Trying to increase traffic to your website? Trend-tracking can help you with that. Whether you’re looking for potential hot topics to make a buzz, or whether you’d like to optimize your site for search engines, trend-tracking tools can really come in handy. Today, many online platforms are able to offer highly valuable data for website owners. They provide us with the priceless answer to the age-old question: what are people into these days?
On this post, we gathered a list of 5 trend-tracking tools that provide the latest data on what’s hot. So go ahead, find out what readers are looking for and give your traffic-targeting strategy an educated boost.
Considering Google’s massive global reach, Google Trends is one of the most accurate and powerful trend-tracking tools available today. It has a clean and straightforward interface that makes it into a very convenient and intuitive marketing tool. Basically, Google Trends will show the latest “big things” on the web, based on searches people perform on Google. You can even explore a visual representation of regional interest on a country’s map, and find terms related to your business or interest.
Pro tip: You can add Google Analytics and Google Ads with these Wix marketing integrations.
Want to find out what people are talking about right now? If there’s a conversation happening, it’s happening on Twitter, and if you want to follow the conversation based on a specific location, use Trendsmap to log into the global Twitter talk. Trendsmap presents a screen-wide world map with tags and hashtags of most popular terms currently used on Twitter. The size of the tag will tell you how often it’s being used. Simply click a tag and a lightbox will open, showing the most current tweets on the particular topic. You can also search for specific keywords or hashtags to find out if and where they are being tweeted right now, this can definitely help if you are using Twitter for business purposes.
Pinterest is famous for being one of the fastest growing social networking platforms on the web, growing from 3 million users in 2011 to 26 million (!) by December 2012. It continues to grow at a rate of about 50,000 users per day. Considering its size and reach, data on Pinterest usage can definitely shed some light on some of the hottest web trends out there. That’s where Repinly comes in. Repinly is a trend-tracking tool that gives you info on everything that’s happening on Pinterest. Use it to find the most popular pins, most frequently visited boards, top pinners and much more. Repinly has an awesome stats section as well that displays an informative graph of the most popular Pinterest categories and activity. It’s a heaven for stats seekers.
BuzzFeed is a trend aggregator that combines web algorithms with human editors to track the web’s most viral obsessions in real time. The site’s magazine-like interface makes it a real pleasure to browse and explore. You can either choose a particular category or search by keyword to have all the latest viral happening unfold before your very eyes.