing you to customize scripts if you have the technical know-how.
For non-technical users, it still offers a robust drag-and-drop builder. It’s a great choice for teams that need deep data insights but don't want to hire a full-time researcher to manage the software.
Pros:
Flexible enough for simple polls and complex research.
Great automation and workflow options.
Responsive customer support.
Pricing: Available upon request via their website.
05. Zoho Survey
Part of the massive Zoho business suite, Zoho Survey is an excellent choice if you already use other Zoho products like their CRM. The integration is tight, meaning your survey responses can instantly update customer profiles.
Even as a standalone product, it offers good value with a decent free plan and affordable paid tiers. It supports multi-lingual surveys and offline data collection, which is a nice bonus for field research.
Pros:
Integrates perfectly with the Zoho ecosystem.
Multi-language support.
Affordable pricing for small businesses.
Pricing: 7-days free trial, then Basic, Plus, Pro and Enterprise Plans available, starting from $7.42/month.
06. Formstack
Formstack is focused on productivity and workflows. It’s less about just asking questions and more about what happens with the answers. It excels in regulated industries like healthcare and finance because of its strict adherence to security standards like HIPAA.
If your survey is part of a larger business process, such as an employee onboarding checklist or a patient intake form, Formstack’s ability to route data to other systems is a great feature.
Pros:
Strong focus on data security and compliance.
Powerful workflow automation tools.
Easy to import and export data.
Pricing: Forms ($83/month), Suite ($250/month) or custom pricing for the Enterprise Package available.
07. Microsoft Forms
Similar to Google Forms, Microsoft Forms is a simple, effective tool for anyone in the Microsoft ecosystem. You can easily create quizzes and polls that sync data straight to Excel.
Pros:
Deep integration with Microsoft Office.
Simple and intuitive interface.
Good for internal organizational use.
Pricing: Free with a Microsoft 365 account - check platform for current pricing of account paid plan options.
08. SurveySparrow
SurveySparrow is built with a "mobile-first" mindset, meaning surveys look and function like a text message conversation. This is excellent for customer satisfaction scores (NPS - 'net promoter scores') where you want to catch people on their phones for a quick reaction.
Pros:
Conversational interface mimics a chat app.
Includes features specifically for employee performance reviews (360 feedback).
Offline mode allows data collection without internet.
Pricing: 14-day free trial. Paid pricing plans unlocked with sign up - check the platform for current pricing plans.
09. QuestionPro
QuestionPro is a favorite among universities and market researchers. It offers a suite of professional tools tailored for serious data gathering, such as conjoint analysis and max-diff scaling. It provides robust functionality for getting valid data.
Pros:
Offers advanced question types for serious research.
24/7 live chat support is very helpful.
Free license available specifically for academic use.
Pricing: Free plan available with Advanced Plan (free 10-day trial and then $99/month) , Team Edition (&83/month) and Research Suite (price available upon request) options.
10. HubSpot
HubSpot’s form builder is designed to feed your marketing funnel, turning a visitor into a lead. The tool allows you to trigger automated follow-up emails based on how someone answers.
Pros
Feeds data directly into your marketing automation.
Easy to create pop-up forms and embedded boxes.
Smart fields can auto-fill known information.
Pricing: Free plan available, with Starter ($9/month), Professional ($800/month) and Enterprise ($3600/month) options.
What to look for when choosing a survey maker
Picking the right survey maker tool depends on your specific goals. Here are a few things to keep in mind before you sign up:
Ease of use
You shouldn't need a manual to build a questionnaire. Look for drag-and-drop interfaces that let you see exactly what your survey will look like as you build it.
Customization options
Your survey is an extension of your brand. Ensure the tool allows you to add your logo, change colors and adjust fonts. A generic-looking form can lower trust and response rates.
Data analysis
Collecting answers is only half the battle. You need to understand them. Look for tools that offer clear, visual reports. If you love spreadsheets, make sure the export features are robust.
Price and scalability
Start with a tool that fits your current budget but can grow with you. Many platforms offer free versions that are great for starting out, but check the pricing for advanced features like logic branching or removing branding to avoid surprises later.
You may also be interested in best form builders.
Why trust Wixel's experts
Wixel’s team is made up of experienced product and data specialists who understand what it takes to collect accurate, meaningful feedback at scale.
They’ve spent years building survey and online form tools that make it easy to create, distribute, and analyze surveys, without unnecessary complexity - whether for customer research, employee feedback, education or everyday business needs.
Wixel’s experts combine deep technical expertise with a strong focus on usability to ensure every feature is intuitive, secure and practical. From flexible question types and smart logic to real-time results and seamless sharing, Wixel’s survey maker is built on industry best practices and refined through extensive real-world testing.
Discover more survey ideas and examples.
Editor’s note: Prices and plan details mentioned in this article are accurate as of January 2026. Pricing and features may change over time, so we recommend checking each platform’s official website for the most up-to-date information.
Best survey makers FAQ
Can I create a professional survey for free?
Absolutely. For example, the free tier of Wixel allow you to build functional, professional-looking surveys without spending money. However, if you need advanced logic (like skipping questions based on previous answers) or want to remove the platform's branding, you will usually need to upgrade to a paid plan.
Which survey maker is best for mobile devices?
A survey maker like Wixel offers a highly responsive mobile design that ensure your respondents can answer easily from their phones.
Is my survey data secure?
Most reputable survey makers take security seriously, using encryption to protect your data. If you are collecting sensitive information, such as health data or financial details, look for platforms that specifically mention compliance with standards like HIPAA or GDPR. Always check the privacy policy of the tool you choose.