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Discover the earthiness of brown

Brown combines natural warmth with steadfast stability, evoking a sense of earthbound comfort while bringing timeless reliability and organic richness to designs.

A closer look at the color brown

Brown has been an enduring color throughout history, used from the time our early ancestors painted on cave walls with umber pigment. Ancient Romans used brown sepia ink, extracted from cuttlefish, as a primary writing medium for important documents. Because brown appears abundantly in nature, it is seen as reliable and grounded. Brown is a powerful symbol of strength and permanence in many cultures. In design psychology, it represents comfort and security, while also suggesting sophistication when used in luxury contexts. Modern interpretations associate brown with organic materials, sustainability, and environmental consciousness, reflecting its deep connection to nature and the earth.

The technical specifications of brown reveal its complexity as a composite color, typically created by mixing primary colors or their derivatives. In the RGB color space, brown (HEX #964B00) is made up of R:150, G:75, B:0, meaning it has a strong red component with less green and no blue. In the CMYK color space, the same brown is created with C:0%, M:50%, Y:100%, and K:41%, where magenta and yellow combine to create a reddish-yellow color, which is then darkened with black to achieve the richness of brown.

Brown color values

HEX

#964B00

CMYK

0, 51, 100, 41

RGB

150, 75, 0

HSL

30°, 100, 29

Learn more about colors

Color combinations to inspire your next design project

Color combinations to inspire your next design project

Color psychology in design: understanding the emotional power of colors

Color psychology in design: understanding the emotional power of colors

How to apply color theory to make better design decisions

How to apply color theory to make better design decisions

Put some brown in your life

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