Is the SEO world ready for AI content writers?

Mordy Oberstein:

It's the new wave of SEO podcasting. Welcome to SERP's Up. Aloha. Mahalo for joining the SERP's Up podcast. We're pushing out some groovy, new insights around what's happening in SEO. I'm Mordy Oberstein, head of SEO branding here at Wix and I'm joined by our own head of SEO communications, the one, the only, Crystal Carter.

Crystal Carter:

Hello, there internet people. I'm always pleased to be here with you on this lovely, fantastic day for podcasting.

Mordy Oberstein:

Wait, do you think they are internet people like an Oompa-Loompa who lives on the internet?

Crystal Carter:

Am I not an internet person? Are you not an internet person?

Mordy Oberstein:

Well, I always thought I lived in real life also.

Crystal Carter:

I live here. This is where I live.

Mordy Oberstein:

You're in the internet.

Crystal Carter:

I'm in the computer.

Mordy Oberstein:

You're in the computer. Wait, when you order-?

Crystal Carter:

Delete.

Mordy Oberstein:

When you order something online and they say address, "In the computer."

Crystal Carter:

In the computer. I'm already here. We're already there.

Mordy Oberstein:

You're basically AI, which is kind of what we're going to get at today.

Crystal Carter:

That is what we will talk about.

Mordy Oberstein:

Before we do that, the SERP's Up podcast is brought to you by Wix, where if you want to add product structured data markups so that you could be eligible for Google shopping results, since now product markup makes you eligible, you have to do nothing.

Crystal Carter:

Nothing.

Mordy Oberstein:

Nothing. You have to literally do nothing.

Crystal Carter:

I love it.

Mordy Oberstein:

If you want, you can totally rely on the automated structure data markup Wix creates for you on your product pages out of the box.

Crystal Carter:

This is one of those times where it's just stay ready so you don't have to get ready. I love when these updates happen and they're like, "Oh, what do we...? Oh, nothing. We already did it. We already did it." It's like finding money in your pocket. I just love it.

Mordy Oberstein:

But good money, not like a penny.

Crystal Carter:

No.

Mordy Oberstein:

20 bucks.

Crystal Carter:

You got like 20 bucks, 20 bucks to your pocket, you're like, "I'm going to give myself a latte. This is nice."

Mordy Oberstein:

"Should I tell my spouse I'm just going to get another...? No, they're just-"

Crystal Carter:

No. Buy myself a latte. I'm going to get whipped cream. I'm going to get a pastry or something. It's going to be pumpkin spiced. Lovely.

Mordy Oberstein:

You know what's going to be lovely?

Crystal Carter:

What?

Mordy Oberstein:

This show. This show is going to be lovely.

Crystal Carter:

Oh, you segue's galore.

Mordy Oberstein:

Oh good. Because the AI writers are coming, or conversely, guess who's coming to dinner? AI writers.

Crystal Carter:

They only have the megabytes.

Mordy Oberstein:

They only care about dinner. They're not coming for lunch, just for dinner. But should you let them into the henhouse, where I guess you would eat dinner... I don't know why you-

Crystal Carter:

These have so many metaphors. I don't even know where you're going with this.

Mordy Oberstein:

We're talking about the value of content created by AI writers and if the content they create is good or bad for your SEO. And to that, Danny Richman stops by to give his take on where AI writers can actually be truly helpful for SEO and the answer may surprise you. Plus a new form of image preview on the SERP. But is it really new? And why does it matter, even if it's not? And of course, some snappy SEO news on who you should be following on social for some SEO awesomeness. It's episode number nine of the SERP's Up podcast. So creating content is really hard.

Crystal Carter:

It takes a lot of time, especially if you want to do good content.

Mordy Oberstein:

So that's sort of the problem. So while content is the commodity of your website, it's really an area where many websites struggle by forgetting knowing which piece of content to write or what topics to write or well, who to target and how to optimize it. Who's going to write all this content?

Crystal Carter:

Yeah, who's going to write it? Who's going to make it? Who's going to make sure that it actually makes sense as well? There's a lot of stuff to think about.

Mordy Oberstein:

So much. And the worst thing is there's so many things to think about and there's so many options, but none of them are good. Either you can farm the content creation out and some churn and burn content agency or write something really quick, which would be probably really thin. Or you could spend the time, a lot of time, and a lot of money creating a really strong piece of well-crafted content. But who's got time and/or money to do that on a regular basis? So what do you do? Well, then one day along came the AI writer who promised the world with the cheap option to create content in bulk really quickly, that's of good quality. But there's the rub. Is it really good? Is AI written content really good for users? Because in most cases, spoiler, probably isn't. And while it might be tempting to go with an AI writer to write your content, you might as a rule with certain exceptions, want to stay away from it. So let's dive into AI writers' content and Google.

What a world we live in! We have AI writers writing content for us. I don't how to start with this.

Crystal Carter:

Honestly, there's so much to think about here. So I think with AI writers, we are engaging with AI writers regularly in lots of different ways, but in sort of smaller ways and we have been for smaller ways. So your phone has predictive text and that's going to be using the patterns of things that you say. If you say lol a lot, it's going to show up in your phone a lot. They've added it into Gmail, they've added it into the other email platforms. It's also in Google Docs. There's sometimes you can get search predictive texts, for instance. I use Grammarly a lot. We will help you with your grammar. We'll also say maybe you should mix up some of your words here. So I think that lots of people are using a little bit of AI as a sort of assist, kind of an e-bike. Maybe you don't want to do the whole hill, maybe you just want to put the e-bike on.

Mordy Oberstein:

Nice. This is exactly what it is.

Crystal Carter:

So you can get up the hill but without sweating. So I think that's fine and I think that that's something that's useful, but it's very, very tricky. There are options. There are options where you can just let the e-bike do the whole thing, where you can let the machine do the whole thing. And I think a lot of people are thinking, "Oh, that looks good. That sounds great. That does the job."

Mordy Oberstein:

Does sound great. It sounds like the panacea. This is great. It's a solution that solves all the problems. But like most panaceas, they solve nothing. And I think you're right on spot. There are cases like oh, every time you run an email, you write something and Google's like, "No, no, here's the suggested text and it has the comma in the right place." By the way, it's how if someone's using the AI in Gmail because they have all the commas in the right place.

Crystal Carter:

Honestly, that Oxford comma gets me every time.

Mordy Oberstein:

Every time.

Crystal Carter:

Every single time.

Mordy Oberstein:

That's great. That is legitimately great. But then when it comes to okay, now we're going to write entire blog post written by AI writers, and I think that is an absolute mistake. I know there are people out there listening to this who think, "No, no, no. You can absolutely do that." And I'm sure you can use an AI writer with a little bit of editing and get a readable blog post. There's not a lot of mistakes. It's a usable piece of content. But is it really good? Is it differentiated in any way? Does it have actual critical thought put into it? Because as great as AI writers are, and I say this as a matter of philosophy, you can disagree with me, you cannot replicate human thought. We don't even understand human thought. So how are we going to create an AI writer that replicates human thought? It makes no sense to me.

Crystal Carter:

Also, I think sometimes it is the idiosyncrasies about a writer that makes them fantastic. So I' mean, the person that I think of is Tony Morrison. I remember reading a book of Tony Morrison's, and the whole page was one sentence. An AI writer would never do that. Grammarly would tell you that's a terrible, awful idea. But I definitely read that and thought, "This is beautiful. It's pretty much a poem." And it was one sentence and sometimes I go, "And this, and that, and that," in my sentences, and I do that for effect. I don't do that for grammar, I do that for effect. And sometimes you repeat. I repeat words in my writing and I do that, again, for effect. You want rhythm, you want different things when you're doing your writing. And AI will do something different there.

So I think that the uniqueness that comes with some of human idiosyncrasies not only provides some of the flavor, some of the things that make something pleasurable to read, but can also be a USP. So if lots of people are using AI writers and if you are able to do something that is unique with your actual personal tone of voice, I remember this, a play about Sondheim, Sunday in The Park With George, and I remember watching that and they said, "Oh, everything's already been painted before." And somebody's like, "But painted by you George, has it been painted by you?"

Mordy Oberstein:

Nice.

Crystal Carter:

So it's important to think about how you would phrase something, how you would think about your content.

Mordy Oberstein:

Yeah, leave the SEO aside for one quick second. We'll get back to it. Just from a branding point of view, imagine this, imagine any serious writer. I'll say, I think I'm a serious writer for the most part. I have been offered by people, "Hey, well, we'll ghostwrite this blog post for you. We'll just put your name on there." Absolutely not. First off, I have a unique writing style. I have a unique way of phrasing things. I think there's a level of nuance and detail and substance that I offer on the topics I know about that other people just don't have that same perspective as I do. I wouldn't entrust my name with another human being. And then you want to entrust it, as a writer, to a bot? That makes no sense. And by the way, that brings up a real SEO question of who's the author of the content?

Crystal Carter:

Yeah, that's true. That's true. Is the content owned by the AI tool and could they just farm it out to someone else? I mean it's a potential risk. What does it say? A million monkeys writing on a typewriter will suddenly make Shakespeare. I think there's a potential risk. This is me spitballing, but there's a potential risk that your content could end up being very, very similar to somebody else-

Mordy Oberstein:

Oh sure.

Crystal Carter:

Who's using the same prompt from the same tool. For instance, let's say you're looking at a tool and tool says that you should ask, "What different the earrings should I wear with a ball gown or something?" And that's the prompt that it tells you. And then the same person puts in the same prompt and gets the same response out of that.

Mordy Oberstein:

Even if it's not exactly the same, there's not going to be any differentiation or any significant differentiation. And that's kind of the point. When you think what the algorithms are trying to do, they're trying to find unique, really helpful content, you're not going to be differentiated. And that goes into things like, I don't know, the helpful content update, which to me by the way, is Google basically saying, "We know AI content is coming, it's already here. We need to develop an algorithm that's able to find it and weed it out."

Crystal Carter:

Yeah. And in their Google Search Central, there are SEO guidelines, they have a section under Quality Guidelines called Automatically Generated Content. And they state their automatically generated content, which is AI content, essentially, it's content that's been generated programmatically and cases where it's intended to manipulate search rankings and not users, Google may take action against such content. And this is something that they expanded upon when they were talking about the helpful content update. So it's something that you've got to be very, very careful with if it is something that you're thinking about. And it'll be interesting to see how that plays out as the update rolls out and becomes more entrenched.

Mordy Oberstein:

And long and short, it's a really good point because it's important to remember, AI written content is against Google's guidelines. So whether or not you think it's a good solution, not a good solution, it's against their guidelines. So I don't recommend ever going against Google's own guidelines with this. And I do think, by the way, as time goes on, I think John Mueller's talked about this, John Mueller from Google, that in the future yeah, you can have an AI writer maybe write a headline for you or a title tag. Those sort of things I think are going to be legitimately fine going forward. At some point, Google's going to have to adjust it's guideline and say, "Yeah, you can have a header written by an AI. That's fine." I think having an AI writer write a line or take your line that you wrote and rewrite it in different ways to give you some ideas.

I know so much has it in their SEO writing assistant, they're connected to GPT-3. You can feed a very small snippet of content in and it will reword it for you in two or three different ways. Meaning if you're stuck on something, "I don't like the way this sounds. I have writer's block, can I get a different version of it to stimulate me? Or maybe I'll just kind of tweak this one a little bit," that's fine. I think AI writing makes sense for that. But for writing an actual thing of substance, I don't ever see that being okay in my opinion.

Crystal Carter:

And I think that if you're writing for people, then yeah, there should be people involved. If you've ever had those chat bots, those AI chat bots and you try to talk to them, they will eventually end up in nonsense.

Mordy Oberstein:

That's a joke.

Crystal Carter:

And sometimes they work for very simple questions like, "What time do you open?" They can be like, "Three o'clock, we open at three o'clock." And you're like, "Thank you AI bot thing that I didn't really need."

Mordy Oberstein:

That's not a content strategy.

Crystal Carter:

Right.

Mordy Oberstein:

Running that kind of content... If you are writing content, then AI can actually really legitimately answer those questions, well, that's not a content strategy. Hot take right there.

Crystal Carter:

You could be right. You could be right.

Mordy Oberstein:

Okay, so let me ask you then, what do you do? Because again, we mentioned before, none of the options are great.

Crystal Carter:

Right. Here's the thing that's tricky. On the one hand, you don't want to use AI content. You want to do unique content, you want to do interesting content. On the other hand, everybody's time poor, everybody's time stretched. So what do you do? I think that we mentioned Ross Simmons, who talks a lot about content distribution. And I think that that approach is a really good way to think about it. So there are loads of people that do this, Disney does it all the time where they will have the Little Mermaid, for instance, and they will do it as the animated one, they'll do it as the live action one. They'll do it on DVD, they'll do it on VHS, they'll do it on-

Mordy Oberstein:

Ice. They'll do it on ice.

Crystal Carter:

Yeah, yeah, on ice. Frozen, little mermaid. Poor, frozen mermaid.

Mordy Oberstein:

Salmon, frozen up on those-

Crystal Carter:

That's so grim. So they'll repackage it in lots of different ways. So basically what I think you should do is to sort of focus on making one piece of very good content at a time and then roll it out, repackage it, make it more accessible to lots of different audiences, but use that as a sort of linchpin. Another good example of this is Beyonce. I talk about a lot about Beyonce, but for instance, Beyonce was in the Lion King reboot as an actress. She also did the soundtrack.

Then later on, a year later she did another movie called Black is King, which is essentially the story of the Lion King where she wrote it, direct it, and starred in it. And it was the album that she'd done for the movie before as a visual thing. And so she's just reusing the same content over and over again. So essentially you can change around the same piece of good content. So it means that you're not spreading yourself super thin and doing lots and lots of things poorly or lots and lots of things halfheartedly. You can do one thing really well and then just add value to it in lots of different ways.

Mordy Oberstein:

I couldn't agree more. First off, leave SEO aside. Okay, let's say it works. Okay, Yeah, you rank. You use the AI and it ranks and whatever. You fooled Google, you did it. Then a user clicks on the page, they show up and they read it. You're not fooling anybody. They aren't going to be like, "Oh, I really like this brand. This seems like very generic content. I love generic content. Let me give you all my money."

Crystal Carter:

Right. What are you going to do?

Mordy Oberstein:

I know we don't think of the second step. We rank, we got it, we're done.

Crystal Carter:

Right, job done. Yeah, absolutely, you should think about it holistically. And I think that when people make content that actually connects with people, that's something that lasts a long time. So if you are making content that people ask you for, you're making content that is responding to a need, then that's something that will last and will help build your brand much further after the content is or isn't ranking many years down the line.

Mordy Oberstein:

Truth in that. Let's turn it over to someone who's done a lot with AI writers, some of the really fun things that GPT-3 created John Mueller bot, if you don't know what that is, Google it, find it. Basically you asked the question to this bot and it gave you a John Mueller like response back and it was amazing and hilarious and it's great. One of the funniest things I've ever seen in the SEO space. He's the founder of Richman SEO training, and again, he's done a ton with AI writers and he's here to answer what are ways AI writing technology is actually applicable to a website now that we've totally trashed them. So here's Danny.

Danny Richman:

So what is the most surprising thing you've seen an AI writer be able to do? Well, first of all, I'm assuming when you say AI writer, what you really mean is a machine learning language model such as GPT-3. And I think one of the most common misconceptions with that technology is that it was never really designed for writing long form content and that isn't what it's best at doing. The areas where I found it most useful and surprising was kind of three different categories. One is around classification, then transformation, and then in translation. So for example, let's imagine you're doing some keyword research for a criminal law firm and you are looking at all keywords that are searched for on Google that include the word conspiracy because you're interested in creating some content around the offense of conspiracy to murder or conspiracy to defraud, those kind of offenses.

Now, if you go and put a term like that into a keyword research tool, you're going to get a whole load of keywords that have absolutely nothing to do with the area of criminal law. You're going to get UFO conspiracies, Princess Diana conspiracies. So one of the things you often have to do when you're doing keyword research is to filter out all the noise and just find the keywords that are relevant and applicable to the website you are working with. And that's one of the areas where a tool like GPT-3 really excels because you can very easily upload a whole load of keyword research data into a Google sheet and then using a very simple script, you can then get GPT-3 to classify all those keywords in a matter of seconds according to whether they are in the context of a criminal law firm.

So that's something that would've taken just hours or days of work for somebody to have to do. And then you can use the same process if you've got a bunch of keywords and you want to categorize them according to how likely they are to result in a conversion for your client's website. Again, that's a really good way of doing that. And I'm not just talking about keyword intent, there are tools already out there that will do that, this can intelligently look at the keywords with an understanding of the business that you are working with and then classify those keywords according to how likely it is to lead to somebody making an inquiry or buying a product that that particular business offers. One final example would be if you have access to a tool like SparkToro where you can put in something that's going to help you identify your audience.

So say for example, a social media account that they follow or a website they visit. That will then show you a list of all the hashtags that your target audience use most frequently whenever they're posting things online. And so using GPT-3, what you can do is then upload that list of most frequently used hashtags and get the machine learning model to generate content topics and article titles that you know are going to appeal to that audience because it's what they're talking about most when they're posting on social media. So those are just kind of a few of the areas where I found these tools to be really surprising and exceptionally useful.

Mordy Oberstein:

That is actually a really good point. I think there's tremendous value in AI writers and AI backed technology helping you to refine things, as tools to better understand opportunities, to help you filter things out, to help you understand where you could focus your content, all those sort of things. I would definitely keep an eye on the AI tool space when it comes to content generation, those sort of things.

Crystal Carter:

Absolutely. There's a tool that I've seen that allows you to sort of enter content that you have and sort of see which entities and things it's understanding, which can help you to refine what you're doing there. I think that AI used as a tool and AI used as something that helps you to understand what you're doing is absolutely valuable because I think one of the reasons why people are interested in AI is because it's time saving and the research process of putting together content, research, and filling through keywords and understanding the topics and understanding what people are interested in with regards to the content can take time. And so if you're able to use AI to help you to find the content that you need to make your content better, then that's super valuable.

Mordy Oberstein:

Absolutely. So I want to tell you a story, dear audience, and you, Crystal, obviously.

Crystal Carter:

I don't know where this is going so audience here, it's important.

Mordy Oberstein:

Only good places. Only good places.

Crystal Carter:

Okay.

Mordy Oberstein:

So the other day I saw that you Crystal were asking the godfather of SEO, Barry Schwartz, if something was new, which I knew it wasn't by the way. And like a good AI writer, I immediately plugged in my site isthisnew.com in a snarky tweet reply because this is what I do on Twitter, but many folks don't realize that Google made this change and I think maybe it could be significant. So today we're looking at the image preview overlay on the results page to see is this new?

Speaker 4:

Oh, I'm sorry.

Mordy Oberstein:

So we already said it's kind of not new, but it's not old either. But what changed basically... I know, spoiler, I ruined it. I completely ruined it.

Crystal Carter:

I didn't know.

Mordy Oberstein:

No. But we're still asking if it's new, but we're going to show why it's significant, which is way more important, is this new, which is why the whole segment's kind of sarcastic. Anyway-

Crystal Carter:

Anyway.

Mordy Oberstein:

You know when you search for something, you get a box at the top of the results page with the whole group of images, an image pack or an image box depending on your vernacular. So clicking them used to take you from the main results page to the special image result page, all full of images, but not so anymore or not as often anymore. Now often enough, a panel appears to the right of the organic results on the main SERP itself. So no more going to the image search results per se. And I think it's actually significant, especially if you rely on image traffic.

Crystal Carter:

Yeah, absolutely. I think it's interesting for a couple of reasons. One is that I think that Google's starting to try to move away from having images, videos, and other media content on the SERP as standalone elements. So for instance, they recently introduced something within Google Search Console where you have information about your video content and it will tell you how your video page is performing. And within the report it gives you the information about the page itself and also the video that's listed on the page. And also very often when you go to the images tab on Google SERP, they will show both the website that it's embedded on and also the YouTube link. So they'll show them at the same time. So this I think is another evolution of that sort of concept of making sure that the images aren't sort of seen as standalone, but rather as part of the website.

Because when you click on it, so on the sort of image carousel sort of area, I'm not sure if you call it a carousel, but on the image sort of area, you click on it and then it shows you a preview of the page and the sort of summary around it, a little bit, as well as more similar images. So it's something that I think will allow people to see a bit more about the website before they go to it, and also to sort keep them on the main page of the SERP so that they can see more information about the query as well as the image.

Mordy Oberstein:

Yeah, I think from a directional point of view, this is Google... I always kind of say Google's trying to go more portal, trying to show you multiple types of information all in one spot, so a little more immersive than, "Here's a bunch of results, and then here's another bunch of images on a separate SERP." And like you're saying, or a bunch of videos on another SERP. It's all kind of one holistic content experience. And I think there's going to be a lot of that coming down the pipe, and this is just one small peak into that future.

But also just simply now, when you're looking at an image, first off, there's not as many images. When you see the related images show under the panel on the main results page, you don't have 50 million images like you have on image SERP results. So those image impressions you might have been getting before just don't happen anymore, and you're still competing intent-wise with the actual other results on the page. You might say, "Yeah, I see all these images here," but you know what? It's an organic result with an image thumbnail and I like that one better. I'm just going to click on that page. So it's a totally different construct.

Crystal Carter:

Yeah, absolutely. I think that this makes the SERP a bit richer with regards to images. I talked a lot about images and media and things, and the reason why I think it's because they say a picture's worth a thousand words, and you can get a lot of information off of a single image, you can get a brand sentiment from it. You can describe something very quickly in the amount of space that a thumbnail takes up. You can add more description about a product or about a concept, or whatever it may be than if you had the same number of texts. I think we looked up purple carrots, for instance. In some of the images you see a crosscut where it's white inside and some of them you see an orange inside. And I can just see that from the picture and I can understand that from the picture, whereas I'd have to explain all of that in words and it would take up a lot more space than that single picture, which is something that's really, really valuable for Google.

Mordy Oberstein:

And if you want just a little plug with Crystal, if you want to check out more images, Crystal has a ton of SEO content all around images and image search and reverse image search or-

Crystal Carter:

Visual search,

Mordy Oberstein:

Visual search. I was looking to find it. I knew I got it right. So we'll link to all of those in the show notes.

Crystal Carter:

Lovely. I also just want to shout out like Bing, because we say this isn't new. This is really not new for Bing.

Mordy Oberstein:

True.

Crystal Carter:

Bing has these overlays all over their SERP.

Mordy Oberstein:

It's very immersive.

Crystal Carter:

It's extremely immersive. I think looking at things six months ago, I was like, "Ah, this is busy." There's a lot of stuff going on there, but Google is looking more and more like what Bing looked like six months ago. And this is another prime example. On Bing, if you look up a query like purple carrots or whatever, for every SERP result, they have a little light bulb. You click on the little light bulb and then they give you an overlay that gives you lots of information about that search result, will give you more images, will give you more links, will give you a Wikipedia thing. Lots of stuff like that. So it's interesting, and I think we talk a lot about MUM and I think again, the stuff around images and media is partly Google trying to get to grips with MUM and their multimodal search. And I think that Bing is also doing that, and they very much lay their cards on the table with regards to how they manage multi-modal search, and it's definitely worth looking at.

Mordy Oberstein:

Yeah, and by the way, Google has been taking things from the Bing SERP for a long time. If you look at what's going on now where there's Google's testing out multiple URLs and featured snippets, Bing has been doing that for a long time. We actually just covered that on the news the other week, which by the way, speaking of news, so nailed that pivot. That's two. I get a gold star. Here's the snappy news.

Snappy news, snappy news, snappy news, some changes to the results page for you this week. Per Barry Schwartz over at Search Engine Land, "Google rolling out site names and updated favicon logos in search results." Oh, my. Oh, the "Oh, my," wasn't a quote, that was me saying, "Oh, my." But in a nutshell, what it means is above the URL in mobile will be the name of the site on the Google Results page. So if you Google best website builder and you see the result for Wix, it will now say Wix above the URL to wix.com, more prominently displayed than it was before, more individually displayed than it was before. To me, where this matters is where you have some brand awareness tied to a website. Why? Well, because with the change, this site name is more prominent.

So if the site slash brand name has some recognition, to me, it means you might actually get some additional clicks, even if you rank a position or two below a website result, without that kind of recognition, which just goes to show you that all aspects of digital strategy do converge at some point. In this case, brand marketing and SEO intersect. You have to think about the full picture and user experience on the SERP. Of course, much of this was tested at various points in the recent past. So who says paying attention to all sorts of changes to the SERP doesn't pay off? Is this new? No, it's the news, the snappy news, and now it's over. That's all I have to... Oh wait, the ad label. You know where it says ad on the Google results page next to ads on the SERP? Now it's going to say sponsored. And that's the snappy news.

All right, news is done. Wonderful. But before we go, we have one more thing we have to do.

Crystal Carter:

What is that?

Mordy Oberstein:

What might that be, y'all? This is episode number nine so if you've been listening to the other eight episodes, you already know, but if you don't know, we like to give shout-outs to people from our own community so that you could have more people to follow across social for more awesome SEO insights, because there's nothing like getting SEO insights from other SEOs. So here is our follow of the week, which is drum roll please, Ann Smarty.

Crystal Carter:

Ann Smarty. Ann Smarty is an amazing SEO to follow. She is such a phenomenon with regards to content. She writes content on lots of different elements of SEO.

Mordy Oberstein:

She does not use an AI writer.

Crystal Carter:

She does not use an AI writer, but she's incredibly prolific. She's written lots of different content and she's also runs something called-

Mordy Oberstein:

VC Buzz, Viral Content Buzz.

Crystal Carter:

Which is a great resource for anyone who's looking to learn more about content and how to manage it and SEO stuff. So if you see anything written by Ann Smarty across the web, doing SEO things, you should absolutely read it and you'll very, very likely see many things written by Ann Smarty because she's written on lots of great topics. I come across her work a lot.

Mordy Oberstein:

Everywhere.

Crystal Carter:

Yeah. And it's always really, really valuable. So I would absolutely recommend following her and reading lots of her content.

Mordy Oberstein:

Truly one of the SEO veterans, SEO OGs of the industry. You could find her on Twitter at @seosmarty, S-E-O-S-M-A-R-T-Y or just look at the show notes and find her Twitter link there. And that's it. We did it.

Crystal Carter:

That's it?

Mordy Oberstein:

That's it. It's in the bag. We got it.

Crystal Carter:

Number nine.

Mordy Oberstein:

And we use no artificial content written by some bot either.

Crystal Carter:

That's what you think.

Mordy Oberstein:

This whole time, you've been a cyborg. You've shattered my world, Crystal.

Crystal Carter:

I am a cyborg.

Mordy Oberstein:

Wait, are you a friendly cyborg or a world destroying cyborg?

Crystal Carter:

I haven't decided yet.

Mordy Oberstein:

It's be nice to Crystal day. Anyway, thank you for joining us on the SERP's Up podcast. Are you going to miss us? Not to worry. We'll be back next week with an all new episode as we dive into are links everything SEOs make them out to be. Look for it wherever you consume your podcast or on our SEO learning hub at wix.com/SEO/learn. Looking to learn more about SEO? Check out all of the great content all written by human beings and our webinars on the Wix SEO learning hub at, you guested it, wix.com/SEO/learn. Don't forget to give us a review on iTunes or a rating on Spotify. But until next time, peace, love, and SEO.