Named after the vibrant fuchsia flower that was first discovered in the 16th century, this striking pink-purple hue has maintained its status as a symbol of creative expression and bold individuality. The color was first introduced in the form of an aniline dye patented in 1859 by French chemist François-Emmanuel Verguin. At first the dye was called “fuchsine,” but it was renamed to “magenta” later that year in honor of the French army’s victory at the Battle of Magenta. Because it’s such a vivid color, fuschia is used in design and fashion to represent confidence and playfulness. To this day the color is a favorite choice of those seeking to make a bold statement.
Pure fuchsia is defined by the hexadecimal code #FF00FF, creating a vivid pink-purple that demands attention on screen. Its RGB values, R: 255, G: 0, B: 255, reveal a strong red component balanced with blue to create its characteristic intensity. When working with print materials, fuchsia requires careful calibration in CMYK values (C: 0%, M: 92%, Y: 9%, K: 0%) to maintain its vibrancy on paper. The type of paper and printing method are also important to consider, as different finishes and substrates can affect how fuchsia appears in the final product.
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